FFN 037： Engaging High-Value Targets
Episode Stats
Words per Minute
208.34253
Summary
In this episode, Ryan talks about the importance of having a high value target in your life and how you can achieve it. He also discusses the benefits of prioritizing your time, energy, and energy to achieve your goals.
Transcript
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You're a man of action. You live life to the fullest. Embrace your fears and boldly chart your own path.
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When life knocks you down, you get back up one more time. Every time.
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You are not easily deterred or defeated. Rugged. Resilient. Strong.
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This is your life. This is who you are. This is who you will become.
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At the end of the day, and after all is said and done, you can call yourself a man.
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Gentlemen, what is going on today? My name is Ryan Michler and I am the host and the founder of Order of Man.
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Whether you are tuning in for the first time or you've been here for a couple of years,
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I want to welcome you to the manliest podcast available.
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We're doing everything that we can, providing you with all the tools and the resources,
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the guidance, the direction to help you become a better man in your home,
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in your business, your community, everywhere you show up.
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So today is Friday. You are listening to our Friday Field Notes,
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which is roughly 10 minutes of my thoughts, my ideas, insights, inspirations from throughout the week.
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But if you're not already subscribed to the show,
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you need to know that we also have an interview show that is released each Tuesday.
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Today, where I interview the world's most successful men on the planet,
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basically anyone who's going to help you become a better man.
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In fact, this Tuesday, we had Tim Kennedy, a UFC middleweight ranked fighter
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and a Green Beret on the show to talk about becoming a sheepdog,
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which is something I think all of us need to consider improving on in our lives.
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It was the highest daily downloaded podcast since I started podcasting roughly two years ago.
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So make sure you check it out and make sure you subscribe so you never miss an episode.
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Now, with all that said and done, I want to talk with you for a couple of minutes today
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Focusing on high value targets in your life is critical to your success this year.
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And the reality is that most of us don't do it.
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Instead, we choose to focus on low value targets, tactics, activities, projects, experiences
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that produce little or even no results towards our most important objectives.
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But a high value target, on the other hand, is a tactic.
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It's an activity, an engagement that you can complete that will produce and yield the highest return.
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High returns on the way we spend our time and our attention, our focus, energy, resources, all of it.
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And I've said it before, but the most successful men on the planet know how to use the 24 hours
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each of us have in any given day to its maximum potential.
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And that's what I want to address with you today.
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Now, obviously, the term high value target is a term that's used in the military.
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And it's used to describe a person or an asset that's critical for the completion of a mission.
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A high value target when it comes to you spending time most effectively is a tactic.
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It's a tactic that you can use to achieve your ultimate objectives.
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So I want to talk with you about identifying what these high value targets look like,
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engaging these high value targets, eliminating the distractions, and then accomplishing, of
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course, the big things in your life and the things that you set out to accomplish this
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So the first step in identifying high value targets is to know what it is you actually
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See, most people take such a sporadic approach.
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I look around in society today and they're just so sporadic towards the goals that they
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Most people have no idea what they actually want.
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And if they have any idea in the first place, their goals are so broad.
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If you can't get crystal clear with your objectives, you have no chance in achieving big
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Is it more conversations, more dates, more sex?
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And then next you've got to start thinking about how.
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But step two, prioritizing tactics is about the how.
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How are you going to improve your relationships?
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Start writing down every single step, strategy, idea, activity that you could possibly engage
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And then once you've done that, consider which tactics are going to yield the highest result.
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Will phone calls or emails get better results with regards to your sales?
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Will flowers or words of affirmation get you better results with your wife?
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By the way, guys, that's a reference to the five love languages, which you'll want to read
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But will a half hour of undivided attention or even a handwritten note help you connect
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Now, I know you might be thinking that you don't know how to identify what's most important.
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Ask somebody who's already experiencing the results that you want to experience what you
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You could ask people who have a vested interest in your objective, your kids, your wife, your
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co-workers, your employees, what they would like to see or suggest.
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A research up on successful people and mimic exactly what they're already doing.
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The point here is that you don't need to reinvent the wheel if you don't know what you're doing.
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Just do what other people have done, the others that have paved the way, and do that.
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Now it's a matter of taking action, but also it's a matter of eliminating distractions.
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It is so easy to get consumed with the things that don't matter.
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The tabloids, gossip, social media disagreements, trolls, magazines, TV shows, what celebrity
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is doing what, what athlete has a scandal going on right now, even politics to a large degree.
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And I'd be willing to bet that if you actually went through your day and inventoried how you
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spent every minute of each day and you did that for a week, you would be shocked at how
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Most of us think that we are more productive than we actually are.
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Most of us think we're more efficient or that we're more successful than we really are.
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And until you actually get a bearing on where things really stand, you're going to continue
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to fool yourself into thinking you're getting the job done when in all reality, you're not,
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or you're just not doing it as efficiently as you could be.
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So guys, at this point, you have to remove the temptation, the temptation to cheat, to
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You have to remove the temptation to engage in the destructive habits that you and I hold
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You have to remove the desire to engage in arguments and disagreements and negativity that
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is actually moving you away from your goal, not closer to it.
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And the first step in overcoming the enemy is to actually recognize that there is an enemy
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It's easy to think about how you might go about accomplishing your objectives.
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But the question is, did any of your planning and any of your action even work?
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You may have been really busy, but you didn't actually get anything done.
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I think we've talked about this at length, so I'm not going to get too much into this at
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After every exercise, project, engagement, conversation, and day, you should be asking
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yourself five very simple questions so that you can ensure you are more effective and engaging
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And number five, how will I improve moving forward?
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I know it might sound trivial, but this formula and even those five questions that I just gave
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you are critical in identifying and executing on the highest value targets towards your objectives.
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And they're critical in helping you maximize the limited amount of time and energy that
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So if you're going to exert any amount of energy, time, money, resources, don't you want
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to do it in a way that will yield the maximum results?
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The four steps, again, identify objectives, prioritize tactics, eliminate distractions,
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If you want to delve into this type of planning a little deeper and want a brotherhood who
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will hold you accountable to sticking to this strategy and actually doing what you've been
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talking about doing, I invite you to join our elite mastermind, the Iron Council.
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This is a collection, a group, a society, a tribe, a brotherhood of men who are working
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on their own objectives, but they also have an interest in helping you reach your objectives
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Of course, there's a lot more that goes into the Iron Council, but for now, we'll focus
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I'll look forward to talking with you next week, but until then, focus, guys, on those
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high-value targets and become the man you were meant to be.
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Thank you for listening to the Order of Man podcast.
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If you're ready to take charge of your life and be more of the man you were meant to be,
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we invite you to join the Order at orderofman.com.