Order of Man - A Masterclass in Marketing Yourself ｜ HANS MOLENKAMP

00:00:00.000 The ability to market, not just your product, but yourself also is a crucial skillset if you

00:00:05.720 have the desire to be successful. But unfortunately, most men equate marketing with simply selling.

00:00:12.040 And then they wonder why they lose trust and credibility and authority with potential customers

00:00:17.060 and partners and their other relationships. But guys, if you want to succeed, you're going to

00:00:21.900 have to learn how to build trust and credibility and authority with those around you. And I can

00:00:26.760 think of few men as qualified to talk with us about that than Hans Molenkamp, who's worked

00:00:32.080 with brands like Osiris Shoes and Monster Energy, and also men like Jocko Willink, Conor McGregor,

00:00:38.100 Daniel Cormier, just to name a few. So today we talk about the power of community, being

00:00:43.240 passionate versus fanatical, offering value to other people through creation, and ultimately

00:00:50.060 how to brand and market yourself well.

00:00:52.820 You're a man of action. You live life to the fullest. Embrace your fears.

00:00:56.760 You can boldly chart your own path. When life knocks you down, you get back up one more

00:01:01.300 time. Every time. You are not easily deterred or defeated. Rugged. Resilient. Strong. This

00:01:08.220 is your life. This is who you are. This is who you will become. At the end of the day, and

00:01:13.580 after all is said and done, you can call yourself a man.

00:01:17.580 Gentlemen, what is going on today? My name is Ryan Mickler, and I am the host and the founder

00:01:21.880 of the Order of Men Movement and podcast. Glad you're here. Glad you're tuning in. It's apparent

00:01:26.720 that this message of reclaiming and restoring masculinity is much needed. We've got men who are

00:01:33.060 lost. We've got young boys and young girls being raised without father figures. We have clearly a

00:01:39.940 lack of leadership within our country, and it's evident that the conversations we're having with

00:01:46.520 incredible men are transforming lives, not just yours, you who are listening, but your kids,

00:01:52.500 your wife, your colleagues, your coworkers, your friends, your neighbors, everybody who is

00:01:56.060 impacted by the way that you show up. And it's my goal to give you everything you need to be able to

00:02:00.760 thrive and succeed and excel and lead other people well. So this is a very powerful and good conversation

00:02:06.980 with a very qualified individual on the subject of branding and more specifically marketing yourself

00:02:14.040 well for success. So we're going to get into that in just a minute. But before I do, I do want to

00:02:20.340 mention my friends and show sponsors over at origin main. And specifically, I want to draw your

00:02:26.700 attention to their boots guys. These are 100% sourced and made in America boots. In fact, last year,

00:02:33.760 I actually had the opportunity to walk through their, their boot manufacturing facility and walk through

00:02:40.520 the line and actually create my own pair of boots. I have the American bison made boots again from

00:02:46.000 origin. And if you're in the market for a new pair of high quality American made boots, then head to

00:02:51.960 origin, main.com origin, main.com. And when you pick up your pair of boots or denim or whatever it is

00:02:58.520 you purchase over there, use the code order or D E R at checkout. All right. Origin main.com. Use the

00:03:05.660 code order. All right, man. Let me get to my guest today. His name is Hans Mollenkamp. He is a repeat

00:03:11.220 guest. I got a lot of positive feedback and encouragement the last time that he was on.

00:03:15.640 And if you don't know who he is, it might actually surprise you to know that he's got his ideas and

00:03:21.640 his influence behind some of the biggest brands in the world, like monster energy. And he also works

00:03:27.380 with some of the biggest names in the world, influencers, athletes, guys like Jocko Willink,

00:03:32.340 Conor McGregor, Daniel Cormier, Jorge Masvidal. I mean, he's absolutely influential in all of these

00:03:38.960 circles. And on top of all that, and his ability to network with these individuals, he's a knife

00:03:43.740 maker. He's a photographer. He's a marketer. He's a business owner. What else? He's a, he's a martial

00:03:50.020 arts practitioner, a brand maker. I mean, he's doing everything. It seems like then he's going to talk

00:03:55.180 about why he's able to do that and what, what makes him capable of doing so. So you're going to be

00:03:59.960 inspired, I think by the knowledge and the capacity this man runs at, uh, especially if

00:04:04.260 you're entrepreneurial spirited and have the drive and desire to create. So I hope you enjoy this one.

00:04:11.740 It is a big day.

00:04:13.380 It is the big day, man. What do you think about all this that's going on?

00:04:16.100 I think that we're, I think that we're in, we're in a, we're in a very, very, um, historical moment

00:04:24.900 in time that, that people are, that are, I don't think people are going to be ready for either outcome

00:04:31.360 personally.

00:04:32.700 That's what I think. I think regardless of what we see, there's going to be more contention. There's

00:04:36.540 going to be more bitterness, animosity, all that stuff, regardless of what happens today, uh, at the

00:04:41.200 end of this day, it's going to, it's going to be wild. Brace yourself. It's, it's, you need to

00:04:46.360 brace. I'm leaving. I leave tomorrow. That's why I was saying I'm on an airplane tomorrow. So

00:04:49.840 I got to fly out to North Carolina, which is, uh, you know, I'm out there once a month, but it's,

00:04:55.240 it's, it's, it's interesting, man, because where I live in California, um, this is the odd thing.

00:05:01.860 I live in, in a spot in California. Um, we're, we're, we're, we're pretty red where we're at.

00:05:08.220 Sounds weird, but we're pretty right. Where are you? Are you in San Diego area?

00:05:12.840 I'm in, I'm in San Diego. So, so, so, so, so, you know, I'm, I'm, I mean, like I could see

00:05:19.500 Cam Pendleton from my house. Um, like where Jocko is down further South. He's, he's down. I mean,

00:05:26.400 he can see Coronado from his house, you know? So like what we're at and how, how things break down,

00:05:31.580 it's different. We live in a little bit of a bubble compared to other, I mean, like Orange County

00:05:37.060 is, is it starts to flow. And then once you get to LA, it definitely changes and stuff,

00:05:41.260 but like, um, so you just see it and you see things a lot differently. And like, and when

00:05:47.840 I travel, I really see it when I travel, but I don't see it as much here in San Diego, like

00:05:53.280 where my part of San Diego, but I do feel that, uh, I feel that, that, that it's, it's going

00:05:59.780 to, we're going to see some, we're going to see some definitive moments in time that's

00:06:04.300 going to, that's going to happen, you know, in the next, uh, next day or two for sure.

00:06:08.800 Yeah. What do you think? Are you thinking like rioting, looting, vandalism, some of the

00:06:13.000 same stuff that's been going on? Do you see it getting worse? What are your thoughts?

00:06:15.860 I don't, I don't know. And, and that's the thing is that like, I don't know. I know that

00:06:22.680 it's odd because I feel that, look, if, if, if Trump gets elected, I feel that, yeah, then

00:06:30.140 for some odd reason, I feel that there's going to be massive hysteria. And if Biden gets

00:06:36.460 elected, I think there's just going to be a lot of pissed off people. Like there's, they're

00:06:40.000 not going to go, there's not going to be, I don't, I don't feel that there's going to

00:06:43.880 be chaos. I think there's going to be upset people. Um, I, I think that if, if Trump gets

00:06:50.700 elected, it's going to be one of those things that it's going to be like this, it's going to

00:06:56.180 be this, like, like this, like upset kid that's just throwing a temper tantrum because

00:07:02.060 none of that's going to matter. It's going to change the government. It's not going to

00:07:04.340 change any other things that are going to affect our lives, you know, by blowing things

00:07:07.760 up and like breaking down people's window. I mean, when I was watching people board up

00:07:11.340 their windows, I'm like, what the, like, what? Like, seriously, like what? Like, and that's

00:07:17.500 kind of where we're at right now. You know, I mean, that's it. That's where we're at in

00:07:21.920 society right now. And you know what I mean? We're, we're, we're in a space right now that,

00:07:26.080 that it's, it's very divided. It's, it's, it's, you're either on one side or you're, you're on

00:07:31.680 the other. Yeah. There's no middle ground whatsoever. No. And, and, and that's where I

00:07:36.400 would, I, I would love to see people just kind of like somehow figure out how to understand that

00:07:42.760 there's, there's like, there's deeper meaning behind a lot of this stuff, you know, and, and,

00:07:47.580 and, and understand that like, you know, it's, it, there traditions and values and all these

00:07:54.300 things that have existed for, for thousands and thousands of years exist for reasons,

00:07:59.200 you know, and like just to, to start to sway away and start to just kind of, you know, like

00:08:05.160 just, just move away from different aspects of that. Like that doesn't help. Like it doesn't

00:08:12.760 help the situation in, in, in, in a way that like will progress it. Sometimes it slips it

00:08:19.680 back. You know, that's where I feel we're at right now. I agree. I think, you know, I

00:08:24.040 look at it from the perspective of the family unit being undermined, uh, also church, regardless

00:08:30.980 of what church you attend, like people aren't going to church, churches being diminished, the

00:08:35.820 gospel is being diminished. And so these are where people in a family and at church learn values

00:08:40.720 and embrace these traditions, you know, that you might be talking about. That's where we

00:08:44.680 learned how to be decent human beings. And those are the two places that seem to be going

00:08:49.020 by the wayside.

00:08:49.720 But that's what it's about. It's about becoming a decent human being. It's about being able

00:08:54.180 to work and care for, you know, your brother or your sister. And, and, and that's like, it

00:08:59.560 just seems so counterproductive. And I've watched this, you know, Chael, Chael Stonen and I have

00:09:04.440 had some seriously deep conversations on, on how this stuff has been playing out. And, and, you

00:09:09.760 know, I'm, I'm very kind of like, I look at things analytically and, you know, Chael is

00:09:14.420 like die hard Republican. I mean, like as die hard as it gets, which is totally cool.

00:09:20.120 And I'm like, you know, we, you know, and, and, and we, we have, we have some, well, but

00:09:24.640 we'll have some real educated talks on it and he'll listen to me and I'll listen to him.

00:09:27.420 And I'm not, I'm, I would like to say that, you know, I'm, I'm, I'm open to certain things,

00:09:33.140 but I'm also very old school when it comes to just values. Right. You know, and, and,

00:09:39.000 and trying to keep it so that my boys and my family can kind of grow up and learn those

00:09:44.720 same values that I was taught, you know, and, and just kind of move it down the line.

00:09:49.420 That's what kind of keeps things. I feel like that keeps things in orders. I mean, and, and

00:09:53.780 the sense of entitlement that people have nowadays, it's just insane to me. It's insane. It's like,

00:09:58.940 it's a, I, I, I, I have, I will, and I won't ever stop trying to create and build and, and

00:10:09.040 try to, you know, motivate people to, to do the same thing on their own. Right. You know?

00:10:13.080 Yeah. And I mean like, shit, Ryan, I started a knife company four months ago. I know you 0.99

00:10:19.700 saw, like I started, I started throwing knives. I started throwing knives cause I was bored

00:10:25.480 out of my mind. Right. I started throwing knives and in my backyard, saw a couple of

00:10:30.860 videos. I'm like, Oh, okay. That's how you do half spin. That's how you do nose spin.

00:10:35.240 And then I saw, then I started to watch them. Like, you know, cause I get, I, I just like

00:10:40.440 martial arts. I start getting, I nerd out on stuff like whether, whether it's shooting

00:10:43.280 a gun, shooting a bone here, whatever I nerd out, like on technique, I'm really technique

00:10:46.620 based. So I started looking at things a little bit differently and I'm like, Hmm. Oh,

00:10:50.060 like the, the, the do this right. They do it. No spin. Right. It's just, it just, you

00:10:56.180 know, I gotta learn how to figure out that one. So I started doing that. And from, from

00:11:01.840 me messing with that, somehow I created my own knife company and then I built a knife

00:11:08.500 brand. And then I was like, Oh, I want to sell knives. I'm going to create a whole new

00:11:13.120 company selling knives. Right. So I started crimson tactical, which is a completely, I mean, I've

00:11:19.040 triumph United, which is a, you know, it's a combat sports brand that sells combat sports

00:11:23.900 equipment. And then on the flip side of it, I went and started a knife company, you know,

00:11:28.640 that has nothing to do with anything MMA related. And it's just like, boom, it blew up. Like

00:11:35.120 I'm like, I'm moving knives. Like, I mean, we are so, we're, I was going to say the cool

00:11:39.720 thing about what you do is, and this goes back to what you were saying earlier is teaching

00:11:43.480 your family is you just add value, right? You see something and I think you've been doing

00:11:47.640 this most of your life based on the conversation we had months ago or whenever it was, is like

00:11:52.320 you see a need or you see a problem or you see something you want to engage in. And then

00:11:56.400 you don't expect anything. It's not about expectation. It's not about entitlement. What

00:12:01.320 I've seen out of you is it's about adding value. You're talking about hopping up, hopping

00:12:06.420 on YouTube and watching a couple of videos and then just figuring this stuff out and then

00:12:10.400 adding value to your life, your family's lives, to the people who want to buy your products

00:12:14.340 or be engaged with you. And I think that's the big distinction between what we see a

00:12:19.380 lot in society and what we will continue to see for those people who can figure out what's

00:12:23.780 valuable and then figure it out and then bring up a product or a service to market like you're

00:12:28.560 doing with a knife company.

00:12:30.180 Yeah. But, and, and it's, I guess, I guess my point is, is that, look, I'm not, I'm not

00:12:39.020 a, um, I, I, I don't come from the knife world. You know, there's, there's, there's knife

00:12:43.700 guys out there that have been doing this far longer than I have, you know, but I do come

00:12:49.420 from the world of business and understanding how to market and understanding how to get

00:12:55.020 a product seen and, and in a way that will allow me to, um, distribute it and, and make

00:13:03.460 it work so I can make a viable business. And I did, I created, how do you pick, how do you

00:13:08.120 pick what you do though? Because, okay, knives, but it could have very easily been camera

00:13:14.060 equipment or writing a book or whatever, pick something. So making blankets. I don't

00:13:21.120 know. Why was it nice?

00:13:22.300 No, that's a good, that's a good question is that, you know, I look at things that, that

00:13:28.580 not only will I use personally, right. Or that I have a deep involvement in, or that I, I mean,

00:13:33.900 a lot of stuff for me is, is based around craftsmanship and, you know, um, understanding

00:13:41.760 like the knives that I sell, um, they're, they're made in America and they're the other, the other

00:13:48.500 brand they're made in Italy. And so those are two of the, again, in my opinion, some, some

00:13:55.540 of the best countries to, to purchase quality, you know, um, goods from. And so I'm not looking,

00:14:02.880 I'm not looking to, you know, I, I'm definitely not like looking to try to like exploit, but

00:14:09.220 it's like my, my, my gloves. I have, those are made in Thailand. You know, like, it's 0.99

00:14:12.660 like, I do things because I, I, I look at it from an all encompassing view on how I can

00:14:17.260 sell the story and what the story is to me and the story for knives. I've loved knives

00:14:21.620 since I've always loved knives. I mean, I've had knives since I was forever. Right. I mean,

00:14:25.920 and I use them cause they're a utility tool on a daily basis. I use a knife every single

00:14:33.280 day for something. And so being able to use a knife and being able to, to look and see

00:14:40.760 and the quality and, and, and the, the manufacturing of what it is, I could go, okay, I could take

00:14:47.680 this product and I could take it from here. And with what the skills that I have, I could

00:14:52.460 take it from here. I could take it to here. Right. And I know, I know how to, um, maneuver

00:14:57.380 and out brand, you know, a lot of other people just because that's what I do. I mean, I, I

00:15:01.760 mean, two years ago, nobody, I mean, I think actually, when did we do the podcast? Was it

00:15:06.540 two years ago? I can't remember. I should have looked. I don't think it was that long. It was

00:15:09.580 probably a year or so ago, maybe a year and a half. It's, it's been a while, but I could,

00:15:14.480 but I could tell you that I think I was just starting to get involved. Like we were just

00:15:18.460 launching CVDMD. Okay. Yeah. I'm pulling it up as we're talking.

00:15:22.460 So keep going. Yeah. So it was May of 2019. So yeah, about a year and a half.

00:15:31.200 Okay. A year and a half ago. So I was, I was, yeah, I was, I had been with CVDMD. We started

00:15:36.900 the brand in, um, well, we started really launching the brand in November of 2018. That's

00:15:42.740 when I, or sorry, October of 2018. And that's when I started building out the program for

00:15:48.140 CVDMD that mirrored the monster program that I have currently right now.

00:15:51.720 Right. Right. And, but that's what I'm getting at is, is that like it all, all of it, the universe

00:15:56.880 that I create, whether it's knives, CVD products, I mean, the monster drink, Triumph United, they

00:16:02.860 all blend in and I use the same principles and I use the same kind of, you know, marketing,

00:16:09.100 you know, mindset. Plus, you know, I, I dive deep into it. I learn about it. I understand it.

00:16:15.700 I could tell you everything, you know, from top to bottom about, you know, the steel that's created

00:16:20.200 in the knife to, you know, the isolate and the CBD to where we get the water for monster. I mean,

00:16:25.820 like every single aspect, I know I can tell you, and that's what, you know, that's, what's been able

00:16:30.960 to bring me and bring a lot of the, the, uh, the products that I, that I incorporate in my, you know,

00:16:36.940 my marketing stable, you know, to, to higher levels of, of appreciation with the athletes that

00:16:43.880 I sponsor or, you know, that, you know, how I endorse personally, how I personally endorse the

00:16:48.660 product myself. Right. And so you said one thing about blending, like they all blend together.

00:16:53.840 Like, what is it that ties them all together? Cause I've thought about that with my own stuff.

00:16:57.840 Like I've got opportunities to do different things that some of them tie in and others are like

00:17:01.560 off the wall, like are interesting and engaging, but don't really tie into what I do. So

00:17:06.020 you, is there an overarching theme? What is you, you, it's you, it's me. I mean, it's like,

00:17:11.860 it's like, it's, it's simple. I use Triumph United equipment because I train daily. I use CBD,

00:17:17.300 MD, you know, uh, CBD products because I, I need the recovery. I, I, you know, monster energy is,

00:17:23.500 is a, is it, is a drink that I consume, you know, cause I don't really drink coffee and I don't,

00:17:29.080 I don't drink, you know, other stuff. And we've in, you know, we've, we've come out with some very

00:17:32.880 strong hydration drinks that are geared specifically for sports, you know, and, you know, um, the knife,

00:17:39.760 like, you know, like the knife is the newest collection of, of my, you know, like I said,

00:17:43.840 the, the, the universe I've created of, of sellable artifacts that, that, you know, I can monetize.

00:17:50.340 I mean, I, I use a knife on a daily basis. I continue to use knives every single day. And, um,

00:17:56.480 whether it's for just purposes of opening boxes or for protection, I have both, you know, and

00:18:03.440 who knows, I don't know. So it's just basically what you're interested in. I mean, if this sounds

00:18:06.860 interesting to you, then you're going to take advantage of it. If it's, it, it has to be

00:18:10.540 something that I know that I'm going to utilize personally that I can go and do a, you know, a,

00:18:17.400 whether it's a goofy Instagram video, or if it's something that like, it's going to garner

00:18:21.700 some attention and that's it is that I put together my, my whole, I guess, you know, you

00:18:27.340 know, in the shtick is that I, I draw attention to the items that I market and I sell, um, by

00:18:37.560 doing the things that I know my, you know, my consumers and the people that visually want

00:18:43.080 to see me do stuff too. I look, you know, other people have different ways of doing it.

00:18:48.300 You know, you know, you've got, you've got, you've got guys from every scope of, of, of,

00:18:53.360 of life right now, trying and working on different ways to promote or to sell themselves or to get

00:18:59.300 their, their brand name out there and say stuff. But for me, you know, um, I, I just do what

00:19:05.420 I know how to do. And that's basically interact with the consumer by like having them feel or

00:19:14.540 just giving them the emotion of, you know, something like that, that, that is either

00:19:20.360 like, Whoa, did he break a back leg? Is that real? Or, or, or, or, oh my God, he just posted

00:19:26.300 up a video of him falling on his face, kicking, you know, and it's, and it's funny. And it's,

00:19:31.060 it's enough to where it's enough to where, you know, it's, it's increased my visibility.

00:19:35.480 And I think people believe in me more and they believe that, that I'm, that I'm not like,

00:19:39.560 I'm not just, cause I don't do that. I don't go, I get offers on a daily basis, especially

00:19:44.620 now that since I'm like, you know, my, my, my visibility has grown and I, and people see

00:19:50.300 what I do. I get offers all the time to try to promote a product. You know what I mean?

00:19:54.080 And, and, and you mean, dude, people, you know, this cause you're in the, in this world, people

00:19:57.680 will offer you some weirdly obscene amounts of money just to promote a product. You're like,

00:20:02.200 it doesn't really fit with my brand profile. And honestly, like I, if I do that, that's going

00:20:08.080 to put me and it's going to send me in a position where people will question why I'm doing what I

00:20:12.580 do. Yeah. It undermines, I mean, you, you'll make a few bucks for sure, but it undermines everything

00:20:18.680 else. And I think it's, I think it's a short-term play versus looking at the long-term and really

00:20:23.400 trying to figure out the empire for lack of a better term that you may be trying to build.

00:20:27.860 Well, yeah. And that's, you know, I learned that from, from Joe a long time ago and we had talked

00:20:35.860 about, you know, cause I mean, I used to, I mean, years ago I used to bring Joe deals all

00:20:40.380 the time. Like, I can mean like tons of deals. I mean, a lot of people, I mean, this is, I

00:20:45.080 want to say, I mean, this is when the podcast was a couple of years old, but like, I, you

00:20:49.920 know, I would, I would consistently tell Joe, Hey Joe, I got this for you. Joe, I got this

00:20:55.720 for you. I got you. You know, like, and, and, and, and they would kind of all come back.

00:20:59.880 I mean, like he would always try the products out. He would always, you know, like he would

00:21:04.020 always, he would always like look at it and see it. But most of the time it's like, yeah,

00:21:07.500 you know, I mean, I'm not into it or I'm not doing it. The irony is, is that when I don't

00:21:14.620 ask him, I'm not asking him to promote something like, Hey, like, you know, here's a Triumph

00:21:20.180 T or like, here's something. No, here's here. I said, whatever he does. And, you know, and

00:21:25.440 that's it, but that's what makes it cool. That's what makes it organic. That's what makes

00:21:28.320 it like it to me. That's what gives you the, uh, the, the real, um, legitimacy of, of knowing

00:21:36.300 that, that he actually is into something like that.

00:21:38.640 Right. Well, and I think that's why I've been attracted to what you're doing. Even, even

00:21:42.620 since I started following and being connected with you years ago is like, you seem like

00:21:46.280 a guy that you would just hang out with, right? Like you're not posturing. You're not trying

00:21:50.840 to, to, to make yourself out to something that maybe you aren't, but it's like, Oh yeah, I,

00:21:55.300 I recognize myself a little bit in him. Cause that's the silly shit that I do. You know, 0.99

00:21:59.580 I fall on my face or I try new things. And I think that, that level of, of realness and

00:22:06.040 just being who you are really resonates with people, especially in a sea of everybody trying

00:22:09.840 to like tell people how good they are, how special they are and why, why they're unique.

00:22:15.760 It's like, yeah, here, here's, here's what I am. Here's what I do. Let's do it or not.

00:22:20.740 Whatever. That's fine.

00:22:21.540 But that's, but that's the, that's the long game, right? Is that, is that there's only

00:22:26.940 so much you can do for, I mean, like what, what, what, what is social media? What are

00:22:32.260 podcasts? What is, what is, what are, what, what, what age are we in right now that we

00:22:36.520 could digitally share our conversations and share what we're trying to put out and continue

00:22:41.960 to like, you know, inspire people out there. It's a, there's a long game to it. And so if

00:22:46.980 you can't think of the long game, you can't go, Oh, in two years, I still have to be doing

00:22:51.880 this. This isn't going to go away, you know, unless, unless some magic other, you know,

00:22:57.420 thing pops up and, and, and, and it's a new form because, you know, you look at, you look

00:23:02.920 at the, um, you, and this is, this is the thing. And, and, and I, and I've talked to a

00:23:07.440 lot of people is like, like celebrities nowadays. Right. So like the potential of somebody that

00:23:13.140 has a very strong presence on social media that like is consistent with their, with

00:23:19.200 their content, consistent with what they're doing and does things that, you know, inspires

00:23:24.000 people or they listen to, they're going to get noticed and they're going to get, they're

00:23:28.260 going to be seen and they're going to have more influence than a professional athlete

00:23:32.600 that refuses to do any of that kind of stuff. And just goes, I just play, you got to pay

00:23:37.260 me. And so, so me on the reverse role, and I, and I tell this to my athletes all the time,

00:23:42.100 I'm like, you got, you got to explain to me why I should pay you more than I pay myself

00:23:50.440 because you're nowhere near the amount, you're not getting any, anywhere near the

00:23:55.600 amount of exposure that, that I get. You're, yeah, you may have more of a, um, uh, you may

00:24:01.560 have more accolades when it comes to winning events. You may more have a particular

00:24:05.520 skill set. Sure. But, but you're, but, but people just look at that for, for the night

00:24:10.600 of what you're doing. And then all of a sudden you're gone. And yeah, you may have a, a, you

00:24:15.320 know, the, the, uh, amount of fans that you may have from that may be exponentially higher

00:24:22.140 than what I have or than the other person, but guess what? They don't listen to you.

00:24:26.320 They're just there. Yeah. Or if your skillset goes away, so let's take an athlete, you know,

00:24:32.380 whether it's, it's UFC or NFL or whatever, it doesn't matter. And you know, they, they get

00:24:37.040 injured and they become obsolete and that's all they were focused on. Like they're done

00:24:41.940 because nobody cares anymore because all they cared about was him playing football or him fighting or

00:24:46.800 whatever. And, you know, I, I know, for example, we've talked with, with cowboy. Um, you know,

00:24:52.020 you look at what he's doing. I know he's partnered up with you. I think on the knives, is that right?

00:24:55.860 Yeah. We're working on some stuff. I mean, we, we, him and I have a lot of stuff that we just do

00:25:01.000 because we like to do weird stuff like that, like writing a knife together. And then we've got some

00:25:06.080 off-road stuff we're working on too. And that's what I'm saying. So he's like branching out

00:25:10.660 and making himself more than the cowboy, the fighter cowboy, right? Like he's making himself

00:25:16.820 more than that, which keeps him relevant. So he can continue to do the same things that he wants

00:25:21.540 to do. You're doing very much the same thing. Yeah. And, you know, and, and, but that's it,

00:25:26.280 you know, you know, I mean, if you don't, you're going to get stuck in a, you're going to get stuck

00:25:32.220 in a real world position of, of what do I actually do to make money for my family and

00:25:37.000 myself? Like, what do I do? And that's when you, you know, I mean, I don't, I don't know

00:25:41.200 if you remember this, but I mean, there was times, and I used to see this quite a bit,

00:25:45.220 especially living in San Diego, where you would walk into like, and like, I remember

00:25:49.800 when I was a kid, like maybe like my dad and I were out just like checking out trucks

00:25:53.260 or something. Right. And all of a sudden it's like, you get the dude that comes up and

00:25:56.140 like, yeah, I used to play football for the Rams. And I'm like, why are you, why are you selling

00:26:01.020 trucks right now? You know? Yeah, exactly. Because he didn't have anything to fall back

00:26:05.760 on. And so it's like, yeah, you can go and you can talk about that and you can go back

00:26:10.400 and, and, and sit and relive the glory days, but you should probably be prepping for that

00:26:14.860 before you even get to that point. And so my advice to people now, if you're starting

00:26:18.700 a business or you're, you're planning on starting a business, I always tell everybody, look, look

00:26:22.900 at, look at the overall like environment that you're in. If you can't do every single aspect

00:26:27.780 of your job, if you can't go and pack a box, ship, you know, ship a box and you can't design

00:26:32.880 your stuff, you can't do every single thing. You can't figure out how to get it done. You're

00:26:37.660 going to be in some problems. You know, if you, if you want to be an entrepreneur, you

00:26:40.980 know? Right. Oh, for sure. Sure. Sure. I mean, like, are there going to be, are there

00:26:44.460 going to be, will there be work for people to do other jobs? Absolutely. Of course there

00:26:48.500 will be. But I mean, is there going to be a point where, you know, those jobs are going

00:26:54.880 to max out and you're going to be stuck at a certain place and you're going to see

00:26:58.340 a, a major, you know, difference in scale on, on where people are at because they have

00:27:05.160 put more effort in, into trying to build businesses rather than just saying, I just do this.

00:27:10.260 Yeah. Right. You're going to see that. And I think that, I think that, I think we're moving

00:27:13.980 into, and I think that's what people are scared about is that, you know, I don't want to say

00:27:18.560 that, that we're going to see a major separation in classes. I think we're going to see a major

00:27:23.440 separation in ideology. And when, when more people start to understand how that works and

00:27:31.620 how, how true ideology, you know, like just, just, just getting and, and, and just having

00:27:37.480 some, some free flowing creative thinking and knowing, okay, I need, I need to at least

00:27:43.160 have this kind of base set up. And then I at least have to have a foundation that I could

00:27:48.060 build off of so that, you know, my, my house is going to be strong, you know, rather than just

00:27:52.960 kind of going, Ooh, Ooh, Ooh, I'm here. I'm here. I'm here. I'm this, I'm this. Oh, this

00:27:56.820 is a new thing that I need to support. I was supporting this. Like I didn't jump on that

00:28:00.100 train and I didn't jump on any of those trains for, for one reason is that I just don't believe

00:28:05.900 in it like that. I believe in it. Like I really truly believe in, like, I've got friends and,

00:28:11.980 and, and I've got, um, you know, I've got, it doesn't matter what race they are. It doesn't

00:28:17.140 matter what orientation they are. It doesn't make a difference to me. Like they're my friend.

00:28:21.180 They're my friend. Like they're going to be cool. I mean, um, but, but I'm not going

00:28:26.520 to go and I'm not going to sit there and just look at it and go like, you guys are, you

00:28:31.500 guys are going to implode this entire world by, by trying to create a message that is not

00:28:40.480 sustainable. Right. It's not a sustainable message, what you're doing. And you're confusing

00:28:45.660 the shit out of people that really don't even understand or have a true belief or understand, 0.83

00:28:50.540 or, or know what these other people are actually going through that do not support what you 0.99

00:28:56.660 think they, that you're supporting is helping. That's the problem.

00:29:02.160 Well, and I think a lot of industries too, especially as we continue to progress with

00:29:05.460 technology, we'll just absolutely render themselves obsolete. Like I think about my old

00:29:10.180 business, you know, before order of man, I was in financial planning and I saw a bunch

00:29:15.760 of old overweight kind of mediocre guys that were phasing out and all of them were clinging

00:29:22.340 to the way that financial planning had traditionally been done. And I thought to myself, man, this

00:29:26.980 is a dying industry. And if there's financial advisors listening to this, you're either on

00:29:31.700 one side of the fence or the other, you're either thinking, no, this is the way it's always

00:29:35.360 been done. This is the way it always will be. And you're delusional and you're going

00:29:38.860 to be stuck or you under marketing though. It's, it's a, but keep going and I'll, I'll

00:29:44.340 get into marketing. Yeah. Yeah. Wrap it into it. But, um, or you realize, okay, well, people

00:29:50.600 are always going to need financial services. Maybe there's a new way to administer this,

00:29:56.120 to use technology, to use advancing ideas, still be relevant and still make yourself a

00:30:04.520 lucrative business that can provide for you, your family and your loved ones. But people

00:30:08.360 just get stuck in their ways and aren't willing to evolve and look to new opportunities in

00:30:12.200 their current markets.

00:30:14.180 Yeah. Well, that's just it. Is that, is that like, it's so from the, from the marketing

00:30:18.960 standpoint is that I deal with a majority of the companies that I work with. There's,

00:30:24.380 there's a couple of trains of thoughts and there's a lot of people that are on the, um,

00:30:27.860 you know, they're, they're, they're, they're moving and they're starting to trend towards,

00:30:31.120 you know, um, how, how businesses were, were marketed and done 20 years ago. Right. You know,

00:30:38.940 and, and, and, and how, how things should have been done, like everything from, you know,

00:30:44.240 we mean 20 years ago, we, we did television ads, we did radio ads, we did print catalogs.

00:30:50.260 Yeah. You did, you did advertising and magazines. Like these were the norm. That was the norm. Right.

00:30:56.000 And before that, there was a whole other set of norms that people didn't want to want to believe

00:31:00.440 that this was going to be the norm. Well, now it's all digital. And now that it's digital,

00:31:04.820 you have a lot of people that, and this is, this is the one thing that I, that I, I always capture

00:31:10.280 a lot of brands on. And when I speak to CEOs of brands and I, and I, I just question if they want

00:31:15.540 to work with me and we start talking about, you know, potential ideas of, of how this is going to

00:31:20.240 work. And I start talking about social media and I start talking about, you know, digital content.

00:31:25.440 And I talk about, you know, the, um, you know, the, the consistent use of, of, of, you have

00:31:31.480 to feed out your message consistently. And if you don't do it, you're going to get, you're

00:31:36.460 going to get lost. And so, so, so where they're like, well, we could just run a TV ad and people

00:31:41.580 will see it on TV. What's the difference between that and, and, and like what you're talking about,

00:31:45.740 I go, well, I'll tell you right now that the, uh, the age demographics that are going to be

00:31:50.660 affecting, you know, your future sales don't watch TV like that anymore.

00:31:55.440 They don't pick up a magazine and look through the ads and, you know, they're never going

00:31:59.720 to pick up a newspaper ever. That's just never going to happen. Like these things are things

00:32:04.480 that you're, you're going to, you're going to eventually, um, you're, you're going to,

00:32:09.860 you're going to face yourself out because the next company or the next brand as, as me, as

00:32:15.920 you, as they may not have the same kind of years of, of experience or years of quality

00:32:21.860 manufacturing you have, they're just smarter at marketing and they're going to do a better job

00:32:26.080 and they're going to move their product quicker. Yeah. You know, like, like I said, I started a

00:32:29.980 knife company five months, not even to get four months ago, three months ago. And that's the

00:32:34.920 thing too, is you have, you have the credibility and authority to be able to do that because you've

00:32:39.580 done other things and you've put yourself out there and you're in front of it the entire time

00:32:43.260 in front of the right people the entire time. You're not just hawking a product. You you've

00:32:47.760 positioned it so that you're relevant. And then when you offer something that you think is valuable,

00:32:52.440 like knives or gloves or pick, then people are like, Oh yeah, got it. You know, it's the same

00:32:58.140 thing we've done. You know, when we started order of men six years ago, we did the podcast and I went

00:33:04.180 for two years before we really offered anything of substance. And then when we turned that faucet on,

00:33:11.680 guys were like, yeah, I'm in because they were waiting because we already had all of that credibility

00:33:16.880 in store and built up and we were doing it over a period of years. So then we, we, we built the

00:33:23.360 credibility to be able to turn that faucet on, I guess you'd say. Uh, and it wasn't something like

00:33:28.220 we were just turning it on overnight, hoping somebody would show up like they were already

00:33:31.600 there. Yeah. And that's it. I mean, and, and, and, but, but it's keeping them there, you know,

00:33:36.880 it's, it's, it's, you know, it's, it's keeping that group of people that you, you know,

00:33:42.860 you know, the, in, in the beginning, they'll be confused. They won't understand fully 100%

00:33:49.480 why you're doing what you do and how you're doing it. Then they'll start to get that there's

00:33:53.280 consistency in what you're doing. And then they'll start to understand, Oh, I get it. This is why he

00:33:58.340 does what he does. Then they're going to want to be a part of it. And that's the goal for me,

00:34:02.600 you know, is that I want to create, I want to create, and I want to continue to create a,

00:34:06.600 you know, sustainable, you know, group of people that believe in, in the, in the products and the

00:34:13.120 brands that I'm, that I'm associating myself with, or I'm putting myself, you know, aligned with so

00:34:19.520 that it works out for everybody. Again, I'm not going to, I'm not going to just go pick up some,

00:34:23.700 some random company if I don't believe in it, or if I don't think I could use it just because

00:34:27.820 they're paying me a bunch of money or because they, because they have a, they've got deep pockets to,

00:34:32.840 to market their product. I wouldn't do it. In fact, I didn't do it. Like I have,

00:34:36.600 you know, when I chose CBDMD, I had offers from like a lot of CBD companies, actually,

00:34:42.600 because the CBD was just blowing up at that time. And I'm like, yeah, sure. I just, I just didn't,

00:34:47.280 I liked the CBDMD product. I, I, I vibed well with them and I just felt that it would be a better fit

00:34:52.960 for me. And I thought that it would be, it would be an easy, it'd be an easy addition to the portfolio

00:34:59.260 that I've created with other brands that are associated. And so now, you know, between both CBDMD

00:35:05.980 and monster, like we've got a really strong foothold in strength and conditioning. We have

00:35:10.820 a huge foothold in MMA. We have a huge foothold in action sports, you know, and this stuff just

00:35:16.980 doesn't happen because, oh, magically, like we got lucky because of it. No, man. I mean, this is like,

00:35:23.240 I've been doing this for 20 years. I mean, like, you know, like me, you know, giving, you know,

00:35:28.080 calling up Jamie O'Brien, one of the best pro surfers in the world and, and getting them on

00:35:33.280 a team or, or working with, you know, Daniel Cormier or, or any of the, you know, or, I mean,

00:35:39.440 anybody along the matter, like these are the people that, that are all people I've worked with in the

00:35:45.100 past, you know, like McCool Rothman is, is, you know, one of the biggest, you know, the best big

00:35:50.460 wave surfers in the world. His player is, is an icon on the North shore. Like I've worked with

00:35:55.320 McCool and his family since he was a kid. Like we're like, you know, we're family. Like, so

00:35:58.900 these are the things, and these are the people that I bring in. Cause I know that they can not

00:36:03.380 only deliver on what I need them to, but we can work together to build a product out in a way that

00:36:08.620 it will distribute and send that same message that I'm sending across all over, you know, that's it.

00:36:14.600 Yeah. I want to come back to that because the one thing I see you're good at a lot of things,

00:36:18.200 but one thing you're exceptionally good at from my perspective is building that network. So I'm going to

00:36:21.920 get to that in just a second, but I also wanted to mention and suggest that I've seen what you do

00:36:27.060 in that you're building a community. So I think the old way of doing it was here I am as a product

00:36:33.360 or a company or a brand, and it's me trying to sell you something. And I think the more evolved

00:36:39.940 version of that is that it's not me trying to sell you something. It's now a community of

00:36:46.880 individuals who rally around a cause or a purpose, and we're all in this thing collectively. And that's

00:36:53.260 what I've tried to create. And it sounds like that's what you're referring to is not the company

00:36:57.460 selling to a consumer, but a community building what it is we need, what solutions we need for the

00:37:04.620 problems that we're dealing with. Yeah. That's it. You know, and it's like-minded individuals. I mean,

00:37:10.940 I mean, it's, it's, it's the, a lot of them, like I said, this is, this isn't, these aren't people that,

00:37:19.580 that you meet, you know, two days before and then try to convince them to be a part of something that

00:37:26.900 you're, you know, like these, these aren't like, these aren't like fast schemes to, to get people

00:37:31.360 involved. These are, these are cultured relationships that you, you, you take like many, many years, you know,

00:37:39.980 you cultivate them. You, you have to make sure that, that they're, they are there and they're

00:37:44.700 strong and that, you know, if you're going to bring them on, you're going to do something with

00:37:47.640 them, that they're going to deliver as much as you're going to have to deliver back to them.

00:37:50.660 And sometimes it doesn't always work out for either of you, but, but realistically, as long as

00:37:55.900 you provide a good product and you stand by your word and you're honest, honesty is the aspect that,

00:38:01.800 that, that, you know, that you need to, you need to make sure you uphold because the moment you start

00:38:06.240 becoming dishonest with them or you, you do things on in a way that will, will jeopardize or

00:38:11.400 potentially, you know, compromise the, the position of where you're at with these brands, they, they

00:38:16.700 see it and they sniff it out quick and they don't want to be a part of it. Well, I'm sure so many of

00:38:20.960 them have been burned in the past that they're very wary of, of what could potentially happen.

00:38:24.620 Should it go South? I mean, I mean, almost every athlete I've ever worked with has been burned at

00:38:29.440 some sort of, you know, and some, some sort of capacity. And a lot of them, I've told them they're

00:38:33.780 going to get burned, you know? And so, and I see it from both sides because I'm an athlete and I've

00:38:37.980 been there and I've, and I've been burned. I've seen, I've seen how companies can burn you. I seen

00:38:42.460 how companies can burn, you know you know, just, just people just, just trying to get in, you know,

00:38:49.460 to, to kind of rope this back into, to the entrepreneurs out there that are trying to figure

00:38:54.500 out how to start or learn or build a product or, or get involved in something or do something on the

00:38:59.700 side. The best thing. And the only thing I would say for them to do is this, is that they have to

00:39:04.960 be truly passionate, but they have to not be fans. The moment you become a fan of it, like you have

00:39:12.140 to cross over, like you could be a fan. I'm a fan of knives, right? I'm a fan. I mean, like, you know,

00:39:17.640 I, I, this, this, this, I'm a fan of this knife. This is, this is one of my favorite knife.

00:39:22.480 This is, you know, the, this is, you know, the Microsoft Tron. I love this knife. I'm a fan of this knife.

00:39:29.240 But I'm not attached to it in a way that like, it's going to consume my life. And I, if I had

00:39:37.760 to sell this knife, like, even though this is my personal knife and it's, it's like, this is like,

00:39:42.340 I'd sell him a second. I have no fan is emotionally vested in it. And it's not rational. Is that what

00:39:47.780 you're saying? Well, I'm saying, I'm saying that like, there's like, like being a fan of the product,

00:39:54.860 being a fan of the people that you're working with is fine. But to be, to be, um, so wrapped up

00:40:05.180 to the point, like I said, this is my personal knife where I'm like, oh, I can't sell this thing.

00:40:08.060 This is personal. There's like sentimental value. Gotcha. I don't have that. You know, I don't have

00:40:13.320 that. You, you, Ryan, you, you, you make me an offer on this knife and I think it's worth it. It's

00:40:17.860 yours. You know, um, when, when I talk to, when I talk to my athletes and they go, Hey, look,

00:40:24.180 I got an offer from X company. They're going to pay me double the amount of what you're paying me

00:40:29.820 right now. And they're giving me a two-year deal. Can you match it? No, I can't. Well, what should I

00:40:34.600 do? I think you should go. You know what I mean? What do you think I should just go? That's honesty.

00:40:39.800 Right. And I go, yeah, I go. I think that, I think that you should go. And I think you should

00:40:43.600 take advantage of what you're going to make and what you're going to get from that other company,

00:40:47.620 because I can't provide that to you right now, but I will never take money out of your hands.

00:40:52.120 I will never do that. Cause again, that's the difference is that like, I'm not trying to,

00:40:55.700 I'm not trying to hoard them in. I'm not like trying to go, no, you're mine. You have to stay

00:40:59.860 with me. I don't care what someone like you stay with me. I would, I've gone, I've gone to the extent

00:41:05.240 of breaking contracts for athletes, even though I had a year left and I could pay them half the amount

00:41:12.660 of money, half the amount of money, or, you know, like a quarter of the amount of money that they were

00:41:16.940 going to get paid by this other company. I've broken contracts. I did that. I did that with

00:41:21.580 Leticia Phony. She's, she's one of the greatest female skateboarders in the world ever that's 1.00

00:41:27.020 ever existed. You can look her up. And she got an offer. She was skating for Osiris shoes at the

00:41:32.640 time. She got an offer from Nike her and, and she came to me and she said, I got a dream offer from

00:41:39.120 Nike and Leticia, Leticia. If you look at Leticia now, you'll, you'll understand very, very,

00:41:44.800 you know, like, or like, you'll fully understand why she's at the top of her game. She's, she's not 0.57

00:41:51.200 only like, you know, a phenomenal skateboarder, but she's like, you know, she's got it all. She's,

00:41:56.320 she's got the whole package. And I just was like, you know what, go, I'll break the contract.

00:42:02.040 Wow. I mean, I could have just held it and said, you know what, you know what, no, you're sticking

00:42:08.260 with me for the next year. I'm going to pay you X amount of money and then we're done. And, and I,

00:42:13.760 I didn't do that. And I, and I wouldn't do that to anybody that if I knew that it was going to be

00:42:18.140 such a life-changing event for, for them that they could, you know, like they could truly move up and

00:42:23.800 level up. I still want to work with these people. Right. I don't want them to feel like they're

00:42:28.700 jailed by me. Like, like I want to be able to eventually, you know, like if I have a different

00:42:33.400 deal, if there's something else or say something doesn't work out, we could always come back.

00:42:37.020 Yeah. I don't have animosity to be like, you're the, you're the guy that really totally like you,

00:42:41.740 you, you just took this major opportunity away from me for what, for what reason? And there was

00:42:46.460 no real reason except for, you know, yeah, we had a preexisting deal, but that preexisting deal,

00:42:51.880 you know, like only goes so far when, when you can't, you can't provide the same kind of, um,

00:42:59.320 support that somebody else is in, in somebody else that has not only the funds, but real funds,

00:43:04.800 like real money. And so, you know, you know, in her and I have a phenomenal relationship to this day,

00:43:12.360 like, like, so, so it's like, and I have, and I have, and that's okay. The moral of all of this,

00:43:20.100 I guess is this, is that, you know, the, um, the, uh, a very smart man named Scott Coker told me once

00:43:29.240 your, your network is your net worth. Right. And so understanding that is, is an easy way to

00:43:37.780 fully grasp the fact that building a good network of people that is that strong, strong in a way that

00:43:47.080 you could call up on them for things that you need strong in a way that when I, when, when I,

00:43:51.000 when, when we were launching CBDMD, I could, I sent texts out to, you know, to, to my crew,

00:43:56.980 you know, Jesse, you know, like, Hey, Jesse, you're ready to roll. Hey, Flex Lewis, you're ready to

00:44:01.040 roll. Hey, wide Ben, you're ready to roll Rogan. I'm sending you a package, you know, like all these

00:44:05.880 people like boom, boom, boom, boom, boom, all the way down the line. You know, like, I like here,

00:44:09.340 these are the people that are coming out right now. You know, you're, you're, you're rolling with us,

00:44:12.900 you know, Cormier, here you go. You know, like, and, and, you know, you, you pull it out there

00:44:17.440 and they're like, send it out. I'll take it from me. Like, if you're going to be involved Hans, I

00:44:21.840 want to be in. And that's the thing is that the, the, the network that has been created has for me

00:44:30.180 been able to increase my net worth because of who I'm associated with and how I could utilize that to

00:44:38.440 build off of the other programs and the other things I'm doing.

00:44:42.900 Man, let me hit the pause button on the, uh, the conversation very quickly. Obviously there's

00:44:47.300 a lot of doubt right now. There's a lot of uncertainty in the world and on the heels of

00:44:51.660 the U S election, many people are, are angry and confused and upset and bitter and contentious,

00:44:57.940 but many of these people are also focused on issues that are just beyond their control.

00:45:04.340 And so it's no wonder they're frustrated. There isn't anything that these people can do about a lot

00:45:09.400 of the issues that they tend to dwell on. So instead, if you're falling into that trap,

00:45:14.360 I'd have you focus on the things entirely within your control. And there are a lot,

00:45:19.140 uh, and that's where the 30 days to battle ready program comes in. So this is a free course that

00:45:24.740 we've created. It's going to help you identify a crystal clear vision for success, help you uncover

00:45:30.340 four specific objectives that you'll complete over a 90 day period. Uh, and then creating a roadmap for

00:45:36.200 maximum production in the last quarter of, of this insane year. So guys stop focusing on things you

00:45:44.780 can't control. What's done is done. What's over is over. Instead, focus on the things that you can,

00:45:50.060 we're going to help you identify what they are and do something about it. You can get signed up

00:45:54.600 at order of man.com slash battle ready again, order of man.com slash battle ready. Do that after

00:46:01.120 the conversation for now, I'm going to get back to it with Hans. I'm trying to anticipate something

00:46:07.200 on this though, Hans. Cause I think what a lot of guys might be saying is, well, yeah, you know,

00:46:12.400 that's easy for you to build this knife company or do this because you have this network. So,

00:46:17.480 but, and what they're thinking also is how do I add value when I don't feel like I have any value to

00:46:22.960 add? Like, like, how do I, if I wanted to reach out to you, for example, the first, for the first time,

00:46:27.940 reach out to you and offer some sort of tangible value if we don't know each other or I don't have

00:46:34.140 anything going on. And I think that's where a lot of guys are stuck. Okay. So, so I, cause I get this

00:46:38.960 all the time. Right. And there's, there's, there's a couple of ways of doing this and there's, there's

00:46:44.020 the, the worst way possible is that you oversell yourself and say, you have to do something with

00:46:49.300 me. And I'm, I don't have to do anything with anybody. Right. You know, right. You know,

00:46:53.320 the second way is, is like, there's, there's the underselling, which is like, I will do anything

00:46:59.240 for you. I want to be your, you know, apprentice. Can I just hang out with you for a day? Then

00:47:02.940 you're like, well, this is weird. This is weird. The third way is you create something and you

00:47:09.120 start the creation of something that's different that catches someone's attention. And what do you

00:47:13.720 do is you don't go and create something that's going to compete with me. You don't create something

00:47:18.020 that's going to compete with you. You start to look at the openings and you start to look at the

00:47:21.660 different ideas of like, wow, you know what? Um, there isn't like, I I'm looking at, I'm looking

00:47:29.400 at the, these industries and I'm looking at the industry that, that I, that I would love to be a

00:47:33.400 part of, like, let's pick an industry and I'll, I'll, I'll roll with it. Uh, I mean, just pick

00:47:37.820 skateboarding. That's fine. Okay. Skateboarding. Right. So you look at skateboarding. So, so you,

00:47:41.680 so you pick skateboarding. Okay. Um, there's a lot of debt companies out there. There's a lot of

00:47:46.080 debt companies, debt companies like wood is hard to compete with because usually, you know,

00:47:51.260 you have to be, they're all pro skateboarder owned and like, you know, like that's the kind

00:47:56.560 of the retirement. So, so what would I do? What could I add? What could I build? That would be

00:48:02.380 something that I can go and offer pro skateboarders or skateboarders in general, that would start to

00:48:07.580 use my product in a way that I could flow them product. It's not going to cost me an arm and a

00:48:12.240 leg because I don't have to pay them to endorse it quite yet. Cause I want them to use it. And you start

00:48:16.860 to, you start to, you start to look around for what, what, what openings are. Okay. So on the high

00:48:21.120 end, you know, skateboard wood making, making decks, that's kind of tough. So, well, you got

00:48:26.760 wheels, you got bearings years ago. And did you, did you, or were you, were you involved in

00:48:33.360 skateboarding? I can't remember if you know, I mean, I, I had a skateboard and like rolled on it

00:48:37.940 twice. And that was like the extent of my skateboard. I'm going to tell you a story about one of the

00:48:42.360 biggest skateboard companies that existed in the nineties that totally ended up flopping.

00:48:47.500 But for a brief second, they made millions and millions and millions and millions of dollars.

00:48:52.060 And, and they just couldn't keep up. These are, there was, and so all the skateboarders out there

00:48:56.560 that are in the age bracket of 35 to 45 years old will know this brand. The brand's name was called

00:49:03.260 Shorty's, right? Shorty's skateboards and Shorty's was a skateboard company. And the whole reason why

00:49:10.800 they blew up was they had a couple of movies, but they had a skateboarder named Chad Muska and Chad

00:49:16.340 Muska was like the original, like, so he was a guy that, that in the late nineties was like, he was

00:49:23.880 really, he was, he was a white guy with, with like long blonde hair, but he was really into hip hop

00:49:30.540 and he wore big baggy pants and he made it very cool for, for other kids that, that didn't feel

00:49:38.220 that they could be a part of that genre, be a part of that genre for, for two reasons.

00:49:42.800 A, he was a insane skateboarder. He could skate. He was legit. So he was legit at what he did.

00:49:49.900 B, he rolled that style and that flair for real. Like he wasn't doing it like as a joke. He wasn't,

00:49:56.140 he did it and he lived it and he played it. He, he, he, he went off of it. That's how he was.

00:50:00.440 But the brand, the brand that he was associated with now, remember, like I was saying, like most

00:50:06.860 brands are all like, he, he wasn't a part of a skateboard wood brand that was like owned by like

00:50:12.760 a former professional skateboarder that like could say, oh, this is Tony Hawk's brand or somebody like

00:50:17.540 of a huge, he wasn't a part of that brand. What they started off as, and this is where I've learned

00:50:23.200 how, how easy it is to be able to morph your brands and build brands off of them. They started

00:50:28.600 off as a bolt company. So when I say bolts, they went the lowest route possible. They went and

00:50:35.560 started making bolts like bolts, like, like bolts that screw your trucks in. Right. Right. Sure.

00:50:41.960 Bolts that screw your wheels in like bolts, like hardware, just a hardware company. They,

00:50:48.000 they more from hardware to doing bushings where they did the bushings. They went from bushings to

00:50:53.660 doing bearings. They started doing, so they started making all these outside components. They didn't do,

00:50:58.240 they didn't do trucks, but they did everything. They did grip tape. You know, they, they, they did

00:51:04.780 their, their grip tape and then, and then they had their boards. So they went from starting off,

00:51:09.980 like, I mean, anyone could go get hardware anywhere. You could go, anybody could go. I mean,

00:51:14.620 they could have gone to Home Depot, packaged hardware, put it in a package, repackaged it and put

00:51:20.160 it in and called it shorties like they did. And they blew up. And so they blew up and they, 0.72

00:51:26.500 and they became one of the largest brands in the nineties ever. Anybody's any skateboarder from the

00:51:31.500 nineties that remember, remembers this time, but they'll go, yeah, shorties was one of the biggest

00:51:36.000 brands ever. And it all started from bolts. So my point circling back, because now that I think

00:51:43.340 about it, that fully dates me and shows how old I am, you know, cause I was working on it. I was

00:51:47.440 working and I started, I mean, I started working at a skate shop and then I went to work for,

00:51:51.200 you know, shoes. And I worked with a, you know, who Ken Block is, right?

00:51:54.920 I don't know.

00:51:55.300 Ken Block. Oh, Ken Block started DC Shoes. Look them up. Ken Block's a phenomenal dude.

00:52:00.240 You got to Google, Google Ken Block, because I'm kind of like, I follow everything. Like

00:52:05.180 Ken and I worked together at, like he's, he's one of my athletes. He's one of my athletes now at

00:52:10.200 CBDMD, even though he, I, I, he had a shoe company called DC Shoes that like was one of the biggest

00:52:16.660 DC. I wore DC when I, when I was in California, I wore DC. So.

00:52:21.500 Well, so he, he started DC. Interesting. And so, and, and so he went from being a businessman to a

00:52:27.120 rally racer. And, and so, so that's the whole thing is that like, like, like start off if you

00:52:34.340 want. So if you want to be in an industry, look for the low hanging fruit, look for the easiest

00:52:38.640 barrier of entry and then grow from there. Start easy, get in, build your network. You're not going to

00:52:45.140 build your network. You're not going to build your network trying to go and say, I'm going to go,

00:52:48.920 I'm going to go right after, you know what I'm going to do order of men and go and compete against

00:52:56.400 you. I've had, I've had stuff like that come up. Like, so, so it's some guy that's like trying to

00:53:01.320 be you. Like, that's like, you're like, and then, and then, then tries to, tries to do the same kind

00:53:06.280 of format and tries to do the same kind of deal. And you're like, dude, this is not how it works.

00:53:10.360 Like, why don't you go and do something that maybe is like, like that, that can compliment

00:53:15.900 what I do. And then we could, we could, we could kind of like, we could draft off each other and we

00:53:20.060 could work together. That's the goal. That's how you build that network. That's how I built mine.

00:53:25.120 You know?

00:53:25.280 Yeah. That's interesting.

00:53:26.400 Bottom line.

00:53:26.540 I'd never heard it that way. Cause I know that's a lot of the guy's issues is like, how do I add value?

00:53:30.920 I have nothing to add. It's like, well, go, you said it perfectly. Go create something. I mean,

00:53:34.660 you have a wonderful opportunity and the barrier to entry has for anything, regardless of what it

00:53:39.780 is. Like you said, go to home Depot, buy bolts, repackage them, right? The barrier to entry has

00:53:44.020 never been lower. If you just exercise a little creativity and ingenuity and get your ass out 0.98

00:53:49.480 there and get to work 20 years ago, you would have to, you would have to have a full product line.

00:53:55.960 You would have to have sales reps. You would have to go into the shops. You would have to convince

00:53:59.640 the shops to purchase your product. You would have to wholesale your product and make a,

00:54:04.200 you'd make a substantial, like, like basically like you would sell everything at a discounted

00:54:11.340 rate just to get it in there. You're making barely enough money to, to continue to build

00:54:18.060 out your product line and continue to do this today. You've got a way that you could start

00:54:23.500 a store within an hour and you can be having your products loaded up within the next hour.

00:54:29.260 I mean, that's my guys are shooting our products right now. They're in the back shooting all of our

00:54:32.660 new products. It will be up by tonight. I'll be selling it by tomorrow. We'll be sold out by

00:54:38.160 Thursday. That's how easy it is to do this now. It's, it's, if you can't, if you can't go and do

00:54:45.100 the research, I told this to Dean Litzer when he was sitting on my couch the other day. And I was like,

00:54:49.380 dude, you're, you're one of the best jujitsu, you know, players on the planet. I go, if you can't

00:54:56.940 figure out how to, how to monetize it by doing like a Patreon account or doing something like

00:55:01.660 that, I go, I want you to become a black belt in that. Go on YouTube, study it. You can do it.

00:55:07.080 Like you can do it. If you can do that, like if you could figure out how to start doing that,

00:55:11.580 it's money on the table. Everybody wants to see it.

00:55:14.440 Everybody wants to go to a seminar or learn or whatever for that. For sure. Absolutely.

00:55:19.060 Hey, and now, and now that you can't actually physically go to seminars,

00:55:22.440 it's a lot harder to do being doing stuff online. It's money. It's money all day long.

00:55:27.880 Well, it's even, it's even easier because we can do meetings like this. We don't have to travel.

00:55:33.000 There's no logistics. It's all just right here on our computer. Virtually. It's way easier than it

00:55:38.200 was even when we had to go places. Yes. And it's accepting and people have accepted it. And it's

00:55:43.880 not like a, Oh, cool. Right on. People are like, yeah, like they're, they're, they're, they're,

00:55:49.300 they're dying to learn information. They're dying to learn about, you know, how to, how to,

00:55:53.640 how to better themselves. We're, we're in a, we're an extremely, you know, like I said, on one,

00:55:58.300 on one side, you know, I'm, I'm very nervous and kind of, uh, you know, just, just wondering how

00:56:03.000 things play out. But on the other hand, look, I, I, I still have faith in humanity. And I think that,

00:56:07.360 you know, I mean, I'll, I'll, I'll part words like this, you know, like there, there, there's

00:56:16.080 reasons why, you know, people have been able to in, in, in, in life grow and, and, and get to the

00:56:23.240 next level. They have to put the work in, you know, they got to do it. And I'm not saying it to

00:56:27.320 be the cliche guy, but I'll say this, man, is that, you know, there were, there, there,

00:56:31.340 we, we are all direct descendants of people from, from that have survived for, for thousands and

00:56:38.580 thousands of years. Whether you're a descendant of somebody that may have just somehow squeaked by

00:56:43.080 or you're a descendant of, of the baddest warrior that's ever existed somewhere down your bloodline,

00:56:50.140 you've made it this far. Right. So your lineage has made it this far. And, you know, for me, you know,

00:56:56.360 like, I, I, I know that I, I have, you know, and I've got this, I've got this like almost in my

00:57:04.040 world, I've, I, I've got the warrior bloodline of, you know, Polynesian roots. Yeah. Plus mixed with

00:57:11.200 Nordic Viking roots, which is like this combination of like me just wanting to conquer, you know,

00:57:17.420 you know, just wanting to get after it and go and go and go. And like, and that's, and I, and I'm

00:57:22.160 nowhere near even close. Like, I feel like I'm just getting started, man. Like, you know what I

00:57:26.580 mean? I had, I was, you know, I was, you know, having the surgeries, having all these major setbacks

00:57:31.680 and be like, dude, I had kidney stones. I was in the hospital for four days last week. Yeah. I saw

00:57:35.940 that, man. You know, I saw that. I don't care. I didn't. And they were, they were tripping out that

00:57:40.300 I didn't care. I was like, just get me on, get me out. Okay. I don't give a shit. I want, I want out of

00:57:43.820 here. I want to get back to work. I went straight back to work. You know, like I'm back working out.

00:57:48.520 Like, I don't care. I'm not like, for me, it's all mental things happen. Like, could I have

00:57:53.240 controlled the fact that I got kidney stones? Well, I could probably drink more water, which

00:57:57.260 I'm doing now, but that's beside the point, you know, like it's, it's just, I, I had over-trained.

00:58:02.800 I hadn't been drinking enough water. You know, it was my mistake. I own it. You know, I drink a lot

00:58:08.940 more water right now and, um, you move forward. Am I, am I going to dwell on it? Am I going to blame

00:58:15.920 anything for it? No, it's my fault. I mean, I sat on the damn stair master for two hours the other

00:58:20.720 day, sweated my, you know, sweated so much, you know, water out of me. And then I went right into 0.99

00:58:26.140 my office and work and kind of forgot about stuff. And it's my fault, you know, and it happens, but,

00:58:31.840 but, but am I going to, am I going to go in and place the blame on anybody but myself? No,

00:58:38.940 it's my fault. I did it. So I have to, I, I'm the one who had to pee out the kidneys,

00:58:43.620 the kidney stones that felt like razor blades and, and lemon juice with paper cuts mixed in

00:58:49.420 between. I can't imagine. I had a kidney stone years ago and it was small enough that it just

00:58:53.540 broke. I actually went in the hospital and it broke up while I was there. So I can't imagine

00:58:56.960 having to deal with having to pass one. I don't even want to think about it. Well, it gets even

00:59:00.620 better than that though, is that, uh, the antibiotics that they gave me to, you know, to,

00:59:04.520 to kind of fight the infection off. Right. They didn't. Well, for some, for, of course,

00:59:10.140 of all my luck, um, the antibiotics, I, my, my body, uh, it was like, nah, it's not going to work

00:59:16.880 on, we don't want these. And, and it didn't work. So, so I was, I went into, I almost had to have

00:59:22.700 dialysis. I mean, I was kidney failure. Yeah. I mean, dude, I was, I had tubes hooked up in all my

00:59:28.040 arms and I was like sitting there and just like, can I leave? Can I leave? They're like, no. And

00:59:34.440 I'm like, I feel better. I'm fine. Can I leave? And, and, and truthfully, again, like I said,

00:59:39.240 I, I wasn't worried. I wasn't like, I didn't get into a space of mental worry. I've been down these

00:59:44.000 roads. I've had my neck fused. I've had my back fused. I know where I'm at. You know, all I know

00:59:48.200 is one thing is that I got to get better. I got to take care of myself, but mentally, like if,

00:59:53.280 if this is going and I've got things that I got to get done, I'm good, man. You know, all the other

00:59:58.520 stuff, dude, the pain, the pain's going to go away, man. It's going to go away. Whether it's mental,

01:00:03.460 physical, emotional, it's going to go away. Hmm. It's going to go away. You just got to push

01:00:11.560 through, you know? And then once you're past it, you're going to, it's going to go, it's going to

01:00:15.900 do, it's like passing that kidney stone. It's going to go. It's going to go. And you pat, boom.

01:00:19.260 All of a sudden pain starts to go away. Sucked. Shitty. You know, it's a horrible situation to go 0.99

01:00:24.380 through. I don't wish it on anybody else. You know, right now, I mean, I'm in a, I'm in a situation

01:00:28.500 right now where I sold out out of all of our, like all of our tribe gears pretty much sold out

01:00:33.920 and you know, stuff like I've got stuff on the water, containers of, on the water of stuff coming

01:00:39.580 in. Can't make money right now. The right sitting on it. Yep. I mean, I mean, I'm just waiting for

01:00:44.680 it to show up, but, but, but am I complaining? No, I'm just figuring out different ways to

01:00:49.220 do different things, you know? And that's what we do is that we have to, we have to just realize

01:00:54.700 that like, like if you sit there and dwell on, on your existence and you feel that you have a

01:01:02.000 shitty existence and you're never going to go anywhere. No, he just knows everybody. So he's so

01:01:06.640 lucky. He could hang out with these guys. How do you think I met them all? Exactly. How do you think

01:01:13.120 I met Conor McGregor? I don't know. Maybe, maybe just maybe John Cavanaugh is a friend of mine. Maybe,

01:01:20.220 just maybe he asked me for, for some gloves for this young kid from Ireland that was looking,

01:01:26.200 you know, to, to make a big splash in the United States. Maybe, just maybe I had the four, you know,

01:01:31.340 the, the foresight and the you know, the, the, the intelligence to look at it and go, yeah, you know,

01:01:37.400 yeah, you're, you're right. This guy could be something big. Let's make sure this guy gets taken

01:01:41.320 care of and you take care of them all the way through. You know, I mean, I sat with Jocko,

01:01:47.280 true story. Jocko will and has to confirm this is that I sat there in his living room,

01:01:55.840 brought my camera gear, brought everything and said, Hey dude, I'm shooting these portraits of

01:02:00.380 you right now. And this is like, I want to say maybe it was either the month the podcast started

01:02:06.040 or was just okay. So just right there. Yeah. Oh yeah. Cause I mean, dude, I've got date. I mean,

01:02:11.320 like I'll, I'll, I'll, I'll forge you the date on the, on, I probably used a picture you took for

01:02:16.840 like our original discussion with Jocko that I used to cover work or something. I think you actually

01:02:21.700 did. That's funny, man. But, but, but it's a, but it's the, uh, but there's, you know,

01:02:25.600 these things are all timestamped, right? So it's not, I can't make that up. And I told Jocko,

01:02:30.500 I'm like, I'm telling you, dude, I, I, I, I get the, I know when these things happen. I did it

01:02:36.720 with Kimbo. I did it with Rampage. I did it with Connor. I did it. I mean, recently I did it with

01:02:42.120 Masvidal, but back then with, with, with Jocko, like I'm shooting you, dude, I'm going to shoot

01:02:47.780 portraits of you. And I'm going to have the original portraits before this thing goes out of

01:02:53.380 control. And it did. And it did. And it did. And so it's like, I have those original shots and I have,

01:03:00.380 I have like, and, and, and for me, those shots. And like I said, this is where, you know, when,

01:03:05.800 when you, when people go, Oh, well, he has act. Well, look, I still, I mean, Jocko and I went to

01:03:11.120 Japan together to corner Dean and like 15 years ago, we all, all had done our thing for many,

01:03:16.640 many years, regardless of the fact of where anybody's at right now, but you still, you know,

01:03:21.740 and I still had to, and I, and I had, you have to develop and you understand, it's like, you

01:03:27.600 ask me to be a guest on your show. It's not like you're just randomly picking me. You know,

01:03:33.580 what you're getting yourself into when you're, for sure, of course, you know, but I don't do many

01:03:36.960 of these. And you know, that I, I, you, you're not going to find me on many, unless I like the

01:03:41.900 person or I'm good. Cause I get asked all the time. Nope. Oh, I bet. I don't care. I'm not,

01:03:47.160 I'm not out there trying to self-promote like that. I'm out there to have real conversations with

01:03:50.480 guys like you that hopefully I could help your network.

01:03:53.600 And you have, you've already, you've already done that. So yeah, absolutely. You're, you're,

01:03:58.800 you're not saying things that you aren't practicing.

01:04:01.440 No. And that network comes back to you and then it flows through me. And then that network becomes

01:04:07.760 both of our net worth, you know, our worth grows because we're, because you are a part of my

01:04:13.400 universe. When you like, like you asked me, I mean, you've reached out for me to, to, Hey,

01:04:17.600 can you hook? Yeah. Done deal. And I don't flinch on shit. You know, granted, he's not the easiest

01:04:22.900 guy to get it down to lock down sometimes, but that's how it goes, man. Such is life.

01:04:27.980 But you know that like, it's not like, it's not like I'm like, no, I'm absolutely not going

01:04:32.500 to do that. You're going to bat. Once, once, once I'm in there, it's in and that, and I,

01:04:36.520 and how I feel about people and how I, how I work and react. That's it. I mean, I just want

01:04:41.860 to see, you know, like, look, dude, we all come from different paths. We all come from different

01:04:46.140 places, but the truth is, is that it's what we leave, what our legacy leaves for our kids.

01:04:52.720 That's it. Like, it doesn't matter. I mean, like, like whatever, whatever your, your father passed

01:04:57.520 down to you or your mother passed down to you, none of that's going to be nearly as relevant

01:05:01.460 of what is, what you, you pass down to your children and how you do it. And so, you know,

01:05:08.600 you could have, you could have had the greatest parents in the world. You could have had the

01:05:11.260 shittiest parents in the world who doesn't, I don't know, but I do know one thing is that 0.97

01:05:16.340 I judge you on the content of your character, not theirs. And so, so how I, how I relate to you or

01:05:24.640 how I want to work with you is based off that. And that's how I look at other people and how I want

01:05:28.800 to continue. I don't want to have, I'm not out there trying to burn bridges. I definitely don't

01:05:33.120 want to have enemies. I mean, I, I, I look at it like if I could squash a situation before it gets too

01:05:37.760 big, I mean, I, I've had to do them a lot recently. Sometimes, sometimes they're not going to be

01:05:42.460 as, you know, like you may not have the same kind of relationship going forward, but it's better to

01:05:46.880 just get it out in the open and done than to, to stew and manifest. For sure. And just fester and,

01:05:52.540 you know, yeah. And you get these people like, I'll never do this. I hate that guy so much.

01:05:58.160 You're like, well, you know what, man? I mean, what if that was, what, what if just by random

01:06:03.340 coincidence, you know, that guy was like walking by and you fell into a freezing river and like,

01:06:10.000 he, he just looks at you and he keeps walking. Right. You could have buried the hatchet at some

01:06:14.300 point in time. And he would help you out because he may not like you, but he's definitely gonna

01:06:17.920 help you out. You don't want that guy, that same guy to just like, not just, just leave you out there.

01:06:22.940 Just bury it. Just get rid of it. I remember, um, this was years ago. I was driving down the road

01:06:27.420 and there was this truck in front of me and they were driving so slow and it was just pissing me off.

01:06:31.780 So we were on a two lane road and I burned around him real quick. And I, I'd cut him off a little

01:06:37.240 bit. No joke. Half a mile down the road, the U joint on my truck goes out. So I'm like, what in

01:06:45.060 the world's going on? So I pull over and I'm like, God, these people had just passed and probably

01:06:49.880 flipped off on the way past me. Are I going to be all, you know, whatever honk or flip me off back.

01:06:54.700 The guy pulls over and he toes my truck into town. And that's exactly what you're talking about,

01:07:01.360 man. It's like, you burn these bridges. You know, that guy didn't have to stop. He didn't

01:07:05.220 have any reason to stop, but he did. And he helped me in spite of my poor behavior in the moment.

01:07:11.720 And you felt, and you felt like, I felt like a dick, man. I felt horrible for sure. 0.98

01:07:17.420 But you won't, but you won't do that now.

01:07:19.160 No, exactly.

01:07:20.200 No. And cause you've learned restraint and you've learned and you, and you've learned how to go,

01:07:23.940 dude, it's not worth it. It's just not worth it, man. It's not worth it. Build your network,

01:07:30.780 build it, build it in a way that it's sustainable. You don't have to do business with everybody.

01:07:35.580 You don't have to like everybody. You don't have to like their politics. You don't have to like

01:07:39.980 their beliefs, but just realize that you're going to have to work with people at certain

01:07:43.980 points in time. If you don't like their, what they're, where they're going, what their deal is,

01:07:47.820 go, that's cool. Let's figure out where we're out here, but you do your deal, man. I'm not even

01:07:51.780 trying to get involved in that. Right. That's it. You know, but like that, but, but, but that's

01:07:55.720 the thing is that if you want to be in business and you want to be able to be successful in

01:07:58.920 business, don't alienate yourself. I like it, brother. We've gone through a lot, man. There's

01:08:04.560 a lot to unpack and digest here. I know the guys listening and they're going to be stoked about

01:08:08.440 what they're hearing, but because I know these guys want to start brands and they want to start

01:08:12.040 businesses and they want to put themselves out there. And you've really given us a masterclass.

01:08:15.660 Anybody can do it. Don't let anybody say that you can't. Don't let anybody say you can't. I mean,

01:08:20.580 like this is a cool little thing here. And I mean, I'm not trying to pump up monster or

01:08:25.020 anything like this, but, but so this right here, see this right here. Yeah. Yeah. We

01:08:28.980 can see it. Yep. See it. So, so my buddy, my buddy, Kelly revolve his, his, his art name

01:08:35.060 is risk. He designed this for monster. And so this guy, so him and him and I, we go back

01:08:40.520 so far that like he was designing shoes for me 15 years ago. And that's what I'm saying

01:08:46.440 is that, look, now he's designing monster cans. There's a correlation. I'm sure you can figure

01:08:50.440 that part out, you know, like, and that's, and that's what I'm saying is that you bring,

01:08:54.540 when you come up, you bring your other friends up, when they come up, they bring you in and

01:08:58.420 all works out together. And that's the thing. That's the, that's the value of having a network

01:09:03.160 that's sustainable, that will create a bigger net worth for you in the future. It's not all

01:09:08.760 about just having and seeing how much money you have in the bank. It's about how you can tap

01:09:12.460 into certain people at certain times to go, okay, look, this is a, this is an interesting

01:09:16.600 idea. How can we make this thing better? Oh, you know what? I'm working on some knives.

01:09:21.280 Hey, cowboy, you want to work on some knives with me? Hell yeah. I want to work on some

01:09:24.120 knives with you. Boom. Done.

01:09:26.160 Yeah. I love it, man. I love it. It's powerful stuff. I appreciate you. We're going to put

01:09:31.240 this out. The guys are going to want it. Tell them where to connect with you on the knives

01:09:35.160 or anything else that you've got going on so they can follow you.

01:09:37.460 It's just, it's the easiest is just go to my Instagram and it's just at Hans Mollenkamp.

01:09:41.860 But then from there, you could go to every link, you know, every, you know, I've got

01:09:46.260 all my, all my brands are in my, on my, on the, you know, the, whatever, the bio and

01:09:50.760 you can see all of them right on. We're going to sync it up for the guys. Hans, I appreciate

01:09:54.660 our friendship. I appreciate what you do, the inspiration that you give to me. And certainly

01:09:58.360 your, your, uh, your marketing perspective and branding is something that I've tried to

01:10:03.980 incorporate to a degree here with order of man. And it's been invaluable, man. I really

01:10:07.440 appreciate it. It's blowing up. Keep doing what you're doing. We all love it. We're going to

01:10:10.920 keep going. We're not stopping. Don't get a, don't get too cold out there, man. Yeah,

01:10:15.320 I might. I gotta, I gotta stay warm. I mean, it's, it's, it's a frigid 67 degrees out where

01:10:20.480 I'm here. Yes. I told you before we hit record, it's snowing right now. So we'll deal with it.

01:10:27.840 We'll hunker down for the winter and be okay. All right, man. Take care. Thank you, brother.

01:10:33.320 Gentlemen, there you go. My conversation with the one and only Hans Mollenkamp. I hope that

01:10:36.880 you enjoyed the conversation. Hans and I always have a good time. We always have a good

01:10:40.760 conversation and I walk away with a lot of information that I'm able to apply, uh, in

01:10:44.960 my press, uh, professional, excuse me, if I can say the word professional, professional

01:10:49.320 and personal life. So I hope you're doing the same. Make sure you connect with, uh, Hans

01:10:54.340 on Instagram, Twitter, Facebook, wherever he's doing the social media thing. Connect with me

01:10:58.660 there as well. Let us both know, shoot us some messages. Let us know, comment on his post,

01:11:02.860 comment on mine. Let us know what you thought about the show, what you learned, what you're

01:11:06.320 taking away, what you're going to apply. Ultimately, that's what we want from these

01:11:10.600 conversations. We want to know that you're taking the information and you're doing something

01:11:14.680 with it and you're making your life better. And the people who you're surrounded by their

01:11:18.720 lives better as well. So do that. Uh, also, if you would leave a rating and review, check

01:11:24.060 out origin, Maine, their boots, specifically the bison boots are the ones I like, uh, the battle

01:11:28.960 ready program at order of man.com slash battle ready. You got your homework. All right, get it

01:11:34.000 done because we're going to be back tomorrow for an ask me anything. And of course, Friday

01:11:38.980 for our Friday field notes. And, uh, hopefully you'll be back. You'll be subscribed and you'll

01:11:44.560 be on board with the mission to reclaim and restore masculinity. All right, guys, we'll

01:11:48.540 be back tomorrow until then go out there, take action and become the man you are meant to

01:11:52.940 be. Thank you for listening to the order of man podcast. You're ready to take charge of

01:11:57.340 your life and be more of the man you were meant to be. We invite you to join the order

01:12:01.540 of man.com.

Order of Man - November 10, 2020

A Masterclass in Marketing Yourself ｜ HANS MOLENKAMP

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