Order of Man - OoM 040： Become the CEO of Your Life with Andy Frisella

00:00:00.000 When we think of the term CEO, we think of big business, but my guest today, Andy Frisilla,

00:00:04.000 shares with us why we need to learn to become the CEO of our own lives.

00:00:07.540 Andy pulls no punches today as we talk about how to win and lose, the negative scripts we

00:00:11.580 tell ourselves, and how taking hardline stances in your life will help you achieve on a bigger

00:00:16.260 level in your business, your relationship, and your life.

00:00:19.820 You're a man of action.

00:00:20.940 You live life to the fullest, embrace your fears, and boldly chart your own path.

00:00:25.680 When life knocks you down, you get back up one more time, every time.

00:00:30.200 You are not easily deterred or defeated, rugged, resilient, strong.

00:00:35.200 This is your life.

00:00:36.320 This is who you are.

00:00:37.700 This is who you will become.

00:00:39.400 At the end of the day, and after all is said and done, you can call yourself a man.

00:00:45.420 Men, welcome to the Order of Man podcast.

00:00:47.460 I am Ryan Michler.

00:00:48.540 I am the host and the founder of Order of Man, and I'm glad to be back, as always, here with

00:00:52.420 you today.

00:00:53.100 We are talking all things manly here on the podcast, but today specifically, we'll be

00:00:56.680 talking about becoming the CEO of not just your business, but your life.

00:01:01.260 You're going to want to make sure that you have all the links and all the resources for

00:01:04.920 this episode, so you can head to orderofman.com slash 040 to access all that.

00:01:09.680 And second, if you want to dig into this conversation a bit more beyond what we're talking about here,

00:01:13.560 join us on our Facebook group, facebook.com slash groups slash Order of Man, where we'll

00:01:18.820 be talking and debating about the conversation Andy and I have today.

00:01:22.320 Now, a couple of exciting announcements before we get into the conversation today.

00:01:26.000 First, we are going to be opening up the Iron Council again.

00:01:29.260 Now, the Iron Council is a mastermind where we will delve further into the eight key skill

00:01:33.880 sets every man must master.

00:01:35.900 We're going to break down each skill set to its very basic component and teach the strategies

00:01:40.620 to help you improve in each one of those areas.

00:01:42.700 You're going to be assigned an accountability partner, and in the military, we call them battle

00:01:46.280 buddies, if you're familiar with that, who will hold you accountable to completing each

00:01:50.240 of the missions that you will be assigned.

00:01:52.580 You'll also be on our virtual sessions where we talk about each of the missions, and you'll

00:01:56.180 have access to extra guest sessions with experts in each one of those areas.

00:02:01.080 Seating is limited on that, so if you're interested in the Iron Council, head to orderofman.com

00:02:05.380 slash Iron Council.

00:02:07.380 Next, I'm excited to announce this.

00:02:09.100 We've got our inaugural Order of Man retreat coming up.

00:02:11.840 It's March 17th through the 20th, 2016.

00:02:15.880 You will not want to miss this.

00:02:18.080 I've secured access to a lodge in the mountains of Southern Utah, where we'll be doing everything

00:02:22.680 we can to help you become the man you were meant to be.

00:02:25.680 We'll be shooting, hiking, four-wheeling, physical fitness instruction, course navigation,

00:02:30.140 you name it, we're going to be doing, and we'll also have firesides with expert instruction

00:02:35.260 from relationships to leadership and entrepreneurship to style.

00:02:39.460 Everything is going to be included from the activities to the lodging to the food to the instruction.

00:02:44.080 All you have to do is get here, so if you want the details on that, head to orderofman.com

00:02:49.640 slash retreat.

00:02:51.560 Again, space is limited, so jump on that quickly, especially for the early bird discount.

00:02:55.840 All right, so let's do this today.

00:02:57.340 Let me give you a word of caution before we get started.

00:02:59.700 If you don't like swearing or you get offended by it, this is not the show for you.

00:03:04.560 With that said, Andy Frisella, he is a larger-than-life kind of guy, and he has been incredibly,

00:03:10.120 incredibly successful.

00:03:10.960 So there's a lot of great information, but again, if you don't want to listen to any

00:03:14.580 of the swearing, you will want to tune out now.

00:03:18.320 Andy Frisella is an entrepreneur and an innovator.

00:03:21.040 At the age of 19, him and his business partner started their first supplement store and has

00:03:25.880 since been able to grow that to a multi-million dollar business.

00:03:29.620 Today, their company's supplement super stores, First Form International, Alpine Sports Products,

00:03:34.480 Carbon Fire Nutrition, Paradise Distribution, and Frisella and Client Enterprises.

00:03:38.640 They sell, manufacture, and distribute fitness, nutrition, and weight loss products, and they

00:03:43.880 have exceeded sales at excess of $100 million per year.

00:03:48.640 In 2014, Andy was awarded Entrepreneur of the Year by Secret Entourage Academy, which is

00:03:52.960 the world's leading online community of entrepreneurs.

00:03:55.600 His podcast, The MFCEO, consistently ranks in the top 50 of all business podcasts and top

00:04:00.920 15 in the marketing and management category.

00:04:03.580 And his Periscope channel is one of the 20 most popular accounts in the entire world.

00:04:10.580 Andy, what's up, brother?

00:04:11.480 Glad you're on the show today.

00:04:12.720 What's up, Ryan?

00:04:13.400 Thanks, man.

00:04:13.940 Appreciate it for having me.

00:04:15.120 I'm stoked about this conversation.

00:04:16.740 I followed your work for some time now, and I'm really looking forward to what we're going

00:04:20.260 to talk about today.

00:04:21.000 Yeah, me too, man.

00:04:21.700 Me too.

00:04:22.840 So when you say MFCEO, I know what it means, but I want you to tell the listeners what you

00:04:27.620 mean when you say MFCEO? 0.99

00:04:30.160 Well, literally, it stands for motherfucking CEO, okay? 0.99

00:04:33.600 Right. 0.99

00:04:34.640 And it's funny how that came about.

00:04:37.820 One of my employees actually made me a shirt one time that said that and gave it to me as

00:04:43.440 a joke.

00:04:44.400 Oh, is that right?

00:04:45.080 Yeah, and so the name stuck.

00:04:47.140 So that was like three or four years ago, and it came from a Kenny Powers spoof for K-Swiss.

00:04:52.860 You could Google Kenny Powers K-Swiss, and you'll see what I'm talking about.

00:04:55.720 So that's where the name, it was like a joke.

00:04:59.080 But as it's developed, the name stuck, and it became reflective of an attitude of not

00:05:07.220 being someone who, for lack of a better term, I mean, what kind of, am I allowed to curse

00:05:13.660 on the show or what?

00:05:15.340 Yeah, so most of our episodes are pretty low-key on the language, so I'm just going to put a

00:05:20.540 big disclaimer out there because I know it's you, and I want to make sure all the guys

00:05:23.560 know, so feel free.

00:05:24.720 Fire away. 0.99

00:05:25.720 So basically, in lack of a better term, it was people who aren't going to be pussies 1.00

00:05:31.400 in life, and that means taking responsibility for where you are, taking responsibility for 0.98

00:05:37.500 where you aren't, understanding that you are in control, understanding that it's your actions

00:05:42.400 that reflect your results, and basically trying to get people, instead of waiting around and

00:05:49.860 waiting for opportunities to fly down and sit on their face, like the school system and

00:05:56.340 society teaches a lot of these young kids, you know, I wanted to give them some truth.

00:06:01.320 And really, the idea came from how I was raised and the way my dad taught me, which I'm very

00:06:06.240 thankful for.

00:06:06.980 But he didn't teach me the idealistic, you know, everybody wins, everybody's special,

00:06:13.060 everybody, you know, deserves to be here or there.

00:06:16.920 You know, he told me the truth, and the truth is, is that there's going to be people that win,

00:06:19.820 there's going to be people that lose, and that's that.

00:06:22.200 And if you want to win, you better be good.

00:06:23.700 And if you're going to lose and you don't like it, you better learn how to get good.

00:06:27.000 And, yeah, that goes for every area of our life, you know, it's just reality. 0.97

00:06:32.400 And so the whole idea for the MFCEO project is for people to become the motherfucking CEO 0.98

00:06:38.840 of themselves. 0.91

00:06:40.800 So there is a lot of entrepreneurship things.

00:06:43.900 Sure, right, of course.

00:06:44.600 But there's also an equal amount, if not more, of just core value life principles that will

00:06:51.340 help you get wherever it is you want to be, because not everybody wants to be in the same

00:06:55.300 place.

00:06:55.780 You know what I mean?

00:06:56.900 So it's just trying to help people get a hold of their lives in a positive manner.

00:07:03.120 And we do it in a no-holds-barred way.

00:07:04.920 I mean, there is strong language.

00:07:06.760 And the reason for that is just that's the kind of guy that I am.

00:07:09.420 That's how I am if we were in person, you know.

00:07:12.440 And I just want it to be authentic, you know.

00:07:14.640 Right, and I think there's a lot of people that probably get offended.

00:07:16.900 I'm sure you get all kinds of hate mail and everything else telling you.

00:07:20.100 But at the end of the day, I think real men can separate the information that they need 0.97

00:07:25.880 to gather to help them improve in their lives, or they'll choose the opposite of that, which

00:07:30.200 is to be offended and not learn anything new.

00:07:32.040 Yeah, man.

00:07:32.540 And like, you know, the reality is, I don't know.

00:07:34.620 I personally, dude, I've met very few people that you don't sit down and have a beer with,

00:07:39.060 and they don't bust out some language.

00:07:41.740 And it's funny to me that people do pretend to be offended.

00:07:45.660 And I say pretend to be offended because, like, how offended could you really be by some words?

00:07:50.520 I mean, are you offended because you're really offended, or are you offended because society

00:07:54.740 tells you you should be offended?

00:07:55.680 It's the cool thing to do, right?

00:07:56.820 Right, exactly.

00:07:57.720 Exactly.

00:07:58.020 So do you think this idea of not living the truth and being offended and all of those type 0.82

00:08:08.060 of things that we see and that you talk about, is this becoming more prevalent, or is this

00:08:11.620 something that we've always dealt with as humans?

00:08:14.040 Man, I don't know.

00:08:15.160 You know, that's a good question.

00:08:16.880 I, you know, I don't know.

00:08:18.560 I try to think back from, I try to always draw from my personal experiences.

00:08:21.600 And I think back to when I was, I'm 36 and the way I was raised, you know, man, I rode

00:08:27.180 around the back of my dad's pickup truck and my dad said bad words and he drank beer and

00:08:31.100 he was a normal dude.

00:08:32.220 And I don't know.

00:08:33.240 I think it is something new because like, it seems like today there's something wrong.

00:08:38.260 Generally, a lot of people feel there's something wrong with winning.

00:08:41.220 I think.

00:08:42.380 Yeah, I agree with that.

00:08:43.520 And I think a lot of people, you know, like, let's just say financial, because that's an

00:08:48.020 area that's easy for people to throw targets or throw darts at and say, oh, that's

00:08:51.580 wrong.

00:08:52.560 But, but that's a part of winning.

00:08:53.880 You know, when I was a little kid and I was playing sports, I was taught to go out and

00:08:57.760 do everything I could to win a game.

00:08:59.640 And that was to try as hard as I can, work as hard as I can, practice as hard as I can,

00:09:03.600 execute in the game as hard as I can without mercy for the other team.

00:09:08.060 It doesn't mean I didn't respect them or didn't have good sportsmanship.

00:09:11.040 It's just, I was trying to do everything I could to win.

00:09:13.220 I think that is something new.

00:09:14.500 I don't think it's as cool to win anymore.

00:09:16.080 I think when you win, you get a lot of, you get a lot of negativity from the people that

00:09:20.780 don't win.

00:09:21.760 And, you know, the idea that everything's supposed to be fair now, I think that is

00:09:25.500 something that's new in the last, you know, 15 years.

00:09:28.920 I wasn't raised like that.

00:09:30.460 So I can't, I can't remember where all this came from.

00:09:32.480 You know, it came from somewhere between when I graduated high school in 1997 to now, you

00:09:38.160 know, it was like, it's like a new, a new initiative or something.

00:09:41.680 I don't know.

00:09:42.340 Yeah.

00:09:43.000 Why do you think, I mean, why do you think people have become soft?

00:09:45.460 Because I agree with you.

00:09:46.480 I think that we get offended easily.

00:09:49.280 Everything's got to be politically correct.

00:09:50.860 I'm dealing with my, with my son right now.

00:09:52.960 He's eight years old.

00:09:53.640 He plays basketball.

00:09:54.960 And at eight years old, I think they probably ought to be keeping score.

00:09:58.520 But the community is like, let's not keep scoring when I'm a little in fundamentals.

00:10:02.240 I'm like, dude, these little dudes, they know who wins.

00:10:06.780 They know who loses.

00:10:08.060 And the first question they asked me, I coached their team.

00:10:10.700 The first question they asked me after the game is, hey, did we lose or win?

00:10:14.700 I'm like, I don't know.

00:10:15.680 We didn't keep score.

00:10:16.540 And they're curious as to why.

00:10:17.960 They understand that.

00:10:18.820 I think boys, especially men, thrive on competition.

00:10:22.380 Dude, and we're, I think it's in our DNA to win.

00:10:24.300 You know what I mean?

00:10:24.880 To try and win.

00:10:26.320 Nobody likes it when they lose.

00:10:27.680 Inherently, when you're, when you're a little kid and you have two, two, three year old kids

00:10:32.920 and one of them gets a popsicle and the other one does it, the one that doesn't cries and

00:10:36.700 the one that gets it is happy, you know?

00:10:39.060 Right, right.

00:10:40.160 So trying to weed out that, you know, competition and, and all that, you know, people do that

00:10:46.420 because they think they're doing kids a favor by saving their feelings or saving their heartache

00:10:53.300 or saving their heartbreak.

00:10:54.900 When in reality, learning how to lose, it's just as important to learn how to win.

00:10:59.340 And if you really love your kids, what, what, what shows that you love them more?

00:11:03.680 Or setting them up for success by, by teaching them what reality is.

00:11:08.020 Okay.

00:11:08.440 And that you, if you don't work hard, if you don't practice hard, if you don't, if you

00:11:11.420 don't execute when it counts that you're going to lose or, or telling them their whole entire

00:11:16.240 life that they're special, that they, you know, are everybody else is equal and, you

00:11:21.080 know, it's going to be fair and this and that.

00:11:23.160 And then they get out in the real world and get stopped on, you know?

00:11:25.780 Right.

00:11:26.200 What, what shows more love?

00:11:27.520 I would say being harder, you know, my dad was hard on me, man.

00:11:30.700 I love him for it, right?

00:11:32.540 And I can't, I don't know, like that eight year old, they're eight and they're not keeping

00:11:37.400 score.

00:11:37.860 I can't, I can't understand it.

00:11:41.040 Yeah.

00:11:41.600 Yeah.

00:11:41.880 I'm with you on that.

00:11:42.720 I'm with you.

00:11:43.480 I know I had friends growing up who, uh, I looked at them and I looked at the relationship

00:11:47.780 they had with their parents and their parents were always so concerned about being friends

00:11:51.180 and being buddies with their kids.

00:11:52.480 And I always looked at it when I was in middle school and high school with, with envious eyes.

00:11:56.940 I'm like, Oh, that's cool.

00:11:57.800 Their, their parents let them do whatever they want.

00:11:59.800 They let them stay out.

00:12:00.580 They let them, you know, run around the town.

00:12:02.880 And now I look back at it and I've been fairly successful with some of my adventures.

00:12:07.380 I've had some failures, but I've been successful.

00:12:08.820 And I look at these other guys and they have no direction in their life because they never

00:12:12.820 received any discipline.

00:12:14.560 They never received any of that from their parents.

00:12:17.620 And so I think as fathers, we are doing our kids a disservice when we don't teach reality.

00:12:22.540 And we, we, we talk, you talk about rainbows and fairy tales and all that stuff,

00:12:26.980 right?

00:12:27.180 Right, man.

00:12:27.900 And I don't, I agree with you a hundred percent, man.

00:12:31.040 I mean, those, those, those are the peaked in high school kids, right?

00:12:33.720 You know, the kids that, that were cool in high school and they're still doing the same 0.99

00:12:37.280 shit they were doing in high school when they're 35 years old. 0.99

00:12:39.860 Right. 0.99

00:12:40.640 Right.

00:12:40.740 Um, but the reality of, of life is that dude, life is hard.

00:12:45.300 You know, the world is not a forgiving place.

00:12:47.440 Um, generally when it comes to financial success or being successful in a career and moving

00:12:54.020 forward or making an entrepreneurial venture happen or making anything significant happen,

00:12:59.580 it's just a hard thing to do.

00:13:00.820 And if you teach your kids that life is easy and everything's going to be fair, I mean, you're

00:13:05.120 just setting them up for a really tough, frustrating life because those kids, they end up thinking

00:13:10.700 there's something wrong with them when in reality there's nothing wrong with them.

00:13:13.680 They're perfectly capable.

00:13:15.160 They have not been taught the reality of the way the world works and, you know, the politically

00:13:19.720 correct.

00:13:20.360 I mean, that's part of the reason why the podcast, my podcast is called, you know, MF CEOs. 0.99

00:13:24.560 I like to throw the politically correct shit right in people's face. 0.99

00:13:29.640 You know? 1.00

00:13:30.140 Yeah.

00:13:30.280 I think that's what we need, man.

00:13:31.660 And I think we're seeing that too.

00:13:32.860 I think we're seeing that people are tired of the PC mentality.

00:13:38.260 I mean, if you just look at what's going on with the, uh, with the pre-presidential, you

00:13:43.300 know, jockeying for candidates right now, you've got a candidate who is killing everybody who

00:13:48.380 basically says anything that he wants to say. 0.99

00:13:50.620 And the more outrageous shit that he says, the higher he goes in the polls. 1.00

00:13:54.400 Exactly. 1.00

00:13:54.860 Yeah.

00:13:54.980 His poll numbers keep climbing.

00:13:56.280 Right.

00:13:56.340 And I think everybody, I think the reason for that is that people are so tired of the 0.99

00:14:00.900 bullshit. 0.99

00:14:01.540 Dude, this is America. 1.00

00:14:02.820 You know, America was founded on hard work. 1.00

00:14:05.120 America was founded on, if you don't work, you're a piece of shit. 1.00

00:14:09.160 America was founded on, you know, a lot of principles that, you know, the current political 1.00

00:14:14.460 and sociological landscape does not really reflect.

00:14:18.840 And I think people are tired of it, man.

00:14:20.980 No, I agree.

00:14:21.620 I mean, I, I've got, I've got friends who I'm sure you're, you're one of those guys,

00:14:25.520 obviously, who's very polarizing.

00:14:27.020 Like people either love you or they despise you.

00:14:30.760 Right.

00:14:31.380 But those people, what I found is those people who despise you or don't like you, those were

00:14:35.440 guys that were never going to take action anyway.

00:14:37.940 So I'm, it motivates me when I listen to the show because it's like, oh, cool.

00:14:42.000 This is what needs to be said.

00:14:43.020 This is reality.

00:14:43.640 This is how it works.

00:14:44.360 And so it drives me to be better.

00:14:45.840 It actually, it pushes me in the right direction.

00:14:47.660 Right.

00:14:48.260 Yeah.

00:14:48.500 I mean, you know, in the reality of, of, of being polarizing man is that, you know, you're

00:14:54.300 not going to appeal to everybody.

00:14:55.800 You know, most people spend their whole lives trying to, to create a version of themselves

00:15:00.680 that everybody likes when, when in reality, if you want to be successful, you're, you're

00:15:05.460 far better off appealing to the 50% of people that are naturally going to like you and making

00:15:11.340 them love you versus trying to water yourself down so that you get a little bit of everybody.

00:15:16.320 And what you end up with is, you know, nothing, you get no passion, no real, no real culture

00:15:21.520 for your brand.

00:15:22.360 I mean, it goes for products too.

00:15:23.780 You know, you look at, um, a company like Harley Davidson, you know, Harley Davidson is,

00:15:28.540 is a passionate brand.

00:15:29.760 People get tattoos on their logo on their skin.

00:15:33.540 People either love Harley or they look at Harley like it's a bunch of rednecks. 1.00

00:15:36.820 You know what I mean?

00:15:37.120 Right, right.

00:15:38.240 Well, not only that though.

00:15:39.380 I mean, yes, there's the outside factor and especially when it comes from a business and

00:15:43.520 an entrepreneurial standpoint, it's important, but from the inside, when you live life to

00:15:48.120 who you are, you are much more fulfilled.

00:15:51.140 You wake up energetic.

00:15:52.540 You've got a bounce in your step because you're excited about what you're doing in life.

00:15:55.820 So there's a lot that, that internally is a huge help for you when you're authentic

00:16:00.840 to who you really are as well.

00:16:02.060 I agree, man, a hundred percent.

00:16:03.320 It takes a huge weight off of your shoulders.

00:16:05.220 You know, it's because to be truly authentic, you have to really let go of what people think

00:16:10.000 about you, which is, I think a step that most people really never get to.

00:16:14.440 They really get stuck in that groove of, I'm really worried about what other people think.

00:16:19.260 So I don't want to, I don't want to say something or do something that, you know,

00:16:24.260 my aunt Marsha is not going to agree with.

00:16:26.080 And they're like, they take it all these people into consideration.

00:16:28.940 And I think it keeps them from a really ever having a true sense of who they are.

00:16:33.980 And B, it keeps them from ever really doing anything great.

00:16:37.540 No, so I don't mind being polarizing.

00:16:38.900 I think that, I think that's a necessary part of the game.

00:16:42.500 So let's talk about what these guys, because obviously we're not going to get the truth.

00:16:46.340 We're not going to get the reality from society as a whole.

00:16:49.520 We don't learn it growing up.

00:16:50.920 So how does a guy hold himself accountable to the truth and then actually pushing himself

00:16:57.260 outside of the comfort zone?

00:16:58.600 There's a ton of guys that listen to the show on a daily basis that are, are feeling like

00:17:02.840 they're stuck and they're not where they want to be.

00:17:04.500 What do you say to that guy?

00:17:05.600 I think we all go through that.

00:17:06.740 I think the most successful people in the world go through that.

00:17:10.900 I think we're all on a constant search for who we really are and what we're really about.

00:17:18.400 And pushing the envelope towards, towards where we want to be is a struggle for everybody.

00:17:24.020 And, and knowing which direction we want to go is a struggle for everybody.

00:17:27.300 I mean, I've been very financially successful in life, but don't think that I don't have

00:17:31.300 these doubts about myself, you know, when I lay my head down at night.

00:17:34.740 And I think, you know, that's another thing is like a lot of people who are quote unquote

00:17:38.780 seem to have it together.

00:17:39.760 We'll never admit that like, Hey, look, I have these same problems that you have, you know?

00:17:44.640 And I think, um, I think that's important to understand, you know, that, that no matter,

00:17:50.380 you know, who you are, what your name is, what your title is, how much money you have

00:17:53.400 in your bank account, um, what you've done, anything.

00:17:56.600 We all have those, those feelings of like, man, I feel stuck, man.

00:18:00.340 I feel like I'm not moving fast enough, man.

00:18:02.360 I feel like things aren't going.

00:18:03.880 So, I mean, you know, first of all, I would say, Hey, look, you're not alone.

00:18:06.520 Like we're all in a boat together.

00:18:07.900 Right.

00:18:08.720 Sure.

00:18:09.060 Right.

00:18:09.240 And I said, second of all, you know, take inventory of the actions that you're taking,

00:18:12.420 you know, look at yourself and be self-aware of, are you really stuck or are you just feeling

00:18:18.440 stuck because you're impatient?

00:18:20.060 Are you taking actions on a daily basis, you know, that gets you to your goals?

00:18:25.020 And if the answer is yes, I'm taking actions, then you're impatient and being impatient is

00:18:29.780 not a bad thing.

00:18:30.540 It makes you hungry.

00:18:31.400 You know, I'm a very person.

00:18:33.020 I'm hungry.

00:18:33.780 But, but what happens because of that is because I get, I end up feeling depressed because I feel

00:18:38.060 like I'm not moving fast enough.

00:18:39.980 And you, you're telling my story right now.

00:18:41.760 Yeah, dude.

00:18:42.260 I mean, I think we all, Ryan, I think we all feel that way, dude.

00:18:45.500 You know, anybody with ambition is going to feel that way.

00:18:47.640 You know, I, I drive my employees fucking crazy because I come in every day and I'm like,

00:18:53.440 what's, you know, why is it not done? 0.94

00:18:54.920 Why, this is like something that's going to take like six months.

00:18:57.240 Well, I told you two months ago, it should be done.

00:18:59.300 Well, yeah, it's going to take six, Andy.

00:19:00.980 It's learning how to like self-regulate our little issues that we all have.

00:19:04.260 You know, I don't know.

00:19:05.540 I just got asked on my Instagram right before we started this.

00:19:08.520 How do you, what do you do when you feel depressed?

00:19:10.780 Uh-huh.

00:19:11.180 Yeah.

00:19:11.640 Because I've, I've struggled with depression.

00:19:13.060 I've talked about on my podcast before.

00:19:14.740 Um, you know, the best thing that I can do for me is to either a exercise or B do something

00:19:20.860 that's productive right there on the spot.

00:19:22.980 You know what I mean?

00:19:23.620 Yeah.

00:19:23.980 Myself into that zone of being productive.

00:19:27.020 Such a great point.

00:19:27.940 I know that when I get down or I, you know, I'm thinking about what, what my business is

00:19:32.200 maybe not doing or is not growing as fast as I'd like it to action for me.

00:19:36.180 It always, always puts me in a better mind.

00:19:38.520 Do something that you can actually control rather than give control to society or any

00:19:42.740 outside factor, right?

00:19:43.820 Yeah, totally, dude.

00:19:44.480 And another thing that I found is like, so like I found exercise, taking action forward.

00:19:50.260 And actually the third thing that I found has been extremely helpful is helping people

00:19:55.420 like figure it, like this is, this might sound weird to people, but, and I know a lot of

00:19:59.760 people don't believe in this, but I, I believe in karma, man.

00:20:02.460 And they're like, if somebody is taking advantage of me, you know, that's on them.

00:20:05.920 So like, I'll try to find people I know here in St. Louis that I know are homeless that

00:20:10.320 I know just from seeing around and, you know, I'll give them some money or I'll take care

00:20:14.140 of them or buy them, you know, a meal or whatever.

00:20:16.580 And I do that because it's, first of all, it's the right thing to do.

00:20:19.540 If they're scamming me and they're going to buy drugs, that's on them.

00:20:22.020 You know what I mean?

00:20:22.620 But the reality is, is like, you know, helping people, having a conversation with somebody

00:20:27.400 who's less fortunate, giving them a little inspiration, a little pep, you know, a little

00:20:32.120 pat on the ass, so to speak, and letting them know it's going to be all right and giving 0.94

00:20:35.860 them some money. 0.99

00:20:36.760 You know, I, I, that's always made me feel right, man.

00:20:38.920 Like it's always made me feel like, you know what?

00:20:41.780 Things are okay.

00:20:42.720 You know what I mean?

00:20:43.640 Yeah.

00:20:43.940 I had a buddy a couple of years ago.

00:20:45.920 I was, I was down in Las Vegas and we, we had a late night.

00:20:49.020 We were doing some work down there and we were, we were in the, uh, the drive-through

00:20:52.280 line in and out and we get this knock and I was in the passenger seat and my buddy was

00:20:55.960 driving and we get this knock on the window and it's this, obviously the guy's homeless

00:21:00.080 and he says, do you have any money?

00:21:01.340 And my buddy rolls down the window, empties his change drawer and whatever was in his

00:21:05.440 wallet and gives his money and walks off.

00:21:07.360 And he, and, and my buddy put me in my place because I said something like, oh, you know,

00:21:11.440 he's probably going to buy, you know, alcohol or cigarettes or drugs.

00:21:14.400 Yeah.

00:21:14.960 And, and my, what my buddy said is he said, and I'll never, ever forget this.

00:21:18.560 He said, I don't care what he does with it.

00:21:20.860 I'm not responsible and I will not be held accountable for what he does, but I'll be held

00:21:24.840 accountable for what I do and how I behave.

00:21:27.240 Amen.

00:21:28.100 You know, so true.

00:21:29.080 Yeah.

00:21:29.200 I feel that way, I feel that way exactly the same way.

00:21:33.880 Like I, you know, if you want to, I don't know.

00:21:36.200 And I think it's the right thing to do, man, no matter what that dude does with that money,

00:21:39.920 he still needs it more than I do at this point.

00:21:43.420 You know what I mean?

00:21:44.100 Yeah.

00:21:44.300 It's just the way, I don't know.

00:21:45.340 But, but I feel like doing those things, you get a genuine hug or a genuine, you know,

00:21:49.540 thank you for that.

00:21:50.460 It makes you realize that things aren't as bad as what you think they are.

00:21:53.420 You know what I mean?

00:21:54.340 Yeah, definitely.

00:21:55.200 We're all fighting battles in our own brains and that's the biggest opponent we're ever

00:21:58.500 going to face.

00:21:59.040 So when did you start finding your, I'm going to bounce back a little bit here, your voice

00:22:04.900 that you have now, which obviously is not something that's fabricated, it's truly you.

00:22:09.860 But when did you start to have that voice, to have that confidence?

00:22:13.160 Because I've heard some of your story and I'm really curious and I know a lot of listeners

00:22:16.260 will want to hear about, you know, where you came from and how you grew the business and

00:22:20.580 built the confidence and looking at from the outside in, it looks like you have things

00:22:25.360 figured out.

00:22:25.840 So I'm really curious about your, your, your journey, if you will.

00:22:29.480 Oh yeah.

00:22:30.280 Well, basically, man, I grew up like every other kid, you know, uh, um, I played sports,

00:22:36.340 you know, my parents did get divorced when I was five years old, played sports, was competitive

00:22:40.100 my whole life.

00:22:40.960 Uh, my parents, you know, somewhat got along, but you know, they were divorced.

00:22:45.060 So it was, it was different, you know, all my other, it wasn't, it wasn't hard.

00:22:48.800 I didn't know any better, you know, it would have been hard if I was like 12, you know,

00:22:53.360 when I used to.

00:22:53.780 Right.

00:22:54.060 That was life.

00:22:54.780 You just knew life.

00:22:55.840 So, you know, a lot of people I hear say, you know, all my parents didn't, well, I come

00:22:59.700 from a broken home.

00:23:00.500 Like, when did they get divorced? 1.00

00:23:01.820 When I was four, I'm like, what the fuck, dude? 0.99

00:23:04.200 Like, you know, you didn't know any different. 0.98

00:23:06.640 So I was always a little entrepreneurial type of guy when I was little, my, uh, my dad, somehow

00:23:12.460 he got us interested in cars.

00:23:13.940 And I can remember we went to a, uh, we went to a gas station one time and there was a white 0.83

00:23:19.520 Lamborghini Countach there.

00:23:21.480 And he was like, and I'm like, I thought it was the coolest thing ever.

00:23:24.640 My dad probably just like made me think it was cool.

00:23:26.520 Like pretending like it was cool.

00:23:27.680 And I'm like, oh, dad thinks it's cool.

00:23:28.820 So I think it's cool.

00:23:29.940 Anyway, it's stuck.

00:23:31.380 You know, he jet.

00:23:32.000 Do you own that car now?

00:23:33.620 I don't, I don't own a Countach, but I own, I've, I own two white Lamborghinis right now.

00:23:38.260 Right on.

00:23:38.600 Yeah.

00:23:38.840 I knew, I knew you did.

00:23:39.940 So I knew you've got the car collection for sure.

00:23:41.540 I'm like, it's stuck with me, man.

00:23:43.140 I can't get rid of the car thing.

00:23:45.280 I wish I didn't love him as much as I do.

00:23:47.700 I used to do things.

00:23:48.800 I set up, he told me, he said, Hey, you know, if you work hard, you know, one day you'll

00:23:53.040 be able to have a car like that.

00:23:54.260 And I remember, I remember that conversation like specifically, you know, I always try to do things.

00:23:59.260 I would try to, um, you know, I would sell lemonade.

00:24:02.760 We would do, we did a baseball car shop out of my garage.

00:24:05.680 Um, I sold, uh, light bulb packs door to door.

00:24:09.860 Really?

00:24:10.260 Yeah.

00:24:10.660 I mean, my dad owned a company, an electrical company and they sold light bulbs.

00:24:14.740 And so when they got defective packs, you know, a light bulb coming to the four pack, if one

00:24:19.240 of them was broke, the whole pack is defective.

00:24:20.820 So I would go, I would go put them back together.

00:24:23.580 You know, I would take two defective packs and make one pack and I would go sell them door

00:24:27.420 to door.

00:24:27.780 And, um, that's how he taught me to like develop that little entrepreneurial mind.

00:24:32.100 And, um, dude, you know, fast forward, I tried a million different things between when I was

00:24:36.860 eight and when I was, you know, 18, they all failed.

00:24:40.300 We, Chris and I, my business partner started our first storefront in 1999 when I was 19 years

00:24:47.260 old with $12,000 that we got from painting the stripes on parking lots.

00:24:52.020 We went around to try to find a store.

00:24:54.040 We're going to open a supplement store.

00:24:55.380 Well, first we're going to open a tanning salon and we couldn't afford even one tanning

00:24:58.940 bag.

00:24:59.200 Cause we had the money.

00:24:59.840 We only had $12,000.

00:25:00.440 Right.

00:25:01.100 Right.

00:25:01.660 How much did you say?

00:25:02.460 $12,000.

00:25:03.440 $12,000 at the time.

00:25:04.280 Yeah.

00:25:04.420 So we, we, that was like both of our monies together.

00:25:06.680 And then, and then, uh, we're like, well, we can't open a tanning salon.

00:25:10.280 So let's do vitamins and supplements.

00:25:11.820 Cause we were both in it.

00:25:12.700 We were both athletes.

00:25:13.480 We're both into lifting.

00:25:15.040 Sure.

00:25:15.660 So we went around and tried to find a storefront.

00:25:18.240 Nobody would rent to us cause we were kids.

00:25:20.540 So we, we found a guy who would rent to us, uh, but we had to pay a year up front and rent

00:25:25.220 and the rent was a thousand bucks a month.

00:25:26.900 So that took our whole, you know, our whole $12,000 right there.

00:25:30.560 So now we didn't have any money for showing.

00:25:32.320 We didn't have any money for build out.

00:25:33.440 We didn't have any money for product.

00:25:34.960 So what we had to do is we had to go get credit cards.

00:25:37.340 Back then you could get credit.

00:25:39.080 You get 15 credit cards.

00:25:40.920 And so that's.

00:25:41.460 Yeah.

00:25:41.620 Right.

00:25:41.920 Yeah.

00:25:42.060 You just max those things out.

00:25:43.300 And that's what we did.

00:25:44.420 We went to home Depot, we built the shelves, you know, we, we ordered product and that's

00:25:49.600 how we got into business, man.

00:25:50.740 Our first day we sold seven bucks.

00:25:52.480 You know, we, we thought, we thought people were going to fly in and we were going to be

00:25:55.840 millionaires and we sold seven bucks the first day.

00:25:58.620 The second day we didn't sell anything.

00:26:00.740 Um, third day we, we sold 23 bucks.

00:26:03.760 Uh, and then so frustrating.

00:26:06.100 Yeah, dude, it was, it was slow, man.

00:26:07.860 And it took us eight months to have a day over $200.

00:26:09.920 I mean, it was just, um, it took six years to open a second store.

00:26:15.040 Uh, why did you keep going with that?

00:26:17.500 I mean, I look at it as a young kid, 19 years old, eight months before you start making any,

00:26:22.160 any kind of money.

00:26:23.460 Why do you keep going?

00:26:24.460 Well, you know, when you're young, when you're that young, man, there's like a cool factor

00:26:28.060 of just having a business, you know?

00:26:29.440 So that's true.

00:26:30.080 You know what I mean?

00:26:30.360 And we were having fun, man.

00:26:31.640 We slept in the back of the store for on and off for the first two years.

00:26:35.220 We got a, we had an old couch that my dad gave us.

00:26:37.840 And then we had a, um, a mattress that we got from the Salvation Army.

00:26:41.680 That was like four doors down in the same, on the same, uh, shopping center.

00:26:45.860 So, yeah.

00:26:46.820 So, I mean, dude, we were having fun.

00:26:48.220 It wasn't like, you know, we, we were in school.

00:26:51.480 Um, we both worked other jobs at balancing and bartending.

00:26:55.200 It wasn't like, it wasn't terrible.

00:26:58.340 It was a good time.

00:26:59.200 As I look back now, that was like some of the best times, you know?

00:27:02.360 Yeah.

00:27:02.860 Uh, what about now?

00:27:03.900 What if everything was stripped away from you right now?

00:27:07.140 What do you, what do you go do?

00:27:09.320 Cause obviously there's more responsibility, right?

00:27:11.340 Yeah.

00:27:11.520 As we get.

00:27:12.260 Yeah.

00:27:12.640 So, so what do you do at this point?

00:27:14.360 Yeah.

00:27:14.420 I mean, that's, well, I mean, fortunately for me, I mean, if, if, if, if I was like literally

00:27:19.240 starting over with nothing.

00:27:21.000 Yeah.

00:27:21.360 I mean, well, I would, I would, I would be able to provide just from speaking, but let's

00:27:25.280 say I'm a regular dude and I don't have that and I lose everything right now.

00:27:28.540 You know, what I would do is I would pull in tight, all my expenses as tight as I could.

00:27:33.160 Keep everything to a minimum.

00:27:35.660 And I would probably start another business.

00:27:38.860 You know, I would probably start some sort of service business or, or even anything I

00:27:43.240 could do to generate income, not necessarily being the end all be all business.

00:27:48.360 Uh, but something that I could do to generate more income than I could just getting a regular

00:27:51.900 job or cutting grass or something like that.

00:27:54.260 Right.

00:27:55.440 And then I would, I would take that money and at night, you know, after I'm done cutting

00:27:59.120 grass, I would work on the real business.

00:28:01.140 And that's, that's what I would do.

00:28:03.100 I mean, that's what we did with, with our, with our retail stores.

00:28:05.240 I mean, we've got 15 stores now, but in 2009 and we're franchising too.

00:28:10.740 I mean, we were, we've got a hundred store deal that we just closed for a franchise.

00:28:14.120 Wow.

00:28:14.960 Nice work.

00:28:15.480 Yeah.

00:28:15.800 Yeah.

00:28:16.020 We're excited about that.

00:28:16.960 So we're going through a lot of growth right now.

00:28:18.360 But, um, the main goal of our supplement stores was to, uh, generate enough income so that

00:28:25.060 we could create a manufacturing company and then create our own brands.

00:28:28.320 And that's where, you know, our business really is now.

00:28:31.100 So we have these stores still, but that's not the main business for us.

00:28:35.060 The main business is the manufacturing.

00:28:36.840 And, you know, that took us 10 years to, to save the money to be able to even get into

00:28:41.340 that game.

00:28:42.240 But if I was, if I was a guy, that's what I would do.

00:28:44.780 You know, um, we never made great money in supplement store business.

00:28:48.860 I mean, the most I made running one store was like 695 bucks a month, but, but I was

00:28:56.620 able to run a lot of expenses through the company.

00:28:58.420 I was able to gain a lot of experience and I was able to roll over, you know, that growth

00:29:03.980 into a, into another business.

00:29:05.280 And then now we've got six companies that have all grown from that one little company.

00:29:08.900 How is your, how is your, uh, your definition or your viewpoint on failure changed over the

00:29:16.500 course of your life from the time that you were little selling light bulbs to when you

00:29:20.120 first started a business to what it looks now?

00:29:22.360 Because I listened to your podcast about, uh, what was called auto-correcting your negativity,

00:29:27.320 I think is what it was called.

00:29:28.420 So tell me about how your viewpoint has shifted on some of those things.

00:29:32.340 I've never been one to quit on things and I've never doubted my end goal.

00:29:36.520 Like I've always felt like, and I don't know why, I don't know why this is, but I've always

00:29:42.640 believed and always felt that I was going to be successful and that I was going to be,

00:29:47.440 you know, somebody who mattered in one, so I don't know.

00:29:51.280 I've always believed that.

00:29:52.140 I don't know why I've always had like a weird feeling about that.

00:29:55.320 So I don't ever doubt like where I've never doubted where I was going.

00:29:59.700 So the quitting was never really an option.

00:30:01.600 You know what I mean?

00:30:02.200 Um, I just assumed that every little thing that we did that was, you know, a screw up

00:30:07.700 was something that we would get over.

00:30:10.120 And I don't know, man, like it definitely becomes more prevalent, the more, the older

00:30:15.620 you get and the more experience you have in business, because in the beginning, you know,

00:30:19.480 little things like losing a hundred dollars or losing $500, you're freaking out, dude.

00:30:23.780 Right.

00:30:23.960 That was a big deal at that point.

00:30:25.340 Freaking out.

00:30:25.900 And like now, you know, we make mistakes.

00:30:28.720 I mean, I've made a couple of mistakes this year that have cost us half a million bucks

00:30:32.100 each time.

00:30:32.980 Really?

00:30:33.180 Yeah. 0.99

00:30:33.380 I'm not going home like trying to fucking hang myself. 0.98

00:30:36.080 You know what I mean? 0.98

00:30:36.920 I'm just like, man, I'm not going to do that again.

00:30:39.020 And I just realized, I just realized that it's part of the process of that, that half a 1.00

00:30:43.760 million dollar mistake, you know, in 10 more years, that's going to be $50 million that

00:30:48.720 saved me.

00:30:50.420 You know what I mean?

00:30:50.640 Yeah.

00:30:50.920 So I think you just have to keep in mind the other side of the coin.

00:30:54.280 You know, when you make a mistake, you know, quote unquote, fail at something, you know,

00:30:59.600 the lesson that you learn is going to become extremely and exponentially more valuable to

00:31:04.100 you down the road.

00:31:05.860 As long as you keep going, right?

00:31:07.060 As long as you keep working through that.

00:31:08.500 Yeah.

00:31:08.720 And people that quit, man, usually what I see is that people quit because they're impatient

00:31:14.100 and they think, and this is another reason why I started the podcast, especially in the

00:31:19.740 entrepreneurial realm.

00:31:21.640 And you have a lot of people out there that are telling people, you know, 12 months and

00:31:25.260 you'll be a millionaire or follow by my program and you'll be a millionaire in six months. 1.00

00:31:30.600 And like, dude, people believe that shit. 1.00

00:31:32.960 And yeah, they do. 1.00

00:31:33.900 It's not true.

00:31:35.120 You know, you just, I've never seen that happen ever.

00:31:37.420 Not one time.

00:31:38.340 The reality is, you know, it took me, it took me over 10 years to become a millionaire in

00:31:43.140 our company, but it was worth it.

00:31:45.360 You know?

00:31:45.940 So sure.

00:31:46.520 Definitely.

00:31:46.820 Like, uh, I just think that, you know, people get, they, they get impatient and they're like,

00:31:50.740 oh man, I'm three years, like dude, for me three years in, I wasn't making any money.

00:31:54.500 I wasn't even getting a paycheck.

00:31:55.500 And they would say, you know, people say, oh dude, Andy, why are you still running that

00:31:59.120 store?

00:31:59.500 Why are you still running that little vitamin shop?

00:32:01.240 You know, you're right.

00:32:01.780 Yeah.

00:32:02.020 You need to get a real job.

00:32:03.180 When all my friends at that time were making, you know, they're out of college, they're making

00:32:06.620 $50,000, $60,000 a year.

00:32:08.760 Yeah.

00:32:09.080 Thinking it's a, it's a big time, right? 1.00

00:32:10.740 And they're, and they're making me feel like shit. 0.96

00:32:12.780 And that's a hard thing to stick through as a, as a, as a man, you know, cause especially 0.99

00:32:19.000 when you're a competitive guy, you're like, fuck man, what am I doing? 0.97

00:32:22.320 Am I going to, am I going to be making $0 when I'm 50? 0.99

00:32:25.360 And yeah, you know, the reality of, of, of the situation is, is that, you know, it's

00:32:30.020 not a, it's not like a, it's not like a, um, a, a steady growth line.

00:32:35.300 It's like a flat line on a graph. 0.97

00:32:37.860 And then all of a sudden it like rocket ships up because of all the shit that you've learned 0.98

00:32:41.200 from messing everything up. 0.93

00:32:42.720 And so, you know, a lot of people spend their whole lives going from idea to idea to idea,

00:32:46.740 trying to find the idea that's going to get them there in three years.

00:32:50.260 Cause like, there's that saying, right?

00:32:51.840 You know, it takes the average business three years to be successful.

00:32:54.860 Yeah.

00:32:55.300 So they think they got to fit into that mold.

00:32:56.820 Dude.

00:32:57.000 And what is successful?

00:32:58.020 You know, like what's when you say three years to be successful, most people, when they

00:33:02.280 hear that they hear three years to be flying around on a private jet.

00:33:07.400 Right.

00:33:07.760 They don't, what they don't, what they don't realize is that what we're talking about is

00:33:10.900 three years to be able to pay your bills.

00:33:13.260 Right.

00:33:13.420 Break even.

00:33:14.080 Right.

00:33:14.580 And pick and buy some dinner for your family, you know, and like, that's what three years

00:33:19.960 is.

00:33:20.260 And, and, and people don't like to hear that, but it's the truth.

00:33:22.960 And that's, you know, I mean, are there exceptions?

00:33:26.120 Absolutely.

00:33:26.700 But they're, that's why they're called exceptions.

00:33:29.520 Right.

00:33:30.080 What are some of the other negativity or the negative thoughts that we, that we have or that

00:33:34.480 we say and tell ourselves, obviously impatience is one of them.

00:33:37.580 We look at failure the wrong way.

00:33:38.940 What are some of those other things that, that you've seen entrepreneurs and men in general

00:33:43.080 that ends up crippling their chances of success?

00:33:45.940 Um, I call people infected with the what ifs.

00:33:49.320 Um, I think people get infected with the what if disease and the what if disease sounds like

00:33:54.220 this, what if I do all this work, sacrifice all this time with my family, put all my money

00:34:00.280 up, do everything that I can do and still doesn't work.

00:34:03.740 That's keeps people from even trying because they're able to talk themselves into a state

00:34:09.780 of mind where they're, it's not worth it.

00:34:13.640 Cause they're like, what if, what if, what if, what if?

00:34:15.740 Well, I'll tell you what if, if you do nothing, you're going to be the same where you are or

00:34:19.660 worse, you know?

00:34:20.700 Yeah.

00:34:20.920 Good point.

00:34:21.500 And, and, and another, what if is, is that there is no magic to success.

00:34:25.440 You know, the magic to success of, you know, that people try to teach you is because they,

00:34:30.600 so they can sell you some success program.

00:34:32.940 You know, I know the secret, you know, here's the secret by my program for the secret.

00:34:37.440 No man. 0.99

00:34:37.940 The fucking secret is you make a plan and you work the plan. 0.99

00:34:40.920 And then when the plan doesn't work, right, you adjust the plan and you keep moving forward. 0.99

00:34:45.640 And if you do that for a long enough time, you end up with something.

00:34:49.880 Yeah.

00:34:50.020 That's reality.

00:34:50.800 But people don't like to think of it like that because when they're on the beginning

00:34:54.140 side of just starting out, they still have that idea that there's a magical component to

00:34:59.940 success.

00:35:00.820 And, and the reason they have that is because they, they justify their own lack of success

00:35:08.500 with the idea of a luck or with the idea of rich parents or with the idea of circumstances

00:35:14.080 that are better than theirs.

00:35:15.820 Or beyond their control, right?

00:35:18.000 And, and that's what keeps them.

00:35:19.720 So then they're like, well, well, well, well, I'm going to do it.

00:35:22.540 And, but what if, what if, what if, and then they don't do anything, but yeah, you know,

00:35:26.720 I wish more entrepreneurs would come out and tell the truth and be like, look, man, this 0.94

00:35:32.600 is as simple as drawing a fucking blueprint and executing the steps. 0.96

00:35:36.140 It's like finding the buried treasure, one foot in front of the other, in front of the 0.99

00:35:39.640 other, in front of the other.

00:35:40.820 And eventually you get where you got to go.

00:35:43.600 You have something.

00:35:44.580 Yeah.

00:35:44.800 It's really interesting.

00:35:45.620 I had a business coach several years ago, as I was considering breaking out, I'm a financial

00:35:49.460 advisor by trade.

00:35:50.540 So I was working with a large institution.

00:35:52.940 I was considering branching out on my own.

00:35:55.220 And he said, what's holding you back?

00:35:57.160 What's keeping you back from doing that?

00:35:58.780 And my knee jerk reaction was to say, well, I'm afraid, but he, he didn't take that at face

00:36:03.280 level.

00:36:03.500 He said, okay, well, what are you afraid of?

00:36:04.780 Like, what's the worst that could happen?

00:36:06.960 And so I started thinking about all the things that could happen.

00:36:08.960 I said, oh, I could lose my house and my family can leave me and blah, blah, blah, blah, blah.

00:36:12.420 And he said to me, Ryan, do you really think that you'll let that happen?

00:36:17.440 And of course the answer is no.

00:36:19.060 But I think when we confront what we're really afraid of and we start playing it out and realizing

00:36:23.700 that, no, I'm not going to let us have a place not to, not to be, I'm not going to

00:36:28.720 go without food.

00:36:29.760 I'm going to provide for my family.

00:36:31.200 And at that moment I knew, okay, I can do this.

00:36:33.880 I can make this work.

00:36:34.580 And it gave me the confidence to actually break it on my own.

00:36:36.300 I haven't looked back since.

00:36:37.180 That's awesome, man.

00:36:38.720 Well, Andy, Hey, we're running down on time a little bit today.

00:36:41.120 I want to ask you a couple other questions as we do.

00:36:45.080 And the first question, I prepped you a little bit for this one and I gave you a half an hour

00:36:48.800 to think about it.

00:36:49.620 So I hope I gave you enough time, man.

00:36:51.060 But, but that question is, what does it mean to be a man?

00:36:55.560 Man, that, like I said, whenever you told me you were going to ask me that, I, I, I have

00:36:59.820 never actually thought about that as a, as a question.

00:37:03.140 Uh, embarrassingly enough, I don't know.

00:37:05.120 I, I, I think answering it off the top of my head, you know, a big thing for me that

00:37:11.280 I take pride in is setting an example for, um, other people holding myself to a set of

00:37:17.940 core values that I believe in, that I believe are right and living my life in that manner.

00:37:23.560 Or you can say a lot of things here, you know, and it's just like saying, it's just like

00:37:26.840 asking somebody, what's it mean to be successful?

00:37:29.060 You're going to get a lot of different answers.

00:37:30.300 I think that being the kind of person that holds themselves to their values that, that

00:37:34.780 can, that is always committed to being who they are and working on improving who they

00:37:40.800 are so that we can help other people improve.

00:37:43.800 I think that's a big part of being a man.

00:37:45.520 I know I'm missing a lot there, man, but, uh, no, that's, that's good.

00:37:48.900 That's all.

00:37:49.380 I guess my follow-up question to that is what are some of the core values that you've personally

00:37:53.360 identified that you are holding yourself accountable to?

00:37:56.180 You know what?

00:37:56.640 Um, things that are very simple, like, uh, accepting responsibility.

00:38:01.440 You know, I feel like, I feel like there's a big lack of that.

00:38:04.240 I feel like people are easy to blame anything.

00:38:06.100 And I feel like every single thing in life, in my life, I'm in control of, uh, for example,

00:38:11.800 like if I have a team of salespeople that work for me and they're not performing, I don't

00:38:15.100 blame them.

00:38:15.620 I blame me.

00:38:16.340 And I say, you know what?

00:38:17.880 They're not performing because I didn't do something to get them to perform the way that

00:38:22.440 I need to.

00:38:22.840 What do I need to do?

00:38:24.060 Dude, being a good dude, you know?

00:38:25.580 Uh, just doing the right thing.

00:38:27.820 I think basic acts of courtesy, you know, things like seeing a shopping cart out in the

00:38:34.060 middle of a parking lot and like not mattering whose it was, but taking it, put it in the

00:38:38.840 cart corral.

00:38:39.840 You know what I mean?

00:38:40.200 Right.

00:38:40.380 Just something very simple. 0.99

00:38:41.420 Just weird, weird shit, man, that I could go through with you. 0.98

00:38:44.000 But like, I think it comes down to just doing what's right, man. 0.98

00:38:46.700 When I grew up, my mom used to always tell me, you know, no matter what, just do the right

00:38:49.680 thing, just do the right thing, just do the right thing.

00:38:51.780 You know, I think it pays off.

00:38:52.940 I think it's the right way to live, you know, and you're going to make mistakes. 0.99

00:38:56.720 I mean, you're going to fuck up. 0.98

00:38:58.020 You're going to do things wrong. 0.99

00:38:59.420 You're going to, you're going to sometimes make decisions that, you know, didn't fall

00:39:04.220 in line with what you knew was right.

00:39:06.860 And, um, you learn from those and you make the right decision next time.

00:39:10.180 You know what I mean?

00:39:11.320 What's on the, uh, what's on the horizon for you, man?

00:39:13.360 What should we be on the lookout for?

00:39:14.560 Uh, I've got a couple of things, man.

00:39:16.640 I've got two speaking, two big speaking tours, um, that I've got coming up in 2016.

00:39:22.340 And one of them I'm doing with Sean Whalen.

00:39:24.820 Um, we're doing, Oh, I think I saw that something about, uh, the revolution, revolution, the revolution

00:39:29.700 tour.

00:39:30.460 If you don't, you know, you, you guys who are listening to this podcast know about Sean,

00:39:33.960 he was on my podcast too.

00:39:35.160 And, uh, you know, him and I hit it off and I think we're going to do some, some cool

00:39:39.260 stuff in 2016.

00:39:40.340 And then I have a, I have the MFCEO tour, which I haven't announced dates for yet.

00:39:46.160 You know, I, I should be on the road 20 to 30 sites this year, all through United States.

00:39:51.440 Wow.

00:39:52.260 Cool.

00:39:52.560 Keep us in the loop on both of those and we'll make sure all the guys from order, man,

00:39:56.000 know, know about those, know where we can find you and track you guys down.

00:39:58.960 I'll track you guys down too, for sure.

00:40:00.420 Yeah, for sure, man.

00:40:01.260 If you, uh, when you get time to make it out here, man, we'll get you on the podcast too.

00:40:05.160 Let's do it.

00:40:05.820 I would love to do that.

00:40:06.680 I love it.

00:40:07.160 So how do we connect with you?

00:40:08.080 How do we reach out to you?

00:40:08.940 Find more about your work, find out about these tours and dates and all that fun stuff.

00:40:12.740 My, my website is the MFCEO.com.

00:40:16.420 So it's T H E M F C E O.com. 0.98

00:40:19.720 That'll have all my, uh, dates and everything.

00:40:22.460 You don't have a podcast on there.

00:40:24.240 Um, you can, you can, you know, subscribe to the podcast, my social media.

00:40:27.960 I'm on Instagram.

00:40:28.600 I'm heavy on Instagram.

00:40:30.020 Um, it's just Andy for Sella on Instagram.

00:40:32.680 And then I'm, I'm heavy on Periscope too, which is Andy for Sella on Periscope.

00:40:37.160 Yeah.

00:40:37.320 I'm digging your scopes for sure.

00:40:38.660 I love listening to you.

00:40:39.720 Yeah, dude.

00:40:39.980 Thank you, man.

00:40:40.760 That that's a, that's a cool app.

00:40:42.320 You know, it is a cool platform.

00:40:43.800 Yeah.

00:40:44.020 It's something that I really like because, you know, like I spoke about these guys who

00:40:48.160 are trying to sell the get rich quick stuff.

00:40:51.000 Yeah.

00:40:51.400 They can't do it.

00:40:52.400 You know, they can't do it in that setting.

00:40:54.280 So it really, you have to be really authentic to be a broadcaster on Periscope.

00:40:58.580 And I, I, I really appreciate it with that, of that platform.

00:41:01.740 It's tough that way because you can't refine everything and package it and make it look

00:41:06.880 good and put the seal of approval on it.

00:41:08.860 You've just got to be real and raw.

00:41:10.280 So it is tough that way, but it is a cool platform for that.

00:41:13.040 Yeah, for sure, man.

00:41:14.220 For sure.

00:41:15.340 Right on.

00:41:15.860 We'll make sure we make links in the show notes about all that stuff you talked about.

00:41:19.380 Andy, I know you're super busy.

00:41:20.780 I know you got a ton going on.

00:41:21.760 I appreciate you taking some time with us today and, and imparting some of your wisdom.

00:41:25.540 Oh, hey, Ryan, man, I, I tell you what, thank you for having me on, man.

00:41:29.020 This has been, this has been a lot of fun.

00:41:30.740 I really appreciate the opportunity to come on the show.

00:41:33.740 Anything you need from me, boom, always let me know.

00:41:36.760 There you have it, men, Mr. Andy Frisilla.

00:41:38.940 Obviously that episode was jam packed with so much, so much valuable information, but now

00:41:43.400 it's up to you and me to go take action and become the CEO of our own life.

00:41:48.180 Again, if you want the links, the resources, the highlights from this show, head to

00:41:51.520 order of man.com slash zero four zero.

00:41:54.840 Now, remember we're opening up the iron council again.

00:41:57.980 It's a mastermind where we are going to delve further into the eight key skill sets.

00:42:02.120 Every man needs to master seating is limited on that.

00:42:05.340 So if you're interested, you want to do this quickly, head to order of man.com slash iron

00:42:09.080 council.

00:42:09.660 And then our inaugural order of man retreat, March 17th through the 20th, 2016, we'll be

00:42:16.420 shooting, we'll be hiking, we'll be four wheeling physical fitness instruction, course

00:42:20.320 navigation.

00:42:21.180 And again, we'll have those firesides with expert instruction from relationships and leadership

00:42:25.240 and entrepreneurship to style and everywhere in between.

00:42:29.960 Everything's going to be included from the activities and lodging, the food, all of it.

00:42:33.940 All you have to do is get here.

00:42:35.020 And again, if you want the details, you can go to order of man.com slash retreat space is

00:42:40.100 limited.

00:42:40.680 I've got limited spaces available to lodge.

00:42:43.360 So if you want to take advantage of that, if you want to take advantage of the early bird

00:42:46.460 discount, head to order of man.com slash retreat.

00:42:50.160 Now, next week, I have a conversation with a man who has been instrumental in helping me

00:42:54.600 get this podcast up and running.

00:42:56.200 We have some timely information and a huge challenge for all men regarding building wealth.

00:43:01.160 Again, this is timely seeing as how we all have new year's resolutions regarding finances

00:43:05.080 around this time of year.

00:43:05.960 So make sure you tune in guys.

00:43:08.260 I look forward to talking to you next week, but until then take action and become the man you

00:43:12.660 were meant to be.

00:43:14.380 Thank you for listening to the order of man podcast.

00:43:17.340 You're ready to take charge of your life and be more of the man you were meant to be.

00:43:21.380 We invite you to join the order at order of man.com.

Order of Man - December 22, 2015

OoM 040： Become the CEO of Your Life with Andy Frisella

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