MICHAEL HYATT | Success Starts with Your Thinking
Episode Stats
Length
1 hour and 5 minutes
Words per Minute
193.20824
Summary
Michael Hyatt is a New York Times bestselling author, keynote speaker, speaker, and keynote speaker. He has been featured in the Inc. 5000 list of fastest growing companies for three years in a row, and in 2020, he was named to Inc.'s Best Dividend Companies of the Decade list. He has scaled multiple companies, including a publishing company that had over 700 employees, and his own company, Full Focus, has grown over 60% over the past four years.
Transcript
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Our mind is the most powerful thing we can control, and yet if you're anything like me,
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you don't spend nearly enough time training the mind to produce the results that you desire.
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In fact, if things don't seem to be working well in my life, I tend to be a man who just
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goes even harder, hoping I can drive right through the problems that I'm dealing with.
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Instead, my guest today, Michael Hyatt, makes the case that the stories and narratives,
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often even subconscious, in our minds actually dictate much of the results that we experience.
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So today, we dive deep into how to retrain the mind to draft stories that serve us rather
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than hurt us, the value of listening to what he calls the narrator of your life, why we
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should all really listen to the language that we're using, how to interrogate the stories
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of your life, and create a new fundamental sense of identity.
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You live life to the fullest, embrace your fears, and boldly chart your own path.
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When life knocks you down, you get back up one more time, every time.
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You are not easily deterred or defeated, rugged, resilient, strong.
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At the end of the day, and after all is said and done, you can call yourself a man.
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I am the host and also the founder of the Order of Man podcast and global movement.
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It's amazing to me how much we've been growing over the past several years, which is not necessarily
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a testament to what I've been doing, but a testament to the fact that you guys are tuning
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And also very importantly, that you're sharing it with other people.
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I really believe that if we have tools and resources and information that has helped us,
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then as men who want to be protectors and providers and want to lead as men, we have
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an obligation, a responsibility to share what we have available, what resources we have at
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our disposal with other people so they can thrive as well.
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I do appreciate those of you who share the podcast, and if you haven't, I would ask humbly
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that you leave a rating and review, take a screenshot, post it up on the socials, tag
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me, tag my guests, send a text to somebody, just copy the link for this podcast, wherever
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you're listening, send a text to somebody, multiple, multiple ways to share.
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I am deeply appreciative of those shares and also you're serving a fellow brother, which is
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Now, if you're new, we're interviewing incredible men.
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I've got Michael Hyatt on today, repeat guest and New York Times bestselling author, but
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I've had other men, guys like Jocko, David Goggins, Ben Shapiro, Terry Crews, Tim Tebow,
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Matthew McConaughey, the lineup of probably at this point, over 500 men that we've had on
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And again, a testament to the fact that you're tuning in and getting value from what we're
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So I'm going to introduce you to Michael in just a minute.
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Before I do, I just want to mention that in our Order of Man store, we've been selling
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a lot of battle planners lately, and that's because it's January.
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Everybody's thinking about their New Year's goals and resolutions as we should all throughout
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But if you're trying to get on the wagon right now and get things planned out, go to store.orderofman.com.
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We also have the black leather battle planner, and you can pick up a copy.
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And when you do, you're also going to see in the booklet itself, the planning tool itself,
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a link to a video that's going to explain exactly how to use it.
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He is the founder of his organization, Full Focus, and he has scaled multiple companies
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over the years, including a $250 million publishing company that had over 700 employees.
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And his own goal achievement company that has grown over 60% year over year over year
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Under his leadership, Full Focus has been featured in the Inc. 5000 list of fastest growing companies
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And in 2020, the company was named to Inc.'s best workplaces list.
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He's also the author of several New York Times bestselling lists and the Wall Street Journal
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and USA Today, including Platform, Living Forward, Your Best Year Ever, Free to Focus,
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The Vision-Driven Leader, Win at Work and Succeed at Life.
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And I'm sure that his newest book is going to hit New York Times as well.
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So this is a very qualified man to talk about the mindset, to talk about success, and to talk
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It's actually been three years since we had our initial discussion, which is wild to
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Other than you've got, obviously, a new book, but I'm sure you've got a lot of other things
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Well, you know, we had this thing called a pandemic.
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It didn't really change our business model other than we went remote on some of our live events
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So yeah, we're glad to be on what I think is the other side of it.
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I mean, I think people are waking up to some realizations.
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And, you know, when you talk about going remote on some live things, obviously, we've
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done a lot of that too over the past several years.
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Our organization was set up to do that a lot to begin with.
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So the pandemic didn't, I don't usually say the pandemic, I usually say the response to
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the pandemic didn't really impact as much as maybe other organizations.
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But have you found that to be eye-opening the way that you viewed your business in the
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past and how efficient things are now, knowing that we can be so productive online?
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I think, you know, as an entrepreneur, you kind of change the way that you look at, quote,
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I heard Jocko Wheeling speak last week, and he said as a Navy SEAL, when the guys would bring
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him some insurmountable problem or something that they were dealing with in combat, his
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first response, he just got to this point where he always said, good, because he knew
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that that was an opportunity to develop capabilities that they didn't have.
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That's, and Jocko is a friend of mine, and he said that to me, in fact, as I've brought
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up issues to him, and it's so true, and we know it's true, and yet in the midst of challenge,
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And I think that's where your book comes in handy in the message of minding your mindset
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and making sure that what you're thinking and the stories that you're crafting in your
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head are actually the ones that are serving you.
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Because I think the story that we tell ourselves is going to have a demonstrable impact on the
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And if we're not thinking in a way that's empowering or in a way that enables us to get breakthroughs,
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then those things can destroy us or certainly inhibit our growth.
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And I think that's why the key to better results is not more action, not smarter action.
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It's actually the thinking that creates the action.
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So we've got to go upstream from the results to the actions to the thinking.
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And you've proven that you're right through your research as you laid out this book.
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Most of the people who are listening to my podcast and listening to your messaging, I'm
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And I don't want to say that thinking strategically, talking about the stories is a waste of time.
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But I think somewhere, one of the stories that I actually do tell myself is, hey, if it's
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And it's hard for me to step away and like start thinking about thinking.
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And that's the first part of the book, Mind Your Mindset, is how to identify the story.
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And even in the absence of a story, we make stuff up to try to explain the facts that
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So this was back during the Great Recession, about 2009, August of 2009, I had an executive
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She would fly in and be with me for one full day a month.
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And I laughingly look back on it and say it was about 75% to 80% psychotherapy and the
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I was running a public company at the time, Thomas Nelson Publishers.
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And so she said to me, she said, hey, how did last month, meaning July, how did it turn
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I said, well, we were about 10% short on the top line and we lost money on the bottom
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And she said, wow, I'm surprised because when I was here a month ago, you were so confident
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not only that you were going to hit the budget, but you're going to beat it.
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And I said, well, we're in the midst of a great recession.
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You know, the economy is upside down and that's had an impact on consumer confidence.
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In addition to that, and this was a book publishing business, I said, we're in the midst of this
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huge digital transformation where people are moving from print books to digital books to
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And we're not sure what that's going to mean, how it's going to affect our margins.
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Everybody's a little bit uncertain right now, and that's had a measurable impact on our
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Third, we're trying to figure out how to use social media to sell our books because the
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traditional marketing that we used to do isn't working quite in the same way.
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So we're kind of caught here where we can't figure it out.
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And then she said this, she asked me this question.
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She said, what was it about your leadership that led to these results?
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And in fact, I got a little bit defensive and I said, Eileen, I just got done explaining
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And the problem is the recession, the transition from physical to digital and the whole landscape
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And then she finally said to me, she said, okay, let me ask it another way.
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If you could go back 30 to 45 days, would you have led differently than you did lead?
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What would you have done differently knowing what you know now?
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And I said, oh, well, I would have met with the sales guys in a stand-up meeting every
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day to make sure that we were tracking towards the number we were trying to hit.
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I said, I would have gone on that sales call to Walmart because I don't feel like we loaded
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And I felt like if I had been there, I could have made a difference.
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And then she said, okay, so what you're telling me, it was about your leadership.
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But here's the thing, Ryan, I was thinking the problem was out there because of this story
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that I had created that essentially exonerated me.
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And I had the problem out there instead of in here in my thinking.
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Once she got done with me, I realized that it was my fault.
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It was much more comfortable to blame something else, particularly something that was so outside
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But once I accepted responsibility for my leadership, I realized, oh, well, I can change my thinking.
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I'm not just this, you know, cork floating downstream, but I've actually got agency.
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So in the story that you just shared, which is obviously powerful lessons, you explained
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And I think that's where the hangup is, is you're not, you didn't lie to yourself, but
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Those are the things that you said are unequivocally true.
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And, and yet it doesn't serve us, even though that's a true story, or maybe it's, maybe it's
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Well, I would say it this way, and we get into this in the book in, in great detail, but we
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have to separate what happened from the meaning that we assign to what happened.
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Was there a measurable impact on consumer confidence?
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In fact, I quoted the numbers to Eileen and I quoted them to my board of directors a few
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Was there a measurable impact for marketing and all these things?
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I mean, you could build, you know, a millennial Falcon full size out of Legos, or you could
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I mean, same building blocks, completely different results.
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And so I had created a story out of those same, that same fact set that said, it wasn't my
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I'm the victim and just being harsh, but I was the victim in the story.
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All these things are outside of my control and I was being acted upon, or I could knit
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together this story that basically said, yeah, those exist.
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But in any kind of economy where there's a lot of churn and a lot of upheaval, there are
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winners and losers, and I'm going to be a winner.
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And I need to take control of what I can take control of.
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So I have a friend, Dan, who grew up Mennonite.
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And as an adult, he said, you know, and he's a speaker and he said, so here's the story.
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He said, I grew up in this very religiously oppressive environment.
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We weren't allowed to go really outside the community.
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All my friends were within the community and it was just boring.
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And I didn't feel equipped to really meet the challenges of life because I was ensconced
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Or I grew up in this amazing, tight-knit community where my parents spent an enormous
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We would play board games in the evenings or have these amazing conversations.
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You know, we knew our neighbors and it was an amazing community.
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And I feel like that really equipped me to be the person I've become today.
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It reminds me of the anecdote of the, and I've heard different versions, but the two
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brothers, you know, one is an alcoholic and a drug addict and a criminal and has had a
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And the other one's successful and he's got a beautiful family and he's wealthy.
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And somebody asked one brother, how have you done this?
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And he says, well, my dad was an alcoholic and abusive and all of these things.
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And they asked the brother, the other brother and the brother said, well, my dad was abusive
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So what type of litmus test do you run your narratives and your stories through to determine
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Because I think we have a human beings in general have a very good ability to trick ourselves
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into believing the stories that we tell ourselves, whether they are accurate or not.
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So what, what series of tests or questions do you run yourself through to make sure that
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you're telling yourself the right story to produce the right result?
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Well, I think for a lot of people, it's, it's a big step to get to the point where they are
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aware that there's a story that's running things behind the scenes.
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And so I think whenever you're frustrated, whenever you're angry, whenever you're not getting
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the results in your business or your personal life, it's important to just stop, push the pause
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button and say, wait a second, what is the story that I'm telling to myself right now?
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And, and, you know, we're making that up in, in real time to explain the facts of our existence.
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And we have to ask ourselves the question, is there another way to tell that story?
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And that's the second part of the book, Mind Your Mindset is to interrogate the story.
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So identifying that there is a story and realizing that inside of our head lives this narrator.
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And the narrator sounds suspiciously like us, same voice, everything.
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We just think it's our thinking, but it's, it's, it's like somebody's living inside of
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And, and much like if you were to watch a football game and there's, you know, the color commentators
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that are telling you what's happening on the field.
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Those are the, that's the facts, but they're telling you what it means, you know, if they
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don't begin to, to pick up the pace and really, you know, complete this drive, the team's going
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to fall behind and there's probably no way they can recover.
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You know, somebody's telling you a story and that person we call the narrator.
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And, and one of the most helpful exercises you can do is just write down on a sheet of paper.
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So back in 1992, I'd had a business for about five years.
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And we said, if we could just get into a distribution relationship with a larger publishing
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company where they had a bigger sales team, we could really exponentially increase our sales.
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I mean, if we could do what we've done with three salespeople, what would happen if we got
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So we signed a contract with a distributor and that distributor never came close to what
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we were doing as a small, highly focused company.
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And so that put us in a situation where we began to experience for the first time, negative cashflow.
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That same company lent us money in order to meet our financial obligations, believing that they were going to catch up.
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And it was kind of like a sales advance and we'd make the money back.
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Long story short, we essentially went bankrupt.
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Well, then about two years later, a friend of mine hearing that story said to me, he said, you know, you're not very good with money.
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Well, I kind of just took that as the truth and I adopted his opinion based on a story that I told him and very little evidence.
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So I spent the next 10 years proving that, that I wasn't very good with money because that was the story that I believed that it wasn't until I began to interrogate.
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Well, first of all, become aware of that story and say, wait a second, that's a story in my head.
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Have there been times where I've made good financial decisions?
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Why do I only focus on the things that I've screwed up?
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It made me nervous about anything related to financial stuff.
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And it wasn't until I interrogated the story and said, okay, look, I can learn about money.
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You know, I'm, I'm the people that do this well are not any smarter than I am.
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They've just applied themselves to learn about money and that empowered me.
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I'm thinking about it when you were talking about commentators with sports, you know, there's certain commentators that we naturally gravitate to, or we like more than others.
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And I'm thinking about this narrative narrator that we have in our heads.
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And I, and I think more often than not, I like the narrator that excuses away my behavior.
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I don't like the narrator that says, no, this is your fault.
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I was having a, a, I won't say heated, but a, a tense conversation with my wife this morning.
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And she had brought some things to my attention and I immediately went into defense mode, immediately went into defense mode.
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And within a matter of, I would say 10 to 20 seconds, fortunately, I realized what I was doing and stopped and said, you know what?
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It is accurate and turned from the defensive narrator to the, okay, you're right.
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What can I now do to improve my behavior or the situation moving forward?
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More often than not, it doesn't, but fortunately in this instant, it worked out well.
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So yeah, and it's, I mean, the real challenge is to be able to take the moment in real time and stop reacting, ask yourself the question, what's really going on here?
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And then begin to proactively do the right thing.
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You know, it takes, it takes some work and we give you some hooks in the book to do that.
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But another story, uh, I've taken really good care of myself in terms of nutrition, in terms of eating, in terms of fitness and all that.
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I've had a trainer for over a decade, a nutritionist.
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So I, I'll consider that a mild heart attack, but, uh, and there was,
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no damage, but when they got in there and they started examining, you know, they did an angiogram
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and they said, buddy, you're about 90% blocked in one artery.
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When they first saw me, they said, you look so healthy.
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Probably the most you're going to need a stint, but probably not even that.
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What I didn't realize at the time was like 67% of men who have a first time heart attack
00:23:41.620
Yes, I could have if I had known what I know now, because precision medicine makes it possible
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to turn on and off genes, but I didn't know that at the time.
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And so I had some calcium buildup that I didn't, didn't know about.
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So anyway, fast forward, uh, after you have cardiac surgery, they put you into cardiac rehab
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so that you can begin to exercise again, but so that you're monitored and, and you don't
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I'm sitting around with seven of the people that are in cardiac rehab.
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And the nurse says to us, she says, what is your heart attack mean to you?
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Well, first of all, that is a great question because there's the fact of the heart attack,
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And then there's the, there's what we assign as the meaning of the heart attack.
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So the guy directly across from me, he says to me, and he was a little bit older than I
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He said, well, I'll tell you what it means for me.
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Um, my life's pretty much over, you know, from this person, from this point forward, it's
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And so I had a doctor in Los Angeles that I deal with through zoom.
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I've been dealing with it for a couple of years.
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He calls me in the hospital and he says to me, he said, look, I know your, your medical
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profile inside and out because I'm one of your doctors.
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And he said, there's really nothing else you could have done, but he said, I want you to,
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You've got the rest of your life in front of you and you have never been in better shape
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You've got better blood flow than you've ever had.
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And he said, you're going to go above and beyond what you were doing before, because
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he said, you're going to even be more motivated now.
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So like he was giving me a completely different story and very different from the guy that was
00:25:49.740
You know, if you, if you think that this is the beginning of the end, that it's going
00:25:55.000
to be a low or a slow, long decline till you die, then what's the point of eating good?
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You know, let's bring on the fried chicken and the cheeseburgers.
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Me, on the other hand, based on what my doctor told me and the story that he gave me, which
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I adopted, I'm like, oh my gosh, I need to really take even extra good care of myself
00:26:17.400
because I realized the value of health now more than I ever have.
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Well, and imagine what it, what it would have been, how much more severe it would have been
00:26:25.920
or earlier, these issues would have arisen had you not been in shape.
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And I, and I got to say, I'm impressed because I know, I know plenty of CEOs of large organizations
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and companies that do not take their health as seriously as, as it appears that you do.
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Like I'm busy and I've got this and I can't, I don't have time for this.
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And what an unfortunate and tragic situation, but I'd also suggest, and I'm learning this over
00:26:53.140
my own health journey specifically, even over the past couple of months, you know, how radically
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different I feel and how much more productive I am and how much more fulfilled I am.
00:27:04.140
And just seemingly insignificant moments, like the health aspect is something so many people
00:27:09.300
overlook, especially a lot, not especially, but a lot of very, very successful people in their
00:27:16.880
I was, I was speaking for a bank yesterday and it was all their clients in the room.
00:27:21.500
And, and, you know, they were pretty successful people.
00:27:24.720
They were business owners, CEOs, C-suite executives.
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And I said, the reason why you're not making time for your health, and this is the story
00:27:33.380
they're telling themselves is you've convinced yourself that the situation you're in right
00:27:44.320
I've lied to myself and I've lied to my wife because I've said things like, well, you know,
00:27:51.480
And once I get acclimated, then I'll be able to get the balance back and give you and the
00:28:00.120
But then about that time, you know, I have somebody resign and I say, honey, you know,
00:28:05.500
As soon as I get this position filled, I'll give you and the kids the time you need and
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And you go from one temporary situation to another temporary situation.
00:28:14.400
And before you know it, that temporary situation has become permanent.
00:28:20.220
Man, let me just step away from the conversation very quickly, and then we'll get right back
00:28:26.520
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00:29:20.820
I want to go back to the concept of the narrator.
00:29:23.920
What is the value in having this narrator as almost an external rather than your own voice?
00:29:35.760
Is there information that you came across that makes that more effective?
00:29:42.020
The reason behind it is because I think it helps objectify the thinking because we get kind
00:29:47.960
of caught up in this sort of subjective quagmire where we can't really, we really don't know
00:29:54.820
And when we, we create this narrator, because the way that the narrator shows up is that
00:30:03.840
He says very specific things like, you know, Ryan, you're not very good with money or Ryan,
00:30:09.880
you're never going to be in the same shape you were in, in your twenties or whatever it
00:30:14.860
But, uh, I just think it helps to objectify and identify that, that there's this narration
00:30:21.480
that's going on in my head that in fact can be adjusted.
00:30:25.940
You know, we, the narrator can be enormously helpful when, uh, we partner with the narrator
00:30:33.040
It's only when the narrator is there sabotaging us.
00:30:35.800
And, and part of the job of the narrator is to keep us safe.
00:30:39.920
This is part of what's happened through evolution.
00:30:42.640
You know, the, the narrator wants to keep us in the comfort zone, wants to keep us from,
00:30:46.820
you know, getting too far outside of that, where there is danger.
00:30:50.040
And the narrator wants to protect us from that danger.
00:30:52.620
And so, you know, once we can recognize that we realize that there's a whole world that opens
00:30:58.240
If we can change the perspective of the narrator, that's really what the book is about is taking
00:31:04.320
So then what are some ways that you can begin to understand the motive of the narrator,
00:31:11.060
which is to preservation first and foremost, right?
00:31:14.800
Like, Hey, don't, don't go out and start a business.
00:31:20.700
There's all sorts of things, you know, don't, don't go work out because if you do, you might
00:31:26.060
And then you can't do other things that are important to you.
00:31:29.300
So how do we understand the motive of the narrator?
00:31:32.800
And then also, I think you cover in the book, I can't remember what you termed it.
00:31:37.100
I believe it was separating fact from fiction, if I remember correctly.
00:31:43.620
Well, I think that, you know, that's where we've got to get into making sure that we understand
00:31:48.320
some of the ways that we think, you know, for example, there's a way that we think that
00:31:54.300
X means this, you know, that for example, if I go through a bankruptcy, it means I'm not
00:32:02.080
Or it may mean that if sales are down this last month, you know, like this is, this is
00:32:07.360
what I've, I feared and it's now coming to pass.
00:32:11.200
This is going to prove that I don't know what I'm doing, whatever.
00:32:15.760
And I wrote this book with my oldest daughter, Megan, who's the CEO of our company, Full Focus.
00:32:20.020
And she tells the story about learning to speak publicly.
00:32:29.460
Like if she went to her church and they were making the rounds inside of a small group where
00:32:34.420
everybody was reading from a book or something, she would like break out in hives just at the
00:32:39.460
thought of having to read something to a small group of seven or eight.
00:32:43.360
And what she found is that that story became very confining to her.
00:32:48.020
And she knew as a, as a CEO, which she wasn't yet, but was about to become, that she was
00:32:52.960
going to be asked to speak more and more publicly.
00:32:55.240
But as she chased that narrative back, she realized that when she was in high school,
00:32:59.960
her best friend, when they were juniors in high school, had to stand up in front of the
00:33:04.460
class and give a speech and just kind of blanked out, got embarrassed, began to cry and ran out
00:33:14.440
And Megan said, that will never happen to me because I will never speak publicly.
00:33:21.440
And so then all of a sudden, fast forward several years now, she's the COO of our company.
00:33:27.220
And my team comes to her and says, Hey, we're doing this big conference called the Achieve
00:33:31.800
And we want you to be one of the keynote speakers.
00:33:35.620
Well, now she was too embarrassed to say no, but she was scared to death.
00:33:45.200
How do you figure out, you know, what's the narration?
00:33:50.000
The story that she was telling herself is public speaking equals death.
00:33:54.000
If I speak, if I speak publicly, then it's an existential crisis for me.
00:33:59.640
There's something so fundamental that's, that's threatened that I'm just going to avoid that
00:34:04.460
situation at all costs, except that now she couldn't.
00:34:07.900
And so she didn't get control of the story and change it.
00:34:10.320
Um, it was, her career was going to go nowhere.
00:34:14.580
And so she called upon a speech coach and, you know, she hired a speech coach.
00:34:22.600
And she spoke in front of 800 people and killed it, but she had to change the narrative.
00:34:29.380
And she had to realize that X doesn't always mean Y, you know, public speaking doesn't always
00:34:37.400
It can mean opening up additional opportunities, getting new clients, making an impact on more
00:34:47.900
I mean, she speaks all the time publicly and does phenomenal at it.
00:34:51.460
So part of separating the facts from the fiction is realizing that X doesn't always equal Y.
00:34:59.840
And we talk about four or five of these in the book, but there's, there's a fundamental
00:35:05.420
Just because something didn't happen or because something did happen at the same time, doesn't
00:35:14.120
So one of the things we talk about in the book is that there's a high correlation in the summer
00:35:28.800
Does it mean that ice cream sales cause shark attacks?
00:35:35.760
You know, it makes you make, maybe it makes you more tasty to the sharks.
00:35:39.380
No, that's just, that just happens to be correlation.
00:35:43.480
Ice cream sales are going to go up in the summer.
00:35:49.280
So I think, you know, separating that is enormously helpful too, but we've got several little
00:35:54.060
hacks like that, how you can separate the fact.
00:35:56.360
But typically a fact is the kind of thing that's going to appear in a police report.
00:36:03.180
It's something you can write down that, that if you had two different observers, they would
00:36:07.900
But then when you start talking about what it means, you have extraordinary, extraordinary
00:36:13.100
Because again, people are assembling the facts into a narrative that may be very different
00:36:19.000
from another person who is observing the same facts.
00:36:24.280
I'm occasionally, you know, I might be downstairs doing some, some crafts or drawing or painting
00:36:30.200
And we have all the same tools at our disposal, but it's amazing how many different paintings
00:36:34.760
we can come, an infinite number of ways to put the mediums together to create whatever
00:36:41.080
You know, and that's, I think that illustrates the point too, is it's not the fact, it's
00:36:46.280
Like your daughter, where she said, you know, I will never let that happen to me again because
00:36:51.040
I'm never going to speak in public or I'm never going to let that happen again because
00:36:57.460
I actually had a very, very similar story to your daughter.
00:37:08.580
I was on a leadership council or something like that and got up and went to all of the
00:37:16.960
And I completely froze and somebody came in and rescued me and saved me.
00:37:29.100
I had a similar experience and this wasn't that long ago.
00:37:32.020
This was probably 10 or 12 years ago, just as I was starting this company and really
00:37:37.880
And I would sweat so profusely before I got on stage that I got into the habit.
00:37:45.440
I would wear two t-shirts hoping that I didn't sweat through two and make it obvious that
00:37:52.000
And, and it was my relationship with adrenaline.
00:37:54.580
And when I would begin to feel butterflies in my stomach or my pulse would rise or my
00:38:00.400
hands would begin to sweat, then I thought that was a negative thing, that there must
00:38:12.840
And then I started to tell myself a different story about adrenaline.
00:38:15.540
And so now what I say, like I said, I spoke yesterday, I spoke last week.
00:38:18.220
And, and typically what I say now is when I feel those same things, I say to myself, oh,
00:38:24.100
that's my body's way of preparing for peak performance.
00:38:29.740
You know, I love the adrenaline because with adrenaline, you think faster, you think better
00:38:35.520
things occur to you in real time that, that wouldn't occur to you.
00:38:38.940
Otherwise you're hyper vigilant, hyper aware of what's going on in the environment, which
00:38:43.860
enables me to connect with the audience better.
00:38:45.620
All those things are good, but it's, it's just a story.
00:38:51.280
You know, my hands still sweat before I, I get up, not as bad as they used to, because
00:38:54.620
I know I'm going to make it through it, but that's just, that's just part of the drill.
00:38:57.740
And that's how my body prepares itself for peak performance.
00:39:03.000
It's interesting because you can through your mindset based on what you're saying, you know,
00:39:09.580
And I don't even think the story has to be true.
00:39:11.560
As long as you believe it, then your body is going to physiologically respond to that.
00:39:17.420
You said it, you, you sweat less now because the story isn't as negative or, or scary as
00:39:26.080
And so in a way it's self-fulfilling prophecy either way.
00:39:32.040
You know, Ryan, one of the best ways that we can get access to is, is to listen to our
00:39:36.560
own language and sometimes this is the real value of having an executive coach or somebody
00:39:41.400
that can come alongside us and listen to our language and point out to us, you know, what
00:39:46.780
we're thinking based on the language we're using.
00:39:51.260
So not too long after I started this business, I was speaking a lot.
00:39:54.740
You know, I was at one point I was speaking 70, 80 times a year, which for me would be a
00:39:59.560
So I remember, uh, I just sat down on the airplane, we were still at the gate and my
00:40:09.320
And I said, well, I'm on my way to San Diego because I have to speak at an event in San
00:40:19.680
I just, I just want to challenge you on something.
00:40:26.980
He said, you know, that has like the best climate on the planet and the best fish tacos
00:40:35.520
And he said, for as long as I've known you, you said you wanted to be a public speaker
00:40:39.760
and you wanted to get paid a lot of money for it.
00:40:49.840
Well, the language of having to do something is the language of obligation and duty and
00:40:56.660
something that physiologically, you know, I'm just like, uh, I got to go do this thing
00:41:03.560
I mean, that totally changed my, my physiology and the way I experienced it.
00:41:06.840
I'm thinking like, yeah, I get to go to San Diego.
00:41:14.000
I've thought that way with the word can't as it, as it relates to obligations or requests
00:41:20.780
So somebody might say, uh, Hey Ryan, send me an email.
00:41:35.840
And it's not unfortunate that I'm busy doing other things.
00:41:38.400
And yet I was lying to this individual by saying, I can't, I'm sorry.
00:41:45.160
I now say I have placed my priorities in these other projects.
00:41:54.280
And I think that's more fair to other people, but it also helps me understand that I'm conscious
00:41:59.000
about the choices I'm making and where I want to invest my time and energy.
00:42:03.140
Well, and if your experience is anything like mine, cause I do a similar kind of thing,
00:42:06.300
you know, I basically say, you know, Hey, this sounds like a great event.
00:42:10.080
Thank you so much for thinking to me due to my other commitments.
00:42:16.480
Or in order to be faithful to my other commitments, I have to say no.
00:42:20.940
I've never had anybody, you know, say to me like, well, you know, you just need to overcommit
00:42:28.020
Well, I also don't think we make these types of promises to people because we don't, I don't
00:42:37.800
But I've also come to realize that if I do overcommit or commit to something, I'm not
00:42:44.340
I'm going to show up in an inferior way and I'll end up reducing the quality of service
00:42:50.620
that I might give to that person and my other obligations that I've committed to.
00:42:56.560
And I think, you know, I think this is the essence of leadership because real leadership
00:43:04.420
And if we can't lead ourselves and this whole thing about managing our mindset is an issue
00:43:11.720
If we can't lead ourselves, we're really not capable of leading other people well.
00:43:16.140
And, and I'm the most difficult person I have to lead, you know, getting me to do the things
00:43:29.400
Well, I think it's because we know how to get ourselves out of things that we don't want
00:43:35.020
to do because we're so intimately familiar with all our little cues and triggers and little
00:43:43.240
You know, this whole issue of, of languages is, is so interesting.
00:43:49.160
I don't know if you saw this game between the Colts and the Vikings this fall.
00:43:52.100
Greatest comeback in football or in NFL history.
00:43:56.680
I don't watch football, so I didn't, I didn't see it.
00:43:58.560
Well, I didn't used to watch it until this last year.
00:44:06.880
Well, yeah, it's been, yeah, look, I have nothing against it.
00:44:12.120
It's a huge time commitment, you know, for starters, no doubt, but, but this game just
00:44:17.360
happened maybe about a month ago, maybe about six weeks ago, but at halftime, the Colts
00:44:25.060
And it would be easy to think as you go into the locker room at the half, 33 to zero, you're
00:44:32.180
It'd be easy to think the game's over, you know, what's the use?
00:44:39.860
So we've got to look like we're making an effort, but essentially you've resigned yourself
00:44:45.640
Nobody has ever came up, came, come back from that big of a deficit, not in the history
00:44:51.800
So Patrick Peterson, who is a cornerback for the Vikings, he walks in, this is not the coach.
00:45:01.080
He watches, he walks into the locker room and he says this, we only need five touchdowns
00:45:08.940
Hmm, only, only, and they want it, but it blew the hair back on the coach because he
00:45:18.680
Even the coach had fallen into the narrative that the game is over.
00:45:25.800
But not this cornerback, this cornerback, Patrick, from, from his perspective and he, and the,
00:45:34.160
the word only is telling building five touchdowns, you know?
00:45:41.820
And they won, they scored the five or they score even more.
00:45:53.780
I, I'm curious about your take on the concept of labels.
00:45:57.920
I think so often we put labels on ourselves, you know, I'm this, I'm the, I'm fat, I'm lazy,
00:46:06.400
And I don't think our labels are, are usually good.
00:46:09.580
I don't hear too many people saying I'm a champion.
00:46:15.440
We always equate negativity with our, our labels.
00:46:18.740
Have you done much on that or delved into the idea of labels?
00:46:22.480
And what would be a more appropriate way to address inadequacies and shortcomings than labeling
00:46:27.800
something that's, you know, finite and concrete?
00:46:31.800
Well, labor labels, and we do talk about this in the book, but labels are really important
00:46:35.460
because how we define ourselves, our fundamental sense of identity, our behavior is going to
00:46:41.500
flow from that just like it flows from our thinking.
00:46:43.360
Because all, all our identity is, is a collection of thoughts about who we are.
00:46:49.580
That same executive coach who said to me, what was it about your leadership that led to these
00:46:54.840
I was in another conversation with her probably a year later.
00:46:58.600
And somehow we got talking about introverts and extroverts.
00:47:03.220
And I said, well, you know, I took that Myers-Briggs test and I'm, I'm really an introvert.
00:47:08.080
And she said, well, what does that mean to you?
00:47:13.520
I said, well, if I'm honest, I don't like meeting new people.
00:47:21.820
You know, I need a lot of recovery time if I'm around people.
00:47:30.440
And I kind of laughed and I said, well, she said, you know, after all, you're, you're
00:47:38.180
And I would think that you have to meet a lot of people.
00:47:42.660
And she said, what if, what if this was just a label?
00:47:47.220
Like if you decided you were an extrovert, or let's say you got the test results back
00:47:51.600
and they were different than you thought, and it labeled you as an extrovert, what would
00:48:00.440
I said, well, I think if I were an extrovert, I would enjoy meeting new people.
00:48:14.360
Like for 30 days, you just decided, hey, look, I'm going to be an extrovert.
00:48:18.280
And she says, you know, I get that there's probably a fundamental wiring and maybe you
00:48:22.940
But what would it make possible if you label yourself as an extrovert?
00:48:30.640
Because what that would mean is that when I walk into a room, I wouldn't be kind of the
00:48:34.900
shrinking violet that doesn't go up and introduce himself to people.
00:48:38.060
But I would be aggressive in terms of going up to people, engaging them in conversation,
00:48:43.280
and I might even be better at it because I would be informed by sort of the introversion
00:48:50.160
And I realized it was just, it was just a collection of thoughts.
00:48:53.160
Now, again, fundamentally, I think you can make a case that there are introverts and extroverts,
00:48:57.800
but this is the thing she said, when the label begins to limit your freedom, it's no longer
00:49:08.480
Yeah, it takes away some of your, what was the word that you used earlier?
00:49:18.440
Yeah, because I'm thinking all the things I can't do.
00:49:20.940
And again, all the excuses for why I am the way I am, as opposed to saying, you know,
00:49:26.640
it's just a way of thinking and I can adopt that way of thinking for the sake of the result
00:49:35.960
I mean, so one of the things that I've been doing lately is there's this question that,
00:49:40.940
that I've scripted and that, that continues to run through my mind.
00:49:44.220
And, and it's, what is the man that I, what, what would the man I want to be do?
00:49:51.540
It's kind of like, you know, you see the WWJD, what would Jesus do?
00:49:55.400
It's like that, you know, it's what would the man I want to be do in this instance.
00:49:59.260
And I had, I had a small funny one this morning.
00:50:01.760
I got back from the gym and that was a challenge.
00:50:09.100
And I was like, okay, well, what would the better Ryan do in this case?
00:50:14.280
So I went to the gym and then I get home and we, I entered through, through the side barn
00:50:19.900
door and I come in the house and the first room is our laundry room.
00:50:26.560
If we have to, you know, go run errands or whatever.
00:50:29.820
And I saw a, a milk dud carton that the dog had got out of the trash and chewed up a little
00:50:42.920
And I'm like, I stopped, I stopped in the doorway of the next room.
00:50:45.960
And I'm like, okay, what would the Ryan that you want to be do?
00:50:50.460
And I've, I turned around and I took 20 seconds.
00:50:58.140
I know it sounds stupid, but it is significant when you start stacking those types of little
00:51:03.640
actions together based on a version of the man that you want to be and what that person
00:51:11.300
Well, and I think what you've just illustrated there is that if you want to change your
00:51:15.420
behavior and change the results, it's got to begin with your thinking and you created
00:51:21.800
a little hack to change your thinking in those moments.
00:51:25.280
I've, I've asked my clients a similar question when they're faced with some really difficult
00:51:29.540
decision, like they're going to let somebody go.
00:51:31.420
And I'd say, okay, how can you do this in a way that 10 years from now, looking back on
00:51:40.440
So the, again, it's a way of accessing our thinking and changing our thinking about something
00:51:46.800
so we can change our actions so we can get a different result.
00:51:49.960
There's only so much you can do through brute force.
00:51:56.580
I'm a fan of more focus and being more productive, but there's only so far you can get with that.
00:52:02.460
It's the thinking that creates the breakthrough.
00:52:05.240
It's the thinking that creates the exponentially different results.
00:52:12.640
I think what you're talking about here is, is conscious thought, right?
00:52:16.060
We can project ourselves out into the future or to a different place in time and, and give
00:52:21.180
ourselves a perspective that we don't currently have.
00:52:23.260
And I've been thinking a lot about just because of my own personal experiences.
00:52:27.300
And then of course, the guys that I work with, I see, I see a lot of despair in men.
00:52:32.020
I see a lot of depression and anxiety and even suicidal thoughts.
00:52:35.720
And then in other men, I see, you know, a lot of, a lot of hope and optimism, even if
00:52:45.220
And I think conscious thought is what gives us hope because we have the ability to project
00:52:52.080
ourselves to a better place in time than we might be today.
00:52:55.480
And if we can't exercise that we're humans, we should be.
00:52:59.200
And if we don't exercise that consciousness, then we see, stay stuck where we are, which
00:53:04.380
might be really hard for a lot of guys right now.
00:53:08.620
Maybe it's health issues like the gentleman in your, in your, um, your, uh, rehab rehab.
00:53:15.480
Um, or, or, or going through a relational breakup.
00:53:19.780
And I was like, have some hope by thinking about how the future might be better, which
00:53:23.380
I think leads us to different behaviors that will fulfill those prophecies for us.
00:53:30.000
And I think this is the real value of community because I think when, when we go through difficult
00:53:35.500
times, it's really tempting to isolate ourselves and be left alone with our own thoughts.
00:53:43.140
But if we can, if we have a small group, you know, a band of brothers, a group of guys
00:53:47.540
that can encourage us and with whom we can be truly authentic and honest, it makes all
00:53:53.780
We talk about this in the book because, you know, Jim Rohn said, and everybody quotes this,
00:53:58.660
but you know, you're the average of the five people you spend the most time with.
00:54:05.980
You know, the people that you choose, I don't know if it's five or if it's seven or whatever,
00:54:08.800
but the people that we choose to be around and the way they think makes all the difference.
00:54:14.420
This is why it's so important for people that are trying to build a company or for people
00:54:18.160
that are running a company to pay attention to the culture because the culture affects
00:54:25.320
And the culture is that unseen force that drives operating results.
00:54:28.940
So if you get that right, if it's toxic, it's going to lead to bad results.
00:54:32.820
If it's positive where people are empowering and encouraging one another and people are saying,
00:54:38.500
what maybe the narrator won't say, and that is you can do this, then all of a sudden we begin
00:54:44.500
to believe in the narrator begins to change his tone.
00:54:52.980
Like, you know, you're, you're watching a football game and you see the commentator and
00:54:56.420
he's like, you know, well, in this situation, I would have done X, Y, and Z.
00:54:59.860
And it's like, let's see you get on the field and execute flawlessly.
00:55:03.820
But then in our own minds, you know, we beat ourselves up.
00:55:14.180
And that's what we're listening to on a daily, hourly basis.
00:55:19.660
I, I had somebody, uh, the other day I was talking to a coaching client and as their screensaver,
00:55:25.740
they had a picture of them as a little boy and it was a reminder to be kind to themselves.
00:55:38.200
You know, and I thought that was, that's really good.
00:55:40.800
Cause I think if we objectify it, we wouldn't tolerate, we wouldn't allow anybody to talk
00:55:51.260
But I think we, we sometimes don't differentiate and see that, that, that really is a voice
00:55:59.340
And it may seem very rote initially, but to, you know, if, if the narrator is saying, you
00:56:05.000
know, you're not very good with money, say, no, here's what you're going to say.
00:56:08.160
I'm going to give you a script to say from now on.
00:56:10.900
And the script is going to be, I'm getting better with money or I'm learning to manage
00:56:23.140
And if you really want to get fancy, you can actually record those as a series of affirmations.
00:56:28.680
And there's, there's an app that I love called think up.
00:56:35.520
I just use it, but you record these and for affirmations in the app, and then you can
00:56:41.360
play them back like in a loop with a music bed, all kinds of things.
00:56:45.760
But because it's in your own voice, the science shows that it slips into your subconscious more
00:56:53.680
And when you hear yourself saying it, it goes into your subconscious and then you begin to
00:57:00.120
You know, I, early in my financial planning practice in another life, uh, I would, I would,
00:57:04.820
I would get down on myself because I wasn't producing the results that I wanted.
00:57:08.840
And I start, I, I created an email folder for testimonials from people.
00:57:14.380
And so if somebody would send me an email and I would say, Hey, Ryan, we just really
00:57:19.440
Or we paid off the car or we, we retired or we took a family vacation.
00:57:25.520
And then if I was having a bad day or something didn't work right, I would pull up those emails
00:57:31.140
And it was amazing how quickly it elevated my spirits and caused me to get my head back
00:57:38.900
Cause that becomes sort of a proxy for the narrator, right?
00:57:41.540
It's another, it's another voice that's speaking into your life that because it's, you
00:57:49.120
And because there's a chorus of people that are supporting you, and this is the effect
00:57:52.500
of community, then you believe what you couldn't believe if you were just left to your own
00:57:58.220
The exercise about when you were talking about what you're telling yourself, imagine telling
00:58:04.480
I've got a friend, he came on the podcast a couple of weeks ago.
00:58:10.420
And he shared an exercise that he does with his team and also his coaching clients.
00:58:15.300
And he'll have men or his clients, men or women, um, think about the negative scripts
00:58:22.060
that are running through their heads and the things that they're telling themselves.
00:58:24.760
And he'll pair people up and he'll say, write all those scripts out.
00:58:28.860
So the, so the individuals write the scripts out and then he says, now take that.
00:58:32.840
And I want you to read it as if you're saying it to the person sitting across the table from
00:58:39.580
And inevitably the people are like, I can't say this.
00:58:41.800
I don't, this, this is mean, I can't say this to this person.
00:58:45.280
Like I'm not going to hurt this person that way.
00:58:47.900
And it just crystallizes how we talk to ourselves.
00:58:56.460
And if we can just learn to be more kind and again, take control of that narration
00:59:00.480
and change our mindset, we're going to get better results.
00:59:03.120
We're going to make a bigger impact in the world.
00:59:06.320
You talked a little bit about the concept of a brotherhood and having men in your corner.
00:59:21.520
Well, anytime you can get divergent thinking and more perspectives, there are people that
00:59:25.940
are going to be able to see things in you that you can't see in yourself.
00:59:29.400
And they're going to be able to appreciate and see, you know, the, the benefits, the positive
00:59:37.420
There's just, we need, we're, we're not always the most objective source of truth.
00:59:41.820
We need other people to kind of give us a perspective, a reality that we can't see for
00:59:47.740
Are there specific things you're looking for in those other brains?
00:59:51.620
Cause I, you don't want to let everybody in like that would be prudent.
00:59:57.880
I definitely, I definitely want people that have a positive outlook on life.
01:00:00.840
People that don't have a negative view of adversity that see it as an opportunity that
01:00:07.960
are, are willing to be supportive and other centered enough to encourage people so that
01:00:14.880
they're, they're going to be for me and for me getting better results and not people that
01:00:22.260
are going to be threatened by my success, but people that are going to celebrate it with
01:00:26.980
And that's the value of getting, I mean, we do this in our coaching group coaching program.
01:00:30.700
Anytime you get a bunch of entrepreneurs or business owners or guys together that have
01:00:35.300
that, you can create the culture for them or with them, but maybe they're just not getting
01:00:45.380
I think one of the things I've, I've been aware of too, is, you know, we have a lot of
01:00:49.160
guys who are like, well, I want to find men like that.
01:00:54.640
And I would suggest that you write those things down.
01:00:57.260
It's apparently you've thought about it and be first, be that like you be that guy first.
01:01:03.900
Cause then you're going to attract those types of people, but maybe you, you might say you
01:01:07.580
want positive people in your life, but if you're a negative person, what positive person
01:01:16.800
I say this to people who say, I just don't have any friends.
01:01:18.980
Well, be the friend you wish you had, you know, and, and describe that friend and now
01:01:31.520
I think I told you last time, man, I have been following you for years and years.
01:01:37.160
I've, I've, I, you know, in fact, one of the things that really helped me, what of yours
01:01:58.200
So I didn't have to go out and pitch anything, which was nice, but it helped me with the process
01:02:03.820
of writing the book to have that book proposal done.
01:02:06.380
So I got to tell you, I, I, man, just to be able to have these conversations from somebody
01:02:10.240
I really respect and have used your information is, is, uh, is good for me.
01:02:19.060
Can you tell the guys where to connect with you to learn more about coaching and then obviously
01:02:25.160
So my main website is full focus.co and you can learn more about our coaching program there.
01:02:32.520
We have a business coaching program called business accelerator.
01:02:35.880
Also have a website for that business accelerator.com.
01:02:38.520
Um, but for the, for the book, it's at mind your mindset book.com.
01:02:43.320
And let me tell you why people need to go there is because when you buy the book from
01:02:47.680
any major retailer and come back with your receipt to mind your mindset book.com, you
01:02:52.580
will get over $500 worth of free bonuses, including the audio book.
01:02:58.300
Even if that's what you intend to listen to, we'll give it to you for free.
01:03:04.240
And then this amazing tool that we have, uh, that's kind of like an, a legal pad where
01:03:09.820
you rip off the pages, but it's called the self-coaching tool so that you can walk yourself
01:03:15.000
through the process of identifying your story, interrogating your story and imagining a better
01:03:20.400
And it just walks you through that process whenever you feel stuck.
01:03:26.660
I see some guitars over your right shoulder there.
01:03:28.940
I believe what, what, uh, you obviously play, what's, what's your favorite type of music?
01:03:34.200
Uh, I would say probably I live in Nashville, Tennessee, but probably singer songwriter kind
01:03:44.060
It's like bluegrass, but it's sort of the modern version of that.
01:03:54.360
And I wish you all the, all the success that you deserve.
01:04:03.440
Uh, I, I have been following this gentleman for a very long time.
01:04:07.040
In fact, I attribute a lot of my early success with the podcast and the movement and what
01:04:12.060
we're doing here, uh, to Michael's indirect mentorship and to be able to have conversations
01:04:24.500
I'm just glad to be able to, uh, be of service.
01:04:27.800
Make sure if you found this of interest, I'm sure a lot of you did.
01:04:30.840
I would hope anyways, uh, that you check out his newest book.
01:04:34.960
It's out today as of the release of this podcast, it's called mind your mindset.
01:04:40.940
And like I said, to begin with, uh, please just take a screenshot real quick before you
01:04:44.740
move on to the next podcast or work or exercise or mowing the lawn or whatever it is you're
01:04:49.260
doing, just take a screenshot right now, tag me, tag Michael Hyatt, uh, post it up on Facebook,
01:04:54.760
Twitter, Instagram, wherever you're at and, uh, let other people know what you're listening
01:05:02.000
Hit up Michael, let him know you heard him on the order of man podcast.
01:05:06.460
And we'll let him know that, uh, what he had to share resonated with you.
01:05:10.060
And then last, you know, obviously share it too.
01:05:14.260
We'll be back tomorrow for our ask me anything until then go out there, take action and become
01:05:21.800
Thank you for listening to the order of man podcast.
01:05:24.560
You're ready to take charge of your life and be more of the man you were meant to be.
01:05:28.360
We invite you to join the order at order of man.com.