Order of Man - July 21, 2020


JOCKO WILLINK | Leading in Challenging and Uncertain Times


Episode Stats

Length

1 hour and 17 minutes

Words per Minute

192.55936

Word Count

14,979

Sentence Count

950

Hate Speech Sentences

3


Summary

Jocko Willink is a former Navy SEAL commander and author of multiple books, including Extreme Ownership and the Dichotomy of Leadership. He is the founder of Echelon Front, a leadership organization, and is a four-time guest on The O.M.D. Podcast. In this episode, Jocko talks about how to pivot effectively, overcoming resistance to change in yourself and others, the differences between being reactive and proactive, how to take and inspire initiative, the dichotomy of caring for other people, and so much more.


Transcript

00:00:00.000 It's easy to lead in comfortable times. In fact, I'm not even sure we would call that
00:00:04.740 leadership. It's the times that are challenging that your true measurement as a leader comes
00:00:09.200 into question. And regardless of how you feel about the political landscape, COVID-19, the
00:00:16.000 civil unrest, everything that's going on in society today, I think we'd all agree that
00:00:20.540 these are uncertain and challenging times. Now, today I'm joined by my friend and four-time
00:00:26.380 guest, Jocko Willink, to talk about how to pivot effectively, overcoming the resistance
00:00:32.360 to change in yourself and others, the differences between being reactive and proactive, how to
00:00:38.720 take and inspire initiative, the dichotomy of caring for other people. And of course we
00:00:44.660 get into so much more.
00:00:45.860 You're a man of action. You live life to the fullest, embrace your fears and boldly chart
00:00:50.560 your own path. When life knocks you down, you get back up one more time. Every time you
00:00:56.140 are not easily deterred or defeated, rugged, resilient, strong. This is your life. This
00:01:02.420 is who you are. This is who you will become. At the end of the day, and after all is said
00:01:07.480 and done, you can call yourself a man.
00:01:10.620 Gentlemen, what is going on today? My name is Ryan Mickler, and I am the host and the founder
00:01:15.180 of the Order of Man movement. Guys, we are on a roll, and I want to just tell you thank
00:01:19.840 you. This wouldn't happen without you. And that's what this podcast and this movement are
00:01:25.080 all about. It's about giving you what you need to become a better, more capable, more
00:01:29.300 effective, profitable, profitable. I can say that a productive man. And so we're giving
00:01:35.160 you the conversations, the tools, the resources, the guidance, the direction. And of course
00:01:38.840 this podcast today is no exception with a man who is uniquely qualified to impart some wisdom
00:01:45.020 upon us. I'm going to get into that introduction in just a minute with Jocko. But for now, I do
00:01:50.600 want to introduce you to my friends and Jocko's company along with Pete Roberts. And that company
00:01:57.860 is called Origin Maine. Now you guys have heard me talk about them for probably a year, maybe
00:02:03.940 over a year at this point. And in light of the conversation I'm having with Jocko today,
00:02:09.700 one of the owners of Origin, I figured I would talk about their joint warfare, their mulch,
00:02:15.320 their discipline, basically their supplemental lineup. That's going to help you maintain your
00:02:20.320 body and get strong and supplement everything that you might need to make yourself more capable,
00:02:26.260 physically capable and strong. And yeah, check it out at Origin Maine. I use specifically their
00:02:32.360 discipline, which is their pre-workout, their mulch, which is their protein supplement. And then
00:02:37.220 also the joint warfare, which I mentioned quite often as I continued down my jujitsu path and my
00:02:43.500 joints are hurting, my fingers hurt and they get stiff. And this is a great way for me to recover.
00:02:47.800 So if you're interested in some supplements and the lineup with Jocko, then check it out at
00:02:52.420 Origin Maine is in the state, main origin, main.com and make sure you use the code order. I mean,
00:02:58.400 quite frankly, supplements can tend to get a little bit more expensive. So if you use the code order,
00:03:03.140 O-R-D-E-R at checkout, you're going to get a discount on your purchases. All right, again,
00:03:09.500 origin, main.com use the code order guys for now, let me get into my introduction to Jocko.
00:03:15.440 So again, he's been on the podcast. This is his fourth time. He's a former Navy SEAL commander.
00:03:21.100 He's the New York times bestselling author of multiple books, including extreme ownership
00:03:26.580 and the dichotomy of leadership. He's the founder of echelon front. His name of course is Jocko
00:03:31.120 Willink. I can honestly say, I think you guys would attest that after having multiple conversations
00:03:36.040 with and getting to know Jocko on a personal and professional level, that there really isn't a
00:03:41.660 single person more qualified to talk about leadership than, than him. And these are certainly
00:03:47.020 times that, that call for leadership. As you're all aware, Jocko is the founder of the leadership
00:03:51.420 organization echelon front. He's written multiple New York times, bestselling books. And in case you've
00:03:57.120 been living under a rock, he's the host of the extremely popular podcast, Jocko podcast.
00:04:02.700 Our conversations guys get better each time. And of course this one is no exception.
00:04:07.080 Good to see you, man. Everything going good?
00:04:11.060 Yeah. Yeah.
00:04:12.940 A little bit has changed over the past, well, it's been about 10 or 11 months since we did
00:04:17.980 a podcast last, but a little bit has changed over that, over that time, I would say. What
00:04:21.840 do you think?
00:04:23.320 Yeah, definitely.
00:04:25.500 How's, how's the business been for you? I mean, what I wanted to really address and talk
00:04:29.920 with you about today is like pivoting. Cause I know a lot of guys are dealing with pivoting
00:04:33.060 and changing and there's a lot of uncertainty and variables. So I'm really curious to see
00:04:37.860 how you guys at echelon front have pivoted, because I think that'll help give some insight
00:04:42.720 into how other guys might be able to pivot in their own lives.
00:04:46.560 Yeah. So, um, I think we had 37 events and by events, I mean, you know, us meeting with
00:04:54.100 clients, we, we, we have a leadership consulting business. We took, we go and teach companies
00:04:58.740 leadership. We had a 99.9% of the work that we did is, or was live. Meaning I get in on
00:05:08.980 an airplane. I fly to New York. I fly to Chicago. I fly to San Francisco. I go into buildings.
00:05:14.360 I meet with leaders. I talk to them about leadership and that's what everyone on the
00:05:18.260 echelon front team is doing. We're doing it all the time. You know, we're, we're doing,
00:05:22.640 you know, whatever a hundred events a month, a hundred of these evolutions a month. So whenever
00:05:31.020 it hit, I forget the date, um, in four days we canceled or in four days, clients canceled 37,
00:05:41.200 I think it was 37 events of us going lofty places. And I just, you know, okay. And we got on a call
00:05:49.260 with the team and I said, Hey everybody, here's what's going on. We can't travel. And we could
00:05:55.220 hold our breath until this is over. We've got echelon fronts made some good money. We're smart
00:06:02.900 how we spend it. We've got a lot of money in the bank. And, um, I said, we could just go on a breath
00:06:09.060 hold until we get through this or we can go on the attack and we can start making things happen.
00:06:15.900 And that's exactly what we did. We immediately re-engaged. We started doing everything over
00:06:21.040 the internet. We double or tripled down on our online training platform EF online. Uh, we rebooted
00:06:29.520 that entire system and we, we just launched and came out of the gate and started, started going
00:06:36.100 after it. And it's been, it's been awesome. It's been great. There's, there's actually advantages
00:06:41.700 to, there's actually extensive advantages to this new world. One of them, one of them being,
00:06:49.940 I've been, this is the most time, most consecutive nights I've ever spent with my wife. So we've been
00:06:56.500 married for 23 years. This is the most consecutive nights I've ever spent with my wife. And, and that's
00:07:04.260 by a long shot now. Right. Right. So yeah. So that's been awesome. But also just from a client
00:07:10.180 perspective, you know, someone's paying me a lot of money to, to get in a plane, fly to New York,
00:07:18.060 spend the night there, wake up, meet with them, meet with their team, spend some time with them,
00:07:24.160 but then get in the plane and fly back. So instead of, they're basically paying me a lot of money to
00:07:29.700 travel. Right. And now instead of just paying me to travel, they're still paying me the same money,
00:07:35.260 but now I can say, yeah, I'll do it. I'll do two hours with you this way day, two hours this day,
00:07:40.640 and two hours that day. And all of a sudden they're getting four, three, four, five times the amount of
00:07:46.760 time with me for the same price point. And, and I actually am, you know, pretty close to the same
00:07:52.500 amount of time that I have to invest in traveling all over the place. So it's, it's, and then on top of
00:07:58.360 that, you know, if I'm talking to 200 people in a, in a classroom or in a, in a lecture hall,
00:08:06.500 well, then those 200 people, they're, they're what, 23, 20 feet, 40 feet, a hundred feet away
00:08:14.160 from me. They can't see me, you know, they have bad vision, whatever, but on a zoom call, I'm, I'm,
00:08:20.200 I'm eight inches from you, you know, I'm eight inches from you. And so people are seeing me and
00:08:25.520 then they can ask questions and the questions pop up in the chat room and everyone gets to express
00:08:29.920 their opinion. And so there are some serious advantages to how we're doing this and coming
00:08:35.500 out of this, we will end up with a hybrid model where we will be doing a lot of our training online
00:08:41.360 because not because it's easier, but because it's more effective, more cost efficient, and gives a
00:08:46.620 better service to the client. So, I mean, will we still do live things? Yes, we will. You know,
00:08:52.140 as I explained to the echelon front team, I said, just because I listened to, you know, music on MP3
00:08:58.320 doesn't mean I'm not going to a live concert when, you know, when a band comes to town, I can still,
00:09:04.900 you know, there's still a, a reason for that. There's still a live component. And so we will
00:09:10.560 certainly still do this stuff live, but we also will be doing a lot of this stuff virtually because
00:09:17.680 it is an effective training tool. You know, I think a lot of these things to give you another
00:09:22.580 tool in the tool belt, right? And sometimes your hand is forced or in a lot of cases, you don't
00:09:27.200 even know what's available until your back's against the wall. And you're like, Oh shit,
00:09:30.360 I gotta, I gotta pivot here. Like I gotta do something. What are we going to do? And all of a
00:09:34.360 sudden you start seeing these paths and these outlets that it's not that they weren't there.
00:09:39.360 It's just that you didn't see them before because your back wasn't against the wall.
00:09:42.860 And I think what a lot of guys do when they get in these difficult situations is they focus on all
00:09:47.880 of the negative, like, Oh, this isn't going to happen. And this is going to change. And this is
00:09:51.120 going to suck. And this is just going to take my time. And what I'm hearing you say is no, wait,
00:09:56.180 there's, there's actually some, some positive benefits and, and you specifically individually
00:10:03.060 will be better served. Your clients will be better served. Your team will be better served
00:10:07.840 because of everything else that's going on. And people tend to look at that in a negative way.
00:10:11.780 Yeah. And the other nice thing about it, it has forced people to jump over the hurdle of online
00:10:19.480 video teleconferencing. So for instance, I had Easter dinner with my mom and dad and my family,
00:10:28.680 even though my, my parents were in Montana because we did it via zoom because now everybody is doing
00:10:35.140 all these meetings on zoom. So whereas before, if I was to say to a client in New York, Hey, how about
00:10:41.620 we do a zoom meeting? They'd kind of, Oh, well, I don't know. You know, what is that? How does it
00:10:45.800 work? Is it really effective? You know, now everyone's doing it. And so people are like, Hey,
00:10:50.740 don't even come out here. Let's do a zoom meeting. They know it's, they know the power is there.
00:10:55.160 So it's, it's been educational to the entire world in, in a very short period of time,
00:11:03.040 the whole world has been educated in the power and the effectiveness of these tools. So yeah,
00:11:09.340 it's, it's awesome. And you can definitely look at it in a negative way, or you can look at it and
00:11:13.280 say, good, let's rock and roll. Why do you think people resist the change? Cause I know they do.
00:11:17.980 Like I've been there, I've been stubborn or I've, you know, look at change. You've got to invest some
00:11:23.140 time and some resources and energy into pivoting and changing. Is it more than that? Or is it simply
00:11:28.160 just, I don't know, laziness? What is it? It's path to least resistance. I'm just going to keep
00:11:33.180 doing what I'm doing until, I mean, no one likes change. We have to overcome change all the time.
00:11:38.280 Well, I'm, I'm speaking from a leadership perspective, working with companies at echelon
00:11:41.620 front, but they go through situations where they have to change and, and they don't, they need to
00:11:46.820 lead through change. And so, yeah, it's hard to lead through change because human nature is, I just
00:11:51.520 want to stay the same. I want to say status quo. I want to keep on the same course I've always been on.
00:11:56.740 One of the things that I appreciate about what you do. And then of course, having a friendship
00:12:02.340 with your business partner, who's literally right down the road from me at this point,
00:12:06.400 Pete is you guys aren't waiting for things to happen to you, right? There's like reaction,
00:12:13.420 which is what a lot of people are in right now, reaction mode, or you're in responsive mode. I don't
00:12:18.800 know if that's necessarily the right term, but where it's like, all right, let's get out ahead of this
00:12:23.760 thing. Instead of waiting back and thinking, okay, you know, this happened. So I got to pivot. It's
00:12:27.740 like, what can we do to stay out ahead of it? Uh, and, and I think that's one thing both you guys do
00:12:33.700 extremely, extremely well, especially having a personal interaction with Pete almost on a daily
00:12:38.980 basis. Yeah. I mean, the, you, you talked about being reactive. The opposite of reactive is proactive,
00:12:44.860 right? So there's some interesting terms, you know, what we always say and what I've written about
00:12:50.320 is default aggressive, meaning my default mode is going to be to get aggressive and make things
00:12:54.440 happen. The Marine Corps, I just talked about this on my podcast, the Marine Corps released a new,
00:12:59.480 uh, a new document, a new field manual called learning. And one of the things that they say that they
00:13:07.560 are trying to teach Marines is a bias for action, which is the same thing as being proactive or default
00:13:13.420 aggressive. A bias for action means I'm leaning towards taking action. Default aggressive means
00:13:19.640 I'm leaning towards taking action. I I'm not necessarily going to do it. I mean, you can
00:13:24.920 override your default mode, right? If you've got your default mode, default mode on your computer and
00:13:30.580 you want to override it, you do you sometimes you don't want to go the default mode. And sometimes
00:13:35.700 it's not the best thing to take action, but most likely it is the majority of the time it's better
00:13:43.260 to take action. And the more you sit around and wait for things to unfold, the more reactive you
00:13:48.780 become, the more problems you're going to have. Yeah. And I think when we get into reactive
00:13:53.860 situations, whether it's, Hey, I lost my job or COVID-19 has got me down or my wife's considering
00:13:59.800 leaving. That's when we tend to get overly emotional. And I, and I say overly emotional
00:14:07.000 because I don't think emotions are bad. I think they're there as a metric and indicator. You ought
00:14:11.000 to take them into consideration. Uh, but it's when we rely solely upon emotion that we end up making
00:14:17.620 decisions that aren't in our best interest because we're not taking other factors into consideration as
00:14:23.400 we press forward. Yes. It is not a good idea to make emotional decisions, but your emotions in
00:14:30.820 check, calm down, take a step back, breathe, be logical. Don't make emotional decisions. We don't
00:14:36.740 make good emotions when we're emotional. We, we, we don't make good decisions when we're emotional.
00:14:41.300 You know, the other thing you talked about with, uh, the Marine Corps, and I haven't seen this,
00:14:45.400 their new manual manual called learning. You said it was, is that right? Uh, is there requires a
00:14:51.700 certain element of, and I can't remember exactly where this falls into your, what you could talk
00:14:57.200 about, but your decentralized command, maybe it's your four laws of combat. I don't know exactly
00:15:01.320 again where it falls into, but your decentralized command. Cause I think what a lot of men are looking
00:15:06.400 for is to be led and unfortunately be told what to do. And if, and if you buy into that, like waiting
00:15:13.660 for somebody to give you permission and not having some element of decentralized command, then your
00:15:19.620 default mode might be passive waiting for Jocko or waiting for your boss or waiting for somebody
00:15:24.700 to give you a command before you start taking action. Yeah. It's, it's just initiative and
00:15:30.120 initiative is a key part of decentralized command. Yes. Decentralized command is the fourth law of
00:15:33.840 combat. It's really of the four. It's the most powerful. It doesn't fall in the line unless you
00:15:39.740 have the other three, you know, dialed in, but that what you're talking about is initiative and you
00:15:45.700 are correct. There are some people that have been trained, conditioned, or they have a natural
00:15:52.340 instinct that lends them towards, I'm going to wait to be told what to do. There's also situations
00:15:59.520 that unfold that create that attitude with people. They get overwhelmed. They're not sure what's
00:16:05.280 happening. You know, you can walk into a bad situation and everyone can kind of be shocked.
00:16:10.700 And if you say, Hey, you two get over on that wall, you two hold security over there. You three
00:16:17.740 start handling these prisoners. Everyone's going to do it. And, and these could be people that have
00:16:21.920 a lot of initiative normally, but they get overwhelmed. So we got to train people so that
00:16:28.320 they have initiative so that their instinct is to take action. That's why we talk about it all the
00:16:33.160 time. That's why the Marine Corps put it in that document is, is, and that's the thing that you are
00:16:39.440 wanting for subordinate members of your team, for superior members of your team, for your peers.
00:16:45.900 You want everyone saying, okay, what can I do? How can I take action? How can we move forward?
00:16:50.220 What the trap that I fall into, especially as a father, I think about it in my organization too,
00:16:55.540 but as a father, I noticed that I get really good at like barking commands, like do this, do this,
00:17:01.180 do it this way, do it that way. And what I have failed in the past to realize is that although I
00:17:07.040 might get some compliance by barking those commands, I'm missing an opportunity to let my
00:17:14.920 kids flounder through it a little bit, but also figure it out on their own and let them exhibit
00:17:20.880 and develop some leadership characteristics because they're not worried about dad barking orders at
00:17:25.520 them. Does that make sense?
00:17:26.560 Well, it absolutely makes sense. And you're just hitting the kind of tip of the iceberg when it
00:17:31.680 comes to barking orders. When you bark orders, you bark orders at your kid or your employee or
00:17:36.420 whoever, does that improve your relationship with them or, or does it deteriorate the relationship?
00:17:43.720 It deteriorates. I think that, I think the trap that we fall into those, we think that,
00:17:48.120 oh, because they did it, it worked, but it doesn't mean that actually worked in the long haul.
00:17:54.540 Yeah. It's a short-term solution. And the long-term outcome is you have people that don't like you,
00:18:00.120 don't respect you, don't trust you. And they, they're looking for the first opportunity to
00:18:05.480 rebel against you or, you know, sabotage what you're doing. So barking orders is never good.
00:18:14.780 Although as you heard me say earlier, there are scenarios that unfold sometimes where people
00:18:22.220 broadly are overwhelmed. And what you need to do is step up and make things happen. And yes,
00:18:27.640 that might include barking some orders to get things to happen immediately in a dynamic situation.
00:18:33.000 And, you know, I talked about this in leadership strategy and tactics,
00:18:36.240 when to step up and lead and when to step up and lead as a leader is something that's,
00:18:42.140 people don't pay attention to it, but you want to pay attention to it because
00:18:45.380 if you come home and the, you know, everyone in your family is doing what they're supposed to be
00:18:50.980 doing and everyone's, you know, dinner's getting made and, you know, the kids' rooms are clean and,
00:18:56.860 you know, the yard work is done and, and things are going the way they're supposed to be going.
00:19:00.940 Well, and then you, you come in there and start to impose on that situation. That's not good.
00:19:07.360 There's no reason for you to step up and lead. The team is handling it. So oftentimes we try and,
00:19:14.840 we try and impose our leadership when it's not necessary. And so you have to learn to pay
00:19:20.120 attention and look for when there's an actual leadership vacuum, where there's no leadership
00:19:25.320 happening. And that's when you can step in and you can start making decisions and at least start
00:19:30.200 pointing in the right direction. You don't necessarily have to start barking orders again,
00:19:34.060 unless it's a dynamic emergency situation or a critical situation, then you might have to bark
00:19:39.440 a couple of orders. But other than that, much of the time, if you're doing a good job broadly as a
00:19:45.060 leader, your troops are going to lead themselves and you don't have to say a damn thing.
00:19:49.680 Yeah. I think, uh, I think the power in this comes when you don't unnecessarily use tools,
00:19:56.620 because if you continue to use the tool, the same tool over and over again, you diminish some of its
00:20:01.200 power. And if you're leading effectively in other areas of your life, when you actually bark orders,
00:20:06.760 I think people are going to say, Oh, like something's different. I better listen this time
00:20:11.520 because you've built up credibility and authority, authority and trust through your other actions
00:20:16.640 that when you do on the rare occasion have to bark some orders, people actually tell the line and
00:20:21.620 listen because of what you've done to build the authority and credibility.
00:20:25.100 Yeah. This is, uh, I, I often talk about leading with the minimum force required and that's what
00:20:31.460 you want to do. I also always say, the less you talk, the more people listen. And I give the example
00:20:36.740 that, you know, when I was a task unit commander and tasking a bruiser, I would rarely talk on the
00:20:42.820 radio because there's activities happening. But when I did talk on the radio, it was like instant
00:20:49.780 compliance from everybody because everybody knew that if I was talking, it needed to happen now.
00:20:55.100 So yes, this is, this is an accurate assessment.
00:20:59.100 I think you've also done just in hearing you say that and hadn't considered this before, you've
00:21:03.000 actually done this on social media pretty well also, uh, in that it doesn't seem like you feel
00:21:09.280 the need to like continue to post and post and post and post things that, you know, aren't relevant
00:21:14.200 or don't matter. And that way, when you actually post something, people are like, Oh, okay. I better
00:21:19.520 tune in. I better watch this Monday morning video that Jocko has because he's not posting every
00:21:23.520 two minutes. He's only posting when necessary, or he actually has something to share.
00:21:29.740 Yeah, I guess so. I, I, I, I'm not sure I'm the best person to talk about social media because I
00:21:34.520 don't think I really have the best, um, you know, I don't focus on a lot. I kind of do what I do
00:21:42.460 and I'm not super, um, engaged in any way, you know, saying like, Oh, how does this post work or
00:21:51.860 whatever? I just kind of do what I do and it is what it is. So, I mean, let, let, let's take that
00:21:58.360 example. Cause you talk about it in a passive way. Like, yeah, I just do it when I feel like it or,
00:22:02.740 but at the same time, like you've got to have a reason for doing it, right? Like, like there is
00:22:07.900 some strategy behind it or some thought process about, Hey, let me post this Monday morning video.
00:22:15.700 I originally got on social media because Tim Ferriss said I should get on social media.
00:22:21.240 He seemed like he was a, and he, and he is a smart guy that was like, Hey, no, you, you should do this.
00:22:25.700 It's a good way to interact with people. You will have, you can learn things. You will get,
00:22:30.620 you'll get connected to people that you wouldn't otherwise be connected to. And you know, this was,
00:22:35.300 I had no, I was, you know, institutionalized my whole life in the military. So I have no
00:22:40.320 comprehension of the business world or anything else. And so here's this guy, Tim, who's,
00:22:45.960 you know, a successful guy, a smart guy. And he's telling me, Hey, you should go on Twitter.
00:22:51.680 And I said, okay. Okay. And so I went on Twitter and, and the very, you know, the, the day that I had
00:22:58.920 it, the day that I started it or whatever, I woke up in the morning and I just, you know, I was thinking
00:23:04.420 the day before I'm thinking, well, what would I even put on this? And I just woke up in the morning.
00:23:08.300 I took a picture of my watch. I posted that people like, Oh, that's cool. Whatever. And then I just
00:23:12.360 kept doing it. Um, and it's, it's, you know, people kind of respond, Hey, cool, right on. I'm up to
00:23:20.460 get after it, whatever. So that's how that started. There was no strategy behind that. Um, I don't even
00:23:28.280 really remember the Monday thing. And it's weird too. Cause I think Monday is a common,
00:23:35.900 like people do stuff Monday, Monday morning, start the week. Right. Yeah. And so I, I didn't really,
00:23:43.420 I wasn't even aware of that. Um, um, otherwise I probably wouldn't done it. Cause I would have
00:23:48.180 thought, Oh, people got this covered down, but I just started making some videos on, on Mondays
00:23:53.840 and yeah. So now I just do it, I guess, I guess more than anything else. And I guess the root of,
00:23:59.740 of my answer is that I am a creature of habits. I do what I do. I follow my specific patterns in life.
00:24:10.260 When I establish a new pattern, I stick with it. And that's probably as stupid as that is. That's
00:24:17.560 probably the reason why you see the consistent, normal, um, uh, sort of repetitive posts that I
00:24:27.100 post on social media. I mean, you say as stupid that as that is, but really it's only stupid if
00:24:33.360 it doesn't work. Right. And, and from my perspective, your habits have seemed to have worked to some
00:24:40.140 degree. Yeah. I mean, I think I'm always trying to improve my habits of course. Um, and, and when I
00:24:48.560 find habits that are negative, then I try and correct them and get them to be a, you know, pick up or add
00:24:55.420 a positive habit for sure. When you, uh, when, cause I know Tim Ferriss, uh, Rogan, those guys were
00:25:03.080 early influences you on you and starting the podcast, uh, was, what was your intention? What, you know,
00:25:10.040 they came to you and said, Hey, you should start a podcast. You should do this. What was your
00:25:13.860 intention behind? Yeah. I think that is something I would like to do. And then, and then launching
00:25:18.340 into that space. I, when I was a kid growing up, I listened to radio shows and I don't know if you
00:25:29.360 listen to any radio shows growing up, but I, I always had a, an ear for, and I enjoyed listening to
00:25:35.180 radio shows. I mean, this is in the, in the late seventies, early eighties when, or I'd say through
00:25:41.720 the eighties before I joined the Navy, you know, there was no internet, there was no, there was no
00:25:45.780 podcast, obviously there was, but there was radio shows where you could follow stories. You could
00:25:50.960 listen to stories. And I always had an ear for that. And so that's what, what, as soon as I started
00:25:56.440 listening to podcasts, that's what it reminded me of. And the other thing that was nice about it
00:26:01.920 from the get go was there was no time limit. There's no restrictions. You can do whatever
00:26:06.560 you want. It's pure freedom, to be honest with you. And so I like to do what I like to do.
00:26:13.100 And when, when I, as soon as, you know, I was talking about this with the echo the other day,
00:26:18.620 he wasn't really sure what the podcast was going to be like. He kind of had an idea,
00:26:23.020 but I knew from day one, what I was going to do. And, you know, like that's, that's what we've done
00:26:29.040 ever since, you know, answer questions and talk about things from history, talk about human nature
00:26:37.500 through the lens of leadership in very stressful situations, which usually means some time of war
00:26:44.580 or some sort of, you know, catastrophic human suffering. And that's what the podcast is.
00:26:53.680 So I, I just keep doing it. I have hundreds and hundreds and hundreds of books stacked up that
00:27:03.240 I need to do on the podcast. I've got hundreds and hundreds of people that I need to interview.
00:27:09.820 And it's, yeah, it's, it's just an exploration into things that I'm interested in more than anything
00:27:16.440 else. And I think that surprisingly there was people, other people that have similar interests
00:27:25.380 because, you know, the making a podcast, probably the worst intention you could go into a podcast
00:27:32.560 with is I'm going to talk about dark and horrible things for extended periods of time by myself in a
00:27:40.860 dark room. Yeah. That, that doesn't appeal to just about, you would think on the, you wouldn't think
00:27:45.720 right. Exactly. You wouldn't think that that would appeal to anybody. And yet everybody knows that the
00:27:51.900 world is a complicated and oftentimes very evil place and people want to understand those things.
00:27:57.840 And so that's what the podcast allows people to do is experience things that they
00:28:01.960 hopefully would not otherwise experience. Yeah. I think there's a lesson in there, you know,
00:28:09.840 you wanting to be able to explore some of these ideas and talk about some of these ideas without
00:28:14.320 any restraints and have the freedom and flexibility to do it in your way. But you also listen to people
00:28:20.560 who know it better than you, right? You listen to Ferris, who obviously is, is a monster in the game.
00:28:26.040 You listen to Rogan, who's a monster in the game. Like these are very reputable sources where you're
00:28:30.880 getting information from. It's funny. I had somebody, I don't know, comment on Instagram or Twitter,
00:28:36.240 wherever it was. And, and, and they were criticizing the idea that I had mentors.
00:28:42.380 And I thought, man, how ridiculous is that thought that there's somebody who actually
00:28:47.260 believes that it's weak to find somebody who knows more than you in an avenue, in an area that
00:28:52.980 you want to excel in. And then you solicit them, whether it's payment or just information, just for
00:28:57.980 advice. It's fascinating to me that there's people who think that seeking out a mentor and doing what
00:29:03.820 they say is weakness. Yeah, that's pretty, that's a pretty silly idea. Um, uh, yeah. And, and Tim
00:29:12.060 and Joe, I mean, they, they recommended I start my own podcast and Tim did it, you know, right after
00:29:17.840 we got done recording, I was the first interview I ever did in my life. And he, when he pressed stop,
00:29:22.020 he said, you should start your own podcast. And Joe said it during the middle of the podcast. And
00:29:25.760 when those two guys tell you to start a podcast, it's probably a good thing to listen to.
00:29:30.000 It's actually been pretty cool to watch you, watch you evolve. Cause I haven't disclosed this
00:29:36.080 to you, but the hardest interview I've ever done was the first interview I did with you
00:29:41.840 because not only was I nervous, cause I was fairly new in the game. I was nervous. I'd really
00:29:46.940 appreciated and respected what you brought to the table, but you were just getting started. So I
00:29:51.040 remember asking questions like, you know, how do you do X, Y, and Z? And your answer was, you just
00:29:55.940 do it. And in my mind, I'm like, do you care to elaborate? You're like, no, you just do it.
00:30:02.880 I'm like, how, how do I, how do I hold this conversation with this guy? I don't know how
00:30:06.640 to do this. But, uh, one of the things I've really appreciated about you and seeing over the
00:30:10.960 past four to five years is your evolution and the way that you've evolved, the way that you
00:30:16.080 communicate, the way that you share a message, inspire people. It's actually really cool to see
00:30:20.280 that happen, uh, in real time over the past five years. Hmm. Yeah. I've, I've gotten that feedback
00:30:26.880 a couple of times. Um, I know I did one pretty high level interview one time and someone else,
00:30:33.860 another friend of mine that's, uh, got also got interviewed by that same person, like a short
00:30:40.280 period after and contacted me and S and they said that this was that the person that interviewed them
00:30:46.160 said that I was the hardest interview they've ever done. So I don't know. I guess, uh, I apologize
00:30:52.060 for being hard to interview. No, I don't think you have to apologize. I think, I think you learn
00:30:56.940 from it, man. I think you grow from it. I think you, uh, you, and of course I do too, right? I'm
00:31:01.360 like, okay, I got to get better as an interviewer, right? Like these are things that I need to improve
00:31:05.040 upon as well. Um, yeah. Do, do you feel like, uh, you're, you're, let me back up and say it this way.
00:31:15.500 Do you take into consideration how other people perceive you? Because I know that there's a common
00:31:20.940 trend in society. We hear this all the time of like the zero Fs mentality and like, I don't care
00:31:26.720 what other people think. And yet from my perspective, I look at it as a leader, like
00:31:31.500 to some degree, I've got to care about what certain people think. You know, I care about what you think.
00:31:35.980 Cause I, I respect you. Uh, I care about what my wife, certainly what she thinks and what my
00:31:41.500 children think of me because I, I need to be aware of that in order for me to lead them more
00:31:46.020 effectively. What are your thoughts on that? Yeah. I've talked about that before. And yes,
00:31:50.380 it's a dichotomy because as you said, you know, it's, you don't want to care about what people
00:31:55.660 think. And then you're scrambling around, afraid to do anything, or you don't stand up for what you
00:32:00.400 actually believe in. Cause you don't, you're afraid that people will think something less of you.
00:32:04.520 Uh, so you don't want to care what people think from that perspective, but the same way, the same,
00:32:11.600 the, the, I, it's not the same way. The opposite perspective is if you've got people that you
00:32:15.900 respect and you care about, then you should care about how they feel about you. And as a leader,
00:32:22.620 you know, that idea, the, which you can still, you can still find people saying this all the time
00:32:27.440 today, you know, as a leader, you're not looking to be liked. It doesn't matter if you're liked it just,
00:32:32.080 you know, the leaders aren't meant to be liked and like, no, no, actually not true. Um, I would
00:32:37.440 try, I would take, I would much rather have 10 people on my team that like me and respect me
00:32:43.920 than 10 people on my team that don't like me. They might respect me, but they don't like me.
00:32:48.560 Who's going to win? Are you kidding me? It's not even close. It's not even close. It's a, it's a,
00:32:53.380 it's a, it's a complete landslide victory for me and my team that we all like each other versus the
00:33:00.540 team that don't like each other. So yes, you have to pay attention and, and care about what people
00:33:06.280 think. And at the same time, the dichotomy is if you run your life based on what other people think,
00:33:12.840 you probably dig yourself a pretty deep hole pretty quick. Well, I think people like to set
00:33:17.220 up these, these false dichotomies, these black and white scenarios where it's like, well, you can
00:33:21.300 either have people like you or respect you. Like, nah, you, you, you can actually have both. Like it
00:33:27.260 isn't so black and white. There's some gray area there. There's some middle ground that you ought
00:33:31.120 to probably operate and work in. And that's going to help you get things done more effectively than
00:33:35.060 operating to the extremes where they either respect you, but don't like you. I don't even
00:33:39.780 know if that would work or, or the opposite of that. Yeah. That's the dichotomy of leadership.
00:33:46.060 And you gotta, you gotta stay somewhere in the middle, stay somewhere balanced a vast majority of
00:33:51.400 the time. Yeah. Yeah. That's the thing that I've noticed about just popular culture,
00:33:56.640 even social media is there's not much more room for nuance. And that goes back to the conversation
00:34:01.020 we were having about podcasting earlier, the freedom, the flexibility, the, the, the, the
00:34:05.220 lack of time constraints is that we can talk about anything and everything without it being so black
00:34:12.520 and white. And we can get into the crevices and the nuances of some of these discussions and these
00:34:17.100 topics. And I think that's why this, this format, this medium of podcasting is so powerful.
00:34:22.460 Cool. Yeah. And I don't know if you've ever done, have you ever done any TV interviews?
00:34:28.500 Uh, no, never have. They, you don't really perceive this when you watch them.
00:34:35.580 And maybe even if you don't do any other kinds of interviews, you wouldn't really perceive it.
00:34:40.500 But when you do a television interview, it is, it is a micro second of thought that that TV interview
00:34:48.540 consists of. There's no time to assemble your thoughts. There's no time to actually think about
00:34:54.120 what you're going to say. There's no time to articulate your way around a point to describe
00:34:58.580 something in the most accurate possible way. None of that exists. You're on to spew out three or
00:35:05.120 four sentences. They're pretty much going to be pre-planned. And then the, the, the bit is over.
00:35:11.040 I mean, the bits are, they're like four minutes. They're four minutes. You get an introduction,
00:35:16.080 you get, you know, your biography, and then they ask you a question, you answer, they talk about it.
00:35:21.740 They ask you one more question, you answer, and then it's over. It's actually crazy. It's actually
00:35:26.520 crazy. And you know, um, I don't think I've, I haven't like, uh, fallen apart during one of those
00:35:33.560 interviews or anything, but it's, it's, it's just, they're just, they're just kind of not very cool.
00:35:42.000 And unfortunately, I think they cater to a short attention span kind of lowest common denominator
00:35:47.620 that you, they just want to, they figure, Hey, if, if we bring someone on this broadcast, that's
00:35:53.260 boring or not popular, or someone doesn't like, as long as we switch them out, there's like an
00:35:57.640 anticipation that some, someone else is coming and I'll just stick with it. And I think that's what,
00:36:03.060 that's what drives it. But it's very strange. It's a very strange medium. And it's a very shallow
00:36:08.340 medium. It's a very shallow medium. And so the, to have the ability to do, you know,
00:36:15.200 to do a format like this is it's amazing. And, you know, I would go, you know, I mean, I, you know,
00:36:22.940 my podcast, there's like millions of people listen to each episode. And so it's echoing me sitting in a
00:36:31.840 converted closet in my gym with a thousand dollars worth of gear. And I'll go out and do interviews
00:36:37.500 where there's an entire production crew and a team and a back room and all these things, stage lights.
00:36:43.720 And, and their, their viewership of a TV program will be 500,000 people. So the fact that anyone
00:36:51.780 can get there on these little platforms and yet they reach so many people, it's,
00:36:57.840 it's a pretty amazing time to be alive. It is amazing. We don't have quite the reach that you
00:37:03.260 do, but even seeing the downloads and the people that connect with us and, and people who reach out,
00:37:08.240 I'm like, man, I'm still blown away. I was, I was walking around in, in another town on vacation with
00:37:12.900 my family the other day and somebody walked up and stopped me and said, Hey man, I listened to your
00:37:17.760 show. And I'm like, my, my knee jerk reaction is why like, you listen to me, you know what I mean?
00:37:22.620 But he came up and introduced himself and said he was inspired by what we're doing. And like the
00:37:28.120 ability that we have to reach and connect with people, unlike every, ever before is just, it's
00:37:33.140 absolutely phenomenal. It's such a powerful medium. It's something that people I think are really,
00:37:38.040 really craving is these deep conversations. I want people to feel like they're in the,
00:37:43.540 like literally, and we, you and I have interviews where there are people literally in the room.
00:37:47.400 That's how I want people to feel like they're part of this conversation. I think it's a very
00:37:51.060 powerful medium for that. Yeah. And I bet even with whatever your, whatever, however many people
00:37:57.400 are listening to this, I bet you it's more than a lot of TV shows and news programs that are out there
00:38:02.120 and you know, it's just, it's just, it's a cool thing. Yeah. I also think it's actually part of this
00:38:09.260 solution to the problems that we find ourselves in society. You know, we, I think for the past 10
00:38:14.620 years or so, maybe slightly longer, we have been conditioned to look for quick snippets and quick
00:38:22.960 soundbites and 40 characters and four minute Fox news segments. And we've lost a lot of the nuance
00:38:31.100 and it's become so polarizing. And what I've realized is that as we have conversations like this,
00:38:37.020 I think this is the solution or at least part of the solution to the polarization that we see in
00:38:42.680 society. I don't think all of that many people are so far apart, but we've been polarized that way
00:38:48.200 through, through social media and through these quick soundbites. Do you agree with that?
00:38:53.240 Absolutely. And I've been saying that if you want to resolve a conflict with somebody,
00:38:58.440 you know, you got to talk to them. You got to hear what their side is. You got to listen. You got
00:39:01.640 to actually listen to see where they're right. And that's the, that's the biggest part is how much
00:39:05.900 ego plays into all these, all this polarization that we're dealing with. So much of it comes from
00:39:12.620 ego, because if you say something, well, I just think you're wrong. And I think I'm right. And
00:39:18.980 I don't listen to anything else that you say. So how can we connect? How can we make any progress?
00:39:22.940 How can we find any common ground? If I just think I'm smarter and better than you and you're just too
00:39:27.100 dumb to get it. Well, I'm never going to listen to you. So you have to put your ego in check and
00:39:32.620 actually listen to what other people have to say. And even if you don't agree with it, you have to
00:39:36.680 actually say to yourself, well, okay, why do they think that? Why, why do they think that? Why do they have
00:39:41.960 that idea in their head? If I don't, you know, if I don't listen to what you're saying,
00:39:47.940 then every thought that I have about you is basically invalid. Unless I listen to what you
00:39:54.440 say, I understand what your perspective is. I say, Oh, Ryan's been through this and Ryan experienced
00:40:00.580 that. And Ryan has this thought because of this situation. How can I even address you? How can I even
00:40:06.960 negate anything that you say if I'm not listening to what you said? And yet, you know, that's what
00:40:13.140 we do most of the time. We hear someone that's, you know, that we don't, that's on the other side
00:40:17.320 of the spectrum. We listen to two, two words come out of their mouth. We know where they're coming
00:40:21.520 from. We shut them out. They're wrong. They're stupid. They're idiots. And we don't listen to
00:40:25.200 another word. They say that's what America is doing right now. Yeah. It's I, I agree. I think
00:40:31.260 it's the, just the dehumanization of it. You know, like I, for example, I probably have neighbors who
00:40:36.780 I would disagree with on just about every front politically, but I have no idea because we don't
00:40:43.260 talk about that stuff. We talk about their kids and we have barbecues together. And my friend comes
00:40:47.780 over and helps me with a project because I need some help. And I might go over and lend a resource or
00:40:52.000 lend my hand because he needs some help. And it's, it's the humanity of it. You know, I see
00:40:57.040 somebody, a friend, for example, who, who has a child that goes through cancer, man, I don't care
00:41:02.580 what political affiliation it's about. I'm like, dude, this guy has a daughter that has cancer right
00:41:07.000 now. Like, what can I do to help? How can I help this individual? Like, forget about the politics,
00:41:12.360 all politics aside, like this is what needs to be addressed. And Twitter and Facebook and Instagram
00:41:17.020 do a phenomenal job at stripping away the humanity as, and look, I don't want to discount how
00:41:21.380 powerful they are. Cause I don't think you and I would be having this conversation if those
00:41:24.880 platforms weren't there. But I think we need to like disengage occasionally from the technological
00:41:31.600 world and just like, go have a barbecue with your neighbor or go to, go to jujitsu with your friend
00:41:36.620 or whatever, just get face to face, which is a little difficult amid COVID-19 restrictions, but
00:41:43.260 I think people can still get there.
00:41:45.400 Yeah, no doubt. You got to listen to what other people have to say and
00:41:49.980 don't wrap yourself around. So even what, even the things that you just talked about,
00:41:54.340 each one of those things, whether your neighbor needs help with something, whether you, you need
00:42:00.680 something from your neighbor, whether you're doing jujitsu, whether you're having a barbecue,
00:42:04.560 all those things are common ground. And so when you build up all this common ground, if you find out
00:42:09.200 that this guy doesn't believe some political belief that you believe, well, it's okay. Cause you've got
00:42:14.060 everything else in common. So it's not that big of a deal. But if you, if you come out of the gate
00:42:18.440 with what are your political beliefs and, and by the way, I think you're wrong. And therefore,
00:42:22.400 everything that you do is wrong. And therefore I don't, I'm not going to have a barbecue with you
00:42:25.500 cause I don't want you near my chicken. And that's that game over. We're not talking to you.
00:42:31.600 So what are your, uh, yeah. What are you, what are your thoughts on, uh, on politics in general,
00:42:37.960 as far as like, I know people have asked you and talked to you about getting into politics.
00:42:41.440 Like what, what's your take on that? As far as you getting involved, you not getting involved,
00:42:45.640 you and you getting involved at some point, where are you at with that?
00:42:51.280 You know, I don't want to be a politician. I just, I have no desire to do that job
00:42:58.480 just from the mechanics of the job. I don't want to do the job. I don't want to be sitting around
00:43:02.860 in an office. I don't want to be, you know, um, out shaking people's hands all day long. And,
00:43:07.840 and you know, I was thinking about this as, as you were telling me how hard it was to interview me
00:43:11.980 when you first met me. And it's like, I'm thinking to myself, Oh yeah, that's because I don't really
00:43:16.460 like to talk to people, which is a really strange thing for me to say since I literally talk to
00:43:20.800 people for a living, but I don't talk to people. I don't, it's not, you know, if I'm in, if I'm in a
00:43:27.620 room and there's a bunch of people in there, they're all talking. It's not, I don't feel the need to
00:43:31.540 step up and talk to people all the time. So I also don't feel that need from, you know,
00:43:36.520 like a political perspective of, Hey, I'm going to go out and meet people and constantly try and
00:43:41.920 win people support over all day long, shaking hands and kissing babies. That's just not really
00:43:47.840 my personality. So I hope I never have to do it. You know, the only thing that I think would ever
00:43:53.660 come into play, and this is like a straight doomsday scenario. Like if there was some kind of
00:43:58.220 just epic disaster that unfolded, I would probably not by choice, but through instinct and, and natural
00:44:08.780 reaction would move into a leadership position of trying to get a situation under control and moving
00:44:14.960 forward. But I mean, I'm talking like doomsday scenario, then it probably would just be what I
00:44:21.440 would do. Cause that's the way my mind works in situations like that. I really hope it doesn't come
00:44:26.780 to that. And there's people who've heard me say that before. And they're like, what about right now?
00:44:30.760 And I'm like, are you kidding me? We aren't even close. You got your iPhone, you know, you've, you,
00:44:36.280 you've got, um, the internet, we've got wifi, we got the, the things that people are complaining about
00:44:42.640 right now are not major, the kind of major issues that I'm talking about.
00:44:50.000 Man, I don't want to interrupt, but I do want to mention something that you're going to be,
00:44:53.340 want to want to be aware of. Uh, if you haven't already heard the free battle ready course is now
00:44:59.380 available and in it, I'm going to send you a series of emails over 30 days. They're all designed
00:45:04.460 to give you the tools and resources and information that you need to make the next 90 days, uh, the
00:45:09.980 most productive, profitable, and prosperous time in your life. Now I can say that with certainty
00:45:16.180 because thousands of men have gone through the program that I teach. Uh, they're making more money.
00:45:21.020 They're securing promotions. They're getting the girl, they're losing weight. They're getting
00:45:24.340 strong. They're connecting with their kids. They're finding meaning. And I guess like Pedro
00:45:29.560 would say, they're making all of their wildest dreams come true. Of course, I can't guarantee
00:45:34.160 that you guys, but I can guarantee that if you implement the exact strategies that I'll teach you,
00:45:40.280 you are going to accomplish more out of your life than you ever have in the past. So if you want
00:45:45.300 to learn more, you want to get signed up and you want to make your wildest dreams come true,
00:45:49.540 then head to order a man.com slash battle ready. Again, that's order a man.com slash battle ready.
00:45:55.540 You can do that after the podcast for now. I'll get back to it with Jocko.
00:46:00.940 Well, and this goes back to our earlier conversation is I think your level of reach is just as large as
00:46:07.100 if you were some sort of politician, like you, you, you have just as much influence,
00:46:11.500 if not more over the way people think and respond and react through your podcast and other platforms
00:46:16.460 than any other politician out there. I mean, I wouldn't say you're political necessarily,
00:46:21.400 but the reach is certainly there and you're influencing people's behaviors for the,
00:46:25.540 for the positive. You know, you're there.
00:46:28.660 Yeah. You know, I've, I've made some videos and I was just on Rogan and we obviously talked about
00:46:34.500 some of this kind of stuff and you know, the feedbacks generally positive, you know, um,
00:46:41.120 because I talk about stuff sort of from a emotionally detached perspective. Don't get
00:46:47.340 super hype about stuff. I understand that there's two sides to every story. And even when I don't
00:46:52.140 agree with the other side, I at least understand that they have a perspective that I might not
00:46:56.540 understand. So I have to say, okay, well, what is it that's, I don't just, I don't just, um,
00:47:03.220 cancel out anybody that doesn't align with what I'm thinking. In fact, I try and learn from them.
00:47:09.340 So I think when you combine those things together, it comes across as a reasonable human being, which is,
00:47:15.040 I think, rare in a lot of situations today, you know, people are more apt to just get crazy
00:47:21.800 about things. And I, I try not to do that. Why do you think people get that way? I mean,
00:47:27.840 obviously they're, they're emotional responses and reactions, but, but why, like, why do people get
00:47:33.800 there? Yeah. I mean, well, I think a lot of it does have to do with ego and, and insecurities,
00:47:40.900 you know, it's sort of like, you know, when someone's truly deeply insecure and then that makes
00:47:45.180 them hyper, you know, overconfident, egotistical, and you know, that it's rooted in security.
00:47:51.460 I think some of it has to do with that. I think people, um, you know, everything that you talked
00:47:56.820 about with the social media and you'll, you know, I talked about this with Rogan, when somebody posts
00:48:02.220 a video, every video that gets posted, you know, nine out of 10 of them are to trigger reactions.
00:48:08.200 And so when you go on social media and by the way, you, you are, your algorithm on social media
00:48:16.400 is an echo chamber. The algorithm isn't set up to make you see the other side's views. It's only
00:48:22.940 set up to make you see your own views. So when, when I look at, you know, my feed on social media,
00:48:30.480 it looks, the world looks one way. When I, if you go and look at some other person's feed on social
00:48:36.820 media, the world will look completely different. And so when you get caught up inside your own
00:48:42.960 social media echo chamber and every video you see reflects what your thoughts already are,
00:48:51.840 man, it's hard not to get spun up. The other thing is social media brings an immediacy
00:48:57.880 to everything that's happening in the world. And it's a, it's an immediacy that exponentially
00:49:07.140 increases the visibility and the threat of whatever it is that's unfolding. So, you know,
00:49:14.020 you can look at COVID-19 COVID-19. I know it's really bad. And if you watch the news or you watch
00:49:21.440 social media, you'll see all this mayhem. You read the headlines. It's mayhem. I'll tell you,
00:49:27.260 I mean, I live in San Diego, bro. It's not that big of a deal here. I know. I talked to Pete Pete's
00:49:34.640 like, yeah, it's not that big of a deal here. It's not. I get that it's a big deal in New York
00:49:40.000 City. I get that it's a big deal in some major metropolitan areas, but it's, we live in a massive
00:49:49.000 country. You know, there's 350 million people that live here. 350 million people. That's a lot of
00:49:56.700 people. You know, there's my house up in Montana. You go up there, you're flying over millions of
00:50:03.360 square miles of just country where there's no people. And yet if we have X amount of, you know,
00:50:13.320 sicknesses, and that's what you see on the news every day, you are going to think that that's
00:50:18.140 what's happening. And that's the most important thing in the world. And look, I'm not trying to
00:50:22.940 denigrate or dismiss the fact that some people in some families have been hit in a horrendous way
00:50:29.980 by this disease, especially people that have compromised immune systems or they're elderly.
00:50:37.080 I mean, it's awful. And if you live in a family like that and COVID comes into your family,
00:50:41.940 you could lose two, three, four, five family members. And that's awful. But if you live in
00:50:47.780 Southern California, like I do, and you, my, my parents and my in-laws don't even live anywhere
00:50:53.140 close to us. We have no friends over the age of, you know, 50, which is what I'm 48 and my kids are
00:51:00.160 all healthy kids. We're very blessed in that way. Well, then guess what? COVID doesn't have a huge
00:51:06.360 impact on my personal life on our business. It has an impact and we adapt to those, those situations.
00:51:12.980 But to answer your question, why do people become so emotional and polarized? It's because
00:51:20.820 of what they are eating. It's what they are eating and what they are eating is social media,
00:51:27.960 crazy headlines. The headlines are all made. What do I need to write in this headline to get you to
00:51:32.980 click on this headline? And, and by the way, when you click the headline, you're only going to read
00:51:37.120 the first paragraph anyways. So what does that mean? The headline that says Corona spikes all time high
00:51:43.960 and you click on it and you read the first paragraph that says more people have Corona today than they
00:51:50.100 ever have. And you're like, well, yeah, I guess what, you know, if you think through it, you say,
00:51:54.940 well, the disease is spreading. It's the virus. It's going to move throughout the population.
00:51:58.280 Makes sense.
00:51:59.200 Okay. I get it. That makes sense. But if you just see the headline, you think the world is coming to
00:52:03.940 an end. And that is why that is one of the reasons why people get super emotional and, and go crazy
00:52:11.240 about things.
00:52:12.800 Yeah. I've, I've even caught myself this morning. I was reading some headlines or something on Instagram.
00:52:16.900 Then you click on this and click on that. And before half an hour into the thing, you realize
00:52:20.440 you're like, what the hell am I doing here? You know, like I'm, I'm wasting all this time.
00:52:23.980 Like, how does this help me lead the people who are listening to my podcast? How does this help me
00:52:28.500 with the people who are banded with us in some way? How does this help me leave my family? And more
00:52:32.380 often than not, the solution or the answer to that question is it doesn't help in any way. In fact,
00:52:37.800 it undermines my ability to perform and to be effective the way I want to be effective
00:52:42.740 when I wake up first thing in the morning. Yeah. And you can read, you can read anything you,
00:52:50.060 any position you want to support for yourself or any, let me, let me rephrase that.
00:52:54.420 Anything that you want to believe you can find support for on the internet. So if you want to
00:52:59.180 believe that COVID is no threat and it's not that big of a deal, you can find that. And if you want
00:53:03.860 to believe that the world is going to come to an end because of COVID, you can find that too. You can,
00:53:07.860 you can support the absolute extremes on opposing sides of just about any argument there is.
00:53:17.800 That's not going to be good.
00:53:20.600 No, like you said, that's the, that's the echo chamber, right? Is like, Hey, I'm going to,
00:53:24.400 here's my thought. I'm rooted in this belief. I'm not going to change my perspective. And so I have
00:53:29.140 to find all the data that supports what I already believe. And what I find fascinating, look, I fall in
00:53:34.500 this trap. I'm not saying I don't, but what I find fascinating is I try and I've learned this over
00:53:40.000 having, you know, over, I don't know, close to 600 podcasts at this point and having conversations
00:53:45.220 with men like you and other people who have joined us is like, I just have to be open-minded. That's
00:53:50.700 it. Like, that's my job is to be open-minded and to be curious about what you have to say and how it
00:53:56.540 might benefit me, how it might impact me, how it might benefit the people who are listening in.
00:54:00.480 And that level of curiosity, I think has really served me well. And I think it would serve a lot
00:54:04.880 of other people well also because they aren't curious. They're just trying to like solidify what
00:54:09.800 they already believe. It's like, no, go into a conversation curious about why, even if you don't
00:54:14.900 agree with them, why that person thinks what they're thinking. And ultimately you may walk away with the
00:54:20.360 same perspective you had before, but at least you're considering something you haven't considered
00:54:25.040 before. And that's very, very powerful. That rounds you out. Yeah. I always talk about this
00:54:30.780 from a leadership perspective that if you work for me and you come to me with an idea,
00:54:36.680 my goal, when you start talking to me is to see that your idea is correct. And my idea is wrong.
00:54:43.260 Like if I, if I have a plan on how we're going to do something and you object to my plan,
00:54:46.560 when you object to my plan, my goal from that point forward is to say, why is,
00:54:51.420 why is his plan better than mine? That's what I want to figure out. Not, no, he's wrong. And my,
00:54:56.920 my, my plan is better than his. It's, it's why, why does he have that plan? Why is it better than
00:55:01.780 mine? How can we use his plan instead of my plan? That's what my goal is. So yes, if I go into it,
00:55:08.040 into a discussion with someone and I'm thinking, okay, well, I'm going to this, you have a certain
00:55:13.600 belief and I know what your belief is. And I enter the conversation saying, how can you be right? And I'd be
00:55:18.620 wrong. That's going to, that's going to allow me to open my mind up a lot more and understand the
00:55:23.120 situation a lot better. And maybe I don't change my mind completely, but at a minimum, maybe I can
00:55:30.060 understand someone else's perspective. And then I can start to address the root of their belief
00:55:35.780 instead of just attacking them, which is what most people end up doing nowadays.
00:55:40.900 That's actually, I've never heard that before. Like that's taking it not from, Hey, let me try to
00:55:45.380 understand this person to the extreme of, let me see if I can prove this person, right?
00:55:50.440 That's actually a really interesting perspective. I've never considered that before. And again,
00:55:55.160 that goes back to what you were saying earlier is ego, right? Like I got to be right. I got to be
00:55:59.880 right. No, you have to win. Like you have to make more money. You have to serve more people. You have
00:56:05.780 to lose more weight. You have to, whatever your goal is, that is the objective. And somebody else might
00:56:10.460 have that one little insight that you've never heard of. Like you just shared with me,
00:56:13.920 that might actually help you achieve your objective. And that is the bottom line, not
00:56:18.580 how can I be right as often as possible? Yeah. And I just have to throw a little caution. I
00:56:24.140 understood what you were saying, but you know, when you go into a discussion with somebody,
00:56:27.760 you said, I want to win. And you meant win in the broad sense of the term. Correct. Correct.
00:56:33.660 Meaning, meaning I don't want to win. When you come to me with a plan, I don't want to win
00:56:37.700 the objective, not the debate. I want to win as a team that we come up with the best plan. And if
00:56:45.620 that plan happens to be yours, that's the plan I want to use because I want us to win. Yes,
00:56:51.260 absolutely. Right. Yeah. No, I'm glad you clarified that. What do you see going from here? I mean,
00:56:57.040 obviously you've made big pivots. You're doing a lot more online, which is greatly enhanced. I
00:57:02.420 imagine your business and your efficiency, like you talked about earlier, you know, where do you see you
00:57:07.080 going and how do you decide that? That's, that's the important question. Cause guys are thinking to
00:57:11.420 themselves, you know, my, my job isn't as secure as I once thought it was, uh, income isn't coming
00:57:17.460 in. Like, how do I know where to go and what am I looking for when it comes to pivoting?
00:57:23.560 So there's, there's a term that gets used in the military and, and I hate to use this term because
00:57:29.660 it has some super negative connotations to it clearly, but the term that you use in the military
00:57:35.500 military is exploit. And, and what happens is, you know, you have an opportunity and because you're
00:57:42.280 talking about an enemy, then it doesn't really matter that you're trying to exploit opportunities
00:57:47.260 where the enemy is weak, but it sounds bad when you say it in, in the civilian sector that you're
00:57:53.820 looking to exploit something. Fortunately, we've with our, with our audience, fortunately we've got,
00:57:59.640 we've got a smart audience. They understand nuance and they know what the hell we're talking about.
00:58:04.140 We're not talking about taking advantage or at the expense of somebody else. They know that.
00:58:10.520 So when you are in the military, what you are constantly doing is you're constantly,
00:58:15.640 you know, doing reconnaissance and, and listening and paying attention and probing to find out
00:58:22.340 where enemy weaknesses are so that you can exploit those weaknesses. And sometimes you send a
00:58:28.860 reconnaissance team out and they, they think they find something and they start to go down it.
00:58:33.220 And maybe you send an assault team there to start giving them some backup and maybe they're able
00:58:38.020 to penetrate and exploit that weakness, or maybe they get there and they meet some harder resistance
00:58:42.820 than they expected. And you back out, you try something else. That's basically how I operate.
00:58:48.660 My life is I am very open-minded. I'm constantly probing and paying attention. I have an open mind
00:58:56.560 listening, doing reconnaissance, sending reconnaissance teams out, getting feedback, running feedback loops
00:59:03.620 and paying attention to what the feedback that I get is. And if I find a weakness or I find an opening
00:59:10.840 or I find an opportunity, I guess that's the word we could use for the civilian sector. If I find an
00:59:16.320 opportunity, it presents itself, then I will start to concentrate forces and resources into that
00:59:23.540 opportunity. If that opportunity continues to develop, I'll continue to put resources into that
00:59:29.000 opportunity. If it continues to develop, I'll put more resources in there. If at some point I say,
00:59:34.940 hmm, opportunity is not what I thought it was, I have no problem at all saying I was wrong,
00:59:40.820 bad opportunity. I'm going to take those resources out and I'm going to put them somewhere else.
00:59:45.580 So that is how I operate. I do the same thing that I did in the military, which is pay constant
00:59:52.800 attention to what is going on around me, put reconnaissance out there, pay attention, put resources
00:59:59.180 into things, not expect anything in return. If I do get something in return, maybe I put some more
01:00:05.660 resources there. If it turns out to be good, I'll continue to press that opportunity until it either
01:00:12.220 comes to a greater fruition or it comes to a point where I say, okay, this isn't what I thought it was
01:00:17.880 and no problem. I'm going to retract my resources and apply them somewhere else.
01:00:23.160 Yeah, that's good because I think a lot of guys, what they believe is that if they take a step
01:00:26.960 towards some path, you know, A, B, or C that they're fully vested, it's like, no, you're just
01:00:31.980 taking one step. And if it presents itself even more, another, then another, then another. And then
01:00:37.380 you can always backtrack or take another path if that opens up and that opportunity opens up.
01:00:42.460 You know, I have the luxury, I will say, of seeing like the dynamic duo that is Jocko and Pete. And I see
01:00:48.860 this every day. And even though Pete and I talk about every other day, he'll post something on
01:00:53.960 Instagram. I'm like, dude, we were talking like 24 hours ago and you like, now you have this thing
01:00:58.640 built. Like you didn't even like slightly allude to that. And he's like, yeah, I wasn't thinking
01:01:03.240 about it then. I'm like, that was 24 hours ago. And so it's actually really powerful to see you guys
01:01:07.900 operate and how quickly you guys put this stuff into action. And I like that you talked about
01:01:13.160 exploiting opportunities, right? You're not exploiting people, you're exploiting opportunities and seeing what
01:01:19.500 presents itself. I actually had a similar experience. We've got this battle planner for men that men are
01:01:26.280 using. It's been very successful. They've had a lot of success with it. And my son came to me several
01:01:31.200 months ago and he's like, Hey dad, can I use one of those? And I'm like, I don't know. Like, I don't
01:01:35.520 think this is for you, but like, why don't we create something for you? And so him and I sat down and we
01:01:40.740 actually created something for him and we're making it available in 30 days. I know it's going to do very,
01:01:46.040 very well, but that's a perfect example of an opportunities that that's there. I didn't
01:01:51.380 recognize it for whatever reason before my son is the one who presented it to me. And, and here we
01:01:56.340 are stepping into something. Maybe it pans out, maybe it doesn't, but we're going to try it and
01:02:00.440 we're going to see how it does. You print some copies. You see how those do. If they do, then you
01:02:06.480 get some more copies made. Maybe you put a little bit more behind them. And that's exactly what I'm
01:02:10.980 talking about. Yeah, man. It's good. It's exciting. It's exciting times. That's what
01:02:15.900 I look at now is like, I think a lot of people are, are worried and frustrated and concerned.
01:02:20.000 And certainly there's things to be upset and concerned about, uh, but not to the point of
01:02:24.400 inaction and not to the point of retreat, but to the point of, all right, well, where do we pivot?
01:02:29.180 Where do we change? How do we evolve? How do we get better because of it?
01:02:32.780 Yeah. And you know, you've got to take your ego out of the, out of the, out of the equation.
01:02:37.240 And I know that's one of the interesting things about working with Pete is we make big decisions
01:02:44.160 with no ego whatsoever. And I think one of the funniest things to, to talk about is, you know,
01:02:52.300 Pete is a designer, right? He's an artistic designer guy. And he had some, he has some personal
01:03:00.080 pride around that. Like he likes to do that. He went to college for it. You know, he went to college
01:03:06.460 for art design. That's his thing. He, he, and he's great at a bunch of other things too, but that's
01:03:12.420 like, he likes doing that stuff and he's proud of it. And when we're, let's say designing a package,
01:03:18.340 let's say we're designing a package for something, a can or a, or a bottle or a label or whatever.
01:03:24.120 And he'll send me, you know, Hey, what do you think of this? And I'll be like, uh, too much color here,
01:03:28.880 whatever. And he doesn't take any offense to it whatsoever. And maybe he'll come back and say,
01:03:35.380 I don't know, here's why I did that. And I'll say, Oh, I didn't know that you did it for that
01:03:39.920 reason. I didn't understand that now that I understand it, but we will, we will come up with
01:03:44.660 whole battle plans in a matter of, you know, seven text messages. We won't even talk to each other.
01:03:52.900 It'll be text messages where, you know, he sends me an image of something. I say, do a little bit of
01:03:58.240 that to it, this to it, or that to it. He sends it back with those adjustments. I say, you know what?
01:04:02.900 I was wrong. It doesn't look as good as I thought it would change it back to what you had. And, and
01:04:07.800 this has, when you talk about the, the, the, the speed with which we move, a lot of that is because
01:04:17.420 we are only looking for solutions. We don't have any agenda. We're able to communicate to each other
01:04:23.640 very quickly, very bluntly with no emotions and no ego whatsoever. And it makes everything very,
01:04:30.960 very, very powerful. And it's the same thing with Brian over in fuels, because you know,
01:04:36.820 I'll say, Hey, Brian, I like the way this tastes or Hey, Brian, this consistency is wrong or Hey,
01:04:40.540 Brian. And he's like, cool, working it. Cool. I'm working it. And that's just the way it is.
01:04:44.380 He's not saying, well, you don't understand this. Or I think that now it's not saying he won't give
01:04:50.100 me his opinion. And both those guys, they'll give me their opinion all day long. And the reason
01:04:54.820 they'll give me their opinion all day long is they know that I actually respect and, and yearn
01:05:01.620 to hear their opinion because I don't think I'm right all the time. I think, you know what,
01:05:06.440 here's what I think, but I know I can be wrong. I know I can absolutely have the wrong idea in my
01:05:12.440 head. And so I want to get pushback from people. I don't want people that are just yes, men talking to
01:05:19.900 me. I don't want followers following me. I want people working with me. And that's what,
01:05:27.420 you know, that's what I end up with. So I think, you know, obviously with Pete
01:05:32.000 and Brian as well, you, you, you built that relationship to the, to the point where you've
01:05:36.180 earned for lack of a better term, the capital to be able to say, no, I like this. No, I don't like
01:05:40.860 this. Change this, tweak this because you've proven to them that it's not an ego thing. It's like,
01:05:47.280 let's, let's win this thing collectively, right? Let's win this objective. But how do you approach
01:05:52.660 people that maybe you haven't had the opportunity to build that relationship with? And how do you
01:05:58.880 strike the balance between offering encouragement versus giving constructive criticism and feedback
01:06:06.060 that will help the team move forward? Because I think a lot of people might initially interpret that
01:06:10.820 differently than you intended. Which part do you think they would interpret differently than I
01:06:16.500 intended? Not you specifically, but I think that if somebody offers any sort of criticism,
01:06:25.500 I think they may have a tendency in a lot of cases to take it personally rather than believe that will
01:06:31.720 help the team. And that's why we're giving the feedback we're giving. So you're saying people
01:06:37.280 might give too harsh of criticism because of, or just, well, I'm saying, let me give you an example.
01:06:46.140 I'll back up and give you an example. Let's say we've got a new leader, brand new leader in an
01:06:51.060 organization and he's got a project that he's working on and the project isn't going as well as
01:06:58.960 it should, or hopefully it will go or trying to meet deadlines or whatever it is. And that leader
01:07:03.340 comes and offers criticism that will actually propel the project forward. But the people he's
01:07:08.220 criticizing are, are interpreting that incorrectly or maybe interpreting correctly. And it's just
01:07:14.960 coming across too harsh. Like how do you know what the right amount of criticism is to give and how
01:07:20.100 do you approach that criticism? Yeah. So when you're in a situation like that, um, first of all,
01:07:26.540 we have to assume that everybody that we talk to are going to be offended by what we say to them
01:07:30.720 when it comes to giving them criticism. That's, that's the, that's the standard that we have to
01:07:35.700 go with because that's what is most common. What is most common? If I say, Hey Ryan, you know,
01:07:42.520 your podcast, you can get real verbose during it. Now, look, I might mean that like, Hey, I'm just
01:07:50.620 trying to help you out. It doesn't matter, man. You've done 600 episodes. You've got whatever
01:07:55.700 following you've got. You've put your heart and soul into this thing. You're going to be mad that
01:08:00.580 I said that you're going to be offended by the fact that I said that if I say, Hey, you know,
01:08:07.440 your podcast, you talk about the same things over and over again. If that's what, if that,
01:08:13.240 and by the way, I'm just giving critiques that anyone could give to my podcast as well. I talk
01:08:16.660 about the same thing. I'm actually, I'm actually wondering like, Oh shit. Like, is this criticism?
01:08:19.820 Like he's really good. Should I be writing this stuff down? Well, it's, it's, it's what anyone
01:08:24.620 could say about my podcast as well, which is your podcast is too long. You talk too much and you talk
01:08:29.380 about the, you know, war all the time. No one wants to hear that. Or so, so these are all,
01:08:33.840 but, but guess what? When I hear that. So, so like you said, what's your natural reaction? Your
01:08:39.160 natural natural reaction is that you bristle up and you say, Oh, you don't know what you're talking
01:08:42.840 about. You, you know, you're just new here, you know, going back to your example, you're just new
01:08:47.940 here. You don't know how it works. You don't understand this project. You don't have the knowledge
01:08:51.040 that we have. Shut up. We're going to keep doing it this way. So what you have to do is approach
01:08:55.940 people like you are approach approaching a worst case scenario, which is their ego is going to take
01:09:00.860 offense to what you're going to say. So now what you have to do is communicate with them in a way
01:09:05.520 that disarms their ego. How do you do that? Number one, easiest lesson to do is take ownership of what
01:09:12.420 you're about to say. So instead of me saying, Hey, um, you know, Hey Ryan, the way you're running this
01:09:19.020 project, uh, what would be a good thing? The way you're running this project, you're not ordering
01:09:24.940 supplies early enough. And that's why you're behind schedule. So that's what am I doing when
01:09:32.760 I say that to you, I'm attacking you. Instead, if I come to you and say, Hey Ryan, I noticed that the
01:09:37.880 supplies that you need for the project, they're not getting there in time. Is there anything I could
01:09:42.940 do that would help facilitate you getting what you need since you're the point person on this project?
01:09:48.740 Totally different conversation, right? And now instead of being, I took ownership of it. And
01:09:55.460 by the way, I mean, I talk about all this stuff in, in leadership strategy and tactics. The reason I
01:10:00.580 wrote leadership strategy and tactics is because I realized that when I talk about the principles of
01:10:04.840 leadership and extreme ownership and the dichotomy of leadership, the principles are very clear. And I
01:10:09.160 work with people all the time that understand the principles, but they don't actually understand how
01:10:13.940 to put those principles, how to apply into action. And so leadership strategy and tactics, I actually
01:10:20.080 have, you know, examples of what to say in situations like what you're talking about. How do you, how do
01:10:28.060 you soften the approach? How do you use an indirect approach instead of a direct approach? Because just
01:10:33.140 like combat, the direct approach, the frontal assault is the worst option you can take. Even though it
01:10:40.740 takes the most courage, and even though it's the boldest, it is the worst option that you can take
01:10:45.360 99% of the time. So what does that mean? You want to take an indirect approach. How do you do that?
01:10:52.080 You need to think about what you're going to say. You need to think about how you communicate with
01:10:54.720 people. So to this example, that's what you do. You take an indirect approach. You figure out how you
01:10:59.960 can communicate with someone in a way that it doesn't offend them. It opens their mind. It allows them to
01:11:04.300 be open for suggestion. You can even plant seeds into their brain where they think that the idea that
01:11:08.940 you put in their brain is their own. That's what you want to do.
01:11:14.120 And, and, and when they take credit for them, say good, good job type thing. Like right on, let's get
01:11:19.020 this done.
01:11:19.720 When they take credit, you cheer them on and you say, yes, absolutely. Great job.
01:11:26.940 It's powerful, man. I think I got it up there somewhere. I know it's up there somewhere. The
01:11:30.860 leadership strategy and tactics is up there somewhere in those books. So I've got them all, man. I've got
01:11:35.780 them all. Jocko, I appreciate you. Hey, I was going to ask, as we wind things down,
01:11:42.120 we're going to shoot some more arrows, come fall for a immersion camp.
01:11:47.260 Well, I don't know if you've heard yet, but immersion camp is canceled.
01:11:50.360 Apparently I have not heard yet. See, you see how quickly things change with Pete.
01:11:56.240 Immersion camp is canceled.
01:11:58.320 Bummer. We, we just, we held on as long as we could. We tried to figure out if there was a
01:12:04.600 feasible way to do this. And the bottom line, the rules that are in place, it's just not possible.
01:12:13.160 It's not possible.
01:12:14.020 Main's rough.
01:12:14.800 It is not possible to do a jujitsu camp within the rules. And it's also impossible to take four or 500
01:12:24.940 people from around the country to travel to a location in airplanes and all get together and
01:12:31.820 sweat and spit and slobber on each other over and over again and think that we're going to get out of
01:12:37.780 that without spreading this virus. So, you know, we had to make the call. And so there'll be no
01:12:44.840 immersion camp. That being said, I may be coming to Maine anyways. Pete and I have some, Pete and Brian
01:12:51.920 and I have some, some business to handle in the coming months. And so if I do come, yeah, I'll bring
01:12:58.260 my bow and, and we can, we can shoot some, uh, shoot some, shoot some bow and arrow.
01:13:03.440 I gotta, I gotta see that new, uh, custom build by the one and only John Dudley. It looks pretty solid.
01:13:08.020 You've been practicing quite a bit with that thing.
01:13:10.180 Yeah. You know, I've got a nice little spot at my house here in California where I can get, uh, out to
01:13:15.860 about 42 yards, nothing crazy, but it's enough to hit your reps every day. And, and yeah, that's what I do.
01:13:21.580 I go out, you know, I, I shoot a bunch of arrows every day, just trying to keep it dialed,
01:13:26.080 relax my brain a little bit, relax my eyesight a little bit from staring at screens from my job
01:13:31.780 and, and let it go. That's one of the things that's a pretty powerful in just watching you,
01:13:38.660 you know, casually observing from on social media. And of course our, our conversations is seeing,
01:13:43.300 okay, jujitsu every day, working out every day, shooting the arrows every day. Like these are
01:13:48.000 things that are non-negotiables. And I think if it's important, you'll do it
01:13:51.520 every single day. And you, uh, you exhibit that very well. I think it's very influential
01:13:56.280 and inspirational to other people who want to, uh, embed these things into their routines.
01:14:01.640 Yeah. You got to make time. You got to make time. Time's not going to times. Time doesn't
01:14:06.660 put itself on your calendar to do things like, uh, take care of yourself and you got to take,
01:14:13.000 you got to put some time on there because if you lose that, you can't take care of anyone else.
01:14:17.260 Well, I, you know, it's interesting when you say that, I think this is where language is very
01:14:21.720 important because what I hear a lot of people say is I just don't have the time. No, you,
01:14:26.200 you have the time because I have the time. Jocko, you have the time. So it's there. It's just not a
01:14:32.540 priority. And that's fine. If it's not a priority, at least say that, but don't say you don't have the
01:14:37.320 time. Just prioritize it the right way. No doubt. No doubt. You can, you can figure out
01:14:43.980 time. 90. There's a, I won't say I won't put a percentage on it. The vast majority of people in
01:14:49.160 the world can find a little bit more time in their day. And if that means 20 minutes to go shoot 20
01:14:55.080 arrows or 15 arrows. Cool. If that means 15 minutes to go do some burpees or some pull-ups,
01:15:01.980 you can find that time if you want it. Yes, sir. All right, Jocko, we'll let you go on,
01:15:09.200 let you get going. I do appreciate you as always. I've always appreciated our conversations and they
01:15:14.280 get easier every time. It's not, it's not as challenging as that first one was. So I'll put
01:15:18.640 that on both of us. We've both, uh, we've both improved, but, uh, just want to let you know,
01:15:22.920 Jocko, that I appreciate you and everything you stand for and how you've inspired me. Thanks a lot,
01:15:26.480 man. Right on, man. Appreciate it. Good talking to you. And hopefully I'll see you up in Maine.
01:15:30.700 Yep. We'll get some arrows down range. Right on gentlemen. There you go. My conversation with
01:15:37.340 Jocko Willink. I hope you enjoyed the fourth installment, the fourth round. Uh, they get
01:15:42.020 better every time. I told you that a minute ago. And, uh, obviously this is no exception.
01:15:46.160 He continues to improve his game. I hopefully continue to improve mine. Uh, and then ultimately
01:15:52.040 it's to give you everything that you need to thrive and succeed and lead. And regardless of what
01:15:56.880 capacity you serve, you are a leader. People are looking at you, your wife, your kids, colleagues,
01:16:02.560 coworkers, neighbors, boys that you coach on the baseball team. Like people are looking at you
01:16:06.900 and your ability to lead not easy times, but in difficult, uncertain, scary times is your true
01:16:15.200 measure as a leader. And what we shared today, I think will help you do just that. So connect with me
01:16:20.920 on the socials, Instagram, Twitter, Facebook, connect with Jocko, Instagram, Facebook, Twitter.
01:16:26.340 You guys can find us YouTube. We're everywhere. All right. Jocko is a little bit, obviously more
01:16:30.040 prevalent than I am, but let us know what you thought about the show. Let us know if there was
01:16:34.100 a takeaway, something that stood out to you, uh, message Jocko message me, tell me what you like.
01:16:39.300 Please also share. You guys shared thousands, literally thousands of times. Uh, the podcast that I did
01:16:46.720 with Andy Frisilla last week. I really, really appreciate that. And more than just doing it for
01:16:52.540 me, there's other men who will be positively impacted because you took a couple of minutes,
01:16:58.940 you left a rating review or you shared it, or you re-shared it on Instagram or you retweeted on,
01:17:05.700 on Twitter, whatever it is you're doing. Just let's get the word out. Let's get the word out.
01:17:09.300 There's no reason that this shouldn't continue to grow. Shouldn't continue to reach the masses.
01:17:14.080 If you've been with us for any amount of time, you know how valuable the information is that we're
01:17:18.100 sharing. And I would just ask that you do your part by making it available to the people in your
01:17:23.880 life. That's it. Simple. All right, guys, we're going to let you get going. I'll be back tomorrow
01:17:28.940 with another. Ask me anything. I hope you guys are enjoying those installments as well, but until
01:17:33.240 then go out there, take action and become the man you are meant to. Thank you for listening to the
01:17:38.440 order of man podcast. You're ready to take charge of your life and be more of the man you were meant to
01:17:43.620 be. We invite you to join the order at order of man.com.