Order of Man - PETE ROBERTS ｜ The Pursuit

00:00:00.000 Gents, my guest today is my good friend and incredible entrepreneur and visionary behind

00:00:04.660 Origin USA. His name is Pete Roberts. Now, you know, I've been talking about

00:00:08.980 Origin for years. And if you don't know who Pete is and what he's doing to reclaim American

00:00:14.820 manufacturing, this is going to be the podcast conversation for you. Today, we talk about

00:00:19.680 dealing with uncertainty, how to determine what to move towards in the face of so many choices,

00:00:25.440 developing the quote unquote, let's find out mentality, what it takes to win and thrive

00:00:30.620 the dichotomy between risk and reward, and ultimately the pursuit of not only changing

00:00:35.920 yourself, but the world. You're a man of action. You live life to the fullest, embrace your fears

00:00:41.640 and boldly charge your own path. When life knocks you down, you get back up one more time. Every time

00:00:47.760 you are not easily deterred, defeated, rugged, resilient, strong. This is your life. This is

00:00:54.720 who you are. This is who you will become at the end of the day. And after all is said and done,

00:01:00.400 you can call yourself a man. Gentlemen, what is going on today? My name is Ryan Michler.

00:01:05.240 I'm the host and the founder of the Order of Man podcast and movement. I want to welcome you here

00:01:10.220 and welcome you back. We've been going for six and a half years now. That is so crazy to say. I

00:01:16.780 remember vividly the first podcast conversation and getting this thing up and running and how excited

00:01:23.540 I was and how inadequate I felt. I still feel like that most of the time, but I'm honored that

00:01:28.720 hundreds of thousands of men across the planet are deciding to band with us and believe in the

00:01:33.980 mission of reclaiming and restoring masculinity. So if you're new, what I do here is have amazing

00:01:38.640 conversations with incredible people. I have Pete Roberts, the founder of Origin USA on the podcast

00:01:43.420 today. I've had Jocko Willink, David Goggins, Grant Cardone, Andy Frisella, Lewis Howes, Jack Donovan.

00:01:54.040 The lineup is crazy. Steve Rinella, Jason Wilson. I mean, look, I can go on and on. We've had 300 and

00:01:59.520 I don't know, 50 or 60 incredible men on the podcast. And my job is to extract some of their

00:02:06.260 knowledge, their wisdom, their information, and then give it to you in bite-sized chunks so that you can

00:02:10.860 apply it in your life. And that's what we're all about here today. Now, before I get into the

00:02:15.180 conversation, I do want to make a mention of my friends and podcast sponsors, which is Origin USA.

00:02:23.660 And like I said earlier, we have the founder and the owner of and the president of Origin USA on today.

00:02:30.300 Guys, I just want to say this. I just really, really appreciate your support for these guys.

00:02:34.980 I believe wholeheartedly in what they're doing. They're attempting to and doing a fine job

00:02:40.700 at restoring American manufacturing. They make boots and jeans and hoodies and lifestyle apparel

00:02:47.780 and wallets and knives and jujitsu geese and rash guards. They're doing some incredible,

00:02:55.020 incredible things. They've got a new system that allows me to see how many of you have gone in and

00:02:59.720 purchased products from Origin. And I got to say, thank you, not only for supporting what these guys

00:03:04.620 are doing, but also thank you for supporting me. This is a great way to give back. This is a great way to

00:03:10.280 support the podcast. So we can continue to deliver the information that we want to deliver. We can

00:03:15.900 continue to serve you. We can continue to have great podcast guests on so that it gives you the

00:03:20.440 information you need to thrive as a husband and a father and a business owner. So if you feel so

00:03:25.440 inclined, please support what they're doing at originusa.com. I would specifically, if I were you

00:03:31.360 check out the Lincoln boots, I have them on my feet. As we speak, I'm breaking them in and they're

00:03:36.320 feeling pretty good. I've got the, uh, the, uh, I think it's Oxford blood boots on, uh, and they're

00:03:42.680 the Lincoln boot is what I have. So check it out. You can do that at originusa.com and then use the

00:03:47.980 code order or D E R, uh, at checkout, because you're going to save some money when you do originusa.com

00:03:55.760 use the code order at checkout. All right, guys, let me introduce you to Pete. As I mentioned earlier,

00:04:00.480 he is the founder of origin USA and also Jocko fuels. A lot of you guys are using their joint

00:04:05.880 warfare and their supplements and their milk and all that kind of stuff. But not only is he a good

00:04:10.060 friend of mine, he is my jujitsu instructor. Uh, he's a friend, he's a mentor, and he's a hell of a

00:04:15.060 visionary that I've learned tremendously from now, uh, Pete cut his teeth in the digital marketing arena

00:04:21.420 and world, and has since began building one of the fastest growing companies in America. In fact,

00:04:27.240 he's number 215 fastest growing companies in 2021, according to Inc magazine. And it's my prediction.

00:04:34.800 This is just a prediction, take it for what it's worth that they'll likely break 100, the top 100

00:04:39.420 fastest growing companies in America in 2022. Uh, he's a large part of the reason I moved here to

00:04:44.760 Maine and believe it or not, he made the introduction for us to move into this beautiful home that we live

00:04:48.960 in. So, although I know I'm a bit biased, Pete is an incredible entrepreneur, visionary husband and

00:04:55.780 father and my guest today. Enjoy. How long has it been since you've been in here?

00:05:02.240 I haven't been in here for quite a few months. I don't think we were in the new Jocko fuel warehouse.

00:05:10.740 Uh, for, before, before, before, like, I mean, how long have we been in the warehouses before that?

00:05:16.300 That's the last time you were in here before that, but when's the last time you recorded a

00:05:21.020 podcast? Oh shit, dude. Like what's going on with a podcast? That's what I want to know. 0.99

00:05:27.660 Life priorities. And honestly, like the podcast actually takes, takes capacity, you know, like

00:05:36.580 if I'm going to do a podcast on like, I don't know, it's an old mill or like an old shoe company.

00:05:43.140 Like I got to do the research and come up with my talking points. I write an intro and all that

00:05:48.260 stuff. And it's just, it's just not been a priority with our current growth trajectory

00:05:52.680 and you know, five locations being spread. Like my goal every day is to drive around and build

00:05:59.020 culture and make sure all of our little teams, little seal teams of 210 people are getting shit 0.96

00:06:04.820 done. That's what it is right now. 210, 210 people. That's awesome. Yeah. How many people did you pick 0.97

00:06:10.080 up when you, when you guys purchased the facility in North Carolina? A hundred. Oh, so you doubled.

00:06:14.980 Yeah. We doubled overnight. And that deal was in the, in the making for, I don't know how many

00:06:19.620 months. Yeah. I mean, you've been talking about it for a while. Yeah. What, what was that just

00:06:24.020 the natural cycle of things or was there some holdups there? What was going on with that?

00:06:28.440 Actually today the papers are supposed to be getting signed.

00:06:32.600 So it is not even like technically official yet. It's not technically official. Interesting.

00:06:36.460 We signed the papers and we like took control, but like I actually transfer funds today.

00:06:42.380 Interesting. And take the stock certificates today.

00:06:45.780 When you do stuff like that, obviously there's a level of excitement because you wouldn't have

00:06:50.020 pursued it if you weren't excited about it. But what, what is the other side of it? Are you,

00:06:54.400 is there a nervousness? Is there, is there any skepticism about what you guys are going to do with

00:06:59.160 it? You know, with it, with this type of situation, because we couldn't get bank financing.

00:07:05.280 Like it's, it's, there's no, like you're buying people. You're, you're, you're literally buying

00:07:10.880 knowledge, right? You're buying experience, knowledge, right? Sure. And, and of course we're

00:07:14.960 talking in the millions of dollars. So like myself, Jocko and Dodeco basically took our,

00:07:20.500 our profit over the past year and we just dumped it back in, out of pocket.

00:07:24.460 So it's like cash out of pocket. Yeah. Yeah. Because that's money you could have put in your

00:07:29.100 bank account. Exactly. So, I mean, it is, you know, there's definitely some, uh, some, you know,

00:07:35.280 risk, I guess you could say for me, I just see it all opportunity, all opportunity. Like the things

00:07:42.120 we're going to be in late down there. I mean, I want to do a, uh, uh, I'm calling it the kilo,

00:07:47.620 the kilo hoodie. I want to make a hundred thousand hoodies next year. Yeah. I'm going to go buy,

00:07:52.020 I'm going to go buy 250,000 pounds of American grown cotton.

00:07:56.960 I think what you're going to find is you're going to need 200,000 hoodies. I hope so.

00:08:03.500 That's what I think. Cause I remember, so the place we're in right now, when we moved here a

00:08:07.820 little over two years ago, if I remember right, you had just moved into this facility and I was

00:08:12.680 like, man, this is huge. And I think you were thinking that too. Yeah. And then what a month

00:08:17.100 later, I don't know if that's right, but it was very quickly. You're like, this isn't that big.

00:08:21.540 Oh yeah. No, it shrunk real quick. You know, I mean, we're spread over, I think it's,

00:08:27.780 it's over 200 square, 200,000 square feet now in two States and five locations.

00:08:35.380 Total space. Yeah. And then you have another property you just secured.

00:08:39.720 Yep. And what are you going to do on that property?

00:08:41.600 You know, our longterm goal was to eventually build like America's future factory

00:08:47.240 right here in Farmington, Maine. And my wife and I were looking at a piece of land for the past

00:08:52.740 decade, which they wanted tons of money for. I mean, I think they wanted like $8 million for it.

00:08:58.240 Okay. And it's 105 acres and it's right on the main drag.

00:09:03.200 Is that why they wanted so much? It's probably zoned for commercial. It's right there on that main road.

00:09:08.520 Yep. Yep. It's zoned for commercial. It's a mile of road frontage. It's the last piece of land on the

00:09:13.820 main drag. It's, it's just, it's, it's prime. It'd be great for like a Lowe's or a Home Depot or

00:09:19.720 something like that. So, you know, after, after the whole COVID thing, I was like, what,

00:09:26.060 where's our advantage here? Like, what can we, what can we do that may be within our means that

00:09:33.780 wasn't right. And so we had a realtor reach out to the owners and everyone in our area knows what

00:09:42.740 we're doing with brand back, manufacturing, whatever. And then I was like, we'll offer them

00:09:47.620 a million dollars and we'll hope that they need the money and they needed the money and we bought it.

00:09:54.340 Wow. Yeah. It was freaking amazing. That is amazing. Yeah. So do you think that's a product

00:10:00.040 of just being in the right place at the right time, a product of them knowing what you're all

00:10:07.240 about, or is there some divine intervention? I think it's definitely some divine intervention.

00:10:12.040 I think a lot of it is to, to, you know, I mean, I'm, I'm a big believer in like visualization,

00:10:17.900 you know, and putting out there, like you gotta, you gotta take action towards the things you want

00:10:23.260 to do in life. You know, we've talked about this, but this specific thing that we've been talking

00:10:29.120 about for a decade, like ever since we started manufacturing, we've been talking about this

00:10:33.240 space. If there was one, and you've seen me drive around, I've driven around the whole state of

00:10:36.380 Maine looking for, but this was the one, the one place we wanted to be. And, you know, putting that

00:10:43.780 out there, you know, I mean, putting it out there, you know, praying about it, you know, believing in

00:10:48.180 the vision, doing it without compromise, doing the right thing, you know, doing the right things

00:10:53.020 behind the scenes, doing the right things when nobody's watching, having the right mindset when 0.79

00:10:56.820 nobody's watching shit happens, you know, good, good things happen. And this is, this is one of those 0.78

00:11:02.420 things. So we're super stoked about it. And then getting the bank on board for a property that hasn't

00:11:09.540 been surveyed in 200 years, where one firmer said, I put a horseshoe on a tree. And the other guy said,

00:11:16.100 there's a birch tree, four feet from that, like trying to like, and getting the bank on board where

00:11:20.820 there is no survey, right. You know, and them believing in our vision to actually give us the

00:11:25.680 note to purchase the property. I mean, that's just a big deal in itself. Is that because they've,

00:11:30.720 they've done business with you in the past? Yeah. I mean, cause I imagine it was much harder with

00:11:34.720 your early financing relative to maybe what it is now. Well, you know, one of my advisors told me,

00:11:39.820 John, you've heard me talk about him. It told me one time, Hey, listen, you got to stop looking at

00:11:43.960 the bank as an enemy. The bank is your business partner. And guess what? They're the controlling

00:11:49.700 interest. So you've got to sell them on what you want to do. And you've got to make them a true

00:11:55.240 partner. And he said, at some point you're going to be in control. He's like, and you need to play

00:12:01.100 that game until you have the advantage. Well, we're the biggest client for the bank.

00:12:05.820 That's what I was going to ask is when you say, when he, when John says you're in control,

00:12:09.420 what does that look like in a banking relationship? Well, the bank wants to,

00:12:14.140 they want to keep you, you know, like they don't want to lose you as a customer. I mean,

00:12:17.620 that's how the bank makes money off all the interest. Sure. $10 million in loans, you know

00:12:22.740 what I mean? So they, they want, they don't want to lose that. And, uh, and, and honestly,

00:12:27.120 what I found is that no, it is actually a real relationship. I've got my banker's cell phone

00:12:31.980 number, you know, I'll text him over the K man, I'm looking at this. Hey, what are you thinking? 0.88

00:12:36.100 What are you trying to do? What do you want to do like this land? I'm like, Hey, I'm looking at

00:12:39.900 this. I don't want to pay for it, you know, for two years, three years. He's like, okay,

00:12:45.060 I'm just going to do interest for you for the first two years. If you need to extend it beyond

00:12:47.880 that, let me know. So it's, it's more of a relationship than anything. And, you know,

00:12:52.660 it gets to a point where you don't feel like it's, I feel like the risk factor goes away as we've

00:12:58.960 diversified. And as we've built a company, you know, my, my little naive self that was scared

00:13:05.680 about taking out my first $2,000 loan to renovate a barn, you know, with the same bank and the hassle

00:13:13.720 it took sitting in front of that commercial banker at 21 years old, selling him what I'm

00:13:20.020 going to do to this barn. Like you've done to yours. Imagine being a 21 year old kid and having

00:13:24.020 a barn like that and being like $2,000 is, it could be a million, it could be $10 million and, and him

00:13:31.680 and having to sell him and getting him to buy in and then the bank are not buying in. So need to,

00:13:37.360 needing to go to someone else, you know, because of just a interpersonal relationship to, to basically

00:13:46.800 sell it to him, to make him buy in, you know, to go from that position for two grand,

00:13:51.760 to being able to like text the banker and be like, this is what we want to do.

00:13:54.640 I said, I want to pay, I don't want to put a down payment on, you know, we've got too much going

00:14:00.160 on. I just, but we want to secure it because we're going to build 150,000 square foot factory,

00:14:06.320 factory there in three years and they believe it. And so, and I believe it. And so that's what I do.

00:14:13.160 Will everything in this area then be housed there at that 150,000 square foot factory?

00:14:18.400 Yeah. Everything, everything will be there. Maybe not the nutritional division because it's just a

00:14:24.080 behemoth. Well, and it requires a lot of space when you're thinking about the product and the lines and

00:14:29.520 the shipping and the car, the crates and all this stuff. And it's just a, it's just a different

00:14:33.920 model. You know, the, my, my dream for this 105 acres is to build a campus, America's future factory,

00:14:41.960 of course, number one. Also, I want to, I want to build a factory store that is like a museum.

00:14:49.660 Like when you walk in, our first loom is going to be right there in the middle of the store.

00:14:53.740 And if you look beyond that loom, there's a glass wall and the factory is working behind that glass

00:14:59.480 wall. And so when you walk in, you're going to have this immersive experience, you know, you're going

00:15:03.540 to really see and touch and smell what it means to make in America. Like that shit ain't happening 0.99

00:15:11.660 anymore. You know, and it's cool. And beyond that on this campus, you know, I want to put up a 0.97

00:15:17.920 distillery, a brewery. I want to do a farm to table restaurant, like an origin steak. Like basically

00:15:22.520 you're going to come in to the area, just like you'd go to Ella Bean or anywhere else, you know,

00:15:28.340 for a full immersive experience. So that's the, that's the dream. That's the goal.

00:15:31.600 That's pretty rad. It's a massive build. Yeah, it is a massive build. Do you think that you've

00:15:37.400 always been like, have you always been this, this visionary where you have these ideas

00:15:41.580 and things like this? Or, or does this just grow over time? Like, what does that, what

00:15:47.920 does that come, come from? What does that look like for you? I, I mean, because let me say

00:15:54.360 it this way. Most, like most people, when I say most, I'm talking 99.9% of people, myself

00:15:59.280 included, don't think to the same degree that you are right now. So is that, is there something

00:16:03.300 that evolves or are there just big thinkers? I don't know if it's big thinking or not. I,

00:16:08.260 I work in 10 year blocks, you know, I work in opportunities of 10 because you've got four of

00:16:14.160 them, 20 to 30, 30 to 40, 40 to 50, 50 to 60. And Lord, I hope you're enjoying your life at the age

00:16:20.020 of 60 and able to do some things for 60 to 75, 60 to 80. So like my 40 to 50 is where I am right now.

00:16:27.260 And I'm thinking in that 10 year block and I call this the 10 year project. So, you know,

00:16:32.440 the first part of the campus is the factory. That's three years, two years after that, you know,

00:16:37.400 a distillery brewery, two years after that, maybe a restaurant, but it's in 10 year blocks as I

00:16:42.440 hopefully get my kids ready to take over. You know, my son's freshman year of business school,

00:16:48.080 my daughter's a sophomore. So I'm thinking like, I think, I always think big picture and I always,

00:16:52.700 I always have thought big picture. I think that that's maybe what makes me, what some people would

00:17:00.140 call a dreamer, you know, and I'd say, well, everybody's a dreamer though. You know, everybody's

00:17:05.960 a dreamer. You gotta, you know, you're going to take action on those dreams. And I think you need

00:17:11.360 the right support system to take action on those dreams. And then I think there's a lot of people

00:17:15.440 out there that could do amazing things beyond maybe what they're doing in the moment that didn't have

00:17:20.860 that support system. Uh, you know, and I've, I've, I sought out that support system. I may not have had

00:17:26.960 it initially, but I went and found the people who, who could get behind being a dreamer and help me

00:17:32.860 realize it through knowledge and sharing knowledge and how you go about it. So I continue to seek

00:17:38.660 out people like that all the time. Well, and I, I, I think that's one of the things that makes you

00:17:43.660 special is that, yeah, I would say dreamer as well, but usually when people say, oh, he's a dreamer,

00:17:48.000 there's a negative connotation with it. Yes, exactly. But the negative connotation is he's up here in the

00:17:54.660 clouds and he doesn't actually implement anything, but that's not you. Well, I mean, no, it's not. I mean,

00:18:01.260 it, um, I don't know if that makes me unique or it does. I don't know. A hundred percent. Yeah. I

00:18:07.740 just, I just, I mean, there's other, there's other guys like you. I'm not saying you're the only one

00:18:12.380 out, but it, but it is rare. I think actionable dreaming, let's call it, you know, actionable

00:18:16.860 dreaming. Because if I take my personality and you know, I have, I have visions and thoughts and things

00:18:22.340 that I want to do, but I'm, I'm more of, I would say I'm more of a, uh, a practitioner. Like if you

00:18:28.600 put something in front of me, like I'm going to figure out a way to make it happen. Yeah. But

00:18:32.260 as far as figuring out what that thing in front of me is going to be, probably not my strong suit.

00:18:37.520 Hmm. Well, there's obviously gifts in having that type of a personality profile too. Sure. Like

00:18:45.180 you surround yourself with people that compliment you. Maybe that can't do the same exact thing

00:18:49.700 that, and that's, you know, you're, you're doing the same exact thing from a, some different

00:18:53.700 path, let's say. Right. So, I mean, I see you renovating that old barn. Yeah. I mean,

00:18:59.640 which looks amazing. It does look pretty amazing. I'm not going to lie. I love shooting photos in

00:19:04.660 there. Oh, it's so cool. Yeah, that's true. I mean, when I, when I moved there, it didn't look

00:19:09.460 like that. The bones were good. You saw it. You knew what it looked like. When, when I worked in

00:19:14.060 that barn for the first time, I was like, this is the nicest barn I've ever been in. Not nice when

00:19:19.340 people would feel like nice. What do you mean nice? I mean, like this hand hewn. Yes. You

00:19:24.860 know, mortise and tenon joinery is all true and plumb and level. Yeah. It was just nice.

00:19:31.460 One of the things, I don't know if you know this, but Trish and I up in the attic of the

00:19:35.540 house found the old artwork for the popcorn factory. Oh yeah. So we, so it's like different

00:19:42.340 logos. And then we have a handwritten menu in the original signage or something they were

00:19:48.740 using in the store. So Trish just went and got that framed. Oh, you put it in the house

00:19:53.400 or in the barn? We're going to put it in the bathrooms in the barn. Oh, that's a great idea.

00:19:56.820 Because it's important to me to pay homage in a way to the history of that barn as, and

00:20:01.800 anybody who's been around for any amount of time knows that as the popcorn factory or

00:20:05.240 the popcorn house or whatever they call it. It's such a cool space. Yeah. So you, so one

00:20:10.860 of the things you were saying is when you were talking about, uh, North Carolina and purchasing

00:20:16.460 that facilities, you said you, you, you struggled a little bit with saying it's risky. I think

00:20:22.160 you acknowledge that there's a risk there, but your framing of risk seems to be different

00:20:26.180 than what most people's would. Yeah. I mean, it's, let me tell you the risk is this is our

00:20:32.760 first, it's not our first acquisition. It's our first major acquisition, you know, mergers

00:20:38.920 and acquisitions. If, if I guess if you're in business, you know, that term, right? Mergers

00:20:42.780 in acquisition, you can either merge with another company, you can acquire another company and

00:20:47.740 that's like the quickest way to grow with an already fastest, you know, we're a fast

00:20:52.960 growing company and we're, we're a fast growing company and there's gotta be a lot of due diligence

00:20:59.500 done in order to make sure you're making a good like fiscal decision. Right. Right. Okay.

00:21:04.780 Financially, how does this benefit us? And then, okay, where can we, where can we trim the fat

00:21:10.920 and take over, you know, management base? Where can we absorb some of the things like

00:21:15.780 our CFO can absorb the financial position? Let me ask you something on that. And then

00:21:19.560 I want, I want you to keep riffing on that. Do you feel like your, what will just use the

00:21:23.940 word dreamer type personality? Do you feel like that's ever gotten you into trouble when

00:21:29.620 it comes to these like financial and trim the fat and all the minutia of actually what

00:21:35.020 makes a successful business? Yeah. Yeah. Oh yeah. I'm looking at a, uh, a knitting plant

00:21:41.600 right now, 30 miles down the road from the factory that we're about to close on that we

00:21:46.420 haven't closed on. I'm talking about a denim mill in Louisiana. That's a startup that I've

00:21:52.480 already had two meetings in Boston about, and I'm flying out there in two weeks. That's already

00:21:56.700 had $20 million dumped into it that I think origin should own or be part of owning. So like,

00:22:03.300 I'm not even done with this deal and I'm looking beyond and I have to check myself.

00:22:10.300 And I usually do that by consulting with other people. You know, is this a good idea? Here's

00:22:16.640 what I'm thinking, because I believe in it so much. It's easy for me to sell, but to myself,

00:22:21.980 you acknowledge that about yourself. Yeah. Yeah. It's easy for me to sell to myself and it's easy

00:22:25.940 for me to sell to other people because I believe in it, but what am I not seeing? And it's the same

00:22:31.940 thing with this. This is our first major acquisition. What am I not seeing? And, you know,

00:22:38.140 I'm sure there are things I'm not seeing. The financial seems like it would work. It's going

00:22:42.260 to be accretive to our existing business. It gives us more capacity because it's not a hundred asses 0.99

00:22:46.800 and seats that can. So, you know, there's a, there's a management team leaving that has owned

00:22:54.780 the business for 50 years. And, you know, I've, I found out that one of the person, one of the

00:23:01.600 people may try to like poach some of our employees, even though we have a non-compete, you know, 0.98

00:23:06.780 shit like that. Yeah. You know, who knows what they've said to the vendors about us, you know, 0.98

00:23:12.140 as an organization about the new management coming in, like you can't control what people

00:23:16.940 say behind closed doors. So I've, I believe in our team. I believe in our mission and our vision.

00:23:25.300 And I believe that that's transferable and that our culture is transferable and that we'll find a

00:23:32.600 way to transfer that culture. So ultimately I believe in us. And if I believe in us, then I believe in the

00:23:38.520 next move. So that's how I look at it, you know, and of course one really, really solid person that

00:23:45.780 can spearhead the organization that has skin in the game. So I, I'll have a like origin owns this and

00:23:52.120 we'll have a, we'll have a 10% business partner in the organization. So he's got skin in the game.

00:23:57.500 He's got kids. I want to make sure he's got something he needs to, you know, really be living

00:24:02.780 for, which he does. His name's Jason. And, and that makes me comfortable and confident that he's

00:24:08.880 going to do the right thing, that he's going to go about running the business the right way.

00:24:12.180 You know, having, you know, I think he's got three kids, you know, and having grown up in that area,

00:24:16.860 he doesn't want, he wants to have a good name in the area. So there's, I think about a lot outside

00:24:21.380 of the financial side of stuff, you know, when doing something like this.

00:24:25.780 Well, and on people too, you know, I've noticed one of the, you've really been ramping up and I,

00:24:30.340 the only reason, the only reason I really know this is because every night that I show up to

00:24:34.080 jujitsu, there's like five new people. And I'm like, Oh, are you here visiting? They're like,

00:24:37.320 no, I work here. As of when? Oh, yesterday or people, people are coming in from everywhere.

00:24:42.820 I know you got Austin, Jackson, Georgia, Georgia came from Colorado.

00:24:48.900 Yeah. We've got Dennis. He's been training for five years. He's moving up from South Carolina on the

00:24:52.880 11th. We've got a bunch of people at nutrition, you know, that have moved up a bunch of women that 1.00

00:24:58.420 have had moved up. Some of them trained jujitsu. They're coming over from everywhere. I get

00:25:03.760 messages every day. Like people want to move to Maine. I'm like, no, you don't. You don't want to

00:25:07.380 move to Maine. Like it's, it's hard living. It's been easy the last couple of years, Ryan. I know

00:25:13.080 you haven't had much snowstorm. Has it been hard living? No, it's been easy, man. Knock on wood.

00:25:19.880 Yeah. Cause I know, I know it's been mild. Uh, and I like to bust all your guys' balls about how

00:25:24.780 weak you've made your czar and like, this is, this is hard. This is what you call hard. And you're 0.98

00:25:28.920 like, no, bro, just wait a second. When I was a kid, uh, you know, I, I didn't grow up with much

00:25:35.600 and, and my mom, we used to have a wood, a wood fired, a fireplace, a brick. It was like a Russian 0.99

00:25:42.380 fireplace, you know, heated up, take a while, take all day to heat up, but then it would, it put off

00:25:47.520 heat, you know, for the next 24 hours. If my brother and I didn't get the wood in, you know,

00:25:54.920 we used to cut it all by hand. It would get delivered. A lot of times it was green. And

00:25:58.260 if you've ever cut green, you know, so we've got to suck. So we used to have to cut, I don't know, 0.93

00:26:04.040 five or six cord stack, five or six cord, keep the wood stove, you know, the, the fireplace going.

00:26:09.560 And if we didn't, you know, my mom would do what probably a lot of single moms did. She would open 1.00

00:26:15.320 up the oven, the, the gas oven, and she turned the oven on and we'd heat the house through the oven. 0.99

00:26:20.340 Oh yeah. Yeah. Most people don't know about that. It was a little, it was a little harder living when,

00:26:25.600 you know, old houses that are on like a rock foundation, you know, that have minimal insulation

00:26:32.620 like that, you know, very cold, like they'll cool off. Like if the heat goes off, it's cold in 20

00:26:38.640 minutes. Oh, definitely. You know what I mean? Yeah. And it just cuts through everything. Oh yeah.

00:26:42.940 Even that this morning I woke up and I'm like, Oh dang, I got to put something on. It's a bit of

00:26:47.280 a chill. Got to put that origin heavy on. Yeah. I don't have one yet. What? Seriously? I'm dead

00:26:53.240 serious. I think I might have one in my truck. We'll have to track one down. I think I know a guy.

00:26:57.340 Yeah. I might know somebody. Yeah. I don't know. So when we moved to our place, we had this old

00:27:03.040 wood over oil boiler and I was talking with Lee who obviously you're, you, you know, really well.

00:27:09.800 And I was like, well, what does it take to like heat this place? And based on the system they had,

00:27:16.080 which we have upgraded. Oh yeah. Yeah. He said, well, they were, they were putting wood in here

00:27:22.040 every, every day to keep it warm. And I said, well, like how much would, and they said, well,

00:27:26.300 he's they're down here like three times a day, morning, lunch and dinner. I'm like, well,

00:27:31.420 I'm not doing that. You got kids for it. Yeah. And I'm like, I don't even know if I can get my kids

00:27:35.080 to do that. And I said, well, how much would like, like in a winter 17 cord of wood. That's

00:27:40.880 a lot of wood, man. Or no, no, excuse me. I think it was 20 cord. That's too much. And I still

00:27:45.060 have 17 in my basement. I have 17 cord of wood down there. Real quick. Yeah. Oh yeah. Oh, that was

00:27:51.700 the first thing we did. Oh yeah. Yeah. We got that oil boiler going and that's nice. That would

00:27:56.380 have been some more tricky living. Yeah. That would have been harder for sure. But there is a level

00:28:01.220 of appreciation that I have for the concept of what is it preparing for winter or dealing

00:28:08.260 with winter. Yeah. I actually like that. Yeah. I like that a lot. And I like winters here.

00:28:13.160 Think about if, think about if you're, you're very successful. You guys are very successful.

00:28:17.140 Think about if you had that big house and four kids and you had like a $20,000 a year income.

00:28:26.840 Oh, you're putting that wood in the fire. You're growing your own food. Yes. You're making sure

00:28:33.520 you harvest some big game and waterfowl and you're putting meat in the freezer and you're basically

00:28:39.000 paying for your bills, like your wood and electricity. And that's it. I mean, that's what

00:28:45.540 my neighbor does. I mean, he makes more than 20,000 a year, but they're homesteaders. Homesteaders.

00:28:50.760 Yeah. So they have, in fact, they just started their own meat store. Really? Yeah. It's awesome.

00:28:57.760 He's the guy that did most of the renovation on our barn. Yeah. He did an awesome job. Ben

00:29:01.540 Lowry. Yeah. He's amazing. But yeah, they're homesteaders. I mean, they're, they're at home.

00:29:05.280 Their kids are, I'll get up and I'll go drive down the road at, you know, five 30 or six and their kids

00:29:09.540 are out watering the cows and the goats. And I mean, that guy is the hardest working guy I know. And it

00:29:16.400 just gives me a glimpse into what it may have taken a hundred years ago. Oh yeah. And I don't

00:29:21.160 have that capacity. Now you compound that with like a few feet of snow. Yes. And then, then things

00:29:27.000 change a little bit. It becomes a little harder. Yeah, for sure. There's, there's definitely, uh,

00:29:32.500 an appreciation of it, but that's coming from a place of relative ease. Yeah. I can't even imagine,

00:29:40.200 you know, you're talking about this, but a hundred years ago. So our home was built in 1912,

00:29:44.440 I believe. So a little over a hundred years ago, I mean, it's a big house. And so, and I drive

00:29:50.920 around, there's big houses around here. Like why, do you know why they build them so big? Is it

00:29:55.460 because of the families? Big Catholic families, I think. Okay. Because to me, I'm like, this is super

00:29:59.320 inefficient for, for most of these families had seven, eight, nine, 10 kids. Yeah. Yeah. Like Joe,

00:30:06.200 my father-in-law, you know, big Catholic family, I think it's seven of them. Really? Yeah. Yeah. A lot of,

00:30:11.920 yeah. Yep. Yep. So it's funny. It's also interesting. I was, uh, when you were talking

00:30:17.940 about the vision and being able to share that and cast that with people. So Breckin, my oldest son

00:30:23.140 had his football game, his first football game a couple of nights ago. How'd he do? He did awesome.

00:30:27.980 He had a rough, they had a scrimmage before a week before it was rough. Yeah. And he had a bad time.

00:30:34.620 Well, he shrunk down a lot too. He doesn't have that weight behind him. That's right. And yeah. So

00:30:39.160 he, he had a hard time, but then this last game he did really, really well, but it was,

00:30:44.440 it was interesting. So we got done and we were driving home and in Lawrence, there's a huge

00:30:49.780 factory. Oh, you're at, you're at Fairfield. Fairfield. Is that right next to Lawrence?

00:30:53.900 No, no. Lawrence is the school in Fairfield. Got it. Okay. They're, they're savages.

00:30:57.560 Well, so they are like big kids. Yeah. Like these are big, hardy kids. They're milk kids. Their, 0.95

00:31:03.800 their parents will swear at your kids. That's that type of school. That's milk kids. 1.00

00:31:08.460 Mill town kids. Oh, mill. I thought you said milk, mill kids, mill, mill kids, mill town,

00:31:13.660 rough place. That's where Brian Littlefield grew up on the railroad tracks. Oh, that's,

00:31:16.920 we saw it right there. Yeah. We, we had the same in Utah. We just called them, you know,

00:31:21.300 farm, farm kids. Yeah. You know, it was the, it was the boy, like we'd go play Delta or,

00:31:26.340 um, or, or, uh, Millard and these are farm towns and they were slinging hay, moving pipe.

00:31:34.280 That's all they were doing all summer. And we'd go like, we'd get there like this call. These are

00:31:38.980 college kids. Got a full beard. That's right. That's right. Uh, but it, as we were driving by

00:31:45.260 this, this mill or this factory, I think it was actually my daughter. And she said, that's awesome.

00:31:51.080 Pete would love that place. That's exact verbatim. That's what she said without prompting. And I just

00:31:56.720 thought he's casting the vision so much so that my daughter's starting to see it.

00:32:00.420 I like it. I like it. Yeah. That's funny, actually, that she would recognize that.

00:32:06.860 Well, I think that goes back to what you were saying about having so many new people coming

00:32:12.140 on board too, is your ability to not only have vision and dream about these things,

00:32:18.600 but you've done an exceptional job casting that vision. And I think that's really important for a

00:32:23.600 man to be able to do is, is not just share, have his own thoughts, but be able to articulate them

00:32:29.120 in a way that you can rally people around you. Yeah, no, you're right. It's, uh,

00:32:35.000 it's just not that hard to do. I would say, as long as you like check your ego, right? I don't

00:32:40.460 think a lot of people may have problems checking their ego, you know? What do you, what do you mean?

00:32:45.760 What, how would ego get in the way of you casting your vision? Because casting your vision

00:32:49.860 means that you put yourself in a, in a learning situation. Like if you're going to cast a vision,

00:32:56.040 you're actually going to go to school, you know, you're going to learn, you got to learn how to

00:33:01.440 do the things you want to do or else you end up just being a dreamer. You know, I mean, that's

00:33:05.920 really the difference is, are you going to dream or are you going to do? And if you're going to do

00:33:10.520 and you haven't done, you've got to find folks who have done, you know, like I, I got to learn how

00:33:17.180 to run a chainsaw. Like I had to be taught how to run a chainsaw, had to be taught how to sharpen a

00:33:21.500 chainsaw, you know, like you got to learn those things. I had to be taught how to, how to swing

00:33:26.160 a mall to cut wood. You know, I, I had to be taught how to pull a truck out of the mud. You know,

00:33:32.680 a lot of people just, they want to tackle these things because they think they're the man, you

00:33:36.780 know, and they have the testicular fortitude just to do it because it's innate and they're born with

00:33:41.460 it. Jiu Jitsu humbles that part of you too, but, uh, but yeah, I mean, a, a, a dream that's

00:33:53.380 actionable ultimately is you're a student to be able to get there and continue being a student.

00:34:00.720 Cause if you want to continue climbing the rungs and hitting those different levels, you surrounding

00:34:06.140 yourself with people at each level that have been there and done that and can help guide you so you

00:34:11.960 don't fall off. Yeah. So I guess I just haven't felt like we're going to fall off because we have

00:34:17.820 so many really incredible folks around us guiding us. So you said casting a vision is like you said,

00:34:25.920 well, I don't know, it just kind of seems easy. And your ability to think about these big ideas

00:34:31.920 seems to come fairly natural. Like, but what do you struggle with? Like what, what are your holes,

00:34:37.380 whether it's professional or personal? Oh man, my holes are, I, I used to, I used to get really

00:34:47.000 frustrated that I didn't feel like people were working as hard as I was, you know, like that would

00:34:55.620 like, Oh, they're not a grinder. They're, they're not, they're not willing to, to show up early and

00:35:03.240 stay late. You know, and I actually learned something from JP to now he was saying, you know,

00:35:07.860 there are, there are three types of people in an organization. There are squatters, there are

00:35:12.800 renters and there are owners. You ever heard this one before? No. What are squatters? Well, squatters,

00:35:18.420 they're, they truly aren't fully bought in, right? They, they come in late and they want to leave a

00:35:24.500 little earlier. They ask to leave early. They show up after their lunch break, a couple, couple minutes

00:35:30.460 past the break, you know, and they're a squatter. They don't always have a great attitude. They're

00:35:35.860 not always bought in. They're not saying great things when they leave work. There's probably

00:35:40.300 some entitlement there. Totally, total entitlement. Oh, those people have it all. Those people are so

00:35:46.740 lucky, you know, yada, yada, yada. Squatters, renters, renters, they show up on time and

00:35:53.880 they leave on time. It might not work overtime, but they get the job done. You know, they, they keep

00:36:00.080 their mouth shut. They may notice some things that, you know, are happening and that they could be

00:36:05.620 working extra on, but they choose not to, you know, they're here for a job and owners, man,

00:36:12.380 they show up early and they stay late. They know where to cover and move. They see the holes and they

00:36:16.640 fill them. They build culture, you know, they're ready to go. They're bought in. And, you know,

00:36:22.140 and the idea is that you want to turn renters into owners. And so you, you focus on the owners,

00:36:29.220 not on the squatters. Cause if you focus on the squatters, then the renters see they're getting

00:36:34.700 the attention and they become squatters too. Cause misery loves company. If you focus on the owners,

00:36:40.520 well, now the renters want to become owners cause they see, they see the positivity and the attention

00:36:45.900 because honestly being positive, isn't as infectious as misery. It's, it's very easy

00:36:52.860 to, Oh man, Ryan, man. Oh shit, man. You're, you know, you, that dude took your arm home too much, 1.00

00:37:01.120 man. And you hyperextend your elbow. What a douche bag, man. That guy's such an asshole.

00:37:05.120 Not like, Hey man, you should have tapped early. Yeah. That's a little harder conversation to have. 1.00

00:37:09.760 You know, so misery loves company. Positivity is, it's not magnetic. And, um, to create a magnetic

00:37:18.320 culture takes years. And when you, when you're one-on-one, somebody is upset, you're going to

00:37:25.120 want to console them. But when you have someone who's upset and you have five people who are

00:37:30.480 positive, that person shuts up. They ain't nobody listening to their bullshit and, and whatever lies 0.99

00:37:37.980 they're spewing or whatever attitude they have, cause these people are happy to be here. So that 0.99

00:37:43.220 person either becomes a renter to become an owner or they leave or they disappear. Right. So we really

00:37:49.060 learned a lot about this during the whole coronavirus pivot, you know, and we ended up maintaining

00:37:55.740 everybody that wanted to stay employed, stayed employed. I think we lost two people. We, we definitely

00:38:02.440 had some issues. You know, we had a young kid who had just started jujitsu. Um, you probably rolled

00:38:09.860 with him Mo, you know, and, and he was dealing with some things and, and he committed suicide and he was

00:38:15.380 a young kid and he was, it was really hard, uh, hard on the team. We had another one, her, you know,

00:38:21.520 sister overdosed on drugs and passed. And of course we lost Lenny, you know, um, also, so it wasn't,

00:38:29.280 it wasn't easy. Uh, but like that team came together, like it was a wartime effort. I mean,

00:38:36.660 it was amazing to see work in seven days a week. And right when the whole, you know, the COVID thing

00:38:43.140 kind of hit and nobody really knew what was going on. We were the first ones to pivot and make face

00:38:48.520 coverings. And, you know, and, and it was incredible to see we had, we lost like two people,

00:38:54.860 you know, two squatters, everybody else still here. So I think that just is a result of like

00:39:02.500 building like a really, really good culture and building a culture of either renters or owners.

00:39:08.620 Is there a, is there ever a problem with having too many owners?

00:39:13.480 Hell no.

00:39:14.360 So explain that to me.

00:39:15.520 Too many egos.

00:39:16.160 Okay. Right. Okay. I'm glad you made the difference.

00:39:18.300 Yeah. Two owners, owners, they're, they're willing to win. They want to win. And winning

00:39:28.080 means you set your ego aside, you know, winning means that like on a football team, you've got

00:39:34.940 two kids who are great quarterbacks and usually the quarterback is the best athlete on the field,

00:39:39.560 which one is going to step up and say, Hey man, I'll play receiver or running back.

00:39:44.480 Cause they both want to be quarterback. So it takes a big person to say, listen,

00:39:49.980 I know, I know you're a sophomore and I'm a senior and I know you're just as good as I am at the QB

00:39:56.220 position. And instead of for me being on the sidelines, I think I'll jump at, I'll jump in at,

00:40:02.580 at receiver or I'll go on to the defense, you know, like to be able to willing to think that way,

00:40:07.460 not just to do it, not just to say it because it's the right thing to say and psychologically hope

00:40:13.960 that they're like, no man, you, you take, but actually to believe it. Yeah. Like not reverse 0.98

00:40:18.280 psychology, like straight up, straight up understanding, like there can be no egos if

00:40:22.880 we're going to win. There can't be. Is that a coachable trait or have you found that there's

00:40:28.060 just people that are that way? I mean, obviously there's people that are that way, but is that

00:40:32.400 coachable if, if you're going to, if you're willing to spend years doing it, it's not

00:40:41.400 coachable. If you think you can say it to somebody one time and expect them to get it. Like I

00:40:47.380 have a couple of folks that I'm seven years in on coaching them, coaching them and it's

00:40:53.040 little strides, you know, just it's little strides and lots of, lots of conversations,

00:41:00.840 lots of emotions and a lot of, a lot of, you know, crying. What do you, what do you see in

00:41:05.960 those people that you'd be willing to do that versus say, you know, this is a lost cause

00:41:10.260 because they show up early and they stay late. So they have that owner mentality, but maybe not

00:41:18.680 the skillset. Is that what you're saying? They even, they even have the skillset. They just don't

00:41:23.460 have the mindset, the mindset to be an owner. You know, they're, they are an owner, but they want to

00:41:31.140 be maybe a dictator and we don't want dictators, you know, dictators, they, they aren't liked and

00:41:38.840 loved and they lead by force versus just being a leader that people want to follow. Right. That is

00:41:44.720 a hard thing to change in some people, especially, especially dependent on that person's background

00:41:51.340 and where they've come from and their experiential knowledge and how they've gone through life. And

00:41:56.900 when you're trying to, when you're trying to turn an adult into that, man, that's, I've had, I've had,

00:42:01.800 I've had actually one of our best employees, our best show up early and stay late. One of our best

00:42:10.460 two is part of building the footwear. She finally said, I'm not going to change. I'm not willing to

00:42:18.320 change. And we had to have that conversation. It doesn't matter how good you are, how much you can

00:42:24.760 do and how much is in that head. Ultimately culture is the most important thing in this company

00:42:30.940 and we need to part ways. Wow. Sucks. Sucks bad. Cause you have a great employee, your renter.

00:42:37.880 Right. And so sucks. But, um, you see, you, the crazy thing is, is you can remove someone like that 0.99

00:42:46.280 and all of a sudden the team makes more and does better. And I've learned this a few times now over

00:42:54.680 the past decade, just like, Oh, we need more people, no more hands. You know, many, many hands

00:43:00.160 make light work. Well, the right hands make light work. Right. Cause you could be, if my little kids

00:43:06.480 come and say, Hey dad, can I help you build that thing? Right. This is a bad analogy, but it's like

00:43:11.440 help is a very subjective term in that case. I mean, all things being equal, if you had,

00:43:16.900 if you had 10 women and they were all the same skillset and, and seven of them were owners 1.00

00:43:27.900 and three of them were squatters, you remove the three, the seven makes more than the 10.

00:43:35.580 And I, I've, I've proved that time after time, after time, I actually got Andy to buy into that

00:43:40.680 this year in the CEO of our nutritional division. He saw this because we had some issues. We had some,

00:43:46.440 we had some squatters there and we actually removed two or three people and the team started

00:43:52.580 making more, they started covering and moving, you know, they just started, Hey, I see the hole

00:43:56.880 here. I'm going to go fill it. And they did it. They did it with like at a pace, you know,

00:44:02.320 and with like a singleness of purpose, like this needs to get done. I'm going to fill that void

00:44:07.080 instead of standing there saying, well, I just got to wait until it gets to me to do my job,

00:44:11.140 which is not the mindset you want, especially if you're going to be competitive with manufacturing.

00:44:15.880 For sure. America. For sure. So, and I just did a lot of talking.

00:44:20.880 No, it's good. I don't even know how we got on that tangent. I don't know. I'm, I'm listening.

00:44:24.400 Cause you know, I have people in our organization who are owners. I mean, and I haven't thought about

00:44:30.160 it in this framework, but they are, they're owners. You know, Chris, who runs our, uh, events,

00:44:35.500 like I don't need to micromanage him. Right. I need to let them know, like, here's what I'm looking

00:44:39.660 for. Here's what I want. Here's the experience I'm trying to create. What do you think? And he just

00:44:43.900 goes and runs with it and he has questions. He'll come to me and we'll hash it out.

00:44:48.700 Hey man, I got to step away from the conversation very, very quickly. Don't want to interrupt too

00:44:52.340 much, but I do want to tell you one thing and make an announcement. Uh, we are going to be

00:44:56.060 shutting it down. All right. This week, I'm going to be shutting down registration for our exclusive

00:45:00.540 brotherhood, the iron council, uh, for the next 30 to 60 days, because we're going to be heavily,

00:45:05.640 heavily focused on working with our existing members. I want to dedicate all my time and energy

00:45:10.340 and resources to our existing members, uh, and ramping up some, some lofty goals for,

00:45:15.520 uh, 2022. So if you've been on the fence about joining the iron council and you haven't yet pulled

00:45:21.320 the trigger, you really need to get signed up before Friday, because that's when we shut it down

00:45:25.620 for the month of November, uh, to get everything ready for our nearly 1000 members and how they're

00:45:32.100 going to crush 2022. Now I'm not going to bore you with all the details, but I will say that this

00:45:38.340 is the premier men's brotherhood out there because we don't focus on edifying a central figurehead

00:45:43.640 myself, like so many other men's movements do, but we focus on you, you, the man who wants to lead

00:45:51.520 himself, lead his family, lead his business and his community more effectively and better. So guys,

00:45:58.400 you have until Friday of this week, I really want to see you inside and you can get registered

00:46:04.320 at order a man.com slash iron council. Again, order a man.com slash iron council. You can do that

00:46:10.760 after the conversation, but make sure it's done before Friday. But for now, we'll get back to the

00:46:14.620 podcast with Pete. There is another thought though here too, because I think probably if we're going

00:46:21.040 on the same analogy that your, your squatters are going to be the highest maintenance. Yep. They're

00:46:26.800 going to suck all the resources all the time. Um, renters less so owners even less so, but also it 0.98

00:46:31.800 seems to me that with owners, like you need that they've got some maintenance too, in that you need

00:46:39.800 to, they need something. And, and if they don't get it, it seems to me that they're good enough

00:46:46.840 that they feel like, well, I'll just go out and I'm an owner. I've got the mentality. I just go start

00:46:51.220 my own business. So how do you keep those people within the organization and give them what they need

00:46:55.680 too? Yeah. That's a tricky question. First of all, I would say that if someone had the

00:47:02.240 drive to like go out and start their own business, like I would support them a hundred percent. Like

00:47:08.900 if one of our, if our best employees, like I want to go start my own business, I'd be like, cool.

00:47:13.140 As a matter of fact, some of our best employees will start their own business.

00:47:17.740 Let's take Ty Nichols, for instance, in the media department, you think Ty's going to be at

00:47:22.760 origin forever? I hope he is. Yeah. You would like that, you know? And I think he likes the idea

00:47:27.560 of that, but I think someday, you know, Ty's probably going to do his own thing. I think,

00:47:33.980 I don't know this. I'm open to the idea that that might happen. I'm not going to like hold him to

00:47:40.200 anything. I'm going to try to give him the best opportunity at origin. I'm going to give him,

00:47:45.400 you know, he's going to, and I'm not, I shouldn't say like, I'm going to give him,

00:47:48.800 there is a platform for him to get the best education in what he wants to do in life.

00:47:56.260 There's space that you've created for that.

00:47:57.980 Yes. It's wide open space. They're self-managing. They have a quarter million dollars in tools and

00:48:04.740 cameras in this and that.

00:48:06.780 And it's an awesome department.

00:48:08.280 And it's like, Hey guys, make stuff. Right. And whatever you need, I will provide it for you.

00:48:14.820 This is a, this is a, what do you call it? It's a, it's a creative, um,

00:48:20.660 there's a word for it. They do these things in like cities.

00:48:24.560 It's like a lab or something. Yes. Yes. Yes. Yes. This is an incubator. Uh, I don't,

00:48:29.900 do I expect Ty, you know, to be there forever? I don't expect him. I hope, I hope that'll happen.

00:48:35.960 I hope that when he's 35 and 40 years old and, you know, and we're a billion dollar company

00:48:41.820 and we are America's next big brand that he's an art director running the media department,

00:48:47.220 you know, like, and there's a hundred people working under me. That would be cool. But then

00:48:51.860 again, if he wants to go do his own thing, man, Hey Ty, whatever I can give you to help you do that,

00:48:56.880 let me know. Cool. Like you got to let people do the things they want to do in life.

00:49:02.580 We don't have a lot of them that would want to do their own thing because they are so bought into

00:49:08.920 what we're doing. And because we started building the culture with the first one, two, three, four,

00:49:15.880 five employees, and those same employees are still part of the company. And those five employees that

00:49:21.080 were doing all the grunt work are now leading the teams within the company. You know, that culture just

00:49:25.600 gets driven down, but it is a constant reminder and it's a, it's a drip. It's a, it's a stream,

00:49:31.120 you know, that you gotta constantly build culture. I'm, I'm just, that's hard.

00:49:36.940 It is hard. And like you said, it takes a long time. And, and what I'm getting is maybe more

00:49:42.860 selfish than anybody might be listening. Cause I, like, I have this, like, you know, Brandy,

00:49:47.020 she works with me and she's an owner. Yeah. She's an owner. She's an owner, a hundred percent. 0.99

00:49:51.640 And so she's just done a phenomenal job with booking guests and getting me lined out.

00:49:56.300 Yeah. You made me follow some like really important people. You got some, like you got Shapiro,

00:50:01.120 and then before him you had Crenshaw. Like we're getting some heavy hitters.

00:50:05.620 Then you get this red Nick from Maine. Yeah. This is, it's, you're going to follow it up. 0.99

00:50:10.880 Just great. Just great. Um, so she's been doing a great job and, and I told her the other day and I,

00:50:16.460 you know, I said, look, my, my goal is to have you be here more, like to have you do more here.

00:50:22.240 And I know she wants to start doing some of her own thing. And so, and I'm like, ah, selfishly,

00:50:26.840 I want to have you do more here, but unselfishly, I want to help you start your own business so you

00:50:31.740 can do this for other people. All you can, all you can do is cast your vision and make sure you're,

00:50:39.640 you're making a really good offer. And it might be more than you want to pay.

00:50:43.640 If they say no, it means it has nothing to do with the offer or your vision. It has to do with

00:50:50.600 their vision in, in the value they place on themselves or the risk they want to take or

00:50:56.380 the direction they want to go. Sure. I had the same thing recently with a guy, Roland, who

00:51:01.140 he's helped us build a footwear division. And I've known him for, I think four years now. And

00:51:07.320 he's been talking about coming over to origin for a long time. I made him an offer that he couldn't

00:51:13.640 refuse. Like you don't refuse this offer. And he wanted to do it so badly. I mean,

00:51:24.040 he literally called my wife and he was upset on the phone. Like you could hear it on the phone

00:51:29.580 and he had to decline the offer. It's not, it's not like your vision or my vision or Amanda's

00:51:37.980 vision. It's not the monetary side. It's just that people are on certain paths in life and certain

00:51:43.600 times, you know, they're younger. They know they have more runway. They're older. They want to have

00:51:48.540 more security, their wives and kids and the things they want to do in life have influence over those 0.82

00:51:54.080 things. And, you know, and you can't get upset at what somebody wants to do or somebody wants to try.

00:52:00.660 And I think, I think that actually is like a learned something I've learned over the years.

00:52:09.020 Cause I, I would, I would get upset if somebody that was really valuable would want to leave.

00:52:14.180 Totally. Of course.

00:52:14.980 It would, it would like piss me off.

00:52:16.560 Is that an ego thing?

00:52:17.900 It's not, it's not ego. It's selfishness. And we're all selfish in some way. I selfishly

00:52:27.120 want that person to stay with me. That doesn't have anything to do with ego. It's just,

00:52:34.540 I want them to be part of my thing. I want them to be part of my gang. I don't want them to start

00:52:40.220 their own gang. You know, it's, it's, it's tribal. It's a tribal mindset. And honestly, it's why we,

00:52:47.320 you know, we have the issues we do in the world. You know, we're tribal. We, you know,

00:52:51.400 we believe in America. We believe in the American dream. We're willing to fight and die for that.

00:52:57.500 We're willing to go to all ends to make sure that our kids are taken care of, you know, to make sure

00:53:04.180 that our, our families have the resources to, to flourish and the opportunities to grow in and do

00:53:11.840 things in the world. And we want to protect that. Well, that's, that's a little bit selfish,

00:53:17.840 but in order to build what we're building as a country or a community or as a company, you need

00:53:25.640 that. So separating that away from somebody who's your friend and or employee and or coworker,

00:53:33.720 when they come to you and say they want to do something else, you're just, you gotta,

00:53:38.000 you gotta see the difference between those two things. Yeah. It's really, really, really freaking

00:53:43.440 hard to do. Really hard to do. And it's very easy to go and say to the other person, they're not all in,

00:53:49.340 they're an asshole. Right. You know, they're greedy, you know, not the case that you're selfish. 1.00

00:53:54.920 Yeah. So, well, I remember when I would have people leave, so we've got our iron council,

00:54:00.680 that's our, our brotherhood, our excuse. Sure. Yeah. Early on, I'd have people leave and I would

00:54:05.700 take it personal. Oh, a hundred percent. Like, like not like, Oh, I'm not going to make your $67 a

00:54:12.360 month. That wasn't it. It was like, how insulting, like you're going to leave, you're going to insult

00:54:18.260 me and all that I've done for you. And it's like, okay, hold up. You have no idea what that person's

00:54:24.440 going through. Exactly. You don't know what they're, you don't know where they are in their

00:54:27.500 life. You don't know where they were there on their mind. You don't know their background. You

00:54:31.160 don't know where they've come from, you know, and people, and honestly, that's just, it's, it's,

00:54:37.700 it's having empathy. Yeah. Well, there's a weird, I think there's a weird, maybe a weird

00:54:43.500 dichotomy a little bit in that, well, the word is you have to actually care about people.

00:54:48.380 Yeah. You got to give a shit like, like Ty, that's a great example or Brandy in my case, 0.99

00:54:53.340 like you got to care more about them than you do in your own selfish pursuits, but also your 1.00

00:55:01.880 own pursuits are important. And that's the dichotomy. The mission is important. It is because

00:55:06.420 if you, if you do care about them only when it's good for you, that's not really care.

00:55:14.660 That's not really caring. Yeah. Yeah. That's a, that's a, that's a tough one to carve up.

00:55:19.700 You know, that I didn't get that till my late thirties, early forties.

00:55:24.800 What, what was the pivot, the pivot moment or was there, was there an experience you had

00:55:29.460 or a little wake up or light bulb moment, or did you just gradually learn these things?

00:55:33.520 It's a level of maturity for sure.

00:55:35.420 You know, it's, it's the understanding that you are not in control, not in control.

00:55:46.880 I'm not in control, man. None of us are. So I, I believe there's a higher power in control and,

00:55:55.160 and that's it. I ain't in control. So I will do the things that I'm passionate about and that I feel

00:56:03.800 right. And you don't follow the pathways that lead to victory ultimately. And people are going

00:56:12.180 to come and go and you should try to maintain relationships and keep the bridges built because

00:56:19.520 you don't know 10 years down the road, 20 years down the road, if you're going to come across that

00:56:24.840 person again, I could be working for Ty. Right. Yeah. In 10 or 20 years, I might be working for him.

00:56:33.660 I don't know. This whole thing comes crashing down. Like I'll be looking for a job. So keep those

00:56:41.360 relationships. You don't ever, don't ever be so high and mighty that you strut around with your nose up.

00:56:48.100 I just, I'll just never be one of those people ever. I, I just have faith that if you just do the

00:56:55.480 right thing, like things are going to work out. Emotional intelligence. That's the word I was

00:56:59.840 looking for. Okay. Got it. See, I knew we'd come to it. Holy cow. Having the emotional intelligence,

00:57:06.520 having the emotional intelligence that's learned. That is not something anyone's born with.

00:57:12.140 No, because we're greedy and we're selfish. And well, I've, I've talked about it as the natural

00:57:17.740 man. We're lazy. We want the results without the effort. We want the shortcut. All of us. There's

00:57:22.700 a, there isn't a single person on the planet who doesn't want that. Yeah. It's a hundred percent.

00:57:26.880 So you got to rebel against that guy. You do. And that's hard. And you, and you got to have the

00:57:31.340 emotional intelligence to recognize when you're, when you're either the victim or, or playing the part, 0.78

00:57:40.320 you know, of that lazy man. Well, I think it's also hard because we look at things on such a

00:57:48.140 short-term level that losing a tie, for example, is going to hurt in the short term. It's going to

00:57:56.100 hurt, you know, but over the long haul, it's going to be, it might be good for him. It might be good

00:58:01.040 for you. Like there's things that we can't see that will happen over 10 years, but that requires

00:58:05.180 that long-term thinking. Yep. Yep. Exactly. And I just, I just firmly believe that there is so much

00:58:11.920 talent in the world. Like there are, there are, I've got a hundred people ready to move to Maine.

00:58:18.280 And if we were just a small company that the public didn't know about, there's talent all around you,

00:58:26.160 you know, and finding that talent, you know, it's a job sometimes, but there's always somebody

00:58:31.640 willing to do what the neck, what the person wasn't willing to do. You know, there's always

00:58:37.020 somebody willing to work harder. You know, we talk about this growing up in sports. Oh,

00:58:41.320 there's somebody working harder than you. There's somebody shooting more foul shots in you. You know,

00:58:46.280 there's somebody, there's somebody lifting more days than you. There's somebody going harder than

00:58:51.120 you. There's somebody that wants it more than you. There is, there is, there's always somebody that

00:58:55.880 wants it more than you. And there's a beginning, a middle and an end to everything. And you've heard

00:59:01.540 me say this before, like, I want to stretch that middle. I want to stretch that middle for as long

00:59:06.340 as I can and generational if possible. And, and that takes again, emotional intelligence,

00:59:15.740 a lot of reflection, you know, separating your ego, trying to be unselfish as much as possible.

00:59:22.760 Of course it's built in sometimes, but recognizing, you know, there's, there's more to come and

00:59:30.020 there's more to do and there's more people to get involved and, you know, that's life. So

00:59:35.960 try to live it with, I don't know, try to live it like it's your last day, you know, 0.99

00:59:45.140 like get up in the morning with a fire under your ass. Like I, I live every day, like we're a startup, 0.99

00:59:52.000 like, I don't have anything. So this is funny. So I get up in the morning and I don't like to check

00:59:59.420 my phone immediately, but let's be honest. I quite often check my phone, right? So I get up,

01:00:04.200 I check my phone. I see Pete on Instagram and I pull up his stories. I'm like, Oh shit. He's been

01:00:10.560 up for three hours. Not always. I know. But every time I see it, I'm like, he posted the story of him

01:00:17.740 driving, you know, into the, into the plan or whatever, two hours ago, I'm just getting out of

01:00:22.720 bed. Yeah. Well, you know what? That's so that's okay. I had shit to do, you know, but like, man,

01:00:28.440 if, if I could sleep till six 30, I would, you know, or seven o'clock. I mean, I brought my hand 0.99

01:00:33.940 though. Yeah. I mean, I could, right. You know, I mean, I, so why don't you, I'll tell you what,

01:00:38.540 I'll tell you what this week, Monday, I put my back out Monday. I had my daughter to bring to school.

01:00:45.940 She woke me up at seven 15. Cause I don't wake up to an alarm clock. Oh, you don't know. Never,

01:00:52.720 ever, ever do I wake up to an alarm clock. My body gets up and it's almost like the brain switches on

01:00:59.020 the body and I get up. Right. So seven 15 dad, what are you doing? Holy shit, Chloe. I'm sorry.

01:01:06.460 I get up. Boom. Out the door. I got to bring her to school, you know, Tuesday. Yeah. I got up at,

01:01:11.860 you know, six 30, you know, that's when I woke up. My wife was the first one out the door. I hung out

01:01:16.840 waiting for my daughter to bring her to school Wednesday, Wednesday. I got shit to do, you know? 0.99

01:01:21.020 Yeah. I'm up at four. I'm out the door Thursday, you know, up at four 30 out the door Friday up at 0.99

01:01:26.300 five o'clock out the door. But that's because I had a sense of urgency to get a project done.

01:01:33.540 Like I got to get this project done. There isn't anybody else that can do it. I don't have anyone

01:01:38.080 I can lean on to do it. And I've got a whole team of people waiting for me to get it done along with

01:01:44.340 a contract that's very expensive waiting for me to get it done. So guess what? It's on me. My ass is

01:01:50.200 getting up. I didn't set an alarm. I just got up cause I knew it had to get done. Just like a 0.99

01:01:55.400 farmer would have to go milk the cows. Right. I mean, you want to talk about someone who gets up

01:01:59.340 early, like those kids who get up to milk the cows before they go to school, like every day, 0.97

01:02:07.960 seven days a week through the winter, man, those kids are savages. Like, well, and they're going to, 0.63

01:02:15.680 I mean, that translates over into life because they're like, Oh, this is hard. No, this isn't

01:02:21.180 hard relative to what dad made me do when I was 10 years old. Yeah. I mean, let's be honest. I got a

01:02:26.620 pretty, like at this point, like I got a pretty not easy life, but I'm comfortable, you know? And,

01:02:33.640 and I, I sick in a sick way, want to make myself uncomfortable. So I'll, yeah, I'll, I'll freaking

01:02:40.600 invest in a factory and I'll spend all the capital I have to the last dime to make that happen.

01:02:46.580 Maybe to get a little uncomfortable again, but. Is it, is it that deliberate of, of like, well,

01:02:52.080 I'm doing this so I can stay outside of my comfort zone? No, no, it's not that deliberate. I think

01:02:56.360 that's like my wife would say, and she's known me since we were 16. Cause you're just built like

01:03:02.880 that Pete. Like what? Uh, just my, I find comfort in being uncomfortable because, uh, now I have a

01:03:13.560 challenge and a mission. I was talking to Kip about this. I hope he doesn't mind me sharing.

01:03:19.780 He's coming back from a hunt, 18 days in the woods. He goes, I finally figured it out.

01:03:24.980 And I was like, well, we'll be in the woods. He's like, yeah,

01:03:27.840 because it's the unknown, the uncertainty of it, the uncertainty of it. It's exciting is what

01:03:37.560 you're saying. Super exciting. You know, I mean, there, and there's a guy that has everything in

01:03:41.260 the world, right? Everything in the world. It's the unknown. It's the uncertainty. You know, I mean,

01:03:48.020 you could wake up and a grizzly bear could be eating you. I mean, from him, he's psycho. He's crazy. 0.99

01:03:53.340 He's, he's next level. You know, for me, it's that uncertainty of man, is this North Carolina 0.97

01:04:00.220 thing going to work out? I know I just put myself in a position that I need to be down there at least

01:04:06.600 for a week or two a month. I'm going to get my ass from Maine to North Carolina. And that's exciting. 0.99

01:04:13.980 I love that shit. You know what we're, what we're about to build. It's exciting. You know, 1.00

01:04:19.760 these things I have in my head, can we realize them? Can we manifest them? Are we going to be

01:04:24.040 able to do it? You know, and you could have a bunch of money in your bank account and, and cool,

01:04:31.140 good on you. But when you're out spending energy and mental capacity doing something,

01:04:40.660 bro, that's just, I can appreciate that. I can appreciate that. So I do too. I, you know,

01:04:46.940 the phrase that's come to mind in the past for me is let's find out.

01:04:51.160 Let's find out. What's the worst that could happen? You live in a teepee. You're not dead.

01:04:56.460 No, it's not even going to be that bad. Yeah. You're not going to live in a teepee. You know,

01:05:00.400 you got friends. I got friends. Like you, you have, you have a network. Like if things go South,

01:05:07.340 whatever, fine, but let's find out if you actually can. Exactly. And I think that's reason enough to do it

01:05:13.260 actually. So a lot of people are like, well, you know, I want to do this thing and I want to

01:05:16.240 try this or get into that or start this business, but I don't know. Yeah, you're right. You don't,

01:05:21.160 how could you, you'll go get, you'll get a loan for $75,000 to buy a new truck to strut around town,

01:05:26.800 but you won't take out 75 grand and invest in yourself. Good point. You want to forge knives

01:05:31.560 or axes or start a leather, leather bag company or a hat company or a plumbing company or a fabrication

01:05:39.620 company? You want to build trailers? Like do it. What's stopping you? 75 grand gets you a long way.

01:05:45.620 Go buy a $2,500 truck to have the tools and the mobility to do the things you want to do.

01:05:53.800 People even switching jobs, same thing. Oh, I don't know. I, you know, I have this job. It's so good.

01:05:58.880 I make so much, you know, I make this money. My family's taken care of, you know, you, you put

01:06:03.480 these external pressures on yourself and by no means am I saying you should tell your wife you're

01:06:09.620 going to be making a change and just do it without, you know, her blessing or if it's a woman without 1.00

01:06:17.300 his blessing, but, um, but people don't invest in themselves enough. They don't take chances on

01:06:25.740 themselves enough. Even if it's just a slight career, career change or slight career shift

01:06:31.840 to something you've always wanted to try. And you're not sure if you're going to be good at it.

01:06:37.580 You know, I think folks are scared. Well, what if I'm not good at it? And if I, if I'm not good at it

01:06:44.180 and I have to go back to what I was doing, then I failed. And I just, I don't think that's true.

01:06:50.000 I don't think if you try something and you're not good at it, you failed. I think you've learned

01:06:55.680 there's a different, you've learned. Okay. Well, that's, that's not something that I want to do.

01:07:01.280 And just cause you got to go back to what you're doing doesn't, doesn't mean you failed. It means

01:07:05.000 you've learned and now you're doing something you know how to do. So you can think about the next

01:07:08.640 thing. Yeah. But I paint failure different and, and, and I paint it different. Like I actually,

01:07:13.920 if that happens, I think actually, yes, you did fail, but I say it like that because

01:07:19.180 it's really important. We change the way we think about failure.

01:07:24.420 Everybody thinks it's final. Yeah. That's what I mean. It's not final.

01:07:28.380 We're on the same page of the way of what we're saying, but I'm, I'm not afraid of failure. Like

01:07:34.060 I'm not afraid to say I failed. I'm not afraid to say I fell short. I don't need to say, or

01:07:38.200 come up with an acronym. It's like, yeah, I failed in that. And so like, I'm going to learn

01:07:43.800 something new from it. You know, you know what I, what I feel when I hear failure is

01:07:48.200 I got a lot of F's in school. I failed, I failed a lot of classes and people took that as I would

01:07:59.300 be the most, the, the, the most likely to fail, the least likely to succeed. Cause I, cause I failed

01:08:06.460 that, you know, some, some B's, A's in art, C's, F's in foreign languages, F's in everything else.

01:08:15.840 Okay. I didn't, I got in college cause I was, I was a big kid who was athletic who could play

01:08:21.020 football. And I think for me, when I hear like fail, like you get an F you fail. It means like

01:08:29.420 you're not worthy to move forward in life. You're going to be a bum. And so that's why I use like, 0.99

01:08:36.980 it's a transition. It's, it's an opportunity to learn about who you are and transition to

01:08:42.620 something else. If, if, if you lose 150, if you lose 500 grand, which we did last year because of

01:08:50.120 maybe some not great planning, believing, believing something could happen that actually

01:08:55.940 couldn't happen. Do I look at it as failure? I look at it as an opportunity cost, tuition payment,

01:09:02.480 a tuition payment as an opportunity cause, but I didn't fail the company. I just didn't make a

01:09:09.600 great decision. Well, and I also think there's a difference between failing at something and being

01:09:15.660 a failure, right? Just because you failed in this little compartmentalized facet of business or life

01:09:22.540 or schooling, it doesn't mean you are a failure. Like that's attaching unnecessary and too much

01:09:29.520 significance to a minor setback. Yeah. And I think that it's easily interpreted that,

01:09:35.060 oh, you failed at that. That also, oh, you're a failure. Yeah. Or a loser. You're a loser. 0.99

01:09:39.960 This is not meant to be worthy. Yeah. This is not, yeah. I don't, I don't like that. I don't like 1.00

01:09:45.760 that at all. I re I rarely use the word fail because my, my experiential knowledge, I have removed it

01:09:56.560 from my vocabulary. Like I would never say to my kids, oh, you failed at that. It's okay. I would say,

01:10:02.920 hey, listen, you paid the price, man. You know, hey, Chloe, you paid the price. Like she's on a, 0.97

01:10:09.740 she's on a travel lacrosse team and she, she wanted to get on the A team. And I think she's 0.77

01:10:16.320 on the B team. So she doesn't get to go to Texas, which is where this big tournament is just around

01:10:21.880 New England. And I said, Hey, when did you pick up your stick between the first tryout and the second

01:10:30.020 tryout? Well, I didn't. Well, so you, you basically bet on the fact that you would practice hard up for

01:10:38.500 the first tryout and you did phenomenal. And then the second tryout, you didn't do so good. And even

01:10:43.540 though the third tryout, you did great. You didn't get on the team you wanted, right? I'd never say,

01:10:49.660 well, you failed at it and you're going to have to figure it out and move on. I'd never say that to

01:10:53.900 my kid. I would say, Hey, well, that's on you. That's on you. So what are you going to do now to

01:11:01.640 change that? You're going to number one, work to be the best player on that team. So they feel like

01:11:06.760 they made a mistake, you know, and, and number two, it's a good learning experience. So, you know,

01:11:11.660 that there are kids that are working harder. There are kids that are working harder than you.

01:11:16.440 And if you really want to play division one lacrosse, you're going to have to find a way to

01:11:21.200 get it done. So instead of her, like being like, screw this every day, she's been in the yard for

01:11:28.820 30 minutes playing wall ball. She picks up her stick and she plays wall ball 30 minutes. I called

01:11:33.360 you yesterday. Hey, you want to go eat dinner with me? Um, I got 20 minutes left, dad, come pick me up in

01:11:39.820 20. All right, cool. So I think, I think if you, if the way that you would teach a kid,

01:11:46.080 you know, cause we're all, we are all kid like in, in Nate, in our minds, you know, we're,

01:11:52.780 we still have the same struggles kids have. And if you tell your kid, you're going to, oh,

01:11:58.900 you're, you failed at that move on. And you tell yourself, oh, you failed at that move on.

01:12:04.820 It's like a strike. Yeah. A strike against your, your future, you know, growth and opportunity.

01:12:13.720 So it's just psychological more than anything, even though it's just a word for me, it's,

01:12:19.180 it's more of a psychological, like how are you going to get the best out of a kid or a teammate

01:12:25.360 or an employee or a partner in that same way as how you're going to get the best out of you.

01:12:31.620 So have that same conversation with yourself. I think what we do is we put too much weight on

01:12:38.560 past performance and I'm not saying we shouldn't look at it. We certainly should. But what I think

01:12:43.020 a lot of people will do is they'll, they'll say, well, I did this one thing and I didn't do it good.

01:12:46.380 And so I'm a loser for the rest of my life and it's over. Right. Or, or alternatively,

01:12:50.380 they did one thing really well and they're like, I'm awesome. I'm amazing. I'm, I'm, you know,

01:12:56.820 invincible. And then they just ride the coattails of some performance they had five years ago.

01:13:01.760 Exactly. Yeah. No growth. You could think about even with our, so take our podcast,

01:13:06.880 very successful podcast by all objective measures. Well, this wasn't my first podcast either. I had

01:13:12.620 another, I had another podcast and it was called wealth anatomy and I was helping financial

01:13:16.800 professionals with their money. Do you, do you think you failed at that?

01:13:19.620 Uh, no, because I voluntarily quit or pivoted, I should say. Okay. You pivoted. Right. I could

01:13:29.640 have kept going with it, but I pivoted. I'm like, okay, well, I don't actually enjoy this conversation.

01:13:35.840 So I want to do something different. You learned about yourself for sure. You learned about what

01:13:39.280 you like talking about. I learned that I enjoyed podcasting, love podcasting. And I learned how to

01:13:44.400 cut my teeth in the podcasting world and then made a pivot. And from day one was like off to the

01:13:49.800 races. We're learning about who we are as a company. We're learning. We're still learning.

01:13:54.040 We're a decade in. And I'd say we, we know who we are at our roots, but we're going from, you know,

01:14:01.460 let's say a adolescence, you know, let's say we're becoming a teenager. We're not, we're not even our

01:14:07.360 twenties yet. You know, we're like 13 as a company. We're still figuring out who we are. We may end up

01:14:14.100 being the world's biggest hunting brand. We may end up being the world's biggest workwear brand.

01:14:21.280 Like, like there are, there are, there are, we, we may be an incredibly big women's brand,

01:14:27.700 you know what I mean? We're because we're actually entering all those categories,

01:14:31.120 you know? And, and I know that like women's workout gear and women's jeans and women's boots, 1.00

01:14:37.000 men's men's workwear pants and jackets and, and hunting gear. Like those are all areas that

01:14:43.680 we're allowed to go in, but we may find our true identity in, in one of them. You know,

01:14:51.260 it's like as a kid where you're, you know, and, and, and people would say you shouldn't build a

01:14:56.820 brand that way. You know, you should have a clear vision of who you are. You know what my clear vision

01:15:02.140 of who we are is we are the greatest brand in America since LL Bean. We're the greatest,

01:15:10.380 we're the greatest brand in a hundred years. I actually said to the guys in the media,

01:15:15.420 a little side thing yesterday, we are the most savage company ever. If we were to get into a

01:15:24.140 fight with another company, we would kill everybody. Starting with the six black belts. Like if we were 1.00

01:15:31.640 like a hand, hand, hand, hand combat, like what is the, who is the most dangerous, like corporate

01:15:37.000 in the world? We'll take the cake. But, um, but on the product roadmap, we have these,

01:15:44.020 these things we want to do and we can project out how much, you know, we want to move product,

01:15:49.100 but the mindset of our consumer, it's not just Ryan, you know, it's not, it's not just Jocko

01:15:59.860 or just Pete Roberts, you know, it's actually the mindset of, of what origin is like reshoring our

01:16:08.660 jobs, reshoring our machinery, you know, rebuilding our communities, resurrecting the workforce,

01:16:15.180 saving the knowledge, making something with our hands. That's heirloom quality. That'll last forever.

01:16:23.140 That's not just for you, for me or for Jocko, for anybody else that's for everybody. And the market

01:16:29.820 size and what we're able to inject for innovation into the things we build will determine how, how

01:16:36.060 that thing grows. So, and we're still learning about that, you know, and, and, and that's okay.

01:16:42.620 And we're going to make some major tuition payments, major tuition payments over the next 10

01:16:49.800 years. I'm sure of it. I welcome it. And, and that's, that's a great thing too, is not only is

01:16:54.860 it okay that it happens, it's, it's a good thing that it, what it does is it allows you to experiment

01:17:01.620 without any constraints. Exactly. Like we put a lot of constraints on ourselves. Like I can't do that.

01:17:07.780 I shouldn't do this. I'm not good at that. I'm not good at this. Okay. What if you stopped saying

01:17:12.120 that? And instead you gave yourself permission to explore some avenues. Yeah. Some you're going to

01:17:16.380 like, and you keep going down and others you're like, nah, I'm going to shut that one off. I'm not,

01:17:20.340 I don't like that. Yeah. Yeah, absolutely. I, I, uh, I think that that creative process is

01:17:28.280 it's so much damn fun. Like for me, it's so much fun. I've had the, I've had to hire people

01:17:36.220 to handle that for me. Like they're the conduit to getting it done. I'm not doing it anymore.

01:17:44.840 Like with my hands, I'm kind of more like, Hey, let's do this. And then they do it so I can focus

01:17:50.920 on bigger picture stuff. But is that a rewarding pivot for you? That's a, that's a really, really

01:17:57.980 good question. Cause I've thought about that myself. We just brought on a full-time designer.

01:18:03.560 So I'm out of a job there. Yep. Which is your background. Yep. Right. I'm a designer. Uh,

01:18:08.480 we brought on a full-time, uh, product development person, which we're setting up a whole, uh, research

01:18:15.320 and development lab for that can sew just as good as I, you know, that can develop just as good as I.

01:18:20.700 So I've, I've replaced myself with that whole side of the thing. I was actually yesterday,

01:18:25.620 I was driving around trying to find out where I could help. And at the end of the day, I had zero

01:18:33.080 impact, zero on the success of the, the, the company that day. And when I was talking with

01:18:41.100 Brian Littlefield and he's making a bar and I was like filming the bar and I ate a piece and then I

01:18:46.800 shut the camera off. It was on Instagram. And I was like, I sat down and the three of them were

01:18:51.940 looking at me and I'm like, what's up? I'm like, Oh, you know, we're just working on this bar. And I

01:18:56.980 was like, well, this is my last stop. I've been everywhere trying to help. I did help somebody

01:19:03.400 move a box, but I'm not needed anymore. It's like on a, did you see dumb and dumb on dumb and 0.99

01:19:09.400 dumb or he's like, big gulps, huh? Yeah. All right. Well, see you later. So I hung out for a 1.00

01:19:16.440 while and I was just like, okay, this is what I was supposed to do. I was supposed to work myself

01:19:20.780 out of the job, you know, because if you're not promote, if you're, if you're not replaceable,

01:19:25.540 you're not promotable. So I did work myself out of a job, you know, come.

01:19:29.400 Hold on, hold on. I want to, I want to talk about if you're not replaceable, you're not

01:19:33.980 promotable. That's right. Meaning you are constantly trying to replace yourself, train

01:19:38.760 people underneath you, et cetera, et cetera, all the time, or just get people that are better than me.

01:19:43.720 You know, I, I want, I want like star quarterbacks that are more athletic and can throw the ball

01:19:49.640 further. Like I do because the, the vision and the mission in this thing, it's bigger than me.

01:19:58.380 It transcends me, you know, it does. And I've recognized that long time ago. So I'm always

01:20:05.300 trying to find people that are better. And I literally have worked myself out of a job

01:20:11.080 here in Maine. I have a new job in North Carolina, but we even hired a, uh, uh, it's a production and

01:20:20.060 process manager. He used to work at Boeing. He's moving up on the 11th. He's been training

01:20:24.640 jujitsu for five years. Nice. My wife is working herself out of a job too. So, you know, like being

01:20:31.140 to answer your question, what do you like enjoy more? How do you feel about, you know, not being

01:20:38.180 able to design? Do you like what you're doing now more? I would say that I wouldn't trade what,

01:20:47.920 where I am right now in life or anything like, like I wouldn't trade it. I, I love building. I love

01:20:56.100 the unknown. I don't, I just love the unknown. Like, like Kip was talking about with hunting elk.

01:21:03.320 I don't know what comes next. I don't know how fast it comes. I don't know who it comes with.

01:21:09.720 And, and I really don't know entirely how I just know when I sit down in the airport

01:21:16.980 in three years, I'm going to be watching people walk by me with origin jeans on.

01:21:22.220 I just know that. And not have any clue who you are. That's right. Yeah. Which is kind of cool,

01:21:26.680 actually. That's cool. Yeah. So, uh, so yeah, I love, I love where I am. I wouldn't go back to sit

01:21:32.600 in front of a computer designing stuff all day long, even though that is my passion. You know,

01:21:36.940 it's just the progression. It's fun. It's enjoyable. I feel like I'm living in a dream

01:21:43.420 sometimes. That it's not real or you don't deserve it or what? That it actually like happened.

01:21:53.940 Like the, the fact that in 2012, we literally were cutting down trees in my, my backyard,

01:22:03.440 you know, like literally that's what we're doing and sitting on a compact or vibrating sand. So we

01:22:11.200 could pour the concrete and getting timber sawn out to build this, this little factory, you know,

01:22:17.720 and landing old cast iron machines, sewing machines and a loom and, and casting this vision

01:22:25.520 that long ago. And now being here where I thought back then in 10 years, I didn't think we would be

01:22:34.220 this far. I, I, I know where we want to go, you know, and it's like a, it's like a, the pursuit of a

01:22:41.120 lifetime. You know, when you think about the pursuit, I'm talking 40 years, you know, to get where I

01:22:47.640 thought maybe we'd get in 40 years in eight years. Like that's pretty, pretty damn cool.

01:22:53.880 Yeah, man. And so even though like I'm casting the vision for the next 10, you know, it might come

01:22:58.940 quicker than that. It might come in two, might come in three, might come in one. We're having

01:23:04.040 some conversations where it might come in one. No, I've heard some of, I imagine some of your

01:23:08.680 conversations. Yeah. You're privy to the inside, inside of information. Yeah. You'll be careful of

01:23:14.600 that. Yeah. I guess you're not public. No, we're not public and not planning on it. So, um,

01:23:20.180 so yeah, man, it's, it's a, it's a good time. I constantly think about like, like when my wife

01:23:27.540 and kids head out, like, and I'm sure every, every dad does this. Like I always, I always say a prayer

01:23:32.760 every time my, my kids and wife walk out the door, every time they walk out the door, you know, like

01:23:37.420 the only thing that could stop or like take this down is if something happened to my

01:23:44.380 family. And I mean like, that's it. Sure. That's the only thing that's stopping it. And, um,

01:23:50.440 and even that at this point, I mean, it sounds morbid, but even that at this point where you

01:23:54.940 have the team that that may not even stop it at this point, it may, it may change your relationship

01:24:00.160 with it. But that's, that's the only, I only feel vulnerable there, you know? And I think that comes

01:24:08.020 with, I think that comes with age too. I often wondered if like, um, you know, when young kids

01:24:16.040 in the military or like the, like Jocko and the SEAL teams, you know, he said that the reason he,

01:24:22.260 he got out of the SEAL teams, he didn't want somebody else raising his son. I think that was

01:24:26.680 one of the reasons. And, uh, did he feel more vulnerable because now he has kids? Like does

01:24:36.420 it, does a person who's a warrior and willing to run into bullets and, you know, willing to take

01:24:43.880 the shot? Are they more vulnerable now that, Oh, they had their first born and their second born

01:24:49.880 and their kids are getting older and they're real humans. You know, like I feel that vulnerability

01:24:54.920 in, in business and in life also, you know, I've turned gray, I'm 42, you know, I want to maintain

01:25:02.480 my health. I want to stay healthy. I want my kids to be healthy and my wife to be healthy and my family

01:25:06.440 and our parents are getting older. And I know there's a transition coming here, you know, in 20

01:25:12.440 years is going to go by so quickly. So I, I think about these things and I try to, I try to leverage that

01:25:19.100 to do everything I can right now today. Like when I talk about waking up with a fire in my ass, 0.99

01:25:25.800 those things run through my head, be like, I got to go, I got to go, I got to go, you know? And so 0.99

01:25:30.100 I get up and I go and I make the best out of that day and the most out of that day.

01:25:35.560 And that's like just daily reflection, constant daily reflection. And don't get caught up in the

01:25:43.060 bullshit. You know, just, I just don't get caught up in the bullshit. And there's a lot of it out 1.00

01:25:46.780 there. A hundred percent. Don't cut, cut up in the drama, trim the fat on people, bringing you down

01:25:52.040 all that stuff. So. Well, you're doing it, man. I know you're excited about it. You got the fire

01:25:57.140 under your ass, but it's even just inspiring to watch and, and see. And it's helped me do things 0.99

01:26:02.420 in my business and lead my family and see like, Whoa, well, like look what he's doing. These things

01:26:07.280 are possible. If he's doing it, clearly I can do it. If that guy's doing it, you've been doing it,

01:26:11.640 man. That's awesome. It's good, man. So I appreciate our friendship. I appreciate your

01:26:15.640 example. Uh, and just to be very small part of what you guys are doing is, is pretty, uh,

01:26:22.080 pretty exciting for me personally. So yeah, I want to thank you for that. Absolutely. And Ryan's

01:26:26.860 jujitsu is getting really good too. For those who, I don't know, man, those who don't know

01:26:31.040 the jujitsu is coming along. You're going to find out. You're going to find out. It's been fun,

01:26:36.620 man. It's been a good journey. Like I feel somebody was asking me the other day, Oh, you know what?

01:26:40.900 It was at our event. Um, somebody was, was saying, you know, how, how long does it take

01:26:46.180 to get good at jujitsu? And, uh, the guy that answered the question said, well, like, what

01:26:51.600 do you think, Ryan? I'm like, well, I've been training like steady, like consistent for two

01:26:56.540 and a half, three years now. And I, I don't, I don't feel like I'm good at jujitsu, but it

01:27:03.360 is nice to know what's going on. Yeah. Like I feel like the language, right? Like I know

01:27:09.640 enough where, you know, maybe somebody catches me. I'm like, Oh yeah, that was cool. Like

01:27:13.360 that. Like actually I remember rolling with Brian last week and he did something. I can't

01:27:17.900 even remember what it was right off hand. And he, he submitted me, he caught me in it

01:27:22.720 and I just appreciated it. Yeah. I was like, Whoa, I didn't see it coming. I didn't see

01:27:27.480 that. Oh, he had me in some sort of like Kimura with my elbow or like shoulder lock with my

01:27:32.600 elbow, the way that he trapped it in. And I was like, Oh, that was awesome. Yeah. I'm

01:27:37.340 to the point where I feel like I appreciate interesting things I haven't seen before.

01:27:42.240 You know, the language, but maybe not all the dialects. Yeah. That's a good way to 0.83

01:27:46.200 look at it. Yeah. Yeah. I mean, jujitsu is super, super fun and important. It is. It

01:27:53.540 is. All right, brother. Let's get to it, man. I appreciate it. I, uh, thanks for having me

01:27:57.880 on. Thank you. Been too long. Yeah. I was going to look and I forgot to look, but it's probably

01:28:03.280 been a year or so. Good times. Yeah. All right. Thanks for that. All right. All right, you

01:28:08.180 guys, there's my conversation with the one and only Pete Roberts. He's been on the

01:28:10.960 podcast. It's at least three times that may have even been four, but every time, uh, I

01:28:16.760 know it resonates deeply with you guys. Cause I get a lot of messages and everything from

01:28:19.760 you telling me how powerful that was and what information you're going to be applying in

01:28:23.800 your life. And isn't that the point of what we're doing here in the podcast to give you

01:28:27.600 information that is going to improve your life and help you become a more capable father,

01:28:32.820 husband, business owner, community leader, and just man in general. Uh, so make sure you

01:28:37.400 connect with Pete on the gram, uh, buy their products. If you feel so inclined, if you're

01:28:43.340 interested in their supplements, I would highly recommend their mulk, uh, discipline go, which

01:28:49.580 is their energy drink, their cognitive enhancing drink. Uh, and then their joint warfare, which

01:28:54.840 helps, which helps the joints and the aching bones and joints and all that kind of stuff.

01:28:58.560 Uh, if you want some denim, go with the Delta jeans and then also look into either the bison 1.00

01:29:04.940 boot or, uh, the Lincoln boot, which is the one that I have on right now. All right, guys,

01:29:10.500 you've got your marching orders again. Also make sure you check out the iron council. We're

01:29:14.700 closing it down this week on Friday, order of man.com slash iron council, get signed up

01:29:19.020 and get ramped up for 2022. Cause we've got a lot of work to do and we're going to give

01:29:23.240 you everything you need to thrive there. All right, guys, we'll be back on tomorrow.

01:29:27.400 Actually, we'll be back tomorrow, but until then go out there, take action and become

01:29:31.660 the man you are meant to be. Thank you for listening to the order of man podcast. You're

01:29:36.420 ready to take charge of your life and be more of the man you were meant to be. We invite

01:29:40.660 you to join the order at order of man.com.

Order of Man - November 02, 2021

PETE ROBERTS ｜ The Pursuit

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