Order of Man - Adapt and Overcome ｜ PETE ROBERTS

00:00:00.000 No doubt 2020 has kicked you in the teeth. It has for everybody to some degree. What you do now is

00:00:06.140 completely up to you. If you adapt quickly, you'll win. If you don't, well, good luck.

00:00:11.520 Most men understand this, but you actually do it. And that's why I wanted to have my good friend,

00:00:16.340 jujitsu coach and business mentor back on the podcast. He's arguably one of the best

00:00:21.400 and quickest adapters in the game. His name is Pete Roberts, and he is the founder of Origin.

00:00:26.560 Uh, today we talk about how to recognize evolving trends, how to get ahead of the curve in life,

00:00:32.280 uh, when to adjust and what factors to look for. And we give a bit of culture commentary,

00:00:38.600 including some political predictions, which were proven wrong since the recording of this podcast,

00:00:44.040 regardless, you will enjoy. You'll walk away with a lot of great information.

00:00:47.820 You're a man of action. You live life to the fullest, embrace your fears and boldly charge

00:00:52.540 your own path. When life knocks you down, you get back up one more time. Every time you are not

00:00:58.380 easily deterred, defeated, rugged, resilient, strong. This is your life. This is who you are.

00:01:05.540 This is who you will become at the end of the day. And after all is said and done,

00:01:10.320 you can call yourself a man. Gentlemen, what is going on today? My name is Ryan Mickler,

00:01:15.260 and I am the host and the founder of this movement. I would argue, of course, I'm a bit biased,

00:01:20.660 but one of the most important movements in the world right now, it is clear and painfully obvious

00:01:26.960 that we need more men to step up. It takes a man to make a man. And what I'm seeing in society

00:01:34.400 is a lack of men who have stepped up, a lack of men who have learned. And then of course,

00:01:41.740 a lack of men who have taught their sons how to be men. And that's why we have a bunch of boys

00:01:46.940 running around thinking that they can do whatever they want without any consequences with a misguided

00:01:54.260 at best interpretation of this country and the good this country has brought to humanity and

00:02:03.640 civilization. And, and this stems from them, not knowing them, not learning and them not dealing

00:02:10.240 with the consequences and discipline and structure that another man brings into their life. So it's been

00:02:16.280 my goal for the past five years to give you as a man, whether that's a father or a husband,

00:02:21.180 a business owner, community leader, or accommodation of, of all of those things,

00:02:24.560 the tools and the resources that you've needed to thrive. And more and more, it's becoming clear to

00:02:30.660 me that not only is it about helping you thrive, it's about giving you the tools that you need

00:02:34.520 so that you can go out and you can help the men or the boys, I should say, in your household,

00:02:41.080 in your communities, in your neighbors, learn what it means to be a man so that we can put an end to

00:02:47.860 the madness that we've seen with the civil unrest and the violence and the, the, the real shame and

00:02:56.020 tragedy and unfortunate events that we've been experiencing. And this is going to require all of

00:03:02.540 us to do this. So it's my mission to enlist an army of strong, dedicated, motivated men who will

00:03:12.040 go out and lead their families in their communities. Well, so to that end, we've got this podcast. It's

00:03:17.400 an interview podcast. We do some others throughout the week. We've interviewed guys, excuse me,

00:03:21.720 like Jocko Willink and Brian Rose and David Goggins and Tim Kennedy and Ryan holiday and Mark Manson.

00:03:30.860 We've interviewed some absolutely incredible men. And what I want to do is distill their practical

00:03:36.000 guidance, wisdom, tips, story into information that we can use to improve our lives and the lives

00:03:42.040 of the people that we care about. So I've got a good one lined up for you today. I'm going to get

00:03:45.240 to that in just a minute. I do want to mention before I even introduce you to my guest,

00:03:49.660 uh, origin Maine. A lot of you guys are familiar with the company and the organization guys that

00:03:55.160 are just doing some incredible, incredible things in the way of us manufacturing. Uh, it's starting

00:04:00.560 to cool off here in Maine a little bit. I'm feeling a little bit of fall in the air. So that means I've

00:04:05.320 got my origin denim back out. I've got my origin bison boots back out. And, uh, I think you should

00:04:12.600 take a look into that stuff as well. If you need to start warming up boot season, jean season,

00:04:16.920 I can think of no better place than origin Maine. Check it out. Origin, main.com use the code order

00:04:23.240 or D E R at checkout. All right, guys on the note of origin. Let me introduce you again to my guest.

00:04:28.920 His name is Pete Roberts. He is the founder of origin Maine. Uh, they're an American manufacturing

00:04:33.720 company based here in Maine. Uh, it might sound familiar because of course you've heard me talk

00:04:37.900 about it just a minute ago, but every week for the past couple of years, and there's a reason why,

00:04:41.740 and you're going to hear a lot about that on the podcast, uh, besides being one of the best

00:04:45.420 innovators that I know, uh, when it comes to growing and building and scaling a business,

00:04:49.920 he has been a great mentor and a friend. And actually one of the primary reasons for

00:04:55.400 us making our move to Maine last year. Uh, I always enjoy my conversations with Pete and I always

00:05:01.500 walk away with a new perspective that I had not considered before. You definitely will too.

00:05:07.460 Pete, what's up, man. Glad to have you in studio. It's not very often that you're over here for a,

00:05:12.180 for a podcast. Well, I haven't been doing my own at all for the past, uh, however many months. So

00:05:19.000 I'm happy to finally get on the mic again. What's up with that? Are you busy or something? Like you

00:05:23.500 have other things going on or what? I would say what's up with that is, uh, prioritizing the things

00:05:30.320 that need to get done and understanding where that value add is for me right now during COVID and

00:05:36.660 in podcasting took a backseat. Yeah. Cause really when COVID hit, which was what March ish? Yeah.

00:05:46.100 Like where it really started to get serious. Yep. It was about March. You guys pivoted fast and the

00:05:51.420 masks, I think we were the first ones in the country actually to actually pivot. And yeah,

00:05:58.260 cause I saw we were cause Google reached out when we made them 40,000 masks. So that many,

00:06:02.380 yeah, I know we were one of the first. How many employees do they have? I mean, I mean,

00:06:07.080 this was just their hundreds of thousands. Would you say? Yeah. This was just for their

00:06:10.320 construction division all over the world. Um, I don't know if they're built in Google offices

00:06:15.780 or something, but that's like 40,000 people. So hundreds of thousands for sure. That's crazy

00:06:20.420 to me. They were like, I'm thinking about hiring like my first full time person. Yeah. I can't

00:06:25.300 even wrap my head around a hundred thousand plus people. Oh dude. It's after, after about a dozen

00:06:32.240 it's all just one of the same. You just serve as both a coach and psychologist. That's basically

00:06:39.140 the job at this point. My biggest thing, like my biggest concern about hiring somebody is,

00:06:45.020 well, I have a lot of concerns. I'm very, I'm very hands on with my business. I'm a control freak.

00:06:53.460 Like everything, even if it's wrong, it's gotta be my way of wrong.

00:06:57.260 Yeah. Right. And it's very hard for me to wrap my head around, okay, I'm going to completely

00:07:03.860 relinquish this task or this project over to this individual. But you, you don't realize how much

00:07:10.700 more capacity and bandwidth you'll now have because of that decision. Right. So you'll be able to work

00:07:17.540 at a higher frequency if you do that. And honestly, the first one is the hardest. I bet.

00:07:23.160 The first employee, I mean, we're at a close to a hundred now. Are you really? Yeah. I didn't

00:07:28.140 know it was that much. I thought it was like 70. No, we've, that was like three months ago. Yeah,

00:07:32.100 exactly. Like the first one is harder than like the first five or the first 10, because that first

00:07:38.140 one you're making a, you're making a decision that just doesn't affect you and your family,

00:07:43.180 which it is, is as a sole proprietor or, you know, owning a business yourself. Now you're starting

00:07:47.760 to make decisions for someone else and their family. So like for me, my first one for origin,

00:07:52.740 of course I had a company before this. Right. Which was a, what was the name of your previous

00:07:56.900 company? It was called insight. New media insight. New media. We did a, you know, it was like dropped

00:08:02.180 out of college and started this company and we had a really good run, man. We used to do a bunch

00:08:06.780 of marketing for the quick silver Rossignol group, which owns like a Dina star or Rossignol

00:08:13.120 quick silver. We did a lot of marketing and new media solutions. We were doing touchscreen kiosks

00:08:19.200 back when nobody was doing really interactive kiosks. Oh yeah. It was big time. You did a

00:08:23.920 bunch for the hunting community too, didn't you? Yeah. We, uh, developed, uh, for extreme

00:08:29.680 dimension, wildlife calls, phantom calls that hunting, I was in hunting like in the like

00:08:35.120 late nineties to mid to, you know, 2008, right before the recession. That was my life. Yeah.

00:08:41.680 It was outdoor, whether it was consumptive or non-consumptive hunt fish or outdoor sporting,

00:08:47.120 like skiing, hiking. That was the industry I was in. So I actually in the, in the hunting realm,

00:08:54.080 you know, I was in that game for such a long time. Probably, probably why I don't take the time to

00:09:02.040 hunt. Like I should, I know I've invited you on a few hunts, right? Not that I'm bitter. I'm not

00:09:09.440 bitter towards it or anything, but I worked in that industry and, and, you know, going out in the woods

00:09:15.500 solo and doing a stalk or hunt or sitting in a tree stand is much different than the, the ego

00:09:21.900 driven hunting community on the inside. There's a lot of egos, bro. But don't you feel like that's

00:09:28.060 true of any industry? Like take the jujitsu industry and I don't know it like you do,

00:09:32.780 obviously. It's different. But isn't it true of any industry like that? When you start getting these

00:09:37.100 like players and the influencers? I think because jujitsu isn't mainstream, it's less prevalent

00:09:44.700 hunting. Like when the hunting TV shows started, like who's going to build the next best product?

00:09:49.820 Who's going to have the next best show? But then it became, who's going to shoot the biggest deer?

00:09:53.500 Who's going to shoot the biggest buck? Biggest best. Biggest bag. Biggest rack. What did it score?

00:09:58.060 In Maine, we go by body size. You know, what's the biggest body, whatever. So really, that's what it is

00:10:02.260 in Maine. Yeah. I just know there's a 200 point club that I want to be part of. Yeah, 200 pound

00:10:07.400 plus. Is it? Oh, is it? Yeah. Wait, it's 200 pounds. Oh, I thought it was points. No, no. I thought

00:10:12.860 it was points this whole time. Because that's a huge whitetail, dude. Crazy, crazy deer with crazy

00:10:18.780 drop tines and stuff. No, it's 200 pounds. 200 pounds. All right, that's good to know. I didn't

00:10:23.300 know that. It's pounds. Yeah, we go by body weight right now. I'm going to put down the biggest deer

00:10:27.820 you've ever seen this year, man. 200 plus pounds. I got the, I put on the COVID 20.

00:10:32.720 The COVID 30. I saw your Instagram post yesterday or a couple days ago. But yeah, man. Anyways,

00:10:40.300 as far as that's concerned, like you just got to pull the trigger on that first employee

00:10:43.520 and see how much more capacity you have. Yeah. My concern is that it's not even my concern.

00:10:50.140 It's just, I know what I'll do. And if somebody else, and it's not bad completely. I think you

00:10:55.460 and I have a different mindset in that you're like, I'm going to bring somebody on. I'm going

00:10:59.220 to leverage that time. And then somebody else is going to do it. And then that frees you

00:11:04.200 up your time to do more in the business. For me, I'm like, cool. Somebody else is doing

00:11:08.820 this. I'm going to the lake more often. Oh, yeah.

00:11:11.320 Yeah. So I know that's what I would do, which isn't bad. I don't think it's bad.

00:11:14.920 Well, if that's your, if that's your goals and that's your goals, you know what I mean?

00:11:18.700 Right. Bro. I mean, it was my lifetime dream to get on the lake. Like when I grew up, I was

00:11:25.180 like, I was like that, that kid that didn't have a whole lot that lived down the old farmhouse

00:11:29.980 down the old dirt road. And all my friends were, were lakeside. I used to, I used to go down

00:11:34.560 that road thousands of times, that old dirt road. That was a snowmobile trail in the winter.

00:11:38.240 And I saw what they had, just the, the excess, like the access to the things. And some of those

00:11:44.820 are things. And some of it's just the lifestyle, you know, my mom couldn't afford anything. So,

00:11:51.080 you know, my goals were eventually to get on the lake.

00:11:56.520 All right. So, yeah, no, I understand. But here's my, here's my thought on this.

00:12:01.040 You're there. Yeah. So now what drives you? You're like, I'm already, I'm on the lake. I got

00:12:06.220 the place. I got the things I got the, whatever I want. Now, why keep going as hard as I know

00:12:12.140 you go from the inside? Look, you know, looking in, I guess I don't know any other way you've

00:12:18.300 conditioned yourself or what? Yeah. Or you like it? Like what I hesitate to say, like, get

00:12:25.040 off on it. Cause it sounds weird, but it gets my blood flowing. What is it though? But what,

00:12:30.800 what specifically? It's, it's the hunt. It's the, it's the struggle. It's, it's the,

00:12:42.440 you know, the same reason you put yourself through pain on the mats or in the gym. Like

00:12:48.420 it's that endorphin release, you know, it's, I love challenges. My wife thinks I'm absolutely

00:12:54.480 sick. She's like, you're a sick human being. Sick because you like the challenge, the pain, 1.00

00:12:59.000 the struggle. When this COVID thing hit, I was like, this is going to be awesome because

00:13:04.240 we're going to have an opportunity to number one, figure out the challenges ahead. Like

00:13:12.740 we were in there two weeks before it hit our shore. We were in like the war room on the

00:13:17.320 weekend. Like, here's what we're going to do. Right. Here's what happens if revenue drops

00:13:21.420 30%. Here's what happens if revenue drops 70%. Here's the ideas we have to, to win and use

00:13:28.280 our workforce and our supply chain and our raw materials to win. And we had a whole bunch

00:13:32.480 of ideas and we ended up doing face coverings. We were like one of the first ones, you know,

00:13:37.380 and then we're like, okay, well, what are people going to, what are people? And back then we're

00:13:40.880 all like this thing. We don't know what it's going to do. So I'm not saying like, I didn't

00:13:45.360 welcome it in the sense that I welcome it from a business perspective.

00:13:50.100 Look, our listeners can discern. Okay. The average person's going to be like, Oh, people are

00:13:54.560 dying. People are in your path. That's not what our listeners are saying.

00:13:57.960 No, it's terrible. It's like, it is, I remember my grandparents talking about the great depression,

00:14:03.660 you know, world war two or Vietnam or the Korean war. Like I remember all those, like,

00:14:10.300 I know myself, like we haven't gone through the same things that they went through. Like

00:14:16.560 my Yaya, that's Greek for grandma. My Yaya, my great Yaya who lived through the great depression.

00:14:22.020 If you went into her basement when I was growing up, it was all canned food, really all four walls,

00:14:27.680 canned food, Florida ceiling stacked because she had lived through an experience that affected her.

00:14:33.700 And it was a defining moment for her. She's never going to go back there for me. And the recession

00:14:39.120 of 2008 was a defining moment. I'm never going back there. So I have welcomed the opportunity to prove

00:14:45.860 that I won't make the same mistakes. So it was more me challenging me in, in an effort to be able

00:14:54.420 to pivot and win because the last recession I lost big time. That was in the marketing business. Yeah.

00:15:00.420 Is that how you define that marketing business or is that what? Yeah. Mark ad agency marketing

00:15:04.880 business. Yeah. Speaking of a canned food, do you have any more dilly beans left? I just devoured.

00:15:09.520 I think I left like 10 in the jar for later. And then I drank all the juice out of it.

00:15:16.460 My, my son would be proud cause he, I don't, I don't eat those. I don't like pickled food, man.

00:15:21.480 But my wife, she's all about it. She made those the other night. If you're listening, you're like,

00:15:25.160 what the hell are they talking about? So she made those the other night. Good for cramps after

00:15:29.440 like anything pickle, like vinegar, like anything like that. Right. Yeah. I don't know the science

00:15:33.560 behind it, but no man. So I'd rather have cramps. Yeah. Yeah. No, we, we, we had a crazy time

00:15:41.580 during the past, you know, four months or however long this COVID thing has been going on. And

00:15:45.800 you know, it's just, you know, there's something about like being in the trenches. Like I get on the

00:15:52.120 phone with Jocko or the deco. We're both business partners. And of course, uh, on the nutritional

00:15:58.140 division, Brian is a little fields, also a business partner. We'd get on the phone or

00:16:02.440 in like a, in like a war room type of, or on FaceTime or zoom or whatever. And we'd plan

00:16:07.780 these strategies and, and then execute them on a Friday and Monday we're executing them.

00:16:15.320 And that to me was, I don't know, it's just so fulfilling from, from a perspective of,

00:16:23.980 cause it's like, it's not, it's competition too. You know what I mean? You're, you're

00:16:28.080 competing, you're competing to win in business. Sure. You know, and do you look at yourself

00:16:33.620 as competing against somebody else or another company or just market share? Like what is

00:16:38.980 it that you're competing for or against just total domination? Yeah, I guess so. I mean,

00:16:46.720 there's no, there's no, uh, I don't have like a, personally, I don't have like a goal of where

00:16:53.260 we need to hit. Like America's next, next big brand through a movement, uh, reclaiming our

00:16:59.180 heritage, uh, teaching the people, you know, what it means to build calloused hands again

00:17:04.080 and to build a culture and environment and a company where you walk out at the end of the

00:17:09.020 day and you look back and say, I can't wait to get back here tomorrow. Like that, that to

00:17:12.720 me is special. And in that type of environment, you, you, you literally like, we have a team

00:17:19.780 that is just a phenomenal team of people who for the most part, I'll have that same mindset.

00:17:25.580 There's got to be course correcting every now and then, especially when people work in 12

00:17:28.640 hours a day, you know, and seven days a week. And then we're working second shifts and we're

00:17:32.740 ripping out 10,000 masks a day. Right. You know, it's insanity. It's absolute insanity. So

00:17:37.580 you're asking them to work nights, weekends, all that kind of stuff. I have to self-check and

00:17:41.000 understand that I am the sickest person in this, in this program.

00:17:44.000 Yeah. Because it'd be easy. I imagine for you to say, well, why the hell doesn't, don't other

00:17:47.920 people want to be here? Yeah. What's their problem? Ask that question. And actually, um, uh, I don't

00:17:54.120 know if I can say his name, but a friend of mine who, who also is on the Inc 500 list. He earned his

00:18:01.000 way into the list last year. He shut his place down and he was watching our Instagram story. And then

00:18:06.940 he called me and he's like, basically, I don't know what I was thinking, you know, shutting

00:18:11.860 it down. Yeah. Like we can pivot, you know, it's going to take more work. We're going to have to

00:18:18.480 get creative. We're going to have to think outside the box, but we can pivot. We have the capacity

00:18:23.040 to manufacture face shields, plastic face shields. He's like, and I was watching the Instagram story

00:18:28.480 cause we post everything online. Yeah. You guys are good about that. Yeah. And he's like, so that's

00:18:32.740 what we did. And here's a guy who has a very successful company, uh, in, uh, in hockey

00:18:38.920 actually. And, you know, super successful, but didn't initially have the mindset to pivot,

00:18:46.660 you know, and, but did quickly shortly thereafter. So, and some companies like we have companies

00:18:51.660 that are just quitting, bro. Quitting. Yeah. Just just closing doors. I'm done. We're out.

00:18:57.520 Yup. And I was, I was actually a friend of ours, Kip Falks. Yeah. He was telling me on the

00:19:01.980 phone the other day and I didn't, I never really understood this. He's like, oh, that's

00:19:06.420 corporate America. They're not entrepreneurs. And I was like, oh, what do you, what do you

00:19:10.220 mean? He's like, what do you, what do you mean? What do I mean? He's like, it's, it's

00:19:14.660 corporate business. I said, well, I've never heard anybody explain the differences. You

00:19:20.700 know, this is again, being a bit naive. They don't make the link between corporation and

00:19:25.560 individuals. Is that? No. So he's like, Pete, corporate business is corporate business. And you

00:19:31.400 have executives and corporate businesses making decisions. And then you have entrepreneurs

00:19:37.380 and those guys are the, the risk takers. Yeah. Right. They're the ones that, that dream

00:19:43.080 and cast a wide vision in this wide net. This is what we're going to do. Right. He's

00:19:47.060 like corporate business people are not entrepreneurs. What do they just execute? Is that the difference?

00:19:53.680 Right. So if you're relying on a corporate business person to pivot, you better have a damn 0.99

00:19:58.360 good one. Hmm. One that, that one that either has skin in the game, but if they have skin 0.98

00:20:02.840 in the game, they're an entrepreneur. That's going to say more entrepreneurial minded than

00:20:06.140 corporate. Exactly. So I didn't, I didn't really understand that difference. He's like, no, you're

00:20:09.880 entrepreneur, not a corporate business exec. Right. So. Yeah. I get that because I'll have

00:20:16.760 people occasionally, occasionally somebody will say, well, you know, what are your plans when

00:20:20.680 you're done with this? And I'm like, what do you mean? And they're like, like when you sell

00:20:26.280 it or when you move on or what? I'm like, I don't know what you're saying. It doesn't

00:20:30.440 compute because there's nothing beyond this. I look at continual growth and expansion and

00:20:36.360 progress, but there's nothing past what I'm doing here with order of man. Like why, why

00:20:40.880 would I be thinking about something else? I'm thinking about the next thing on how to make

00:20:44.880 this better than it already is. Right. And when you've got, and when companies get so,

00:20:51.360 so big and bloated, you, you, you say one of my advisors, Johnson, Hey, you know, pigs

00:20:56.640 get fat and hogs get slaughtered, right? You've heard me say that before. And there's a lot 1.00

00:21:03.560 of companies out there that have become hogs. They're big and bloated and something like this 1.00

00:21:10.460 hits, which is unexpected, which you can't plan for, which you can't project for is not going

00:21:16.480 to be on your product roadmap, right? Oh, pivoting around a pandemic. No one has that in their

00:21:23.380 business plan. You might, you might have a plan for a recession, but not pivoting around a pandemic,

00:21:30.480 right? Where the country shuts down and the supply chain shut down. So you really have to give a

00:21:37.180 shit. You really have to care about what you're doing in the mission. And if you're just a cog in 0.99

00:21:41.440 a wheel, even if you're an executive at a big company, like I watched what lucky gene shut down.

00:21:48.040 Oh, really? There's a bunch. Oh yeah. I didn't know that. Just recently. Yeah. Yeah. Chippewa was

00:21:52.940 Justin boot shut down one of their factories, let off 500 people. Yeah. Like our tannery shut down.

00:21:58.260 I was going to say, I know you had problems with supply lines. Oh yeah. Yeah. Supply chain. So it's

00:22:01.660 like, okay, so what are you going to do about it? Like the whole point of what we do as a company is to

00:22:07.280 rebuild supply lines. You know, it's funny. I got to tell, I got to tell a funny story about this.

00:22:11.140 So, and I'm not going to get into specifics because I have a little bit more information

00:22:15.100 than maybe somebody else would. Sure. But I watched a video or an Instagram story you did

00:22:20.000 and a port will say this, a portion of your supply chain was considering shutting down or tweaking

00:22:27.480 or changing. I don't remember the exact story. And the first reaction I had when I saw, did I tell

00:22:33.300 you this? Oh, I don't think so. The first reaction I had when I saw that this, this portion of the

00:22:38.460 supply chain was considering shutting down. I thought to myself, holy cow, Pete's going to buy

00:22:44.580 that business. That was the first thought that I had. And I showed my wife and Trish saw it because

00:22:49.860 she followed you too. And she, she thought the same exact thing. She's like, Pete's going to buy

00:22:54.680 that business. Well then that, well, that's how an entrepreneur would think. Right. Right. I mean,

00:22:59.680 I'm not saying a corporate executive wouldn't think that way, but that was my first thought.

00:23:05.640 Tannery shutting down. Oh, that's an opportunity. Yes. There's an opportunity to be vertically

00:23:10.140 integrated inside Maine with a, with an own tannery. Right. I talked to Norm Tasman, the owner

00:23:15.960 of the tannery. I talked to the federal government to find out how many tanneries there were left.

00:23:19.740 And if there was any federal funds, which are title three money. Who do you talk to in the federal

00:23:23.880 government? Well, well, it's the guy who runs all the, the sourcing, uh, material sourcing for the

00:23:32.280 government. Oh yeah. But what are they, I don't get it. What are they, are they, they're not making

00:23:38.200 anything, but they're just keeping track of it all. Oh yeah. Yeah. The government knows what we have

00:23:43.840 for factories. I mean, I guess that makes sense, but I never. So like from a tannery perspective,

00:23:48.700 um, we're actually going to be working with the side tell now, like the tannery, like, and I looked,

00:23:54.260 I talked to the town manager, I talked to the GM, I talked to Northern Tasman, I talked to the federal

00:23:57.500 government. I talked to everybody about this tannery and the, and, and, and basically buying the

00:24:05.000 tannery and running it. I'm not going to do it. I'm not going to do it. It, it, I don't have the

00:24:11.680 capacity. We're talking about capacity. I don't have the bandwidth. I would have to be there.

00:24:15.880 Right. And, uh, and I, I just, I'm not going to do it. I chose, I chose not to jock when I had a

00:24:21.400 long talk about it. We're just not going to do it right now. So, um, we're sourcing from another

00:24:26.900 tannery in the U S but like, for instance, the military leathers, like the boots you wore when

00:24:31.560 you were, so there was like three tanneries making that leather. Now there's two. Now there's two.

00:24:36.760 So that's 33% of the supply chain shut down. Which like you said, you could look at it and think

00:24:42.080 there's 33% of the supply chain, or there's a huge opportunity to pick up 33% of the supply

00:24:48.680 chain, which is what I looked at. That's what I'd be thinking. I mean, you double your revenue

00:24:52.620 or your production at least overnight, vertically integrated. You cut costs, you know, you're

00:24:56.720 going right from wet blue to a finished boot, wet blue, wet blue is like a leather before

00:25:03.420 it's tanned color, wet blue. It's all blue. Yeah. So it's odd looking, but when are you going

00:25:09.240 to make those elk boots? Yeah. We got to do that. I got to get that tanned.

00:25:13.200 You got, do you have Jocko's cape or whatever? No, I don't have it yet. We've discussed it,

00:25:17.080 but we haven't executed anything I know. That would be so rad. These are elk boots from an

00:25:23.460 elk that I shot and I harvested. Then I ate his heart and his meat. And then I also now wear

00:25:30.300 his leather as my boots. I mean, that's old school right there. That is. You know, we're looking

00:25:35.440 at the same thing. Another company in Maine, I signed to NDA, but they're shutting down

00:25:40.520 and they make souls for Reebok for Rockport here in Maine. Uh huh. Wow. And I'm negotiating

00:25:47.580 a deal right now. I found that they were shutting down. I called them, you know, of course they're

00:25:51.840 going to try to do their thing and sell it for what they think it's worth. Ultimately they

00:25:55.840 need to sell it for pennies on the dollar to a strategic, uh, which we would be. Um, so we're

00:26:03.560 digging into that right now. When you say strategic, that means you would keep them

00:26:06.640 involved in the process. No, a strategic, them selling to a strategic would be like a strategic

00:26:12.880 buyer. But why, what, what interest would they have in who it goes to? Well, they're still

00:26:21.740 in New England and they have, this is their last factory. So there's some nostalgic type.

00:26:27.800 Right. They, they, they've 50 people. Um, no one wants to lose bro. So if, if not losing

00:26:35.900 is passing it on and knowing it's going to be taken care of, wouldn't you choose that

00:26:39.900 versus shutting down and liquidating everything and sending everybody home that's been working

00:26:44.900 there for 30 years, what is going to feel better when you go to bed at night? So these

00:26:49.900 corporate executives, that's what they're thinking in our phone conversations. That's what

00:26:54.480 they're thinking. They feel like they've lost. And you make them give an opportunity to win

00:27:01.020 or at least bow out with some grace or something. We give them an opportunity to win. Right.

00:27:05.500 You know, check, checkmate, or can we keep the game going? Right. You know, can you keep

00:27:09.900 the game going? They're willing to take a, a major hit on that to a point that makes sense

00:27:15.200 in their business model. But that's really interesting. Cause I, I don't think a lot of people

00:27:19.100 look at that. I think when you're, when you're looking at it from the corporate environment

00:27:22.620 to go back to what we were saying with, with Kip. And for those of you don't know,

00:27:26.340 Kip and I just had a, did a podcast. I don't know if you knew that. And I don't know if it'll

00:27:31.300 be released before or after you guys can check it out, but Kip is one of the co-founders of

00:27:35.280 Under Armour. So where he's talking about corporate America, like this is a qualified 0.88

00:27:39.740 individual. He's talking about Kip's an entrepreneur. Totally. Cause he's like what he's doing right now

00:27:44.440 with big truck farms. Yeah. Yeah. He's like, I like, I always wanted to grind and this, and, and he's like,

00:27:51.000 it's very hard to get other people on that working on that frequency. Right. You know,

00:27:57.460 which, which I'm starting to find, but at the same time, there are people out there that will

00:28:02.320 work on that frequency. But do you think, all right, so let's take you, let's take Kip, let's take me

00:28:07.560 to a degree. Let's take Jocko. Some of these people that, you know, we know and people are familiar with.

00:28:12.300 Like, do you think that those individuals want to work with somebody else? Do you know what I'm

00:28:21.900 saying? Like Jocko is a little different because you guys are part business partners and you're

00:28:25.880 going at the same speed, same frequency, but I wouldn't like me personally, this, the speed that

00:28:31.400 I want to go, or you want to go or Kip, like, why would I want to do that quote unquote for somebody

00:28:36.020 else? You see what I'm saying? Well, that's an entrepreneur's mindset. Like I wouldn't want to

00:28:42.500 do it for somebody else. I want to do it for something that I'm part of building that I have

00:28:47.480 skin in the game. Most people aren't cut out of that cloth. But do you think you can, and this goes

00:28:53.840 back to our employee conversation. Yeah. Do you think you could find people who are at least a similar

00:28:59.480 frequency, since that's the word we're using, who want to work for somebody else? Maybe they don't

00:29:04.680 have the entrepreneur spirit, but they're like, I like where you're going. Yes. Yes, absolutely.

00:29:09.440 A good example is our CFO, Don. Okay. We did a national recruiting, you know, and we found Don and

00:29:14.460 the guy works, he works every day, all day. You know, he's in the game. What is he motivated by?

00:29:22.100 Yeah, he makes a good living, but he's part of something special. And most people out there,

00:29:28.900 they want to be part of something special. They don't want to have to deal with a replication,

00:29:34.680 concussions of building something special from scratch. Most people aren't cut from that.

00:29:40.920 That's such a foreign thing. Because to me, I'm like, I'd rather, when people say, don't

00:29:45.600 reinvent the wheel. I'm like, why? That's part of the fun. Well, it is. Yes. I'm like, I want to

00:29:50.480 reinvent the wheel. If you're a sick entrepreneur. If you're a weirdo. Who's asking for a pandemic. 1.00

00:29:57.620 That's right. You want to be broke. You want to be miserable. You don't want to see your family.

00:30:02.020 Yeah, do that. Exactly. But you'll be fulfilled in doing it. Yeah. I would say to answer your

00:30:09.860 question, like, even with that said, you still need and should want a team. Like Jocko has a team

00:30:18.780 that works at Echelon Front. Nobody wants to have to do the work all themselves. Like that is, then

00:30:25.620 you're working for your business and not on your business. And there's a big difference there.

00:30:30.200 You know, one of the mistakes, cause I was, so I was talking about, okay, I want to bring

00:30:33.560 employees on, but I have guys that help me. They're not employees. They're general contractors

00:30:37.920 and they do phenomenal work. They're incredible. I mean, these guys edit the podcast to run the

00:30:42.980 iron council, to managing teams, to doing design work, to making sure the store they're, they're

00:30:47.960 doing good things. And one of the mistakes I made early, early in, in my career, not just

00:30:54.820 this one, but a previous one was thinking, okay, all they care about is the paycheck. So you

00:30:58.680 just pay them well and they're good. And what I realized for these individuals is, yeah,

00:31:03.860 the pay is important. You got to compensate them fairly inadequately, but also they want

00:31:10.400 to be part of the journey, part of the mission. And I've made a very deliberate, although I'm

00:31:15.420 not great at this, a very deliberate and conscious effort of saying, no, you're actually like part

00:31:20.520 of the, the strategic team. Like we need you as part of this. Like this is what the generals,

00:31:27.380 you know, you're driving the mission forward. Money's a short-term motivator. It's all it is.

00:31:32.800 It's a short-term motivator. It's not, it's not what's going to motivate someone to get in the game

00:31:38.720 with you and to want to grind and drive. They, they actually, it's much more than that. Like if you

00:31:45.340 ask people what makes them happy, you know, most of the time they're not going to say money,

00:31:52.420 they're not going to say money makes me happy. They're probably not going to say that. You might

00:31:57.020 say, you know, having the freedom to spend some time at the lake with my kids. Right. Money can

00:32:02.820 afford those things, but ultimately it's something else. Experiences. It's all it can do. It's all going

00:32:07.820 to be recycled. It's like you're here for 60 to a hundred years, you know, like it's, it's a blip.

00:32:15.340 You know, and it can afford you some awesome experiences and give you some really great

00:32:19.600 perspective, uh, which is awesome. You know, like those experiences you can pass down to your kids

00:32:27.360 or you can offer them or friends, you know, friends and family, you can do great things in

00:32:30.960 your community. And, but, but ultimately it's recycled. It's all recycled. That's an interesting

00:32:37.900 way to look at it. And I, I mean, for me personally, I'm trying to strike the balance because I have

00:32:43.080 business aspirations. You know, I want to grow the business and grow the podcast and grow the

00:32:46.960 impact. And I want to build up the merchandise line, which you and I have talked about a little

00:32:50.760 bit. Like I want to build all this stuff. And also my kids are young. My oldest is 12. I've got

00:32:58.200 them for about six more years and I will, I will not see him anymore. Yeah. You know, like we'll see

00:33:04.620 each other at Christmas or whatever. Yeah. But like, that's it. Yeah. No. Like I,

00:33:09.400 I can grow the business down the road. I think you can. Yeah, you can. I mean, more than maybe

00:33:15.480 if you have the, if you have that passion for, I mean people, I'm not one of these people that like,

00:33:23.080 Oh, I got, I got lucky or luck plays a big part. I think it's a mixture of risk, timing and

00:33:30.160 execution. See, but I call that something different than luck. Okay. So I don't, I don't really subscribe

00:33:35.640 to the term luck. I don't either. Because I think, I mean, I get what you're saying,

00:33:39.600 but I think luck is way too passive. What I would say is fortune. It's a, it's a, it's fortunate

00:33:45.960 events that, that crop up. For example, you and I were both born in America in this century.

00:33:53.900 Very, very fortunate, right? We would have both agree on that, but there's plenty of people.

00:33:57.840 There's millions of people who were born in the same fortunate circumstances who have done

00:34:01.840 absolutely nothing with it. Luck would just say, here, have everything's yours. No,

00:34:07.160 it's a fortunate event, but it's still up to you to capitalize on it.

00:34:11.740 Yeah, absolutely. And that's, I mean, to your point, like, I'm not a big proponent of saying

00:34:16.660 luck. I think risk, you gotta, it's gotta be the right timing. And then if it is the right timing,

00:34:23.220 you've got to be willing to execute in that timeframe. And that's how you create luck. That's,

00:34:28.760 that's my, that's how you create luck. You want to create luck? Well, you're going to have

00:34:31.760 to take some risk, right? You got to be naive enough to take some risk. The timing has to be

00:34:36.960 right. And then you actually have to execute within that timeframe. So when you say, if you can do this

00:34:43.480 in six years, you know, I don't know that, that would be like, could you put this all on pause and

00:34:48.920 keep doing this six years from now? Is the timing right? Or at that point, is there way too many

00:34:54.080 podcasts? Yeah. But so YouTube now doesn't allow you to upload videos or whatever. Now you've got to

00:34:58.940 pay $50,000 a year to upload your podcast. Like they're going to monetize it the way they want

00:35:04.220 to in their business plan. And that's fine. I actually encourage that, you know, people like

00:35:08.400 to shit on Facebook and Twitter and all these other social media platforms. And you know, it has its fair 0.99

00:35:12.780 share of criticism worthy features, but also I wouldn't have any of this without it.

00:35:21.420 You're in a gold rush right now. Yes. I agree with that. And what I mean by that is a gold rush of

00:35:28.660 media and your voice being heard. And that's because it's very, it's the barrier to entry

00:35:36.380 and podcasting is so low cost. So the barrier to entry and getting people to, to come in and

00:35:44.420 listen and build a community is very low cost in 10 years. Okay. Let's say that you were going to

00:35:49.540 start podcasting. How many years you've been at a five years now, a little over five years. So five

00:35:54.160 years ago, you're like, babe, I want to start podcasting and it's not going to cost us anything,

00:36:00.600 you know, 30 bucks a month and you know, 500 bucks in equipment. That's a very easy, you know,

00:36:06.760 for, for Trish to be like, yeah, that sounds great. Right. What if you said this, babe, I want to start

00:36:11.700 podcasting. We need to re more, we need to refire our house because it's going to be about a hundred

00:36:17.400 thousand dollars over the next 12 months. How would that conversation have gone? Yeah, that would

00:36:21.860 probably not have had happened at that point. Do you think you'd be podcasting now? No. Okay. I don't. So,

00:36:26.800 so timing, right. And then you executed with that timing. Sure. And there wasn't a lot of risk.

00:36:32.820 None. Right. I think that, that as you become a more mature entrepreneur, you start to calculate

00:36:41.800 in the formula, not just time and execution, but how much risk you're willing to take.

00:36:46.040 And with that risk is monetary risk. Yeah. Because I mean, you saw as you walked in,

00:36:50.320 we're at my house, my podcast studio is in my home. Yep. You walked in the front door. What's the

00:36:54.000 first thing you saw? You saw 10 boxes that I spent tens of thousands of dollars on five years ago.

00:36:58.740 I'm like, I can't spend tens of thousands of dollars on this stuff. So you get, you get this

00:37:02.140 confidence builds as you, as you see the fruits of your labor. Like we're about to spend $3 million,

00:37:08.860 you know, like $3 million on, on a new Mopar plan. Yeah. And it's crazy to think of now,

00:37:15.260 but then where you're at, you've built to that stage. Yes. And I didn't get it. And I still,

00:37:21.980 like, if I talk to Kip, I still don't get the zeros. Yeah. Like the 30 million. Yeah. You're

00:37:27.660 talking about, okay, well, you talked about like millions of dollars and then tens of millions of

00:37:32.080 dollars. And I, I still not at the hundreds of millions of dollars and he's in the billions of

00:37:38.520 dollars. And he's like, you just got to add zeros. It's still the same. Yeah. That's all it is.

00:37:42.720 It's still, it's still the same conversations, the same people and no one special, the same people

00:37:49.620 having the same conversations, trying to figure out the angles. So what, but what's the, I mean,

00:37:54.600 obviously it's not just that it's not just throw tack a zero on the end. No, there's something else.

00:38:00.400 Like when we went from, like, I remember, bro, there was weeks, 2015, there would be, there would

00:38:07.220 be weeks where we would do a couple of hundred dollars and there was eight employees or nine

00:38:13.580 employees. And I remember having to meet Dodeco in Portland, Maine, cause he had sold a bunch of

00:38:21.100 geese for cash and he would give me that cash and I'd come up and I'd make payroll five years ago.

00:38:26.560 Yeah. Right. You're going from having no money. I mean, remortgage my house back then too,

00:38:31.560 to then you're talking about thousands of dollars. Then, then those thousands turned into hundreds

00:38:37.140 of thousands. This is all in a five-year plan. Those hundreds of thousands turned into millions,

00:38:41.320 which turns into tens of millions and that, that actually just the zeros change. Right. And yeah,

00:38:48.720 but I'm still not buying it. I'm telling you, it's the weirdest. No, but look, here's why. Okay.

00:38:52.260 Here's why. The zeros actually just changed. I know, but there's more to it. And here's why I say

00:38:56.220 that. You do become more sophisticated. Yes. And that's the point I'm making because look,

00:39:00.160 if I came to some guy off the street, let's say he made 30 grand last year and I'm like, Hey,

00:39:05.720 I'm going to pay you $300,000, but I expect you to do $300,000 a year work. That's not going to turn

00:39:14.640 out well. Yeah, no, it's, it's not. He's got to know something to earn the three, to be worth the

00:39:21.660 $300,000. For sure. I mean that $300,000, a lot of that's you're in like the 1% if you're making

00:39:27.980 300,000. Of course. Easily. The 1% of the 1% probably. So it's, it's, it's, how do I explain

00:39:34.780 it? And here's what I say. Okay. What is it that you need to know? I know it's really broad,

00:39:42.180 but what is it you need to know to go from a hundred thousand dollar revenue to a million

00:39:47.380 dollar revenue risk timing and execution to risk timing and execution. If you don't take the risk

00:39:59.880 in the right time or execute during that time, well, then you're going to get trampled or choked

00:40:06.360 out. All right, man, I'm just taking a break here from the conversation and then we'll get right back

00:40:11.540 to it. But at this point, over 4,000 men have gone through the battle ready program. Now, if you're not

00:40:16.760 familiar with what that is, it's a free email course designed to walk you through four critical

00:40:21.560 phases of planning out your life. Look, I know how much you want to accomplish. I know that most men

00:40:28.960 based on the responses that I've heard are struggling with discipline and consistency. And I also know

00:40:34.800 that you believe you're meant for something more. I know that because I know what it's like to be in

00:40:39.140 your shoes. I've been there, but it isn't going to fall into your lap. You have to go out and take it,

00:40:43.860 but rather than be reckless in your pursuit, I want to show you how to be calculated and precise

00:40:51.080 in identifying what you want. And then the most important thing, bridging the gap to doing the work

00:40:57.220 necessary to claim it. And that's what the battle ready program is all about. So if you're interested

00:41:03.360 in a free email course, that's going to walk you through those four critical phases,

00:41:09.000 check it out at order of man.com slash battle ready again, order of man.com slash battle ready.

00:41:16.020 Do that right after the show for now. I'll get back to it with Pete.

00:41:20.360 Are we, are we now talking about like invisible jujitsu again? Yes. Is this what we're talking

00:41:24.200 about? Yeah, we're talking about it. So explain that it is jujitsu. So invisible. So like if you

00:41:27.820 watch, if you watch, uh, I'll use MMA because people don't usually watch jujitsu. Right. Uh,

00:41:34.060 if you're watching an MMA match and you're watching a ground and pound, right? And you're

00:41:40.120 like, why doesn't the guy just get out? It's so easy. He's, he's like resting. He's resting right

00:41:47.440 there for like 10 seconds. He's not even throwing punches. Why doesn't he just get out? What you're

00:41:52.100 not seeing is the guy on top. You're not seeing his muscles fire. Yeah. At the right time at the

00:41:58.380 right time. When the guy on bottom is trying to move, he may just try to move his arm and the guy on top,

00:42:02.860 you don't even see all his lats in his lat and body weight shift and just mash his wrist to his

00:42:08.860 hip to keep him from escaping and getting the underhook. You don't see it. It's invisible jujitsu.

00:42:14.560 You don't see it unless you've experienced it. Experiencing is different. Then you have the

00:42:19.020 experiential knowledge. That's why people who are novice to watching UFC, for example,

00:42:24.800 they love the striking game. Yeah. Way more sexy. Same thing with baseball. Action. I want to see the

00:42:29.680 home runs. Action, reaction. I don't want to see the thought process behind the game. I want to see

00:42:33.840 the dingers. Yeah. If I, if I ding this ball or if I ding this head, you're going to, you're going to

00:42:38.560 see something happen. Yeah. And, and, you know, and it's, it's more of a, I would say that a business is,

00:42:47.920 it's more aerobic versus anaerobic. You know, it's like a aerobic is something you're doing for a long

00:42:58.800 stint of time and you're going, and then you're going to have, you're going to have, uh, anaerobic

00:43:05.700 is start and stop. Right. Right. Am I right? Yeah. I think you're right. I think you're right. I could

00:43:10.080 be wrong. Somebody will correct us if we're wrong, but look, we get the point. Yeah. Yeah. Yeah. We know

00:43:15.480 what you're saying. So it's a mixture of both. So you're not just doing one, right? It's like this

00:43:19.880 pandemic, like it's, you're, you're doing what you're doing. Yeah. And then all of a sudden you

00:43:23.600 got to sprint hard, but guess what? You get to the end of that. You don't get to breathe. You do quick

00:43:29.120 too quick in and out. Okay. And then you go, right. And you just keep, you don't get to sleep.

00:43:34.760 You don't get to take a break, right? You don't get to take a rest. Uh, you just go and not,

00:43:41.840 most people aren't caught out for that. Go that go time, you know? So is that a, I agree

00:43:48.920 with that assessment of like, most people aren't cut out for that. And it just goes from hundreds

00:43:53.080 to thousands to tens of thousands. It just, it goes, you don't even notice it. And you

00:43:56.780 have to earn it though. Right. Like, let's go back to jujitsu. You know, like I think about,

00:44:00.880 well, your example of like, people look at it and they're like, well, why don't you just

00:44:05.400 dot, dot, dot. It's like, why don't you just come over here and get on the mat and you'd show

00:44:10.320 me how that would work out for you. Yeah. Yeah. Yeah. You know? And so you actually have

00:44:14.940 to be in the trenches. You have to get banged up. You have to get beat up. I'm going to say

00:44:19.920 something at the risk of getting banged up tonight at jujitsu when we, you and I roll 0.95

00:44:23.500 when several months ago, you kept getting me in that damn arm bar from that technical 0.85

00:44:28.640 mount, but I had to see it literally a thousand, not even see it. I had to feel it a thousand times 0.97

00:44:35.840 before. I'm like, Oh, that's what he's doing. Okay. I don't do that anymore. But that's the

00:44:41.660 same thing. I think you're talking about with business is like, you don't just, Oh yeah,

00:44:46.400 it's just easy. You just sell some stuff. It's like, well, there's a little bit, there's

00:44:51.100 a little bit more to it than that. Well, and you're talking about, you know, you can service

00:44:56.640 the question, right? So I'm asking you a question. I've got your arm from, from technical

00:45:02.520 mount. Uh, you can service that question or you can see that question coming. Right.

00:45:09.100 Right. And that's timing. So that's invisible jujitsu. And that's also business timing. You

00:45:15.620 can service the question when it's asked. I'm not servicing the question. I'm not servicing

00:45:19.840 the coronavirus pandemic question. What do you mean by servicing the question? So like

00:45:24.480 you can wait for the question to be asked, right? So you can try to answer it. Yeah, yeah,

00:45:29.020 exactly. Reactive. All right. Or you, you can, you can, you can have enough peripheral

00:45:35.440 vision to see it coming and already have moved or have a plan. But how do you anticipate things

00:45:43.500 that you've never experienced before? Nobody, you didn't experience a global pandemic before.

00:45:48.660 No. Um, no, I didn't, but I, I did experience a recession and a global pandemic will lead to a

00:45:56.820 recession. So I knew that the results where it was going, the action reaction. Yeah. I knew the

00:46:01.260 results of the pandemic was going to be a recession and I knew what I did very, very wrong in the last

00:46:08.200 recession. And I made a massive tuition payment. As I, as I've said in the past, what was it?

00:46:14.340 I, I didn't know how to, how to win and ultimately lost pretty much everything except for my house.

00:46:20.300 You know, either had to sell, I mean, I, bro, I, I, we were, yeah, it wasn't good. Financially wasn't

00:46:25.320 good. Felt like a failure to my wife and, and, and my marriage as far as like, you know, um, take it at

00:46:33.940 what you would, but, you know, being the, the, the, the man of the house, you know, the figurehead, uh,

00:46:40.420 she's home with the kids, right? That was what we always talked about was her. She always wanted to be a

00:46:45.960 stay at home mom until they went to school, you know, providing her the opportunity to do that. 1.00

00:46:51.620 And she had to go get a job at the school. Like, well, I was figuring my shit out. 0.99

00:46:59.720 I'm not going back there ever, ever. So I think at times that you let's take that. I'm not ever 0.80

00:47:07.480 going back there for any reason. I believe that about you. Do you? And I think a lot of guys are

00:47:12.180 like that. Like I'm never going to experience that again. Yeah. And so what do we do?

00:47:16.940 Sometimes we overcompensate and we go so far to the extreme that maybe we produce results that,

00:47:25.300 you know, maybe aren't in alignment with what our values are. I'm not saying that about you. I'm

00:47:29.480 just saying, I know that people have taken to the extreme because they're like, I'm not,

00:47:32.600 I'm not doing that. And so they harden themselves and they take it so far to the extreme that they

00:47:36.740 lose themselves. Yeah. A hundred percent. And if you lose yourselves the wrong way, you can end up

00:47:41.700 with substance abuse too. Yeah. But you know, the, the idea of, I mean, I grew up playing sports. I

00:47:50.500 always liked coaches. I could appreciate really good coaches. And I, and I also felt the, uh,

00:47:56.340 the pain of, uh, shitty coaches, but, uh, I was never like, yeah, I wanted to do it myself, but I 0.84

00:48:04.560 always looked to folks who had been there. So I was always a proponent of getting coaches, advisors, 0.63

00:48:10.740 people who, who would just give me advice and, and I would execute that advice. If it sounded right,

00:48:19.060 if it felt right, if the time was right, uh, if I was willing to take the risk and execute on what

00:48:24.600 they said, well, then that's a good thing, man. That's a real, that's a solid thing. What the

00:48:30.480 problem is, is if someone asks for advice and you have the experiential knowledge, but then that person

00:48:37.840 just is like, yeah, I'm just going to do my own thing. That's the type of person that's going to

00:48:43.320 go down the wrong rabbit hole. Uh, it's an ego driven ego. It's pride is a lot of pride. Like if

00:48:49.740 you, if you in, and that's, that happens more times than not. Any mistake I've made has been a result

00:48:58.880 of that. Really? Yes. What's the worst one? Uh, getting too far into my business at the expense of the

00:49:07.460 relationship with my wife. Yeah. And I had people tell me who were very, very successful. Hey, don't

00:49:15.460 get consumed with the business. Don't let it ruin what you have personally. Like it's very easy to

00:49:20.400 get wrapped up in making money and gaining assets under management and all this stuff. And don't do

00:49:24.980 it. Don't do it. Don't do it. It's exactly what I did. And you're like, I can do, I can do it all.

00:49:30.200 But the thing is, is I told myself and her a lie. I said that I was doing it for us.

00:49:37.420 Mental gymnastics. I wasn't, I was doing it for me and my ego. Yeah. We all have that ego we have

00:49:43.620 to deal with. But there is some truth to that of like, especially with a man who goes out in the

00:49:48.120 workforce, just like you said, you know, you wanted your wife to be at home and she wanted to be a 0.99

00:49:52.020 stay at home mother until the kids got into school. My situation is very similar. Um, so there's some

00:49:59.160 truth to saying, okay, I got to bust my ass because now we don't have two incomes. We have one income 0.99

00:50:04.300 and I got to bust my ass to ensure that we create the results that we're after together. So there is 0.98

00:50:09.520 some truth to it. It's just taken to the extreme where you start to lie to yourself. And I've been

00:50:14.120 guilty of that. Yeah. Yeah. I, bro. I mean, mental gymnastics, like you can convince yourself of

00:50:22.780 just about anything. You really can. Yes. I mean, you have the creativity. I mean, I look at that

00:50:28.140 with politics. Yeah. You're manufactured that way. I said something. Okay. Listen to this.

00:50:34.400 This is what I'm talking about. Yeah. Yeah. Yeah. Yeah. I said something on Facebook the

00:50:37.680 other day about Biden, Joe Biden, Joe Biden. Yeah. And regardless of what you think on politics,

00:50:43.300 from my perspective, from where I sit, I perceive that he is on the cognitive decline. There is no

00:50:49.460 question in my mind that that is true. None whatsoever. I don't think many people would question

00:50:54.640 that. You'd be wrong. Well, you said many there, there was a guy who came back and said, I don't

00:51:01.100 agree. And, and I know this guy to be a man of integrity. I don't think he's trolling. And I think

00:51:06.280 when he came back and he says, not only do I disagree with you, I think he's fully aware. And I think

00:51:12.860 he's very caring about what happens and how he leads and everything else. And that is the exact

00:51:19.480 opposite of what I believe. And what was funny is he has convinced himself to believe that the other

00:51:25.120 part of that is I have convinced myself to believe what I believe. It's always amazing to me that you

00:51:30.900 can have a very neutral situation and two people can interpret a neutral, amoral situation, completely

00:51:39.340 in polar opposite from each other, and then get all their data to support their claim. Yeah. Wild.

00:51:44.920 I mean, that's a whole nother conversation. Yes, I know it is. It's a polarizing time. It's one I don't mind

00:51:53.080 getting into occasionally, but it is a whole nother conversation. And it's a country divided. I was

00:51:57.240 explaining this to my wife's aunt, so her three aunts. So my father-in-law is very conservative, Joe, and

00:52:05.620 then his, all his sisters are either, either left or liberal. Very liberal. Really? Yeah, yeah, yeah. That's

00:52:13.360 surprising to me. And so we're all together this weekend. Yeah. And, uh, you know, it leads to some

00:52:19.020 fun conversation. The thing is, is, you know, it was conversation, not like everyone heard each other

00:52:25.420 out. Not to get each other. Yeah. Yeah. So, you know, in my opinion at this point in the game, I don't know

00:52:32.960 if, if the parties are actually, I don't know if they're parties anymore. I think, I think what we're

00:52:40.100 facing is, uh, such a, such a dynamic shift in principles. Um, I mean, I am fiscally conservative,

00:52:49.240 you know, I believe in individual freedom. Um, and America, the way it works is a mixture of,

00:52:59.500 of capitalism and with some social services. You know, when I tell people and people like,

00:53:05.100 Oh, you know, bro, after the recession, like I've told you this before, I think I've said

00:53:10.100 it on your podcast. I went on state health insurance for six to 12 months. I did. I used

00:53:18.820 it as assistance to pick myself back up. And it was great because we had two young kids

00:53:28.820 and they, they got sick and I still be paying medical bills or whatever. So, so I used it

00:53:36.120 as what it's meant to be used as aid. And what happens is temporary aid. It's assistance.

00:53:41.160 So America, for people who are saying America is built on capitalism. Well, yes, but, but

00:53:46.920 actually there's a lot of social services out there, you know, uh, some, I think more important

00:53:52.300 than others, but you know, that's depends on your perspective and where you're from. And the

00:53:57.360 problem we have such polarizing perspective is if you took the United States of America

00:54:02.460 and the, the down to the County level, you know, because even within States, there are

00:54:09.780 communities where people have varying, you know, uh, opinions, opinions, needs, but if

00:54:15.960 you took, if you overlaid the United States of America onto Europe and you look at all the

00:54:21.180 countries, you'd cover, you'd go, you'd go from, you'd go from the UK all the way to

00:54:29.040 Russia, or if you turned it sideways, maybe down to Italy, you're going to cover, I want 0.97

00:54:33.400 to say well over a hundred countries. And when you think about America, you're talking about

00:54:39.860 the whole thing, but as you start breaking it down, the experiences and the way I grew up

00:54:45.920 in Maine and want to find my perspective, because your perspective is defined by your experiences.

00:54:53.080 That's how your perspective is defined in life. How'd you grow up? You know, uh, where did you

00:54:58.060 grow up? With whom did you grow up? What were you taught? What were the values you were taught?

00:55:02.400 Or maybe you weren't taught values. If you spread that across the United States, you're, you're

00:55:09.000 going to, you're going to find a polarizing environment. Of course. And when all that is blasted

00:55:13.740 all over social media, I mean, it's easy to get caught up in the chaos, you know? So it's like

00:55:21.560 when people ask me about president Trump, like, man, I, I have my opinion. I think he's a great

00:55:27.520 negotiator and I think he's good for business. I don't think he knows how to unite people. I think

00:55:33.280 he speaks to one side, you know? And I think that's a problem right now in our current social

00:55:38.780 society because socially we need someone to unite America. And that's like uniting all

00:55:46.440 of Europe is what I'm saying. Right. That's like uniting a hundred countries. You know,

00:55:53.180 of course we don't have, it's not a hundred States, but uniting all the States. And is he

00:55:59.860 going to be able to do that? Well, I don't think Joe Biden or Donald Trump can do that.

00:56:06.140 I think Condoleezza Rice could do it. I think she could do it from many different perspectives. 0.54

00:56:11.620 I think she could give us all a great history lesson. I think she's articulate. I think she's

00:56:16.600 sharp. And I think she should be the next president of the United States. I'd vote for her in our 1.00

00:56:21.140 beat. Do you think your business partner could do it? Who, as far as who? Jocko. Jocko? Vote for

00:56:27.800 Condoleezza Rice? No, no. Oh, president of the United States? Yes. Uh, for sure. Yeah. Jocko,

00:56:35.220 Jocko could be the president of the United States. A hundred percent. Uh, he's a machine,

00:56:39.720 you know? Yeah. There's no doubt about that. You know, he doesn't just have the business

00:56:43.220 experience. You know, he came from a small town in new England. He served our country overseas.

00:56:50.440 He led teams. He put, he put teams in harm's way.

00:56:55.640 He watched his friends die. He's built a business in America. He has four kids. He's lived on the East

00:57:05.140 Coast. He's lived on the West Coast. You know, he, he believes in, in the ability to lift yourself up

00:57:15.940 in this country, the American dream. But he also has balance. Why? Because he sent his friends into

00:57:24.080 battle, right? He gets the different perspective. He's not a lifetime politician. Let's say like

00:57:30.260 Joe Biden, who hasn't really done anything. It's like, I, I, you know what I compare lifetime

00:57:36.420 politicians against? Corporate, corporate, corporate America, corporate business executives.

00:57:43.080 Yeah. But even still, those individuals have to provide value or they go out of business.

00:57:48.300 That's for sure. For sure. So, but let's just say you got a lifetime politician on one side

00:57:52.340 and you've got a lifetime mogul on the other side. Right. Neither of them have lived like you

00:57:58.920 or I or Jocko. Neither of them, again, if, if, if experience drives perspective, right? Which it does.

00:58:06.980 Their perspective is always going to be skewed against you or I. It's never going to be the same.

00:58:13.020 They'll never have lived like we have lived or done the things we've done.

00:58:17.060 I don't know. I don't know. I would debate that because let's take a career politician when they

00:58:23.180 were young. I mean, maybe they did. Right. But if they're in office for 30, 40, 50 years, okay,

00:58:26.860 I got it. Hillary Clinton talks about her dad working in textiles.

00:58:31.520 That's what I'm saying. Right. Cool. Did she work in textiles? 0.83

00:58:34.640 But that could be my father. That could be your father.

00:58:37.140 Yeah. And I try to, my dad was a clam digger. That's what I'm saying. So hard living. 1.00

00:58:42.780 Right. So did you ever do that? I mean, maybe you're a kid. You probably did do that.

00:58:46.940 I loved it. I loved it, but not, not for 12 hours a day in the middle of the winter.

00:58:50.820 Yeah. On the, you know, in Ipswich, Massachusetts.

00:58:52.780 So does that mean that you don't relate with somebody who's lived that way?

00:58:55.900 I can't, I can relate to a point because I did grow up.

00:59:03.440 Look, I'm no fan of politicians. I'm just trying to, I mean, I grew up where, you know,

00:59:07.940 you had to rake blueberries or shovel shit or throw hay. So that manual labor, shovel the steps at the 0.76

00:59:14.720 ski mountain and check people's skis and, you know, shovel snow, like that type of thing.

00:59:19.140 Yeah.

00:59:19.380 You know, that is that manual labor. I mean, America is built on labor and business, you

00:59:28.760 know, and capitalism to a point. Right. Again, I talked about the social side. So like, has

00:59:34.980 Joe Biden or Donald Trump experienced those things? No, they haven't and they never will.

00:59:41.360 So can they actually relate to you and me on the level we need them to right now in this

00:59:46.420 polarizing society? No, they can't. They can't.

00:59:49.380 So who's right? Condoleezza Rice is right. In my opinion, for America.

00:59:53.520 I don't know enough about her.

00:59:54.780 Yeah. Well, she's... 1.00

00:59:55.600 I mean, I know a little bit about her. But I think about, another person I think about

00:59:58.600 and we just, we just lost him is like Herman Cain.

01:00:00.780 Yeah. Or Jocko.

01:00:02.480 Or Jocko.

01:00:03.240 Jocko and Condoleezza Rice. Sorry, go ahead.

01:00:04.600 You have, you have a little bit of a, a conflict of interest in, I'm just kidding.

01:00:09.080 Yeah.

01:00:09.400 In for money, Jocko.

01:00:10.560 But I am, but I know what you're saying. I'm just kidding.

01:00:12.600 Tulsi Gabbard, like she, like she got denied by her own party. I mean, we're very good friends

01:00:17.680 with Tulsi. Like we were just talking on text Friday. So, you know, she is, she's a strong

01:00:25.540 independent vet. She's a woman. She's dynamic. She's from Hawaii. She, you know, she's got

01:00:32.380 a, she's got a great perspective and she's going to do incredible things in this world.

01:00:37.200 I think she will.

01:00:37.800 Um, and maybe the timing wasn't right for her. Right. Maybe the timing wasn't right. Maybe, 0.66

01:00:44.780 maybe the risk was there. Um, and the execution with it was there, but the timing wasn't right.

01:00:50.260 I think what we'll gradually see, and I, and I hope this is the case in politics is that we'll

01:00:54.580 continue to see more independent parties pop up and become more viable candidates. Yeah.

01:01:01.020 I would like to see that actually, because like I take a Tulsi Gabbard for example, and

01:01:05.140 I don't know a lot about her, but, but she's not a, she's not a party Democrat. So the Democrats

01:01:10.960 will never bring her into the circle. Trump is not a party Republican. I mean, he was a Democrat

01:01:16.900 for many, many years. And so, yeah, he run with a, ran with a Republican ticket, but he's

01:01:23.460 not a Republican.

01:01:24.520 And it also comes down to the, to the individual making the decisions ultimately. And, you know,

01:01:32.080 America, you know, we, we have, uh, we're young, man. We're very young. Yes. You know, I would,

01:01:40.460 we're very young. Um, but if you look at the reason that the factory shut down and the equipment

01:01:51.600 got shipped overseas and the knowledge, you know, got lost through the sieve is because

01:02:00.160 of both parties, you know, these trade deals, these trade deals supported the people at the

01:02:08.840 top, not the worker. Right. So, which what you're saying is they don't have any, they're

01:02:14.100 all responsible. Well, and they don't have any relationship with those individuals. Like

01:02:18.740 go to go back to Jocko, he had to look his guys in the eye when he sent them out on patrol

01:02:25.520 knowing that they could potentially die. And some of them didn't come back. Exactly. He

01:02:29.480 had to deal with that face to face. He had to face that harsh reality. That's right. That's

01:02:33.880 right. And, and I'm sure Jocko will end up at some point. I, I don't know how he could

01:02:37.800 avoid it. I think he'll be pulled into it. Like, because I think America is going to need

01:02:42.880 him at some point and maybe he's in defense or maybe he's the, I don't know, whatever position

01:02:48.020 that is secretary of defense. You know, you, you just never know. I actually, it's, it's

01:02:52.600 interesting because I started looking at like, I just turned 41 and I'm starting to look at

01:02:58.700 my generation as the next, not just business leaders, but leaders of America. Who's, who's

01:03:06.520 leading this? Who's, who's the, who's the, who's next? For sure. You know what I mean?

01:03:10.500 And, and it's, it's crazy to think about at that level. I never really cared. I just kind

01:03:15.440 of, I went about my day doing my own thing. And now I'm starting to think about like,

01:03:19.520 well, who is leading this thing? Because it does affect what we're going to do. You know,

01:03:25.360 like when I, when someone talks about capital gains, well, that affects what we're able to

01:03:29.500 do. Yes. You know, when someone talks about income tax or corporate tax, payroll tax, payroll

01:03:35.400 tax, it affects what we're going to do, you know, and I can see where lobbying came from.

01:03:42.600 And the only way a politician to get into office is, you know, to some respect, they've got to buy

01:03:49.720 their way in. They've got to buy their way and be having the support of the people to fund the

01:03:54.140 campaign, to do the shitty advertising they do these days to drive them, to drive them into the

01:04:01.540 political establishment. So I think one advantage that we have currently that maybe we didn't have

01:04:07.660 in the past is that it isn't so party oriented, you know, where, where somebody could be very,

01:04:13.420 very prolific. You know, you take like a Jocko or the rock or a Rogan, excuse me, somebody who's

01:04:19.580 extremely, extremely well known like that. I wouldn't want to see the rock as president.

01:04:24.220 I, why do you say that? Because I don't think the rock has the perspective and the life experiences

01:04:33.040 to be president of the United States. And, and, and, and, and people would say, well,

01:04:38.940 Trump doesn't either. Well, you're, you're probably right. I think here's the difference.

01:04:44.300 Let's take the rock and Jocko. I think the rock enjoys being liked. Yes. And I don't think that

01:04:52.180 Jocko has a desire to be liked or a need to be liked. Let's say it that way. I don't think he has

01:04:56.320 a need to be liked. Because he can make hard decisions that are unpopular, but that are in people's

01:05:01.320 best interests. Yes. Yes. A hundred percent. And he's not going to get butthurt by someone like

01:05:09.160 the thing with Trump, the problem with the reason that Trump is not leading America, he's leading a

01:05:15.420 party right now. He's leading a, he's, he's just leading one side. He's not, he's a band. The problem

01:05:22.000 with Trump is he's abandoned one side completely. Yes. He's abandoned it. Well, you're abandoning part

01:05:28.500 of America, dude. Right. Yeah. But I think that's the way I'm not saying it's right. I'm just saying,

01:05:33.620 I think, cause look, it's immature, it's immature. It's ego driven. And there's no emotional

01:05:38.620 intelligence connected to the comments. But is it also the way to win the presidency?

01:05:43.220 Probably, probably for him it is. And that's what I'm saying. But what is action reaction? What is

01:05:49.060 the result of that? In my opinion, and this sounds scary. I don't think we have two, two viable

01:05:55.820 candidates for this time. I'm talking about this next election, talking about the next one with

01:06:03.120 COVID, with, with a coronavirus pandemic. Um, and, and with the, the social issues with the racial

01:06:11.320 issues, you're talking about 2024. That's no, no, this, this, this current election. Okay. All right.

01:06:17.540 Uh, I, I'm, I'm not saying either of them are right for the time. Like, I'm not saying Trump isn't a

01:06:24.680 great negotiator and hasn't done like really good trade deals. Like he's doing a good job with,

01:06:30.640 with using his assets and gifts of business to do things that America needs done for business.

01:06:37.340 Sure. But America is a people and there's a heartbeat to America. And, and that heartbeat is,

01:06:44.520 is sporadic. It's a sporadic heartbeat. You know, how, how do you even that thing out?

01:06:51.320 And that comes through true leadership and being able to connect with all of America. And, and that

01:06:58.120 is my problem for this next election is, and that's what makes me nervous because there could be pockets

01:07:05.300 of civil war. And I've been, I've actually been saying this for four years in, in, I actually

01:07:11.160 have it on, on my podcast. I've, I've talked about this. If, if someone doesn't unite us as a country,

01:07:18.720 unite that whole thing, all the people, they've got to have the right words. They've got to be

01:07:23.440 articulate. They've got to have compassion. You know, they've got to have, they've got to know how

01:07:28.120 to, they've got to know how to let go of their pride and their ego and speak to America with a

01:07:37.260 heart with, through their heart, you know, not, not, not wanting to be right. Not wanting to win.

01:07:42.360 Not, not exactly. Not needing to be right. Not needing to defend themselves or look good or look

01:07:48.240 good. And, and, and, and, and it's, and it's, and it's a problem. It is a problem. So I'm, I'm a bit

01:07:55.320 nervous about what's going to happen the next four years. Um, I'm, I'm very curious to see who Joe

01:08:05.640 Biden puts as his running mate, you know, like he should, he, he, he, he, yeah. Anyways, no, uh, my,

01:08:13.000 my anticipation is going to be, uh, what's her name? Susan Rice. No, Susan Rice. Is that her name?

01:08:17.720 Susan Rice. Not Kamala. Kamala Harris. I don't think it's going to be her.

01:08:22.460 It should be Tulsi. It's not going to be Tulsi. No, it's not. She won't tell the line.

01:08:27.520 And I don't say that in a bad way. Well, she, she won't be, you know, Trump broke the mold

01:08:32.540 because he, he's a president who can't be controlled right by the party. He won't be

01:08:41.860 controlled by the party. We're on the other side of things. I think Biden will

01:08:47.380 completely be controlled by the party and the party's needs and wishes. And when

01:08:52.400 you distill it down, Ryan, in my opinion, and you know what opinions are like,

01:08:57.500 everybody's got one. In my opinion, when you distill it down, you're, you're

01:09:02.080 looking at a shift and, and look at how America is spread out and the cultural

01:09:10.220 differences and the way people were raised in the communities. It's, it's polarizing

01:09:16.980 and how I view it is. Do you believe in America and the American dream

01:09:22.160 and what that stands for and the constitution of the United States?

01:09:27.560 And the other side of this is, are we talking about socialism or Marxism and

01:09:34.320 the constitution being a living document, which means it changes like that is, that

01:09:39.960 is the fight to me. And for me, one side is good with the right people, but the

01:09:47.180 other side is always evil. I don't see the good in, in it. I've been to East Germany. 0.83

01:09:53.560 I've, I've talked to people and interviewed people who were in East Berlin when the

01:09:57.880 wall came down, who grew up in East Berlin. I talked to one woman, her dad was a spy

01:10:01.080 for our documentary and, and it was a hard conversation because she said to me, you

01:10:10.220 know, the only difference between me and anyone else growing up in East Germany was I

01:10:20.480 may have owned a pair of Levi's jeans and they didn't. That was the only difference. But, and

01:10:29.100 this is a communist society, right? Uh, but everyone was equal and that equality is driven

01:10:37.600 from the government. And in my opinion, when you start to strip away the, the ideas of the

01:10:44.600 human mind and, and that person to be able to live and execute on whatever dream they

01:10:51.880 have, right. Whether they make it or don't, well, you start stripping away a piece of that

01:10:58.180 person. And America was founded on the idea that it is a free country, right? This is a

01:11:05.360 free nation. And, and within this framework, of course you're going to pay the piper because

01:11:12.600 that's the cost of freedom. But within this framework, it is the greatest framework to

01:11:19.040 achieve success. Whether you grew up with nothing and achieved billionaire status, if that's your

01:11:27.340 goal or became a school teacher or an executive at a business or started a farm and a raising cattle

01:11:36.280 and making your own cheese, like you actually have the ability to do that. You start talking

01:11:42.360 about the redistribution of things. You are not living in America anymore, my friend.

01:11:47.740 Yeah, no.

01:11:48.500 So we've got to be, we've got to be careful. And why I always talk about Condoleezza Rice is

01:11:53.560 because she has such a deep understanding of these things. Like the depths of her, her knowledge

01:12:00.300 on history and the way she can, she can pull that history and apply it to today, but work

01:12:06.880 it into her dialogue and her narrative and articulate those thoughts for me just connects on a whole

01:12:13.940 different level. And we don't have a candidate right now who can do that.

01:12:17.200 No, of course not.

01:12:17.840 They can't, they can't pull that and apply it and have discussions and connect and unite

01:12:23.500 people. And that's a problem. So, um, we're in an interesting time, you know, 250 years

01:12:32.240 into this thing we call, which is not a long time. No, it's not. It's not a long time.

01:12:37.580 The, the, the America experiment, you know, um, time, time will tell what happens.

01:12:44.640 That's the hard part. As I look at two different parties, we'll say, and

01:12:48.360 you know, like you and me can have a discussion about things and maybe even we don't see eye to

01:12:54.780 eye on because at our fundamental foundational level of the conversation that we're having,

01:12:59.240 there's some mutual consensus, right? Like whatever we want to look at that, whether that,

01:13:05.480 whether it's the God discussion or, you know, what this country was founded on. And even though

01:13:10.980 we might have some differences, there's some foundational truths that we can build a respectful

01:13:16.020 dialogue on. Yes. And I think what we run into is issues. And I have people I disagree with and

01:13:21.520 those that we have some sort of mutual consensus at its foundation, we can disagree and we can be

01:13:26.820 respectful and we can walk away both actually better off for it. Yes. But I think what we're running

01:13:31.280 into now is we're having discussions with individuals who at the most foundational and

01:13:37.560 fundamental level have no agreement. Like we talked about capitalism earlier. I believe capitalism

01:13:44.460 is good because if you were to replace the term capitalist with, or capitalism with cooperation,

01:13:50.440 because that's really what it is. You and I need to cooperate when, when to make something work,

01:13:55.520 but people don't even want to agree on the premise of what capitalism is. So it's like,

01:14:01.960 well, what else can we talk about? Well, there is, you know, there is a, exactly it. Capitalism is

01:14:08.040 driven by the individual capitalizing. Right. So, you know, it, you know, it, you can't,

01:14:14.440 you can't make an assumption that if you, if you know, I'm a, what are they anti-capitalists or

01:14:20.320 what's that, what's that word I'm looking for? It's anti-capitalism. Anyways, well, capitalism

01:14:26.140 is what got us in this manufacturing deficit. Greedy capitalism. See, but there's a, there's a

01:14:34.280 difference when you're like, it's a difference in, like I explained to you earlier, we're looking at a

01:14:40.760 factory and the people want to like, they're going to take pennies on the dollar because they don't

01:14:45.880 want to lose. Well, why don't they want to lose? Cause they want to go to bed at night. Why? Because

01:14:49.880 they care about the people in the factory. Right. But greedy capitalism doesn't care. 0.94

01:14:54.800 Greedy capitalism, you will get it. You get it cheap because capitalism truly is, is capitalizing.

01:15:01.040 Right. And, and it's all about profit. Right. And it's not about the people. That's it. When you

01:15:08.220 make it all about profit and not about the people, that kind of capitalism can actually become evil

01:15:14.460 very quickly. Sure. And, and so it strips away the individual, right. That's what we were talking

01:15:19.360 about earlier. Individualism in, in, so anything to the extreme is not good. Anything to the extreme

01:15:27.260 is not good. Any, any way you go is, is not good. You go. That's why I warn people when they start

01:15:32.600 jujitsu, like if they're married or whatever, they, I can see it in their eyes. Like, Oh shit, 0.99

01:15:36.360 this person's addicted. I actually say, be very careful that you don't, you don't 1.00

01:15:42.360 think about this 24, seven, three 65, because I've had my wife say to me when I started jujitsu

01:15:53.260 a few years and she's like, you love jujitsu more than you love me. Hmm. She actually said that. And,

01:15:59.260 and you, you talk to people who are deep into jujitsu like I am there and they haven't had any

01:16:04.340 balance. I've seen divorces. I've seen people cheat on in their marriages.

01:16:08.600 From something that's supposed to be good, supposed to be good for you. Right. But it's

01:16:12.060 addicting, you know, it, why is it addicting? Well, it gives you that just, it just hits

01:16:16.840 you where you need to be hit mind, body, you know, some people, you, some people are like

01:16:23.560 jujitsu is my religion. I'm not one of those people. I think those people are, you know,

01:16:27.500 they, they, I don't know. That's, that's not a great thing to worship. Yeah. Not a great

01:16:33.460 thing to worship. So, yeah. But, um, but you, it's all about balance. This whole thing

01:16:38.440 is about balance, having enough emotional intelligence to have the conversations and

01:16:44.560 to listen as well as being heard. When you have value add, we're getting none of that

01:16:51.500 anywhere. We're getting none of it anywhere from this country's leaders. Dan Crenshaw,

01:16:55.880 I think is awesome. I think he is. Dan Crenshaw is like, bring it to us, you know, like real

01:17:00.280 time, you know, just straight right to the point, you know, in the, in the hallways, you

01:17:06.080 Dan's going to come on the podcast. What's that? I said, Dan's going to come. Oh, he

01:17:09.120 is. He doesn't know yet, but he's going to. Yeah. I think, I think, I think Dan Crenshaw

01:17:13.040 is great. I think he makes a lot of, he makes a lot of very, uh, emotionally detached

01:17:19.960 statements and ideas. Um, I think they're great. And I think, uh, I think Tulsi is great

01:17:26.160 too. That's one of the challenges though. I see with parties to the differences in parties.

01:17:29.940 If I can generalize here is I think the Republican party generally again, and conservatives, uh,

01:17:36.260 appeal to, to, to logic versus a more liberal democratic side appeals more towards emotion,

01:17:44.940 emotion and heart. And what do we know wins? Well, see that, that, and that's the problem

01:17:50.080 is you either have mind or you have all, it's all mind or it's all heart and you need to have

01:17:53.900 both. You got to have both. Exactly. So here's, here's, here's something interesting. I am having

01:17:59.020 a very hard time hiring people right now. We were looking for another 20 people and we have been

01:18:04.680 interviewing for a solid six to eight weeks. There'd be two weeks. We couldn't hire anybody.

01:18:11.120 Hmm. Why? Well, we're in an interesting time. People are actually getting aid, right? It's a

01:18:20.120 social service. They're getting aid. 600 bucks a week. 600 bucks a week. I guess that ended. I bet

01:18:24.840 that, that, that aid is like, we've learned from our mistakes, great depression. There wasn't aid,

01:18:32.260 right? There wasn't aid. There's a great depression. And in order to avoid a great recession slash

01:18:38.480 depression, we have developed a social service, which is aid. I got to think about people who are

01:18:46.160 on that aid that have been laid off and maybe they get unemployment, which a very small amount of money

01:18:51.720 and then aid to live. Is this the right move? You know, I think it is. I think it is the right move

01:19:00.240 because I put myself in their shoes, you know, and I'm working at the YMCA at, you know, 20 years old

01:19:08.040 or whatever it was. And none of the kids are there and I'm getting, you know, I was getting 150 bucks a

01:19:13.540 week or whatever, you know, now I'm getting, you know, $40 a week. And imagine having two young

01:19:18.560 kids at home and a wife. What are you going to do? You're told to stay home. You can't work.

01:19:24.740 What are you going to do? Thank God we have the capacity to assist, right? That makes this nation

01:19:33.000 great. Nobody can deny that now. The problem is, is now when that's going to be abused. So we're

01:19:40.920 actually trying to hire people, but guess what? They don't want to come to work. Right. Right.

01:19:46.320 They're getting 600 bucks a week plus 250 bucks a week of unemployment. They're getting seven,

01:19:53.800 seven, $850 a week. I know. And we're told, Oh, but people won't make that choice. It's like,

01:19:58.520 are you kidding me? They're always going to make that choice. They're always going to make that

01:20:01.860 choice. Right. Of course. They're going to make that choice. Of course. Right. So what do I got to do

01:20:08.800 as a business owner? You got to pay them more if you wanted to be there. We just did a $2 an hour

01:20:14.980 company wide wage increase. Wow. $2 an hour. So we could get more people. Right. You have. That's

01:20:21.960 the only way. We got our 401k program, which we're doing a one-to-one match. I've gotten a few more

01:20:27.980 people interested. Sure. All right. We're, we're raising the level still, still can't, you know,

01:20:33.840 it's hard to get people at 14, 15 bucks an hour or whatever, even though we're going to do a one-to-one

01:20:38.020 match 401k. Why? They're still at home getting 850 bucks a week. Right. Right. So what do I got to

01:20:43.860 do? Well, I just got to get through the gap. It's just a gap. Right. It's a gap of time. Well,

01:20:50.120 hopefully it's a gap. The aid is going to go away. Well, it has to, we say that we can't afford it.

01:20:55.560 No, but we've said that too. Yeah. Well, it's going to look at social security benefits dropping from 600,

01:20:59.920 I think 600, $400 a week. Right. Now people are starting to think about, okay, well, it makes

01:21:04.320 more sense to go back to work. Right. Okay, cool. Because that is what it's supposed to do.

01:21:08.180 It's supposed to hold you over. It's going to fill the gap. Right. And now you can go back to work.

01:21:12.580 If you are an able-bodied citizen, you should be working. Yeah. But things, once government

01:21:18.140 institutions institute these types of things, they don't go away. They don't go away. They change,

01:21:26.600 they tweak, they adjust. This person's in office. That person's in office. They go

01:21:29.880 up, they go down. Ages change. Social security benefits, for example, ages will change. They'll

01:21:35.020 continue to get older and older, but it's not going away. It doesn't, once it's introduced,

01:21:39.960 it does not go away. That's my concern. It's like, cool. If this holds us over and that's

01:21:43.660 what we need, got it. I'm all on board. We've got to be careful that we don't move

01:21:49.820 towards socialism, a hundred percent socialism. You know, you start talking about like digital

01:21:59.020 currency and, you know, like the crazy shit that's about to happen. You start talking 0.98

01:22:06.760 about a one world currency. Yeah. Well that, so that's where people get confused, I think,

01:22:11.760 and mixed up in this thing. Cause we talk about, let's take the police department. You know,

01:22:16.120 you can look at that as a, as a form of socialism, right? We, we all pay taxes and then we, we

01:22:20.960 agree to hire these individuals who will protect the public safety and the public health.

01:22:25.180 Schools are a social service, fire departments, first responders, right. EMS. Yeah. The, the,

01:22:30.500 the issue is not necessarily that it's when the state controls the means of production.

01:22:39.560 That's right. That's the issue. And the means of production, for example, is in the police

01:22:44.040 department. The means of production is saying, Pete, you have to sell this and you have to sell

01:22:49.780 it for this much. Yeah. Yeah. Yeah. That's, that's where we start to run into issues. Yeah,

01:22:54.280 no, that's definitely a problem. Now I am all in if the government needs to turn on a wartime 0.94

01:22:58.880 effort. Like I felt like, I felt like that, that first eight weeks of coronavirus and we're making

01:23:05.240 face coverings, we, we donated them to like every, I remember that, I mean, every EMS in the state of

01:23:11.260 Maine, Boston children's hospital. We were sending them all over the country. At the same time,

01:23:15.420 we made masks for the department of defense at the white house. We, and then we made masks for

01:23:20.160 Google, right. To, uh, we, we made face coverings for lots of different people. And when, when,

01:23:28.920 when the president actually said, we need people to do this, I was like, bro, this is bad-ass.

01:23:35.880 Like this is, this is amazing. I, I love, uh, there's a scene in Ford verse Ferrari. Okay. I didn't see

01:23:43.540 this movie and Mr. Ford, uh, what junior, I guess he was standing there in his office

01:23:51.760 with, uh, Carol Shelby, I believe it was. And he's got a lot of, he's got a lot of pride. And

01:23:59.680 he said, you know, what won world war two and you're looking through the window, a POV shot,

01:24:06.700 a POV shot at the Ford factory with like the smokestacks or whatever. Ford won world war

01:24:14.760 two. Hmm. Private business won world war two, our ability to be makers won world war two, our

01:24:22.720 ability to pivot and the, and, and utilize and leverage the human mind and the ideals that

01:24:34.980 America offers the opportunities that America offers to be able to pivot and to win. And when

01:24:41.120 the government called private business answered, and I felt, I felt that, you know, during this

01:24:47.540 coronavirus pandemic, I felt like we're doing something that hasn't been done in 70 years,

01:24:55.200 never would have expected to, to, to be part of a wartime effort to build face coverings and face

01:25:02.960 shields. We did a lot for the hospital up here, plastic face shields. Like it was crazy. We used

01:25:08.560 our lapels, our gear lapels, and we cut that foam in 12 inch strips. And that was our foam band that

01:25:14.260 went on your forehead. I mean, we were like, we pivoted. We had thousands and thousands and thousands

01:25:19.660 of, of lamination paper. We ran through laminators. We had a string of 10 laminators and we were

01:25:25.360 laminated in the plastic one time use. Like we, like it was crazy. It was crazy. We used our waistbanding

01:25:31.480 that we put on our undergear and we use that as the strap to go around. We pivoted, we overcame,

01:25:37.880 we adapted. And man, you take, if you start taking that away, if you start taking that away,

01:25:46.580 then this experiment is over. Yeah. And I'm going to do everything I can to keep it going.

01:25:57.280 So I know you will, man. That's why I wanted to talk to you. And that's why I've enjoyed our

01:26:01.800 friendship is what you're talking about is individual responsibility. Yes. See an issue

01:26:06.540 solve an issue with whatever means necessary. If you've got a company with three facilities and

01:26:13.080 a hundred employees, then you use that. If you've got you and your family and that's all you've got,

01:26:17.460 and those are your assets and resources, then you use that. It, but it's individual responsibility.

01:26:21.320 100%. 100%. All right, brother. I think that's good to wrap up on. I know you got to get to your

01:26:28.440 busy day. Yeah. I'm sure you got a few things going on. Oh yeah. If you wait, I'm going to try

01:26:33.080 to make it the training tonight. Finally. Yes. So good. I'll try to keep you from putting me in that

01:26:38.720 arm bar. And just because I said that you're going to put me in a dozen different. I made the mistake

01:26:46.040 of saying something like, you're like, Oh, I missed that arm bar. I'm like invisible jujitsu.

01:26:51.120 And then within 60 seconds, he threw it on me like four or five times. I'm like, damn, 0.99

01:26:55.140 I shouldn't have said that. All right, Pete, I appreciate you, man. I appreciate your friendship. 0.98

01:27:01.620 Thanks for joining us, bro. Thanks for having me. Man. There you go. My conversation with the one

01:27:06.520 and only Pete Roberts. I told you in the beginning of the podcast, you were going to walk away with a

01:27:10.160 perspective that you had not considered before. I hope that's the case. I don't even hope that's

01:27:14.340 the case. I know that's the case because I certainly have. And I certainly do every time

01:27:18.520 I have a conversation with Pete. And every time he's come on the podcast, I think this is a three

01:27:22.340 Pete at this point. I always get emails and messages and texts and everything else telling

01:27:26.960 me how great the podcast was and how valuable it was. So if you found that to be the case,

01:27:31.260 please let me know. Also let Pete know on the socials, Instagram, Facebook, Twitter, YouTube,

01:27:39.420 wherever you're doing it. Guys. Also, if you would on a parting note, please leave a rating and review.

01:27:44.440 I believe that we hit 5,000 ratings. I believe either I dreamed that or I actually saw that.

01:27:51.040 I can't remember. Sometimes they all blend together at this point, but I believe we did

01:27:54.160 hit 5,000 ratings on iTunes. Appreciate that. Please keep those coming. They go a very, very

01:28:00.100 long way in promoting what we're doing, which is painfully obvious. And that's not empty rhetoric.

01:28:05.340 It is painful for a lot of people at this point and violent and dangerous and destructive

01:28:10.020 for a lot of people that more men are needed in society. And I want to give you the tools.

01:28:15.340 I want to band with you. I want you to enlist in this mission and I want you to share it.

01:28:19.620 All right, guys, we'll be back tomorrow for Kip and I's ask me anything until then go out there,

01:28:24.500 take action and become the man you are meant to be.

01:28:27.120 Thank you for listening to the order of man podcast. You're ready to take charge of your life

01:28:31.700 and be more of the man you were meant to be. We invite you to join the order at orderofman.com.

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Order of Man - September 01, 2020

Adapt and Overcome ｜ PETE ROBERTS

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