JOCKO WILLINK | Leading in Challenging and Uncertain Times
Episode Stats
Length
1 hour and 17 minutes
Words per Minute
192.55936
Summary
Jocko Willink is a former Navy SEAL commander and author of multiple books, including Extreme Ownership and the Dichotomy of Leadership. He is the founder of Echelon Front, a leadership organization, and is a four-time guest on The O.M.D. Podcast. In this episode, Jocko talks about how to pivot effectively, overcoming resistance to change in yourself and others, the differences between being reactive and proactive, how to take and inspire initiative, the dichotomy of caring for other people, and so much more.
Transcript
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It's easy to lead in comfortable times. In fact, I'm not even sure we would call that
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leadership. It's the times that are challenging that your true measurement as a leader comes
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into question. And regardless of how you feel about the political landscape, COVID-19, the
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civil unrest, everything that's going on in society today, I think we'd all agree that
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these are uncertain and challenging times. Now, today I'm joined by my friend and four-time
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guest, Jocko Willink, to talk about how to pivot effectively, overcoming the resistance
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to change in yourself and others, the differences between being reactive and proactive, how to
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take and inspire initiative, the dichotomy of caring for other people. And of course we
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You're a man of action. You live life to the fullest, embrace your fears and boldly chart
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your own path. When life knocks you down, you get back up one more time. Every time you
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are not easily deterred or defeated, rugged, resilient, strong. This is your life. This
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is who you are. This is who you will become. At the end of the day, and after all is said
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Gentlemen, what is going on today? My name is Ryan Mickler, and I am the host and the founder
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of the Order of Man movement. Guys, we are on a roll, and I want to just tell you thank
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you. This wouldn't happen without you. And that's what this podcast and this movement are
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all about. It's about giving you what you need to become a better, more capable, more
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effective, profitable, profitable. I can say that a productive man. And so we're giving
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you the conversations, the tools, the resources, the guidance, the direction. And of course
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this podcast today is no exception with a man who is uniquely qualified to impart some wisdom
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upon us. I'm going to get into that introduction in just a minute with Jocko. But for now, I do
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want to introduce you to my friends and Jocko's company along with Pete Roberts. And that company
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is called Origin Maine. Now you guys have heard me talk about them for probably a year, maybe
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over a year at this point. And in light of the conversation I'm having with Jocko today,
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one of the owners of Origin, I figured I would talk about their joint warfare, their mulch,
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their discipline, basically their supplemental lineup. That's going to help you maintain your
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body and get strong and supplement everything that you might need to make yourself more capable,
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physically capable and strong. And yeah, check it out at Origin Maine. I use specifically their
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discipline, which is their pre-workout, their mulch, which is their protein supplement. And then
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also the joint warfare, which I mentioned quite often as I continued down my jujitsu path and my
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joints are hurting, my fingers hurt and they get stiff. And this is a great way for me to recover.
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So if you're interested in some supplements and the lineup with Jocko, then check it out at
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Origin Maine is in the state, main origin, main.com and make sure you use the code order. I mean,
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quite frankly, supplements can tend to get a little bit more expensive. So if you use the code order,
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O-R-D-E-R at checkout, you're going to get a discount on your purchases. All right, again,
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origin, main.com use the code order guys for now, let me get into my introduction to Jocko.
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So again, he's been on the podcast. This is his fourth time. He's a former Navy SEAL commander.
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He's the New York times bestselling author of multiple books, including extreme ownership
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and the dichotomy of leadership. He's the founder of echelon front. His name of course is Jocko
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Willink. I can honestly say, I think you guys would attest that after having multiple conversations
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with and getting to know Jocko on a personal and professional level, that there really isn't a
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single person more qualified to talk about leadership than, than him. And these are certainly
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times that, that call for leadership. As you're all aware, Jocko is the founder of the leadership
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organization echelon front. He's written multiple New York times, bestselling books. And in case you've
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been living under a rock, he's the host of the extremely popular podcast, Jocko podcast.
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Our conversations guys get better each time. And of course this one is no exception.
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A little bit has changed over the past, well, it's been about 10 or 11 months since we did
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a podcast last, but a little bit has changed over that, over that time, I would say. What
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How's, how's the business been for you? I mean, what I wanted to really address and talk
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with you about today is like pivoting. Cause I know a lot of guys are dealing with pivoting
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and changing and there's a lot of uncertainty and variables. So I'm really curious to see
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how you guys at echelon front have pivoted, because I think that'll help give some insight
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into how other guys might be able to pivot in their own lives.
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Yeah. So, um, I think we had 37 events and by events, I mean, you know, us meeting with
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clients, we, we, we have a leadership consulting business. We took, we go and teach companies
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leadership. We had a 99.9% of the work that we did is, or was live. Meaning I get in on
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an airplane. I fly to New York. I fly to Chicago. I fly to San Francisco. I go into buildings.
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I meet with leaders. I talk to them about leadership and that's what everyone on the
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echelon front team is doing. We're doing it all the time. You know, we're, we're doing,
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you know, whatever a hundred events a month, a hundred of these evolutions a month. So whenever
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it hit, I forget the date, um, in four days we canceled or in four days, clients canceled 37,
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I think it was 37 events of us going lofty places. And I just, you know, okay. And we got on a call
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with the team and I said, Hey everybody, here's what's going on. We can't travel. And we could
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hold our breath until this is over. We've got echelon fronts made some good money. We're smart
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how we spend it. We've got a lot of money in the bank. And, um, I said, we could just go on a breath
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hold until we get through this or we can go on the attack and we can start making things happen.
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And that's exactly what we did. We immediately re-engaged. We started doing everything over
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the internet. We double or tripled down on our online training platform EF online. Uh, we rebooted
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that entire system and we, we just launched and came out of the gate and started, started going
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after it. And it's been, it's been awesome. It's been great. There's, there's actually advantages
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to, there's actually extensive advantages to this new world. One of them, one of them being,
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I've been, this is the most time, most consecutive nights I've ever spent with my wife. So we've been
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married for 23 years. This is the most consecutive nights I've ever spent with my wife. And, and that's
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by a long shot now. Right. Right. So yeah. So that's been awesome. But also just from a client
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perspective, you know, someone's paying me a lot of money to, to get in a plane, fly to New York,
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spend the night there, wake up, meet with them, meet with their team, spend some time with them,
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but then get in the plane and fly back. So instead of, they're basically paying me a lot of money to
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travel. Right. And now instead of just paying me to travel, they're still paying me the same money,
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but now I can say, yeah, I'll do it. I'll do two hours with you this way day, two hours this day,
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and two hours that day. And all of a sudden they're getting four, three, four, five times the amount of
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time with me for the same price point. And, and I actually am, you know, pretty close to the same
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amount of time that I have to invest in traveling all over the place. So it's, it's, and then on top of
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that, you know, if I'm talking to 200 people in a, in a classroom or in a, in a lecture hall,
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well, then those 200 people, they're, they're what, 23, 20 feet, 40 feet, a hundred feet away
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from me. They can't see me, you know, they have bad vision, whatever, but on a zoom call, I'm, I'm,
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I'm eight inches from you, you know, I'm eight inches from you. And so people are seeing me and
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then they can ask questions and the questions pop up in the chat room and everyone gets to express
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their opinion. And so there are some serious advantages to how we're doing this and coming
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out of this, we will end up with a hybrid model where we will be doing a lot of our training online
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because not because it's easier, but because it's more effective, more cost efficient, and gives a
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better service to the client. So, I mean, will we still do live things? Yes, we will. You know,
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as I explained to the echelon front team, I said, just because I listened to, you know, music on MP3
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doesn't mean I'm not going to a live concert when, you know, when a band comes to town, I can still,
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you know, there's still a, a reason for that. There's still a live component. And so we will
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certainly still do this stuff live, but we also will be doing a lot of this stuff virtually because
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it is an effective training tool. You know, I think a lot of these things to give you another
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tool in the tool belt, right? And sometimes your hand is forced or in a lot of cases, you don't
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even know what's available until your back's against the wall. And you're like, Oh shit,
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I gotta, I gotta pivot here. Like I gotta do something. What are we going to do? And all of a
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sudden you start seeing these paths and these outlets that it's not that they weren't there.
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It's just that you didn't see them before because your back wasn't against the wall.
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And I think what a lot of guys do when they get in these difficult situations is they focus on all
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of the negative, like, Oh, this isn't going to happen. And this is going to change. And this is
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going to suck. And this is just going to take my time. And what I'm hearing you say is no, wait,
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there's, there's actually some, some positive benefits and, and you specifically individually
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will be better served. Your clients will be better served. Your team will be better served
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because of everything else that's going on. And people tend to look at that in a negative way.
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Yeah. And the other nice thing about it, it has forced people to jump over the hurdle of online
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video teleconferencing. So for instance, I had Easter dinner with my mom and dad and my family,
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even though my, my parents were in Montana because we did it via zoom because now everybody is doing
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all these meetings on zoom. So whereas before, if I was to say to a client in New York, Hey, how about
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we do a zoom meeting? They'd kind of, Oh, well, I don't know. You know, what is that? How does it
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work? Is it really effective? You know, now everyone's doing it. And so people are like, Hey,
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don't even come out here. Let's do a zoom meeting. They know it's, they know the power is there.
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So it's, it's been educational to the entire world in, in a very short period of time,
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the whole world has been educated in the power and the effectiveness of these tools. So yeah,
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it's, it's awesome. And you can definitely look at it in a negative way, or you can look at it and
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say, good, let's rock and roll. Why do you think people resist the change? Cause I know they do.
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Like I've been there, I've been stubborn or I've, you know, look at change. You've got to invest some
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time and some resources and energy into pivoting and changing. Is it more than that? Or is it simply
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just, I don't know, laziness? What is it? It's path to least resistance. I'm just going to keep
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doing what I'm doing until, I mean, no one likes change. We have to overcome change all the time.
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Well, I'm, I'm speaking from a leadership perspective, working with companies at echelon
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front, but they go through situations where they have to change and, and they don't, they need to
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lead through change. And so, yeah, it's hard to lead through change because human nature is, I just
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want to stay the same. I want to say status quo. I want to keep on the same course I've always been on.
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One of the things that I appreciate about what you do. And then of course, having a friendship
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with your business partner, who's literally right down the road from me at this point,
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Pete is you guys aren't waiting for things to happen to you, right? There's like reaction,
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which is what a lot of people are in right now, reaction mode, or you're in responsive mode. I don't
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know if that's necessarily the right term, but where it's like, all right, let's get out ahead of this
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thing. Instead of waiting back and thinking, okay, you know, this happened. So I got to pivot. It's
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like, what can we do to stay out ahead of it? Uh, and, and I think that's one thing both you guys do
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extremely, extremely well, especially having a personal interaction with Pete almost on a daily
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basis. Yeah. I mean, the, you, you talked about being reactive. The opposite of reactive is proactive,
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right? So there's some interesting terms, you know, what we always say and what I've written about
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is default aggressive, meaning my default mode is going to be to get aggressive and make things
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happen. The Marine Corps, I just talked about this on my podcast, the Marine Corps released a new,
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uh, a new document, a new field manual called learning. And one of the things that they say that they
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are trying to teach Marines is a bias for action, which is the same thing as being proactive or default
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aggressive. A bias for action means I'm leaning towards taking action. Default aggressive means
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I'm leaning towards taking action. I I'm not necessarily going to do it. I mean, you can
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override your default mode, right? If you've got your default mode, default mode on your computer and
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you want to override it, you do you sometimes you don't want to go the default mode. And sometimes
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it's not the best thing to take action, but most likely it is the majority of the time it's better
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to take action. And the more you sit around and wait for things to unfold, the more reactive you
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become, the more problems you're going to have. Yeah. And I think when we get into reactive
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situations, whether it's, Hey, I lost my job or COVID-19 has got me down or my wife's considering
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leaving. That's when we tend to get overly emotional. And I, and I say overly emotional
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because I don't think emotions are bad. I think they're there as a metric and indicator. You ought
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to take them into consideration. Uh, but it's when we rely solely upon emotion that we end up making
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decisions that aren't in our best interest because we're not taking other factors into consideration as
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we press forward. Yes. It is not a good idea to make emotional decisions, but your emotions in
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check, calm down, take a step back, breathe, be logical. Don't make emotional decisions. We don't
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make good emotions when we're emotional. We, we, we don't make good decisions when we're emotional.
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You know, the other thing you talked about with, uh, the Marine Corps, and I haven't seen this,
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their new manual manual called learning. You said it was, is that right? Uh, is there requires a
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certain element of, and I can't remember exactly where this falls into your, what you could talk
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about, but your decentralized command, maybe it's your four laws of combat. I don't know exactly
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again where it falls into, but your decentralized command. Cause I think what a lot of men are looking
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for is to be led and unfortunately be told what to do. And if, and if you buy into that, like waiting
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for somebody to give you permission and not having some element of decentralized command, then your
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default mode might be passive waiting for Jocko or waiting for your boss or waiting for somebody
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to give you a command before you start taking action. Yeah. It's, it's just initiative and
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initiative is a key part of decentralized command. Yes. Decentralized command is the fourth law of
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combat. It's really of the four. It's the most powerful. It doesn't fall in the line unless you
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have the other three, you know, dialed in, but that what you're talking about is initiative and you
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are correct. There are some people that have been trained, conditioned, or they have a natural
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instinct that lends them towards, I'm going to wait to be told what to do. There's also situations
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that unfold that create that attitude with people. They get overwhelmed. They're not sure what's
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happening. You know, you can walk into a bad situation and everyone can kind of be shocked.
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And if you say, Hey, you two get over on that wall, you two hold security over there. You three
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start handling these prisoners. Everyone's going to do it. And, and these could be people that have
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a lot of initiative normally, but they get overwhelmed. So we got to train people so that
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they have initiative so that their instinct is to take action. That's why we talk about it all the
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time. That's why the Marine Corps put it in that document is, is, and that's the thing that you are
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wanting for subordinate members of your team, for superior members of your team, for your peers.
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You want everyone saying, okay, what can I do? How can I take action? How can we move forward?
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What the trap that I fall into, especially as a father, I think about it in my organization too,
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but as a father, I noticed that I get really good at like barking commands, like do this, do this,
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do it this way, do it that way. And what I have failed in the past to realize is that although I
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might get some compliance by barking those commands, I'm missing an opportunity to let my
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kids flounder through it a little bit, but also figure it out on their own and let them exhibit
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and develop some leadership characteristics because they're not worried about dad barking orders at
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Well, it absolutely makes sense. And you're just hitting the kind of tip of the iceberg when it
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comes to barking orders. When you bark orders, you bark orders at your kid or your employee or
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whoever, does that improve your relationship with them or, or does it deteriorate the relationship?
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It deteriorates. I think that, I think the trap that we fall into those, we think that,
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oh, because they did it, it worked, but it doesn't mean that actually worked in the long haul.
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Yeah. It's a short-term solution. And the long-term outcome is you have people that don't like you,
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don't respect you, don't trust you. And they, they're looking for the first opportunity to
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rebel against you or, you know, sabotage what you're doing. So barking orders is never good.
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Although as you heard me say earlier, there are scenarios that unfold sometimes where people
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broadly are overwhelmed. And what you need to do is step up and make things happen. And yes,
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that might include barking some orders to get things to happen immediately in a dynamic situation.
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And, you know, I talked about this in leadership strategy and tactics,
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when to step up and lead and when to step up and lead as a leader is something that's,
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people don't pay attention to it, but you want to pay attention to it because
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if you come home and the, you know, everyone in your family is doing what they're supposed to be
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doing and everyone's, you know, dinner's getting made and, you know, the kids' rooms are clean and,
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you know, the yard work is done and, and things are going the way they're supposed to be going.
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Well, and then you, you come in there and start to impose on that situation. That's not good.
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There's no reason for you to step up and lead. The team is handling it. So oftentimes we try and,
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we try and impose our leadership when it's not necessary. And so you have to learn to pay
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attention and look for when there's an actual leadership vacuum, where there's no leadership
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happening. And that's when you can step in and you can start making decisions and at least start
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pointing in the right direction. You don't necessarily have to start barking orders again,
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unless it's a dynamic emergency situation or a critical situation, then you might have to bark
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a couple of orders. But other than that, much of the time, if you're doing a good job broadly as a
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leader, your troops are going to lead themselves and you don't have to say a damn thing.
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Yeah. I think, uh, I think the power in this comes when you don't unnecessarily use tools,
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because if you continue to use the tool, the same tool over and over again, you diminish some of its
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power. And if you're leading effectively in other areas of your life, when you actually bark orders,
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I think people are going to say, Oh, like something's different. I better listen this time
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because you've built up credibility and authority, authority and trust through your other actions
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that when you do on the rare occasion have to bark some orders, people actually tell the line and
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listen because of what you've done to build the authority and credibility.
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Yeah. This is, uh, I, I often talk about leading with the minimum force required and that's what
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you want to do. I also always say, the less you talk, the more people listen. And I give the example
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that, you know, when I was a task unit commander and tasking a bruiser, I would rarely talk on the
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radio because there's activities happening. But when I did talk on the radio, it was like instant
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compliance from everybody because everybody knew that if I was talking, it needed to happen now.
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So yes, this is, this is an accurate assessment.
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I think you've also done just in hearing you say that and hadn't considered this before, you've
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actually done this on social media pretty well also, uh, in that it doesn't seem like you feel
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the need to like continue to post and post and post and post things that, you know, aren't relevant
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or don't matter. And that way, when you actually post something, people are like, Oh, okay. I better
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tune in. I better watch this Monday morning video that Jocko has because he's not posting every
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two minutes. He's only posting when necessary, or he actually has something to share.
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Yeah, I guess so. I, I, I, I'm not sure I'm the best person to talk about social media because I
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don't think I really have the best, um, you know, I don't focus on a lot. I kind of do what I do
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and I'm not super, um, engaged in any way, you know, saying like, Oh, how does this post work or
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whatever? I just kind of do what I do and it is what it is. So, I mean, let, let, let's take that
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example. Cause you talk about it in a passive way. Like, yeah, I just do it when I feel like it or,
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but at the same time, like you've got to have a reason for doing it, right? Like, like there is
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some strategy behind it or some thought process about, Hey, let me post this Monday morning video.
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I originally got on social media because Tim Ferriss said I should get on social media.
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He seemed like he was a, and he, and he is a smart guy that was like, Hey, no, you, you should do this.
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It's a good way to interact with people. You will have, you can learn things. You will get,
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you'll get connected to people that you wouldn't otherwise be connected to. And you know, this was,
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I had no, I was, you know, institutionalized my whole life in the military. So I have no
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comprehension of the business world or anything else. And so here's this guy, Tim, who's,
00:22:45.960
you know, a successful guy, a smart guy. And he's telling me, Hey, you should go on Twitter.
00:22:51.680
And I said, okay. Okay. And so I went on Twitter and, and the very, you know, the, the day that I had
00:22:58.920
it, the day that I started it or whatever, I woke up in the morning and I just, you know, I was thinking
00:23:04.420
the day before I'm thinking, well, what would I even put on this? And I just woke up in the morning.
00:23:08.300
I took a picture of my watch. I posted that people like, Oh, that's cool. Whatever. And then I just
00:23:12.360
kept doing it. Um, and it's, it's, you know, people kind of respond, Hey, cool, right on. I'm up to
00:23:20.460
get after it, whatever. So that's how that started. There was no strategy behind that. Um, I don't even
00:23:28.280
really remember the Monday thing. And it's weird too. Cause I think Monday is a common,
00:23:35.900
like people do stuff Monday, Monday morning, start the week. Right. Yeah. And so I, I didn't really,
00:23:43.420
I wasn't even aware of that. Um, um, otherwise I probably wouldn't done it. Cause I would have
00:23:48.180
thought, Oh, people got this covered down, but I just started making some videos on, on Mondays
00:23:53.840
and yeah. So now I just do it, I guess, I guess more than anything else. And I guess the root of,
00:23:59.740
of my answer is that I am a creature of habits. I do what I do. I follow my specific patterns in life.
00:24:10.260
When I establish a new pattern, I stick with it. And that's probably as stupid as that is. That's
00:24:17.560
probably the reason why you see the consistent, normal, um, uh, sort of repetitive posts that I
00:24:27.100
post on social media. I mean, you say as stupid that as that is, but really it's only stupid if
00:24:33.360
it doesn't work. Right. And, and from my perspective, your habits have seemed to have worked to some
00:24:40.140
degree. Yeah. I mean, I think I'm always trying to improve my habits of course. Um, and, and when I
00:24:48.560
find habits that are negative, then I try and correct them and get them to be a, you know, pick up or add
00:24:55.420
a positive habit for sure. When you, uh, when, cause I know Tim Ferriss, uh, Rogan, those guys were
00:25:03.080
early influences you on you and starting the podcast, uh, was, what was your intention? What, you know,
00:25:10.040
they came to you and said, Hey, you should start a podcast. You should do this. What was your
00:25:13.860
intention behind? Yeah. I think that is something I would like to do. And then, and then launching
00:25:18.340
into that space. I, when I was a kid growing up, I listened to radio shows and I don't know if you
00:25:29.360
listen to any radio shows growing up, but I, I always had a, an ear for, and I enjoyed listening to
00:25:35.180
radio shows. I mean, this is in the, in the late seventies, early eighties when, or I'd say through
00:25:41.720
the eighties before I joined the Navy, you know, there was no internet, there was no, there was no
00:25:45.780
podcast, obviously there was, but there was radio shows where you could follow stories. You could
00:25:50.960
listen to stories. And I always had an ear for that. And so that's what, what, as soon as I started
00:25:56.440
listening to podcasts, that's what it reminded me of. And the other thing that was nice about it
00:26:01.920
from the get go was there was no time limit. There's no restrictions. You can do whatever
00:26:06.560
you want. It's pure freedom, to be honest with you. And so I like to do what I like to do.
00:26:13.100
And when, when I, as soon as, you know, I was talking about this with the echo the other day,
00:26:18.620
he wasn't really sure what the podcast was going to be like. He kind of had an idea,
00:26:23.020
but I knew from day one, what I was going to do. And, you know, like that's, that's what we've done
00:26:29.040
ever since, you know, answer questions and talk about things from history, talk about human nature
00:26:37.500
through the lens of leadership in very stressful situations, which usually means some time of war
00:26:44.580
or some sort of, you know, catastrophic human suffering. And that's what the podcast is.
00:26:53.680
So I, I just keep doing it. I have hundreds and hundreds and hundreds of books stacked up that
00:27:03.240
I need to do on the podcast. I've got hundreds and hundreds of people that I need to interview.
00:27:09.820
And it's, yeah, it's, it's just an exploration into things that I'm interested in more than anything
00:27:16.440
else. And I think that surprisingly there was people, other people that have similar interests
00:27:25.380
because, you know, the making a podcast, probably the worst intention you could go into a podcast
00:27:32.560
with is I'm going to talk about dark and horrible things for extended periods of time by myself in a
00:27:40.860
dark room. Yeah. That, that doesn't appeal to just about, you would think on the, you wouldn't think
00:27:45.720
right. Exactly. You wouldn't think that that would appeal to anybody. And yet everybody knows that the
00:27:51.900
world is a complicated and oftentimes very evil place and people want to understand those things.
00:27:57.840
And so that's what the podcast allows people to do is experience things that they
00:28:01.960
hopefully would not otherwise experience. Yeah. I think there's a lesson in there, you know,
00:28:09.840
you wanting to be able to explore some of these ideas and talk about some of these ideas without
00:28:14.320
any restraints and have the freedom and flexibility to do it in your way. But you also listen to people
00:28:20.560
who know it better than you, right? You listen to Ferris, who obviously is, is a monster in the game.
00:28:26.040
You listen to Rogan, who's a monster in the game. Like these are very reputable sources where you're
00:28:30.880
getting information from. It's funny. I had somebody, I don't know, comment on Instagram or Twitter,
00:28:36.240
wherever it was. And, and, and they were criticizing the idea that I had mentors.
00:28:42.380
And I thought, man, how ridiculous is that thought that there's somebody who actually
00:28:47.260
believes that it's weak to find somebody who knows more than you in an avenue, in an area that
00:28:52.980
you want to excel in. And then you solicit them, whether it's payment or just information, just for
00:28:57.980
advice. It's fascinating to me that there's people who think that seeking out a mentor and doing what
00:29:03.820
they say is weakness. Yeah, that's pretty, that's a pretty silly idea. Um, uh, yeah. And, and Tim
00:29:12.060
and Joe, I mean, they, they recommended I start my own podcast and Tim did it, you know, right after
00:29:17.840
we got done recording, I was the first interview I ever did in my life. And he, when he pressed stop,
00:29:22.020
he said, you should start your own podcast. And Joe said it during the middle of the podcast. And
00:29:25.760
when those two guys tell you to start a podcast, it's probably a good thing to listen to.
00:29:30.000
It's actually been pretty cool to watch you, watch you evolve. Cause I haven't disclosed this
00:29:36.080
to you, but the hardest interview I've ever done was the first interview I did with you
00:29:41.840
because not only was I nervous, cause I was fairly new in the game. I was nervous. I'd really
00:29:46.940
appreciated and respected what you brought to the table, but you were just getting started. So I
00:29:51.040
remember asking questions like, you know, how do you do X, Y, and Z? And your answer was, you just
00:29:55.940
do it. And in my mind, I'm like, do you care to elaborate? You're like, no, you just do it.
00:30:02.880
I'm like, how, how do I, how do I hold this conversation with this guy? I don't know how
00:30:06.640
to do this. But, uh, one of the things I've really appreciated about you and seeing over the
00:30:10.960
past four to five years is your evolution and the way that you've evolved, the way that you
00:30:16.080
communicate, the way that you share a message, inspire people. It's actually really cool to see
00:30:20.280
that happen, uh, in real time over the past five years. Hmm. Yeah. I've, I've gotten that feedback
00:30:26.880
a couple of times. Um, I know I did one pretty high level interview one time and someone else,
00:30:33.860
another friend of mine that's, uh, got also got interviewed by that same person, like a short
00:30:40.280
period after and contacted me and S and they said that this was that the person that interviewed them
00:30:46.160
said that I was the hardest interview they've ever done. So I don't know. I guess, uh, I apologize
00:30:52.060
for being hard to interview. No, I don't think you have to apologize. I think, I think you learn
00:30:56.940
from it, man. I think you grow from it. I think you, uh, you, and of course I do too, right? I'm
00:31:01.360
like, okay, I got to get better as an interviewer, right? Like these are things that I need to improve
00:31:05.040
upon as well. Um, yeah. Do, do you feel like, uh, you're, you're, let me back up and say it this way.
00:31:15.500
Do you take into consideration how other people perceive you? Because I know that there's a common
00:31:20.940
trend in society. We hear this all the time of like the zero Fs mentality and like, I don't care
00:31:26.720
what other people think. And yet from my perspective, I look at it as a leader, like
00:31:31.500
to some degree, I've got to care about what certain people think. You know, I care about what you think.
00:31:35.980
Cause I, I respect you. Uh, I care about what my wife, certainly what she thinks and what my
00:31:41.500
children think of me because I, I need to be aware of that in order for me to lead them more
00:31:46.020
effectively. What are your thoughts on that? Yeah. I've talked about that before. And yes,
00:31:50.380
it's a dichotomy because as you said, you know, it's, you don't want to care about what people
00:31:55.660
think. And then you're scrambling around, afraid to do anything, or you don't stand up for what you
00:32:00.400
actually believe in. Cause you don't, you're afraid that people will think something less of you.
00:32:04.520
Uh, so you don't want to care what people think from that perspective, but the same way, the same,
00:32:11.600
the, the, I, it's not the same way. The opposite perspective is if you've got people that you
00:32:15.900
respect and you care about, then you should care about how they feel about you. And as a leader,
00:32:22.620
you know, that idea, the, which you can still, you can still find people saying this all the time
00:32:27.440
today, you know, as a leader, you're not looking to be liked. It doesn't matter if you're liked it just,
00:32:32.080
you know, the leaders aren't meant to be liked and like, no, no, actually not true. Um, I would
00:32:37.440
try, I would take, I would much rather have 10 people on my team that like me and respect me
00:32:43.920
than 10 people on my team that don't like me. They might respect me, but they don't like me.
00:32:48.560
Who's going to win? Are you kidding me? It's not even close. It's not even close. It's a, it's a,
00:32:53.380
it's a, it's a complete landslide victory for me and my team that we all like each other versus the
00:33:00.540
team that don't like each other. So yes, you have to pay attention and, and care about what people
00:33:06.280
think. And at the same time, the dichotomy is if you run your life based on what other people think,
00:33:12.840
you probably dig yourself a pretty deep hole pretty quick. Well, I think people like to set
00:33:17.220
up these, these false dichotomies, these black and white scenarios where it's like, well, you can
00:33:21.300
either have people like you or respect you. Like, nah, you, you, you can actually have both. Like it
00:33:27.260
isn't so black and white. There's some gray area there. There's some middle ground that you ought
00:33:31.120
to probably operate and work in. And that's going to help you get things done more effectively than
00:33:35.060
operating to the extremes where they either respect you, but don't like you. I don't even
00:33:39.780
know if that would work or, or the opposite of that. Yeah. That's the dichotomy of leadership.
00:33:46.060
And you gotta, you gotta stay somewhere in the middle, stay somewhere balanced a vast majority of
00:33:51.400
the time. Yeah. Yeah. That's the thing that I've noticed about just popular culture,
00:33:56.640
even social media is there's not much more room for nuance. And that goes back to the conversation
00:34:01.020
we were having about podcasting earlier, the freedom, the flexibility, the, the, the, the
00:34:05.220
lack of time constraints is that we can talk about anything and everything without it being so black
00:34:12.520
and white. And we can get into the crevices and the nuances of some of these discussions and these
00:34:17.100
topics. And I think that's why this, this format, this medium of podcasting is so powerful.
00:34:22.460
Cool. Yeah. And I don't know if you've ever done, have you ever done any TV interviews?
00:34:28.500
Uh, no, never have. They, you don't really perceive this when you watch them.
00:34:35.580
And maybe even if you don't do any other kinds of interviews, you wouldn't really perceive it.
00:34:40.500
But when you do a television interview, it is, it is a micro second of thought that that TV interview
00:34:48.540
consists of. There's no time to assemble your thoughts. There's no time to actually think about
00:34:54.120
what you're going to say. There's no time to articulate your way around a point to describe
00:34:58.580
something in the most accurate possible way. None of that exists. You're on to spew out three or
00:35:05.120
four sentences. They're pretty much going to be pre-planned. And then the, the, the bit is over.
00:35:11.040
I mean, the bits are, they're like four minutes. They're four minutes. You get an introduction,
00:35:16.080
you get, you know, your biography, and then they ask you a question, you answer, they talk about it.
00:35:21.740
They ask you one more question, you answer, and then it's over. It's actually crazy. It's actually
00:35:26.520
crazy. And you know, um, I don't think I've, I haven't like, uh, fallen apart during one of those
00:35:33.560
interviews or anything, but it's, it's, it's just, they're just, they're just kind of not very cool.
00:35:42.000
And unfortunately, I think they cater to a short attention span kind of lowest common denominator
00:35:47.620
that you, they just want to, they figure, Hey, if, if we bring someone on this broadcast, that's
00:35:53.260
boring or not popular, or someone doesn't like, as long as we switch them out, there's like an
00:35:57.640
anticipation that some, someone else is coming and I'll just stick with it. And I think that's what,
00:36:03.060
that's what drives it. But it's very strange. It's a very strange medium. And it's a very shallow
00:36:08.340
medium. It's a very shallow medium. And so the, to have the ability to do, you know,
00:36:15.200
to do a format like this is it's amazing. And, you know, I would go, you know, I mean, I, you know,
00:36:22.940
my podcast, there's like millions of people listen to each episode. And so it's echoing me sitting in a
00:36:31.840
converted closet in my gym with a thousand dollars worth of gear. And I'll go out and do interviews
00:36:37.500
where there's an entire production crew and a team and a back room and all these things, stage lights.
00:36:43.720
And, and their, their viewership of a TV program will be 500,000 people. So the fact that anyone
00:36:51.780
can get there on these little platforms and yet they reach so many people, it's,
00:36:57.840
it's a pretty amazing time to be alive. It is amazing. We don't have quite the reach that you
00:37:03.260
do, but even seeing the downloads and the people that connect with us and, and people who reach out,
00:37:08.240
I'm like, man, I'm still blown away. I was, I was walking around in, in another town on vacation with
00:37:12.900
my family the other day and somebody walked up and stopped me and said, Hey man, I listened to your
00:37:17.760
show. And I'm like, my, my knee jerk reaction is why like, you listen to me, you know what I mean?
00:37:22.620
But he came up and introduced himself and said he was inspired by what we're doing. And like the
00:37:28.120
ability that we have to reach and connect with people, unlike every, ever before is just, it's
00:37:33.140
absolutely phenomenal. It's such a powerful medium. It's something that people I think are really,
00:37:38.040
really craving is these deep conversations. I want people to feel like they're in the,
00:37:43.540
like literally, and we, you and I have interviews where there are people literally in the room.
00:37:47.400
That's how I want people to feel like they're part of this conversation. I think it's a very
00:37:51.060
powerful medium for that. Yeah. And I bet even with whatever your, whatever, however many people
00:37:57.400
are listening to this, I bet you it's more than a lot of TV shows and news programs that are out there
00:38:02.120
and you know, it's just, it's just, it's a cool thing. Yeah. I also think it's actually part of this
00:38:09.260
solution to the problems that we find ourselves in society. You know, we, I think for the past 10
00:38:14.620
years or so, maybe slightly longer, we have been conditioned to look for quick snippets and quick
00:38:22.960
soundbites and 40 characters and four minute Fox news segments. And we've lost a lot of the nuance
00:38:31.100
and it's become so polarizing. And what I've realized is that as we have conversations like this,
00:38:37.020
I think this is the solution or at least part of the solution to the polarization that we see in
00:38:42.680
society. I don't think all of that many people are so far apart, but we've been polarized that way
00:38:48.200
through, through social media and through these quick soundbites. Do you agree with that?
00:38:53.240
Absolutely. And I've been saying that if you want to resolve a conflict with somebody,
00:38:58.440
you know, you got to talk to them. You got to hear what their side is. You got to listen. You got
00:39:01.640
to actually listen to see where they're right. And that's the, that's the biggest part is how much
00:39:05.900
ego plays into all these, all this polarization that we're dealing with. So much of it comes from
00:39:12.620
ego, because if you say something, well, I just think you're wrong. And I think I'm right. And
00:39:18.980
I don't listen to anything else that you say. So how can we connect? How can we make any progress?
00:39:22.940
How can we find any common ground? If I just think I'm smarter and better than you and you're just too
00:39:27.100
dumb to get it. Well, I'm never going to listen to you. So you have to put your ego in check and
00:39:32.620
actually listen to what other people have to say. And even if you don't agree with it, you have to
00:39:36.680
actually say to yourself, well, okay, why do they think that? Why, why do they think that? Why do they have
00:39:41.960
that idea in their head? If I don't, you know, if I don't listen to what you're saying,
00:39:47.940
then every thought that I have about you is basically invalid. Unless I listen to what you
00:39:54.440
say, I understand what your perspective is. I say, Oh, Ryan's been through this and Ryan experienced
00:40:00.580
that. And Ryan has this thought because of this situation. How can I even address you? How can I even
00:40:06.960
negate anything that you say if I'm not listening to what you said? And yet, you know, that's what
00:40:13.140
we do most of the time. We hear someone that's, you know, that we don't, that's on the other side
00:40:17.320
of the spectrum. We listen to two, two words come out of their mouth. We know where they're coming
00:40:21.520
from. We shut them out. They're wrong. They're stupid. They're idiots. And we don't listen to
00:40:25.200
another word. They say that's what America is doing right now. Yeah. It's I, I agree. I think
00:40:31.260
it's the, just the dehumanization of it. You know, like I, for example, I probably have neighbors who
00:40:36.780
I would disagree with on just about every front politically, but I have no idea because we don't
00:40:43.260
talk about that stuff. We talk about their kids and we have barbecues together. And my friend comes
00:40:47.780
over and helps me with a project because I need some help. And I might go over and lend a resource or
00:40:52.000
lend my hand because he needs some help. And it's, it's the humanity of it. You know, I see
00:40:57.040
somebody, a friend, for example, who, who has a child that goes through cancer, man, I don't care
00:41:02.580
what political affiliation it's about. I'm like, dude, this guy has a daughter that has cancer right
00:41:07.000
now. Like, what can I do to help? How can I help this individual? Like, forget about the politics,
00:41:12.360
all politics aside, like this is what needs to be addressed. And Twitter and Facebook and Instagram
00:41:17.020
do a phenomenal job at stripping away the humanity as, and look, I don't want to discount how
00:41:21.380
powerful they are. Cause I don't think you and I would be having this conversation if those
00:41:24.880
platforms weren't there. But I think we need to like disengage occasionally from the technological
00:41:31.600
world and just like, go have a barbecue with your neighbor or go to, go to jujitsu with your friend
00:41:36.620
or whatever, just get face to face, which is a little difficult amid COVID-19 restrictions, but
00:41:45.400
Yeah, no doubt. You got to listen to what other people have to say and
00:41:49.980
don't wrap yourself around. So even what, even the things that you just talked about,
00:41:54.340
each one of those things, whether your neighbor needs help with something, whether you, you need
00:42:00.680
something from your neighbor, whether you're doing jujitsu, whether you're having a barbecue,
00:42:04.560
all those things are common ground. And so when you build up all this common ground, if you find out
00:42:09.200
that this guy doesn't believe some political belief that you believe, well, it's okay. Cause you've got
00:42:14.060
everything else in common. So it's not that big of a deal. But if you, if you come out of the gate
00:42:18.440
with what are your political beliefs and, and by the way, I think you're wrong. And therefore,
00:42:22.400
everything that you do is wrong. And therefore I don't, I'm not going to have a barbecue with you
00:42:25.500
cause I don't want you near my chicken. And that's that game over. We're not talking to you.
00:42:31.600
So what are your, uh, yeah. What are you, what are your thoughts on, uh, on politics in general,
00:42:37.960
as far as like, I know people have asked you and talked to you about getting into politics.
00:42:41.440
Like what, what's your take on that? As far as you getting involved, you not getting involved,
00:42:45.640
you and you getting involved at some point, where are you at with that?
00:42:51.280
You know, I don't want to be a politician. I just, I have no desire to do that job
00:42:58.480
just from the mechanics of the job. I don't want to do the job. I don't want to be sitting around
00:43:02.860
in an office. I don't want to be, you know, um, out shaking people's hands all day long. And,
00:43:07.840
and you know, I was thinking about this as, as you were telling me how hard it was to interview me
00:43:11.980
when you first met me. And it's like, I'm thinking to myself, Oh yeah, that's because I don't really
00:43:16.460
like to talk to people, which is a really strange thing for me to say since I literally talk to
00:43:20.800
people for a living, but I don't talk to people. I don't, it's not, you know, if I'm in, if I'm in a
00:43:27.620
room and there's a bunch of people in there, they're all talking. It's not, I don't feel the need to
00:43:31.540
step up and talk to people all the time. So I also don't feel that need from, you know,
00:43:36.520
like a political perspective of, Hey, I'm going to go out and meet people and constantly try and
00:43:41.920
win people support over all day long, shaking hands and kissing babies. That's just not really
00:43:47.840
my personality. So I hope I never have to do it. You know, the only thing that I think would ever
00:43:53.660
come into play, and this is like a straight doomsday scenario. Like if there was some kind of
00:43:58.220
just epic disaster that unfolded, I would probably not by choice, but through instinct and, and natural
00:44:08.780
reaction would move into a leadership position of trying to get a situation under control and moving
00:44:14.960
forward. But I mean, I'm talking like doomsday scenario, then it probably would just be what I
00:44:21.440
would do. Cause that's the way my mind works in situations like that. I really hope it doesn't come
00:44:26.780
to that. And there's people who've heard me say that before. And they're like, what about right now?
00:44:30.760
And I'm like, are you kidding me? We aren't even close. You got your iPhone, you know, you've, you,
00:44:36.280
you've got, um, the internet, we've got wifi, we got the, the things that people are complaining about
00:44:42.640
right now are not major, the kind of major issues that I'm talking about.
00:44:50.000
Man, I don't want to interrupt, but I do want to mention something that you're going to be,
00:44:53.340
want to want to be aware of. Uh, if you haven't already heard the free battle ready course is now
00:44:59.380
available and in it, I'm going to send you a series of emails over 30 days. They're all designed
00:45:04.460
to give you the tools and resources and information that you need to make the next 90 days, uh, the
00:45:09.980
most productive, profitable, and prosperous time in your life. Now I can say that with certainty
00:45:16.180
because thousands of men have gone through the program that I teach. Uh, they're making more money.
00:45:21.020
They're securing promotions. They're getting the girl, they're losing weight. They're getting
00:45:24.340
strong. They're connecting with their kids. They're finding meaning. And I guess like Pedro
00:45:29.560
would say, they're making all of their wildest dreams come true. Of course, I can't guarantee
00:45:34.160
that you guys, but I can guarantee that if you implement the exact strategies that I'll teach you,
00:45:40.280
you are going to accomplish more out of your life than you ever have in the past. So if you want
00:45:45.300
to learn more, you want to get signed up and you want to make your wildest dreams come true,
00:45:49.540
then head to order a man.com slash battle ready. Again, that's order a man.com slash battle ready.
00:45:55.540
You can do that after the podcast for now. I'll get back to it with Jocko.
00:46:00.940
Well, and this goes back to our earlier conversation is I think your level of reach is just as large as
00:46:07.100
if you were some sort of politician, like you, you, you have just as much influence,
00:46:11.500
if not more over the way people think and respond and react through your podcast and other platforms
00:46:16.460
than any other politician out there. I mean, I wouldn't say you're political necessarily,
00:46:21.400
but the reach is certainly there and you're influencing people's behaviors for the,
00:46:28.660
Yeah. You know, I've, I've made some videos and I was just on Rogan and we obviously talked about
00:46:34.500
some of this kind of stuff and you know, the feedbacks generally positive, you know, um,
00:46:41.120
because I talk about stuff sort of from a emotionally detached perspective. Don't get
00:46:47.340
super hype about stuff. I understand that there's two sides to every story. And even when I don't
00:46:52.140
agree with the other side, I at least understand that they have a perspective that I might not
00:46:56.540
understand. So I have to say, okay, well, what is it that's, I don't just, I don't just, um,
00:47:03.220
cancel out anybody that doesn't align with what I'm thinking. In fact, I try and learn from them.
00:47:09.340
So I think when you combine those things together, it comes across as a reasonable human being, which is,
00:47:15.040
I think, rare in a lot of situations today, you know, people are more apt to just get crazy
00:47:21.800
about things. And I, I try not to do that. Why do you think people get that way? I mean,
00:47:27.840
obviously they're, they're emotional responses and reactions, but, but why, like, why do people get
00:47:33.800
there? Yeah. I mean, well, I think a lot of it does have to do with ego and, and insecurities,
00:47:40.900
you know, it's sort of like, you know, when someone's truly deeply insecure and then that makes
00:47:45.180
them hyper, you know, overconfident, egotistical, and you know, that it's rooted in security.
00:47:51.460
I think some of it has to do with that. I think people, um, you know, everything that you talked
00:47:56.820
about with the social media and you'll, you know, I talked about this with Rogan, when somebody posts
00:48:02.220
a video, every video that gets posted, you know, nine out of 10 of them are to trigger reactions.
00:48:08.200
And so when you go on social media and by the way, you, you are, your algorithm on social media
00:48:16.400
is an echo chamber. The algorithm isn't set up to make you see the other side's views. It's only
00:48:22.940
set up to make you see your own views. So when, when I look at, you know, my feed on social media,
00:48:30.480
it looks, the world looks one way. When I, if you go and look at some other person's feed on social
00:48:36.820
media, the world will look completely different. And so when you get caught up inside your own
00:48:42.960
social media echo chamber and every video you see reflects what your thoughts already are,
00:48:51.840
man, it's hard not to get spun up. The other thing is social media brings an immediacy
00:48:57.880
to everything that's happening in the world. And it's a, it's an immediacy that exponentially
00:49:07.140
increases the visibility and the threat of whatever it is that's unfolding. So, you know,
00:49:14.020
you can look at COVID-19 COVID-19. I know it's really bad. And if you watch the news or you watch
00:49:21.440
social media, you'll see all this mayhem. You read the headlines. It's mayhem. I'll tell you,
00:49:27.260
I mean, I live in San Diego, bro. It's not that big of a deal here. I know. I talked to Pete Pete's
00:49:34.640
like, yeah, it's not that big of a deal here. It's not. I get that it's a big deal in New York
00:49:40.000
City. I get that it's a big deal in some major metropolitan areas, but it's, we live in a massive
00:49:49.000
country. You know, there's 350 million people that live here. 350 million people. That's a lot of
00:49:56.700
people. You know, there's my house up in Montana. You go up there, you're flying over millions of
00:50:03.360
square miles of just country where there's no people. And yet if we have X amount of, you know,
00:50:13.320
sicknesses, and that's what you see on the news every day, you are going to think that that's
00:50:18.140
what's happening. And that's the most important thing in the world. And look, I'm not trying to
00:50:22.940
denigrate or dismiss the fact that some people in some families have been hit in a horrendous way
00:50:29.980
by this disease, especially people that have compromised immune systems or they're elderly.
00:50:37.080
I mean, it's awful. And if you live in a family like that and COVID comes into your family,
00:50:41.940
you could lose two, three, four, five family members. And that's awful. But if you live in
00:50:47.780
Southern California, like I do, and you, my, my parents and my in-laws don't even live anywhere
00:50:53.140
close to us. We have no friends over the age of, you know, 50, which is what I'm 48 and my kids are
00:51:00.160
all healthy kids. We're very blessed in that way. Well, then guess what? COVID doesn't have a huge
00:51:06.360
impact on my personal life on our business. It has an impact and we adapt to those, those situations.
00:51:12.980
But to answer your question, why do people become so emotional and polarized? It's because
00:51:20.820
of what they are eating. It's what they are eating and what they are eating is social media,
00:51:27.960
crazy headlines. The headlines are all made. What do I need to write in this headline to get you to
00:51:32.980
click on this headline? And, and by the way, when you click the headline, you're only going to read
00:51:37.120
the first paragraph anyways. So what does that mean? The headline that says Corona spikes all time high
00:51:43.960
and you click on it and you read the first paragraph that says more people have Corona today than they
00:51:50.100
ever have. And you're like, well, yeah, I guess what, you know, if you think through it, you say,
00:51:54.940
well, the disease is spreading. It's the virus. It's going to move throughout the population.
00:51:59.200
Okay. I get it. That makes sense. But if you just see the headline, you think the world is coming to
00:52:03.940
an end. And that is why that is one of the reasons why people get super emotional and, and go crazy
00:52:12.800
Yeah. I've, I've even caught myself this morning. I was reading some headlines or something on Instagram.
00:52:16.900
Then you click on this and click on that. And before half an hour into the thing, you realize
00:52:20.440
you're like, what the hell am I doing here? You know, like I'm, I'm wasting all this time.
00:52:23.980
Like, how does this help me lead the people who are listening to my podcast? How does this help me
00:52:28.500
with the people who are banded with us in some way? How does this help me leave my family? And more
00:52:32.380
often than not, the solution or the answer to that question is it doesn't help in any way. In fact,
00:52:37.800
it undermines my ability to perform and to be effective the way I want to be effective
00:52:42.740
when I wake up first thing in the morning. Yeah. And you can read, you can read anything you,
00:52:50.060
any position you want to support for yourself or any, let me, let me rephrase that.
00:52:54.420
Anything that you want to believe you can find support for on the internet. So if you want to
00:52:59.180
believe that COVID is no threat and it's not that big of a deal, you can find that. And if you want
00:53:03.860
to believe that the world is going to come to an end because of COVID, you can find that too. You can,
00:53:07.860
you can support the absolute extremes on opposing sides of just about any argument there is.
00:53:20.600
No, like you said, that's the, that's the echo chamber, right? Is like, Hey, I'm going to,
00:53:24.400
here's my thought. I'm rooted in this belief. I'm not going to change my perspective. And so I have
00:53:29.140
to find all the data that supports what I already believe. And what I find fascinating, look, I fall in
00:53:34.500
this trap. I'm not saying I don't, but what I find fascinating is I try and I've learned this over
00:53:40.000
having, you know, over, I don't know, close to 600 podcasts at this point and having conversations
00:53:45.220
with men like you and other people who have joined us is like, I just have to be open-minded. That's
00:53:50.700
it. Like, that's my job is to be open-minded and to be curious about what you have to say and how it
00:53:56.540
might benefit me, how it might impact me, how it might benefit the people who are listening in.
00:54:00.480
And that level of curiosity, I think has really served me well. And I think it would serve a lot
00:54:04.880
of other people well also because they aren't curious. They're just trying to like solidify what
00:54:09.800
they already believe. It's like, no, go into a conversation curious about why, even if you don't
00:54:14.900
agree with them, why that person thinks what they're thinking. And ultimately you may walk away with the
00:54:20.360
same perspective you had before, but at least you're considering something you haven't considered
00:54:25.040
before. And that's very, very powerful. That rounds you out. Yeah. I always talk about this
00:54:30.780
from a leadership perspective that if you work for me and you come to me with an idea,
00:54:36.680
my goal, when you start talking to me is to see that your idea is correct. And my idea is wrong.
00:54:43.260
Like if I, if I have a plan on how we're going to do something and you object to my plan,
00:54:46.560
when you object to my plan, my goal from that point forward is to say, why is,
00:54:51.420
why is his plan better than mine? That's what I want to figure out. Not, no, he's wrong. And my,
00:54:56.920
my, my plan is better than his. It's, it's why, why does he have that plan? Why is it better than
00:55:01.780
mine? How can we use his plan instead of my plan? That's what my goal is. So yes, if I go into it,
00:55:08.040
into a discussion with someone and I'm thinking, okay, well, I'm going to this, you have a certain
00:55:13.600
belief and I know what your belief is. And I enter the conversation saying, how can you be right? And I'd be
00:55:18.620
wrong. That's going to, that's going to allow me to open my mind up a lot more and understand the
00:55:23.120
situation a lot better. And maybe I don't change my mind completely, but at a minimum, maybe I can
00:55:30.060
understand someone else's perspective. And then I can start to address the root of their belief
00:55:35.780
instead of just attacking them, which is what most people end up doing nowadays.
00:55:40.900
That's actually, I've never heard that before. Like that's taking it not from, Hey, let me try to
00:55:45.380
understand this person to the extreme of, let me see if I can prove this person, right?
00:55:50.440
That's actually a really interesting perspective. I've never considered that before. And again,
00:55:55.160
that goes back to what you were saying earlier is ego, right? Like I got to be right. I got to be
00:55:59.880
right. No, you have to win. Like you have to make more money. You have to serve more people. You have
00:56:05.780
to lose more weight. You have to, whatever your goal is, that is the objective. And somebody else might
00:56:10.460
have that one little insight that you've never heard of. Like you just shared with me,
00:56:13.920
that might actually help you achieve your objective. And that is the bottom line, not
00:56:18.580
how can I be right as often as possible? Yeah. And I just have to throw a little caution. I
00:56:24.140
understood what you were saying, but you know, when you go into a discussion with somebody,
00:56:27.760
you said, I want to win. And you meant win in the broad sense of the term. Correct. Correct.
00:56:33.660
Meaning, meaning I don't want to win. When you come to me with a plan, I don't want to win
00:56:37.700
the objective, not the debate. I want to win as a team that we come up with the best plan. And if
00:56:45.620
that plan happens to be yours, that's the plan I want to use because I want us to win. Yes,
00:56:51.260
absolutely. Right. Yeah. No, I'm glad you clarified that. What do you see going from here? I mean,
00:56:57.040
obviously you've made big pivots. You're doing a lot more online, which is greatly enhanced. I
00:57:02.420
imagine your business and your efficiency, like you talked about earlier, you know, where do you see you
00:57:07.080
going and how do you decide that? That's, that's the important question. Cause guys are thinking to
00:57:11.420
themselves, you know, my, my job isn't as secure as I once thought it was, uh, income isn't coming
00:57:17.460
in. Like, how do I know where to go and what am I looking for when it comes to pivoting?
00:57:23.560
So there's, there's a term that gets used in the military and, and I hate to use this term because
00:57:29.660
it has some super negative connotations to it clearly, but the term that you use in the military
00:57:35.500
military is exploit. And, and what happens is, you know, you have an opportunity and because you're
00:57:42.280
talking about an enemy, then it doesn't really matter that you're trying to exploit opportunities
00:57:47.260
where the enemy is weak, but it sounds bad when you say it in, in the civilian sector that you're
00:57:53.820
looking to exploit something. Fortunately, we've with our, with our audience, fortunately we've got,
00:57:59.640
we've got a smart audience. They understand nuance and they know what the hell we're talking about.
00:58:04.140
We're not talking about taking advantage or at the expense of somebody else. They know that.
00:58:10.520
So when you are in the military, what you are constantly doing is you're constantly,
00:58:15.640
you know, doing reconnaissance and, and listening and paying attention and probing to find out
00:58:22.340
where enemy weaknesses are so that you can exploit those weaknesses. And sometimes you send a
00:58:28.860
reconnaissance team out and they, they think they find something and they start to go down it.
00:58:33.220
And maybe you send an assault team there to start giving them some backup and maybe they're able
00:58:38.020
to penetrate and exploit that weakness, or maybe they get there and they meet some harder resistance
00:58:42.820
than they expected. And you back out, you try something else. That's basically how I operate.
00:58:48.660
My life is I am very open-minded. I'm constantly probing and paying attention. I have an open mind
00:58:56.560
listening, doing reconnaissance, sending reconnaissance teams out, getting feedback, running feedback loops
00:59:03.620
and paying attention to what the feedback that I get is. And if I find a weakness or I find an opening
00:59:10.840
or I find an opportunity, I guess that's the word we could use for the civilian sector. If I find an
00:59:16.320
opportunity, it presents itself, then I will start to concentrate forces and resources into that
00:59:23.540
opportunity. If that opportunity continues to develop, I'll continue to put resources into that
00:59:29.000
opportunity. If it continues to develop, I'll put more resources in there. If at some point I say,
00:59:34.940
hmm, opportunity is not what I thought it was, I have no problem at all saying I was wrong,
00:59:40.820
bad opportunity. I'm going to take those resources out and I'm going to put them somewhere else.
00:59:45.580
So that is how I operate. I do the same thing that I did in the military, which is pay constant
00:59:52.800
attention to what is going on around me, put reconnaissance out there, pay attention, put resources
00:59:59.180
into things, not expect anything in return. If I do get something in return, maybe I put some more
01:00:05.660
resources there. If it turns out to be good, I'll continue to press that opportunity until it either
01:00:12.220
comes to a greater fruition or it comes to a point where I say, okay, this isn't what I thought it was
01:00:17.880
and no problem. I'm going to retract my resources and apply them somewhere else.
01:00:23.160
Yeah, that's good because I think a lot of guys, what they believe is that if they take a step
01:00:26.960
towards some path, you know, A, B, or C that they're fully vested, it's like, no, you're just
01:00:31.980
taking one step. And if it presents itself even more, another, then another, then another. And then
01:00:37.380
you can always backtrack or take another path if that opens up and that opportunity opens up.
01:00:42.460
You know, I have the luxury, I will say, of seeing like the dynamic duo that is Jocko and Pete. And I see
01:00:48.860
this every day. And even though Pete and I talk about every other day, he'll post something on
01:00:53.960
Instagram. I'm like, dude, we were talking like 24 hours ago and you like, now you have this thing
01:00:58.640
built. Like you didn't even like slightly allude to that. And he's like, yeah, I wasn't thinking
01:01:03.240
about it then. I'm like, that was 24 hours ago. And so it's actually really powerful to see you guys
01:01:07.900
operate and how quickly you guys put this stuff into action. And I like that you talked about
01:01:13.160
exploiting opportunities, right? You're not exploiting people, you're exploiting opportunities and seeing what
01:01:19.500
presents itself. I actually had a similar experience. We've got this battle planner for men that men are
01:01:26.280
using. It's been very successful. They've had a lot of success with it. And my son came to me several
01:01:31.200
months ago and he's like, Hey dad, can I use one of those? And I'm like, I don't know. Like, I don't
01:01:35.520
think this is for you, but like, why don't we create something for you? And so him and I sat down and we
01:01:40.740
actually created something for him and we're making it available in 30 days. I know it's going to do very,
01:01:46.040
very well, but that's a perfect example of an opportunities that that's there. I didn't
01:01:51.380
recognize it for whatever reason before my son is the one who presented it to me. And, and here we
01:01:56.340
are stepping into something. Maybe it pans out, maybe it doesn't, but we're going to try it and
01:02:00.440
we're going to see how it does. You print some copies. You see how those do. If they do, then you
01:02:06.480
get some more copies made. Maybe you put a little bit more behind them. And that's exactly what I'm
01:02:10.980
talking about. Yeah, man. It's good. It's exciting. It's exciting times. That's what
01:02:15.900
I look at now is like, I think a lot of people are, are worried and frustrated and concerned.
01:02:20.000
And certainly there's things to be upset and concerned about, uh, but not to the point of
01:02:24.400
inaction and not to the point of retreat, but to the point of, all right, well, where do we pivot?
01:02:29.180
Where do we change? How do we evolve? How do we get better because of it?
01:02:32.780
Yeah. And you know, you've got to take your ego out of the, out of the, out of the equation.
01:02:37.240
And I know that's one of the interesting things about working with Pete is we make big decisions
01:02:44.160
with no ego whatsoever. And I think one of the funniest things to, to talk about is, you know,
01:02:52.300
Pete is a designer, right? He's an artistic designer guy. And he had some, he has some personal
01:03:00.080
pride around that. Like he likes to do that. He went to college for it. You know, he went to college
01:03:06.460
for art design. That's his thing. He, he, and he's great at a bunch of other things too, but that's
01:03:12.420
like, he likes doing that stuff and he's proud of it. And when we're, let's say designing a package,
01:03:18.340
let's say we're designing a package for something, a can or a, or a bottle or a label or whatever.
01:03:24.120
And he'll send me, you know, Hey, what do you think of this? And I'll be like, uh, too much color here,
01:03:28.880
whatever. And he doesn't take any offense to it whatsoever. And maybe he'll come back and say,
01:03:35.380
I don't know, here's why I did that. And I'll say, Oh, I didn't know that you did it for that
01:03:39.920
reason. I didn't understand that now that I understand it, but we will, we will come up with
01:03:44.660
whole battle plans in a matter of, you know, seven text messages. We won't even talk to each other.
01:03:52.900
It'll be text messages where, you know, he sends me an image of something. I say, do a little bit of
01:03:58.240
that to it, this to it, or that to it. He sends it back with those adjustments. I say, you know what?
01:04:02.900
I was wrong. It doesn't look as good as I thought it would change it back to what you had. And, and
01:04:07.800
this has, when you talk about the, the, the, the speed with which we move, a lot of that is because
01:04:17.420
we are only looking for solutions. We don't have any agenda. We're able to communicate to each other
01:04:23.640
very quickly, very bluntly with no emotions and no ego whatsoever. And it makes everything very,
01:04:30.960
very, very powerful. And it's the same thing with Brian over in fuels, because you know,
01:04:36.820
I'll say, Hey, Brian, I like the way this tastes or Hey, Brian, this consistency is wrong or Hey,
01:04:40.540
Brian. And he's like, cool, working it. Cool. I'm working it. And that's just the way it is.
01:04:44.380
He's not saying, well, you don't understand this. Or I think that now it's not saying he won't give
01:04:50.100
me his opinion. And both those guys, they'll give me their opinion all day long. And the reason
01:04:54.820
they'll give me their opinion all day long is they know that I actually respect and, and yearn
01:05:01.620
to hear their opinion because I don't think I'm right all the time. I think, you know what,
01:05:06.440
here's what I think, but I know I can be wrong. I know I can absolutely have the wrong idea in my
01:05:12.440
head. And so I want to get pushback from people. I don't want people that are just yes, men talking to
01:05:19.900
me. I don't want followers following me. I want people working with me. And that's what,
01:05:27.420
you know, that's what I end up with. So I think, you know, obviously with Pete
01:05:32.000
and Brian as well, you, you, you built that relationship to the, to the point where you've
01:05:36.180
earned for lack of a better term, the capital to be able to say, no, I like this. No, I don't like
01:05:40.860
this. Change this, tweak this because you've proven to them that it's not an ego thing. It's like,
01:05:47.280
let's, let's win this thing collectively, right? Let's win this objective. But how do you approach
01:05:52.660
people that maybe you haven't had the opportunity to build that relationship with? And how do you
01:05:58.880
strike the balance between offering encouragement versus giving constructive criticism and feedback
01:06:06.060
that will help the team move forward? Because I think a lot of people might initially interpret that
01:06:10.820
differently than you intended. Which part do you think they would interpret differently than I
01:06:16.500
intended? Not you specifically, but I think that if somebody offers any sort of criticism,
01:06:25.500
I think they may have a tendency in a lot of cases to take it personally rather than believe that will
01:06:31.720
help the team. And that's why we're giving the feedback we're giving. So you're saying people
01:06:37.280
might give too harsh of criticism because of, or just, well, I'm saying, let me give you an example.
01:06:46.140
I'll back up and give you an example. Let's say we've got a new leader, brand new leader in an
01:06:51.060
organization and he's got a project that he's working on and the project isn't going as well as
01:06:58.960
it should, or hopefully it will go or trying to meet deadlines or whatever it is. And that leader
01:07:03.340
comes and offers criticism that will actually propel the project forward. But the people he's
01:07:08.220
criticizing are, are interpreting that incorrectly or maybe interpreting correctly. And it's just
01:07:14.960
coming across too harsh. Like how do you know what the right amount of criticism is to give and how
01:07:20.100
do you approach that criticism? Yeah. So when you're in a situation like that, um, first of all,
01:07:26.540
we have to assume that everybody that we talk to are going to be offended by what we say to them
01:07:30.720
when it comes to giving them criticism. That's, that's the, that's the standard that we have to
01:07:35.700
go with because that's what is most common. What is most common? If I say, Hey Ryan, you know,
01:07:42.520
your podcast, you can get real verbose during it. Now, look, I might mean that like, Hey, I'm just
01:07:50.620
trying to help you out. It doesn't matter, man. You've done 600 episodes. You've got whatever
01:07:55.700
following you've got. You've put your heart and soul into this thing. You're going to be mad that
01:08:00.580
I said that you're going to be offended by the fact that I said that if I say, Hey, you know,
01:08:07.440
your podcast, you talk about the same things over and over again. If that's what, if that,
01:08:13.240
and by the way, I'm just giving critiques that anyone could give to my podcast as well. I talk
01:08:16.660
about the same thing. I'm actually, I'm actually wondering like, Oh shit. Like, is this criticism?
01:08:19.820
Like he's really good. Should I be writing this stuff down? Well, it's, it's, it's what anyone
01:08:24.620
could say about my podcast as well, which is your podcast is too long. You talk too much and you talk
01:08:29.380
about the, you know, war all the time. No one wants to hear that. Or so, so these are all,
01:08:33.840
but, but guess what? When I hear that. So, so like you said, what's your natural reaction? Your
01:08:39.160
natural natural reaction is that you bristle up and you say, Oh, you don't know what you're talking
01:08:42.840
about. You, you know, you're just new here, you know, going back to your example, you're just new
01:08:47.940
here. You don't know how it works. You don't understand this project. You don't have the knowledge
01:08:51.040
that we have. Shut up. We're going to keep doing it this way. So what you have to do is approach
01:08:55.940
people like you are approach approaching a worst case scenario, which is their ego is going to take
01:09:00.860
offense to what you're going to say. So now what you have to do is communicate with them in a way
01:09:05.520
that disarms their ego. How do you do that? Number one, easiest lesson to do is take ownership of what
01:09:12.420
you're about to say. So instead of me saying, Hey, um, you know, Hey Ryan, the way you're running this
01:09:19.020
project, uh, what would be a good thing? The way you're running this project, you're not ordering
01:09:24.940
supplies early enough. And that's why you're behind schedule. So that's what am I doing when
01:09:32.760
I say that to you, I'm attacking you. Instead, if I come to you and say, Hey Ryan, I noticed that the
01:09:37.880
supplies that you need for the project, they're not getting there in time. Is there anything I could
01:09:42.940
do that would help facilitate you getting what you need since you're the point person on this project?
01:09:48.740
Totally different conversation, right? And now instead of being, I took ownership of it. And
01:09:55.460
by the way, I mean, I talk about all this stuff in, in leadership strategy and tactics. The reason I
01:10:00.580
wrote leadership strategy and tactics is because I realized that when I talk about the principles of
01:10:04.840
leadership and extreme ownership and the dichotomy of leadership, the principles are very clear. And I
01:10:09.160
work with people all the time that understand the principles, but they don't actually understand how
01:10:13.940
to put those principles, how to apply into action. And so leadership strategy and tactics, I actually
01:10:20.080
have, you know, examples of what to say in situations like what you're talking about. How do you, how do
01:10:28.060
you soften the approach? How do you use an indirect approach instead of a direct approach? Because just
01:10:33.140
like combat, the direct approach, the frontal assault is the worst option you can take. Even though it
01:10:40.740
takes the most courage, and even though it's the boldest, it is the worst option that you can take
01:10:45.360
99% of the time. So what does that mean? You want to take an indirect approach. How do you do that?
01:10:52.080
You need to think about what you're going to say. You need to think about how you communicate with
01:10:54.720
people. So to this example, that's what you do. You take an indirect approach. You figure out how you
01:10:59.960
can communicate with someone in a way that it doesn't offend them. It opens their mind. It allows them to
01:11:04.300
be open for suggestion. You can even plant seeds into their brain where they think that the idea that
01:11:08.940
you put in their brain is their own. That's what you want to do.
01:11:14.120
And, and, and when they take credit for them, say good, good job type thing. Like right on, let's get
01:11:19.720
When they take credit, you cheer them on and you say, yes, absolutely. Great job.
01:11:26.940
It's powerful, man. I think I got it up there somewhere. I know it's up there somewhere. The
01:11:30.860
leadership strategy and tactics is up there somewhere in those books. So I've got them all, man. I've got
01:11:35.780
them all. Jocko, I appreciate you. Hey, I was going to ask, as we wind things down,
01:11:42.120
we're going to shoot some more arrows, come fall for a immersion camp.
01:11:47.260
Well, I don't know if you've heard yet, but immersion camp is canceled.
01:11:50.360
Apparently I have not heard yet. See, you see how quickly things change with Pete.
01:11:58.320
Bummer. We, we just, we held on as long as we could. We tried to figure out if there was a
01:12:04.600
feasible way to do this. And the bottom line, the rules that are in place, it's just not possible.
01:12:14.800
It is not possible to do a jujitsu camp within the rules. And it's also impossible to take four or 500
01:12:24.940
people from around the country to travel to a location in airplanes and all get together and
01:12:31.820
sweat and spit and slobber on each other over and over again and think that we're going to get out of
01:12:37.780
that without spreading this virus. So, you know, we had to make the call. And so there'll be no
01:12:44.840
immersion camp. That being said, I may be coming to Maine anyways. Pete and I have some, Pete and Brian
01:12:51.920
and I have some, some business to handle in the coming months. And so if I do come, yeah, I'll bring
01:12:58.260
my bow and, and we can, we can shoot some, uh, shoot some, shoot some bow and arrow.
01:13:03.440
I gotta, I gotta see that new, uh, custom build by the one and only John Dudley. It looks pretty solid.
01:13:08.020
You've been practicing quite a bit with that thing.
01:13:10.180
Yeah. You know, I've got a nice little spot at my house here in California where I can get, uh, out to
01:13:15.860
about 42 yards, nothing crazy, but it's enough to hit your reps every day. And, and yeah, that's what I do.
01:13:21.580
I go out, you know, I, I shoot a bunch of arrows every day, just trying to keep it dialed,
01:13:26.080
relax my brain a little bit, relax my eyesight a little bit from staring at screens from my job
01:13:31.780
and, and let it go. That's one of the things that's a pretty powerful in just watching you,
01:13:38.660
you know, casually observing from on social media. And of course our, our conversations is seeing,
01:13:43.300
okay, jujitsu every day, working out every day, shooting the arrows every day. Like these are
01:13:48.000
things that are non-negotiables. And I think if it's important, you'll do it
01:13:51.520
every single day. And you, uh, you exhibit that very well. I think it's very influential
01:13:56.280
and inspirational to other people who want to, uh, embed these things into their routines.
01:14:01.640
Yeah. You got to make time. You got to make time. Time's not going to times. Time doesn't
01:14:06.660
put itself on your calendar to do things like, uh, take care of yourself and you got to take,
01:14:13.000
you got to put some time on there because if you lose that, you can't take care of anyone else.
01:14:17.260
Well, I, you know, it's interesting when you say that, I think this is where language is very
01:14:21.720
important because what I hear a lot of people say is I just don't have the time. No, you,
01:14:26.200
you have the time because I have the time. Jocko, you have the time. So it's there. It's just not a
01:14:32.540
priority. And that's fine. If it's not a priority, at least say that, but don't say you don't have the
01:14:37.320
time. Just prioritize it the right way. No doubt. No doubt. You can, you can figure out
01:14:43.980
time. 90. There's a, I won't say I won't put a percentage on it. The vast majority of people in
01:14:49.160
the world can find a little bit more time in their day. And if that means 20 minutes to go shoot 20
01:14:55.080
arrows or 15 arrows. Cool. If that means 15 minutes to go do some burpees or some pull-ups,
01:15:01.980
you can find that time if you want it. Yes, sir. All right, Jocko, we'll let you go on,
01:15:09.200
let you get going. I do appreciate you as always. I've always appreciated our conversations and they
01:15:14.280
get easier every time. It's not, it's not as challenging as that first one was. So I'll put
01:15:18.640
that on both of us. We've both, uh, we've both improved, but, uh, just want to let you know,
01:15:22.920
Jocko, that I appreciate you and everything you stand for and how you've inspired me. Thanks a lot,
01:15:26.480
man. Right on, man. Appreciate it. Good talking to you. And hopefully I'll see you up in Maine.
01:15:30.700
Yep. We'll get some arrows down range. Right on gentlemen. There you go. My conversation with
01:15:37.340
Jocko Willink. I hope you enjoyed the fourth installment, the fourth round. Uh, they get
01:15:42.020
better every time. I told you that a minute ago. And, uh, obviously this is no exception.
01:15:46.160
He continues to improve his game. I hopefully continue to improve mine. Uh, and then ultimately
01:15:52.040
it's to give you everything that you need to thrive and succeed and lead. And regardless of what
01:15:56.880
capacity you serve, you are a leader. People are looking at you, your wife, your kids, colleagues,
01:16:02.560
coworkers, neighbors, boys that you coach on the baseball team. Like people are looking at you
01:16:06.900
and your ability to lead not easy times, but in difficult, uncertain, scary times is your true
01:16:15.200
measure as a leader. And what we shared today, I think will help you do just that. So connect with me
01:16:20.920
on the socials, Instagram, Twitter, Facebook, connect with Jocko, Instagram, Facebook, Twitter.
01:16:26.340
You guys can find us YouTube. We're everywhere. All right. Jocko is a little bit, obviously more
01:16:30.040
prevalent than I am, but let us know what you thought about the show. Let us know if there was
01:16:34.100
a takeaway, something that stood out to you, uh, message Jocko message me, tell me what you like.
01:16:39.300
Please also share. You guys shared thousands, literally thousands of times. Uh, the podcast that I did
01:16:46.720
with Andy Frisilla last week. I really, really appreciate that. And more than just doing it for
01:16:52.540
me, there's other men who will be positively impacted because you took a couple of minutes,
01:16:58.940
you left a rating review or you shared it, or you re-shared it on Instagram or you retweeted on,
01:17:05.700
on Twitter, whatever it is you're doing. Just let's get the word out. Let's get the word out.
01:17:09.300
There's no reason that this shouldn't continue to grow. Shouldn't continue to reach the masses.
01:17:14.080
If you've been with us for any amount of time, you know how valuable the information is that we're
01:17:18.100
sharing. And I would just ask that you do your part by making it available to the people in your
01:17:23.880
life. That's it. Simple. All right, guys, we're going to let you get going. I'll be back tomorrow
01:17:28.940
with another. Ask me anything. I hope you guys are enjoying those installments as well, but until
01:17:33.240
then go out there, take action and become the man you are meant to. Thank you for listening to the
01:17:38.440
order of man podcast. You're ready to take charge of your life and be more of the man you were meant to
01:17:43.620
be. We invite you to join the order at order of man.com.