In this episode, I sit down with my good friend and long-time co-worker, Kip, to talk about what it takes to be a man. We talk about the importance of being a man and how to overcome the fear of failure.
00:01:13.760And it's funny, you said something, and I wanted to wait to respond till we hit record about going back and listening to your first episode and how bad, how cringey it was.
00:01:25.320I leave my stuff up, even the first episodes, the first YouTube videos, for that reason.
00:01:54.860And sometimes it just takes a little bit to find your footing.
00:01:57.660Most people, I think, assume, especially if they just stumble onto this podcast or anything that they enjoy, that that person is just gifted by the hand of God with whatever they're doing.
00:02:08.480And while I will admit there are some certain skill sets or capabilities that certain people possess in order to be successful in certain endeavors, it's really just hard work.
00:02:25.040It's analyzing yourself, critiquing yourself, and then just trying to get better every single day.
00:02:31.520So what I would suggest is never discount any level of success a person has had, whether it's in the podcasting space or you see a fit guy at the gym or you see a guy who's knocking it out of the park with his marriage or a great relationship with his kids.
00:02:48.860And what's the psychology of why we do that?
00:02:51.400So we can downplay where we're at and go, oh, well, I'm just not as talented as Ryan.
00:02:57.120But if I get present to the idea that you got to where you are because of reps, then that means that I'm confronted with the idea that I have no excuses.
00:03:07.060And it's really about am I willing to put in the time?
00:03:09.800Yeah, I don't know that people do that consciously.
00:03:18.600They just – and you'll catch yourself in moments of – and I try to anyways.
00:03:22.580When I see a guy – and I still do it today.
00:03:24.780When I see a guy and I attribute his success to either luck or an immutable characteristic.
00:03:30.340If I do one of those two things, I probably don't get it 100 percent, but I try very quickly to say stop.
00:03:38.700Even if it's true, and I don't think it is, but even if it were, nope, we're not going down that road.
00:03:45.300That is not a path I'm willing to explore because it does nothing for me because I'm not whatever fill-in-the-blank reason that person is successful.
00:03:55.620It's just not helpful, so I don't even go down that road.
00:04:12.520I missed last year, but I'm telling you what.
00:04:15.400It is – this is actually what I was going to do for my headline is talk a little bit about this and not get into the specifics of Winter Strong itself.
00:04:22.960But when I was going through everything I'd been going through over the past couple of years,
00:04:26.520I really took a hiatus on traveling around, going to different events, being in different places and communities and organizations just because I was so focused on what was going on with me personally.
00:04:39.620And it's not always convenient, right?
00:04:41.960You know, you had to fly and get out to South Carolina from Utah, and I had to take away four or five of my days of things that I could be doing here.
00:04:50.540So it's not always convenient, but, man, if you weren't finding ways to be around other men that motivate you, that inspire you to be part of a community that you're interested in –
00:05:02.700with Sorenex specifically, it's strength training and hunting, which are two of my favorite things.
00:05:09.480So if I'm not taking the time to invest my time, invest money, invest in other people to go out and do these things, I really feel like I'm wasting life.
00:05:19.700I can make every excuse, and I have every excuse not to go.
00:05:25.780I want to spend time with my girlfriend.
00:05:27.120I mean there's so much that I could come up with, and all of those stories ran through my head.
00:05:30.780And yet I decided to go, and I'm so grateful I did because from the minute I got there, you see old friends you haven't seen for a year, and you connect with people who you've never met before,
00:05:40.800or you go deeper into a conversation with somebody that maybe you've been friends with for years, and they have their own personal struggles that you had no idea of what they were going through.
00:06:15.800We're going to be learning from each other.
00:06:17.180We're going to be pushing on each other physically and mentally and emotionally.
00:06:20.040And you're going to walk away not only as a better man, a more capable man, somebody who knows what you want to do the rest of 2025, but you're going to have, I'm not going to say 100, but you're going to make two or three connections that could potentially become lifelong friends.
00:06:38.580And I only say that because that is exactly what happens to me every single time I go to an event.
00:06:44.820And I might not talk to that person for another six months or another year, but there are people who have become lifelong friends because I invested a few hundred bucks.
00:06:54.220I took a weekend, and I did something outside of my comfort zone to put myself in proximity to people that I want to be like and be inspired and motivated by.
00:07:14.520I was kind of hoping the Eagles would win.
00:07:17.820But my takeaway from the game was the head coach of the Eagles during the interview post-game.
00:07:25.340And he said something to the extent of that greatness can't be, you can't have greatness, individual greatness without the greatness of others from a team perspective.
00:07:39.360Like, I literally grabbed my phone and I wrote that down.
00:07:42.460I'm like, how critical it is that who we surround ourselves, and it works in perfectly with your headline, who we surround ourselves with matters.
00:07:51.780And the greatness that is made possible in each of us is often influenced by who we surround ourselves with and the greatness of people that we interact with, that we choose to band with.
00:09:08.260And I think we downplay it a little bit or we add meaning like, well, you know, they're my friends from a long time ago.
00:09:16.200And we're not suggesting that you have to be cold and hate them and not love them and see them for wherever they are and whatever talents and gifts that they actually have.
00:09:26.960But I think the inventory of it is the first step.
00:09:30.600You have to really ask yourself, right?
00:09:32.500Am I surrounding myself with the right people?
00:09:34.780And if you're not, you know, and I'll just grab something from your playbook that you always talk about is go where those people are.
00:10:18.900I would even take it a step further than just an inventory because sometimes when we hear inventory, you're like, oh, yeah, my friends aren't the best and that's my inventory.
00:10:26.920It's like, no, that's not what we're talking about here.
00:10:29.360What I'm saying is let's just take the 10 closest people to you.
00:10:33.200You know, you've got your wife, hopefully, your kids, maybe some family.
00:10:36.960And then you've probably got two or three closer friends, maybe their work acquaintances or family members or friends, like you said, from high school.
00:10:47.400When we say inventory, here's what I mean.
00:10:50.420Who do I need to carve out of my life or at least put in a box?
00:10:55.280Because there are people who you need to package up in a little box and that's where they belong.
00:11:00.100And it's not anything about their worth as human beings and you don't need to spit on them and beat them up and all that kind of stuff like you're talking about.
00:11:06.980Of course, that's not what we're saying.
00:11:08.640But you shouldn't be spending time with those people.
00:11:11.500Now, if your family members want to come over and you guys have a Super Bowl party for the family and all that kind of stuff and that's planned, that's the box.
00:11:21.160But I'm not going to invite you to hang out with me on the weekend.
00:11:25.160I'm not going to invite you on the conferences and the events that I attend because I don't want you and your attitude and your negativity spilling over into this aspect of my life.
00:11:36.920So I will put up with you at family events.
00:11:40.380I will put up with you at work because I'm required to and I want the work environment to be a healthy environment.
00:11:46.220But that's the box in which you belong and you don't get to leave that box in my world.
00:11:50.280And I think a lot of guys have a hard time doing that out of a sense of loyalty in some reasons, in some cases, out of a sense of being nice in some cases, and then just out of a sense of ignorance.
00:12:06.220They're not even aware of how damaging and toxic this person is in their lives.
00:12:10.140So I would really, when you do this inventory, spend some time thinking about the two to three people who you need to package up and allow to operate inside of that little capacity in your life and no more.
00:12:22.680And then to your point after that is, okay, where do I go to meet strong, fit individuals?
00:24:31.660And if you moved on to just another relationship, if you just moved on to another job, you just wasted this hardship and you didn't learn from them.
00:25:00.520You know what's so crazy about this, Kip?
00:25:02.920Is I know there is – literally there are millions of men out there who are so afraid to assert themselves because they're afraid of rejection.
00:25:34.980Everybody already thinks you're a failure.
00:25:36.440If you can learn to assert yourself – I'll give an example and I don't need to get into the specifics necessarily, but my girlfriend and I had a disagreement on a comment that I had made on the podcast a couple of weeks ago regarding women in law enforcement.
00:25:54.840And she explained her position and I explained mine, and she did not like my position, but it's my position.
00:26:03.620And I – like I'm – what do you want me to do?
00:26:40.800They want somebody who has courage and balls and audacity but can also be humble and willing to explore other options and avenues and ideas.
00:26:52.920But at the end of the day, your wife isn't interested in you being a passive little child.
00:26:58.020She's interested in you saying, hey, I'm not happy.
00:27:01.520So – because she already knows that.
00:35:56.380And you're like, Oh, actually we're going, we're doing a little bit of a road trip, uh, to, you know, the Northeast and we're taking the truck cause we're going to go, you know, skiing up there or whatever.
00:36:36.740Joe Gunter in thinking about putting in the best work and getting the most out of battle team experience.
00:36:42.900I had this thought and question the other day.
00:36:45.200When I think of some of the best teams that I've been part of, they are teams that I shared some kind of battle teams where we stood shoulder to shoulder, physically fought the odds together through those battles.
00:36:57.060We forged bonds and trust, loyalty, and brotherhood.
00:36:59.940We don't have that on these teams in a way that physical battles forge men.
00:37:04.340The question would be, how do we create that dynamic?
00:37:10.100When men work together towards a common purpose or against a common enemy, they forge deeper bonds.
00:37:17.760This is why men who are in horrific situations, whether it's natural disasters and emergencies, active shooter situations, military combat, even sports, build and forge lifelong friendships through the struggle of those circumstances.
00:38:36.020And then, of course, inside of, outside of that work, inside of the brotherhood that you're doing on a regular basis, what I would say to you is very similar to what we shared with Sean.
00:38:47.340Sean, we were pretty, I wouldn't say we were hard on Sean, but we were pretty forthright with Sean earlier.
00:39:04.460I could have danced around the answer and you could have given a softball answer and you could have, you know, rubbed his tummy and made him feel better about his life choices.
00:40:41.920And more importantly than that, tell me how it's going to change.
00:40:44.320If all of you guys build a culture on your team around that concept, I promise not only are you going to see more results, but you're going to forge deeper bonds because that's how men communicate.
00:41:05.880Part of this, Joe, is like what you're willing to enlist people in what you're about.
00:41:09.840If you're being superficial on the battle team like, oh, yeah, I'm doing my things, but you're dealing with a battle at home and you're not sharing that with your team, then of course you're not battling it together because you're not letting them in.
00:41:25.820So there's a level of kind of authenticity that you need to bring to the table, openness that you need to bring to the table so those guys can battle with you.
00:41:35.400There's many ways that you guys could do this.
00:41:37.440I remember years ago, it was kind of interesting.
00:41:40.260I don't know what book it was, but probably Goggins' first book, and we were covering it in the Iron Council.
00:41:46.760And for whatever reason, everyone's riled up.
00:41:49.940You know how Goggins gets everyone all kind of like – we all want to run.
00:41:58.220But it was Tony Erzy, and Tony's like in the spirit of this month, I'm going for distance this Saturday.
00:42:07.440And I'm like, you know what, I'll join you.
00:42:09.480And another guy's like, oh, I'll join you.
00:42:11.440And before you know it, our entire battle team in different locations geographically dispersed across the U.S., we're all running on treadmills or outside seeing how far we're going to go.
00:42:24.920We didn't say we're going to run five.
00:42:26.580We just said we're going to run distance.
00:42:29.900Before you know it, I ended up running 16 miles, right?
00:42:32.580And then someone else is like, dude, I'm going for 20, right?
00:44:56.900And then on the opposite end of the spectrum, there's the egomaniac who wants all the accolades, all the praise, all the notoriety, do everything himself, be acknowledged, be recognized, be appreciated, and isn't willing to bring other people in, vacate roles to allow other people to fill in and step up.
00:45:17.660Look for new ways to do things because he has it all figured out.
00:45:22.280So the two leadership problems I see are opposite ends of the same spectrum.
00:45:28.060No responsibility and wanting all of the praise, notoriety, and accolades that come with being a leadership position.
00:45:35.480Yeah, and that ladder is just going to operate in the space of what I just say, unrighteous dominion, right?
00:45:43.440There are going to be positions of authority, and they're going to be miserable.
00:45:48.900Miserable themselves and miserable to work with.
00:48:17.720If at work, in the Iron Council, for example, if I have to lead every battle team because there's nobody else who could lead effectively, I let all of you guys down.
00:48:31.360My job is to create opportunities that other people can build themselves into.
00:48:39.600That's, to me, what it means to be a leader.
00:48:41.640And that's why we have 55, or whatever it is, battle teams and battle team leader mentors.
00:48:47.900And I do relatively little because we have so many qualified, capable men.
00:48:54.400And at the risk of sounding arrogant, that only happens if I get my ass out of the way and let people get into those spots and those positions.
01:08:12.400Did the thing I wanted to do anyways, because he said I couldn't do it.
01:08:16.220And immediately the business started to grow.
01:08:19.600Very long story short, that decision where there was some opportunity there that I was willing to jump into and they weren't willing to do it.
01:08:28.640And I did it anyways and took the risk to do it anyways springboarded me into what we're doing here with Order of Man.
01:08:34.320I never would have had a podcast because they told me, you can't podcast in this business.
01:08:50.420I understand the regulations, especially in finances.
01:08:52.760And I abided by those rules, but I did it anyways.
01:08:55.840And that's the exact reason why I have a podcast today and why it's doing so well 10 years later, because I never listened to what people said I could and couldn't do and looked for opportunities where none existed before.
01:09:09.780Well, and, and to dissect that a little bit, Ryan, most guys don't even have the conversation with the boss, right?
01:09:17.920Like they'll go, oh yeah, that, that they'll listen to that story and then say, they'll jump to the action, but they'll skip the part where you assertively communicated up the chain of command and said, I have an idea.
01:10:43.200But the point is, is now that we've been in leadership roles later in our careers, how often are you inspired when someone comes to you, Ryan, and says, Ryan, I have an idea.
01:11:28.640The other side of this is if you're listening to this and you are in that position of authority and power that you hear what we're saying and you acknowledge it when people have ideas.
01:11:39.840Even if they're dumb, I think it's really, especially when we get busy, I've had people present ideas and I've really been cognizant of the way that I respond and what my response is training people to do.
01:11:51.840So, for example, if my kids come to me and they share, I don't know, some dumb story about something I don't want to hear about and I roll my eyes and I'm like, hurry and get to the point and I act agitated or impatient, which all might be true, if I act that way, the result is that they don't come share things with me.
01:12:16.020So if an employee comes to you and says, hey, boss, I got this great idea, even if it's a bad idea and you're like, I don't have time for that bullshit right now, like, can you just go do your work and like, don't, we'll talk about it later.
01:12:31.540What you're asking them to do is to never come to you with an idea again.
01:12:35.940And then I've heard people that have the balls, the audacity to say, my employees don't ever take initiative.
01:12:52.380Okay, maybe, but he did the thing that you're complaining people aren't doing.
01:12:58.020And it's you who told them not to do it because of your attitude about it.
01:13:03.080But so, yeah, I think we need to be more aware of what our response is training people to do.
01:13:11.500It's either an incentive or a deterrent, as they would say in the political warfare landscape.
01:13:20.380You're either incentivizing people to behave a certain way or you're deterring them from behaving a certain way.
01:13:25.640And as men and leaders, whether it's at the family level or the corporate level, we ought to be aware of what our responses are incentivizing our people to do.
01:13:41.260We got some over on Facebook, so we'll address those next week.
01:13:44.420Those are always really good questions.
01:13:45.860I have just been excited about the level of questions that we've been getting lately.
01:13:50.380I don't know what's changed or if guys have just been around long enough where they don't want to be, you know, speaking of incentives, mocked for asking us dumb questions.
01:14:00.320But the questions that we get are good.