Order of Man - July 15, 2022


Close Your Integrity Gap ｜ FRIDAY FIELD NOTES


Episode Stats

Length

29 minutes

Words per Minute

190.19862

Word Count

5,656

Sentence Count

399

Misogynist Sentences

1

Hate Speech Sentences

3


Summary

The integrity gap is the distance between how you view yourself as a man and the work you are actually doing to get there. In this episode, Ryan talks about how to bridge this gap, and how to close it.


Transcript

00:00:00.000 You're a man of action. You live life to the fullest. Embrace your fears and boldly chart
00:00:04.980 your own path. When life knocks you down, you get back up one more time. Every time.
00:00:10.440 You are not easily deterred or defeated. Rugged. Resilient. Strong. This is your life. This is who
00:00:17.140 you are. This is who you will become. At the end of the day, and after all is said and done,
00:00:22.700 you can call yourself a man. Gentlemen, what is going on today? My name is Ryan Michler.
00:00:27.940 I'm your host and the founder of the Order of Man podcast and movement. And I want to welcome you
00:00:32.560 here to a show, conversation, a resource that is designed to give you as a man everything that you
00:00:40.820 need to step up as a hub. Let me see if I can say that correctly. A husband, father, business owner,
00:00:46.520 and community leader. Today, we're going to be talking about this concept that I've been
00:00:51.300 addressing for the past seven years now called the integrity gap. And I only know what that is.
00:00:56.780 And to some degree, know how to bridge and close that integrity gap because it's something I've
00:01:01.540 had to work on in my own life so much. So I'm going to get into that in just a minute. Two very
00:01:06.160 quick announcements. Number one, our battle ready program. It's a free program that you can sign up
00:01:11.040 for. It's going to be a series of emails over 30 days, and it's going to give you my exact strategy
00:01:17.060 that I've used in my own personal life to close my integrity gap with my spirituality, with my
00:01:24.120 wife and my children, with my business, and every health, every facet of life. And it's what allows
00:01:30.540 me to accomplish what I've been able to accomplish over the past seven years. So if you feel like
00:01:36.040 there's some room for improvement, check it out, orderofman.com slash battle ready. The only other
00:01:40.740 thing that I would suggest to you today is if you have a son between the ages of eight to 15,
00:01:45.380 and you want to usher him into manhood, at least get the tools and resources, conversations,
00:01:50.560 experiences that you need and want to usher him into manhood, consider our legacy event, which is
00:01:56.700 going to be held this year, September 22nd through the 25th. You can go to orderofman.com
00:02:02.840 slash legacy to watch a video from our last experience and see what it is that we're doing.
00:02:08.460 All right, guys, let's talk about this integrity gap. Let me tell you what it is first. The integrity
00:02:13.820 gap is the gap or the distance between how you view yourself ideally as a man and the work that you're
00:02:23.660 actually doing to get you there. And in my own personal experience, I found that the greatest
00:02:29.660 times of despair and desperation and anxiety and depression and even suicidal thoughts and men that
00:02:37.500 I've talked with comes when there's a huge, huge disparity between how they view themselves ideally
00:02:44.620 and the work they're doing to get there. In this week's Ask Me Anything, somebody was suggesting that
00:02:52.320 their wife and him were having struggles in their marriage because he suffered from a confidence
00:02:58.820 problem. Guys, those of you who are lacking confidence to some degree, and this is how the integrity
00:03:05.000 gap manifests itself, you're not suffering from a confidence problem. You're suffering from an
00:03:11.060 integrity problem. And I know that to be 100% true because I know in my own life is I've consciously
00:03:18.300 worked to narrow the gap between how I view myself ideally and the work I'm doing to get there.
00:03:24.980 My confidence naturally increases and naturally improves and gets better. So if you're thinking to
00:03:32.100 yourself, man, I'm just not confident in myself, I'm not confident in my abilities, I'm uneasy,
00:03:36.980 I'm unsure of myself, I have all these feelings of inadequacies, then I would suggest to you that
00:03:42.780 confidence isn't your issue. The integrity gap is your issue. And what I'm going to do is I'm going to
00:03:49.040 spend the rest of the time today talking with you about how you can close that gap because it's very,
00:03:55.960 very important that you do. Now, how do you know if you're out of integrity? Well, very simply,
00:04:01.960 you're not producing the results that you desire. If, for example, you want to be 10% body fat
00:04:08.120 and you're not, you're 25 or 30 or more percent body fat, then you're out of integrity. Now you
00:04:16.300 might say, well, Ryan, I'm working on it. And in that case, that's true. It's going to take you
00:04:19.920 some time from where you are now to get to, in this example, 10% body fat. So as long as you're on
00:04:26.680 the path, you're actively working to close that gap. If you're not producing the results that you
00:04:32.040 want at work, uh, or you're not making the kind of income that you'd like to, there's an integrity
00:04:38.380 issue. And again, this is true because those men who do the work over time, not immediately,
00:04:44.300 it's not like if you get off the couch and do everything, knock it out of the park today,
00:04:48.520 you're closing the gap. No, it takes time. We're going to address some of that, but the guys who
00:04:54.080 are actively walking the walk, they're going to make more money. Inevitably the guys who are doing
00:04:59.740 healthy things like eating correctly and working out and training and exercising, they're going to
00:05:03.620 lose weight. The guys that are engaged with their wives and having conversations and listening and
00:05:08.340 leading well are going to have a deep, powerfully connected, intimate relationship with their wife.
00:05:13.180 It's not a mystery. I get so sick of hearing from guys who were like, Oh, you know, that guy, he,
00:05:18.840 he's lucky. And, and I heard another guy, even in our iron council say something along the lines of,
00:05:24.240 I think he said, uh, he was referring to Andy for Silla because Andy was a guest on our podcast.
00:05:29.640 And he said, well, you know, it's easy for Andy to say X, Y, and Z. And I can't exactly remember the
00:05:34.620 scenario, but that's a problem. It's, it's not, how do you know it's easy for somebody to say something?
00:05:40.140 The only reason you're saying that is because that person is likely experiencing the results
00:05:46.320 of bridging the gap between how they view themselves ideally and the work they're actually
00:05:51.660 doing. And he's a great example. When I met Andy for Silla six or seven years ago, he was roughly
00:05:57.780 350 pounds and I could see it when I met him. I could see the lack of confidence. I could see
00:06:04.980 that the, the, the assertiveness wasn't quite there to the degree that it is today from the
00:06:10.300 outside looking in, except for the way it seemed like he had everything figured out, but I could
00:06:14.460 tell there was a struggle internally and rightfully. So that makes sense. I've also been there myself
00:06:20.320 now over the past six to seven years, you clearly have seen what Andy's done for himself, for his
00:06:26.800 family, for his business, for his colleagues and coworkers and employees. And he's lost roughly a hundred
00:06:33.840 pounds. He looks incredible. And he's, you know, seven years older that's bridging the integrity
00:06:38.740 gap. And so when I meet Andy and we connect, like we often do a couple, two or three times a year,
00:06:43.960 I can see a difference in him. And it's not just the physical difference is the mentality.
00:06:49.580 It's the way he presents himself. It's the way that he carries himself because he's bridged
00:06:54.020 that integrity gap. So again, how do you know, if you're out of integrity, you're not producing
00:06:59.340 the results that you want, or at a minimum, you're not moving in the right direction.
00:07:03.460 If you're a hundred thousand dollars in debt, it's probably going to take you two, three,
00:07:07.560 five, 10 years to get out from under that debt. But if you're actively working on it,
00:07:11.480 you're going to carry yourself different and you're bridging this gap. So let's talk about
00:07:15.200 this framework. I work really, really well with frameworks. I was introduced years and years ago
00:07:20.300 to a framework called the OODA loop, which is an acronym created by Air Force Colonel John Boyd.
00:07:25.900 Uh, he identified this as a way, as a framework to operate your life. And I think this is a great
00:07:32.520 way to bridge this integrity gap. So I'll get to the OODA loop. And then I'm going to share with you
00:07:36.880 five key little strategies or tips that you can implement in your life to ensure that you stay
00:07:43.480 the course, that you maintain the course and you maximize your results by bridging or closing this
00:07:49.320 integrity gap. So let's talk about the OODA loop. OODA is an acronym. O stands for observe.
00:07:54.580 The next O is orient. The next is D, uh, decide. And then the third, excuse me, the fourth A is to
00:08:02.240 act. So observe, uh, orient, decide, act. Okay. So let's break each one of those down. The OODA loop.
00:08:10.420 Oh, observe. You actually have to spend time with yourself, by yourself, thinking about the results
00:08:17.300 that you're producing in your life. If you aren't willing to look at that, to take a look in the mirror,
00:08:22.220 to spend time journaling, to spend some time self-reflecting, even if it's a walk in the
00:08:26.800 morning or the evening and really trying to observe what's going wrong in your life,
00:08:33.240 man, you're, there's nothing that's going to change. So don't you dare go to somebody else and
00:08:37.840 say, man, I'm just not producing results. Um, man, I'm just other guys have it all figured out.
00:08:43.200 Everybody else is so lucky and I just can't get it figured out. Well, of course, because you haven't
00:08:47.620 really observed what's actually going on. You know, we think about it like this, that guys are
00:08:52.540 burying their heads in the sand and that's exactly what millions and millions of men do. And then they
00:08:58.240 have the audacity to complain about the lack of results that they're producing in our lives. Well,
00:09:03.800 of course you have a lack of results. You have no idea what's going on in your life. So be truthful,
00:09:09.540 be honest, be completely honest. If you're a screw up, you have to admit you're a screw up.
00:09:15.140 If you're an alcoholic, you have to admit you're an alcoholic. If you're a workaholic and you don't
00:09:19.920 spend any time with your family, you have to be willing to admit that if you're a hundred pounds
00:09:23.980 overweight, you have to be willing to admit that it isn't a pity party. It isn't designed to throw
00:09:30.260 you into this perpetual state of despair. It's the starting point. And it has to be from a foundation
00:09:36.300 of truth. Most of us have inflated egos and we believe that we're better than we are, that we're
00:09:43.280 producing better results than we probably are. And that we have more trust and credibility and
00:09:50.140 authority with others than we actually do. So the first step is to observe. Second, orient.
00:09:57.140 Now that you know what's going on, at least you're looking at it from a truthful perspective. Maybe for
00:10:01.580 the first time in your life, you need to orient yourself. I kind of look at this as a triangulation.
00:10:07.720 If you want to figure out where you are, you can always triangulate other points. And it's the same
00:10:14.540 thing here. When you want to orient yourself, you need to triangulate. And the first thing you need to
00:10:20.140 do is you need to start measuring something. So if you're overweight and you know it's gotten out of
00:10:27.080 hand, then you actually need to jump on the scale or you need to have your body fat percentage
00:10:33.360 measured and you need to write it down in an app, on a piece of paper, something you need to orient
00:10:39.720 yourself. Okay. I'm 5'10". I'm 275 pounds. I should be 200 pounds. So therefore I'm 75 pounds overweight.
00:10:50.400 Congratulations. You're actually on the path. But if you're not willing to get on the scale,
00:10:55.480 you're not. If you're thinking to yourself, you know what? I have been a mess up, a screw up
00:10:59.420 with my finances. And I just, I'm so frustrated with it. Then you actually have to get onto your
00:11:07.520 bank account statements and you need to see what that bank account says. You need to compile a list
00:11:14.900 of all the credit card debts and the personal loans and the medical bills. And you actually need to stare
00:11:21.400 at it and you look at it and you think, okay, well, I'm $78,000 in debt. That sucks. But at least
00:11:28.820 you've oriented yourself to the problem. I'm a $78,000 in debt. I don't want to be in any debt.
00:11:35.040 So I know I have $78,000 to pay off. It seems daunting at times. And sometimes it even seems
00:11:42.260 insurmountable, but it isn't. We're going to talk more about that. If you're struggling in your marriage,
00:11:47.440 you probably ought to sit down with your wife and have a real heart to heart about your guys'
00:11:54.340 relationship and how she views you, how she sees you as a father, how she views you as a husband,
00:12:01.640 what she thinks about your sex life, what she thinks about your work performance. And guys,
00:12:07.880 we don't want to do this, but you have to orient yourself to the problem because what that does is
00:12:12.560 once you triangulate where you're at, you can start coming up with a bearing.
00:12:16.080 And there might be different ways of going about doing different things depending on the scenario,
00:12:20.860 but at least give yourself some options. I could go this way. I could go that way. I could go that
00:12:24.940 way because the next point is the decision. Now I have to decide. So I've observed what's going on.
00:12:33.640 I know the problem. I've oriented myself. I know what I want to accomplish. And now I have to make a
00:12:41.780 decision about how to do it. So if I'm 75 pounds overweight, are you just going to cut out processed
00:12:47.280 sugars? That might work to some degree, but maybe it's not as much as you'd like. Are you going to
00:12:52.400 hire a nutritionist? Are you going to hire a coach? What are you going to do when things go wrong?
00:12:56.920 What are you going to do when you're tempted to overeat or to not go work out? Are you going to hire a
00:13:02.000 personal coach? Are you going to go to a big box gym? Are you going to do CrossFit? Are you going to do
00:13:06.080 jujitsu? Are you going to work out at home? What exactly are you going to do? Because now you start
00:13:10.700 making the decisions of what's best. And if you've never really made these decisions, sometimes that
00:13:15.720 can be pretty challenging because we get stuck in this paralysis by analysis where there's so many
00:13:23.520 different options. It's like, I don't know. And you just throw up your hands. Guys, just pick one.
00:13:28.580 So many men seem to believe that just because you pick a course of action that you have to currently
00:13:33.000 maintain that course of action indefinitely. This is the OODA loop. Observe, orient, decide, act.
00:13:41.700 Then it loops around. Now you observe again, because maybe you did make a decision to cut out
00:13:47.660 processed sugars. And now you're realizing, you know what? That actually is not working because I
00:13:53.580 don't really have the discipline to do this yet. Then maybe you need to hire a coach. Maybe you need to
00:14:00.300 enlist your wife so she's not buying junk food or your kids. So you don't have a bunch of fruit snacks
00:14:05.740 or whatever in the pantry. So observe, orient, decide. Now you're making your decisions and you're
00:14:13.400 not pinned to that decision forever. Just make a decision. And the fourth component is act. Get to
00:14:18.780 work. Do it. Formulate the plan. Execute the plan. Now I would suggest to you, and this goes back to what
00:14:24.960 I was saying with our battle ready program, I work in 90 day blocks. So I'm going to make decisions
00:14:30.600 and act on those decisions in 90 day windows. It's a 12 week battle planner is what we call it.
00:14:37.380 And then at the end, actually periodically through that, I'm going to be observing and seeing what's
00:14:43.420 going on. We call it our after action review. Is this working? Yes. Great. Continue the course of
00:14:49.080 action. Or yes, it's working, but it's not working as efficiently as I would like. Okay. Maybe we need
00:14:54.520 to double down or maybe we need to shift tactics. Maybe it's not working. Okay. Well, I want to know
00:15:00.220 that too. Again, we need to operate from reality, from truth. I want to know it's not working. So I
00:15:05.440 have to pivot and make adjustments. Guys, it's a very, very simple framework. If you have the process
00:15:12.300 in place to do it every single day. And I personally do. If I didn't, I wouldn't do it. I've got this. If
00:15:19.800 you're watching this on YouTube, this is our 12 week battle planner. I've got notepads everywhere.
00:15:25.300 I've got a system of accountability in the iron council. There's guys that report to me. There's
00:15:29.320 guys I report to. I put a lot of these different things in place in order to make sure that I'm
00:15:35.180 following through on this OODA loop and closing the integrity gap that honestly exists in my own life.
00:15:41.880 It's always going to be there to some degree. And sometimes it's going to be in certain areas of
00:15:45.940 life and not others and vice versa. But my integrity gap is much narrower than it has been in the past.
00:15:52.980 And that's why I'm sure of myself. That's why I'm confident in myself. And that's also why I'm
00:15:58.800 producing the results that I am in my life. Now, guys, let me end by giving you five tips
00:16:03.520 that are going to help supercharge your ability to bridge this gap. Number one is consistency is key.
00:16:11.000 Consistency is key. You can't get off the couch and for the next week, just crush it. No processed
00:16:19.920 sugars, no binge eating, no alcohol, no food after seven or eight o'clock, working out an hour every
00:16:26.840 single day, getting plenty of sleep, getting plenty of water, avoiding unnecessary stress. And you crush
00:16:32.300 it for a week and you're like, all right, I'm good now. No, you're not good because you spent 10 to 20
00:16:38.940 years getting you to a point where you are now 100 pounds overweight. One week ain't going to cut it.
00:16:47.480 Plant your flag, guys. Come hell or high water, you're going to do this. And you should get very,
00:16:52.600 very infatuated, almost obsessed with the process of improvement, not necessarily the result. Now,
00:17:01.580 we're going to measure the result. We have to, because we need to know that what we're doing is
00:17:04.800 working or not working and make our pivots. But once we know something is working, or once we've
00:17:10.680 hired somebody even that has helped us, that helps us know we're on the right path, then we have to put
00:17:15.520 our faith in that program, that system, and let it work its magic. Let it brew. Let it give it time to
00:17:24.460 compound the returns. If you do it for a week or even a month, it's just not enough. Consistency is key.
00:17:30.420 Number two, and I alluded to this, you have to have people in your corner.
00:17:35.560 Because if you're doing something new, let's say you're starting a new business
00:17:38.740 and you want to blow this business up. And so you go at it alone and you start this podcast or this
00:17:46.680 leadership company or this photography business, and you're doing everything, but it's just not working.
00:17:53.220 Well, maybe it's not working because you're not doing the right things. But if you've never done it
00:17:57.020 before, how would you know if you're doing the right things or not? You won't.
00:18:02.000 So it's also beneficial to have mentors and instructors, coaches, credible sources of
00:18:07.620 information who can come in and say, look, Ryan, I know this doesn't sound right, but here's what you
00:18:13.060 need to do. I know that you're not experiencing the results that you want to experience right now,
00:18:17.580 but I can guarantee and assure you that this works, but it just takes time. And those mentors and
00:18:23.900 coaches will keep you in the game when it's very easy for us to fall out of the game because we
00:18:29.140 don't experience the results as quickly as we would have liked. But you also have to have people
00:18:34.540 who are there in your corner who are supporting you and cheering you on and rooting for you and
00:18:39.100 telling you a job and changing their behavior as a natural result of the way that you're changing
00:18:45.640 your behavior. You know, if I start to change my behavior as a father and I become more engaged with
00:18:50.700 my children, they're going to positively respond to that. Maybe not overnight. So in some cases,
00:18:55.620 they will, but maybe not overnight, but over the long haul, you're going to start to see those
00:19:00.140 changes. And then that's going to be fuel for you to continue down the course of action that you want
00:19:05.540 to continue. So have coaches, have mentors, have instructors, direct, indirect, sign up for courses,
00:19:11.440 go to conferences, surround yourself with good people, go where the good people are. A lot of guys ask me,
00:19:16.260 oh, you know, I'm trying to find men in my town or I'm trying to, trying to date. And I don't know
00:19:20.800 where to find good women. You just go where the good people are. Okay. They're not at the bar.
00:19:26.500 They're not, you know, dinking around doing who knows what they're at church. They're at business
00:19:31.460 functions. They're, they're working at businesses. They're in the nicer parts of town and they're
00:19:36.700 eating lunch together. Like they're going on, uh, to like seminars and events. This is not rocket
00:19:44.260 science. You know, where they are. You just have to go where they are. And the cool thing about it is
00:19:50.060 you don't even really have to come with a lot of value anymore. You just pay your ticket price.
00:19:56.240 Now, what you do once you get in the doors is up to you. And we can talk more about that later,
00:19:59.720 but it's very easy to go to a business luncheon or go to some event for a, for a business function.
00:20:06.740 And it's going to cost you 500 bucks, let's say for a three-day event and that you're in.
00:20:14.260 They're all, they're all there. Literally thousands of people who are high caliber people
00:20:19.420 who want to improve themselves. That's where you go. Uh, number three, celebrate your incremental
00:20:24.340 wins. Again, we'll go back to the 75 pounds or a hundred pounds overweight, man. If you start
00:20:29.740 kicking butt this week and you lose two pounds or three pounds, or maybe even five pounds,
00:20:36.280 it might be easy to be discouraged because you didn't lose 10. You didn't lose 20, but you know what?
00:20:44.060 You lost two. That's better than you were last week. And you should celebrate that. Now I'm not
00:20:50.240 saying that you should throw a party and invite everybody over and then let your, your goals and
00:20:56.240 objectives go to hell. Like, no, you don't, it doesn't need to be extravagant. You don't need
00:21:01.060 to buy yourself anything. You just need to pat yourself on the back, literally and figuratively.
00:21:06.280 If you need to just, Hey, you know, Ryan, good job. You know, nobody saw it. Nobody's complimented
00:21:14.300 you yet on losing that weight, but you did it. You're two pounds lighter. And that's your new
00:21:22.080 reality. Now you observe again. Okay. Well, I'm not a hundred pounds overweight. I'm 97 pounds
00:21:28.160 overweight. That's awesome. Make a chart if you need to and fill it up or take things off,
00:21:34.780 whatever you need to do to celebrate the incremental wins that you will experience,
00:21:39.100 because that is fuel. That's going to keep you going. And I, and I know people say, Oh,
00:21:44.300 motivation is bull crap and disciplines where it's at. And I understand the sentiment. I think
00:21:49.000 discipline is crucial, obviously, but I don't, I'm not going to tell you motivations, bull crap.
00:21:52.860 Why would I say that? If you see, if you watch a movie today and it inspires you to act differently
00:22:00.840 in a positive way, you're telling me that's bull crap. If you, if you're, you've got a calendar
00:22:08.260 and you want to do something for 30 days, like cut out alcohol for 30 days and you put an X on the,
00:22:13.500 on the day that you, you did. And then the X on the next day and the next day and so on.
00:22:17.820 And that motivates you that just putting a little X through there, like you did it.
00:22:21.580 If that's what motivates you, you're telling me that's bull crap. No, that's powerful.
00:22:26.860 If you use it correctly. So get motivated and get that fuel by those small incremental wins.
00:22:32.520 Number four and five, a little, a little different on each of these. Cause I think this is something
00:22:36.580 most people would overlook, but if you really want to get good at something, start serving other
00:22:41.300 people. So let's take that weight thing. You, you, you want to lose weight. Well, why don't you
00:22:47.220 enlist five people and start helping them? Now you might say, well, Ryan, I'm a hundred pounds
00:22:52.580 overweight. Who am I to help other people? I'm not saying you have to be an imposter. I'm not saying
00:22:56.980 you have to tell them you're the epitome of health, but you can help them by being accountable.
00:23:03.600 So if you've got a neighbor, Joe, and he's like, yeah, man, I've been wanting to lose weight or a guy
00:23:07.120 at church is like, yeah, I really need to quit drinking alcohol. And you're like, well, I do too.
00:23:11.020 Why don't we, why don't we be accountability partners? Why don't we do it together? And then
00:23:15.420 you send a Joe, a message. You're like, Hey Joe, how you doing, man? It's, it's nighttime. It's the
00:23:19.080 weekend. I know you guys are having a barbecue. Like, Hey, put that booze down. You got this brother.
00:23:24.460 We got this. We're doing this. Okay. That's how you serve other people. And through your service to
00:23:29.940 other people, you will want to be an integrity because you can't, if you're a good man. And I think most
00:23:37.960 of us are, at least we're trying to be, then you can't hold those two conflicting ideas in your mind.
00:23:45.560 The idea that you're going to go tell somebody else to put down the booze or tell somebody else to
00:23:51.380 improve their lives. And you're doing the exact same thing. It's very difficult to hold those two
00:23:57.240 actions in, in, in, in the same environment. And so serving other people is going to open you up to
00:24:06.360 resources. It's going to help you hold people accountable. You're going to feel good about it.
00:24:10.960 You're going to be more compelled to do what you want to do. And you're all going to be better off.
00:24:15.100 And that's really what it is to be a man is your ability to lead and serve others effectively.
00:24:21.640 And the more you do that, the more capable of doing it, you become,
00:24:24.840 which then allows you to serve and lead in even a greater capacity. It's a beautiful cycle.
00:24:29.880 And guys, the last point I want to make here is that we evolve. We evolve because what got you
00:24:35.960 from a hundred pounds overweight to 20 pounds overweight. Let's say you've been doing this
00:24:42.980 for six, eight months, and now you're 20 pounds overweight. You've got to evolve because what you
00:24:48.300 did to lose that first 80 pounds is probably not going to cut it for the other 20. If you're starting
00:24:55.740 a business and you want to go from zero revenue to $50,000 in revenue, there's some things that
00:25:01.860 you can do today that will help you get to that point. But when you hit that in a year, let's say,
00:25:06.960 if you say, well, now I want to get to six figures, the thing that's going to take you from five figures
00:25:11.880 to six figures, it's different. There's different tactics. There's different strategies. Now there's
00:25:18.580 some fundamentals that are always going to be appropriate and apply, but there's different things
00:25:22.720 that you need to do. And so we need to constantly be evolving. And that's why it's called the OODA loop
00:25:28.220 is because once something's working and it's worked, you notice that you'll start to plateau.
00:25:33.940 Then you need to observe again and figure out what else can I do to ramp up these results? How can I
00:25:40.220 make myself more effective, more efficient? Give you an example. If you're starting a consulting business
00:25:46.380 business and you're charging a hundred dollars an hour for your time, well, you know, that might get
00:25:53.360 you to that $50,000 mark, or maybe depending on how many clients you have, it might get you to the
00:25:57.120 six figure mark. I don't know. But if you're like, well, I want to make more money. Well, really, there's
00:26:01.480 only a couple of ways to do it. Number one is charge more for your time. Instead of a hundred, now you're
00:26:05.220 going to charge 200. You just doubled your income. Or instead of having one client, now you have two
00:26:10.900 clients at the same rate, doubled your income. But how do you do that? Well, you need to add more
00:26:16.620 value. You need to be more valuable. So you have to evolve. If you're coaching people and it's a
00:26:23.300 hundred bucks an hour, what are you learning? What are you investing in? What new information do you
00:26:28.520 have? What new ideas that are revolutionary do you have that you can introduce to a client? What
00:26:34.780 accountability, what value do you offer? And if you can invest in yourself, then you can actually go
00:26:41.320 out and charge two, three, 500, $1,000 for the same amount of time. Or another alternative, maybe now
00:26:50.520 you bring an employee in and you still have the $100 an hour clients, but you let that person serve
00:26:56.340 the $100 an hour clients. And now you're serving the $500 an hour clients. And of the $100 an hour
00:27:01.320 clients, you get 50% of that because you're the one that grew the business and he has access to that.
00:27:06.480 So now he's making money. You're making money without having to spend your time. And you're
00:27:10.980 reserving your time for the $500 an hour clients, which you get to keep a hundred percent of.
00:27:16.200 But again, in order to do that, you have to evolve. If you would have asked me to share that scenario
00:27:20.980 with you seven years ago, I would have had no idea how to even say that because it just wasn't,
00:27:26.080 it wasn't even on my radar. I wasn't even aware that was a thing, but I am now because I've
00:27:31.640 developed different skillsets. I have accountability from other people. I hire coaches and mentors,
00:27:37.200 and it's got me thinking about things in a new way. And that's why the rich, the ultra rich,
00:27:44.120 even those who just make good income, a hundred thousand, two hundred five, a million dollars,
00:27:48.900 they might have an off year where they make less, but guess what? They go right back to where they
00:27:52.800 were before. Why? Because it's the skillset they know. So guys, I really, really want you to close
00:27:59.440 this integrity gap, not only because it's what the world needs and we can look around and see all
00:28:04.380 sorts of gaps in people's integrity from our bosses, our neighbors, community members, all the way up to
00:28:12.580 federal leadership. And it's horrible. And it's producing some of the disgusting, despicable results
00:28:19.200 that we've experienced in culture and society today. So not only for that reason, but I want
00:28:24.580 you to feel good about yourself. I want you to be confident because people who are confident
00:28:29.900 and feel good about themselves are the ones who produce results. You're going to lead your family
00:28:35.720 better. You're going to get to work on time. You're going to work harder. You're going to create
00:28:39.960 new ideas. You're going to start new businesses. You're going to put people to work.
00:28:43.000 You're going to serve others in your church congregations or community activities or
00:28:50.060 ecclesiastical services or charitable organizations. It's those people who are confident.
00:28:57.980 And again, it's just a result of doing the work and closing that integrity gap. Guys,
00:29:03.800 if you have questions about this, let me know. Shoot me a message on Instagram is where I'm most active.
00:29:08.480 So shoot me a message there. And then remember, we have the 30 days to battle ready. Orderofman.com
00:29:13.160 slash battle ready. That'll get you signed up for that free program. And also we have our legacy
00:29:18.240 event where we talk about these issues and so much more with you and your boys and create a rite of
00:29:22.980 passage experience. Orderofman.com slash legacy. All right, you guys, we'll be back next week. Until
00:29:28.940 then, go out there, take action, close that integrity gap, and become the man you are meant to be.
00:29:34.040 Thank you for listening to the Order of Man podcast. If you're ready to take charge of your life
00:29:38.700 and be more of the man you were meant to be, we invite you to join the order at orderofman.com.