Order of Man - Intentionality in All Things, The Spectrum of Nice Guy vs. Asshole, and How to Move From Ordinary to Extraordinary

00:00:00.000 You're a man of action. You live life to the fullest. Embrace your fears and boldly chart

00:00:04.980 your own path. When life knocks you down, you get back up one more time. Every time.

00:00:10.440 You are not easily deterred or defeated. Rugged. Resilient. Strong. This is your life. This is who

00:00:17.160 you are. This is who you will become. At the end of the day, and after all is said and done,

00:00:22.700 you can call yourself a man. All right, Kip, what's going on? Looks like you've got the memo

00:00:27.260 of wearing the blacked out order a man original shirt. So I'm glad to see you got my email this

00:00:34.200 morning on that. I like the OG shirts. They're my favorite. The number one selling shirt that we

00:00:40.800 have in the store is it's actually this shirt, but it's the green version. The green one sells.

00:00:45.940 It was the very, no, it wasn't the very first shirt. It was the third shirt that we came out.

00:00:50.700 We call it the original. You have the second shirt that ever came out.

00:00:55.880 Yeah. The brotherhood, the brotherhood where it's down the back of the spine.

00:00:59.800 There's actually one more shirt before that. And it's, it looks kind of like this one that we have

00:01:05.920 on right here. But if I remember correctly, it's like a gray heathered shirt. And then it has the

00:01:11.560 old logo where it doesn't have order a man around the side. And it's like yellow because the company

00:01:17.580 that did it for us got the colors wrong. And it was one of those gilded shirt. It was the same shirt

00:01:22.680 that you'd give out if you, uh, if you're putting together a local or a church, like 5k that everybody

00:01:30.340 gets. And they're like, this is stupid. And then they throw it away. They use it as rags square.

00:01:34.640 Yeah. It's like square and rough cotton. Yeah. Yeah. So I have seen one of those floating around. Um,

00:01:43.040 but, uh, there aren't very many of those. There's probably only one, maybe one in circulation as of

00:01:48.500 right now that I know of. Yeah. Well, and I have two of the brotherhoods because as yeah. And it's a,

00:01:55.900 it's a testament to quality from your perspective. So I got one and, um, it had a slight tear

00:02:03.800 on the backside of the sleeve and what that hymn is. And it is a small little tear, like, you know,

00:02:11.420 the, the, I don't know, the threads came undone or whatever. And I messaged the store and said,

00:02:17.760 Hey, I got the shirt or whatever. Do you want me to send it back? And then you or Brecken just

00:02:22.220 sent a brand new shirt. So I kept both once for the gym and the other one gets tucked away for

00:02:27.880 like, you know, special occasions. Nice. But I have to go on a date with your wife. Cause I don't

00:02:33.460 care. Yeah. I'm like, yeah, it's the gym. When your wife wants to go on a date or you have a church

00:02:38.360 baptism to go to, you bring out the special occasion brotherhood shirt. Got it. Totally. Totally.

00:02:43.780 Yeah. I meet with a church leaders and I'm like, Oh, suit and tie. No, no, no. I wear the OG.

00:02:48.680 Yeah. Right. That's right. Well, good, man. Well, um, let's get to some questions. These

00:02:53.840 ones are coming from our exclusive brotherhood, the iron council, which at this point is closed.

00:02:58.600 So if you are interested in what we're doing, uh, you can go check it out. There's video still up

00:03:03.060 there. And then you can join an email list to get notified when we do wake up, uh, not wake up,

00:03:09.060 when we do open up the, uh, we wake up. I don't even know why I would say that when we open up the

00:03:14.860 iron council. Yeah. Yeah. So stay tuned. And when it does get open, you guys need to act because we're

00:03:20.960 not going to just keep it open all the time. That's right. Yep. That's right. Okay. All right.

00:03:25.240 Sounds good. So to learn more about that iron council, go to order man.com slash iron council.

00:03:30.780 First question, Bobby, Katie, if you could pick one of the four quadrants that changed your life

00:03:40.420 more than the other three, which one has it been? Uh, calibration, hands down calibration. And I'll,

00:03:47.380 and I'll tell you why it's calibrate. Well, let me back up guys. We have four quadrants that we deal

00:03:51.760 with in our lives. So we have calibration, which is getting right with yourself, mentally, emotionally,

00:03:56.520 spiritually. You have connection, which is the relationship we have with the others. It could

00:04:01.080 be an intimate relationship with your wife, for example, or a relationship with your children,

00:04:06.560 colleagues, coworkers, family members, neighbors, et cetera, uh, or business partners. Even that might

00:04:11.160 be a connection you want to make. The third is condition. So that's your physical health health.

00:04:16.220 And that includes sleep and strength and stamina and cardio and nutrition and everything that goes into

00:04:21.920 your physical wellbeing. And then we have contribution, which is becoming a

00:04:26.480 man of value. Now we loosely tie financial, uh, in, into that calibration or excuse me, into the,

00:04:34.360 um, uh, contribution contribution. Thank you. Into the contribution quadrant, because the more

00:04:40.160 valuable you are in society or in your career, the more money you're inevitably going to make.

00:04:45.240 So we, we include the money situation into there, uh, very easily. I think men focus on the

00:04:51.120 condition quadrant and the contribution quadrant. They focus on money and fitness generally easily

00:04:57.540 measured. Yeah. Very simple. Right. And it's not always easy to make more money. It's not always

00:05:03.220 easy to get in shape, but it is very simple. And most of what we hear in society is directed towards

00:05:09.000 those two things. Like just make more money. And every podcast you listen to every Instagram account

00:05:14.200 you're following is all about body and finances. So, and there's nothing wrong with it, but I want

00:05:21.100 to be a more well-rounded man and I want to cover those angles. But for me, the biggest thing is

00:05:26.620 learning to focus on myself because I have been conditioned just like you have Kip and everybody

00:05:31.000 else who's listening to serve other people, to be all in and with your family, to worry about the

00:05:37.120 money, to worry about the body and the physical fitness. Again, all that stuff is good, but if you

00:05:41.300 can't take care of yourself, then you're never going to be able to do those other things for any

00:05:45.600 sustainable period of time. So I really, really had to learn how to focus on myself, how to get right

00:05:53.540 with my mind, the right mindset, um, get square with my emotions and understand where, what the

00:06:00.480 appropriate relationship with my emotions was, and then how to respond and react to those emotional,

00:06:05.840 uh, feelings that I get. And then also to lock in the spiritual realm of things. So that's a very

00:06:13.800 easy one for me. It's, it's, it's always been calibration is the number one, uh, quadrant for,

00:06:20.820 for me. That could be very different for everybody else too, by the way, just because I say it's number

00:06:24.740 one for me, you know, if you're a hundred pounds overweight, maybe really right now, the biggest

00:06:30.860 quadrant that you can deal with is the condition quadrant. And the beautiful thing about this is that

00:06:35.300 it doesn't really matter where you start. If you're a hundred pounds overweight right now,

00:06:40.320 and you start and you heavily focus on the condition quadrant, that's going to improve.

00:06:45.160 Of course, it's going to improve your calibration quadrant. Of course, it's going to improve the

00:06:50.660 relationships you have with other people. Of course, it's going to improve your ability to

00:06:53.980 make money or to give back in the community. Of course. So it doesn't matter where you plug into

00:06:58.620 the system, just get plugged in. And then it's all very interdependent. Meaning if you improve in one

00:07:05.020 area, you're going to improve in another. If you slack in one area, it's going to have negative

00:07:09.980 implications in the other areas as well. Yeah. Yeah, for sure. Yeah. I actually would agree. I

00:07:16.700 think that that quadrant is probably the most important for me as well. Mostly because, well,

00:07:20.720 actually, let me say it this way is the one that requires more intentionality on my part and thus

00:07:26.840 more important. And it's really on the spiritual side. It's really easy to get wrapped up in life and,

00:07:34.260 oh, work's going well. Health is good. That whole life after death, spirituality thing,

00:07:40.280 I could push that off a little bit. I got some time. And so that's an area that I need to work

00:07:47.140 on more. Thus, it's the one that I think has the largest potential impact and probably the one that

00:07:53.100 I procrastinate around that I probably shouldn't. Which is a pretty good indicator that that's the

00:07:58.180 area you need to focus on. I woke up this morning and every single morning, we're recording this

00:08:04.000 Monday morning. I do my battle planner every single morning without fail. And I woke up and I wrote down

00:08:10.640 the things I needed to get done. And I just looked at that list and I knew instantaneously which ones

00:08:15.060 I was going to procrastinate on. I knew it. I'm like, this is what I'm going to drag my feet on.

00:08:19.880 And those are the ones I've been working on first this morning up into this recording.

00:08:23.080 Yeah. Because that's a pretty good indicator. You know, Kip, you said something else too. You said,

00:08:27.700 that's the one I need to be most intentional about it. But if we break this down even further,

00:08:32.480 let's take the condition quadrant. And this is one area that I'm both really good in and in other

00:08:38.300 aspects of it, I'm not so good in. So with condition, it would be very easy for me to write

00:08:44.760 down workout five days a week. Okay. I already do that. But like, I don't need to win it. Yeah.

00:08:51.900 Right. I don't need to be coerced or coaxed or manipulated into working out five days a week

00:08:56.680 and then consider that a win. That isn't a win for me. I'm already winning in that avenue.

00:09:01.260 Now, cutting out the processed sugars and not eating so much, that's where I need to focus on.

00:09:06.900 Because late at night, I want a snack and I want to eat everything in sight. And that's where I lose

00:09:12.320 my gains when it comes to the condition quadrant. So it's not about what you're already doing.

00:09:18.480 Kip, maybe you're better with the nutrition side than I am. Well, if I'm measuring myself to you,

00:09:23.760 then I'm not actually improving in the way that I need to improve. So just because you happen to

00:09:28.260 have some things in lock doesn't mean you get to check off the box. No, you got to actually figure

00:09:32.940 out the things that you don't have dialed in and you need to focus on those. Yeah. Right. Exactly.

00:09:38.020 Yeah. Good point. You're like a little gremlin at nighttime trying to eat some food before bed.

00:09:42.920 All of it. Chips, salsa, sandwiches, burritos, leftover meatballs, like whatever's in the

00:09:51.560 refrigerator is I'm going to eat it. 10 PM. You're like, yeah, it is. It's about nine o'clock,

00:09:58.340 maybe 10, you know, kind of winding things down. Kids are in bed. I'm like, I'm not even hungry

00:10:04.200 as much as I'm bored. Yeah. Yeah. Munchy. Yeah. Munchy board. Cause I might not eat like,

00:10:11.420 I don't know how many of you guys do this, but I don't eat breakfast and it's not because I'm

00:10:15.320 intermittent fasting. It's because I'm like ready to work. You know, I get up, I train two or three

00:10:22.420 days a week in the mornings. Uh, and then I get home and I shower real quick and I'm straight to

00:10:27.840 work. Like I don't have time for breakfast, lunch hit or miss. You know, if I've got a lunch

00:10:33.120 appointment, it's 11 o'clock right now. I think I have one more call after you. I may or may not eat

00:10:37.820 lunch today. Just depending on my schedule, I'm a hundred percent on dinner and I'm a hundred

00:10:43.320 percent on chips and salsa at 10 o'clock at night. I really need to dial back on that stuff.

00:10:48.920 That's funny. All right. Brett Godfrey being a manager, what is the best way to motivate and

00:10:55.860 keep employees in this strange COVID time? It's hard to get new employees and our company is on the low

00:11:01.720 end of the pay scale with no change of that policy in sight. So if you're on the low end of the pay

00:11:09.840 scale, I would imagine that maybe it's an entry-level position and that's okay. By the way, you know,

00:11:15.240 I think about Burger King, which is my very first, what I would call real job where I was working for

00:11:20.280 somebody else, not my stepdad sweeping the floors of his cabin cabinetry shop. So that's like

00:11:27.400 a temporary position. And I knew that like there was no, they knew that. I knew that everybody knew

00:11:34.320 that like, you're not supposed to be flipping burgers until you're 40 years old guys. And now

00:11:39.360 in society, it's like, oh, well you need to make a livable wage at Burger King. Bro, you're flipping

00:11:45.260 burgers. You should have elevated beyond that. And I'm not saying that's dishonorable work. That's

00:11:52.240 honorable work. If you're working, that's honorable work, but no, you're supposed to elevate yourself.

00:11:56.420 You're supposed to develop new skillsets and get better. So you're not just flipping burgers

00:12:00.900 and dumping greasy fries in the, in the, in the oil. Like you, you should be doing more at some

00:12:06.300 point. Yeah. So maybe, and I don't know, I don't know the job, but maybe you're not paying well and

00:12:12.400 it is an entry-level position. And so here's what I'll see you guys do is they'll pretend that it's

00:12:19.360 something greater than it is. Like you see this with McDonald's signs, you go into McDonald's,

00:12:25.420 like come work for a competitive environment and learn how to be an amazing, but it's like,

00:12:31.360 really? Like it's McDonald's. And if you just build it as McDonald's, like, Hey, come make some

00:12:38.820 money so you can take your girlfriend on a date, put some gas in the car and learn some skills that

00:12:43.840 you can improve on and get a better job in a year or two. I think McDonald's would have an easier time

00:12:48.400 getting people hired than trying to build it as some like career aspiration.

00:12:53.460 You become a astronaut, you know, but we, but look, but just like play it for real. So I don't

00:13:02.560 know your position, but I would say, and you can make that funny too. Like, Hey, we know you're not

00:13:07.560 going to be here forever, but you got to be somewhere right now. So it might as well be here

00:13:11.680 and we'll give you what you need so that when you're ready to move on, you'll be completely

00:13:15.960 ready and ready to do that. And just know, know your position, know where it is outside of that,

00:13:23.500 know what your employees want. You know, do they want to just come in and work nine to five? And by

00:13:29.000 the way, that's okay. I had Pete Roberts on a week or two ago. He talked about, gosh, I'm going to

00:13:34.980 forget it now. He said renter. He said three things. There's renters. There's owners. There's one

00:13:43.560 more. I I'm drawing a blank right now, but there's renters and owners in life. And some people,

00:13:47.640 I think he said squatters. That's what it is. Squatters, renters and owners. So squatters are

00:13:53.440 coming in and he was talking about in the context of a business, but a squatter is going to come in

00:13:58.060 and do the bare minimum to get by. They're going to, they're going to play the victim card. They're

00:14:03.180 going to try to squeak out every little dollar they can without having to do any work at all. Like

00:14:07.060 they're the victims, right? And they're trying to get everything for nothing. A renter is somebody who

00:14:11.640 is going to come in. They're going to do a good job. They're going to do their job. You're going

00:14:15.900 to have to line them out and everything you tell them to do, they're going to do exactly. And they're

00:14:19.220 going to clock in right at the right time. They're going to clock out right at the right time. They're

00:14:23.240 not going to stay around longer. They're not going to think about it on the evenings and weekends.

00:14:26.680 They're just there to do a job and that's fine. And then you have owners and owners aren't

00:14:31.220 necessarily the owner of the company, but somebody who comes in and owns their position. So

00:14:36.220 they're thinking about it in the evenings. They're thinking about new ways to improve and

00:14:41.560 get better and make things more efficient and develop new strategies. And they're going to

00:14:46.680 come in. They're going to maximize their time. They're going to put in extra time. These are

00:14:51.200 owners. And you don't want squatters, of course, but renters serve their purpose. Owners serve their

00:14:59.100 purpose and acknowledge who they are, acknowledge what they want, have conversations about what their

00:15:03.660 goals and objectives and desires are, and then help them meet that through the work that you offer.

00:15:08.360 You know, don't, don't think of it just as a job. Think of it as an opportunity for this person to

00:15:13.960 grow as a human being. And the more you can acknowledge that, the more you can cater your

00:15:17.820 training, your conversations, the tasks that you're assigning them, because you're going to assign

00:15:23.460 different people, different tasks. And then you're going to filter all of the conversations

00:15:27.700 through the lens of the things they want. And they're going to start making those connections

00:15:31.720 and really feel empowered for being there, whether they're a renter or an owner. It doesn't really

00:15:37.280 matter as long as you're focused on them and what they want.

00:15:40.700 Yeah. The only thing I'd add, Brett, is like hop online. There, it is a known fact. There are

00:15:46.320 intrinsic motivators that, that are more important to a lot of people than just their salaries.

00:15:52.720 And, and depending on the profession, right. I get that this would be different than,

00:15:56.520 you know, Burger King, you know, entry-level positions versus professional services. But we do

00:16:02.500 the same thing. We have A players and we have B players. C's, we got to get rid of. B's and A's,

00:16:08.860 we, we need to understand their intrinsic motivators, just like a love language. What makes them tick,

00:16:14.420 right? And sometimes it's working with people they love, being empowered, having flexibility of

00:16:20.820 schedule or creativity or being communicated to. You would be so surprised how many employees

00:16:26.800 just want to be in the know and just want to have a seat at the table to, to voice their opinion.

00:16:32.560 And so we need to be mindful of those things. And then to what you're saying, Ryan is like,

00:16:36.680 what's their plans above and beyond the job. So then that way you can use the job as a tool to

00:16:43.040 progress them in life period, whether it involves you or involves the company or not, right? Like

00:16:48.680 understand where they're going so you can play an active role in their growth and help them,

00:16:54.240 you know, and, and that's the payoff, right? That's, that's why they're sticking around is

00:16:58.160 because the company is investing in them at the same time. Yeah. It's the, uh, it's the concept

00:17:04.000 that I really like of being a servant leader. You know, you are a leader in the capacity you are,

00:17:08.880 if you weren't, you wouldn't be asking this question. I'm sure you're, you're an owner,

00:17:12.160 you're not a renter. So serve lead, you know, a lot of people think that means put yourself at the top

00:17:18.280 and you have all these people work for you and they're beholden to you. No, it's actually the opposite.

00:17:23.620 You're beholden to them. Yep. You know, you, you brought them on, you, you, you have an obligation

00:17:28.780 to serve them, to lead them, to help them, to inspire them, to get them to a place they could

00:17:33.300 not have imagined going on their own. And the sooner you realize that, that, that your job is, is just,

00:17:39.360 it's a part of life, but it's an integral part of life and it's interconnected with everything else

00:17:45.140 they have going on in their lives, man, the better off everybody's going to be. So serve them,

00:17:51.280 lead them, inspire them and know what they want outside of just the job, know what they want as

00:17:56.800 human beings. For sure. Daniel LaPointe, he had a similar question. I don't know if you'd add

00:18:02.420 anything to, to Brett's question, but what value do you, your business or yourself have to offer

00:18:08.060 new employees beyond salary and pay? Yeah. So Daniel's saying that's a question he should ask

00:18:14.220 himself. Yeah. Yeah, for sure. Yeah. And if you can't answer that, okay, well, that's the problem,

00:18:20.640 right? That's the problem right there. Well, and, and when I, when I was at that muster or something,

00:18:25.360 I really liked, and it's a good mentality is one of the questions they had like a Q and a section and

00:18:30.480 someone comes up, you know, and you can imagine how Jocko would reply to this in Jocko's persona and,

00:18:37.680 and language, you know, but someone goes, Hey, I I'm having a hard time. And by the way,

00:18:41.860 this is a major problem for us right now. My people are getting poached. Like there is no

00:18:46.600 tomorrow. Salaries have skyrocketed and everybody's mad scrambling for the same resources. It's, it is,

00:18:54.000 it is a tough, at least in our industry, this is a kind of a tough time, but what a great opportunity

00:18:59.620 actually that we have to sure up what kind of company we are and how we show up in the industry

00:19:05.160 and not have it be about just salaries. You know what I mean? But, but nonetheless,

00:19:08.760 one of the questions was like, Hey, I can't, I can't hire new people, right? They're always going

00:19:13.240 with the, the higher offers from some other company. And Jocko's question to him back to him

00:19:18.820 was, why would you want someone to work for you just because you pay more? Like you want someone

00:19:25.440 seeking you out because of the kind of company you are, because how you guys show up because of your

00:19:32.280 culture because your dynamics within the org salary should be a consideration. But, but if an employee

00:19:38.880 doesn't come work for us, just because they got 10 grand more offer somewhere else, you probably

00:19:45.000 don't want them, or you need to sure up how you're showing up as a company that the only reason why

00:19:50.560 people are considering working for you is just because you offer more salary because that's not

00:19:56.300 the right, you know what I mean? There's a big difference between someone that's going to work for you

00:19:59.680 because you pay more versus they want to work for you because of the kind of company you are.

00:20:05.580 Yeah. But let's not, let's not pretend that that salary isn't important, you know? And so like,

00:20:10.720 if you're choosing between company A and company B and both have equivalent cultures, I'm going to

00:20:15.520 choose company A that pays me more money. So, but here's an interesting thing here. If you are a culture

00:20:23.440 of excellence, a culture, these high performers want to be part of what's going to happen over the

00:20:30.600 long haul is you're going to actually make more money and you're going to be able to afford paying

00:20:34.320 better salaries for people. Totally. Totally. And a good sign of this is when we're in the hiring

00:20:40.860 process and someone goes, Hey, I'm getting a higher offer over here, but I really want to work for you

00:20:46.580 guys. Like, and then they actually have the conversation. That's a good sign. Cause then

00:20:51.840 you're like, okay, like they're trying to figure out how do they work for you, but still meet the

00:20:56.940 requirement of what they wanted to make salary wise. When they don't even have that conversation,

00:21:00.980 that's not a good sign. They're just running for the dollar. Well, and, and for that individual

00:21:05.740 as a business owner or whoever's in charge of HR or whatever you, you better have an answer to the

00:21:11.700 question of upward mobility. I think, because generally speaking, I think high achievers are

00:21:16.580 going to want to move. They're going to want to be mobile. And I'm not saying from company to company,

00:21:20.100 I'm saying they're going to want to get better. They're going to want to make more money down the

00:21:23.020 road. They want to progress opportunities. Yes, exactly. So if you're like, well, you know,

00:21:28.460 yeah, you can make a hundred grand over here, but with that other company, you're going to make

00:21:31.400 120 and you can't answer the upward mobility question or the culture question. You're screwed.

00:21:36.900 Like you're never going to get that person. Yeah, for sure. All right.

00:21:41.320 Andrew Workman, when looking to change career paths from a corporate eight to five to self-employed

00:21:47.500 small business owner and entrepreneur, what are the metrics you would suggest tracking and

00:21:52.820 quantifying to prepare? And with no business to sell for an influx of cash or stopgap, do you dump

00:22:01.220 money into savings and give yourself time or do you dump money into the venture to boost output and profit?

00:22:06.240 I guess it really depends on your background. So for me, I didn't really have anything to draw upon

00:22:13.860 when I left my financial planning practice and started doing order of man full time,

00:22:17.580 where I could say, if I dump in 10 grand of this, it's going to yield $87,500. I had no idea.

00:22:25.100 So I had no metric for that. So it really would depend what market you're getting into. If you're,

00:22:30.860 if you, if you know the space, this is also part of the reason guys, mentors are so important because

00:22:36.100 they can help you work through that in the absence of your own understanding, which I had, I had lots

00:22:40.440 of misunderstanding and, and, and miss expectations. And I didn't know what I was doing. So I had to

00:22:47.260 bring in mentors. So there's really two ways you can do this. Number one, there's, well, there's

00:22:51.700 actually more. The first one you can do is that you can replace your income entirely, right? So for

00:23:00.340 the sake of math, if you're making 10 grand a month, you could wait to leave that job until you

00:23:04.740 have something shored up over here, whether it's a new job or your side business is producing 10 grand

00:23:09.600 a month. I wouldn't personally do that because you're, it's going to take longer than it needs to.

00:23:15.800 And you're limiting your long-term growth because you're not moving over to this other thing that you

00:23:20.520 might be excited about. You could scale that back and you could, you could look at if you're

00:23:24.780 earning $10,000 a month, let's just hypothetically assume that your monthly expenses are $5,000 a

00:23:30.620 month. Okay. Then maybe what you ought to do is instead of worrying about making 10 grand a month

00:23:36.100 with your new ventures, now you're going to make $5,000 a month because you know that at least your

00:23:41.440 monthly expenses are covered. You may not have a whole lot of discretionary income after that,

00:23:46.020 but at least they're covered. You could even go more aggressive and here's how you do

00:23:50.440 that. Let's say right now with your side venture, you're making $2,500 a month right now in your

00:23:55.520 job, you're making $10,000 a month. You know, your monthly expenses are $5,000 a month. So there's a

00:24:01.680 discrepancy between what you're making in your side venture and your monthly expenses of $2,500.

00:24:08.560 Now, what you can do is you can look at your trajectory with your side business and you can say,

00:24:13.780 well, based on the growth that we're experiencing, it's going to take me, uh, about 12 months,

00:24:20.140 to, uh, achieve, $2,500, uh, extra in revenue per month. I hope, I hope I'm doing the math there.

00:24:30.540 Right. So what you could do is you could say, all right, so 2,500 times 12, uh, what's that? We'll

00:24:38.000 just say it's roughly 30,000, right? So you need to have $30,000 in the bank

00:24:42.960 because your monthly expenses are $5,000. Your income's 2,500. That's a discrepancy of $2,500

00:24:51.500 a month times 12 is 30 grand. So you need to have $30,000 set aside. And each month you need to

00:24:58.960 take $2,500 out to meet the discrepancy. That's, that's probably the way I would suggest doing it.

00:25:06.200 Yeah. What I, I remember in the early days, what I had to do is like back in what, how many leads

00:25:14.860 I'd have to have that got converted to opportunities. And what was my percentage of closing of

00:25:20.560 opportunities, the average project size, and then how long did it typically take to kick off said

00:25:27.180 project and, and see that revenue. That's a great way to do it. And you can do that out as a side

00:25:32.420 hustle to say, okay, I, you know, I can bring in, let's say 10 K a month with this many leads and

00:25:38.140 opportunities. This is my close rate. All right. So for me to quit my day job, that means I need this

00:25:43.940 many leads. I need, you know, 50 leads. I, and if I get the 50 leads on average, I'm going to close

00:25:50.320 this many of them. The average project size is this, but the thing that I did wrong in the early days

00:25:55.700 is not realize we're not have a realistic understanding of how much longer projects

00:26:02.240 always take. Right. It was always like, Oh, I got this project, you know, a hundred thousand

00:26:08.100 dollar project. Sweet. We made a hundred thousand. No, actually that project is going to take six

00:26:12.520 months. It's going to get drawn out. And then, you know, it's going to be broken up. Client might be a

00:26:18.360 net 90. So I'm not even seeing paid invoices for 90 days past the day. I may not even see the money

00:26:24.920 of that project until like nine months from now, you know, it's like, Oh shit. You know,

00:26:29.560 I better have a lot more cashflow than I realized. So I would really back in, figure out what money

00:26:35.180 you're making and back in, what did it take to get there? And then what are your margins on your

00:26:39.700 people too? That was the other thing in the early days was like, all right, if I have a contractor

00:26:44.440 and I'm paying a typical contractor rate, what was my profit margins on that resource? And this is

00:26:50.260 talking around professional services, right? Versus if I hired employees.

00:26:53.780 What kind of services, Kip? What kind of professional services?

00:26:56.080 It doesn't matter.

00:26:57.280 Yeah. Yeah. Make it dirty. Yeah. The margins were not that good. Yeah.

00:27:03.360 So, but yeah, professional services, but it's, it's some, what's one of those things where

00:27:09.160 there's economies of scale that kind of came into play and I had to realize what those economies

00:27:14.380 of scale were so I could project some revenues. Yeah. Well, and I think what you're hitting on here

00:27:20.620 is don't, don't be, don't be a little overzealous in this and, and assume that everything's going to

00:27:26.200 go according to plan because it isn't. Yeah. I would lean on the other direction. Yeah.

00:27:30.400 If you're going to start calculating this, like it's going to take longer, it's going to be more

00:27:34.180 expensive. Just know that's the case. Again, mentors, consultants, coaching, this all comes into

00:27:40.160 play. Here's another consideration too, Kip. Let's say right now you're, you're working 80,

00:27:44.720 20. So you're working 80% in your primary business as an owner, employee, whatever.

00:27:49.760 And 20% of your working time is spent in your side venture. There's nothing to say that you

00:27:55.700 can't flip that on its head. Right. So there might be opportunities where you think, all right, well,

00:28:01.080 like I'm in a pretty good scenario. I want to hedge my bet a little bit. So I'm going to go 80% with my

00:28:07.760 side venture now. And then I'm going to talk with the company I'm working with and say, Hey, you know,

00:28:12.440 I'm, I'm doing this thing over here and I'm going to go full-time, or I'm going to really put a lot

00:28:17.040 of time and energy into this. There may be opportunities for you to go part-time, especially

00:28:22.220 in this economy. Either you're going to leave or go part-time. They might just take you part-time

00:28:26.880 or maybe there's another, maybe you can be a consultant for that company. And now you're

00:28:31.600 contracting back to them. Exactly. So now you're, you're consulting them on a 20%, 25% basis just to

00:28:38.700 bring in some additional revenue while you ramp this up full-time over here. So

00:28:42.340 think about flipping that completely on its head too. That might be a, especially again,

00:28:47.260 in this market where people are hurting for, for great employees. If you go to an organization

00:28:52.120 and say, Hey, I'm considering leaving, but I would like to stick around for 20 to 30% of what I'm

00:28:57.020 working right now, they may just take you up on that offer. Totally. Especially you're the employee

00:29:01.620 that's killing it, right? If you're killing it at work. Yeah. You could go to your boss in most cases

00:29:06.380 and say, Hey, you know what? I got the side hustle I want to work on. It's really exciting.

00:29:10.360 Can I cut back? Without a doubt, they're going to go, yeah, totally makes sense. Like,

00:29:14.720 let me know how we can support you, you know, cause they want to see you win. So, yep.

00:29:19.920 Well, they may want to see you in and they don't want to see themselves lose.

00:29:23.560 And so your interests are very much in alignment in that scenario. And that creates a win-win for you

00:29:28.040 guys. Yeah. Yeah. Good call. All right. John Wells, what's this kind of, all these questions are

00:29:33.700 kind of like related. It's kind of funny. John Wells, what best practices do you suggest

00:29:38.740 implementing when starting a new business for marketing yourself? So practices around marketing

00:29:44.080 yourself when starting a new business. I really think you should spend a lot of time

00:29:48.060 thinking about who you want to serve specifically. And please, please don't say, I want to serve

00:29:54.460 successful people. Okay. Like I want to work with successful people. No shit. Okay. Like we,

00:30:01.240 we understand that. That's a given. Like I want to work with people who can, who have enough money to

00:30:06.140 pay me for my services. Okay. Got it. Check. It goes without saving. Yeah. Right. But people do that

00:30:13.900 all the time. They're like, I want to, I just want to work with like ultra successful people.

00:30:18.880 Okay. Who doesn't want to work with successful people? Of course you do. You need to get more

00:30:23.260 specific than that. So when I say, who do you want to work with? Who specifically do you want to work

00:30:28.580 with? Well, I just want to work. I want to work with men. Good. More specific. Are these divorced

00:30:35.080 men? Are they single men? Are they young men learning to improve in their careers? Are they men who are

00:30:40.720 looking into retirement? Are they men who want to start a new business? Like what, like, what are you

00:30:46.420 talking about? So get as narrow and specific as you can. And that's scary because what you're doing

00:30:52.300 with the first thing I'm telling you to do is you're disqualifying a lot of people in the market.

00:30:58.040 A hundred percent. That's exactly what you're doing. But here's the fear. Here's the unrealized

00:31:03.520 fear. Let's say your potential market is a million people because it's so broad and wide. So you're

00:31:11.600 like a million, I could serve a million people. Well, you're assuming those million people would even

00:31:15.720 want to work with you. You're assuming that if you talk the way you talk and speak the way you speak

00:31:19.860 and offer the services you do, that you're going to, you're, you're entitled to those million people

00:31:24.180 to be your clients. They're not even yours yet. Or alternatively, you could speak in such a way

00:31:30.600 because you're crystal clear on the small niched market of who you want to serve that out of the

00:31:36.720 million, maybe you whittle it down to a hundred thousand people and, and 50 of those hundred thousand

00:31:42.680 want to work with you because you are for the specific micro service that they need. And so

00:31:51.500 people will say, well, that's a million people I'm leaving on the tables. Zero percent of a million is

00:31:56.400 zero. 50% of a hundred thousand is 50,000. So which market would you rather work in? Any sane person's

00:32:05.660 going to say, I'll take 50% of a hundred thousand versus zero of a million. Exactly. So narrow it

00:32:12.520 down. Then start thinking about what services you offer specific, not to the million, but to the 10

00:32:19.300 or the a hundred thousand people, what specific solutions and why is it you who are uniquely

00:32:24.560 qualified to do that? Yeah. Unique selling proposition is what this is called typically in

00:32:30.420 industry. And then there's one other point. That's very, very important. You've got to plant

00:32:36.380 your flag. You have to plant a flag and you have to be willing to ruffle some feathers when it comes

00:32:42.700 to marketing. If you're so broad and so generalized and so watered down, and you're, you're worried

00:32:49.380 about offending other people and hurting other people's feelings and excluding or ostracizing large

00:32:56.260 swaths of the economy or the market, you're going to be, you're going to be boring and nobody's

00:33:02.420 going to listen to you. That's why order of man does so well is because I know exactly what we stand

00:33:07.500 for. I know what we don't stand for. I've never shied away from either one of those conversations.

00:33:13.820 And every time somebody comes and says something counter to what we're doing, at least I'm willing

00:33:18.560 to make a stand. Like at least I have some balls, you know, you may not agree with it, but you can't

00:33:23.680 not respect the fact that I believe in what it is I'm saying. And are you willing to do that?

00:33:29.540 And if you're not, then you're not going to be a good marketer because you're talking about it

00:33:33.180 specifically from the marketing perspective. You have to know exactly who you serve, the problems,

00:33:38.620 exactly what problems are dealing with, the exact solutions you offer, and then what hill you stand

00:33:44.440 on, which one you're willing to fight for and which one you're willing to die for, regardless of how

00:33:49.200 other people feel about that. And being successful is not a byproduct of pissing people off, but being

00:33:56.940 successful is a byproduct of your willingness to piss people off if they don't fit into your

00:34:02.780 demographic. Because if you're not willing to do that, you're never going to say and do the right

00:34:06.760 things that are going to really resonate with that hundred thousand person market.

00:34:10.700 Yeah. Yeah. I see that. I was at the gym. Well, I'm at the gym all the time, but a few weeks ago,

00:34:20.380 it was funny. They had these TVs all the time at the gym, all the time.

00:34:24.420 So obviously you are, of course you didn't even say that kid. We just all knew that.

00:34:29.760 Yeah. But they had these TVs up, right? And on the TVs, it's like, hey, we're closed these days

00:34:37.360 or whatever. And then they have this employee of the month and they celebrate this employee.

00:34:44.900 And I immediately went, you have it all wrong. Does anyone in this gym working out care about that

00:34:52.260 employee? No. And the reality of it is that it's not. And we sometimes approach marketing from the

00:34:57.520 perspective of, let us market how we're the hero. No, no, no. What your clients want to hear is how

00:35:03.880 they're going to be the hero and you're going to help them. And so in that example, what I would

00:35:09.400 have loved to hear is gym member of the month. And it was a picture of some of the guys, one of the

00:35:15.740 ladies or guys lost 50 pounds this past quarter and they're killing it. And there's a picture of

00:35:22.100 them on there. Now you're talking. Now I'm like, yes, this is what I'm part of.

00:35:27.520 Right. And I think you do this too. And Iron Council is like, hey, you're part of the brotherhood.

00:35:33.740 This is about you guys winning, right? We're servants or we're helping you. We're Obi-Wan

00:35:38.620 Kenobis. You know, they're the Anakin Skywalker. I shouldn't use Anakin. They're the Luke Skywalkers,

00:35:44.480 right? And so, and a great resource on this is the story brand about making your marketing material

00:35:50.300 to your customers about how they're the hero and you're going to help them become the hero, not you.

00:35:56.380 And we have to be present to that in the work that we do. People put their careers on the line

00:36:03.300 when they hire us. They have this idea like, hey, I have a solution or problem. We're going to hire

00:36:09.300 these guys. We screw up. It affects them big time, right? Our job should be 100%. How do we let them

00:36:18.480 win? How do we get them to win? And it could be everyone from the stakeholder or the sponsor that

00:36:23.620 brought you in down to the people on the project. How do you make sure that they're winning in their

00:36:29.460 jobs? Because when all of a sudden is done and gone, you're going to be gone, right? Project's

00:36:33.020 over. You're going to move on. They buy your product. You're going to move on. But how are

00:36:36.040 they winning when you're not around? It's awesome. It's awesome. I mean, that's, I love that. I would

00:36:44.000 even take it a step. Well, I would take it even a step further. Just riffing on what you're saying about

00:36:48.300 the client or the person of the month is do like a 10-minute segment on them and have that playing

00:36:53.860 on a loop in the gym. You know? So, I'm writing, I go in there to ride a bike or to do some lifts and

00:36:58.920 I see Kip on there and he's lost 50 pounds and he's doing this and that. I'm like, holy shit,

00:37:02.960 that's awesome. Totally. And one thing I thought about-

00:37:06.420 CrossFit does this, right? With like the leaderboard. That's their way of saying,

00:37:10.540 here's the winners. Here's the heroes in the gym. They're not going, our top trainer this month is

00:37:15.440 someone's, we don't care. Nobody cares. They're all there for themselves.

00:37:19.720 Yeah. I thought about this. This was about two months ago. I brought my truck into a dealership

00:37:25.980 and because I wanted to get the thing, Line-X on the bed of the truck. And so, they're like,

00:37:32.580 yeah, drop it off or whatever. And another dealership called me because I had a friend

00:37:35.740 and he's like, hey, don't drop it off. We'll just come pick it up and we'll give you a brand new

00:37:39.760 rental car. Boom. Immediate win on their part, right? So, they come over with,

00:37:45.440 a quote unquote electric Mustang, which is an awesome moron.

00:37:49.360 Yeah. That's right.

00:37:50.080 That's a whole other conversation. I'm like, bro, if you were smart-

00:37:53.000 Actually, here's what you wanted to buy at the end of the day.

00:37:55.020 Here's a good marketing tactic. Guys, listen, dealerships, listen. If a guy who is a conservative,

00:38:04.580 family values, he's got a large family, he has a beard, he shoots guns, he hunts,

00:38:12.580 he owns a Chevy three-quarter ton. Probably don't bring an electric Mustang to his house

00:38:19.600 for a rental. Maybe what you should consider is, I don't know, bringing the brand new three-quarter

00:38:26.660 ton Chevy over and seeing what he thinks of that. You freaking moron. Like what a lost opportunity,

00:38:32.700 regardless. It was a one-up to bring the car over. So, they brought it over. They missed the boat,

00:38:37.580 but it was a good effort. So, they bring it over and then two days later, whatever it was,

00:38:44.000 a day or two later, and they were really quick about it. They bring the truck over. It looks

00:38:47.180 great. The Line-X is good. It looks nice. They did a really professional job. And I get in my truck

00:38:52.420 and to be honest, I'm a little disappointed because my truck is still dirty.

00:38:57.000 Yeah. And that's how I gave it to them. All it would have taken is a freaking $5 car wash

00:39:06.100 and a $20 detail to run a vacuum through there, wipe the windows down. And I'm not saying I expected

00:39:11.760 it, but I was like, damn, they missed out. All they had to do was detail, not even detail,

00:39:18.200 just vacuum the inside of my car and put an air fresher in it and wipe the windows down and do

00:39:22.840 it outdoor. Like all they had to do and they missed it. What a missed opportunity. So, guys,

00:39:29.400 if you're marketing, look for these little cues, these little subtle triggers, these little

00:39:33.620 things that aren't going to cost you a whole lot of money or time or energy that will go such a long

00:39:39.020 way. We all know because we've heard it over and over again. It's significantly easier to retain a

00:39:44.660 current customer than it is to get a new one. And it's significantly easier to get a customer who's

00:39:50.900 been referred to you than it is to go out and market for somebody you've never met before.

00:39:57.480 Totally.

00:39:57.640 Like go the extra mile and there's little things that you can do like a car wash that would have,

00:40:03.720 look, next time I buy a car, like, I don't know where I'm going to go, but I'll tell you what,

00:40:08.840 if they want an extra mile, I would have been like, oh, a hundred percent. Next time I buy a vehicle,

00:40:12.600 I'm buying it there. Last vehicle I bought, we didn't buy it there. We bought it in New Hampshire.

00:40:16.680 Yeah. We used to call this, or I used to, or we still actually do it, but like, what's the wow

00:40:23.340 factor? And we'll do this before projects. Here's the scope. Here's the expectation. This is what we

00:40:29.300 need to do. Now, how do we wow them? Right. Because wowing them isn't just doing what we said we would

00:40:35.120 do. Let's get this shit done. No, it's above the head of schedule. Let's provide this even better

00:40:41.440 product. Like how, figure out how you wow them. You want a client to be finished working with you

00:40:46.840 and go, that was awesome. That should be the objective. Right. And you can be intentional and

00:40:52.700 plan it and not let it be kind of accidental, you know, shouldn't be actual about how you plan to wow

00:40:58.680 them. Yeah, totally. Well, think about when I came out. Go ahead. Go ahead. No, I was just going to rant

00:41:04.260 about what I, when I go to, when I think my car into the dealer, you know, they always give me the

00:41:09.580 five series with the upgraded turbo. You know what I mean? And I've got well played. Cause all day I'm

00:41:16.660 like, damn, I want this car. Cause they're smart. They're smart. They're intentional. And it doesn't

00:41:23.940 make it gaming it. It means I care about you enough to be interested in what you're interested in.

00:41:28.240 You know, if they would have brought that, like I said, that 2021 three-quarter ton over,

00:41:32.940 I wouldn't have felt manipulated. I'd be like, man, these guys really care about me. They know me.

00:41:36.960 Like they gave me a brand new truck that I would be actually be interested in.

00:41:41.920 But think about what we did when, with the main event, Kip, like you were here at the main event.

00:41:47.080 Like when you walked in, I wanted everybody to say, wow, but here's the interesting thing.

00:41:51.960 Everybody had already bought their ticket. Like I didn't need to sell them on any,

00:41:56.520 they already bought their ticket and yet they came in and it was the way it was set up and the

00:42:02.180 things that we did in the barn that went above and beyond to the swag and the merchandise we gave

00:42:07.620 away. And we had four or five guys there helping. And I said, guys, when you set these things up on

00:42:11.960 the table, they need to be uniform. Like everything needs to look, they need to be spaced the same.

00:42:16.700 They need to be in the same order. So when people walk in, it's that wow factor. And you know what,

00:42:21.800 because of that, we already sold out 2022 because everybody was so impressed with what happened and

00:42:28.260 what went down because we were deliberate and intentional about that. Now I don't need to go

00:42:32.560 out. Look, a lot of, I've had a lot of guys complain. They're like, Hey, I just never see

00:42:36.120 anything about the events. Like, what are we going to know about events? I'm like, bro, I can't even

00:42:39.520 like, where's it? We sell out to people who already come to events. I don't even market them

00:42:44.740 publicly anymore. Yeah. Yeah. Talk about a marketing strategy. Totally. Totally. All right.

00:42:52.040 Let's drive on. All right. All right. Um, Greg, uh, uh, Eckhart, do you have any tips or practices

00:43:02.600 you have ever you have on task switching? Sometimes I find it difficult to under the stress of work and

00:43:09.080 demands of family to maximize my time in areas I want to develop. Uh, well, time blocking is a good

00:43:17.420 tactic, you know? So you, I did that this morning in fact, Kip. So I had a bunch of emails I got behind

00:43:23.280 on. Um, I had to do my daily planning and then I had to just do some, some basic financial stuff for

00:43:29.280 my accountant. Excuse me. Uh, and I knew that you and I were going to get on a, on a call today at 11

00:43:34.220 o'clock. So, uh, I got done with some other stuff about nine 30. So I realized I had an hour and a

00:43:39.320 half to complete these things. And then I gave myself time on each of these things. I said, okay,

00:43:43.840 so it's nine 30 right now. Uh, by 10 o'clock, I have to have my emails done like a hundred percent.

00:43:50.040 The emails have to be done. And I was so much more efficient from nine 30 to 10, because I gave myself

00:43:57.440 that deadline. Then from 10 30, uh, to, or excuse me, 10 to 10 30, I did the accounting stuff and I

00:44:05.640 got that over to my accountant. And because I had a deadline hyper-efficient, I wasn't like

00:44:09.760 thinking around on my phone or like playing with a kid. Like I was hyper-focused on that.

00:44:14.920 And then I actually got that done early. So I had that I was going to from 10 30 to 11, uh, that I was

00:44:20.860 going to work on, on some other things, but I got the accounting stuff done early because I was so

00:44:25.780 focused. And then that gave me 40 minutes to focus on these other things. So I give myself deadlines

00:44:31.100 and those deadlines helped me to achieve much more because they keep me on track and focused.

00:44:36.660 If I say, oh, at some point today, I need to get my tax stuff over to my accountant.

00:44:40.180 I'm probably actually not even going to get it over at all, let it alone in an efficient and

00:44:45.940 effective matter. So have those deadlines in place. Um, it's the same thing with, he was talking

00:44:53.320 about things that he wants to improve upon. Let's just say those are personal objectives

00:44:56.880 like jujitsu, for example, or shooting or training or working out, or just reading a book,

00:45:02.040 put it on the calendar and make it a non-negotiable. You know, a lot of people will tell you, you've

00:45:08.340 heard that before, like just put it on the calendar and schedule on the calendar. But if you allow

00:45:12.240 yourself to negotiate with your calendar, then that's a problem. Don't negotiate with your calendar.

00:45:17.440 Once it goes on, negotiate first. And then once it's negotiated, then put it on the calendar.

00:45:23.700 And then that's your, your word is your bond at that point. And so if you're supposed to read from

00:45:28.180 three to three 30 or three to four or whatever, it's you've already negotiated that. Like you've

00:45:33.900 already figured out that that works. You've come up with the appropriate time. You know,

00:45:37.240 what book you're going to read, you know why you want to do it. And because it's on the calendar,

00:45:40.620 no more negotiation, do it, get it done. And if it doesn't work, still do it,

00:45:45.580 but then renegotiate after the fact of you already doing it. But once you're on the calendar,

00:45:50.840 it's got to be implemented a hundred percent. Yeah, for sure. Yeah. And I, and I think another

00:45:57.200 way that you've already said is just be being present, right? Don't try to multitask in those

00:46:01.900 time blocks that, that Ryan's talking about that doesn't work, right? Oh, I'll spend 30 minutes on

00:46:07.200 my email, but I'll also like do these other things where I'll allow interruptions. It's like a

00:46:12.100 hundred percent present. You know, if it's jujitsu for an hour, do jujitsu, nothing more for the

00:46:16.780 hour. If it's spending time with your family, put the damn phone down, be a hundred percent with

00:46:21.600 your family. And that's how we find productivity in those time boxes, I think. So today when I was

00:46:28.000 going through emails, when I say go through emails, I'm saying go through my existing emails and

00:46:34.320 respond and delete and act on all the emails that I already have. That to me, isn't sending out new

00:46:40.080 emails? Cause that's a different task. Yeah. That's reaching out to people. That's the regen or

00:46:45.200 impressions or whatever. Yeah. Right. So I had a guy that I needed to call today. In fact,

00:46:51.100 I just needed to email him and I was sitting there doing my emails, like punching away, you know,

00:46:55.660 cranking all these things out. And I'm like, Oh, I got to get ahold of Kyle. And I almost sent an

00:47:00.520 email. I'm like, no, no, no, no, no. Now's not the time to do it. And I don't know if you can see

00:47:05.380 this or not like right there that says Kyle, believe it or not in my own writing. Uh, but as

00:47:13.620 I was doing my emails, I always have a notepad by me. So here's a tactic. And I just wrote Kyle.

00:47:18.880 So I'm doing my emails, wrote Kyle, go back to my emails. And then once I was done with my emails

00:47:24.260 responding and everything right before you and I jumped on the call, I came back to this. I'm like,

00:47:28.160 Oh yeah, Kyle. And I send him an email real quick before we jumped on. But that was after I got

00:47:32.460 everything else done. So anything that you're not doing in the moment, you need to have a system

00:47:37.460 in place, whether it's a notepad or a battle planner or an app on your phone where you, and I don't like

00:47:43.480 an app on your phone. Cause that actually takes me longer to pull up an app on my phone and type

00:47:47.340 contact Kyle versus just writing it on a notepad, Kyle. So yeah, totally that stuff off. And there's

00:47:54.160 an appropriate time for it. It's like my grandma and my mom used to say all the time, there's a, um,

00:47:58.920 a place for everything and everything in its place. That's one thing my mom and grandma used

00:48:04.040 to tell me all the time, a place for everything and everything in its place and anything that

00:48:07.840 doesn't have a place, find a place for it. And I'm not just talking about physical possessions.

00:48:12.220 I'm talking about your activities and actions as well. Yeah, for sure. And I think, you know,

00:48:18.580 and then you could even lean on Stephen Covey, you know, using a master task list,

00:48:23.420 reviewing that list and assign it to the next day. Andy Frisilla's power list. I mean,

00:48:28.540 there's a, there's a level of prioritization and execute here where, you know, yes, you could do

00:48:34.700 time box windows, but is it the most important thing? And if it's not, then we'll obviously

00:48:40.680 prioritizing and making sure you're working on the urgent and important items first and not getting

00:48:45.880 distracted by fun tasks. You know, I think that's a critical point as well. Well, you know,

00:48:52.640 what's funny is the other day. Uh, so I was working on a project and, um, Eli and I were working on

00:48:58.520 a project and I said, Hey, Eli, I need to go. I need you to go grab my good screwdriver. Cause

00:49:02.540 I have a good screw. I have a lot of screwdrivers. And then I have my good screwdriver. Do you hide

00:49:06.300 that one from your kids at all? I don't hide it. It's just in the right place. So I said, I need

00:49:10.640 to go grab my good screwdriver. It's downstairs in the house basement. It's the second drawer down

00:49:15.720 on the left. So he goes in, he runs in, he grabs it. He comes back up. He's like, here you go, dad.

00:49:20.600 I'm a cool. Thanks. He's like, how did you know where it was?

00:49:22.520 I said, because there's a place for everything and everything in its place. It should, everything

00:49:30.140 that you do should be so efficient that you could explain it to a 10 year old child and

00:49:36.060 they could find it or access it or utilize it just as easily as you could, because there's

00:49:41.120 a system that you have in place. You know, my wife occasionally will plan something on

00:49:47.100 Friday and she's like, yeah, I was going to plan this thing, but I did it here because

00:49:49.600 I know on Friday at this time, you're doing that thing, right? Because every Friday I

00:49:54.780 do that one thing and every Friday, you know, that's what I'm doing. And we talk about it

00:50:00.100 and it's on our shared calendar and there's no guesswork. Everybody knows. And it's just

00:50:05.200 robotic at that point. Yeah. Like it. Jake Thompson, any plans to bring on the podcast, successful

00:50:13.220 men of the iron council or other non-famous men? I'm assuming it's because we're famous.

00:50:19.600 Yeah. I mean, it has nothing to do with David Goggins or Jocko Willing or Andy.

00:50:25.360 Yeah. I'm sure Jake was talking about us. Yeah.

00:50:27.560 Definitely talking about us.

00:50:29.120 Normal men, normal men.

00:50:31.860 Well, look, we're all, we're all normal. Even those other guys that we explain, look,

00:50:35.820 we get this question quite a bit. And I, you know, maybe I ought to take his feedback that

00:50:40.940 guys want to hear from ordinary guys. I'm just not going to, I'm just not, you know, like if

00:50:47.020 you want to hear from an ordinary, look, we're getting these questions from iron council.

00:50:50.840 You want to hear from iron council members? You're a freaking member of the iron council,

00:50:54.420 bro. Like call somebody up, you know, maybe you hear something on Friday and Steve says

00:50:59.340 something that really resonates with you. And like, I'd really like to hear from him on the

00:51:02.480 podcast. Or alternatively, you could pick up the damn phone and call Steve and tell him how much

00:51:08.200 you appreciated what he shared. Yeah.

00:51:10.560 So no, there is no plans to bring ordinary guys. Look, we got a great opportunity here

00:51:18.620 on, on the podcast to bring in not ordinary guys, extraordinary guys, but listen to that freight,

00:51:25.640 break that freight, break that word down for a minute. Ordinary, extraordinary. We say it really

00:51:31.780 fast. Extraordinary. Slow it down. Extra ordinary. Okay. What that means is that they're ordinary guys,

00:51:42.200 but they go above and beyond. They're extraordinary. They're all ordinary, but they've done something

00:51:50.640 or learned something or implemented something over a long enough period of time. That's made them extra.

00:51:59.020 It's not that they have access to anything that you don't. It's not that they have information that

00:52:04.460 isn't available to you. It's all there and it's all available. And I personally want to know what it

00:52:10.240 is. If I want to talk to a ordinary guy, I'll go talk to my neighbor. And that's not to diminish my

00:52:16.120 neighbor. I like my neighbors. I think they're great people. And if I want to talk with ordinary

00:52:20.260 people, that's what I'll do. If I want to talk with a member of the iron council, I'll pick up the

00:52:23.720 damn phone or the email or whatever and use the system and call that person. But we have an opportunity

00:52:30.020 to use the podcast as a powerful tool to talk with extraordinary guys and learn what they did in order

00:52:39.620 to lift themselves out of obscurity into something that they truly wanted. I think the reason people ask

00:52:45.620 this question is because, well, what they say and what I've heard in the past is, well, I just don't relate

00:52:52.500 with these guys. Right. That's the point. That's a feature, not a bug. Of course, you don't relate

00:52:59.180 with them. The point is to figure out what they know so that you can relate with them. If you related

00:53:05.160 with them, you would already be them and then you wouldn't need to hear from them. Okay. Don't say that you

00:53:11.360 you don't relate with them. What is relating with somebody have to do with you learning from them?

00:53:17.660 Yeah. Or you implement, but, but here's what we do. And this is what we do. And I think

00:53:22.260 probably, probably it's a human condition, but I think maybe more so in, in, in modern times

00:53:27.640 is that we dismiss what they did to achieve it. So you take a guy like Andy Frisilla and you're like,

00:53:34.520 well, you know, well, Andy, you know, he's got first form. And so, you know, of course exceptions,

00:53:39.860 I can't possibly be like him. Yeah. Yeah. Like go listen to his story. I mean,

00:53:44.720 he's been on the podcast multiple times and going to visit with him next week.

00:53:48.220 Go listen to his story. You know, listen to David Goggins. Listen, Jocko Willink.

00:53:54.760 Like he was a young kid at some point, clueless young kid, didn't know what he wanted to do.

00:54:00.120 Join the seals, you know, had to go through that, took his licks, busted, got his chops busted.

00:54:06.180 Like he, he went through it just like you and I went through it.

00:54:09.860 Yeah. He might be a few steps ahead. So, okay, good. Like I want to know, what do you do?

00:54:17.460 Right. So I'm looking for people, like I'm trying to improve my life. I want to be better in all

00:54:22.480 four of those quadrants we talked about earlier. And I kept like, I can't, let's go back to jujitsu.

00:54:28.800 It's like, okay, if I want to become a great practitioner of jujitsu and all I ever did was

00:54:35.620 rolled with white belts, I'm never going to get better. Like I got to go get pummeled. I got to

00:54:43.200 go get beat up. I got to go feel a little embarrassed or a little inadequate. You know,

00:54:47.900 I'm going to class. I went and trained yesterday with Pete, who's been a black belt for, I don't

00:54:53.320 know, 20 years. No, not that long. Maybe like nine years. Ryan Daggett, who's a black belt.

00:54:58.480 So Dennis Keegan, like these guys, I went in there and I, there was five of us. It was a small

00:55:04.440 training class. And I'm like, I'm the worst one here. That's what ran through my mind.

00:55:09.700 I'm the worst one here. And so I was like, I was a little like, that sucks.

00:55:16.260 That was my thought process. But then I was like, oh no, I'm the worst one here.

00:55:22.340 And there's a bunch of guys who aren't even here. And I'm here. And these guys are going to teach me.

00:55:29.480 And it was, it was powerful, but our human tendency is to say, well, I'm the worst one

00:55:35.080 here. So I'm a loser, bro. You're not a loser. Like you're there. Open your mind, open your heart,

00:55:41.160 open your soul, open everything you can to learning and growing and experiencing. Well,

00:55:45.620 I just don't relate with these black belts. What does that have to do with anything?

00:55:49.760 Yeah. Keep hanging out with them. And eventually you will. Yeah, exactly. So, I mean, this is not to

00:55:54.460 beat up the gentleman who asked the question, but, but it is to beat up the question a little

00:55:58.960 bit. And it is to beat up the motive of the question a little bit and ask, what is it that

00:56:03.680 really, why is it that we're asking that question? Like, this is an opportunity to do some self-reflection.

00:56:09.240 Why is it that you want to hear from ordinary people? Answer that. And some people will say

00:56:16.120 this, they're like, well, you just like to have famous people on the podcast. Okay. They're using,

00:56:20.440 they're using fame to, to, with a negative connotation. Right. So they're like, well,

00:56:27.900 well, it's because he's famous. Well, why is he famous? Oh, why is he well known?

00:56:33.400 That was profound. Oh, okay. Got it. Yeah. Right. Why, why do so many people follow that

00:56:38.760 individual on social media? Why does he have so much success? Because it's likely that he's adding

00:56:45.520 genuine value through his life's experiences. So the fame and the notoriety isn't what I'm interested

00:56:51.740 in. The fame, the notoriety is a factor, not the only, but a factor is an indicator that this

00:56:58.480 individual, a knows something important. B other people are interested in it. And I need to know

00:57:06.180 they're interested in it because I have people listening to the podcast and see, they can

00:57:10.300 communicate a message in an effective way that lands and resonates with people. That's what I'm

00:57:15.500 looking for. Yeah. So hope that provides some insight. Great. Oh, yeah. Great Eckhart. I seem

00:57:24.680 to have trouble finding objectives for the connection quadrant. I know I need to develop

00:57:29.320 better relationships. What are a few objectives you have used in the past that you've, that you

00:57:33.520 have found to be most rewarding? Projects, projects in the connection department. So my son and I

00:57:40.680 built the canoe together, right? So that's a, that was a connection quadrant objective. Excuse me.

00:57:45.500 Okay. Yeah. We, we walked away with a canoe, but it was less about the canoe and more about the

00:57:51.220 connection and the relationship that we developed. I like that months. I like the fact that it had a,

00:57:56.280 like an objective for him and you, right? For the both of you to work towards a goal and objective,

00:58:03.320 not just connect with Brecken. You know what I mean? Yeah. Because people will do that. You know,

00:58:09.880 they'll say like, connect with Brecken, connect with the other kids, connect with your wife.

00:58:13.820 Okay. Maybe for example, like here's, here's one with your wife. Instead of saying, I just want to

00:58:19.120 connect with my wife better. Maybe in the next 90 days, you want to plan a vacation to the opposite

00:58:25.220 coast. So you're on the West coast. You're like, Hey, in 90 days, my wife and I are going to go visit

00:58:29.540 the East coast. And so what do you do to plan for that? Well, you're talking about what you guys want

00:58:36.720 to do. You're planning it out together. You're saving money. She's probably saving money. One

00:58:43.100 of you, if not both of you are probably the spender. And so you're going to have to have

00:58:46.660 conversations about finances and why we're going to sacrifice what we want now for what we want in

00:58:52.680 90 days. And you're going to explore and you're going to make plans. And then you go all after all

00:58:57.940 of that, which is the real reward. Then you get to go experience it together. And it's much

00:59:03.380 more meaningful. And you're like, Hey, we stayed at this hotel. Remember when we were talking about

00:59:07.300 this or Whoa, look at this beach. Like it's way better than I thought it was when we looked at it

00:59:11.360 90 days ago. So I really like having some sort of project or tangible result. And then I allow that

00:59:22.280 result to, to, to grow the relationship, to work together. Uh, one actually I've seen you and Asia do

00:59:29.960 is, you know, I know you guys work out a lot together or you have, you know, you, you go for

00:59:35.080 marathons or bite, like, that's cool. Like to me, that's a connection objective. Cause you're doing

00:59:39.100 that together. Like you're feeding off of each other. You're sacrificing for each other. You're

00:59:44.300 learning about one another. You're holding each other accountable. You're pushing, you're inspiring,

00:59:48.980 you're motivating. And then you go run the marathon together and you celebrate together. Like, how could

00:59:53.820 you not be closer after that? Yeah, for sure. For sure. So I just speed up. She's so damn slow.

01:00:00.500 I know. I know. She, well, she was saying the same thing about you, Kip, actually. So I believe

01:00:06.640 it. She's faster on the bike than I am actually. But let's do jujitsu and let's see how it really

01:00:13.420 is. Yeah. Yeah. You, you may be able to run faster than me, but I can choke you. But once I catch up to

01:00:20.100 you, you're dead. But yeah, I like projects. I would say, look for a project that you guys can do

01:00:26.940 and don't make it a 10-year project. Make it a 90-day project. You know, like if it's kids,

01:00:34.460 like projects like Pinewood Derby, silly, small, but awesome too, right? Like build an awesome

01:00:41.420 Pinewood Derby car together or build a boat or whatever, but just look for projects. And then

01:00:46.640 you can backfill with all the relationships and conversations and everything else that comes

01:00:51.160 through the project you're doing. Yeah. I like it. All right. Daniel, a point. What's the number

01:00:56.560 one relationship calling for your attention in your life right now? Kind of a fun question.

01:01:02.480 I don't know if there's one calling, like calling for me necessarily, but I spend a lot of time with

01:01:09.120 my older son. Like you guys all know that. And so I'm feeling that this, this quarter, and as we roll

01:01:16.100 into 2022 to really spend and make sure that I'm spending enough time and have projects with my

01:01:21.260 other children. So for me, it's making sure that I round that out and realize that I'm not a parent

01:01:27.560 of a single child. I'm a parent of four children and I need to give them equal emphasis and weight

01:01:33.920 and focus. So that's something that I really see moving into this quarter and, and the end of next

01:01:40.240 quarter as well. Copy. All right. Michael Van Ness, how to put the right boundaries in place with new

01:01:47.880 people you interact with me and do business with. I constantly find myself getting taken advantage of

01:01:53.400 and stolen from whether it's my time, money, resources, and abilities. I know being a man on an

01:01:58.740 island in a business accomplishes nothing and I need people in order to achieve my goals, but I'm also

01:02:04.240 tired of feeling taken advantage of constantly. You know, there, when it comes to professional

01:02:12.140 relationships, there might be things that you can't not do all together. Like, I'm no, I'm not

01:02:17.440 going to work with you, but right. Cause there it's a, it's a professional client advisor relationship.

01:02:24.560 Yeah. It's like, you can't just like put in a complete boundary up. It just might not happen.

01:02:29.400 Um, but time boundaries are also effective and you need, again, we talked about this when it came to

01:02:35.540 negotiating your calendar. So I'm just going to tell you a little bit about a scenario that I've

01:02:39.540 been going through over the past two weeks, cause I think it'll help. Uh, I get a lot of requests,

01:02:43.420 as you might imagine for my time and energy and attention, people that want to have me on their

01:02:47.580 podcasts, other people who want me to do some coaching with them. Um, some that I've already agreed

01:02:53.940 to doing and some that I haven't. Uh, and so I get a lot of bombardment with my time and

01:02:58.800 attention and energy. And I want to be helpful. You know, I want to, I want to add value to people's

01:03:02.920 lives. I want to be a resource. I want to be helpful just like I imagine you do. And because

01:03:08.020 I want to be helpful, sometimes I overcommit to things that I shouldn't be over committing to.

01:03:13.540 So this morning I had a couple of emails as I was going through my emails, I told you earlier,

01:03:17.560 uh, one, he's a friend of mine and he said, Hey, I would like to do some individual coaching.

01:03:22.760 He's a, he's been a coaching client in the past. And he's like, I want to do some one-on-one

01:03:26.460 coaching about this and that and this. And at first I was like, yeah, cool. Like I almost felt

01:03:31.560 obligated to do it. There's some sort of obligation. And I just, I remember one thing

01:03:37.040 I've been working on this quarter is just protecting and managing my time a bit better.

01:03:42.160 So I wrote a very respectful email to him. And I said, listen, I would love to help you. When I saw

01:03:47.500 that email come through, I was really excited, but, uh, I, I have so much on my plate right now and I need

01:03:54.940 to dedicate and I've made the decision to dedicate all of my time and energy and attention towards

01:03:59.620 these resources. So as much as I was really excited about the email that you sent and the request for

01:04:05.880 help, I am not going to be able to do that right now, but I wish you the best. And I was like, God,

01:04:14.420 that was so hard for me to send. It was hard. It was way harder than it should have been for me to

01:04:19.020 send, but it was hard. Cause I have a hard time saying no to people. And he wrote back something very

01:04:24.020 respectful. He's like, Hey, you know what? I wish we could, but I really respect and appreciate

01:04:29.180 your focus. And the fact that you were straight with me. I had another friend three weeks ago,

01:04:34.420 reached out and I've helped him a little bit. He's writing a book and I've helped him a little

01:04:38.660 bit with, um, with the book writing process. And he emailed me and said, Hey, I've got my book done

01:04:43.560 and I'm really looking to build out my book team and I want you on it. Uh, and what I want you to do

01:04:49.980 is read, you know, three chapters per week or whatever, and talk about what these other people

01:04:54.340 about some feedback and what's good and what you don't like and how we can improve. And I wanted

01:04:59.440 to be helpful. I wanted to help him. He's a friend, man. I want him to thrive. I want him to succeed.

01:05:03.920 I want him to win. I just, I know I can't do, I can't commit to doing it. So I wrote him a text

01:05:10.280 cause he texted me about it. I said, brother, look, I'm really excited to have helped you up to this

01:05:15.060 point. I'm really excited for your book, but I know that what you're asking of me, I won't be

01:05:21.660 able to complete. I won't be able to read the book. And even if I do, I won't be able to dedicate a

01:05:27.220 bunch of time. And so what you need from me, I am unwilling to offer right now. I've got my head down

01:05:32.860 on so many other projects and I think it would be better for you to find somebody else who could be

01:05:38.360 more committed to what you need than I can. Such a hard text for me to send. Yeah. And he wrote back

01:05:44.960 and he's like, Ryan, I really, really appreciate your response. He's like, you've taught me

01:05:50.580 something. I need to get better at what you just did. Cause I struggle with the same thing.

01:05:57.000 And so both of those instances, and I know it's just anecdotal, but both of those instances

01:06:01.320 worked out favorably. And those people walked away with, I think a better impression of me than a worse.

01:06:06.820 It would be worse if I said yes to it and then didn't do it. And so time constraints are in

01:06:13.780 boundaries are really, really important. Look at your calendar. And if somebody comes to you and

01:06:17.620 says, Kip, you've done this to me, you know, I'm like, Hey Kip, I can't meet at on Monday because

01:06:22.140 I have this thing going on. Can you do Wednesday at three? And you, you're, you're very clear about

01:06:26.240 it. Hey, I can't do Wednesday at three because I've got client meetings, but I could do Thursday

01:06:30.520 from nine to 11. Yeah. I don't think less, like it's never in my mind, crossed my mind. Well,

01:06:37.740 Kip, he's just not dedicated to the cause. I think less of them. He's a, he's not going to do that.

01:06:43.420 I've never thought that I've like, Oh, he's a man who actually respects himself and his calendar.

01:06:49.140 So if I want it to work, that's right. Yeah, exactly. So if I want to work with him and I do,

01:06:54.860 then I have to do Thursday at nine to 11, or we need to find a time that's going to be mutual

01:06:58.800 work mutually for both of us. And I think clients are very much the same way.

01:07:03.760 And I look at the real estate market, for example, and I know a lot of real estate agents. And it's

01:07:07.800 funny to me that they'll, they're just like at their like beck and call of all these,

01:07:13.120 like their potential clients. Like my clients can only meet Saturday. I don't want to work Saturday.

01:07:18.040 Who told you that? Like who told you that clients can only meet on Saturday or Sunday?

01:07:25.100 I used to believe that in my financial planning practice. Well, can you meet at Thursday evening

01:07:29.580 at six? And I was like, yeah, all the time. I said that. And I got so discouraged and so drained

01:07:35.800 cause I was never home with my family and I'm doing these client appointments. And then I made

01:07:39.120 a decision. I'm not doing that anymore. And so when this client said, Hey, will you meet Thursday

01:07:44.460 at six? I'd say, no, but I'll do Friday at two. Okay. That sounds good. I'm like, why did I wait so

01:07:50.980 long to do that? Or I'll have people who reach out for a podcast and let's say they reach out for a

01:07:56.560 podcast. And I really want to go on the podcast cause I like helping them and I like getting exposure

01:08:01.140 for a brand and they'll say, Hey, um, I'm doing this other job. So I only do evenings and weekends

01:08:05.880 and I'll write back very respectfully. I really appreciate the offer to come on your podcast,

01:08:10.960 but I don't podcast on weekdays or excuse me, the evenings or weekends. If you'd like to make

01:08:17.400 something work between nine and five o'clock Monday through Thursday, I would love to do it.

01:08:22.820 And I'll leave that to you to decide. And 99% of the time they're like, Oh, well, okay. I could do it

01:08:28.320 on my lunch break. Okay. That's, that's fine. And some people might actually feel bad about that.

01:08:34.580 Like, Oh, I don't want them to have to use their lunch break. Why?

01:08:38.460 They could say no, if they don't, they can say exactly. And why, and why should I use up my

01:08:44.440 precious time or important time with my family? Just so somebody else isn't put out. Like they

01:08:50.140 reached out to me. Right. And I'm sharing all of, I know this is a really long answer and I'm sharing

01:08:54.920 a bunch of stories with you guys, but this is important. This is what we don't do. And so if

01:08:59.420 you have a client or an employer or something that's happening and you're not putting these

01:09:04.440 types of boundaries in place, of course, you're going to feel railroaded. Of course, you're going

01:09:08.520 to feel like you're being taken advantage because you are, and you're not, you're not standing up the

01:09:15.520 way that you should be standing up. And that doesn't mean be a jerk, by the way. It just means be

01:09:21.220 firm and resolute. Hey, look, client A, I know that you want to meet this Friday at three o'clock.

01:09:28.500 I've got a prior commitment at three o'clock and you don't owe them an explanation, by the way,

01:09:33.180 like you don't need to tell them what the commitment is even, and you shouldn't.

01:09:37.760 You don't even need to tell them you have a prior commitment. You could simply say,

01:09:41.740 Hey, Friday at three does not work for me, but I'm available the following week, Monday,

01:09:48.080 Monday from 9am to five or Tuesday from 11 to three. Do any of these time blocks work for you?

01:09:54.960 I really want to make sure we, we, we work together. And I think anybody who you'd want to

01:10:00.460 work with would actually respect that. Yeah. And, and, and typically aren't that put out,

01:10:06.140 right? Like I find it amazing how often that's in my own head. I'm like, Oh, I don't want to be

01:10:10.860 inconvenient, but can you make this type? They're like, Oh yeah, not a problem.

01:10:13.740 Yeah. They understand what it's like to have a schedule. Yeah, for sure. There's, there is one

01:10:21.440 other dynamic here that we need to be aware of. So Robert Glover talks about this. There's other

01:10:26.840 people who talk about it. I've had multiple people on the podcast talking about this quote unquote,

01:10:30.700 nice guy syndrome, where people feel like they're getting railroaded because they're nice and they're

01:10:34.260 trying to help people, which is good. That's good. But if you don't have boundaries, the problem

01:10:38.400 is that if there's this spectrum of like niceness and assholishness, like we all fall just naturally

01:10:47.860 somewhere on the scale. Like we all know people who are so nice that it's to their own detriment.

01:10:53.200 We know assholes to their own detriment. Right. And the hard part is, is you got to find,

01:10:58.840 like, you got to move on this scale a little bit. You got to find where it best operates.

01:11:03.260 I kind of feel like if nice is on the right and asshole is on the left, that you should be to the

01:11:09.400 right of center, you know, like you still can be firm and resolute. You're not an asshole, but you're

01:11:16.080 not totally nice either trying to appease everyone. So just slightly right of the center. Um, but when

01:11:23.300 you're trying to find where you should be, sometimes you need to go a little further on the spectrum than

01:11:29.680 you should. So sometimes you do need to cross over into asshole territory so that you can find out

01:11:36.680 where it is. Cause if you've never crossed over into asshole territory, you're never going to know

01:11:40.980 what that line is. So it's, and it's your impression of asshole might not be accurate, right?

01:11:47.040 It's not, it's not just being forthright and clear communication by default. Most people go,

01:11:52.480 Oh, that's being a jerk. Well, no, not, it's really not actually. Right. So you need to find it and

01:11:58.020 you can only find it by playing with it a little bit. Right. And so you need to experiment with

01:12:03.140 where that spectrum is and where you sit on it. Yeah, that makes sense. Um, Jason Smith,

01:12:09.800 what are some ways we can keep our pride in check? I've realized over time that a lot of the feedback

01:12:15.180 I have not been able to receive was due to my defense of kicking up when my pride was challenged.

01:12:21.800 Is this something that comes in time or are there ways we can daily keep it in control?

01:12:27.080 Oh, daily is eat. Well, there's two strategies. There's very simple, two strategies every day.

01:12:34.920 Do something that you're uncomfortable with. That would check your ego. Yeah. Where you're not

01:12:41.660 going to be good at it. Yeah. Like just go like today or this week commit to going to rotary or BNI or

01:12:49.920 some, or chamber of commerce or some organization and speak in public doing something. Yeah. Yeah. Yeah.

01:12:56.040 Or, or this, this evening or sometime this week, go to your very first jujitsu class.

01:13:02.580 Like that's super easy. Just go somewhere where you're a beginner. And then, and then here's the

01:13:09.600 second point every day in every environment, you should be asking thoughtful questions

01:13:15.600 just for the sake of learning, you know, like not for the sake of hearing yourself talk,

01:13:22.320 but for, for learning, for growing, expanding. When, when I'm at jujitsu, for example,

01:13:29.320 every evening that we train, we usually do some instruction towards the end of class. And we go

01:13:33.800 through different scenarios or things that we learned while we were rolling. And, and so we ask those

01:13:38.360 thoughtful questions and, you know, occasionally somebody will ask a question where it's like,

01:13:43.220 really? Like, I mean, you know, like we all know the answer to that question.

01:13:47.640 You're not even asking them from doing that. Yeah. Yeah. Or just a question. You're not even

01:13:51.940 asking honestly, cause you, maybe you're just doing it cause you like the sound of your voice or

01:13:56.140 like you already know the answer, but like we all know when people do that, but ask thoughtful

01:14:01.380 questions about something that transpired or here's another one. Just be curious about people.

01:14:08.520 You know, I ask a lot of questions of people and I, and I wasn't always great at this,

01:14:11.940 but I am very curious about what makes people tick. I've got a good friend, Brody Cousineau.

01:14:16.320 He owns a wood mill here in the area. And he was talking about pivoting and transitioning from other

01:14:21.900 products that he was making to new products that he was making. And so I asked him a bunch of

01:14:25.380 questions about it cause he showed me one of his new products. And like, I was just very curious.

01:14:31.160 I don't know anything about wood manufacturing or how the robots work or how employees. And then I had

01:14:37.240 some own questions about our products that we're making available and how he calculates

01:14:41.060 his profit and loss. Like, I don't, I don't know that he knows that stuff. So ask thoughtful

01:14:46.700 questions with the spirit of learning. And you're never going to come across as somebody who's arrogant

01:14:51.600 and you're going to let that ego get out of your way. So again, two, three things do something every

01:14:56.420 day or yeah, every day that, that you're new at, that pushes you outside of your comfort zone.

01:15:00.960 Number two, ask thoughtful questions. And number three, be, be curious about people and experiences.

01:15:07.680 That's what I'd say. Cool. All right. Mark Wood, last one, right?

01:15:12.420 When I started the iron council, I was broke and usually in the negative at best. I had hundreds

01:15:19.320 of dollars and now I'm at a point where I have thousands of dollars consistently. The next level

01:15:25.400 for me is a hundred thousand in the bank and onto hundreds of thousands and then millions.

01:15:31.840 My question is, what does it take to get to the next level? I see the hundreds of thousands in

01:15:37.320 sight. I really do, but the millions is a different level. And I know one gets to that level by simply

01:15:43.200 working more hours. It takes big moves and calculated risks. I think I know the answer, but I just want to

01:15:49.620 hear your thoughts on this. Is there one thing or is it multiple things, uh, and moves to get you

01:15:55.600 there? Well, yeah, I mean, it's definitely multiple moves to get you there. Uh, it's never just one

01:16:01.280 thing. I could tell you one thing, but it's never one thing, but here's, you're actually right about

01:16:05.380 something. When you said, I know getting to millions is just going to take me working more hours.

01:16:10.020 I bet there's a lot of people who heard that and said, oh, that's wrong. It's actually not wrong.

01:16:14.660 It's right. But here's how you do it because there's only so many hours you have.

01:16:22.040 Yeah. It can't be a one-to-one ratio to your time. Yeah. Right. Because if you're like,

01:16:26.760 we'll just work more hours at some point, you're going to run out hours. Yeah. You know, how do

01:16:31.140 you take somebody like, um, Elon Musk or Jeff Bezos, the, some of the richest men in the, in the world?

01:16:38.600 Well, how do they, how do they take the same amount of time that I have

01:16:41.660 and make that level of income and wealth? Here's how they do it. They leverage themselves.

01:16:48.480 They magnify the hours of working time. And that doesn't mean that they are personally working.

01:16:53.800 It means other people are working, which frees them up time. It taps into other people's

01:16:59.680 expertise and knowledge and skillset. Uh, you can create technology that's available that will speed

01:17:07.540 up some of the process. Every morning I wake up and somebody has bought new shirts and new hats and

01:17:12.140 new battle planners. I didn't, I wasn't working to earn that. Like it was, I was making money while I

01:17:19.280 slept and the podcast continues to be out there in the, in the internet world without me having to

01:17:24.940 record a conversation every minute of every day. It's there. People can go back and listen to it.

01:17:29.440 So now, yes, more hours for you, but not necessarily you working those hours. So the next step is going

01:17:36.500 to be twofold technology that will leverage your time. So I can't remember is Mark a contractor.

01:17:43.680 I can't remember right offhand. I don't know what, uh, Mr. Wood does to be honest.

01:17:48.740 So Mark, I apologize. You've talked to me in the past and I think I've just drawn a blank here,

01:17:52.800 but let's just hypothetically say you're a contractor. Like you can only build so many homes.

01:17:56.920 And so instead of swinging a hammer, the next step is moving into a general contractor position,

01:18:02.460 right? Now you're not swinging the hammer. You have other people swinging the hammer that you've

01:18:08.060 hired or you've contracted out. And then now you don't need to know how to do tile. If you're a

01:18:13.560 general contractor, cause you just sub that out to somebody who knows how to do tile and how to do

01:18:19.340 plumbing and how to do heating and how to do framing and how to do roofing. You're not doing it.

01:18:23.240 You need to know a lot about it, but just enough that you can bring in the right people. And so

01:18:28.880 you leverage that time and that energy. Another strategy is, so that's bringing in the, that's

01:18:34.040 bringing in people as resources, right? Another strategy is that maybe at some point you, you

01:18:39.800 learn this special, I don't know, way of, of doing something. Uh, and now you put together a course

01:18:47.700 that helps other contractors learn the models and the teachings and the marketings that you do. So,

01:18:53.200 um, John Gilliland, he's a member, a good member of the iron council and a friend. He's been around

01:18:57.660 for a long time. His brother-in-law Lee is, uh, was a roofer, but he's an expert marketer. He's an

01:19:04.540 unbelievable marketer. And now he puts together courses and programs and conferences on how other

01:19:10.620 roofers and contractors can build out their own practices through effective marketing.

01:19:15.900 Like this is somebody who understands how to leverage himself and move above and beyond.

01:19:22.240 So you're going to bring in the right people. You got to start bringing in the right technology

01:19:25.820 so that you're not having to do Kip, to your point, the one-to-one ratio. Now it becomes a

01:19:30.580 10 to one ratio. I mean, think about the people that we have in the iron council. So Kip, we've got

01:19:35.280 you, uh, we've got Drew Kuchurik doing the membership stuff. He's going to be doing some email

01:19:40.160 marketing and some merchandise store here pretty quickly. Uh, we've got Reese Carter doing the back end.

01:19:45.560 All the data points and all of that stuff, figuring out how we're efficient, where the inefficiencies

01:19:50.460 are. We've got, um, Chris events. I don't do all that stuff. I do some of it, but he manages that

01:19:57.760 sends the emails, make sure the payments are coming in. Uh, we've got, we had battle team leaders,

01:20:03.260 right? We've got 45 battle teams and 45 team leaders. Could you imagine if I had to go on 45 calls

01:20:10.740 a week? It would be impossible, right? Yeah. And we have those 10, the 10 plus mentors that

01:20:17.040 provide services to the battle team leaders. Yeah. That's right. Yep. So I'm realizing that

01:20:22.520 the best way to elevate anything that you're doing, and then of course, make more income in the meantime

01:20:27.520 is to utilize technology and other people to help you leverage your own time, talents,

01:20:35.580 and abilities. And that's where you start to take it to the next level. Like, like we have done here

01:20:39.200 and we will continue to do as we, as we move down this path. Yeah, for sure. Right, sir. I got a,

01:20:46.140 you got a jet sales calls. Yeah. All right. You should hire a sales team to do. There is a sales team.

01:20:53.020 This is my, this is my bi-weekly, what we call it, our, our sales speed dating where I hop on a call

01:21:00.000 and they hop on every 10 minutes and give me updates. Cool. I do the same thing with our

01:21:04.600 battle team leader mentors, right? It's like 20 minutes. We chat, we figure it out. We get on

01:21:08.860 track. Good. Go next guy. And we do it again. Yep. Yep. Exactly. Right in line with the question

01:21:12.980 for Mark. So if you guys want to be killing it like Mark is and join us in iron council,

01:21:18.460 or at least learn about the iron council, I should say, go to order man.com slash iron council. Just

01:21:22.860 keep in mind that we're not accepting any current memberships at this moment, but you might want to sign

01:21:28.120 up for a newsletter. So that way you can stay in contact and be ready to join us when we open that

01:21:33.360 back up in the future to connect with us on Facebook, go to facebook.com slash group slash

01:21:38.460 order of man. And of course, to get your merch for the holidays, you can get your order man swag from

01:21:46.120 the store that store.orderofman.com. And of course you can follow Mr. Mickler on the socials at Ryan

01:21:51.920 Mickler. That's M I C H L E R on Twitter and the gram. What else? Well done. Well said. I remember

01:22:00.320 those early days where you had to write it all down and it was a little clunky. Yeah. Now I know

01:22:05.200 how to pronounce your name and know how to spell it. It took three years, but all right, you guys

01:22:11.020 appreciate you. Great questions today. We'll keep going. And until then go out there, take action

01:22:15.540 and become the man you are meant to be. Thank you for listening to the order of man podcast.

01:22:20.660 You're ready to take charge of your life and be more of the man you were meant to be.

01:22:24.440 We invite you to join the order at orderofman.com.

Order of Man - November 17, 2021

Intentionality in All Things, The Spectrum of Nice Guy vs. Asshole, and How to Move From Ordinary to Extraordinary ｜ ASK ME ANYTHING

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