Order of Man - May 06, 2025


GEOFF HOPF | Hard Times Create Strong Men


Episode Stats

Length

1 hour and 18 minutes

Words per Minute

187.85852

Word Count

14,737

Sentence Count

1,106

Misogynist Sentences

9

Hate Speech Sentences

15


Summary

Best selling author Jeff Hoff joins the podcast to talk about what he meant when he penned the phrase, "When life knocks you down, you get back up one more time." We also talk about moral weakness and lacking skill sets, why masculinity does not need to be redefined, why accepting reality is such a crucial part of men's growth, and why all men want to be part of something great. Also, the 4 pillars of survival and overcoming illogical belief systems: You're a man of action. You live life to the fullest, embrace your fears, and boldly chart your own path. Every time life knocks us down, we are not easily deterred, defeated, rugged, resilient, strong. This is your life, this is who you are. This s who you will become. At the end of the day, and after all is said and done, you can call yourself a man.


Transcript

00:00:00.000 We've all heard the quote, hard times create strong men, strong men create good times,
00:00:04.940 good times create weak men, weak men create hard times. Today I have the author of that quote,
00:00:10.340 Jeff Hoff, on the podcast to talk about what he meant when he penned that phrase. We also talk
00:00:16.080 about moral weakness and lacking skill sets, why masculinity does not need to be redefined,
00:00:22.300 why accepting reality is such a crucial part of men's growth, why all men want to be part of
00:00:27.620 something great. Also the four pillars of survival and overcoming illogical belief systems.
00:00:33.940 You're a man of action. You live life to the fullest, embrace your fears and boldly chart your
00:00:39.160 own path. When life knocks you down, you get back up one more time. Every time you are not easily
00:00:45.140 deterred, defeated, rugged, resilient, strong. This is your life. This is who you are. This is who you
00:00:52.680 will become. At the end of the day, and after all is said and done, you can call yourself a man.
00:01:02.160 Gentlemen, welcome to the Order of Man podcast. My name is Ryan Michler. I am your host,
00:01:06.700 and I'm very grateful that you're here with us today. We've all heard that quote that I alluded
00:01:10.640 to earlier, and I have the first person to ever pen and coin that term. It's probably one of the most
00:01:18.120 shared men's quotes on the internet today, and I'm very excited to be able to get the author of that
00:01:24.120 quote, and the author of other books on this podcast. His name is Jeff Hoff. Before I get into
00:01:29.400 it today, I just want to mention my good friends over at Montana Knife Company. If you don't follow
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00:02:08.400 at checkout to save some money. All right, guys, let me introduce you to my guest. His name is Jeff
00:02:13.460 Hoff. He is a best-selling author, celebrated primarily for his post-apocalyptic fiction,
00:02:21.880 particularly his New World series, but before embarking on that writing career, he served for
00:02:27.720 six years in the U.S. Marine Corps as an anti-tank gunner, including deployments during the Gulf War,
00:02:35.400 but following his military service, he pursued some incredible careers, things like commercial diver,
00:02:41.020 executive protection agent, and all of these experiences have deeply influenced his storytelling,
00:02:47.980 which infuses his novels with a lot of intensity and authenticity as well. Beyond his military and
00:02:55.600 writing endeavors, he is an entrepreneur. He's a family man. He founded Property Picks, which is a real
00:02:59.960 estate services company, co-founded Beyond the Fray Publishing, where they focus on paranormal
00:03:05.960 nonfiction. And he's also ventured into children's literature with the book Doggyville. And he's got
00:03:13.820 some incredible insight into not only what it means to be a man, but what it takes to preserve our
00:03:19.760 culture, society, and way of life. Jeff, so good to see you. I was so glad that Nikki and I introduced
00:03:27.900 us. He's been talking you up for probably years at this point. So you've got a good advocate, Nikki.
00:03:33.020 I hope you know that. I'm sure you do. I do. I do. Uh, for firstly, thanks for having me on. I do
00:03:37.640 really, really appreciate it. You've got a great podcast and yeah, I have big shout out to Nikki.
00:03:41.880 He's, uh, I've known God him for years now and he's, he's, he's a good man. Uh, he's a good friend.
00:03:48.220 So a good shout out to him. He's been talking to me over the past, uh, several weeks now at this
00:03:55.440 point about what's going on in Canada and art, are you in Canada or are you an American citizen?
00:04:01.100 I know I'm an American citizen. I'm down in San Diego. Well, that's what I thought because I
00:04:04.580 didn't hear, I didn't hear the, uh, the, uh, the accent. Yeah. The A and the, uh, yeah, I didn't hear
00:04:11.800 any of that, but he's been talking about it and we're on the back of, uh, a very interesting
00:04:17.280 election for our Canadian brothers up North, which honestly, I think is a bit of a travesty. I think
00:04:24.600 Trump probably contributed a lot to, uh, the way that election went, unfortunately, but also they
00:04:30.460 have sovereignty and the ability to make their own decisions and it seems like they made a bad one.
00:04:34.440 We'll see how it goes. Yeah. You know, I forgot who I was listening to. They were just talking about
00:04:39.160 it today as essentially it's like, uh, you know, the Canadians have been suffering under kind of an
00:04:43.160 abusive relationship for a long time from the liberal party. And then, uh, they were, and then along
00:04:50.360 comes Trump and, you know, doing Trump stuff. And I think that kind of galvanized them in some ways,
00:04:57.200 uh, to want to keep that liberal party in, um, but in power, even though, even though I think the
00:05:04.820 other guy wasn't necessarily siding with Trump. I mean, everyone was, I mean, I think everyone was
00:05:09.160 pretty much in lockstep in Canada that they're a sovereign nation that they there's, there's not a
00:05:14.480 chance they're ever going to join the United States, blah, blah, blah, blah. Yet for some reason that
00:05:18.800 really kind of pushed them over to, I think his name's Carney. I think that's who won the prime
00:05:23.800 ministership. So I think that's right. Yeah. Yeah. So yeah, it's politics are interesting. You know,
00:05:28.560 it's, uh, I'm, I, I personally don't have any desire for Canada to be our 51st state. Um, I, I'm quite
00:05:36.440 happy with our relationship and, uh, I do think they're good allies. Uh, you know, clearly from a
00:05:41.480 political standpoint, could there maybe be some better trade stuff going on? Of course. But, you know,
00:05:47.060 Trump is Trump. Trump's doing Trump stuff. So he has his way of negotiating. I mean,
00:05:52.960 we'll see if it all works out in the end. I think these things are, uh, I mean, it's good God, man.
00:05:57.160 It's like, he's been in office with three months, three and a half months. It feels like three years
00:06:01.640 already. A hundred days. Yeah, it does. It does. The speed at which he operates is pretty interesting
00:06:06.680 for sure. It's so much going on. I think it is pretty indicative of what a lot of people may,
00:06:14.580 may or may not know you for, which is the, um, the hard times create strong men quote.
00:06:19.940 Yeah. And that, that is your quote. And what is interesting to me is it is probably the least
00:06:28.160 attributed quote that I've ever seen. I don't know how, how you feel about that or if you would agree
00:06:34.460 with that. Uh, well, it seems like it just popped up out of thin air and, but, but that's,
00:06:39.460 those are your words. Yeah. So I, uh, well, let's just kind of, just kind of touch on that. The, um,
00:06:45.720 the sentiment kind of that, that the quote represents is, is timeless. You know, that's
00:06:50.080 this concept where generations will look at the younger generation and think that they're weaker
00:06:53.780 than they are. You know, we always do that. Even us. And we just, we just look at, oh, you don't,
00:06:58.080 you didn't have it as bad as I did. As you get older, that's just kind of like,
00:07:01.020 you didn't have to walk uphill in the snow, both ways to school kind of thing.
00:07:04.700 Right. It's just kind of this meme it's kind of become, but that's just kind of really how
00:07:07.840 generations deal with other generations. We look at the other ones as weaker, not as capable,
00:07:13.780 uh, soft, things like that. So the sentiment actually goes way back even to like medieval
00:07:19.860 to Plato essentially kind of talked about generations, generations competing with each other
00:07:24.580 and one generation thinking the younger generation's not capable, et cetera, et cetera. There was a,
00:07:29.920 uh, a, a middle Eastern, uh, uh, historian by the name of Ibn Khaldun that essentially referenced,
00:07:36.880 you know, kind of had a generational theory. And so the quote itself is essentially a, a boiled down
00:07:42.980 basic concept of generational theory. And, uh, I know before we jumped on, uh, on the air here,
00:07:51.200 we were talking about Strauss and how generational theory, and really that's all it does. It's kind
00:07:57.140 of just, it takes, it takes Ibn Khaldun's kind of concepts. He had like five cycles. You got
00:08:02.600 Strauss and how's generation, uh, generational theory, which has four, uh, cycles that kind
00:08:07.880 of go through with generations. Um, you kind of, where you get like a rise and then a peak
00:08:12.960 of civilization and then a collapse of civilization, and then it repeats itself again. Um, so essentially
00:08:19.240 you're taking that, I mean, you look at the quote, essentially just distills all of that
00:08:22.520 down into the very basic premise. Um, there, there were other people citing things that have
00:08:28.880 similarities to it over the years. And so like it, yes, it, it gets attributed and I, I, it's now
00:08:37.040 become, for all the people that like the quote, I've gotten a tremendous amount of like hate for it.
00:08:45.360 It's fascinating and it's become very politically divisive, um, for people that's, that are on,
00:08:52.080 okay, I guess kind of left of center, but it's not even that it's like, it's tends to be more of the
00:08:56.880 far left politically. Look at the quote and think it's somehow tied to some kind of white supremacy,
00:09:03.060 male misogynist kind of, uh, philosophy when it has nothing to kind of, to even, even do with that
00:09:12.840 at all. Again, it's, it's looking at generations and it does look at how, and again, this is timeless
00:09:20.200 as far as when you look at generations as at, and as a civilization matures, becomes more wealthy,
00:09:25.860 uh, the people that are the beneficiaries of the founders or the people that worked hard
00:09:32.300 just tend to kind of forget or have some kind of a societal amnesia. And they start to have disdain
00:09:40.320 for where they came from, for what they stand for. Um, and that essentially becomes kind of the weak
00:09:46.040 man in a lot of ways, you know, and when, and when, and that's, and when people like, I think of
00:09:52.940 the guy who was from Axios or I can't remember where he was, he, he's trying to tie me to some kind of
00:09:59.580 Nazi far right stuff too. It's like, it's, it's like the whole thing took on this whole kind of,
00:10:05.220 it was like after the 2020 election, this whole thing became, it's just blew up. And again,
00:10:10.980 there were some people, I think they're on the right conservative Republicans that kind of liked
00:10:15.500 the quote. It's pretty cool. I think. Um, and I don't, I don't see any issue with it, but it's
00:10:21.260 apparently a lot of people did. And they thought I was like talking against women and things like
00:10:26.060 that. And in reality, the, the man part can be even defined as mankind. Yeah, exactly.
00:10:33.160 You've said that before. I've heard you say that for sure. Yeah. And it's like the, the people it's
00:10:38.340 so fascinating. And when I, when I get into, uh, my writing, all, a lot, a lot, a lot of the
00:10:44.520 apocalyptic books that I've done and the, in the Westerns and so forth, I touch on specifically in
00:10:50.380 the, in the apocalyptic, uh, content. It's more about not the event itself, not the apocalyptic
00:10:55.960 event. It's about how individuals are dealing with that event and the human condition. And it's so
00:11:01.720 fascinating. I've been so focused on that in my writing that when that came out of those who
00:11:06.240 remain and that became kind of part of this zeitgeist culture and how people reacted to it
00:11:12.540 was fascinating. Just like incredibly fascinating. Like on, I think it's Reddit. Is it Reddit?
00:11:20.560 Yeah. Reddit. I mean, there's whole blogs on there. People like wishing me dead. Like I should
00:11:25.680 die. I mean, that's the bane of society at this point. I'm some Nazi. It's crazy, man. And so,
00:11:32.040 but I think when you look at what the quote means, if you really take that deep dive into generational
00:11:39.960 theory, uh, the fourth turning, we were talking about that you can see where we kind of are on this
00:11:47.620 path. And you wonder if that this generational theory is actually has some facts or it's true
00:11:55.660 or that it, we're about to experience it because we definitely seem to be on the cusp of some kind
00:12:01.020 of a fourth turning, some kind of a collapse where they call it chaos. That's what Strauss and
00:12:05.420 house called it. They called it the chaos, degeneration and the fourth turning. It's that,
00:12:10.260 that, that turning is called chaos and that's, or crisis chaos turns into crisis. We're in the crisis
00:12:16.060 phase.
00:12:16.500 Well, I think that's probably true. You know, I've got so many, I'm taking notes here as we're
00:12:22.060 talking about this, but I saw a meme and I've, and I'm sure you've seen it as well. And people
00:12:27.500 will post a picture of a stick and the caption is here's a stick to prove that people will argue
00:12:32.260 about anything, you know? So there's that, there's that aspect of it, but then there's also the aspect
00:12:37.460 that people like to label and compartmentalize. If I can take you in that quote and compartmentalize
00:12:44.280 you into this right wing ultra mega Nazi camp, then I don't have to, to employ any sort of critical
00:12:54.680 thinking. And maybe what I'm saying next will fall into the same camp. But I believe that the far
00:13:02.740 left, not to be confused with liberalism, because I think there is some merit to some of those concepts
00:13:08.280 if executed correctly. But I'd go so far to say is that the far left, when they look at a quote like
00:13:15.960 that and they get angry, it's projection. It's self-reflection. It's, they know they're weak
00:13:23.680 deep down inside. They know they're cowardly. They know they won't stand up for truth. They know they
00:13:28.680 won't stand up for what is right. Um, they, they manipulate and they distort and they coerce and
00:13:34.680 they bully in order to achieve some sort of weird worldview that they have. And maybe I'm guilty of
00:13:42.900 the same thing here. But to me, when somebody reads a quote like that, it's, it's projection.
00:13:50.500 Like there's, there's no reason to be angry about a quote like that. It's, it's, it should be
00:13:55.720 self-reflective. It should be, okay, well, which generation are we or where are we and how can we
00:14:00.380 improve regardless of what side of the political aisle you sit on? I, I think, I think you're
00:14:05.880 absolutely right in that. I do think there is some self-reflection. Therefore they're projecting
00:14:09.840 out because they, they, they might essentially, they're, they're essentially assigning themselves
00:14:15.800 as the weak person. That's why they're getting very upset about it. They're taking it upon
00:14:19.840 themselves. Which is interesting. Like, wow, they're already like, Hey, I'm the weak guy over
00:14:23.320 here. That's why I'm so pissed off. And it's like, okay, there's also this part when you look at the
00:14:28.100 far and it's the far left. Cause you know, when you look at, I mean, I, anyone who's fair-minded
00:14:32.860 who isn't necessarily tied lockstep with any kind of political movement, like part of the, a team
00:14:38.020 politics, a lot of people have tribalism. Yeah. A lot of people have views that kind of on a spectrum
00:14:43.680 in a lot of ways, they'll have views that maybe are kind of a little bit left to center, you know,
00:14:47.900 or a little bit right, or maybe far right. It just depends. Like if you look based on each individual
00:14:52.140 issue and how it affects your life, most people do tend to be on kind of a spectrum. Then this
00:14:57.920 tends to really only upset that people are on the far left. Like we're talking to fringe element,
00:15:04.200 you know, we can go into a conversation about how much of that represents like that specific
00:15:08.440 party today, the democratic party. I think there's, they've been kind of hijacked in some regards,
00:15:12.980 but that's another conversation. But I also think that they get upset about it because,
00:15:17.140 because when they look at it and if people took it seriously and were concerned that we're at this
00:15:25.360 crisis point, that inflection point in society, that people go, Oh my God, we need to stop that.
00:15:32.640 We don't, we don't want to collapse. We need to fix this. And I don't think that some of the elements
00:15:37.260 in that, that fringe want a collapse. They don't like our Republic. They don't like our system.
00:15:43.980 A lot of them are Bolsheviks, really. They're communists and they don't like our market system.
00:15:49.500 They don't like our constitutional Republic. And I think they would like to see that all destroyed.
00:15:53.780 They don't want anything that would say, Hey, strong men need to stand up again and protect
00:15:58.520 what we have. So we can have a nation state, a market system for our children and our children's
00:16:06.100 children. We need to protect that and keep that safe. And so while it's one, I think you're right.
00:16:10.760 They're projecting. I think two, they also don't want to do anything to stop them from their ultimate
00:16:16.980 goal of destruction. I think the far left is a insanely self-destructive death cult. In some
00:16:25.820 ways they're just hardcore and communists really. I mean, I have such a hard time wrapping my head
00:16:34.620 around it. I was talking with a friend about some things I was having a hard time understanding.
00:16:39.340 And what they said to me is, well, you don't believe that way. And so it's hard for you to wrap
00:16:42.900 your head around it. And I'm a pretty black and white kind of guy. That's maybe one of my
00:16:47.340 cognitive distortions on the worst end of things is that I tend to fall into black and white thinking,
00:16:53.780 catastrophize all or nothing. So I'm aware of that for sure. But my question is, you know,
00:16:59.900 what is the problem against what I see as law and order, free market societies based on,
00:17:09.800 you know, voluntary exchange, for example, low regulation and taxation, elected representatives.
00:17:17.100 I don't understand what, what is the issue here? I really cannot wrap my head around why
00:17:23.220 anyone, unless you're in power, would advocate for that. Why, why wouldn't you advocate for those
00:17:29.640 things? I think there's a couple of things. That's a great question. By the way, I had the same
00:17:33.740 thing. I scratched my head because I think we're rational, reasonable people. And I think that like
00:17:41.140 Elon Musk mentions the hive, you know, the mind virus. And I think they've been captured by part
00:17:47.300 of that. I think that they are absolutely in this, like, vicious circle, are kind of like spiraling in
00:17:55.400 some ways. And it's, this will sound harsh, but, and this isn't like people that are like liberal,
00:18:02.520 classically liberal people. Cause what's, what's fascinating. That's a different group of people.
00:18:08.480 Totally. Cause you look at like, if you look at like, say the classical Democrat, for instance,
00:18:12.420 from like the 1990s, even to early two thousands and so forth, they're still capitalistic free market
00:18:18.600 people that believe in the Republic and the rule of law and all of that. It's, it's, it's like you
00:18:24.580 had this element on the far left that really kind of was born. The genesis of it was in college, college
00:18:30.120 campuses. And then you also have the birth of the internet. So then you have this, this ability for
00:18:35.080 that mind viruses to spread everywhere. And because if you look at their belief systems, they're not
00:18:42.940 logical. They're ill, it's illogical actually. You look at some of the politics that's happening now
00:18:48.480 with just like the deportation of just illegal immigrants. And you, you're looking at what
00:18:53.840 they're, what, you know, how they're, they're siding with a guy who's an MS-13 guy. It's like,
00:18:58.740 what? I don't, it's, you do, you scratch your head. It's like, what? I don't understand what's
00:19:02.460 happening here at like, this is, I mean, I think they're, they're hurting themselves. They're taking
00:19:07.680 what they call the 80, 20 issues and they keep siding with the 20%. And, and for what, like, I,
00:19:12.920 what are they getting out of aligning themselves with a known terrorist? Like it's, I don't get
00:19:21.600 it. It's like, it's insane. It's like, they're living in another reality now. And this is where
00:19:27.840 I think is a negative aspect of the internet and social media is it's created that hive mind.
00:19:33.920 And at the same time, you can go on there and you can curate whatever content you want to see.
00:19:41.960 And so they literally have their own truth. They look at stuff and they just believe,
00:19:47.060 by the way, the right does, the right can do that too, by the way, the right can get on there and
00:19:50.940 they'll, they'll say certain things. And I was like, is that really true about that person? And then
00:19:56.440 when you really look, it's not. So you get some of that where that's, that's distortion or even just
00:20:01.980 be a fake news that feeds even the right too. And the right kind of goes down that road.
00:20:08.340 And so there's kind of this hard, it's really hard. It's almost like three truths in some ways.
00:20:13.200 You have like, what's on the far left and you have what's on the far right. And then you have
00:20:16.820 the rest of us looking at each side going, what the hell is going on? Um, I, I, I don't know how we
00:20:24.040 deal with this guy. I'm going to tie this back into generational theory and why I think Strauss
00:20:31.040 somehow and, and Khaldun and all these people over the years and centuries were correct. And
00:20:37.520 we are in a crisis, I believe right now, we have essentially two cultures that exist right now,
00:20:46.840 two distinct cultures that have two different value systems and belief systems.
00:20:51.540 Their value systems and belief systems even come down to the system of government that they want.
00:20:55.780 And they have a lot of power and they have the media as a bullhorn that trumpets and parrots all
00:21:05.040 their nonsense. And so you cannot have a nation state stay together when you have two distinct
00:21:14.620 cultures that are fighting for the heart of it. You look at the, the, the American civil war,
00:21:21.100 that's what you had. You had two distinct cultures. You had the culture that was in the North that was
00:21:26.060 more abolitionist. And he had the culture in the South that was, uh, that, that had a, that was a,
00:21:32.360 a agricultural kind of, uh, society, uh, that did rely on slavery to do, you know, for that.
00:21:39.480 Uh, now most Southerners didn't have slaves, but still it was just a completely different culture,
00:21:44.480 way different than the Northern culture. And so the belief systems and how they just dealt with
00:21:49.020 things and how they believed became so different that they looked at each other as enemies. And
00:21:54.760 then you had the spark with the, which was the, the election of Lincoln. And so I think we're kind
00:21:59.960 of at that crossroads. We have two distinct cultures that want to buy for power in this nation. And so
00:22:07.060 I don't see how we get out of it without some kind of, some kind of conflict personally.
00:22:14.840 Violence. Yeah. I mean, that's, that's like, I was, I can't remember what I was looking at, uh, earlier today.
00:22:21.360 I don't know if it was when I was doing a little research for this conversation or something else that I saw
00:22:26.060 in the end result is always violence. And whoever wins a physical or violent confrontation
00:22:31.720 dictates the way the culture goes until there's, Oh, you know what it was? It was, um,
00:22:39.160 gosh, what, what I'm trying to think what it was. Oh, it was a friend of mine. It's going back to
00:22:45.320 what we started with, uh, with the, the election results in Canada. And I said, look, until, until
00:22:51.920 the people get agitated enough. And I think agitated is the right word to use until the people get
00:22:56.840 agitated enough, nothing will change. And agitation, unfortunately, and I'm not even calling for this
00:23:03.400 by the way, but unfortunately agitation often leads to physical confrontation. And once it becomes
00:23:11.280 physical, then that's where we begin to change the tide of the culture or lose culture or, you know,
00:23:20.320 whoever wins wins. And I hate to say that, but to me, that is the reality of human history.
00:23:28.140 Yeah. What's, what's disturbing about where we're heading and you're, you're, you're a hundred percent
00:23:34.220 right. Right. And is that you're, there's actually three players in this. You have the left, you have
00:23:40.500 the right, and then you have the government. So our government today is not like the government of
00:23:47.280 Lincoln. Right. You know, so I'm talking, if you were like doing a comparison with, uh, a civil war
00:23:52.460 type of that that occurs, uh, where I think there's three different entities here that are at play.
00:23:58.460 And I think the government, there are elements with inside the government, call them the deep state
00:24:02.420 of whatever you want, the bureaucracy, whatever they are. They wouldn't, they probably wouldn't mind
00:24:09.220 a little bit of bloodshed, a little bit of reason to create laws that,
00:24:15.360 ed hamper civil liberties, be the savior. Yes, exactly. And then they can come in and take care
00:24:22.600 of things, kind of be the referee to get in the middle. And, but in order to keep us safe,
00:24:28.560 they need to do more monitoring the internet. I mean, you can see where this can go, you know,
00:24:33.640 where we have to, you know, there was this one attack was financed by this. And so banking has to
00:24:39.120 change now and we're going to have a digital currency. You can see where a, a, I mean, the Patriot
00:24:44.020 act was a great example. It would be like a Patriot act on steroids. And I think that they
00:24:49.300 actually might be the ultimate victor out of anything that happens. If there is an, if there
00:24:54.580 is some kind of a, another American civil war, I think they would be the ones that be the ultimate
00:25:00.740 victor. And I'm sure somewhere think tanks have already plotted this out somewhere. They've already
00:25:05.780 war game, this whole thing. And there, and Bellamy, they would protect themselves anyway,
00:25:11.780 COG, it's continuity of government. They would make sure that they are protected no matter what,
00:25:16.980 what would happen. Um, but we're already seeing kind of low level, low tier violence right now.
00:25:23.060 You see it just, just even when you look at, you started seeing it in 2020, you know,
00:25:29.060 people attacking, you know, Trump supporters, things like that. Just, just respectful. You see
00:25:34.660 it, um, even just with the attacks on Teslas and Tesla drivers and like that is textbook terrorism.
00:25:42.500 That's a hundred percent terrorism. You're going and just lighting up dealerships and
00:25:46.500 firebombing cars and assaulting innocent drivers. You drive a certain brand. It's insane.
00:25:53.140 Well, even, uh, Luigi Mangione or whatever, however you pronounce his name, same concept.
00:25:58.900 And how many people are actually championing him as a hero, as a, as a Robin hood figure for killing
00:26:06.900 an innocent man who had a family, who had a life, who had, who's probably by all accounts,
00:26:15.620 trying to do right and be a good person. And, and he's Luigi is hailed as, as a martyr.
00:26:22.740 Yeah. To a lot of these individuals, some heroic figure, some Christ-like figure to these people.
00:26:28.020 Well, they dehumanize people. That's that, this is where it's, this is where we're very close to
00:26:32.020 the tipping point. There was a book I read years ago. You might've read it. Cause you're in the
00:26:35.460 military. It was called on killing. And it talked about, yes. By David Grossman. Yes. And it talked
00:26:40.260 about the programming, you know, how you get young men like us to go kill, you dehumanize the opponent.
00:26:46.820 You make them, you can come up with all the silhouettes, crowd. I mean, all these kind of
00:26:51.140 these subhuman names we give the enemy. And then you don't look at them as they're,
00:26:56.820 they're not our equal. They're not fathers. They're not sons. They're not uncles. They're
00:27:01.060 just whatever, whatever we want to call them, whatever disparaging name they're scum. So it's
00:27:06.340 easier to kill. So I think that's what's happened now. So the, and you, again, I think there are some
00:27:12.580 elements on the right that's starting to do this kind of shit too. And I think they need to stop,
00:27:16.580 but you see it really prominently on the left. There are the ones that are really
00:27:21.460 taking the direct action. And you see that perfectly illustrated with what happened to that,
00:27:27.540 that healthcare CEO. Like he's subhuman. Now it's okay to kill people like that. Like what,
00:27:32.580 what is happening? And there's this not enough public outrage. I think people are so distracted,
00:27:39.380 like cats in the red dot. They're like, yeah, going back to what you're saying about Canada,
00:27:44.020 that's a good point. Thomas Jefferson wrote about it in the declaration of independence,
00:27:48.500 where he, he, he, he mentioned, I'm paraphrasing this. Um, essentially, you know, people will,
00:27:55.060 will deal with things up to a point. Essentially we will deal with like something until it becomes
00:28:01.220 unsufferable. And I'm, I'm butchering it right now, but it's right out of the declaration of
00:28:05.140 independence. And in that show, he says, what you said, he's like, we will deal, we will suffer
00:28:10.180 to a point and then we're done. And then we're done. And then once the civilian population
00:28:18.580 comes unglued, it's hard to put that back together. It really is.
00:28:25.060 Gentlemen, just going to step away from the conversation very briefly. Uh, we're coming
00:28:28.660 out with a new program or a course, it's probably better, a course called divorce, not death,
00:28:33.460 where we will walk you through all the ins and outs of navigating the first 12 months of your
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00:28:44.740 potentially threatening that or holding it over your head, or you've been recently served,
00:28:48.740 we're going to teach you what to do in the first 24 hours to week. Uh, all of the intricacies of
00:28:55.940 the legal process and the team you'll want to hire the things that you should do and absolutely not do
00:29:02.660 and how at some point to move back into the dating pool. We're also going to open this up in June,
00:29:08.500 but for now I want you to head to divorce, not death.com divorce, not death.com to get all of
00:29:14.340 the details and put yourself on a waiting list to reclaim you, yourself, your life,
00:29:20.740 post divorce. It's, uh, from experience, a very challenging and difficult thing, but you can get
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00:29:38.260 Again, go to divorce, not death.com get signed up. We'll let you know when we open up in June.
00:29:43.620 Again, divorce, not death.com. All right, let's get back to it. Jeff.
00:29:47.380 There's a, uh, there's a book and I can't remember it. A good friend of mine, Matthew Arrington
00:29:54.100 suggested this book and, and because of your work in, in, uh, in, in fiction and the post-apocalyptic
00:30:01.220 genre, you might know what it is, but it seems like he was talking about a fictional work
00:30:08.900 that was based on some, some, some elements of truth behind it. And it was, it was a South
00:30:16.580 American country and it explained how quickly societies will devolve and collapse once one
00:30:24.340 minor thing goes wrong. You know, for example, if we lose power, it's going to be chaos.
00:30:30.580 Dude, we're not, I mean, it, yeah, we're nine, we're, it was nine miles away from society collapsing,
00:30:36.140 nine miles collapsing. Yeah. And I don't think that's hyperbole. Like people will kill each other
00:30:42.960 and do horrific things, rape and violence and murder and theft. And God knows what else
00:30:51.900 because power goes out. That scares me actually. And what's interesting, this is why when I've,
00:30:58.460 when I started writing the books the years ago, I really, I was like, I really took a lot of,
00:31:05.360 I did a lot of research, but also it was like, I want to understand the psychology behind why do
00:31:10.360 people do the things that they do? And if you look at, there never has to be an apocalyptic event.
00:31:16.540 So think about this. If all the lights go out and everyone works together and coordinates and
00:31:21.840 collaborates, there's no apocalypse, right? I, I mean, you can have bad shit happen and everyone
00:31:28.980 comes together and we work together as a society. We just deal with the problem and we move on.
00:31:34.340 And that's it. We, we suffer a little bit and whatever, then we move on.
00:31:39.180 What the weakness, this is goes back to the quote, the weakness that it shows is when you have an
00:31:44.400 event that says a power outage and it, and it's, and if it's extended, that's when the shit really
00:31:50.800 hits the fan. You extend that out. What it does is exposes the weakness in, in certain individuals.
00:31:58.220 They don't have, and they know it in their heart. They do not have the skillsets,
00:32:03.440 the knowledge to survive something. They don't have, they become like, like man and whip, like
00:32:13.340 they're like children. They're older, but they're just children. They don't know how to just suck it
00:32:17.360 up and deal with shit. It's Lord of the flies. Yeah. It is. But they're, but you're, you're
00:32:21.940 talking about 30 some year old children. Like you and I, the power goes out. We just deal with it.
00:32:27.060 And more than likely you've probably prepared. Like I am. I just have stuff prepared. I'm ready
00:32:31.520 to go. The lights turn out. It's my responsibility as a man to protect my family. And that's what I do.
00:32:35.820 That's part of it. It's an insurance policy, but it shows how many people aren't prepared
00:32:41.080 and they know they're not prepared. That's, that's why they freak out and they go, Oh my God,
00:32:47.300 the power's not coming back on. Then the panic sets in. And then that panic turns to violence,
00:32:54.240 turns to bloodletting. And then everything just goes crazy. Well, you know, like when I wrote my
00:33:00.160 first book, the end, it's about a super EMP, right? And that essentially just cripples. It just shuts
00:33:06.520 down the grid, cripples all electronic devices. And we just pretty much go back to the stone
00:33:11.020 age, but you go back, you go back to the stone age, but with an entire population that doesn't
00:33:16.340 have a skillset to survive. They don't know how to guard. They don't have a garden. They don't
00:33:21.480 know how to like, like harvest anything. They don't know how to do anything with livestock. They
00:33:25.460 don't know how to hunt. They don't, most of them don't even have guns. They don't have anything.
00:33:29.520 And so you turn the power off and they turn on themselves instantly and the government knows
00:33:36.580 about it. So when you, um, they did, it was a 2003 when I was doing the research for the first
00:33:42.120 book, there's a, there was a EMP commission that was put together by Bush back then. And they're
00:33:47.500 first analyzing what they should do and they're war gaming it and things like that. But it came
00:33:52.580 down to the whole thing. Like, well, there's a, there were some talking that 90% of the American
00:33:58.100 population. If you had a total continental wide grid collapse that was extended for a year,
00:34:05.780 90% of the American population or North American population would die.
00:34:10.740 Oh, that's, that's super conservative. It would 99% would die within 90 days.
00:34:17.340 Yeah. You see, and they're dying from initially you have just, you admit, initially the deaths are
00:34:22.840 in the hundreds of thousands. If you had like an EMP type of attack or a CME, you've got like
00:34:27.880 airplanes falling out of the sky. You have just like people in the hospital that are on machines,
00:34:32.200 those kinds of things, people that need critical care. Those are the people that go fast. And then,
00:34:37.180 then you get the dehydration that goes out some weeks and then you get starvation that gets pushed
00:34:41.920 out a little bit further. Then you get the violence that's all happening. And yeah, it just,
00:34:46.200 it doesn't take long. You know what the government does? The government hunkers down in bunkers.
00:34:50.760 And this is what they've stated in there. They just leave. They just exit.
00:34:56.780 And let everyone then take care of themselves. Continuity of government. What's that?
00:35:04.440 I said off of our money. Yeah.
00:35:06.440 We've gone to their bunkers. And was it Green Bar, West Virginia, or, you know,
00:35:11.160 Cheyenne mountain or wherever they have these other bunkers. Um, and they just take care of
00:35:15.620 themselves. That's all. That's, that's their a hundred percent plan. If anything happens on that
00:35:20.120 kind of a scale there, they'll disappear, but you're not going to see them anywhere.
00:35:26.140 I think this is why it's so crucial that you and I and other people, other men are doing this work
00:35:31.160 because not only are we trying to acquire the skills, but we're trying to teach other men.
00:35:34.920 And, and I made a post or a Facebook group a couple of weeks ago about why every man ought to know,
00:35:41.960 ought to own a firearm and know how to use it. And the amount of backlash that I received
00:35:47.760 because I said, you should own a firearm. And most of it was centered around, it doesn't make you a man.
00:35:55.620 And, uh, you know, the likelihood of you needing a firearm, which I agree with today, the likelihood
00:36:02.640 of me needing to use my P365 is infinitesimal small. Like I probably won't. And I'm glad I'm
00:36:11.160 grateful. I'm really glad I won't have to use that today in all likelihood, but wouldn't I want to
00:36:17.220 know how to use it? Wouldn't I want the tool available? And it doesn't actually take away anything
00:36:22.920 from my life. It doesn't detract. It doesn't distract. It doesn't make my life harder in any
00:36:28.660 way. It's just a tool and a skill that might be that, like you said, insurance policy earlier.
00:36:35.780 That's what all those things are. They're insurance policies. To think that something won't happen
00:36:40.680 is a big bet. You're at the poker table with a shitty hand and you're going all in it. Like I've had
00:36:49.260 two, we had one incidents. We were living in Idaho. Some guy, some guy decided to go full retard and
00:36:57.260 try to get at my wife when he was already trying to get at my mother-in-law. Anyway, long story short,
00:37:02.660 you guys were in public or no, no, we were at our home in Idaho. Like we lived outside of McCall
00:37:08.080 and, uh, this guy tried to break into like snow and he was drunk. It turns out he was drunk and,
00:37:12.180 and decided he was going to try to get some action. And he tried to like, he, he was, he was,
00:37:18.520 we first spotted him over at my mother-in-law's house or she saw him. And like when the lights
00:37:22.280 come on with the sensor, then he kind of ran away. But what he did, he's ran away and he came across,
00:37:26.820 we lived on his golf course, came across his golf course in post hole and through like four feet of
00:37:31.040 snow. And then, so my mother-in-law, I jumped in the truck and I drive over there to see if I can find
00:37:36.480 him. And next thing I know, I get the call. He's at my house. He literally crossed all the way over
00:37:42.700 this fairway. And, uh, my wife, my, my oldest daughter was just a baby then. And of course,
00:37:48.380 thank God she had a gun. She went, she got a pistol. He tried to get in the, she saw him in
00:37:52.080 the backyard. He, as soon as they locked eyes, he ran for the slider to try to get in. And so she had
00:37:59.420 a gun and she like, she took shelter and then I showed up and then the dude didn't even run away.
00:38:03.780 So I go out there and I opened the door and he was hiding around the corner, like hammered.
00:38:07.980 And, uh, then he just took off run and sheriffs ended up picking up later. But what if I had to
00:38:13.240 use it? So I was armed and, uh, like, how would I felt if I didn't have that? If I didn't have the
00:38:20.740 means to protect or my wife didn't have it, she had, she had a revolver on her. Like it's so,
00:38:25.960 Oh, you should feel like a piece of shit at, at minimum. I'm, I'm, I'm sorry to say that,
00:38:30.400 but you should definitely feel like a failure. That's your job. And it's like, it is,
00:38:35.160 it's just a tool. Like, why would you not want to equip yourself and your family with the means
00:38:39.560 of protection? And then again, that only happened once, but it happened in relatively safe Idaho.
00:38:45.460 Some drunk guy decided he was going to get frisky. I think he, that guy was clearly up to no good,
00:38:50.840 but he was a bad dude. Like, Hey, there you go. Like, and I, you know, what if he had gained
00:38:58.840 access? My wife would have had to put him down. I know she would have, but she had our, my, my,
00:39:04.520 our baby at the same time, this guy didn't give a shit. And so it's like, those things can happen.
00:39:10.740 And why would you not want the means to like, to ensure that you don't have to have sleepless nights
00:39:16.580 for the rest of your life because you didn't prepare. And now something happened to your wife
00:39:20.800 and your child. It's crazy to me. I don't, I don't, I don't get that thinking. I don't go there.
00:39:24.800 Like I always in a constant state of like, okay, I make sure I have all these things. Like when
00:39:30.940 COVID first hit, I just closed the door. We're all prepared. Right. So do you need anything? I was
00:39:35.020 like, Nope, we're good. I'm good. We're going to hang out 15 days to slow the spread. It's just fine.
00:39:40.380 I can deal with that. Totally. Two days in, you realize what was all going on, but you can deal
00:39:44.080 with it. She told me, she was like, thank, I mean, she goes, I'm so grateful for you. I'm so grateful
00:39:49.900 that you think of those things that you took care of us, you know, from a man's perspective,
00:39:55.120 it just makes you feel great. That's what we're supposed to do as men. We're supposed to be
00:40:01.100 protectors and we're supposed to think like that. And she is jet was so just like, I'm so, I'm so
00:40:08.520 grateful for you. You know, the other thing I think it does too, is it gives us men a sense of
00:40:13.960 purpose. You know, there, I mean, we can, we can go into the depression rates and suicide rates and
00:40:18.440 anxiety rates and we can look at fatherless homes. We can look at incarceration rates. We can look at
00:40:23.300 drug abuse and, and alcohol addiction. We can look at all of that and we can see how, how really
00:40:28.520 desperate men are generally right now relative to other times in life. And I think this goes to the
00:40:33.320 quote that you coined about the hard times and weak times and weak men and strong men. Um, but it
00:40:39.240 gives us a sense of purpose and direction. Like this is what I'm supposed to do. You know, last night
00:40:43.500 I had a funny story actually last night, I have a pistol box on my nightstand and I put my pistol
00:40:49.420 in the pistol box unless I'm, you know, carrying it. And at night I take it out of the pistol box
00:40:55.180 and I have this little magnetic thing that I screwed to the side of my nightstand. And every night I take
00:41:00.500 my, my firearm out of my pistol box and I put it on that magnetic little strip so that if I need my
00:41:06.460 pistol, I can get it quick. I don't want to put in a code at 2am where I'm a little delirious
00:41:11.320 because I'm trying to wake up. So last night I'm laying in bed and I hear this noise and I wake
00:41:16.000 up and I grab my pistol. I'm like, what is that noise? It was my printer, which is in my room.
00:41:23.820 And it was my printer that for whatever reason decided it was going to pick up signal
00:41:27.640 and print a project from early in the afternoon that I had trouble printing at, you know, three or
00:41:34.200 four in the afternoon. And I grabbed my pistol and I'm like, what is that noise? And I got out of bed
00:41:38.520 and realized, Oh, it's just, it's just my printer. And you know, I put my thing away.
00:41:43.980 Obviously it's a different scenario than what you're talking about, but the fact that I could
00:41:47.680 react that quickly and had the skillset, the knowledge and the ability to react. If it had
00:41:54.740 been somebody trying to break into my daughter's room or come in the back door or, you know, any number
00:42:02.100 of things that could have happened was a sense of relief. And I could put my pistol back and realize,
00:42:06.440 okay, we're safe. I got this. I'm here. The house is protected. Everybody's safe.
00:42:12.680 Yeah. Yeah. I, you know, it was good training, wasn't it?
00:42:18.440 It was, it was actually a little jarring because my reaction time left something to be desired.
00:42:25.040 And I thought to myself, I think I'm prepared, but I don't know how prepared I am. Even though I'm
00:42:31.820 probably more prepared than 99% of people out there, I was still slower than I would have liked
00:42:36.540 to have been. Well, then was it Jocko say good. What that means? Okay, good. All right. I need to
00:42:42.480 work on something. That's good. I can be better now. Good. It's a mindset thing. Okay, good. I can be
00:42:47.160 better now. Uh, yeah, I, I, I think going back to the concept of purpose, um, I know there's a lot of
00:42:56.900 talk of trying to redefine masculinity and all these things in the modern era. And, you know,
00:43:02.960 we still, without a doubt, have barbarians at the gates. They're out there, um, to just think that
00:43:12.260 we no longer have to have strong men, trained men, lethal men, violent men, um, is nonsense.
00:43:22.060 Yes. And I, I, I'm with you. I think, uh, every man should have a gun. I think every man should
00:43:29.520 have training. I think every man should have training. And even in some type of martial arts
00:43:33.740 in some regard, you don't have to be black belts, but have some ability to be able to handle
00:43:37.840 themselves in a fight, whatever that is. I even think this there's, it's dismal when you look at
00:43:43.180 fitness levels too. Uh, you know, I, I, I, I have a, uh, uh, I have kind of a low opinion of when
00:43:53.540 people let themselves go too much. I'm like, come on, man, you can't do that. Like you got to,
00:44:00.200 cause what, what if you don't have access, you know, I got a gun. Well, what do you have to roll
00:44:04.140 around for about five minutes on the ground with somebody that you know, you know, you know how taxing
00:44:09.080 that is just roll around for one minute straight with somebody. You're going to be gassed. And I'm
00:44:14.940 not saying you got to run around with, uh, uh, yeah, so I, I'll, I'll say it. I'll cut it to this.
00:44:20.300 I I've, I've had it and I've talked about it before in preparedness. I look at it like that,
00:44:24.460 the four pillars of survival. And, uh, you've got, you know, you got resources, you got skillset,
00:44:31.420 you have mindset, mindsets, it's overlooked a lot. Got to have the mindset to be able to act,
00:44:36.000 but then fitness, fitness is something that gets overlooked so often. And they go, well,
00:44:42.740 I got the gun. I'll be fine. Like, well, you may not have the gun or it might get taken away from
00:44:46.160 you. Now you got to handle yourself physically. You have to have the physicality to carry out
00:44:51.960 the things that you might have to carry out. This is why the military has specifically going to get
00:44:57.240 special operations or, or infantry has standards is because you need the guy to go from here to there
00:45:04.640 with a lot of gear that's not light and fight the battle and then come back. So it's, it's,
00:45:11.440 you have to have a fitness. You have to have a level of fitness. Doesn't mean you have to have a
00:45:14.960 six pack, not saying that, but every man should have, should be physically fit to a certain extent.
00:45:20.760 You should have the strength to, you know, to do pushups and pull-ups and I don't know. I just,
00:45:27.100 and conditioning. I'm very, very big about that. I think it gets overlooked so much. And I just don't
00:45:32.720 find any excuse for it. When I see guys, I give guys shit all the time. I'm like, bro, what's,
00:45:37.560 what is that? So I, cause I think that goes into being a man that can be there to protect his family
00:45:45.280 at the same time. You are there to provide financially, but you also have to, women like
00:45:51.280 to feel safe. I know that's going to come down as some kind of sexist comment, but women want to
00:45:56.580 feel safe. They do. I talk to my wife about it all the time. She wants to feel secure.
00:46:03.020 They want to feel secure. This is, this is, this is interesting. It wasn't that long ago.
00:46:07.680 There were some other woman goes, you know, it was made a comment in some movie and to the,
00:46:11.940 to the effect that the woman said like, I'm scared all the time. I'm like, that's not real. Is that
00:46:18.360 true? My wife's like, yeah, when I'm out by myself, I'm, I'm like, not scared, but I'm always
00:46:24.420 looking around. Like I'm worried women when their husbands are on trips and they're home alone.
00:46:29.400 Yeah. I know a lot of women feel like that. Yeah. I don't feel like that when I'm home alone is
00:46:33.180 hanging out, whatever, but they feel very vulnerable. It's awesome. Yeah, I know, but
00:46:37.060 they feel very vulnerable. And I, and I was like, really? So we had, it, it was a great opportunity
00:46:42.300 to have a good, really, you know, hard, hard conversation about it. And I was like, you really
00:46:46.820 feel they're vulnerable. So he goes, Oh my God, you have no idea. Like all women do. You go, I know you're
00:46:50.760 in a parking lot, you pull in somewhere, you're looking around, you know, head on a swivel.
00:46:55.020 You know, situational awareness. And it's, I was like, I can understand. Cause you know,
00:47:00.580 my wife, I'm, you know, I'm sure your wife is grounded in kind of reality and that, you know,
00:47:06.200 that I can be some boss babe out there kicking our ass. You know, that's, that's like Marvel movies
00:47:10.780 and shit like that. Like they're, they're in grounded reality that the average Joe could take
00:47:15.220 them down. The average guy, even with a beard guy can throw them to the ground and do horrible
00:47:19.380 things to them. So it's, um, I was just, and so that's taken me to this point now as I'm 55 years
00:47:26.640 old where I'm really big about the fitness stuff now. And I'm actually now really even leaning into
00:47:31.560 just the concept of longevity. Cause I need to be there for them as long as possible. This is why
00:47:38.360 health and fitness is even more as we get, as we became older with gray hair to take care of
00:47:45.160 ourselves. Cause we might have to, we need to be there. I need to be there for my kids. I need to
00:47:49.480 be there for my daughters. And so I'm going to continue as long as I possibly can to be capable
00:47:55.160 of doing so physically. Yeah. I mean, I, I think that's a really good point. I heard a quote. Um,
00:48:03.820 this was also from Jocko and I'm paraphrasing, but he said something like men sometimes have what other
00:48:09.980 men want and women always have what other men want. And that was a, that was a really interesting
00:48:18.520 perspective on, on the differences I think between men and women as far as potential victimization.
00:48:26.880 But you know, the other thing I was thinking of as you were saying that is when you said, well,
00:48:30.920 women might feel bad about or insecure about what you said. The reality is that we all play a different
00:48:36.940 part in this, in this game. And when a woman feels protected and secure physically, mentally,
00:48:44.800 emotionally, financially, it unburdens her. It takes something off of her shoulders where now she can
00:48:53.380 focus on what she is eminently qualified for, which is love and support and nurturing and empathy
00:49:02.820 and kindness and compassion. But the same way that when a man is strapped with excessive financial
00:49:11.220 debt or excess stress because work's not going well, or the relationship is on the rocks, he is not free
00:49:18.300 to pursue the ability to provide for his family or protect his family or have that purpose. Like we
00:49:25.960 were talking about earlier. I agree. When you have that, I think when the relationship is in balance
00:49:33.040 between a man and a woman, the man is doing what he's doing is providing and protecting.
00:49:38.720 It allows, again, it unburdens her and allows her femininity to thrive. My wife has told me that
00:49:44.600 she is just, she thrives in that space. Um, and because she, she can, she can, yeah, just let down
00:49:54.540 her guard. She doesn't have to be that cause it's taken care of. I, uh, but going, you know, going back
00:49:59.760 to the purpose. Yeah. I think there's a, I, a lack of purpose that men feel. And, uh, yeah, I don't,
00:50:08.640 I don't, I mean, I've got some ideas on how that can be fixed, but you know, there it's,
00:50:12.760 there's a lot of headwind out there with, you know, popular culture that wants to, you know,
00:50:16.520 take that on. This is kind of going back to where you have two distinct cultures in our nation. Now
00:50:21.400 you didn't have this kind of debate on what masculinity was during world war two or pre
00:50:27.680 world war two, or even post world war two. This is a very recent phenomenon as far as trying to
00:50:33.820 define masculinity today. And essentially defining it as it should be more like femininity. It's, it's a,
00:50:39.960 right. It doesn't make sense. Um, and it's, it's a part of a cultural belief system that's
00:50:47.820 runs complete opposite to ours. And those two cannot cohabitate. It's impossible.
00:50:55.240 Well, I mean, it even goes back further than that. You take a Marcus Aurelius. He said,
00:50:59.240 waste no more time arguing what a good man should be. Be one. Yeah. Which leads me to believe that
00:51:04.220 there wasn't actually a conversation about what it meant to be a man. Everybody just had
00:51:08.240 their definition and knew what it was and you either were, or you were not. And I know that
00:51:13.980 can be threatening to guys who feel like, I mean, the reality is this, and we talked a little bit
00:51:19.100 about labels and frameworks and obviously the quote we addressed earlier. And then we talked about,
00:51:24.340 um, uh, tribalism with the two parties, but some things can be fit into labels and some things can be
00:51:32.460 fit into very nice packages. And one of them for men is to be a protector, a provider and a presider
00:51:39.880 synonymous with leadership. And if a guy, in my opinion, if a man steps more fully into that and
00:51:47.520 he embraces that lifestyle, he says, I'm going to learn how to protect myself and other people.
00:51:51.760 I'm going to learn how to provide financially and emotionally and spiritually. And I'm going to
00:51:56.620 learn how to lead people, communicate effectively, cast vision, motivate, inspire. There would never
00:52:02.340 be a man who would ever have a lack of purpose in his life if he did those three things. And I am
00:52:07.720 fully bought into that concept. I agree. I agree. And I think what I would add with that, and I think
00:52:14.640 why some men are, can be become these incels today or afraid of that is the, is the word failure.
00:52:21.900 And what I would encourage those guys to do is redefine failure. If there's a, if there's something
00:52:27.980 you can redefine, it's that for instance. So there's two, there's, there's failing present tense,
00:52:36.220 and then there's failure past tense. We all fail. There's going to be something we're doing. We're
00:52:42.640 failing at it. That's okay. I got to go back to Jocko. Good, good. It's something I need to work on.
00:52:49.200 So I've reframed everything that bad, anything that bad happens to me, if I fail or mess up at
00:52:57.060 something, I choose now to look at it as an opportunity. It took me a while to retrain my
00:53:04.260 brain and everything is, that's an opportunity. I'm going to learn something from that. And so it's
00:53:09.780 like the observer effect. So now I only look for the lessons in that event or that situation. I look for
00:53:17.300 that. Okay. When I'm going to, this will make me better. I can level up from this. I can do this
00:53:21.700 better. I can do that, or I won't do that. I choose to not. So then it's just a failing, not a failure
00:53:27.800 because I don't allow it to shut me down. I don't allow it to like, I now I walk away. I step off the
00:53:34.740 stage of life because I, I made a mistake. We all make mistakes. We all will have moments where we fail
00:53:40.880 or we're not doing our best. And it's okay. That's completely okay for those guys out there.
00:53:47.480 They're trying and a mistake happens or something comes into their space and it disrupts them. And
00:53:53.440 now they're having some financial stress. Okay. It's an opportunity. If they embrace it as an
00:53:59.120 opportunity and find a way they will get around it. King, I was at King Solomon in the Bible,
00:54:06.540 uh, uh, richest guy in the world at the time, whenever that was, you know, I think, was he,
00:54:11.000 was he King's, was he King David's son? I can't remember now. Um, anyway, you're asking the wrong
00:54:15.620 guy on that, but I'm sure there's lots of biblical scholars. I'm going to get some hate on this maybe,
00:54:20.160 but, um, so, but I do know that he used to like, so he was the richest guy in the world back in the,
00:54:24.900 back in the day, uh, very successful, had everything you could ever imagine yet stuff would happen to
00:54:32.340 him. So he had a, he had this gold ring and on inside of it, he had it inscribed,
00:54:36.360 this too shall pass. So even the richest guy in the world would have issues or have problems.
00:54:42.480 And in order, he would have, he would look at his ring to remind him that this will pass too.
00:54:48.360 So we're all going to go through hardship. We're all going to have suffering. We're all going to go
00:54:53.420 through shit and that's just okay. You can, you can survive it. You will survive it. It will,
00:55:01.060 it too shall pass. And so if it's going to pass on a time, on a linear timeframe,
00:55:06.980 then why don't you redefine it as an opportunity to learn? Then it's not failure anymore. It's a lesson.
00:55:15.140 I think another important component of this too, Jeff, is that this too shall pass if you let it.
00:55:26.180 Like I, I cannot tell you how many men, and I've done this too, I'm guilty of this too,
00:55:30.940 where we hang on to a failure for way too long, or we latch onto some underperformance in a relationship
00:55:38.140 relationship or at work or just our own personal morality. And we just cling to it as if it's our
00:55:44.800 source of life. And as you were talking about failure, my thought was it's, it's either a result
00:55:51.720 of poor performance or an adjective of who you are. It's just a result. Like it does not define you
00:56:00.060 unless you choose to make it an adjective of who you are.
00:56:02.840 Unless you choose for it to. Yeah. Right. It's all, you get, you get, you get to,
00:56:08.120 you get to choose in on everything. Like our reality, our lives are dictated by our choices
00:56:13.960 and our mindset. This comes out to that mindset. Are we, are we choosing into that? Or are we,
00:56:19.720 again, I use the tool of reframing it. I reframe it. And therefore I don't want to use,
00:56:27.180 I don't want to say I'm happy that these things happen, but I'm like, I'm just like, okay,
00:56:31.780 I'm going to learn something from this. I'm going to grow from this. And when, when it's,
00:56:37.260 when it's redefined, you, you, it's a, you accept it differently. It's, it's like, I don't know.
00:56:45.300 It's, and you own it. You also have to own it too, but not own it to the point where,
00:56:50.380 um, you're beating yourself up over it, you know, and you're living in guilt the rest of your life.
00:56:57.020 Like what, that's what you were saying. They look at a failure and they're, they, they're riddled by
00:57:00.880 guilt the whole, the whole time. It's like, what, why would you do that? Why would you
00:57:05.220 handicap yourself like that? Why don't you redefine it and then, um, take ownership of it. And then
00:57:11.680 look what I've done. Cause nothing's better than kind of the, the guy who rises up, right.
00:57:16.880 From defeat. Nothing's, nothing's more amazing. The guy's been beaten down and he gets back up and
00:57:21.860 every guy will go, that guy, that guy, I love that guy. He got beaten down and he's got back
00:57:29.000 on his feet again. We love the men, men, like, that's the good thing about men. I love that about
00:57:34.360 men. And that is like, when I put drinking, I never had more calm. I never had more like support
00:57:41.320 than from my guys. It's always like the women where you've got like, when I'm like, why not?
00:57:46.000 But all my guy friends are like, good for you, man. That's good. You feel good. I said,
00:57:50.720 I feel amazing. That's good for you. They look good. Like support. Like that's a good brother
00:57:56.920 right there. They're supporting you. I was here, but now I'm here and they love it.
00:58:00.980 I mean, that's why even in the movies, we like the characters that we do, whether it's
00:58:07.420 Marcus Aurelius with, or I mean, uh, uh, Maximus, excuse me, with Gladiator or William Wallace with
00:58:14.300 Braveheart. I mean, this is the reason that we latch onto those guys. And yet you are the character.
00:58:20.620 You are the character in your movie. You can be that you had a bad relationship. You had a business
00:58:25.680 failure. You had a financial disaster. You had a medical condition. Um, you had people take advantage of
00:58:30.660 you good. It means you can rise up above it and create a really cool, compelling story for yourself
00:58:37.440 and other people. A hundred percent. And that's, that's a good point. You bring up something about
00:58:43.300 characters. Um, it's, I would like to see more men or more people, just more men though, um, make
00:58:51.480 themselves the main character in their story. That doesn't mean that you're now putting your wife or
00:58:58.520 your spouse, your children over here, but you can't take care of them fully unless you're taking
00:59:03.760 care of yourself. You have to take care of yourself. Um, and there's, there's some guys I
00:59:10.860 know that are just always, uh, they like to be the martyr kind of thing. Well, I'm like, why would
00:59:16.260 you do one? Take care of yourself. You're better equipped to be the provider. If you take care of
00:59:20.360 yourself, I'm not saying spool yourself like a baby, like a child, but you take care of yourself,
00:59:24.640 take care of your health, take care of your fitness. You know, I just, you know, take care
00:59:28.980 of your mental wellbeing. However you do that, when that's through spirituality or religion or
00:59:33.540 meditation, whatever that is, mental health is a very big thing too. So take care of yourself.
00:59:38.740 And then when you're optimal, then you can take care of everyone around you.
00:59:44.500 I love it. I actually think that's part of the reason why even just over the past couple of
00:59:49.560 years I've tended to not exclusively, but migrated more than I have in the past towards fictional
00:59:55.400 work, because there are so many stories and lessons and aspirational concepts and ideas that
01:00:03.480 you can learn from fictional work. You know, I had, um, Lee and Andrew child on with the Jack
01:00:07.860 Reacher series. And they talked about why fictional work was so much more important than self-help.
01:00:13.240 And I'm like, yeah, I don't know. And then I started really contemplating and read more fictional
01:00:17.660 work. And I'm like, you know, maybe there's actually something to this. And I know you do
01:00:21.820 a lot of fictional work as well. Yeah. Well, it's at least a hundred percent, right. I've
01:00:26.260 tried to talk, uh, talk to people about this. It's a way you can drive a message better than
01:00:34.280 if you're reading some kind of a nonfiction self-help book, because what happens in the
01:00:38.240 character building, everybody will, you'll connect to a character, right? Typically you can actually,
01:00:43.580 say, say if it's a Reacher series, say you'll, you'll find rapport with Reacher. You're connecting
01:00:48.780 with him. And so when he's making decisions, you're also thinking, well, what would I do?
01:00:52.380 Would I do this? Would I do that? You're critiquing, you know, cause you're, you're essentially
01:00:55.860 kind of being him. And so the things or the issues or whatever that he's dealing with and
01:01:01.100 you're dealing with. And so it's, it's definitely a way to drive, to drive, to drive a message
01:01:06.220 home because of this, that emotional connection we get with a character. And I got so many
01:01:12.200 people that reached out to me and how they guys, even women, but guys, some guys like
01:01:18.280 I've become a prepper now because I was reading your books. Like, Holy shit, I need to lock
01:01:22.600 my shit down now. I need to be, you know, like, because you're reading and you're watching
01:01:26.080 what's happened to some of these characters. Like, I can't do that. I need to like, I need
01:01:29.320 to get a gun. I need prepared. I need to have this. I'm good. I said, good, good. Because
01:01:33.360 they were seeing what was happening to the characters that didn't have those resources or didn't
01:01:37.680 have those skillsets. Like, I don't want to be like that. I don't want to do that because
01:01:41.840 it was emotional. It was hitting them here. And that, that here made them go here. And
01:01:47.760 they're like, Oh, and then they acted outside of it. And it's so, yeah, fiction is very, very
01:01:52.960 powerful, very powerful. And then you have to look at it this way. Human beings, man, we're
01:01:58.180 structured. We're storytellers. So think about this. When you wake up to when you go to bed,
01:02:04.520 you're either consuming stories or telling stories or good point. You are a story can
01:02:11.180 be just a narrative that you're on social media. You're looking at, it could be you, maybe
01:02:14.900 you're actually reading a book or watching, you know, listen to a podcast, listen to us
01:02:18.380 tell stories, right. Or you're watching a movie or then, yeah, you're going, you're telling
01:02:23.900 a story to, uh, to someone, you know, you work with, you're telling a story, they're listening
01:02:27.700 and then they're telling you a story back. Humans were conditioned just to tell stories.
01:02:31.260 It's all we do all the time. And then when we sleep, we're having a story run in our
01:02:34.620 brain, right? It's a constant storytelling. We're just, we're storytellers. That's what
01:02:39.940 humans, that's what humans are.
01:02:42.220 Yeah. Well, it's powerful when you tell yourself the right stories and you consume the right
01:02:46.640 stories as well, because you can consume a lot of stories. You know, politicians love
01:02:50.340 to feed us stories that aren't in our best interest, for example. So I think it's really
01:02:54.320 important that we remain vigilant towards the stories we're consuming and telling ourselves
01:02:59.220 because that I think will largely determine how we're going to act throughout the rest
01:03:02.580 of our lives.
01:03:03.620 Well, look at, we'll look at what they call it. They call it a political narrative. It's
01:03:07.740 a story.
01:03:08.180 Right. Good point.
01:03:09.200 It's a story. They, they'll concoct a story to try to convince us or gaslight us to think
01:03:15.760 a certain way. Um, yeah, it's, it's, it, and so that's why Lee's a hundred percent right
01:03:21.920 that novels, if done right, can deliver a message more powerfully than if you picked up some
01:03:28.300 other book and get someone to move to action faster. Um, one, uh, are you familiar with
01:03:34.220 Stephen Ambrose historian?
01:03:36.840 I don't think so. No, it's eighties, nineties. He wrote a book. I read it in the nineties
01:03:40.820 got undaunted courage. That was about the Lewis and Clark expedition. Oh my God. Stephen, Stephen
01:03:47.300 had a way he's passed on. I think he died in the early two thousands, but he had a way
01:03:51.980 of delivering history, like a story. So it was just an incredible book learning about,
01:03:58.440 you know, you have to meet Jefferson and Meriwether Lewis and you get in, and, and there's a big
01:04:03.820 John Clark and the core of discovery. And it was such a fascinating read. And I, you know,
01:04:12.820 I encourage you to read it. You just really learn about what these men went through on their
01:04:16.800 travels across the wilderness and it was 1803 or whatever it was, but it was so powerful
01:04:24.100 because he wrote it. He wrote history like a story. And so you become involved in it and
01:04:31.100 you're, you're completely, you're, you're involved with Meriwether Lewis. And then like sad when
01:04:37.140 you find out what happens to him at the end. And yeah, I don't want to spoil it for anyone
01:04:40.520 who's not familiar with what ever happened to Meriwether Lewis.
01:04:42.100 Don't because I'm interested. Yeah. I'm very interested.
01:04:44.040 It's just, it's just, and it, but then he's like, he's, he's just dotting in all these facts,
01:04:48.360 all this true historical facts along the way. Like this is, this is a crazy factoid.
01:04:53.400 I'm not spoiling it here, but just like they were consuming up to nine pounds of meat a day.
01:04:59.360 Each guy.
01:05:01.280 Whoa.
01:05:01.920 Is that insane or not?
01:05:02.680 Based on how much calories, how many calories they were burning?
01:05:04.700 Yeah. And so, so he took incredible walks. He had all these journals. It's a lot of information
01:05:09.300 came from Meriwether, from Lewis's journals. Yeah. They were consuming, each guy was consuming
01:05:13.880 about nine pounds of meat a day. I mean, I do that too sometimes, but I'm definitely
01:05:18.860 not burning that much. So, but it was just crazy. I mean, so they're getting this game
01:05:23.340 and they're just consuming a lot of meat, a lot of meat. I was just a one little factoid
01:05:27.120 they learned, but yeah, I absolutely encourage you reading undaunted courage. You'll come away
01:05:31.180 just completely inspired. Like what these guys are capable of doing, what they did do.
01:05:36.240 It was truly, truly cool story. What these men did. I, it made me like, good God, I wish
01:05:40.860 I was on the core of discovery. That was so exciting. Well, it's like, what an adventure.
01:05:45.840 Yeah. Well, this, this, this reminds me a little bit of, um, uh, gosh, now I'm drawing
01:05:51.700 a blank Shackleton's adventure, um, to, to the, uh, to the South pole, the Antarctic.
01:05:59.100 Um, oh yeah. Gosh, this is one of my favorite books. I can't believe that. I can't remember
01:06:04.760 it right now, but the, as the legacy goes, he basically put an ad out that said, Hey,
01:06:10.680 our likelihood of success is bismal. But if we do, we're going to be heroes and legends.
01:06:16.620 And, uh, uh, Ernest Shackleton, what is the book called? Ah, it's going to frustrate me.
01:06:23.300 I'll figure it out. But I think it's the same concept. We see heroic actions like this
01:06:28.220 and we, as men want to step into that, you know? Yeah. We, we, we seek adventure. And again,
01:06:33.700 I think it ties into purpose. We, you know, um, this is something I think, and I don't,
01:06:39.120 I don't know if there's not based on any sciences based on, I I've often wondered,
01:06:44.300 you know, about again, going down to the human condition and things like that. When you look at
01:06:48.380 PTSD, right. And you look at guys who serve and some guys have a very tough time transitioning back
01:06:56.180 and other guys don't, I'm like, okay, what's, what's, what's going on here? Is there some kind
01:07:01.600 of common denominator? Um, that, that, and I, I have a theory and not a hundred percent. I'm not,
01:07:09.100 so don't like, I'm not quoting me. There's no science or peer reviewed papers on my thought on
01:07:14.480 this. But, you know, I look at like, I was, when I exited the Marine Corps after six years,
01:07:19.960 I think I successfully transitioned because I went, I was still with the guys who understood me.
01:07:26.740 I went from the military to commercial diving school and everyone at commercial diving school
01:07:30.740 was in the military. So we all spoke the same language. And then, and then I went from there
01:07:37.880 after two and a half years and became a bodyguard again, same thing. Ex-military cops or body military,
01:07:45.380 law enforcement, law enforcement. We all speak the same lingo. We all speak the same language.
01:07:49.320 So I, I was able to like come back into civilian, you know, society, fully re-implement myself
01:07:56.500 after 10 years of just constantly hanging with the people that understood me. And I think sometimes
01:08:03.240 you might get some guys that they're on, like, think of the purpose, you know, specifically during
01:08:08.580 the wars, like think of the purpose you had. You were, you were in history. You were taking part in
01:08:15.660 military campaigns, taking part in operations that there were meaningful purpose-driven stuff.
01:08:23.840 You had, you, you know, when you look at, you look at the military too, you know, young men are given
01:08:29.240 such responsibility at such young age. Like, like, like, if you look at enlisted, you have 22 year old
01:08:35.940 corporals or NCOs or sergeants. These are leaders of men at such young age, such huge responsibility
01:08:42.620 on their shoulders. And they're doing it. They're handling it. So these young men have some incredible
01:08:48.400 purpose. And then they come home and then they get out and then they end up in, they're in Ames,
01:08:56.120 Iowa, wherever they're from. And no one understands them. No one gets them. And now they're thinking
01:09:02.300 about all the shit and everyone they're hanging out with, let's tell me what happened. Like,
01:09:07.800 they don't get it. They don't understand me. And you've just been taken away from this
01:09:12.780 larger than life kind of adventure in some ways. I mean, I look at the military. It was definitely
01:09:17.340 an adventure. They're like, what'd you do? I got the blow up shit. It's pretty cool. Um,
01:09:21.440 it, it is, it's a, when you really look at it, but it's, it's a grand adventure to make what you did.
01:09:28.320 You left home, you travel around the world or whatever you did, cool stuff. And you, now you're doing
01:09:34.400 whatever you're working at a grocery store or you're back in college, but no one understands
01:09:38.020 you. And I think that can be a part of some people having some mental breaks or not doing
01:09:44.880 well with mental health. And I'm saying, I'm not taking away from some of the experiences they had,
01:09:49.660 but then again, I'd look at some guys that have had the same similar experiences yet. They don't
01:09:53.280 have that happen to them. So I just wonder what's, what drives some of it. And again, I don't know
01:10:01.260 for sure. But I know I just look at my own experience and then just always hanging. I just,
01:10:05.900 I like, I never skipped a beat six years. And then two years, all the guys were in the military.
01:10:10.580 We were all talking the same shit, talk the same language, bodyguards, same thing. We're all just,
01:10:14.600 I was hanging with the same guys again. Like I never left for a long period of time. And then
01:10:19.400 eventually civilian friends. And then now I'm here where I'm today. And again, imagine being
01:10:24.220 transplanted, being with a platoon, being with a unit of guys, you've been through a lot of shit.
01:10:28.520 Now you're out. Now you're dropped somewhere in the middle of nowhere back home. No one gets
01:10:33.160 you. No one understands you. Well, I remember coming home and I watched a, I can't remember
01:10:39.340 if it was a young man or young woman berate, literally berate the, the cashier, the sweet
01:10:45.660 little young woman who's probably 17, 16 years old because she didn't put enough mocha frappuccino
01:10:53.020 in her Starbucks latte or whatever. And I thought, this is what we're worried about. Like
01:11:00.280 this, I just got back. Like, this is what we're concerned about. And it gave you an entirely
01:11:06.880 different perspective on the things that we get consumed with.
01:11:09.900 Yeah, totally.
01:11:11.280 Oh my gosh.
01:11:13.700 It's wild.
01:11:14.840 Yeah.
01:11:15.440 Well, Jeff, Hey, uh, I'd love to know how to connect with you. I think the guys probably
01:11:19.720 really resonate with this conversation. You've got your, um, your nonfiction series that I
01:11:25.080 want to make sure you address. The name of that book, by the way, is endurance. I can't
01:11:29.980 believe that I could not remember it. It's such a great, it's one of my favorite books.
01:11:34.200 I want to write that down.
01:11:35.820 I love this kind of book.
01:11:37.360 You'll love it. It is, it is a, it is a, uh, historical account of Ernest Shackleton's
01:11:45.100 ill-fated adventure across the Antarctic. Uh, it's phenomenal. And it gives us a framework.
01:11:51.060 When I was doing Spartan races, that was required reading. They had us before I went
01:11:55.360 and did this endurance event. It was a, uh, a 50 hour endurance event with Spartan. And
01:12:00.480 they said, you will read this book before you come. And I'm so glad they made me because
01:12:04.500 it's one of my favorites, but regardless, how do we connect with you?
01:12:08.040 Yeah. Let me ask you that when you're, I can see why they would do that for you. Cause
01:12:10.960 then when you're in the middle of the race, you're probably thinking of those guys.
01:12:13.380 Well, it's a frame of reference. It's like, okay, I can do this. Wait a minute. Those
01:12:18.680 guys did that. I can do that. This is nothing. Like these guys are yelling at me. I'm hiking
01:12:24.140 up a hill. I don't have any sleep. I'm not really all that cold, maybe a little cause we
01:12:28.820 were wet. Um, and these guys are dying in the Antarctic and they're surviving. So they're
01:12:35.160 facing leopard seals and starvation and trekking across dozens, if not hundreds of miles across
01:12:42.000 barren landscape in the middle of the winter, if they can do that, I can hang for another
01:12:46.860 10 hours. I guarantee I can.
01:12:49.300 Yeah. I think that that, and I know we gotta, we gotta jump off here, but I was just like,
01:12:53.500 that's the importance. I think that our military branches need to continue to do. And as instill
01:12:59.500 the culture in the history of whatever branch we were in and to honor whatever they did or like
01:13:07.160 our forefathers, where they came from, because that's what we look at as like, Hey, being a
01:13:11.660 Marine, it's always like, they do that. They were like a cult, man. They like brainwashed
01:13:15.500 us. Right. And to like the, the, the history of all the different campaigns. And we learned
01:13:22.200 about the guys in Okinawa and the 72 days of sustained combat. It's the game thing. It's
01:13:26.220 like, if those guys can do that, I can do this. You know, you, so you, you want to be part
01:13:31.760 of that lineage, right? You want to be part of something that's great, that huge fraternity.
01:13:38.560 So it's good to know where we come from. And this kind of can tie into our ourselves as
01:13:44.660 a nation state, why it's important to teach our history and be proud of ourselves as a
01:13:49.840 nation. Cause look at what we've done through there and then be proud to be an American and
01:13:54.880 then want to continue on with that, that culture, that lineage of what our forefathers did. We're
01:14:03.180 going to do the same thing and continue this American dream forward, this manifest destiny.
01:14:08.540 So I think culture teaching positively the lessons of what our forefathers that are, it's critical,
01:14:14.740 critical. Again, it's the storytelling. It's goes back to the storytelling thing.
01:14:19.480 Well, how do we connect with you and learn more about what you're up to so we can, uh,
01:14:22.480 sync up and read your books and follow along with your journey?
01:14:25.380 Yeah. Well, the best thing to do is just find me on, uh, gmichaelhop.com on my books. So there,
01:14:29.560 my emails there, you can get, you get in touch with me there. I kind of got rid of all my social
01:14:33.680 media a little bit ago. That's a whole nother story.
01:14:36.360 That's probably a good idea. That's probably a good idea. Are you familiar with, uh, Cal Newport
01:14:40.660 by chance?
01:14:41.800 That sounds really familiar to me. Why do I know him?
01:14:44.700 Uh, he, he wrote a book, I believe it's called, don't quote me on this, but for some reason,
01:14:51.000 digital detox is what's coming up.
01:14:53.760 Was he on, was he on Rogan's podcast?
01:14:56.640 He may have been, I actually don't know. We've had him on the podcast a couple of times and he
01:15:00.920 talks about the entire concept of minimalist work, you know, not getting distracted with
01:15:07.060 technology and social media and counterintuitively. He's very, very popular. And you wouldn't even,
01:15:15.820 most people wouldn't even know cause he's not on social media at all. He's nowhere to be found.
01:15:20.480 Yeah. I got rid of it. I still have a Facebook there. Cause I didn't want to delete it. Cause
01:15:23.440 I had all these pictures of my daughters and then I got rid of the Instagram. I just deleted
01:15:28.840 that Instagram. I got rid of LinkedIn, got rid of all that shit. And I was like, it didn't change
01:15:33.520 my sales. Didn't change my reach. Uh, you know, like I have so much more time and I find when I
01:15:40.620 was on social media, like creates a different emotional state. I feel detached. Like I feel detached
01:15:46.300 from right. Everything around me, because think about your attention shotgunned all over the
01:15:51.060 world. When I should be just focused on like focus on this conversation right now. And then when I'm
01:15:56.700 done, my wife's just got home. I'll go give my attention to her, not beyond giving attention to
01:16:00.840 something somewhere around halfway around the world. Doesn't make sense that I have no connection to.
01:16:05.200 Yeah. So I felt it. So he wrote a couple of books that he wrote so good. They can't ignore you,
01:16:10.320 which I love deep work. Another great one. And then the other one that I was talking about is
01:16:15.480 not digital detox. It's digital minimalism is the other one. So check it out. But Jeff,
01:16:21.820 we're going to sync everything up. So the guys know where to connect with you and pick up copies
01:16:25.000 of your work. And man, I'm really grateful for this conversation. I think we may need to run it back
01:16:29.060 here very soon. Cause we need to talk about some other things as well. And maybe we can do a part
01:16:34.080 two down the road as well. Yeah. We, we should take the deeper dive into the fourth turning and,
01:16:38.180 uh, generational theory. And, um, yeah, that's some, it's good to learn it. And then once you
01:16:45.520 take the deep dive, you'll be like, Oh shit, like we're in it. Like this is it. Right. I want to talk
01:16:52.520 about that for round two. If you're up for it. I'm in. Awesome, man. Cool. We'll make it happen.
01:16:57.380 All right. Thank you, brother. Appreciate you joining me today. I appreciate you, Ryan. Thank you for
01:17:00.780 having me. There you go, gentlemen, my conversation with the one and only Jeff Hoff. I hope you enjoyed it.
01:17:07.600 Uh, very enlightening. We're going to do a round two. We already talked about it. We're going to do a
01:17:11.100 round two. And, uh, I think you're going to get a lot of insight from that as well. I only knew
01:17:16.000 Jeff through that quote, which I did not originally hear from him, but he did indeed pen that phrase
01:17:21.800 and that term. And, uh, obviously he has a lot more insight to back it up. So make sure you connect
01:17:26.900 with him. He's got his nonfiction book series. Check those out. We talked a little bit about that
01:17:31.500 throughout the podcast. Uh, also check out our course coming up divorce, not death.com
01:17:37.260 divorce, not death.com. I think that's going to help a lot of you guys navigate. Not only some
01:17:42.040 of the stuff that I've been through post divorce, but some of the things that I'm sure thousands,
01:17:48.040 if not tens of thousands or millions of other men listening to this podcast have gone through
01:17:52.180 and we're going to help you navigate that. So you can hold your head up high, redeem yourself,
01:17:56.460 fix yourself, potentially get into a new relationship and make yourself into a better man.
01:18:01.960 All right, guys, you've got your marching orders. We will be back tomorrow for our ask me anything
01:18:06.860 until then go out there, take action and become the man you are meant to be.
01:18:14.680 Thank you for listening to the order of man podcast. You're ready to take charge of your life
01:18:19.340 and be more of the man you were meant to be. We invite you to join the order at order of man.com.
01:18:24.840 Thank you.
01:18:25.840 Thank you.