Lead Yourself Before Leading Others | LEIF BABIN
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Summary
Former Navy SEAL and New York Times bestselling author Leif Babin returns to The O.M.E.R. to talk about recognizing excuses you craft for yourself, why brutally honest assessments are crucial, how to build leadership capital with others, and how to best lead yourself before leading others.
Transcript
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Most men are infatuated with leading others in some capacity. I get it. I believe that the
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capacity and desire to lead is hardwired into our DNA. But that said, too many men want to lead
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others without effectively leading themselves. Today, I'm joined by former Navy SEAL and New
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York Times bestselling author Leif Babin to talk about recognizing excuses that you craft for
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yourself, why brutally honest assessments are crucial, how to build leadership capital with
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others, and of course, how to best lead yourself before leading others. You're a man of action.
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You live life to the fullest. Embrace your fears and boldly chart your own path. When life knocks
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you down, you get back up one more time, every time. You are not easily deterred or defeated,
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rugged, resilient, strong. This is your life. This is who you are. This is who you will become
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at the end of the day. And after all is said and done, you can call yourself a man.
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Gentlemen, what is going on today? My name is Ryan Michler, and I am the host and the
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founder of this podcast and this movement, The Order of Man. I want to welcome you, whether
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you're returning or whether you're new. This is a show about becoming a better man. So
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if you want to become a more effective and loving, caring, connected father and husband
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and business owner and community leader, then we've got the tools and the guidance and the
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resources and, of course, the conversations, right? The conversations in this podcast with other
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incredible men. Of course, today is no exception. We've had guys like Jocko Willink, Andy Frisilla,
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Grant Cardone, Tim Kennedy, Dakota Meyer, and, of course, Leif Babin back on the show today to
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revisit some of these leadership principles and ideas. Before I get into the show, though,
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let me make a quick mention of my friends over at Origin. They've sent me some new stuff,
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including their Discipline Go, which I believe is either out or will be coming out soon. Of course,
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I've got all their Mulk products. I use their Super Krill, the Joint Warfare. This is all Jocko's
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nutritional lineup that they handle over there at Origin. And then I've got their lifestyle apparel.
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They're coming out with some new denim, which I'm really excited to get my hands on or my legs,
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I should say. And then one of the things that Pete and Brian told me about is they're coming out
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with some new boots, which I think they'll have some prototypes in January of 2019. So I'm going to get
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my feet on a pair of those and let you know how those turn out. But guys, these guys are making
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everything in America, bringing American manufacturing back. It's a pretty incredible
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operation. So if you're interested in the supplemental lineup with Jocko, or you're
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interested in the denim or the hoodies or beanies or Brazilian jiu-jitsu geese, then head to
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originmain.com. Originmain.com and use the code ORDER, O-R-D-E-R, at checkout for a 10% discount.
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All right, go check that out. You can do that after the show, but for now, listen in because we
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have got a very, very powerful repeat guest on the show, Mr. Leif Babin. I spent some time with
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him earlier in the year at a jiu-jitsu camp. In fact, that was at origin and we got to connect a
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little bit and get to know each other a little bit better. And man, I'm excited to have him back
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on, on the show. He likely needs no introduction. I know a lot of you guys are familiar with Leif's
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work. He's a former Navy SEAL and platoon commander for task unit bruiser. He is the recipient of the
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silver star, two bronze stars and the purple heart. And then after retiring from the Navy,
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he spent 13 years in the Navy. Nine is a SEAL. He went on to co-found Echelon Front with Jocko.
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And then of course became a multi New York times bestselling author with his books,
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extreme ownership, which 90% of you have read. And also, and more recently the dichotomy of
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leadership, which 90% of you have probably read, but he now serves as the president and chief
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operating officer for Echelon Front. They are working to serve businesses around the globe.
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They teach them how to more effectively lead from the front, which of course is the topic of the
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discussion today. So guys, get your notepads out if you can, if you can't, because you're running or
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working out or whatever it may be, I get it, but get your notepads out. If you can take some notes,
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this one's a powerful one. Leif, what's going on, man? Thanks for joining me on the show today.
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Great to be on here with you, Brian. Good to be back. It's been a while.
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It is, man. It's good to have you back. And I know we've tried to make this work. We tried
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to do it out at immersion camp. And I think that was right about the time. It seems like
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you were about a week or two away from the launch of dichotomy. Is that right?
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Yeah. Dichotomy leadership was just coming out. I would have loved to have sat down and done it
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with you in person there, certainly. But we were in the big time crunch there, you know,
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final edits and the book actually came out September 25th. So just the next month.
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Man, I can't even imagine, you know, I released a book earlier this year and it's done well,
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but I can't even imagine just the amount of chaos and your scheduling during the lead up and the
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launch of the book. I just imagine it's insane for you guys.
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It is insane, but you know what? It's awesome too. You know, you put in all that work and effort,
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as you know, writing a book and you never know how it's going to be received. It's just great to put
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your thoughts out there and particularly after, you know, success of extreme ownership. I mean,
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it's tough to follow up on a book like that. A number one New York Times bestseller,
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sold over a million copies. Jocko talked about on his podcast, you know, was we didn't want to write
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Jaws 2, you know, some weak sequel that wasn't useful. I mean, the goal was to write a book that
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was useful for leaders and we wanted to wait long enough until we actually had some good
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information. And the reason we wrote this book, because it had, you know, it answered the questions
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that we see so many leaders struggling with, you know, trying to find balance. So, you know,
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it was awesome to be able to put it out there. And yeah, it's a little crazy times as you're
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launching into media and trying to get things out for it. There's always kind of last minute
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stuff that comes up, but I'm really appreciative of the reception from leaders. And many of them
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have told me that they actually think this book is better than extreme ownership, which the goal
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was to write a book that was useful for leaders that impacted their lives, personal and professional
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lives. And, you know, if we've done that, then we accomplish our mission. I don't know if I would
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say better necessarily. Like, I don't know if that's the term I would use, but I think it goes
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deeper. I think it explores a little bit deeper, some concepts because here's what I think is I can
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just imagine when you deliver the message of extreme ownership, that there's all kinds of
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people out there that say, yeah, but yeah, but what about this? And yeah, but what about this?
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And they come up with all these little exceptions. And I think that's what you guys have addressed
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here is you're addressing those exceptions. Yes, you have to place the mission first, but you also
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have to care about your people. And you have all these dichotomies that help answer that. Yeah,
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but type question. That's a huge problem that we see with leaders, whether they're giving
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themselves some excuse or saying the yeah, but to your point, or they're actually taking
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things too far in one direction or the other. And I think that's, you know, we see a lot of that.
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Hey, you know, if I were late for fiber, Jocko, this is what I do. And they would do it this way
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without really understanding, like, no, actually you have to balance that. You can't go too far.
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These dichotomies go on and on. Every one of the major points that we talked about, the principles
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we relate in extreme ownership can be taken into too far in one direction. Cover and move,
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for example, you got to work as a team. You got to help other people on the team.
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Look out for each other. And it's not about you. It's about the mission. Yet you can go
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too far when you start treading on people's toes and you start impacting them. I mean,
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this happens in home life as well. We talk about cover move all the time. I want to help my wife
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out and cover for her, let her do her thing, take the kids for when she needs to go do something and
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cover for her where I can so that she can move as she does for me. And when I try to go too far one
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direction or try to help her too much, or I see something that I think she needs to do,
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and I'm trying to push her in that direction, instead of creating a better relationship of
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mutual support, it makes it worse and creates frictions when she's like, hey,
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you're treading on my toes here. I don't need you to do that. Take it easy. In any aspect of life,
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How do you know when you've taken it too far? I mean, if you use that example of home,
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I think if your wife's, it's probably pretty easy in some cases that you've taken it too far. But I
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imagine there's a lot of cases where, I mean, you really wouldn't know. What does it look like to
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actually understand that, oh, I need to rein this back in and try balancing this out a little bit
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more? As we say in dichotomy of leadership, and we talked about this in the last chapter of
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Extreme Ownership, where we introduced this concept, is the awareness that the dichotomy of
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leadership exists, that there are these different dichotomies, and you have to balance between these
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multiple forces that are pulling you in different directions. I think just the awareness of that is
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very powerful for anyone. You've got to detach from the situation. And we talk about that all the
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time, the importance of detachment, so that you can see what's actually developing. And if you think,
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well, I know I have to cover move, or I know I have to be default aggressive, or I know that I
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have to step up and be decisive as a leader. And yet, if you're aware, and you're detached,
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and you can see, okay, you know what, I'm being too decisive. I'm making all the calls here,
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and I actually need to be a follower in this situation. I need to let this person run with
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that. Or, you know what, I'm trying to cover move and help this person out here, whether it's my
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wife or someone else on my team or whoever, but I'm actually treading on their toes, and they're
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getting annoyed with me, and this is causing more frictions. I need to back off. I need to
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rebalance this thing. Or, you know, yeah, I need to be aggressive. I need to be proactive to solve
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problems. And yet, you know what, I probably should take a step back here and think, have I mitigated
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the risk that I can control? I don't want to be too aggressive. So I think just the awareness of
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that is critical that it's there. And then when you're detached, you can see things as they develop,
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be aware of them, you know, notice some red flags as people kind of bristled up or are pushed back
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on you when you're trying to help them out. You realize, okay, I've gone too far in one direction.
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I need to back off. You know, I think another thing that we run into as well is we lose sight at the
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end result. We get down into the trenches, and we allow our emotions to get the better of us,
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and things get challenging and struggling. And then we have our egos that we've got to check,
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and we forget, oh, I've got this mission I've got to accomplish. Sometimes we get so consumed with
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our egos and our emotions and everything else that we forget what we're actually trying to accomplish.
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That's why detachment is so important, because what you're talking about is the opposite of
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detachment, right? Instead of being detached, taking a step back, kind of observing from, you know,
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from the high ground, you know, tactically, figuratively, just kind of seeing the bigger
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picture, not being down in the details so much that you can't see the forest for the trees. And
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to use that old saying there, but that's what happens. People get emotional, egos get involved.
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Just was working with some leaders yesterday, had a lady saying like, well, what do you do about
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working with someone with a big ego? You know, they just have a big ego. They have to be right all
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the time. And, you know, look, you can't change them, but you can change you. And it sounds like the ego
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you need to be worried about there is your own. That's the reality of it, right? I mean, but yet
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she can't see that. And we all get it. I mean, I'm not trying to point fingers at her, but we all
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have, we all make those mistakes. I've certainly done it and still do it all the time where you
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realize, oh, you know what? My ego is getting in the way here. You know, I'm trying to accomplish a
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mission and I forget about that mission because I'm now I've got to be right. I got to prove that I'm
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right, or I'm not going to let that person, you know, be the one to make this call. And you're like,
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listen, I actually don't care who makes the call. If I can get the boss, whether they're
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egomaniac, whatever, if I can get them to think that it's their idea, great. I don't care who
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gets credit because I just want to accomplish the mission. When you start thinking like that,
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that's where you can detach and think, okay, cool. That person has a big ego. I can actually
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use that ego as leverage to get them to do what we all need them to do. So we accomplish their
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mission by, by making them think it's their idea, kind of planting the seeds to make that happen.
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When you focus on the mission, you're going to get it done, just as you said. And I think that's
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why detachment is so important because, you know, everything you just described getting sucked into the
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details of things, losing focus on the mission, thinking that it's about you, your ego, you know,
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your perspectives and kind of losing sight of the bigger picture. That's why you have to detach
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because that's what happens if you're not detached. In that scenario you're talking about, I think the
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reason that people would be hesitant to plant that seed or make it seem like it's somebody else's idea
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is that, you know, they won't get the credit, right? Or they won't get recognized or they won't get the
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promotion or the opportunity. And, and I think that's an ego thing as well, but I think that's why
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people are so hesitant to prop up others because they're worried that they won't get quote unquote
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theirs. Couldn't agree more with you. I think that's exactly right. Think about it though. I
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mean, who do you have more respect and admiration for, you know, if you're working on a team, I mean,
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think back to your military days or, you know, anywhere in the business world, is it the guy who's
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tooting his own horn all the time, you know, and talking about how great he is and beating his chest
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and talking about how awesome his team is, or is it actually the, the folks that are actually just
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getting it done, giving credit to others who are just part of the team. I mean, in military
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units, we talk about main effort and supporting effort and those big egos, like I have to be the
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main effort all the time. We have so much respect for folks to say, Hey, I'm happy to be the
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supporting effort. You guys are in a better position to actually go and execute this. So I'll
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let this unit take care of it. We'll support them. As long as you accomplish a mission, that's what
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matters. And you have tremendous respect in the long run and admiration for those folks. And they get
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the credit. If a mission is accomplished, you're going to get the credit. Everyone is going to get
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the credit. It's like we talked about in extreme ownership with cover move. When the team wins,
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everybody wins. You got to realize you're playing the long game. And if you want credit for the hard
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work that you're doing, people know, people know who's doing the work. People on the team know,
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you know, I was just talking to a leader that we worked with for a while, who was, you know,
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working with a boss who, who he was really struggling with. And I think it was a little
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intimidated by him. He was having some issues with that. And in fact, he's the guy that we use as the
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example in the leader and being a leader and a follower chapter. I had some conversation with
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him. I was like, you're exactly like I was. You're struggling following, you know, just to explain
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the situation that the boss had basically been critical of his team, you know, give him an
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evaluation that he thought was unfairly critical. And that was going to affect their bonuses. So he
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was going to go in there and look out for his team, push back against that boss and say, this is
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wrong. This is the way it shouldn't have done. And, and I said, listen, are you telling me that
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you're everything that he's telling you is false? Are there not things you can work on? Are there
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not things that you can improve? And he actually admitted, no, absolutely. There were things that
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he can improve and work on. So I was like, you need to accept that criticism, take ownership of
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it, fix those problems. You're actually failing the team because you're not being a good follower.
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You think you're being a good leader by looking out for your team, for the immediate tactical
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objectives of getting them, you know, the bonus this time. But what are you doing in the long run?
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You're alienating your boss. You're creating a frictional antagonistic relationship with your
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boss, particularly if you try to go above his head, you know, to get that evaluation overturned.
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What's that going to do for your team in the long run? You're going to hurt your team, right? It's
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not going to help you. You're not going to get the resource you need. You're not going to get your
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plans approved. You're certainly not going to get good bonus in the long run. So he detached. He took
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a step back, put his ego in check. He went in there and said, boss, you're right. I'm sorry. I reacted
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that way. Here's what we're doing to fix it. Over the long term, you know, six months, a year,
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two years down the road. I mean, this guy was, he was running circles around all his other teams. His guys got greater bonuses
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than everybody. They got all the recognition that they deserve by taking ownership of that,
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creating a better relationship with their boss and realizing, you know, listen, it's not about me
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and this immediate tactical goal. This is about the long-term fight that we're in, the strategic
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victory. And eventually that guy was moved up the ranks above that boss, was promoted above that boss
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that he was frustrated with because he became a good follower after we had that talk. So that's something
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I saw in myself as well. I struggle with leaders that I thought were weak or, uh, it's a hard thing
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to do, but in order to be a good leader, you have to be a good follower. And so I think to your
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question, you got to recognize that you're playing the long game. You're playing a long game. You got
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to think about the six months, year, two years, five years down the road, 10 years down the road,
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where that's going to be. You don't need to go out and beat your own chest and give yourself all the
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credit. You just need to work hard. You need to do your job and you accomplish the mission. You will
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eventually get the credit. People are going to know who's making things happen. You're going to
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get the credit you deserve. And it's always better to do it that way. Always better to have other
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people praising you than you praising yourself. Yeah. It's a lot more powerful when it comes from
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somebody else, for sure. I really like this idea of the long game, because if you look around in
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society, everything that we do is all dictated by the short game, right? What can I get now?
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Immediate instant gratification. We've got microwaves to heat up our food. We don't have to get out the
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couch to change the channel. If we want to order something, we expect it within 24 hours. Like everything's the
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short game. And so I think we've lost this idea and this art of being patient and letting things play
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out the way that they're going to play out. And then just having some faith too, right? Having faith
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that if you're doing the right things for the right reason, that over time it will play out. We run across
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this a lot with regards to fitness. For example, I didn't lose 10 pounds this week. Like, man, you spent
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the last decade in a series of habits and patterns and beliefs that have got you to where you are. And you
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think you're going to lose that or, or change that in a matter of a week or two weeks or even six
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months. Like you've got to be, you're delusional, man. You got to have some faith that if you do the
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work for a long and sustained period of time, that it is going to work out. Yeah. Look, the older I get
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Ryan, the more I realized like it's a whole lot harder to drop those pounds that you put on. I used
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to be able to drop pretty quick, but it's a lot more of a battle now. And I think that's a fitness is a
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great example. You know, diet and health is a great example. Instant gratification
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gratification is generally going to lead to problematic things in the long run. If you're
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thinking about whether, Oh, that, that ice cream is going to taste good now, or I'm going to eat,
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you know, an extra cheeseburger now, or, you know, I'm, I'm, I'm a little tired, so I'm going to sleep
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in. I'm not going to work out now. Then over time, you're going to suffer the consequence of that.
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And it's, so it's thinking about that long game and where you want to be six months or a year from
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now or two years from now. And it's that disciplined effort over time. That's going to get you to,
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to be able to accomplish those goals, to achieve your mission over time, you know,
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your fitness goals, your dietary goals, your weight goals, whatever it is. And it's no different,
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I think for leadership in any way, whether you're talking about your family, whether you're talking
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about your, you know, in your community, whether you're talking about in your business, it's the
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same thing. Yeah. Yeah. Well, I wrote something down here. I can't remember what triggered it,
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but I had written down reflection. And I think there's something that you said where it made me think
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that the people that we are trying to lead are a reflection upon us. You know, I look at a prime
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example of this is my son, you know, my, my son and I, my oldest, I'm talking about now every once
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in a while to get into little arguments or whatever they may be. And I just think to myself, man,
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this kid's so stubborn. And then, and then I detach from the situation. Exactly. Exactly.
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And so it just leads me to believe, you know, we have these guys and I've said it before,
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like, Oh, my people won't do this. And the people I'm leading won't do this. I'm not working hard.
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They're not showing up on time. And if I detach from the situation, what I realize is that everything
00:18:01.640
I'm expecting them to do, I may not be pulling my weight. And so it's just a reflection upon who I
00:18:07.060
am as a leader. What you're talking about is really the essence of extreme ownership. You know,
00:18:11.680
it's so easy to point fingers at everybody else. Well, they need to do this. And, you know,
00:18:16.600
my son needs to not be so argumentative or hardheaded. You know, this is, you know,
00:18:21.200
or my team needs to do this. They're not making things happen. That's human nature. It's human
00:18:25.180
nature for us to respond that way, to blame things on other people, to see, you know,
00:18:29.420
it's their problem and not my problem. And one of the most common issues that we see with leaders
00:18:33.340
are working with, one of the things I hear all the time with clients, all the time that we work
00:18:37.360
with in various businesses. And these are, some of these are huge corporations, small startups or,
00:18:41.840
you know, and everywhere in between in just about every industry that you can imagine.
00:18:45.160
But the common thing is my people aren't doing what I need them to do. You know,
00:18:48.900
I need them to step up and take ownership of stuff. I need them to take the initiative.
00:18:52.440
I need them to solve problems. It's all about them, them, them. I want you to come in and fix
00:18:57.080
my people and square them away. And so one of the scenarios, you know, that I always get a kick out
00:19:01.680
of is it's a real telling when the boss shows up late to a meeting. So let's say he's running 10 minutes,
00:19:07.580
15 minutes late, shows up to a meeting, walks in the room, all his team, you know, his department
00:19:12.200
heads, his leaders, his key leaders are just sitting there waiting for him. There are no pads out.
00:19:16.200
They've got their, their pins going and they're waiting for him. And you'll hear a leader like
00:19:20.480
that be like, well, that's frustrating. They should take ownership. They should make things happen.
00:19:23.820
And so, you know, the question we ask is, so what's going on there? You know, is it your people's
00:19:27.940
fault? Do they need to take the initiative? Do they need to be proactive? Or does that mean that
00:19:31.440
you're actually micromanaging them? Yeah, good point. And the answer is 100% you're micromanaging
00:19:36.700
them. That should be the biggest red flag in the world, the biggest slap across your face to say,
00:19:40.720
wow, this is my fault. I'm actually making all the decisions for them. So they're waiting for me to make all
00:19:46.100
decisions. Because what you want is a team that is, when you show up to that meeting,
00:19:50.920
they're like, hey boss, here's what we've done so far. We need your input on this issue right here,
00:19:54.680
but we solved this, this, this, and this. Here's what we're doing. That's what you want,
00:19:58.020
you know, from your leaders. Now, the dichotomy here is that you can go too far in that direction
00:20:01.900
where they've already cut out of the meeting and they've already done their thing. Or when the boss
00:20:06.280
shows up, they're just kind of joking around and not paying attention and not even including him in
00:20:10.980
any conversations or asking for his opinion or support and approval on things. So you can go too far.
00:20:16.020
And that's why you got to find that balance of the dichotomy. But what you have to do is recognize,
00:20:20.260
hey, listen, if your son's pushing back on things, if he's being argumentative, you need to look at
00:20:24.600
yourself first and think, okay, what am I doing to provoke that kind of behavior in him? Of course,
00:20:29.660
obviously there's a DNA aspect in that. And I got to remind myself of that too, because I've got
00:20:33.420
two extremely strong willed kids. My two and a half year old daughter, she threw something on the
00:20:39.220
floor and I said, don't do that again. You're going to get spanked. She came over to me and said,
00:20:42.640
I spank you daddy. And like, like slap me on the arm. I mean, she's serious. There's no,
00:20:47.780
this isn't like a joke. I was like, you don't spank me. That's not the way this goes. I was
00:20:52.820
trying to actually not to suppress laughter because it was hilarious. I'm trying to be stern,
00:20:57.400
but you realize this kid is just like me. She's hardheaded. She's strong willed. My son is just
00:21:03.060
the same way. And, and although my daughter is probably four or five times that, you know,
00:21:07.200
when it comes to like just the hardheadedness and strong will there, but they are a reflection of
00:21:12.000
me. But I also realized that even at a young age as a dad, if I'm just saying, don't do that,
00:21:18.100
because I said, don't do it. It's not effective. Yeah. You guys want to talk about this in the army
00:21:22.400
too, but in the Navy, it was rock scissors rank at former leadership that you do it. Cause I said,
00:21:27.540
so, cause I outrank you, you know, like rock, paper, scissors game. Sure. Play rock scissors rank.
00:21:31.680
I win every time. Go do it. Cause I said, it doesn't work. People try that rock scissors rank
00:21:37.140
and it doesn't work. You can maybe get someone to do something one time or two times, but as soon as
00:21:42.000
you're not standing over their shoulder, they're going to do whatever they want to do. And it's
00:21:45.760
no different for kids either. If you're going to say, Hey, don't do that, son, or you're going to
00:21:48.480
be punished to my daughter. Don't do that. Or you're going to be punished or, you know, or else,
00:21:52.480
or do it. Cause I said, so I find myself falling into those habits. Sometimes you realize,
00:21:56.540
you know what? No, they need to understand why they need to understand why I'm telling them not to do that.
00:22:01.320
And if they understand why there's a much greater probability, I'm not going to say they're going
00:22:04.600
to follow, you know, they're going to do what they're supposed to do every single time. Of
00:22:07.560
course not. Of course they're going to make mistakes. Of course they're going to, you know,
00:22:10.560
make bad decisions. If I can explain why to them, even at a very young age, like my kids are four
00:22:16.200
and two and a half, they understand it's a much higher probability of them actually saying,
00:22:20.400
you know what? Okay. Hey, listen, you got to hold my hands. We're crossing the street. Cause I don't
00:22:24.460
want you to get run over. You're small. And I don't want you to get smashed like that,
00:22:27.760
that roadkill that we just passed on the way here. I don't want that to happen to you.
00:22:31.080
And they kind of understand, okay, yeah, I don't want that to happen either. Let's hold your hand
00:22:34.960
rather than just do it. Cause I said so. And I think that's the more that we can do that as
00:22:38.680
leaders, fathers in the family, whether it's members of our community, whether it's in our
00:22:42.240
business team, sports, whatever you're doing. I mean, that's people understand why they're just
00:22:46.400
much more likely to do it. And I think you can actually, it keeps you from raising your voice,
00:22:50.720
right? It keeps you from getting angry. It keeps you from trying to, you know, be authoritarian and
00:22:54.840
actually explaining the reason why they need to do what you're telling them to do.
00:22:58.320
Do you think there's times also that you ought to just allow, I don't know if this is the right
00:23:01.900
term, but I think you'll understand is allow your people to crash and burn a little bit.
00:23:05.140
You know, I think for example, I'll go back to my kids. When my oldest was younger,
00:23:09.600
he wanted to touch the stove. I'm like, don't touch the stove. No, don't touch the stove. And
00:23:13.780
he just was so fascinated by the stove. And I told him over and over, don't do it. And he wouldn't do
00:23:18.460
it. I said, you'll get burned. He wouldn't do it. I'm like, fine, touch the stove. He touched it,
00:23:21.780
burned his finger and he's never touched it again. Obviously do people need to learn these
00:23:26.220
things the hard way sometimes? No question. It's one thing to have a, you know, a tiny little burn,
00:23:31.380
you know, that's going to immediately remove and you're standing right there. It's another thing
00:23:34.680
to have some horrible third degree burn that's going to, you know, cause issues. So I think
00:23:39.300
something Jocko talks about here is, is letting your kids brush up against the guardrails of failure.
00:23:45.020
And I think that's a great way to think about it. If you solve all your kids' problems, I think it's
00:23:49.200
one of the major issues in our society. If you solve all your kids' problems, then they're never
00:23:54.100
going to be able to solve problems themselves. You got to let them solve problems. I went from
00:23:57.980
a private school that I was going to, you know, an elementary school when I attended public school
00:24:02.360
and middle school. And all of a sudden I'm the new kid in this, in this public middle school,
00:24:07.080
you know, in a small town. I knew a lot of people, but I, you know, other people I didn't know.
00:24:11.040
And particularly the kids that were two or three years older than me and someone that were even older
00:24:14.220
than that, cause they got rolled back a few grades. And I remember kids bullying me,
00:24:18.320
pushing me around. And my dad, you know, I came home and my dad saying, son,
00:24:21.980
I taught you how to box. You solved that problem. I don't want to hear about it anymore.
00:24:26.660
I mean, it was, that's the way it was. People frown on that and take those things very seriously.
00:24:31.420
It's like, Hey man, you want to solve bullying problems. You teach people how to solve those
00:24:34.520
problems themselves. I didn't get bullied after that, you know, after the three older kids in the,
00:24:39.500
they were in eighth grade and a couple of them again were, you know, two grades ahead of that.
00:24:42.980
I should have been, I was in sixth grade and they cornered me in the bathroom trying to shove me
00:24:46.300
around. And I put one of those kids on his ass, a couple of jabs in the right hand of the face.
00:24:51.320
And it was, I never got bullied again after that. That was the end of it. So you got to let your
00:24:54.940
kids solve problems. As long as you're not letting them do something that's, you know,
00:24:58.160
going to be life altering or going to really endanger them. And I'm not going to let them
00:25:01.720
walk across the highway by themselves. Failure is the best teacher. It always is. I just talked
00:25:06.680
to a bunch of law enforcement officers at our roll call event that we had our, you know,
00:25:09.900
the leadership conference for first responders and military. And, and the question was asked about,
00:25:14.640
you know, should you train to failure? And the answer is hell yeah, you should train to failure.
00:25:18.760
You want to be overwhelmed. You want to be overrun. You want to have, take casualties in
00:25:23.820
training. So you understand what that's like. So you can deal with the situations to hopefully
00:25:27.680
try to prevent those situations from happening in reality. It's good for your kids to learn the
00:25:32.520
hard way. And that's a lesson that they're not going to forget. And obviously if you just prevent
00:25:36.820
it from being, don't put them in some situation that's, that's dangerous are going to be, you know,
00:25:41.240
really, uh, really a terrible situation. But you know, for those things, again, just brush up
00:25:45.880
against the guardrails of failure, like here's why you don't want to do that. This is why I'm
00:25:49.180
explaining to that. I like that you talked about training hard and training to failure. I think
00:25:53.120
there's this, uh, I think there's somewhat of a movement maybe where it's like, make things hard
00:25:57.560
on yourself just because. And I think what these people think sometimes is that life in general
00:26:02.220
should be hard. And I think what they're missing here is that you should, you should make training
00:26:06.240
hard, but then when you're actually performing, you're not going to throw up a bunch of
00:26:10.340
obstacles just to make it harder on yourself during performance. Right? Like I think that some
00:26:15.340
people think that life, all of life just has to be hard. And my, my thought is that
00:26:19.680
you train hard, prepare hard, get ready for these things. And then when you're actually tested with
00:26:24.660
a life situation, whether that's battle or a bid for a new, uh, business contract, you're not going
00:26:31.400
to have those barriers because you've prepared for them. It's not, the goal isn't to make life hard,
00:26:35.880
it's to prepare for those things that come up. Does that make sense?
00:26:38.240
I agree with you a hundred percent. Life is hard by nature. So you want, you're trying to make
00:26:42.400
life as easy as you possibly can make it so that you can survive those hardships. And, and, you
00:26:48.020
know, certainly I know, you know, from personal experience, how difficult real actual combat is,
00:26:53.000
you don't want to make that any harder than it has to be. You want to make it as easy as possible.
00:26:56.860
One of the things we always talked about the fair fight as kids and, you know, you kind of grew up in
00:27:01.720
the, I grew up in, as you did in the John Wayne movies and things like that, where you, you know,
00:27:05.940
the good guys always has the kind of the fair fight. There's an old saying, the SEAL teams has been
00:27:10.440
around since, uh, at least the Vietnam era, when the first, uh, SEALs were going into, into combat
00:27:16.420
in Vietnam, it's never fight fair. You don't want to set up a fair fight. And it's not fun to be in a
00:27:22.540
fair fight. You're in someone who's very evenly matched, whether you train jujitsu, whether you're
00:27:26.180
in a boxing match, whether you're in a bar brawl, whatever, it's going to be ugly. You know, you're
00:27:30.640
going to get beat up. You, you might, even if you ultimately win, might be one of those pyrrhic victories
00:27:35.160
where you, you expended so much energy or, or took so much damage that it's not much of a victory at
00:27:40.160
all. And it could ultimately, uh, you know, set you back, prevent you from training for weeks or
00:27:44.820
whatever, as you recover. So you want to set up the unfair fight. You want to try to hit the enemy
00:27:49.400
where they're least expecting it. You want to try to give yourself the greatest advantage possible.
00:27:53.320
I think you should always do that. And that's what, that's what training for us is all about.
00:27:57.520
Our goal, when Jocko was running training for the West Coast SEAL teams, and I was, when I was running
00:28:02.160
training for junior officers that were graduating from BUDS, our basic training, our SEAL basic training
00:28:07.020
pipeline, our goal was always to make training harder than actual combat. I want training to
00:28:13.100
be harder than actual combat. I want training to be so hard that when people get to actual combat,
00:28:17.400
it's easy. Obviously we know there's, there's limitations in training that there's situations
00:28:22.120
you can encounter in combat that are horrific and are going to be way harder than actual training
00:28:26.660
could ever be. And hopefully those guys don't have to be in those situations and they can prevent
00:28:30.900
that from happening because we made training so hard. The recognition of just how easily a blue on blue
00:28:36.600
you know, friendly fire situation can happen. If you understand how easily that can happen,
00:28:41.220
particularly in the dark of night or night vision, when you got different units moving around out
00:28:44.980
there and role players moving around, if you recognize how easily that can happen, then you're
00:28:49.600
going to take the tremendous steps necessary to mitigate the risk of that happening. The probability
00:28:53.180
of it happening on the actual battlefield is much less as a result. I mean, those are the kinds of
00:28:57.200
things that, that we tried to set up in training. And in many cases, we'd have guys come back from
00:29:02.020
training and say, Hey, you know, combat was easy because training was so hard. That was the goal.
00:29:07.520
That's what you want. I think it's no different in life. You want to set up a situation where
00:29:10.640
that's why in the gym for physical workouts so that you can do the things that you need to do
00:29:16.340
in life without injuring yourself, without causing issues for yourself, you know, health-wise,
00:29:20.860
you want to train hard so you can prepare and make life as easy as possible.
00:29:24.620
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00:29:31.920
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00:29:47.960
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00:29:52.680
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00:29:58.320
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00:30:02.900
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00:30:29.980
Head to order of man.com slash iron council. Again, order of man.com slash iron council
00:30:35.060
to lock in your seat. Again, do that after the show, but for now we'll get back to my,
00:30:39.240
my conversation with Leif. I like this idea of the unfair fight because I think what a lot of people
00:30:45.700
will say or even act according to this belief that, Oh, life's not fair. That somehow Ryan or Leif or
00:30:51.260
whoever has an advantage over the other individual. And you know what? That's probably
00:30:55.020
true. Like there's probably something that you have in your personality or skillset that makes
00:31:00.300
you better at something than me and vice versa. And so what people do is they put themselves as
00:31:04.880
the victim, right? Like, Oh, Leif has something that I don't have. So he's the fairness is skewed
00:31:09.500
towards, towards him. Well, but that also means that you have something that I don't have and there's
00:31:15.220
an unfair advantage that you have. So you might as well capitalize on that as well. I think we sell
00:31:19.660
ourselves short when we think that, that the odds are stacked in somebody else's favor and we
00:31:23.800
overlook what unique gifts and talents and abilities that we have that we can bring to the
00:31:27.480
table. That's exactly right. I mean, you're just making an excuse for yourself. All it is an excuse
00:31:32.080
when you think, well, they had that person hasn't easier than me, or they had a better team than me.
00:31:36.500
That's why they outperform me or, you know, their situations, uh, somehow easier. It's harder for me
00:31:41.940
than it is for other people. And frankly, that's why I think a lot of vets struggle, you know,
00:31:46.380
when they come back and plug into, uh, the civilian world where you think, well, other people just
00:31:51.720
can't understand what I've been through. And while there are a lot of civilians out there that will
00:31:55.620
never fully understand that, you know, man, there's a lot of other vets have probably been
00:31:58.920
to a lot worse as well. It's really easy to go down that path when you start thinking, Oh man,
00:32:03.600
I've been through this, or this has been so tough for me. And you think, man, there's,
00:32:06.620
there's other people that have it, you know, so hard. One of the things that really stuck out for me,
00:32:11.420
and I've talked about this with musters and other leadership, uh, uh, discussions that we've had.
00:32:17.020
I tore my ACL about two months after I left the Navy, you know, I'd gone nine years in the SEAL
00:32:22.300
teams, no, you know, 13 years in the Navy, no knee problems. And I was on an elk hunt with my dad up
00:32:27.420
in the mountains of, uh, New Mexico. Uh, I made a bad shot on an elk after, you know, some several days
00:32:33.660
of hard hunting and I was just absolutely distraught about it. And, uh, we were on horseback trying to get
00:32:38.520
out of the, this big mountain pass and I was getting up on a big pack horse, really high horse.
00:32:44.020
I couldn't get my foot into the stirrup. I was frustrated. And I ended up just trying to hoist
00:32:49.000
myself up there with my bow in my hand. As I was moving around, that horse kept bump me and was
00:32:54.440
moving. And I just twisted on my, on my knee and just popped my ACL. And it was just, it was
00:32:59.700
catastrophic for me. I'm a guy that likes to work out, that stays active all the time. And I just got
00:33:04.440
married, just left the Navy trying to start a new life. And I just moved to New York city of all
00:33:09.520
places, which is probably the worst place to be, you know, hopping around on crutches in the world
00:33:13.420
because you got to walk everywhere. And it was, uh, it was horrible. I was couch ridden. I was
00:33:18.380
feeling sorry for myself, you know, and couldn't train. I was, I was just pissed off at the world.
00:33:24.040
One of my really good buddies who'd lost both legs in Afghanistan was coming in to run the Marine
00:33:28.940
Corps marathon. And I was going to run, I'm sorry, the, uh, the New York city marathon.
00:33:32.320
Uh, he was coming into New York city to run the New York city marathon, double amputee,
00:33:36.920
you know, both legs above the knee. He was going to hand cycle the first half of it and then run
00:33:41.240
the next half of it. And this guy's an extraordinary athlete. I was like, I was just going to run the
00:33:44.720
last half of it with him. And I couldn't do it now because I didn't have an ACL and I was, uh,
00:33:49.580
laid up on the couch. And so at that point he came in, I was still crutching around. We went,
00:33:53.720
we went out and cheered him on, but I went to meet him the night before he was there with a bunch of
00:33:58.900
guys from Walter Reed, you know, a whole bunch of wounded warriors from, from every service
00:34:02.040
there. And, and I walk in and I'm on crutches. I've been feeling sorry for myself for weeks
00:34:05.780
and I walk in there and there's 50 or 60 wounded warriors, you know, at least single amputees,
00:34:11.400
if not double amputees that are there to participate in the marathon, either hand cycle it or run it.
00:34:16.380
You know, so many of those guys were like, Hey, what happened to you? I was like a ACL tear,
00:34:20.260
like, man, cut that thing off. Yeah. They're probably thinking, man, I wish that was the extent of my
00:34:25.460
problems. Exactly. And it just slapped me across the face to say, look at this, man, I'm feeling sorry for
00:34:30.700
myself. I'm making excuses about, well, I can't do this or that now. And my ACL will be fully
00:34:36.520
recovered. I'll be able to, you know, return to full activity. These guys are never going to get
00:34:40.280
their legs back. Here I am feeling sorry for myself. These guys aren't feeling sorry for
00:34:44.280
themselves. They're out here making things happen. You know, what the hell am I doing? So that's the
00:34:48.400
kind of thing. I think it was just, just a rude awakening. You can't fall into that trap of like,
00:34:53.420
it's harder for me than everybody else. Cause there's always somebody out there
00:34:56.320
that's got it way harder than you. So don't give yourself that excuse.
00:35:00.580
That perspective is, is extremely powerful. And you know, that gives you an advantage too. I mean,
00:35:05.820
those trials and those hardships, like Jocko says, good, right? Those hardships give you a
00:35:10.080
challenge and they fortify you against other things that are eventually going to come up in
00:35:12.820
your life. So it's preparing you in a way when we go through those difficult situations. It also,
00:35:17.500
the other thing it does is it humbles you, which I think is, is something that's much needed in a lot
00:35:22.420
of us, myself included. And that's one of the premises of what you guys talk about as well as
00:35:26.900
being humble, right? And showing humility in your leadership style. Can you talk a little bit about
00:35:31.460
the balance between being humble, but not being so passive in your approach to leadership?
00:35:38.440
Got to be humble. Humility is the most important quality in a leader. We get asked that all the time.
00:35:43.200
Most important quality in a leader is humility because you've got to, you've got to be able to look in
00:35:48.040
the mirror and have that brutally honest assessment of yourself, of your team, of the mission, you know,
00:35:53.440
of the strategy that you've implemented. That is all important to helping you better yourself all
00:35:58.600
the time. And yet you can be too humble as well. That's this dichotomy. And we wrote that chapter
00:36:02.940
in dichotomy of leadership that you got to be humble, not passive. What that means is that when
00:36:07.580
it's time to, from a leadership perspective, if someone's telling you to go out and execute a mission
00:36:13.960
or an order that's going to be catastrophic for your team, the risk is so great, it's going to
00:36:18.140
risk your team or risk your mission. You have a duty to actually push back against that. You need
00:36:22.740
to let them know that what they're actually asking and what the results are going to be.
00:36:26.080
So you can't be passive. Being humble doesn't mean being passive. And I think that's, you know,
00:36:30.500
so many people have this idea that everybody in the military is this Terminator robot that just does
00:36:35.940
what they're told to do all the time. And of course, we know that's not true. Thank God for that,
00:36:39.740
right? If you did have these Terminator, you're just going to carry out whatever mission you're told to do,
00:36:43.280
then you're going to have major problems. I mean, you want people to say, hold on a second,
00:36:46.260
why are we doing that? Or, hey, can we, can we mitigate the risks of this by doing it this way?
00:36:50.420
Or can we hit the enemy? Can we accomplish that same mission by doing it in a different manner,
00:36:55.220
maybe mitigate some risks to the troops? And that's what you want. You want that from the team.
00:36:59.820
So you can't be passive. The Maxims of Napoleon, you know, from 200 plus years ago,
00:37:06.080
he's Maxims of Napoleon. I mean, Jaco did a podcast on it, but to paraphrase one of the quotes,
00:37:10.440
it was that a general in chief has a duty to resign his commission rather than carry out the
00:37:17.640
orders that he knows will lead to the destruction of his army. You have a duty to do that. Particularly
00:37:22.780
if someone's telling you to do something that's immoral, that's illegal, those are easy answers.
00:37:27.180
Absolutely. You got to stand your ground on that and push back.
00:37:29.840
But also someone's doing something that's going to be catastrophic to your mission, you know,
00:37:34.320
or to the team that you absolutely have to push back on that as well. Good leaders recognize
00:37:38.360
that. You got to be humble, but you can't be passive.
00:37:41.160
That is hard because essentially when you're pushing back against something like that,
00:37:45.000
you're risking, you're risking a lot. I mean, you're risking your livelihood. I talk with guys
00:37:48.920
every day who are thinking, you know, my, my boss, my employment is doing some shady stuff. And I don't
00:37:53.600
know if I should call attention to this. I'm like, man, you gotta, you either got to call attention or
00:37:57.900
you have to have a game plan to get yourself out of that situation. Cause it's only going to get worse,
00:38:02.300
but it's tough. You're talking about taking food off your family's table or the roof over their head,
00:38:07.680
because you're, you're trying to be a man of principle and conviction in these difficult
00:38:11.440
calls that you need to make. That's a challenge. It is a challenge. It is a challenge. The reality
00:38:16.500
is at the end of the day, you got to be able to look at yourself in the mirror. Yeah. Yeah.
00:38:20.780
Did I make the right decisions? And, and, you know, listen, I think for leaders that have
00:38:24.860
made those decisions, I know a number of people that, you know, I have tremendous respect for folks
00:38:28.660
like that have walked away from a very lucrative career in a business or made the right call just
00:38:33.380
based on, you know, you're asking me to do something that I didn't feel was right. And I'm going to just
00:38:37.000
say, no, I'm going to say, no, I can't do that. You can be professional about that. You don't have
00:38:41.040
to be the, you know, it doesn't have to be the giant big blowup thing, but you got to evaluate
00:38:45.100
those things very carefully. The dichotomy here though, is that I encounter leaders that sometimes
00:38:51.000
will say, uh, we'll try to make, you know, the kind of mountain out of the molehill situation where
00:38:57.140
they're making it a much bigger issue. Like, well, the boss is telling me to do this and I just
00:39:01.500
disagree with it. And, and that goes back to the leader and a follower thing. I'm like, okay, well,
00:39:05.960
is it immoral? Is it illegal? Is it going to have, you know, catastrophic impact to your
00:39:10.800
mission? No, it's not. So why are you using that as like the sword to fall on there? I
00:39:16.420
don't, it doesn't make sense just so you can prove you're right. That's just your ego getting
00:39:20.300
in the way because you didn't initially agree with this. So you got to very carefully evaluate
00:39:24.900
those and you got to prioritize where you're going to push back. And I think those, those
00:39:28.740
opportunities to do that are pretty rare. You know, I've worked with hundreds of leaders
00:39:32.300
over the last seven years that we've had our company, our consulting firm echelon front.
00:39:36.860
It's pretty rare to see that. It's pretty rare. It's only been a handful of times. I've seen
00:39:39.920
that out of hundreds where most of the time we get people wanting to push back on stuff
00:39:44.400
and just, they just want to prove their ride. They don't want to do what the boss said.
00:39:47.520
You know, they had some little different perspective and you're thinking, well, at the end of the
00:39:50.440
day, does it really matter? What's the difference? You know, is it, is it 10% difference between
00:39:55.040
your plan and his plan or her plan? You just want to push back on it. Cause you're saying
00:39:59.080
it's, you know, you want to be the one to make that call. That that's why we wrote the
00:40:03.180
leader in a follower chapter so that people can understand, listen, if you can't be a good
00:40:06.000
follower, then you're not being a good leader. You're actually failing your team.
00:40:09.840
And not to mention if you are following, for example, if you were in that subordinate
00:40:13.100
position, at some point you're probably going to work your way up into a leadership position
00:40:16.700
and, and you're probably going to get a bunch of people that are following you the way that
00:40:19.780
you were following that other guy in a way, maybe it's karma. Maybe it's not so passive as
00:40:24.460
karma. It's just the way that you have run your organization. And so you're going to,
00:40:28.560
you're going to run into people who are like you stubborn or hardheaded or pain in the ass
00:40:33.060
or whatever it may be. So yeah, but back to the humility piece, I think that's,
00:40:36.440
if you're approaching a conversation with humility, like that, one of the things that,
00:40:40.100
you know, Jocko is this big, angry looking, you know, tough, tough dude. But if I went in and said,
00:40:45.380
Hey Jocko, I think we ought to go this direction. I know this was the plan. He would never be like,
00:40:50.020
no, we're going my way. He would always say, well, talk to me about that. Talk me through your plan.
00:40:55.140
I think if you approach something with humility of maybe that person knows something that I don't
00:41:00.420
know, because none of us have all the answers, none of us have it all figured out. And even if
00:41:04.760
we've got years and years and years of experience, someone who's new to the organization may actually
00:41:09.060
provide some different perspective that just sees a unique or a fit, more efficient way of doing
00:41:14.220
things. In fact, oftentimes someone whose eyes aren't clouded by any bias can come up with a new and
00:41:19.420
innovative way to get something done. So it's always great to be open-minded to those things. And
00:41:23.860
if you're just approaching it, it's like, no, it's my way or the highway. I know everything.
00:41:27.540
No one knows everything. So you just lie into yourself. If you came to me and said, Hey Leif,
00:41:32.020
I want to, I think we ought to do it this way. I know we've been doing it this other way,
00:41:35.100
but I think we could do it this way. Then I need to automatically think, Brian may know something
00:41:39.440
that I don't know. Let's actually hear that out. Let's talk through it. And either I'm going to
00:41:43.440
learn from that experience. I will learn from the experience either way, right? I'm either going to learn,
00:41:47.920
Hey, that's a great way. Let's give it a shot. Or you know what? Here's why that wouldn't work.
00:41:52.680
And then I would be able to talk through that. And then we could rule that out. So you can start
00:41:55.940
thinking about other ideas. If you just approach a relationship always as like, I have it all
00:42:00.420
figured out, you're going to have problems, right? It's your ego getting in the way. You got to check
00:42:04.480
that ego. You got to be humble enough to say, I don't have all the answers. I don't have it figured
00:42:08.200
out. And other people know some things that I don't know. And then may come up with some great
00:42:13.820
This also leads me to think about the way that you might approach that situation with Jocko,
00:42:18.840
for example, two things that come to mind is number one is, as I imagine you're approaching
00:42:22.440
that with a level of humility, like you're talking about the other side too, is that you
00:42:26.500
have earned that level of respect in order to make a viable suggestion. One thing I think
00:42:33.520
about, as we were talking about this, when I was a, a young retail store manager, this
00:42:38.660
kid, I gave him the schedule and I had him down to work on a Sunday. And he came back and
00:42:42.980
he said, Hey Ryan, you know, like I don't work on Sundays. I've got some, some spiritual
00:42:46.700
and religious obligations. And he was very humble. He wasn't like, I'm not doing this.
00:42:50.500
He was very humble. He's like, if there's any way we could switch this around, it would
00:42:53.720
just really, really mean a lot to me. I've made a commitment to myself not to work on
00:42:57.680
Sunday, but whenever you put me on the calendar, whatever it is outside of Sunday, I will be
00:43:03.640
the hardest person working here. I will make the most money for this store and I will absolutely
00:43:08.780
be the best asset. And you know, it was really fascinating is all of that was a hundred percent
00:43:13.500
true. A hundred percent true. Every time he was there, he out hustled, he outworked every
00:43:18.280
other employee. And so it was a no brainer for me to say, Hey, if this guy wants Sunday
00:43:22.480
off and he's going to come in here and kick ass the way that he does, I have no problem
00:43:27.840
That's awesome. He gives you the ability to push back in that humble, not passive equation.
00:43:33.080
If you are humble, it gives you the ability to push back, right? If you're proven, I get
00:43:37.260
that from leaders all the time. Like, well, you know, the boss doesn't listen to me and
00:43:40.960
he doesn't trust me. And the, well, you need to think, well, why is that? Or I'm being
00:43:44.760
micromanaged. Well, why is that? Why is that? What have you done? That's not developed trust
00:43:49.820
from the boss. And what could you do to develop that trust? And a lot of the times, you know,
00:43:53.600
people that want more responsibility, want to get promoted, you know, you look at what
00:43:57.720
they're doing and they're failing in the small things that they're currently charged
00:44:01.120
with. And they want even, you know, responsibility and even greater things. So you don't have a lot
00:44:04.660
of ability to push back on those things. And yet someone who's a hard worker, who's
00:44:07.680
actually getting it done, you know, when they ask for something like that, it makes a lot
00:44:11.120
of sense. And if you do it in a humble manner, like you said, I think that makes all the difference
00:44:13.960
in the world. So we call it leadership capital. It's not a term we invented. It's been around
00:44:17.740
for a while. I don't know who came up with that, but you want the ability to have some leverage
00:44:21.440
in a situation, then you need to develop leadership capital. And you acquire that capital by working
00:44:26.360
hard, being disciplined, getting the job done, you know, turning in quality work, quality
00:44:30.680
product, and not pushing back on things that don't really matter. That allows you to
00:44:34.740
actually have a lot more leverage when you ask for something or you do need to push back
00:44:39.120
on something. Well, Leif, this has been powerful, man. I know we're snugging up against time here
00:44:42.800
a little bit. I do want to ask you a couple of questions. One I prepped you for a little
00:44:46.100
bit. And that question is, what does it mean to be a man? I think what it means to be a man
00:44:50.220
is to be a person of character and strength who can provide for their family, provide for their
00:44:55.940
community and contribute and protect and serve in their community and in their business and
00:45:00.880
their work. That to me is what it means to be a man. Right on.
00:45:04.740
A hundred percent agree with that. Well, how do we connect, man? How do we learn more about what
00:45:08.500
you're doing? Obviously pick up a copy of the book. I've actually got two copies. I've got three copies
00:45:12.760
here. I've got two first edition copies. First edition. And I've also got, I've even got pre
00:45:19.260
first edition, man. Cause I've got the manual that you guys sent to me and signed as well.
00:45:23.800
Yeah. Yeah. Yeah. Anyways, I think I'm going to do a giveaway. So I'll let you guys know on these
00:45:28.600
cause I'll give some of these books away that I have here, but how do we connect with you?
00:45:31.620
If people want to follow what we're doing, they can go to echelonfront.com. That's our website for
00:45:35.360
our business. You can buy dichotomy of leadership or extreme ownership anywhere. Books are sold.
00:45:41.200
You can follow me on social media at Leif Babin on Twitter or a real Leif Babin on Instagram,
00:45:47.500
Leif Babin on Facebook as well. For Ryan, I just love to say what you're doing, man,
00:45:52.080
with order, man, we just appreciate all that you do. Appreciate your friendship. It was so awesome
00:45:56.420
to meet you in person up in Maine, man. I just can't thank you enough for what you're doing. I think
00:46:00.380
it has a huge impact on the world. We need men to step up and lead in their families and their
00:46:05.060
communities. It's awesome. Awesome to do that. It's awesome to see your kids and the other folks
00:46:10.200
around you that you're impacting. So proud to be back on this podcast with you. Proud of you and
00:46:14.740
honored to call your friend. Right on. Thanks, Leif. Yeah. And I've got to say the same. I mean,
00:46:18.760
just you and the entire echelon front team, I've had all you guys on and Jocko and Dave,
00:46:23.280
you and Jocko have both come on multiple times now. And man, every time I have a conversation with you
00:46:27.800
guys, it's powerful. And I know the guys that listen to this just love having you guys on and
00:46:31.740
hearing what you have to share. So I appreciate you as well, brother.
00:46:34.540
Thanks. And most importantly, thanks for all you did for us in the service and in Ramadi back in the
00:46:39.540
day. Gents, there it is. My conversation with Leif Babin. I hope you enjoyed that one. I know I
00:46:45.100
certainly did. Every time I talk with Leif and Jocko and some of these other guys, man, I'm just blown
00:46:48.800
away. I'm so blessed to be able to have conversations like this with some powerful, powerful men,
00:46:53.880
men who have achieved amazing things in their lives. And certainly I'm uplifted by that. I hope
00:46:59.040
you are too. That's the goal here, guys, is to uplift you, to edify you, to give you the tools
00:47:03.860
and the accountability and everything that you might need in order to produce. Really at the end
00:47:07.960
of the day, it's to produce. And that's what our job as men is to do. You know, boys consume,
00:47:12.660
right? I look at my young boys. I've got three of them and I've got a little girl too. And kids are
00:47:17.620
consumers, right? Bless their hearts. I love them to death, but they're consumers. But when a boy
00:47:22.560
becomes a man is when he learns to produce, he learns to give back. And that's what we're trying
00:47:27.800
to do is give you the tools to be able to do that in your family, your business, your community,
00:47:31.980
every facet of life. So I am glad that you're on this journey with me and with the other millions
00:47:37.420
and millions of men across the planet. It's really strange to actually say that, but this is becoming
00:47:41.680
a global phenomenon, a global movement, and we couldn't do it without you. So I'm grateful to you.
00:47:47.800
You helped me become a better man. So guys, go out there, pick up a copy of
00:47:51.540
Dichotomy of Leadership, which is Jocko and Leif's new book, but you can also pick up Extreme
00:47:56.500
Ownership. Both of them, very, very powerful books when it comes to leading yourself and leading
00:48:01.280
others more effectively. So I'll call it a day. I'll let you guys get to it. Go out there,
00:48:06.240
take action, and become the man you are meant to be.
00:48:11.420
Thank you for listening to the Order of Man podcast. If you're ready to take charge of your life
00:48:16.020
and be more of the man you were meant to be, we invite you to join the Order at orderofman.com.