KEITH YACKEY | The 5 Dials to a Powerful Marriage
Episode Stats
Length
1 hour and 11 minutes
Words per Minute
207.34645
Summary
In this episode, I sit down with Keith Yackey to talk about the dynamics between men and women in marriage and how to successfully navigate them. Marriage is one of the most challenging yet rewarding pursuits for a man. Unfortunately, very few of us have ever been taught how to effectively navigate the dynamic between women and men, and all too often it leads to headache, heartbreak, and divorce. Today, I m joined by marriage expert, Keith Yeackey, to discuss how to navigate these dynamics and build a long and thriving marriage.
Transcript
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Marriage is one of the most challenging yet rewarding pursuits for a man. Unfortunately,
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very few of us have ever been taught how to successfully navigate the dynamics between
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men and women. And all too often, it leads to headache, heartbreak, and divorce. Today,
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I'm joined by marriage expert, Keith Yackey, to talk about these dynamics and how to successfully
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build a long and thriving marriage. We talk about the ROI, return of intimacy in marriage,
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how a man gains his power back after giving it away. The mommy matrix is something that he calls
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it. Why seeking her validation will backfire. And also the five dials of a powerhouse marriage.
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You're a man of action. You live life to the fullest, embrace your fears and boldly charge
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your own path. When life knocks you down, you get back up one more time. Every time you are not easily
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deterred, defeated, rugged, resilient, strong. This is your life. This is who you are. This is
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who you will become at the end of the day. And after all is said and done, you can call yourself
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a man. Gentlemen, what is going on today? My name is Ryan Michler. I'm your host and the founder of
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the Order of Man podcast and movement. Welcome here and welcome back. If you're new to the podcast,
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we are giving you information that is going to help you become a more well-rounded, capable, fulfilled
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man. So if you're a husband or a father or a business owner or a community leader or none of those
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things, but you just want to be a better man, then you've come to the right place. We have these
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interviews. We've got our exclusive brotherhood, the iron council. We have events. We've got all
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kinds of things, programs and courses available. So if you are new, make sure you dive in, subscribe
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and check out what we've got, because I think it's going to be a big help for you. That's our goal.
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Anyways. I also want to mention really, really quickly, our friends and show sponsors, origin USA.
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the code order or D E R at checkout, because you'll save some money when you do. All right, guys,
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with that said, let me introduce you to my good friend and also a personal mentor. His name is Keith
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Yackey. I've learned so much from this man about not only running a business, but how to make myself
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a better man. As I tried to improve my role as a father and also a husband, Keith is an extremely,
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extremely successful entrepreneur, comedian, and marriage coach to hundreds of men across the world.
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And he's using his personal experience, both successes and failures to teach men the ins and outs,
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the do's and the don'ts, and the interpersonal dynamics between husband and wife. Again,
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he's personally helped me so much. I know this conversation is going to enlighten you. Enjoy.
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We've had lots of good talks over the years, I would say, but we've only done one podcast together.
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So I figured we were about due for another, another formal conversation.
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Yeah. Well, what I wanted to talk to you about is marriage. This is a conversation that we tap dance
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around, that we talk about, especially as it relates to being a better man. Of course,
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we want to be better husbands. And we've had some great conversations even over the past couple of
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months. And I thought, man, what better person to have come talk about some of these concepts
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and to break this down? Because it's so hard. I feel like this will be beneficial for me just as
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much as it will anybody else, but it's just so hard to be a good husband. I don't think it comes
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naturally. For me anyways, and I'll let you, I promise I'll let you talk. But for me, it feels like
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being a businessman comes really natural, but being a good husband is something that I
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like deliberately and consciously have to work on. Otherwise I'll let it fall through the cracks.
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Yeah. Well, you know, actually I think it's because being a businessman is praised in our society. And
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actually, if you think back to what you didn't know compared to what you know now, I would probably
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dare say that being a businessman is way harder than being a husband in terms of the skills you
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actually have to learn. Bro, I was a carpenter making $9 an hour. I had no idea how to do
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anything business wise, but I at least kind of in the beginning felt like, well, I should just love
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my wife like somehow, but what that actually means feels like a whole different language. So I totally
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agree with what you're saying. The feeling of man, business seems like, well, this guy wants this,
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I can provide it for this and he'll give me the money. Let's go about our business. Whereas the marriage
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thing is like, wait a second. So you said this, but you mean this. And like, so I, I agree with
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what you're saying wholeheartedly. And I just think it's what our society praises versus what
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our society doesn't praise has a lot to do with it. Do you agree with that?
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Yeah, I think to a degree. Sure. But I don't really feel like I'm trying to gain the accolades of
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somebody else by being a good businessman or being a good family man. I think it's more of what you
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talked about where it's hard to interpret. So, you know, if your wife, for example, says or alludes,
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she probably won't even say it, but feels like you don't, you don't love me. It's like, what are you
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talking about? I do this work. I say these things. I do this. I do that. Well, none of that means I
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love you. Yeah, no, it does. Cause that's like the way that I share it. But in business, it's like,
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oh, your prices are too high. Check. Got it. I'll lower my prices or I'll work with somebody else.
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Right. Yeah. Good point. It's way more tangible and measurable than, than to use your, the name of
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what you do, than the married game is. Yeah. Yeah. Well done. I agree with you. I agree with
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you wholeheartedly. It's in business, you can go, hey, my bank account's low. I must not be doing
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very good. Whereas in marriage, you're like, my wife left me five and a half years ago and said,
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basically you run your business, you come home and talk about your business and you fall asleep on
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the couch. And when she actually said, my life would be better without you in it. And her and
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my two-year-old daughter left, this was over five and a half years ago. It wasn't as obvious to be
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like, oh shit, I only have seven grand in my account. I better really start hustling. So you
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know what? You're right. The, the indications of whether you're doing good or bad are way different
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in marriage than they are in business. So you know what? You're a hundred percent right.
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Well, so what indicators do you suggest that men look at? Like, how do you know if things are firing?
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Cause I know how I feel. Yeah. And, but I don't know how she feels all the time. I mean, there's,
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there's obviously clues and hints and cues, but sometimes we miss them or we just were oblivious
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to them. But what indicators should we be looking at? Well, um, okay. So every guy I've talked to when
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their wife's about ready to leave or has left, or she's no longer, you know, initiating, uh, connection
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and intimacy and the, you know, the stuff that we as guys really like, we, um, I came up with a,
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a system to be able to actually check. What are the checkpoints to know whether you're being a good
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husband or not? Because I didn't see it readily available. And when my wife left, it actually,
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it caught me by surprise. I was like, wait a second. Okay. I understand. I'm, I may not be as good as I
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was in the beginning, but I can't be so bad that you're actually literally saying your life would be
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better without me in it. So it totally sideswiped me. And, um, when I said, Hey, why didn't you just
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tell me straight up? She goes, I did tell you straight up. And I'm like, nah, let's rewind the
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tape. I want to go all the way back. Now, what I've learned about women is that they, uh, they talk,
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they talk covertly, whereas us as men talk overtly. If you're out of line, I'm like, Hey, Ryan,
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you're out of line. Or if I say something stupid, that's kind of stupid, but women aren't that way.
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And I've discovered that they're, they don't speak as overtly as us do. So the
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things that I've been able to figure out to know personally, if, if I'm on point within my
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marriage are something I call the five dials and that we can jump into those. And it's just a
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simple metric that you can track to find out, Hey, am I doing very good or not? And then if she
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decides to leave and yet, you know, you're doing good on all the points, then you can realize, Hey,
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maybe this just wasn't a fit. And then you can part ways rather than feeling desperate and
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disempowered and just trying to clamor for any affection at all. You can be empowered. I'm like,
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no, wait a second. Hold on. I'm a great parent. I'm a great partner. I'm a great producer. I'm a
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great player. I'm a great, I stand within my power within my marriage. Like I'm actually doing the
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work. And I think that's where I was mistaken. I didn't know what work to actually do to create
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a thriving, hot and like sexually intimate relationship. So we can dive into any of all of
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that. Um, I would like to, one thing you said though, I want to hit on is the part ways thing.
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Cause I, you know, you jump on any, any, uh, marriage Facebook group or any, you know,
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man's type group for on social media or whatever. And guys will say, Oh, just get over. She's not
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worth it. And she's not there. Just get over it. Move on. It's time to move on. Oh, she cheated on.
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You'll move on. Yeah. That would be great. I'm sure there's, I'm sure there's so many men that are
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listening to this right now. I'd be like, yeah, I'd love to do that. I will. I would love to move
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on. I would love to just get over it, but it's not always that easy, of course, because you love this
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woman, but what is it about these dials? Is it, are you saying these dials then help you to get to
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that point? Well, yeah, well, because most, most times when like for our experience for me and I've
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walked, you know, I've had a couple of hundred dudes come through my program and I've worked with even
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beside that, like 75 guys trying to get their actual exes back. And what I've learned in those
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situations is most guys trying to get their ex back or their wife, that's about ready to leave
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back. They, um, they feel a deep amount of regret because they didn't know what to do specifically.
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Even though when I'm explaining these dials, you're going to be like, Keith, this is so simple. I'm
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like, I know this is why it's so maddening. Cause you're like, if I just do this simple shit,
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she would be so happy. And yet I didn't do it. And so now I felt like most guys feel the
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regret. They're like, Oh my gosh, I want one more chance. And a lot of times it's too late for the
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woman. And so what these five dials can actually do is show you where you're like, it's, it's for me,
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it's an objective standard that I can test myself against to give myself proof, whether I'm really
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actually doing the work or not. So I found most guys regret that they can't go back and actually do
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the work to get their wife back. Yeah. I mean, too little, too late. Right. Isn't that like,
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that's, that's the story of, of all of our lives. Like we all have regrets. We all have things.
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And, and I've even said, Oh man, I just, I wish I could rewind the clock. Well, yeah,
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but you can't, right. And that's, that's the trick. Yeah. That deep regret. So how do you then
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overcome that regret? If you've got somebody in your life who is moved on or is moving on,
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you know, like, like, like a lot of times happens, like, how do you, how do you get over
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the pain of what happened in the past? And you might even acknowledge that it was your doing.
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Yeah. Well, I've discovered that 95% of the time it is actually the guy's fault.
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And I know that's a big number and it's not me beating on men. It's just me wanting to say,
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Hey, this is what I discovered is the truth is once I realized I was the problem that gave me hope
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to realize that I'm actually the solution. And, um, there's a couple of things that we believe.
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And when I say we, it's like the community that I serve and like, and these are the like
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tenants that we hold. So when I say that, I understand that probably not all men believe
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this, but what I believe is that the, if there is a metric that you can stand up against, for example,
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we talked about the bank account. Like if my bank account is growing and my customers and clients
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are happy, that's a metric that I can go, Hey, we're winning. We've got a satisfaction score
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and we've got obviously money coming into the bank. Well, a lot of guys, we don't have that
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for marriage. So I came up with the five dials. We're like, Hey, this might not ease the pain
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temporarily, but it will at least give me an understanding on how I need to move forward
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for the next person. And a statement that we say all the time is, uh, what we do is we become
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the most attractive version of ourselves for ourselves. Like I'm pushing to become physically
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better, financially better. And these types of areas for one reasons, because it's a standard
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that I hold that I want to live up to. And regardless of my wife appreciates it or not.
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And that's because a lot of guys give away their power. They're seeking validation.
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Oh, I hope my wife likes this. I hope my wife, um, gives me an attaboy. I hope my wife,
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and we do a lot of things just for our wife's approval, as opposed to living up to the standard
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that we know is that we should be really setting for. So these, these dials actually set up what
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standard do you want to live by? Regardless of somebody will appreciate you or not for them.
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Which is it's, it's ironic because the more I've realized that I do that, the more attractive I am,
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not just as, as a potential husband, but a business partner, uh, you know, just, just in general,
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like the more attractive I become when I care less about what other people think and their
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approval and more about me being able to validate myself.
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Yeah. But most people can't validate this self because they have no way of validate.
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There's no, there's no benchmark to validate themselves. So we seek validations from others
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because we can get something back. Validating yourself is really, really difficult if you don't
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actually like yourself or trust yourself or believe in yourself. And most men actually don't do what
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they say they're going to do when they say they're going to do it. So the subconscious or
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whatever that brain that, whatever that part of the brain that keeps you and I breathing while
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we're sleeping and all the things and our heart ticking and all the stuff that we don't consciously
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think about doing that piece of the brain. If it knows that when you say you're going to get up at
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six and yet you put your alarm on and you get up at seven every morning, it knows you're a liar.
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And so it's like, we would never trust anybody that lied to us or at least not twice. And so
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if, if we have no metric to a standard, if I go, I'm going to get up at 6am every single morning and
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I do it, my confidence is built and my belief in what I say is going to happen actually happens.
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Then I actually care about validating myself. Most men don't care about validating themselves
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because they look at themselves and go, who am I to be validating anybody? Cause I've never done
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anything. Hmm. So is it, is validation just, uh, um, a measurement of keeping promises to yourself?
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Yeah, I think so. Yeah. Cause I'm, I'm just trying to think about other sides of it. Uh,
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you know, one way that we, as men validate ourselves is through our income. Yeah. So, but,
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but I, I know as my income has gone up over the years and it has steadily gone up,
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like, I don't feel more validated, which is the, like, I don't feel more validated than I did before
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because I happen to be, have an extra zero at the end of my income than I did the previous year.
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Yeah. But we chase those things for sure. Well, it's competence, you know, a bank,
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a bulging bank account shows somebody who's very competent at something. And so we derive a lot of
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confidence from our competence. You know what I mean? Like if you come into my world and whatever I
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happen to be expert at, I'm going to feel really confident about it. But if I stepped into somebody
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else's world and I wasn't confident about the thing, I immediately am like, I'm not here to
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validate anything because I don't have any, I, uh, no leg to stand on. So I think that, I think that's
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a really valid point. Yeah. Well, what are the five dials? So you went, you, you said them briefly,
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but let's go through the first one. What's the first? Okay. So I look at, so a lot of guys,
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when they talk to me or end up coming to me, they, their wife has already said, I love you,
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but I'm not in love with you. Um, or three things I, I say that you're, you're in the pit within your
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marriage. And I deal specifically with connectedness, intimacy, sexuality, not sexuality,
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but being sensual and sexual. I deal with straight dudes. So it's not sexuality with dudes like women
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and she's judging you on these things. And, and, and if she doesn't initiate like sex with you,
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if she doesn't enthusiastically participate in, in the actual act with you, or she cares more about
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the spreadsheets, then she does the bedsheets, then she's just not attracted to you. And that's
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what we find is what the reason why women leave is they're no longer attracted. They're no longer
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leaning in. They're no longer saying, wow, I want to be in your presence. I want to be so close to
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you that literally I want you inside of me. So what happens is they start to repel and they start to
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roll their eyes. They don't really care about what you say anymore. And they start to get distracted.
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Well, the reason all of that happens, I think mechanically is she's judging guys and women are
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judging their men on these five things, which we ended up calling the five dials. So she's checking
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to say, are you a good parent? Well, hold on. Before you get to that, Keith, you said something.
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Okay. And, and we've had this conversation before about attraction for men. Most of the,
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I would imagine just generally speaking, for the most part, physical attraction is the heavy
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emphasis. I would imagine at least initially. Right. Yeah. A hundred percent. So you've got
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to be physically attracted, but I think for women, the weight distribution is different. I mean,
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physical attraction is still important, obviously, but I think it's not as important as the weight that
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she gives to, um, an emotional attraction or, or an attraction because she'll feel secure or safe
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physically and emotionally with somebody else. So it doesn't seem to be as much physical as it is
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emotional attraction. Yeah. We're, we seem to be wired differently and put more heavy emphasis on
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what it is attractive for us. If we see the right breast to hip ratio and immediately like something
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goes, I mean, we can see a woman from like a hundred feet away and not even know what she looks
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like, but just simply by her form go, Oh, okay. What's going on there? Women probably have that to a
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degree, but you're right, man. They want to know, are, are, am I safe? Am I secure? And it even goes,
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I think even deeper in that. And when it really comes like to intimacy, because what I've found,
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Ryan, like if, if we're being honest, dude, guys like to get laid and we like to get paid,
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you know what I mean? Like that's, that's honor. Like I want to build my business and I want my
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wife to absolutely want me. And, um, you know, everybody knows the statement that, you know,
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all guys want is sex, but I actually think they want something more than that. They want to be
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wanted. And so sex is the manifestation of that. Yeah. It's the, it's the, it's the fruit on the end of
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the tree, but the root that causes that fruit to actually blossom and, and to bloom is understanding
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what is important to her. And for her, she wants like women, they, they respect man who has resources
00:19:18.660
because that's, he's a leader and women want to be a leader, be with a leader, because that's then
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going to make sure that her genes get passed on. Whether you believe in evolution or not, I personally
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don't believe in evolution. I believe in a creator, but I think that we were wired in such a way that
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a woman looks to a man of resources and said, that is my best bet to be able to have offspring
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and to perpetuate our race. So I think that, that, that when it comes to attraction, there's a lot of
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that. That's why a guy like me who I'm not Brad Pitt clearly. Okay. Right. That's what I was going
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to say. I'm like, you're, you know, your, your wife is way more attractive than, than you deserve.
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I mean, I'll just go ahead and throw that out there. Hey, Hey, you might not be wrong.
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Objectively speaking, you're right. But listen, a guy like me who has, I've been with hundreds of
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women. So it's not clearly, it doesn't, it's not, you have to look this certain way to be able to do
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that. There's other things that cause women to be attractive. And when it comes to like short-term
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attraction, one night stands that that's a different topic, but what you and I are really interested in,
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in the movement that you've created, you have attracted men who are in a monogamous long-term
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relationship with a woman. And usually after a couple of years, things start to go sideways or
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the fire starts to, you know, die out. And guys like, what is going on? How the heck do I fix this?
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And so they don't, there's a lot of misinformation out there. I hate saying that word. Oh my God.
00:20:51.760
It almost felt bad coming up. I know it's certain things have just been ruined. Certain,
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certain words have been ruined and you can't use them in any other context, even though it makes
00:21:00.420
sense. Right. So it's missing. I call them pseudo solutions because there's a lot of guys trying to
00:21:05.060
teach how to get your wife to fall back in love with you or to be intimate with you again. And they
00:21:09.600
throw out stuff like buyer gifts or, you know, happy wife, happy life, do more around the house,
00:21:16.500
you know, um, these types of things. And almost every guy has tried all those logical things
00:21:22.580
and they actually do not work like hardly ever, if ever. And a lot of guys like, what the heck,
00:21:28.640
dude? I go, listen, your battle. The reason why the logical stuff doesn't work is because you're
00:21:32.480
not fighting a logical battle. You're fighting a psychological battle. These women's brains is
00:21:37.340
their largest sexual organ. It's where attraction is in the brain. She wants to know, can this guy
00:21:42.680
provide for me? Is this guy going to raise kids with me? Is this guy still going to be fun? So
00:21:46.960
this is where I came up with the dial because I'm watching these pseudo pseudo solutions,
00:21:51.000
not work. And every guy's trying them. Like every guy's tried to buy his wife a nice gift,
00:21:56.860
hoping he'll get lucky. Every guy's tried to take out the trash and do the dishes and clank them
00:22:00.620
around a little extra every to try and get lucky. And yet what I'm proposing is if you understand
00:22:05.900
these five dials, luck has nothing to do with it. I believe there's an actual science to getting your
00:22:10.500
wife radically turned back onto you, not just in the bedroom, but like a lot of guys want to sit
00:22:16.660
and watch a movie with their wife and cuddle and hold hands. And like, you know, they want that,
00:22:21.580
even though, you know, porn and all this other stuff has pushed us to make guys seem like they
00:22:25.480
only just want penetration and that's it. No, dude, I've discovered guys, we want to walk.
00:22:30.380
You know, I went to Disney with my wife and held her hand. So this has been a dream of mine
00:22:34.020
since I was 13 to want to walk through Disneyland with my girlfriend. And here you are at,
00:22:39.500
I'm 44 and here you are. My dream is realized. Do you know what I'm saying?
00:22:43.720
Yeah, for sure. No, I definitely, I mean, I feel the same way. It's not all just about that.
00:22:47.480
There's other things, there's other ways to connect that I'm interested in.
00:22:51.580
So what are the five dials? So the first you said is what?
00:22:57.100
She has birthed this baby nine months in her oven, or she's baked this baby for nine months,
00:23:02.820
then births it out to the world. Her job biologically is to raise this kid to survive and then to thrive.
00:23:08.780
Like literally that is her number. It's in her wiring. And so when guys, when we really dropped
00:23:15.420
the ball and I'm the first to say, my wife said, after we had our first kid, I had three other with
00:23:19.840
another woman on my first divorce. But when my wife told me, you're such a bad dad, I don't even
00:23:26.560
want to have another kid with you. Like that was about as low as I could have possibly got.
00:23:30.420
Yeah. And the reason why women are judging us as dads, because again, it's back to that resource
00:23:38.600
thing. And I know that women will love their kids more than their husbands a hundred percent of the
00:23:44.900
time, a hundred percent of the time for one simple reason. Moms don't divorce their kids, but wives
00:23:52.420
divorce their husbands all the time. And so it's just, it's just what's in plain sight. Well,
00:23:57.580
I was such a bad dad that it was, it was such a turnoff. But now that I'm an excellent dad,
00:24:03.560
my wife's like, it's such a turn on. Why? Because again, resources, I'm raising this child,
00:24:09.120
infusing it with my wisdom to how to become a winner in this life. And so our wives are simply
00:24:13.840
looking at us. Is this guy a good dad? Most of us would probably say, yes, I was the piece of shit
00:24:19.560
that was, I was not a good dad. So she's judging you on that and judging, not just you, but all of us,
00:24:25.500
our wives are judging us to say, we had this baby. Are you going to be present in any way,
00:24:30.700
shape or form? Now, I believe our society is probably, this is more heavily weighted now
00:24:36.040
than maybe it was back when we were tribes. And our one goal was like, dude, if you don't kill
00:24:40.420
a buffalo this month, we're all going to die. So I understand that modern society probably puts
00:24:45.120
more emphasis on this than probably in history past, but it is a big deal now.
00:24:50.740
Yeah. I would even, I don't even think you have to go back that far. I would say 50,
00:24:54.780
60 years ago, dad went out and he made the money and he came home and food was on the table.
00:25:00.120
And look, that's nice. I mean, that's, that's pretty much my, my arrangement now. I mean,
00:25:05.740
I work at home, so I'm here, but my wife is a stay at home, a mom and homemaker and housewife,
00:25:13.200
and she takes care of the kids. But in modern times, that's not as common. And besides like,
00:25:19.520
I don't want to just be the paycheck. I actually like my kids. I actually do want to spend time
00:25:24.760
with them. I do want to see them thrive. I do want to hear about what they're concerned with.
00:25:29.220
And I want to see what victories they have and what setbacks and failures are there with. I'm like
00:25:33.820
you. I am not always great at that. It's very easy. I think I alluded to it earlier for me to focus,
00:25:39.920
get heavily focused and fixated on the business side of things, on the money and the business and
00:25:44.980
the numbers at the expense of my family. Dude, we've all done it. And it's just an
00:25:51.580
indication that you're not all in on the thing that she's all in on, or that you don't care.
00:25:55.900
Like you created this thing too. And so she's like, can I trust you? And my wife couldn't even,
00:26:01.100
wouldn't even go out for girls night. She couldn't even trust me to be alone with our daughter.
00:26:05.060
That's how bad it was. Like maybe I'd be on my phone and not pay attention. And so it was just a
00:26:09.020
turnoff for her. And if my punchline for married game is that she's just not that attracted to you,
00:26:14.580
she's just not that into you anymore. Well, this is a major reason why.
00:26:18.540
Yeah. Cool. All right. So what's, so what's next? So we got parenting.
00:26:22.580
Partnering. Partnering. Like actually feeling like a partner in this. Like,
00:26:26.500
are we in this together, man? And, and I like to even like kind of co-phrase this as the best friend
00:26:32.860
dial. And am I actually there listening to her because I care deeply about what's going
00:26:39.000
in her life? Or am I just putting in some minutes on a clock, hoping that I can go upstairs and get
00:26:43.240
lucky. And you said something, man, uh, just about the last dial, like you're like, but I actually
00:26:48.140
really like my kids. That's what your wife is wanting to hear that you actually like your kids,
00:26:54.160
that you are the guy who actually wants to listen in. If we feel like somebody is doing anything just
00:27:00.340
to get something from us that reeks of taker energy. And so my wife wanted to know, Keith,
00:27:05.280
do you actually like me or like, do you like the whole of me? Or do you just like the whole in me?
00:27:11.300
That's a, that's a clever little phrase that we say around here. And my wife just wanted to know,
00:27:15.960
do you actually like me? Or am I just a walking vagina? Because that's what I feel like right now,
00:27:21.160
Keith. And nobody likes to be felt like they're being used for one thing that they have. None of us
00:27:25.480
like being feel, feel like we're being used. And so the best friend dial is, am I actually showing up?
00:27:31.020
Am I helping with the kids when I'm there? Or am I just on the couch in my own little world while
00:27:36.340
everybody else is living? They're like, you're not even here. Like why even be here if you're
00:27:39.860
not even here? And so I look at it more like the present style. Like if I'm in, am I in? Or am I
00:27:46.160
wandering? And they can tell a difference and everybody can tell this, whether it's guy,
00:27:50.760
girl, or otherwise. Yeah. That's, that's crucial is to be well. And the other thing I've noticed too,
00:27:56.320
at least in my situation, I'm sure everybody else is like this, especially for men is like,
00:28:03.280
we want to fix things. Right. So, but, but we do it out of pure mode. I believe it's pure motive.
00:28:08.600
Like if my wife is struggling with something, I want to help her. Yeah. I want to fix it. I want to
00:28:14.720
help her. Yeah. Not because I want something out of it, but because I don't like to see her struggling.
00:28:19.940
Yeah. And I feel like I have something to share. Yeah. And one thing I've really been trying to do
00:28:25.820
since you and I have been talking even about my, in my own marriage is just listening, you know,
00:28:32.420
just, just trying to listen and, and that's it. Yeah. Like she said something to me the other day.
00:28:40.280
I said, Oh man, that, that must suck or something. I'm like, yeah, that's, I can see why you'd be mad
00:28:46.060
about that. And that was it. So much more receptive. Yeah. Opened up so much more than
00:28:53.180
me saying, Oh, well, you know what you should do. You should talk to that person and you should tell
00:28:56.200
them this and this and this and this, but she already knows that. You know what? We hate this
00:29:01.040
when guys do this to us too. Even though guys like to solve each other's problems. I was in an event
00:29:04.960
not that long ago. And I was saying, Hey, I'm struggling with this thing. And this guy who I didn't
00:29:09.320
even think was credible to giving me an answer immediately started to try and give me an answer. And I'm like,
00:29:14.140
bro, that was seven tries ago, dude. Like you're so far. Like, and we, it was like,
00:29:19.260
you don't even have a clue what the hell you're talking about. Can you be quiet? And I'm like,
00:29:23.080
Oh my God, this is what our wives think. When we're trying to solve a problem about shit,
00:29:26.700
we don't even know anything about, but it is naturally that we want to run like we're problem
00:29:32.160
solvers, bro. Well, I was, I was thinking about it when, and we all know this, this is not new advice
00:29:38.700
for men is just, just listen. We don't have to solve, but I was thinking about it in a way as we
00:29:46.040
listen, actually we are providing the solution because she needs somebody to talk to. She needs
00:29:54.040
somebody to open up emotionally to. So the fact that, and I've, I'm not good at this. I'm, I'm,
00:29:59.780
I'm trying to work on this and get better at this, but the fact that you can be there and just
00:30:05.720
listen is providing the solution or the outlet that she needs emotionally, especially providing
00:30:13.140
a solution. Yeah. Especially you, especially me, cause we're their guy, like we're their leader.
00:30:19.960
Like they're looking to us for like, Hey, I need, I just need to, if we're the rock,
00:30:24.340
then this is where you want to throw your shit on the rock. So who can, so that's an interesting one
00:30:29.940
too, is so if we're the rock, when you say that I've heard a lot of people talk about
00:30:34.460
creating the space is the term that, that people will use. Like you have to create the space
00:30:41.160
for her to be emotional, be vulnerable. Like, like, what are your thoughts about that? Like
00:30:49.560
men are not, not even creating holding space. I think is the term that I hear. I'm like,
00:30:53.780
Hey, what does that mean? Holding space. What are your thoughts about that?
00:30:57.140
Dude, we could do a whole episode on this one because this is one I really like a lot,
00:31:01.220
but let me sum it down very shortly in this. You are the tree that she wants to lean against
00:31:07.920
so that she can trust that she can dance underneath your branches. That's what I believe.
00:31:13.000
And so the masculine guy says, bring all your stuff. I'm not going to get defensive. I'm not
00:31:19.280
going to try and solve it. I'm going to be this place for you just to push on. It's why women test
00:31:23.860
so much. They're trying to test. Can you handle me? Can you hold me? Can you deal with this? Or
00:31:30.800
are you just an owner's manual for if this goes wrong, try and fix this. And so therefore a lot
00:31:36.640
of guys are just owner manuals and they're not actually redwoods. They're not actually trees
00:31:40.000
that my wife can bring something to me. And rather than me get defensive, I can be like,
00:31:43.720
yeah, you know what? You're probably right about that. I probably did do that stupid thing.
00:31:48.100
And actually I would feel horrible and like a piece of shit. If I, if I responded my, you know,
00:31:53.220
if you responded that way to me, I wouldn't like that either. And like literally hold space means
00:31:58.700
whatever you're saying doesn't affect me. I'm not going to lose my shit over it. I can actually be
00:32:04.480
here and be sturdy and solid and let you go through your thing without me being affected.
00:32:10.740
That is the pinnacle of all of it. And, and, and very few guys can get there because we all get a
00:32:15.060
little bit defensive, but if we're just saying, Hey, listen, I can handle any of the shit you
00:32:19.560
throw at me because I'm capable. I can handle anything. That is a guy that is a real leader
00:32:25.540
and a real men among men and a woman. They are radically attracted to that.
00:32:31.020
So where is their space? If there is any for a man not to have to be the tree, right? Because we
00:32:37.740
have our own stuff too. Like we have our own baggage. We have our own stories that we've concocted and
00:32:44.320
told ourselves and we have struggles and concerns and fears is, is that appropriate to communicate
00:32:52.900
to your wife? And if it is, how do you share those things with your wife?
00:32:56.520
I share most with my wife because she's a little different than most, but every guy would probably
00:33:01.300
say that, but this is why men need other men to be able to talk about their itch. Like my wife
00:33:06.300
doesn't know what it's like to walk through this world with a penis. Same way. I don't know what
00:33:10.300
it's like to walk through this world as a very beautiful woman that every guy wants to approach
00:33:13.800
and talk to. So there's very different things, but as the leader, I look, maybe this sounds archaic.
00:33:18.940
I don't care. I look at myself as leader, the head of this household that when it all boils down to it,
00:33:23.920
it all rests on my shoulders. So I, I have to be able to, this is just how I show up. I want her to
00:33:31.120
be able to bring her worst day to me and to find comfort and strength by me being her man. And I don't
00:33:39.440
expect her to do the same. I can go talk to my couple of best friends and go, Hey man, I got this, this,
00:33:44.460
and this going on. You would understand because you're building a business. You've got a penis.
00:33:48.280
You know what these struggles are. So I'd rather talk. So personally, I'd rather talk to dudes
00:33:52.580
about certain things than my wife, because I don't, I don't feel like it's my responsibility to throw
00:33:57.120
it on her shoulders. And I would agree with that with the exception of, you know, my wife will say,
00:34:03.240
Hey, I want to know what's going on. Like, I want to know what you struggle with. And I think
00:34:06.340
probably most women are like that to a degree. They don't, they don't want a baby. Like they
00:34:11.560
don't want somebody to babysit and to cry, you know, uncontrollably on them. But I think they do want to
00:34:17.340
access that part of us that we tend to, at least I do, tends to wall off again, for noble reasons.
00:34:25.080
I think my motive is I don't want to burden her with that. Yeah. And yet she's asking for it.
00:34:31.820
I think it's the timing. So rather than this big thing came up and dude, I will share like issues.
00:34:38.820
If something big comes up, Hey, listen, I'm dealing with this, but it's the, I think every energy is
00:34:43.780
everything, energy behind what we do and how we do it is everything. So if I come to my wife and go,
00:34:48.720
Hey, listen, I'm dealing with X, Y, and Z. It's a real stressor for me. I'm not putting that on your
00:34:53.420
shoulder so you can help me figure it out. Even though I know you'll want to help me figure it out.
00:34:57.560
Or I put my burden on you for you just solely to figure it out. But I just want you to know,
00:35:01.780
I'm working through it. So that way, cause Jesse loves knowing everything about me. I mean,
00:35:04.680
she answers questions in here. She jumps on the podcast with us. So my wife likes to know what's
00:35:10.160
going on, but she doesn't want to feel like she has to be the answer or the solution to my problems,
00:35:15.660
but she does want to know, are you working through it? And I'm like, yeah, I'm working through it.
00:35:19.180
So I sometimes will have my own coach. I have a coach about a lot of things, but I'll be like,
00:35:23.520
I'm working through like business stuff. She wants, she doesn't care about the minutiae,
00:35:27.620
but I will tell her, Hey, listen, we're trying to grow from here to here. And I'm running into
00:35:32.580
these roadblocks and it's pretty frustrating. You know what I mean? Or if I just come home
00:35:35.980
frustrated, like what's up? Like, Hey, there's some things at work that are kind of
00:35:39.140
frying my brain a little bit. And I'll just ask her, Hey, can you give me five or 10 minutes? I need to
00:35:43.000
go sort through it. Cause I don't want to bring that energy into, into what we got going on here.
00:35:46.820
Yeah. That's kind of how I approach it. No, that makes sense. You're letting her in
00:35:50.600
and sharing. Um, but you're doing it with the right energy, which is, Hey, I got this. Just
00:35:54.960
want to let you know what's going on. So you're not left in the dark. Cause I think that's what
00:35:58.440
I tend to do. And a lot of guys I would imagine as well is leave their, their wife in the dark
00:36:03.740
about what's going on. And then she's left over there trying to guess and assume, which isn't
00:36:08.600
going to go correctly. It's not going to go right because how could it, how could it, if she's
00:36:12.880
guessing. Um, and so, yeah, just having those open lines of communication.
00:36:19.040
What's the third dial. So we have parenting, partnering, uh, producing.
00:36:23.360
Okay. And this one comes naturally to our DNA, man. We're wired.
00:36:29.540
Yeah. Yeah. We, we, uh, not every guy is, but guys like you and I are, you know what I mean?
00:36:33.820
And there's a lot of guys listening to this podcast that follow you that are always trying. I,
00:36:38.600
my guess is you haven't got to a spot where you're like, that's good enough. I haven't met
00:36:42.640
a lot of hard charges. Like you and I go, that's enough because we were created to create. So in
00:36:47.500
the creation brings about a great, about a fulfillment for us. And so building something
00:36:52.240
that provides value to a marketplace that actually solves a problem is what you and I love doing.
00:36:57.160
This is what this podcast does, man. You've got millions of dudes tuning in saying, I need to
00:37:01.640
learn something about X, Y, or Z. They listen to this and they go, wow, that actually helped my
00:37:06.280
world. So it creates a lot of fulfillment for us as men. The problem is that oftentimes we say we're
00:37:11.980
building it for our family, but yet we're not around or even enjoying our family at all.
00:37:16.380
And so what we're unknowingly asking them is, Hey, do you mind hitting pause on our life for 10
00:37:22.120
years before I can do, I can go build up something that I can return and then say, Hey, aren't you glad
00:37:26.280
about this thing I built? When in reality, uh, your woman's like, I want to be a part of that creation
00:37:33.020
with you. Like, I want to know, like, like you said earlier, they want to know what's going on.
00:37:36.880
So, um, we're good at this guys fall into two traps. Number one, workaholics. So they're never
00:37:42.520
with their family or number two. Um, and this is actually what happened in my case. My business was
00:37:48.420
on autopilot doing very, very well. And I kind of took a back seat and started, uh, hanging out and
00:37:54.120
chilling, popping Chipotle burritos. Like they were tic-tacs and the ambition and the drive that really
00:38:00.520
attracted my wife to me was kind of fizzling out. She's like, what's dude, you want to take over
00:38:05.060
the world when I met you now, all you want is takeout. Like what is going on here? And so they
00:38:10.560
lose attraction for a man that's not on their mission, but they also lose attraction for a man
00:38:15.200
who's only on his mission and doesn't care about them. So there's that fine balance. And I say this
00:38:20.920
men, women are wired to, they don't want cloth seats for the rest of their life. Eventually they want
00:38:25.840
to upgrade to leather and understand that they're wiring. Then be that man who has resources. And
00:38:32.360
that's, again, it's just being a man of resources. All right, man, I'm going to take a step back from
00:38:38.020
the conversation very quickly. Now, Keith and I talk about the importance of having male
00:38:41.980
relationships, especially as a married man. I personally know how challenging it can be when
00:38:47.880
you don't have other men to lean on and bounce ideas off of and hold your feet to the fire.
00:38:52.740
Uh, but that continues to be a challenge, which is why I started the iron council over seven years
00:38:58.080
ago. When you band with us, you're banding with other men who have shown that they're interested
00:39:02.280
in doing the same and are on the path to becoming the best men they can be. So to learn more and
00:39:07.620
band with us, head to order a man.com slash iron council. Again, order a man.com slash iron council.
00:39:13.780
We're opening up in two weeks. So you're going to want to put your name and your email address in
00:39:17.300
there. So you can be one of the first to be notified when we open up December 15th, again,
00:39:22.200
order a man.com slash iron council. Now let's get back to it with Keith.
00:39:28.360
Well, and I know in addition, well, you said it when you said, uh, they want to do it with you
00:39:33.400
is that at times I've made my wife feel like, Hey, you're independent, you're strong. You can do this
00:39:39.860
on your own. So you go do that. And I'm going to go over here and take care of this. And then we'll
00:39:43.920
reconvene at some point. Right. And, and actually she's right. I really admire her for her strength
00:39:51.500
and her independence, but we take advantage of that. Right. She's like, Oh, she's fine. She's
00:39:56.480
fine. She's good. She's fine. Well, we go over here and do our own thing. And then hopefully at
00:40:00.920
some point, you know, and, and all the while, I think she probably would have been fine with having,
00:40:06.180
you know, an upgrade. Sure. But she doesn't need the maximum. If that means that we're not going to
00:40:12.760
be there emotionally for her and the kids. It's a direction thing. It's like, are we moving in the
00:40:18.420
direction towards our goals? And do I feel like we're doing it together? If she doesn't feel those
00:40:22.080
things, she's going to start to lose attraction. So that's where that second dial, the partnering
00:40:25.860
comes in. Yep. Yeah. Okay. So we have together and most guys, Ryan, these first three,
00:40:32.100
we should be decent at, you know what I mean? Like, Hey, you should want to raise your kids. You should
00:40:36.220
want to talk to your wife and you should provide. Right. Well, I think one of the challenges though,
00:40:42.380
so I'm looking at this and it's like, all right, let's look at, let's look at my situation,
00:40:46.700
you know, parenting. I feel like I'm a good father. I know I love my kids. I haven't always
00:40:51.180
been a great father. I'm not always present. I lose my patience and my cool at times.
00:40:57.260
So I feel like I'm doing it, but maybe I'm not, you know, or with partnering, it's like,
00:41:03.020
okay, well, I'm providing an income. I, we have this home, we have these things. And so I feel like
00:41:09.040
I'm doing it, but maybe I'm not actually doing it the way that she would like to see it. Same thing
00:41:14.280
with production. That's the challenges. We think we're doing it and we are according to our own
00:41:19.360
definition, but I think it gets lost in translation a bit between the two sexes.
00:41:24.000
Yeah, that's, that's a good point. And here, here's something else to consider. And it is
00:41:28.160
putting a metric to each of these things to know whether you're actually hitting a standard or not.
00:41:31.880
And so for me, on my parenting dial, I have to spend 30 minutes a day with my daughter alone,
00:41:36.920
one-on-one time where I don't get my point for the day.
00:41:42.160
This is where the game component comes in where it's like, all right. So for me,
00:41:45.840
because that's, we're saying like somebody gets to set the standard and hopefully it's you and
00:41:50.900
hopefully it's a high one. And the higher the standard you set and the higher the standard
00:41:54.900
you hit, the more fulfilled you're actually going to be inside your life. I believe striving for
00:41:59.420
something worthy is what creates so much joy within us and creates the real fulfillment inside of
00:42:04.720
our soul. So for me, I have talked and hung out with my daughter for 30 minutes a day,
00:42:09.900
every single day for such a long time, unless I'm traveling, that metric changes and it becomes
00:42:14.800
a FaceTime or a text. But dude, that my daughter was like a barnacle on me. She just, and I, and I
00:42:22.300
know my brain, I know the average amount of time a parent actually spends with their kid is I think
00:42:30.720
And I would dare say that that's, they're counting like driving to football practice. I don't,
00:42:37.200
it's rare for a guy to just sit down with his kids and be like, I don't got this, nothing,
00:42:43.360
but just what are we doing? You and me. And so that's a metric for my partnering thing is do,
00:42:48.100
is there something I do every single day that helps Jesse as a partner? For me, I make her her green
00:42:52.500
drink every morning. You know what I mean? I put, you know, her stuff, I shake it up. So when she
00:42:56.720
comes downstairs, it's there. And she says, Keith, honestly, still, I've been doing this for a few
00:43:00.720
years, still 90% of the time she goes, Oh, he made that for me.
00:43:05.240
Oh, I was going to ask on that, like doing those types of things, like on a consistent basis daily,
00:43:10.140
for example, does it just become an expectation at that point? And it loses some of its, its efficacy.
00:43:16.680
Maybe, maybe, but I can tell you after doing green drinks for like
00:43:21.620
three and a half years now, if it, yes, there's an expectation. Like if I don't have it, she'll
00:43:29.020
joke and they go, where's my green drink? I'm like, Oh my God. Well, I was surfing and the waves were
00:43:33.340
amazing. I forgot to make it or whatever. But it, it does kind of become a standard, but I actually
00:43:39.060
kind of think that's a feature, not a flaw. If I'm being honest, because now it's like, we've set
00:43:43.960
the standard for brushing our teeth every day. If we don't, we're like, Whoa, that feels awkward.
00:43:47.420
So I've set the standard that I'm going to make her green drink every day. So if it doesn't make,
00:43:52.620
it becomes awkward. It's like, Oh, well, that's not the standard. So I, so maybe there's some
00:43:56.600
blowback on it, but I like, I think the positives outweigh it. Well, I don't, I'm not saying it like
00:44:01.320
it's a negative. I'm just saying it becomes an expectation. And then do you need to do something
00:44:06.040
else in addition to that, to get that spontaneity back, you know? Yeah. You know what? Yeah. Because we do
00:44:13.320
as humans love novelty. We like when things are switched up a little bit. So yeah, there's,
00:44:17.980
there's other, like for me, it's like helping like a partnering thing for me or really showing
00:44:24.020
that I'm in this is rather than say, Hey, let's go on a family date at five 15. And I show up at
00:44:28.820
five 14 and 45 seconds. Like I'm here. I show up now at five Oh five and say, Hey, how can I get
00:44:34.100
our daughter ready? How can I, how can I help show that I'm in this thing together? You know what I
00:44:39.940
mean? Um, I'm going to say a really funny story that a lot of guys will so relate to, but I asked
00:44:44.000
my wife the other day, uh, we got home late from one trip and we were leaving literally the next
00:44:48.140
morning for another trip. I said, Hey, how can I help you out tonight? She goes, Oh, do you mind
00:44:51.220
scooping up the poop outside? It's my dog. It's actually not on my, I'm not the poop scooper in our
00:44:57.800
family. Um, I've got many other jobs, but that's not one of them. And I started literally like
00:45:04.480
debating with her. Like we should hire somebody for that. And let's delegate this off. And she goes,
00:45:08.040
dude, listen, you asked me one question. How could I help you? I told you it. So do you want
00:45:14.360
me to like pick something that doesn't really help me? So it's, it's approved on your list or do you
00:45:17.860
want to just fucking help me guy? Yeah, exactly. Oh my God. I'm such a dodo bird dude. Like this
00:45:23.880
was three weeks ago, Ryan. And I'm good at this. So it's like those types of things that if they ask
00:45:29.500
me for something, yeah, let me do that for you. That, that these are like practical ways I can show up
00:45:34.820
as a partner. My wife was sick yesterday. So I went over to CVS and got a bunch of shit for them.
00:45:39.280
So that way they could, you know, heal up and whatever partnering point. Got it. Got it. All
00:45:44.820
right. What's next? So we got parenting, partnering, producing. Now these next two are the ones I think
00:45:49.840
are the absolute, I call them the lady boner killers of all lady boner killers. And these are
00:45:53.780
them. All right. Number one is the player, the player knob. Guys are just not any fun anymore.
00:45:59.180
And I always jokingly say, you know, to quote the great, the great American poet,
00:46:04.740
Cyndi Lauper, girls just want to have fun. And yet as guys, because we're so busy building,
00:46:11.900
we forget that that feminine energy wants to dance underneath our branches, but it will only dance
00:46:18.020
underneath our branches if it knows the tree's not going to fall down. And so having fun, um, I,
00:46:23.980
I, I, the simplest analogy for me is this dating. When was the last time you took your girl on a
00:46:31.400
date? That was like really like meaningful. That was fun. That, that would, that you would take
00:46:35.680
somebody on a first date like that. And that's, then that's the, I just go, if we, if most guys
00:46:39.860
I say, when's the last time you went on a date and they're like, Oh, like six weeks ago, I go,
00:46:43.060
you mean 12. And they're like, okay, 12 weeks ago. I go, what did you do? And then they go, well,
00:46:47.920
we went over to Home Depot and picked up some parts for the house. And then, you know,
00:46:50.700
swing through the Chick-fil-A drive-thru. And I'm like, well, no shit Casanova. No wonder you're
00:46:57.200
not getting more ass than a toilet seat, dude. Like you literally are not like, that's not a date.
00:47:02.600
That's not fun. That's nobody's excited about that at all. And so what we need to do is like,
00:47:08.440
how do we show that we're in this and we're still dating and take her out of the house and out into
00:47:13.640
environment. The house is where dude, she's raising kids, stepping on Legos, dealing with PTA homework,
00:47:20.060
bullshit, all that, right? Take her out back into the wild where you met her, where you danced with
00:47:25.780
her, where you had fun with her. Guys, when they say I do, it's as if they act as if it's done and
00:47:33.020
as if they've come through the finish line. In reality, you're just stepping into the starting
00:47:36.660
blocks, creating and maintaining real fiery attraction, real connectiveness in a marriage.
00:47:44.040
marriage does not happen by accident. And fun is a big precursor to that. And it's not just,
00:47:50.060
and it's not lavish dates. It's when's the last time you guys sat around and belly laughed with
00:47:54.780
each other or danced in the living room to that song that you guys both love. And so when the fun
00:48:00.460
gets pulled out of it, the flirtingness, if you think about every sexual relationship, it always
00:48:06.680
starts off with a little bit of mystery and a lot of flirting. There's always that sexual tension
00:48:12.180
there. Well, to create that, you have to continue to keep that. You have to create the environment
00:48:18.080
that that was also built in, which is going out on fun dates. And all it is is saying,
00:48:23.260
I'm going to give you my time and energy for these three hours. Nothing else matters.
00:48:27.500
Because I care so much about the investment of us staying connected and being truly one.
00:48:36.200
I like what you said there too. I think you just kind of, as a throwaway for you, but
00:48:39.340
I care about the investment. That means a lot because it isn't an investment. Because sometimes
00:48:46.220
I think about it, I'm like, oh man, date night, three hours or whatever. I've got this and I've
00:48:50.560
got that. And then Wednesday I'm here and Tuesday she's there. And then Thursday the kids are here.
00:48:55.400
It's like, ah, skip it. But if you want it, you have to invest, which an investment requires
00:49:03.500
Yeah. Yeah. And I call it ROI is the return of intimacy. If you look, if you want true intimacy
00:49:12.420
and connect, because connection inside the bedroom is directly related to the connection outside the
00:49:16.680
bedroom, unless you're married to like some super nympho freak, which those are very, very rare.
00:49:21.040
And frankly, they're very exhausting to be around. Most of us are not in that situation. So the
00:49:26.760
connectedness outside shows that, hey, listen, I'm investing my time, my effort, my energy. Most people say
00:49:32.740
time is your greatest asset. I disagree. I think your energy is your greatest asset because you've
00:49:37.400
had all the time in the world with no energy to enjoy it. What would it be worth? You'd be a
00:49:41.220
vegetable. So the energy is very, very important. And when somebody knows that they have your energy,
00:49:47.160
planning, engaging, phone off, looking into this woman's eyes, caring about what she says,
00:49:55.700
well, you're giving her your greatest asset, which is your energy, which is your attention. And
00:49:59.720
attention is focused energy. And so I believe women in a long-term relationship desire and crave
00:50:05.200
the attention of a supremely valuable man over and above everything and anything. But most men are
00:50:11.760
not supremely valuable. And they don't give their wife actually a lot of attention. It comes down to
00:50:19.060
TNA. Both sexes love TNA. We like tits and ass. They like time and attention. It just is what it is.
00:50:25.300
Awesome. Yeah. All right. So what's the last dial?
00:50:31.080
The last, okay. So the last dial is the power dial. And this one actually is probably the most
00:50:37.960
important out of all of them. It's why guys that even if they're not that fun and they're pretty
00:50:42.620
bad on some of the other dials, if they have this dial in spades, their relationship actually won't
00:50:48.420
seem as off as any of the other ones. And it's the power dial simply means this. Do you do what you
00:50:53.340
say you're going to do when you say you're going to do it without fail? And what that means is,
00:51:00.560
can somebody trust you? Do they really trust that when you say you're going to do something,
00:51:06.580
you'll actually do it? And this is where I came up with the phrase, like my wife's not,
00:51:10.820
she's not worried about me going to cheat on her. I will not do that. I will not break my word to my
00:51:16.120
wife. She knows that. But her real trust is won over when I do what I say I'm going to do every
00:51:24.340
single time I say I'm going to do it, even in the small things. That's where I came up with the
00:51:27.880
phrase, when the trust goes down, the lust goes down. So it's like, I go, yeah, I'll be here at
00:51:33.300
a certain time. And then I don't, or I'll swing by and get something from the store on the way home,
00:51:38.060
way home from work. But then I don't, I go, oh man, it was crazy. And there's always an excuse for
00:51:42.120
why I don't actually do what I say I'm going to do. But I would never do that with a client.
00:51:46.500
I would never do that with a business relationship. And our wives are watching and they're like,
00:51:51.040
well, dude, you and just, you and Garrett just went on a seven day trip to Costa Rica,
00:51:55.420
surfing your brains out. And you planned every single detail. In fact, you even ordered jerseys so
00:52:01.540
you could have matching jerseys on the plane ride out there. Like she goes, I know what you're
00:52:05.520
capable of, dude. And yet you can't even swing by and pick up soup on the way home. Like,
00:52:10.700
so they see this radical difference in what we say we are and what we believe and what,
00:52:16.200
who we actually are and what we believe. And they're like, this is disgusting. You're not even
00:52:20.380
who you say you are. That's the power dial. And it, and it, and it wrinkles into some other things
00:52:26.060
like, um, you know, do you edit or audit your, these are questions that we ask within Married Game
00:52:31.820
at the end of every day. I ask myself this question, these four questions every single day.
00:52:35.280
Uh, number one, did I do what I say, what I'm going to do without fail? Like,
00:52:38.780
did I consciously make an effort to do that? Do I forget shit? Of course, that's what it really
00:52:44.960
means to be human. But blatantly push, pushing something off. You're not allowed to say, oh,
00:52:51.360
I'm just human. No, no, no. You're lazy, which is human. But did I do what I say I'm going to do?
00:53:00.040
This is a, this is a big one. Editing or auditing your shine simply means, are you,
00:53:05.200
do you hold back who you really are because you're afraid you're not going to be accepted
00:53:08.660
for who you truly are? And so, um, I believe in a creator every single Sunday night. I spend,
00:53:16.380
uh, three hours with that creator doing my thing. I call up my time with my creator.
00:53:21.200
My wife doesn't believe in a creator. She's like, I don't know. She was, I'm not saying I don't,
00:53:25.380
but she got, I'm not saying I do. I just don't know. It's, I don't know. I didn't,
00:53:28.240
I wasn't raised that way. Um, I love the earth. I love humans, whatever, but I'm not sure if there
00:53:32.980
is, but I don't like not talk about my creator because she doesn't quote unquote, believe in one.
00:53:39.020
I talk about it. Like, well, if you don't believe in it, that's fine. But let's listen to my story
00:53:43.120
because this is how it works for me. And what my, I've been doing this meeting with my creator for
00:53:48.740
like 39 months straight. I haven't missed it once. And my wife's like, I don't know who you're
00:53:53.320
talking to or who you think is talking to you in there, but you're a much better man for doing it.
00:53:59.420
So I applaud you for doing it. So editing or auditing my shine. Most guys aren't necessarily
00:54:04.300
getting laid the way they want, or, and I say they get kind of thrown, they get thrown like a
00:54:08.540
crumb of connection or a crumb of intimacy every once in a while. So they don't want to upset the
00:54:13.660
apple cart by saying what they really believe about something. Cause they don't want that taken away.
00:54:17.500
Got it. And so they're there. So when you edit or audit your shine, you're not like being who you
00:54:22.900
truly are. And when you're not being who you truly are, what you really believe,
00:54:27.180
no human respects you. No, if dude, if you came out with a post tomorrow, Ryan, where you're like,
00:54:33.840
you know what? It is something different than what you've said, maybe about the trans community or
00:54:40.900
about masculinity or whatever. And by the way, can we speak in a masculine? Can we talk about this?
00:54:45.780
Yeah, man. You got it. Bro. I am, listen, I am 137 pages plus the introduction, which is fiber.
00:54:53.800
So I'm 140 plus pages in this thing. And I love it so much, man. I love this. I am so, I'm such a,
00:55:02.320
this is, I love it. I read it 10 to 15 pages every morning and I can't wait to read it. I sit right on
00:55:07.920
that. I love it. Thank you, brother. That means a lot to me. So if you said something opposite of
00:55:12.060
what's in your book or whatever, you're like, you know what, dude, I think I'm a trans woman. Now
00:55:16.220
we would all be like, what? Yes. That's not who you really are, Ryan. And so our respect for you
00:55:24.760
would be just crumbled and go away altogether. And so that's what happens when somebody is not
00:55:30.080
being truly authentically them. They're editing and they're auditing their shot. Like I got to be
00:55:34.620
this person around this person. I got to be this person around this person. It's like, no,
00:55:39.480
be you. I wear short shorts. You've seen my short shorts. People make fun of me. My daughter and
00:55:45.100
wife don't even like my short shorts. They don't even like them. And my wife's like, I know why he
00:55:51.320
wears them though. Cause he, I grew up being an athlete and when I wear their shorts, I feel like
00:55:56.640
I'm an athlete. That's all it is. I have great, amazing legs. Why? Cause I was an athlete and we wore
00:56:02.740
those shorts. And so I still wear them, not on date nights. Jesse's like, can you just not wear
00:56:07.540
them on date nights? Yes. Hey buddy. So then what would happen? Well, she realizes Keith's going to
00:56:15.540
be Keith and I respect the hell out of him for being a hundred percent who he is. Now I'm growing,
00:56:23.700
I'm learning and I do some stupid shit and I recognize that, but it's not because I'm worried
00:56:28.420
about what she thinks or you think, or anybody thinks I go, what makes Keith Yaki happy? I got
00:56:33.300
one roll at this, one roll of the dice at this game that I know of. So I want to be on me. Another
00:56:40.100
one is, uh, do you, do you, did you not, um, initiate sex for fear of rejection or if you were rejected,
00:56:48.920
did you become a pouty little bitch? Yeah, dude, I was the biggest poutiest bitch ever
00:56:55.700
when I didn't get laid. And it's like, that is not going to make her want to have sex with you
00:57:01.680
more, bro. Like, what are you doing? So, and I'm giving away the power I'm giving up. I'm saying
00:57:06.860
it. And we call it the mom matrix. A lot of guys like, um, they don't clean up after themselves
00:57:12.000
very much. They, they, they're seeking validation. They're doing things just to get something from
00:57:17.460
their wife and the power switches. So rather than a man being like, I'm stepping up for my family.
00:57:23.740
Hey, I'm being an awesome dude. I'm loving my wife. I'm being a part of my community. I'm
00:57:27.720
providing, I'm presiding, I'm protecting, I'm being this bad-ass dude. And then when I come to my wife,
00:57:33.520
I become like, Oh, wait, what do you say, mama? What are you saying? And she's like, you can't do
00:57:38.360
your, your underwear is one foot from the fucking hamper. What is your problem, child?
00:57:46.000
She loses respect. Jesse came up to me one time. It's like, Keith, did you have a peanut butter and
00:57:50.260
jelly sandwich early? I'm like thinking she's Nostradamus. Like, how did you know? She's like,
00:57:54.780
dude, you left a claw, a glob of jelly and a fucking scrape of peanut butter on the counter.
00:58:00.400
You child. I'm like, ah, dude, bro. The number one rule of masculinity is carry your own weight.
00:58:08.920
And yet I'm walking around my house as if I've got this cleaning fairy.
00:58:12.880
Right. Right. Full retainer. It's like, dude, that is not the type of thing that makes a wife
00:58:19.740
go, wow. I can't wait to jump in bed with that man. So when we lose these things, did I do my
00:58:24.720
personal development for anybody else other than me? And did I get butt hurt that nobody noticed?
00:58:29.500
That's another question we ask ourselves. Yeah. It's a good point.
00:58:32.540
Because this is all validation seeking. I hope my wife, I hope my wife, because when I, when I,
00:58:37.480
when I, I actually the whole cause of why I'm doing what I'm doing deeper than anything, man,
00:58:42.780
is I feel like I'm a watchman on the wall, Ryan. And that's a, that's a harken back to an old
00:58:46.780
Testament, uh, you know, of, of being somebody on the wall watching during the night hour, that if
00:58:52.420
any enemies come in, we can sound the alarm so we can protect ourselves. And I believe that 80%
00:58:58.680
of divorces don't have to happen. And so I want to help. My mission is to help keep nuclear family
00:59:04.040
together. But the only way it's really going to stay together and thrive and be connected and have
00:59:10.340
intimacy and sex and all the things that we as guys want is by men truly being radically manly
00:59:17.140
and being like, I'm doing this for me. You know why I look awesome and have biceps? Because I like
00:59:24.040
them. Do I, do I like that? My wife likes them? Of course, but I choose how I show up in this world.
00:59:30.320
And so when you actually gain your power back, this is the biggest key here. If you gain your
00:59:36.200
power back by doing what you say you're going to do, living by a standard for you, becoming the most
00:59:41.280
attractive version for you, then what happens is if she doesn't actually like you at the best version
00:59:50.280
of you, then you can make a decision from power saying, then you don't get to ride shotgun in my
00:59:57.040
life anymore. Because I like me and I have a metric to show I'm actually showing up as a good
01:00:04.140
dude. And so most guys, when they go into divorce or if she leaves or they aren't having the intimacy
01:00:10.440
that they want, they become very disempowered and very desperate as opposed to being empowered and
01:00:17.620
be like, no, no, no, no, hold on a second. And so that's why I created the metric for it. And that's
01:00:21.540
why we created these, these power questions, because even if you're a great parent, a great partner,
01:00:25.980
great provider, and you like to have fun and play, if you're a pussy, and you don't stand in your
01:00:31.400
power, she's going to be like, I want to respect you, but I can't. And respect, I believe, is one of
01:00:39.420
the key foundations of why somebody would actually be attracted to you. And attraction means lean in,
01:00:46.200
dude, like my wife wants to be around me. This is what we're all searching for as men. And it's by
01:00:54.080
standing up for who we actually are. Not in that, not in like a, I'm not a dickhead to my wife,
01:00:58.800
but if she goes, you know, if she says some crazy shit, I'm like, well, I don't necessarily believe
01:01:02.980
that. But if, if that's working out for you, well done. Like I'm not swayed by it. That's power.
01:01:08.960
Yeah, it is. I love it, man. Oh, I feel it. And I, and we've been talking, so I feel it even just
01:01:14.640
outside of this conversation, like everything that you've shared with me, um, since we've known each
01:01:18.820
other, but even over the past several months has been really, really powerful for me.
01:01:22.120
Thank you, man. Well, all of that equals what we call the provocateur and the provocateur is simply
01:01:28.540
the man who provokes his woman to want to be around him. Like my wife is a, like for five and
01:01:36.220
a half years ago for her to leave and say, my life would be better without you in it to now
01:01:41.420
coming home from date night, she's like, pull over and let's have sex in the back of the escalade.
01:01:45.300
Like this is a very big leap. Okay. And it did not happen overnight, but it's built off of these
01:01:51.440
foundational principles of, okay, am I showing up in this way? And if I am, then I'm the best
01:01:58.180
version of me and isn't. And dude, you said it, you said it at the very beginning. You're like,
01:02:03.300
bro, I like being, I want to be with my kids because you've become a dad who, who does that.
01:02:11.240
This is all about becoming, this isn't three words to get your wife hot and heavy. So she'll want to
01:02:16.900
have sex with you. Three words don't work if you're not showing up. So this is more like,
01:02:21.580
Hey, dude, you've got to become the guy that any woman would be thrilled to be with. And that's
01:02:30.720
hard work. Like I always tell anybody who ever comes in our program, I said, I want you to
01:02:35.120
understand you just did the simplest thing there. What's that? I said, swipe your credit card.
01:02:39.200
That's the simplest thing that we do in married game. Cause now you're actually going to have to
01:02:43.180
show up and actually love this family the way, cause every goes, I want, I want to have rock
01:02:48.780
star in the sheets. I want to believe this. I go, but you're not a rock star. You want the feeling
01:02:53.800
of being wanted, but you're not wantable. You have to do something. You have to become wantable.
01:02:58.760
Then you'll feel wanted or else if you're not feeling wanted, you will not, you will not set,
01:03:04.180
you will not accept that as the standard anymore. And also it, it becomes when you become wantable
01:03:11.260
being wanted actually isn't really an issue. Like I, like the more that I work on myself,
01:03:18.920
the less I'm worried about how others feel about me. Exactly. Like, I don't need you to want me.
01:03:25.140
I feel good about, no, I like it. Yeah. And I'm not just talking about my wife. I'm talking about
01:03:30.080
friends. I'm talking about business partnerships. Like if it works cool. And if it doesn't cool,
01:03:36.800
like, I'm okay with that. And I'm not there. But you are in a lot of ways though, Ryan,
01:03:43.020
like is the business world, like is the business world, people want more things from you than you
01:03:48.340
want from them at this point in your career? Yeah. A lot of people, I would say. Yeah.
01:03:54.080
Yeah. Not everybody. There's always going to be a blue haired barista that doesn't like us. No,
01:03:57.960
I'm just kidding. But, but, but you, you have, but you've earned that. You've earned it. I've
01:04:06.280
earned the right to know that my wife wants to have sex with me. Why? Because I'm sexy to her
01:04:11.840
and to any woman. They'd be like, well, he's a great parent. He's a great partner. He's a great
01:04:15.920
player. He's a great producer, man. He's a great, like he's a great, he steps in his path. Like
01:04:19.780
these are, these are the things that actually attract any woman to a man. So therefore, if you go,
01:04:25.100
I'm now the prize and you believe it, like I believe if Jesse, for some reason, and you're
01:04:33.060
right, dude, she is so hot and she's so wonderful and she's so amazing, but she's so funny and she's
01:04:37.780
so cool. And she's just such a good hang that it's like, dude, if she left me, I would be sad
01:04:42.860
because she's my best friend. But I would also know in the back of my mind, there is a hundred,
01:04:47.740
there would be a hundred women at my door going, how the heck do I become the next Mrs. Keith Yackey?
01:04:52.100
I don't, I don't say that for effect. I believe it. Why? Go look at my score. Go look at my stats,
01:04:59.520
dude. I've been scoring 34 or 35 out of 35 for, for the last two years solid by my tracking system.
01:05:08.980
I've been showing up. My wife can never deny that Keith doesn't show up. He's she can't go. He's bad
01:05:14.620
any of those. She'll say last Tuesday, he really sucked at this dial and I'll tell you exactly how
01:05:21.640
he did it. But by and large, no way. So, but it's, and that's the confidence. So I have a lot
01:05:28.380
of confidence in that and confidence is radically attractive, but I earned it the same way you've
01:05:33.820
earned the confidence in your business. Why anybody would love to be on, when you said,
01:05:37.820
Hey, you want to be in the pocket? Yes, man. Of course you've earned my respect. Therefore I'm
01:05:44.200
leaning in. It happens all across guys and girls, man, but guys, for some reason, and this is the
01:05:50.540
other thing, guys go family's my most important thing. Your stats don't show that. Yeah.
01:05:56.300
I've fallen into that trap because I'll say it. It's so easy to say it. It's most important. It's
01:06:03.200
most important. Most, let me really, let me see. And then you look at my calendar and you look at
01:06:07.700
how I spend my time. It's like, really, is it really the most important? Well, no, actually,
01:06:11.560
no, not according to what I do. Yep. Yeah, dude. So these are just, these are real life things. Like
01:06:18.080
I didn't realize it for the longest time that I was the, I was the, I was the problem. But when she left,
01:06:25.720
it was like a light switch went off in my head. I go, I am the problem. And I'd say that 95%,
01:06:31.820
95% of the guys I've worked with, they, they were the problem. They go, Oh, wow, man, I, I didn't see
01:06:36.560
this. I didn't see this. But then there's like that 5% of the guys where they are not the problem
01:06:40.140
and their wife just isn't attracted to them. Their wife is just whatever she is. And I go, but yeah,
01:06:46.240
you're still the problem. They go, what do you mean? I go, well, now you're settling.
01:06:51.780
And we have a phrase and it says, is her response does not dictate my standard.
01:06:55.600
Her response only dictates how long I will allow her to live below my standard before I say this
01:07:02.260
isn't going to work anymore. Yeah. Yeah. That's the guy who has the power and it's not, power is
01:07:09.460
beautiful. Power is a tool. Dude, you, bro, the way you talked about committed versus compliant,
01:07:16.220
the way you talked about authority and credibility and influence, this book nails. Dude, if anybody just
01:07:22.120
listens and reads and actually does what's in that book, they would, they would have what they want.
01:07:29.020
You know, you said, you said, you said something about standard, how long you would put up with it.
01:07:34.540
And I think the trap that a lot of men could fall into is because your wife is acting away
01:07:40.120
that you might say, well, she's not living to my standard, but I would put out a word of caution there
01:07:46.420
that the first course of action is not to throw her to the curb. The first course of action is to
01:07:54.200
make sure that you have actually elevated your standard, that you are actually the standard.
01:07:59.940
And if we're not the standard, that's the first course of action before we say, say she doesn't
01:08:04.780
get to ride with us. Amen. Well, that's why every guy, my program is 90 days when they come in to
01:08:10.360
actually work with us. And I just say, we're not, I don't care about her for the first 90 days
01:08:14.740
until you can look me in my eye and tell me, Keith, I'm the most attractive version of me.
01:08:20.240
And you got work to do it. We're not even worried about her. I, I, I am convinced that if the dude
01:08:26.180
stands up and be, and becomes, which takes work, which takes time, which takes effort, which takes
01:08:31.640
all the things, if you become that guy, dude, your wife will turn around. Not always. There's 5%,
01:08:40.160
10%, nine out of the 10 guys that I work with either get their wife back or get their wife back
01:08:45.980
attracted to them. But there's 10% of the guys where that doesn't take it because it was just too
01:08:50.000
long. Um, or this person feels like they have to go experience this. When I tried to get Jesse back,
01:08:56.440
uh, the first time she goes, I have to go experience what I'm going to go experience.
01:09:00.320
Um, I, I want to believe that you've changed, but I have to go experience this other thing or I'll
01:09:04.220
kick, I'll kick myself the rest of my life. So some guys just don't have the time or the runway
01:09:09.220
to actually become that. And it almost works out better for them because now they're becoming that
01:09:14.540
for one reason themselves. Yep. And that is the greatest gift a man could ever be given in his
01:09:22.180
entire life. And most of us don't come to this until later on in life, man. And I don't know if
01:09:27.260
it's our society. I don't know why that is dude. Hmm. Well, brother, I know you've been a big help
01:09:32.400
for me. And I know even having this conversation is going to be big help for a lot of the guys who
01:09:36.240
are experiencing some of these issues. Like all of us, basically every man listening is experiencing
01:09:42.320
this to varying degrees. So let the guys know where to connect with you and learn more about
01:09:46.160
the married game and what you're up to. Well, then go to marriedgame.com and watch a video.
01:09:50.260
And, you know, I go deeper into detail about some of these things. But actually I'm most active on
01:09:57.140
Instagram and I'm just at Keith Yackey. We have a lot of reels and stuff and I can't wait to have
01:10:05.340
you on our podcast whenever you're in town. We only do it in the man cave, but it would just be such an
01:10:10.080
honor to have you. So just at Keith Yackey on Instagram or go to marriedgame.com and watch a
01:10:15.800
video there that will explain how, how this all works. Awesome. We'll sync it all up. Keith,
01:10:20.480
I appreciate you, brother. I appreciate our friendship above and beyond this conversation.
01:10:23.380
So keep doing good work and we'll keep sending guys your way. Hey, thanks for having me on,
01:10:27.680
man. It's been an honor. All right, gentlemen, there's my conversation with Keith Yackey. I hope
01:10:33.100
that you enjoyed it. I hope you learned a thing or two. Make sure you check out what he's doing
01:10:37.780
at marriedgame.com and also on Instagram, because I promise you, if you implement these,
01:10:43.820
your marriage is going to improve your ability as a man, the way you feel about yourself,
01:10:50.780
your confidence levels, and your need to not be so validated by her or anybody else is going to
01:10:57.260
improve as well. So make sure you check that out. Also make sure you check out the iron council.
01:11:02.440
If you want to band with other men on this journey at order, a man.com slash iron council,
01:11:07.520
and let's get out there and do the work. It's one thing to listen to a podcast like this.
01:11:12.360
I hope it's enlightening. I hope it gives you information that will help you. But at the end
01:11:17.020
of the day, it's meaningless unless we put this stuff into action, into practice. So I challenge
01:11:23.100
you to do that. Connect with Keith, connect with me on Instagram. Take a screenshot really quick
01:11:28.020
before you end this one and tag Keith and myself posted up on Instagram. I think we have a, an
01:11:34.060
obligation to let other men know what we're listening to. If it's helping us, it's going to serve them as
01:11:39.200
well. So that's all I've got for you. We'll be back tomorrow for our, ask me anything until then
01:11:44.360
go out there, take action and become a man. You are meant to be. Thank you for listening to the
01:11:49.420
order of man podcast. You're ready to take charge of your life and be more of the man you were meant
01:11:54.420
to be. We invite you to join the order at order of man.com.