OoM 081： Grant Cardone ｜ Obsession is Your Ally
Episode Stats
Words per Minute
214.16496
Summary
Grant Cardone is a New York Times bestselling author and radio show host of The Cardone Zone. He s founded three companies, including Cardone Enterprises, Cardone Real Estate Holdings, and the Cardone Group. He has shared his sales and business expertise as a motivational speaker and author of Sell to Survive, The Closer Survival Guide, If You're Not First, You're Last, The 10X Rule, and his latest book, Be Obsessed or Be Average.
Transcript
00:00:00.060
Obsession is often a word used and a thought process that's frowned upon by society today.
00:00:04.940
My guest today, the one and only Grant Cardone, tells us why obsession is absolutely critical to your success.
00:00:10.700
We talk about society as your worst enemy, how to use your addictions to your benefit,
00:00:14.780
the myth of balance, the key to thinking bigger, and obsession hacks each and every one of us can use.
00:00:20.080
You're a man of action. You live life to the fullest.
00:00:22.940
Embrace your fears and boldly chart your own path.
00:00:25.600
When life knocks you down, you get back up one more time, every time.
00:00:30.400
You are not easily deterred or defeated, rugged, resilient, strong.
00:00:37.920
This is who you will become at the end of the day.
00:00:40.840
And after all is said and done, you can call yourself a man.
00:00:45.040
Man, what is going on today? My name is Ryan Michler and I am your host and the founder of Order of Man.
00:00:49.580
Man, what an awesome week so far. I hope it's going as well for you as it is for me.
00:00:53.720
I feel rejuvenated. I feel energized from the weekend.
00:00:56.540
Man, we are now into Q4 and I am going to finish this year off strong.
00:01:00.180
I want to thank each and every one of you for that.
00:01:03.400
I and the Order of Man would not be where it is today if it were not for you listening to this show.
00:01:08.840
Now, for those of you who are new to this podcast, this is all about everything manly.
00:01:13.800
So if you're a man and you want to talk about it, that's the type of conversations we're going to have.
00:01:17.720
Today, I've got Grant Cardone on the show and he delivers like only Grant can.
00:01:22.760
I've been telling you for months now, I'm going to get him on the show and today I deliver and he delivers.
00:01:28.360
But in the meantime, the show notes are available, guys, for this show as always.
00:01:32.220
And those can be found at orderofman.com slash 081.
00:01:35.720
And then make sure if you have not already done this, most of you have.
00:01:40.440
Our closed Facebook group is facebook.com slash groups slash order of men.
00:01:44.620
We now have over 8,000 men from across the planet who are diving deeper into the conversations that we're having today and every other topic that's important to us as men.
00:01:53.820
And the next, check out our elite mastermind, the Iron Council.
00:01:56.740
I'm going to talk with you a bit more about it during our break in the show.
00:02:01.440
We've got 160 of us and we're doing more than just talking about what it means to be a better man.
00:02:07.600
This week, we're going through our 12-week battle plans where we list out our objectives and the tactics that will actually help us get there.
00:02:15.820
We actually are implementing the plans and then taking action to get to that point.
00:02:19.640
So you can get the details on our elite mastermind, the Iron Council at orderofman.com slash Iron Council.
00:02:25.160
But men, today I get to introduce you to a man I've been telling you about I can get on the show for some time now, Mr. Grant Cardone.
00:02:33.900
He's a New York Times bestselling author and radio show host of The Cardone Zone.
00:02:37.760
He's founded three companies, Cardone Enterprises, Cardone Real Estate Holdings, and The Cardone Group.
00:02:41.800
He has shared his sales and business expertise as a motivational speaker and author of Sell to Survive, The Closer Survival Guide, If You're Not First, You're Last, The 10X Rule, which I personally recommend, Sell or Be Sold, and of course, his latest book, Be Obsessed or Be Average.
00:03:04.580
Anybody who's listening to this show knows that I followed you for a while.
00:03:12.240
So this is good timing because you've got a new book out, which is called Be Obsessed or Be Average.
00:03:16.900
Can you just give us the premise, the framework for the discussion that we're going to have today?
00:03:20.980
You know, I know the name of your show is Order of Man, but I want to talk about the disorder of man.
00:03:27.140
And, you know, when I was in the 10th grade, my whole life started going downhill.
00:03:32.040
I grew up in a middle-class family, good upbringing.
00:03:34.800
I don't have any of the stories like Ryan Blair's got this story about his life going to prison.
00:03:39.040
You know, I didn't have some of the challenges.
00:03:42.200
And I was middle class, had a bike, had a car when I needed a car.
00:03:48.960
I went from, in the 10th grade, my whole life started going down.
00:03:52.540
From the 10th grade to the time I was 25, I just, I took all this potential I had and blew it.
00:03:58.280
And part of the reason why, and I talk about it in the book, is because I was basically denying,
00:04:03.220
society was telling me to deny who I was and to deny my dreams.
00:04:08.280
Since the age of like eight, I remember thinking, having fantasies about being rich, man.
00:04:13.600
When I saw the first James Bond movie, I'm like, I'm going to be James Bond.
00:04:19.020
I want to be able to drink that martini the way, I want people serving me.
00:04:23.320
I literally had these ideas of being rich, famous, a celebrity, writing books.
00:04:29.820
And society, as I grew between the eight of the 10th grade and particularly through college,
00:04:41.560
So this book really is about, it's my seventh book.
00:04:44.640
It's my 19th business, sales and business program.
00:04:48.080
And this book is the first book that really shares my life, how I got where I'm at today.
00:04:54.320
At 25, I was broke, just coming out of a treatment center for drug addiction.
00:04:59.020
Spiritually broke, no self-esteem, hated myself.
00:05:03.780
I mean, I have been as low as a human being can go.
00:05:07.420
I'm not going to get into all the darkness of it.
00:05:09.280
But, and then at 25, man, I made a decision, hey, I'm going to own who I am.
00:05:13.760
I'm going for what I, I might, I might crash, I might die doing, going for this, but I'm
00:05:20.960
And the last 30 years has been really discovering how to, how to light my obsessions up and how
00:05:26.380
to own my disorders, how to use my addictions, how to, how to grab my compulsions and obsessiveness
00:05:36.400
I mean, obviously you've been on an amazing journey.
00:05:38.620
Most of us probably listening to this know where you are and what you've done.
00:05:43.360
Because I hear a lot of guys that will say, you know, I know I'm destined for something
00:05:48.420
I actually had a conversation with a close friend of mine about this very topic.
00:05:51.820
And it's like, what do you do when you know that's what you need to do?
00:05:59.320
You got to tap in to the thing that everybody's going to tell you not to do.
00:06:05.460
They're going to tell you not to be like when I got out of a treatment center, my, my family,
00:06:09.840
my mom, my sisters, my brother, everybody's worried about me.
00:06:12.560
The guy I work for, my uncles, everybody, everybody in the city.
00:06:20.300
So what I did was I just took that obsessive, compulsive, destructive behavior and I basically
00:06:29.860
And now everybody's like, do you just replace one addiction with another addiction?
00:06:46.240
You've just replaced one addiction for another one.
00:06:51.280
So I would just tell a person, if you think you're supposed to be something, do you got
00:06:55.360
to go all in on that one thing until you got that one thing hammered down, until it's
00:07:01.080
repeating itself, until you feel good about yourself and then find another thing after
00:07:09.800
I mean, what were you doing when you came out of that situation?
00:07:12.000
And what was the first thing you threw yourself into?
00:07:14.100
Dude, the biggest thing I was scared of was time.
00:07:16.560
When you've been using drugs every day since the age of 16 and you're 25, time is the big
00:07:24.260
It's like, okay, if I have downtime, I could end up back with my buddies.
00:07:35.440
I remember in the 10th grade being so bored in school and it got worse in the 11th grade
00:07:40.180
and even worse in the 12th grade and then worse in college, okay?
00:07:43.000
The more I was bored and restless, I became like, I started looking for problems.
00:07:50.720
And so I threw myself, I said, what can I throw myself into?
00:07:56.940
The guy that I worked for took me back and it's a sales job that I hated.
00:08:01.780
I'm going to throw myself into the sales thing.
00:08:04.820
I spent eight, nine hours a day on top of what I worked.
00:08:07.920
I'd work eight or 10 hours a day and then I'd throw the other six hours.
00:08:10.980
I would just study sales and literally in 30 days, my whole life had changed.
00:08:18.100
And six months later, I was the top 1% of all the salespeople in the industry that I worked in.
00:08:30.500
I'm doing things that people say is impossible.
00:08:32.640
And I'm feeling good about myself for the first time.
00:08:35.580
What do you say to those who talk a lot about balance?
00:08:38.380
I mean, this goes like right in the face of balance and it says be obsessed, be average.
00:08:42.640
Obviously, you and I talked about even before we hit record what the book cover looks like.
00:08:52.520
You show me one person, my man, that's figured out how to do this balance thing.
00:09:02.820
You show me one person that me and you can trade their name with that has ever spent any time on the balance game.
00:09:10.800
Because I think the whole thing is a freaking, I think balance is a freaking thing that people are using to quit.
00:09:26.020
I'm like, if I'm playing basketball, I want to be LeBron.
00:09:29.060
If I'm going out, I'm wearing a tuxedo, I want to look like James Bond, right?
00:09:35.560
If I'm going to talk about money, dude, I want to be rich.
00:10:07.120
But I want to make sure I bring this up because what I'm hearing you saying, correct me if
00:10:10.700
I'm wrong, is that you're not saying only focus on one thing.
00:10:14.880
You're saying that whatever you focus on, and it could be multiple things, family, business,
00:10:19.440
whatever it may be, LeBron James you talked about, be the best at whatever you're going
00:10:25.360
Being the best is going to handle the rest of the stuff.
00:10:28.740
You see, because LeBron's got the rest handled.
00:10:31.240
So he's got the nannies, and he's got the help, and he's got the friends, and he's got
00:10:35.740
the offers, and he's got all these opportunities because he got to be the best at a handful
00:10:41.760
Oh, by the way, it's not just basketball because he owns his career.
00:10:47.880
He's decided to be the best at LeBron and not delegated out.
00:10:53.460
He's like, these are the things I want to control.
00:11:06.920
I'm like, dude, everything that's important to me, I want control over.
00:11:10.540
And so I think if you just obsess about the things you love, okay, it's going to create
00:11:18.440
a life that allows you to love and make sure all the things you do love get handled.
00:11:25.200
I make more time for my kids than, I guarantee you, 99% of all fathers.
00:11:34.840
But, dude, I get a 95 grade with my wife all the time.
00:11:47.980
I'm at a point in my life where I can't afford the dogs.
00:11:54.160
So you got to make a decision what you're willing to give up because I don't want to
00:12:01.060
I mean, because obviously, I mean, this is a big, big topic that you talk about.
00:12:04.760
And I think a lot of people, I've always been in sales when it comes to business,
00:12:07.340
but I think a lot of people have a misconception about sales.
00:12:10.640
And that even in some people's mind is a swear word.
00:12:14.780
You ain't going anywhere without the sales thing.
00:12:23.140
Like, if you guys just make a list of people that you admire, okay?
00:12:28.480
You got to get everybody to be on Facebook first.
00:12:31.800
Warren Buffett, one of the master salespeople in the universe.
00:12:37.020
He is so stealth at sales that nobody even knows he is a salesperson.
00:12:42.660
And his use of words and the way he says things is incredible.
00:12:50.080
Steve Jobs says, look, how would they know whether they want this phone or not?
00:12:56.100
Now, he sold a product that was a $1,000 product doing the worst economy in the history of mankind
00:13:13.420
And so these guys, all these guys figured out how to sell a product,
00:13:20.180
And so whatever it is you're doing, like, if you're not going to be the sales guy,
00:13:28.820
Mark Cuban says on Shark Tank every week, what are the sales of the company?
00:13:38.900
Well, Mr. Cuban, we actually haven't sold anything yet.
00:13:44.500
So even if you're trying to get investors, guess what?
00:13:49.320
I would tell everybody, look, you got to get it.
00:13:51.260
If you don't like the sales word, understand this.
00:14:00.900
By the way, everybody should be obsessed with money.
00:14:08.660
You and I, no matter where we live, the color of our skin, our religion, where we grew up,
00:14:12.800
every day you're reminded about what things cost and whether or not you have the money to pull the trigger on it.
00:14:18.520
Yeah, and I actually had this conversation just the other day about money and how you're right about that delusion thing.
00:14:24.920
I think a lot of people get so upset about money and other people are making money or the concept of sales
00:14:30.040
and they forget that they live in the same universe and they're doing the same exact thing
00:14:36.420
You're reminded of money as often as you're reminded of gravity or oxygen.
00:14:41.600
So, look, you're managing gravity and you're managing oxygen every day.
00:14:51.780
If Jesus was alive today, he would be like, dude, I need some Gulf Streams.
00:15:00.120
And we need a studio and we need to disseminate.
00:15:09.320
So, anybody, by the way, this is a huge topic because people have given up on money.
00:15:14.160
If your audience is 35 to 45, mostly men, every day they're being pounded about the cost of things.
00:15:20.180
And most of us are told not to talk about money.
00:15:25.720
A guy told me recently, he's like, man, you talk about money a lot.
00:15:33.960
And by the way, the oxygen thing, you kind of get the oxygen thing.
00:15:45.160
And anybody that's denying, they don't need money.
00:15:47.260
This guy told me, he's like, well, Grant, money won't make you happy.
00:15:50.760
I'm like, bro, you ain't got any money and you don't have balance, okay?
00:15:54.740
Because nobody's got the balance thing figured out.
00:15:58.400
I mean, you can't, and even if you have noble intentions, you want to serve and you want to do all these things for other people, I mean, you can do that more if you have more money.
00:16:09.120
Me giving you a billion dollars will not make you a worse person.
00:16:13.020
It's going to, you're now going to be a good person that can actually help people because you've got a billion dollars.
00:16:19.840
Well, let's talk about some of the tenets of the book.
00:16:21.860
I mean, you talk about a lot of things in here, and I've gone through the book as well, so I'm excited to dive into this more.
00:16:29.240
What do you mean by that when you say feed the beast?
00:16:32.620
The thing that you're, the thing that nobody wants to own, okay?
00:16:36.100
Whatever your little deal is, your neurosis, you know, you're thinking of one right now, right?
00:16:40.980
You got, oh, my God, I do this thing, you know?
00:16:43.080
Look, look, the reason you're doing that thing that's neurotic is because you're denying this obsession to be great at something.
00:16:56.180
You're holding down all this power, and you're denying that you want to be rich or you want to be famous.
00:17:02.060
Or you want to be a best-selling author, or you got this idea, and the world's going to know you for it.
00:17:07.200
You know, this fascination with being somebody.
00:17:11.700
And when you push that down and try to deny it, dude, it's going to squirt out.
00:17:19.500
It's going to be some sneaky little thing you do.
00:17:23.840
It's going to be, I don't know, jerking off all the time.
00:17:26.780
It's going to pop out in pornography, cheating on your wife, not having a wife, whatever.
00:17:31.680
Some weird little deal, dude, because the energy has to go somewhere.
00:17:40.540
So I'm like, man, why don't you just find the thing that you really want to do and just tell everybody.
00:17:50.880
I dare your audience to go on a street corner, and maybe you want to be rich.
00:17:56.540
Or you want to be famous, or you want to be a best-selling author, or I don't know, whatever.
00:18:01.080
Go stand on a street corner and just start screaming that.
00:18:10.720
Is it because we're just worried about what other people might think?
00:18:13.220
I mean, the society seems to be just loving the idea of average and mediocrity.
00:18:18.440
Is that just a design to keep people where they should be, quote-unquote should be?
00:18:21.800
No, it's designed, it is designed by the people that quit to make sense of why they quit.
00:18:29.660
The average are trying to make sense of why they made a decision to just be average.
00:18:40.680
My coach, my mentor I'm using, told me not to start this business.
00:18:46.340
Like, dude, I can't tell anybody what their goals are.
00:18:52.700
So the last thing, my mom, my mom loved me to death.
00:18:59.320
So my mom, every business I wanted to start, my real estate business that I wanted to start 25 years ago,
00:19:05.260
I told my mom, I'm going to start buying real estate, apartment building.
00:19:07.520
She's like, oh, son, everything's going so good.
00:19:11.100
That business, I have bought and sold over $600 million worth of real estate starting with the first deal.
00:19:17.280
That is my single best business today that allows me freedom.
00:19:23.840
Because she couldn't imagine doing something that big because she had given up on so many little things in life
00:19:41.340
Man, just a quick break to tell you about our elite mastermind, The Iron Council.
00:19:44.880
We are rolling into Q4, and I want this to be the best quarter of your life.
00:19:49.760
See, what I see as a problem in society today is that there's too many men wandering around aimlessly,
00:19:54.580
and they're wondering why they're not getting anything accomplished.
00:19:56.860
And if you've listened to this show for any amount of time,
00:19:59.220
you know probably by now a little bit about The Iron Council and what it's all about.
00:20:02.920
But you might not know is that this week we are doing some big time planning strategies.
00:20:08.200
This is an opportunity for every man inside The Iron Council to identify some key objectives
00:20:12.600
and get very clear on exactly, exactly what he wants in his relationships,
00:20:19.920
So, if you want access to the tools we're going to be using to make this the best quarter of your life,
00:20:24.920
it's called the 12-week battle plan, and then connect with other men who are doing the same thing.
00:20:31.180
Head to orderman.com slash ironcouncil, and we'll get you at it immediately.
00:20:35.220
Now let me get back to my conversation with Grant.
00:20:40.300
So, okay, so let's move into the next thing then, which you talk about, which is starving the doubts.
00:20:44.200
Because I know, like you said, I mean, people have ideas, they have thoughts,
00:20:49.680
And then other people say, hey, you can't do this, or you shouldn't do this, or whatever it may be.
00:20:57.320
Louisiana, we had this grass called St. Augustine.
00:21:01.940
Like, if I drop a golf ball in St. Augustine, I probably can't find that ball.
00:21:06.720
So the thing to do is to feed the beast and starve the doubt, okay?
00:21:14.640
In many cases, that will just overwhelm the doubt.
00:21:17.740
Stay so busy, man, that you don't have time for doubt.
00:21:21.220
You know, if the guys that are watching this, just look, man.
00:21:23.260
You get in trouble when you have too much time.
00:21:26.060
If you want to meet the devil, take three days off.
00:21:30.400
And so I think there's a verse in the Bible about time, about take too much time off, or what's the quote?
00:21:37.740
The quote I think you're referring to is, idle time is the devil's workshop.
00:21:42.700
So I say feed the beast, you know, the dark side, but just decide those three or four or five things that you, like, freaking, you would run through walls to get.
00:21:52.860
Feed that and then deny all the doubts, all the doubters.
00:21:59.740
You got to, you got to literally deny that, starve it off, take the oxygen out of the room so they can't breathe.
00:22:05.940
That means changing your friends, changing what you're watching, what you're looking at online, probably getting rid of some of your social friends that aren't so friendly to blowing up.
00:22:18.040
Because most people don't want to blow up, dude.
00:22:20.160
If you change, I mean, I know some of you got girlfriends out there.
00:22:27.940
If you say I'm going to a workshop this weekend, she's going to be like, oh my God.
00:22:34.860
She ain't going to the deal because she is not willing to do her own self-improvement.
00:22:41.500
Therefore, she is threatened by anyone that does any self-improvement.
00:22:53.500
How do you, so I think, I mean, it's easier said than done, right?
00:23:03.660
Now, if you're being tugged, okay, I was in this relationship.
00:23:13.260
There was nothing else that me and her had in common.
00:23:15.260
She wanted the little cottage house with the two kids, the dog, and the fence.
00:23:24.040
I wanted to be a freaking super business guru rock star that everybody knew.
00:23:28.660
I wanted to go through airports and people like, there he is, there he is.
00:23:34.320
See, me and you got to talk about it for a while before it's even okay for me and you
00:23:42.080
So one day I just realized we were going to a counselor because we were having problems.
00:23:50.120
And the counselor wanted to drug me and slow me down and wanted to give her a drug to
00:23:55.420
I'm like, dude, look, she, she's a freaking civic at the best.
00:24:05.160
I deserve, I need to be in Miami and she needs to stay where she is, man.
00:24:13.660
I need to be obsessed with the things that I am.
00:24:15.720
And she is just a reflection and a reminder of that.
00:24:18.400
It doesn't make her wrong, but it makes her wrong for me.
00:24:22.260
And it makes me wrong for her because, man, we're going to kill each other.
00:24:27.400
It's only easier said than done because you're fighting against this thing you're obsessed
00:24:35.880
So how do you start overcoming this denial of, of what it is that you really want?
00:24:41.060
Is it just a matter of doing it and just putting it out there to the universe?
00:24:44.800
Fertilize the, the, the freaking beast in you, the Thor, the, the, that animal in you,
00:24:52.240
I'll give you permission to be freaking superstar.
00:24:54.160
Walk away from everything that's average right now, man.
00:24:57.380
Make a list of everything in your life that's average, the friends, the family.
00:25:01.420
Why do so many people go spend time with family?
00:25:03.900
They don't even like, you don't even like them anymore, man.
00:25:07.440
You know, look, all family is not created equal.
00:25:15.240
They were a good sister, a good cousin, a good uncle, but, but so what would you put
00:25:24.240
If you're a rocket ship, you need premium fuel, man.
00:25:30.040
What are some of the things that we should be prepared for?
00:25:32.680
I mean, as you were starting to take this journey, you probably ran against some things.
00:25:37.660
What are those things that we can be prepared for as we're starting to do this and become
00:25:40.840
obsessed with the things that we want and feeding that beast?
00:25:43.140
The only thing you need to worry about is average.
00:25:50.300
I'm more worried about average than I am about jihad and ISIS.
00:26:08.620
poke on those veins and decide what, what you're going to be putting in that arm.
00:26:13.960
Because if you don't decide the world is going to dump on you for the next 80 years.
00:26:21.480
Look, I know guys that are dead at 20 years old and it's not official to their 80.
00:26:26.140
They literally, literally just buy into the whole freaking deal, man.
00:26:30.400
They never do more in their lives than become spectators.
00:26:39.960
He was on the window seat and he says, oh my God, man, I'm so glad I got upgraded.
00:26:46.080
And I was like, oh dude, I was on an American airline seat.
00:26:53.300
And dude, the guy was so freaking thrilled that he was in 2A.
00:27:05.620
That's his freaking, he's excited because he's stuck in a freaking plane for the next
00:27:11.260
six hours in first class with some shitty food.
00:27:17.680
That's when I decided, fuck, I'll never do this again.
00:27:25.760
Why am I going flying across country to talk to 200 people?
00:27:40.960
And I'm going to spend more to fix my plane this year to upgrade it than I used to make
00:27:51.780
I'm saying that so I can get you average people to hate on me and come out of the closets.
00:27:56.780
Because the people that aren't average would be like the people that want to be great.
00:27:59.920
Dude, I want to spend so much money on a jet every year.
00:28:04.800
See, the winners, dude, guys like you, Ryan, are going to be like, that's what I want to
00:28:14.160
And by the way, and by the way, in the same year, I want to give 10 times that much that
00:28:22.800
And, and in addition to doing that, I want to raise 10 times what I gave to charity.
00:28:28.040
I want to raise from my new friends because I'm starting to reach new people because of
00:28:34.140
You know, one, one of the interesting things, Grant, as I listened to your show, it's fascinating
00:28:44.060
That's something that I get so, so caught up on when you're like, yeah, 80,000 a month
00:28:52.840
Dude, look, the biggest mistake, I always tell people this, they, Oh, Hey, what's the biggest
00:28:59.600
I mean, my whole life I've, I've heard think big, think big, but the problem must be way bigger
00:29:04.140
than we think because everybody knows they should think bigger.
00:29:11.180
My whole life, every mistake I have made has been based around this one thing.
00:29:17.380
Even when I thought I was thinking big, I tell my wife all the time, the number one mistake
00:29:21.500
I've made in my life was I have underestimated how, how much I could actually do.
00:29:26.860
Even when I'm having my biggest moments, I'm like, I bet you I'm doing it right now.
00:29:47.440
She believes that I can do everything I think I can do and more.
00:29:51.600
What do you say to the people that say, well, you have to have realistic dreams?
00:29:59.360
Because if you have realistic dreams, that means you're adopting somebody else's ideas.
00:30:10.860
So if your dad made 50 grand and you're making 80, he's going to be like, son, you're doing
00:30:22.580
And I'll be like, dude, how do you, how do you even take care of your family?
00:30:25.660
I mean, how do you go to sleep at night and feel good about yourself, man?
00:30:30.120
Now, my buddy, Bob, Bob, he just sold his company for 21 billion.
00:30:34.640
And if I tell him I made a million dollars in a day and he'd be like, are you bragging
00:30:40.080
Because, you know, to him, he's like, I watched this guy make 40 million in 30 minutes.
00:30:46.300
So you see the thing, dude, that's why I'm telling you guys, feed the beast and starve
00:30:50.200
the doubt and do whatever you got to do to get around people that are actually not
00:30:53.860
talking about it, not on stage talking about it, but that are actually doing monster
00:31:01.400
Whatever you got to do, get on the field with people that are winning big games.
00:31:07.620
I mean, it's the same reason I'm even having a conversation with you right now.
00:31:09.960
If I didn't throw my hat in the ring and get involved, I wouldn't be able to have this
00:31:13.180
Well, I really appreciate it too, man, because I appreciate who you are.
00:31:20.560
So what's really interesting is you say this, Grant.
00:31:22.520
When I was in the financial planning practice, I had an advisor from out of the state come
00:31:29.880
into the office that I was working at, and he's a big producer, obviously outproduced
00:31:37.300
And I remember our office manager saying, you need to move to our office.
00:31:42.920
He's like, I don't want to be the best producer here.
00:31:48.500
You know, I like, like, you know, I've wanted to write books since I was eight years old.
00:31:52.560
Now, I don't know why I didn't write them until I didn't write my first book till I was 51.
00:31:59.680
You know, I tell people that and they're like, that's impossible.
00:32:01.880
People tell me, it's impossible to write a book in three, three hours.
00:32:04.500
It's technically impossible to write a book in three hours.
00:32:06.900
I'm like, dude, how many books have you written?
00:32:09.660
Well, I'm just telling you, I mean, I got no reason to lie to you.
00:32:11.860
It took me, it's taken me like five years to edit it and get all the, the, the,
00:32:16.400
the mistakes out of it and the run on sentences, but whatever.
00:32:44.140
And, and, and the first, the first thing to become the best is somebody, you got to make
00:32:49.540
I remember Ollie when I was, I don't know, 14, 15 years old, hearing this black dude down.
00:32:53.780
I'm in Louisiana, bro, where, you know, racism runs rampant.
00:33:02.180
And I'm like, dude, that's bold for a black dude.
00:33:05.020
But I like the way it sounds, you know, I'm like, I want to say that I'm the greatest.
00:33:08.580
So I think, I think people just deny, you know, they deny that.
00:33:12.340
And then, and then they had this thought, well, what if everybody decided to be the
00:33:19.100
If everybody decided to get rich, it will be awesome.
00:33:26.380
We'd be too distracted with the things that we want to do and forget about other people.
00:33:31.940
If every human being on this planet was obsessed with something, their purpose, their single
00:33:38.460
Those two or three or four things that they were meant put here to do, we wouldn't have
00:33:44.160
Talk to me, Grant, about some of these obsession hacks, because I know a lot of guys are listening
00:33:48.500
to this and they're probably, they're motivated now because they know they've had this idea,
00:33:52.840
They're listening to you and they're like, yeah, I'm motivated about this.
00:34:00.340
You got to decide what it is and write about it all the time.
00:34:04.540
And I mean, I just keep writing until it happens.
00:34:07.040
I've been writing about my real estate portfolio, the books that I sell, my popularity, my
00:34:12.800
informations in languages all around the world.
00:34:16.540
You know, I used to write down, I am known, I am a household name in America.
00:34:20.240
Then it was like, I'm a household name all over the world.
00:34:22.620
And then I realized, oh shit, man, I wrote that, I don't know, a thousand times.
00:34:27.020
I write it down in the morning, I write it down at night.
00:34:29.880
Then one day I'm like, oh, for me to be a household name in China, in Taipei, in Mexico,
00:34:40.660
So now we're working on like one of my books called The Millionaire Booklet.
00:34:45.820
This little book, I wrote this in two hours and we had it translated into 38 languages
00:34:52.880
So I would tell you one of the hacks is write your goals every day, write them down in the
00:34:58.120
morning when you wake up, write them down again at night.
00:35:00.560
Get in a mastermind group, get around some guys that are monster thinkers.
00:35:04.880
Number three hack, you need to up what you spend on yourself.
00:35:09.920
Go to the conferences that cost real money, not where you get breakfast for free.
00:35:15.860
You know, get in some, go into organizations where you don't know anybody.
00:35:19.260
Start flying first class, stay at the nicest hotels.
00:35:22.880
If you're flying and coach, you're not going to meet anybody that can help you.
00:35:26.900
At best, the guy's a junior level manager that's not a decision maker.
00:35:34.780
I want to ask you a couple of questions as we wind down and we finish things up.
00:35:39.980
I overlooked telling you, but I think you can handle it.
00:35:45.960
The question I ask all of my guests is what does it mean to be a man?
00:35:49.540
It means for me to fulfill my obligations to people, man.
00:35:56.600
It doesn't mean I need to take care of my wife and my kids first.
00:35:59.100
I need to take care of my potential because if I take care of my potential as a man,
00:36:07.220
I'm going to take care of my employees and I'm going to take care of my church.
00:36:13.640
So Grant, how do we, I want you to tell us how we connect with you, how we learn more about
00:36:16.980
you, how we get the book, but I also want you to talk about what we had talked about
00:36:19.780
earlier with trying to get these books into high schools, because I think this is real
00:36:24.920
This is actually applicable and this is valuable stuff that frankly isn't being taught in schools.
00:36:29.180
Well, the first thing people can do is if you get the book, this is what I'm doing for
00:36:33.480
If you send me a receipt of this book, wherever you bought it, Amazon, Barnes & Noble, Books
00:36:38.840
a Million, Target, GrantCardone.com, wherever you want to buy the book, I don't care
00:36:43.480
where you buy it, buy the hardback, send me a receipt to obsessed at GrantCardone.com,
00:36:52.320
And I'm going to make everybody that, part of your show, everybody that buys the book,
00:36:56.620
I'm going to give them a 13 week mastermind with me.
00:37:00.460
Now the books, the most you're going to pay for the book is $29.
00:37:02.920
I'm going to give you a 13 week live stream VIP exclusive coaching with me.
00:37:08.060
That way, that way, this will be a book you actually finish because we're going to read
00:37:13.160
The other way that people can help is if you know, if you got in your community, you
00:37:17.720
know, my life, my life went bad in the 10th grade and, and partly went bad, man, because,
00:37:26.540
I want to put this book in every school in America.
00:37:29.060
So if you've got a school, maybe you've got three or four or five high schools in your
00:37:35.380
If you want to help me with this, this weekend, we got over 6,000 schools with this book in it.
00:37:41.660
A 10th grader will read a book with a kid, with a guy sitting on the engine of his plane.
00:37:47.360
And so this is going to be a book that really gives kids permission.
00:37:51.400
You know, this whole ADD, ADHD, COPD, obsessive compulsive disorder.
00:37:58.120
Kids are being mislabeled right now because they got big dreams and I want to give them
00:38:02.280
If you, if your audience can help me get this book, one book, two books, five books, seven
00:38:06.680
books, 20 books, uh, write me at obsessed at grantcardone.com or did we create a website?
00:38:12.180
I think it's grantcardone.com obsessed kids, grantcardone.com obsessed kids forward slash
00:38:20.740
Grant, what we'll do is we'll make sure we link everything up.
00:38:24.980
That way guys that are interested in helping out, interested in getting the book, they know
00:38:30.040
I appreciate everything you're doing for so many men.
00:38:33.960
I got to tell you, man, uh, your books and your information and the things that you've
00:38:37.120
taught me have really actually caused me to level up.
00:38:39.320
And part of the reason that I started the journey that I'm on right now, because I'm
00:38:43.500
And I know I'm having a bigger impact than I ever have before.
00:38:51.240
I told you he delivered today and you can see that he certainly did go buy his book guys.
00:38:56.520
His knowledge and information is going to help you level up big time in your life as it has for
00:39:01.820
But in the meantime, make sure you go learn about our elite mastermind, the iron council.
00:39:05.660
Again, it comprised of over 160 men, all working to be the very best versions of themselves.
00:39:10.480
And they're committed to helping you and every other member in the group succeed.
00:39:15.220
This week, we're talking all about our 12 week battle plan, identifying objectives and
00:39:21.020
identifying the tactics that will help make quarter four the best quarter of your life.
00:39:26.260
So make sure you join us at order of man.com slash iron council guys.
00:39:29.680
I look forward to talking with you on Friday for our Friday field notes.
00:39:31.980
But until then, take action and become the man you were meant to be.
00:39:35.680
Thank you for listening to the order of man podcast.
00:39:38.620
You're ready to take charge of your life and be more of the man you were meant to be.
00:39:42.620
We invite you to join the order at order of man.com.