Order of Man - MAT BEST ｜ Forging Your Own Path

00:00:00.000 Guys, I've got a great one lined up for you today with the one and only Matt Best with

00:00:03.600 Black Rifle Coffee Company.

00:00:05.680 We do things a little different today as we answer some live YouTube questions, but we

00:00:09.900 cover everything from learning to focus on what's important, building confidence through

00:00:14.640 creation, overcoming introversion, finding something that drives you, dealing with rejection,

00:00:20.400 the power of different perspectives, and ultimately learning how to become your own man.

00:00:25.480 You're a man of action.

00:00:26.420 You live life to the fullest, embrace your fears, and boldly chart your own path.

00:00:31.220 When life knocks you down, you get back up one more time, every time.

00:00:35.640 You are not easily deterred or defeated, rugged, resilient, strong.

00:00:40.700 This is your life.

00:00:41.840 This is who you are.

00:00:43.240 This is who you will become.

00:00:44.960 At the end of the day, and after all is said and done, you can call yourself a man.

00:00:50.160 Gentlemen, what is going on today?

00:00:51.420 My name is Ryan Michler, and I am the host and the founder of this podcast and the Order

00:00:55.720 of Man Movement.

00:00:57.220 I want to welcome you here, whether you're new or you've been with us for any amount

00:01:01.060 of time.

00:01:01.680 I've got a great one lined up with Matt Best.

00:01:04.460 He's joining me today, and like I said earlier, we're doing things a little different than

00:01:08.700 maybe we've done in the past, but you're going to enjoy the conversation all the same.

00:01:12.400 If you are new and aren't familiar with what we're doing, this is a podcast designed to

00:01:16.060 give you all the tools and resources and conversations you need as a man to become a more effective,

00:01:21.940 more capable father, husband, business owner, community leader.

00:01:26.240 And it's evident to me in the wake of everything that's going on with the protesting and the

00:01:30.720 riots and the looting that, uh, honorable, strong, moral, capable men are needed now more

00:01:38.280 than ever.

00:01:38.940 And that is what my aim is of this podcast.

00:01:41.500 So you're going to enjoy this conversation today.

00:01:43.840 Uh, before we get into the meat of things, I do want to introduce you to something exciting

00:01:47.380 that I've got going on, uh, I've partnered up and I'm doing some collaborative efforts

00:01:51.500 with warrior poet society.

00:01:53.160 I know a lot of you guys are familiar with what they're doing, uh, because you follow

00:01:56.540 them as well.

00:01:57.140 And our missions are so much in alignment, uh, that John and I couldn't help, but start

00:02:01.740 working together in some capacity.

00:02:03.260 So you may not be familiar with their warrior poet society network.

00:02:08.200 Uh, consider it a Netflix of sorts for exclusive content just for men.

00:02:15.280 Uh, you can check it out at order of man.com slash WPSN order of man.com slash WPSN and check

00:02:23.600 it out, uh, because we earlier in the week led off the launch on June 1st of the warrior

00:02:30.120 poet society network with, uh, our own exclusive order of man show, which is different than

00:02:35.400 some of the things that we're talking about here in the podcast.

00:02:37.360 So I think you're going to be pleasantly surprised and really enjoy the content over there.

00:02:41.660 Again, check it out at order of man.com slash WPSN order, man.com slash WPSN.

00:02:48.720 You can do that after the show for now.

00:02:51.800 I want to introduce you to Matt best.

00:02:53.720 If you're not already familiar with him, uh, he is the co-founder of black rifle coffee company

00:02:58.740 with Evan Hafer.

00:02:59.940 Uh, and every time I have the opportunity to talk with Matt, I walk away with thinking

00:03:04.380 how just down to earth this guy is in the face of some absolutely incredible, uh, accomplishments

00:03:10.280 in his life.

00:03:11.440 Uh, he's a former army ranger.

00:03:13.220 He's obviously a successful entrepreneur.

00:03:15.600 He's also a New York times bestselling author.

00:03:17.700 We talked about that in a previous podcast of the book.

00:03:20.120 Thank you for my service.

00:03:21.700 Uh, and he's someone who has it figured out, uh, when it comes to what makes him happy and

00:03:26.480 what he's passionate about and has learned to go all in on that pursuit.

00:03:30.400 So there's a lot to be learned here from, uh, what Matt imparts with us today.

00:03:34.520 And I hope you guys enjoy.

00:03:37.320 All right.

00:03:37.840 We're live on YouTube and, uh, and recording as well.

00:03:41.800 For those who don't want to watch it live, they want to, uh, listen later.

00:03:44.660 That's fine too, right?

00:03:47.180 It works both ways live, you know, recorded.

00:03:50.140 It's good to see you, man.

00:03:51.340 Uh, I haven't seen you since the total archery challenge.

00:03:53.420 Yeah.

00:03:53.940 Yeah.

00:03:54.220 Are you, uh, are you representing a sore next there today?

00:03:56.760 It looks like.

00:03:58.580 Oh, I didn't even notice this.

00:04:00.000 This is going to be my pre-workout shirt after this, uh, interview.

00:04:03.960 So this is, this is a good plug for good people over there, man, doing good things.

00:04:09.660 Did you, uh, have you seen just had them on the show yesterday?

00:04:13.100 Oh, you did?

00:04:13.680 Cool.

00:04:14.200 Yeah.

00:04:14.500 Burt's Burt's as solid as they come.

00:04:16.200 Have you seen that new, uh, off grid rack they have?

00:04:19.900 Yeah.

00:04:20.280 We were talking in depth about that, about kind of flash to bang on how in a week they went

00:04:24.080 from ideation component of how do we get this home gym modulation thing to work into, into

00:04:29.280 production, which was very impressive.

00:04:31.420 Yeah.

00:04:31.440 It's pretty amazing what people can do when, uh, when their backs against the wall a little

00:04:35.340 bit and things need to, uh, happen.

00:04:37.600 I guess, uh, necessity is the mother of all invention as the saying goes, right?

00:04:42.620 That's, that's very true.

00:04:44.260 Um, and like, it's pretty cool that you can, you're kind of seeing some, even though it's,

00:04:47.640 there's some tragic times happening and you've seen some pretty cool stuff come out of it,

00:04:50.940 which is a little bit of silver lining.

00:04:53.020 Yeah, for sure.

00:04:53.480 How's it, how's it been going with, uh, with black rifle?

00:04:55.720 How, how have you guys been impacted by what's going on in the world?

00:05:00.900 Uh, man, we're doing pretty good to be honest with you.

00:05:03.200 Um, you know, we're, business is doing all right and we're actually kind of hiring some

00:05:07.200 more people right now.

00:05:08.360 So hopefully if people are impacted by the economy and, and their own jobs, uh, we can

00:05:13.540 hopefully get some people employed.

00:05:15.060 So we're, we're stoked to be doing that, but, uh, can't complain.

00:05:18.320 We're very, very fortunate and very lucky, um, that we're an essential business.

00:05:21.500 So, yeah, yeah.

00:05:22.920 Oh, so that's what it's, it's, you're classified as an essential business.

00:05:26.080 I'm always curious, like what makes a business essential?

00:05:29.360 You know what I mean?

00:05:29.820 It's like, and who gets to decide that?

00:05:31.900 That's the interesting thing is like, I'm not sure anybody knows.

00:05:35.440 I think that's kind of the point too.

00:05:37.500 Like if we can make sure everybody's confused and everybody's bitching and moaning and bickering

00:05:42.100 at each other, then we can wrestle some, some power and control while everybody's distracted.

00:05:46.820 We were talking about on free range American or podcast about how we're convinced this

00:05:51.640 is aliens and the quarantine is essentially getting all of us to learn how to hide in

00:05:57.320 our houses.

00:05:57.700 And we had to wear face masks because we can't breathe on aliens and they're going to come

00:06:01.180 harvest the core of the earth.

00:06:02.900 And so that's where we're at.

00:06:04.520 That's my tinfoil hat.

00:06:05.880 To me, I mean, that's as legitimate as anything else that I'm hearing these days based on like

00:06:10.640 the statistics and the data and the conflicting stories from multiple sides.

00:06:15.360 Like, this is a crazy time, man.

00:06:17.040 It is absolutely wild right now.

00:06:19.920 It is very insane.

00:06:21.720 And it's very interesting to see kind of how people are thinking through this.

00:06:27.120 You know, it's, it's been bizarre to see, you know, people getting arrested for going

00:06:31.720 to parks.

00:06:32.260 Like I, it's, I don't know what kind of fucking world we're living in right now, but it is

00:06:36.360 bizarre.

00:06:37.040 Yeah.

00:06:38.520 I mean, at some point we got a question like, okay, this, this is not about keeping people

00:06:44.620 safe and healthy.

00:06:45.920 Like these individuals, they're going outside, like where nobody else is there.

00:06:52.100 They're, they're, they're social distancing.

00:06:54.140 They're being responsible.

00:06:55.600 They're going to the park to play with their kids.

00:06:58.660 It's absolutely ludicrous that we're in a situation, in a position.

00:07:01.900 And look, I understand, like, we want to be safe.

00:07:04.400 We want to be protected.

00:07:05.380 We want to make sure that societally things are good as a whole.

00:07:08.500 But at this point, man, it's just gotten out of hand.

00:07:11.040 It's too wild for me.

00:07:12.220 I, I, I'm, I'm fed up like a lot of people I'm sure are.

00:07:16.880 Yeah, I'm sure a lot of people are.

00:07:18.320 I mean, it's, you can go into depth on this and I think it's, it's a little bit taxing

00:07:22.480 because everybody's talking about it.

00:07:24.180 And I think everybody has their own personal opinions, but you know, for, for me, it's just

00:07:28.260 kind of like, I'm just trying to get back to work, you know, keep doing good shit, motivate

00:07:32.300 people and hire people.

00:07:33.740 So that's, that's like, I always say that you can, you can focus on start with your individual

00:07:37.340 self first before you start complaining about others.

00:07:39.920 So, you know, make the change yourself and then hopefully inspire others to change as

00:07:42.680 well.

00:07:43.260 Yeah, that's a good point.

00:07:44.120 I mean, I, how many people do we talk with who are like, yeah, I want to change the world.

00:07:47.280 And look, I've, I've, I've said that, like, I want to make my dent.

00:07:50.080 I want to make a difference.

00:07:50.980 I want to make an impact in the world.

00:07:52.300 And yet, you know, you can't even get out of bed when, when the, uh, the alarm goes off,

00:07:56.220 right?

00:07:56.440 It's like, do that first and then we can worry about changing the world.

00:08:00.820 So what, what are you been up to, man?

00:08:02.000 Like during all this stuff, how's business going for you?

00:08:04.600 Is your life changed a little bit?

00:08:06.240 How is the family?

00:08:07.260 Like, give me the update, man.

00:08:08.600 Yeah, man.

00:08:08.940 Things are good.

00:08:09.780 Um, fortunately for us, we, uh, well, we moved here to Maine about a year ago.

00:08:13.620 I don't know if you knew that.

00:08:14.380 Did you know that?

00:08:15.300 I did not.

00:08:16.040 Yeah.

00:08:16.220 We moved to Maine about, I think it's been 11 months.

00:08:19.440 Yeah.

00:08:19.700 The end of this month will be a full year, which is insane to think about.

00:08:23.800 Um, so yeah, I mean, it's been good.

00:08:25.760 Uh, I I've worked at home for like the past five or six years.

00:08:29.300 So I'm here doing the same thing.

00:08:30.880 My kids, uh, we started homeschooling them when we moved out here.

00:08:34.240 So almost a year of homeschooling.

00:08:36.600 I say, we, I really actually mean my wife, my wife's homeschooling them.

00:08:40.960 Um, but yeah, man, it's, it's been really good.

00:08:44.280 We've got some land out here.

00:08:45.560 I go hunting every day for the last week or so now trying to get myself and my oldest

00:08:50.600 boy, a turkey.

00:08:51.320 We're not having any luck there.

00:08:53.260 Uh, the business stuff is phenomenal, man.

00:08:56.020 It's just been growing.

00:08:56.820 I think, you know, I think anytime you put out information where, where you're trying to

00:09:01.900 give people ideas and insight to improve their lives, especially in a time of doubt and

00:09:05.900 uncertainty, like we're dealing with now, like people resonate with that.

00:09:08.460 So we're in a pretty fortunate position too, in that, um, business is cranking the I'm

00:09:14.680 feeling pretty fulfilled.

00:09:15.460 I'm focused as I've ever been.

00:09:17.540 That's a good thing too, is like distraction wise.

00:09:19.920 Like we talk about this COVID and coronavirus fallout stuff, distraction wise.

00:09:23.840 Like I have very few distractions unlike any time in my life.

00:09:27.260 So it's, it's a really productive time for me right now.

00:09:31.720 Yeah.

00:09:32.140 That's like an interesting component with all of this.

00:09:34.080 Um, you know, I think it impacts everybody's life drastically different, but for me, same

00:09:38.220 thing now that I can't really do anything, I've just been focusing like 15 plus hours

00:09:42.740 a day on work and I'm just like crushing stuff.

00:09:45.760 And I feel like so motivated and inspired because I like, I forgot how much I enjoy working and

00:09:51.260 not that I've, I've worked my whole entire life, but when you grind it out for like a

00:09:55.820 week straight with 15 hour days, there's something so refreshing to look at the whole

00:09:59.800 week and be like, dude, I did more than most people did in their month in a week.

00:10:03.480 Like it just feels so good.

00:10:05.940 It's like when you hit the gym and you crush your body, you're like, man, I'm proud of

00:10:09.680 myself for doing that.

00:10:10.380 It sucks, but that was fun.

00:10:12.300 Suit again.

00:10:13.180 Yeah.

00:10:13.320 It's interesting.

00:10:13.900 It's kind of a weird, a weird kind of juxtaposition where you think about everything that you've done

00:10:18.840 over the past six weeks, let's say, and how productive you've been.

00:10:22.260 And you're so proud.

00:10:22.940 And then you look at it and you're like, well, holy shit.

00:10:25.340 What, what was I doing for like the last three years?

00:10:27.720 Like, like if I've been this productive over the past six weeks, what have I been doing

00:10:33.100 for the last six months or the last six years?

00:10:35.280 And why wasn't I being that productive before?

00:10:37.400 So it's kind of, it's, it's enlightening.

00:10:39.780 And, and like my hope is that when things open up is, and they will, is that I remember

00:10:45.880 what this focus feels like.

00:10:47.500 And I don't get distracted with non-essential things.

00:10:50.480 Like I stay focused on what's important to me, the things I've identified.

00:10:54.020 Yeah.

00:10:54.460 That's a really good point.

00:10:55.300 I think a lot of us have had time to kind of self-reflect and realize that there's a

00:10:59.100 lot of low priority things in life that kind of take over your attention.

00:11:04.460 And when you get all these kind of extraneous in like impactors away from you, you kind

00:11:09.700 of realize like, what's important, like spending time with my family, seeing my father, FaceTiming

00:11:15.320 my mom, you know, putting the work in, trying to be a good business partner, trying to be 0.91

00:11:19.500 a good boss.

00:11:20.300 And like all these things that actually matter in life.

00:11:22.560 And you can kind of cut away a lot of just the bullshit in life.

00:11:26.860 But I think some people went the absolute opposite.

00:11:29.720 They went, let's just stick to social media and like complain and bitch about the world

00:11:34.800 and sit on there.

00:11:35.400 And I'm like, man, there's two types of people in the world.

00:11:37.680 There's guys that are like, okay, I'm gonna go learn a new language or I'm gonna go learn

00:11:40.600 a new skillset on YouTube, or I'm just going to like complain.

00:11:43.540 And, um, I'm definitely that guy.

00:11:46.080 And I think you're the same.

00:11:47.640 Yeah.

00:11:47.820 Well, yeah, yeah.

00:11:48.780 I mean, I try to be, I'm not going to say I don't get wrapped up in some of that stuff

00:11:52.060 occasionally.

00:11:52.800 Well, of course we do.

00:11:53.980 Of course we do.

00:11:55.180 But you know, I try to be conscious about, okay, well, how am I spending this time right

00:11:59.440 now?

00:11:59.700 And is it serving me or am I just getting, you know, sucked into Twitter debates and

00:12:05.960 arguments and things that I have no control over?

00:12:08.700 In fact, I was going to tell you, you can see it right here.

00:12:10.780 I've got my guitar.

00:12:11.500 I just picked up the guitar, man.

00:12:13.600 I know you play.

00:12:14.980 So, uh, if you have any pointers back there, I see a few of them, like five of them.

00:12:19.480 So you're probably a little bit further ahead than I am, but, uh, my fingers hurt and I

00:12:24.160 know like three chords.

00:12:25.140 So that's good.

00:12:26.840 The guitar is like anything in the world.

00:12:28.900 It is going to piss you off for like five months and you're going to want to quit every

00:12:34.020 single day.

00:12:34.940 And then one day you're going to reflect and be like, Oh my God, I can play a country song

00:12:39.480 GCD and strum it pretty well.

00:12:41.320 And then from there, the road forward is pretty easy.

00:12:43.560 It's like that initial learning curve of the dexterity between your right and left

00:12:46.700 hand, just like anything, like, you know, it takes a little while to make it intelligible,

00:12:51.340 but once you've kind of figure out, then it's not that hard to get incrementally better

00:12:55.460 pretty fast.

00:12:56.340 No, it's good to know.

00:12:57.100 Cause it's certainly, I'm in the suck stage right now.

00:12:59.660 Like last night I was playing and I'm trying to keep up with this app and I couldn't do it.

00:13:03.840 And I, and like when I, when I was started, I couldn't do it.

00:13:07.380 And then I got warmed up.

00:13:08.080 I'm like, Oh, okay.

00:13:08.620 I feel pretty good.

00:13:09.360 And then it just went downhill from there very, very quickly.

00:13:12.200 I'm like, this is stupid.

00:13:13.180 Why am I doing this?

00:13:14.260 But you know, you got to kind of appreciate the barrier too.

00:13:16.620 Like there's barrier in whether it's jujitsu, martial arts, right?

00:13:19.720 I know you're into a guitar hunting, picking up a new language.

00:13:25.000 Like you talked about earlier, there's always, or starting a business.

00:13:27.600 There's always that barrier and we hate it when we're in it.

00:13:30.860 But I like that barrier to entry because you have to earn it.

00:13:34.220 And it keeps the people out of the game who haven't earned it yet and don't have the

00:13:38.220 right to be there because they haven't earned it.

00:13:39.940 And it frees up space for you to be able to capitalize on those things.

00:13:43.480 Whether that capitalize means money profits through a business or even just, Hey, complete

00:13:48.640 satisfaction or an enjoyment knowing that you overcame that, that barrier that was there.

00:13:52.960 Well, it's, it's, it's pretty fun, I think, right?

00:13:55.900 Because you have, I think normal people that kind of just a lot of people just exist and

00:14:00.520 don't want to put the work in.

00:14:01.720 And there's something fulfilling about being better than average at a lot of things.

00:14:05.540 And it's a testament to the hard work and effort you put in.

00:14:09.140 I mean, you know, it's, I still to this day play about an hour of guitar a day.

00:14:14.180 And I think, you know, my, my wife probably locked, liked it day one.

00:14:17.240 It's like, Oh my God, you can play Steve Ray Vaughn.

00:14:19.060 And then there's an hour of me just going like bling, bling, bling, bling, messing up

00:14:22.420 scales, like shut up. 0.89

00:14:24.980 And I've been taking sing lessons too.

00:14:26.660 And that's been really, really challenging.

00:14:28.040 So it's like kind of those, those things that I'm trying to learn over here on this,

00:14:31.740 this side of the house as well.

00:14:33.120 Yeah.

00:14:33.520 Yeah.

00:14:33.880 And you know, it goes back to what you were saying earlier, cause you were talking about,

00:14:37.120 um, building up confidence.

00:14:39.380 And I think like what I see is a lot of guys have questions about how to develop and build

00:14:43.700 confidence.

00:14:44.100 And I think simultaneously what they believe is that some men are just born with it.

00:14:48.520 You know, they might look at you or somebody else that they admire, respect, or, or inspires

00:14:52.600 them in some way and think, Oh, well, that guy's just got it.

00:14:55.720 And what they do is they discount like all of the years of effort and sweat and blood and

00:15:01.420 toil and everything that you have done to be proficient at something.

00:15:06.940 And that's what develops the confidence.

00:15:08.760 Not the fact that you were born with it, but the fact that you weren't born with it and

00:15:12.040 you developed it.

00:15:13.000 And now you're confident because you did the work required.

00:15:14.960 I agree.

00:15:16.440 And I think sometimes confidence has an aspect of being courageous because I think a lot

00:15:21.620 of times when you have to be a leader and confident, you're actually not a hundred percent

00:15:25.940 confident yourself, but you're like, fuck it. 0.92

00:15:28.300 We're going left.

00:15:29.680 You know?

00:15:30.380 And then you're just like, Oh man, I better figure this out because I have everybody relying

00:15:34.400 on me.

00:15:34.940 And yeah, I think that that's definitely the case.

00:15:37.660 And I don't know if you're born with confidence.

00:15:39.520 Maybe some people are.

00:15:40.280 I wasn't for sure.

00:15:41.680 That was something that came far later in my life.

00:15:43.720 And I, the more and more I realized I don't give a shit about what people think about me.

00:15:48.340 I'm just going to do me.

00:15:50.160 Um, that's been the most freeing thing in the world because when people talk shit on me

00:15:54.920 or discredit, whatever, it's like, I don't care, man, because I know my day is going

00:15:59.720 to be more focused on work and prioritizing my family and myself's happiness than you're

00:16:05.520 going to.

00:16:06.000 And I'm going to win.

00:16:06.940 I win.

00:16:07.560 Like I win because I'm going to be happier.

00:16:11.180 So, but I hear you and I agree with that, but is it the chicken or the egg type thing?

00:16:16.200 Like, do you get to that point where you don't care about what anybody thinks?

00:16:20.020 And that's what instills the level of confidence to be able to live your life.

00:16:23.320 Or do you have to develop some level of confidence to get to the point where you're like, you know

00:16:27.180 what?

00:16:27.500 I don't care what anybody thinks.

00:16:28.760 Cause I've got myself dialed in right now.

00:16:31.240 Oh, did I lose you?

00:16:36.700 Oh, hello.

00:16:37.800 I'm back.

00:16:38.560 I'm back or you're back.

00:16:39.860 We're back.

00:16:40.940 We're back.

00:16:41.720 Okay.

00:16:42.240 Did you catch any of that question?

00:16:43.680 I mean, it was powerful, man.

00:16:45.120 It was, it was a great question.

00:16:47.020 Chicken or the egg.

00:16:47.980 That's right.

00:16:48.580 I think it's a little bit of both, man, honestly, because I don't think that I would

00:16:52.340 have had confidence without feeling like what it's like to be hurt and insecure and all

00:16:56.560 those things.

00:16:57.700 And, you know, I think you get to a place where you don't want to have those feelings

00:17:01.560 anymore.

00:17:01.880 Like I'm sick of feeling not confident or insecure about my art or whatever.

00:17:06.340 And I think that kind of builds you up into a point where you go, you know what?

00:17:10.080 I'm just going to hit the publish button on this YouTube video and see what happens.

00:17:14.480 And, and, and a lot of that, cause for me in art and creativity, I was very reserved

00:17:19.900 to share that with the world for a long time.

00:17:22.100 And then one day I just started my YouTube channel and a lot of people that knew me prior

00:17:27.620 to that were like, Whoa, what, what is Matt doing?

00:17:29.440 That's not Matt.

00:17:30.180 He's like an introvert, you know?

00:17:31.540 And it was like a sense of, yeah, I call myself like a gregarious introvert, man.

00:17:35.880 I, I, I, I, a lot of people that see me on social media think I'm like partying and

00:17:41.220 around all these people.

00:17:42.020 Like my favorite times are the lights off in my office, like with a little scotch just by

00:17:46.720 myself.

00:17:47.660 Interesting.

00:17:48.220 Yeah.

00:17:48.400 I wouldn't have thought that.

00:17:49.220 I didn't know that about you.

00:17:50.360 I wouldn't have guessed that either.

00:17:51.360 Yeah.

00:17:52.100 I literally hang out with like three people.

00:17:54.200 I, yeah, I just, you could ask any of my close friends.

00:17:57.520 It's yeah.

00:17:58.360 Well, I guess that's a testament to though, to understanding, you know, if you want to be

00:18:02.360 successful, you've got to put yourself out there.

00:18:04.140 You've got to, and, and you have an ability to evolve.

00:18:07.180 Like I hear so many guys are like, I'm just an introvert.

00:18:10.660 So they're excusing themselves of like going out and meeting women or asking for a promotion

00:18:15.220 or networking to some degree so they can create opportunities.

00:18:18.400 It's like, yeah, I mean, you might be introverted.

00:18:21.520 But you get to choose how you're going to behave and you can decide that, Hey, I'm going to go to

00:18:27.980 that, that event or go to that networking opportunity or go talk to my boss simply because you make a

00:18:34.540 decision to do it and you realize it's going to be in your best interest.

00:18:37.040 Yeah.

00:18:38.040 Well, I think a lot of people might classify themselves as introverted because they don't

00:18:42.260 want to take the risk to like socially engage or ask for that raise.

00:18:46.660 Cause that that's a risk, right?

00:18:47.920 And it there's trepidation associated with any risk because the risk could be failure and failure

00:18:52.500 alone can be a non-motivator for a lot of people.

00:18:54.720 And I think some people make that excuse, like I'm this, I'm that.

00:18:57.720 And a lot of that's just a construct of their own behavior and kind of them making an excuse

00:19:03.560 for lack of better terms to act the way that they want.

00:19:05.960 And sometimes the most freeing thing is to go against the grain of what your brain wants

00:19:09.780 to do.

00:19:10.440 It's like, it's, it's a very big challenge, but it's awesome.

00:19:14.280 Anything in life, I'm feeling lazy.

00:19:15.760 And if I do that and I don't want to work out, I'll make sure that I crush myself more in the

00:19:19.540 gym and I'm like, okay, I won't, I won't almost not go to the gym again.

00:19:22.820 Don't say that to yourself again.

00:19:24.180 That's going to happen.

00:19:24.900 Yeah.

00:19:25.300 It's, it's stupid, but it actually works.

00:19:27.360 And it's like a mental exercise every day.

00:19:29.660 It really is.

00:19:30.860 Well, that's, I mean, that's a great point.

00:19:32.220 It's not stupid if it works.

00:19:33.380 You know, it's funny as I was, cause I used to be overweight, out of shape.

00:19:38.300 Like I was in a bad spot.

00:19:39.560 My business was failing.

00:19:40.520 My marriage was miserable.

00:19:41.460 Like it was, it was rough.

00:19:43.400 And one of the things I started doing was getting into Spartan races and, and I'd had people in my

00:19:49.080 life would say things like, you're going to go pay to go run.

00:19:52.760 You're going to go pay to get your ass kicked.

00:19:54.440 That's stupid.

00:19:55.160 I'm like, look, for whatever reason, it's working.

00:19:58.180 I feel inspired.

00:19:59.020 I feel motivated.

00:19:59.860 I'm losing weight.

00:20:00.780 I'm getting in shape.

00:20:01.660 I'm developing confidence.

00:20:03.360 So yeah, I think I'm willing to invest in that.

00:20:06.020 Like, I think that's actually a pretty good investment to make.

00:20:10.000 Well, yeah, I don't think, you know, uh, one thing fits everyone.

00:20:14.820 Right.

00:20:15.180 But it's the same, it's like the same thing as CrossFit.

00:20:17.860 Like for instance, my, one of my business partner, Richard Ryan, the dude has no vote

00:20:22.560 and motivation to work out his on his own.

00:20:24.600 So he pays the money to go to CrossFit and then he crushes the German CrossFit because 0.99

00:20:29.320 there's that community sense and there's the coach going, come on, let's go where I am

00:20:34.400 the antithesis of that.

00:20:35.740 If someone is telling me to go faster, I'm like, eat a dick, dude.

00:20:39.160 I got my own motivation.

00:20:40.720 So it's like, you got to kind of figure out where you let lie in life and what works for

00:20:45.760 you.

00:20:46.020 So everything's kind of individually focused.

00:20:48.260 I actually think that's one of the challenges with like the self-development space is people

00:20:53.940 listen to you or they listen to me or anybody else they're inspired by.

00:20:56.940 And they're like, well, Matt's doing it.

00:20:58.240 So I guess like I have to do it that way, or I have to do that thing, or I have to wake

00:21:01.820 up at that time, or I have to engage in that activity because that individual is doing

00:21:05.380 it.

00:21:05.660 And then they hate it.

00:21:06.700 Like they're miserable, not like miserable where they're trying to get better at something

00:21:10.600 like we were talking about earlier, but they are genuinely miserable.

00:21:12.940 They just don't enjoy it at all.

00:21:14.980 And they have to like grind through it every day.

00:21:17.740 It's like, stop doing that.

00:21:18.960 Like replace it with something that is actually going to move the needle.

00:21:21.960 Yes.

00:21:22.560 But something that you at least kind of find enjoyable and fulfilling.

00:21:26.260 You have to have passion in what you're doing in life to be successful.

00:21:29.700 And a perfect example of that would be, I love the guy, Jocko, great dude.

00:21:35.220 But when he's posting, you got to get up at five in the morning, I'm like, Jocko, I get

00:21:39.300 it.

00:21:39.540 You're a fucking motivational, awesome dude, but there's no way I'm getting up at five

00:21:43.440 in the morning because I know what works for me.

00:21:45.560 I like to sleep in a little later, but then I'm up till 2.30 and that's when I'm the most

00:21:49.100 creative is my brain just fires at night.

00:21:51.620 And so that gives me the most success in life is to focus on the environments that benefit

00:21:57.380 me and my business the most and my family and shit than trying to focus on getting up 0.87

00:22:02.280 at zero five because I hate mornings.

00:22:04.020 Right.

00:22:04.540 So, but that works for him, right?

00:22:05.880 But it doesn't work for me.

00:22:07.060 Exactly.

00:22:07.620 And, and, you know, I think, I think most people are not robotic in that they can understand

00:22:14.100 the concept, like the concept to me, when I look at what Jocko is doing, the concept

00:22:18.120 is not necessarily wake up at four 30.

00:22:20.480 He might say it is, but I think the concept is get up early, you know, earlier than you

00:22:26.220 have to and take care of yourself.

00:22:28.980 Like that's the message.

00:22:30.940 The message is not wake up at this exact time.

00:22:34.260 The message is get up maybe before you need to, or carve out some time if it's in the evening

00:22:39.080 or whenever it is to take care of yourself, to take care of your body.

00:22:42.620 That's the message.

00:22:43.500 And, you know, most people are capable of understanding that, but it seems to me, and I think this is

00:22:47.760 part of the danger of social media is that we lose a lot of the ability to decipher context

00:22:53.760 and nuance of what B what's being told.

00:22:56.020 And we start taking things that like face value or start like deconstructing.

00:23:00.600 Well, you said this exact word.

00:23:02.380 It's like, yes, but clearly what I was meaning was this.

00:23:04.980 So we do have to exercise some, some, some nuance and understanding about what's actually

00:23:09.920 being shared and how it's going to serve us, how it's going to work for us.

00:23:13.220 Yeah.

00:23:13.660 I mean, I couldn't agree more with the Jocko thing.

00:23:15.660 I think that the, the undertone in all of it is putting in the work and being a better

00:23:20.080 individual.

00:23:20.720 And I mean, I, yeah, that's, it's been bizarre.

00:23:24.000 I've been going through so much like a, like psychology shit in this whole quarantine nonsense

00:23:29.380 that's going on and I found how much of like my day I've wasted, um, previously and not

00:23:36.000 only that, but how much like I was focusing on work that didn't matter.

00:23:39.280 And I kind of spoke to that before, but that's kind of a segue from Jocko to think prioritization

00:23:42.940 of my life and time is the utmost importance because the only thing you can't buy in life

00:23:48.760 is time and time is the most fucking valuable thing. 0.91

00:23:51.300 It's that, you know, our playing with the dogs and throwing the Frisbee, like there are

00:23:55.360 these moments in life that you have to enjoy and not be stuck in the grind consistently.

00:24:00.160 And I found that sometimes taking away from the grind and focusing more on like creating

00:24:05.580 positive and influential environments for your core competency and whatever you want

00:24:09.740 to do in life is more powerful than I'm going to sit on my computer and grind this out.

00:24:14.440 And you're like, I'm just going to go for a walk actually.

00:24:16.660 And then you're like, got the idea that make me hire 10 more people.

00:24:21.160 Yes.

00:24:21.560 You know, and, and I think that society is like constructed us that you have to be in

00:24:26.340 this constant state of grind and sitting in a chair going, look, guys, I'm working, I'm

00:24:30.120 working, I'm working rather than going and going.

00:24:32.860 How do I inspire my mind to create something fucking epic and be innovative?

00:24:37.820 Yeah, because I'm sure like from the outside looking in and I know you have a little bit

00:24:41.300 of a glimpse into what you guys are all about because we've, we've had conversations

00:24:44.280 in that.

00:24:45.480 But before that, I think it'd be very tempting for me or anybody to look and say, oh, look,

00:24:50.240 they're just playing around, right?

00:24:51.760 They're just dinking around.

00:24:52.580 In fact, I've heard people say that, oh, like you're just dinking around on social media

00:24:56.180 all day.

00:24:56.600 I'm like, I mean, that's maybe what you see, but there's a whole lot going on, but I'm not

00:25:03.080 grinding either.

00:25:04.140 I mean, there's emails and things that I need to send out where I'm like, I don't want to

00:25:06.920 do this.

00:25:07.540 But for the most part, like I genuinely enjoy what I'm doing.

00:25:11.700 I don't need to be miserable in order to be quote unquote productive, like miserable and

00:25:17.100 productive, they're, they're not, they're not equal, right?

00:25:20.860 Like you don't, you don't need to be both of them.

00:25:23.260 And I think that's what people believe is like, if it's meant to be, or if I'm doing

00:25:27.460 the right thing that I'm like grinding, it's hard, it's difficult.

00:25:31.080 I'm overcoming this thing.

00:25:32.460 It's like, eh, I actually want to just like go hunt with my son in the morning and then

00:25:37.080 come in and like work for four hours way more effectively than I used to work in like

00:25:41.600 eight or 10 hours.

00:25:42.660 And then I can spend three hours with my son sitting in a blind, laughing, talking more

00:25:48.660 than probably we should while we're out hunting.

00:25:50.380 But you know, that's what we're doing.

00:25:51.520 We're having a good time and that's part of my life.

00:25:53.180 That's what I want.

00:25:54.740 No, there's a great point in there.

00:25:56.340 I think, you know, when I was saying like the 15 hour workday earlier, that's not like

00:26:00.380 a testament to look at me.

00:26:01.820 That's because I'm so passionate about what I do and it's actually kind of hard for me

00:26:06.500 not to invest my time because I love it so much.

00:26:09.740 It's literally like going to Disneyland for me every day when I get up and work on the

00:26:13.260 projects that I love.

00:26:14.800 And I think that's what I hope people find in entrepreneurial journeys and whatever they're

00:26:19.620 going to do in businesses.

00:26:20.860 If you're passionate about something, you're going to stay motivated about it.

00:26:24.120 And it's like there's opportunity for whatever you're passionate about in life to create,

00:26:28.100 you know, some business or money, at least something off of that idea.

00:26:33.560 And it takes a lot of time.

00:26:35.160 I think when people look at our business, they're like, oh, it just came out of nowhere.

00:26:38.420 So successful.

00:26:39.060 But, you know, I was deploying and, you know, saving a shit ton of money from contracting

00:26:44.600 and like prepping myself to be, you know, this vessel that hopefully carries a bunch

00:26:49.980 of business partners and we make this successful company.

00:26:52.300 But that took years and years of planning to do.

00:26:55.560 It wasn't just like it happened.

00:26:57.440 Yeah, I think that was a very like all around the circle statement.

00:27:01.520 No, it's good.

00:27:02.640 It's good.

00:27:02.980 I get you.

00:27:03.600 I'm tracking.

00:27:04.080 I think most people are.

00:27:04.820 Yeah, I think it's important, though, we'd be realistic to like when we look at what other

00:27:08.260 people are doing, because I get the same things like, oh, you know, you have you have connections

00:27:12.280 with these great people.

00:27:13.080 I'm like, I always have or when people say things like, oh, well, it's easy because,

00:27:18.460 you know, you have that connection.

00:27:19.660 I'm like, yeah, I had to make that connection.

00:27:22.520 Like that connection didn't just appear like I had to put in the work.

00:27:26.460 I had to add value to that individual.

00:27:27.980 I had to invite.

00:27:28.920 I had to have some level of risk, right, put myself out there.

00:27:32.960 Those things don't just happen.

00:27:34.240 And when we discount it and I've done this, too, but when we discount what another individual

00:27:38.500 has done to be successful, actually, what we're doing is excusing our own behavior or

00:27:43.760 lack of performance because we're thinking, oh, well, you know, Matt just got lucky.

00:27:47.440 Like Matt and Evan, they just popped up out of nowhere and they just hit it the right

00:27:50.040 time.

00:27:50.360 So like if I just wait back and like maybe someday my my ship will come in, too, and then

00:27:55.280 they don't do the work required of the work that you guys put in to make yourself

00:27:58.280 a success.

00:27:59.740 Yeah, you know, you can't you can't win the lottery without buying a ticket.

00:28:02.680 Right.

00:28:03.060 And I think that that's what it really comes down to.

00:28:05.940 And we've talked about this before, but there's a lot of luck involved.

00:28:09.180 I'm well aware of that with things in my life, you know, right time, right place to start

00:28:12.880 a company.

00:28:13.700 There was opportunity that was lucky to present itself.

00:28:16.360 But at the end of the day, if you're not willing to work and work through the opportunity,

00:28:19.760 you're never going to be successful.

00:28:21.080 You can't sit back and, you know, just win the lottery on the couch like you have to make

00:28:25.200 moves and strategize.

00:28:26.580 And that's not the best analogy, but that's what I think opportunity is in life.

00:28:30.040 You have to create it and be a little bit of lucky and then work your fucking ass off.

00:28:34.700 And it's still to this day.

00:28:36.040 And you're talking about reaching out to people and building networks.

00:28:38.340 I mean, I hit up people on social media all the time and I probably get responded one

00:28:42.320 out of 10 from people that are like artists or I want to do collabs.

00:28:45.480 And so that's a 90% failure rate on people that don't respond to me.

00:28:49.860 And, you know, I'm, you know, and I have a pretty decent following, but for whatever

00:28:52.540 the reason, and it's like, I don't let that shit get me down.

00:28:55.380 It's like either a, they didn't want to work with me.

00:28:56.900 No worries.

00:28:57.480 I can find someone else or be they're busy.

00:28:59.540 So it's just like, you just got to keep that fucking the positive vibes up.

00:29:03.540 I think more people just need to smile and be like, it's all right, man.

00:29:06.120 Like, it's all good.

00:29:07.120 It's all good, dude.

00:29:08.280 Like, all right.

00:29:09.460 I try to, I, I, I made a post cause I got a list of people that same thing that you're

00:29:13.940 talking about.

00:29:14.440 Like, I want to have these people on the podcast cause they inspire me or I know they'd inspire

00:29:18.080 the guys.

00:29:18.620 And so I have this list of people I want to connect with and I showed everybody and I

00:29:22.560 have a system.

00:29:23.140 I'm like, okay, if I have a dash, that means I reached out.

00:29:25.760 If it's an X, that means they connected with me.

00:29:27.940 If it's an X with a circle, that means they're in, if it's just an X, that means they're out.

00:29:32.240 Right.

00:29:32.800 So like, so I had this list and I had like 12 or 15 people on that list and there's one circle

00:29:38.200 on there.

00:29:38.840 It's like, is it just the way it is, you know?

00:29:41.580 And it, and it doesn't ever, it seems like it doesn't get, I thought it would, I thought

00:29:45.300 like, oh, okay.

00:29:46.040 Well, if we build order of man and we get this many downloads and this many people follow

00:29:50.620 on social media, then everybody's going to be like, yeah, but there's always a bigger

00:29:53.980 fish.

00:29:54.360 And I choose not to take it personally.

00:29:55.780 Like if so-and-so doesn't get back with me, I could say that that guy's a dick or an

00:30:00.300 asshole or he's ignoring me or more likely he probably just didn't see my email in the sea 0.51

00:30:06.140 of the thousands of requests that this individual gets.

00:30:10.060 And that's the story I choose to take because it keeps my mind sane.

00:30:14.280 Oh, for sure.

00:30:15.180 And I think that's, that's a very challenging aspect of a podcast.

00:30:18.040 If you're going to get guests, I mean, we even deal with that.

00:30:21.440 A lot of people, I mean, this is, you know, two, three of us, the hosts reaching out to

00:30:26.960 our connections and being like, Hey, be on my podcast.

00:30:29.620 And yeah, we get denied all the time because, you know, we, we, our podcast is pretty well,

00:30:34.280 but there's so many bigger fish and, you know, you, the expectation for one guest to do, you

00:30:40.100 know, 900, you know, podcasts in a month, because there's so many now is completely wrong and

00:30:45.900 not going to happen.

00:30:46.600 So it's just, you just got to keep your head up, man, in everything in life and business

00:30:50.160 specifically, because it's, it kicks your ass every day. 0.95

00:30:52.860 Yeah.

00:30:53.260 How do you, uh, how do you personally deal with it?

00:30:57.240 You know, like I, I have strategies and ways to unplug and things to keep myself mentally

00:31:02.340 sane, but like, what are some of the ways that you deal with it when you guys are down or

00:31:05.880 you get rejected or a project doesn't work out the way that you want it to that sort

00:31:10.040 of thing?

00:31:11.300 Well, I'm probably one of the most competitive people on this planet.

00:31:14.060 Uh, and I absolutely hate failure and it's bizarre because when I fail at something, it

00:31:19.100 actually gets me so fucking motivated to just crush something else. 0.89

00:31:23.260 So I don't know if that's like an innate thing that that's with me, but you know, if I like

00:31:27.880 put out a music video and it doesn't do that well, I'm like, all right, ah, you know, and

00:31:32.180 it's kind of funny how I've worked with that.

00:31:33.920 I reached out to a satirical country music artist and, uh, pretty much got denied because

00:31:39.080 I'm a pro gun guy, which is unfortunate.

00:31:41.200 Yeah.

00:31:41.820 Yeah.

00:31:42.220 And literally the takeaway from that could have been like, man, fuck that guy.

00:31:45.820 And I was like, Hey, I can believe what he wants.

00:31:47.760 You know what I'm gonna do?

00:31:48.340 I'm gonna go write a country song and make it better than he can.

00:31:51.340 And that's what I did.

00:31:53.160 And it, and outperformed anything that I probably would have done with him.

00:31:56.160 And it was like that moment of, I could have just been the victim.

00:31:59.140 I could have sat back and go, woe is me.

00:32:01.620 No, no, no.

00:32:02.440 I guess I'll do something else.

00:32:03.820 I said, fuck it.

00:32:04.320 I'll do it myself.

00:32:05.020 I'll find another way and just be resourceful about it.

00:32:07.760 What, what, what's that?

00:32:08.740 Is that that last song that you put out?

00:32:11.220 Not that one.

00:32:11.940 That was whistle back in the day.

00:32:13.460 That's what it was.

00:32:14.140 Yeah.

00:32:14.600 The, the, the, the aggressive one, um, not quarantine.

00:32:17.740 Yeah.

00:32:18.040 Quarantine was just a fun time.

00:32:19.400 That was fun, man.

00:32:20.180 That was, that was really funny.

00:32:21.600 Like to see everybody in there, all the cameos and everything.

00:32:24.200 That was really, really good.

00:32:26.460 Yeah.

00:32:26.860 The team put that together really quick.

00:32:28.600 The idea on Sunday, I called Tim Montana to write actually a different country song.

00:32:33.240 And I started saying, I was like quarantine, quarantine.

00:32:36.420 And I'm like, dude, let's write that song.

00:32:37.980 And by Tuesday, the video was pretty much done and the song was completely tracked.

00:32:42.340 It was like 48 hours.

00:32:43.980 That thing got done, which was, was really cool to see how awesome the team was.

00:32:47.980 On your, when you guys are creating, so let's say you put out a video or, or a song or whatever,

00:32:52.800 whatever, maybe some, some sort of art, right.

00:32:55.100 And it doesn't perform like, do you feel like forcing it helps?

00:33:00.940 Or do you feel like sometimes you just need to like, I'm going to do it better.

00:33:04.080 I'm going to do this and this and this.

00:33:05.340 And then you like over fabricate it.

00:33:07.200 Does that make sense?

00:33:08.540 Like, have you done that falling into that trap before of like, well, I'm just going to

00:33:11.360 do this and this.

00:33:12.080 And then you do it and it just comes out even worse because you're forcing it.

00:33:16.620 Yes, absolutely.

00:33:19.480 The thing you'll, I think a lot of people see with my channel, I don't really release

00:33:22.580 things for the sake of releasing them because what I always wanted was my passion to sustain

00:33:28.380 because I felt the second that creating a video became work to me, I'm going to fucking

00:33:33.620 delete my YouTube channel.

00:33:34.660 And I would rather put out, you know, one video a month than one every week that I'm

00:33:41.260 not happy with.

00:33:42.520 And yes, even the ones I think might be good.

00:33:45.340 I've had some shitty videos that I put out well aware of that, but you know, that kind

00:33:49.620 of comes back to the feedback loop.

00:33:51.540 And it's the same thing with art.

00:33:52.920 I think with businesses, the end user experience, what is the community saying?

00:33:57.160 The community I care about more specifically, because I give a fuck about, you know, some

00:34:01.120 whatever people talking shit, but like the community that I want to inspire, entertain

00:34:05.560 is, you know, like the veteran community, the pro to a community, the people that just

00:34:10.380 love America and want to go crush life.

00:34:12.040 Those are the people I want to like inspire.

00:34:13.940 And then how are they, how are they reacting to the content that we're putting out?

00:34:17.780 And I'm not saying that we're going to do exactly what their expectation of us should

00:34:22.080 be or their version of us, but we're going to listen because we want to make them

00:34:26.780 laugh.

00:34:27.160 That's the whole value add that we want to do in our company is great coffee.

00:34:30.900 But then you get this whole cool piece of a value add of entertainment and comedy and

00:34:34.860 crazy cool stories that are all free, you know, and they cost a lot of money to produce

00:34:39.180 sometimes.

00:34:39.680 Oh, no doubt.

00:34:40.140 I mean, the stuff I've got, you're from, you know, Pete, right?

00:34:43.200 Pete Roberts with origin.

00:34:44.740 Yeah.

00:34:45.420 Yeah.

00:34:46.040 So he's a good friend.

00:34:46.880 He lives right up the road there.

00:34:48.040 They work right here.

00:34:48.740 And like, I know what he puts into his production and they, they do high quality production and video

00:34:53.640 as well.

00:34:54.080 And it's like, man, the amount of time, money investment in their equipment.

00:34:58.220 I'm like, Holy cow.

00:34:59.120 This stuff is like, it's legit.

00:35:00.840 Like, it's not just some like iPhone, you know, just guys shooting out there.

00:35:05.220 I mean, it's legitimate.

00:35:06.020 And hopefully this doesn't come off as like a cocky statement because I don't want it

00:35:11.240 to say it that way, but that's in part why I invested, I, you know, created a production

00:35:16.340 company, my own pretty much.

00:35:17.740 And I invested a lot of money into that production company because I never wanted to be reliant

00:35:26.440 on a third party predator as they call them or like a contract production company because

00:35:32.060 they're hyper expensive and you don't always have the creative prowess to execute the idea

00:35:39.360 that you want.

00:35:40.160 And so that's kind of what we did at black rifle was how do we create an internal production

00:35:43.800 company?

00:35:44.340 So a lot of the stuff we do now is really just time of employees, you know, all of us

00:35:48.180 shoot and edit and all that.

00:35:49.300 But that was a cognitive like agreement with myself going, okay, I'm going to invest in

00:35:55.980 myself to become a better editor.

00:35:57.140 I'm going to take the gimbal out and do track shoots and practice all this blocking with

00:36:01.680 it and see how I can work it.

00:36:03.400 And that has set us up for so much success because we're able to pull off so much stuff

00:36:08.940 that we could have never done based off of how much it would cost to hire a production

00:36:13.180 company.

00:36:13.600 Oh, no doubt.

00:36:15.420 Man, I'm just going to pause the conversation really quickly.

00:36:18.940 I need to talk to you about something in the Iron Council.

00:36:21.160 Bear with me because if you've heard about the Iron Council before, you haven't heard about

00:36:24.360 this, this month has the potential to become the toughest, most engaging, challenging months

00:36:33.280 that we've had since we launched five years ago.

00:36:35.620 The title of this month's topic is the father son atonement.

00:36:39.720 And I know that might sound like it has a religious context.

00:36:42.120 It doesn't in this case, we're going to be discussing and working towards bridging the

00:36:46.120 gap between fathers and their sons, you and your father, you and your son.

00:36:50.740 Uh, it's clear to me that the lack of fatherhood is a real problem in modern culture and having

00:36:56.260 one of my YouTube videos go viral, uh, I think over 1.3 million times now on the subject of

00:37:03.220 fatherhood.

00:37:04.040 Uh, this is clearly, clearly a topic that needs to be addressed probably for a lot of you

00:37:09.300 listening.

00:37:10.020 Uh, and if you decide, if you decide to band with us this month, uh, you'll get access to

00:37:15.500 the assignment, uh, a battle team of 14 other men who will hold you accountable to change

00:37:20.360 and progress, uh, and the challenges that we issue that are going to push you further

00:37:24.800 past your comfort zone than likely you've ever gone before.

00:37:28.660 Uh, but that's where the real change takes place.

00:37:31.620 And this is exactly where you're going to want to be if you're ready to expand.

00:37:36.480 And if that's you, and if you're interested, you can join us and learn more at order of man.com

00:37:42.180 slash iron council.

00:37:43.840 Again, that's order of man.com slash iron council.

00:37:47.360 And you can do that a little later after you finish the conversation with Matt and I,

00:37:51.660 uh, but for now we'll get back to it.

00:37:54.680 I think that actually, that goes back to your, your passion statement earlier too.

00:37:58.160 Cause I hear that.

00:37:58.820 And I'm like, that doesn't even sound remotely interesting to me.

00:38:01.220 You know what I mean?

00:38:01.840 I'm like, I don't know.

00:38:02.800 Like there's like in no universe would I want to do that.

00:38:05.740 Right.

00:38:06.200 But, but that goes down to passion.

00:38:08.680 Like if you're passionate about it, you're going to invest the time and the energy and the

00:38:11.880 resources and like, how do I figure this out?

00:38:13.660 Or how do I make this shot work?

00:38:15.080 There's other things that I do personally that maybe you don't enjoy doing.

00:38:18.200 And, and that's like, okay, well, how do I make this work?

00:38:20.940 Right.

00:38:21.200 Cause I'm passionate about there's meaning there's significance to it.

00:38:24.720 When a hundred percent, I mean, I'm sure there's plenty of stuff that you do in your

00:38:27.620 life.

00:38:27.860 You're like, this is so awesome.

00:38:29.040 I mean, I have friends like that, you know, like Evan has so many different things.

00:38:33.720 He loves to do that.

00:38:34.720 I'm like, bro, that sounds so fucking boring.

00:38:37.280 And, and, and vice versa.

00:38:38.780 I do things where he's like, I don't even know how or why you like to do that.

00:38:42.980 So I mean, it's just, it's just learning yourself, you know?

00:38:45.080 Yeah.

00:38:45.480 Yeah.

00:38:45.620 Just figuring it out.

00:38:46.420 Well, should we get into some of these questions?

00:38:47.780 Cause I put this, uh, I figured we'd do this a little different because I do like to mix

00:38:52.100 it up occasionally with the, uh, with the podcasting.

00:38:54.380 And usually I'm just like interviewing guys, but I figured let's, let's make it fun.

00:38:57.820 This is kind of like a hangout sesh, man.

00:38:59.260 I like that.

00:39:00.280 So somebody asked, is it already over?

00:39:02.900 No, it's not already over.

00:39:03.980 It's still going.

00:39:04.600 So you can check it out.

00:39:06.260 All right, let's go.

00:39:06.900 Let's, let's check these out.

00:39:09.420 Um, I'm trying to find a good one here.

00:39:11.720 So Michael Wiseman says keys to success in marketing and business with article 15.

00:39:16.340 Like, is there like one or two or three things that you're like, okay, here, here's some

00:39:21.000 things that maybe somebody hasn't heard before.

00:39:23.560 Uh, here's some keys to our success with black rifle and article 15, anything like that.

00:39:29.860 Uh, keys to success.

00:39:32.660 Okay.

00:39:33.060 I'll talk about this.

00:39:33.660 I talked a little bit about in my book, but this was a huge takeaway because, uh, admittedly

00:39:40.560 it's, it's a sad and refreshing day, but, uh, actually yesterday article 15 clothing is

00:39:45.800 pretty much no more.

00:39:46.800 So I, oh, really company.

00:39:48.460 Yeah.

00:39:49.200 And, uh, there is no resentment on my, my end as far as why the course of that went that

00:39:56.020 way, but there was massive learnings.

00:39:58.700 And that's something that took me a couple of years to really get past was how do I take

00:40:03.280 something, this baby, my first business ever that was really successful and just let it

00:40:07.900 die.

00:40:08.240 I get hurt.

00:40:09.240 And I was, I was insecure in the sense of, okay, I'm, I'm a bad CEO.

00:40:13.540 I'm a bad leader.

00:40:14.540 There was things that I could have done better.

00:40:16.840 And then when I started to reflect more and more on it, I realized why the black rifle side

00:40:21.380 was so successful was the communication between the partners and the leadership and article

00:40:26.780 15 clothing weren't kind of synergistic in their approach to the mission statement.

00:40:30.780 And I'm not discrediting anybody that was, I was partner with us.

00:40:34.240 They're all great dudes.

00:40:35.160 And I, and I still talk to them today and I love them and they're awesome, but they,

00:40:38.620 we, they all wanted, we all wanted different things and we kind of never aligned on that

00:40:42.220 mission statement.

00:40:43.200 And when I met Evan, it was finally that thing where I'm like, oh my God, you want to roast

00:40:48.200 the greatest coffee in the world, make the coolest fricking brand.

00:40:51.480 And then we want to give back and involve in the community and work with charities.

00:40:55.140 And I'm like, okay, you're aligned on the exact mission focus I want.

00:40:58.720 You're not worried about let's, you know, just snatch, grab cash as quick as we can.

00:41:03.080 And if the business tanks, whatever, we'll start something else.

00:41:05.140 Like, no, let's create an enterprise and something people for decades and decades can get behind.

00:41:09.960 And for me, that was the learning in all of this, like building the team that can help

00:41:15.600 get your mission statement done.

00:41:17.140 And the reflection of that, that would be like a fire team in the military.

00:41:20.400 You need a solid team leader.

00:41:22.120 You need a great saw gunner, right?

00:41:23.580 Core competencies are always different.

00:41:25.060 The saw gunner might not be able to lead like the team leader, but the team leader

00:41:28.580 can't shoot like the saw gunner.

00:41:29.880 And there's all those small core competencies that kind of create this epic team.

00:41:35.260 And that's how I look at business.

00:41:36.540 And that's kind of been the biggest factor.

00:41:38.180 I think the black rifle success, and there's more to it than that, obviously, but it's the

00:41:42.580 team.

00:41:43.020 And we're really like a close, you know, knit group of friends that treats each other with

00:41:46.980 respect.

00:41:48.060 And we're, but we have no problem saying that's a fucking stupid idea that you just brought up.

00:41:52.620 I've actually heard, I think you've mentioned that before.

00:41:55.660 And then Evan has mentioned that to me as well as like, you guys have, I don't, I don't

00:41:59.480 know if it's thick skin necessarily, but you've given yourself permission to be truthful and

00:42:04.120 honest and, and not get butthurt about somebody who happens to disagree with you, which I think

00:42:09.760 is important.

00:42:10.040 Do you want to know our corporate term, radical transparency?

00:42:13.360 Is that, that, Hey, the politically correct term, we have radical transparency.

00:42:17.760 You're a fucking idiot.

00:42:19.280 That's funny.

00:42:20.340 Yeah.

00:42:20.700 Cause you can't put that in there.

00:42:21.960 Right.

00:42:22.200 So you got to put that in the corporate, the corporate charter, the corporate docs.

00:42:25.760 Right.

00:42:26.300 All right, cool.

00:42:26.760 That makes sense.

00:42:27.500 Um, let, let's see if we've got another one here.

00:42:30.140 Uh, how about, uh, Dylan Beck is asking about Trudeau's gun ban in Canada.

00:42:35.800 Do you know much about that at all?

00:42:37.020 Have you seen anything with that?

00:42:38.540 I saw it.

00:42:39.340 I obviously inherently disagree with it, but I, I have not honestly had the time to read up

00:42:44.940 on exactly, but I know that they like banned some like, it's just idiot politicians being

00:42:50.000 idiot politicians again.

00:42:51.940 Yeah.

00:42:52.340 It's, um, as far as I know, and I'm not an expert on this, but he banned AR-15s and I

00:42:59.500 think the term you use is like 1500, 1500 other variations and models.

00:43:04.880 Somebody sent me a thing the other day of like, he, he, he banned 10 and 12 gauge shotguns.

00:43:11.080 I don't, I don't know if that's true.

00:43:12.040 Cause people send me stuff all the time.

00:43:13.660 Some, I don't like go in and check it.

00:43:15.480 Well, I think the biggest thing on this one for me, cause I honestly haven't read up a

00:43:19.100 lot of it, but that's what we always have to remember.

00:43:21.180 Some of these fucking politicians, most of them are sneaky little snakes in the grass.

00:43:25.080 And I guarantee what they did is, you know, Canada is worrying about what's going on

00:43:29.540 with the healthcare system and this whole COVID-19 stuff and they just slide that right

00:43:34.980 in there and they get it passed.

00:43:36.400 And it's, it's, it's just, it's disgusting.

00:43:38.560 I mean, you hear about that all the time, hiding, you know, weird clauses and bills and

00:43:42.580 stuff.

00:43:42.820 It's just like all the time.

00:43:44.440 Yeah.

00:43:44.780 And I don't even get into it cause it makes me be like irate.

00:43:49.860 So, yeah, I mean, I get it.

00:43:51.760 Like there's this, there's this line I think we have to walk between not just getting inundated.

00:43:56.400 Like I saw somebody posted on Twitter today and it was, it was really good.

00:44:01.420 Zuby, I don't know if you know, know who that is, but he's been on the podcast.

00:44:04.620 He's a solid dude.

00:44:05.700 Um, anyways, he said, if you don't listen to the news, you're uninformed.

00:44:10.480 If you do listen to the news, you're misinformed.

00:44:13.080 So it's like, whether you do it or not, like you're screwed, right?

00:44:17.060 It seems like it's, it's pretty biased and it's hard to get and decipher through all that.

00:44:20.980 That's why I think this goes back to what you said earlier is like focus on yourself,

00:44:24.700 focus then on your family, then focus on your community and your business, the people there

00:44:30.140 and just start working your way outward.

00:44:32.300 Start with the smallest unit first.

00:44:33.660 And then, cause there's nothing we can change and affect at the federal level.

00:44:36.500 Like we've got to start small and grow from there.

00:44:39.660 Yeah.

00:44:40.100 I think you have to, uh, contribute to society and, and, and create movements.

00:44:44.900 And I think that's something that I, why I'm so motivated with our company is I hope that,

00:44:50.320 you know, the six year old that gets to walk into a black rifle coffee with their father,

00:44:54.900 who's a firefighter goes, Whoa.

00:44:57.540 And they see the American flag draped down.

00:44:59.640 And it's a symbol of unity and love and sacrifice and all these amazing things.

00:45:04.800 And we conditioned our youth to like, be a part of this.

00:45:07.980 And this amazing thing that generation after generation has sacrificed to create, honestly,

00:45:12.980 how fucking easy are our lives right now?

00:45:15.100 Like generally speaking, comparative to like a hundred years ago, like we've got iPhones,

00:45:21.020 we got like medicine, like we're crushing it as a society right now.

00:45:25.360 And I think we have to be thankful for that.

00:45:26.940 And we are the free world leader in America.

00:45:29.160 So I, that's, that's where I would sit with our company is like, I want to inspire the youth

00:45:34.260 to be a part of this rather than having their, you know, little progressive dad shit on the

00:45:38.100 American flag and talk about why it's racist.

00:45:40.500 And you're just like, what, what are you talking about?

00:45:42.820 You're, you're, you're, you're the problem, right?

00:45:45.200 You're, you're creating the divisiveness.

00:45:46.840 You're not, you're not having rational conversations with people that actually disagree with you

00:45:51.000 on points.

00:45:51.500 You're throwing these fits.

00:45:52.460 And that's why I just don't watch news.

00:45:53.600 Cause it's just the, it's a, it's a, an attention grab for everybody.

00:45:57.800 And it, people like to get spun up and that's what they do.

00:46:01.280 Yeah.

00:46:01.560 I mean, it's more, it's more of an entertainment factor than it is anything else.

00:46:05.560 Like my wife and I, I'll go downstairs for lunch and my wife and I will eat lunch together

00:46:09.840 just about every day.

00:46:10.720 And we usually pull up like Tucker Carlson and like, if I'm being truthful, I just, it's

00:46:16.480 entertaining to me.

00:46:18.100 Like, it's, it's not that I'm trying to get like an in-depth dissertation and unbiased

00:46:22.800 dissertation on some subject.

00:46:24.600 It's like, no, I like, I want to be riled up.

00:46:26.820 I want to be entertained while I'm eating lunch with my wife.

00:46:28.800 And that's what we do.

00:46:29.520 Right.

00:46:29.840 But at least I can acknowledge that it's more entertaining than it is informational or educational.

00:46:35.560 Um, you bring up another interesting point when you were talking about hardship, I talked

00:46:40.120 with this guy, uh, his name is, is Akshay Nanavati.

00:46:44.340 I think I pronounced his name right.

00:46:46.120 And not too long ago, he ran across the country of Liberia, like, like literally ran across

00:46:52.320 the country.

00:46:53.260 Wow.

00:46:53.700 And it was funny as we were talking, he's like, yeah, I did it because I wanted to not

00:46:57.500 because some animal was chasing me, not because some tribe was threatening to murder me and

00:47:02.500 my family.

00:47:03.020 Like I did it because I wanted to, and we have to manufacture hardship because frankly,

00:47:07.540 we just don't have any level of hardship in our lives.

00:47:09.720 Like we don't, even during a global pandemic, we have no hardship in our lives.

00:47:14.760 And that's not to discount people that are dealing with medical conditions or bankruptcies

00:47:18.800 or going through a divorce.

00:47:20.120 That stuff happens.

00:47:21.280 But generally speaking, our hardships are non-existent.

00:47:25.440 Dude, it is so funny you say that, uh, Bert, Soren and I were talking about that a little

00:47:29.440 bit and I, I personally manufacture hardship in my life sometimes because it, it, you will

00:47:36.900 get soft.

00:47:37.680 You, you kind of get accustomed to your environment of like, I have the air conditioning all the

00:47:41.600 time.

00:47:41.860 And I think you have to have once in a while, a little reset to feel some pain or, or, or

00:47:47.120 know what it's like to almost pass out from a workout.

00:47:49.760 Um, my dad was giving me shit cause I was walking around bare feet, you know, chopping

00:47:53.340 down trees, getting all cut up.

00:47:54.940 And he's like, do you just like pain?

00:47:56.360 You're just an idiot.

00:47:57.080 Like put some shoes on, put some protective where I'm like, no dad, like I like to like

00:48:00.960 get bruised up and cut up.

00:48:02.320 It's, it's kind of, it makes you feel alive.

00:48:04.560 It reminds you that you're just not in this like little plastic bubble of safety that the

00:48:09.320 nature in the world is a fricking dark place.

00:48:11.860 And we're very fortunate to be alive and you got to remind yourself of that.

00:48:15.720 Yeah.

00:48:15.900 I, I think humans too.

00:48:17.660 I think we, I think we crave confrontation because inherently we'll understand that through

00:48:23.100 confrontation, we improve ourselves.

00:48:24.700 So what I've noticed in the absence of genuine confrontation or genuine challenge, we make

00:48:32.260 dumb shit up to worry about, right?

00:48:34.500 Like, like we get mad that somebody on the road cut us off and we get worked up for like

00:48:39.140 the whole weekend because somebody cut us off on the road.

00:48:41.940 It's like, if you actually had something real to worry about, that would be trivial compared

00:48:45.640 to dealing with the death in the family or, uh, seeing a brother die in combat or any number

00:48:52.100 of other things that could happen.

00:48:53.340 But that's derailing to you because you know, nothing else of hardship, which is a good thing.

00:48:59.420 It's a good thing, but it's also going to make it up too.

00:49:02.480 That's the catch 22 in life, man.

00:49:04.460 And it's like, I get along the best with people that have had massive amounts of tragedy in

00:49:09.500 their life.

00:49:10.040 I've had a decent amount in mine and I get along with them because like, we just don't sweat

00:49:15.360 the small shit and we're always focusing on the positive and the environment we're in

00:49:20.000 and how do we better it.

00:49:21.040 But then at the same point, you don't want someone to have to go through all that terrible

00:49:25.260 stuff in their life to give them a better perspective.

00:49:27.800 So I don't, it's like when I say on some interviews, like, how do you get the unity

00:49:31.160 of September 12th without the tragedy of September 11th?

00:49:33.760 That is the question I think I'm going to search for, for my whole entire life.

00:49:37.760 Um, because you don't want anybody to like see their brother die or something, but then

00:49:42.700 the people that have gone through that have this really profound understanding of life

00:49:47.080 and what love really means.

00:49:49.100 And, uh, it's complicated because I don't know how you have one without the other.

00:49:53.200 Yeah.

00:49:53.220 I don't think you can.

00:49:54.060 I've heard somebody say, be humble or get humbled.

00:49:57.860 And at first when I heard be humble, I'm like, okay, be, be humble.

00:50:01.540 Like, you know, be meek, like don't, don't glow.

00:50:05.140 Like that's what I thought.

00:50:05.880 But actually I think the more that I think about that humility is about putting yourself in

00:50:10.600 challenging situations because when you do anything new for the first time or you realize

00:50:14.820 how pathetic you are and it's embarrassing, frankly, which is humility. 0.87

00:50:19.460 So you have to put yourselves in, in humble positions or it will be thrust upon you.

00:50:26.480 Like either you can do it to yourself and toughen yourself up or life will just do it.

00:50:33.280 And then you'll have to learn that the hard way.

00:50:35.120 Like I went through that.

00:50:36.320 I went through that in my marriage.

00:50:37.480 I've gone through that in multiple businesses.

00:50:39.120 I wasn't willing to seek out mentorship.

00:50:41.160 I wasn't willing to ask questions.

00:50:43.680 I wasn't willing to be assertive and to be receptive to other people's ideas.

00:50:48.860 And I got throttled because of it.

00:50:51.720 It isn't until I learned, okay, well, like maybe there's somebody who knows something

00:50:55.640 more than I do.

00:50:56.660 That's the beauty actually of this podcast is I get to talk with guys like you and so

00:51:00.180 many other incredible people who are doing awesome things is like, I get to learn just

00:51:04.500 as much from you guys as anybody who's listening to it.

00:51:07.020 Yeah, I could not agree more.

00:51:10.660 I, you know, sometimes you're going to end up being the smartest guy in the room.

00:51:14.000 It's just going to happen.

00:51:15.580 But I believe in always searching to be the dumbest guy in the room.

00:51:20.040 And, you know, it's why like I fought to be on multiple boards to include black rifles

00:51:24.380 and have to fight for it.

00:51:25.300 I'm an owner, but you get what I'm saying, right?

00:51:27.200 Because I'm surrounded by these dudes with like 30 years of amazing business acumen,

00:51:31.600 people that have just done like iconic stuff in the world of business that I don't know

00:51:35.580 fuck all about.

00:51:36.880 And it's literally like me going to business school, sitting there over the iterations

00:51:42.100 every single week through executive staff and through board members.

00:51:44.700 I'm like, I get the opportunity to learn from a dude that created, you know, a hundred million

00:51:49.500 dollar company out of nothing.

00:51:50.660 Like I better shut the fuck up and listen.

00:51:52.560 Yeah.

00:51:53.200 There's some, there's some lessons learned that they got that they can teach me.

00:51:56.400 And I think that's important.

00:51:57.620 And it's terrifying, right?

00:51:58.820 To be in that room because, um, inevitably someone's going to be like, Matt, what do

00:52:03.120 you think about, you know, uh, a negative cashflow that's impacting the EBITDA line?

00:52:06.920 And you're like, yeah, I don't yet purple, you know, true and you're going to get, you're

00:52:13.780 going to have that embarrassed moment, but that's how you learn to be like, well, actually,

00:52:16.440 can you explain that to me?

00:52:17.580 And then, yeah, there you go.

00:52:19.440 Which is, you know, that's funny.

00:52:20.300 Cause you say that like, and I've been in such, we all have where we make, make something

00:52:24.220 up.

00:52:24.420 Like I got to make something up.

00:52:25.740 You sound dumber when you make something up and, and undermine your credibility and

00:52:31.340 authority, any trust that you had.

00:52:33.700 Then if you would just say, actually, like, what do you mean by that?

00:52:37.020 That actually isn't going to make somebody think less of you.

00:52:41.000 No, I think it's the opposite.

00:52:44.220 Yes.

00:52:45.000 It's, it's always, it's, you, you, you've met those guys.

00:52:47.140 It's the constant bullshit that they're like, oh yeah, yeah, yeah, yeah, yeah.

00:52:49.800 We've done that.

00:52:50.440 We've done that.

00:52:51.020 But, but what I, and then it's like that instead of just going, I don't know.

00:52:54.220 I don't actually don't know what you're talking about, man.

00:52:56.100 Like what's wrong with that?

00:52:57.400 Right.

00:52:57.800 That's how you learn in life.

00:52:59.020 It's like, you can't, can't pick up a bow and expect to shoot it.

00:53:02.120 Like, let me go find John Dudley and be like, Hey bro, give me some lessons for like six

00:53:05.760 months.

00:53:06.620 Yeah, exactly.

00:53:07.460 You got to learn.

00:53:08.100 It's funny.

00:53:08.600 I was out with my, uh, my son.

00:53:10.500 I think we were playing, we were playing cat.

00:53:12.300 Oh no, I was throwing a batting practice.

00:53:13.840 This is what I was doing.

00:53:15.200 And he was doing something in a swing that wasn't right.

00:53:17.860 And I'm like, Hey, like, stop for a sec.

00:53:20.140 Here's what's going on.

00:53:21.300 Here's what you need to do.

00:53:22.160 Here's how you correct it.

00:53:22.940 And he's like, Oh no, no, I know.

00:53:24.060 I know.

00:53:24.340 I know.

00:53:24.900 So, uh, we don't ever say those two words in this house together.

00:53:29.240 I and no, because if you knew I would need to be coaching you right now.

00:53:33.600 So don't ever say, I know, say, Oh, okay.

00:53:36.940 Thank you.

00:53:37.740 Even if you think, you know, just say, thank you.

00:53:39.880 And try to apply what's being taught as long as it's from a credible source.

00:53:43.280 Well, yeah, I think even sometimes wrong information or different information can be, uh, a great

00:53:50.440 perspective.

00:53:50.960 It's just like the whole, there's a hundred ways to skin a cat, right?

00:53:53.620 Doesn't mean everyone's correct.

00:53:55.520 But sometimes if someone goes about things differently, it gives you a better perspective.

00:54:00.400 You might be like, wow, my way is actually way better than theirs.

00:54:03.400 Good to know.

00:54:04.480 I'm not going to do it that way.

00:54:05.500 Right.

00:54:05.700 So it's like, you have to, that's the thing with life.

00:54:07.780 I think education is so it's okay.

00:54:11.720 Right.

00:54:12.060 Going to formal education, but it experiences knowledge.

00:54:15.280 And, and I think experiencing life, experiencing different cultures and people, and you get this

00:54:20.340 profound understanding of like, okay, this is what I should be appreciative of.

00:54:24.580 And this is how I want to live my life.

00:54:26.060 Um, and you know, I think that's the problem a lot.

00:54:28.080 I don't know why I'm going to this tangent, but like a lot of the formal education systems,

00:54:31.260 you sit in a class, get told information and you're like, this is science.

00:54:35.700 And you're like, no, it's not.

00:54:37.140 We all live different lives.

00:54:38.180 Like the New Yorker in a high rise has a completely different life than me on my acreage in Texas.

00:54:43.580 It's just like, we can understand, but one way is not right.

00:54:47.860 Right.

00:54:48.120 They're just different.

00:54:49.320 Yeah.

00:54:49.740 I think, I mean, there's certain information that needs to be learned, right?

00:54:52.480 Like if you have a, a, somebody who's training to become a brain surgeon, like he would probably

00:54:56.540 need to know parts of the brain and where to make incisions and everything else.

00:54:59.700 But then there's a whole other dynamic of education, which is this, this understanding,

00:55:05.300 understanding perspectives and, and having different ideas and different goals and objectives.

00:55:10.980 And I think one of the hard things that I have with the formal education system and is

00:55:15.220 here, here's what you need to learn, which again is important in some context, but the

00:55:20.320 other side that I think is severely lacking is here is how you learn.

00:55:24.580 Here is the way to think with an open mind, to be receptive to new ideas and insights, to

00:55:30.920 figure some things out on your own.

00:55:33.280 So we need both the information and how to acquire the information.

00:55:36.840 We need to be successful.

00:55:39.000 That's a brilliant statement.

00:55:40.460 I absolutely love that.

00:55:41.380 It's, it's, it's interesting to think that we don't teach people how to think.

00:55:44.760 Right.

00:55:45.560 And, and understand that you're going to be wrong a lot in your life.

00:55:49.100 You're going to get misinformation.

00:55:50.000 You're gonna have experiences that influence you to think one way that a lot of that could

00:55:53.680 be wrong, but it's like learning to think and go, okay.

00:55:56.940 All right.

00:55:58.960 It's a tactical pause in life.

00:56:00.320 And I think more people just need to fucking hit that pause button.

00:56:03.440 Think for about five seconds and then go.

00:56:06.160 Like when your teacher in middle school said like, you know, think before you open your

00:56:09.440 mouth pretty much.

00:56:10.200 It's like, take that, take that tactical pause and develop your idea before you just go.

00:56:14.700 Yep.

00:56:15.660 Or, or think through it.

00:56:17.060 Like, you know, we have a lot of guys, even guys that are listening right now who will ask

00:56:20.900 questions in our Facebook group or here or wherever, right.

00:56:23.240 They'll ask questions.

00:56:23.980 It's like, you know, like, what have you already tried?

00:56:27.880 Like, what, what do you think?

00:56:29.960 Like, have you thought about the answer?

00:56:31.440 And like, what have you come up with?

00:56:32.680 Like, we don't need to be so quick.

00:56:34.140 And I think we should rush to mentors and, and gain that perspective.

00:56:37.320 But sometimes like we just need to figure shit out on our own.

00:56:40.240 Like, oh, you know what?

00:56:41.060 I've tried 10 different ways and none of them have worked.

00:56:43.120 And now that I've tried this, like, what do you think?

00:56:45.720 I think that's a better perspective than say, just teach me what to do.

00:56:48.340 Tell me what to do.

00:56:49.880 No, figure it out.

00:56:51.020 That's going to serve you way better down the road.

00:56:54.000 It'll be better now for somebody to tell you.

00:56:55.700 But in 10 years, it'll be better if you know how to figure it out on your own.

00:57:00.080 Yeah, that's completely fair.

00:57:01.440 And it's, it's more fun.

00:57:02.840 You know, that's true.

00:57:03.520 Good point.

00:57:03.980 That's, I think we miss that a lot in life.

00:57:05.560 Like life is about fun.

00:57:07.180 You know, it's, it's literally the road and the destination is death because you're born

00:57:11.420 terminal.

00:57:12.120 Guess what?

00:57:12.580 Everybody listening.

00:57:13.440 We're all going to fucking die.

00:57:14.720 Yeah.

00:57:15.120 You know, it's like, and, and no matter what you believe in, in the afterlife or whatever,

00:57:19.160 the reality of this circumstance of humanity on this planet, this is the one shot we get,

00:57:24.180 you know, mom's spaghetti, knees weak, arms are heavy.

00:57:26.620 It's the one opportunity to smile and to love and be compassionate.

00:57:30.320 And I think more people need that.

00:57:31.900 And obviously there's sometimes violence is needed for a bunch of, you know, people that

00:57:36.400 want to be chopping off heads and pedophiles.

00:57:39.780 But I mean, uh, I think you lead with love, right?

00:57:42.480 And then you also, you always have that, uh, that violence in your backpack and that tool

00:57:45.620 that you hopefully never have to use, but it's there.

00:57:47.720 Well, I think that's one thing I really appreciate about you guys, because like my tendency is

00:57:52.380 to take everything really seriously.

00:57:54.520 Like, I'm not going to joke about it.

00:57:55.820 I'm not going to have any fun or be light, like serious, serious, serious, serious.

00:57:58.440 Always so serious.

00:57:59.680 And I recognize that about myself.

00:58:01.320 And I see that in you guys is like, yeah, you can be serious when the situation calls for

00:58:05.720 it.

00:58:05.820 It doesn't mean you're dinking off, but you can be serious, but I like and appreciate

00:58:09.440 that you guys can have fun and make light of situations.

00:58:11.860 Cause I see that as being a gap in what I personally need to work on as well.

00:58:16.500 Yeah, I honestly laugh after is my favorite currency.

00:58:19.420 It is more important than money.

00:58:20.960 It is more important than any material shit thing I owned.

00:58:24.020 I would rather be in a 400 square foot square foot studio laughing every day than in a mansion

00:58:30.520 miserable.

00:58:31.540 And I think that's a perspective that I've really had to drill into my head.

00:58:34.440 That is like, what's most important to me?

00:58:36.000 Like spending time with friends and family that I love and just laughing my ass off.

00:58:40.420 Everything else is just like, you know, salt in the steak.

00:58:42.900 But if, as long as I have that and I'm healthy and I'm happy, it's, it's wonderful.

00:58:47.480 Yeah, that's cool, man.

00:58:48.500 I love that perspective.

00:58:49.660 All right, let's go back to some of these questions here and let me pull.

00:58:51.920 Let's go.

00:58:52.540 Let's do this.

00:58:53.560 We've got through a whole, like two so far on a roll.

00:58:58.060 Let's, I got one for you from your YouTube channel.

00:59:00.620 Okay.

00:59:00.920 Landon says, having a hard time getting up in the morning without work at all, especially

00:59:06.000 because where I live, it's cold and rainy every day.

00:59:09.320 It feels like there's not much to wake up to.

00:59:11.180 Any discipline tips?

00:59:14.300 You know, I, I've had this issue in the past and I'll tell you, it's hard for me to get

00:59:19.080 up when I don't already have my day planned out to some degree.

00:59:22.820 Like if I have nothing to do that day, I'm like, why, why the hell would I get up?

00:59:26.700 Like the bed's comfortable.

00:59:27.800 It's soft.

00:59:28.340 It's warm.

00:59:28.700 My wife's laying next to me.

00:59:29.980 I'm like, why would I get out of bed?

00:59:32.040 So for me planning my night out or my day, the night before has been really, really valuable

00:59:37.920 because then I wait, then, then when that alarm goes off, I'm like, I know I got to get

00:59:41.680 this stuff done.

00:59:42.760 And to go back to what you were saying earlier, like I'm passionate about it.

00:59:45.820 Like I knew you and I were going to have a podcast today.

00:59:48.240 I'm excited about that.

00:59:49.180 I'm getting out of bed.

00:59:49.760 Cause I'm getting ready.

00:59:50.740 My son and I, he wanted to go hunting.

00:59:52.520 We woke up at 5am this morning and I went in, I woke him up.

00:59:55.640 I didn't have a problem when my alarm went off.

00:59:57.840 Like no problem at all, because I was excited about like, I got to wake up my son.

01:00:02.260 We spent a couple hours out in the blind.

01:00:03.860 Like we had a good time out there.

01:00:06.000 So I think when you don't have anything to do, there isn't really a reason for you to

01:00:12.200 get up.

01:00:12.600 Why would you get up?

01:00:13.860 It's way better to stay in bed, have something to do, have something to look forward to.

01:00:17.960 And if you do, you're not going to hit the snooze button.

01:00:20.860 You're not, you're going to be excited about getting up and getting after it.

01:00:23.560 No, for sure.

01:00:25.000 I always look at it also.

01:00:25.960 Like, I don't want my future self to want to whoop my past self's ass.

01:00:28.820 And you know, I think if like, if I didn't wake up for two weeks to Matt in two weeks

01:00:32.940 to be like, man, I want to go back and beat the fuck out of past Matt because he was a

01:00:37.280 lazy little bitch. 1.00

01:00:39.140 And I mean, I'm insanely hard on myself with that stuff.

01:00:41.560 Cause I think it's good.

01:00:42.660 But, but also I think if you need motivation, it's hard to focus on like a big win.

01:00:48.600 Sometimes just focus on a small incremental win.

01:00:50.700 That could be as simple as like, I'm going to get right up and do the dishes in the sink

01:00:53.760 or, and then make the bed.

01:00:55.200 Boom, boom.

01:00:55.960 Two positive things.

01:00:56.800 I just cleaned.

01:00:58.100 And then you're like, you start getting that kind of confidence.

01:01:00.420 Like, all right, what if I, what if I, what if I went into the garage and swung that dusty

01:01:05.500 kettlebell, you know, a hundred times that felt kind of good.

01:01:08.160 Let's do it 200 times.

01:01:09.260 You start just getting these wins in life and then for me, it becomes an addiction of

01:01:12.920 like, how do I just be passionate about something?

01:01:16.060 And that can be the smallest, my, my new past, but those incremental wins one day, you're going

01:01:21.020 to wake up and you'd be like, Oh God, I have a six pack from that kettlebell.

01:01:23.660 And Oh shit.

01:01:24.700 Like I'm starting a business.

01:01:26.380 It that's, that's how you get there.

01:01:28.660 Yeah.

01:01:29.380 Yeah.

01:01:29.740 I think, um, we fall into the trap.

01:01:31.820 I know I do have having like these grand plans and objectives and goals, and I'm going to

01:01:37.340 smash everything and dominate the world.

01:01:39.640 And now look, that's good.

01:01:40.760 If that motivates you, that's good.

01:01:42.140 But I also think there's something to be said for maybe at times lowering the bar.

01:01:46.960 Like I have guys who are like, how do I start?

01:01:48.760 How do I get going?

01:01:50.260 Like, what do I pick to do in the morning?

01:01:51.820 Like pick the easiest thing.

01:01:53.940 Just pick the easiest thing.

01:01:55.360 Well, no, I should do the hardest thing first.

01:01:57.160 Yeah, maybe, or maybe you should just do the easiest thing.

01:02:00.140 So you start building up some momentum so that at two o'clock or five o'clock in the afternoon,

01:02:04.280 you finally work up to the hardest thing and you get it all done, but maybe you just need

01:02:08.100 some momentum and, and picking the easiest thing is sometimes the right way to go.

01:02:11.700 The path of least resistance.

01:02:13.820 Yeah.

01:02:14.700 Honestly, not a bad thing.

01:02:16.060 I mean, you're always going to have the days you're just like over whatever you're trying

01:02:19.560 to be passionate about, but you can still focus on something easier.

01:02:22.260 Like, all right, I'll just do that.

01:02:24.200 Cause I'm feeling, feeling down today.

01:02:27.540 Yeah.

01:02:28.380 Or, you know, even I was going to say, even just mixing it up, like, you know, some days I'm

01:02:33.140 going to work through and pound through emails or something I need to do that I don't want

01:02:36.040 to do.

01:02:36.320 And other days I'm like, you know, I feel like shit.

01:02:38.460 I was feeling like this the other day.

01:02:39.460 I was feeling like shit for no reason.

01:02:40.820 Just like feeling like shit.

01:02:42.040 I'm like, what am I going to do?

01:02:42.920 Like, I didn't want to work.

01:02:44.120 I didn't want to send emails.

01:02:45.100 I didn't want to do any edit, like nothing.

01:02:46.680 I didn't want to do nothing.

01:02:48.260 So I went outside and I went for a walk, like no pressure, no expectation.

01:02:53.140 Like, dude, I'm out.

01:02:54.320 And I went for a walk.

01:02:55.140 I came back feeling so much better and ready to go after an hour walk.

01:02:58.900 It was awesome.

01:03:00.420 That's weird.

01:03:00.920 We both went on walks the other day at Evan called me at like 630 and I went on like

01:03:04.760 a four mile walk because it was an hour plus conversation.

01:03:07.320 I was like, oh, should I just walk like four miles?

01:03:09.080 That was weird.

01:03:09.760 Do you do that when you're on the phone?

01:03:10.940 Do you do that a lot?

01:03:11.980 I'm starting to.

01:03:12.880 I never used to.

01:03:13.760 And I found I would just fidget around the house.

01:03:16.060 And now I'm like, might as well go for a walk.

01:03:18.000 And it's more because I live in the country.

01:03:19.860 So it's just I'm looking at axis and whitetail deer and all this cool forestry.

01:03:24.280 So it's kind of good to get out of this realm of prison that I live in for, you know, 15

01:03:29.860 hours a day in this office.

01:03:30.820 It's a great office, but yeah, sometimes you need the sunshine.

01:03:33.820 It's a little, little vitamin D.

01:03:35.040 You do.

01:03:35.860 You do.

01:03:36.520 Yeah.

01:03:36.700 I do the same thing.

01:03:37.500 If I get on a call, like we had, we have in our, in our brotherhood, it's called the

01:03:41.620 iron council.

01:03:42.120 We have about 25 team leaders and every quarter I do one-on-one calls with them.

01:03:46.700 And so I do like when I'm doing it, I do like, I would say six to 10 calls, like back to back.

01:03:54.240 And if I'm stuck in here in my office doing six to 10 calls, like I'm going to kill myself.

01:03:58.760 Like I can't deal with that.

01:04:00.240 So I go out and I'm out there for like two, three hours, just walking laps.

01:04:04.220 My field is, if I take the longest route of my field, it's exactly one mile.

01:04:08.860 And so I'll walk like five or six laps while I'm on these calls.

01:04:12.880 And it's like, I'm getting the calls done.

01:04:14.260 I feel energized.

01:04:15.040 I'm outside.

01:04:16.240 I'm walking around.

01:04:17.420 I'm getting the sunlight.

01:04:18.420 That's a good way to crush two things at once.

01:04:22.060 I love that, man.

01:04:23.080 It's, it's, it's something I hope people do more of just doing something different.

01:04:26.560 I'm kind of a weird hippie, uh, like a gun toting hippie.

01:04:29.640 But for instance, last night I finished work at probably like one 30 and I let the dogs out

01:04:34.800 and I was like, Oh my God, it's a full moon.

01:04:36.460 And this is no joke.

01:04:37.320 I laid for 45 minutes with no cell phones staring at the moon on the, on the grass.

01:04:42.880 Last night.

01:04:43.520 Really?

01:04:44.060 That was my night.

01:04:44.860 Yeah.

01:04:45.000 No, no shit.

01:04:45.600 And then I got up and went into bed after, but it was just like, awesome.

01:04:49.960 There was just the breeze.

01:04:51.700 There was no sounds.

01:04:52.760 My dogs are laying right next to me, cuddling on the grass.

01:04:55.360 And I was like, fuck life is good, man.

01:04:58.400 But like, it was such a good refresh moment.

01:04:59.840 Like coming in this morning, I was like, man, that just like reset me as a person for some

01:05:04.520 reason.

01:05:04.780 And I think you got to create those environments for you.

01:05:07.500 You can't be like, what do I do?

01:05:08.680 It's sometimes the simple is just staring at the moon.

01:05:11.880 And I know that sounds so fucking stupid, but it's the truth.

01:05:15.480 No, it's a good point.

01:05:16.980 Like I've got, I've got four kids.

01:05:18.800 And sometimes I look at my kids, like my youngest, cause he's wild.

01:05:22.540 Like I got more gray hairs from him than my other three combined already.

01:05:25.920 He's only four.

01:05:27.560 And like, I look at him and he does some weird things sometimes.

01:05:30.540 I'm like, why are you doing that?

01:05:32.640 And I'll ask him like, why are you doing that?

01:05:34.280 He's like, I don't know.

01:05:35.180 It feels good, you know, or whatever.

01:05:36.760 Right.

01:05:37.060 And I'm like, oh, maybe I'll try it.

01:05:38.920 So I try whatever he's doing.

01:05:39.980 I'm like, yeah, that is cool.

01:05:41.520 Actually.

01:05:41.840 I do kind of like that.

01:05:42.840 So I think there's like a lot to be said for looking at our kids or looking at, looking

01:05:47.540 at life innocently in a way and, and not worrying about like, oh, well, what's, what's somebody

01:05:53.240 going to think about me?

01:05:54.080 If I do this weird thing that my kid's doing or it doesn't matter.

01:05:57.380 Like just enjoy it.

01:05:59.100 Yeah.

01:05:59.580 That's a, it's a really interesting point you bring up because, uh, one of these executive

01:06:04.340 courses I went through, they were talking, they put an object up there and they were

01:06:08.380 like, how many things can you do with this object?

01:06:10.560 I came up with like 15 and you had like a minute to do it.

01:06:14.160 And they went into what an eight year old thought and the eight year old had like 40 or

01:06:20.060 something ridiculous.

01:06:20.780 And then you started thinking about the psychology and going, okay, I've developed so many constructs

01:06:26.120 over the years of what, you know, those toothpicks and a cup could have done.

01:06:30.140 But then the eight year old was like, you can make a Martian movie.

01:06:33.900 And you're like, what, what?

01:06:35.120 And it's, but it's so imaginative.

01:06:37.060 And I think as we don't lose that in our adulthood, we've just constructed so many boundaries

01:06:42.000 of how we should act in society.

01:06:44.000 You know, how, how we should do this because we might get judged.

01:06:46.980 And if it's a freeing thing to get out of that and go, maybe I'm going to twirl around

01:06:51.460 10 times with my kid.

01:06:52.980 And that's kind of fun.

01:06:54.160 Fuck.

01:06:54.420 If the neighbors look at me and think I'm weird, I'm having a blast.

01:06:56.720 It's just like the small risks in life that really, I think, add that the overall happiness.

01:07:01.480 Totally.

01:07:01.880 It's funny.

01:07:02.400 I don't know if I told you this, but I said, I've said this before when we moved here,

01:07:05.680 like we, we've, we'd been doing, my wife and I had been doing CrossFit for about five

01:07:09.600 years before we moved here and we moved here and there's no, there's no place to do CrossFit.

01:07:13.140 At least there wasn't when we moved here.

01:07:15.520 So we, we had tires and we had kettlebells and center mass bells and all kinds of stuff.

01:07:21.480 And we would just go outside in the yard and run sprints in our front yard and like lift

01:07:26.140 the tire up.

01:07:26.840 And I went down to the convenience store at one point and the lady there had informed

01:07:32.520 me that we have been dubbed the weird workout people because we're like out in the yard,

01:07:37.740 just working out.

01:07:38.660 Right.

01:07:39.260 I didn't think anything of it, but you know what?

01:07:40.700 I'm like, Hey, if that's like the worst that they think about us, then so be it.

01:07:46.740 Like I have, I have no problem being dubbed the weird workout people.

01:07:49.960 Cause I'm working out, I'm having a good time.

01:07:52.520 My wife and I are doing it together and we're in good shape.

01:07:55.920 So all is good.

01:07:57.800 Yeah.

01:07:58.180 As long as you remember, like negative jealousy is just a projection of their own insecurities.

01:08:02.680 That's what it is.

01:08:03.640 95% of the time.

01:08:04.820 And you know, people like, Oh, the weird workout guy.

01:08:06.620 Well, they're probably just jealous that they're too lazy to get off their ass and, you know,

01:08:09.860 swing a, swing a hammer.

01:08:11.140 So once you, once you realize that you're like, Oh God, like that doesn't matter.

01:08:15.380 You're just.

01:08:16.460 I mean, I even give them the benefit of the doubt.

01:08:18.400 Cause like if I was driving down the road and I saw people like holding one kettlebell

01:08:22.020 up here and one here, I'd be like, that's weird.

01:08:23.920 I'd say the same thing.

01:08:25.060 You know, I would make fun of you if I saw you for sure.

01:08:27.120 I'd be like, look at that weirdo.

01:08:28.560 Yeah, exactly.

01:08:29.560 Exactly.

01:08:29.880 So it's like, who cares?

01:08:31.920 Yeah.

01:08:32.280 Yeah.

01:08:32.900 All right.

01:08:33.260 Let's, uh, let's see if we got any more questions here.

01:08:35.640 I'm just trying to pick out some, some, some solid ones.

01:08:38.000 Here's a, here's actually an interesting one.

01:08:39.900 So Douglas Ede, I think, or aid is how he says his name.

01:08:42.880 It says, what instances would you stop following the law based on principle?

01:08:50.960 Oh, that's a question I've not thought of.

01:08:53.160 That's a really interesting question.

01:08:55.000 I'm sure that's based off of right now with some of the stuff happening.

01:08:57.580 I'm sure of it.

01:08:58.120 A lot of these are.

01:08:59.880 Um, yeah, yeah, that, that, that is a very loaded question.

01:09:04.180 I don't know if I have an articulated response to that off the top of my head, but I mean,

01:09:07.600 I think there's, yeah, please go.

01:09:09.500 Yeah.

01:09:09.780 So, well, if you look at, you look at our founding documents, right there, like we, as, as American

01:09:16.820 citizens have an opportunity, a right, and frankly, a moral obligation to stand up for

01:09:26.440 our freedoms, our God-given freedoms.

01:09:28.640 So any law or order that goes against that is in direct violation with the founding documents

01:09:39.060 of this country.

01:09:41.080 So yeah, you could take a great point.

01:09:43.060 Tim Kennedy had a great statement on one of our last podcasts.

01:09:46.080 I think it was something to the accord of, it's the difference between peaceful rule and dangerous

01:09:51.720 freedom.

01:09:52.740 And, you know, obviously who I am, I think most of us would always side on the side of dangerous

01:09:57.660 freedom.

01:09:58.060 Like we'd rather take risks and have what we have rather than some motherfucker in some 0.89

01:10:04.280 ivory tower telling me how I need to live my life, you know, and that, yeah, negative

01:10:09.220 ghostwriter.

01:10:10.200 Yeah.

01:10:10.380 I don't have like the definable thing of when I would be like, okay, let's go, but yeah,

01:10:13.940 it's hard to know.

01:10:14.680 But there's so many little nuances and little situations like, well, what, and then you can

01:10:18.520 play the, what about game, right?

01:10:19.620 Well, what about this?

01:10:20.400 And what about that?

01:10:21.100 Look, here's my thought.

01:10:22.640 If you're, if your rights, your God-given rights and your freedoms are being infridged

01:10:27.120 upon, then you have the, the moral obligation to stand up for your rights and for other people's

01:10:34.780 rights.

01:10:35.680 As simple as that.

01:10:36.860 And, and look, I know that isn't like a hardline stance on at this point, you do this thing,

01:10:43.020 but each of us are free to make that decision for ourselves.

01:10:46.880 Like where, at what point do you say enough's enough?

01:10:49.480 Like, that's where I draw the line.

01:10:51.680 You have to decide what that is.

01:10:53.980 Agreed.

01:10:54.360 And I think a part of that for me in any course of like, what do you, what, what's impacting

01:10:59.660 you with the government or life or America that you want to change?

01:11:02.980 It's hard to get to that end state and be like, well, time to, you don't want to get

01:11:05.980 to the point of like, well, guess I got to go fight a tyrannical government.

01:11:09.080 Like no one wants, no one wants to get to that point.

01:11:11.280 Where does it start?

01:11:12.200 It starts with culture and reading, hopefully a younger generation into understanding what freedom

01:11:18.760 and love is and all these things.

01:11:20.720 And then the change comes in is getting fucking corrupt politicians out, changing the way we

01:11:25.240 think on a lot of these things.

01:11:26.620 That that's how we can make change right now, right now, like getting involved at a municipal

01:11:31.720 level and making the change that you can, because if we just stay stagnant, you know,

01:11:37.800 nothing's going to change.

01:11:39.080 And, you know, I think all of us have kind of defined on what that looks like making change

01:11:43.320 in life and mine's a lot more involved in veteran advocacy and the veteran community

01:11:48.700 and all of that.

01:11:49.820 And I've put a lot of effort into that.

01:11:51.520 So it's like, I think all of us can just focus on how do we make our change in our life

01:11:54.640 for the things that we want and then outwork the people that want to go against us.

01:11:58.820 Yeah, no, for sure.

01:11:59.620 Out, out, out work them, out maneuver them, out rally them, like whatever we organizing people,

01:12:07.760 like whatever we can do to build community.

01:12:09.280 Like you guys are building a great community, like the Black Rifle Coffee community, right?

01:12:12.480 It's not just the company, it's the community, it's the, it's the camaraderie that you've

01:12:15.940 built and you've built a movement.

01:12:17.580 And that's, what's beautiful about the time that we live in right now is like, we have

01:12:21.120 an opportunity to connect with people unlike we've ever been able to connect in the history

01:12:24.980 of the world to build communities around some of the weirdest things.

01:12:29.440 I mean, whatever, whatever your weird thing is that you do, and we all do weird things.

01:12:32.760 There's like millions of other people who do that same weird thing that would love to

01:12:36.480 like band with you and talk about that weird shit together. 0.76

01:12:39.500 And, and that's, what's so powerful.

01:12:40.940 I was talking with my son, um, cause we went and got a drink today after we, we, we got

01:12:45.520 done hunting and, uh, I said, Hey, so have you given much thought to like, what you want

01:12:50.520 to do when you get older?

01:12:51.820 And he's like, I don't know.

01:12:53.520 He's like a professional hunter.

01:12:55.140 Is that even a thing?

01:12:56.020 I'm like, hell yeah, that's a thing.

01:12:57.800 Like, yeah, that's a thing.

01:12:58.840 Like, and we started talking about Dudley.

01:13:00.340 You mentioned him earlier and Cam Haynes and guides.

01:13:03.160 And he's like, Oh, I didn't know you could do that.

01:13:04.760 I'm like, dude, you could do anything, whatever you want to do.

01:13:07.240 We can figure out a way to use the internet and rally people together and get people excited

01:13:11.820 and entertain them and educate them.

01:13:13.380 He's like, that's awesome.

01:13:14.580 And like the wheel started turning.

01:13:16.100 It was really cool.

01:13:17.160 That's phenomenal.

01:13:18.460 He's like, wait, you can do what?

01:13:20.360 Yeah.

01:13:20.900 Yeah.

01:13:21.120 He was blown away.

01:13:22.160 Son, you can even be a professional gamer and make millions of dollars now.

01:13:26.000 Isn't that wild?

01:13:27.020 That's crazy, man.

01:13:28.200 It's crazy.

01:13:29.600 It's amazing.

01:13:30.700 I've been doing some of that Twitch streaming stuff and it's crazy.

01:13:33.060 I've been doing a lot of research on e-sports is what they call it.

01:13:35.760 And man, some of the tournaments, I think League of Legends was watched more than the

01:13:39.340 Super Bowl.

01:13:40.120 So it's going to be interesting.

01:13:41.480 Yeah.

01:13:41.800 It's going to be interesting to see how much of this e-sports thing is taking control.

01:13:47.320 And I know a lot of people discredit it, but at the end of the day, you're watching

01:13:49.980 competition and it's entertainment based.

01:13:53.560 So it's like, at first it was a hard concept to grasp.

01:13:56.560 Why would you watch someone play video games?

01:13:58.400 And then I watched a couple people talk about it and I'm like, okay, it's the same reason

01:14:03.160 why you'd watch Tom Brady throw a football is because the dude's, you know, world-class.

01:14:07.520 He's talented, right?

01:14:08.460 Yeah.

01:14:08.600 He's mastered a craft and you're interested in how he's done that.

01:14:11.760 He may deflate his balls onto the field and into supermodels, but we won't talk about

01:14:16.660 that.

01:14:18.880 Yes.

01:14:19.420 Yeah.

01:14:19.740 We won't talk about that.

01:14:21.160 We won't talk about that.

01:14:23.360 No, I think, I think that's right.

01:14:24.860 Look, I'm not, I'm not into gaming.

01:14:26.540 I've never been into it at all.

01:14:28.640 Like video game console.

01:14:30.600 I don't have, but I mean, I could see them.

01:14:32.520 Yeah.

01:14:32.680 I could see it.

01:14:33.280 I could see how it'd be, how it'd be valuable or fun or entertaining.

01:14:36.220 Yeah.

01:14:37.260 Well, yeah.

01:14:37.660 I mean, we're, we're more like outdoorsy people.

01:14:39.520 I used to be a nerd, but there are people that just like love video games.

01:14:42.320 They love the technical side of it and all of that.

01:14:44.160 And that's one of those things.

01:14:45.060 It's like, you can't, you don't need to discredit it because you don't understand it.

01:14:47.840 And I, um, I think that that's a good lesson in life all the time.

01:14:51.680 What were you saying about, uh, you were saying Twitch.

01:14:54.060 I don't know what that is.

01:14:54.880 Twitch.

01:14:55.180 What is that?

01:14:56.540 Twitch is a online streaming service.

01:14:58.920 And so essentially it's like, you'll have this camera setup of mine.

01:15:03.840 Oh, an overlaid on your gameplay.

01:15:05.960 And then people can like subscribe to your channel or follow you.

01:15:09.080 And then if they subscribe, it's like a little bit of money, but they get like emotes and

01:15:13.300 all these perks on the channel.

01:15:14.760 And it's, it's very community building.

01:15:16.560 Oh, interesting.

01:15:17.120 And it's all, it's all revolving around gaming though.

01:15:19.980 I mean, a lot of people do cooking shows.

01:15:22.040 Like I have a buddy donut operator.

01:15:23.560 He does a cooking show and like thousands of people watch that.

01:15:26.140 And it's just, I mean, yeah, it's just kind of funny.

01:15:28.340 Cause it's like somebody you like, like, and look up to.

01:15:30.420 And he's sitting there with his girlfriend cooking, making pickles and drinking the beer.

01:15:34.940 And it's, I think it's more, it's almost like a live feed, I guess, exactly what it is.

01:15:39.240 And then you can do anything during that live feed, whether it's, that's interesting range or games.

01:15:45.320 I'll have to check it out.

01:15:46.100 I'm not, I'm not familiar with it.

01:15:47.360 I'm not, I'm not, not cut up on all the lingo, but, uh, have to check that one out.

01:15:51.880 All right.

01:15:52.240 Let me see if there's anything else here.

01:15:54.740 And then you can get a, we'll get you a fancy board.

01:15:56.700 So when you talk, it comes in like a radio voice.

01:15:58.560 Hey, I like that, man.

01:16:00.540 What other, what other, uh, what other things do you have on there?

01:16:04.280 Other voices?

01:16:05.520 I should have used this when I cuss so much, you know, it's my, my, my standard bleeper mother.

01:16:10.460 I need that.

01:16:11.260 What is that?

01:16:11.660 Is that just like an app that you're using or what?

01:16:13.980 Uh, no, it's a goal.

01:16:15.540 LXR.

01:16:16.000 So I managed all my soundboard here so I can play music when I stream.

01:16:19.180 Oh, that's the soundboard.

01:16:20.060 Okay.

01:16:20.740 Yeah.

01:16:20.920 That's the soundboard.

01:16:21.580 I actually do need to talk with you about that because I've got, um, I can't say too

01:16:27.360 much, but there might be a show that I'm doing and it'd be good to have some of that stuff

01:16:32.860 so I can work that into the show.

01:16:35.300 Yeah.

01:16:36.020 Let me know.

01:16:36.940 I'll, I'll give you all the tech tech stuff.

01:16:39.500 All right.

01:16:39.940 So Greg Walker says, will you get the vaccine?

01:16:44.860 You, you, you being in the military, you need absolutely no more vaccines.

01:16:50.480 Like you're immune to everything at this point.

01:16:52.360 I bet.

01:16:53.820 Yeah.

01:16:54.220 Whiskey in the military, make you immune to almost everything. 0.97

01:16:56.720 That's true, man.

01:16:57.900 I remember that, uh, the smallpox shot.

01:17:01.380 Oh, that was, that's a brutal one.

01:17:04.160 Remember they jab you in the arm, they jab you and they like with that needle. 0.78

01:17:07.340 Did you got it right?

01:17:08.340 Did you get the smallpox?

01:17:09.080 Yeah.

01:17:09.480 And then they like, once it's in your skin, they like stirred around in there.

01:17:13.220 And then that whole like stuff got all pussy and all your lymph nodes got swollen. 0.99

01:17:17.840 That one was brutal, man.

01:17:20.040 Brutal.

01:17:20.480 Yeah.

01:17:20.620 I think that was like basic, right?

01:17:21.800 When you walk through that line, you get like four shots in each arm and then they stick

01:17:25.560 the penicillin in your ass. 0.98

01:17:26.640 They're like, whatever's in your body, we're killing it guys.

01:17:28.820 It's done.

01:17:29.160 It's over.

01:17:30.680 And it's funny because it's like a, like a conveyor belt.

01:17:34.360 And it's this, this, this, I remember it was a woman who did it and she's like, okay,

01:17:38.740 drop your pants or whatever you drop them.

01:17:40.360 And she's like, whack. 0.99

01:17:41.640 And it wasn't like you go into the doctor and they, you know, like they pinch your arm

01:17:45.520 and they put it in there.

01:17:46.400 She just like fisted that thing and just come right in your ass, man. 1.00

01:17:50.860 That's why I, I, I, the military made me not like needles.

01:17:53.920 I never had a problem getting shot before because it was like, okay, right.

01:17:57.060 You know, nice and smooth.

01:17:58.200 And then giving blood so much and having people fish for my veins and popping veins and bleeding

01:18:03.600 out and bruising.

01:18:04.420 And yeah, same thing with the shots.

01:18:06.360 Like they, they're doing probably 400 of those a day.

01:18:09.320 Like they don't give a shit.

01:18:10.840 They shove it in there and you're like, Oh God, Oh God.

01:18:14.360 It's sore for a fucking week, man.

01:18:16.580 The worst thing I saw, and this wasn't in the military is actually my wife. 0.95

01:18:20.840 When she went into labor, the first pregnancy, she, she did the three natural, but the first 0.98

01:18:25.920 one she did with an epidural and no joke, man, that doctor came with that epidural needle 1.00

01:18:31.640 and it's a big old needle.

01:18:33.200 Okay.

01:18:33.540 And she had, or he had her sit over the bench, like kind of hunch over, like round her back

01:18:38.680 a little, cause what they do is they stick that needle, uh, through the, like the sack

01:18:43.980 and the vertebrae is kind of the way I understand it.

01:18:46.420 So he puts it in there like this and he's like, Oh, I'm having a hard time.

01:18:50.500 And he's going like this and it's like bending in her back.

01:18:54.480 And I'm like, I could feel myself getting lightheaded.

01:18:57.280 And the nurse that was watching was like, sir, sir. 0.69

01:19:00.520 And she starts yelling at me. 0.69

01:19:01.440 She's like, you need to sit down.

01:19:02.600 And then my wife's pissed at me. 1.00

01:19:03.940 Cause I'm about to pass out while she's getting the epidural.

01:19:06.820 Yeah.

01:19:07.160 I was done after that, man.

01:19:08.580 It's like, you pussy. 1.00

01:19:09.780 I got to get birth and get an epidural.

01:19:11.940 And you're like, I got, I'm a man.

01:19:13.380 I can't watch this.

01:19:14.540 I can't watch this.

01:19:18.480 All right, brother.

01:19:19.260 Well, let's wind things down today, man.

01:19:20.740 I really appreciate the conversation.

01:19:22.360 Every time we talk, we have a good time.

01:19:24.000 And man, I learn a lot.

01:19:25.100 And I know the guys are going to get some value from this as well.

01:19:27.180 So appreciate you joining us.

01:19:31.040 Oh, anytime, man.

01:19:32.320 I think we should, if you want to repost this or something, we'll get you on Free Range

01:19:37.140 America in our podcast.

01:19:38.620 Unfortunately, Evan had to take off, but we wanted to do that at the office.

01:19:42.200 So maybe in the next couple of weeks, we'll get you on our show and promote everything

01:19:47.280 you got going.

01:19:48.160 Yeah, let's do it, man.

01:19:48.900 I'd be honored.

01:19:49.520 I'd love to do that.

01:19:50.240 Like I said, every time we get together, we have a good call and a good conversation.

01:19:53.520 So let's get after it.

01:19:55.180 Awesome, brother.

01:19:55.860 We'll appreciate you so much.

01:19:57.220 All right, man.

01:19:57.640 We'll talk soon.

01:19:59.660 Gentlemen, there you go.

01:20:00.400 My conversation with Matt Best.

01:20:02.260 I hope you enjoyed it.

01:20:03.000 Like I said, a little bit more casual maybe than I've done in the past, but I am really

01:20:06.600 trying to be a little bit more casual in my podcast.

01:20:09.340 Not that I'm not prepared to have the conversations, but I really want to make these something that

01:20:14.160 sounds more conversational rather than more of an interview.

01:20:17.860 So let me know if you have some feedback and insights and ideas and, you know, whatever,

01:20:24.740 just let me know what you think of the podcast and our conversations.

01:20:27.260 And on that note, please let others know too.

01:20:29.380 All right.

01:20:29.820 Leave us a rating and a review text, you know, share the show, text it to somebody, jump on

01:20:35.800 YouTube, subscribe there, Instagram, Facebook, wherever you're doing the social media thing,

01:20:39.160 you'll find us there.

01:20:40.300 And let Matt know to jump on to his Instagram page, Twitter, wherever he is.

01:20:44.860 And, uh, and let him know what you thought about his conversation here.

01:20:47.860 Cause obviously to me, anyways, it's obvious that he had a lot of valuable and good information

01:20:51.820 to share.

01:20:52.200 And I think a lot of you probably would feel the same, but, uh, unless you share it with

01:20:56.140 Matt and share it with myself, we just won't know.

01:20:57.960 And we want to know that this stuff is serving you well.

01:21:00.120 So connect with us on the socials, let us know you, what you think about the show and

01:21:04.660 share it with other people.

01:21:05.920 And also the other two things that I had mentioned in today's podcast was the warrior

01:21:10.780 poet society, exclusive order of man show.

01:21:13.560 We can, which can be checked out at, uh, order of man.com slash WPSN.

01:21:18.180 And then also the iron council, which can be checked out at order of man.com slash iron

01:21:23.660 council.

01:21:24.820 All right, guys, that's all I've got.

01:21:26.520 I know we've ramped up a production on the podcast over the past several weeks.

01:21:30.520 Uh, we probably are going to go back to one show here soon, but, uh, just want to get

01:21:35.340 you as much content as I can.

01:21:37.280 I hope it's not overwhelming, but man, we've just had some incredible, incredible men join

01:21:41.480 us.

01:21:41.740 And I want to get this information to you as quickly as possible.

01:21:44.680 So again, leave us a rating and review.

01:21:46.320 Let us know what you thought about the show, but most, most importantly, just go out there

01:21:50.000 and do the work.

01:21:50.700 All right.

01:21:51.460 You've, you've been hearing from me for five years.

01:21:53.060 You've heard from our guests for five years.

01:21:54.840 Just go out, put this stuff into practice.

01:21:57.340 The world needs it.

01:21:58.440 All right.

01:21:58.700 Your community needs it.

01:21:59.860 Your, your neighborhood needs it.

01:22:01.780 Your family needs it.

01:22:02.960 The, the young boys and the young girls in your lives need it.

01:22:06.820 So put it into practice.

01:22:08.780 A lot of you guys are keep doing it.

01:22:10.300 It's inspiring to me and I'm honored to be standing in this battle with you.

01:22:13.700 All right, guys, we'll be back tomorrow for the Friday field notes, but until then go out

01:22:17.880 there, take action and become the man you are meant to be.

01:22:21.300 Thank you for listening to the order of man podcast.

01:22:24.100 You're ready to take charge of your life and be more of the man you were meant to be.

01:22:27.880 We invite you to join the order and order of man.com.

01:22:31.940 Thank you.

01:22:33.280 Thank you.

01:22:34.860 We'll be right back.

01:22:36.080 We'll be right back.

Order of Man - June 04, 2020

MAT BEST ｜ Forging Your Own Path

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