Order of Man - Become a Brand Builder

00:00:00.000 All of us are building a brand at any given point, regardless of if we're intentional about it or

00:00:04.060 not. So whether you're trying to convince your kids to do the chores or get that lady to go on

00:00:08.360 a date with you, secure a promotion with your boss, or solicit clients to do business with you,

00:00:13.580 your credibility and influence spells the difference between success and failure.

00:00:18.380 Today, I'm joined by a man uniquely qualified to discuss this topic as he's been a major,

00:00:23.260 major player in Monsters branding and marketing, and eventually working closely with the UFC to

00:00:28.260 sponsor fighters. His name is Hans Molenkamp. And in this conversation, we talk about what it means

00:00:34.260 to be influential, how to build powerful relationships, the power of exploring many

00:00:39.400 different areas of interest, and ultimately how to become a brand builder. You're a man of action.

00:00:44.880 You live life to the fullest, embrace your fears, and boldly chart your own path. When life knocks

00:00:50.240 you down, you get back up one more time. Every time, you are not easily deterred or defeated,

00:00:55.900 rugged, resilient, strong. This is your life. This is who you are. This is who you will become

00:01:03.020 at the end of the day. And after all is said and done, you can call yourself a man.

00:01:08.620 Gentlemen, what is going on today? My name is Ryan Mikkel. I'm the host and the founder of this

00:01:12.640 podcast, The Order of Man. I want to welcome you to this podcast. Before I get too much into the

00:01:18.480 conversation today, I want to apologize first and foremost. I know there's a lot of noise in the

00:01:23.620 background. That's because I'm sitting in an airport in Denver during a layover. Unfortunately,

00:01:28.040 I missed my flight yesterday. I was having a powerful conversation with Tate Fletcher,

00:01:32.560 who I know a lot of you guys know, and we adapt and overcome. So here I am sitting in the airport

00:01:38.140 in Denver. And as people walk by me, they're giving me strange looks, wondering what it is I'm doing.

00:01:43.960 And of course, having their conversations. So you're going to have to deal with that. Now,

00:01:46.980 I will say that the interview portion of this with Hans, the actual conversation is clean. So you

00:01:52.460 won't have to deal with the background noise in that, but you will during these announcements.

00:01:56.000 And by way of announcements, for those of you who are just joining us for the first time today,

00:02:00.540 this is a movement about reclaiming and restoring what it means to be a man, a protector, a provider,

00:02:07.700 a presider. And what we're trying to do is give you all the tools and the conversations and

00:02:11.740 resources and direction and guidance that you need to step up more fully in your life as a husband,

00:02:16.580 a father, a business owner, a community leader, whatever facet of life you're showing up as.

00:02:21.840 I don't have a whole lot of announcements as later this week, I'll be moving to Maine. So I've got

00:02:27.900 my head down and trying to get everything finalized and packed up. So we've got a busy week. We are

00:02:34.020 going to be out there again next week. We're leaving or the end of this week, we're leaving

00:02:37.920 and be out there next week. And really excited about that opportunity and want to thank you for

00:02:41.900 helping make that a reality. We're going to have some dates on some events that we're going to be

00:02:46.000 running out there in the end of July, I believe is when we're going to do that, but we'll get you

00:02:50.940 those dates soon. So no other announcements other than that. I just want to get right into the

00:02:54.940 conversation because I've got a powerful line, one lined up for you today. His name is Hans

00:02:59.740 Molenkamp. And I know a lot of you guys are probably familiar with him. Some of you are probably

00:03:03.880 following him on Instagram. And if you're not, I would definitely suggest that you do. He is a

00:03:09.260 fascinating individual. He's a bit of a modern Renaissance man, I guess you'd say in that he explores so

00:03:17.140 many unique interests and activities from photography to skateboarding, to surfing, to

00:03:23.520 marketing, mixed martial arts, a little bit of everything. And he's arguably one of the most

00:03:28.480 influential people connected with the UFC. And if you follow his Instagram page, you'll see as he's

00:03:34.960 connected with guys like Rampage and Conor McGregor and just about everyone in between. He initially got

00:03:40.940 started marketing and branding in the mid nineties with Osiris shoes, uh, then onto a key component of

00:03:47.220 monsters, marketing, branding division, and eventually becoming, uh, a liaison of sorts between

00:03:52.720 monster, uh, professional fighters and the UFC. And today he's here to share his story from humble

00:03:58.620 beginnings, uh, to going on to work with some of the most elite athletes in the world.

00:04:04.660 Yeah. Well, and, and you do have a lot of cool stories. That's, that's why I wanted to talk with

00:04:08.740 you and I'm glad, uh, Keith introduced us for sure. Yeah, no, I'm, I'm pumped on that. It's, it's,

00:04:13.160 it's, I've held back for many years. Like I've had a lot of people ask me to do, you know, tons of

00:04:18.820 like, you know, random podcasts and just, just jump on this, talk about my story. And I just was like,

00:04:24.140 eh, you know, I kind of just held back. But then nowadays, you know what I mean? Like I'm seeing a

00:04:28.400 lot, like you guys are like, you, you do a really good one. There's some really good ones out there

00:04:31.540 that I'm willing to talk to, but, um, I just, you know, I just, I just didn't do that many. And then the

00:04:36.400 ones I did were just kind of like, ah, you know, smaller ones and just kind of buddies and stuff.

00:04:40.260 And so now it's like, it's, it's, I feel it's time to at least get, I didn't, there's just a lot to

00:04:44.440 talk about. And there's a lot of people that don't really know my story. So when you, I mean, like,

00:04:49.000 you know, when you see it just from a social media perspective, um, it can be quite confusing.

00:04:54.960 Yeah. Yeah, for sure. I mean, there's so much going on, right? So it's hard. I get this question a lot

00:04:59.400 as guys will ask me, so what do you do? And I'm like, well, I have a podcast and I talk with men and

00:05:04.640 they're like, well, yeah, but I don't really get it. You know what I mean? And I think,

00:05:09.100 I imagine you probably get that a lot as well. Um, I just get, people don't fully understand.

00:05:14.160 Cause I mean, you know, if you, if, unless you work with me and you work in the same space I'm in,

00:05:18.320 you don't really know the real capacity of like who I am and what I do, if you're just basing it off

00:05:24.640 of what you've seen on social media. So you're basically subjected to like what I put out there

00:05:30.700 and what I put out there is, you know, obviously I'm looking to, to create content that people

00:05:35.900 want to look at and see, and that will get around as much as it can. So I'm not always putting up

00:05:40.260 like a hundred percent work related things that like you would have a better description of who I am

00:05:46.680 as, as, as a, you know, as my, my occupation or anything. In fact, I don't know if you saw the post

00:05:51.120 today that I put up from this kid that just sent me a random crazy shit to me.

00:05:55.040 About go be a bus driver or whatever. Yeah. I mean, I, on one hand, I thought the,

00:06:00.840 the, the sheer irony of, of him saying that he just thinks I'm some guy that like is on social

00:06:06.060 media breaking bats and that's my job and not even knowing or even taking the time to research who I

00:06:12.280 am and just like putting it out the way he did it with this crazy amount of hate, you know? Um,

00:06:18.300 it was, it was like, okay, I guess, I guess, you know, like it on one hand it works, it's working

00:06:23.780 like with the content I'm putting out. But on the other hand, you know, I would definitely like

00:06:27.400 to, you know, I like to have the message out there a little more clear on, on who I am, what I do,

00:06:31.480 what I've done and you know, how I could help people. Well, it's not working in the traditional

00:06:36.380 sense that I think a lot of people see, right? You go in, you punch in your nine to five,

00:06:40.760 you get the golden watch when you put 40 years in. And so I think because it's so different than it

00:06:45.340 was, gosh, maybe even 20 years ago, people still have a disconnect between what work actually looks

00:06:53.400 like. Like one thing I get a lot is like, you're dinking around on Facebook all day. It's like,

00:06:56.660 that's hardly what I'm doing. I mean, that's, that, that was, I mean, up until November of 2017,

00:07:02.840 um, you know, we ran a footwear business for close to, you know, 18, 19 years.

00:07:09.540 And that was Osiris, right? Yeah, we did that. That's what we did. We were there every morning.

00:07:13.400 We left every night, whether, you know, we, we, we had it, we walked, we came to the office,

00:07:17.980 you know, we worked at the office, we did the, we did the office thing, you know, and it was,

00:07:21.940 there's a certain point in time where some of us like, well, especially the, the, the younger

00:07:26.860 ones of that were, were a part of it. We're like, dude, we can do these kinds of things. Like we

00:07:32.620 don't need to be here. Like we're just, we're just becoming a part of a machine by doing this

00:07:37.880 and creatively and just like how things were going. Like it just, it wasn't really working

00:07:43.060 for a lot of us, but we still did it and we did it for so long. And then when, when that kind of

00:07:47.600 just like blew apart, I went and did my own thing. All of us actually went and did different

00:07:51.540 things. And, and it, for me, it was the best thing that could have ever happened. Cause now I'm,

00:07:56.060 you know, I've got like multiple things that I'm doing and it's, it's just, it's changed my life.

00:08:01.600 And that would never have happened if I was still, you know, doing the shoe thing, you know, on a,

00:08:05.840 on a nine to five basis, like we used to do. And that's the thing is that you get completely

00:08:09.580 limited and subjected to this. You're like, you know, like I said, it's, it's just a machine.

00:08:14.360 You're there and you go and you, you punch your clock and you leave and that's it.

00:08:17.440 And, and that to me is like, it's just a, it's not the way I ever want to do business

00:08:22.660 ever again. You know, and I won't, I will never go back to doing, doing something like that.

00:08:26.120 What do you see as being the problem of that for you?

00:08:29.340 Um, it's just the monotony and, and basically, you know, it's, it's this institutionalized way

00:08:35.200 of thinking of how you should be running a business. And the true reality is, is that the people that

00:08:40.360 are there that are sitting there nine to five, they're not working nine to five. They're sitting there

00:08:45.260 and they're walking around and they're, you know, conversing with other people that are in the

00:08:48.740 office. They're probably on the internet now looking at stuff and, you know, they're, they're,

00:08:53.600 they're sitting, they're waiting for that next potential meeting that's going to happen within

00:08:57.000 the office or they're, you know, kind of just slowly working on things and being very unproductive

00:09:02.700 in which if you look, if you change it up and you look at how this, this, you know, world has

00:09:09.400 evolved, you could do the same thing and you'll get way more out of, you know, the people that

00:09:14.780 you're employing and you're working with, if you don't subject them to those, you know, almost

00:09:19.240 prison like rules. And, you know, I mean, that's, and that's how I'm able right now. I'm fully able

00:09:24.920 to, you know, I work with multiple businesses, large businesses and how I do it is that I've

00:09:32.020 taken the skillset that I've developed over the last, you know, 25 years of, of being, you know,

00:09:36.720 in the, in the employment industry, doing everything I've done. And I just, I apply it to,

00:09:41.300 you know, the things that they need and I could do that for multiple companies and I don't have

00:09:46.020 to just be stuck in one office doing one thing for one company. And then just, you know, driving

00:09:50.900 to that office and just go, ah, you know, just, just living this mundane life of something I choose

00:09:56.520 not to do nowadays. Yeah. Well, I think a lot of guys will look at you or even just seeing it on

00:10:00.940 social media and think, well, I want to have this guy's life. Like he's obviously influential. He's got

00:10:05.000 incredibly influential friends and people that business partners and people he's spending time with.

00:10:09.920 But then you talk about this skillset you've developed over 25 years. What, what would you

00:10:14.440 define that as that's allowed you to create this freedom and flexibility in your life?

00:10:18.900 Well, look, I mean, you know, I, I came up in the nineties and so pre-internet, pre-digital,

00:10:26.460 pre-everything, you know, involved with a, with a computer, you know, I was 100%, you know,

00:10:33.820 you know, doing this manually on my own to, to try to make things work. So as I was developing

00:10:40.180 and building businesses, I had to learn multiple skillsets to, to get me to where I wanted to go.

00:10:46.460 I worked at the action sports industry, you know, my whole life. That's the only thing I've ever done,

00:10:50.080 you know what I mean? Outside of, of, you know, working with my dad, you know, building skylights

00:10:53.780 when I was a kid, I, I mean, like I went straight into right, you know, from school and went to,

00:10:58.060 you know, I graduated high school, went to college. And when I was in my last year of college,

00:11:03.440 I got hired to work at a, um, skateboard apparel brand. And when I was there, um, I developed and

00:11:11.940 learned an interesting, you know, set of skills that have been applicable to my, you know, daily

00:11:16.680 routine, everything I do today. And I can share that with other companies and, and build out,

00:11:21.400 you know, these programs that are successful and, and, uh, you know, make them work, you know,

00:11:26.800 and, and I, and I can show the ROI and I mean, and, and, and it's all of it, you know, it's like

00:11:30.080 everything from, you know, the, from the photography to the design, to the marketing, to the, you know,

00:11:34.320 the connections and the, uh, the distribution that I have within, you know, the, the action sports and

00:11:39.840 the, and the combat sports world outside of that too, you know, in arts and entertainment,

00:11:43.180 I've been doing it for all these things for, for so long. Yeah. Well, I don't want to put words in

00:11:47.920 your mouth and correct me on this if I'm wrong, but it looks like from the outside looking in that

00:11:53.580 you're exceptionally good at marketing, that you know how to take a product or an idea and make it

00:12:00.960 interesting, make it viable, share a story around it and get people hyped up on it. Is that what you

00:12:07.020 say your skillset is? Yeah. My skillset is 110. I mean, like sales and marketing are, are my skillset.

00:12:12.040 I mean, I know how to sell a product. I know, I know, and I know how to bring that pocket product to

00:12:15.920 light. So people know about it, including myself. I mean, again, I mean, I just was sitting down,

00:12:20.800 you know, with a colleague just an hour ago in, in a year ago, almost a year ago, like exactly.

00:12:29.220 I had started this little social media journey in the sense that before, you know, I got serious

00:12:36.780 about it. I was just doing the normal social media that 90% of, you know, everybody out there does.

00:12:42.100 I was, you know, just, you know, taking some photos, putting them out. Showing your cat or whatever else.

00:12:46.180 Yeah. Well, showing my kids, showing my family, just, just doing the normal run around of, of,

00:12:51.980 Hey, you know, this is my life, not my business, not like, not these other things. And then I

00:12:56.820 started to realize like, wait a second, hold on. I'm the one who's telling all these athletes and

00:13:02.800 I'm the one who's telling all these influencers and I'm telling all these people what they need to

00:13:07.140 be doing. And I'm not even doing it myself. Like, hold on for a second. Like I need to, I need to,

00:13:13.260 I need to be, I need to not only set the example, but I can show them how, like, you know, in one

00:13:19.620 year time, I could also, you know, I could also do something and, and create this whole like little

00:13:27.240 world that people could look into and see all these facets, not only of me, but just like,

00:13:32.480 and seeing other versions of other people that I'm around that I get to see all the time.

00:13:36.180 And that's what I wanted to bring. And that's what I started to do. And it started to work.

00:13:39.580 Like it really worked. I mean, like I went from having, you know, some followers and people that

00:13:44.240 were like, you know, like, you know, like obviously the friends and the colleagues that were following

00:13:46.940 me to like, to new people, to like a lot of people that like have just like, it's, it's growing daily

00:13:51.740 in a way that, you know, I think people are interested in, you know, the business aspect of what I do,

00:13:57.940 but they also enjoy seeing this colorful content that's being produced that, you know, I put thought

00:14:03.680 into and like I said, I try to, I try to offer different, you know, like just, just ways to look

00:14:12.200 at these like people I'm around. And I think that's insightful. And it's also, I think not only does

00:14:17.160 it help them with their marketing, but it also shows that like, look, everyone, we're all real

00:14:23.460 people. And like, you know, I work with these guys and I also, you know, I train with them and I'm like,

00:14:27.980 we're all, we're all cool and everything. This is how it is. This is real life in a sense for me.

00:14:32.020 And so I want you guys to see it. And that's what I do, you know, and it's, uh, it's, you know,

00:14:37.280 it's been fun and, and it's, it's, it's growing and, and I'm, you know, obviously I'm working to

00:14:41.760 take it to, to new levels and, and, and develop new things with it. Yeah. I think that's what I

00:14:46.700 enjoy a lot about what you're doing is we see a different side of people. And, and I actually

00:14:51.260 think that that's probably the shift in social media is I think for a long time, as long as it's

00:14:57.160 been around, we've used it to, uh, show our highlight reel and put everything through

00:15:02.000 a filter and really tell this very cleverly crafted story about who we are, whether or

00:15:07.800 not it's accurate. But I think more so, and this is what I like about what you put out

00:15:12.700 there is like you said, you show the humanity of it. You show a different side, you show the

00:15:17.200 realness and the genuine nature of your life. And some of the most influential people on the

00:15:22.620 planet, which is, I think what most people have a craving for, like, we don't want to be

00:15:26.840 faked out. We want to be involved in a real way. Yeah. And I, trust me, I get in trouble

00:15:31.580 all the time, all the time for showing too much or what? No, I mean, like it's, it's one

00:15:36.060 of those things that like, look, I mean, the truth of the matter is this, is that I'll take

00:15:41.000 the hits and I'll know that there's going to be a gamble when I put something out that

00:15:45.660 could potentially be like, you know, I mean, it's just, it's just at that point where somebody

00:15:49.740 could be like, you know, this is like, you just kind of nailed it. This isn't a part

00:15:53.920 of my, my highlight reel. Like, why are you putting it out there? And I'm like, well,

00:15:57.760 like, you know what, man, this is just a deal is that it's what really happened and it's

00:16:02.940 real. And you know what, like, this is a deal. Like if you're around me, just realize

00:16:07.340 that unfortunately, like, like I like to tell real stories and you know, it's just, it's

00:16:13.980 just what it is. I mean, and all, I mean like, look, I'm never going to put something like

00:16:17.100 if I know for a fact, they're like, Hey, please do not. Right. Right. Right. But I thought, but

00:16:20.540 if it's one of those things and like we're training, we're messing around or if I'm

00:16:23.300 telling a story, I just tell the truth. And you know, like that kind of stuff in the

00:16:26.560 past, it's, you know, it's, uh, there's been times where I've had to have some

00:16:29.380 conversations and like, it's obviously bummed out a couple, you know, people like

00:16:33.600 on how it's been done. But I mean, I stand behind everything I put out and it's not

00:16:36.800 like I'm not, I'm not going and I'm not, um, trying to manufacture up anything.

00:16:41.700 That's not true. I don't need to, you know? And so whatever it may be, you know, it's

00:16:47.600 like, I mean, we're out there and, and some of the training videos, like they're funny

00:16:51.020 and they're fun and some of the stuff like that, that, you know, um, it has anything

00:16:55.900 to do with, with, you know, how I feel about something. It's just what I feel. And I don't

00:17:00.660 take that back like the post today. Like I've had a lot of people going, dude, why would

00:17:03.900 you put this guy up there? Why would you glorify him? Blah, blah, blah, blah, blah. And I'm

00:17:06.580 like, I'm not glorifying. And what I'm doing is I'm the guy that's actually, you know, putting

00:17:11.380 something out and not letting these guys fucking continue on trying to be bullies behind the

00:17:15.320 scenes. I'm not doing it. Like, I'm not going to wake up to a guy that is no, knows

00:17:19.120 nothing about me and throw me and just basically talk so much shit to the point where, you

00:17:24.080 know, I'm reading and going like, this is so unbelievable. I'm just going to put them

00:17:26.860 on blast. And I did. And I did it in a way that was like, you know what, man? Like if

00:17:31.720 you want, if you decide you want to, you want to go and you want to be that bully and you

00:17:35.340 want to go and, and, and, you know, be the troll that's going to try to ruin somebody's day

00:17:39.520 by talking shit like that. Well, guess what? It's going to come back to you too. And that's

00:17:43.280 just it. Is that like, I guess I don't have any, I don't have a filter when it comes to

00:17:46.900 that kind of stuff. Well, I think it also putting that kind of stuff out there. Cause

00:17:50.060 I get the same thing when I, when I share something like that, but I think what it does

00:17:53.640 is it lets other people know who have a desire or interest to put themselves out there, how

00:17:59.260 to deal with that. And the reality of the situation, which is anytime you open your mouth, anytime

00:18:04.900 you share a story, anytime you put yourself out in the world, there's going to be somebody

00:18:09.160 who's going to come at you and you've got to be prepared for that. If you're wanting

00:18:13.040 to do this, otherwise you're going to be set up for a rude awakening when, when these types

00:18:18.780 of people come at you over nothing.

00:18:21.540 Yeah, no. And I get it all the time and it's not like, he's not the first guy that's happened.

00:18:24.540 I mean, I've got some weird, I mean, I don't know if you see that there's some weird,

00:18:28.200 Oh yeah. Strange stuff.

00:18:29.600 This guy was just, this guy was just a little bit different just because he was so aggressive

00:18:33.900 in, in how he was trying to, you know, just trying to say that he thought that I was

00:18:40.320 something that I wasn't. And I guess for me, it was, it was just, it was a sad reality

00:18:45.480 on how, you know, this, how newer generations aren't reading the, the actual content. They're,

00:18:52.140 they're watching it, but they're not reading it and they're not seeing, they're not thinking

00:18:55.140 and they're not thinking about like, okay, you know, I'm seeing a photo, but let's read

00:18:59.780 what actually happened within that photo. Let's read about the, uh, the history or the backstory.

00:19:04.820 Right. Yeah. I mean, like, I mean, there was another one being like I, there was, I had a

00:19:08.260 million people hitting me up about, Oh my God, I can't believe you caught Hoist Gracie

00:19:12.200 in that, in that, um, in that footlock. I go, I didn't catch him in a footlock. I go,

00:19:15.540 did you read it? No, I just saw the video. I'm like, I go, listen, I go, it was an instructional

00:19:20.100 video. We were, I was detailing how to do the footlock with him. It was like, who would

00:19:25.900 have, there's no way I'm going to catch him in that footlock. And, and it's like, I mean,

00:19:29.700 like, first of all, like, I mean, I'm surprised that you would think that, but second, I'm just

00:19:32.860 surprised that you didn't even think about looking at the actual content that was below it

00:19:36.420 that says, please read. Right. Right. Right. You're just not even thinking about that. And so,

00:19:42.000 you know, you think about it and just in a, in a way that like in society nowadays that people just

00:19:47.200 are so quick to judge and so quick to jump on people because they just, they see what they

00:19:52.700 want to see and they're not thinking about everything else in between. And that to me is

00:19:55.780 somewhat of a little bit of an issue. Well, and, and for all the benefits of social media,

00:19:59.960 I mean, frankly, you and I wouldn't be having this conversation if it weren't, uh, we wouldn't be

00:20:03.460 impacting millions of men if it weren't for social media. But the downside is that we're

00:20:07.820 encouraged to look at it from very short, rapid fire synapses, right? Just, just this quick moment

00:20:12.960 in time, try to paint the story as quickly as possible. But that's why I like to your point

00:20:17.140 earlier about podcasting, if you've ever decided to start one is because we can have this type of

00:20:21.560 conversation for an hour plus or longer and really get into more of the specifics and really

00:20:27.480 get into the backstory, which I think again, people are craving, which is why podcasts do so well.

00:20:33.460 Yeah. And, and you're getting, you're getting a completely different audience with the podcast.

00:20:37.780 You're getting, I would say you're getting a way more well-educated, um, audience that wants to,

00:20:43.220 that's absolutely right. You know, they clearly want to learn and they clearly want to listen and

00:20:46.960 they're, they're, they're gonna, they're gonna really, you know, take the time to, to just figure

00:20:53.260 out what you're trying to say and, and learn about either you or learn about your mission or learn

00:20:59.080 about anything in between that, that kind of sets you apart from everybody else. And, and that's

00:21:04.880 why from, again, that's why I'm way more apt to be doing things like this than I used to be just

00:21:10.900 because of how I've seen social media become, you know, like there's just, there's just inconsistency

00:21:18.880 sometimes I would say that like, sometimes you're like, Oh, I really feel like I affected some people,

00:21:22.440 but then you're like, okay, I put something else out and like, they fully just, it went over their

00:21:26.460 head. And it's not like their fault. It's just, it's just, I may have not, I may have not, you

00:21:32.720 know, articulated it in a way that will resonate with them as they're, as they're seeing the video

00:21:38.380 or the photo that I put up. Well, and then there's also limitations and restrictions imposed by social

00:21:43.300 media companies, uh, that, that won't allow you to go more in depth, even if you chose to, right?

00:21:48.900 Whether it's character restrictions or time length on videos, whatever it may be. So there's,

00:21:54.220 there's value to both is what I'm saying. And to have this longer form discussion is really,

00:21:57.800 really powerful. So I think we got a little bit ahead of ourselves, um, because we just jumped

00:22:03.920 right into the conversation, which is good. That's what I wanted to do, but I actually want to go back

00:22:07.500 and answer something for the guys that are listening. If somebody were to ask you what it is you do,

00:22:14.880 like, what do you say? How do you, how do you share that? So we can get a kind of a framework for the

00:22:20.000 discussion. Is that, is that, um, I mean, like, are you going to, are you asking me what my actual

00:22:23.620 job is? Your job and then, yeah, your job and, and, and, and what you do and, and how you impact

00:22:29.740 the world, that sort of thing. All right. Well, so let's break it down into, you know, what I do to

00:22:34.880 actually make money. That, that would be a good starting point. So, so, so simply put, um, I own an

00:22:41.880 agency that represents brands and athletes that represents brands that have athletes associated

00:22:49.580 with, um, you know, the, the, the teams that are being built. And I, you know, I work to build out

00:22:55.040 these teams. So essentially, um, I'll give you an example. Um, so monster energy, so monster energy,

00:23:01.740 I work with monster energy, building out their combat sports and athletic teams by, um, you know,

00:23:10.660 working with the athletes, signing the athletes, working with the, the organizations like the UFC

00:23:15.300 and Bellator, um, making sure that we have all the marketing in line. And that comes from brand

00:23:21.860 international, you know, sports and, you know, just product marketing. So basically I'm a, I'm a

00:23:29.700 marketing gun for hire when it comes to certain things. And I work for multiple companies, but

00:23:33.920 So are you contract, let me, let me just wrap my head around this. Are you, are you employed by

00:23:38.220 monster or are you contracted by no contract? Okay. All right. That makes sense. And I've been

00:23:42.660 contracted since day one. So I started working with monster in 2008. Okay. Yeah. Seven, eight. I

00:23:51.620 can't remember. It's on my LinkedIn, but it's basically, basically. So how, how the story goes

00:23:55.840 is that, um, yeah, no, we, we developed a team. We developed a, a, it was a very, very small

00:24:02.220 developmental, uh, mixed martial arts program based around, um, you know, a couple of athletes,

00:24:09.260 which grew into what it is today. And I've worked on this program. Like I have, you know,

00:24:15.780 second will be like, there was, there had been nobody before me. And I work with, um, I work

00:24:20.820 with the senior director of action sports on it. So we work hand in hand in, in developing, you know,

00:24:26.680 this really just robust, you know, uh, mixed martial arts slash athletics program, you know,

00:24:33.160 which includes everyone from Connor to rampage, Daniel Cormier, Tyron Woodley, Flex Lewis, you

00:24:39.840 know, um, you know, we've got power lifters, like big boy, we're working on some serious

00:24:43.740 athletes. And I, there's, I think close to 35 athletes right now. Is that right? Wow.

00:24:49.340 Yeah. That are on there. I mean, like in heavy duty, like not like, like, I mean, I'm serious,

00:24:53.360 you know, best of the players. Yeah, for sure. Yeah. And then we've got,

00:24:56.600 you know, we've got, you know, we work with UFC, Bellator, um, glory kickboxing. And so all of

00:25:02.740 that, all of that combined, um, is what I look after for the, for the brand. And, um, uh, you

00:25:10.180 know, the reason why it started like that is that because I, when I, when, when this whole

00:25:14.180 thing originally kicked off, um, I was doing my shoe brand, Osiris. So I was doing, I was

00:25:19.420 doing them both, you know, I was like, okay, I could do Osiris and I could do, I could do,

00:25:24.580 um, I could do the monster thing. Cause it wasn't that much at the time. It was really

00:25:28.380 small. It was really more of a, like I said, it was, it was a smaller program that has grown

00:25:32.520 into what we have now. And, um, I also own an equipment line called triumph United. And

00:25:39.540 that equipment line is, is been around for 14 years now, 13, 14 years. And I've, you know,

00:25:46.400 I've worked with everybody on that. Like, that's one of those things that like equipment is one

00:25:50.120 of those things when you, when you're, when you're developing gloves and shin guards and

00:25:53.520 heavy bags and that kind of stuff, it's one of those, it's one of those mandatory things

00:25:57.440 that all the athletes need. So it's really easy to work with gyms and, and, and fighters

00:26:02.880 like regularly because everybody's like, Oh, I need a pair of gloves. Okay, cool. Well,

00:26:06.000 let's figure out a deal, you know, in which you could represent the brand and I'll send

00:26:09.520 you a, you know, I'll send you some stuff, you know, it's simple stuff like that.

00:26:12.080 Was it real competitive when you got into, into the market? Cause the way I understand it

00:26:16.220 with triumph is that you didn't start it as, as what it is today. Is that, is that right?

00:26:21.440 I mean, was that always the idea or that kind of evolved into that?

00:26:23.800 Okay. I mean, yeah. So, so going a little bit back just to get, paint the overall picture

00:26:29.580 of how everything works with me. Is that, yeah. Yeah. So, okay. So doing Osiris, um, I'm training

00:26:34.700 in mixed martial arts myself and I'm, you know, basically like I I'm doing this on the side and

00:26:42.740 I, I meet a guy that, uh, that I was training with that had a similar background with like

00:26:48.080 me and he wanted to start, uh, MMA brand. And I'm like, no, I don't think this is like

00:26:56.040 in 2004. Okay. Yeah. I'm like, I think that's a horrible idea. I, you know, I don't think

00:27:00.900 that there's a market for it. I think that, um, when you say brand, what do you, what do

00:27:05.160 you mean? What, what, what was his original idea? He wanted to start an apparel brand.

00:27:08.180 Oh, apparel. Okay. Yeah. And, and it was just like, I'm dude, it w it was just, I I'm

00:27:13.140 coming from action sports. So it was just, it was like, I mean, like I'm, I'm around

00:27:18.180 skateboarders and surfers all day long that looked at MMA at that time is just not that

00:27:23.860 cool. So I was like, I am not going to be involved in an MMA brand. I am not sacrificing

00:27:29.780 what I have right now to become, you know, to design and, and help run an MMA brand that

00:27:35.780 to me is like, you know, like it just, it's not worth my time. I'll help you do some design

00:27:40.340 work, which I did. And like, every time, like I would design something for him, like, like

00:27:43.880 a t-shirt, whatever it would sell out. And then finally he was just like, Hey, I'm really

00:27:47.340 going to do this. Um, MMA got legalized in, you know, um, in like a ton of different states

00:27:55.760 at the time. And I got a, I got a huge, you know, funding partner and I go, okay, well

00:28:00.920 the only way I'm going to do it is if you give me, you know, 50% of the company and you

00:28:04.800 pay me X amount of money and I'm still going to be running, you know, my, what I

00:28:08.120 need to do for the shoe brand. So you're gonna have to share me, right? Like, it's

00:28:11.240 just not going to be like, I'm just not going to split out and bail out on, on the

00:28:15.420 obligations I had. And, um, you know, and the kicker was this is that I, is that

00:28:21.600 we, he's also, we also at that time were like, well, let's start working on

00:28:27.580 building out gyms and cages too. And that's what piqued my interest is that I was

00:28:33.620 like, oh, okay, well that I can do. I mean that I'm interested in because now

00:28:38.100 we've got a tangible hard good that I can market. And you know, like you kind of

00:28:42.780 nailed it earlier. Like I need products to market. I need, like, I'm not going to

00:28:46.720 just market a t-shirt. I'm going to like, I would like to market things that are to

00:28:50.180 me that, that are interesting that I could, that I could like develop some cool

00:28:53.620 stories. And I developed some really cool stories around the equipment and the

00:28:57.440 gyms and the cages that we built because they were, they were something that

00:29:01.620 weren't really offered. In fact, nobody was doing it at the time except for

00:29:04.620 us. And we started, what were they using before? I'm not real familiar with the

00:29:08.740 entire history of the UFC. Okay. There was just, there was just a couple of

00:29:12.280 small events that had built their own cages, but like the moment that it got

00:29:18.120 legalized, like in the state of California and everywhere else, I mean, like

00:29:21.280 you were having, it was a gold rush. It was like, it was basically like, you know,

00:29:25.340 you were having a, like a new show pop up every week because everybody wanted to be

00:29:29.860 the next UFC. And so you were, you were just getting these like insane amounts of

00:29:35.640 people that are trying to purchase product. They were leveraging, I mean, this is right

00:29:38.960 before, you know, like, you know, the big huge housing crisis too. So what people

00:29:42.740 were doing is they're taking the equity out of their house and they were giving it

00:29:45.740 to us to start either a gym or to start, you know, like a, like a promotion. And

00:29:50.980 really we were selling cages for, you know, like in like ungodly amounts of money and

00:29:55.960 then buying, like buying them back for, you know, three quarters of less than what

00:30:01.300 we, we, we sold them to. Um, and because they were going out of business.

00:30:05.560 Oh, wow. Yeah. So, yeah. So that was that, you know, and you know, I mean, I, I just,

00:30:11.640 I did it and, and we, I jumped into it full speed and we rocked it for about a year.

00:30:18.060 And then we just had the normal, um, you know, like we, we went from, it was him and I

00:30:23.080 and, um, and Eric Lee, who is, who's still a dear friend of mine that's still doing the

00:30:27.500 same kind of business. He's the one that's killing it still. Um, but like, we just, we,

00:30:33.660 like Eric and I were just like, well, this guy is like, this guy is going to seriously

00:30:37.500 put like us in a bad spot. Like we were, we were missing deadlines on stuff. It was

00:30:42.380 just, it was robbing Peter to pay Paul and you know, we were getting the money in

00:30:46.420 where we were growing too fast. It was just all the business stuff that you do wrong in the

00:30:50.420 beginning. Right. That you learned, right. You learned the hard way.

00:30:52.700 And, and, but we knew both of us knew we were doing it. Like we shouldn't be doing

00:30:55.920 it. And that's why I was like, we can't continue on like this, man. Like this is

00:30:59.960 not good. We know where this is going to run. We're not, we're not idiots. And he

00:31:03.840 just, she just wasn't willing to stop doing it the way he wanted to do it. And I was

00:31:09.060 just like, all right, man, we're, I'm done. And I just, I went and I said, buy me

00:31:13.500 out. And he bought me out and I went and I started triumph. And so triumph initially was

00:31:18.120 just a, was a, I mean, it was labeled a visual propaganda agency in which I was building

00:31:23.760 out marketing for athletes. I would, I was taking athletes like Rampage Jackson. I was

00:31:28.540 going, okay, this is what you need to do. I'm going to build out your social media.

00:31:31.840 I'm going to build you a website. I'm going to shoot all your photos for you. I'm going

00:31:35.120 to market and, and brand you in a way that like, I'm not trying to like, I'm like, I'm

00:31:41.400 not looking for sponsors for you. I'm going to do things that people are going to want

00:31:45.360 to come to you so that you can represent whatever they're trying to sell. And that's

00:31:49.920 what I did. I had a couple of athletes I was working with and that's was under the

00:31:54.060 triumph brand. Well, lo and behold, you know, rampage, you know, I, I was, I was

00:31:59.440 making rampages shorts and, um, I put, you know, I, you know, I put my logo on there.

00:32:05.860 We just, it's like a normal thing to do. Like we had, you know, we, we, we, we build

00:32:10.540 out a shorts triumph was on there. Right. It's your brand. Right. That makes sense.

00:32:13.680 Goes and knocks out Chuck Liddell. Yeah. And I mean, like all the people that I was

00:32:18.560 doing business with, you know, with throw down, like, I mean, just blew my phone up

00:32:23.640 going, hold on. Is this your brand that the T with the wreath around it? Like, what

00:32:27.420 are you doing? And I'm like, uh, nothing. It's just, you know, it's like, I explained

00:32:31.840 like, yeah, it's just marketing. You weren't even prepared for it. I bet. No, I wasn't

00:32:34.900 prepared at all. Yeah. And, and I'm like, it's a marketing agency. I'm not like doing

00:32:38.680 anything. I'm like, well, do you have any t-shirts with that logo? Like, no, but I could

00:32:42.760 bake them. Yeah. Yeah. The correct answer is yes. Give me a week. Right. Yeah. I

00:32:47.760 mean, it just became one of those things where like, I just, I created a line

00:32:52.460 overnight because I can do it. Like I designed everything within a weekend. I

00:32:58.040 had a full blown line. I mean, I had gloves, I had everything ready to roll and

00:33:01.740 I launched it. And, um, you know, I was, you know, like one of, one of my really

00:33:06.180 close friends and, and, you know, business associates, David Hanson and, and, uh, Tony

00:33:11.340 Garbaho of, um, title boxing were the first, right? We'll pick up every single thing you

00:33:15.700 have. Here's our order. Boom. And it was like, I mean, when I say like, it's an order when

00:33:19.180 those guys give you an order, it's not like, Oh yeah, it's like a little test. I mean, this

00:33:21.920 was huge. Like it was a gigantic order and I'm like, all right. And then all of them

00:33:25.920 roll through. I got, you know what I mean? Like, I mean, I had distribution set up globally

00:33:28.960 and I had a brand launched in a month and that's it. And I mean, that's, it's been that

00:33:33.920 the story behind drive is the same thing. It's still doing exactly what it's been doing since

00:33:38.060 that day. You know, I've switched. Yeah. You know what I mean? Like through the years I've

00:33:41.120 switched distribution and I've switched, you know, a couple of different things up, but

00:33:43.900 I mean, overall, and I don't speak about this much, but you know, some of the competitors

00:33:48.540 I dealt with during that time, they're all gone. Like every one of them almost, you know,

00:33:52.400 I'm the one brand that if you go back and research and see, you know, who was on fighters

00:33:56.900 during those early years and you see the logos and you see which, which athletes were

00:34:00.800 associated with my brand, I'm still around, I'm still doing it. And like, I'm balancing

00:34:05.280 it with all these other things that I'm doing, you know, um, I'm actively, you know, still

00:34:10.600 designing, I'm actively still, you know, marketing and doing everything for that brand. And I,

00:34:15.180 you know, I work, you know, I've got a very good, you know, distribution partner right

00:34:19.320 now with, um, with Paul Revlin over in red with rev gear. And they, you know, they helped

00:34:24.860 me get the product and they helped me, you know, with, with a lot of the backend stuff.

00:34:28.500 But, you know, I'm still the, I'm still the, the, you know, the, the marketing and the design

00:34:33.200 behind everything I do with the brand. And, you know, it's, it's one of my things that

00:34:37.340 like, I pride myself after the fact that I still, you know, I still run it daily like

00:34:42.160 this.

00:34:43.140 Yeah. I mean, just to see your level of involvement with so many different things, but I guess my

00:34:46.920 question though, is, you know, you talk about your competitors and how they've, a lot of

00:34:50.320 them have gone out of business. What do you attribute your long-term success with

00:34:54.180 Triumph 2, where these other guys have fallen by the wayside?

00:34:56.980 Oh, I mean, it's, it's, for me, it's, it's pretty simple. It's, it's just this, I mean,

00:35:01.960 I have, I, like I said, I, in the, in the nineties, when I was, when I was working at XYZ

00:35:06.140 clothing, um, developing apparel for, for Danny Way and Tommy Claudel, I was forced to,

00:35:13.560 you know, learn how to shoot photography. I was forced to learn how to market a brand,

00:35:18.620 you know, and, and, you know, I mean, I went to, you know, I went to college and,

00:35:22.180 you know, I took marketing classes and I took all kinds of different things within

00:35:26.520 that realm of, of, of, of business. And I didn't, honestly, they teach me anything about

00:35:32.100 what I would learn, you know, like real stuff working at a brand.

00:35:36.220 Sure. Right.

00:35:36.880 And so I, I learned the key fundamentals of knowing how to design clothing, shoot the photos

00:35:45.700 of the clothing, utilize the athletes to market the clothing, and then get it all set and ready

00:35:50.740 and understand, you know, what margins we needed to make so that the band would run effectively in

00:35:55.120 a way that I could actually, you know, have something sustainable. So I know how to build

00:36:01.000 a brand and I know how to, I know how to market it. And I have all the elements to, you know,

00:36:07.640 create and, and get running in a way that most, I'm not saying everybody, but most people would

00:36:14.540 have to outsource to. So I don't have to hire a photographer. I don't have to hire a designer.

00:36:19.480 I don't have to hire, you know, somebody to do my catalogs. I don't have to hire somebody to do

00:36:24.180 my social media. I don't have to hire, you know, so many of the things that like, which would

00:36:29.280 cripple businesses. If you lost key people that were in those roles, I'm pretty DIY, man. And I've

00:36:36.140 always been that way. I mean, I still, to this day, like, okay, I'll give you an example. And you,

00:36:40.860 you are part of this right now is that it's just as much like how this whole thing with,

00:36:48.360 with the, with the speaker, or I mean, the microphone was like, I'm like, Hey,

00:36:51.100 what do I get? You know what I mean? Right, right. Boom, boom, boom. And I'm not like,

00:36:54.580 and I will say Hans, I got to stop you real quick. Cause I will say one thing. Cause you sent me that

00:36:58.040 message. Like, what do I get? And literally within like three minutes, you're like, it'll be here

00:37:03.180 tomorrow. And that to me, I was, I was actually really, really impressed by that. And I could tell

00:37:07.980 like, Oh, this, this is a guy, this is a man of action. Cause he's like, ask for advice from

00:37:12.620 somebody who knows what they're doing. It wasn't the cheap one either. No, it wasn't. But you ask for

00:37:16.140 advice from somebody who knows what he's doing and then you implemented it. Yes. Anyways. And

00:37:21.160 that's just how I am. Is that like, I don't like, I don't, um, I guess I don't fuck around, man. And

00:37:26.960 it's like, so it's like the microphone I wanted to get, you know, like, I'm not going to you. If

00:37:30.240 I'm going to do it, I want to do it right. I want to get the microphone right. But I also like,

00:37:33.240 I'm not, I'm going to figure out how to get it set up and working so that it works. And then I'm not

00:37:38.180 going to sit here and say like, Oh my God, I can't figure out what I'm going. You know,

00:37:41.220 it's like, it's just, dude, I don't know how to do it. Yeah. Yeah. I'm going to, I'm going to go

00:37:46.120 and I'm going to, if I can, if you can't answer the questions, I'm going to, I'm going to go on

00:37:50.600 YouTube. If I can't figure out on YouTube, I'm going to go to this. I'm going to figure out how

00:37:53.820 to do it. And I just don't take no for an answer. And I just don't sit around, you know, like, Oh man,

00:37:59.520 it's just too hard. I don't know what I'm doing. I'm just giving up. I'm not, I just, I'm not built

00:38:03.240 that way, man. I'm just, I I'm, I'm built to, to get shit done. And I don't want to, I don't know.

00:38:10.380 I don't want to wait around for somebody else to do my shit ever. So because of that, I just,

00:38:16.140 you know, a lot of times it, it makes me stay up really late and wake up really early. And I just

00:38:21.720 don't mind it. I guess I, I am fully okay with working. Do you feel like, do you feel like you're

00:38:29.380 losing any efficiency or increasing any levels of undue stress because of that? Like where's the

00:38:35.640 balance or is, or is there no balance? Like I'm doing it all. I'm going for me. So, so the

00:38:40.300 balance is pure training. So when people see me training, when I'm, when I'm either like,

00:38:46.260 I go to the gym and I work out and I go and I, and I, I spar and I hit pads and I do jujitsu and

00:38:52.460 I do all these different things. That is the balance. That's what keeps me in line to be able

00:38:56.400 to do all these other things that I do, because it's like, if I wouldn't do that, I'd probably lose

00:39:00.200 my mind. And, um, I don't mind, like I said, I don't mind working the long hours. I don't mind.

00:39:04.920 I just don't, I don't, nothing ever, nothing ever, I guess nothing, everything, everything

00:39:10.380 that I'm doing is just a part of a bigger plan. So I don't keep track of like hours. I'm not

00:39:15.980 thinking about like, I spent this many time, this many hours in the day working ever. That doesn't

00:39:20.300 even like, I don't look at it like that. I just look at it like how many, like, I just need to

00:39:24.800 keep getting these things done regardless of how much time it's going to take and how long it's going

00:39:30.360 to go. I just, I mean, you know, I mean, after this, I'm going to jump on and I have to edit like

00:39:35.100 close to 300 photos that I shot this weekend, you know, and I'm going to go through, I'm going to

00:39:40.120 edit all the photos. I'm going to make sure that everything gets done tip top and I'm going to send

00:39:43.520 them out to, you know, to where they need to go. And I still do it. That's just how I run my game,

00:39:49.180 you know? And I, I have no issues doing it. I'm just older now and, and I, I'm probably a little

00:39:55.400 more efficient, but my work is a lot better. And because of that, it's opened up a lot of

00:39:59.900 opportunities and I've been able to, you know, do these really cool programs that I've been able

00:40:05.600 to build and continue on and, and actually expand and work with new brands and new people doing the

00:40:12.680 same kind of thing. And it works out for everybody. You said, you said that this is part of a bigger

00:40:18.120 plan. Everything you do is part of a bigger plan. What is that bigger plan? What does that look like?

00:40:23.120 The bigger plan is this, and I don't want to be too cliche, but basically like I really want to,

00:40:28.700 like, you know, I, I, I'm on a push right now with the brains that I'm doing and everything,

00:40:33.080 but I mean, I'm also building my personal brand in a way that I want to be able to,

00:40:37.160 you know, help others that are, are seriously looking at how to expand their own personal

00:40:45.760 businesses or what they have, what skill sets they have. And like, you know, basically there's a lot

00:40:50.580 of people out there that don't want to, there's a lot of people that do, and there's a lot of people

00:40:56.080 that don't, there's a lot of people that want to be, you know, again, I don't want to sound

00:41:00.980 cliche, but they want to be that entrepreneur that sets their own, you know, that sets their

00:41:05.520 own path. Sure. And I want to show that you can do it. And I want to show how I do it because I've

00:41:10.180 done it for a long time now, you know, and, you know, most people don't realize how old I am.

00:41:14.700 Most people don't realize, you know, like what I've, you know, the, the things that I've done

00:41:18.320 through my life, but I want to be able to eventually get out and, and speak on that more,

00:41:24.480 you know, with, you know, like whether it's through, you know, seminars or whether it's just,

00:41:29.820 you know, just getting groups of people together and, and, and fielding, you know, questions and

00:41:34.360 conversations. Cause the times I've done it, you know, it's been insightful for a lot of people.

00:41:38.520 And, and I have a lot of experience in the sense that, you know, like I've gone through a lot of

00:41:44.500 stuff that people are like, well, I don't know how to get around this part. Or what do I do here?

00:41:47.040 Like I'm about to give up. I'm like, well, look, this is what you need to do. And this is how you

00:41:51.100 need to do it. And, and that is the bigger plan. You know, it's, it's, I'm not, I don't want to go

00:41:56.320 and say, yeah, I want to be Gary Vee or anything of that nature, but I'm my own version of what I'm

00:42:02.940 doing, you know? And I believe that I could, I could, you know, offer some level of education to

00:42:10.140 many people that have, and are struggling with, you know, how to develop their, their, you know,

00:42:16.080 their path in business or just in general, like through a positivity message. I mean,

00:42:20.780 on a whole other scale, you know, I'm, I, I'm also the same guy that, you know, from,

00:42:25.420 from an injury standpoint, like I'm, I'm walking around, I'm a, I'm a, you know, I've got so much

00:42:30.940 metal in my body from all the injuries I've sustained and I still go and train on a daily

00:42:36.220 basis. And I put myself through vigorous workouts and, you know, you know, really, really train

00:42:42.220 hard with the, with the heaviest, you know, athletes on the planet just to keep, keep going

00:42:47.760 like I do. And so those things combined, I mean, that's, that's somewhat of, I guess,

00:42:52.460 my bigger picture plan is, is being able to wrap all of them together and either, you know,

00:42:57.960 I like to, I mean, how much, how many do people even read books anymore? I don't even know,

00:43:02.300 but I mean, like, I would love to put out stuff, you know, that, that tells more of, of, of a story

00:43:07.280 on how to be successful in, in fields that are not only unconventional, but like, just

00:43:15.460 not maybe like just something that they would teach at a, at a, at a normal college level,

00:43:21.240 you know?

00:43:21.980 Sure. Yeah. Well, I know our listeners read a ton of books. So if you ever get to that point,

00:43:26.520 let us know, man, we'll have you back on. We'll promote that for sure. But yeah, I mean,

00:43:30.240 I appreciate that. Yeah. I mean, cause it's just, it's, it's, I guess I, sometimes I just lose

00:43:34.100 faith because of the comments in the, in the, the, the, the comments that people don't read

00:43:38.100 in Instagram. Yeah, man. Don't, yeah. Don't base it off that. Cause I'm telling you, there's a lot,

00:43:42.020 there's a lot of people out there that read, they're always looking for a good book. You know,

00:43:45.040 one of the things that I, I see, uh, when I look at what you're doing on Instagram and other places

00:43:51.200 is your ability to network is probably second to none. You know, just, just the people that you're

00:43:57.200 associated with, the people that are partners, the people that you're friends with. And I know that's a

00:44:02.100 huge, huge component. I mean, we, we, we networked to, to have this conversation right through Keith.

00:44:07.120 Um, it's such a critical component of this saying that, you know, your, your, uh, your,

00:44:13.080 your net worth is your network. Sure. And I've always adhered to that, you know, um,

00:44:20.100 you know, that saying just because I, I really truly believe that, you know, like you, if you

00:44:25.960 surround yourself and you have the app, you know, there's nothing that, I mean, like there's,

00:44:31.540 it's very uncommon for me not to be able to reach out and get to somebody. And do you think that's

00:44:37.500 just because of your level of where you're at now or like, take us back to when you didn't have that

00:44:43.980 same, it's a, it's a, it's a quality. And I would say it's something that I developed really early in

00:44:48.680 life. And, um, it's one of the main reasons why I've been able to be somewhat successful in,

00:44:56.700 you know, sales and marketing is that I can get to many people at many different levels because

00:45:02.660 I want to, you know, and it's like, I mean, it's, it's, it's, it's a very weird thing, but I mean,

00:45:09.360 like I, if I want to get to somebody, I get to them and I'm persistent and I don't stop. And,

00:45:17.980 you know, and I'm not doing it in a way like that's like stalkerish or weird. I just, I know

00:45:23.260 the routes that I need to take to get to whoever I need to talk to, to make something happen.

00:45:28.860 And a lot of that comes from just having the will and desire to like, okay, I, I need this person to,

00:45:37.900 you know, like, like we, we need, we just need to get this thing done and how do we get it done?

00:45:41.520 And okay, if that guy is a person that needs it, like to, to be a part of this, to make this thing

00:45:45.140 get done, well, let's figure out how to get to him. And that's the thing is that it just,

00:45:47.980 I'll, I'll work every single angle. I'll think of every single scenario. I'll think of every single

00:45:52.120 way to, to get to that person so that, you know, the, the mission can be completed. And, um,

00:46:01.120 I've been doing that my whole life. Like it's not, it didn't, it didn't like happen like in the last

00:46:05.560 five years, like, Oh yeah, now I've got this network of people. No, I mean, like, I mean, I mean,

00:46:09.820 this is one of those things. And you could ask anybody that's been associated with me my entire life.

00:46:13.560 I've been able to have a like, Oh wow. Like, how did you, wait, you just talked back and wait,

00:46:18.980 how did you become friends? Wait, what? Right. Right. And, and, and a lot of it is just like,

00:46:23.400 okay, well, you know, I mean, you, you understand, you know, it comes down to just humans in general.

00:46:32.120 And it's, it's not hard. I mean, like it's a lot of, it's just research and just figuring out like,

00:46:37.980 well, this person, you know, like he, you know, like they're, they're involved in this or they

00:46:41.540 like this, you know? Okay, cool. Well, like there's, there's angles and things that you can do to,

00:46:45.460 to somewhat, you know, do it in a tactful and respectful way that, you know, creates attention

00:46:53.280 that they want to do business with you and, or just get to know you and, or, you know, figure out how,

00:47:00.360 you know, to be involved. And that's one of those things that like, I, yeah, I mean,

00:47:05.040 like it's a skill set that I, I definitely feel like I developed early and I, I'd like to think

00:47:11.020 that I'm a, I'm a pretty good master at it at this point in my life, because yeah, I mean,

00:47:15.020 I am around, I have a, a heavy network of people that I've access to that basically, you know,

00:47:22.500 like I, I feel like we're all on the same path and, and, and when I, when I call them or if I need to

00:47:27.760 talk to them or if I need, if we're, if we're going to have a conversation, they know that I'm

00:47:30.780 not bullshit and I'm not, I'm not doing it in a way to like, just like go and, and just hang out

00:47:38.500 with them at a club or go to dinner with them to be seen. Like it's real business. And that's just

00:47:42.760 it is that I create, like, I mean, I'm not known for asking for money. I'm known for getting people

00:47:49.760 paid. So that's another thing. Yeah. It's got to be in their interest, right?

00:47:54.220 What's that? I said, it's gotta be something that's in their interest, right? It can't be all

00:47:58.600 for you, although it can be reciprocal. Um, it's mainly for them. And that's the whole thing is that

00:48:04.140 like, I, I feel that like, I, I'm, you know, it's, it's, you know, it's also, it's one of those things

00:48:09.260 that like, it's, it's not, it's not, you know, it's, it's, it's a, it's a marathon, man. It's a, it's,

00:48:13.940 it's, it's, it's, I'm going through this for a long duration of time. So there's going to be

00:48:19.940 relationships that are going to go sideways and you're not going to be, you know, like things

00:48:23.040 happen and like, you, you know, and usually 99% of the time they all come back around, you know,

00:48:27.600 like you'll come back around and, and, and they'll, they'll be there. And like, you know,

00:48:31.620 like, you know, you may disagree or something goes wrong or whatever happens and it's just normal.

00:48:36.080 But I mean, real, but realistically you still go back and you, and, and you, as long as you could

00:48:41.220 produce the results and you could show that you're, you're somebody that can actually be a viable

00:48:47.180 partner in, in creating strong business. Um, people will want to work with you and they'll

00:48:54.360 want to be a part of what you're a part of. And, and that's just it. It's just, but it's,

00:48:57.720 it's also creating something that is, is synergistic for everybody that works. So nowadays,

00:49:06.560 ironically, back when I was first starting out, like a year ago, you're like, whatever, how many,

00:49:12.900 I don't, I mean, like, I don't want to put a number on it cause I'm not quite certain when I really got

00:49:16.500 in depth of, um, putting out the content like I do now. But I mean, it was like, you know,

00:49:21.940 I mean like, yeah, like, so I'd film a couple of things, whatever. And like, it wasn't like,

00:49:25.300 it wasn't like I was getting this crazy traction, you know, on, on the viewerships that are whatever

00:49:30.400 the view count that I was getting on, on like I'm getting now, but you know, like people are like,

00:49:35.640 oh, cool. Now though it's like people come to me and they're like, Hey, let's film something because

00:49:39.860 I know that when you put it up, it's going to be seen, right? It's going to probably be more seen than

00:49:43.300 when I put it up. Yeah. You're more valuable that way. What's that? I said, you're more valuable at

00:49:47.180 this point. Sure. And so it's like, it's, it's, it's like, and that's a weird thing is that, and I,

00:49:51.800 and I tell people this, I go, don't like base, look, I've got, I, you know, I don't have the biggest,

00:49:57.420 I don't have a million followers, but the people that follow me are influential enough to like,

00:50:02.160 when they see a video, they're, they're heavy duty people that you want to see, you want them to see

00:50:08.060 your video or they want to see, they, you want to see, you want them to be like noticing you through

00:50:12.660 that. And that's the kind of thing that I put out there like that, you know, and, and, you know,

00:50:16.920 it's, it's, again, it comes back to creating and developing content that works, that people are

00:50:22.060 attracted to and getting the right people to see it. Yeah. It's a great point. I mean, this is

00:50:26.500 something that we're constantly focused here with, with order of man is getting guys like you and other

00:50:30.360 people. I know you're, you're friends with Jocko, for example, he's been on several times and

00:50:34.700 Yeah. Well, yeah, we've been, I mean, Jocko and I've, you know, since, you know, I mean,

00:50:38.340 I'm a black belt under Jocko. I don't know if you knew that or not, but yeah, yeah, I did. And in

00:50:41.800 fact, I just, I think Keith maybe told me that, or somebody had told me that, but that's, that's

00:50:45.660 where you got your black belt through Jocko. Uh, through Dean Littster and Jocko. Yeah. And so,

00:50:50.160 so, so, um, yeah, so Dean and I, Dean Jocko and I, like, that's a, a story in itself. Dean was,

00:50:57.620 you know, the professional fighter. Jocko was the team guy and I was the businessman. Yeah.

00:51:02.400 You know what I mean? And so, so we would travel to Japan and corner Dean and like,

00:51:07.740 it's just like, do not in a billion fucking years. Sorry. I'm not trying to be this guy

00:51:13.360 that's cussing, but I, sometimes I cuss and I would never ever have thought that, you know,

00:51:17.840 like one, when we'd be sitting here in 2019, that Jocko would be known for having a, a podcast

00:51:24.640 and you know, an Instagram in which he shows his frigging watch every day. Yeah. I never,

00:51:29.940 ever, ever would have thought that because Jocko was so to himself and you know, we,

00:51:34.960 you know, like we, we'd have deep conversations and we'd have all this shit. And I remember a

00:51:40.060 couple of times when Jocko and I discussed social media, it was like, I don't know. I don't know.

00:51:43.800 I don't know. And then, you know, like the podcast started up and then boom, like, I'm like,

00:51:47.600 Oh my God, Jocko's a full blown celebrity right now. Oh, for sure. Yeah. And even just to see him

00:51:52.520 evolve over the past, what, four years, five years or so. I mean, you can see involvement just in that

00:51:57.200 short period of time. Okay. I'll tell you a story. Jocko will back this a million percent

00:52:01.480 is that when Jocko was just getting started, like in this part of the world, like after,

00:52:06.560 you know, he was done in the teams, right? I came down to Jocko's house and I brought my camera gear

00:52:12.160 with me and I go, I go, Hey, I'm going to shoot a bunch of photos right now of you. I'm gonna shoot

00:52:17.800 some portrait stuff of you because I have a feeling that you're going to blow up gigantic and I'm going

00:52:23.440 to be the one that shot you before all this shit happened. I mean, I already had photos. I mean,

00:52:27.860 like we had our own person. I mean, like, of course, Jocko and I just like, but not a shoot,

00:52:31.440 right? Not a shoot. It was the first time. And he's like, all right, whatever. Okay. And I shot

00:52:36.240 him and I don't know if you've seen the photos, but like I shot some sick ass portraits of them,

00:52:40.720 you know? And you know, it's like one of those weird things. I mean, like, that's another weird

00:52:45.280 thing. I don't know how I've been, I seriously, I, I, and then that's one of those, I don't know how

00:52:51.420 that happens. I don't know how I've been able to like magically being able to get portraits of

00:52:56.140 people right before they blow up, but I have an uncanny ability to do that. I got it with Connor.

00:53:01.200 I got it with Jocko. I got it with Kimbo. I got it with Rampage. I got it with, I mean, just a lot

00:53:06.640 of people. I mean, I've got like deep, deep files of portraits that I've shot through the years of

00:53:11.680 people that were, I mean, like moments like Connor on the beach was moments before he blew up like in the

00:53:19.020 mega stardom. Guys, let me hit the pause button real quick. As I was flying home, in fact, I'm in

00:53:24.940 the process of that right now from Soren X's Summer Strong event on the plane flight to Denver,

00:53:32.040 the plane started to bob up and down. And as we dealt with the turbulence, I could feel that the

00:53:36.660 pilot was making corrections and altitude and direction to navigate us out of the, out of the

00:53:42.660 clouds and turbulence. But as he did, I couldn't help but think of his team on the ground, directing

00:53:47.640 him to safer and smoother paths. Now I share that with you because everywhere you look,

00:53:53.120 you can see the value in having a powerful team to direct you throughout the course of

00:53:58.780 your life. Yeah, you could go at it alone, but why deal with all the turbulence of life

00:54:03.020 if there's someone there to support you, to back you up and to light a better path? And

00:54:08.860 that's the power of the Iron Council, our exclusive brotherhood. These are 500 men working together

00:54:14.360 to chart their own paths and learn how to navigate the pressure and the turbulence this life has to

00:54:20.800 offer. So if you're ready to be part of a team, a band of brothers, if you will, who are doing big

00:54:26.600 things in their lives and want to help you do the same, want to be part of your team, then join us

00:54:32.720 at orderofman.com slash Iron Council. Again, that's orderofman.com slash Iron Council. I'll let you guys

00:54:39.600 take care of that after the show. For now, let's finish up the conversation with Hans.

00:54:44.940 So, well, let's try to break this down a little bit because now I'm intrigued. Like,

00:54:48.600 like, is there something that you saw in them? Is it their behavior? Is it their work ethic?

00:54:54.060 It is. I could tell you immediately if someone's going to be a star immediately. I mean, like,

00:54:59.700 if I'm in a room with somebody, I could tell you immediately if they're going to be a star or if

00:55:04.400 they're not. And, um, it's, uh, I've been around enough people my entire life. And a lot of it

00:55:11.060 comes from the fact that when I was, you know, when I was younger, I competed at, you know, at a

00:55:15.040 high level and I was in magazines and I was like, I was, you know, sponsored and I was getting paid as

00:55:20.720 a kid. And, you know, so I know I'm being like, cause I was in that whole realm myself. And so that's,

00:55:26.340 what's weird is that now I'm kind of back there too, with my own little thing that I'm doing it,

00:55:32.060 that where I'm getting, you know, the attention again, and I'm getting, you know, a lot of shit

00:55:36.220 said to me and a lot of people wanting me to represent their brand. But I know, I know it

00:55:40.100 from me. So when I'm around other people to track back on that, I could tell you, I could tell you

00:55:44.820 if a musician is going to blow up, I could tell you if an artist is going to blow up and I could

00:55:48.500 sure as hell tell you if, if, uh, you know, if, uh, if an athlete is going to blow up immediately,

00:55:53.140 that's why I've been able to have all these like people on my, on my, you know, on my teams from,

00:55:58.880 from an action sports level to an MMA level to, you know, even a, you know, just arts and

00:56:04.860 entertainment level. Like I have, you know, and, um, a lot of it is just the energy that they produce

00:56:12.140 and just, just knowing how hard they are willing to get there and work and do it. And so, um, you

00:56:18.920 know, sometimes they don't want to hear it, you know, like if I'm around him, like, I, I don't think

00:56:22.160 you really want this, man. I don't think you're going to get there. But I mean, I know, I know when,

00:56:26.080 when people are going to, are going to explode and that's why I have, like I said, like, I mean,

00:56:31.180 like if I, I could, I'll send you some of the photos of these people from the years.

00:56:34.640 Yeah. Yeah. I'd love to see them. Holy shit. You really do have photos of, of, of Jocko,

00:56:39.900 like right before like everything hit, you know, and you really do have photos of Connor. You do have

00:56:46.340 the first photos ever of Kimbo that nobody ever even realized, you know, he was like, you know what I

00:56:51.240 mean? This is like before he ever had one fight in MMA, you know? I mean, people knew,

00:56:56.060 they knew that he was, that he was there as a street fighter. Right. From his videos and whatnot.

00:57:00.960 Yeah. No one was going to invest time to go shoot portraits of him ever. And I got them,

00:57:05.960 you know, I've got all those old or early portraits. I got early portraits of hoists. I got early

00:57:09.900 portraits of, um, you know, many people that, that I just threw the, Oh, Rob Dyrdick, you know,

00:57:15.400 like a lot of people, like a lot of people that have nothing to do with the, the MMA world. Um,

00:57:20.960 I have, and you know, as, as a photographer, that's one of those things that, you know,

00:57:26.100 like when people see my photos, like, yeah, I'll shoot with you for sure. You know what I mean?

00:57:29.020 Like if you're coming up, like, yeah, I want some portraits from you for sure. Right. And so I'll go

00:57:33.300 and I'll shoot them. And the next, you know, boom, they're on another level. And I just get those

00:57:39.040 weird intuitions and I feel it. I'm like, this guy's going to do it for sure. I want to get to him now.

00:57:43.300 And I want to be able to get something with him. And then I'm going to be able to,

00:57:45.960 you know, work with him all the way through this journey. And that's why I've been able to,

00:57:49.580 to, you know, keep and retain these relationships with, with these guys. And that's why my network

00:57:54.300 when it comes to, um, stars or whatever, you know, like it's, it's pretty deep because I've,

00:58:00.760 I have been there with these guys for a long time. So you, you said hard work is one of the things,

00:58:04.960 and I don't think anybody would, would question that. One of the things that was interesting,

00:58:08.600 you said is the energy they produce. Yeah. Can you articulate that anymore? Yeah. I mean,

00:58:15.440 it's, it's, it's, it's this, it's, you know, you get you, when you're around somebody that has that

00:58:21.780 charismatic energy that believes in themselves, that knows what they're doing, like they're there,

00:58:26.380 they know that they believe deep down in their, in their heart, they feel it. They know that

00:58:32.240 they are truly great at what they do. It projects off of them and other people that are somewhat,

00:58:38.880 I guess, like-minded or similar. It kind of like, it's like, it's like this weird attraction thing that

00:58:44.480 you're like, oh, all right, I get it. Like, you know, you're, you're, you're here and you're doing

00:58:48.880 this and, and I see it because I feel the same way, you know, like, you know, like, you know,

00:58:53.100 like, you know, it's like, it's that overwhelming, you know, um, that radiation that's coming off of

00:58:59.900 like, uh, off like that glow that somebody like this person, you know, like they're, they're very

00:59:04.980 confident and they're, they're not doing it in a way that's like they're, there may be a little bit,

00:59:12.360 you know, rambunctious, but they're just like, they know they got something and, and you can

00:59:20.860 recognize it in a way that they don't even have to say anything. And like for me at least, and I'm

00:59:24.960 like, I see it in their eyes. I hear it when they talk. And you know, I, it's, it's just, there's

00:59:30.580 these little things I pick up on and I'm like, okay, this person's, it's going to happen. Like

00:59:34.220 they're, they're serious. It's going to work. And, um, you know, 90% of the time I'm right.

00:59:40.140 Yeah. I, I think, I think a lot of people can see it, but just to hear you articulate

00:59:45.100 that, but, but I do agree in that these people seem to have a little bit of a, a different

00:59:49.740 swagger, if you will. Right. When they, when they walk into the room, you can feel it without

00:59:53.700 even having to look at an individual or hear that person. You just feel it like something

00:59:57.280 about the dynamic changes. And so it's always interesting to, to be around these types of

01:00:02.440 individuals. Yeah. It's, it, you know, you see, I mean, that's, that's the first response,

01:00:11.360 but it's, it's the moment you get into a conversation with them and you, for me, it's,

01:00:18.840 you get that, you get that feeling like, all right, you know, like, like they're not, they're

01:00:24.680 not on a path of just saying, I want to, you know, like, I want to be a celebrity or I want

01:00:28.560 to be like, they're like on a path because they want to be great at whatever they're

01:00:32.300 doing. And they're not looking at it in the regards of like, you know, like they're, they're,

01:00:40.540 they're, there's, they're really just that there's, I don't know. I don't know if it's

01:00:44.700 just a confidence center. I don't know. I just, it's just, just, it radiates off of them.

01:00:49.520 So like, so I guess I pick it up, but I'm not certain if everyone sees that in the beginning

01:00:55.980 though, either. Like, I think a lot of people may look at it and like they, they

01:00:58.540 may just think they're a little cocky or whatever and they don't see it. They're not

01:01:01.840 really seeing it from how I think it will work. Like, I mean, I, I, there's a couple

01:01:06.780 of people that I know right now that have it and they don't even realize they have

01:01:10.600 it. So like, they don't even, I mean, like there's a, there's, there's a few fighters

01:01:14.240 right now that I know that these guys don't even realize what they're about to do. Like

01:01:18.640 they don't even get it yet. And it's, and it's, it's, it's great because it's like, you

01:01:22.540 know, you, you still, you still get to work with them on this point on the, on a, on

01:01:26.460 somewhat of a level of just like, all right, this is kind of fun. Cause like, it's, it's

01:01:29.920 right. I mean, it's going to happen right before, you know, like you're doing stuff

01:01:32.520 with them right before they're about to blow up huge. And, uh, like I have got, I got a

01:01:35.780 couple of guys I'm working with right now that are like, I see the potential of them

01:01:39.500 becoming so great, you know, they just need to stick to doing what they're doing.

01:01:44.260 Yeah. That's interesting, man. This is really fascinating stuff. Like I'm always curious

01:01:48.220 about what, what is the common thread between those who achieve and those who just talk

01:01:52.380 about it or, you know, say they want to do something and those who actually do it. Cause

01:01:56.040 I mean, they think about it, they dream about it. They, they are, they're, they're, I mean,

01:02:00.060 they're basically, you know, they're infatuated with getting to a certain point in life that

01:02:07.960 they're not willing to compromise. Or can that change through that journey? Absolutely. Anytime.

01:02:12.580 And yes, they could be derailed and they could definitely go to a different direction in which

01:02:16.200 that, that spark that I saw initially definitely fitters out and they become something

01:02:22.200 that they don't want to become. And it sucks for everybody involved, but mostly, you know,

01:02:27.620 that the, the, the, the ones that I, I'm really spot on with, they don't. And they continue like,

01:02:33.820 you know what I mean? Like the moment I met Connor, the moment I met Connor, you know,

01:02:37.080 face to face and we sat there and we had, we, we, we had a, a real conversation. I had no doubt in my

01:02:44.080 mind he was going to be the biggest athlete and person, you know, that I had ever worked with ever.

01:02:49.180 And I even said it to him. I knew it. I knew for a fact. And this is, this is before,

01:02:54.640 I mean, he, he had little to no money at the time. Like it was not, it was, he was not

01:03:02.100 Connor that we all see now, but he was still Connor that, I mean, Connor, that Connor has not

01:03:07.620 changed to me at all. Is that right? No. I mean, I'm going to afford you something right now

01:03:12.920 that like is, is, you know, I've, I've never put it out, but it's like, it's one of those things

01:03:18.740 that, you know, I mean, it's, it's near and dear because it's, it's, it's definitely a version of

01:03:25.740 Connor that is very respectful to me. Yeah. Shoot it over to me. I'm really curious. It's,

01:03:31.760 it's pretty phenomenal. And it's just him talking about me, but it's one of those things that,

01:03:35.760 you know, he didn't have to say this, but this is a reflection of who he is.

01:03:40.120 You're going to have to, you know, he, uh, did you text it to me? Is that what you did?

01:03:43.860 Yeah. You may need some subtitles, but you got it. If you listen to it close,

01:03:47.160 yeah, no, we'll pick it up. Yeah. Um, but it'd be like, it's, it's, it's really one of those

01:03:52.280 fascinating things, but you could, I mean, this is, you know, like I said, I've been working with

01:03:54.880 this guy for a long time. Oh yeah. I got it right here. Cool. Yeah. I'll check it out. I'll listen to

01:03:59.640 it a little later here. Yeah. And, and you know, it's, it's definitely, it's interesting because I mean,

01:04:05.840 that's, that's, I try to keep our relationships, all of them, every single woman I do,

01:04:09.420 every person I deal with, like the same all the way through, some of them change, some of them

01:04:13.060 don't, but like the big ones, you know, like that, that I've had rampage Connor, um, you know,

01:04:18.080 like they are, they're consistent, you know, and I've still, you know, I'm still tight with a lot of,

01:04:22.240 uh, you know, other, you know, people that are outside of this industry, you know, that, that,

01:04:26.500 that I get to work with like the Chris Pratt's and the, you know, I mean, it's just, it's just,

01:04:31.500 they're, I can't explain it, man. It's just, uh, it's good to be around those kinds of people,

01:04:37.320 you know? Well, yeah. I mean, anytime you can put yourself around a high achiever,

01:04:40.860 that's a good thing. I mean, I, I, I don't want to say you learn things through osmosis,

01:04:44.900 but you certainly pick up things along the way when you're around people who have achieved some

01:04:49.600 level of mastery in their life and in some capacity. Definitely. I mean, I've realized

01:04:53.420 the benefits just through doing, you know, two, 300 interviews on this podcast that, that I wasn't

01:05:00.300 aware of that I would learn and pick up just from having these conversations.

01:05:03.620 Yeah. I mean, I guess, let me ask this. How did you, I mean, like, how did Jocko get in,

01:05:07.340 like involved with you and everything? Like, is it just, uh, was it just through who he is or?

01:05:11.400 Yeah. I just, uh, I just, what did I do? I sent him a message on Twitter.

01:05:17.560 Oh, wow. And it was, it was relatively early in his rise. And I said, Hey man,

01:05:24.080 we want to have you on this podcast. You're aligned perfectly. I think it was right before

01:05:27.220 extreme ownership came out. Oh, okay. Yeah. And he's, he's like, yeah, let's do it. Let's do

01:05:33.520 an interview. I'm like, Oh, like I didn't expect him to say yes. Yeah. And then we, yeah. And then

01:05:39.100 we, we run in some of the same circles and when we've been able to connect and done, you know,

01:05:43.900 I think three, three interviews now. And so he's become a friend. So it's, yeah, it's been good,

01:05:47.660 man. It's, it's, it's pretty amazing how it all works out.

01:05:50.780 Yeah. No, I mean, and that's just it. Is that like, like, you know, I mean, obviously that's,

01:05:54.640 this is the thing is that, you know, the network, the network grows and, you know,

01:05:59.400 you keep that network and, and you, you know, you're able to, you're able to like do some great

01:06:07.080 things if you can with it. And, and again, it's just one of those things for me that like, um,

01:06:12.620 I've been very careful on how I guard that network. Oh, I bet. Utilize it. And, um, you know,

01:06:19.940 I mean, you know, I mean, obviously everybody wants something from somebody like always,

01:06:23.700 it's just what it is. Sure. And, and the hard part is, is that you're just not going to get it.

01:06:28.220 Like, unfortunately, I, I'm not going to ask Connor to sign a million things for a million

01:06:32.800 people. I'm not going to have them do shout outs. I'm not going to have them do any of these things

01:06:36.740 because guess what? Like, that's just not how it works. You know, like that's how you destroy

01:06:40.960 your relationships is when you take advantage and you try to do things, you know, that are out of the

01:06:46.060 realm of what a friend and, or a real good business partner would do. And that's where people,

01:06:52.060 that's where people get greedy and they tip the line. And once you do that,

01:06:56.400 then you could pretty much guarantee yourself, you know, a seat outside the party and you're

01:07:00.180 never going to come back in. And, you know, like I said, I've been doing this party for a long time

01:07:04.480 and I'm not trying to leave, you know? Yeah. Yeah. I mean, you want to be there. I just want to

01:07:09.260 keep growing it. I want more people in it. I want good people in it. And so I'll do that,

01:07:13.480 you know, and I'll consistently, I'll consistently work on making it better. And this is another thing

01:07:18.140 too, is that, you know, sometimes it takes time, you know, like you're not going to get the

01:07:21.940 answers you want immediately have to be patient. It's, it's, you know, it's, it's, uh, you know,

01:07:27.120 it's one of those things, man, that like, you know, like, I, I, you, you know, you, you, so many

01:07:32.680 people want that instant gratification and you're just not going to get it. You know, you, you can,

01:07:37.680 you, there are ways and there are shortcuts or hacks to, to, you know, maybe shorten the steps,

01:07:44.020 but you still got to do, you got to, you know, you got to do your time to make the thing work.

01:07:47.940 And, um, in a, in a society of, of, you know, instant gratification through very quick clips

01:07:56.280 that you see on social media, sometimes it's not always the way it is. You know, you gotta,

01:08:00.800 you gotta, you gotta work at it and put, put the, put the effort in and put the time in and make it

01:08:04.800 work. You know what I mean? I get the biggest thing I get every single day is you have, I want

01:08:11.880 your job. Um, you know, we're so lucky. I'm sure you get so lucky. You have a dream job.

01:08:17.940 I would do it in a second. I want your job. I want to meet the people you're around. And I'm like,

01:08:24.400 well, Hey, you don't even really know what my job is. So let's just, let's just rewind for a second.

01:08:29.240 Like if you, if you really want my job, then you need to go study law and you need to understand

01:08:35.680 how to do, you know, um, you need to study contractual law. You need to understand how to

01:08:41.700 negotiate contracts. You need to understand how to, you know, um, be within budget. I mean,

01:08:47.920 there's so much to it that people don't see to go over that. Like I said, it's not the sexy stuff

01:08:53.180 that you're going to put up on Instagram with Conor McGregor hitting you in the face that everyone

01:08:56.600 wants to see, but it's the stuff that's real. Right. And so, you know, from, from a backend business,

01:09:01.560 you know, you know, you know, like just perspective is that, you know, these guys,

01:09:08.300 you know, like you still have to do the business and you still have to, you have to do what your

01:09:12.360 job really is. So when I get those things and I try to, I try my best to like help them out and

01:09:18.440 explain, like, that's not what life's about. Like, that's like saying that you wish you had,

01:09:22.020 you know, I mean, Chris Pratt's job as an actor. You think that he just got there by

01:09:26.440 just instantaneously like becoming, you know, a mega actor? No, he grinded it out like everybody

01:09:33.160 else. Right. You know, for a long time studying the craft and doing it and getting, you know,

01:09:38.200 getting, you know, dirty just like everybody else and having the horrible roles and just pushing,

01:09:43.280 you know, like at a pace that most people would just give up, but he didn't. And then it landed

01:09:48.800 and it worked. And that's just like me. Like it's, it's the same thing. You know, I shot a million

01:09:53.340 shitty photos. I shot, you know, like I, I produced a ton of horrible videos and like,

01:09:59.480 I did a lot of stuff that had to lead, you know, me to what I'm at right now, but it wasn't

01:10:04.560 overnight. I mean, I mean, I started doing this back in 1996, you know, I mean, I, I graduated high

01:10:10.000 school in 1995. I went straight to college. Unlike the guy that wrote that weird post, obviously didn't

01:10:16.300 like do any research on me or even just look at my LinkedIn. Didn't do a real job. I told you exactly

01:10:22.640 my, my work history, you know, he probably doesn't even know what LinkedIn is, but you

01:10:28.340 know, and, um, you know, I, I went to college and I, I, I, when I was in college, I worked

01:10:34.820 a job at a retail job, you know, um, at a, at a skate and surf shop. So I learned how to

01:10:41.620 sell and I learned how, how marketing really worked for products that would be placed in

01:10:46.280 the retail world. And then I went, you know, from college, I went straight into working at the

01:10:51.420 shittiest, lowest position job at a apparel company, you know, that I just was willing

01:10:56.960 to give up, you know, anything just to get my foot in the door. And I did. And once I

01:11:01.640 got in there, I took every single thing that would get, would come my way and I accepted

01:11:06.320 it. Can you shoot a photo? I'll learn. Can you lay out a catalog? I'll learn. Can you

01:11:11.220 design a hat? I'll learn. And I just kept doing it. I just would, I would be relentlessly

01:11:15.200 doing it till, to just, until I just, there's everything was thrown at me. And I just kept

01:11:20.180 on wanting to accept as much work as I can. And then, you know, from there I moved on and

01:11:24.940 I still had to just grind it out and grind it out and grind it out. You know, I'm 42

01:11:29.240 years old right now and it still feels every single day, like, man, am I even doing enough

01:11:34.060 work or am I doing it right? Or I mean, like, you know, like it's, I'm still every single

01:11:38.620 day. I, I, I, I questioned myself daily, like, Oh my gosh, like, Hey, like, you know,

01:11:43.800 I mean, am I, am I doing like, is this, is this working? Like, how did this, you know,

01:11:50.520 like, you know what I mean? I just, we just, we just got done doing a mega, um, like a mega,

01:11:56.840 you know, enter to win a trip with Conor McGregor. You go out there and we, we pulled

01:12:00.640 there. I mean, it was a great thing, but even then I'm just like, man, I hope this is looking,

01:12:05.400 you know, like every single thing that I, that I do, I questioned myself because I don't really

01:12:09.420 believe that everything I do is perfect at all. I just think that I'm doing the

01:12:13.780 best to get the, you know, I'm doing, I'm putting every ounce I could put into what I

01:12:19.280 do to make sure that the results that I'm, that I'm getting, you know, for people or for

01:12:24.360 businesses or for brands are at the, at the level that they want it. And, and, you know,

01:12:29.440 that's just it. That's, that's it. At the end of the day is that, you know, I, I just want

01:12:34.660 to, I want to be able to, to work hard at getting the best results I can for the P for,

01:12:42.860 for everybody involved. That's it. And if, as long as I could do that, then, you know,

01:12:47.060 I'm happy. And like, I, I, I don't like, you know, I want to make sure I, I mean, I'll

01:12:52.220 stay until the job is done every single time. I will not leave. I'm not going to go, you

01:12:56.860 know what, man? It's okay. I got to go, you know, I'll just stay and just keep going and

01:13:05.200 just keep going. And like, it's like, I mean, I don't, I don't have any issue, you know,

01:13:09.200 like doing that. And that's just it. That's, that's the sacrifice you have to make. A lot

01:13:13.280 of people don't want to do that though. Yeah. Yeah. I love it, man. It's powerful. Hey,

01:13:17.200 let me ask you a couple of additional questions as we, uh, as we wind things down, you know,

01:13:21.060 this one, I didn't even let you know, cause we just jumped right into the conversation,

01:13:24.380 but I think you can handle it. Uh, the question is, what does it mean to be a man?

01:13:29.280 What does it mean to be a man? Well, I need to, I mean, can I ask you a question back on that?

01:13:36.600 Yeah. Yeah, for sure. I mean, like in what regard, I mean, like, are you talking about

01:13:40.000 like as a, as a provider, as a, like, I'm, I mean, I, I, I'm not certain when I'm trying.

01:13:48.960 Well, you, I mean, I think you said one that I certainly agree with the ability to provide,

01:13:53.040 you know, I mean, look, I'm a family man, you know, I'm, I'm an old fashioned, deep rooted

01:13:57.900 kind of guy that, you know, I take care. I've got two, I got two boys and I, and I'm, you know,

01:14:02.860 I've been married for over 14 years and, you know, a lot of that stuff I don't put out there

01:14:08.740 on the, on, on social media. So a lot of people may not even know that, you know? And, and the

01:14:12.320 reason why is I take some of that stuff, I, you know, like I'll put it on my boys every so often

01:14:15.620 when they're, when they're doing something like, you know, skateboarding or doing something cool,

01:14:18.900 but like, I'm not, you know, like I said, I've reeled that one back in just for their own

01:14:22.600 somewhat protection. And, and also, you know, my wife hates getting hit up when she's at the

01:14:29.080 market for free. Yeah. Does that happen? Or, or, or Conor McGregor autographs, man, you know,

01:14:35.180 it is a part of the game. It's a part of what it is. And it's like, so, and I, and I have accepted

01:14:39.900 that she's accepted that we will know that like, you know, like, Hey, like, you know, I'm going

01:14:43.940 down this route. Like, how do we do this? Yeah. And so, so it's one of those things that she fully

01:14:49.420 gets it and understands and she supports it, but you know, so she's not going to be, you're not going

01:14:53.720 to see her popping up all the time. And when she does, it's usually like her working out or doing

01:14:58.400 something funny in my stories. But, um, I mean, again, so what does it mean though, is that I

01:15:05.120 always think fundamentally, it's one of those things that like, it's my job to, to make sure

01:15:09.720 that not only can I, you know, raise my children in a way that I feel they're respectful and

01:15:16.320 understand the laws of, of this earth and what it means to treat somebody with respect and be kind

01:15:21.560 and work hard, but, you know, also support my partner and the decisions that she makes and the

01:15:27.800 goals that she has. So realistically speaking, I, I mean, I just want to be able to do the things

01:15:37.000 to make my family and to make others around me feel that, you know, they're safe and they're

01:15:46.020 respected and that, you know, like I could, I could, I, you know, I, they could live. I just want to be

01:15:53.280 able to provide them with a life that is worth living for everybody. Right. And ideally as a man,

01:16:01.480 you know, like I want to be able to do the things that, you know, I mean, I want to be able to,

01:16:07.620 to just, you know, provide for my family and be strong and assertive and teach my children the right

01:16:16.040 way and not shy back on, you know, just the feelings and, and, you know, just the vision

01:16:24.840 that I have. Right. And I'm just, I'm, I'm assertive on that. And I, and I, and I'm like,

01:16:30.060 I'm, I've told them, you know, daily that like, look, there are going to be things in life that

01:16:34.640 you're not going to like, but we're going to have to deal with them. And being able to, to pass that

01:16:41.600 down through the lineage, that to me is everything, you know, and that's just it. Is that like, you

01:16:47.600 know what I mean? Like I, it's, it's, it's, it's my role as, as a father and a husband to be able to,

01:16:54.620 you know, I mean, protect them and, and just teach them the right ways, you know? And, you know,

01:17:00.300 like, I, I guess I don't ever want them to, to think that they can't do anything. You know,

01:17:05.820 I want them to be able to just to have, you know, this powerful being, you know, like around them,

01:17:11.600 just so that they feel that they can, they could accomplish whatever they want. If they push hard

01:17:16.860 and they work hard and they stay, you know, the course of, of, in my opinion, what a real man is.

01:17:24.640 And that's just a, you know, just, just being, you know, as, as humble as you can and, you know,

01:17:31.320 trying your best to, to make sure that you make those right decisions. You know, not everybody is

01:17:37.120 going to make, you're not going to always make the right decisions. You're not always going to,

01:17:40.000 you know, um, you're not always going to, you know, you're, you're, you're not going to always

01:17:44.900 win or you're going to fail, but you just got to be able to pick yourself up and shake it off and

01:17:49.980 keep going. You know? And you seem like, you know, like I, I always say this, you always want to stay

01:17:53.680 until the job is done. Yeah. Yeah. And, and you, you suck it up and you just, you, you work through

01:18:00.280 the problems and you don't, you, you don't turn your back on people or friends in, in, you know,

01:18:08.720 situations when they need you, you know, like that's to me, that's what being a man is, is, is,

01:18:13.440 is, you know, having the discipline and the, you know, the fortitude of just knowing that you have to,

01:18:22.260 you, you, you can't just walk away. You can't just put your hands up in the air. You know, you sit

01:18:27.340 there and you work through them. You don't, you know, if you're on the front line, you stay on the

01:18:31.760 front line, you don't run away. You know, you sit there and you, you stay next, you know, you stay

01:18:36.760 next to, uh, you know, the, the, the other guy next to you and you, you, you battle it out and you

01:18:43.060 work, you know, in a way that, that can benefit others and you can help, you know, create a better

01:18:50.060 message, you know, for, for those that are, that are coming up. I mean, that's. I like it, man.

01:18:56.920 No, no, I like it. I like it. And I think it's spot on. I think it's, uh, very much alignment

01:19:01.540 with, uh, how I try to live my life. And I, and I definitely from the outside looking in,

01:19:05.920 uh, see you and see you, you doing that in a big way. And so I want to let you know, man,

01:19:11.160 I'm inspired by you and what you're up to. And I'm actually looking forward to seeing what else,

01:19:15.300 cause I know there's probably a lot on the table and I can't wait to see what that is. So

01:19:19.040 there is. And a lot of it comes down to just that is that I'm trying to, you know what I mean?

01:19:22.660 Like it's, it's, it's still, you know, like, you know, it's, I listened to a lot of, um, you know,

01:19:27.560 hardcore music and, you know, like PMA is a big deal for me and that's just keeping a positive

01:19:33.420 mental attitude and, you know, staying consistent with that is, is just the way of life, man. It's,

01:19:40.060 it's like, you know, it's a, it's like a weird hardcore way of life, but it's, it's what gets you

01:19:45.780 through and it's what gets you going. And, you know, I, I just abide myself by that. You know,

01:19:53.560 I mean, it's, it's, you know, like, I mean, like I said, it's like, you know, that the post today

01:19:58.540 that, that, that, that kid wrote, I mean, like I, I laugh about it, but I, you know, I also needed to

01:20:04.200 make sure that people are aware that there are people like this out there and, and I'm positive

01:20:08.920 through it, but you know, it's, it's, I think that there's a lesson to be learned if you're

01:20:15.240 going to try, you know, when you try, when you, when you, when you try to buy a bigger dog, he's

01:20:20.400 going to bite back. And, and, and, and that's the thing is that they're always, and I tell this to my

01:20:25.280 kids every day, there's always going to be, you know, repercussions for actions that you take if you,

01:20:30.940 if you're going down that route, you know, if you're going to go down that route, you know,

01:20:34.640 be careful because, you know, it could severely backfire, you know? And so again, you know,

01:20:41.160 like this isn't the first time that someone like this has happened to me, but this is the first time

01:20:44.100 where I put somebody on serious blast because I felt that honestly, I was trying to do the kid a

01:20:49.360 favor. I was really trying to do him a favor and, and hopefully he opens his eyes and he goes,

01:20:55.500 I really messed up. Yeah. I just picked a fight with a guy that just happened to be like a guy

01:21:02.620 that's actually a real businessman that has started businesses. Like you couldn't have got

01:21:08.980 the wrong person, you know? And you, when you, when you're, you're just, you're just prejudging

01:21:14.080 somebody by something cause you're having a bad day or whatever you want to write, however you may

01:21:17.360 want to do it, you know? And you know, you go in, you, you totally blast and shit talk somebody,

01:21:23.640 you know, on the premise that you think there's somebody that they're not. And then all of a sudden

01:21:28.380 you just like, you just went and just pick the fight with the wrong person. And now,

01:21:33.640 you know, that wrong person could have been potentially your boss or somebody that hired

01:21:37.160 you or whoever. And so you just got to be careful and you got to think about what you write and do

01:21:41.060 the research and go, Whoa, Whoa, man. Like this guy's deep. Like, Oh my God. I didn't, I mean,

01:21:47.500 like 90% of his posts are not only positive, but he talks about business and the businesses that he does.

01:21:52.520 Like what, how did you get to this point anyway? Like where did this even come from? You know,

01:21:57.920 like you stumbled upon one post that you thought potentially, you know, was, was like, was what

01:22:04.840 he is, but it's not in any way like critical mistake, you know? And that's just it. And that's

01:22:11.900 where we're, we're kids nowadays that are coming up have to be very careful on how they look at things

01:22:18.060 on, on the internet or just on social media before they go and they do something, you know,

01:22:23.420 drastic, alter everything. You know, the kid deleted his account. Oh really? Yeah. Everlast,

01:22:31.360 uh, uh, I don't know if you ever last. Yeah, of course. He, he, uh, he just texted me because you

01:22:37.340 ran the dude off. He deleted his account. I'm like, well, that's what happens, man. I mean,

01:22:42.440 like he just got, he got blasted on because he just, he just said the most insane. And I get a

01:22:49.220 lot of bad things, but that one was just, I guess it just was one of those things that couldn't be

01:22:53.140 the further from the truth. Cause I'm, you know, I'm sitting here like, you know, working on so

01:22:57.960 many projects and I got so much work going on. Like I see something like that. I'm like, Oh my God.

01:23:02.240 Yeah. Yeah. So people can be ridiculous, man. It's a lesson to be learned, you know? And it's just one

01:23:07.720 of those things again that like, you know, you just, you just got to see that like, there's not,

01:23:12.780 you can't judge everything by what you see in, in a, in a 60 second clip. You gotta, you gotta do

01:23:18.280 some research and learn who these people are and understand that like, there's probably a reason

01:23:22.820 why they're getting the attention they're getting, you know? And a lot of that comes down to, and I

01:23:28.600 mean, I look at it for, for how the content, you know, it comes down to how the content's produced.

01:23:33.420 And when the content is actually original pieces that are involving them, I'm going to

01:23:37.680 say 90% of the time that there's people working pretty hard to figure out content that works.

01:23:42.720 I mean, I, and I, and I do say that there was a huge difference on that one. You know,

01:23:45.360 there's a, there's a difference between like, look, you have a podcast. This is original material.

01:23:50.100 Sure. You're not, you're not going back and like, you know, redoing somebody else's stuff.

01:23:54.840 Right. This is you. This is original material. This is what I'm talking about. This is what we need.

01:23:58.820 And so when I go, I don't go and I'm not reposting a bunch of other people's stuff all the time.

01:24:04.580 I'm doing my own stuff. Yep. You know, like if you're creating,

01:24:07.680 like if you're creating something and if you can't look, I'm not against people reposting

01:24:12.720 stuff, but if you're doing it in a way that they're, that you're actually involved, you're

01:24:18.080 going to see different results and they're going to, people will look at you differently

01:24:20.940 too. But that's the thing. That's the work you got to put in. Yeah. And you know, if you

01:24:25.320 want to get and you want to get noticed, people will notice you then, you know, cause they'll

01:24:29.260 see that like, Oh, okay. This guy is consistently putting out a lot of stuff of him trying to make

01:24:35.920 sure that people know that he's the one he's not, he's not trying to get, you know, to show

01:24:40.400 like the other people are doing, he's doing it, you know? And that's just it. And I think that's

01:24:44.440 what's for me, that's what got a lot of people's attention is that when they started seeing me

01:24:49.980 actively, like for real sparring with people and for real kicking pads all the time and for real,

01:24:55.380 you know, training and then finding out I'm a black belt and then finding out all these new

01:24:58.940 things. Oh, he owns a company. Oh, okay. Well this is this, this changes the game. And he's a little

01:25:03.520 more inspirational. He's not just trying to pick up and like pretend he's something that

01:25:07.140 he's not. Cause I, cause that's the thing. I'm very vocal about like, look, I train because

01:25:12.260 I have to, I have to, it's the balance between, it's the balance between, you know, um, you

01:25:19.180 know, the sanity of, of the, you know, my, the, the work schedule I have and me being able

01:25:25.540 to like, really, I love to train. I love training. I love being a martial artist. I love it. That's

01:25:31.840 what I'm about. And I also love to, you know, play music. And I also love to do all these

01:25:37.240 other things. Like that's what I love. Those are those things that I have to do, you know,

01:25:40.560 so that it breaks up everything else that I don't want to do, which is, you know, which

01:25:45.540 is, which is parts of the work. Yeah. Some of the grind. Yeah. It's not the most glamorous

01:25:49.900 part of the work that I do. So, you know, that's why those things are all inserted where they're

01:25:55.400 at, you know, and that's just where I think people need to understand for their own sanity,

01:25:59.680 they need to have that balance. You have to have that balance. You have to be able to,

01:26:04.240 you know, go, I'm going to, I'm going to, you know, train hard for this. Like, so hypothetically

01:26:09.200 speaking, if you look at it, like as an athlete, a pro fighter, well, their job is to go and

01:26:14.200 train every single day. Well, they also need the balance. A lot of the fighters I deal with,

01:26:18.680 they love to play video games or they love to watch movies and they love to, and that's

01:26:21.900 what they need to do. You got to keep that balance going. Otherwise you'll drive yourself

01:26:25.880 crazy. You're never going to want to do what you're doing. So I, you know what I mean?

01:26:29.080 And then one thing I would always encourage is like, find your balance. And when you find your

01:26:33.300 balance, everything will go smoothly and you'll be able to continue on and you'll be able to draw,

01:26:39.140 you know, like inspiration from other things and you'll just be able to just keep going.

01:26:42.480 And it won't feel like, it just won't feel like it's like a, a groundhog day of monotony.

01:26:48.080 Right. Or burning out or any of this. Yeah. You're like, you're, you're, you're looking forward to,

01:26:52.480 I'm going to do this and then I'm going to find my balance. Boom. And then I'm going to go back

01:26:55.520 and I'm going to do it again. And that's what you got to do. If you want it, if you want to be

01:26:59.100 able to power through and, and, and, and just get to new levels that you've never been to find your

01:27:05.500 balance, figure out what you, what you're passionate about and, and start doing it and really get after

01:27:11.260 it. But be careful because this is another thing is that when you go too deep on it and then you want

01:27:16.720 to turn that balance into a profession, it can severely backfire. That's what I've seen too.

01:27:20.900 So, you know, you, you, you, you could definitely lose a lot of, you know, you know, like you,

01:27:27.600 like there's certain things that I'm really like good at doing that I'll never try to pursue

01:27:34.560 in a type fashion, even though it's something like I could easily do and just do it like,

01:27:41.440 Oh, okay. Well, I could just do this and make money doing this and I don't have to do anything

01:27:43.920 else because I know that the moment becomes, it becomes, I'm dependent on doing it to make

01:27:49.020 money. It's done. It's not going to be, it's not going to be that, that balance of passion.

01:27:53.780 Sure. Sure. Yeah. Loses some of it. Yeah, definitely. Well, Hans, how do we, uh, how do

01:27:59.200 we connect with you, man? This has been a fascinating discussion. I know the guys are

01:28:01.720 going to want to learn more about what you're up to. So where, where do they go?

01:28:05.280 Um, I mean, it's Instagram right now. Yeah. Just my, my Instagram, that's it. You know,

01:28:09.900 like at Hans Molenkamp, I mean, I'm, um, finishing out like, you know, my, my website is,

01:28:15.580 is, is, is a hundred percent photo driven, but I'm going to start changing that up a little bit

01:28:20.420 to get a lot more in depth with other projects I'm working on. And then, um, I'm trying to develop

01:28:27.400 some more stuff based. I mean, like I've done quite a few interviews with a lot of athletes

01:28:31.220 and I'm gonna start putting out a lot more too. And it just, again, overall connecting, um, you know,

01:28:37.400 the outside world with all the, you know, the contacts and the people that I deal with,

01:28:42.080 I want people to see, and I want people to see them for who they are and not in the normal fashion

01:28:48.200 that you may see them like outside of, you know, whatever they do, you know, I want them to,

01:28:53.480 I want them to be able to see them the way I do. And if I could produce that and I could get it out

01:28:57.980 there, you know, I feel that not only does it benefit them, but it also makes in, in it's good,

01:29:04.660 creative, um, intriguing content for everybody to see. So the best way to see that though,

01:29:09.980 right now currently is on my Instagram for sure. And, and, you know, outside, like I said,

01:29:14.420 outside of that, who knows, maybe one day I'll have, I mean, I really would like to have some

01:29:19.980 sort of, you know, maybe I'll have a show or something that follows me around.

01:29:25.460 Yeah, man. Cool. Well, we'll stay in touch and follow that for sure.

01:29:29.480 Truthfully, I think that that's the goal that that would be the ticket. If you actually saw my

01:29:34.220 daily routine and the people I saw, holy shit, that would, that may blow you away in a whole different

01:29:38.520 way, man. I'm sure people'd be intrigued by it. I can, I, what's that? Yeah. I mean, like,

01:29:43.260 you know what I mean? Like, I mean, who, like how, how I run my days and the things that are

01:29:47.740 involved and the photo shoots and the meetings and the, you know, like the interview, just everything

01:29:52.940 that goes on is, is, is pretty crazy because, uh, I definitely cross paths with a lot of people

01:29:58.580 that, um, you know, are, are very, very, uh, you know, just, uh, just cool people to be around,

01:30:05.120 you know, and, uh, it's, it's, it's fun and, and I wouldn't trade it for the world. And like I said,

01:30:09.740 I'm just going to continue to build my businesses and my brand. And I just, you know, my, my main

01:30:15.020 focus and goal is, is to, you know, work and help the companies that, that believe in me. I'm just

01:30:21.700 going to take those companies to a different level. You know, um, everybody that, that has,

01:30:25.840 that has worked with me in any way to help me get to where I'm at, you know, like I just, you know,

01:30:30.520 had a really good conversation with a good friend of mine, Mark Delagrade, who's, he's got a really

01:30:35.620 cool project called ButcherBox. Oh yeah. Yeah. Familiar with them.

01:30:39.000 Full organic meat. Mark's, Mark's one of the best, you know, Thai boxers and crew, you know, you know,

01:30:44.000 coaches out there. And, um, it's, he's got a gym in, in Boston called City of Tong. And so Mark is,

01:30:50.420 you know, he's got his project, which is ButcherBox. And like, you know, I mean, those are the kind of

01:30:55.080 people like him and, and ButcherBox, or those are the kind of people that I'm, I'm so interested in, in,

01:30:59.640 in helping and working with. And like, they just have a cool product and they're doing stuff. I

01:31:03.800 mean them and, you know, and there's the, you know, this whole CBD revolution that's going on.

01:31:08.380 Like, you know, I've got, I've got, you know, I'm, I'm, I'm, you know, I'm personally working with,

01:31:14.600 you know, the CBD MD people because I need it. I can't get around not using it. Like I need the

01:31:21.280 product. It's really good. And I back and I stand behind, you know, we're using that product. So I'm

01:31:27.520 using it as for me, like, that's why I'm doing it. I'm putting, I'm putting it out there going,

01:31:32.340 look, this is what helps a man that has two spinal fusions, a shoulder reconstruction, ACL,

01:31:38.200 you know, reconstruction, broken femur, broken jaw, broken ribs, you know, like I'm a mess,

01:31:44.720 but like I utilize that product and I'm not trying to push it on this show. Like,

01:31:48.800 you know, like anything, but I'm just saying that those are the people that I'm, I'm actively,

01:31:53.420 you know, working with to help them as best I can, you know, cause I feel that they're doing

01:31:59.440 the world a better place. Yeah. No, it's good. I mean, you got to work with the companies that you,

01:32:03.860 that you believe in. We'll make sure we sync everything up. So the guys know where to follow

01:32:07.020 you and then stay in touch with your journey. Hans, I just want to let you know, man, I appreciate

01:32:10.780 you and taking some time today. I know the guys that are going to believe that are listening to this

01:32:14.980 are going to find this a fascinating discussion. So appreciate you, brother.

01:32:18.300 Yeah. And then, you know, just, you know, maybe if there's, if there are questions,

01:32:21.160 if there are any questions from them, um, if you want to shoot them over to me, I could always,

01:32:25.680 you know, do like a, like a, like an, uh, an answer on like stories or Instagram live and I

01:32:31.420 could do it specific to them. And, uh, and you know, like I just, just send me their names or

01:32:36.180 whatever it may be, but like have them all shoot me a DM or if they start following me and I'll,

01:32:40.840 and I'll hit them back and I'll let them know what I'm up to and what's going on. Because again,

01:32:45.120 like that's how you create those strong networks, man. Like you never know who you're going to run

01:32:48.920 into. And, and if it wasn't for the great, you know, Keith that hooked us up, I would never be

01:32:54.440 here. And I'm very, very, you know, I'm, I'm, I'm, I'm very happy he did that. And I want to thank

01:33:00.160 him for, for putting this together because without him, we wouldn't be talking. I appreciate that a

01:33:05.200 lot. Right on. All right, man. We'll wrap it up. Appreciate you, brother. Thank you.

01:33:10.140 There you go, guys. My conversation with Hans Molenkamp. Again, I apologize about the, uh,

01:33:14.640 the noise in this segment. You didn't have to listen to it during the conversation,

01:33:18.180 but I do apologize about here. We got to adapt and overcome and make do with what we have. And

01:33:22.500 I'm trying to make the best I can with my time here on a layover. But like I said, I hope you

01:33:27.660 enjoyed that one. Just a fascinating, fascinating individual. Make sure you connect with him on

01:33:31.900 Instagram. He's doing all kinds of crazy stuff. You can see him sparring with some of the most elite

01:33:36.540 fighters in the world to breaking bats with his leg and just about everything in between. So go check it

01:33:42.380 out, connect with him, connect with me, um, on Instagram and Twitter at Ryan Mickler. My last

01:33:47.800 name is spelled M I C H L E R. And let's keep this thing going again. No announcements today,

01:33:53.600 just because we've got our, uh, our big move coming up. And I want to make sure I thank you for

01:33:57.820 allowing that dream to become a reality. I realized I could not have done this or would not be in this

01:34:03.460 position without you. So we'll get you some dates on a housewarming slash headquarters,

01:34:09.860 order man headquarters, grand opening. Uh, when that comes online, we'll get you those dates,

01:34:14.080 but I'll be around until then. And until tomorrow for our, ask me anything with Kip Sorenson,

01:34:21.280 my cohost, go out there, gentlemen, take action and become the man you are meant to be.

01:34:25.500 Thank you for listening to the order of man podcast. You're ready to take charge of your life

01:34:30.100 and be more of the man you were meant to be. We invite you to join the order at order of man.com.

01:34:39.860 Thank you.

Order of Man - May 21, 2019

Become a Brand Builder ｜ HANS MOLENKAMP

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