Order of Man - OoM 003： Masculine Style with Tanner Guzy

00:00:00.000 Everywhere you look, you can see men that look like they've got it together.

00:00:03.680 We also notice men that absolutely look horrible.

00:00:06.760 The way that you do one thing is the way you do everything,

00:00:09.660 and it's no different with fashion.

00:00:11.560 My guest today is Tanner Guzzi with Masculine Style,

00:00:14.440 and he's here to talk about how every man can and should up their fashion game.

00:00:20.120 You're a man of action.

00:00:21.500 You live life to the fullest.

00:00:22.980 Embrace your fears and boldly chart your own path.

00:00:25.660 When life knocks you down, you get back up one more time, every time.

00:00:30.380 You are not easily deterred, defeated, rugged, resilient, strong.

00:00:35.340 This is your life. This is who you are.

00:00:37.960 This is who you will become at the end of the day,

00:00:40.800 and after all is said and done, you can call yourself a man.

00:00:46.420 My guest today is Tanner Guzzi with Masculine Style.

00:00:49.080 He started Masculine Style in 2011 and has loved watching it grow since.

00:00:53.920 Tanner believes that every man can improve his life by paying careful attention to his style

00:00:58.320 and using the ways other people see and treat him to his advantage.

00:01:02.740 Masculine Style focuses less on the what and the how of men's clothing

00:01:06.300 and instead dives deeper into the why.

00:01:09.920 So Tanner, I'm so stoked to have you on the show today.

00:01:12.500 We're going to talk a lot about fashion and what it means to be fashionable

00:01:15.140 and why that's important.

00:01:17.160 But according to you and a little bit that I know about you,

00:01:19.960 you used to be poor in this area, right?

00:01:22.260 And now this is something you focus on.

00:01:24.800 So what changed for you?

00:01:25.960 What made that switch for you?

00:01:27.740 It's a good question, and it's funny because poor,

00:01:31.300 not to call you out right out of the gate, but poor,

00:01:33.200 I don't think the way that I would put it because, honestly,

00:01:36.560 being style conscious is something that I've been my entire life.

00:01:39.920 I don't know why, but I've always been that way.

00:01:42.460 And so the philosophy of it and the understanding that people judge you by it

00:01:45.660 and everything else is always something that I've been aware of.

00:01:48.020 So the way that poor does actually fit, though,

00:01:51.020 is the tribe that I used to want to identify with,

00:01:54.220 especially in high school and everything else,

00:01:56.080 was very much the, and this was late 90s, early 2000s,

00:02:00.660 and so it was the skate, BMX, punk rock, that kind of scene.

00:02:04.620 And as a 30-year-old dad of two kids who's in the style industry and everything,

00:02:09.500 obviously that doesn't communicate who I am anymore.

00:02:11.680 And so it was a gradual change as I started to grow up.

00:02:15.300 I realized that my clothing wasn't growing up with me,

00:02:18.320 and to a very large extent people were still continuing to perceive me

00:02:22.600 and therefore treat me like a high school kid.

00:02:25.040 And so I had to change my style in order to change the way that I perceived myself

00:02:29.360 and other people saw me and treated me.

00:02:31.340 So for me it was just kind of a natural progression of,

00:02:33.640 I've always identified this way, I've always wanted to look this way,

00:02:36.940 but it was time to change because I had changed, I had grown up.

00:02:39.840 So you called me out the very first part of the episode.

00:02:43.220 I insulted you the very first comment.

00:02:45.820 Not even close to an insult, just a clarification.

00:02:49.540 So we're starting this thing off right, for sure.

00:02:51.980 So you bring up a really good point where styles change,

00:02:54.860 and of course your season and life changes,

00:02:57.000 and what you want to identify with.

00:02:58.740 I think from my perspective and even in my own life,

00:03:01.840 I think a lot of guys have a challenge with changing

00:03:05.840 or keeping up with new fashion trends or new styles

00:03:09.220 or trying to find that new identity.

00:03:11.040 Can you talk about that a little bit?

00:03:12.180 Yeah, absolutely.

00:03:13.100 I have written about this quite a bit,

00:03:15.180 and one of the ways that I choose to call it is it's aesthetic inertia.

00:03:20.840 And it's this idea of a lot of guys,

00:03:23.640 whether it's in high school or through college

00:03:25.420 or once they first get married

00:03:26.540 or at some point in their lives

00:03:28.240 when they feel like they've really kind of established their identity of who they are,

00:03:32.620 they dress accordingly,

00:03:34.320 and then that inertia just kind of continues to carry on throughout everything after.

00:03:39.580 I think a lot of times as men we resist the idea of having to change and improve

00:03:44.000 because in a twisted way we think that means that we're not fine where we are.

00:03:48.980 We kind of identify as I'm great now

00:03:51.400 as opposed to part of my greatness is that I'm willing to seek out

00:03:55.400 and achieve even more greatness, if that makes sense.

00:03:58.720 Right, for sure.

00:03:59.220 And so it's this idea of if I have to change,

00:04:01.620 that means that what I was doing before was bad.

00:04:04.660 Mm, yeah.

00:04:06.440 Well, and I think in addition to that,

00:04:07.900 I know this is the case for me is,

00:04:10.180 and I can just think about just in the last like 60 days,

00:04:12.520 I changed up my hairstyle a bit.

00:04:14.780 And I'll tell you what,

00:04:15.960 for the first little while, first couple of weeks,

00:04:17.680 even still to this day a little bit,

00:04:18.900 I feel a little awkward,

00:04:19.760 like I feel a little uncomfortable with it.

00:04:21.660 And I think we get to this stage where it's like,

00:04:23.920 I don't know,

00:04:24.400 like I don't know if I want to put myself out there

00:04:26.080 and expose myself to something new.

00:04:27.720 Right, especially because,

00:04:29.220 people are used to seeing you with your old haircut.

00:04:31.720 And they,

00:04:32.120 Right.

00:04:32.500 There's,

00:04:33.440 it's not unwanted attention,

00:04:35.300 but to some extent it's probably uncomfortable attention

00:04:37.720 because people make comments,

00:04:39.020 you don't know how to respond to those comments,

00:04:41.140 you get treated a little bit differently.

00:04:42.720 It's all this stuff where

00:04:43.660 something as simple as changing your hairstyle

00:04:46.740 takes you out of your comfort zone.

00:04:48.560 And I think a lot of men are either resistant

00:04:51.400 to any idea of being outside of their comfort zone

00:04:53.880 or the men who deserve a little bit more credit

00:04:56.260 are so continually out of their comfort zone

00:04:58.280 in other areas

00:04:59.040 that they see their style or their aesthetic

00:05:02.860 as kind of their safety zone,

00:05:05.040 somewhere where they can just kind of retreat

00:05:06.440 and not have to worry about improvement.

00:05:08.920 So is there a point where you feel like guys

00:05:11.340 maybe just take it over the top though?

00:05:13.280 Like one end of the spectrum is this aesthetic inertia

00:05:15.820 and then is there another end of the spectrum

00:05:17.900 where it's like,

00:05:18.540 whoa,

00:05:18.680 whoa,

00:05:18.840 whoa,

00:05:18.940 that's too much all at once?

00:05:20.120 Oh yeah,

00:05:20.480 absolutely.

00:05:21.120 And that's even one of the things where,

00:05:22.580 part of what I do is I coach clients

00:05:24.760 and I help them dress better.

00:05:25.740 And I have a few clients who really,

00:05:30.000 you know,

00:05:30.800 to their benefit,

00:05:32.240 money is no object

00:05:33.080 and they're able to do a full

00:05:34.720 kind of ridiculous wardrobe revamp

00:05:37.000 and if we wanted to do it in a weekend,

00:05:38.560 they could.

00:05:39.440 But if you change too much about your aesthetic,

00:05:42.100 your appearance too quickly,

00:05:44.480 then it's not congruent with who you are as a man.

00:05:47.420 And so it's something that has to be done consistently

00:05:50.200 and over a period of time.

00:05:51.740 It's like,

00:05:52.260 can you imagine if there were some way

00:05:54.140 that you could go from

00:05:55.580 whatever your build is today

00:05:57.620 to being 70 pounds bigger

00:06:01.700 with half the body fat percentage

00:06:04.520 where you are right now

00:06:05.380 and how weird you would feel

00:06:07.020 even just walking down the street.

00:06:09.080 Right,

00:06:09.300 for sure.

00:06:09.860 And that may be an admirable goal

00:06:11.580 to get to that point,

00:06:13.000 but you're able to adapt to it

00:06:14.500 because it's a gradual change.

00:06:15.920 And style doesn't have to be that gradual,

00:06:17.860 but it needs to be something that

00:06:19.320 it's consistent with who you are

00:06:21.460 as you're progressing to meet the style.

00:06:23.020 It's kind of a give and take relationship.

00:06:25.460 Well,

00:06:25.920 and I think what's interesting too

00:06:27.420 is that as we think about our own fashion

00:06:30.220 and our own style,

00:06:31.200 there's certainly an element of comfort to that.

00:06:33.060 But I think there's probably an element of comfort

00:06:34.860 to those around you that,

00:06:36.620 hey,

00:06:36.660 I can rely on Ryan looking this way

00:06:39.160 or behaving this way

00:06:40.100 or acting this way.

00:06:41.040 And so when you step out of that,

00:06:42.140 does that affect the way people treat you?

00:06:43.700 Oh,

00:06:43.860 absolutely.

00:06:44.880 Absolutely.

00:06:45.540 And it's one of those things

00:06:46.600 where it can work.

00:06:48.400 It can work either direction.

00:06:49.600 I had a,

00:06:51.640 talking about haircuts,

00:06:52.800 I had a haircut up until

00:06:54.840 probably six months ago

00:06:57.060 is when I decided to change my hair.

00:06:58.720 But until that point,

00:06:59.540 I had had the same style

00:07:00.520 for a year and a half.

00:07:01.800 And that's the longest

00:07:02.820 at any point in time in my life

00:07:04.600 that I have kept the same style of hair.

00:07:06.400 I don't know why,

00:07:06.860 it's always been something

00:07:07.640 that's kind of been in my head

00:07:09.880 that I get bored with it

00:07:10.920 and I want to change it.

00:07:12.200 And it started to kind of mess with my dad

00:07:14.140 where he's like,

00:07:14.900 you were always changing your hair.

00:07:16.660 Like,

00:07:16.940 why,

00:07:17.360 why have you landed on this?

00:07:18.700 Why is this stuck?

00:07:19.420 And so whether it's a consistency

00:07:21.200 or consistent change,

00:07:22.820 people get used to

00:07:24.040 whatever it is

00:07:24.980 that you've established as your habit.

00:07:27.360 So you talk about your hair a little bit

00:07:29.420 and I,

00:07:29.960 and for me,

00:07:31.040 maybe it's my shirts

00:07:32.020 or my beard

00:07:32.960 or whatever else it may be.

00:07:34.180 But I think we as guys

00:07:35.460 maybe have these,

00:07:36.700 for lack of a better term,

00:07:37.580 these like sacred fashion items

00:07:39.840 or these sacred styles that we are.

00:07:42.520 Why do you think that is?

00:07:43.400 Like,

00:07:43.620 why do we get into one rut

00:07:45.180 and then it's difficult

00:07:46.160 for us to move out of that?

00:07:47.360 Oh,

00:07:47.520 that's a really good question.

00:07:50.340 I think part of it is,

00:07:52.820 again,

00:07:53.260 what,

00:07:53.500 what I initially talked about

00:07:54.980 as far as

00:07:55.560 it's,

00:07:57.200 it's safe

00:07:57.900 and it's,

00:07:58.580 it's almost like home base.

00:07:59.700 You know,

00:07:59.900 when you're a little kid

00:08:00.480 and you're playing tag

00:08:01.200 and then once you get into,

00:08:02.860 once you get into home base,

00:08:04.540 you're able to

00:08:05.340 kind of let your guard down

00:08:06.520 a little bit.

00:08:06.980 And I think

00:08:07.360 for men who are

00:08:08.360 self-improvement minded,

00:08:09.460 as we continue to get better

00:08:13.360 in the gym

00:08:13.900 or get better

00:08:14.480 in our relationships

00:08:15.240 or get better at work

00:08:16.380 or get better with our kids

00:08:17.460 or anything else,

00:08:18.680 sometimes the idea

00:08:19.760 of having to add

00:08:20.760 a change in a wardrobe

00:08:21.600 on top of that

00:08:22.420 can just make it feel overwhelming.

00:08:24.520 Right.

00:08:24.740 I think to another extent

00:08:26.000 for a lot of guys

00:08:27.880 it's this idea of,

00:08:30.620 for me,

00:08:31.300 okay,

00:08:31.500 we can talk about,

00:08:32.100 you know,

00:08:32.320 the BMX culture.

00:08:33.100 I actively remember

00:08:34.780 the first time

00:08:37.260 that I did not own

00:08:39.300 a pair of skate shoes

00:08:41.080 and it felt really weird

00:08:42.280 because I hadn't been

00:08:43.720 on a bike

00:08:44.180 in a year and a half

00:08:45.020 but it was letting go

00:08:46.620 a part of my identity

00:08:47.660 that I had always

00:08:48.560 associated with myself

00:08:49.680 and I'd always been

00:08:50.600 kind of proud of

00:08:51.520 and I'd relied on

00:08:52.380 for so many years

00:08:53.260 that it was weird

00:08:55.280 and it was uncomfortable

00:08:56.000 to walk away from that.

00:08:57.200 And so I know

00:08:57.800 plenty of guys

00:08:58.460 who,

00:08:59.080 you know,

00:08:59.340 they haven't been

00:09:00.000 on a skateboard

00:09:00.540 in 10 years

00:09:01.200 but they still wear

00:09:01.820 their skate shoes

00:09:02.420 because they can't

00:09:03.140 quite push themselves

00:09:04.160 mentally or emotionally

00:09:05.680 to be beyond

00:09:06.780 what they were

00:09:07.460 in quote-unquote

00:09:08.800 their glory days.

00:09:10.500 Right,

00:09:10.920 right.

00:09:11.360 Yeah.

00:09:12.320 That makes sense.

00:09:13.000 You know,

00:09:13.300 what's interesting

00:09:13.960 and I don't know

00:09:14.400 if you know this

00:09:14.880 about me,

00:09:15.660 maybe some of the guys

00:09:16.680 listening do,

00:09:17.360 is I actually spent

00:09:18.100 in 2005 and 2006

00:09:19.700 a year in Iraq

00:09:21.060 and one of the

00:09:22.860 interesting things

00:09:23.540 that we had

00:09:24.200 as we were leaving

00:09:25.000 the gate of our base

00:09:25.960 is we had this big sign

00:09:27.120 that said

00:09:27.460 complacency kills.

00:09:29.060 Oh,

00:09:29.240 I love that.

00:09:30.500 And I think,

00:09:31.540 obviously not

00:09:32.260 to the same degree

00:09:33.080 when it comes

00:09:33.580 to fashion

00:09:34.100 as being in,

00:09:35.600 you know,

00:09:35.880 in Iraq.

00:09:37.420 But I think

00:09:39.060 that could be

00:09:39.820 a lot of the same

00:09:40.480 things in fashion

00:09:41.580 or in business

00:09:42.680 or relationships

00:09:43.760 or a marriage

00:09:44.560 or being a dad,

00:09:45.560 whatever it is,

00:09:46.260 I think if you just

00:09:47.020 become complacent,

00:09:48.900 you're just going

00:09:49.600 to end up

00:09:50.120 withering away

00:09:50.860 and so I think

00:09:51.460 that's why

00:09:51.840 it's so important

00:09:52.480 to be on top of

00:09:53.460 not only fashion

00:09:54.200 but everything

00:09:54.620 in your life.

00:09:55.060 Well,

00:09:55.220 you're absolutely right.

00:09:56.280 I mean,

00:09:56.500 I'm not going

00:09:57.600 to physically be in danger,

00:09:59.260 you know,

00:09:59.600 for the most part

00:10:00.480 because I get

00:10:01.320 complacent about my style

00:10:02.500 but if I get

00:10:03.660 complacent about it

00:10:04.680 then I see it

00:10:07.060 as an opportunity

00:10:08.280 to maybe get more

00:10:09.220 complacent in other areas

00:10:10.520 or other people

00:10:12.180 see that complacency

00:10:13.300 and they will believe

00:10:15.060 that I'm more

00:10:15.640 complacent in other areas

00:10:16.920 as well.

00:10:17.740 And so both in the ways

00:10:18.580 that I see myself

00:10:19.560 and in the ways

00:10:20.280 that other people

00:10:20.900 see and treat me,

00:10:22.040 that complacency

00:10:22.800 is a negative

00:10:24.400 when it could be

00:10:25.300 a positive

00:10:25.800 just by being

00:10:26.500 more deliberate

00:10:27.140 and intentional

00:10:27.860 about the clothing

00:10:28.540 that I choose to wear.

00:10:29.900 You know,

00:10:30.500 that's really,

00:10:31.080 it's really interesting

00:10:31.960 you say that

00:10:32.560 because one memory

00:10:33.500 I have

00:10:33.960 as I was in high school

00:10:34.940 we had a fairly

00:10:36.600 good baseball team

00:10:37.720 when I was a,

00:10:38.820 well,

00:10:39.080 basically my entire

00:10:40.500 high school

00:10:40.920 and my coach

00:10:42.820 had this saying,

00:10:43.520 he says,

00:10:43.820 if you look good

00:10:44.460 you play good

00:10:45.140 and without a doubt

00:10:47.100 we would always have

00:10:48.540 the best looking uniforms

00:10:50.380 versus any other team

00:10:52.000 that we would play

00:10:52.820 and his thought was,

00:10:54.940 hey,

00:10:55.080 if you look the part

00:10:55.920 you're going to behave

00:10:56.640 and you're going to act the part.

00:10:57.620 Absolutely.

00:10:58.380 I mean,

00:10:59.160 why do you think

00:10:59.960 in the military

00:11:00.760 they're so strict

00:11:01.780 about what your uniforms

00:11:02.900 look like?

00:11:03.720 I mean,

00:11:03.940 even I have a buddy

00:11:04.720 who's going through,

00:11:05.560 he's just getting ready

00:11:06.360 to go into the police academy,

00:11:07.600 he's not even in the academy yet

00:11:08.880 let alone on a force

00:11:09.900 and it's been ridiculous

00:11:12.040 how strict

00:11:13.080 his mentors

00:11:14.380 and his instructors

00:11:15.160 have been

00:11:15.700 as far as

00:11:16.420 his facial hair

00:11:18.480 or the length of his hair

00:11:19.700 or how shined his shoes are

00:11:21.100 or anything

00:11:21.420 and it's not because

00:11:22.160 you know,

00:11:22.940 in a fight situation

00:11:25.440 it doesn't matter

00:11:27.980 but in a discipline situation

00:11:29.760 it's all indicative

00:11:31.020 of your ability

00:11:31.820 to have the back

00:11:33.000 of the rest of your team

00:11:33.780 and get the job done right.

00:11:35.700 So what do you think

00:11:36.700 just out of curiosity

00:11:37.680 when it comes to the military

00:11:39.060 and I know that

00:11:40.020 there's a lot of fashion

00:11:40.940 just in the real world

00:11:42.260 I call it

00:11:42.740 the real world

00:11:43.340 that obviously mirrors

00:11:45.540 military type styles

00:11:47.380 I think that's a huge factor of it

00:11:49.680 but when you look

00:11:51.320 at military uniforms

00:11:52.260 and you look at the gear

00:11:53.400 like what is it that

00:11:54.420 is trying to be portrayed

00:11:56.000 like what is coming across

00:11:57.280 to people?

00:11:59.680 Wow, that's another

00:12:00.580 really good question

00:12:01.380 especially if you think

00:12:02.160 about modern uniforms

00:12:04.280 and because you're right

00:12:05.940 a lot of current style

00:12:07.840 has its roots

00:12:09.200 in old military

00:12:10.940 it's the idea

00:12:11.660 you know a suit

00:12:12.780 was even based off

00:12:14.420 of the coats and jackets

00:12:16.260 that officers wore

00:12:17.180 in the military

00:12:17.660 and it's kind of funny

00:12:18.860 to think about the idea

00:12:19.900 that what the military

00:12:21.220 wears now

00:12:22.060 maybe 150 years

00:12:23.960 from now

00:12:24.260 some iteration of that

00:12:25.420 will be considered

00:12:26.120 formal wear

00:12:26.880 which is kind of crazy

00:12:28.940 to think about

00:12:29.640 but I think that there's

00:12:31.020 as much as the current world

00:12:33.160 kind of chafes

00:12:33.820 against this idea

00:12:34.700 men like aspiring

00:12:37.040 to be like manly men

00:12:39.180 but really

00:12:40.460 we're just programmed

00:12:41.240 to be that way

00:12:42.020 we love having heroes

00:12:43.740 and we love aspiring

00:12:45.260 to be like them

00:12:46.240 and I think on some

00:12:47.280 very very primal level

00:12:49.600 we understand that

00:12:50.720 if we start to look

00:12:51.560 like our heroes

00:12:52.420 then we start to act

00:12:53.500 like our heroes

00:12:54.280 right

00:12:55.280 well and that's what

00:12:56.460 order of men

00:12:57.140 is all about

00:12:57.760 it's all about

00:12:58.460 getting back to masculinity

00:13:00.040 and being comfortable

00:13:01.220 with that

00:13:01.760 and saying no

00:13:02.640 this is us as guys

00:13:04.420 it doesn't mean

00:13:04.960 we need to be pigs 0.72

00:13:06.160 or chauvinistic

00:13:06.860 or jerks 0.72

00:13:07.960 or whatever else

00:13:08.560 but it means we need

00:13:09.520 to be strong

00:13:10.020 and I think a lot of that

00:13:11.000 can come through the styles

00:13:11.920 and the way we present

00:13:12.920 ourselves to people

00:13:13.640 absolutely

00:13:14.180 so what are some

00:13:15.780 of the other things

00:13:16.560 and we talk a little bit

00:13:17.300 about the military

00:13:17.980 but what are some

00:13:18.720 of the other things

00:13:19.540 that you think

00:13:20.420 guys can do

00:13:21.320 or maybe

00:13:21.820 what can they portray

00:13:23.340 to other people

00:13:24.500 through their sense

00:13:25.600 of fashion

00:13:26.140 yeah military

00:13:27.940 and kind of that

00:13:28.700 that root of that

00:13:29.560 that raw

00:13:30.200 and even that violent

00:13:31.000 masculinity

00:13:31.520 is obviously one of them

00:13:32.920 what I do is

00:13:34.420 I focus a lot

00:13:35.980 on helping guys

00:13:36.620 understand

00:13:37.140 why they dress

00:13:38.000 the way that they do

00:13:38.780 and part of that

00:13:39.660 is breaking it down

00:13:41.160 into this idea

00:13:42.140 of discovering

00:13:44.420 and then developing

00:13:45.380 a style archetype

00:13:46.700 I believe that

00:13:47.800 most masculine men

00:13:50.380 that the rest of us

00:13:51.980 aspire to be like

00:13:52.900 can fall into

00:13:53.840 three different

00:13:54.720 archetypal ranges

00:13:55.660 you've got rugged

00:13:56.840 refined

00:13:57.660 and rakish

00:13:58.580 and if men

00:14:01.020 are able to

00:14:02.040 kind of assess

00:14:03.360 their own lives

00:14:04.200 not only where they are

00:14:05.460 but where they want to be

00:14:06.500 and they can find men

00:14:08.820 who epitomize

00:14:09.980 what they want to be

00:14:11.220 and then start to find out

00:14:12.580 where those men

00:14:13.640 fall within those

00:14:14.440 three archetypes

00:14:15.260 it makes it a lot easier

00:14:16.300 to then break it down

00:14:17.900 not only in style

00:14:18.820 but kind of in every other chunk

00:14:20.560 and every other aspect

00:14:21.420 of what your life is

00:14:22.320 of whether or not

00:14:22.940 you want to fit into

00:14:24.200 that archetype

00:14:24.960 or even a percentage

00:14:26.080 of any of the three

00:14:26.940 combined together

00:14:27.860 so I do think that

00:14:29.600 anything that a guy can do

00:14:32.460 or that a man can do

00:14:33.460 to embrace that masculinity

00:14:35.900 and look to

00:14:37.360 be intentional

00:14:38.480 about his clothing

00:14:39.440 and see it as

00:14:40.520 another tool

00:14:41.500 that he has in his belt

00:14:42.900 as opposed to something that

00:14:44.320 I mean yeah we all

00:14:45.100 have to wear clothes

00:14:46.080 but why

00:14:48.120 so many men

00:14:48.960 just look at it

00:14:49.600 as a neutral

00:14:50.100 it's like as long as

00:14:50.780 I'm not embarrassed

00:14:51.460 about it

00:14:52.420 then I'm fine

00:14:53.560 because I guarantee you

00:14:55.060 that any man

00:14:55.660 who tells you

00:14:56.120 that he doesn't care

00:14:56.740 about what he looks like

00:14:57.480 does because otherwise

00:14:58.320 he'd be walking out

00:14:59.200 I always say he'd be

00:15:00.120 walking around

00:15:00.640 in a snuggie

00:15:02.000 yeah you find

00:15:03.000 the most comfortable thing

00:15:04.000 comfortable it's functional

00:15:04.900 it gets the job done

00:15:05.720 but he cares

00:15:06.360 because he doesn't

00:15:07.280 want to be embarrassed

00:15:08.000 so he's avoiding

00:15:09.000 the negative

00:15:09.540 but he's only taking it

00:15:11.080 so far as being

00:15:12.380 a neutral

00:15:12.920 when really

00:15:13.960 what he needs to do

00:15:14.740 is take it into the realm

00:15:15.660 of being a positive

00:15:16.480 right

00:15:17.580 so I think

00:15:19.280 before we connected

00:15:20.680 I think I was actually

00:15:21.660 on your site

00:15:22.620 and it seems like

00:15:23.660 there was a resource

00:15:24.700 or an article

00:15:25.400 that actually broke down

00:15:26.620 the rugged

00:15:27.440 refined

00:15:28.120 and rakish

00:15:28.780 is that right

00:15:29.180 yeah I've got a whole series

00:15:29.980 on it

00:15:30.380 so maybe

00:15:32.060 what are some key points

00:15:33.320 of each of those

00:15:33.860 like if you're looking

00:15:34.780 at a guy

00:15:35.240 who has a rugged style

00:15:36.680 what would be typical

00:15:38.260 of that

00:15:38.740 yeah

00:15:39.260 the best way

00:15:40.840 to kind of describe

00:15:41.600 all three

00:15:42.200 I'll say

00:15:43.340 that a rugged man

00:15:44.280 is defined

00:15:44.960 by

00:15:45.780 I'm doing my best

00:15:47.020 to kind of paraphrase

00:15:47.860 how I wrote this down

00:15:48.760 a rugged man

00:15:49.960 is defined

00:15:50.480 by his ability

00:15:51.380 to manipulate

00:15:52.840 and control nature

00:15:54.000 and so whether

00:15:55.220 that's somebody

00:15:55.900 who's kind of

00:15:56.760 the classic Americana

00:15:58.400 or a cowboy

00:15:59.200 or a lumberjack

00:16:00.280 or you know

00:16:00.980 and obviously

00:16:01.360 these are very

00:16:01.960 American archetypes

00:16:04.060 but that translates

00:16:05.400 into other cultures

00:16:06.240 as well

00:16:06.640 but it's men

00:16:07.180 who are more comfortable

00:16:08.140 outside

00:16:09.860 and manipulating

00:16:11.460 the physical world

00:16:12.500 with their bodies

00:16:13.240 and dressing accordingly

00:16:15.060 because a guy

00:16:16.500 can't do something

00:16:18.300 like that in a suit

00:16:19.300 you know

00:16:19.820 you can't be like

00:16:20.980 Axe Man

00:16:21.480 on the History Channel

00:16:22.300 or something

00:16:22.660 without wearing a suit

00:16:24.000 right

00:16:24.320 right

00:16:25.100 yeah

00:16:25.340 and so dressing

00:16:26.140 according to fit

00:16:26.920 his needs

00:16:27.380 but still being

00:16:28.080 cognizant

00:16:28.840 of how that aesthetic

00:16:30.400 affects the way

00:16:31.900 other people perceive him

00:16:33.200 and using it

00:16:33.940 to not only accomplish

00:16:35.040 his goals physically

00:16:35.980 but his goals socially

00:16:37.040 a refined man

00:16:38.720 is somebody

00:16:39.100 who is defined

00:16:40.360 by his financial

00:16:42.480 and his social savvy

00:16:43.520 somebody who has

00:16:44.620 a lot of

00:16:45.140 a lot of influence

00:16:46.900 over kind of

00:16:48.220 the world of people

00:16:49.560 and of culture

00:16:50.260 I think one of the ways

00:16:51.560 a good TV way

00:16:53.100 to describe that

00:16:53.700 is kind of like

00:16:54.240 Frank Underwood

00:16:55.280 from House of Cards

00:16:56.160 right

00:16:57.060 okay

00:16:57.340 he's not

00:16:57.740 he's not a physical archetype

00:16:59.060 he's not a rugged man

00:16:59.920 and he's certainly not a rake

00:17:01.080 in that he's someone

00:17:01.660 who has his identity

00:17:04.740 by breaking the rules

00:17:05.720 but he's someone

00:17:06.180 who follows all the rules

00:17:07.560 you know

00:17:08.960 at least from a perception

00:17:10.460 in order to maintain

00:17:13.760 his level of impact

00:17:15.940 over the world around him

00:17:16.960 right

00:17:17.920 and obviously

00:17:18.620 you can see that

00:17:19.420 reflected in his wardrobe

00:17:20.640 and you can see that

00:17:21.580 in the wardrobes

00:17:22.960 of people who are in politics

00:17:24.240 or who are big business people

00:17:26.000 or anything else

00:17:26.820 and then the third one

00:17:27.820 is the rake

00:17:28.400 and this is a guy

00:17:29.380 who

00:17:29.760 his power

00:17:31.380 comes from

00:17:32.300 coloring outside

00:17:33.640 of the lines

00:17:34.240 and kind of throwing

00:17:34.960 a middle finger

00:17:35.620 to what everybody else says

00:17:37.160 and having the gravitas

00:17:40.040 to be able to do that

00:17:41.640 and still gain

00:17:42.380 his own following

00:17:43.220 as a result

00:17:43.960 as I think about this

00:17:45.540 is it

00:17:46.700 I'm sure there's guys

00:17:48.040 that maybe try to cross over

00:17:49.620 into something

00:17:50.240 that they're not

00:17:51.380 is that

00:17:52.200 to me

00:17:52.720 I think

00:17:53.220 that might

00:17:54.460 be out of integrity

00:17:55.760 a little bit

00:17:56.320 maybe that's not the right word

00:17:57.440 but just like

00:17:58.000 out of alignment

00:17:58.680 with who you are

00:17:59.560 is that visible

00:18:00.360 for people to notice

00:18:01.400 yeah I think so

00:18:02.280 it's funny

00:18:03.300 I'm not

00:18:03.980 not a huge movie buff

00:18:05.360 but for some reason

00:18:06.160 all these references

00:18:07.020 kind of keep popping

00:18:07.840 in my head

00:18:08.260 but as soon as you said

00:18:09.540 that I was thinking

00:18:10.300 of

00:18:10.900 do you remember

00:18:11.420 in Back to the Future 3

00:18:12.660 when Marty McFly

00:18:13.940 goes and buys

00:18:14.700 all of his

00:18:15.400 80's cowboy stuff

00:18:17.180 right

00:18:17.600 that's right

00:18:18.080 totally inconsistent

00:18:19.340 with the lifestyle

00:18:20.480 right

00:18:21.740 right

00:18:22.080 and

00:18:22.760 I mean

00:18:23.320 I would argue

00:18:24.160 that

00:18:25.480 every single man

00:18:26.920 has

00:18:27.500 some percentage

00:18:28.600 of all three

00:18:29.260 of those archetypes

00:18:30.140 in his life

00:18:30.720 and it may be

00:18:31.640 something as small

00:18:32.400 as 5 or 10%

00:18:33.620 of one

00:18:34.140 and you know

00:18:35.200 80 or 90%

00:18:36.260 of another

00:18:37.340 but I think

00:18:37.800 we all have that

00:18:38.480 to some extent

00:18:39.220 but there is

00:18:40.640 there's some

00:18:41.140 inconsistency

00:18:42.220 with

00:18:42.900 you know

00:18:43.300 I mean

00:18:43.480 for me

00:18:43.780 I work

00:18:44.240 on top of

00:18:45.220 doing the side

00:18:45.740 I do

00:18:46.200 I help run

00:18:47.880 a company

00:18:48.780 that does

00:18:49.080 custom suits

00:18:49.800 and so for me

00:18:51.880 both the refined

00:18:52.680 and the rakish

00:18:53.220 archetypes

00:18:53.840 make a lot more

00:18:54.460 sense than the rugged one

00:18:55.520 and it would be

00:18:56.500 silly for me

00:18:57.140 to go into

00:18:58.240 work wearing

00:18:59.060 a suit

00:18:59.500 and have

00:19:00.820 a pair

00:19:01.900 of work boots

00:19:02.500 on with it

00:19:03.700 right

00:19:03.980 you know

00:19:04.260 right

00:19:04.740 you know

00:19:05.820 what else

00:19:06.080 is interesting

00:19:06.580 about that

00:19:07.040 I think

00:19:07.360 back to

00:19:08.000 a friend

00:19:08.560 of mine

00:19:09.040 who owns

00:19:10.020 a landscaping

00:19:10.780 company

00:19:11.220 and if you

00:19:11.820 saw the guy

00:19:12.500 he's just

00:19:13.040 he's a rugged

00:19:13.740 guy

00:19:14.000 like I can tell

00:19:14.480 you right off

00:19:14.800 the bat

00:19:15.160 I mean

00:19:15.580 he looks

00:19:15.920 the part

00:19:16.320 he's

00:19:16.660 he's strong

00:19:17.520 physically

00:19:18.060 strong

00:19:18.660 he

00:19:19.420 sometimes

00:19:20.060 he'll wear

00:19:20.500 you know

00:19:20.760 like a polo

00:19:21.380 shirt

00:19:21.560 but for the

00:19:21.960 most part

00:19:22.360 it's kind

00:19:22.640 of a more

00:19:22.960 of a ragged

00:19:23.440 t-shirt

00:19:23.840 he's got

00:19:24.140 some ragged

00:19:24.660 jeans on

00:19:25.260 some boots

00:19:26.180 on

00:19:26.580 I mean

00:19:26.760 he just

00:19:27.020 looks the

00:19:27.540 part

00:19:27.760 right

00:19:28.080 but a

00:19:29.380 salesperson

00:19:30.280 is a

00:19:31.480 woman 0.99

00:19:31.780 who is

00:19:32.720 very

00:19:33.140 attractive

00:19:33.640 and she

00:19:34.860 dresses up

00:19:35.900 I would say

00:19:36.460 more than

00:19:36.880 average

00:19:37.420 and although

00:19:38.940 she looks

00:19:39.760 nice

00:19:40.100 and she's

00:19:40.500 attractive

00:19:40.900 and she's

00:19:41.600 well spoken

00:19:42.280 for me

00:19:43.360 it's like

00:19:43.840 I don't

00:19:44.440 really get

00:19:45.100 it

00:19:45.260 like I

00:19:45.580 don't

00:19:45.780 connect

00:19:46.320 how you're

00:19:47.100 gonna be

00:19:47.900 the landscaping

00:19:49.060 representative

00:19:49.820 because I

00:19:50.400 don't expect

00:19:51.040 that to be

00:19:52.060 the case

00:19:52.460 is that right

00:19:52.840 absolutely

00:19:53.480 to me

00:19:54.160 it would

00:19:54.380 make more

00:19:54.880 sense to

00:19:55.420 have the

00:19:55.780 guy who

00:19:56.120 owns the

00:19:56.620 business

00:19:57.120 whether it's

00:19:58.920 him or

00:19:59.260 somebody else

00:19:59.800 who's like

00:20:00.400 him that's

00:20:01.180 in charge

00:20:01.580 of sales

00:20:02.140 go in

00:20:03.360 wearing a

00:20:04.060 pair of

00:20:04.420 jeans

00:20:04.840 some work

00:20:05.560 boots

00:20:05.920 and then

00:20:06.360 maybe like

00:20:07.060 just a

00:20:07.580 good casual

00:20:08.120 sport coat

00:20:08.840 or something

00:20:09.340 like that

00:20:09.900 so it's

00:20:10.440 like all

00:20:10.760 he has

00:20:11.000 to do

00:20:11.220 is ditch

00:20:11.560 the jacket

00:20:12.080 and he

00:20:12.540 can get

00:20:12.920 down

00:20:13.260 into

00:20:13.980 business

00:20:14.800 itself

00:20:15.380 but he

00:20:15.920 still

00:20:16.140 acknowledges

00:20:16.660 that the

00:20:17.160 sales

00:20:17.460 environment

00:20:17.940 and working

00:20:18.580 with people

00:20:19.060 who aren't

00:20:19.640 down in

00:20:20.000 the dirt

00:20:20.280 all the

00:20:20.580 time

00:20:20.860 is different

00:20:21.740 and he

00:20:22.040 caters to

00:20:22.520 that

00:20:22.760 accordingly

00:20:23.320 so this

00:20:24.840 brings up

00:20:25.300 a really

00:20:25.540 good point

00:20:26.100 because I

00:20:27.300 think we've

00:20:27.640 all heard

00:20:28.080 that you

00:20:28.740 can't

00:20:29.120 overdress

00:20:29.720 for the

00:20:30.020 occasion

00:20:30.400 but I

00:20:31.280 don't know

00:20:31.560 if that's

00:20:32.260 true

00:20:32.520 I mean

00:20:32.800 it sounds

00:20:33.560 like there's

00:20:33.960 times where

00:20:34.460 dressing down

00:20:35.160 is actually

00:20:35.600 in your

00:20:35.780 best interest

00:20:36.260 oh absolutely

00:20:36.880 because

00:20:37.600 I would

00:20:39.880 say that

00:20:40.220 that's a

00:20:40.600 safe rule

00:20:41.180 and that's

00:20:41.540 a good

00:20:41.800 beginner

00:20:42.140 rule

00:20:42.520 to live

00:20:43.580 by

00:20:43.920 but you're

00:20:45.400 not going

00:20:45.640 to go

00:20:45.840 surfing in

00:20:46.360 a tuxedo

00:20:47.020 right

00:20:48.000 you know

00:20:48.380 and so

00:20:48.920 it's very

00:20:49.660 it is

00:20:50.560 it's important

00:20:51.100 that as

00:20:51.600 you kind

00:20:51.900 of get

00:20:52.120 over the

00:20:52.500 initial

00:20:53.200 bump

00:20:55.980 of trying

00:20:56.820 to dress

00:20:57.200 better

00:20:57.500 and most

00:20:58.020 men will

00:20:58.800 overdress

00:20:59.800 as they're

00:21:00.360 trying to

00:21:00.740 dress better

00:21:01.140 and I think

00:21:01.440 that's a great

00:21:01.940 thing

00:21:02.240 that's the

00:21:02.920 right way to

00:21:04.000 air as you're

00:21:04.680 getting better

00:21:05.080 at it

00:21:05.480 but at the

00:21:06.060 same time

00:21:06.400 you need to

00:21:06.900 learn that

00:21:07.720 casual wear

00:21:10.340 or functional

00:21:12.000 wear

00:21:12.440 it exists

00:21:13.620 for a reason

00:21:14.300 and dressing

00:21:16.900 up can be

00:21:17.560 just as much

00:21:18.160 of a negative

00:21:18.680 as dressing

00:21:19.260 down is

00:21:20.100 when it's

00:21:20.780 done in the

00:21:21.120 wrong context

00:21:21.880 I'm sure

00:21:23.480 that there's

00:21:23.940 categories

00:21:24.560 that you can

00:21:25.040 place

00:21:25.480 events

00:21:26.640 or occasions

00:21:27.280 into

00:21:27.980 like okay

00:21:29.000 you know

00:21:29.540 here's a

00:21:29.860 casual event

00:21:30.880 here's a

00:21:31.640 business event

00:21:32.860 here's a

00:21:33.340 formal event

00:21:34.120 what are some

00:21:34.660 of those

00:21:35.180 categories

00:21:36.280 that you would

00:21:36.780 see guys

00:21:37.800 needing to

00:21:38.240 find a style

00:21:38.900 in each one

00:21:39.360 of those

00:21:39.560 categories

00:21:40.040 I would say

00:21:40.760 it's more

00:21:41.140 important that

00:21:41.780 guys find

00:21:42.440 their own

00:21:42.800 style with

00:21:43.340 who they are

00:21:44.000 and that's

00:21:45.080 reflected within

00:21:45.960 those different

00:21:46.500 categories

00:21:47.040 because

00:21:47.880 it's more

00:21:49.840 of an art

00:21:50.320 than a science

00:21:51.060 you know

00:21:51.860 you don't want

00:21:52.800 to come up

00:21:54.380 with a uniform

00:21:55.040 for a day

00:21:57.660 with your kids

00:21:58.360 at the park

00:21:58.940 which is what

00:21:59.440 I just got

00:21:59.920 done doing

00:22:00.500 versus going

00:22:01.380 out to

00:22:01.860 South by

00:22:02.400 Southwest

00:22:02.820 versus going

00:22:04.780 to a board

00:22:05.720 meeting

00:22:06.100 in New York

00:22:07.960 because the

00:22:08.660 same man

00:22:09.180 can do all

00:22:09.760 of that

00:22:10.140 and I would

00:22:10.800 never recommend

00:22:11.500 that he do

00:22:11.880 all three of

00:22:12.520 those in the

00:22:12.980 same outfits

00:22:13.700 but I

00:22:15.120 would hesitate

00:22:15.940 to say

00:22:16.440 that he

00:22:16.820 needs to

00:22:17.220 wear X

00:22:17.720 Y or Z

00:22:18.240 because it's

00:22:19.420 more important

00:22:20.080 that he

00:22:20.660 understands

00:22:21.400 where he

00:22:21.880 falls within

00:22:22.580 those three

00:22:23.140 archetypes

00:22:23.800 and then he

00:22:24.780 leans on

00:22:25.620 whichever one

00:22:26.360 is his

00:22:26.720 strength

00:22:27.160 within those

00:22:27.660 different

00:22:27.960 environments

00:22:28.600 so how do

00:22:30.380 you do that

00:22:30.960 because I

00:22:31.960 know that

00:22:32.340 there's times

00:22:32.900 where like

00:22:33.600 it was up

00:22:33.940 to me

00:22:34.340 and I know

00:22:34.960 I heard

00:22:35.320 you on a

00:22:36.060 podcast

00:22:36.340 I think it

00:22:37.040 was or one

00:22:37.460 of your

00:22:37.600 articles

00:22:37.940 where you

00:22:38.280 said no

00:22:38.800 flip-flops

00:22:39.500 unless you're

00:22:40.160 at the beach

00:22:40.660 and so

00:22:41.560 if it were

00:22:42.100 me

00:22:42.400 if I'm

00:22:43.200 going to

00:22:43.320 go to

00:22:43.480 the park

00:22:43.900 I'm going

00:22:44.420 to throw

00:22:44.600 in some

00:22:44.880 flip-flops

00:22:45.400 and so

00:22:46.660 it's like

00:22:47.140 how do you

00:22:48.180 find that

00:22:49.440 style

00:22:49.900 but not

00:22:51.220 settle

00:22:52.100 not be

00:22:52.580 too comfortable

00:22:53.820 man you've

00:22:55.500 got good

00:22:55.820 questions

00:22:56.220 I really

00:22:56.580 appreciate

00:22:56.980 this

00:22:57.360 I would

00:22:59.680 say

00:23:00.080 one thing

00:23:01.100 that's really

00:23:01.840 interesting

00:23:02.520 about that

00:23:03.100 and I've

00:23:03.420 been thinking

00:23:03.800 a lot

00:23:04.300 about that

00:23:04.760 flip-flops

00:23:05.440 thing

00:23:05.640 because I

00:23:06.140 just got

00:23:06.460 back

00:23:06.880 two weeks

00:23:07.640 ago

00:23:07.820 from a

00:23:08.160 trip to

00:23:08.660 Hawaii

00:23:09.060 I was

00:23:09.480 there for

00:23:09.760 a week

00:23:10.000 with my

00:23:10.300 family

00:23:10.600 and it's

00:23:12.720 different out

00:23:13.180 there

00:23:13.900 and wearing

00:23:15.560 flip-flops

00:23:16.240 beyond just

00:23:17.000 out on the

00:23:17.360 beach

00:23:17.640 is culturally

00:23:18.620 appropriate

00:23:19.340 for me

00:23:20.660 being in

00:23:21.860 Utah

00:23:22.300 or spending

00:23:22.820 most of my

00:23:23.340 time

00:23:23.780 in kind

00:23:25.060 of landlocked

00:23:25.740 areas

00:23:26.040 or more

00:23:26.700 kind of

00:23:27.420 urban areas

00:23:28.340 it's easy

00:23:29.520 to say

00:23:29.880 absolutely

00:23:30.440 not you

00:23:31.500 should not

00:23:31.820 wear this

00:23:32.220 unless you

00:23:32.660 were in

00:23:33.000 this very

00:23:33.640 limited scope

00:23:34.580 and very

00:23:34.940 limited perspective

00:23:35.820 I would say

00:23:36.800 the big thing

00:23:37.540 with you

00:23:38.720 know the

00:23:38.980 flip-flop

00:23:39.440 example or

00:23:40.080 any other

00:23:40.560 is to

00:23:42.640 be almost

00:23:43.660 hypersensitive

00:23:44.500 to what

00:23:46.180 is being

00:23:46.560 communicated

00:23:47.180 by what

00:23:47.700 you're

00:23:47.880 wearing

00:23:48.200 as guys

00:23:50.020 I think

00:23:50.720 we tend

00:23:51.460 to be

00:23:51.720 and I

00:23:51.900 don't want

00:23:52.140 to lump

00:23:52.400 us all

00:23:52.700 together

00:23:53.020 but we

00:23:53.460 tend to

00:23:53.780 be very

00:23:54.300 bottom

00:23:54.700 line

00:23:54.920 driven

00:23:55.280 right

00:23:55.600 like

00:23:55.920 what's

00:23:56.220 the

00:23:56.400 outcome

00:23:56.760 what's

00:23:57.060 the

00:23:57.200 result

00:23:57.620 right

00:23:57.820 and so

00:23:59.120 if you're

00:23:59.960 telling me

00:24:00.640 that hey

00:24:01.420 Ryan you've

00:24:02.020 got to be

00:24:02.400 more intentional

00:24:03.220 about your

00:24:03.740 dress you can't

00:24:04.720 just go out in

00:24:05.400 your gym shorts

00:24:06.160 which is what I

00:24:06.740 tell my boys

00:24:07.300 like guys you

00:24:08.180 don't wear gym

00:24:08.600 shorts outside of

00:24:09.280 the house unless

00:24:09.700 you're going to

00:24:09.980 play basketball

00:24:10.560 and so but

00:24:13.100 that's hard right

00:24:13.800 I mean that's

00:24:14.280 that's out of your

00:24:14.780 comfort zone so

00:24:15.780 like what's the

00:24:16.640 bottom line why

00:24:17.480 should we even

00:24:18.080 take that into

00:24:18.640 consideration

00:24:19.200 so what so

00:24:20.660 what if it's out

00:24:21.240 of your comfort

00:24:21.720 zone I mean

00:24:22.480 comfort zones are

00:24:23.260 for children

00:24:23.800 you know

00:24:24.580 yeah really

00:24:25.660 it's really to

00:24:26.660 me what it

00:24:27.040 comes down to

00:24:27.700 is this idea

00:24:28.520 of ease

00:24:31.080 has its place

00:24:32.120 but it should

00:24:33.100 never be sought

00:24:33.800 out for its own

00:24:34.540 sake I don't

00:24:35.880 grow when things

00:24:36.660 are easy and as

00:24:37.360 a man it's my

00:24:38.040 responsibility to

00:24:38.940 grow and to

00:24:40.020 get better and to

00:24:41.080 improve and not

00:24:41.920 only that but to

00:24:42.620 leverage that

00:24:43.580 improvement to

00:24:44.680 improve the lives

00:24:46.220 of my family

00:24:46.920 the lives of the

00:24:47.900 people with whom

00:24:48.420 I work and

00:24:48.960 everything else

00:24:49.580 and so ease

00:24:51.040 and comfort are

00:24:51.720 great things and

00:24:52.640 they're great

00:24:52.980 respites but they

00:24:53.880 should never be

00:24:54.420 actively sought

00:24:55.200 out well so I

00:24:56.420 think you're

00:24:56.760 talking a lot

00:24:57.320 about just

00:24:57.900 maturity as a

00:24:58.920 man absolutely

00:24:59.720 yeah like we

00:25:00.560 do hard things

00:25:01.560 because we want

00:25:02.520 the things in

00:25:03.260 our life that we

00:25:03.820 want we've got to

00:25:04.520 work for those

00:25:05.000 things and every

00:25:05.880 element I think

00:25:06.560 it's so easy to

00:25:07.120 look overlook

00:25:07.620 fashion and maybe

00:25:08.960 relationship with

00:25:09.740 your family or

00:25:10.500 your co-worker but

00:25:11.500 I think there's

00:25:11.960 every element and

00:25:13.000 you know what else

00:25:13.560 is interesting is the

00:25:14.980 way that you do

00:25:15.700 one thing in my

00:25:16.560 opinion is the way

00:25:17.320 that you do

00:25:17.720 everything right

00:25:18.360 so if you're a

00:25:18.900 sloppy dresser I'm

00:25:20.700 not going to hire

00:25:21.280 you because you're

00:25:21.920 going to be sloppy

00:25:22.480 with the work that

00:25:23.220 I'm trying to hire

00:25:23.860 you to do

00:25:24.260 exactly and the

00:25:25.420 thing is is whether

00:25:26.580 or not somebody's

00:25:27.540 justified in seeing

00:25:28.660 you that way you're

00:25:29.700 going to feel that

00:25:30.540 way about yourself

00:25:32.240 regardless because if

00:25:33.220 you think well I can

00:25:33.980 take it easy in this

00:25:34.940 one area or this

00:25:36.140 doesn't matter then

00:25:38.380 where else does that

00:25:39.280 translate because it's

00:25:40.320 never just isolated to

00:25:41.440 one area so okay so

00:25:43.640 what are I'm curious as

00:25:45.500 with your background and

00:25:46.780 what you do for work

00:25:47.660 what are some of

00:25:48.340 your pet peeves

00:25:49.360 like mine for

00:25:50.060 example socks with

00:25:51.940 sandals like every

00:25:53.820 time I see that I'm

00:25:54.720 like what is this guy

00:25:55.680 thinking like literally

00:25:58.260 what is he thinking

00:25:59.320 like what went through

00:26:00.260 his mind to do that

00:26:01.460 right right so what

00:26:02.960 are some of the pet

00:26:03.580 peeves that you have

00:26:04.260 my biggest pet peeve

00:26:05.600 is and I see this a

00:26:07.040 lot because I'm in a

00:26:07.980 in a very family

00:26:09.400 concentrated area is

00:26:11.700 dads who dress like 0.88

00:26:13.500 their toddler or young

00:26:16.780 child age boys and

00:26:19.060 it's not because their

00:26:19.840 boys are dressing up to 0.97

00:26:20.900 look like men right you

00:26:22.700 know so it's it's

00:26:23.820 dads who wear a pair of

00:26:26.940 flip-flops with baggy

00:26:28.240 cargo shorts and a

00:26:29.380 superhero t-shirt and

00:26:30.560 everything is two sizes

00:26:31.600 too big you know and

00:26:33.640 he I mean that's

00:26:34.380 literally what their

00:26:35.040 kids are wearing and I

00:26:36.100 just I look at that and

00:26:37.380 I think do not do not

00:26:38.680 see what that's

00:26:39.440 communicating to your

00:26:40.460 son you not see that

00:26:42.160 it's it's telling him

00:26:43.980 that that's that's as

00:26:45.060 much as he needs to do

00:26:46.180 you know that he may

00:26:47.300 need to grow more

00:26:48.040 physically or he may

00:26:49.040 need to be more

00:26:49.780 disciplined in doing

00:26:51.920 his homework or in

00:26:53.140 spending his money or

00:26:54.040 in eating his vegetables

00:26:54.960 or anything else but

00:26:55.820 does he really need to

00:26:56.720 do all that if he

00:26:58.140 doesn't need to get

00:26:58.740 any better at dressing

00:26:59.620 better either yeah

00:27:01.140 good point anything

00:27:02.840 else for pet peeves

00:27:04.480 oh man nothing that I

00:27:05.600 really ever see

00:27:06.460 consistently enough

00:27:07.700 especially because the

00:27:10.440 another one that I

00:27:11.580 emotionally kind of

00:27:12.840 respond to and then I

00:27:14.060 always have to draw

00:27:14.640 myself back from it is

00:27:15.820 guys who are overly

00:27:16.760 stylized and because I

00:27:19.000 just look at it like

00:27:19.640 okay buddy you're trying

00:27:20.640 way too hard but that's

00:27:22.360 the cynic in me because

00:27:23.340 I'd rather I would

00:27:24.400 rather invest time in a

00:27:25.880 friendship or in a

00:27:26.860 business relationship with

00:27:27.860 somebody who tries too

00:27:28.800 hard and is overly

00:27:30.380 sincere than somebody

00:27:32.020 who's cynical and

00:27:32.860 ironic and just errs on

00:27:34.440 the side of being too

00:27:35.460 cautious so let's talk

00:27:37.400 about one thing I want to

00:27:38.220 talk about with you is

00:27:39.080 t-shirts because every

00:27:40.300 dude out there loves

00:27:41.520 just like a good

00:27:42.660 comfortable t-shirt but

00:27:44.460 at the same time if all

00:27:45.360 you wear is like you

00:27:46.040 said to a t-shirt two

00:27:47.280 sizes too big that all

00:27:48.740 superheroes or stupid

00:27:50.300 sayings or whatever

00:27:51.080 what do you recommend for

00:27:54.460 t-shirts I recommend

00:27:56.280 and it's actually one of

00:27:56.980 my staples is still a

00:27:58.480 good t-shirt I think

00:27:59.140 every man should have a

00:28:00.780 good rotation of t-shirts

00:28:02.100 in his wardrobe whether

00:28:03.040 that's I mean for me it's

00:28:04.120 two maybe three but I do

00:28:06.400 think that we should be

00:28:07.080 able to wear them it

00:28:07.860 has to be something

00:28:08.500 that fits and I do

00:28:09.900 recommend that it's

00:28:10.600 something that's plain

00:28:11.440 but even then I see a

00:28:12.980 lot of guys who fall

00:28:15.620 within kind of different

00:28:16.660 combined aesthetics like

00:28:18.820 I see a lot of guys who

00:28:19.800 are into the old motorbike

00:28:21.500 scene they live out in

00:28:22.900 California they work on

00:28:24.960 and ride these old kind

00:28:26.580 of vintage 60s and 70s

00:28:28.460 motorcycles and for them

00:28:30.360 wearing old graphic t-shirts

00:28:32.840 it makes sense because it

00:28:33.880 fits within the context my

00:28:35.360 big thing that I would say

00:28:36.420 with t-shirts though is

00:28:37.560 most guys just whenever

00:28:39.160 they get out of whenever

00:28:40.900 they get out of work or

00:28:42.300 get off the clock or

00:28:43.300 they're they don't have

00:28:44.300 to be wearing something

00:28:45.180 they wear a t-shirt right

00:28:46.540 and so I would say okay

00:28:48.020 so when do you wear a

00:28:48.900 button-up shirt and

00:28:49.540 they'll give me a list of

00:28:50.420 times and a list of

00:28:51.360 reasons in which they

00:28:52.340 will wear a t-shirt or

00:28:54.100 wear a button-up shirt and

00:28:55.320 then everything that

00:28:55.980 doesn't fall within that

00:28:57.140 limited scope means it's

00:28:59.140 time to wear a t-shirt and

00:29:00.740 I would say the best it's

00:29:02.460 better to switch that

00:29:03.740 around so you're wearing

00:29:05.180 a button-up shirt and

00:29:06.060 that doesn't necessarily

00:29:06.700 mean a white dress shirt

00:29:07.940 with a tie but just a

00:29:09.560 shirt with a collar on

00:29:10.440 it even I mean I'm

00:29:11.240 wearing a casual

00:29:12.340 chambray shirt today but

00:29:13.660 it has a collar and it

00:29:14.540 buttons up so you wear

00:29:16.360 that something like that

00:29:17.500 as a default unless you

00:29:19.000 have this limited range

00:29:20.640 in which it's actually

00:29:21.460 appropriate to wear a

00:29:22.380 t-shirt so it's just a

00:29:23.400 little mental shift

00:29:24.240 let's talk about let's

00:29:26.100 talk about fit because

00:29:27.580 with me over the past year

00:29:29.300 and a half I've literally

00:29:30.520 lost 45 pounds in the

00:29:31.960 last year and a half

00:29:32.480 yeah man that's awesome

00:29:33.480 yeah yeah it's been good

00:29:34.740 it's been exciting tons

00:29:35.600 of energy like everything

00:29:36.800 just goes better business

00:29:37.880 has been better and it's

00:29:38.760 not coincidence that I'm

00:29:40.080 getting in shape and doing

00:29:40.820 that stuff it's so cool how

00:29:42.340 much of an effect that has

00:29:43.380 on you I didn't lose that

00:29:44.460 much but I've had a good

00:29:45.740 body shift in the last two

00:29:46.920 years as well and it's good

00:29:48.420 for you it's a huge thing

00:29:49.780 so here's one of the

00:29:51.700 challenges that I've had

00:29:52.740 over the year though the

00:29:53.740 year of losing weight is

00:29:55.800 that my clothes now are a

00:29:57.240 little baggier and my wife

00:29:59.400 has even made comments like

00:30:00.860 oh your shirt's too baggy

00:30:01.960 or your jeans are falling

00:30:03.260 off like how do you find

00:30:04.320 the right fit because I've

00:30:05.700 also tried jeans on I'm

00:30:06.760 like no no these are too

00:30:08.500 tight for me so how do you

00:30:09.780 find the right fit for you

00:30:11.080 I would say two things to

00:30:13.760 go with that one is when

00:30:14.840 you try on something new a

00:30:16.660 guy needs to learn to

00:30:17.560 distinguish between

00:30:18.400 something being

00:30:19.200 uncomfortable or it's

00:30:21.060 being unfamiliar because if

00:30:23.560 it's uncomfortable then

00:30:24.300 obviously that's a problem

00:30:25.280 and you either need to not

00:30:26.520 buy it or you need to have

00:30:27.940 it remade or tailored or

00:30:29.280 something else but if it's

00:30:30.220 unfamiliar then after

00:30:31.720 three or four wears you

00:30:33.060 actually do get used to it

00:30:34.420 and if the way it looks is

00:30:36.160 more flattering on you and

00:30:37.240 it's just unfamiliar suck it 0.95

00:30:38.880 up and deal with it for the

00:30:39.960 first four or five wears you

00:30:41.220 know yeah because it'll

00:30:42.320 it'll become comfortable

00:30:43.360 I'm part of who you are

00:30:44.580 totally I mean I've worn a

00:30:45.480 suit almost every day for

00:30:46.380 the last 12 years and it

00:30:47.520 certainly wasn't easy at

00:30:48.680 first right but now it's

00:30:50.820 now it's simple you know

00:30:51.920 it's not it's not a big of a

00:30:52.840 deal for me to wear a shirt

00:30:54.620 and a tie every day I really

00:30:55.940 am not bothered by it the other

00:30:57.540 thing that I would say is

00:30:58.300 just kind of a good general

00:30:59.240 rule and this applies

00:31:00.780 regardless of what kind of

00:31:02.700 a shape a man is is in is 0.94

00:31:05.320 clothing should follow his

00:31:06.600 natural lines without giving

00:31:08.120 away any details yeah because

00:31:11.680 if you're if you're too small

00:31:13.040 and you wear something that's

00:31:13.980 too big then you just look

00:31:15.380 scrawny and if you're really

00:31:16.980 big and you wear something

00:31:17.880 that's too big then you just

00:31:19.040 look sloppy right and if

00:31:21.320 you're too small and you wear

00:31:22.260 something that's too tight then

00:31:23.940 you just look wispy and

00:31:25.400 almost effeminate and if you're

00:31:26.680 too big and you wear something

00:31:27.800 that's too tight then you

00:31:28.700 just look even larger than

00:31:29.860 you actually are yeah that's

00:31:32.160 a good point you know it's

00:31:32.880 really it's really interesting

00:31:33.980 I don't even know if I

00:31:34.820 should share this I was

00:31:35.500 actually down in the Bahamas

00:31:36.460 about a month or so ago and

00:31:38.680 literally this guy ran by and

00:31:41.880 all he had was his banana

00:31:43.120 hammock on his speedo on he's

00:31:44.620 running down and there's

00:31:45.600 literally thousands of people

00:31:46.800 and he like owned it but at

00:31:48.060 the same time like whoa that

00:31:50.580 thing is not not right for you

00:31:52.520 so let's talk about versatility

00:31:56.260 because you know as well as I

00:31:58.160 do probably better than I do

00:31:59.160 that when you're starting to

00:32:01.140 improve your wardrobe and be

00:32:02.540 deliberate about what you look

00:32:04.440 like and and how you dress it

00:32:06.580 could probably become a little

00:32:07.820 over the top as far as cost

00:32:09.420 goes oh yeah so if I've got

00:32:11.760 guys you know that are

00:32:12.880 listening to you and I today

00:32:14.000 that are saying yeah you know

00:32:15.040 it is time that I upgrade my

00:32:16.260 wardrobe and I start being

00:32:17.640 deliberate about this what are

00:32:19.280 some things that they should

00:32:20.200 consider purchasing first that

00:32:21.460 are like really versatile I

00:32:23.020 have a whole series on that on

00:32:24.440 my site I call it the staples

00:32:25.880 perfect and let me let me pull

00:32:29.700 up just kind of a few that I

00:32:31.060 can recommend to some guys but

00:32:33.040 then while you're pulling that

00:32:34.200 up to what I'll do is just for

00:32:35.920 everybody that's listening is

00:32:36.940 I'll make links on order of

00:32:39.000 man our website in the show

00:32:40.160 notes to be able to access all

00:32:42.780 of this information so we'll

00:32:43.940 have the three different

00:32:45.480 archetypes you talked about we'll

00:32:46.920 talk about the the staples that

00:32:48.560 you're going to address right now

00:32:49.620 so we'll have all those links

00:32:50.580 there awesome awesome so most

00:32:53.280 of these are things actually all

00:32:54.620 of these the reason that they're

00:32:55.520 staples is I recommend that

00:32:56.700 every single man have these in

00:32:58.700 his wardrobe because at some

00:33:00.360 point in time they're going to

00:33:01.680 be needed and they're going to

00:33:02.680 be used and even if it's a one

00:33:04.760 off thing it will be in a

00:33:06.300 situation in which it's

00:33:07.900 necessary that he looks good a

00:33:09.380 good example is a suit you know

00:33:11.000 there are plenty of men who

00:33:13.000 really don't have a daily or even

00:33:15.260 an annual need for a suit but they

00:33:17.560 should have a well-fitting suit in

00:33:18.980 their wardrobe because the times in

00:33:20.440 which they will need it a son's

00:33:22.620 graduation a job interview something

00:33:25.400 you know they're going to meet a

00:33:26.560 political figure or something like

00:33:27.860 that it's so crucial that it fits

00:33:30.440 well and it looks good right is there

00:33:32.440 a color that you'd recommend

00:33:33.720 navy and gray are always the best

00:33:35.460 ones that I recommend just because

00:33:36.680 of their versatility a lot of guys

00:33:38.180 will default to black but it's too 0.90

00:33:39.600 formal yeah so things like a suit a

00:33:43.100 good pair of dress shoes dark jeans

00:33:45.240 some button-up shirts a t-shirt like

00:33:47.760 we talked about Henley a trench coat

00:33:50.600 a watch a tie a pair of chinos you

00:33:54.600 know there's there's 30 of them but

00:33:56.400 they're all things that for the most

00:33:57.780 part will translate across all three

00:34:00.640 of the archetypes they will either

00:34:02.780 work they'll work very well within

00:34:05.540 kind of the the formality spectrum of

00:34:08.440 none of them are overly casual or

00:34:11.180 overly formal you know I don't think

00:34:12.900 every man needs to have a tuxedo in

00:34:14.600 his wardrobe although that's

00:34:16.200 something that guys can aspire to

00:34:17.500 have and then there's a lot of other

00:34:19.180 things that are even functional an

00:34:21.000 overnight bag adopt kit a pocket

00:34:22.980 knife that kind of stuff but I think

00:34:24.880 that these are things that need to be

00:34:27.700 factored in as part of a wardrobe or

00:34:29.360 part of your like your everyday carry

00:34:31.180 that every guy should have yeah well

00:34:33.480 yeah I'll make sure I make a link to

00:34:35.140 that because that'd be good for us to

00:34:36.340 know so let's talk about watches you

00:34:38.460 brought that up what should guys be

00:34:40.560 looking for in a good watch and when

00:34:42.360 I say a good watch I mean obviously

00:34:43.720 you can go high-end and spend tens of

00:34:45.280 thousands of dollars if not hundreds

00:34:46.580 of thousands of dollars but what's a

00:34:48.580 good value in a watch a good value is

00:34:52.020 something that I mean it does the job

00:34:55.900 and even then you know a lot of

00:34:57.620 especially now a lot of guys that I

00:34:59.560 work with they just don't wear watches

00:35:01.920 because at this point in time a watch

00:35:04.480 is jewelry right you know and so I

00:35:07.220 because we've got our cell phones or

00:35:08.440 whatever else we don't need it exactly

00:35:09.700 and so I would argue that there's kind

00:35:13.760 of well there's a couple different

00:35:15.220 situations and one of the reasons I

00:35:16.660 made it a staple is if you're a guy

00:35:18.400 who let's say you fit within the

00:35:20.000 rugged archetype you need something

00:35:22.680 that will work in that environment it

00:35:25.500 has to be it has to be able to stand

00:35:28.540 up to the elements that's be

00:35:29.540 waterproof it has to be on a strap that

00:35:31.260 it doesn't matter if it gets dirty but

00:35:33.220 you may be in situations where you don't

00:35:35.300 want to have your phone on you and so

00:35:37.040 you need to be able to tell the time

00:35:38.380 or use the other functions of the

00:35:39.820 watch there for someone who's in a

00:35:41.120 refined environment it needs to be

00:35:43.260 something that I think for a lot of

00:35:45.320 guys there is a reason to have a very

00:35:47.680 high-end luxury watch it's one of the

00:35:49.400 things I'm saving up for now because I

00:35:51.540 work with clients who make a lot of

00:35:52.780 money and it's it's indicative of

00:35:54.560 status it's indicative of success it's

00:35:56.720 indicative of taste and all of those

00:35:58.420 things can be leveraged into more

00:36:01.740 success and everything else I'm so glad

00:36:04.980 that you said I'm saving up for it

00:36:06.460 because I'm a financial advisor by

00:36:08.300 trade so I love the fact that you said

00:36:10.440 I'm saving for it that's awesome yeah

00:36:12.180 yeah it's not like well I'm gonna go

00:36:13.560 get this Amex and go put no no because

00:36:15.780 that's right and then that's false

00:36:17.100 advertising I haven't accomplished any I

00:36:19.380 haven't I haven't accomplished the

00:36:20.820 success necessary for for an expensive

00:36:23.020 watch if I'm just getting it on on

00:36:25.360 credit so well let's talk about that

00:36:28.180 though because there's this big saying

00:36:29.520 that you know fake it till you make it so

00:36:31.400 where's the line with that that would be I

00:36:38.720 would almost look at it as a spectrum so

00:36:41.180 let's say in life in kind of a self

00:36:44.660 confidence or a even a perception of

00:36:49.500 others as far as my success or my my

00:36:52.040 appearance or or anything else let's say

00:36:54.580 I'm on a like a level six you know say

00:36:58.540 that it ranges from one to ten if I start

00:37:02.020 to dress like those who are at level 0.92

00:37:04.260 ten there's too strong of dissonance in

00:37:09.560 between those two numbers and so it's

00:37:12.200 not faking it until I make it it's just

00:37:14.260 outright faking it but if I'm at a six

00:37:16.840 and I push myself to maybe a seven or an

00:37:18.940 eight then that can kick-start the

00:37:21.040 self-improvement in other areas until I

00:37:22.880 get up to an eight and then at that point

00:37:24.820 need to re-evaluate and then start going

00:37:28.260 at the nine or the ten level because it

00:37:30.160 kick-starts that that jump into that

00:37:32.000 that improvement up there right that

00:37:34.680 makes total sense like always be

00:37:36.660 striving to to improve in every area of

00:37:39.460 life but you know don't don't overdo it

00:37:42.340 find find something exciting in the

00:37:44.160 process of upgrading right I mean the

00:37:45.740 best the best way to describe this is

00:37:47.940 let's talk about being in the gym I would

00:37:50.140 love to have a 500 pound deadlift uh-huh

00:37:53.140 right of course idiot if I go in and I 0.54

00:37:56.220 try to do a 500 pound deadlift tomorrow

00:37:58.120 or even a 450 pound deadlift or even a

00:38:00.460 400 pound deadlift right now right at a

00:38:03.080 rep range of right around 300 and so if I

00:38:05.600 go in and I can get one or two for three

00:38:08.000 and then the following week I can get one

00:38:10.640 or two for 305 and I incrementally work

00:38:13.240 and I'm aspiring because I'm putting more

00:38:14.900 weight on the bar than I could previously

00:38:16.480 do you know you're faking it until you

00:38:19.140 make it but it's a level at which you

00:38:20.720 can handle it and then it actually it

00:38:23.500 inspires and it catalyzes that growth as

00:38:25.880 opposed to just you're just gonna hurt

00:38:27.280 yourself if you go straight for five

00:38:28.820 that's a great analogy yeah that makes a

00:38:31.360 ton of sense let's talk about one thing

00:38:33.400 that you said a little bit a little a

00:38:34.800 minute ago about a watch is that at this

00:38:36.820 point it's just jewelry and it's funny

00:38:38.320 that I think we're gonna have this

00:38:39.260 conversation that we're talking about

00:38:40.520 men and jewelry but but we let's talk

00:38:43.660 about it so we've got watches we've got

00:38:45.180 rings we've got bracelets we've got

00:38:46.620 necklaces some guys might have an

00:38:48.080 earring even or whatever it may be tell

00:38:50.260 me a little bit about jewelry and

00:38:51.600 accessorizing and all that stuff as it

00:38:53.340 pertains to being a guy and looking

00:38:54.900 good I love it I right now I'm wearing I

00:38:58.340 have a necklace with two different things

00:39:01.420 on it I have a watch with two bracelets

00:39:04.080 on one arm I have a wedding band and then

00:39:06.180 I have a big lion head ring on the other

00:39:08.800 hand so cool I'm not someone who shies

00:39:11.360 away from it but part of it is because

00:39:13.120 that's where I choose to embrace that

00:39:16.940 little bit of rake in me that that 0.95

00:39:20.180 rakish archetype where in American

00:39:21.840 society jewelry is something that's 0.62

00:39:25.040 considered to be a little bit gaudy or

00:39:27.360 maybe even a little bit effeminate and

00:39:28.880 for me it's been kind of fun to figure

00:39:30.520 out a challenge of still having a I'm

00:39:33.360 there's nobody who questions that I'm a

00:39:35.360 man when I walk down right you know

00:39:37.120 there's no androgyny which is nice but

00:39:39.080 at the same time it's like what is that

00:39:40.360 guy doing wearing wearing this kind of

00:39:42.340 stuff while still being able to have

00:39:45.120 the rake but still being able to have

00:39:46.540 the respect of the people that don't

00:39:47.940 so jewelry is definitely not something

00:39:50.080 for the at least in the United States

00:39:53.660 or you know in North America it's not

00:39:55.380 for guys who are kind of new to the

00:39:57.800 game because you know let's say that

00:40:00.500 you know on a rake level jewelry is like

00:40:02.700 in an eight or a nine and if your rake

00:40:05.320 level is only a five or six and you're

00:40:07.240 you're reaching too far out but a watch

00:40:09.240 is a good way to do it because it's an

00:40:11.140 acceptable form of jewelry that has a

00:40:13.720 rooted tradition within the United

00:40:15.460 States and I'll tell you with

00:40:16.640 everything that I'm wearing today I

00:40:18.340 did not go buy all of that at once I

00:40:20.300 have added things slowly over time as

00:40:22.220 I've gotten more comfortable wearing

00:40:23.360 them I think it's that manly beard that

00:40:25.960 you've got that offsets it helps a

00:40:28.240 little bit right but I mean for sure

00:40:29.840 that's very intentional you know I wear I

00:40:32.820 have a beard and I've grown my hair out

00:40:34.440 to the point where it's long enough

00:40:35.580 that I can start to tie it back and

00:40:37.760 that's very intentional because for me

00:40:40.040 I really enjoy at least right now I

00:40:42.720 enjoy the contrast of jewelry and long

00:40:47.000 hair these things that are in the United

00:40:48.900 States considered to be a little bit

00:40:51.060 more rakish or a little bit more

00:40:52.480 rebellious but juxtaposing that with a

00:40:55.660 with a really well tailored custom suit

00:40:57.860 right it's fun because it's another way to

00:41:00.880 just kind of indicate even further that

00:41:03.080 everything about the way that I look is

00:41:05.760 intentional none of this is by accident

00:41:07.680 right so let's talk about beards for a

00:41:10.480 minute because I'm really curious how

00:41:12.900 and why styles change because when I got

00:41:14.760 into this business my planning business

00:41:17.040 financial planning business it was

00:41:18.620 roughly eight years ago and I remember

00:41:20.480 one of my trainers say you will never

00:41:22.400 have a beard and I've got a beard now

00:41:25.240 not not as nice and full and thick as

00:41:27.380 yours but I've got a beard and I don't

00:41:30.300 think anybody thinks twice of it so like

00:41:33.100 how do styles change and why do they

00:41:35.120 change like are there trendsetters that

00:41:36.820 people are looking to oh absolutely

00:41:38.400 there's always people who are willing to

00:41:40.120 kind of break the mold or revamp

00:41:43.140 something that existed before and beards

00:41:46.600 are one of those a lot of people will

00:41:48.920 attribute the beard revival to the hipster

00:41:52.380 movement and a lot of ironic beards I

00:41:55.440 personally don't see it that way I

00:41:57.260 actually tie up more to what you and I

00:42:00.420 are doing is kind of a revival of

00:42:02.900 traditional masculinity and that kind of

00:42:04.900 a movement it's this rejection of men and

00:42:07.980 women being the same and that's how we're 1.00

00:42:10.840 equal as opposed to equal of value and so

00:42:14.920 I will never say and there's there are

00:42:17.900 certainly things that I hate like I the

00:42:20.160 big like talking heads massive giant suits I

00:42:22.820 hope that those never come back but I'm

00:42:25.060 sure that at some point I will see

00:42:27.520 something like that and if I were to see

00:42:29.260 it today I would totally reject it but

00:42:30.880 I'll go through a change and then

00:42:32.540 another change and another change and

00:42:34.340 style cyclical it always comes back

00:42:36.080 around so what are some of the trends

00:42:38.820 even coming up or things that you see

00:42:41.740 becoming more popular over the next year

00:42:43.660 so what do you see I'll tell you one

00:42:45.460 that is it's a subtle thing but it's one

00:42:47.620 that a lot of guys are starting to pick

00:42:51.380 up on what it used to be and so to make

00:42:53.520 the change the mental change is kind of

00:42:55.100 weird but it's and it's a change from

00:42:58.460 really skinny lapels on suits to massive

00:43:01.800 lapels interesting yeah and it's funny

00:43:04.540 because I have guys who come in and they

00:43:05.900 want to do suits for weddings and they'll 0.68

00:43:07.340 say I want a modern suit and I want to go

00:43:08.780 with a skinny lapel and I'll just kind of

00:43:10.220 say well actually you know if you really

00:43:12.380 want to kind of get ahead of the game

00:43:13.760 then you need to do something massive and

00:43:15.620 most of the time I'll talk guys into

00:43:16.820 doing something that is consistent with

00:43:20.020 the proportions between their head and

00:43:21.520 their shoulders for someone who really

00:43:23.760 wants to kind of ride or embrace trends

00:43:25.660 which can be fun that's a one thing

00:43:28.040 that's happening a lot as you're seeing

00:43:29.520 big big big lapels on suits in fact one

00:43:32.840 of the the best ways to kind of see

00:43:35.200 upcoming trends is to check out have you

00:43:37.360 heard of PT Uomo it's a big men's trade

00:43:41.000 show it happens twice a year it's in

00:43:42.620 Florence they do a winter and they do a

00:43:44.640 summer one and it's just kind of this

00:43:45.920 massive suiting peacock events where

00:43:49.380 technically people go because it's a

00:43:52.560 way for brands to showcase what their

00:43:55.900 you know their line is for the following

00:43:57.740 year and for boutique shops to go and

00:44:00.080 kind of buy stuff and sign up that's not

00:44:02.120 what it is anymore it's just a way for

00:44:03.800 kind of the who's who in the the suited

00:44:06.900 in the tailored menswear world to go and

00:44:08.900 hang out and get photographed and then

00:44:10.480 have magazines and blogs and everybody

00:44:12.140 kind of put that stuff up but it sets and

00:44:14.440 establishes trends for what's coming up

00:44:16.300 in the next year or two you know what's

00:44:18.380 interesting is probably six or seven

00:44:22.000 years ago I had somebody come into our

00:44:24.880 office and he was showing us shirts and

00:44:26.480 ties and suits and he showed me a suit

00:44:29.880 with and I don't even know that the

00:44:31.280 technical term but it's just like an

00:44:33.200 open stitch on the lapel oh yeah the

00:44:35.440 pick stitching yeah and I saw that when I

00:44:38.220 saw that I'm like no I don't want that

00:44:39.620 that's not even done

00:44:40.400 but it's funny because then I started

00:44:44.280 looking around I'm like oh I guess this

00:44:45.660 is popular because a lot of guys are

00:44:46.860 wearing this well and you want to know

00:44:47.840 what's funny is it's actually not even

00:44:49.080 something that's new or popular it's an

00:44:51.800 indicator of quality from an old world

00:44:54.080 perspective and the only reason that

00:44:55.780 we're so used to not seeing it is

00:44:58.060 because it with anything related to

00:45:01.240 tailoring time is money so it takes more

00:45:04.140 time to do it and so off the rack suit

00:45:06.960 companies would be able to bump up their

00:45:08.880 profits just a little bit more by

00:45:10.520 omitting the pick stitching yeah and so

00:45:12.840 the whole reason that we're moving

00:45:14.260 back to this idea of intentional

00:45:17.580 clothing and quality clothing

00:45:19.740 handcrafted made in America all this

00:45:22.000 kind you know we're moving away from

00:45:23.380 from the assembly line aspect of our

00:45:25.140 clothing and so you're starting to see

00:45:27.080 a revival of little details like pick

00:45:29.200 stitching or functioning buttonholes on

00:45:31.200 the sleeves or things like that well so

00:45:33.440 Tanner we're running short a little bit

00:45:34.740 on time but what I want to do tell just

00:45:36.580 tell us briefly about your podcast

00:45:38.460 because that's actually how we got

00:45:39.840 linked up I've listened to three or

00:45:41.100 four of your episodes and so tell us a

00:45:42.840 little bit about your podcast absolutely

00:45:44.200 so it's the the masculine style podcast

00:45:46.880 it's available on iTunes stitcher and on

00:45:50.080 SoundCloud I have three and a half years

00:45:54.860 worth of articles on my site and kind of

00:45:57.480 like we were just talking about things

00:45:59.420 change whether that's styles themselves

00:46:02.720 or my own knowledge or my level as far

00:46:06.460 as you know what I've aspired to and so

00:46:08.900 I the whole premise of my podcast is I

00:46:11.620 go through and I revisit these old posts

00:46:14.340 and update them with new knowledge or

00:46:16.580 with clarifications and so it's fun

00:46:18.780 because it's a lot of very basic stuff

00:46:21.600 stuff that I had very when I first started

00:46:24.640 writing the site that I had first written

00:46:26.060 about but it's with a new lens not only

00:46:29.280 new as far as you know maybe what's current

00:46:31.200 but also a more expert lens than what I

00:46:33.620 was doing it with a few years ago and

00:46:36.160 what's this segment I really enjoy where

00:46:37.760 you talk about guys that are really

00:46:39.240 nailing it when it comes to fashion and

00:46:40.920 guys that are flopping what's that

00:46:42.100 called icons and embarrassments yes I love

00:46:45.320 that that's awesome yeah it's fun to

00:46:47.140 listen to it's what for me real world

00:46:49.460 examples are always the best way to kind

00:46:51.280 of nail down a concept and so what I'll

00:46:53.740 do is whatever the topic is that I'm

00:46:55.520 talking about in a given episode I will

00:46:57.280 give an example of somebody who like you

00:46:59.780 said is nailing it he's our icon and

00:47:01.920 someone who just completely does not and

00:47:04.940 he's the embarrassment it's so good I

00:47:07.600 love that segment so thank you the other

00:47:10.420 thing that we talked about is I know that

00:47:12.340 there's some things that you do from a

00:47:14.180 coaching and consulting perspective one

00:47:16.700 thing that you had mentioned and you're

00:47:18.320 gracious enough to offer is to give away

00:47:21.560 to are they called style profiles is that

00:47:24.320 right so tell me a little bit about that

00:47:26.220 yep so as much as I will say that dressing

00:47:29.700 well is more of an art than a science

00:47:31.620 there is still some science aspect of it

00:47:34.300 there are rules that apply to things like

00:47:36.640 face shape or the contrast of the color of

00:47:41.580 your skin versus the color of your hair or

00:47:43.560 whether you have a warm skin tone or a

00:47:45.620 cool skin tone or the proportions between

00:47:47.620 your head and your shoulders and all these

00:47:48.940 other things and all of this stuff really is

00:47:51.960 available for guys to go out and learn on

00:47:54.160 their own and do for free that's how I did

00:47:56.220 it but for a lot of guys they're busy men

00:47:58.660 and they want their style to be something

00:48:00.200 that's intentional but they don't want it

00:48:01.640 to be something that turns into a hobby

00:48:03.360 they don't have the time to invest in it

00:48:05.240 like that and so I offer a service where I

00:48:08.380 will have clients send me out information

00:48:10.780 usually involves just answering a few

00:48:12.620 questions and then a few pictures and then

00:48:14.880 I give you all of that information so you

00:48:18.380 can dress the best you can according to

00:48:21.300 those rules and those stipulations awesome so

00:48:24.360 what we're gonna do on that and I'll have

00:48:25.700 some notes on this again in the show notes

00:48:27.220 but what we're gonna do is in order to be

00:48:29.740 entered for the drawing to win one of those

00:48:31.800 two style profiles we ask that you leave a

00:48:34.500 rating and review for this podcast order of

00:48:36.720 men and also a rating and review for

00:48:38.700 masculine style podcast and if you send

00:48:40.960 those both to me just a snap snapshot of

00:48:43.680 those two reviews and ratings then we'll enter

00:48:46.640 you in for the drawing for those style

00:48:48.740 profiles absolutely cool Tanner has been

00:48:51.860 so great to have you on the show ton of

00:48:53.820 valuable information I know that we're

00:48:55.720 going to connect in about a month at

00:48:57.320 style con but yeah I appreciate you being

00:49:00.480 on the show today absolutely Ryan really

00:49:02.080 appreciate the invite and I can't wait to

00:49:03.880 get to meet you in person at stock on

00:49:05.260 that's going to be a really fun event

00:49:07.160 there you have it guys my guest today

00:49:09.700 mr. Tanner Guzzi with masculine style

00:49:11.880 and the masculine style podcast I hope that

00:49:14.300 this information was useful for you I

00:49:15.820 know it was for me and I took away some

00:49:17.400 great tips on how to up my fashion game

00:49:20.200 and why that's even so important don't

00:49:22.720 forget this week to leave us a rating and

00:49:24.400 review at order of man.com slash iTunes

00:49:27.080 yes it helps us get the visibility out

00:49:29.380 for this podcast so other men can become

00:49:31.460 the men they were meant to be but if you

00:49:33.300 remember you'll also be entered into the

00:49:35.900 drawing for one of two style profiles

00:49:38.460 provided by Tanner and those are each a

00:49:41.260 $97 value so you've also got to leave a

00:49:44.240 review for Tanner's podcast masculine style

00:49:46.900 which you can also find on iTunes now

00:49:50.060 once you've left those two reviews send

00:49:51.600 me a picture either on Facebook Twitter

00:49:53.420 or Instagram all of those can be found

00:49:55.740 at order of man thanks again for being

00:49:58.320 here today men and I will look forward to

00:49:59.980 being with you here next week thank you

00:50:03.620 for listening to the order of man podcast

00:50:05.760 you're ready to take charge of your life

00:50:07.740 and be more of a man you were meant to

00:50:09.540 be we invite you to join the order at

00:50:11.920 order of man.com

Order of Man - April 07, 2015

OoM 003： Masculine Style with Tanner Guzy

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