Order of Man - OoM 081： Grant Cardone ｜ Obsession is Your Ally

00:00:00.060 Obsession is often a word used and a thought process that's frowned upon by society today.

00:00:04.940 My guest today, the one and only Grant Cardone, tells us why obsession is absolutely critical to your success.

00:00:10.700 We talk about society as your worst enemy, how to use your addictions to your benefit,

00:00:14.780 the myth of balance, the key to thinking bigger, and obsession hacks each and every one of us can use.

00:00:20.080 You're a man of action. You live life to the fullest.

00:00:22.940 Embrace your fears and boldly chart your own path.

00:00:25.600 When life knocks you down, you get back up one more time, every time.

00:00:30.400 You are not easily deterred or defeated, rugged, resilient, strong.

00:00:35.400 This is your life. This is who you are.

00:00:37.920 This is who you will become at the end of the day.

00:00:40.840 And after all is said and done, you can call yourself a man.

00:00:45.040 Man, what is going on today? My name is Ryan Michler and I am your host and the founder of Order of Man.

00:00:49.580 Man, what an awesome week so far. I hope it's going as well for you as it is for me.

00:00:53.720 I feel rejuvenated. I feel energized from the weekend.

00:00:56.540 Man, we are now into Q4 and I am going to finish this year off strong.

00:01:00.180 I want to thank each and every one of you for that.

00:01:03.400 I and the Order of Man would not be where it is today if it were not for you listening to this show.

00:01:08.840 Now, for those of you who are new to this podcast, this is all about everything manly.

00:01:13.800 So if you're a man and you want to talk about it, that's the type of conversations we're going to have.

00:01:17.720 Today, I've got Grant Cardone on the show and he delivers like only Grant can.

00:01:22.760 I've been telling you for months now, I'm going to get him on the show and today I deliver and he delivers.

00:01:27.380 So make sure you stick around.

00:01:28.360 But in the meantime, the show notes are available, guys, for this show as always.

00:01:32.220 And those can be found at orderofman.com slash 081.

00:01:35.720 And then make sure if you have not already done this, most of you have.

00:01:39.160 We still can get more guys in there.

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00:01:44.620 We now have over 8,000 men from across the planet who are diving deeper into the conversations that we're having today and every other topic that's important to us as men.

00:01:53.820 And the next, check out our elite mastermind, the Iron Council.

00:01:56.740 I'm going to talk with you a bit more about it during our break in the show.

00:01:59.320 But guys, this is an incredible group of men.

00:02:01.440 We've got 160 of us and we're doing more than just talking about what it means to be a better man.

00:02:06.000 We're actually implementing this stuff.

00:02:07.600 This week, we're going through our 12-week battle plans where we list out our objectives and the tactics that will actually help us get there.

00:02:14.620 So no more talk.

00:02:15.820 We actually are implementing the plans and then taking action to get to that point.

00:02:19.640 So you can get the details on our elite mastermind, the Iron Council at orderofman.com slash Iron Council.

00:02:25.160 But men, today I get to introduce you to a man I've been telling you about I can get on the show for some time now, Mr. Grant Cardone.

00:02:31.700 Grant is an international sales expert.

00:02:33.900 He's a New York Times bestselling author and radio show host of The Cardone Zone.

00:02:37.760 He's founded three companies, Cardone Enterprises, Cardone Real Estate Holdings, and The Cardone Group.

00:02:41.800 He has shared his sales and business expertise as a motivational speaker and author of Sell to Survive, The Closer Survival Guide, If You're Not First, You're Last, The 10X Rule, which I personally recommend, Sell or Be Sold, and of course, his latest book, Be Obsessed or Be Average.

00:02:56.020 Today, I welcome Grant Cardone.

00:02:59.240 Grant, what's going on, man?

00:03:00.260 Thanks for joining me on the show today.

00:03:01.400 Thanks for having me.

00:03:02.360 So I have been a longtime follower of you.

00:03:04.580 Anybody who's listening to this show knows that I followed you for a while.

00:03:06.960 I recommend The 10X Rule all the time.

00:03:09.200 So I'm honored to have you on the show, man.

00:03:10.580 Thank you. I appreciate you having me.

00:03:12.240 So this is good timing because you've got a new book out, which is called Be Obsessed or Be Average.

00:03:16.900 Can you just give us the premise, the framework for the discussion that we're going to have today?

00:03:20.980 You know, I know the name of your show is Order of Man, but I want to talk about the disorder of man.

00:03:26.800 Let's do it.

00:03:27.140 And, you know, when I was in the 10th grade, my whole life started going downhill.

00:03:32.040 I grew up in a middle-class family, good upbringing.

00:03:34.800 I don't have any of the stories like Ryan Blair's got this story about his life going to prison.

00:03:39.040 You know, I didn't have some of the challenges.

00:03:42.200 And I was middle class, had a bike, had a car when I needed a car.

00:03:46.040 And I don't have any of those tales.

00:03:47.920 And then I went down.

00:03:48.960 I went from, in the 10th grade, my whole life started going down.

00:03:52.540 From the 10th grade to the time I was 25, I just, I took all this potential I had and blew it.

00:03:58.280 And part of the reason why, and I talk about it in the book, is because I was basically denying,

00:04:03.220 society was telling me to deny who I was and to deny my dreams.

00:04:08.280 Since the age of like eight, I remember thinking, having fantasies about being rich, man.

00:04:13.600 When I saw the first James Bond movie, I'm like, I'm going to be James Bond.

00:04:16.400 I'm going to have the hot chick. 1.00

00:04:17.780 I want the money, dude.

00:04:19.020 I want to be able to drink that martini the way, I want people serving me.

00:04:23.320 I literally had these ideas of being rich, famous, a celebrity, writing books.

00:04:29.820 And society, as I grew between the eight of the 10th grade and particularly through college,

00:04:35.460 kept telling me, hey, to abandon all that.

00:04:38.840 Yeah.

00:04:39.040 And the more I did, the more trouble I got in.

00:04:41.560 So this book really is about, it's my seventh book.

00:04:44.640 It's my 19th business, sales and business program.

00:04:48.080 And this book is the first book that really shares my life, how I got where I'm at today.

00:04:54.320 At 25, I was broke, just coming out of a treatment center for drug addiction.

00:04:59.020 Spiritually broke, no self-esteem, hated myself.

00:05:03.780 I mean, I have been as low as a human being can go.

00:05:07.420 I'm not going to get into all the darkness of it.

00:05:09.280 But, and then at 25, man, I made a decision, hey, I'm going to own who I am.

00:05:13.760 I'm going for what I, I might, I might crash, I might die doing, going for this, but I'm

00:05:18.780 already so low.

00:05:19.720 What's at risk here?

00:05:20.960 And the last 30 years has been really discovering how to, how to light my obsessions up and how

00:05:26.380 to own my disorders, how to use my addictions, how to, how to grab my compulsions and obsessiveness

00:05:33.540 and turn them into the life that I have.

00:05:36.400 I mean, obviously you've been on an amazing journey.

00:05:38.620 Most of us probably listening to this know where you are and what you've done.

00:05:41.780 How did you make that first transition?

00:05:43.360 Because I hear a lot of guys that will say, you know, I know I'm destined for something

00:05:46.620 more.

00:05:46.980 I know I'm supposed to do something great.

00:05:48.420 I actually had a conversation with a close friend of mine about this very topic.

00:05:51.820 And it's like, what do you do when you know that's what you need to do?

00:05:54.440 What's the next step?

00:05:55.080 You throw yourself all into one thing.

00:05:57.080 You got, you got to go all in, all chips.

00:05:59.320 You got to tap in to the thing that everybody's going to tell you not to do.

00:06:03.540 They're going to tell you not to go all in.

00:06:05.460 They're going to tell you not to be like when I got out of a treatment center, my, my family,

00:06:09.840 my mom, my sisters, my brother, everybody's worried about me.

00:06:12.560 The guy I work for, my uncles, everybody, everybody in the city.

00:06:17.060 Oh, is he going to make it?

00:06:18.400 Is he going to go back to treatment?

00:06:19.860 You know?

00:06:20.300 So what I did was I just took that obsessive, compulsive, destructive behavior and I basically

00:06:27.460 took it and I threw it completely into work.

00:06:29.860 And now everybody's like, do you just replace one addiction with another addiction?

00:06:34.960 I'm like, yeah, yeah.

00:06:36.580 Seems pretty simple to me.

00:06:38.740 Like, what's the problem here, man?

00:06:40.400 I'm making money for the first time.

00:06:41.920 I'm saving money for the first time.

00:06:44.120 I feel good about myself.

00:06:45.680 Oh my God.

00:06:46.240 You've just replaced one addiction for another one.

00:06:48.360 I'm like, yeah, it's working too.

00:06:50.040 And I'm going to stay with it.

00:06:51.280 So I would just tell a person, if you think you're supposed to be something, do you got

00:06:55.360 to go all in on that one thing until you got that one thing hammered down, until it's

00:07:01.080 repeating itself, until you feel good about yourself and then find another thing after

00:07:05.260 that to obsess with that's not destructive.

00:07:08.400 What did that one thing look like for you?

00:07:09.800 I mean, what were you doing when you came out of that situation?

00:07:12.000 And what was the first thing you threw yourself into?

00:07:14.100 Dude, the biggest thing I was scared of was time.

00:07:16.560 When you've been using drugs every day since the age of 16 and you're 25, time is the big

00:07:23.600 thing, okay?

00:07:24.260 It's like, okay, if I have downtime, I could end up back with my buddies.

00:07:29.680 Right.

00:07:30.100 As long as I was busy, man, I was good.

00:07:32.780 That idle time, right?

00:07:33.740 It was the downtime, okay?

00:07:35.440 I remember in the 10th grade being so bored in school and it got worse in the 11th grade

00:07:40.180 and even worse in the 12th grade and then worse in college, okay?

00:07:43.000 The more I was bored and restless, I became like, I started looking for problems.

00:07:50.720 And so I threw myself, I said, what can I throw myself into?

00:07:54.160 And I said, well, I got a job.

00:07:56.000 I had a job.

00:07:56.940 The guy that I worked for took me back and it's a sales job that I hated.

00:08:00.980 I said, you know what?

00:08:01.780 I'm going to throw myself into the sales thing.

00:08:04.060 And I did, man.

00:08:04.820 I spent eight, nine hours a day on top of what I worked.

00:08:07.920 I'd work eight or 10 hours a day and then I'd throw the other six hours.

00:08:10.980 I would just study sales and literally in 30 days, my whole life had changed.

00:08:15.840 I started liking sales for the first time.

00:08:18.100 And six months later, I was the top 1% of all the salespeople in the industry that I worked in.

00:08:24.240 So I'm like, dude, I'm making some money.

00:08:25.820 I'm starting to keep money.

00:08:26.960 I'm staying busy.

00:08:28.220 I'm getting there early.

00:08:29.480 I'm staying late.

00:08:30.500 I'm doing things that people say is impossible.

00:08:32.640 And I'm feeling good about myself for the first time.

00:08:35.580 What do you say to those who talk a lot about balance?

00:08:38.380 I mean, this goes like right in the face of balance and it says be obsessed, be average.

00:08:42.640 Obviously, you and I talked about even before we hit record what the book cover looks like.

00:08:47.360 I mean, this is larger than life.

00:08:49.180 Where does this balance come in?

00:08:50.480 You show me one person.

00:08:52.520 You show me one person, my man, that's figured out how to do this balance thing.

00:08:57.080 They didn't sell in a book.

00:08:58.380 Yeah, good point.

00:08:59.180 You show me one guy on this planet.

00:09:01.220 You show me one great person.

00:09:02.820 You show me one person that me and you can trade their name with that has ever spent any time on the balance game.

00:09:09.200 And then I'll have a conversation with you.

00:09:10.800 Because I think the whole thing is a freaking, I think balance is a freaking thing that people are using to quit.

00:09:16.400 I'm not interested in balance.

00:09:18.160 I'm interested in going all in on my dreams.

00:09:22.700 Balance ain't one of them, dude.

00:09:24.140 I have never thought about balance.

00:09:26.020 I'm like, if I'm playing basketball, I want to be LeBron.

00:09:29.060 If I'm going out, I'm wearing a tuxedo, I want to look like James Bond, right?

00:09:35.560 If I'm going to talk about money, dude, I want to be rich. 1.00

00:09:38.020 I want to be stupid rich. 1.00

00:09:39.960 I want to have the hottest chick in the room. 1.00

00:09:42.120 I want to have the best-selling book.

00:09:44.220 I want to make a difference.

00:09:45.540 I do work with the army.

00:09:47.240 I want to work at the Pentagon, dude.

00:09:48.580 I just don't want to work at a base.

00:09:50.420 I've always wanted to be an author.

00:09:51.900 I've always wanted to have money.

00:09:53.120 I've always wanted to be rich.

00:09:54.420 I've wanted to have the yacht and the plane.

00:09:57.360 Balance?

00:09:58.380 Dude, I don't even think about it. 0.99

00:10:00.180 I'm like, damn, man. 0.99

00:10:01.580 That wouldn't even sell as a cereal. 0.99

00:10:05.140 A kid wouldn't even want it.

00:10:07.120 But I want to make sure I bring this up because what I'm hearing you saying, correct me if

00:10:10.700 I'm wrong, is that you're not saying only focus on one thing.

00:10:14.880 You're saying that whatever you focus on, and it could be multiple things, family, business,

00:10:19.440 whatever it may be, LeBron James you talked about, be the best at whatever you're going

00:10:23.500 to be at any given moment in time.

00:10:25.360 Being the best is going to handle the rest of the stuff.

00:10:28.740 You see, because LeBron's got the rest handled.

00:10:31.240 So he's got the nannies, and he's got the help, and he's got the friends, and he's got

00:10:35.740 the offers, and he's got all these opportunities because he got to be the best at a handful

00:10:40.620 of things.

00:10:41.760 Oh, by the way, it's not just basketball because he owns his career.

00:10:45.480 Right.

00:10:45.740 He owns his branding and his marketing.

00:10:47.880 He's decided to be the best at LeBron and not delegated out.

00:10:52.860 Okay.

00:10:53.460 He's like, these are the things I want to control.

00:10:56.080 By the way, he's a control freak.

00:10:57.800 So was Steve Jobs.

00:10:58.840 So is Warren Buffett.

00:10:59.860 So is Oprah.

00:11:01.000 All the greats are control freaks.

00:11:02.980 But what does society say about control?

00:11:04.860 Don't try to control everything.

00:11:06.920 I'm like, dude, everything that's important to me, I want control over.

00:11:10.540 And so I think if you just obsess about the things you love, okay, it's going to create

00:11:18.440 a life that allows you to love and make sure all the things you do love get handled.

00:11:23.820 Like my kids.

00:11:25.200 I make more time for my kids than, I guarantee you, 99% of all fathers.

00:11:29.580 My marriage is in the top 1% of all marriages.

00:11:33.160 It's not perfect.

00:11:34.840 But, dude, I get a 95 grade with my wife all the time. 1.00

00:11:39.020 So what's important?

00:11:40.280 Now, is mowing the grass important to me?

00:11:42.680 Nope.

00:11:43.600 I probably, yeah, probably not.

00:11:44.620 Okay.

00:11:45.320 Dogs.

00:11:45.820 I love dogs.

00:11:46.680 I had four dogs.

00:11:47.980 I'm at a point in my life where I can't afford the dogs.

00:11:50.480 They're just like, hey, I love them, dude.

00:11:52.120 I can't have them right now.

00:11:53.180 I got to give something up.

00:11:54.160 So you got to make a decision what you're willing to give up because I don't want to

00:11:57.100 balance the dogs if they don't fit right now.

00:11:59.960 Talk about sales.

00:12:01.060 I mean, because obviously, I mean, this is a big, big topic that you talk about.

00:12:04.760 And I think a lot of people, I've always been in sales when it comes to business,

00:12:07.340 but I think a lot of people have a misconception about sales.

00:12:10.640 And that even in some people's mind is a swear word.

00:12:13.020 I want to hear about that.

00:12:13.920 You ain't going anywhere.

00:12:14.780 You ain't going anywhere without the sales thing.

00:12:18.000 Like, you're not going anywhere.

00:12:19.340 I don't care who you are.

00:12:20.540 You show them.

00:12:21.060 Again, let's go back.

00:12:23.140 Like, if you guys just make a list of people that you admire, okay?

00:12:26.140 Mark Z, it's a sales job, folks.

00:12:28.480 You got to get everybody to be on Facebook first.

00:12:31.380 Sure.

00:12:31.800 Warren Buffett, one of the master salespeople in the universe.

00:12:34.700 So good at sales.

00:12:35.940 So stealth.

00:12:37.020 He is so stealth at sales that nobody even knows he is a salesperson.

00:12:41.840 That's a great point.

00:12:42.660 And his use of words and the way he says things is incredible.

00:12:46.860 He's a storyteller, right?

00:12:48.780 Absolutely.

00:12:49.140 Look at Steve Jobs.

00:12:50.080 Steve Jobs says, look, how would they know whether they want this phone or not?

00:12:53.240 I haven't shown them the phone yet.

00:12:55.580 Sure.

00:12:55.880 Right?

00:12:56.100 Now, he sold a product that was a $1,000 product doing the worst economy in the history of mankind

00:13:01.760 going back to the Great Depression.

00:13:04.160 For a product everybody already had.

00:13:05.500 Exactly.

00:13:06.100 Bill Gates, super salesman, okay?

00:13:08.360 Super, super, super.

00:13:09.960 I mean, like, that guy will kill competition.

00:13:13.420 And so these guys, all these guys figured out how to sell a product,

00:13:17.920 how to get the product to market.

00:13:20.180 And so whatever it is you're doing, like, if you're not going to be the sales guy,

00:13:26.300 dude, you better understand the sales.

00:13:28.820 Mark Cuban says on Shark Tank every week, what are the sales of the company?

00:13:33.000 Okay, I heard the idea.

00:13:34.520 Yeah, I got it.

00:13:35.480 I like you.

00:13:36.300 You're awesome.

00:13:37.100 What are the sales of the company?

00:13:38.900 Well, Mr. Cuban, we actually haven't sold anything yet.

00:13:42.020 Oh, wow.

00:13:43.080 That's a problem.

00:13:44.500 So even if you're trying to get investors, guess what?

00:13:48.040 It's a sales pitch.

00:13:49.320 I would tell everybody, look, you got to get it.

00:13:51.260 If you don't like the sales word, understand this.

00:13:53.300 Sales means revenue.

00:13:55.440 Now, do you not like revenue?

00:13:57.240 Because you're not going anywhere without it.

00:13:59.640 Right.

00:13:59.780 And you should be obsessed with it.

00:14:00.900 By the way, everybody should be obsessed with money.

00:14:02.720 You are every day anyway.

00:14:04.880 You're just in denial of it.

00:14:06.100 Because you live on an economic planet.

00:14:08.660 You and I, no matter where we live, the color of our skin, our religion, where we grew up,

00:14:12.800 every day you're reminded about what things cost and whether or not you have the money to pull the trigger on it.

00:14:18.520 Yeah, and I actually had this conversation just the other day about money and how you're right about that delusion thing.

00:14:24.920 I think a lot of people get so upset about money and other people are making money or the concept of sales

00:14:30.040 and they forget that they live in the same universe and they're doing the same exact thing

00:14:33.280 except they're not willing to admit it.

00:14:34.420 Dude, this is an economic planet, okay?

00:14:36.420 You're reminded of money as often as you're reminded of gravity or oxygen.

00:14:41.600 So, look, you're managing gravity and you're managing oxygen every day.

00:14:46.220 You need one other thing.

00:14:48.020 You need money.

00:14:48.840 You live on an economic planet.

00:14:50.540 Mother Teresa needed money.

00:14:51.780 If Jesus was alive today, he would be like, dude, I need some Gulf Streams.

00:14:56.040 I need some Gulf Streams. 0.99

00:14:57.500 I need a fleet of Gulf Streams, okay?

00:15:00.120 And we need a studio and we need to disseminate.

00:15:03.880 I need all my information translated.

00:15:06.460 We need money.

00:15:07.180 We need money.

00:15:07.800 We've got to build churches.

00:15:09.320 So, anybody, by the way, this is a huge topic because people have given up on money.

00:15:14.160 If your audience is 35 to 45, mostly men, every day they're being pounded about the cost of things.

00:15:20.180 And most of us are told not to talk about money.

00:15:22.740 You know, money's a bad subject.

00:15:24.720 Money's not important.

00:15:25.720 A guy told me recently, he's like, man, you talk about money a lot.

00:15:28.920 I'm like, yeah, yeah, I do.

00:15:30.260 I do.

00:15:30.720 You know, I found it's kind of important.

00:15:33.060 It's kind of important.

00:15:33.960 And by the way, the oxygen thing, you kind of get the oxygen thing.

00:15:37.080 It's available to everybody.

00:15:38.080 You get it until you can't.

00:15:39.620 And the gravity thing's happening either way.

00:15:41.520 The money's an optional thing.

00:15:43.300 I want some money, okay?

00:15:45.160 And anybody that's denying, they don't need money.

00:15:47.260 This guy told me, he's like, well, Grant, money won't make you happy.

00:15:49.680 What about life balance?

00:15:50.760 I'm like, bro, you ain't got any money and you don't have balance, okay?

00:15:54.740 Because nobody's got the balance thing figured out.

00:15:57.160 Well, and it's like you said.

00:15:58.400 I mean, you can't, and even if you have noble intentions, you want to serve and you want to do all these things for other people, I mean, you can do that more if you have more money.

00:16:06.000 You don't need money.

00:16:07.000 Right.

00:16:07.320 So, like, you're a good person.

00:16:09.120 Me giving you a billion dollars will not make you a worse person.

00:16:12.340 Sure.

00:16:13.020 It's going to, you're now going to be a good person that can actually help people because you've got a billion dollars.

00:16:17.740 Right.

00:16:18.060 Just magnifies those efforts in who you are.

00:16:19.840 Well, let's talk about some of the tenets of the book.

00:16:21.860 I mean, you talk about a lot of things in here, and I've gone through the book as well, so I'm excited to dive into this more.

00:16:27.980 You talk about feeding the beast.

00:16:29.240 What do you mean by that when you say feed the beast?

00:16:31.100 The dark, the beast, man.

00:16:32.620 The thing that you're, the thing that nobody wants to own, okay?

00:16:36.100 Whatever your little deal is, your neurosis, you know, you're thinking of one right now, right?

00:16:40.980 You got, oh, my God, I do this thing, you know?

00:16:43.080 Look, look, the reason you're doing that thing that's neurotic is because you're denying this obsession to be great at something.

00:16:50.460 Why do we do that?

00:16:51.260 Why do we deny that?

00:16:51.860 Because the energy's still there, dude.

00:16:53.420 It's like holding down electricity, right?

00:16:56.180 You're holding down all this power, and you're denying that you want to be rich or you want to be famous.

00:17:00.620 Nobody talks about that, man.

00:17:02.060 Or you want to be a best-selling author, or you got this idea, and the world's going to know you for it.

00:17:07.200 You know, this fascination with being somebody.

00:17:09.460 I think everybody's got this.

00:17:11.700 And when you push that down and try to deny it, dude, it's going to squirt out.

00:17:16.480 It's going to squirt out.

00:17:17.780 It's going to end up being a drug addiction.

00:17:19.500 It's going to be some sneaky little thing you do.

00:17:22.020 Interesting, yeah.

00:17:22.300 It's going to be some secret you got. 0.99

00:17:23.840 It's going to be, I don't know, jerking off all the time. 0.99

00:17:26.220 Whatever, dude. 1.00

00:17:26.780 It's going to pop out in pornography, cheating on your wife, not having a wife, whatever. 0.97

00:17:31.680 Some weird little deal, dude, because the energy has to go somewhere.

00:17:37.220 Makes sense.

00:17:37.580 And the genius has to go somewhere.

00:17:40.540 So I'm like, man, why don't you just find the thing that you really want to do and just tell everybody.

00:17:46.540 Just try this as an exercise.

00:17:49.540 Go out on a street corner.

00:17:50.880 I dare your audience to go on a street corner, and maybe you want to be rich.

00:17:55.560 Pick whatever you want.

00:17:56.540 Or you want to be famous, or you want to be a best-selling author, or I don't know, whatever.

00:18:01.080 Go stand on a street corner and just start screaming that.

00:18:03.820 I want to be rich.

00:18:05.540 People, they'll come arrest you.

00:18:07.860 Oh, sure, yeah.

00:18:09.280 Is that why we don't share it?

00:18:10.720 Is it because we're just worried about what other people might think?

00:18:13.220 I mean, the society seems to be just loving the idea of average and mediocrity.

00:18:18.440 Is that just a design to keep people where they should be, quote-unquote should be?

00:18:21.800 No, it's designed, it is designed by the people that quit to make sense of why they quit.

00:18:29.660 The average are trying to make sense of why they made a decision to just be average.

00:18:35.640 Right.

00:18:36.180 So your mom, your dad, teachers, your coach.

00:18:39.660 I had a guy call me recently.

00:18:40.680 My coach, my mentor I'm using, told me not to start this business.

00:18:46.340 Like, dude, I can't tell anybody what their goals are.

00:18:48.580 I don't know what you're capable of.

00:18:50.560 I barely know what I'm capable of.

00:18:52.700 So the last thing, my mom, my mom loved me to death.

00:18:55.940 My mom's first job was to protect me, man.

00:18:59.320 So my mom, every business I wanted to start, my real estate business that I wanted to start 25 years ago,

00:19:05.260 I told my mom, I'm going to start buying real estate, apartment building.

00:19:07.520 She's like, oh, son, everything's going so good.

00:19:10.000 Don't do that.

00:19:11.100 That business, I have bought and sold over $600 million worth of real estate starting with the first deal.

00:19:17.280 That is my single best business today that allows me freedom.

00:19:21.080 And my mom advised me against it.

00:19:23.260 Why?

00:19:23.840 Because she couldn't imagine doing something that big because she had given up on so many little things in life

00:19:30.200 that if I did something that big, guess what?

00:19:34.180 It's not that I was right.

00:19:35.780 It's that she was wrong.

00:19:37.520 Interesting.

00:19:38.000 On all those little decisions she made.

00:19:41.340 Man, just a quick break to tell you about our elite mastermind, The Iron Council.

00:19:44.880 We are rolling into Q4, and I want this to be the best quarter of your life.

00:19:49.760 See, what I see as a problem in society today is that there's too many men wandering around aimlessly, 0.97

00:19:54.580 and they're wondering why they're not getting anything accomplished.

00:19:56.860 And if you've listened to this show for any amount of time,

00:19:59.220 you know probably by now a little bit about The Iron Council and what it's all about.

00:20:02.920 But you might not know is that this week we are doing some big time planning strategies.

00:20:08.200 This is an opportunity for every man inside The Iron Council to identify some key objectives

00:20:12.600 and get very clear on exactly, exactly what he wants in his relationships,

00:20:17.640 his health, his wealth, and of course himself.

00:20:19.920 So, if you want access to the tools we're going to be using to make this the best quarter of your life,

00:20:24.920 it's called the 12-week battle plan, and then connect with other men who are doing the same thing.

00:20:29.080 Join us inside The Iron Council this week.

00:20:31.180 Head to orderman.com slash ironcouncil, and we'll get you at it immediately.

00:20:35.220 Now let me get back to my conversation with Grant.

00:20:39.240 Yeah, I get this.

00:20:40.300 So, okay, so let's move into the next thing then, which you talk about, which is starving the doubts.

00:20:44.200 Because I know, like you said, I mean, people have ideas, they have thoughts,

00:20:47.720 and they kind of cram those things.

00:20:49.680 And then other people say, hey, you can't do this, or you shouldn't do this, or whatever it may be.

00:20:53.180 Then how do you get rid of those doubts?

00:20:55.240 How do you eliminate that stuff?

00:20:56.020 I grew up in Louisiana.

00:20:57.320 Louisiana, we had this grass called St. Augustine.

00:20:59.720 St. Augustine is so thick.

00:21:01.940 Like, if I drop a golf ball in St. Augustine, I probably can't find that ball.

00:21:05.720 I mean, it's so thick.

00:21:06.720 So the thing to do is to feed the beast and starve the doubt, okay?

00:21:11.520 Like, literally, just fertilize the beast.

00:21:14.640 In many cases, that will just overwhelm the doubt.

00:21:17.740 Stay so busy, man, that you don't have time for doubt.

00:21:21.220 You know, if the guys that are watching this, just look, man.

00:21:23.260 You get in trouble when you have too much time.

00:21:26.060 If you want to meet the devil, take three days off.

00:21:29.600 He'll come find you.

00:21:30.400 And so I think there's a verse in the Bible about time, about take too much time off, or what's the quote?

00:21:37.740 The quote I think you're referring to is, idle time is the devil's workshop.

00:21:41.340 Yeah, exactly, exactly.

00:21:42.700 So I say feed the beast, you know, the dark side, but just decide those three or four or five things that you, like, freaking, you would run through walls to get.

00:21:52.860 Feed that and then deny all the doubts, all the doubters.

00:21:57.700 You can't do that.

00:21:58.880 It won't happen.

00:21:59.740 You got to, you got to literally deny that, starve it off, take the oxygen out of the room so they can't breathe.

00:22:05.940 That means changing your friends, changing what you're watching, what you're looking at online, probably getting rid of some of your social friends that aren't so friendly to blowing up.

00:22:18.040 Because most people don't want to blow up, dude.

00:22:20.160 If you change, I mean, I know some of you got girlfriends out there.

00:22:23.700 You changing is a threat to her.

00:22:27.020 How so?

00:22:27.940 If you say I'm going to a workshop this weekend, she's going to be like, oh my God.

00:22:32.200 She don't want to go, by the way.

00:22:34.040 Right, right.

00:22:34.860 She ain't going to the deal because she is not willing to do her own self-improvement.

00:22:41.500 Therefore, she is threatened by anyone that does any self-improvement.

00:22:45.300 Dude, you're not meant to be together.

00:22:47.140 You're a Ferrari and she's a Civic. 0.99

00:22:49.620 Let her go sit in a little carport. 1.00

00:22:51.980 That's where she belongs.

00:22:53.500 How do you, so I think, I mean, it's easier said than done, right?

00:22:56.680 No, no, no.

00:22:58.120 Dude, it's easier said.

00:22:59.920 It's easier done than said.

00:23:02.500 If you're obsessed.

00:23:03.660 Now, if you're being tugged, okay, I was in this relationship.

00:23:07.040 I was in a relationship with this chick. 1.00

00:23:08.620 I loved her, man. 0.98

00:23:09.360 The sex was freaking awesome. 0.98

00:23:11.260 But nothing else, man. 0.94

00:23:13.260 There was nothing else that me and her had in common.

00:23:15.260 She wanted the little cottage house with the two kids, the dog, and the fence.

00:23:19.960 And she wanted the barbecues.

00:23:21.400 That's not what I wanted, man.

00:23:22.520 I wanted to be a rock star, bro.

00:23:24.040 I wanted to be a freaking super business guru rock star that everybody knew.

00:23:28.660 I wanted to go through airports and people like, there he is, there he is. 1.00

00:23:31.840 I've always wanted that shit, you know? 0.99

00:23:34.320 See, me and you got to talk about it for a while before it's even okay for me and you 1.00

00:23:37.780 to talk about it.

00:23:38.780 You know what I'm saying?

00:23:40.040 She didn't want any of that, okay?

00:23:42.080 So one day I just realized we were going to a counselor because we were having problems.

00:23:47.380 Of course we're having problems.

00:23:48.760 Right.

00:23:49.020 You guys are on different pages.

00:23:49.900 Yeah.

00:23:50.120 And the counselor wanted to drug me and slow me down and wanted to give her a drug to 1.00

00:23:53.900 speed her up and see if we could meet. 0.93

00:23:55.420 I'm like, dude, look, she, she's a freaking civic at the best. 1.00

00:23:59.960 She's in a car. 0.98

00:24:01.040 I'm a freaking Ferrari, a Lambo. 0.99

00:24:03.360 I'm a freaking yellow Lambo, bro. 0.99

00:24:05.160 I deserve, I need to be in Miami and she needs to stay where she is, man. 1.00

00:24:10.080 Yeah.

00:24:10.260 Okay.

00:24:10.460 I just got the wrong chick, bro.

00:24:12.000 I don't need drugs.

00:24:13.660 I need to be obsessed with the things that I am.

00:24:15.720 And she is just a reflection and a reminder of that.

00:24:18.400 It doesn't make her wrong, but it makes her wrong for me.

00:24:21.940 Sure. 0.89

00:24:22.260 And it makes me wrong for her because, man, we're going to kill each other.

00:24:25.380 So, so you guys got to make a decision.

00:24:27.400 It's only easier said than done because you're fighting against this thing you're obsessed

00:24:33.900 with.

00:24:34.300 You're denying it.

00:24:35.880 So how do you start overcoming this denial of, of what it is that you really want?

00:24:41.060 Is it just a matter of doing it and just putting it out there to the universe?

00:24:43.700 Be the beast, baby. 0.99

00:24:44.800 Fertilize the, the, the freaking beast in you, the Thor, the, the, that animal in you, 1.00

00:24:49.300 man, the freaking LeBron, the Grant Cardone. 0.99

00:24:52.240 I'll give you permission to be freaking superstar. 0.98

00:24:54.160 Walk away from everything that's average right now, man.

00:24:57.380 Make a list of everything in your life that's average, the friends, the family.

00:25:01.420 Why do so many people go spend time with family?

00:25:03.900 They don't even like, you don't even like them anymore, man.

00:25:07.440 You know, look, all family is not created equal.

00:25:10.400 They don't have your dreams, man.

00:25:12.740 It's all right.

00:25:13.940 They did a good job.

00:25:15.240 They were a good sister, a good cousin, a good uncle, but, but so what would you put

00:25:20.220 them in the tank of your car?

00:25:21.560 Look, you're looking for premium fuel, man.

00:25:24.240 If you're a rocket ship, you need premium fuel, man.

00:25:27.840 You don't need something holding you back.

00:25:30.040 What are some of the things that we should be prepared for?

00:25:32.680 I mean, as you were starting to take this journey, you probably ran against some things.

00:25:36.420 You probably came up some things.

00:25:37.660 What are those things that we can be prepared for as we're starting to do this and become

00:25:40.840 obsessed with the things that we want and feeding that beast?

00:25:43.140 The only thing you need to worry about is average.

00:25:45.280 You guys got to worry about it.

00:25:46.400 It is the, it is the, it's terrorism, man.

00:25:50.300 I'm more worried about average than I am about jihad and ISIS.

00:25:54.800 It's killing people every day.

00:25:56.500 Every day.

00:25:57.360 People are being told, don't be obsessive.

00:25:59.420 Don't be a control freak.

00:26:00.900 Don't be an addict.

00:26:01.900 You better find your addict. 1.00

00:26:03.300 You better find your freaking junkie. 1.00

00:26:05.320 Okay. 1.00

00:26:05.540 You better mainstream.

00:26:06.800 You better tie off your left arm, bro.

00:26:08.620 poke on those veins and decide what, what you're going to be putting in that arm.

00:26:13.960 Because if you don't decide the world is going to dump on you for the next 80 years.

00:26:21.480 Look, I know guys that are dead at 20 years old and it's not official to their 80. 0.88

00:26:26.140 They literally, literally just buy into the whole freaking deal, man.

00:26:30.400 They never do more in their lives than become spectators.

00:26:34.220 I remember being 35 years old.

00:26:36.840 I was sitting first class on a plane.

00:26:38.380 A guy came and sat next to me.

00:26:39.960 He was on the window seat and he says, oh my God, man, I'm so glad I got upgraded.

00:26:46.080 And I was like, oh dude, I was on an American airline seat.

00:26:49.640 I'm in seat 2B, 2B or not to be.

00:26:53.300 And dude, the guy was so freaking thrilled that he was in 2A.

00:26:56.640 And I thought to myself, oh my God.

00:26:58.900 I remember saying that, man.

00:27:01.280 What am I doing up here, man?

00:27:03.300 What am I doing with this guy? 0.78

00:27:05.620 That's his freaking, he's excited because he's stuck in a freaking plane for the next 0.99

00:27:11.260 six hours in first class with some shitty food. 0.99

00:27:15.280 That's when you decided to buy the jet, right? 0.98

00:27:17.060 That's right, bro. 0.99

00:27:17.680 That's when I decided, fuck, I'll never do this again. 0.99

00:27:20.400 It took me four years. 1.00

00:27:21.980 Okay.

00:27:22.220 My family deserves more than this, man.

00:27:24.080 What am I doing stuck on this plane?

00:27:25.760 Why am I going flying across country to talk to 200 people?

00:27:29.080 I mean, this weekend I did a webcast.

00:27:31.940 It was over 6,000 people on this webcast.

00:27:34.860 Oh my goodness.

00:27:35.520 I didn't leave my house, man.

00:27:36.640 My plane's in the shop right now.

00:27:38.320 So I can't, I couldn't fly to the location.

00:27:40.960 And I'm going to spend more to fix my plane this year to upgrade it than I used to make

00:27:47.020 in a year.

00:27:47.860 Now, I'm not saying that to brag.

00:27:50.020 I'm not saying that.

00:27:51.140 I'm not saying that.

00:27:51.780 I'm saying that so I can get you average people to hate on me and come out of the closets.

00:27:56.780 Because the people that aren't average would be like the people that want to be great.

00:27:59.920 Dude, I want to spend so much money on a jet every year.

00:28:03.040 I want to waste so much money.

00:28:04.800 See, the winners, dude, guys like you, Ryan, are going to be like, that's what I want to

00:28:08.680 do, bro.

00:28:09.140 I want to go gut my plane, right?

00:28:12.060 Wouldn't that be nice?

00:28:13.440 Yeah, sure.

00:28:13.920 Of course.

00:28:14.160 And by the way, and by the way, in the same year, I want to give 10 times that much that

00:28:20.060 I spent on the plane to a charity.

00:28:22.280 Right.

00:28:22.800 And, and in addition to doing that, I want to raise 10 times what I gave to charity.

00:28:28.040 I want to raise from my new friends because I'm starting to reach new people because of

00:28:33.300 the plane.

00:28:34.140 You know, one, one of the interesting things, Grant, as I listened to your show, it's fascinating

00:28:38.200 to hear you not be able to say $80,000 a year.

00:28:44.060 That's something that I get so, so caught up on when you're like, yeah, 80,000 a month

00:28:48.340 or a year, cause you can't even say it.

00:28:49.700 Like it's not even going through your mind.

00:28:51.400 It's really interesting to me.

00:28:52.640 Yeah.

00:28:52.840 Dude, look, the biggest mistake, I always tell people this, they, Oh, Hey, what's the biggest

00:28:56.120 mistake you ever made?

00:28:57.440 The, the think was too small.

00:28:59.600 I mean, my whole life I've, I've heard think big, think big, but the problem must be way bigger

00:29:04.140 than we think because everybody knows they should think bigger.

00:29:06.840 Right.

00:29:07.160 But it's so, it's so hard to do, man.

00:29:11.180 My whole life, every mistake I have made has been based around this one thing.

00:29:15.840 The think was too small.

00:29:17.380 Even when I thought I was thinking big, I tell my wife all the time, the number one mistake

00:29:21.500 I've made in my life was I have underestimated how, how much I could actually do.

00:29:26.860 Even when I'm having my biggest moments, I'm like, I bet you I'm doing it right now.

00:29:31.540 I'm underestimating the possibility.

00:29:34.400 So me and my wife try to stay obsessed.

00:29:36.560 I mean, I got an unbelievable wife today. 1.00

00:29:38.400 I dedicated the book to her in 13 years.

00:29:40.900 We've been together.

00:29:41.560 She has never said, you work too hard.

00:29:43.240 You work too much.

00:29:44.360 You dream too big.

00:29:45.400 Never.

00:29:45.820 Not one mention.

00:29:47.440 She believes that I can do everything I think I can do and more.

00:29:51.600 What do you say to the people that say, well, you have to have realistic dreams?

00:29:57.080 Yeah.

00:29:57.540 What does that mean?

00:29:59.360 Because if you have realistic dreams, that means you're adopting somebody else's ideas.

00:30:05.760 Who made them realistic?

00:30:07.420 Yeah.

00:30:07.620 Somebody else probably.

00:30:08.620 See, and back to the 80,000, right?

00:30:10.860 So if your dad made 50 grand and you're making 80, he's going to be like, son, you're doing

00:30:15.680 so good, son.

00:30:16.740 Oh my God, son.

00:30:18.360 Wow, son.

00:30:19.320 You're doing awesome.

00:30:20.640 And you tell me you're making 80 grand.

00:30:22.580 And I'll be like, dude, how do you, how do you even take care of your family?

00:30:25.660 I mean, how do you go to sleep at night and feel good about yourself, man?

00:30:29.800 Okay.

00:30:30.120 Now, my buddy, Bob, Bob, he just sold his company for 21 billion.

00:30:34.640 And if I tell him I made a million dollars in a day and he'd be like, are you bragging

00:30:39.160 or complaining?

00:30:40.080 Because, you know, to him, he's like, I watched this guy make 40 million in 30 minutes.

00:30:45.840 Oh my goodness.

00:30:46.300 So you see the thing, dude, that's why I'm telling you guys, feed the beast and starve

00:30:50.200 the doubt and do whatever you got to do to get around people that are actually not

00:30:53.860 talking about it, not on stage talking about it, but that are actually doing monster

00:30:58.980 things.

00:30:59.500 Be on the field with those guys.

00:31:01.400 Whatever you got to do, get on the field with people that are winning big games.

00:31:06.700 Right.

00:31:06.800 We talk about this a lot.

00:31:07.620 I mean, it's the same reason I'm even having a conversation with you right now.

00:31:09.960 If I didn't throw my hat in the ring and get involved, I wouldn't be able to have this

00:31:12.320 conversation.

00:31:12.980 Yeah.

00:31:13.180 Well, I really appreciate it too, man, because I appreciate who you are.

00:31:16.820 You add to my fuel and my thing.

00:31:19.340 Man, I'm honored to hear that.

00:31:20.560 So what's really interesting is you say this, Grant.

00:31:22.520 When I was in the financial planning practice, I had an advisor from out of the state come

00:31:29.880 into the office that I was working at, and he's a big producer, obviously outproduced

00:31:35.380 at this point, everybody in our office.

00:31:37.300 And I remember our office manager saying, you need to move to our office.

00:31:40.060 You could be the best producer here.

00:31:41.460 And I'll never forget his response.

00:31:42.920 He's like, I don't want to be the best producer here.

00:31:45.160 I want to be the best in the world.

00:31:47.460 Yeah.

00:31:47.800 That's it, man.

00:31:48.500 You know, I like, like, you know, I've wanted to write books since I was eight years old.

00:31:52.560 Now, I don't know why I didn't write them until I didn't write my first book till I was 51.

00:31:56.680 Took me three hours to write my first book.

00:31:59.020 Really?

00:31:59.680 You know, I tell people that and they're like, that's impossible.

00:32:01.880 People tell me, it's impossible to write a book in three, three hours.

00:32:04.500 It's technically impossible to write a book in three hours.

00:32:06.900 I'm like, dude, how many books have you written?

00:32:08.440 None.

00:32:09.380 All right.

00:32:09.660 Well, I'm just telling you, I mean, I got no reason to lie to you.

00:32:11.860 It took me, it's taken me like five years to edit it and get all the, the, the,

00:32:16.400 the mistakes out of it and the run on sentences, but whatever.

00:32:20.120 It took me three hours to write it.

00:32:22.640 I've been sitting on it since I was eight.

00:32:24.780 So I don't know.

00:32:25.560 Did it take me 42 years?

00:32:27.860 Somebody's got to be the best, right?

00:32:30.400 Somebody's got to be the best in the world.

00:32:32.380 Why not you? 0.98

00:32:33.680 Because there's uglier people. 0.98

00:32:35.080 They're shorter. 0.99

00:32:35.780 They're taller.

00:32:36.440 They're skinnier.

00:32:37.260 There's men.

00:32:37.880 There's women. 1.00

00:32:38.740 There's, it doesn't matter your religion. 0.86

00:32:40.660 Nobody cares.

00:32:42.220 Like if you're the best, you're the best.

00:32:44.140 And, and, and the first, the first thing to become the best is somebody, you got to make

00:32:48.340 that decision.

00:32:49.080 Ollie.

00:32:49.540 I remember Ollie when I was, I don't know, 14, 15 years old, hearing this black dude down. 1.00

00:32:53.780 I'm in Louisiana, bro, where, you know, racism runs rampant.

00:32:57.460 And I remember seeing this black dude on TV.

00:32:59.860 I am the greatest. 0.73

00:33:02.180 And I'm like, dude, that's bold for a black dude.

00:33:05.020 But I like the way it sounds, you know, I'm like, I want to say that I'm the greatest.

00:33:08.580 So I think, I think people just deny, you know, they deny that.

00:33:12.340 And then, and then they had this thought, well, what if everybody decided to be the

00:33:16.560 greatest dude?

00:33:17.840 It'd be an awesome planet.

00:33:19.100 If everybody decided to get rich, it will be awesome.

00:33:23.540 We'd quit having worse people.

00:33:26.300 Yeah.

00:33:26.380 We'd be too distracted with the things that we want to do and forget about other people.

00:33:29.340 We'd be all in bro.

00:33:30.100 I wouldn't, I wouldn't have time for anything.

00:33:31.940 If every human being on this planet was obsessed with something, their purpose, their single

00:33:36.860 minded purpose.

00:33:38.180 Okay.

00:33:38.460 Those two or three or four things that they were meant put here to do, we wouldn't have

00:33:42.280 any of this trouble going on.

00:33:44.160 Talk to me, Grant, about some of these obsession hacks, because I know a lot of guys are listening

00:33:48.500 to this and they're probably, they're motivated now because they know they've had this idea,

00:33:51.700 right?

00:33:51.860 They haven't fed the beast.

00:33:52.840 They're listening to you and they're like, yeah, I'm motivated about this.

00:33:55.680 What are some of the hacks that we can use?

00:33:56.880 You talk about this in the book even.

00:33:58.180 Yeah.

00:33:58.380 Look, look, you know, you got it.

00:33:59.960 You got it.

00:34:00.340 You got to decide what it is and write about it all the time.

00:34:02.560 I write about my stuff all the time.

00:34:04.540 And I mean, I just keep writing until it happens.

00:34:07.040 I've been writing about my real estate portfolio, the books that I sell, my popularity, my

00:34:12.800 informations in languages all around the world.

00:34:16.540 You know, I used to write down, I am known, I am a household name in America.

00:34:20.240 Then it was like, I'm a household name all over the world. 0.94

00:34:22.620 And then I realized, oh shit, man, I wrote that, I don't know, a thousand times. 0.99

00:34:27.020 I write it down in the morning, I write it down at night. 0.99

00:34:29.880 Then one day I'm like, oh, for me to be a household name in China, in Taipei, in Mexico,

00:34:36.280 I got to translate my language.

00:34:38.740 I mean, they can't read English, right?

00:34:40.660 So now we're working on like one of my books called The Millionaire Booklet.

00:34:45.820 This little book, I wrote this in two hours and we had it translated into 38 languages

00:34:50.160 in 38 days or in 30 days.

00:34:52.880 So I would tell you one of the hacks is write your goals every day, write them down in the

00:34:58.120 morning when you wake up, write them down again at night.

00:35:00.560 Get in a mastermind group, get around some guys that are monster thinkers.

00:35:04.880 Number three hack, you need to up what you spend on yourself.

00:35:09.920 Go to the conferences that cost real money, not where you get breakfast for free.

00:35:15.860 You know, get in some, go into organizations where you don't know anybody.

00:35:19.260 Start flying first class, stay at the nicest hotels.

00:35:22.880 If you're flying and coach, you're not going to meet anybody that can help you.

00:35:26.440 Right.

00:35:26.900 At best, the guy's a junior level manager that's not a decision maker.

00:35:31.840 Grant, we're winding down on time, man.

00:35:33.400 I really appreciate the conversation.

00:35:34.780 I want to ask you a couple of questions as we wind down and we finish things up.

00:35:38.660 Number one, I didn't prepare you for this.

00:35:39.980 I overlooked telling you, but I think you can handle it.

00:35:41.640 If anybody can handle it, you can.

00:35:42.780 Okay.

00:35:43.400 I just felt the truth, don't be all right.

00:35:45.200 That's right.

00:35:45.960 The question I ask all of my guests is what does it mean to be a man?

00:35:49.540 It means for me to fulfill my obligations to people, man.

00:35:53.460 And that starts first with me, my potential.

00:35:56.600 It doesn't mean I need to take care of my wife and my kids first.

00:35:59.100 I need to take care of my potential because if I take care of my potential as a man,

00:36:03.900 dude, I'm going to take care of my wife. 1.00

00:36:05.120 I'm going to take care of my kids.

00:36:06.100 I'm going to take care of my community.

00:36:07.220 I'm going to take care of my employees and I'm going to take care of my church.

00:36:10.580 Powerful stuff.

00:36:11.280 And I agree.

00:36:11.900 I'm on board with that, man, for sure.

00:36:13.640 So Grant, how do we, I want you to tell us how we connect with you, how we learn more about

00:36:16.980 you, how we get the book, but I also want you to talk about what we had talked about

00:36:19.780 earlier with trying to get these books into high schools, because I think this is real

00:36:22.960 literacy.

00:36:23.540 This isn't like textbook stuff.

00:36:24.920 This is actually applicable and this is valuable stuff that frankly isn't being taught in schools.

00:36:28.980 Yeah.

00:36:29.180 Well, the first thing people can do is if you get the book, this is what I'm doing for

00:36:32.060 everybody that orders the book.

00:36:33.480 If you send me a receipt of this book, wherever you bought it, Amazon, Barnes & Noble, Books

00:36:38.840 a Million, Target, GrantCardone.com, wherever you want to buy the book, I don't care

00:36:43.480 where you buy it, buy the hardback, send me a receipt to obsessed at GrantCardone.com,

00:36:48.660 obsessed at GrantCardone.com.

00:36:50.120 That's an email that'll come straight to me.

00:36:52.320 And I'm going to make everybody that, part of your show, everybody that buys the book,

00:36:56.620 I'm going to give them a 13 week mastermind with me.

00:36:59.880 Awesome.

00:37:00.460 Now the books, the most you're going to pay for the book is $29.

00:37:02.920 I'm going to give you a 13 week live stream VIP exclusive coaching with me.

00:37:08.060 That way, that way, this will be a book you actually finish because we're going to read

00:37:12.240 it together.

00:37:13.160 The other way that people can help is if you know, if you got in your community, you

00:37:17.720 know, my life, my life went bad in the 10th grade and, and partly went bad, man, because,

00:37:22.660 because of schools, schools are boring.

00:37:24.660 They're boring places.

00:37:25.560 People hate school.

00:37:26.540 I want to put this book in every school in America.

00:37:29.060 So if you've got a school, maybe you've got three or four or five high schools in your

00:37:33.300 market, in your city.

00:37:35.380 If you want to help me with this, this weekend, we got over 6,000 schools with this book in it.

00:37:41.660 A 10th grader will read a book with a kid, with a guy sitting on the engine of his plane.

00:37:46.580 That's right.

00:37:47.360 And so this is going to be a book that really gives kids permission.

00:37:51.400 You know, this whole ADD, ADHD, COPD, obsessive compulsive disorder.

00:37:56.780 I've been labeled all that stuff.

00:37:58.120 Kids are being mislabeled right now because they got big dreams and I want to give them

00:38:01.740 permission.

00:38:02.280 If you, if your audience can help me get this book, one book, two books, five books, seven

00:38:06.680 books, 20 books, uh, write me at obsessed at grantcardone.com or did we create a website?

00:38:12.180 I think it's grantcardone.com obsessed kids, grantcardone.com obsessed kids forward slash

00:38:18.540 obsessed kids.

00:38:19.780 All right.

00:38:20.360 Perfect.

00:38:20.740 Grant, what we'll do is we'll make sure we link everything up.

00:38:22.780 So we'll put the email address in there.

00:38:24.080 We'll put the website up.

00:38:24.980 That way guys that are interested in helping out, interested in getting the book, they know

00:38:27.780 exactly where to go and get all this stuff.

00:38:29.220 You're the man, bro.

00:38:30.040 I appreciate everything you're doing for so many men.

00:38:31.960 All right.

00:38:32.220 Well, Grant, I appreciate you.

00:38:33.960 I got to tell you, man, uh, your books and your information and the things that you've

00:38:37.120 taught me have really actually caused me to level up.

00:38:39.320 And part of the reason that I started the journey that I'm on right now, because I'm

00:38:42.060 thinking bigger than I ever have before.

00:38:43.500 And I know I'm having a bigger impact than I ever have before.

00:38:45.940 And we're just getting started.

00:38:47.040 So thank you, brother.

00:38:49.240 There you have it guys.

00:38:50.020 Mr. Grant Cardone.

00:38:51.240 I told you he delivered today and you can see that he certainly did go buy his book guys.

00:38:54.840 I've read it.

00:38:55.520 I've read his other books.

00:38:56.520 His knowledge and information is going to help you level up big time in your life as it has for

00:39:01.620 me.

00:39:01.820 But in the meantime, make sure you go learn about our elite mastermind, the iron council.

00:39:05.660 Again, it comprised of over 160 men, all working to be the very best versions of themselves.

00:39:10.480 And they're committed to helping you and every other member in the group succeed.

00:39:15.220 This week, we're talking all about our 12 week battle plan, identifying objectives and

00:39:21.020 identifying the tactics that will help make quarter four the best quarter of your life.

00:39:26.260 So make sure you join us at order of man.com slash iron council guys.

00:39:29.680 I look forward to talking with you on Friday for our Friday field notes.

00:39:31.980 But until then, take action and become the man you were meant to be.

00:39:35.680 Thank you for listening to the order of man podcast.

00:39:38.620 You're ready to take charge of your life and be more of the man you were meant to be.

00:39:42.620 We invite you to join the order at order of man.com.

00:39:45.740 Bye.

00:39:46.720 Bye.

00:39:46.760 Bye.

00:39:46.920 Bye.

00:39:49.740 Bye.

00:39:49.980 Bye.

00:40:03.840 Bye.

00:40:04.320 Bye.

00:40:04.660 Bye.

00:40:10.860 Bye.

00:40:11.160 Bye.

00:40:11.940 Bye.

00:40:12.560 Bye.

00:40:12.940 Bye.

00:40:13.300 Bye.

00:40:13.540 Bye.

Order of Man - October 04, 2016

OoM 081： Grant Cardone ｜ Obsession is Your Ally

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