Order of Man - FFN 082： Every man a Marketer

00:00:00.000 You're a man of action. You live life to the fullest. Embrace your fears and boldly chart

00:00:05.000 your own path. When life knocks you down, you get back up one more time. Every time.

00:00:10.460 You are not easily deterred or defeated. Rugged. Resilient. Strong. This is your life. This is

00:00:17.080 who you are. This is who you will become. At the end of the day, and after all is said and done,

00:00:22.800 you can call yourself a man. Gentlemen, what is going on today? My name is

00:00:27.560 Brian Mickler, and I am the host and the founder of this podcast, The Order of Man. Guys, I've got

00:00:32.960 some exciting news today. We just announced last week our Order of Man meetup in Nashville,

00:00:38.040 which is going to be held January 26th and 27th, 2018. We've got a little time, but not too much.

00:00:44.060 Now, this just happens to correspond with the book launch in February. So along with keynotes and

00:00:49.480 physical activities, the brotherhood, and everything else that goes into a live Order of

00:00:53.800 Man meetup, it's going to be a bit of a book launch party. Everyone that comes is going to

00:00:58.520 get a signed copy of my new book and, of course, have the opportunity to participate in a live Q&A,

00:01:04.440 rub shoulders with me, have conversations with the rest of the guys. It's going to be awesome.

00:01:08.260 So here's what you need to do. We've already started selling tickets, and I know that we're

00:01:11.920 going to sell this thing out. So do this as quickly as possible. Head to orderofman.com

00:01:16.600 slash Nashville. Orderofman.com slash Nashville. You can get registered and get all the details for

00:01:21.840 that. All right. With that said, and for those of you who may not already know, this is a show

00:01:26.380 about being a better man, guys. Each week, I am interviewing some incredible men from across

00:01:31.200 the planet. We're extracting years of knowledge, years of experience, and then we're delivering

00:01:35.480 it straight to you. And of course, we also have this show, your Friday field notes. Now, today,

00:01:40.440 you're just going to hear from me some of my thoughts that I have on the subject of becoming

00:01:44.520 a better man. Now, today, I want to talk with you about the notion that every man is a marketer,

00:01:50.600 whether you're trying to win the girl or get a job promotion or get new clients, it is

00:01:56.600 critical that you wrap your head around the idea that you are a marketer. Today, I'm going

00:02:02.900 to share with you why this mindset is so important. I'm going to share with you some of the pitfalls

00:02:07.460 that we should avoid and some very simple strategies, very simple strategies that you can implement

00:02:11.580 today right now to help you get more out of your life. And that's the point. We want to maximize

00:02:16.280 our time here on this earth. Now, I know there's a lot of guys who think that they're not marketers

00:02:21.460 or that somehow this is a shady way of looking at things, but I can assure you it's not.

00:02:27.440 If you have a product, whether that product is some service or offering you have, or even yourself,

00:02:33.680 you have an obligation to bring that product, service, or yourself to market and share it with

00:02:38.980 the world. If you think that by selling yourself, you're doing it wrong, I really believe that

00:02:43.880 you're limiting your potential. And of course, the ultimate results that you can produce for

00:02:49.460 yourself and other people. Why wouldn't you share yourself and your product with the world?

00:02:53.380 Is it just because somebody told you not to sell? I mean, the reality is that salesmen,

00:02:58.760 they make the world go around. Now there's right ways to do it and there's the wrong ways to do it.

00:03:04.460 And if you do it incorrectly, you're going to end up shooting yourself in the foot. Like I've seen

00:03:07.700 thousands and thousands of men do, but if you do it the right way, you're going to enrich your life

00:03:12.880 and the lives of your clients, your employers, or maybe even a potential spouse. And maybe even

00:03:18.900 your children together down the road. I know that the slimy, uh, used car salesmen and the insurance

00:03:24.520 guys, I know because I used to be one, uh, have really ruined the notion of sales for a lot of

00:03:29.020 people. But again, if you do this right, you're not really selling at all. You're simply giving

00:03:33.980 people exactly what they want and exactly what they're asking for. That's a good thing. That's the

00:03:39.340 right thing to do. Sales and promotion and marketing. That's all a noble calling. So today

00:03:45.040 let's talk about some of these strategies and the mindsets that you can use to promote yourself

00:03:49.640 and your products more effectively in your life. So the first point is thinking about what's in it

00:03:55.780 for them. Most of the guys that give sales a bad rap do so because they're so focused on what's in it

00:04:01.860 for themselves that they completely overlook what's in it for the other party. I get questions

00:04:08.020 all the time, for example, about how I've been able to secure such great podcast guests,

00:04:12.820 especially right out of the gate. I mean, when we started, we got some high, high caliber men on

00:04:17.380 the podcast right away. And this is a very simple strategy. It's a very simple process. I keep the

00:04:23.660 other party's interest in mind. If I can find a great guest that is releasing a book or a course or

00:04:30.260 a product or a service or an offering, and I can help promote that to my audience, that's a win for

00:04:35.720 them. My needs are important too, but keeping other people's interest in mind creates a win-win

00:04:41.800 situation always as opposed to a win-lose situation where I might win and that person loses or that

00:04:48.040 person might win and I lose. I want win-win situations. Now, another question I get asked

00:04:52.380 all the time is how do I get a job promotion? How do I ask for this type of promotion? Like if you go

00:04:58.280 into your boss's office with the expectation of demanding or that somehow you deserve a raise,

00:05:05.720 you're not going to get a raise. But if on the other hand, you go into your boss's office and

00:05:11.320 share with your boss all the wonderful things that you've done and how giving you a raise will actually

00:05:17.680 improve their bottom line, an employer would be dumb not to. Again, keep their interest in mind

00:05:25.020 and you will win. You're going to win for yourself. You're going to win for them every

00:05:29.140 single time. Point number two, building your network. It is not what you know. It's who you know.

00:05:36.380 Now, that's such a cliche statement, but like any cliche statement, it's that way because it's true.

00:05:41.840 If you aren't taking the time to network now, you are killing your chances of producing results

00:05:47.660 when you need them. There's that Chinese proverb and everybody's heard this. The best time to plant a

00:05:53.700 tree was 20 years ago. And the second best time is now, but most people aren't going to network.

00:05:58.920 They won't network now because they're satisfied. They're complacent. They're comfortable. It's only

00:06:04.540 when people fall upon hard times, whether that's a job loss or a divorce or a layoff separation,

00:06:10.120 something like that, that they actually begin to think, maybe I should network. And if that's you,

00:06:15.380 it's too late at that point. Every great opportunity in my life has come because I'm connected with

00:06:22.000 people who have great opportunities and I don't wait until I need something before I nurture my

00:06:27.480 network. If I was ever out of work, I could tap into the network that I've built and get a job

00:06:32.100 probably with the snap of my finger. I don't say that in arrogance. I say that in confidence,

00:06:35.880 knowing that I've done the work to build a solid network. If I was ever divorced or if I was single

00:06:42.080 and wanted to get into the dating world, I could reach out to my network and line up a few dates

00:06:46.260 immediately. It's not really all that hard to build a network either. You just find people who are

00:06:51.840 thriving in their lives, whether that's business, relationships, health, you name it, figure out

00:06:57.680 a way to add value to them, which was the first point that I made to you a minute ago and connect

00:07:02.840 and keep connecting. When you can help them, help them. When you can make an introduction,

00:07:07.960 make an introduction. This is not about keeping score, but people are naturally inclined to help

00:07:13.000 those who have been helpful in the past. I get so many messages from people asking how they can get

00:07:18.720 something from me. Very rare and memorable is the person who reaches out to lead with value.

00:07:25.440 I have a friend, for example, who got me into the SHOT Show. If you don't know what that is,

00:07:30.180 it's a big gun show every year. You can look it up. He got me into the SHOT Show earlier this year.

00:07:35.020 I didn't know this guy from Adam, but at the time he went out of his way to help me get something that

00:07:40.760 I wanted. And as of the release of this podcast today, if you're listening to the day that it's being

00:07:46.080 released, him and I are actually hunting in Texas right now because we both fostered a relationship

00:07:51.140 by leading with value. Not what's in it for me, what's in it for the other party. And when you both

00:07:57.400 do that, you create again that win-win. It's really simple in theory. Now you've just got to go

00:08:01.640 implement it and you've got to practice it. And the third point that I want to make today,

00:08:05.400 and this is the most important point about sales and marketing and promotion, that you actually

00:08:11.500 have to be valuable. The only way to connect with other people and put yourself in the position to

00:08:17.020 give others what they're after is to actually be a man of value. We spend so much time focusing on

00:08:23.900 the external and spend so little time focusing on the internal. So where's your mind? Where's your

00:08:30.780 health? How's your bank account? How's your relationships? The more that you can get everything

00:08:36.040 with you, with you figured out, the more valuable you become to other people. The more that I learn,

00:08:42.640 for example, the more that I actually get to share now, the more experiences that I take part in,

00:08:47.600 the more interesting I become, the healthier I am, the more energy I have to now in turn help other

00:08:54.120 people. And the beauty is that this is like a snowball effect. The more valuable I am to others,

00:08:59.860 the more people I attract to myself. And the more people I attract in my life,

00:09:04.840 the more other people are attracted to that. Working on yourself is a compounding effort.

00:09:11.440 You will never lose by working on yourself. I made this the last bullet point today, because

00:09:16.340 if there's one underlying theme to the work that we're doing here, it's to focus on what you can do

00:09:22.220 and become the best possible version of yourself guys. Sure. There's some strategies that you can learn

00:09:29.000 about marketing and sales. And I've talked about a few of them today, but for the most part,

00:09:33.380 if you take care of you, a lot of this other stuff just falls into place. That's been my

00:09:38.140 experience anyways. So meditate, exercise, read, have conversations with interesting people,

00:09:44.740 make connections, do interesting stuff. These are all ways to lift yourself up and in turn,

00:09:50.540 lift others up. At the end of the day, we'd all do well as men to remember that we are marketers,

00:09:55.680 that we are in sales, whether it's a product, a service, an offering, or even if it's just us,

00:10:01.280 remember, always frame your interactions with a mindset towards what is in it for other people.

00:10:07.340 Number two, build your network now, right now, before you need it. And number three,

00:10:11.820 and you should always be working on this, be more valuable yourself. Gents, I've got to throw in a

00:10:16.900 plug on that note for our exclusive brotherhood, because we are teaching these exact strategies.

00:10:22.600 I am amazed at the caliber of men inside of the council. We're learning, we're growing,

00:10:27.580 we're challenging each other, and we're building a powerful band of men who are helping us achieve

00:10:33.000 more. I say us because I'm learning just as much from these men as they are ever learning from me.

00:10:38.180 Guys are connecting with their wives and children in whole new ways. They're starting businesses,

00:10:43.120 they're making more money, they're losing weight, and they're finally recapturing all that life has to

00:10:47.380 offer and all that it means to be a man. I know this sounds too good to be true. You're going to listen

00:10:52.000 to this and think, it couldn't possibly be that way. But it's truly a testament to surrounding

00:10:57.400 yourself with a network, like we're talking about today, and surrounding yourself with the systems

00:11:01.960 and the men who are going to help you do big things in your life. Whatever those big things are for you,

00:11:07.220 and you have to define those, we might be able to help you accomplish those things.

00:11:10.920 So you can learn more and lock in your spot to the Iron Council at orderofmen.com

00:11:15.200 slash Iron Council. Again, that's orderofmen.com slash Iron Council. Until next week,

00:11:20.040 take action and become the man you are meant to be. Thank you for listening to the Order of Man

00:11:25.880 podcast. If you're ready to take charge of your life and be more of the man you were meant to be,

00:11:31.000 we invite you to join the order at orderofman.com.

Order of Man - November 17, 2017

FFN 082： Every man a Marketer

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