OoM 040： Become the CEO of Your Life with Andy Frisella
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Summary
When we think of the term CEO, we usually think of big business. But my guest today, Andy Frisella, shares with us why we need to learn to become the CEO of our own lives. Andy pulls no punches as we talk about how to win and lose, the negative scripts we tell ourselves, and how taking hardline stances in your life will help you achieve on a bigger level in your business, your relationship, and your life.
Transcript
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When we think of the term CEO, we think of big business, but my guest today, Andy Frisilla,
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shares with us why we need to learn to become the CEO of our own lives.
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Andy pulls no punches today as we talk about how to win and lose, the negative scripts we
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tell ourselves, and how taking hardline stances in your life will help you achieve on a bigger
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level in your business, your relationship, and your life.
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You live life to the fullest, embrace your fears, and boldly chart your own path.
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When life knocks you down, you get back up one more time, every time.
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You are not easily deterred or defeated, rugged, resilient, strong.
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At the end of the day, and after all is said and done, you can call yourself a man.
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I am the host and the founder of Order of Man, and I'm glad to be back, as always, here with
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We are talking all things manly here on the podcast, but today specifically, we'll be
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talking about becoming the CEO of not just your business, but your life.
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You're going to want to make sure that you have all the links and all the resources for
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this episode, so you can head to orderofman.com slash 040 to access all that.
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And second, if you want to dig into this conversation a bit more beyond what we're talking about here,
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join us on our Facebook group, facebook.com slash groups slash Order of Man, where we'll
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be talking and debating about the conversation Andy and I have today.
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Now, a couple of exciting announcements before we get into the conversation today.
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First, we are going to be opening up the Iron Council again.
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Now, the Iron Council is a mastermind where we will delve further into the eight key skill
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We're going to break down each skill set to its very basic component and teach the strategies
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to help you improve in each one of those areas.
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You're going to be assigned an accountability partner, and in the military, we call them battle
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buddies, if you're familiar with that, who will hold you accountable to completing each
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You'll also be on our virtual sessions where we talk about each of the missions, and you'll
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have access to extra guest sessions with experts in each one of those areas.
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Seating is limited on that, so if you're interested in the Iron Council, head to orderofman.com
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We've got our inaugural Order of Man retreat coming up.
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I've secured access to a lodge in the mountains of Southern Utah, where we'll be doing everything
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we can to help you become the man you were meant to be.
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We'll be shooting, hiking, four-wheeling, physical fitness instruction, course navigation,
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you name it, we're going to be doing, and we'll also have firesides with expert instruction
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from relationships to leadership and entrepreneurship to style.
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Everything is going to be included from the activities to the lodging to the food to the instruction.
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All you have to do is get here, so if you want the details on that, head to orderofman.com
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Again, space is limited, so jump on that quickly, especially for the early bird discount.
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Let me give you a word of caution before we get started.
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If you don't like swearing or you get offended by it, this is not the show for you.
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With that said, Andy Frisella, he is a larger-than-life kind of guy, and he has been incredibly,
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So there's a lot of great information, but again, if you don't want to listen to any
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of the swearing, you will want to tune out now.
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Andy Frisella is an entrepreneur and an innovator.
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At the age of 19, him and his business partner started their first supplement store and has
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since been able to grow that to a multi-million dollar business.
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Today, their company's supplement super stores, First Form International, Alpine Sports Products,
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Carbon Fire Nutrition, Paradise Distribution, and Frisella and Client Enterprises.
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They sell, manufacture, and distribute fitness, nutrition, and weight loss products, and they
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have exceeded sales at excess of $100 million per year.
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In 2014, Andy was awarded Entrepreneur of the Year by Secret Entourage Academy, which is
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the world's leading online community of entrepreneurs.
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His podcast, The MFCEO, consistently ranks in the top 50 of all business podcasts and top
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And his Periscope channel is one of the 20 most popular accounts in the entire world.
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I followed your work for some time now, and I'm really looking forward to what we're going
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So when you say MFCEO, I know what it means, but I want you to tell the listeners what you
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Well, literally, it stands for motherfucking CEO, okay?
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One of my employees actually made me a shirt one time that said that and gave it to me as
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So that was like three or four years ago, and it came from a Kenny Powers spoof for K-Swiss.
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You could Google Kenny Powers K-Swiss, and you'll see what I'm talking about.
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But as it's developed, the name stuck, and it became reflective of an attitude of not
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being someone who, for lack of a better term, I mean, what kind of, am I allowed to curse
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Yeah, so most of our episodes are pretty low-key on the language, so I'm just going to put a
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big disclaimer out there because I know it's you, and I want to make sure all the guys
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So basically, in lack of a better term, it was people who aren't going to be pussies
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in life, and that means taking responsibility for where you are, taking responsibility for
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where you aren't, understanding that you are in control, understanding that it's your actions
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that reflect your results, and basically trying to get people, instead of waiting around and
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waiting for opportunities to fly down and sit on their face, like the school system and
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society teaches a lot of these young kids, you know, I wanted to give them some truth.
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And really, the idea came from how I was raised and the way my dad taught me, which I'm very
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But he didn't teach me the idealistic, you know, everybody wins, everybody's special,
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everybody, you know, deserves to be here or there.
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You know, he told me the truth, and the truth is, is that there's going to be people that win,
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there's going to be people that lose, and that's that.
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And if you're going to lose and you don't like it, you better learn how to get good.
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And, yeah, that goes for every area of our life, you know, it's just reality.
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And so the whole idea for the MFCEO project is for people to become the motherfucking CEO
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But there's also an equal amount, if not more, of just core value life principles that will
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help you get wherever it is you want to be, because not everybody wants to be in the same
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So it's just trying to help people get a hold of their lives in a positive manner.
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And the reason for that is just that's the kind of guy that I am.
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That's how I am if we were in person, you know.
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Right, and I think there's a lot of people that probably get offended.
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I'm sure you get all kinds of hate mail and everything else telling you.
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But at the end of the day, I think real men can separate the information that they need
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to gather to help them improve in their lives, or they'll choose the opposite of that, which
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And like, you know, the reality is, I don't know.
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I personally, dude, I've met very few people that you don't sit down and have a beer with,
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And it's funny to me that people do pretend to be offended.
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And I say pretend to be offended because, like, how offended could you really be by some words?
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I mean, are you offended because you're really offended, or are you offended because society
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So do you think this idea of not living the truth and being offended and all of those type
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of things that we see and that you talk about, is this becoming more prevalent, or is this
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something that we've always dealt with as humans?
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I try to think back from, I try to always draw from my personal experiences.
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And I think back to when I was, I'm 36 and the way I was raised, you know, man, I rode
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around the back of my dad's pickup truck and my dad said bad words and he drank beer and
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I think it is something new because like, it seems like today there's something wrong.
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Generally, a lot of people feel there's something wrong with winning.
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And I think a lot of people, you know, like, let's just say financial, because that's an
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area that's easy for people to throw targets or throw darts at and say, oh, that's
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You know, when I was a little kid and I was playing sports, I was taught to go out and
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And that was to try as hard as I can, work as hard as I can, practice as hard as I can,
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execute in the game as hard as I can without mercy for the other team.
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It doesn't mean I didn't respect them or didn't have good sportsmanship.
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It's just, I was trying to do everything I could to win.
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I think when you win, you get a lot of, you get a lot of negativity from the people that
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And, you know, the idea that everything's supposed to be fair now, I think that is
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something that's new in the last, you know, 15 years.
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So I can't, I can't remember where all this came from.
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You know, it came from somewhere between when I graduated high school in 1997 to now, you
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know, it was like, it's like a new, a new initiative or something.
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Why do you think, I mean, why do you think people have become soft?
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And at eight years old, I think they probably ought to be keeping score.
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But the community is like, let's not keep scoring when I'm a little in fundamentals.
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I'm like, dude, these little dudes, they know who wins.
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And the first question they asked me, I coached their team.
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The first question they asked me after the game is, hey, did we lose or win?
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I think boys, especially men, thrive on competition.
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Dude, and we're, I think it's in our DNA to win.
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Inherently, when you're, when you're a little kid and you have two, two, three year old kids
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and one of them gets a popsicle and the other one does it, the one that doesn't cries and
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So trying to weed out that, you know, competition and, and all that, you know, people do that
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because they think they're doing kids a favor by saving their feelings or saving their heartache
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When in reality, learning how to lose, it's just as important to learn how to win.
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And if you really love your kids, what, what, what shows that you love them more?
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Or setting them up for success by, by teaching them what reality is.
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And that you, if you don't work hard, if you don't practice hard, if you don't, if you
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don't execute when it counts that you're going to lose or, or telling them their whole entire
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life that they're special, that they, you know, are everybody else is equal and, you
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And then they get out in the real world and get stopped on, you know?
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I would say being harder, you know, my dad was hard on me, man.
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And I can't, I don't know, like that eight year old, they're eight and they're not keeping
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I know I had friends growing up who, uh, I looked at them and I looked at the relationship
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they had with their parents and their parents were always so concerned about being friends
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And I always looked at it when I was in middle school and high school with, with envious eyes.
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Their, their parents let them do whatever they want.
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And now I look back at it and I've been fairly successful with some of my adventures.
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I've had some failures, but I've been successful.
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And I look at these other guys and they have no direction in their life because they never
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They never received any of that from their parents.
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And so I think as fathers, we are doing our kids a disservice when we don't teach reality.
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And we, we, we talk, you talk about rainbows and fairy tales and all that stuff,
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And I don't, I agree with you a hundred percent, man.
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I mean, those, those, those are the peaked in high school kids, right?
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You know, the kids that, that were cool in high school and they're still doing the same
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shit they were doing in high school when they're 35 years old.
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Um, but the reality of, of life is that dude, life is hard.
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Um, generally when it comes to financial success or being successful in a career and moving
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forward or making an entrepreneurial venture happen or making anything significant happen,
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And if you teach your kids that life is easy and everything's going to be fair, I mean, you're
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just setting them up for a really tough, frustrating life because those kids, they end up thinking
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there's something wrong with them when in reality there's nothing wrong with them.
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They have not been taught the reality of the way the world works and, you know, the politically
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I mean, that's part of the reason why the podcast, my podcast is called, you know, MF CEOs.
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I like to throw the politically correct shit right in people's face.
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I think we're seeing that people are tired of the PC mentality.
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I mean, if you just look at what's going on with the, uh, with the pre-presidential, you
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know, jockeying for candidates right now, you've got a candidate who is killing everybody who
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And the more outrageous shit that he says, the higher he goes in the polls.
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And I think everybody, I think the reason for that is that people are so tired of the
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America was founded on, if you don't work, you're a piece of shit.
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America was founded on, you know, a lot of principles that, you know, the current political
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and sociological landscape does not really reflect.
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I mean, I, I've got, I've got friends who I'm sure you're, you're one of those guys,
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Like people either love you or they despise you.
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But those people, what I found is those people who despise you or don't like you, those were
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guys that were never going to take action anyway.
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So I'm, it motivates me when I listen to the show because it's like, oh, cool.
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It actually, it pushes me in the right direction.
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I mean, you know, in the reality of, of, of being polarizing man is that, you know, you're
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You know, most people spend their whole lives trying to, to create a version of themselves
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that everybody likes when, when in reality, if you want to be successful, you're, you're
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far better off appealing to the 50% of people that are naturally going to like you and making
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them love you versus trying to water yourself down so that you get a little bit of everybody.
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And what you end up with is, you know, nothing, you get no passion, no real, no real culture
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You know, you look at, um, a company like Harley Davidson, you know, Harley Davidson is,
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People get tattoos on their logo on their skin.
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People either love Harley or they look at Harley like it's a bunch of rednecks.
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I mean, yes, there's the outside factor and especially when it comes from a business and
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an entrepreneurial standpoint, it's important, but from the inside, when you live life to
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You've got a bounce in your step because you're excited about what you're doing in life.
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So there's a lot that, that internally is a huge help for you when you're authentic
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You know, it's because to be truly authentic, you have to really let go of what people think
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about you, which is, I think a step that most people really never get to.
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They really get stuck in that groove of, I'm really worried about what other people think.
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So I don't want to, I don't want to say something or do something that, you know,
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And they're like, they take it all these people into consideration.
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And I think it keeps them from a really ever having a true sense of who they are.
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And B, it keeps them from ever really doing anything great.
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I think that, I think that's a necessary part of the game.
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So let's talk about what these guys, because obviously we're not going to get the truth.
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We're not going to get the reality from society as a whole.
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So how does a guy hold himself accountable to the truth and then actually pushing himself
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There's a ton of guys that listen to the show on a daily basis that are, are feeling like
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they're stuck and they're not where they want to be.
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I think the most successful people in the world go through that.
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I think we're all on a constant search for who we really are and what we're really about.
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And pushing the envelope towards, towards where we want to be is a struggle for everybody.
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And, and knowing which direction we want to go is a struggle for everybody.
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I mean, I've been very financially successful in life, but don't think that I don't have
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these doubts about myself, you know, when I lay my head down at night.
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And I think, you know, that's another thing is like a lot of people who are quote unquote
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We'll never admit that like, Hey, look, I have these same problems that you have, you know?
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And I think, um, I think that's important to understand, you know, that, that no matter,
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you know, who you are, what your name is, what your title is, how much money you have
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in your bank account, um, what you've done, anything.
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We all have those, those feelings of like, man, I feel stuck, man.
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So, I mean, you know, first of all, I would say, Hey, look, you're not alone.
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And I said, second of all, you know, take inventory of the actions that you're taking,
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you know, look at yourself and be self-aware of, are you really stuck or are you just feeling
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Are you taking actions on a daily basis, you know, that gets you to your goals?
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And if the answer is yes, I'm taking actions, then you're impatient and being impatient is
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But, but what happens because of that is because I get, I end up feeling depressed because I feel
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I mean, I think we all, Ryan, I think we all feel that way, dude.
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You know, anybody with ambition is going to feel that way.
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You know, I, I drive my employees fucking crazy because I come in every day and I'm like,
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Why, this is like something that's going to take like six months.
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Well, I told you two months ago, it should be done.
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It's learning how to like self-regulate our little issues that we all have.
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I just got asked on my Instagram right before we started this.
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How do you, what do you do when you feel depressed?
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Um, you know, the best thing that I can do for me is to either a exercise or B do something
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I know that when I get down or I, you know, I'm thinking about what, what my business is
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maybe not doing or is not growing as fast as I'd like it to action for me.
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Do something that you can actually control rather than give control to society or any
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And another thing that I found is like, so like I found exercise, taking action forward.
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And actually the third thing that I found has been extremely helpful is helping people
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like figure it, like this is, this might sound weird to people, but, and I know a lot of
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people don't believe in this, but I, I believe in karma, man.
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And they're like, if somebody is taking advantage of me, you know, that's on them.
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So like, I'll try to find people I know here in St. Louis that I know are homeless that
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I know just from seeing around and, you know, I'll give them some money or I'll take care
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of them or buy them, you know, a meal or whatever.
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And I do that because it's, first of all, it's the right thing to do.
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If they're scamming me and they're going to buy drugs, that's on them.
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But the reality is, is like, you know, helping people, having a conversation with somebody
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who's less fortunate, giving them a little inspiration, a little pep, you know, a little
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pat on the ass, so to speak, and letting them know it's going to be all right and giving
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You know, I, I, that's always made me feel right, man.
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Like it's always made me feel like, you know what?
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I was, I was down in Las Vegas and we, we had a late night.
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We were doing some work down there and we were, we were in the, uh, the drive-through
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line in and out and we get this knock and I was in the passenger seat and my buddy was
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driving and we get this knock on the window and it's this, obviously the guy's homeless
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And my buddy rolls down the window, empties his change drawer and whatever was in his
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And he, and, and my buddy put me in my place because I said something like, oh, you know,
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he's probably going to buy, you know, alcohol or cigarettes or drugs.
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And, and my, what my buddy said is he said, and I'll never, ever forget this.
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I'm not responsible and I will not be held accountable for what he does, but I'll be held
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I feel that way, I feel that way exactly the same way.
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Like I, you know, if you want to, I don't know.
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And I think it's the right thing to do, man, no matter what that dude does with that money,
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he still needs it more than I do at this point.
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But, but I feel like doing those things, you get a genuine hug or a genuine, you know,
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It makes you realize that things aren't as bad as what you think they are.
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We're all fighting battles in our own brains and that's the biggest opponent we're ever
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So when did you start finding your, I'm going to bounce back a little bit here, your voice
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that you have now, which obviously is not something that's fabricated, it's truly you.
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But when did you start to have that voice, to have that confidence?
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Because I've heard some of your story and I'm really curious and I know a lot of listeners
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will want to hear about, you know, where you came from and how you grew the business and
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built the confidence and looking at from the outside in, it looks like you have things
00:22:25.840
So I'm really curious about your, your, your journey, if you will.
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Well, basically, man, I grew up like every other kid, you know, uh, um, I played sports,
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you know, my parents did get divorced when I was five years old, played sports, was competitive
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Uh, my parents, you know, somewhat got along, but you know, they were divorced.
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So it was, it was different, you know, all my other, it wasn't, it wasn't hard.
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I didn't know any better, you know, it would have been hard if I was like 12, you know,
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So, you know, a lot of people I hear say, you know, all my parents didn't, well, I come
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When I was four, I'm like, what the fuck, dude?
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So I was always a little entrepreneurial type of guy when I was little, my, uh, my dad, somehow
00:23:13.940
And I can remember we went to a, uh, we went to a gas station one time and there was a white
00:23:21.480
And he was like, and I'm like, I thought it was the coolest thing ever.
00:23:24.640
My dad probably just like made me think it was cool.
00:23:33.620
I don't, I don't own a Countach, but I own, I've, I own two white Lamborghinis right now.
00:23:39.940
So I knew you've got the car collection for sure.
00:23:48.800
I set up, he told me, he said, Hey, you know, if you work hard, you know, one day you'll
00:23:54.260
And I remember, I remember that conversation like specifically, you know, I always try to do things.
00:23:59.260
I would try to, um, you know, I would sell lemonade.
00:24:02.760
We would do, we did a baseball car shop out of my garage.
00:24:10.660
I mean, my dad owned a company, an electrical company and they sold light bulbs.
00:24:14.740
And so when they got defective packs, you know, a light bulb coming to the four pack, if one
00:24:19.240
of them was broke, the whole pack is defective.
00:24:20.820
So I would go, I would go put them back together.
00:24:23.580
You know, I would take two defective packs and make one pack and I would go sell them door
00:24:27.780
And, um, that's how he taught me to like develop that little entrepreneurial mind.
00:24:32.100
And, um, dude, you know, fast forward, I tried a million different things between when I was
00:24:36.860
eight and when I was, you know, 18, they all failed.
00:24:40.300
We, Chris and I, my business partner started our first storefront in 1999 when I was 19 years
00:24:47.260
old with $12,000 that we got from painting the stripes on parking lots.
00:24:55.380
Well, first we're going to open a tanning salon and we couldn't afford even one tanning
00:25:04.420
So we, we, that was like both of our monies together.
00:25:06.680
And then, and then, uh, we're like, well, we can't open a tanning salon.
00:25:15.660
So we went around and tried to find a storefront.
00:25:20.540
So we, we found a guy who would rent to us, uh, but we had to pay a year up front and rent
00:25:26.900
So that took our whole, you know, our whole $12,000 right there.
00:25:34.960
So what we had to do is we had to go get credit cards.
00:25:44.420
We went to home Depot, we built the shelves, you know, we, we ordered product and that's
00:25:52.480
You know, we, we thought, we thought people were going to fly in and we were going to be
00:25:55.840
millionaires and we sold seven bucks the first day.
00:26:07.860
And it took us eight months to have a day over $200.
00:26:09.920
I mean, it was just, um, it took six years to open a second store.
00:26:17.500
I mean, I look at it as a young kid, 19 years old, eight months before you start making any,
00:26:24.460
Well, you know, when you're young, when you're that young, man, there's like a cool factor
00:26:31.640
We slept in the back of the store for on and off for the first two years.
00:26:35.220
We got a, we had an old couch that my dad gave us.
00:26:37.840
And then we had a, um, a mattress that we got from the Salvation Army.
00:26:41.680
That was like four doors down in the same, on the same, uh, shopping center.
00:26:48.220
It wasn't like, you know, we, we were in school.
00:26:51.480
Um, we both worked other jobs at balancing and bartending.
00:26:59.200
As I look back now, that was like some of the best times, you know?
00:27:03.900
What if everything was stripped away from you right now?
00:27:09.320
Cause obviously there's more responsibility, right?
00:27:14.420
I mean, that's, well, I mean, fortunately for me, I mean, if, if, if, if I was like literally
00:27:21.360
I mean, well, I would, I would, I would be able to provide just from speaking, but let's
00:27:25.280
say I'm a regular dude and I don't have that and I lose everything right now.
00:27:28.540
You know, what I would do is I would pull in tight, all my expenses as tight as I could.
00:27:38.860
You know, I would probably start some sort of service business or, or even anything I
00:27:43.240
could do to generate income, not necessarily being the end all be all business.
00:27:48.360
Uh, but something that I could do to generate more income than I could just getting a regular
00:27:55.440
And then I would, I would take that money and at night, you know, after I'm done cutting
00:28:03.100
I mean, that's what we did with, with our, with our retail stores.
00:28:05.240
I mean, we've got 15 stores now, but in 2009 and we're franchising too.
00:28:10.740
I mean, we were, we've got a hundred store deal that we just closed for a franchise.
00:28:16.960
So we're going through a lot of growth right now.
00:28:18.360
But, um, the main goal of our supplement stores was to, uh, generate enough income so that
00:28:25.060
we could create a manufacturing company and then create our own brands.
00:28:28.320
And that's where, you know, our business really is now.
00:28:31.100
So we have these stores still, but that's not the main business for us.
00:28:36.840
And, you know, that took us 10 years to, to save the money to be able to even get into
00:28:42.240
But if I was, if I was a guy, that's what I would do.
00:28:44.780
You know, um, we never made great money in supplement store business.
00:28:48.860
I mean, the most I made running one store was like 695 bucks a month, but, but I was
00:28:56.620
able to run a lot of expenses through the company.
00:28:58.420
I was able to gain a lot of experience and I was able to roll over, you know, that growth
00:29:05.280
And then now we've got six companies that have all grown from that one little company.
00:29:08.900
How is your, how is your, uh, your definition or your viewpoint on failure changed over the
00:29:16.500
course of your life from the time that you were little selling light bulbs to when you
00:29:22.360
Because I listened to your podcast about, uh, what was called auto-correcting your negativity,
00:29:28.420
So tell me about how your viewpoint has shifted on some of those things.
00:29:32.340
I've never been one to quit on things and I've never doubted my end goal.
00:29:36.520
Like I've always felt like, and I don't know why, I don't know why this is, but I've always
00:29:42.640
believed and always felt that I was going to be successful and that I was going to be,
00:29:47.440
you know, somebody who mattered in one, so I don't know.
00:29:52.140
I don't know why I've always had like a weird feeling about that.
00:29:55.320
So I don't ever doubt like where I've never doubted where I was going.
00:30:02.200
Um, I just assumed that every little thing that we did that was, you know, a screw up
00:30:10.120
And I don't know, man, like it definitely becomes more prevalent, the more, the older
00:30:15.620
you get and the more experience you have in business, because in the beginning, you know,
00:30:19.480
little things like losing a hundred dollars or losing $500, you're freaking out, dude.
00:30:28.720
I mean, I've made a couple of mistakes this year that have cost us half a million bucks
00:30:33.380
I'm not going home like trying to fucking hang myself.
00:30:36.920
I'm just like, man, I'm not going to do that again.
00:30:39.020
And I just realized, I just realized that it's part of the process of that, that half a
00:30:43.760
million dollar mistake, you know, in 10 more years, that's going to be $50 million that
00:30:50.920
So I think you just have to keep in mind the other side of the coin.
00:30:54.280
You know, when you make a mistake, you know, quote unquote, fail at something, you know,
00:30:59.600
the lesson that you learn is going to become extremely and exponentially more valuable to
00:31:08.720
And people that quit, man, usually what I see is that people quit because they're impatient
00:31:14.100
and they think, and this is another reason why I started the podcast, especially in the
00:31:21.640
And you have a lot of people out there that are telling people, you know, 12 months and
00:31:25.260
you'll be a millionaire or follow by my program and you'll be a millionaire in six months.
00:31:35.120
You know, you just, I've never seen that happen ever.
00:31:38.340
The reality is, you know, it took me, it took me over 10 years to become a millionaire in
00:31:46.820
Like, uh, I just think that, you know, people get, they, they get impatient and they're like,
00:31:50.740
oh man, I'm three years, like dude, for me three years in, I wasn't making any money.
00:31:55.500
And they would say, you know, people say, oh dude, Andy, why are you still running that
00:31:59.500
Why are you still running that little vitamin shop?
00:32:03.180
When all my friends at that time were making, you know, they're out of college, they're making
00:32:10.740
And they're, and they're making me feel like shit.
00:32:12.780
And that's a hard thing to stick through as a, as a, as a man, you know, cause especially
00:32:19.000
when you're a competitive guy, you're like, fuck man, what am I doing?
00:32:22.320
Am I going to, am I going to be making $0 when I'm 50?
00:32:25.360
And yeah, you know, the reality of, of, of the situation is, is that, you know, it's
00:32:30.020
not a, it's not like a, it's not like a, um, a, a steady growth line.
00:32:37.860
And then all of a sudden it like rocket ships up because of all the shit that you've learned
00:32:42.720
And so, you know, a lot of people spend their whole lives going from idea to idea to idea,
00:32:46.740
trying to find the idea that's going to get them there in three years.
00:32:51.840
You know, it takes the average business three years to be successful.
00:32:58.020
You know, like what's when you say three years to be successful, most people, when they
00:33:02.280
hear that they hear three years to be flying around on a private jet.
00:33:07.760
They don't, what they don't, what they don't realize is that what we're talking about is
00:33:14.580
And pick and buy some dinner for your family, you know, and like, that's what three years
00:33:20.260
And, and, and people don't like to hear that, but it's the truth.
00:33:22.960
And that's, you know, I mean, are there exceptions?
00:33:26.700
But they're, that's why they're called exceptions.
00:33:30.080
What are some of the other negativity or the negative thoughts that we, that we have or that
00:33:34.480
we say and tell ourselves, obviously impatience is one of them.
00:33:38.940
What are some of those other things that, that you've seen entrepreneurs and men in general
00:33:43.080
that ends up crippling their chances of success?
00:33:49.320
Um, I think people get infected with the what if disease and the what if disease sounds like
00:33:54.220
this, what if I do all this work, sacrifice all this time with my family, put all my money
00:34:00.280
up, do everything that I can do and still doesn't work.
00:34:03.740
That's keeps people from even trying because they're able to talk themselves into a state
00:34:13.640
Cause they're like, what if, what if, what if, what if?
00:34:15.740
Well, I'll tell you what if, if you do nothing, you're going to be the same where you are or
00:34:21.500
And, and, and another, what if is, is that there is no magic to success.
00:34:25.440
You know, the magic to success of, you know, that people try to teach you is because they,
00:34:32.940
You know, I know the secret, you know, here's the secret by my program for the secret.
00:34:37.940
The fucking secret is you make a plan and you work the plan.
00:34:40.920
And then when the plan doesn't work, right, you adjust the plan and you keep moving forward.
00:34:45.640
And if you do that for a long enough time, you end up with something.
00:34:50.800
But people don't like to think of it like that because when they're on the beginning
00:34:54.140
side of just starting out, they still have that idea that there's a magical component to
00:35:00.820
And, and the reason they have that is because they, they justify their own lack of success
00:35:08.500
with the idea of a luck or with the idea of rich parents or with the idea of circumstances
00:35:19.720
So then they're like, well, well, well, well, I'm going to do it.
00:35:22.540
And, but what if, what if, what if, and then they don't do anything, but yeah, you know,
00:35:26.720
I wish more entrepreneurs would come out and tell the truth and be like, look, man, this
00:35:32.600
is as simple as drawing a fucking blueprint and executing the steps.
00:35:36.140
It's like finding the buried treasure, one foot in front of the other, in front of the
00:35:45.620
I had a business coach several years ago, as I was considering breaking out, I'm a financial
00:35:58.780
And my knee jerk reaction was to say, well, I'm afraid, but he, he didn't take that at face
00:36:06.960
And so I started thinking about all the things that could happen.
00:36:08.960
I said, oh, I could lose my house and my family can leave me and blah, blah, blah, blah, blah.
00:36:12.420
And he said to me, Ryan, do you really think that you'll let that happen?
00:36:19.060
But I think when we confront what we're really afraid of and we start playing it out and realizing
00:36:23.700
that, no, I'm not going to let us have a place not to, not to be, I'm not going to
00:36:31.200
And at that moment I knew, okay, I can do this.
00:36:34.580
And it gave me the confidence to actually break it on my own.
00:36:38.720
Well, Andy, Hey, we're running down on time a little bit today.
00:36:41.120
I want to ask you a couple other questions as we do.
00:36:45.080
And the first question, I prepped you a little bit for this one and I gave you a half an hour
00:36:51.060
But, but that question is, what does it mean to be a man?
00:36:55.560
Man, that, like I said, whenever you told me you were going to ask me that, I, I, I have
00:36:59.820
never actually thought about that as a, as a question.
00:37:05.120
I, I, I think answering it off the top of my head, you know, a big thing for me that
00:37:11.280
I take pride in is setting an example for, um, other people holding myself to a set of
00:37:17.940
core values that I believe in, that I believe are right and living my life in that manner.
00:37:23.560
Or you can say a lot of things here, you know, and it's just like saying, it's just like
00:37:26.840
asking somebody, what's it mean to be successful?
00:37:29.060
You're going to get a lot of different answers.
00:37:30.300
I think that being the kind of person that holds themselves to their values that, that
00:37:34.780
can, that is always committed to being who they are and working on improving who they
00:37:45.520
I know I'm missing a lot there, man, but, uh, no, that's, that's good.
00:37:49.380
I guess my follow-up question to that is what are some of the core values that you've personally
00:37:53.360
identified that you are holding yourself accountable to?
00:37:56.640
Um, things that are very simple, like, uh, accepting responsibility.
00:38:01.440
You know, I feel like, I feel like there's a big lack of that.
00:38:06.100
And I feel like every single thing in life, in my life, I'm in control of, uh, for example,
00:38:11.800
like if I have a team of salespeople that work for me and they're not performing, I don't
00:38:17.880
They're not performing because I didn't do something to get them to perform the way that
00:38:27.820
I think basic acts of courtesy, you know, things like seeing a shopping cart out in the
00:38:34.060
middle of a parking lot and like not mattering whose it was, but taking it, put it in the
00:38:41.420
Just weird, weird shit, man, that I could go through with you.
00:38:44.000
But like, I think it comes down to just doing what's right, man.
00:38:46.700
When I grew up, my mom used to always tell me, you know, no matter what, just do the right
00:38:49.680
thing, just do the right thing, just do the right thing.
00:38:52.940
I think it's the right way to live, you know, and you're going to make mistakes.
00:38:59.420
You're going to, you're going to sometimes make decisions that, you know, didn't fall
00:39:06.860
And, um, you learn from those and you make the right decision next time.
00:39:11.320
What's on the, uh, what's on the horizon for you, man?
00:39:16.640
I've got two speaking, two big speaking tours, um, that I've got coming up in 2016.
00:39:24.820
Um, we're doing, Oh, I think I saw that something about, uh, the revolution, revolution, the revolution
00:39:30.460
If you don't, you know, you, you guys who are listening to this podcast know about Sean,
00:39:35.160
And, uh, you know, him and I hit it off and I think we're going to do some, some cool
00:39:40.340
And then I have a, I have the MFCEO tour, which I haven't announced dates for yet.
00:39:46.160
You know, I, I should be on the road 20 to 30 sites this year, all through United States.
00:39:52.560
Keep us in the loop on both of those and we'll make sure all the guys from order, man,
00:39:56.000
know, know about those, know where we can find you and track you guys down.
00:40:01.260
If you, uh, when you get time to make it out here, man, we'll get you on the podcast too.
00:40:08.940
Find more about your work, find out about these tours and dates and all that fun stuff.
00:40:24.240
Um, you can, you can, you know, subscribe to the podcast, my social media.
00:40:32.680
And then I'm, I'm heavy on Periscope too, which is Andy for Sella on Periscope.
00:40:44.020
It's something that I really like because, you know, like I spoke about these guys who
00:40:54.280
So it really, you have to be really authentic to be a broadcaster on Periscope.
00:40:58.580
And I, I, I really appreciate it with that, of that platform.
00:41:01.740
It's tough that way because you can't refine everything and package it and make it look
00:41:10.280
So it is tough that way, but it is a cool platform for that.
00:41:15.860
We'll make sure we make links in the show notes about all that stuff you talked about.
00:41:21.760
I appreciate you taking some time with us today and, and imparting some of your wisdom.
00:41:25.540
Oh, hey, Ryan, man, I, I tell you what, thank you for having me on, man.
00:41:30.740
I really appreciate the opportunity to come on the show.
00:41:33.740
Anything you need from me, boom, always let me know.
00:41:38.940
Obviously that episode was jam packed with so much, so much valuable information, but now
00:41:43.400
it's up to you and me to go take action and become the CEO of our own life.
00:41:48.180
Again, if you want the links, the resources, the highlights from this show, head to
00:41:54.840
Now, remember we're opening up the iron council again.
00:41:57.980
It's a mastermind where we are going to delve further into the eight key skill sets.
00:42:02.120
Every man needs to master seating is limited on that.
00:42:05.340
So if you're interested, you want to do this quickly, head to order of man.com slash iron
00:42:09.660
And then our inaugural order of man retreat, March 17th through the 20th, 2016, we'll be
00:42:16.420
shooting, we'll be hiking, we'll be four wheeling physical fitness instruction, course
00:42:21.180
And again, we'll have those firesides with expert instruction from relationships and leadership
00:42:25.240
and entrepreneurship to style and everywhere in between.
00:42:29.960
Everything's going to be included from the activities and lodging, the food, all of it.
00:42:35.020
And again, if you want the details, you can go to order of man.com slash retreat space is
00:42:43.360
So if you want to take advantage of that, if you want to take advantage of the early bird
00:42:46.460
discount, head to order of man.com slash retreat.
00:42:50.160
Now, next week, I have a conversation with a man who has been instrumental in helping me
00:42:56.200
We have some timely information and a huge challenge for all men regarding building wealth.
00:43:01.160
Again, this is timely seeing as how we all have new year's resolutions regarding finances
00:43:08.260
I look forward to talking to you next week, but until then take action and become the man you
00:43:14.380
Thank you for listening to the order of man podcast.
00:43:17.340
You're ready to take charge of your life and be more of the man you were meant to be.
00:43:21.380
We invite you to join the order at order of man.com.