Order of Man - How to Build a Profitable Movement

00:00:00.000 I know a lot of men who listen to this podcast and are interested in turning a simple idea into

00:00:05.460 a movement, much like we've created here at Order of Man. And more than simply a movement,

00:00:10.360 just finding a way to turn that movement into a profitable career and also a source of income.

00:00:16.080 My guest today, Brian Rose with London Real has done exactly that by bringing together and

00:00:21.520 discussing ideas with the most interesting people in the world. And today, Brian and I talk about

00:00:26.500 crafting your own story, developing the X factor, how to create a product ecosystem and how to

00:00:32.900 ultimately build a profitable movement. You're a man of action. You live life to the fullest,

00:00:38.140 embrace your fears and boldly chart your own path. When life knocks you down, you get back up one more

00:00:43.880 time. Every time you are not easily deterred, defeated, rugged, resilient, strong. This is

00:00:50.940 your life. This is who you are. This is who you will become at the end of the day. And after

00:00:56.380 all is said and done, you can call yourself a man. Gentlemen, what is going on today? My name

00:01:02.360 is Ryan Mickler and I am the host and the founder of this podcast, The Order of Man. Whether you're

00:01:07.680 new or you've been listening for any amount of time, I want to welcome you. It's my goal each

00:01:12.240 and every week to bring you the most powerful conversations that I can to help you develop the

00:01:17.940 skills and the knowledge and the information and the practical experience and ideas and insight and

00:01:22.040 all of that in order to help you become a better father, husband, business owner, community leader,

00:01:27.320 all the things that I'm trying to do as a man. And, uh, I think, and I hope it's my goal anyways,

00:01:32.680 to make this the best possible resource that is out there available for men today. So guys,

00:01:39.660 real quick, if you've gotten any amount of value out of this over the past, well, almost four years

00:01:44.440 now, I would ask that you leave us a rating and review. I know that doesn't maybe seem like much,

00:01:49.140 but I can tell you, I assure you that goes such a long way in gaining visibility and then helping

00:01:54.960 us continue to get high caliber and high quality guests on, uh, like my guest today, Brian Rose.

00:02:00.620 So please, if you would leave us a rating review, if you're just tuning in, listen in, see what you

00:02:05.660 think, and then you can leave a rating and review and then you can share it with your friends,

00:02:10.580 colleagues, coworkers, fathers, brothers, whoever it may be. All right, guys, real quick, a, uh,

00:02:15.760 a very quick announcement and one that I'm actually feeling today. I wanted to talk with

00:02:20.520 you about something because I've got this sitting here on my desk. I got a package from my friends

00:02:25.760 over at origin, Maine. They sent me this physical and cognitive force multiplier is what they're

00:02:33.340 calling it. It's Jocko discipline go. And I took one just last night when I got home from a,

00:02:39.440 uh, from a quick trip and had the WrestleMania to end all WrestleMania with my kids. Like this,

00:02:47.620 this little pill is amazing. And then I took one this morning and I'm just telling you, I've got

00:02:52.980 energy. I don't know if you can hear it in my voice, but I've got energy. I feel like I'm on a

00:02:57.520 mission. I feel like I'm alert. I'm awake. This stuff is absolutely incredible. So this is fairly

00:03:03.440 new. If you haven't checked it out, make sure you go check it out. I know a lot of you guys have

00:03:06.660 jumped over there over to origin, Maine, but again, this is new and something I just tried

00:03:11.420 over the last couple of days, but oh my goodness, huge, huge results. Just in a, in a matter of a

00:03:15.640 couple of days, I even talked with Brian. I wasn't, and I told him, I wasn't sure I'd see anything or

00:03:20.020 really feel anything. He's like, all right, we'll just try it and see what you think. I am

00:03:23.480 absolutely blown away. So it's called Jocko discipline go. It's a physical and cognitive force

00:03:29.320 multiplier. Uh, you can go to origin, Maine.com, go to their nutrition department. You can find that

00:03:34.440 you can find the super krill, the joint warfare, all of that stuff. That seems like based on what

00:03:38.980 they've told me that you guys are most interested in, but they also have rash guards, geese,

00:03:42.620 lifestyle apparel. I've talked with you about the most comfortable, softest hoodie you'll ever wear

00:03:47.740 that they have over there as well. So again, go check it out. Origin, Maine.com, and then make sure

00:03:53.540 you use the code order O R D E R at checkout, and you'll get a discount on anything that you purchase.

00:03:59.580 That's what I'm operating on right now. So with that said, guys, let's get into this

00:04:03.680 conversation. I am really, really excited to introduce you to Brian Rose. I've been trying

00:04:07.940 to get him on the show for a while because I've been frankly inspired by who he is and what he's

00:04:12.340 done and how he's created his movement, which is a large source of inspiration for what we've done

00:04:16.700 here at order of man. He's the founder of London real. I know a lot of you guys are listening to

00:04:22.380 that show and that, uh, YouTube channel. And again, a big source of, of motivation and inspiration for

00:04:27.580 me, but he's interviewed some incredible, incredible, inspiring people, guys like Jocko and Jordan

00:04:33.320 Peterson, Grant Cardone, Dan Carlin, general McChrystal. I mean, so many more individuals,

00:04:38.360 and he's just done a phenomenal, phenomenal job in attracting high caliber people. Uh, he's an MIT

00:04:44.640 graduate and he was extremely, extremely successful in the banking and financial world, but he left

00:04:49.800 all of that, uh, about seven or eight years ago to pursue this dream of launching a global media

00:04:56.380 company. And he's done just that. So today he's pulling back the curtain a little bit. I'm giving us

00:05:00.700 some insights and ideas, practical wisdom and application that we can implement in our lives,

00:05:05.680 especially for those of you who are trying to create movements. And even if you're not trying

00:05:10.040 to create a movement, if you want to be inspiring and you want to be influential in the lives of the

00:05:15.360 people that you care about, you want to tune into this podcast. So get out your notepad. You're

00:05:18.760 going to want that and tune into the conversation with me and Brian. Brian, thanks for joining me on

00:05:24.660 the show today. Hey, it's my pleasure. Thanks for having me. Yeah, it's a real honor. I've been

00:05:27.840 following your work for gosh, a couple of years now. And I'm always blown away with the quality

00:05:33.960 and caliber of the information and what you're putting out into the world. It's really inspiring.

00:05:38.460 I'm so fortunate to have conversations with these incredible people just like you are.

00:05:42.500 And so for me, you know, it's a pleasure putting these messages out, you know, and I get so much

00:05:46.960 back from it. So yeah, I enjoy what I do. And, and obviously you do too. And it's, it's great being

00:05:51.900 part of this new media revolution. It's really interesting when, you know, I go into the gas station,

00:05:57.540 for example, and I'll talk with somebody that I know or have known in the past and they'll say,

00:06:01.600 so what do you do for work? And it's like, how do you describe that? I talk to people for my job.

00:06:07.600 Then I'll usually say, well, I have a podcast. And what they'll usually say is, oh, okay, well,

00:06:11.580 what's your real job? I'm like, well, this is my real job. This is my real work, but it's really

00:06:16.520 hard for people to wrap their heads around the fact that guys like you and I just get to have

00:06:20.620 conversations with incredible, inspiring people all day, every day. It's pretty amazing.

00:06:25.380 Yeah. If you would have told me 20 or 30 years ago that this would be my job, I would have punched

00:06:31.400 you in the face for sure. You know, I mean, I was going to be an engineer, a scientist,

00:06:35.880 a wall street banker, but I doubt I would ever have been a new media Titan or whatever it is.

00:06:42.220 It's really incredible. It shows that you kind of need to always embrace an uncertain future and

00:06:46.820 constantly be evolving. You know, I remember my dad, he went to Caltech,

00:06:50.600 one of the best technical institutions in the world. And he had a reunion. And I remember he

00:06:55.280 told me this when I was a kid, he said, everyone is doing something completely different than what

00:07:00.180 they studied. And I always thought that was a great sign of evolution of a highly developed person is

00:07:05.900 that they can just go do other things.

00:07:08.820 Well, it's pretty telling of you as well, traditionally speaking. And I guess this is maybe

00:07:12.660 stereotypical of me. You're an engineer, you're an MIT graduate.

00:07:16.520 But to think about the fact that you're now a communicator, right? You're an orator,

00:07:22.240 you're a communicator, you're an interviewer. That's a completely different skill set.

00:07:26.520 Again, I'm just being stereotypical here. Then you would traditionally think of an engineer.

00:07:31.260 Oh, completely. You know, it's funny because I just kicked off our public speaking course last

00:07:35.880 night that we teach inside our academy. And I do it via live calls. And I tell people, I said,

00:07:40.020 look, I am the last person you would ever expect to be doing this. You know, I grew up the science

00:07:46.940 fair geek computer programmer kid in school. I never talked at MIT. There is no debate club.

00:07:52.980 There is no English department. There is none of that. Even on Wall Street, I was more yelling

00:07:56.980 at people and never actually persuading or communicating. And now, you know, my TED Talk has

00:08:02.620 got like 300,000 plus views. And I public speak all the time. I just had to give a speech at our movie

00:08:08.000 premiere on Friday in front of 200 people. And I love doing it because I'm not good at it.

00:08:12.920 I've had some great guests on the show. One of them was Ido Portal, who's, you know,

00:08:16.520 this incredible movement coach. He's one of Conor McGregor's trainers, you know, probably one of

00:08:20.160 the greatest fighters in the world. And, and he said, you know, Brian, it's my job to push you to

00:08:24.820 be uncomfortable. And he said, anybody can do what they're good at. He said, it really takes,

00:08:29.960 you know, the show shin, the beginner's mind to do things you're not good at. And so that's what I'm

00:08:34.980 always seeking out. You know, I know I can do math. I know I can do finance. I don't know if I can

00:08:40.260 be a great broadcaster or a great public speaker. So that's where the fun is for me.

00:08:45.580 There's so much to decide though. I mean, there's so many skill sets out there that we realize that

00:08:50.300 we have no grasp of. So how does a guy like yourself determine that public speaking is what

00:08:56.160 I'm going to pursue? Like, how do you decide which skill sets to pursue and which to ignore or not

00:09:03.760 pursue at all? I started training Brazilian jujitsu in O2. And I know you're a fan. I think

00:09:08.460 I have a purple belt right now, but one of my black belt instructors always said to me, he said,

00:09:12.380 Brian, everyone's a white belt at something. And so for me, I'm always looking to that next thing

00:09:18.220 where I'm a white belt. And for me, you know, when I started broadcasting London real, it was just on

00:09:22.680 a whim. I just wanted to have conversations with cool people. But in order to take that to the next

00:09:27.580 level, I had to embrace all of these things that made me a white belt. And I remember my Ted talk,

00:09:33.100 I just looked at myself and I said, you're the host of London real. You should have a Ted talk.

00:09:38.340 It's stupid that you don't. And it's actually weak that you don't. I just basically signed myself up.

00:09:44.260 I pitched one and then I was stuck. I call it throwing my hat over the fence. People talk about

00:09:49.120 peer pressure being bad. I use it for myself. So I know I'm going to be in front of a bunch of people

00:09:54.740 and potentially just completely suck. And so I use that as motivation to just practice and practice

00:10:01.440 and practice. And so that's why I did that. And I'm always doing the things that will make me become

00:10:07.380 a better host of London real. And if that requires public speaking, building a business or running a

00:10:14.860 team or now being a leader of 20 full time people, that's what I have to do. So it's been a beautiful

00:10:20.980 adventure in that way. It's funny when I was in banking, I turned down management roles because I

00:10:25.620 didn't want to deal with people, but now I don't have a choice if I want to pursue my dreams. So

00:10:30.760 funny enough, London real has turned me into things that the city and finance never would have.

00:10:37.940 Well, and I think this goes back to what you were talking about with evolving. And it's funny you

00:10:41.500 talk about that. And as you do, I think about my process of writing a book. I'm not what I would

00:10:46.660 consider a writer. I never enjoyed it in high school. I didn't pursue it or anything in college.

00:10:51.680 I thought to myself, very similar to what you said, it would be silly for me not to have a book.

00:10:57.800 And so I committed to it. I put it out there and I threw my hat over the fence. I think it's the

00:11:01.760 term you used and wrote the book and lo and behold, you're now a writer. It's really cool to be able

00:11:07.580 to see that you can evolve and you can grow. And what I think a lot of people fall prey to is

00:11:13.420 believing that they're just a product of their, their environment or their past situation. And they

00:11:19.400 have no say in the matter moving forward. It's really disheartening to see that in people.

00:11:23.540 Yeah. Well, first of all, good for you for pulling the trigger on that because it terrifies a lot of

00:11:26.820 people. And again, I've had mentors of mine that say perfection is paralysis and a lot of people

00:11:31.960 will get stuck in that book and never want to publish it because they're really worried about

00:11:35.320 what people will say. The truth is, Ryan, you're probably going to write 10 books over your life.

00:11:39.180 So let's just get one out of the way, you know, burn it, you know, and so get onto the next and get

00:11:43.960 onto the next. And so that's really good that you're doing that. And I try to do that as well.

00:11:48.120 But yeah, I think a lot of people, I think they get conditioned with a peer group. I think they

00:11:53.060 get conditioned with listening to their own story in their own head and just don't think they can

00:11:58.800 do things. Also, they get very concerned about what other people think. This is the biggest problem

00:12:03.680 I have with my students is that they're just caught up in this narrative. The truth is most people

00:12:08.540 don't give a flying F about what you do. They just don't care. They're worried about their own

00:12:14.440 lives. You know, you see it all the time when, when people come out of the closet and everyone's

00:12:17.700 like, Oh, whatever. It's fine. Okay, great. We knew that or it doesn't matter. Right.

00:12:23.260 Yeah. Guess what? I'm worried about myself, my job, my kids, my friends. The other thing people

00:12:27.260 do is that they're concerned about what other people think that they don't like. You know,

00:12:31.560 it's just like, you're worried about these, all this whole group of people out there that you don't

00:12:34.980 even like about what they're going to say about you. No, right. You don't even know these people.

00:12:39.080 Yeah. You don't even know these people and you just have to pull the trigger, put your ideas

00:12:43.620 out there. And I always say, and I said in my Ted talk, find your tribe. And when I first started

00:12:49.000 my podcast to London real, I remember I had this Facebook page. This was back in the early days

00:12:53.780 where they just started having pages for businesses. And I, I looked one day and it was like nine

00:12:58.140 months in and none of my friends or family had even liked my page, like literally a mouse click.

00:13:02.900 They hadn't bothered. I'm sure you had experiences like this. Oh yeah. Great friends of mine hadn't

00:13:07.300 even listened to five minutes of an episode. They said, Oh, I'm too busy. Even though this was my

00:13:12.400 entire passion is all I was doing 24 seven. And finally I realized that, you know what, that's the

00:13:18.440 way it should be. I needed to go find those people that really would connect with my message and would

00:13:23.720 be my new tribe. And if I was relying on my friends and family to say, good job, Brian, that was a

00:13:28.820 mistake. And so I had to kind of pay the cost to be the boss. I had to go through that pain and that

00:13:34.240 difficult time to connect with the people that really felt my message. And now I have, and those are

00:13:41.400 the people that keep me going, but I had to kind of push through that pain and resistance. And my

00:13:46.160 friends saying, what are you doing? And yeah, like we talked earlier, what do you do all day? You talk

00:13:51.040 on the phone and you go on Facebook, you know, and it's like, okay, that's fine. If you can't take that,

00:13:57.060 you don't deserve the rewards of being a broadcaster and they are tremendous rewards, but

00:14:02.440 you kind of have to pay your dues. Yeah. It's a good point because I think people have their own

00:14:07.160 personal vested interest in you, Brian, and everybody else who's listening to this podcast

00:14:12.340 in staying the same, because if you go on to do something bigger and better and greater and

00:14:17.560 grander, not only is that a reflection upon who you are and who you have to become, but it's also

00:14:22.860 reflection upon them and who they have failed to become. Yeah. I mean, very much. So I teach this

00:14:27.980 to my students all the time that when you go to change, even your friends and family who do love you

00:14:33.520 and do want the best from you, they will resist it because a few things, first of all, when you

00:14:38.820 change, they worry that maybe they won't be part of your life. You might not love them. The second

00:14:44.540 part is, yeah, you reflect back to them that they are not changing. They're not going into the fear.

00:14:49.340 They're not taking risks. And so they call it what the crab in the bucket effect where crabs try to

00:14:54.140 pull the other crab down. And it's not even that they do it consciously, but either way, it doesn't

00:14:59.620 matter. They will pull you down. And so you have to really disassociate that and try to really find

00:15:04.860 that new peer group of people that are constantly changing, constantly pushing themselves. It's

00:15:09.000 really hard to break out of that. And again, they'll come around once you've been successful.

00:15:13.960 And I'm sure you've seen this with your own show. Once you started getting people like Jocko on,

00:15:18.500 people are like, oh, look at the amazing job you've been doing. And you're like, yeah,

00:15:21.600 it's actually been amazing for a while now. And so once you break out, then they'll kind of

00:15:26.900 recognize you and support you. It's funny that way. But again, I think that's actually part of

00:15:32.260 the test that we have as men and women is that if you really do want to build something, you got to

00:15:37.040 go through that hard time, that resistance, that lack of support from your immediate peer group.

00:15:42.680 How bad do you want it? Recognize that, push through that, then you can get to the other side.

00:15:47.820 Yeah, I know you've talked about the brick wall, you know, and I think this was a speech or

00:15:52.260 something that you'd listened to where this gentleman was talking about the brick wall isn't there to

00:15:56.140 keep you out. It's there to prove to yourself how bad you actually want it.

00:15:59.920 Yeah, no, it's completely true. And I had this concept of resistance that I stole from Stephen

00:16:04.580 Pressfield, who wrote a great book called The War of Arts. And it's recognizing that whenever you go

00:16:09.120 to do something great, you're going to encounter something called resistance, which is just anything

00:16:13.780 that keeps you from there. And it's directly proportional to the magnitude of what you're trying

00:16:18.800 to do. And that's just there. And again, it is, it's there to show you how bad you want it.

00:16:24.460 And it's there to just be an indicator of what it's worth to you. And so for me, I constantly come

00:16:31.640 in every day, expecting problems, resistance, sometimes it's almost laughable, the kind of

00:16:37.380 things get thrown at me. And I've just started to just say, you know what, this is what keeps the

00:16:42.220 suckers out. And this is why we're able to do such great things is because we come in every day and

00:16:47.440 fight this resistance. And that's why whenever you see a celebrity, or see people and you're like,

00:16:52.120 oh, they're just overnight famous, or oh, they it's not true. No, I've had over 500 people on my

00:16:57.960 show. And the people you think, oh, they're just pop stars or whatever, they all have a story of

00:17:03.460 getting through some major drama to be where they are. That's why I love talking with people because

00:17:09.360 they always surprise you. They're there for a reason. It's because they've paid the cost.

00:17:14.300 These are all really, really good points. In fact, I'm dealing with something a couple of things,

00:17:18.000 a little, little bit of resistance this week, as we put together a live event that we've got coming

00:17:22.980 up this weekend. And initially I was a little frustrated. Of course, nobody wants to face the

00:17:27.680 resistance, but I started thinking about a little bit more. And I thought to myself, you know, this

00:17:32.020 is a good thing. This is going to make this event better. It's going to make us more prepared.

00:17:35.720 It's going to enhance future events. And to your point about suckers, it's going to keep those

00:17:40.840 people out. I know, for example, when I have a conversation with guys like you and these other guys

00:17:44.740 that, that both of us have been able to get on the show and have conversations with just by default

00:17:49.400 of their success, I know that they are people who are willing to push past this resistance and frankly,

00:17:55.600 a higher caliber and quality of person because they aren't deterred by some challenges and some

00:18:01.120 hurdles that come up because they're willing to break through them. Yeah. It builds character.

00:18:05.060 And honestly, you can see it on your face and you can see it in your posture. And if you've ever been

00:18:09.220 in a room with somebody who has faced through resistance and gone through it, you just know it.

00:18:14.180 It's actually deep in their souls and it's a very calming effect. And that's why, you know,

00:18:19.140 when you're around a really solid kind of alpha male figure that has been there and done that,

00:18:25.100 it feels good to be around that because, you know, it's someone who has a strong character and,

00:18:29.920 you know, even back to the olden days that can get you through a tough situation as a leader or even

00:18:34.260 as a team member. It's really important to do that. And also, I'll say one more thing,

00:18:38.580 something I teach my students all the time in the academy is when you're feeling resistance and

00:18:42.420 frustration, you're actually building intellectual property. And that's a great way to look at

00:18:46.880 what's happening. So for you, live events, don't get me started. I mean, I just had 200 people come

00:18:51.360 to a movie premiere and it was insane. It was insane. So when all that's happening, you're

00:18:55.720 actually building IP because now you know how to run an event. Now you know how to coordinate things,

00:19:01.460 how to deal with things, all of that stuff, how to even remain calm in your own emotions when all

00:19:06.180 things are going crazy and how to look like a boss player when you jump up on the stage,

00:19:10.180 like you do this every day. That's all intellectual property you're building. The next time it's

00:19:14.640 easier, easier, easier. We had our fourth premiere this weekend and I was actually able to enjoy it

00:19:19.300 and have fun. It's always good to remind yourself that that's what's happening and we have to do

00:19:24.020 difficult things every single day. That's how we progress as humans. And so just get used to it.

00:19:30.680 Yeah. I mean, I like the concept that you talk quite a bit about, which is earning it,

00:19:34.120 that you don't get to just have what you want. You have to go out there and earn it. And so for your

00:19:38.500 ability, this past premiere to be able to sit down and enjoy that premiere that was earned,

00:19:43.060 that wasn't just something that was handed to or given to you is earned through trial and

00:19:46.780 hardship and adversity in the fire that you had to deal with in the previous events that you did.

00:19:51.420 Yeah. And I always say a true professional makes it look easy for me. That's kind of advanced game.

00:19:56.280 That's kind of black belt level stuff for even what you and I do or in any profession is just make

00:20:01.340 it look easy. I think that's when it's really gangster. And so if you were to come to that premiere,

00:20:06.280 you know, it probably looks like we do these every weekend. Everything's rolling smooth.

00:20:10.560 Everyone's smiling. We're on stage. The movie comes off. It's flawless. The Q and A is there.

00:20:14.720 And it's like, that means that you've really done the work. So we're always kind of striving for that,

00:20:19.980 that level. Yeah. What I look at it is the X factor. This goes back to the point you were

00:20:24.480 making earlier that you can tell, right? When you look at an individual and you look in their eyes and

00:20:28.300 you see it on their face that this person has something special. And I think a lot of people look at it

00:20:32.760 and they just write it off like, Oh, this guy's just born charismatic, or he's had some fortunate

00:20:38.320 events in his life. And once that stuff happens to me, then, then I'll be happy. Then I'll be

00:20:42.960 successful. Then I'll be confident. And I think the X factor is again, going through that trial,

00:20:48.060 that adversity to fire and, and the struggle and then coming out of it and being secure with yourself.

00:20:53.500 Yeah. No, one's born with this. I mean, you got to pay your dues and then,

00:20:57.120 and again, and you see it, you, you actually feel it in people's presence. I mean,

00:21:01.260 honestly, the more and more I broadcast and the more and more I'm into media, the less I get away

00:21:06.260 from my scientific roots where, you know, you can't measure feeling, but when I'm in the presence of

00:21:11.440 someone who has gone through adversity and still can hold their head up high, you can feel that. And

00:21:17.560 it also means that that applies to all other aspects of their life. And it, it really does.

00:21:22.260 You know, if you go and do hard things in one aspect, it'll carry over to your family life,

00:21:25.860 your personal life, to everything you do. So it's really the key. You know, every day you should

00:21:30.880 have a daily practice and you should be getting really uncomfortable, uh, doing things, taking

00:21:35.640 risks, pulling the trigger. Like that's why we're here. How did you decide to pull the trigger in

00:21:40.360 your life? Because you were in banking. Now you moved to London, right? For a career there. Is

00:21:44.980 that the timeline? And is that how that played out? I moved to London in 2002 and it was following

00:21:50.940 a stint in New York where I nearly lost my life. And, and we have a whole movie called iron mind

00:21:56.840 that's really talks about that whole adventure. But I moved to London in 2002 to be the best greedy

00:22:02.380 banker that ever lived. And, um, you know, I got pretty good at it, to be honest. Um, and I built

00:22:07.300 a career over nine years here in what they call the quote unquote city of London, which is the wall

00:22:11.660 street here. Yeah. I was making a lot of money, which was my dream ever since I was seven years old.

00:22:17.260 I used to dream of being rich when I was a kid. It was crazy. And I also loved engineering and

00:22:22.420 programming, but the wall street recruiters came to MIT and that's how I went down this

00:22:26.620 path. And so I came to London, did all that for about nine years, got to be where I was

00:22:31.560 very good at it. But again, back to this beginner's mind and Shoshan, I'd kind of hit the black belt

00:22:36.420 level and it was no longer difficult or interesting to me. I also was, was just putting money in

00:22:42.960 Brian's bank account. I was doing everything for Brian. I was buying things for Brian and that

00:22:48.680 gets old after a while. It really does. And I didn't know why, but I was unhappy. I was depressed

00:22:54.580 and I was, you know, trying to drink myself to death at the same time. And, and so luckily I had

00:23:00.360 actually finally taken a meditation course. This is back in 2010. I think it gave me a little

00:23:07.220 perspective to be able to look at myself and say, look at that unhappy, rich banker dude. Why doesn't

00:23:13.640 he do something else? And that allowed me to quit my job and, and walk out. If I hadn't had that,

00:23:20.680 I might still be there or I might be dead. You didn't have a plan though. As far as I understand,

00:23:26.660 I mean, you resigned without any backup plan, without any other prospects, without any idea

00:23:32.260 of what you wanted to do. Is that right? Yeah. I just, I walked out. I just could not deal with it

00:23:37.480 anymore. I, you know, it's funny. I remember one of my clients, I called him up and said, look,

00:23:41.680 I'm, I'm leaving. I'm not happy here anymore. And he said, Brian, you haven't been happy for two

00:23:45.580 years. And I was like, God damn, this was a client of yours, a client, a guy that I'm supposed to be

00:23:50.240 giving, you know, I'm supposed to be putting on a face for, and he knew how I hated my job. And so

00:23:55.420 I had to go, but I walked out, I had no plans, nothing to do, which is terrifying in one way.

00:24:02.640 As I can see now also, it gave me an option to do whatever I wanted. So one thing I did know though,

00:24:08.100 when I left is that I didn't want to like start a company and IPO it and be a billionaire and go

00:24:14.000 back to my high school, you know, a reunion and say, look at me. I kind of knew I didn't necessarily

00:24:19.840 want to go back into this same, I don't know, high performance, be the best goal oriented thing. I,

00:24:26.620 I wanted to do something different. And, you know, I was actually listening a lot to the Joe Rogan

00:24:31.680 experience at the time, which wasn't even on YouTube. It was just on Vimeo. It was very underground

00:24:36.520 at the time, but I was really inspired by these long form conversations. And about seven months

00:24:42.700 later or eight months later, I did my first show. Hmm. I want to get to that. And I want to talk

00:24:48.260 about that, but what was happening in that seven to eight months between the time you resigned and

00:24:54.040 the time you started that first show? It's a weird time. You know, first of all, you need a few

00:24:58.700 months to decompress. You know, you're in this world where it's all about the cash. You know what I mean?

00:25:04.320 I would literally bank money every day. I was paid a 30 or 40% of what I made and I would take

00:25:10.020 it home every quarter. So I would be literally counting my cash that I would make every day.

00:25:15.740 I was around a bunch of guys that were like animals on one of those like Nat Geo documentaries. Like,

00:25:21.880 you know, it was like a feeding frenzy. You would eat what you kill. It was very intimidating place.

00:25:26.080 You, people would physically intimidate you, emotionally intimidate you. Honestly,

00:25:29.600 my jujitsu and wrestling came in very handy because it allowed me to hold myself in a way

00:25:34.340 it was nasty. It was, it was also, we were packed in like sardines. Everyone had about a yard of space.

00:25:40.420 I could hear what people did. I could smell them. I could, it was just, it was a crazy place. And then

00:25:45.340 I had clients like literally yelling at me all day long across speakers and boxes. And at one point,

00:25:51.160 it's a lot of fun. It's, it's a great rush and I love my time there, but at that point it can be very

00:25:55.000 draining emotionally and get kind of dark. So I needed a few months to kind of decompress.

00:25:59.580 Then of course I felt lost. Yeah, I was scared. I really didn't know what to do. The funny thing

00:26:05.700 is that even though I had banked, you know, millions of dollars, I also felt kind of broke

00:26:10.080 because you get in this weird point where you're like, Oh no, Oh no, I have to be making money.

00:26:15.420 And even though I could have survived many, many years, you also feel like, Oh no,

00:26:19.500 I got to get back and earn more money. So it was a very weird time for me.

00:26:24.560 Yeah. I imagine. And I imagine that you wrapped up your identity in wealth and being a banker and

00:26:29.640 all the trappings that come with that as well. Yeah, very much so. You know, I've even forgotten

00:26:33.260 some of this stuff. So it's great. You remind me. Yeah. I mean, I was always introducing myself as

00:26:37.660 I'm in, you know, a credit derivatives interdealer broker for ICAP PLC, you know, one of the biggest

00:26:43.300 companies here in the city. And that was me. That was me. That was me. Yeah. When you can't do that

00:26:47.380 anymore, it shows you how much your identity is wrapped up in these things. And so, yeah, it's,

00:26:53.260 it gets very, very Zen Buddhist when you start going in and stripping those things away. And that,

00:26:59.000 that takes months and years to really process, like, who are you? You know, who are you at the

00:27:03.480 end of the day? That was tricky. The whole few years were a transition for me. And a lot of people

00:27:08.680 could, could kind of watch it on the show as I transition. Do you think finding out, you know,

00:27:13.380 quote unquote, who you are, like you're talking about is a matter of placing yourself in those

00:27:16.960 difficult situations because you've done the Ironman and you've done so many amazing things

00:27:21.000 that really have pushed and tested who you are as an individual. Is that the best route and the best

00:27:26.040 way to do that? Yeah. I'm still trying to figure out who I am, to be honest, but I definitely do

00:27:31.360 believe that putting yourself in these really difficult, uncomfortable situations allows you to

00:27:36.460 dig down deep into your character, allows you to grow, surprise yourself, find out more about

00:27:42.540 yourself for sure. And also just, just trying to dissolve the ego and just say, you know, who are

00:27:49.000 you? Like, who am I? I mean, in one sense, I'm kind of nothing. I'm just some energy. I'm definitely

00:27:53.520 not the founder and host of London Real. You know, it's nice not to have to be someone all the time

00:27:58.740 as well. Sometimes I'll go to places and I won't even tell people what I do. I just spend time with

00:28:03.660 them. It's always trying to constantly examine myself, you know, use my ego for good things when I need

00:28:09.040 it and then try to find it. If I can also try to shut it down. Yeah. Whether it's plant medicine

00:28:14.880 or Ironman races or even building and running a company that can be very ego dissolving, having

00:28:20.380 kids, they'll pretty much dissolve your ego pretty quick. Very easily. Very easily. You know, um,

00:28:26.820 even things that Jocko Willings taught me about extreme ownership, when you just take responsibility

00:28:30.540 for everything around you, leadership for me has been very ego dissolving. I mean, people think

00:28:35.660 leaders are these big, tough people that yell orders. Leaders have to check their ego at the

00:28:41.060 door and listen and deal with emotions every single day. It's fascinating how that can really

00:28:47.240 show you your true character as well. So yeah, I got tons of different ways to allow me to kind of grow

00:28:53.780 and figure myself out on a daily basis. Yeah. Yeah. Those are all great points. I know one of the

00:28:57.920 things that's worked well for me is when I try to figure out and determine who am I, it's not so much

00:29:02.640 this grand overarching theme of who I am, but who am I in the moment? So for example, right now I'm a

00:29:08.260 podcaster, which keeps me present in this conversation. And when I'm at jujitsu, I'm a

00:29:13.120 martial artist. And when I'm coaching my son's football team, I'm my son's football coach. And I

00:29:17.780 know that that's allowed me to stay present in the moment and expand my capacity for doing things

00:29:23.100 beyond my comfort zone. That's really nice. I'm going to actually borrow that from you. Thank you.

00:29:28.400 I'm going to use that actually. It's really helpful. Most of the time I am Brian Rose,

00:29:34.260 the founder and host of London real. And I act as if I dress as if all the time. And I do get a few

00:29:40.260 moments where I'm not that guy and, and I'm going to try to cherish those a bit more now. So thanks

00:29:45.160 for that. How do you strike the balance? And this is one thing I always deal with is I feel somewhat of

00:29:50.680 an obligation to be on. I think you probably understand what I'm talking about when I say that. And some

00:29:55.940 days I just, I don't want to be on, I want to be involved in other significant pursuits. How have

00:30:02.060 you been able to strike the balance between being the founder of London real and being Brian?

00:30:06.860 It's really tricky because my identity is wrapped up in what I do every single day. You know, I am

00:30:12.960 London real and London real is me. Maybe a few years ago, I struggled with that. And you see a lot of

00:30:18.420 people that build companies that try to take their personalities out of the brand. The truth is,

00:30:23.240 is that there is no exit strategy here. The exit strategy is me going in the grave and London real

00:30:28.460 continuing in some other capacity. I always try to look at this with like a hundred year plan and

00:30:32.680 I'm not going to do anything else the rest of my life. I don't plan on it. So I have come to peace

00:30:38.000 with the fact that this is part of me and extension of me. If anything, London real is almost my cauldron

00:30:44.160 that allows me to go in and just push myself and pressure myself and test myself every day. And so

00:30:49.780 this place is on my mind a lot. I am here a lot in my spare time. I like coming in here because

00:30:55.840 I don't know. It's kind of what makes me grow at the same time. I have, you know, two young boys.

00:31:01.160 I was a father at 46 years old. I've got a teenage stepdaughter. I've got a wife and

00:31:05.760 I've got other things that, that I need to be present with. And I am, but I'd be lying if I told

00:31:13.300 you that this isn't a big, big part of my life. And I've had different mentors on. It said,

00:31:17.900 there is no work-life balance. There's work-life choices. And I would probably agree with that.

00:31:23.220 You know, I don't have a balance. This is what I do. The people that love me understand that

00:31:27.420 it's a critical part of who I am. I could very easily not be alive today. And so every day for

00:31:33.820 me is a chance to, to go bigger, to help people, to put out incredible messages. And I treat it,

00:31:40.420 I treat it with a lot of urgency. I've come to terms with that. So, you know, to be continued,

00:31:45.220 honestly, Ryan, you know, in a couple of years from now, you might find me telling you, you know

00:31:49.340 what? I went too far on the tip, but, uh, anybody who tells me they've solved work-life balance,

00:31:55.320 I don't really buy it. I'm currently in this state of, you know, trying to come to terms with it.

00:32:00.160 And right now I spent a lot of time doing this stuff and I love it. I get a lot of enjoyment out

00:32:05.040 of it. To your point about work-life balance, I think anybody who suggests that they've solved that

00:32:09.300 riddle is probably somewhat just complacent. They're satisfied with mediocrity. And I'm not talking

00:32:14.680 about mediocrity and professional pursuits. I'm talking about mediocrity as a father and as a

00:32:19.340 husband and as a business owner, because they're just not interested in getting better in any

00:32:24.140 capacity. We both had Grant Cardone on the show and I'm actually a big fan of him. I wasn't quite

00:32:28.980 sure what to make of him before I met him. Same here, same here. Yeah. You know, and that's true

00:32:33.320 of a lot of guests. You know, it's funny, even though I'm in the media business, a lot of time I have a

00:32:37.180 media bias of people. I just categorize them as this two-dimensional figure. And even though I'm in the

00:32:42.620 business to know that that's not true, but I'm a big fan of Grant and afterwards I spent time reading

00:32:46.940 all of his books. And that's actually what I do a lot of times is after a guest comes, sometimes I go

00:32:51.280 deeper on them. Same thing happened with Jocko as well. Grant has something that he says, be

00:32:55.620 unreasonable. He argues that anyone at the top of their field or getting the most out of life is

00:33:00.440 unreasonable. And when you're unreasonable, you do things that reasonable people wouldn't do,

00:33:05.560 which means you go all out on things. You work unreasonable hours. You demand unreasonable

00:33:11.060 things from your team and yourself. I really think that when you see greatness out there,

00:33:16.180 that's what's happening. You see people that aren't balanced. You know, when you see a Conor

00:33:20.240 McGregor or a Jocko Willink or a Dan Pena, these people aren't balanced. Right. And they're okay with

00:33:25.900 that. I'm kind of at peace with that right now. Anyone who believes they finally have understood

00:33:31.680 themselves or at peace with themselves is also not true. And Elliot Hulse taught me that as well.

00:33:36.160 We're constantly examining our own darkness, our own flaws, our own obsessions. So yeah,

00:33:41.640 it's a work in progress. And I think that idea of being unreasonable is really powerful for

00:33:46.860 personal progression and professional progression as well. You know, I just told you we've got this

00:33:50.660 event coming up and we've had some unexpected costs that have arisen because of it. And quite frankly,

00:33:57.100 we might break even on the event. And I was a little discouraged, obviously, about that. I'm in the

00:34:02.420 business to generate revenue for the business. It's the lifeblood of what we do, of course.

00:34:06.640 But at the same time, I thought, what a cool scar to wear, you know, because now with trying something

00:34:12.080 new that's never been tried before and pushing yourself out there and doing something that's

00:34:16.320 unexpected, you just learn so many valuable lessons that cannot be replicated in any other fashion.

00:34:23.200 It has to be experienced and the hardship has to be gone through.

00:34:27.020 Yeah. You know, I remember somewhere I heard that you get paid twice for the work.

00:34:32.580 First, for doing the work, you know, that's one payment. And second of all, you might

00:34:36.440 get some money for your work, you know. And so it's a great way to look at that. You know,

00:34:41.340 I mean, first of all, you're doing a live event, which if anyone's ever done one, it's just crazy.

00:34:45.260 It's just crazy. I mean, it's just it's just madness. It's so unpredictable. It's a great test

00:34:50.540 of character in so many ways. So just getting out of that alive is a win, in my opinion, just to

00:34:56.180 cherish these things. You know, we're doing things like that all the time. On the outside,

00:35:00.540 it might look one way. But on the inside, it's just been such a test of fortitude and a personal

00:35:06.080 character growth and massive building of intellectual property on the back of it. And so

00:35:10.420 it's it's probably the wrong lens to look at something and say, oh, we made five or 10,000

00:35:15.440 on that. That's a win. It's like there's a lot of other wins that were there and they'll pay off

00:35:20.380 later in life, you know, or they won't. It's all relative of how you look at that. So, you know,

00:35:25.260 the best thing is keep going in, keep taking massive risks every day and pulling the trigger.

00:35:29.700 I've gotten to a point where if I'm not doing this, I get actually angry and agitated. I always

00:35:34.640 have to see something on my horizon, which looks a little bit like I don't know what we're going to

00:35:40.640 do there. But yeah, that makes me feel better when I always have something like that pending.

00:35:45.560 It's funny because I have a lot of guys who will ask about previous events that we've done and they'll

00:35:49.020 say, hey, are you going to do another one? My answer is, I don't know. I already did that.

00:35:52.180 But like, I want to try something new. I want to do something that I haven't done yet and experience

00:35:57.400 the lessons and the power that comes from that. I really liked the concept that you had mentioned

00:36:01.860 about your business being the cauldron for you trying and testing and experimenting. And

00:36:07.280 that's a really powerful thought. But I imagine when you started, what in 2011, is that right?

00:36:13.480 Yeah, correct.

00:36:14.260 You were looking at it like that. I imagine based on what I know of you, that it was more of a,

00:36:19.480 I don't want to say hobby, but just an experiment or something that you wanted to do or felt

00:36:24.080 compelled to do. Like, how does it go from that to where you are today?

00:36:28.980 Yeah. So it's a great question. You know, after I left the banking industry, I was in this weird

00:36:32.400 kind of wandering mode where, you know, I just didn't know what I was going to do. Again, I was

00:36:37.340 listening to Joe Rogan and this is back in the day and was really connecting to these long form,

00:36:43.740 mostly male conversations that I could just be a part of. And it was just so strange,

00:36:49.160 but I always felt so good at the end of one of those episodes. And I remember I was talking to

00:36:53.440 my dad on the phone and I said, dad, you should do a podcast. And he laughed at me. Then about a

00:36:57.860 month later, I was like, wait a second, I need to do that. And so it started off just being the cool

00:37:03.520 dudes I knew from jujitsu. And it was just like, I set up the mics and I put up the webcams. I'd already

00:37:10.040 played around with YouTube back in the day. And I knew video was an important component and we just

00:37:15.820 started rolling. Honestly, for me, I think it was very therapeutic in the beginning. I just think I

00:37:20.780 needed to talk and express myself and try this new medium. I was really curious. I was always really

00:37:27.560 fascinated with people's stories, even people that were not anywhere near famous. And I'm always

00:37:33.380 someone who likes to get better and better. So every episode, I always thought, how could we make it

00:37:38.600 better? How could we make the lighting better, the camera better, the questions better, the preparation

00:37:42.500 better, the this, the this, the this. And so we still try to improve every single episode. And I

00:37:47.820 think that's kind of got us to where we are today because I'm pretty obsessed about that stuff. And

00:37:52.920 it's taken me places I never thought possible. And it's going to continue to. It's just this crazy

00:37:59.320 journey. More importantly, it's connected me back to humanity in a way that I was not connected to

00:38:06.140 before by any means. So that's been the biggest, most amazing part. And that's why I wouldn't stop

00:38:13.400 even in three years when this wasn't making a dime and I was burning through my savings.

00:38:18.860 I would look at myself in the mirror every year and I say, what the hell are you doing, Brian?

00:38:22.940 What are you doing? And this is stupid. Like this isn't going anywhere. You're not making any money.

00:38:27.980 People think you're insane. But then I would look at myself and say, but are you a better person?

00:38:32.000 Are you more connected? Do you have more friends? And I was like, yes, yes, yes, yes. So we're going

00:38:37.160 to do this another year. We're going to do this another year. And then slowly it just started

00:38:42.700 turning into a business. I started really feeling the momentum and that's what it's been like for

00:38:47.040 the last three years. So it was just about having that faith and just, again, not looking at the

00:38:52.120 bank account, you know, like even like you said about your live event. Okay. So, so you make a loss,

00:38:55.860 but have you connected and grown and done all these other things that makes it a win?

00:39:00.120 And that's the reason I continued this show, because if I had looked at the balance sheet,

00:39:05.080 this thing would have been shut down six years ago.

00:39:07.900 Yeah. I know exactly where you're coming from. Well, and I got to say, I mean, it's,

00:39:11.420 it's very apparent that you are hyper-focused on improving the quality of every element of the

00:39:18.180 business. And that's something that I look at it as a business owner outside of the other avenues

00:39:22.260 that I'm looking at that I see that I'm inspired by. It's pretty powerful that you're doing that.

00:39:27.040 I do want to talk about monetization though. You said you went what, three years or so without

00:39:32.840 monetizing in any way. Is that right?

00:39:35.040 Yeah. Three, probably three and a half. Yeah.

00:39:37.160 How did that then evolve from, Hey, I like doing this. I feel good. I'm connected with humanity.

00:39:42.160 I'm having these powerful conversations and stories to this is now a viable business,

00:39:47.160 or at least has the potential to become a viable business.

00:39:50.020 I think first of all, you need to really ask yourself a hard question. And that is what is

00:39:55.800 my relationship with money? Because that's usually the problem that most people have when they have

00:40:01.440 problems with money or have problems selling or starting a business or anything, because

00:40:05.580 there's so many hangups that come with it. And even me, a guy that had been a wall street banker,

00:40:10.580 I had a weird relationship with money as in money was something that maybe was bad or money was

00:40:17.460 something that I associated with maybe something that didn't transact between people who were

00:40:24.620 exchanging energy. And so I was very reticent to ask my listeners, fans, subscribers, London reelers

00:40:32.480 for money. And funny, even the biggest capitalist in the world was hesitant to do that. So that was

00:40:38.340 one thing I had to get over. The second thing is I had to listen to my customers and listen to what

00:40:44.880 people were telling me. I mean, you have a massive amount of people that listen to your show that

00:40:49.100 follow you on social media. You put out a quality product every week, which we did as well. And I

00:40:54.160 was obsessed with always doing better and better and better, more important guests, greater production,

00:40:59.520 better video, better colors, all that stuff. So we had built a really solid, you know, fan base.

00:41:05.640 And they were asking me, they would stop me in the street and say, you're the guy from London reel.

00:41:09.480 And I'd be like, yeah. And they said, when are you going to do an event? When are you going to bring

00:41:12.740 us together? When are you going to give us some bonus content? When are you going to teach a

00:41:16.540 webinar on how you did all this? When can you teach us how to start our own podcast or video

00:41:21.140 show? And I'd be like, yeah, yeah, yeah. I'm actually too busy. I'm busy making shows. I'm

00:41:25.080 busy making shows. And I'm also busy trying to get a hundred thousand YouTube subscribers so I can get

00:41:30.080 the silver button. That's the other thing people chase these false metrics, right? Those were the

00:41:34.820 problems I was having when I actually stopped and said, wait a second, what is the pain point of my

00:41:39.960 customers? What is their single biggest challenge they're currently facing in their XYZ? And this is

00:41:44.300 what I teach now on my business accelerator program in my academy, where I teach people how to take any

00:41:49.500 passion and turn it into a revenue generating business because I know how to do it. And when

00:41:53.760 you ask your customers that question, they will tell you their pain points. And if you can solve it,

00:41:57.740 they will pay you money period. It was finally me listening to that and pulling the trigger. And I

00:42:03.520 remember when I launched the London real Academy, I was actually really good friends with the top 100 CEOs

00:42:09.120 in tech here in London. And I visited some of them and they said, Brian, you need an MVP,

00:42:13.560 minimum viable product. And I said, oh yeah, I know what that means. And they said,

00:42:17.520 minimum viable product. That means you can do it probably tomorrow. And I said, no, I'm going to

00:42:22.100 build a WordPress site. And they said, you don't need any of that. You need an Excel spreadsheet.

00:42:26.880 You need a PayPal link and you need an email account and you can start now. And I was like,

00:42:32.580 oh, you mean now? And they said now. And so minimum viable product means this. And anyone

00:42:38.240 listening should pay very good attention to this. If you are not slightly embarrassed by your very

00:42:43.040 first podcast, your very first product, your very first business offering, then you have waited too

00:42:49.100 long. I'm sure you're not proud of your first podcast. If you look at mine, it's shot. I don't

00:42:53.060 even want to listen. Yeah. But you pulled the trigger, which is why you're here today. And most

00:42:57.560 people don't. So most people sit around and wait until something's perfect. That is the wrong thing to do.

00:43:01.980 You'll never get it done. And so for me, I remember I pulled the trigger. We launched the Academy.

00:43:06.200 It was barely put together, but we had a lot of great energy and we were going to deliver value

00:43:11.020 no matter what. And I signed up a hundred people at a $99 and made $10,000. Bam. And it was like,

00:43:18.140 wow, proof of concept. Here we go. If I hadn't done that, man, maybe I wouldn't be talking to you

00:43:24.760 right now. That's why the single most important metric of anybody looking to broadcast or start a

00:43:30.420 business is revenues. It is nothing else. Revenues period. And I'm not saying it's all about money,

00:43:35.680 but revenues gives you freedom and options. And that's how I hired my first employee.

00:43:40.340 That's how I started building and building and building. And it's the key to all of our success

00:43:44.360 around here. And so again, put out a digital product, make sure it solves the problems of

00:43:49.400 your customers, pull the trigger, MVP it, and then make it better, make it better, make it better.

00:43:55.520 So that was a really big lesson for me. Honestly, start today. There's no reason most people couldn't

00:44:01.180 launch their own digital product within the next seven to 10 days. It's really doable and you'll

00:44:06.020 learn so much by doing it. And if you wait, you'll lose all of your energy. So that was a big moment

00:44:11.920 for me. Gentlemen, let me just hit the pause button real quick on the conversation. I know a lot of you

00:44:19.000 are looking for like-minded men. You, you message me, you email me, you talk with me about these things,

00:44:23.960 and you want to band with these guys and learn from them. And four years ago, that's exactly what I

00:44:28.880 wanted to do too. But frankly, I just, I couldn't find it. I couldn't find anywhere where like-minded

00:44:33.920 men were banding together and they having real conversations. So what did I do? Well, I just,

00:44:38.540 I created it. It's part of what order of man is, but more than that. And deeper than that

00:44:42.720 is our brotherhood, the iron council over the past three years. Now it'll be three years in January.

00:44:48.740 We've connected with nearly 450 men from all over the world. And we're working to grow together in

00:44:54.840 our relationships, building businesses, getting stronger, developing new skillsets, picking up

00:45:00.280 hobbies, just generally reaching higher levels of the potential that I see that lies dormant in

00:45:06.780 so many men. So if you're ready to do, to do more than talk about what it means to be a man,

00:45:13.600 and you're willing and have a desire to be pushed and challenged and tested and forged, like I believe

00:45:19.780 most men do into the man that you're capable of becoming. I want to invite you to join us in the

00:45:24.640 brotherhood, the iron council, just head over to order of man.com slash iron council. Again,

00:45:30.280 that's order of man.com slash iron council. You can learn more about what we're doing and you can

00:45:34.920 lock in your spot again, order of man.com slash iron council guys do that after the show. In the

00:45:40.880 meantime, let's finish up the conversation with me and Brian, our stories, Brian, and maybe this is

00:45:46.660 the reason that I'm attracted to what it is you guys are doing is, is so similar in so many ways.

00:45:51.120 I got into the financial planning field in 2006. When I got back from Iraq, I spent about 10 years

00:45:59.700 in the financial planning business and three and a half years ago, I got to this point, very similar

00:46:06.180 to what you're saying, where this just wasn't fulfilling for me. And so I started having

00:46:10.080 conversations and a podcast, just like you did. I went for about eight months and realized, okay,

00:46:16.900 I'm onto something here, but we're not generating any revenue. How can we do this? And so I started

00:46:21.480 a course, a 12 week course. We had 12 people sign up at a hundred dollars, just like you're talking

00:46:27.180 about. We were off to the races from there. It's really, really fascinating. I think this story,

00:46:31.880 this, this similar story that both of us have experienced is very common in what it is that we

00:46:36.560 do. It's really interesting that there's that much overlap. It's incredible that you actually did

00:46:41.880 that. And again, getting that money in the bank right away. I mean, it's just, that's,

00:46:46.460 it's a really important way to start and everybody needs their own digital product. And that's why I

00:46:51.900 am not a fan of advertisers. I'm not a fan of affiliate programs. I'm a big fan of you owning

00:46:57.960 a hundred percent of your revenues by creating your own digital product. Anything else is you playing

00:47:02.760 small. Anything else is you living in fear. In my opinion, offer a solution to your customers.

00:47:08.620 You have much more value in your brain than you realize and own it all. I'm a huge player in

00:47:14.720 YouTube where, you know, we're a partner here in London. I go down to the headquarters all the time.

00:47:18.420 I know people with 5 million subscribers that still live at their mom's house, right?

00:47:23.080 Cause they're worried about revenue from YouTube.

00:47:25.040 Well, yeah. And when they barely get the revenue from YouTube, they're complaining all the time when

00:47:28.800 their videos get demonetized, they're complaining the brands, but don't pay them high CPMs for product

00:47:33.500 placements. And I'm like, come on, step up, do the work, create a digital product,

00:47:37.820 own a hundred percent of your revenues. I don't have advertisers. People contact me all the time

00:47:42.220 and want to pay us large sums of money to advertise. I don't need the headache. I advertise one thing,

00:47:47.380 the London real Academy, and I collect a hundred percent of our revenues. And that's, I really

00:47:52.420 push people to do that. And that's what I teach people to do. Yeah. It takes you getting out of

00:47:56.540 your comfort zone. It takes you owning it and going into the fear, but the journey is incredible.

00:48:01.180 And long run, it's a great way to build a business.

00:48:04.000 Yeah. Yeah. I agree with that. Well, there's two other components of this. I should say,

00:48:07.660 there's an infinite number of components to this, but there's two that really stand out to me that,

00:48:11.260 that I think you are really, really good at. The first one that I thought about was marketing.

00:48:16.480 And I think there's a lot of people out there who believe that it's about their message first or

00:48:21.780 their product first. And while you have to have that, my philosophy has always been,

00:48:26.260 you are a marketer first and you happen to be offering fill in the blank. Do you ascribe to that?

00:48:32.800 Do you believe differently than that? I'd love to hear your philosophy on marketing.

00:48:36.400 This is the way I look at that whole concept. And this is also what I teach. You know,

00:48:40.220 we have an idea called an end to end ecosystem. And that is that all businesses need products of

00:48:45.740 different price points. The basic ones are this. The first is free product. You need to be constantly

00:48:50.520 putting out messages that are free, that add value to your customers. For you, it's your podcast.

00:48:56.760 For me, it's our weekly show. The next thing is a low cost product, something between 27 and $99

00:49:02.080 that you can sell that delivers. Wow. People come back and say, what else do you have? The low cost

00:49:08.640 product cannot sustain your business. You cannot sell $99 products for 10,000 people and run a

00:49:15.040 business. You think you can, but you actually can't because the next price point is what I call a prime

00:49:20.180 offering. You have to sell something between one and $5,000. And to be honest, Ryan, this is where most

00:49:24.960 people freak out and they go home because they think, oh, there's nothing I have. It's too much.

00:49:29.520 That's not true. There are 10 people in the world right now that would kill to pay you $2,000 for

00:49:34.660 personal mentoring for six weeks. I guarantee it. You just have to find them. You find them through

00:49:39.780 massive distribution through your free product. And then finally, there's this what's next piece,

00:49:44.700 which is usually some type of B2B play or a consulting play where you can take all of your intellectual

00:49:49.500 property from all of those other products and teach a company or do these kinds of things.

00:49:54.780 And if you look at great businesses from the UFC to even Jocko Willink, they all have these product

00:50:00.760 ecosystems. Jocko has the free podcast. He's got low cost product in his supplements and his malk that

00:50:05.840 I see you having on his website in his books. He's got his prime offering, which is his musters where

00:50:11.100 you go to his live events. And he's got finally this backend play where, you know, Jocko has his

00:50:16.880 entire brands and other things that he does. And also he's got Echelon Front, his consulting service.

00:50:22.000 All of that works together as an ecosystem. And that's why he is a successful entrepreneur.

00:50:26.780 If you see people with businesses that are missing any one of those four, they will struggle.

00:50:31.980 And so that's the way I look at business marketing, everything. And if you don't have one of those

00:50:38.100 things, including the free product, which of course we go big in here, you're going to have

00:50:42.440 a difficult time with anything else. That's interesting. That's really valuable for me because I can see a

00:50:47.020 couple of areas where I'm falling short that I could definitely ramp up and improve and create

00:50:51.440 a more sustainable and impactful business, quite frankly. I mean, it's a win-win situation.

00:50:57.020 You said the word right there, impact. I'm not interested in being an entertainer. I'm sure as

00:51:02.100 hell not interested in being a motivator or a motivational speaker. You will not see my Instagram

00:51:07.220 feed full of quotes and puppy dogs and rainbows. I hate that. I'm here to transform people. I'm here

00:51:12.280 to enlighten you, empower you, and transform you. And that's the thing. When I charge people $2,000

00:51:17.640 or $5,000 for one of my eight-week courses, what happens is this. It's called pay price to action.

00:51:23.320 First of all, when they invest, I know they're serious. Also, when they invest, they won't quit.

00:51:29.500 And it's funny. I go back to that meditation course I took before I left my job as a banker.

00:51:33.800 I had paid like $1,500 for a transcendental meditation class. And that meant when it came to day two,

00:51:39.180 when they asked me to do some weird stuff, I didn't stop because I had paid the money.

00:51:43.800 And funny enough, this morning when I woke up, I meditated because I invested the money.

00:51:48.540 And so you'll find when you start charging people large amounts of money for your consulting,

00:51:53.060 your services, your intellectual property, that they will buy in and that you will actually

00:51:57.220 transform their life in a way that they wouldn't if you gave it to them for free.

00:52:01.660 And so like right now, I'm in my office here in London and I'm staring at this oil painting

00:52:05.500 that one of my students painted for me. It took him six months. It looks like something

00:52:09.900 that should be in a museum. I'll send you a picture. He did it for me for free. Three other

00:52:14.540 students that got London real tattoos on their body. This happened because I charged them two

00:52:19.640 and $5,000 for products. And then I went all in and like literally transformed their lives.

00:52:25.020 And so you talk about impact. Impact happens when you ask people to invest in you and you go out

00:52:32.340 there and conquer your fears and say, I'm going to go ahead and sell something with a large price

00:52:36.900 point and deliver a ton of value. And so that's where I find a lot of entrepreneurs. They can't

00:52:42.420 go there. And to be honest, I struggled at that $99 product. When I first started, I tried to ride

00:52:49.240 that too far and I really struggled. I was like one of those entrepreneurs that's always complaining

00:52:54.440 that can never pay the bills because I only had a $99 product. And once I went over the edge

00:53:00.520 and started charging more and delivering more, that's when everything changed business standpoint

00:53:06.940 and impact as well. So that's a piece of advice for you and anyone else that anywhere near the

00:53:13.560 entrepreneur space, it's really important. How did you overcome your own money scripts for lack

00:53:19.000 of a better term? Because you said that you had some issues, even being a banker and being in finances

00:53:23.480 about asking people for money. How did you come to terms with that?

00:53:28.140 Yeah. When I left finance, I did a 180 with cash. I just said, you know what? I don't want anything

00:53:34.420 to do with it. For me, it represented me going too far into the ego, too far into everything being

00:53:41.240 about me. And so I kind of went the other way. And so when it came back time to build this business,

00:53:45.820 which really meant to keep London real alive and to impact more people, I had to get my head around

00:53:52.540 this. And now I teach students this. And usually it's the one thing, the single biggest thing they

00:53:58.400 get out of the course, let alone if they actually made money or they built a business or sold products

00:54:02.780 or did a live webinar, whatever they do. It's that relationship with money. And I always say this,

00:54:07.160 I say, when you charge people money for your services, first of all, they invest more in your

00:54:14.240 teachings and they actually will change their lives. The other thing I say is that that revenue allows you

00:54:20.060 to change more lives. And I'll never forget, I had one of my students and he actually taught

00:54:24.500 children how to become high level athletes. So if your kid is 10 years old and you think he's got

00:54:29.700 Olympic potential or in football or soccer, you would take it to this guy and he would actually get the

00:54:35.100 best out of them. And he ran it as a charity for 10 years of his life and basically drove himself

00:54:40.200 into bankruptcy. And he was just this miserable guy. He'd gotten divorced over it because he said,

00:54:44.900 I can't take people's money because it's their kids. And, and I was just like, you're doing

00:54:50.200 yourself a disservice. When you actually charge them money, you can actually deliver more to them.

00:54:55.160 You can help more people. You can spread your message. So think of it, not as in I'm taking

00:55:00.480 money, but I'm a delivering value. I'm delivering 10 X that money's value to these people. And I use that

00:55:07.160 money to help more people. And once you think of it that way, I even think of money as energy.

00:55:12.060 Cardone talks about this a little bit too. It just, for me, money is just energy. I take it

00:55:16.520 from my customers and I put it all back into the business and I create movies. I create products.

00:55:22.260 I create incredible videos that just go out there and inspire more people. For me, it's just a medium

00:55:27.180 that I use. And I think when you think of it that way, people feel that differently. For me,

00:55:32.700 it's, it's just kind of energy that I'm taking from one person and pushing it out to more people.

00:55:36.720 And once you get your head around that, you can really be unstoppable as an entrepreneur.

00:55:41.080 Or once you're thinking, Oh, this money is for me and I've got to hold onto this and

00:55:44.880 give it to me. It's, it's just the wrong way of looking at it.

00:55:48.280 Yeah. Well, and I also think we do our potential customers and members a disservice when we don't

00:55:54.900 allow them to invest in themselves either. To your point earlier, that it's so much more valuable when

00:56:00.120 somebody is willing to invest in themselves. I have people all the time. In fact, I have some

00:56:06.480 college students and some other people who have said, do you offer any scholarship type program

00:56:10.940 for the courses that you're running? And my answer is, is no, if you can't find a way to

00:56:16.260 invest your own money, not somebody else's money, your own money into your own personal development,

00:56:22.280 you're just not ready for this yet. And that's okay. That doesn't make you less of a human being

00:56:26.240 or anything like that. But when you're ready, then you'll find a way to invest in yourself.

00:56:30.160 Yeah. I am the exact same way. I don't do scholarships because I need you to pay the

00:56:36.300 price to action because that means you're invested. A couple of weeks from now, I'll have 200 people in

00:56:42.380 my business accelerator. They'll would have paid $3,000 each to be there. And by doing so, when

00:56:47.660 things get hard in week three, and I asked them to go live on Instagram and live on Facebook, and I

00:56:52.220 asked them to go on and do their own live webinar and sell products when they want to quit, they'll look at

00:56:57.780 it and say, if I quit, I've just wasted my $3,000. And I'm telling you, it's that weird fear and greed

00:57:04.180 thing that keeps them involved. And without it, I'm telling you, I wouldn't graduate probably 80% of

00:57:09.660 my students. And since they invested that thing, it keeps them there. And when things get hard,

00:57:14.640 and that's what we do, I get you uncomfortable. That's when they stay in it. And by the end of the

00:57:18.900 eight weeks, they're like, I can't believe I did all that stuff. I'm so proud of myself. I'm so

00:57:22.800 empowered. But it's because they put skin in the game. Well, that's why I'm willing to put my time

00:57:28.760 as well. And that's why I'm willing to do these live calls with them, because I know they're

00:57:32.260 invested. I tried doing this for free. I actually tried doing these products for free. And no one

00:57:38.420 shows up after week three, because it gets hard. So this is a really important concept for

00:57:42.920 entrepreneurs. And again, funny enough, the tattoos of London Real and the oil paintings I've

00:57:47.920 gotten, those came when I charged people two, three, four, $5,000. It didn't come from a $99

00:57:53.920 product, which means people don't transform themselves unless they put skin in the game,

00:58:01.080 which is money a lot of times. But when they do, they become a version of themselves they never

00:58:06.840 expected. It's a really interesting lesson right there for any entrepreneur. So go in, try that high

00:58:13.040 price point, go in big, obviously deliver massive amounts of value and watch the incredible things

00:58:17.760 that happen. People really do want to spend money for the right person, for the right solution.

00:58:22.780 They really do. Look, Brian, first of all, I know we're going longer than we had thought. Are you

00:58:26.420 okay on time? I don't want to cut into your time. If you, if you need to get going and you have a

00:58:29.720 hard stop somewhere. Yeah, it's all good, man. Let's keep going. Okay, good. There's one other

00:58:34.380 topic that I really wanted to make sure that we addressed. And one of the metrics that I look at

00:58:38.300 when I'm studying and evaluating people who are successful at any endeavor is who they are surrounded

00:58:44.480 by. It's very apparent that you are surrounded by some very powerful people, which is a testament

00:58:50.060 to you and what you've been able to create. I want to talk with you about networking and how you've

00:58:54.640 been able to put yourself out into a world that you weren't entirely familiar with and be able to

00:59:01.380 attract Jocko's and Jordan Peterson's and some of the incredible guests that you've had on your show.

00:59:07.180 This group of mentors that I have is, I mean, it's, it's very, very special. And it's priceless. It really

00:59:14.040 is. And people always ask me, Brian, how do I find a mentor? And you really have to offer value first

00:59:20.360 to a mentor. And you also have to never use the M word, because that'll freak most people out.

00:59:25.220 It's pretty formal, isn't it?

00:59:26.860 Yeah, you don't want to do that. Because it's basically a way of saying, can I just suck energy

00:59:31.420 from you when you use that, but pick your brain?

00:59:33.820 Yeah, buy you a coffee. Like I always say no to all those things. I don't even reply,

00:59:37.540 actually. You know, we're both in situations where a lot of times when we meet these high

00:59:41.880 value, high performance people that we can offer something to them, which is amazing. And it's

00:59:45.920 because we do the work, you know, and we produce this amazing digital asset that's going to change

00:59:50.040 their life. And so it's an amazing way to start a relationship with someone. You know, it's a very

00:59:54.980 giving way, a very selfless way to do that. And I think that's, well, that is how all of my

01:00:00.740 relationships started with people like Dan Pena, the $50 billion man, Dorian Yates, the six time

01:00:05.600 Mr. Olympia, Ido Portal, the movement guy, and Jordan Peterson, the list goes on and on and on.

01:00:11.740 And these, these men have literally changed the course of my life very distinctly. You know,

01:00:18.060 the weird thing about London Real is because it's so personal to me, you can literally watch the

01:00:22.880 way I change based on my guests. I mean, everyone that walks in that door, they will change my life.

01:00:27.860 So that's why I have to be very careful who I invite on the show. Because they rub off on me.

01:00:33.600 And so I'm really fortunate to have this peer group around me that inspires me. And, you know,

01:00:40.180 people always ask me about like the details of a mentorship relationship. And, you know,

01:00:44.280 Dan Pena came to my movie premiere, and it was a really big deal having him there. And I met him

01:00:48.120 the next day at the Ritz here in London and spent a couple hours with him. And, you know, that's what

01:00:52.340 we'll do. And I'll have a sit down with him every three months. And it could come down to five

01:00:56.360 minutes where he just looks me in the eye and says, you might want to think about this, this and

01:01:00.680 this. And that's just this priceless guidance I get from someone like that, not to mention just

01:01:06.320 being in the room with someone like that, and watching their energy and feeling who they are,

01:01:12.060 and just being able to be inspired by them. And so that's the greatest benefit of what I do is

01:01:16.900 having this group of individuals that shape me and shape my character. And that I can also go and,

01:01:23.380 you know, make movies about and that kind of thing. And so it's, it's really priceless. You

01:01:29.320 know, I mean, I would do this show for free just for that group of people.

01:01:33.260 It's pretty interesting when you watch somebody who has essentially documented the past

01:01:37.300 seven, eight years of their life. And I've watched some early videos and some early interviews that

01:01:42.400 you've done. And it's very apparent that you have evolved, that you have grown and become

01:01:47.520 somebody significantly more capable than you were before. It's pretty inspiring to watch,

01:01:52.300 I got to say. Oh yeah. Thank you. I mean, it's, it's funny when you put yourself on video every

01:01:56.480 week, you know, you got all this great footage. It's like a diary, but it's public.

01:02:01.260 I saw a picture of you and Joe Rogan and I saw that picture and I just thought that is not the

01:02:06.300 same guy. There's some similarities obviously, but that is not the same guy as the Brian that we see

01:02:11.820 today, which is pretty cool to see. Yeah. And as I said earlier, you know, you can even see it in

01:02:16.320 your face, you know, your face and your, in your energy. And like, so all the hard work you do,

01:02:21.260 everything that you struggle with, you know, when you have to kind of manage your emotions,

01:02:25.020 when you have to deal with difficult situations in your personal life and your professional life,

01:02:28.380 whatever, like all that goes deep inside your character and it, it takes you to the next level

01:02:33.040 and anyone can feel it once they've met you. And I don't like to look back and I rarely watch old

01:02:39.220 episodes, but in our movies, a lot of that usually comes out because I'm usually part of the journey.

01:02:45.340 And so we see a lot of that. And so luckily we have this history of kind of who I used to be. And

01:02:51.640 we try to use that as an illustration for growth. So it's been amazing. You know, even the whole Rogan

01:02:58.100 experience for me was also really amazing because here's a guy that was just kind of an inspiration

01:03:03.040 and an idol for me. And I remember when I got that tweet from him saying, why don't you come on the

01:03:07.360 show? It was just still today. One of the most incredible things that ever happened to me. It was

01:03:11.300 almost like we were beaming out signals into outer space. And then somebody on planet Jupiter

01:03:16.620 heard it and replied back. And you're like, Oh wow, someone's listening. It was powerful. And

01:03:22.340 the show itself didn't materially do anything for us, but for me, it was just a big boost of confidence

01:03:29.580 and showing me I was on the right path. And when I got back to London, I just went all in big moments

01:03:36.320 like that. There was a old, a famous golfer who said, you know, the more I practice, the luckier I

01:03:41.820 get. So it's like, if you really do go in every day and push yourself completely out of your comfort

01:03:47.020 zone, then all of a sudden it's like, Oh wow, look who my mentor is. Oh wow. Look, I'm on the Joe

01:03:52.400 Rogan experience. It's like, these things will happen to you if you really are doing the right

01:03:58.060 things every day, as in for the right reasons. I really think we're here to be of service to other

01:04:02.980 people. I think we're here to give something back to humanity. If you look at the greatest

01:04:07.400 guests on London real, they always conclude one thing, which is we are all one. And it might sound

01:04:13.080 weird for everyone, but I really think paying it forward is why we're here. So if you're coming in

01:04:18.180 with that energy and yet pushing yourself out of your comfort zone and doing it to where your ego is

01:04:23.160 destroyed, I think you're going to live the most incredible life. And then you will quote unquote,

01:04:27.060 get lucky with these things happening to you. That's my plan for the next 50, a hundred years.

01:04:33.260 I'm glad you made that distinction because I think on the surface level, it might be very easy

01:04:37.520 for people to say, well, he just got lucky. He was on the Joe Rogan show. And then it took off from

01:04:42.060 there. And like we had talked about earlier in the, in our conversation is that is just not the

01:04:47.020 case. I mean, you created that through your effort and through your work. And I think that's

01:04:51.420 what men need to hear is that it's not about getting lucky. It's not about getting fortunate.

01:04:55.660 And sure, there's some events that are fortunate, of course, but the overwhelming majority of time

01:05:01.060 and the overwhelming majority of work comes from that, the work, the effort, and everything that

01:05:05.680 you're putting into creating your own reality, if you will. So Brian, as we wind down on a time a

01:05:11.540 little bit here today, I want to ask you a couple of additional questions. And the first one is what

01:05:15.920 does it mean to be a man? What an amazing question. What does it mean to be a man? No one's ever asked me

01:05:20.340 that it's an excellent question. And you know, this is an interesting time we live in right now

01:05:25.180 because, you know, I've recently had Jordan Peterson on the show and, and other people who,

01:05:30.080 who talk about what it means to be a man and what it means to stand up straight with your shoulders

01:05:36.180 back and what it means to embrace who you really are. And I think as men, to a certain extent,

01:05:44.840 we are beasts. You know, we have tendencies that make us want to conquer and pillage and destroy and

01:05:51.800 do everything that's in our interests. And at the same time, part of us knows that that's not the

01:05:58.480 right thing to do. Part of us knows that we have to be a father and we have to be a caretaker and we

01:06:03.800 have to be a leader and we have to look out for your community and humanity and the environment.

01:06:09.800 And so for me, it's this constant battle between the two, between accepting the fact that I am this,

01:06:15.200 this masculine animal that has these interests and desires and wants and needs, and I need to be

01:06:21.180 myself. And at the same time, understanding that if I am that person, a hundred percent,

01:06:26.980 it's destructive and it's counterproductive. It's coming to terms with that dichotomy,

01:06:31.540 as Jocko would say, that is the essence of being male, in my opinion. And I really think it's important

01:06:37.420 to embrace both sides. And that's why I'm really glad that we're having this discussion more

01:06:42.940 these days about being a man and being okay to have these masculine tendencies and wants,

01:06:49.380 and at the same time, still being respectful, but not becoming the feminine. And yet at the same time,

01:06:55.900 embracing your feminine energy. And so it's a fine line, but I think it's a really important line.

01:07:01.780 And I think that everyone wants people to be who they are. And I think women want men to be men,

01:07:11.160 and I think men want women to be women. I think it's a very important conversation we need to have

01:07:16.200 right now and not lose track of what this thing is because masculinity is a beautiful thing. It's

01:07:22.980 what got us to this point. And if we forget about that, it's what will be the end of us as a species.

01:07:30.220 And so never forget that you are something beautiful in that masculinity and cherish it and go and feel it.

01:07:36.500 When you want to go into jujitsu and pound somebody, embrace it, but also understand you

01:07:42.000 better also protect that person and thank them and respect them and push them as well. And so

01:07:46.860 it's something I'm constantly thinking about, and I'm glad you talk about it a lot.

01:07:50.940 It's important that we know who we are.

01:07:52.980 That is extremely, extremely powerful. I don't say this, but that is one of the best answers

01:07:59.920 and descriptions I've heard. Man, I'm going to have to go back and listen to that myself because that

01:08:04.080 was really, really powerful. Thank you, man. Well, Brian, how do we connect with you? You know,

01:08:07.840 I know you've got a lot going on the premiere of Iron Mind just recently. What's the best way to

01:08:12.540 reach out if guys are listening to this, want to learn more about what it is you're doing?

01:08:16.040 Yeah, no problem. You know, our website is londonreal.tv. It's got everything on there,

01:08:20.000 all of our full episodes. It's got all the information about our academy, which is our four

01:08:25.240 different accelerator programs. One's for business, one's how to do a podcast, one's how to public speak,

01:08:29.820 and one is just how to have high performance habits. So all of that's there. We're on YouTube

01:08:34.080 in a massive way. So if you just type in London Real on your YouTube channel, the wonderful people

01:08:39.380 at Google will probably serve up the perfect episode for you. We're on all the social medias,

01:08:43.880 Instagram at londonreal.tv. Just recently premiered our fourth documentary feature film. It's called

01:08:48.800 Iron Mind. And it's me being challenged to run my first Ironman race this year in 90 days on 100%

01:08:56.440 plant-based diets at the age of 47. And it was a massive challenge. And a guy named John Joseph,

01:09:01.380 who's the lead singer of the hardcore punk band, the Cro-Mags, challenged me to do it. And we did a

01:09:06.200 whole movie documenting my race. And it also uncovered some demons that I faced in 2001 in New

01:09:11.720 York City when I nearly died of a heroin overdose. So it was a very emotional movie. And we both confront

01:09:17.580 our past. John was sexually abused as a child, was addicted to crack, but now, you know, he's run 10

01:09:22.740 full Ironmans. And so it's a really interesting movie if you want to connect with demons of your

01:09:27.700 past, addiction issues, and just what it really means to be a human. So that'll be available on

01:09:33.020 the London Real website in the next couple of weeks. You know, that's how you can find us. You

01:09:37.200 know, we'll be doing what we love doing, which is talking to amazing people every week. And yeah,

01:09:41.260 I would love to have you be part of the community. Right on. We'll make sure we link all that up so the

01:09:45.640 guys know exactly where to go. But Brian, I got to tell you again, I appreciate you. You've been a big

01:09:49.480 part and instrumental, whether you know it or not, in my journey to build this movement and build this

01:09:54.960 organization. And I can't thank you enough for all the value and the inspiration that you've given to

01:09:59.700 me over the years. So thanks for taking some time and imparting your wisdom with us, brother.

01:10:03.600 Dude, my pleasure for that. And again, props to you for doing what you're doing. You know,

01:10:07.120 when I see someone with the number of episodes and the people you've had on, people don't know how hard

01:10:12.020 it is to get that done, to stay on your mission. And again, I love your themes. These masculine

01:10:17.540 themes are things we really need to talk about and we need to make it okay to talk about them.

01:10:22.820 I think that's going to be our biggest battle in the next five or 10 years. So let's have these

01:10:26.500 constructive conversations. Let's make men feel comfortable being men and get the best out of

01:10:32.120 them. So props to you, brother. Keep it up. Gentlemen, there it is my conversation with Mr.

01:10:38.180 Brian Rose. I hope that you were blown away by this one. I hope that you have a notebook full of notes

01:10:44.100 that you were going to go out into the world and apply and put this stuff into practice and begin

01:10:48.760 to develop and build your own movements. The reality is there's people out there who are

01:10:53.660 waiting for you. Frankly, they're waiting for a message that you have to share and they're waiting

01:10:58.360 for somewhat of a flag bearer of the mission that you may have identified as being important to you.

01:11:03.600 And if it's important to you, it's also important to other people. And sometimes those people just

01:11:08.660 aren't willing to take the initiative, but if you can do it, then you too can run a successful

01:11:13.920 and a profitable movement and tribe like we've done here at order of man, like Brian has done

01:11:18.620 with London real. So guys connect with us, connect with us on Instagram. He's over there. I'm over

01:11:24.280 there. Connect with us on Twitter, YouTube, the website. I mean, wherever we are, wherever you are,

01:11:29.640 you're going to find us. You're going to track us down. Make sure you get connected with him.

01:11:33.140 And while you're there, make sure that you drop them a note and just let them know that you heard

01:11:36.820 him on the order of man podcast, that you heard him here, that you liked the show, tell him what

01:11:40.380 you like most about the show or what you're doing in your life because of that conversation and give

01:11:44.580 him a shout out and let him know that what he's doing is, is good work. So, uh, with that said,

01:11:49.580 I hope that all is going well for you. I appreciate and am inspired by what you're doing on a daily

01:11:55.000 basis. I get messages, dozens and dozens of messages every day from you guys. And you're just

01:11:59.720 sharing your wins and your victories and some of your setbacks and what you're doing to improve

01:12:03.840 and overcome these things. And I got to tell you, I'm just, man, I'm blown away. I'm blown away.

01:12:07.980 I'm inspired. I'm honored to be leading this movement. I'm honored to be standing shoulder

01:12:11.860 to shoulder with you. And on that note, I would ask that you also please invite other men into

01:12:17.040 this movement. We've got to get this thing out to the masses. I feel like we're getting there.

01:12:21.540 I feel like we're scratching the surface though. And I know we can go a whole lot broader and a whole

01:12:25.200 lot deeper on this thing with order of man, which is to reclaim and restore what it means to be a

01:12:30.680 man. So guys, I'll let you go out into the world and do your thing. You got a lot to do.

01:12:33.840 I got a lot to do. Go out there, take action, become the man you are meant to be.

01:12:39.360 Thank you for listening to the order of man podcast. You're ready to take charge of your

01:12:43.600 life and be more of the man you were meant to be. We invite you to join the order at order of man.com.

Order of Man - November 27, 2018

How to Build a Profitable Movement ｜ BRIAN ROSE

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