Order of Man

00:00:00.000 You're a man of action. You live life to the fullest, embrace your fears, and boldly chart

00:00:05.000 your own path. When life knocks you down, you get back up one more time, every time.

00:00:10.440 You are not easily deterred or defeated, rugged, resilient, strong. This is your life. This is who

00:00:17.240 you are. This is who you will become. At the end of the day, and after all is said and done,

00:00:22.800 you can call yourself a man. Gentlemen, what is going on today? My name is Ryan Michler,

00:00:27.780 and I am the host and the founder of the Order of Man podcast and movement. Welcome here and

00:00:32.600 welcome back. This is a podcast and a movement dedicated to giving you what you need to step

00:00:38.700 up more fully as a man. That's actually what I want to talk with you about today. Not the stepping

00:00:42.120 up as a man necessarily, although we'll get into that a bit, but creating a movement. I want to

00:00:47.740 talk with you about this today because, well, for a couple of reasons. Number one, we need more men

00:00:51.320 in this battle, the battle to reclaim and restore masculinity. I can't do it on my own. Of course,

00:00:56.640 we've got some huge leverage with what we're doing here with the podcast and we're reaching millions

00:01:01.360 and millions of people throughout the world, but there's more to be done and there's more

00:01:06.280 opportunity to serve and to step up and to lead effectively as men. So that's number one.

00:01:11.580 Number two, a bunch of you guys are asking me for advice on how to start something similar to what

00:01:18.720 we're doing here. Now, there used to be a point in time where I was intimidated by that,

00:01:24.960 concerned with that, threatened even to a degree with that, but I've since grown out of that.

00:01:31.860 A lot of that has to do with my confidence level and of course the success that we've been able to

00:01:35.600 develop and foster here over the past six years. But it's also the abundance mentality that I've

00:01:41.160 been able to hone and refine and create and embrace where I'm not threatened by men who want

00:01:48.460 to start things similar to what we're doing here. In fact, I consider those guys advocates and the work

00:01:52.360 that we need to do. And you know, as well as I do, there's a lot of it. So we're going to talk about

00:01:56.740 some tips, some commonly overlooked things and some strategies and ideas that I think will help

00:02:02.280 you get the right mindset and get you going. Things that I've learned over the past six years of

00:02:06.040 creating a thriving movement that not only has impacted positively hundreds of thousands,

00:02:11.840 if not millions of people, but has created a very lucrative career for me as well.

00:02:16.780 And they aren't mutually exclusive, by the way. I know there's a lot of people out there who think,

00:02:20.760 you know, man, shouldn't I just be doing this out of the goodness of my heart?

00:02:24.420 And contrary to some of that belief, it is possible to do things like this out of the

00:02:29.200 goodness of your heart. And also again, make a lucrative, profitable career out of it.

00:02:35.300 And isn't that what you guys want? Don't you want to do meaningful work and get paid well to do it?

00:02:40.900 There isn't any contradiction with that. I've got to put food on the table, just like you do.

00:02:45.680 I have experiences and things that I want to create for myself and opportunities and

00:02:49.840 investments I want to make. And if it's done through meaningful work, valuable work that helps

00:02:56.220 not just me, but society and those like you who are tuning in, then that's a win-win.

00:03:02.040 So before I get into that, I do want to mention very quickly, if you're watching this, by the way,

00:03:06.500 on video, you can see my hands are kind of a mess. I've got paint all over my hands because I've been

00:03:11.300 painting the barn and the garage show. You'll just have to bear with the paint

00:03:14.580 because I do other stuff outside of just yapping, flapping my gums behind this microphone.

00:03:21.040 Although I like doing this better, I like being outside and painting and using my hands and

00:03:25.200 building and stuff like that too. What I was going to say before I got distracted there

00:03:29.840 is that we are bringing our events back this fall. So we've got our legacy event,

00:03:34.500 which is our father-son event. It's for men and their boys between the ages of eight to 15.

00:03:40.080 We have 20 spots total for that event. And I believe we've already registered 11 men with

00:03:47.380 their sons. So if you're interested in running that event, that's going to be September.

00:03:53.340 I should have wrote this down. I didn't write this down. I believe it's September 23rd to the 26th.

00:03:58.720 You can look if you go to orderofman.com slash main event, orderofman.com slash main event. I think

00:04:04.720 I want to say we have about nine spots of the 20 left. Again, I believe that September 23rd through

00:04:11.280 the 26th. Go look at the page if you're interested because we're going to give you the tools, the

00:04:15.260 resources, everything you need to do to forge a tighter bond with your son and help usher him

00:04:20.980 into manhood and masculinity. So that's the main, excuse me, that's a legacy event. Then October 7th

00:04:28.060 through the 10th, we have our main event. That's a hundred man event. So we have a hundred guys out

00:04:35.280 here to my property. We've got a campsite located on the property. You can stay or you can get an

00:04:39.940 Airbnb, but we're going to spend about three days talking, conversing, building up camaraderie,

00:04:46.820 sharing best practices, learning how to plan out our day and our week and our quarter and achieve

00:04:51.520 success. We're going to be doing physical fitness stuff. We're going to be training some jujitsu

00:04:54.980 and lifting and maybe we'll get the bows out. I've got some other good plans, some surprises

00:04:59.800 worked into the plan. We've got 71. Last I checked, 71 of the 100 spots already filled.

00:05:08.020 So there's less than 30. There's like 28, 29 spots left. So if you want to come to the main event,

00:05:13.280 October 7th through the 10th, then make sure you get registered at orderofman.com slash main event.

00:05:19.820 And main is spelled M-A-I-N-E. Main is in the state. So orderofman.com slash

00:05:24.700 main event, orderofman.com slash legacy, orderofman.com slash main event. Go check it out.

00:05:30.840 Get registered now today. I imagine we'll have that filled up maybe this weekend, maybe early

00:05:35.040 next week, but get it taken care of. All right. Enough of that. We want to see you in the fall.

00:05:39.080 Hopefully we can make it so you can come out here and we'd love to have you. But

00:05:42.420 onto what I really wanted to talk with you about today, which is creating a thriving movement.

00:05:47.600 Again, there was a time where I was intimidated by people who would reach out and say they wanted to

00:05:51.680 start things similar to what I was doing, right? You know, jump on Instagram or the socials and I'd

00:05:56.080 see some new men's movement pop up and I didn't like it, but I do now because, well, there's a lot

00:06:04.220 of reasons. I feel like we've built this to a point where I have the confidence not to be worried about

00:06:08.700 that. But I also see that you and other people are going to be talking about masculinity differently

00:06:13.560 than I am. And you're going to reach different people. You know, there's almost what? 8 billion

00:06:17.560 people on the planet. Now we've, we've reached millions and millions, but that means we have

00:06:22.180 billions of people quite literally that we have not even remotely touched or influenced in any way.

00:06:29.900 So that leaves a lot of room on the table for you to create something similar to what we're doing

00:06:34.700 here. And it's important that more and more of us talk about masculinity. Now I say in a different

00:06:40.900 way, different is important. Although there's a lot of similar thread lines that we talk about and

00:06:48.240 address. And I feel like as long as we're all on the same page with the basic fundamentals of what

00:06:52.740 it means to be a man, then we can approach it at different angles and reach different people and

00:06:56.280 help each other and be advocates for each other. You know, there's guys that I've personally

00:07:00.180 coached. They've hired me to coach them and to walk them through what we do here so they can do

00:07:05.780 something similar. And there's people that I know who, you know, they'll call me or they'll shoot me a

00:07:09.340 message. And these are people I know and friends where I can just have, you know, a conversation

00:07:15.560 or answer a few questions here and there for them. I'm not intimidated by that. So if you're in the

00:07:20.420 position where you feel like you'd really like to start something like this, where it's meaningful to

00:07:25.360 you, it's purpose-driven and you want to make a lucrative career, or maybe just even a hobby,

00:07:30.000 then here's five tips to help you do that. So number one is just get started. All right. I hear from a lot

00:07:35.880 of guys who are like, you know, Ryan, I want to do this thing and I just don't really know where to

00:07:40.120 start. You do. You do know where to start. The first thing you need to do is you need to start

00:07:45.720 talking about it on social media. Then you need to get a website. Then you need to get some social

00:07:51.180 media pages up. Maybe it's putting some videos out there. Maybe it's getting the website up and

00:07:55.920 running. Perhaps you want to start a podcast. You know where to start. I think when guys say,

00:08:00.300 I don't know where to start, they don't know the best place to start. And I think even that

00:08:05.680 is a bit of an excuse not to get started. There is no best place to start. There is no one way to do

00:08:12.700 it. You just have to start. And if that means you're going to put out a video every day or every week,

00:08:18.880 you're going to set up your website. You're going to start and launch the podcast. You're going to learn

00:08:23.340 as you go. You're not going to have everything 100% figured out. I still, six years after doing

00:08:29.620 this, which is not a lot of time by the way, because there's people who've been doing this

00:08:33.960 significantly longer than I have. I still don't entirely know what I'm doing. And just when I

00:08:39.940 think I have it figured out, some sort of wrench gets thrown in the system. The algorithm changes or

00:08:45.060 there's some new book or some new trend or some new thing in society that I need to be aware of.

00:08:51.400 And I need to change and adapt and evolve. So six years into doing this thing, I'm still evolving.

00:08:56.380 I'm still learning. I'm still adapting. I'm still growing. In fact, we've got some really

00:09:00.700 good plans over the next several months that are going to, I won't say revolutionize what we're

00:09:05.280 doing, but they're going to be an enhancement to what we're doing. And we're going to start

00:09:08.520 having little branches of masculinity and teaching young men and different things that I feel like

00:09:14.200 are important that I didn't initially acknowledge. And that's what it's going to be like for you.

00:09:19.480 You're not going to initially acknowledge or even recognize everything that it could possibly be.

00:09:26.520 Now, you might look at what I'm doing or somebody like my friend and mentor, Sean Whalen, or

00:09:31.100 Garrett White is another guy, Bajos Coulion, Steve Weatherford, Andy Frisilla, Jocko. I mean, look,

00:09:39.740 the guys I've had on the podcast, right? And we all kind of operate in the same circles and same groups

00:09:44.300 and talk about the same types of things from different perspectives. So you might look at

00:09:48.960 these guys and think, well, I want to do it exactly like that. I'm going to talk about that in a

00:09:52.880 minute, but yeah, just fine. Good. Go do it. You know, if you see something I'm doing, you're like,

00:09:58.020 man, I really liked that idea. Then do that. Just start there. And you're going to figure it out as

00:10:02.700 you go, but you have to start. If you just wait and you just wait for things to be perfect and you want

00:10:08.280 everything to be just right. And you spend a lot of time with a notepad or just contemplating and

00:10:13.560 thinking about, well, what if I did this? And what if I did that? Now you're in paralysis by

00:10:16.820 analysis. And the longer you do that, the longer it's going to take you to actually launch and

00:10:22.300 impact people's lives. You know, I often am asked, what is my greatest regret? I don't really play the

00:10:28.080 regret game. I mean, there's things, sure. I wish I would have done differently, but I'm happy with

00:10:33.360 where I am in my life. But I will tell you, one of the things is I wish I would have started earlier

00:10:37.660 because I had these types of ideas, not in 2015. It was like 2010, 2011, 2012. And I often wonder

00:10:45.580 how much further down the track, how many more men we will have impacted had I started two, three,

00:10:51.300 four, five years earlier. And that's going to be you. When you start and you get the thing going

00:10:55.720 and you start to see some success, one of your regrets is going to be that you didn't start earlier.

00:11:00.420 So listen to that. Be aware of that and start right now. And then you'll develop it. You'll hone it.

00:11:05.640 You'll fine tune it. You'll start taking different paths, different veins. In fact,

00:11:10.380 a lot of what we talk about now is completely unrecognizable from what it was when I started

00:11:14.320 in 2015. I think the very first blog post I did was how to throw a baseball effectively,

00:11:20.760 which is good. I mean, every man should know how to throw a baseball, sure.

00:11:24.280 But it is not in line with what we talk about now because that's changed. That's evolved.

00:11:29.060 I think I did a blog post or a podcast or something on the six simple machines. Again,

00:11:34.460 you should know what simple machines are, but that's not really what we, it's not even all

00:11:40.160 what we talk about now. It's changed. It's evolved as I've evolved, as I found things that I want to

00:11:46.500 talk about and things that I don't want to talk about. And I move towards the things I do and

00:11:50.120 things evolve from there. So that's point number one is just start. Okay. Number two, don't copy me.

00:11:56.180 All right. Look, here's my logo. If you guys are watching this on YouTube, you can see the logo.

00:12:01.380 You got order, man, protect, provide, preside. You got the crossed axes. You got OM. Okay. You can

00:12:06.300 see the hat. You can see this. You can see my shirt. You can see the way I communicate, the way

00:12:10.080 I talk, the things I do. Don't copy that. And it's not because I'm worried about you knocking off what

00:12:14.720 we're doing because you can't do it like me. Not that you're not capable of it. Actually, no,

00:12:20.500 that is what it is. You're not capable of doing it like me. Just like I'm not capable of doing it

00:12:24.560 like you. All right. You're different. I'm different. I'm a weird guy. You're a weird guy.

00:12:30.600 Just embrace it. Own it. I'm so much better at being me than you are at being me.

00:12:36.700 So be yourself. Now there's things that we do. There's principles. There's foundational elements

00:12:43.560 of what we do that you should mimic because they work, right? A podcast works. We know that a podcast

00:12:48.380 dedicated to men works. You know that. I know that with a hundred percent certainty.

00:12:53.760 How? Because we're doing it. So we know. So you don't have to question whether or not a podcast

00:12:59.280 is going to work. Now, are you going to use the same intro music, the same introduction? Are you

00:13:04.840 going to talk about the same subjects? Are you going to present in the same way that I do?

00:13:08.340 I mean, you might try. Again, I'm not worried about you knocking me off. I'm worried about you

00:13:12.760 feeling like a poser and throwing in the towel too soon because you feel like you have this imposter

00:13:17.220 syndrome. And that's exactly what you're doing. You're impersonating me. Why would you want to do

00:13:23.140 that? Now I get the draw. The reason to do it is because you see this proven formula of success and

00:13:29.620 you think, well, if I just do it just like that. I remember early in this movement, somebody had

00:13:37.200 reached out to me and they said that they wanted to start a podcast or a website called Order of

00:13:42.460 Gentlemen. And I messaged back. I'm like, look, bro, if you want to create Order of Gentlemen,

00:13:50.900 I mean, who am I to stop you? I've got these things copyrighted and trademarked and all that.

00:13:55.660 There might be some sort of legal options I can take there. But why would you want to create

00:14:04.440 exactly? That's the same thing. No, it's gentlemen, not man. No, it's the same, guys.

00:14:11.760 So don't plagiarize. That's the better way of saying it, not copy. Don't plagiarize.

00:14:17.500 Don't knock off other people's shit. Look for the basic foundational principles like podcasting,

00:14:26.800 being hyper-consistent on social media, talking about these particular subjects.

00:14:32.140 These are the foundational principles. Having the battle plan, having merchandise, having events,

00:14:39.280 having the brotherhood like we have, the Iron Council. Those are the foundational principles,

00:14:44.280 but then don't go and call it like Copper Council or that sounds stupid, but you know what I'm saying?

00:14:52.360 Don't plagiarize. It's not effective. It doesn't work. You're going to feel like a poser. You're going

00:14:57.140 to feel like a loser and you kind of are being a loser and it's just not going to work. Be you,

00:15:01.260 be uniquely you. Now, sometimes that's going to take time. There was a lot of organizations that

00:15:07.400 I followed. I talked about Sean Whalen earlier where I mimicked a lot of what he did and what

00:15:12.880 other people did, maybe a little too closely to begin with, but I realized fortunately very quickly,

00:15:17.440 and he shared this with me very quickly, that I should take what works, but do it in my own way,

00:15:24.240 put my own unique spin on it. And as I put my own unique spin on it, it's no surprise now that

00:15:29.040 that's where I actually started to gain the traction. I tuned out. In fact, I unfollowed a

00:15:33.420 lot of what these other organizations were doing initially because I didn't want to be influenced

00:15:36.900 by it because I was, and I wanted to do it my own way. So I unfollowed, I stopped tuning in,

00:15:43.280 I stopped getting their newsletter and I just went my own way and it worked. Not all of it,

00:15:49.100 some of it, a large portion of it worked and some didn't. I'm going to talk about that here in a

00:15:53.520 minute, but it worked when I did it my own way. So do it your own way, find your own voice, tune

00:15:59.340 out exactly from what other people are doing. Don't plagiarize, look at what they're doing,

00:16:04.360 the foundational principles and implement those things. Number three is know your lines.

00:16:09.980 Now, as I was, I was thinking about what I wanted to talk with you about

00:16:12.920 today, I was thinking about knowing your line. I'm not talking about what you should say and how

00:16:18.920 you should say it. That's not the lines I'm talking about. Okay. The lines I'm talking about

00:16:22.840 are your lines in the sand. What are you going to talk about? What are you not going to talk about?

00:16:29.100 What will you stand for? What won't you stand for? And what are you willing to be the bad guy about?

00:16:34.140 Because here's the deal. When you start something like this and you put yourself out in public,

00:16:37.640 initially it's going to be your family and friends. And they may not directly say this to your face,

00:16:41.500 but they're going to laugh at you. They're going to mock you. They're going to ridicule you.

00:16:45.760 They're going to make light and poke at what you're doing. That all is to be

00:16:48.820 expected. And if you don't expect that, you should. I'm telling you right now,

00:16:51.880 that's going to happen. They may not get right in your face and tell you you're an idiot,

00:16:56.140 but they're thinking it. Because I had people that are close to me in my own personal life

00:17:01.800 who thought that. And I know that because they've shared that with me. Oh, Ryan, I couldn't believe

00:17:07.320 that you'd leave your financial planning practice and you'd start this other thing. And I just thought

00:17:11.020 it would fizzle out and fade out. And I thought it was stupid or ridiculous and nobody would listen.

00:17:15.760 And it was a dumb idea. They said that to me now. So they were thinking that at the time. Well,

00:17:20.460 I don't think that now, but you're going to piss people off. All right. You're going to have your

00:17:25.240 family members and friends who are going to poke at you. And then you're going to have strangers who

00:17:28.380 are going to be pissed off by what you're doing. They're threatened by what you're saying,

00:17:31.860 or simply they don't agree, but they're not mature enough to handle a disagreement or even consider

00:17:37.700 that maybe somebody sees it differently than them in a mature, rational, level-headed manner.

00:17:42.380 So what do they do? They lash out like my five-year-old. They throw temper tantrums.

00:17:46.520 They call other people, you know, poopoo heads and stuff like that. Like my five-year-old does.

00:17:51.860 I mean, that's what these guys are doing. You know, when people, strangers who I've never met

00:17:56.620 will message me and they'll sling insults. They'll call me names. They'll just poke and prod. I'm like,

00:18:03.680 man, you're like a five-year-old and your vocabulary actually isn't very much better than my five-year-old,

00:18:09.000 but that's what's going to happen. And you're going to piss a lot of people off.

00:18:12.820 And if you're not okay with that, you're going into the wrong thing. All right. If you don't

00:18:18.180 want people to be pissed, like go, I don't know, go, go sell ice cream to people that like, that's

00:18:25.520 the only thing I can think of that isn't going to piss people off. Everything else is going to piss

00:18:28.740 people off. So you can cower and you could hide and you can shrink and you can worry about how, you know,

00:18:33.860 how everybody is going to feel. And what if somebody is offended? Yeah. People are going to be

00:18:37.140 offended. You know, I say things every day and I don't set out to offend people, but I say things

00:18:41.720 every day that people find offensive and I'm okay with that. You know, and I've also had a lot of guys

00:18:47.540 who are like, man, Ryan, every time you used to share things, I used to get so pissed off and I

00:18:51.620 thought you were a moron and a jerk and everything else. And the more I think about it, the more I

00:18:55.900 listen and the more I tune in, the more I hear what you're saying. It's actually pretty true. And I've

00:18:59.380 implemented this stuff in my life, but I had to be willing to rub people the wrong way.

00:19:03.200 And so what are your lines in the sand? And if you don't have them and you want to please

00:19:07.760 everybody, well, that's not going to work. Somebody asked me, cause I made a post about

00:19:12.560 this on Instagram, by the way, follow me on Instagram. Cause that's where I'm most active

00:19:15.980 and I'm very active over there. So I'll communicate with you guys. It's at Ryan Nickler. But the guy on

00:19:20.240 Instagram said something to the effect of, uh, you know, is it better to niche down? I think it is

00:19:26.780 because if you go so broad and so wide, it's just, it's boring. It's mundane. It's monotonous.

00:19:35.720 It's already been shared. You know, if I'll make a post about men, a lot of people will chime and say,

00:19:40.540 well, this applies to women too. Sure. Yeah, of course. Because I'm at the end of the day,

00:19:43.900 I'm talking about being a good person, but I'm talking to men. So the terms I use, the words I use,

00:19:48.940 the analogies I share, the way I communicate, the, the, the assertive nature of it is going to appeal

00:19:55.520 more generally to men. And I do it like that on purpose. So should you niche down? Yes,

00:20:01.780 you should niche down. Cause I don't want to be this milquetoast, bland, boring guy who, you know,

00:20:07.700 everybody's happy with, but nobody actually really knows. So the five people that listen to me are

00:20:12.680 very happy. No, I'd rather reach millions and millions and millions of people and have even

00:20:17.460 hundreds of thousands of those pissed off, but that's a better ratio than getting into five people

00:20:24.220 and them all being satisfied with you. Now I want to reach millions, hundreds of millions,

00:20:29.060 if not billions of people on the planet. And, and I know that if I'm going to do that,

00:20:32.820 that some people are going to dislike me and it's stupid stuff too. It's like, yeah,

00:20:37.540 I don't like the way your beard looks. I don't like your hat. I don't like the speed or the pace

00:20:42.520 at which you talk crazy stuff. And then there's more serious stuff. Like the, the, the,

00:20:48.300 the views I have on feminism, for example, or what it actually means to be a man or transgenderism.

00:20:55.740 And that pisses people off. Yep. That's my line in the sand. I made a post speaking of Instagram

00:21:01.340 the other day about these little crocheted, their, their little crocheted penises is what they are.

00:21:07.440 And, and whoever's making these things made them for transgender children. So they felt like they had

00:21:15.120 the right, well, you don't have the right anatomy. That's why you'd have to even crochet that it's

00:21:18.380 despicable. It's disgusting. And I, and I, and I had a lot of people say, Hey, you know,

00:21:23.340 Bravo for standing up and being bold. And I had a lot of people say, well, you don't know, Ryan,

00:21:26.480 this, I can't believe you, you would talk about this and you should be more sensitive. And if it was

00:21:30.360 your kid, no, this is my line in the sand. And if you don't like it, you can do one of a few things.

00:21:37.600 You can ignore it and stick around and, and enjoy the things that you, you know, do like,

00:21:45.040 or make you feel comfortable. Uh, you can, you can complain about it. I guess that's an option.

00:21:50.460 That's what you're doing, or you can get the hell out of here. And that's fine too. I don't care.

00:21:57.540 You know, people will always announce, Oh, you'd share that. I'm going to leave. Yeah,

00:22:01.660 go ahead. I don't care. I didn't even know you were here in the first place,

00:22:04.820 but you have to be willing to be bold and assertive and have lines drawn in the sand and

00:22:10.440 talk about the things you want to talk about in the way that you want to talk about knowing that

00:22:14.680 not everybody's going to see it the same way as you. And some people are going to be pissed

00:22:18.680 because they're immature little babies deal with it. All right. But you got to know the lines in

00:22:24.080 the sand. It's very, very important. And then niching down with that and everything else.

00:22:27.700 Number four, don't quit. Don't quit guys. Like, well, let me throw this caveat in here.

00:22:33.760 Don't quit as long as there's still enthusiasm and excitement about it. So let me share a quick

00:22:39.280 story. A lot of you guys have heard the story. I had been doing financial planning for roughly eight,

00:22:44.180 nine years and I had started order of man in 2015. And so I was doing my financial planning practice

00:22:49.780 that I owned during my regular hours. And then I was doing order of man in the morning, lunch break

00:22:55.300 and the evening and order of man start started to grow and gradually take over some time with my

00:23:01.080 financial planning practice. And I remember one day in particular, I get a text or a phone call on my

00:23:07.200 phone. And I grabbed my phone and I look at it. And I just remember just thinking,

00:23:12.420 I do not want to talk with this person. And it had nothing to do with that client.

00:23:18.920 It had nothing to do with that individual. It just, I just didn't want to have the conversation.

00:23:25.020 I was so sick and tired of talking about money and debt and investments and the stock market and real

00:23:31.960 estate. I just didn't want to talk about it anymore. And my clients hired me as a fiduciary. It was my

00:23:39.220 responsibility. I was, I was obligated, legally obligated to do what was in my client's best

00:23:47.260 interest. And at that point I realized I'm no longer doing what's in my client's best interest.

00:23:54.000 And I'm going to move from the financial planning practice to order of man full-time. And I ended up

00:24:01.580 selling my financial planning practice and I had to call every one of my clients and tell them what

00:24:05.900 I was doing and how it was all going to work and the transition and it ended up working out well.

00:24:10.780 The reason I share that with you is because there actually is a time and place to quit.

00:24:15.440 Contrary to popular opinion. Oh, you should never quit. Don't, don't quit. Never quit. No,

00:24:19.940 there's times where you should quit. If your heart and mind are no longer in it, you should consider

00:24:25.020 quitting, but you got to be careful because sometimes your mind will deceive you. Your

00:24:29.800 heart will deceive you. You'll have a bad day and think, well, I guess this is just not meant to be.

00:24:33.620 No, it just means you had a bad day and we all have shitty days. Okay. That's just the part of it.

00:24:38.920 And some people say, well, I guess if I have a bad day or it doesn't, things don't go right,

00:24:42.280 then I'm on the wrong path. No, it just means you're a human. And sometimes life sucks.

00:24:47.020 Even if you're on the right path, you're on the perfect path. And I am,

00:24:49.940 I feel like I'm on the right path right now, but that doesn't mean that life is always sunshine and

00:24:56.600 rainbows. Really what it means is that in spite of it being a shitty day to, in fact, today is one

00:25:06.320 of those days for me, in spite of it, I've found meaning and satisfaction, fulfillment in that

00:25:13.920 suffering, in that pain. And pain is the price. It's the price that you're going to have to pay.

00:25:20.780 And are you willing to pay it or not? Are you willing to suffer? Probably not physically,

00:25:28.720 but mentally, emotionally, every day, rollercoaster for me, ups and downs and highs and lows,

00:25:33.740 success and failure and everything else in between. But my heart is still in it. My mind is still in it.

00:25:39.920 I'm still excited about it. I'm still engaged about it. It still has my attention. And because I'm

00:25:46.600 still passionate about what I'm doing, it's not time to quit. But if there ever came a point in time

00:25:53.020 where I was exhausted with it, I didn't find value in it, and it was just, it was more of a chore and

00:26:00.660 it became a trend, that's the point. Because outside of that, don't ever quit. Just maintain

00:26:08.300 focus, keep going, make small incremental progress as you go. You're going to eventually win. You're

00:26:17.000 going to figure some things out. You're going to lose and succeed and fail and win and trial and

00:26:22.880 error. And some things are going to work and other things aren't. And you're going to start to

00:26:26.620 navigate through this path. You're going to find, I had a neighbor who came and knocked on my door

00:26:32.920 the other day. And he said, Hey, Ryan, we're going to build a snowmobile trail down the lower end of

00:26:38.920 our property. And it butts up to yours. And I'm wondering if we can cut that trail through this

00:26:43.860 part of your property and meet up with the bigger snowmobile trail. And I said, well, yeah, let's go,

00:26:49.160 you know, let's go take a look and see what we're looking at here. There's a point to the story,

00:26:53.200 by the way. And so Tony and I were walking through the thing and none of it was cleared or cut and

00:26:58.880 it's springtime here in Maine. And so everything's just lush and green and filled and there's trees

00:27:04.260 and shrubs and bushes and ticks everywhere. So we're walking through and we're trying to like

00:27:09.460 figure out, okay, well, we went this way and this part got swampy. And so we kind of backtracked a

00:27:13.940 little bit and went this other way. And that way had a bunch of thorns and thistles. And so we

00:27:17.660 ducked under some things and went around some others and moved this way, backtracked a couple of times.

00:27:22.320 And we kind of worked our way through the path that we thought would work. Well, this is a perfect

00:27:28.200 analogy for business. This goes back to actually point number one, just starting. You just got to

00:27:33.320 pick a starting point. You know, we were on his property, very well maintained and it was all

00:27:37.040 mowed. And we got to the edge where it was forest and thicket. And he's like, I don't know, let's just

00:27:41.820 go right here. That's exactly right. Let's just go right here and see where it takes us and figure out

00:27:45.920 if this is the best spot. And we navigated and it took us a little time. We got scratched up. I picked

00:27:50.520 a few ticks off me during the adventure, but we figured it out because we went. If we never went,

00:27:57.140 we just sat on the sideline. We never would have figured it out. And so don't quit. Just keep

00:28:03.260 working through, just keep finding your ways. And eventually you're going to find a way and it's

00:28:06.860 going to work for you. Okay. All right. Last point here I want to make with you is that you need to

00:28:13.580 experiment. And this kind of ties into what I was just talking about. You need to experiment.

00:28:17.040 I call it tuition payments. I learned that from my friend, Pete Roberts. So many kids will spend

00:28:23.260 50, 60, 80, $200,000 on schooling or more. And they'll come out of school and they'll have all

00:28:32.260 this education, no practical application necessary of it necessarily, but they'll have the education

00:28:38.640 and they're okay with strapping themselves with, like I said, 50, 60, 100, $200,000 worth of debt with no

00:28:44.520 real knowledge of how it's going to work in the real world. Well, what if you did the same thing

00:28:51.620 with your business or a movement and decided that you're going to pay tuition, but you're going to

00:28:55.760 apply it practically, pragmatically. There's things that I've done that have cost me money. I've bought

00:29:01.480 too much merchandise or not enough merchandise. Or I one time created a shirt that was very similar to

00:29:08.960 another companies and they came after me and I pulled those shirts out. And so I had like two or

00:29:13.800 300 shirts that were basically just dirty rags I could use around the house. And I've experimented

00:29:19.760 with different elements of the podcast and some really resonated with people and others just flopped.

00:29:24.080 And so I pivoted and changed and adjusted. And so if you come at it with the mentality of not

00:29:29.140 everything has to be perfect, but you're just testing the waters. I know a lot of you guys know,

00:29:33.820 since we were talking about events earlier, our main event and our legacy event, that the very first

00:29:38.780 uprising event, which we probably will do one of those in 2022. So stay tuned for that. But our

00:29:44.680 very first uprising event, we didn't have a single person register. And I had put a sizable deposit on

00:29:50.760 a lodge that we were going to be doing it at. Well, I lost some money. Then I went back to the

00:29:56.860 drawing board and I figured out how to tell a better story, how to articulate a message that would

00:30:02.200 resonate a compelling reason for men to show up. And we sold the first one out or I should say the

00:30:08.140 second iteration out because the first one flopped, not a single soul registered. The next event,

00:30:13.220 we had 20 guys there and we call ourselves the terrible 20 because I was willing to experiment.

00:30:19.600 And I was willing to put my money where my mouth was. A lot of guys will talk tough and tell themselves

00:30:24.060 how great they are and wonderful. And they're willing to do all these things. And then when push comes to

00:30:28.580 shove, they won't back it up with their mouth or their actions or, excuse me, not their mouth,

00:30:33.380 their money or their actions. You got to be willing to do that. You got to put your money where your

00:30:39.940 mouth is. And if all you're going to be is just talk and tell everybody how great you are and try

00:30:44.860 to convince yourself that you're great, but not really do anything about it, then this is the wrong

00:30:48.640 line of work for you. Trying to motivate and inspire people and create a movement and rally people

00:30:53.100 together isn't going to work. You got to be willing to lose. There's an element of risk.

00:30:58.120 And I think more men generally are more prone to, prone is maybe not the right word, but more

00:31:05.980 likely to be willing to step into risk. But some of you guys are so risk adverse that if there's any

00:31:12.520 sign at all of potential loss, financial, emotional, time, energy, you won't even move.

00:31:20.160 Move. And be honest with yourself about that. If you're scared to the point where you're not going

00:31:26.820 to move, then just stop thinking about it and just drive on with your career and be happy and

00:31:31.700 satisfied and fulfilled and good in that. And there are people out there who make great employees,

00:31:38.000 for example. I personally have friends who are employed by organizations and they get their annual

00:31:45.040 raise and they clock out at five o'clock and that's what they want.

00:31:49.400 And I don't think less of those individuals, but if you say you want to create something different

00:31:54.260 out of your life and you want to start a business, you want to start a movement, you want to inspire

00:31:57.740 people, you want to create your own schedule and your own work and be creative like I do.

00:32:03.680 That's how I feel. Then know that it's going to, that you're going to get kicked in the teeth from

00:32:08.140 time to time. And it's going to be expensive and it's going to be time consuming. And there's going

00:32:13.140 to be nights where you're not going to sleep. And you're probably going to drive your wife nuts

00:32:17.120 because you're running all these ideas, pastor. And, and it's scary. Look, I'll give you another,

00:32:22.860 another example. We're considering starting something new. I'm not going to disclose a lot

00:32:28.500 right now, but starting something new, not to replace what we're doing here, but to add to what

00:32:32.460 we're doing. And I, I am brokering a deal with somebody who owns a domain, a website domain that I

00:32:41.760 want to own. And this individual wants a lot of money for it. And I'm very close to just pulling

00:32:50.460 the trigger on it. You know, five years ago, I'd be like, I'm not going to do that. I'm going to pay

00:32:54.780 eight bucks or a hundred bucks a year or whatever for a website. And now I'm thinking, well, okay,

00:33:00.420 here's what they want. I can make that back. And you know what? I might not be able to,

00:33:05.620 it might be a horrible investment, but it won't be because I have faith in myself.

00:33:11.240 And if it doesn't work out, we'll work. We'll do something else. We'll figure it out as we go.

00:33:14.800 Like I was talking about earlier. But you got to be willing to, to, to put your balls on the line a

00:33:19.740 little bit. And I'm willing to do that. And you'll learn and great. Gradually you'll make bigger risks

00:33:26.100 and because they're not going to be as risky, you know, investing in this is not as risky as it would

00:33:30.440 have been five years ago. Cause I've proven some things, but it's all about experimentation.

00:33:34.080 And I'm good with that. If it flops, okay. I learned something new. Yeah. I failed at it,

00:33:38.120 but I also learned how not to do it and got myself some feedback for how to do it next time.

00:33:43.660 So guys, I want you to start. I'm not threatened by anybody who comes to me and says, Hey, you know,

00:33:48.220 Ryan, I don't know if I should ask you. I'm considering starting something like you. And

00:33:51.660 I don't know. My answer, my answer is go for it. You should do it. If you have a desire and it's in

00:33:57.760 your heart and you have a desire to do something similar to what we're doing, then yeah, I think you should.

00:34:01.600 Okay. So here's five tips that'll help. So do it, start, get it going. It's not going to be easy.

00:34:13.140 It's not going to be fun. Always. It's going to be fun a lot. It's not going to always be fun.

00:34:16.200 It's not going to always be comfortable. It's going to be a roller coaster, man, ups and downs and

00:34:19.920 highs and lows. And some days you're riding on cloud nine and other days you feel like you're

00:34:23.780 wallowing in pig shit. Welcome to doing something meaningful. Let me recap and then we'll close it

00:34:31.840 out. Think about that this weekend, what you can do, how you can get started. Number one,

00:34:35.580 just start. All right, just get started. Number two, don't plagiarize. I was going to say copy.

00:34:40.840 It's not copy. Don't plagiarize me or anybody else. Mimic what works and then put your own spin and your

00:34:46.520 own flair on it. Number three, know your lines. What lines in the sand? What are you going to talk

00:34:50.340 about? What are you not going to talk about? What are you willing to be the bad guy about?

00:34:54.540 What are you willing to piss people off about? Not intentionally, but just because this is what

00:34:58.360 you believe and people see it differently than you. Number four, as long as your heart and mind

00:35:01.700 are still in it, don't ever quit. Just keep going even through the bad days, especially through the

00:35:05.440 bad days. And number five, experiment. Give yourself permission to mess up. Experiment, lose some money,

00:35:11.660 lose some time, lose some energy because it is an investment. It's a tuition payment and it will yield

00:35:15.900 results. All right, guys, let me know how it's going. Shoot me a message on Instagram.

00:35:19.580 Shoot me your website or your podcast or whatever you're doing. Let me know what you're thinking and

00:35:24.820 I'll do my best to get back with you. It's becoming increasingly difficult as we continue to grow,

00:35:28.920 which is a blessing and a curse because I do want to talk with you guys and I value what you have to

00:35:33.180 say. So keep going. If you have this idea and you have this goal, get after it. I'll help you the

00:35:41.160 best way I can. But I think if you follow these five tips, it's going to get you off the ground and

00:35:45.360 get you some early success, which is what you want. All right, guys, we'll be back next week.

00:35:49.160 Until then, go out there, take action and become the man you are meant to be.

00:35:53.120 Thank you for listening to the Order of Man podcast. If you're ready to take charge of your

00:35:57.320 life and be more of the man you were meant to be, we invite you to join the order at orderofman.com.

How to Create an Inspiring and Profitable Men's Movement ｜ FRIDAY FIELD NOTES

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