Order of Man - How to Build a Power Digital Brand ｜ FRIDAY FIELD NOTES

00:00:00.000 You're a man of action. You live life to the fullest, embrace your fears, and boldly charge

00:00:05.000 your own path. When life knocks you down, you get back up one more time, every time.

00:00:10.400 You are not easily deterred or defeated, rugged, resilient, strong. This is your life. This is who

00:00:17.180 you are. This is who you will become. At the end of the day, and after all is said and done,

00:00:22.720 you can call yourself a man. Gentlemen, what is going on today? My name is Ryan Nickler.

00:00:27.640 I'm the host and the founder of the Order of Man podcast and movement, and I want to welcome

00:00:32.020 you here. If you're viewing this on YouTube, you can see we got some minor changes to the

00:00:39.160 way the camera and studio is set up. I've been playing around with technology, audio, video

00:00:45.080 equipment. I got a little dashboard or something over here that will allow us to use multiple

00:00:50.020 cameras. So we're trying to build this thing out a little better. I want to thank you for

00:00:53.060 your support in this movement. And also speaking of support, we just did our huge, huge giveaway

00:00:58.780 partnered up with Origin, Sornex, Montana Knife Company. Of course, I gave away a signed copy

00:01:04.780 of Sovereignty. Guys, we had over 1,400 podcast ratings and reviews come in over the past week.

00:01:13.420 So I want to thank you for doing that. I want to thank you for supporting the movement and what

00:01:20.220 we're doing here. And I'm very, very grateful for that. With that said, guys, I want to get

00:01:25.580 into the conversation today. I'm going to talk with you about how to build a digital brand,

00:01:30.860 building a digital brand. This is very, very important, especially in today's society and

00:01:35.900 modern world with all of the advancements in technology and the ability to connect with

00:01:41.600 other people unlike we ever have. There's many of you men who are very interested in building

00:01:46.620 out your digital brand. So I've come up with a few pointers, 1, 2, 3, 4, 5, 6, 7, 8, 8 different

00:01:55.360 pointers that I've incorporated in my own life that have helped me to really get this movement

00:02:02.020 on track and grow it into the global phenomenon that it's becoming. Sounds a little funny to say

00:02:07.680 global phenomenon, but it's true. At this point, we've reached so many different countries. We've

00:02:12.520 reached millions and millions of men across the planet. And it's my intent to continue to build

00:02:17.200 this out even further using the very same tips that I'm going to share with you today. And the

00:02:21.780 same tips that I've used throughout my past journey of doing this. So let's just jump right into it.

00:02:27.480 Number one, and guys, these aren't in any particular order, but number one is to niche down your audience.

00:02:33.760 And I talk with a lot of guys who say things like, you know, I just, I want to help people.

00:02:38.640 I really care about people. I just want people to win. And I honor that. I respect that. I want to

00:02:45.480 help people too. But if you're so broad and generalized in what it is you want to do and

00:02:50.920 how you want to serve people, really at the end of the day, you're not going to reach anybody

00:02:55.560 effectively because the people who could have otherwise been impacted greatly by the work that

00:03:01.500 you would do are not going to tune into you because your message is so watered down and it applies

00:03:07.520 broadly to everybody that nobody's going to be interested in at all. If on the other hand,

00:03:13.320 you said, well, you know, Ryan, I really want to work with, with doctors, or I really want to work

00:03:17.660 with in our case, men specifically, or I want to work even more niched fathers or even more niched 0.56

00:03:24.080 single fathers. You might be limiting the amount of people that you can reach, but the people you are

00:03:30.220 reaching are going to be that much more vested in what you're doing because you're talking

00:03:33.980 specifically to them. And so one of the greatest mistakes that people make when it comes to starting

00:03:39.460 a digital brand is they think, well, I just need to appeal to everybody so I can cast my net the

00:03:45.040 widest. Well, if you cast that net as wide as you can, but there's huge gaps in it, the fish are just

00:03:50.280 going to swim right through it. You're not going to catch those fish. So what I want you to do is make

00:03:54.780 a tighter net that's going to cast over a more specific area, knowing that of the fish that are

00:04:02.420 there, you're going to catch those people. And that's what we've done with the order of man brand

00:04:06.580 is that first and foremost, I eliminated roughly 50% of the population because I said, I'm not

00:04:12.820 interested in making this an organization that speaks directly to women. Now, ironically enough,

00:04:18.640 we have a lot of women who do listen. These are single mothers. These are women who are gaining

00:04:23.960 value from what it is we do. And that's all fine and great, but I don't speak to them specifically.

00:04:29.800 All right. I'm talking specifically to men and therefore more men are going to resonate because

00:04:34.560 I'm using words and concepts and phrases and terminology that resonates with you. I'm also

00:04:41.400 using marketing from our hats or our shirts or our icons and our logos and our images that are going

00:04:48.540 to apply to my niche audience, not just everybody. I do the same thing when it comes to my own personal

00:04:55.720 life, whether it's hunting or archery or jujitsu or the things that I'm involved in. You guys resonate

00:05:02.140 with that. Those are the same things that you're interested in as well. So this is a very valuable

00:05:06.660 strategy. It's niching down. And it's one that way too many people overlook because they're consumed

00:05:12.280 with casting the biggest net. Guys, it doesn't work. And know that you really don't need everybody in the

00:05:17.820 world, 8 billion people on the planet. You need like a thousand. That's all you need. If you have

00:05:22.820 a thousand raving fans, you're going to make great money. You're going to have a deep impact with these

00:05:26.760 individuals and you're going to ultimately live the life that you want. All right. Number two,

00:05:31.760 along the same lines as niching is you have to have something unique to say. If the things that you

00:05:38.320 share are watered down versions of what somebody else said, why in the world are they going to tune into

00:05:44.120 you? When they can turn into that person who has been saying it for longer, has a bit bigger audience,

00:05:49.960 says it better maybe than you initially, there's no reason for them to tune into you.

00:05:55.280 So don't just take information and regurgitate it. Now you might think that that's what I personally do.

00:06:01.340 And I do draw inspiration and concepts and ideas from outside windows and perspectives and people,

00:06:08.140 but I put enough of my own spin, my own flavor on it, that it becomes mine in a way. And I make

00:06:14.860 those concepts mine, or I make them order of man concepts, but I don't ever shy away from

00:06:19.880 confrontation. I don't ever shy away from saying something boldly. I don't ever shy away from

00:06:25.900 standing by my convictions. And over the past seven years, a lot of the reason that we've had the growth

00:06:30.900 that we've had is because I believe it's refreshing to men who are so used to hearing people water down

00:06:37.820 their brand, water down what they say, regurgitate a bunch of things that other people say, and not

00:06:43.520 come up with anything new or clever or exciting or controversial. So have something truly unique to

00:06:51.280 say. Now, a lot of you will say, well, you know, what I am saying is unique. Well, you don't get to

00:06:56.300 determine that. Okay. The people that get to determine that is the audience. It's your niche.

00:07:01.720 It's the people you're trying to connect with. Those are the best resources of feedback. Cause

00:07:06.900 I'll hear a lot of guys say, well, you know, Ryan, I add so much value and I'm the things I say are so

00:07:11.580 unique and everybody loves it. I'm like, really show me your numbers. And the numbers just don't

00:07:15.580 support that claim, which means you think more highly of your product than other people do,

00:07:20.980 which is fine. That's to be expected. You should think highly of what you're putting out into the

00:07:25.000 world. But if other people aren't resonating, you've got to figure out why that's the case.

00:07:29.900 And more often than not, it's because your messaging is wrong. It's off. What you're actually

00:07:36.760 getting at may not be wrong, but the way that you're delivering it, the way that you're presenting

00:07:41.520 it isn't fun. It isn't interesting. It isn't unique. It isn't engaging. And so don't take that

00:07:46.620 personally. Just go back to the drawing board and figure out a more compelling way to say it so that

00:07:52.360 you can't actually have a difference with the people you care about and the people you want to

00:07:56.300 lead and the people that you want to serve. All right. Number three, guys, I've talked about this

00:08:01.360 at length, become a master networker. It is so crucial that you learn how to network with other

00:08:08.720 people. We've been very, very fortunate over the past seven years to build out an absolutely incredibly

00:08:15.000 powerful network of men who are interesting and unique and influential and successful.

00:08:22.000 And that comes on the heels of all of the work me and my team have done to ensure that we're

00:08:27.420 connecting with the right people, that we're adding value to their lives, that we're being valuable to

00:08:34.660 them, that we're letting them know how important they are to ourselves and the work that we do here.

00:08:41.400 We include, we gift, we share, we promote. Whatever I can do to help those men in my corner,

00:08:49.200 the better off all of us are going to be. You do have to be very careful of gaming this stuff because

00:08:54.500 I want you to know that I'm not gaming it. When I talk about Origin, for example, or Sorenex or

00:09:00.500 Montana Knife Company or any of these organizations that I work with and have an affinity with,

00:09:05.420 I'm not gaming it. I'm not trying to give them something with the anticipation or hope that

00:09:12.160 they'll give me something in return. These are people I truly care about. And that's what's going

00:09:16.560 to make you a great networker. If you're there just to game something, you're just trying to get

00:09:21.780 from all these individuals, you're going to have not as much success. If on the other hand,

00:09:27.540 you truly care about them, you listen to what these companies need, you listen for the problems they

00:09:32.560 have, you listen to the solutions they provide, and you start making connections, or you have them

00:09:37.660 on your podcast, or you gift them something that's going to be valuable to them in their lives,

00:09:44.760 it's going to happen inevitably. You're going to make yourself indispensable. People are going to

00:09:49.940 like being around you. They're going to want to support you because they know how much you support

00:09:54.580 them. Montana Knife Company comes to mind very quickly. I love what those guys are doing.

00:10:00.680 Josh and Brandon and the team over at Montana Knife, and I support them. I buy their stuff.

00:10:07.820 I give a lot of our guests knives, and I gift them to other people. If I go on a hunt, I gift

00:10:13.120 those knives to people, and I buy those to be able to support them. And in return, they're willing to

00:10:18.840 give me a few knives here and there, and do a giveaway, and share my message, and share what we're

00:10:23.400 doing, because it's reciprocal. And that's the best part of a network, is that it becomes

00:10:28.780 reciprocal, and you can serve each other. You can help each other out. But again, it has to lead

00:10:33.880 with value, and you can't keep score with it. All right. Number four, pick a social media lane.

00:10:40.560 All right. We've got YouTube, and we've got Rumble, and you've got TikTok, and you've got Facebook,

00:10:45.540 and you've got the new one, Truth Social, and Gitter, and Twitter, and Instagram, and probably

00:10:52.800 three dozen plus other platforms that you can engage in. What I would suggest to you is that

00:10:59.380 you don't have to do them all immensely well. I've got a really good friend of mine. In fact,

00:11:04.300 I went to Iraq with him in 2005 and 2006. Had a good conversation with him just the other day.

00:11:09.960 He's phenomenal on Twitter. His commentary on Twitter is hilarious. It's insightful. It makes

00:11:15.300 you think. You may not agree with it all, but the way that he engages on Twitter is very,

00:11:19.680 very good. It shows because he's got a large following on Twitter, and people, as I said

00:11:24.680 earlier about having something unique to say, he says some unique things. He shares it in a unique

00:11:29.820 way. He does it in a unique perspective, and people resonate because he's got this audience

00:11:33.980 on Twitter. Now, if you look at our Twitter account, it's not nearly to the degree, and that

00:11:38.400 could be a couple of things. It might just mean that we started later. It might mean that people

00:11:42.140 don't resonate with the way that we message on Twitter, or it just might mean that what I share

00:11:47.780 and my messaging doesn't lend to that platform as well as, say, Instagram or YouTube, where we have

00:11:54.060 a significantly larger following. I like Instagram personally. I like the video platform, so YouTube.

00:12:02.060 We are going to be looking at Rumble. I think that's the other one right offhand. We're going to be

00:12:08.740 looking at alternate platforms, but I know where we're good. I will do some of these other platforms,

00:12:15.600 but it's going to be ancillary to our major platforms, which currently are Instagram and

00:12:22.120 YouTube, because we're good at that, and our information lends to that. That's why we choose

00:12:29.400 to go that route. Pick a lane, double down on that lane, and then use some of these other social

00:12:37.320 media platforms ancillary to what you're doing. I call it cross-pollination. I'm going to cross-pollinate

00:12:45.120 from Twitter to Instagram and from Instagram to Facebook and YouTube to Instagram, and I'm going

00:12:49.160 to try to get people to follow us on all of these different platforms, and that way we're tapping

00:12:55.500 into everybody wherever they are, but I always have those main couple of platforms that I use more

00:13:02.520 fully. Okay. The next one is that, and I just wrote here, not everybody's a podcaster. Okay. I know

00:13:11.980 podcasting is the cool thing. I know the people that you likely follow because we've got a self-selecting

00:13:17.600 audience. You're listening to a podcast, so I know the other people that you follow are probably doing

00:13:22.000 podcasts, and that's cool, but you don't have to be a podcaster, right? This isn't the only way

00:13:28.400 to have influence and an impact in the world. Many other ways to do it. Could be YouTube,

00:13:33.780 could be solely on Twitter or Instagram. You could be a phenomenal blogger. Maybe you just

00:13:39.260 want to write books. Maybe you're big into email marketing. Maybe you have a storefront,

00:13:44.680 and so it's brick and mortar. Guys, the point I'm making is that there's an infinite number of ways

00:13:49.980 to build your business around what you're uniquely qualified and gifted to do.

00:13:54.900 I really like being behind the microphone. I like being in front of a camera. And so podcasting

00:14:00.920 and video lends very well to my skillset. Now, I haven't always been great behind a microphone.

00:14:07.220 I haven't always been great in front of a camera, but I had a real interest to learn and to develop

00:14:11.880 my skillset so that now I'm to the point where I am. And granted, I'm not the epitome of perfection

00:14:17.960 when it comes to these mediums. And I will continue to work to improve that. But I know

00:14:23.800 what my lane is. And my lane is podcasting. My lane is video. I'm really good at it. And I'm going

00:14:30.400 to keep doubling down on that. This is part of the reason that we've invested in new camera and

00:14:35.820 lighting equipment, which obviously we're still trying to work through because I see maybe some

00:14:41.100 focusing issues going on or some lighting issues going on. So we're going to work through some of that.

00:14:45.660 Um, but I'm going to dedicate myself to it because this is my lane. You might have a different lane

00:14:51.820 and it's okay. I can't tell you how many times people have started a podcast because that's what

00:14:58.100 they were quote unquote supposed to do. And they did it for like a month or two months and realized

00:15:04.840 they didn't enjoy it or it was hard or they didn't like it. And so they fizzle and they fade and they

00:15:09.340 end up doing more damage than good when they could have just stayed in their lane and doubled down

00:15:14.260 their efforts on that front. So pick, pick a lane, whether it's podcasting or something else,

00:15:19.800 roll with it, get really good at it. And then you can start exploring some of these other mediums,

00:15:24.700 uh, to try connecting with, with your audience or the people you're trying to serve.

00:15:28.560 The next guys, follow your interest, not the dollars, follow your interest, not the dollars.

00:15:35.420 So many men are looking to chase the dollar or they'll look and they'll see what we've created 0.96

00:15:40.600 and they'll think, well, look, Ryan's created this and he's built this, this massive organization

00:15:45.800 and he's making X amount of money. And I think I can do that. And so I'm going to do that.

00:15:51.160 There's nothing wrong with that inherently, except for if you're exclusively or solo or

00:15:56.460 excuse me, solo, I can't say solely, uh, doing something because somebody else is doing it.

00:16:02.260 It's not going to serve you well. You're going to fizzle out. You're going to burn up

00:16:05.980 and it's not going to be enjoyable for you. Now you might take what I've done or somebody else

00:16:10.760 that you've learned from or inspired by and incorporate some of that into your modeling,

00:16:16.020 but don't just follow the money, do something that you're interested in. So you might look

00:16:22.220 an element of my business. For example, the iron council, that's our digital brotherhood.

00:16:25.900 You don't need to start a men's movement. Maybe you want to talk about archery or hunting

00:16:30.740 or painting or who knows what, and you take an element of our structure or our model,

00:16:37.520 but you apply it to what you are uniquely interested in. If you do that, you're going

00:16:43.960 to be more engaged. You're going to be more committed. You'll be able to stay in the thing

00:16:47.840 for a longer period of time and the money will inevitably come. There's people doing some weird

00:16:53.620 things out there and they're making millions and millions of dollars. Like think about NFTs and

00:16:59.480 that whole market. Now I know it's a bit more advanced than what some people believe it to be

00:17:03.920 and there's a lot to it, but it's digital artwork. So do you think that you can't make money adding

00:17:13.980 some other value into the world? Of course you can. And that will come. Look at the way people

00:17:19.720 are making money and incorporate it into what you're passionate and excited about. Don't do it the

00:17:25.400 opposite, which is to follow the money and then hope whatever you have to offer fits into that mold.

00:17:31.960 Do it the right way. Next, be hyper consistent. Consistency is key, guys. You're not going to see

00:17:40.800 results in your life, whether it's from your social media accounts or the amount of people that listen

00:17:45.660 to your podcast or how many people sign up for your emails or how many customers you have or how many

00:17:50.460 hats you sell or how many courses you make available or how many events are sold out.

00:17:57.720 You're not going to see those results immediately. And sometimes, not sometimes, what you're doing when

00:18:02.980 you start is you're building the foundation and it could take you months or even years.

00:18:08.620 When I started Order of Man, it took me about eight months, seven or eight months before I made my

00:18:15.060 first dollar. How many of you are willing to do that? Seven to eight months before I made a dollar.

00:18:21.700 And on that eighth month, I believe I made, well, I had 12 Iron Council members and it was $100. So I made

00:18:30.160 $1,200 on month eight. Okay. Now, obviously we make significantly more than that, but it's taken time.

00:18:37.080 I decided when I started the Order of Man podcast that I wasn't even going to consider changing it

00:18:42.980 or throwing in the towel until at least 100 episodes or two years. So I was committed to

00:18:50.080 doing this for two years. Now, fortunately, I found out long before two years that I was in the right

00:18:54.720 lane and this is what I wanted to be doing, but I was committed. And occasionally I'll have other

00:18:59.360 people ask me, Hey, Ryan, what's your exit strategy? And where would you like this thing to go?

00:19:05.000 And, you know, I think about goals and I think about my vision for the future, especially with

00:19:09.980 this organization. And I have ideas about where I'd like to see it go. But at the end of the day,

00:19:16.040 I have no exit strategy. I have no desire to leave or to sell the business or walk away from it at some

00:19:24.040 point. That goes to my previous point about passion and things I'm excited about, but also I'm committed

00:19:29.660 guys. I'm all in not for the next two months or two years or even 20 years. Like I'm all in,

00:19:35.600 I have planted my flag. And what that allows me to do is be consistent in the wake of not experiencing

00:19:41.860 the results that I would like to experience. And that desire is skewed at times because we don't

00:19:49.480 really know what is realistic as far as what we can expect for, uh, for performance. So it is

00:19:55.120 important that you have other people in your life who are to the place that you want to go when you're

00:19:59.220 talking with them so they can paint a realistic picture about what it'll take. Cause you're always

00:20:04.080 going to overestimate your abilities and you're going to overestimate how I should say, underestimate

00:20:11.080 how long it will take you to achieve the results that you want. You need somebody in your corner that

00:20:16.920 says, Whoa, Whoa, Whoa, slow down. Here's what it's going to take. Here's what you need to do.

00:20:21.820 The pitfalls that you're experiencing are normal. It's a normal part of this. Just keep going. And

00:20:28.540 that's what I mean when I say be consistent. Um, next is it looks like I've got an extra one here.

00:20:37.060 Okay, cool. So I said eight, I think there's actually nine next is look for trends from your

00:20:44.800 audience. So the trends that you see coming up in Facebook groups or on Instagram or questions,

00:20:51.400 people are asking or solutions they're looking for. Those are solutions that you can provide to

00:20:56.820 them. Okay. This is how you start to build out your digital product list. You know, if people are

00:21:02.140 asking about, Hey, do you guys have any shirts or hats or merchandise? And you start to get that quite

00:21:07.280 a bit and there's a trend there. You might look for opportunities to sell some shirts. If people are

00:21:12.120 looking for a course or an information on a particular subject that might become a little,

00:21:19.260 a little book, a small book that you sell for five or 10 bucks, right? If people want to get together

00:21:24.900 face-to-face because of an expertise or a skillset you have that might turn into a course, a live or a

00:21:32.400 digital course that you can make available. But the beauty of this is you have a product that you don't

00:21:37.800 have to guess as to whether or not people are interested in. They're telling you, this is what

00:21:42.340 I want. This is the solution. Now we'll say, take this with a grain of salt because what people say

00:21:47.980 they want and what they'll actually pay for are not always in alignment, right? So if I say, Hey guys,

00:21:53.900 would you be interested in hats? And I make a hat, I may get crickets when I make it, which could mean

00:21:59.520 they weren't really interested in it at all. Cause it's easier to commit to saying you want something

00:22:03.380 than actually purchasing it. Or it could mean that your hats don't look good and you need to go back

00:22:10.960 to the drawing board on that, but you need to analyze that. Okay. Because again, not that it's

00:22:15.600 not always aligned with people, what they say they want versus what they're actually willing to pay

00:22:19.940 for. So be wary of that, but also look for those trends. And that's why looking for the trends is

00:22:24.860 important. If one person says, Hey, I want, um, I want you to make a Frisbee with the order of man logo

00:22:30.360 on it. And one person says that like, I'm probably not going to do that. If 200 people all of a sudden

00:22:36.500 said, Hey, order of man is big in the Frisbee circuit. And it'd be rad to have some really nice

00:22:42.600 Frisbees with a logo. And I'm getting 200 people or 2000 people saying that. Okay. Well, that's

00:22:48.080 something I need to look into. And that mitigates some of the risk associated with developing a product

00:22:53.720 or paying for merchandise because you already have a prebuilt sales channel for these offerings.

00:23:03.060 I'm going to give you a bonus because I was thinking about it, um, on what kind of offerings

00:23:07.880 you could present. So I'll come back to that in a minute. Uh, the next one, and this is the last

00:23:12.360 point that I planned. And I'm going to give you that bonus is you guys have to ask for the sale

00:23:16.740 or you have to ask for the sale. I've talked with countless individuals who have a hard time

00:23:24.180 making the connection between adding and offering value to other people and then charging money for

00:23:32.540 it. And occasionally I'll have somebody reach out to me and say, well, you know, Ryan, you're making

00:23:36.280 this much money. Aren't you doing it out of the goodness of your heart? Okay. That's ridiculous.

00:23:41.480 That's a ridiculous thing to say, because what if I turn the tables and I asked you why you go to work?

00:23:46.740 Aren't you just doing it because you like working or you get value in working or you're doing it at

00:23:50.860 the goodness of your heart? No, of course not. Now it might be partially that, but also partially

00:23:56.360 you've got to put food on the table and you have a roof over you and your wife and your children's

00:24:01.640 head that you need to pay for. And you want to have experiences and you want to take money and you

00:24:06.400 want to reinvest back into the business, uh, or you want to donate to charitable organizations that

00:24:11.160 are important to you, right? Like those are things you want to do. And that requires financial

00:24:16.400 capital. And it's not at odds for me to want to serve men in a positive and constructive way,

00:24:23.180 and then ask for a value exchange. I'm going to make this thing for you, like a hat, for example,

00:24:29.060 this is a good example. I'm going to make this hat and I'm going to make it available and I'm

00:24:33.180 going to charge you for it. And if you think it's worth what I'm charging because you want to support

00:24:37.740 the movement or you like the way it looks, or it's a reminder to you about how you want to live

00:24:41.960 your life, then you pay for it. And that's a value exchange. That's a fair exchange. There's

00:24:47.260 no manipulation. There's no coercion. There's no force in that. It's a voluntary transaction

00:24:53.300 between two individuals who believe they're getting the better end of the deal. That's how

00:24:58.960 economies work effectively. So guys, never shy away from making money, from asking for the sale,

00:25:07.000 because if you don't, you're never going to build up the capital you need to thrive.

00:25:10.080 And you're never going to build up the capital that you need to be able to continue to build out

00:25:14.240 this business, like investing in new camera equipment, or going on a trip to meet with

00:25:19.260 somebody important, or building out the barn like we have, which has cost us a lot of money to be

00:25:25.640 able to run our events, but it takes money to do that. And I don't see the disconnect I never have

00:25:30.880 between doing something that's important and something I want to help with, and also making a

00:25:34.920 boatload of money doing it. And on that same note, here's the bonus I said I was going to give to you.

00:25:39.080 So a lot of different offerings as you're building a digital brand. Okay. There's merchandise. So

00:25:45.360 I've got my hat on. I think I've got my order a man, a order a man shirt on today. So that's one

00:25:52.840 way you have merchandise. Books are another way. Conferences and events are another way. Live events,

00:26:01.340 even digital events. Courses and programs are another way. Affiliates and commission. If you

00:26:11.320 reach out to a company and you're sharing about that company, they might pay you a percentage of

00:26:17.980 each sale that you make. Another one is coaching. And we've done that in the past. Guys have said,

00:26:23.620 Hey, Ryan, how did you build this out? And we built a program. It was a course

00:26:26.860 called Tribe Builder, where we actually taught them how to build a tribe like we have. We also

00:26:32.480 did another one called Podcast Pro, where we taught them how to become professional podcasters,

00:26:37.760 meaning making money by podcasting. These are all ways that you can earn money. These are products

00:26:43.700 that you can offer. And we hit just about every one of them. I do individual coaching. I do group

00:26:50.060 coaching. I have a membership. Oh, I think I lost video with you guys. Hold on. This is part of the

00:27:01.140 problem of testing out these new, these new systems here. I'm going to try to turn on some different

00:27:07.840 video and see if that works. Yeah. Obviously that video is not nearly as good, but it'll work for now.

00:27:14.340 Um, so we use all kinds of different, um, I got a little sidetracked there, all kinds of different

00:27:21.640 products. So coaching memberships, uh, we have our events is one thing we do. We have our merchandise.

00:27:28.640 So I have a broad array of services and product offerings to hit for anything that anybody might

00:27:35.380 be interested in. Okay. So guys, this is how you build a digital brand. Another thing, don't be afraid

00:27:40.740 of failure. Everybody's afraid of failure. You can see if you were watching this, if you are listening,

00:27:46.600 you don't, you don't know my camera just switched, my new camera just switched off, must have some sort

00:27:51.380 of timer on it. And now I'm on this backup camera, which is just the camera on my computer. You know,

00:27:56.400 a lot of people would be like, Oh, I'm embarrassed. And they try to edit all that out and, and hope

00:28:01.080 nobody saw, like we make mistakes, you know, and, and life is a process of experimentation and some

00:28:07.620 things go right. And some things don't work out the way that you want them to. And so what, you know,

00:28:12.440 you learn, you improve, you get better. And the next time I do it, I'll figure out what the limit

00:28:16.900 is on this recording. And, uh, we won't have to worry about that. Okay. So guys, that's my message

00:28:23.800 for you today, how to build a digital brand. I gave you, uh, nine tips and the bonus. And then I also told

00:28:31.640 you about failure. So I give you two bonuses today. Let me recap here real quick. Number one,

00:28:35.800 niche it down to the audience you want to talk with. Number two, have something truly unique to

00:28:40.980 say and say in a unique, powerful way. Number three, become a master networker. Number four,

00:28:48.400 pick a social media lane and use that as your primary and all the other social media outlets

00:28:53.060 as ancillary to that by cross pollinating is a concept we talked about. Um, next, not everyone

00:28:59.580 is a podcaster. So maybe you write a book, maybe you're an email marketer. Maybe you have a blog.

00:29:07.480 Uh, maybe you only do video. Maybe you only do audio. There's a lot of different ways you can do it.

00:29:12.480 Uh, number, what number am I on? Two, three, four, five. We're on six follow interest, your interest,

00:29:22.920 not the dollars. Most people do it the other way around. Uh, number seven, be hyper, hyper consistent,

00:29:30.140 commit fully to doing this for a long period of time. Number eight, look for, uh, trends that you

00:29:38.300 can base your product offerings on number nine, ask for the sale. And then the bonus was all of the

00:29:45.620 different offerings, coaching affiliates, uh, live events, merchandise courses, digital products,

00:29:54.960 all ways that you can make money doing this. And then that last little bonus, because I messed up

00:29:59.720 here is don't be afraid to fail. Don't be afraid to screw up. Don't even hide it. I don't need to

00:30:05.780 hide the fact. I don't need to splice this together. Um, I don't need to record the second half of the

00:30:11.920 video. So people won't know that I screwed up. No, you just, you just own it. And then you figure

00:30:17.260 it out and you make it better next time. Guys, I want you to build a digital brand because I think

00:30:23.260 there's people out there that can be served by what you might be able to share with them. And who are

00:30:28.380 you to keep quiet when you have something to share of value and something that could impact a lot of

00:30:33.040 people in a positive way. All right, guys, I'm going to go back to the drawing board a little bit on this

00:30:37.400 camera issue and, uh, we'll work it out until then we will be back next week. Got a great

00:30:43.480 interview coming up next week as well. And some others that are coming down the pike that you're 0.89

00:30:47.180 going to be blown away with, but until then go out there, take action and become the man you are

00:30:52.600 meant to be. Thank you for listening to the order of man podcast. You're ready to take charge of your

00:30:57.420 life and be more of the man you were meant to be. We invite you to join the order at order of man.com.

00:31:07.400 Thank you.

Order of Man - March 04, 2022

How to Build a Power Digital Brand ｜ FRIDAY FIELD NOTES

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