Order of Man - PETE ROBERTS ｜ Unlocking American Potential

00:00:00.000 We've all begun to see the writing on the wall as it pertains to the loss in American manufacturing and the damage to the American supply chain.

00:00:07.880 Continually, we have experienced losing jobs, harder to find items from toilet paper and baby formula to increasing concerns over Taiwan's domination over the semiconductor market.

00:00:20.680 Also increasing costs for everyday goods and services.

00:00:24.640 My guest today is a man who is doing something about it.

00:00:27.220 His name is Pete Roberts, and he is the founder of Origin USA, which has dedicated itself to making all of their goods and products in America by Americans.

00:00:38.200 Today, we talk about the ever-changing market dynamics and how to stay ahead of the curve, why it's crucial we honor our past manufacturing heritage, building what Pete calls a blockchain of manufacturing, the power of the blue-collar mindset, and fully unlocking American potential.

00:00:56.240 You're a man of action. You live life to the fullest. Embrace your fears and boldly chart your own path.

00:01:02.340 When life knocks you down, you get back up one more time, every time.

00:01:06.780 You are not easily deterred or defeated. Rugged. Resilient. Strong.

00:01:11.820 This is your life. This is who you are. This is who you will become.

00:01:16.020 At the end of the day, and after all is said and done, you can call yourself a man.

00:01:20.940 Gentlemen, what is going on today? My name is Ryan Michler. I'm the host and the founder of the Order of Man podcast and movement.

00:01:27.740 Welcome here today. It's my goal to give you everything that you need to make yourself a better man, a better father, husband, business owner, community leader, and every facet of life that you show up as.

00:01:39.540 So we give you conversations, tools, resources, and everything that we possibly can to assist you in your own journey, wherever that might be and wherever that might lead you.

00:01:49.820 So I've got a great one lined up with a good friend of mine today.

00:01:53.060 Before we get into it, I do want to mention very quickly that Origins got a lot of great stuff going on right now.

00:01:59.800 Not only is Pete a good friend, and I believe in what they're doing, and he's obviously the guest on today's episode, these are also podcast sponsors of ours.

00:02:09.740 So they've got their supplemental lineup with Jocko Fuel, and they've got their brand new Huntline, which is something that we talk a little bit about on this podcast.

00:02:19.220 And they're going to have a very limited run for the fall.

00:02:21.680 So if you're interested in that, in the Huntline, then head to originusa.com slash hunt, originusa.com slash hunt, sign up for their emails, because in the next several weeks, over the next 30 days, they're going to be rolling out their Huntline.

00:02:37.280 Again, originusa.com slash hunt.

00:02:40.280 For now, let me introduce you to Pete.

00:02:42.680 He's a good friend.

00:02:43.960 He's also the founder of Origin USA, which happens to be one of the fastest growing manufacturers in America.

00:02:50.380 Pete started Origin in the backwoods of Maine, literally in the backwoods of Maine to reclaim American manufacturing, and has since grown it into a nationally recognized brand with partner Jocko Willink.

00:03:02.100 Not only is Pete obviously a good friend of mine, like I've mentioned countless times, he has become an incredible mentor and someone who's helped me immensely in my own personal and professional journey.

00:03:13.220 I've always enjoyed getting into the inner workings of this man's brain, and I think he will too.

00:03:20.380 All right, so I'm back with Pete.

00:03:23.680 This is number four.

00:03:26.180 You're tied with Jack Carr now.

00:03:28.540 Oh.

00:03:29.860 For the four Pete.

00:03:31.040 Gotcha, gotcha.

00:03:32.300 So you should feel privileged about that.

00:03:34.940 Honestly, I don't know if I belong on the list, the way the podcast has grown and all the guests you've had.

00:03:39.460 You belong on the list.

00:03:39.480 I'm kind of like just a redneck from Maine who's jumping in here.

00:03:42.160 Those are my people.

00:03:43.960 Those are my people.

00:03:45.020 Those are the people I actually want to talk with.

00:03:47.180 Yeah.

00:03:47.480 It's been wild, man.

00:03:48.440 The podcast has grown so much over the past, well, exponentially over the past seven years, but really over the past year and a half has just exploded.

00:03:56.180 Congratulations.

00:03:56.920 I think it's freaking awesome, man.

00:03:58.600 Hard work pays off.

00:04:00.360 Yeah.

00:04:00.560 I don't.

00:04:00.820 I mean, sometimes I feel like I'll be at home.

00:04:04.420 I'm like, this is my job.

00:04:05.780 I just talk with people.

00:04:06.820 This isn't hard work at all.

00:04:09.580 Like, it's not hard work.

00:04:11.320 Sometimes, I got to be honest.

00:04:12.740 Are you thinking about it 24-7?

00:04:14.380 All the time.

00:04:15.100 Yeah.

00:04:15.380 It doesn't shut off.

00:04:16.420 I'll lay in bed and Trisha's like, are you sleeping?

00:04:18.840 I'm like, nope.

00:04:20.360 And my wheels are just turning constantly.

00:04:22.220 So you're always working?

00:04:23.680 Always on.

00:04:24.780 It's just not.

00:04:25.520 It's brain work as opposed to physical work.

00:04:28.320 Yeah.

00:04:28.540 I can take a toll still, though.

00:04:31.040 It does, for sure.

00:04:32.360 There's an emotional, there's a mental toll, but the benefits that come from it outweigh

00:04:37.580 the toll of it.

00:04:38.760 So it's not even a sacrifice.

00:04:41.140 It's like, no, this is an investment.

00:04:42.740 This is awesome.

00:04:43.680 Yeah.

00:04:44.060 All right.

00:04:44.320 So I've been wanting to ask you this question.

00:04:45.780 I was going to ask you last week and we didn't have time because you were busy or I was or

00:04:48.700 whatever.

00:04:50.160 But when you came on the podcast the very first time, you may not remember this.

00:04:55.120 I, I challenged you a little bit about American manufacturing and how people think it's not

00:05:02.500 possible or it can't happen.

00:05:04.860 It's not a probable thing.

00:05:06.300 And you're like, oh no, it will.

00:05:08.680 It will happen.

00:05:09.860 And you were talking about the challenges and the supply chain and some of these other

00:05:13.760 things.

00:05:14.640 And now I just got to ask.

00:05:16.400 You're either a time traveler or a, like a fortune teller or something.

00:05:24.460 I'm like, holy cow.

00:05:26.100 Everything that Pete talked about, cause we met about four years ago, maybe a little over

00:05:30.480 everything you talked about like clockwork.

00:05:35.440 So, you know, it is not fortune telling.

00:05:39.360 It's actually a thing called market dynamics.

00:05:42.000 And I think I just happened to see these market dynamics and I didn't know what market dynamics

00:05:51.460 were back then.

00:05:52.600 Like I, it's something, you know, Kip folks taught me about, but basically I was explaining,

00:05:59.540 I was explaining the why, why this is going to happen again, because, uh, I could see in

00:06:07.080 society there was going to be a need.

00:06:09.500 And so I kind of drew this thing out.

00:06:11.640 It's this triangle.

00:06:13.140 And I was like, you have the world war two generation, which is the greatest generation,

00:06:18.720 right?

00:06:19.660 Then you have their grandkids, which are the gen Xers.

00:06:23.300 It's me and you, right?

00:06:24.520 Then you have our kids.

00:06:26.120 And the only thing they really know is, is technology.

00:06:31.180 They, they aren't tied through their great grandparents to the, or their grandparents to,

00:06:36.840 they aren't tied to their grandparents or great grandparents to the depression.

00:06:41.640 They aren't tied to world war two, you know, there.

00:06:45.340 And then you have the gen Xers who didn't grow up with technology, right?

00:06:49.620 Cause shit hit in 1997.

00:06:51.260 I, when I tell people that, they're like, what do you mean?

00:06:53.420 Like the internet hit in 1997.

00:06:55.000 That's when the internet hit was 1997.

00:06:56.460 It's not crazy.

00:06:57.060 I remember when I was, well, 97, I was a sophomore.

00:07:01.360 So we really didn't get on the internet until like, I was a junior.

00:07:05.600 Yeah.

00:07:05.900 98, 98, right?

00:07:07.640 So that's when everybody's like, boom.

00:07:09.360 So I, I, so I, I, I, I, I was showing him, I, I broke these things into a triangle at the

00:07:15.800 top of the triangle was, was world war two, um, vets that the greatest generation, our

00:07:22.380 grandparents, then I call them the fort builders.

00:07:25.540 Okay.

00:07:26.020 And I'm, I'm actually giving away trade secrets right now on, on why the why, but how many

00:07:31.880 downloads we have now, right?

00:07:33.060 Yeah.

00:07:33.320 Yeah.

00:07:33.540 That's okay.

00:07:33.940 Catch me if you can catch me.

00:07:35.820 Catch me if you can.

00:07:36.300 I like that.

00:07:36.940 Okay.

00:07:37.800 Um, and then you have the fort builders.

00:07:40.280 Okay.

00:07:40.700 These are the kids that stayed up late, rode big wheels and came home when the streetlights

00:07:45.740 came on and probably sometimes stayed out a little too late building forts.

00:07:50.320 And most of their childhood was without technology.

00:07:53.400 That's us.

00:07:54.440 It's us.

00:07:54.980 Right.

00:07:55.460 The cool kids, man.

00:07:56.840 And then you have the next generation, our kids.

00:08:00.320 So as I was explaining to him, well, this is why this all works.

00:08:04.980 Because our generation, the Gen Xers, we had the direct contact with the greatest generation,

00:08:14.960 our grandparents.

00:08:15.540 They told us the stories of the war.

00:08:18.160 They told us the stories of growing up working in the mills and tanneries and factories, and

00:08:23.320 they romanticized about that.

00:08:25.180 And we listened maybe, but we didn't appreciate it.

00:08:28.880 You know, and maybe some of us did.

00:08:30.820 I know I did.

00:08:31.420 I appreciated listening to those old stories, but they started dying away when we started

00:08:37.340 building.

00:08:37.900 Like when I, when I was building the factory with my friends and family, my, my grandfather

00:08:42.340 died, my papoo.

00:08:43.400 And I remember thinking he'd be so proud of what we're doing because he grew up working

00:08:50.800 in the tanneries and he loved business.

00:08:52.620 He'd be so proud of what we're doing, building this factory.

00:08:55.200 And I remember thinking, holy shit, if I feel this void, I'm not going to hear those stories.

00:09:02.360 Every Gen Xer is at some point in the next 15 years going to feel the same void.

00:09:06.940 But did you feel like that at the moment?

00:09:09.240 Yes.

00:09:09.440 You were like, if I don't do this, it's going to be lost.

00:09:12.240 100%.

00:09:12.600 Because one of the things I remember when I moved here, you and I, obviously we spent

00:09:17.680 a lot of time together, but you had, you had said that you love to go around and hire

00:09:24.580 and bring on these old timers is the term you use.

00:09:28.280 And I just, I thought that was a by-product of you wanting to build something, but you're

00:09:31.900 saying that was the goal.

00:09:34.100 The, the, the, the goal was multifaceted.

00:09:38.960 It was, let's build this shit because we were told we can't, right?

00:09:43.960 And we were getting ripped off.

00:09:45.660 It's okay.

00:09:48.160 Let's find the old timers to show us the old ways.

00:09:50.700 Let's, let's see if we even have the knowledge and the machinery.

00:09:54.060 And, and I knew that there was a better way of doing it.

00:10:01.180 And that the reason, the reason these old timers, and I would say like folks that were

00:10:08.540 born or grew up during the depression, you know, and we all got those, those stories,

00:10:13.740 right?

00:10:14.140 Like directly from the source.

00:10:15.540 Of course.

00:10:15.880 They said, don't work in the factories, but they, like I said, they romanticized about

00:10:23.120 the hard work they did.

00:10:24.680 So I was like, okay, there's meaning and purpose in that, you know?

00:10:28.380 And that all kind of got flushed out as we were building the factory by finding the first

00:10:34.480 sewing machines, finding the first loom, this, this whole idea came together.

00:10:39.860 And so that was the first part of it.

00:10:41.740 And I remember saying right off, like very early on, humanity is going to miss them and

00:10:51.680 somehow they're going to want to manifest, uh, uh, remembering the stories they told the

00:11:01.280 legacy.

00:11:01.960 Exactly.

00:11:02.680 Right.

00:11:03.000 And I remember thinking, holy shit, well, that's me and that's us.

00:11:06.920 That's the gen Xers.

00:11:08.080 We're the ones that are going to miss it.

00:11:09.960 And then our kids are never going to know.

00:11:13.240 They're only ever going to know technology.

00:11:15.480 And in this, through this screen, they're going to, they're going to learn.

00:11:21.060 And the things that were made during world war two, when America was turned on, the American

00:11:27.280 war machine was turned on.

00:11:28.800 Private business came to the front and retooled and started building the, the equipment we

00:11:34.100 needed.

00:11:35.340 We built the best shit in the world.

00:11:37.380 Right.

00:11:38.500 And, and one of the, and one of the things we say at origin is, uh, you know, we, we

00:11:44.360 honor the past, but we don't look back.

00:11:46.060 Well, part, part of that honoring the past is also honoring how things were made.

00:11:51.620 And then you had this influx that at some point of fast fashion, right?

00:11:56.760 Like, Oh, I'm going to use it for a season and throw it away.

00:12:00.040 But you'd always see maybe, maybe folks who are a little bit on the edge, wearing old

00:12:04.460 Vietnam, you know, pants or, you know, rebels wearing old, old stuff.

00:12:09.340 That stuff was built to last a lifetime.

00:12:11.960 So I, I thought like, okay, we, as gen Xers are going to lose our grandparents and there's

00:12:19.900 going to be a void and we're not going to know how to fill it.

00:12:23.000 Our kids are never going to know what authenticity smells like, feels like they're never going

00:12:30.280 to know because they're, their, their whole world is through this digital device.

00:12:35.540 But do you think that, and, and I, I'm going to say this and I'm certainly not trying to

00:12:40.660 be insulting at all.

00:12:41.560 It's just, it's just the only way I know how to say it.

00:12:43.700 I would have figured that the American worker in a factory, whether it's a factory, like

00:12:52.120 you're putting together and you have, and you have hundreds and hundreds of employees

00:12:55.460 or working at the paper mill or any of these things that it's fairly a new introduction

00:13:01.300 for me as we've moved out here for three years.

00:13:03.260 I kind of feel like in a way we would have outgrown or evolved past the need for that.

00:13:13.200 And it would have just been automation and technology.

00:13:18.140 Do you see what I'm saying?

00:13:19.620 Automation is important for sure.

00:13:21.200 Okay.

00:13:21.640 But, but just bear with me for a second.

00:13:25.400 And I believe, I got to say this, like, I believe in what you guys, of course, I'm one

00:13:29.260 of your, I'm one of your biggest supporters, but I've always just wondered about that.

00:13:33.100 Where's the balance between that and automating that and unlocking other opportunities or potential

00:13:40.300 somewhere else?

00:13:41.220 Well, you've got to understand where the energy is and that's in, that's in predicting the

00:13:45.540 future and market dynamics.

00:13:46.780 That's the, that's the pent up demand.

00:13:49.160 The, our kids never experienced anything authentic, us losing our grandparents, which gave us a connection

00:13:54.980 to authenticity and their stories and the things they did and lived through.

00:13:59.260 Origin sits in the middle of those three things.

00:14:01.660 All right.

00:14:02.320 It's a, it's, it's a way to honor the past.

00:14:04.720 It's a wave of freedom.

00:14:05.720 It's a way to rekindle, resurrect, reshore, reclaim the things that we've lost in the stories

00:14:12.780 we've lost and the way things are being built.

00:14:15.480 And the moment our kids are old enough to realize and touch and smell and see it and go into a

00:14:20.500 factory and watch videos on people making things, they're going to be like, Whoa, what is

00:14:25.280 this?

00:14:25.700 So, so that's the market dynamic and that's how you predict the future is market dynamics.

00:14:31.620 Um, those are very hard things to predict, very hard things to predict.

00:14:37.720 And I think that the right time at the, at the, the right place, the right time, the right

00:14:44.140 idea, it kind of all came together because at this point it's, it's undeniable and there's

00:14:49.960 a better way to do it.

00:14:51.400 There's a more efficient way to do it.

00:14:53.300 There's a cleaner way to do it.

00:14:54.520 There's a greener way to do it.

00:14:55.760 And all of those things also speak to it's, it's, it's not just for one person with, you

00:15:05.700 know, uh, with one singular way they think the world should go and grow.

00:15:11.940 It actually is for everybody.

00:15:13.660 When I say we're going to do it better, we're going to do it here.

00:15:16.920 We're going to do it with American hands.

00:15:18.620 We're going to be greener.

00:15:19.560 We're going to be leaner.

00:15:20.420 It's going to be cleaner.

00:15:21.560 You know what I mean?

00:15:23.180 Who does that not touch?

00:15:25.420 No, I mean, I, everybody's interested in everybody, right?

00:15:27.720 Sure.

00:15:27.920 So, so we got to find a better way to do it.

00:15:29.700 Not like they did it learn from the past, but change the way things are done.

00:15:35.040 Automation is a part of that, but we have to make stuff like we have to, like if we don't,

00:15:43.400 if we don't make things, we as in America or we as in you or just people in general, I'm

00:15:49.500 speaking about America right now.

00:15:51.940 And I've been all over the world researching and discovering industrial revolutions across

00:15:59.500 Europe and in the U S and some really interesting things that I can't share because it's going

00:16:07.260 to be on the documentary.

00:16:08.440 And Steve would kill me if I like put it out there, he'd be like, what are you doing?

00:16:13.020 Okay.

00:16:13.460 We'll leave that out.

00:16:14.100 Yeah, we'll leave it out.

00:16:14.840 But, um, but there's a better way to do things and you just got to remind people.

00:16:20.740 And you've heard me say this, remind people that calluses are a good thing and calluses

00:16:26.120 feel good and, and give them the why, you know, when they look back at the end of the

00:16:31.360 day and they, and they look back and they say, man, I built that.

00:16:33.740 We built that together.

00:16:34.800 There's a fulfillment there.

00:16:36.620 Yeah.

00:16:36.900 I don't think anybody's ever looked at their soft hands and I'm speaking literally and

00:16:41.100 figuratively and said, I'm really proud of these hands.

00:16:43.260 Yeah.

00:16:43.680 Yeah.

00:16:43.940 Yeah.

00:16:44.180 I mean, hopefully not, but you never know these days.

00:16:47.780 I mean, yeah, but it's all, but even if you do, it's very superficial and it's fleeting

00:16:53.460 because the minute something difficult you're, you're pressed on or something difficult comes

00:16:59.400 your way, you crumble and you know that in that moment, I'm not adequate because I haven't

00:17:05.520 done what needed to be done up to this point.

00:17:07.280 Yeah.

00:17:07.560 Yeah, for sure.

00:17:09.740 And I think, you know, to your point, I think there is, there is, there was a softening

00:17:15.260 and I think there's this hardening now to happening.

00:17:18.560 You know, I, I know when we talked, man, a long time ago, we might've talked about like

00:17:23.400 the softening of society, but I also feel like there is a hardening happening.

00:17:29.080 I think there's a large group of people because of these market dynamics that origin lives into

00:17:35.980 every day.

00:17:36.640 It's not just origin.

00:17:38.200 It's a mindset shift.

00:17:40.320 There's a, there's actually a mindset shift and awakening taking place where people are

00:17:47.020 recognizing I need to harden up, you know, I need to, I need to be healthy.

00:17:51.620 Like when I walk around, like none of my friends smoke cigarettes, you know, like, I mean, that

00:17:58.260 was the thing back in the day, like smoke cigarettes, drank a lot of booze, like all my friends

00:18:04.080 at least.

00:18:04.560 And the people I know they're healthy, you know, they're, they're training jujitsu, you

00:18:09.820 know, they're biking, swimming, hiking, running, you know, like all, all of that stuff, doing

00:18:14.740 CrossFit, lifting weights, trying to be better, get better.

00:18:18.300 And so there's also this hardening.

00:18:20.820 And I think it's, I think it's actually part of that story of these market dynamics.

00:18:27.340 I think people are recognizing like, man, we got to put this, this digital thing down

00:18:32.860 and go do something.

00:18:33.900 Bro, I, there was a stint like over the, I don't know, this past year where this, this

00:18:39.020 Instagram reels came out, dude, I literally would get, I would just start scrolling through

00:18:45.420 these reels.

00:18:46.160 I learned about it like six months ago and three hours later, I'd be like, I'm still looking

00:18:51.660 at reels.

00:18:52.700 It's so addicting.

00:18:53.940 It's so addicting, dude.

00:18:55.780 Really good at that.

00:18:56.760 So addicting.

00:18:57.900 And like the amount of time I spent on my phone during the day, because I run the businesses

00:19:03.660 from my phone to, you know, hours, dude, like I've spent eight, 10 hours on my phone, whether

00:19:10.620 it's, whether it's social media or answering emails or even for entertainment.

00:19:16.740 I don't do a lot of entertainment on my phone.

00:19:18.520 And it's mostly work, but that's a lot of time invested in this thing.

00:19:22.980 I hate looking at when they send you that report and it's like screen time, six hours

00:19:27.960 and 37 minutes.

00:19:28.920 I'm like, what?

00:19:30.020 Insane.

00:19:30.460 How are they on my phone for six and a half hours a day?

00:19:33.480 On average.

00:19:34.380 Yeah, exactly.

00:19:35.100 You know, I mean, some days it could be 10, some days it could be four, but on average.

00:19:38.220 Right.

00:19:38.500 So it's all part of, I think everything happening right now and also, you know, why America is

00:19:47.600 divided is, is a lot to do with the way the generations are shifting, you know, the greatest

00:19:58.500 generation.

00:19:59.120 I think they're all but gone.

00:20:00.740 You have the baby boomers, our parents, they were a little more free with their kids.

00:20:05.200 I'd say, um, you have the gen Xers, the fort builders, and now we've kind of found our way

00:20:11.100 and we're the next leaders of the nation, right?

00:20:14.120 Folks in their forties.

00:20:15.880 Um, in 10 years, our, our, our peers are going to be, you know, presidents.

00:20:20.420 Some of them are already congressmen, you know?

00:20:22.100 So I, I think, I think those gen Xers are key to the future of American.

00:20:29.020 I actually think they're the keystone to the future of America.

00:20:32.100 I think it's the keystone.

00:20:33.620 I think we're the ones that honor the past and we're the ones that drive the future.

00:20:38.420 I agree with that, but I also see a large contingent of gen Xers who very strangely have

00:20:46.780 turned over their autonomy and sovereignty to their kids, where it's like, you tell me

00:20:53.880 what you want and you tell me who you are and you tell me what you need and, and I'll

00:20:59.840 do that.

00:21:00.420 And almost like we've become subservient in a way, not you, not I, but subservient to our

00:21:06.740 children.

00:21:07.300 Do you know what I'm saying?

00:21:07.940 Have you seen that?

00:21:08.860 I think you're right.

00:21:10.000 I think the, though the wheat and chaff will separate and the cream will rise to the top.

00:21:17.220 I mean, I, I told my son Keegan, you know, six years ago, man, I'm seeing some of your

00:21:21.940 generation, not so not being raised in a way that I would want my kids to be raised to appreciate

00:21:30.240 hard work.

00:21:31.020 You know, they fall on the ground, get up, you know, rub some dirt in it, you know, kind

00:21:34.400 of that mindset.

00:21:35.480 Yeah.

00:21:36.160 And what I said to him is you're going to have a great opportunity.

00:21:40.000 You're going to have a great opportunity because it's going to be much easier because there's

00:21:46.720 going to be, there's just going to be a lot of opportunity for someone who, who is, who

00:21:53.500 has intellect, who's articulate, who, who, when they shake someone's hand, they, it's

00:21:58.800 a firm handshake who looks them in the eye, you know, and, and who knows how to talk to

00:22:03.340 somebody.

00:22:03.660 So that's all you really need.

00:22:06.540 Like that's the foundation of being able to grow in the world and the bar is so low.

00:22:11.660 It's so, that's what I'm saying.

00:22:12.700 The bar is so low.

00:22:13.860 Totally.

00:22:14.380 You know, the great, during the, during the, you know, the greatest generation.

00:22:17.700 And what I told him is it is 18 years old.

00:22:21.240 All, all these kids were getting shipped off to war.

00:22:24.260 Right.

00:22:24.880 Right.

00:22:25.340 And a lot of them were raised with that.

00:22:28.180 They were all raised with that mindset because their parents, you know, made it through the

00:22:33.820 depression and were immigrants.

00:22:35.200 Right.

00:22:36.200 So there were kids of immigrants.

00:22:37.640 They were first generation, almost everybody.

00:22:40.620 So they were raised with that work ethic.

00:22:44.160 The majority of them, not saying all of them, the majority of them were raised with that work

00:22:47.860 ethic and that slowly declined, you know, and all of a sudden you have this new generation.

00:22:53.400 So if, if they are raised with that work ethic, man, they got it, they got it made, you know?

00:22:58.340 Yeah.

00:22:58.360 I mean, people compliment Brecken.

00:23:00.580 Yeah.

00:23:01.220 And I ask him like, Hey, your son, I just think so highly of him.

00:23:05.000 Well, what?

00:23:05.740 Like what makes you say that?

00:23:06.520 Cause I'm curious.

00:23:07.080 I'm always interested.

00:23:08.160 Well, he just, you know, he can, he looks me in the eye and he talks clearly and he'll

00:23:11.740 shake my hand and it's, well, I appreciate that.

00:23:14.300 And his ability to do that.

00:23:15.380 That shouldn't be abnormal.

00:23:16.980 No.

00:23:17.120 And it's, it's rare these days.

00:23:19.140 But you're right.

00:23:20.000 It shouldn't be right.

00:23:21.640 It shouldn't be.

00:23:22.180 But I think it's on, again, it's on the gen Xers to, to course, correct that, to help

00:23:29.100 remember the past, you know, and to bring, to bring the good part of that forward and

00:23:35.220 to drive the future through business, through politics and through community.

00:23:40.820 And there's other things, but for me, those are, you know, politics, not so important to

00:23:45.060 me, but business and community are important.

00:23:47.880 It's all, it's on us.

00:23:49.340 You know what I mean?

00:23:49.880 And we just, just finished up 50% of our, our life on average.

00:23:54.800 Right.

00:23:55.460 So we got so strange to think that, dude, it, I think about it every day, man, I only

00:23:59.800 got 50% to go, maybe 60% to go.

00:24:03.500 So like when I get up in the morning, my ass is on fire.

00:24:06.240 I feel like I'm chasing time and losing time.

00:24:09.700 It, it kind of, kind of, you know, scares me a little bit to think about.

00:24:14.620 Which it should a little, right?

00:24:15.940 Yeah.

00:24:16.280 I feel the same way.

00:24:17.140 I wake up and I'm like, man, I'm 41 years old.

00:24:19.580 I'll probably live to about 80 if I live a good life, right?

00:24:22.380 A long life.

00:24:22.940 Exactly.

00:24:23.840 And so I'm halfway there.

00:24:25.120 And then sometimes I get discouraged.

00:24:28.020 I'm like, oh, that sucks.

00:24:30.280 And I'm like, no, actually I'm in the best position I've ever been in to do some incredible

00:24:35.720 things.

00:24:36.200 Unlike I've ever been able to do in the past.

00:24:38.240 The thing, the thing is though, like the first 40 was a hundred percent of your life and

00:24:44.380 you're in, in the second 40 is 50% of your life.

00:24:48.060 And so relative to time, it's fast in the first 40, you're healthier, right?

00:24:55.740 Normally than the second 40.

00:24:58.360 So the second 40 has 50% of your life.

00:25:01.100 Well, half of that, the 60 to 80, you're probably not as quite as quite as nimble as

00:25:08.180 you are now, you know?

00:25:09.600 So what do you got to do the, the, the, the 40 to 60, like pack every possible thing you

00:25:15.700 can in, you know?

00:25:17.540 And that, that's, that's kind of what I think about.

00:25:19.680 And, you know, when I'm, when I'm by myself thinking about what's next is I have, I have

00:25:27.040 no, no fear of, you know, trying anything, doing anything, trying to, you know, have experiences

00:25:33.400 and meet new people and be open to ideas.

00:25:36.100 It's just like life is fleeting.

00:25:40.700 Do you ever feel overwhelmed with the opportunities that present themselves?

00:25:45.020 Cause I look at your schedule and I know a little bit more than somebody who might just

00:25:48.320 be a casual listener and I see how much you do.

00:25:52.040 And I'm like, man, I feel overwhelmed at times.

00:25:54.940 And I know your schedule and the things that are coming at you and the ideas that you have

00:25:58.480 are probably exponential compared to my scenario.

00:26:02.360 You know, and even I feel overwhelmed, do you get that same level of overwhelm or what

00:26:08.160 does that stress look like for you?

00:26:09.860 If there is any, you know, I, I tell people like, I don't know what, I don't know what

00:26:16.100 stress feels like, but I know what it looks like.

00:26:19.820 I'll, uh, cause I'll, I'll get like a cold sore.

00:26:22.240 That's another, that's another interesting thing.

00:26:24.320 Cold sores.

00:26:25.380 Really?

00:26:26.240 My kids don't get cold sores.

00:26:28.100 Okay.

00:26:29.060 All my, all the kids I grew up with got cold sores.

00:26:31.780 Really?

00:26:32.600 I'll ask, I asked my kids and all their friends, none of them have ever had a cold sore.

00:26:36.920 And I'm like, okay, that must've been some, some vaccine they gave us when we were kids,

00:26:40.640 right?

00:26:40.700 Chicken pox is the same way.

00:26:42.300 Cold sores.

00:26:42.920 So anyways, I'll get a cold sore and that's how I know that my, my body's like, Hey, you

00:26:47.780 got to slow down or get a little more sleep, whatever.

00:26:49.500 But, um, no, I don't, I usually don't get stressed.

00:26:54.380 I, I, uh, you know, my, my, I guess my ADD or ADHD or just whatever you want to call it.

00:27:02.800 I use it as a superpower, you know, and I don't outwork people.

00:27:08.180 I out ADHD them.

00:27:09.620 Well, I've always been fascinated by that, you know, cause I've, and we talked about this,

00:27:13.060 I think at lunch the other day where I see people that have this, well, I'm always hesitant

00:27:20.680 to use the ADHD and all that because you never know if it's really this clinically diagnosed

00:27:25.320 medical condition or if it's just a personality.

00:27:28.920 It's probably just a personality, which is fine.

00:27:30.980 I have seen kids when I was, when I was, uh, I don't know, 19, 20 years old, I was working

00:27:37.260 at the YMCA, I was responsible for giving kids their meds, right?

00:27:43.040 And all the kids had meds and maybe one of them needed meds.

00:27:47.440 Yeah.

00:27:47.800 Right.

00:27:47.920 There was one or two kids that were dude out of control.

00:27:51.160 And I don't know if that's because of circumstances in the home, but there, there is, there is cases

00:27:57.760 of imbalance for sure.

00:27:59.640 Maybe just not as much as we think there is.

00:28:03.280 So, you know, I'm not a, I'm not a doctor.

00:28:05.820 I really can't speak to it.

00:28:07.520 You know, like I, I have seen chemical imbalances and within my own family for different things.

00:28:12.700 So I know things like that exist.

00:28:14.960 Did you see, and I, and I think there's, there's extreme situations that would require something,

00:28:19.840 but over the past several weeks and actually over the past decades, more and more information

00:28:24.660 is coming out about this quote unquote chemical imbalance in the brain and how it's bullshit.

00:28:35.120 And there's studies that, that show, I think it's a serotonin is what is a lack of serotonin

00:28:42.500 production is what they look at.

00:28:43.940 And now it's coming out that placebo pills are having the same effect to about 85% as

00:28:53.400 that of big pharma medication that has been given to people for decades and decades.

00:28:59.700 That's about my pay grade.

00:29:01.340 It's, it is me too.

00:29:02.700 It's just interesting to think about.

00:29:04.560 Yeah.

00:29:05.540 But I, I think, I guess the question, so here's my question along the same lines is there are

00:29:12.560 people who get distracted, whether it's a chemical imbalance or whether it's just their personality

00:29:18.020 or whatever.

00:29:18.700 There are people who get distracted.

00:29:20.860 They see one thing like, that's awesome.

00:29:22.640 Two weeks later, they're like, that's not as awesome as this new thing.

00:29:26.060 And what I've seen of you is, and I, and I speak affectionately about this is somebody

00:29:32.060 who has ADHD.

00:29:33.280 I'm like, bro, he's like this week is in North Carolina.

00:29:36.720 And then I'll talk to him last night.

00:29:39.240 And then this morning he just bought a factory in like rural Iowa.

00:29:43.020 Oh, that happened this week.

00:29:44.460 Did it?

00:29:44.800 See, this is what I'm saying.

00:29:45.680 And I don't even know about it.

00:29:46.880 I talk to you every day.

00:29:47.780 Three days ago, we were bidding on, that's the story I was going to tell you.

00:29:50.540 Okay.

00:29:51.100 Three days ago, we were bidding on some machinery on this online auction and we were getting

00:29:56.520 a few pieces.

00:29:57.400 It was a footwear factory out of New York.

00:29:59.660 And I was like, cool.

00:30:01.060 So we're bidding whatever.

00:30:01.840 And all of a sudden, like, I think the auction like stopped or there was like no more bidding.

00:30:06.900 Sorry, the auction has ended.

00:30:08.040 We're like, what the hell?

00:30:09.920 So we get a hold of somebody who's in the footwear industry and they tell us, oh, yeah,

00:30:16.340 I know the owner of this auction.

00:30:19.500 And we're like, well, can we, can we talk to the owner?

00:30:21.680 Can you put us in touch?

00:30:22.580 And, and George's guy's name, um, he's like, yeah, sure.

00:30:27.080 So we put us in touch with this woman, Nicole.

00:30:29.760 And so we, we call her and she's like, well, I got an offer from a company to buy all the

00:30:34.560 machinery and ship it out, um, to the Midwest.

00:30:37.780 Okay.

00:30:38.800 And we're like, oh, and we asked her what they offered her.

00:30:42.140 And she told us.

00:30:44.360 And I said, well, I said, how would you like to not do that?

00:30:50.560 And try to give people their jobs back and keep the factory going.

00:30:56.020 This factory has been going for 150 years.

00:30:58.240 So the factory isn't closed currently.

00:30:59.940 Oh, it's been closed since March.

00:31:01.040 Oh, it has been closed.

00:31:01.740 Yeah.

00:31:01.960 It's been closed.

00:31:02.640 And now she has to liquidate all the equipment.

00:31:04.360 So she's upset clearly, obviously, but she's over it.

00:31:09.340 She's over it because she's what calloused or what?

00:31:12.020 No, she's young and she's having her first, she's in her mid twenties.

00:31:16.380 Okay.

00:31:16.700 She's having her first, her first taste of being an entrepreneur and it's hard.

00:31:24.600 It's hard, man.

00:31:25.800 And especially like trying to build something and build footwear and men's boots.

00:31:29.560 And, you know, and I think there's this, um, this idea that it's going to be fun and you're

00:31:37.680 going to build something.

00:31:38.340 What's that romanticized version of it?

00:31:40.340 Exactly.

00:31:40.440 And you get it and you're like, this is crappy.

00:31:43.360 So she kind of took this factory over.

00:31:45.660 She took this factory over a couple of years ago when it shut down after 150 years.

00:31:50.100 So I said, Hey, listen, I would love to be able to make you an offer for this whole factory.

00:31:56.760 Leave everything right there.

00:31:57.860 I'll work with your landlord, Lord, who owns the building, see if we can do a month, month

00:32:02.900 lease and let's see if we can't turn this factory back on.

00:32:05.820 And so I said, I'll, uh, why are you the money right now?

00:32:10.400 And she's, she had to make a decision by 3 PM.

00:32:12.800 It's a 1 PM.

00:32:14.080 Dang.

00:32:15.000 She calls me back and she's like, so I told her to go do a little research on us.

00:32:22.160 She's like, so you're, so you're friends with Jocko.

00:32:25.680 And I was like, I was like, yeah, he's my business partner, business partners, and a

00:32:30.080 good friend of mine.

00:32:30.940 She's like, my dad has literally bought into giving away 100 or more of his book, extreme

00:32:38.340 ownership.

00:32:38.880 Really?

00:32:39.500 She's like, so I'm familiar with him and now I'm familiar with your company or whatever.

00:32:44.560 And I said, well, listen, you know what we're trying to do?

00:32:46.960 We've bought two factories in the past year in North Carolina.

00:32:50.160 I'd love to buy this factory, the assets of this factory and turn it back on.

00:32:53.960 And, you know, and I said, you're not gonna have to wait to get paid, you know?

00:32:57.120 And so, so I wired, I wired a down payment yesterday and he's headed out there Monday.

00:33:02.420 So like in three days, so opportunity knocks and we capitalize on it.

00:33:08.020 And I got my dopamine release, but now we got to try to find and put 50 to 90 people

00:33:14.660 back to work, which means we need to make sure that we can use the factory to build product

00:33:20.800 that fits within our line plan for origin.

00:33:23.300 So it's a little bit of over the skis cart before the horse, but part of our mission is

00:33:28.860 to rebuild America's communities and supply chains.

00:33:31.420 And in good faith, I can't let this shit get broken apart and shipped to who knows where.

00:33:37.120 But okay, I can respect that, but I got to ask, because there's all sorts of problems

00:33:42.620 you could tackle.

00:33:44.640 So with all due respect to you as a friend of mine, why do you care?

00:33:49.520 Why do you care about like, you could focus on other things.

00:33:53.800 You could focus on what you have going on right now and you have these expansion plans.

00:33:57.600 And I'm asking that in all sincerity.

00:33:59.720 No, I can answer that.

00:34:00.620 But part of what has to happen with this factory is I have to be 99% detached.

00:34:13.960 I can't give it any time of my personal time.

00:34:17.400 So the team has to handle it.

00:34:20.340 You know, Andy really is the one that has to handle it.

00:34:22.320 He runs the footwear division.

00:34:23.620 And so that will become the new footwear division, ideally?

00:34:26.000 It'll become part of the footwear division.

00:34:27.540 Got it.

00:34:27.880 If it doesn't work out in New York where it is right now, we'll move the machinery to

00:34:35.560 Maine and we'll put it to work in Maine.

00:34:37.020 Then we'll be able to do what we call Goodyear welted construction.

00:34:43.360 That's the type of?

00:34:44.680 Yeah, type of construction.

00:34:46.080 For the boot.

00:34:46.700 Yeah, for the boot.

00:34:47.260 Got it.

00:34:48.100 They were building boots for Wolverine and some other companies.

00:34:50.320 Okay, yeah.

00:34:53.160 Great opportunity.

00:34:55.700 We've been looking at doing well to construction, you know, for the past six months.

00:35:00.300 The machinery was expensive.

00:35:01.860 You know, it looked like it was hard to get going.

00:35:03.840 The knowledge was, man, you've got to have a lot of knowledge to do that type of construction.

00:35:08.040 And so we're going to give it a go.

00:35:09.840 So probably not the best way to go and do a business.

00:35:15.480 But would you say the same thing about North Carolina?

00:35:20.680 No, North Carolina is different.

00:35:22.960 We needed sewing capacity now.

00:35:26.320 We needed knitwear sewing capacity and woven sewing capacity.

00:35:29.820 So that one was calculated.

00:35:34.280 And this is what I'm hearing.

00:35:35.260 That one was more calculated.

00:35:36.260 This one's kind of a little bit of an intelligent gamble.

00:35:39.680 Yes and no.

00:35:40.980 Here's our breakdown.

00:35:42.820 We're building a blockchain of manufacturing.

00:35:46.360 And what that means is we're rebuilding America's factory system.

00:35:52.140 And if there's opportunity where there's a factory that's going to add accretive value

00:35:58.260 to our business and our blockchain, we're always open to having a discussion about

00:36:03.160 purchasing, partnering, or doing a joint venture with.

00:36:05.960 When you say blockchain, the element of blockchain you're talking about is decentralized.

00:36:10.800 The element of blockchain I'm talking about is transparent.

00:36:14.240 Okay.

00:36:14.900 So when I use blockchain, I'm using it in physical form.

00:36:19.480 Like each factory is a block in the chain.

00:36:22.680 And within that, it's transparent to what we're making.

00:36:26.060 And kind of how we're making it too.

00:36:29.880 Whether we own the factory or they're a partner factory.

00:36:33.540 Whether they're a knitter or a weaver or a dyer or a printer or a manufacturer or a cut and

00:36:39.980 sew house.

00:36:41.100 So we're trying to build this blockchain so that the consumer knows exactly where everything's

00:36:46.220 coming from.

00:36:46.700 It goes back to my earlier statements about keeping it local.

00:36:51.680 You know, I say green, lean, you know, and obviously there's lesser impact on fossil fuels

00:36:59.040 because everything's localized.

00:37:01.240 Right.

00:37:01.380 Right.

00:37:01.760 So east of the Mississippi, we're, we have the largest capacity to manufacture denim blue

00:37:08.900 jeans in the United States of America.

00:37:10.240 And we, we purchased a factory to stick in our blockchain to be able to do that.

00:37:15.800 It's the last wash house east of the Mississippi, the last real denim manufacturing plant east

00:37:22.040 of the Mississippi, 170,000 square feet.

00:37:24.120 We purchased this earlier this year and retooled it and got it going again.

00:37:28.800 So we're always looking for those opportunities.

00:37:31.460 Um, and we've passed on one recently, a big one, a massive one, one I've been working on

00:37:39.600 for well over a year, but the debt they were in was in the tens of millions and paying for

00:37:48.000 someone else's mistakes is we just ultimately decided it's not what we're willing to do.

00:37:52.800 So we're going to, we're going to let it go to bankruptcy and see if we can pick it up.

00:37:56.660 Snag it.

00:37:57.220 Yeah.

00:37:58.260 So we're, so it's part of who we are, this blockchain, this idea of rebuilding the idea

00:38:04.260 of rebuilding menu, the manufacturing base in America and in turn rebuilding communities

00:38:11.360 and in turn showing people the why and reminding them why it feels good to build calluses and

00:38:17.300 reminding them that they have a mission still that is all core to who we are and plugs in

00:38:25.540 and dovetails into the brand and building the brand and building the product.

00:38:30.340 It's just not, it's just not the way things are normally done.

00:38:34.540 People usually build a brand, then they find capacity.

00:38:38.340 We actually are building a blockchain of manufacturing and we've just started building the brand this

00:38:43.700 year, really for the first time.

00:38:47.560 All right, guys, let's step away from the conversation just very, very quickly.

00:38:50.780 Now you've heard me talk a lot about the importance of leading our future generations of men into

00:38:58.500 manhood.

00:38:59.080 And unfortunately, too many men are growing up without a masculine father figure or role

00:39:04.320 model to look up to.

00:39:06.200 And that's why we created the legacy experience.

00:39:08.720 I wanted to create an environment that would allow and assist fathers and ushering in their

00:39:13.680 young men into manhood.

00:39:14.900 Over the course of three and a half days, you and your son between the ages of eight to 15

00:39:19.600 are going to be pushed and tested in new ways.

00:39:23.400 And you're going to forge a tighter bond than you ever have before.

00:39:27.500 Now we only have two spots remaining, only two spots remaining.

00:39:31.000 And we'd be honored to have you join us on September 22nd through the 25th for the fourth

00:39:36.300 annual legacy experience.

00:39:37.680 You can check it out and you can get registered for one of those last two spots at order of man.com

00:39:42.860 slash legacy.

00:39:44.320 Again, that's order of man.com slash legacy.

00:39:47.020 Do that quickly.

00:39:47.880 You do it right after the show for now.

00:39:49.200 I'll get back to it with Pete.

00:39:51.760 Well, one of the things that's interesting.

00:39:53.340 Well, I was at a, uh, I was at a political dinner last night.

00:39:56.360 I know the page came and visited the factory.

00:39:58.900 Oh yeah.

00:39:59.280 Yeah.

00:39:59.560 So I was at his fundraiser last night.

00:40:01.220 Okay.

00:40:01.500 Um, Trish and I went to dinner and supported him, but, uh, I sat down and, and a younger couple,

00:40:08.280 probably about our age, say young, like we're kids.

00:40:11.020 We're not kids anymore.

00:40:11.820 Anyways, a couple about our age.

00:40:12.960 I still call myself a kid.

00:40:14.460 I, I, I act like a kid most of the time.

00:40:16.720 So like my wife thinks she has five kids instead of four, but they sat down and we got talking

00:40:22.300 about how we moved here and why.

00:40:23.980 And I, you know, I always mentioned, I've got a friend, Pete Roberts.

00:40:26.800 He introduced me and invited me out here to immersion camp.

00:40:29.740 And we fell in love with the area and everybody knows you and or origin.

00:40:36.280 And when you talk about rebuilding communities, it makes me even feel good to be like, yeah,

00:40:42.220 I know Pete, he's a friend of mine, right?

00:40:43.980 Train with Pete or, you know, we spend time together or whatever.

00:40:46.700 And people are like, oh yeah, we love what he's doing.

00:40:48.760 Origin's awesome.

00:40:49.520 Oh, that's cool.

00:40:50.080 Like everybody's so excited.

00:40:51.680 And then to see how many people are part of your organization, they're working or they

00:40:58.040 know of, or they're marketing and you're bringing people in from Colorado and, and the

00:41:03.060 West coast and everywhere else.

00:41:04.500 I'm like, this is cool.

00:41:06.200 This is part of that.

00:41:07.220 It's not just you talking.

00:41:09.320 Like it's, I can actually see it in real time.

00:41:12.120 It's pretty incredible.

00:41:13.700 Yeah.

00:41:13.960 I sometimes get lost in it, but when you look at it at face value and say,

00:41:21.680 okay, in 2013, 12, 13, we launched the made America and then in 2022, we have 400 employees

00:41:34.380 across, you know, two States and 250,000 square foot of space, five locations.

00:41:40.800 It's wild.

00:41:41.480 Yeah, it's, it's wild, but it's that, you know, I think we've made some good business decisions.

00:41:47.420 We've definitely made some tuition payments, but I just go back to somebody's got to do

00:41:53.700 it because everybody needs it.

00:41:58.440 It speaks to everybody.

00:42:00.300 Does somebody, when you say somebody has to do it, yes, technically yes, but not really

00:42:07.460 in America, frankly.

00:42:09.040 No, we have to in America.

00:42:10.500 Why?

00:42:10.840 What makes you say that?

00:42:11.560 Could you imagine if we-

00:42:12.740 No, I get it.

00:42:13.240 Yeah, no.

00:42:13.540 If we went back to war right now, there's two tanneries left in America.

00:42:17.760 The other one was in Maine.

00:42:18.700 It shut down during COVID.

00:42:19.820 We tried to, we were going to buy it.

00:42:21.620 We were going to buy the tanner.

00:42:22.320 I remember you talking about that.

00:42:23.540 And I had to, I had to abandon ship.

00:42:26.280 It was, it's a dirty business.

00:42:28.940 It's chemicals and hides and the town's hard to work with.

00:42:33.840 And it just, it, this, this town in Maine.

00:42:37.140 And so they shut down.

00:42:38.320 And then, so the, the federal government literally on the phone with me said, we, we would like

00:42:43.880 you to take this over this tannery.

00:42:45.840 And I'm like, I can't, you know, I can't, I have to stay focused on what we're doing

00:42:50.900 here.

00:42:51.320 I said, it's just too, it's too much risk.

00:42:53.460 And they're like, well, and they said, we only have two tanneries left in America that

00:42:57.200 can make the leather for the boots for our soldiers.

00:43:00.500 If we go to war, we're, we barely can make the stuff we need.

00:43:05.200 And, and he told me on the phone, he said, there's, there's not only that Pete, he said

00:43:10.240 from a, from a manufacturing perspective in general to build the textiles and cut and sew

00:43:15.560 the products.

00:43:16.200 We just don't have it anymore.

00:43:18.080 Like someone has to take the reins and they, and they earmarked a bunch of money for manufacturers

00:43:23.100 that were willing to build factories and do this during COVID.

00:43:28.200 We didn't take advantage of any of that because we were just focused on what we were doing.

00:43:31.400 But if America needs to go to war, origin gets turned on as a war machine, a hundred percent.

00:43:39.980 And you already have some of those contracts and relationships in place.

00:43:43.880 What department would, would this fall under?

00:43:46.680 When you talk about the federal government, what is that?

00:43:49.740 I can't remember.

00:43:50.680 Homeland security is it?

00:43:51.800 It wasn't Homeland security.

00:43:53.240 It's it's sourcing and it's some type of military sourcing arm.

00:44:00.640 Interesting.

00:44:01.320 You know, cause you have the, the Berry amendment stuff and you know, stuff has to be made in

00:44:05.160 the U S.

00:44:05.660 Well, I mean, just think about what's happened with fuel and oil with this Ukraine, Russia

00:44:10.980 incident.

00:44:11.520 You also think about, um, what is it?

00:44:15.320 The, uh, the, like the microchip processors are in, in Taiwan have China decides to annex

00:44:20.760 Taiwan the way they've been talking about.

00:44:22.940 I mean, that's a scary proposition.

00:44:25.300 That's the other reason we can't lose who we are as manufacturers.

00:44:28.740 There's another reason we can't lose who we are with the knowledge.

00:44:32.000 Cause China's coming, bro.

00:44:33.980 They got a thousand year plan and we're here looking at our freaking cell phone scrolling

00:44:39.720 through Instagram reels like idiots.

00:44:42.020 But do you think that China, like if you look at the GDP, I mean, we're still on top, right?

00:44:46.780 And if you look at a place like China, for example, or maybe India, uh, and we'll use

00:44:52.960 China, I mean, there's still, they still fully haven't embraced the idea of free market

00:44:58.660 capitalism.

00:44:59.780 And there's a whole lot of problems that from, from the surface, it looks scary and intimidating.

00:45:06.920 But if you dig down deep into it, I see themselves eating themselves alive.

00:45:11.520 Dude, no way.

00:45:12.620 No way there.

00:45:13.360 Why do you say that?

00:45:13.960 They're, they're, they're playing a thousand year game.

00:45:16.780 Like they're, they're, it's just, it's group think, man.

00:45:21.180 They got every, I mean, they're, you know, they're, it's not even that it's dictator think

00:45:25.820 and it's forced upon people.

00:45:27.820 And I don't think that's sustainable.

00:45:29.300 It's a generational embedded mindset.

00:45:34.320 It's there.

00:45:35.140 Of course you're going to have some rebellion, you know, but when you disarm a society and

00:45:41.820 generationally, um, I mean, I, I go back to world war two and the Holocaust and the concentration

00:45:53.240 camps and the fact that there were a lot more people in those camps than there were say guards,

00:45:59.920 but you know, oppression is a real thing, you know?

00:46:05.400 And when you oppress somebody, you know, I mean, humans still have, you know, we're still,

00:46:14.060 there's still an ability to control somebody given the right circumstances, right?

00:46:20.400 When you create a circumstance of control, like in China, let me give you an example.

00:46:26.460 This is wild.

00:46:27.200 We had to buy a machine from China a few years ago.

00:46:31.940 Um, it was a laser machine.

00:46:33.380 It was, it was, uh, like the only place you could get this machine and, uh, you know, Nike

00:46:40.500 was using this machine and a bunch of other brands.

00:46:42.780 It was, it's a special machine.

00:46:45.860 We brought it over after it was built and they sent a technician over to set it up.

00:46:50.820 A young, young man, maybe in his mid twenties and he's working on this machine and he's

00:46:57.020 installed hundreds of these.

00:46:58.360 I'm sure he went, he goes through all the protocols, the SOPs, the standard operating

00:47:04.080 procedures.

00:47:04.520 He's, he's running through the protocols.

00:47:06.140 He's setting up the machine.

00:47:07.260 He's setting up the software.

00:47:08.760 Super, super, super smart kid.

00:47:11.700 He hit a snag and he didn't know how to think outside the box.

00:47:17.780 Okay.

00:47:18.220 I'm just talking about thinking freely, Ryan.

00:47:21.040 Sure.

00:47:21.320 Yeah.

00:47:21.500 He was in the corner, bawling his eyes out with his head in his lap.

00:47:26.040 Literally.

00:47:26.380 That's what he was doing.

00:47:27.020 Literally.

00:47:27.840 Whoa.

00:47:28.380 John Milan had to go down and be like, what's wrong?

00:47:30.980 He's like, I went through this, but I, it's not working.

00:47:33.760 It's not working.

00:47:34.460 And John's like, okay, let's backtrack.

00:47:38.400 Like that concept of backtracking and thinking outside the box and thinking freely, just not

00:47:43.480 there.

00:47:43.960 Cause it wasn't in the manual.

00:47:45.300 That's right.

00:47:46.180 So, so there's this programming, there's this programming in China and you know, this may

00:47:51.960 piss some people off.

00:47:53.840 Honestly, I don't care.

00:47:54.860 But isn't that the demise?

00:47:56.800 That's what I'm saying.

00:47:57.760 No, it's not because you have millions and millions of millions of people working for

00:48:03.940 a singleness of purpose in one direction.

00:48:05.880 And that is to become the world's superpower.

00:48:08.500 And you have America who's forgetting how to freaking make shit.

00:48:14.040 And they're, they're looking at this screen 24, seven, three 65.

00:48:19.900 And that's what the kids are doing.

00:48:21.320 That's why the, that's why the gen Xers are the saviors of this country.

00:48:26.000 In my opinion, like, like without us, we wouldn't remember the past and we won't know

00:48:34.380 how to direct the future.

00:48:35.500 So we have to make a stand and we have to define what the future is going to look like,

00:48:40.000 the future that we want to live in and our kids want to live in.

00:48:42.920 So we are in a war with China, an economic war.

00:48:48.940 We are, we are in it and they are kicking our ass.

00:48:52.760 So origin, when it, on East of the Mississippi, origin is probably the biggest apparel manufacturer

00:49:01.540 in East of the Mississippi in America.

00:49:05.500 That's wild.

00:49:06.900 Probably has the most capacity.

00:49:08.840 We probably do the best work and yeah, we're building a brand and we're building freaking

00:49:14.880 awesome product for jeans and boots and apparel and gear for combat sports and now for hunting.

00:49:21.140 But it has to be done.

00:49:23.980 Like if, if we continue giving it away, we'll never get it back.

00:49:28.860 We had Levi's reach out to us.

00:49:31.640 They wanted us to manufacture jeans for them.

00:49:34.380 And I said, no, you abandoned the American worker.

00:49:37.700 Suck it.

00:49:39.160 We're going to take your knees out and eat your market share because you're responsible

00:49:43.260 for this problem.

00:49:45.100 You are one of them.

00:49:46.640 You went in corporate greed, runaway capitalism, and I'm a capitalist.

00:49:51.260 Runaway capitalism.

00:49:52.900 And you are, you are why our communities are stuck on drugs and alcohol and you're responsible

00:50:00.880 for stripping that away because of greed.

00:50:03.600 So I said, no, we're not, we're not, we're not doing it.

00:50:06.220 We're actually going to, we're actually going to take your market share is what we're going

00:50:09.040 to do.

00:50:09.400 Um, I love that mentality gets me so excited.

00:50:15.340 Well, you got to be a little bit of a savage, you know what I mean?

00:50:17.980 How could you make it work if you weren't, you know, people don't realize this, but when

00:50:24.140 after, after America declared independence and ultimately won, we were still, we were still

00:50:32.200 an agrarian society.

00:50:34.040 We only grew shit.

00:50:36.040 We didn't process it.

00:50:37.800 We didn't have the capabilities to process it.

00:50:40.060 And, and, you know, England went through their industrial revolution.

00:50:44.540 They started and it was illegal to ship the machines over here to America.

00:50:49.700 Oh really?

00:50:50.200 Oh yeah.

00:50:50.820 So there was a lot of espionage.

00:50:52.240 Washington and Jefferson sent out industrial spies.

00:50:56.380 Steve's going to kill me for sharing this.

00:50:58.560 I hope he does not listen to this podcast.

00:51:01.400 Uh, Washington and Jefferson, they sent out industrial spies over to, uh, Great Britain

00:51:06.660 to try to find the knowledge and recruit people.

00:51:10.600 I think you've told me this.

00:51:11.800 I think you're safe.

00:51:12.840 Cause I think you've mentioned this before.

00:51:14.940 There was a newspaper clipping in a newspaper over there that said the Americans have sent

00:51:19.860 over industrial spies.

00:51:22.580 They're like birds of prey on the bank of the Thames looking for industrialists and workers

00:51:29.300 and people with the knowledge and bring them over here, bring it over here.

00:51:32.840 That's how we have to be.

00:51:34.380 We have to be savage birds of prey on the bank of the freaking Mississippi.

00:51:40.240 Cause East of the Mississippi is where I'm looking.

00:51:42.320 I'm looking on the East coast and we have to be savage about bringing it back and reclaiming

00:51:47.940 it.

00:51:48.120 Like we got to, we got to reclaim that shit or it's going to be gone and China's going

00:51:53.180 to scoop it up and we're going to play second fiddle.

00:51:55.700 And I frankly don't want to play second fiddle to anybody.

00:51:59.160 I don't think anybody's, it's not even about second or first fiddle or whatever.

00:52:02.860 It's about the ramifications that come from that.

00:52:05.720 Not good, dude.

00:52:06.740 Not good.

00:52:07.660 Communism is a bad, evil thing.

00:52:09.820 It's evil.

00:52:10.460 It's satanic.

00:52:11.500 I think we have a romanticized version of it because we didn't live in it and we never

00:52:17.340 have been us exposed to it.

00:52:19.940 The degree to the degree our grandparents may have been, it's satanic.

00:52:24.320 It's not good, dude.

00:52:25.480 I, I, uh, we have to do everything we can to fight it, you know, and, and in a free society

00:52:32.240 of free America, that's independent with knowledge of how to make things and do things.

00:52:39.000 That's where we're at our strongest.

00:52:41.780 When we are simply consumers of product, we actually, we actually don't have any, have

00:52:49.540 any real substance there.

00:52:50.980 We're just consumers.

00:52:52.180 We're consuming.

00:52:52.920 Right.

00:52:53.120 We're users.

00:52:54.120 And we're subject to the producers.

00:52:56.540 We fall prey to the producers.

00:52:57.960 Right.

00:52:58.480 You know?

00:52:58.960 And so, um, we're, we're doing something about it and it was small.

00:53:04.900 It's pretty big now.

00:53:06.320 Not so small anymore.

00:53:07.280 And it's about to be massive because we're building a Yeti.

00:53:10.200 Um, you know, I, some people say, oh, this is how you build a unicorn.

00:53:14.120 A unicorn would be like a, let's say a billion dollar brand.

00:53:17.360 We're not building a unicorn.

00:53:18.480 That's too soft.

00:53:19.300 We're building a Yeti.

00:53:20.300 I, yeah, I don't, I, I think a billion is undershooting the mark a little bit.

00:53:25.600 Oh, for sure.

00:53:25.960 It's just the first step.

00:53:26.960 Based on what you guys are doing.

00:53:28.320 Yeah.

00:53:28.660 And, and, and, and the impact of doing that to, to, to get a company to that size, a private

00:53:35.240 company to that size, you need 50 factories and thousands of workers.

00:53:41.820 And you've got to be spread across America, across America's communities in, in trickling

00:53:48.740 down the knowledge.

00:53:50.300 And that's the goal.

00:53:51.520 Yes.

00:53:52.380 That's the goal.

00:53:53.840 When you talk about market dynamics, that's kind of how we open the conversation.

00:53:58.000 Um, I think it's not, I won't say easy, but I think it's more manageable to predict the

00:54:03.300 tangibles like economic trends and inflation and these sorts of things.

00:54:08.620 How do you predict the non-tangibles like the increased desire for green manufacturing or

00:54:18.920 the desire somebody might have for a piece of clothing that was actually made by a human

00:54:25.760 being or a belief in just the American dream?

00:54:31.180 Those are non-tangibles.

00:54:32.700 How do you begin to predict those sorts of things?

00:54:36.400 I think you got to look at other markets.

00:54:38.620 They've been doing this in food for a long time.

00:54:41.540 Um, farm to table.

00:54:43.660 Well, we do the same thing.

00:54:45.340 It's, it's field to finish fiber to fabric, dirt to shirt, seed to shelf, whatever you want

00:54:49.540 to call it.

00:54:50.120 It's all of those things.

00:54:51.500 So people want to know where things come from.

00:54:56.260 They want to like, if we use polyester, right?

00:54:58.980 Which we'd use a lot of polyester.

00:55:00.460 We want to make sure it's recycled polyester, whether it's our own recycled polyester or reprieve,

00:55:05.780 which is another recycled polyester because plastic ultimately isn't great for the environment.

00:55:11.280 So you want to make sure you're reusing it.

00:55:13.400 You got to think through these things.

00:55:15.000 They're important, you know, and taking care of the environment's important.

00:55:19.180 Like I, I even like, honestly, I'll have my go in the morning and the aluminum can, I fill

00:55:26.080 it up with water all day long and I, and I, and I do this purposefully.

00:55:31.000 So people think I'm drinking go all day long.

00:55:33.260 I actually have like one a day, but it's in my hand.

00:55:36.400 That's how he's getting so much done.

00:55:37.940 He's got 17 goes a day.

00:55:40.020 I'm caffeine sensitive.

00:55:41.020 So I, a little bit of caffeine, maybe two some days.

00:55:44.320 And then I recycle, I try to recycle.

00:55:47.520 I try to recycle that, that aluminum can.

00:55:50.400 Usually I just leave it laying around.

00:55:51.920 I know somebody's going to pick it up, but yeah, I mean, I think you need to think about

00:55:56.560 that, you know, fossil fuels and decreasing the impact.

00:55:59.640 So in North Carolina, our factory is close to where the cotton has grown.

00:56:03.380 So like everything happens within like a hundred mile radius or 20 mile radius, right?

00:56:08.100 Until the finished product that then is shipped direct to consumer.

00:56:12.920 It's not shipped to a warehouse, you know, where they're spending more fossil fuels to

00:56:19.100 get it there.

00:56:19.620 It's shipped direct to consumer.

00:56:21.380 And then you're ultimately building a relationship with that consumer.

00:56:24.160 So you got to think about these things.

00:56:27.200 Do you have to, do you have to, for lack of a better term, train the consumer to believe

00:56:34.420 that's important?

00:56:35.300 Like what is, what has that process been like?

00:56:37.580 Or do people already just inherently believe it is?

00:56:39.840 And there's no training required.

00:56:41.740 Training is probably not the right word condition.

00:56:44.080 Maybe.

00:56:44.680 Yeah.

00:56:44.980 I think, I think education happens in five or 10 year sprints, like sprints and not really

00:56:53.500 sprints, but how do I explain it?

00:56:57.880 The COVID expedited the need and the market dynamics for origin.

00:57:06.560 It exposed the holes and weaknesses and voids.

00:57:09.620 Right.

00:57:10.780 And I thought it was going to take another five years.

00:57:13.220 So when we started, I was like in 15 years, this is going to be the case.

00:57:17.800 Well, it actually happened in nine years because of COVID.

00:57:21.320 So it expedited the education of, of the weakening and softened supply chains in America.

00:57:29.840 That's why I thought you were a fortune teller or a time traveler.

00:57:33.040 No, that's what I was talking about is because when that happened two years, cause look, when

00:57:38.900 I met you guys, you made geese and rash guards, right?

00:57:43.200 Bro, that was four years ago.

00:57:44.820 Yeah.

00:57:45.380 That's all you were making four years ago.

00:57:47.360 Now you may have had some ideas and I think fuels was coming online at the time, but that's

00:57:52.620 it.

00:57:53.040 Yeah.

00:57:53.220 But, but the need was always going to be there.

00:57:56.200 It's just a matter of when, how long was the education process going to take to feed people

00:58:00.560 felt the burden of not knowing where their stuff came from or how or who was making it.

00:58:06.060 It's COVID COVID just expedited it.

00:58:08.940 So, you know, if, if, if, if COVID didn't happen, it would take another five years, 20,

00:58:13.940 I think 2025, we, you know, people would have started to really see the impact.

00:58:22.520 Cause I'd say the greatest generation would have all but passed.

00:58:26.740 I don't think there's many of them left.

00:58:28.220 Right.

00:58:29.440 Um, would have all but passed the gen Xers are now in their mid to late forties.

00:58:34.840 We're starting to take over politically.

00:58:37.460 Right.

00:58:38.060 Right.

00:58:38.560 We're the ones with the businesses.

00:58:40.320 We're the ones raising the kids who are in college.

00:58:43.020 The financial means.

00:58:43.960 We're the financial means.

00:58:45.020 So now we're directing the future.

00:58:47.160 And because of those market dynamics, we're the ones that are remembering the past and how things

00:58:52.320 used to be done and trying to scrape the good from that and apply it to the future.

00:58:58.120 That's the fortune teller, I guess, in me.

00:59:01.140 I mean, like I'm an INFJ.

00:59:03.040 So part of an INFJs personality profile is you almost feel like you can predict the future.

00:59:08.120 And there's actually science behind that, which is with that personality profile, you, the way you look

00:59:15.820 at things and piece the puzzle together is, is just kind of built in your DNA.

00:59:21.380 So I've really just pieced a puzzle together by looking at society and, and looking and

00:59:27.060 finding the holes in it.

00:59:28.760 Um, so.

00:59:30.760 I guess that's, what's maybe hard for me to understand.

00:59:33.300 And I had never done those personality things.

00:59:35.520 They're good.

00:59:36.320 But I'm, I'm, I would say I'm an intuitive person, but I don't need to think much about

00:59:43.460 it or on it.

00:59:44.640 Like I don't need to ponder it.

00:59:45.740 I'm like, yeah, I want to be attached to origin and close to what these guys are doing.

00:59:49.560 Cause clearly something's happening, but it's gotta be excited about that.

00:59:52.420 It's gotta be speaking to you on a level.

00:59:54.520 That's not just like, that's cool.

00:59:56.520 It's gotta, it's gotta touch you a different way.

00:59:59.260 And it does.

01:00:00.020 Yeah, absolutely.

01:00:01.620 Well, and I think that's the, that's the power in a movement in itself.

01:00:07.000 You know, it's the power in a revolution.

01:00:09.600 Yeah.

01:00:09.920 It's more than just selling clothes.

01:00:11.500 Yeah, dude.

01:00:12.100 It's, that's just the conduit between you being able to manifest your, your, your belief

01:00:17.640 and mindset that we're in lockstep.

01:00:20.220 That's all it is.

01:00:21.200 Well, and the other thing I think it's allowed you to do, and I'm sure you're already aware

01:00:24.100 of this is to transition from geese and rash guards to all of a sudden it's like, now

01:00:28.600 we're going to make boots.

01:00:29.280 Like, wait, what?

01:00:31.000 Cause it's more important than the key and more important than the boots or the Jocko fuel.

01:00:36.700 Yeah.

01:00:37.140 It's the underlying mission that ties.

01:00:38.840 Cause now we're talking about bringing this entirely new factor into the equation with the

01:00:46.200 hunt line and so it transcends just selling geese into something so much greater.

01:00:53.000 Yeah.

01:00:53.480 And learning how to manufacture combat sports apparel and geese, we like, it's the toughest

01:01:02.480 shit to make, you know, like it, you gotta, you gotta manufacture it because you're, you're

01:01:07.840 yanking on it, right?

01:01:08.660 You're pulling and ripping at it.

01:01:10.080 Like, so we knew if we could figure out how to construct this to last a lifetime, we could

01:01:17.240 make anything.

01:01:18.020 And footwear was the same thing.

01:01:19.500 Like we tried to make the hardest thing possible to prove we could make it first, you know?

01:01:26.380 And then if we could, which we were going to do it regardless.

01:01:31.680 So like there was no, it was a go, go scenario.

01:01:34.580 It was never a go, no, go scenario.

01:01:37.180 Once we proved out, we could, and then we could prove, okay, we can still be profitable

01:01:40.820 at it in the business model.

01:01:42.700 We can make anything, dude.

01:01:44.440 Sneakers are nothing compared to making leather boots with American Lakota bison hides, which

01:01:51.960 are my favorite ones still, which are very cool.

01:01:53.700 Yeah.

01:01:54.660 So I'm waiting for my, my moose boots.

01:01:58.480 Oh yeah.

01:01:59.200 They're making, they're actually making some.

01:02:00.700 Oh, they are?

01:02:01.280 Yeah.

01:02:01.400 They just, I think they just cut one of the hides.

01:02:03.380 Oh, I was like, I'm going to shoot a moose this year and I'm bringing that hide over

01:02:07.020 to you and we're making, but I still want the fur on them.

01:02:09.760 Yeah.

01:02:10.220 Just kidding.

01:02:11.180 That would be awesome.

01:02:12.580 My nephew, Nick, I think they just, uh, I think they just punched out his hide for

01:02:16.580 boots.

01:02:16.980 Really?

01:02:17.360 Yeah.

01:02:17.440 We had from his moose last year.

01:02:18.640 Yeah.

01:02:18.820 Yeah.

01:02:19.000 From his moose last year.

01:02:19.500 Oh dang.

01:02:20.020 That's cool.

01:02:20.740 But when you translate that into hunt, you know, origin, origin is the, the, the logo is the

01:02:28.300 wave of freedom.

01:02:28.940 Uh, you know, and when people wear it, like if they're like, Oh, what's that?

01:02:34.100 Oh, that's the, that's, that's the wave of freedom, man.

01:02:36.120 That's origin.

01:02:37.020 Well, what is, what is the wave of freedom?

01:02:39.040 Well, it's, it's the wave of, of reshoring our machinery.

01:02:43.240 It's, it's, it's the wave of reclaiming the knowledge that's been lost.

01:02:49.420 So it's a, it's a reclamation project and it, it's meaningful and it, and it speaks to

01:02:56.640 you deep in your soul.

01:02:58.460 You know, it's, it's not demographics.

01:03:01.340 It's not even psychographics.

01:03:03.420 It's something deeper than the two it's necessary, you know?

01:03:09.180 So, um, being born on the ground, of course, getting back to the land, you know, like being

01:03:18.520 a savage, it led us into developing this hunt line, you know, and we took everything we've

01:03:24.020 learned from making super durable combat sports apparel and denim jeans and boots.

01:03:28.280 And we just applied it to making hunt gear with innovative textiles.

01:03:31.620 Your background is marketing specifically in the hunting industry.

01:03:36.000 Yeah.

01:03:36.540 And you told me years ago, you're like, I'll never get back.

01:03:39.340 I know, dude.

01:03:40.220 And then, you know, a year ago or maybe 18, I don't know when it was 18 months ago, whatever.

01:03:45.280 I'll make it a hunt line.

01:03:46.400 It's probably not 18 months.

01:03:47.140 It wasn't even a year ago.

01:03:48.280 That's right.

01:03:48.640 That's what I was going to say.

01:03:49.460 It was the end of last year.

01:03:50.120 Yeah.

01:03:50.240 I'll make it a hunt line.

01:03:50.980 I'm like, I mean, that's cool, but really?

01:03:54.680 Yeah.

01:03:55.040 You know, Jocko, of course, my business partner, he got into hunting a few years ago.

01:04:01.540 Yeah.

01:04:02.660 And we used to, I used to work in the industry, in the hunt industry.

01:04:06.980 And, you know, I, dude, I haven't really hunted in a decade.

01:04:12.260 You know, I've been focused on this.

01:04:14.180 I gave up competing in jujitsu.

01:04:17.820 You know, I gave up hunting.

01:04:20.140 I mean, I gave up a lot of shit to have a singleness of purpose to focus on building

01:04:24.380 origin.

01:04:24.820 And it just is what's meaningful in my life outside of my family, obviously.

01:04:31.040 So, um, but like my whole family is, you know, my wife's side is massive hunters.

01:04:37.260 My son's a massive hunter trapper, you know, and Jocko got into it.

01:04:41.720 And then Kip came on board and it was just, the writing was on the wall.

01:04:45.840 I was like, you know what?

01:04:47.180 Yeah, it's a matter of time.

01:04:48.500 And then seeing Kip's plan for it and how he, how he wanted to use, like, go back to

01:04:53.760 the earth with the Merino wools and, you know, the knits and the weaves and the, and then

01:04:59.940 taking the textiles and innovation into it and making a simple system.

01:05:04.200 I got real excited.

01:05:06.540 So I was like, we got to do this shit.

01:05:09.940 This is badass.

01:05:11.560 I'm excited about it.

01:05:12.460 And it speaks to our consumer.

01:05:14.320 You know, it speaks to the, it speaks to that person, um, who is out there trying to be

01:05:21.920 better.

01:05:23.160 You know, like I was saying, I was taught, I was interviewing a guy yesterday with Brian

01:05:27.440 would be little and I kind of had to distill it down to this.

01:05:33.120 What we do, we don't do it for clicks or likes or follows.

01:05:40.720 It's done for internal validation.

01:05:44.080 Not to say we don't use social media to capture the journey.

01:05:47.760 Of course.

01:05:48.340 Right.

01:05:48.860 But it's just a tool that shift.

01:05:50.980 I was talking to in kind of society, at least American culture, people are out there doing

01:05:57.860 things for internal validation.

01:06:00.120 I'm going to go, I'm going to go bike 20 miles today.

01:06:04.000 I'm going to go do this triathlon.

01:06:06.240 I'm going to go try jujitsu.

01:06:08.760 I'm going to go get my neck choked.

01:06:11.120 You know, that's, that's all stuff to be better.

01:06:13.640 And hunting is one of those things.

01:06:16.160 And combat sports is one of those things.

01:06:17.900 And just good old fashioned hard work is one of those things.

01:06:22.600 And so when you look at how the brand has broken into the categories of durable goods

01:06:28.080 built to work, made for life field explorer, which is our, our hunt line, you know, go hunt

01:06:36.080 your wild game to provide for your family.

01:06:38.280 And then of course you have grappling arts, which is get on the mat, choke your friends.

01:06:45.180 You know what I mean?

01:06:46.240 Yeah.

01:06:46.600 I do know.

01:06:47.460 You know, humble yourself, tap a lot.

01:06:50.020 So they all, they all fit together.

01:06:52.760 And I had seen all my friends like that were hunters getting into jujitsu and that were into

01:06:59.600 jujitsu getting into hunting.

01:07:01.320 And a lot of them were into both things and they're all workers and they all have a blue

01:07:05.760 collar mindset.

01:07:06.720 A lot of my friends are blue collar folks.

01:07:09.900 I have some white collar friends, but regardless of where the class structure is on income, there

01:07:16.580 is a mindset that remains the same.

01:07:19.220 And that is a blue collar mindset.

01:07:21.260 And what that means is I'm not afraid to put my hands in the dirt and have dirt under my

01:07:26.220 fingernails.

01:07:27.640 It's a good look having dirt under your fingernails.

01:07:30.580 So, um, I think part of the reason that what you guys are doing resonates with me so deeply

01:07:36.320 is I didn't really get exposed to a lot of this stuff when I was younger and played sports

01:07:41.560 and you know, I had great coaches and things like that, but hunting jujitsu, that wasn't

01:07:46.520 even on the radar.

01:07:47.140 I got in a fight in high school or not, not high school, um, elementary school or middle

01:07:51.140 school.

01:07:51.340 I can't remember.

01:07:52.440 And I got my ass handed to me and my mom put me in Kenpo karate and I did it for like

01:07:57.580 three months or so.

01:07:59.180 I'm like, this is dumb.

01:08:00.200 Stop doing it.

01:08:01.040 Uh, but then I got introduced to hunting and then I got introduced through, through you

01:08:06.280 primarily in Matthew Arrington and Kip Sorensen jujitsu.

01:08:09.140 And I think that's why this speaks to me so much is that, like you said, that blue collar

01:08:13.240 mindset, that's really cool.

01:08:14.960 I like that concept.

01:08:16.000 Yeah.

01:08:17.340 That's something that came out of our, uh, strategy summit.

01:08:20.540 We went out to Kip's land out there and he's a beautiful place.

01:08:24.220 Yeah.

01:08:24.460 It's awesome.

01:08:24.940 He was trying to get us to commit to like a segment, a person.

01:08:30.280 And I just couldn't.

01:08:31.920 An individual.

01:08:32.840 Yeah.

01:08:33.220 That's what I have your ideal person.

01:08:34.700 Yeah.

01:08:34.900 And that's when I laid out the market dynamics, you know, and ultimately it's a mindset.

01:08:40.060 This is a mindset.

01:08:41.060 It's me.

01:08:41.320 Yeah.

01:08:41.660 I'm the guy.

01:08:42.460 Yeah.

01:08:42.780 A hundred percent.

01:08:43.540 I'm the guy.

01:08:44.340 Totally.

01:08:45.140 You know, and it, but it doesn't, it's not just for Gen Xers.

01:08:49.100 You know what I mean?

01:08:49.600 It's for, it's for, it's for millennials and it's for the next generation.

01:08:56.020 I don't even know what generation our kids are.

01:08:57.840 What are they?

01:08:58.300 Gen Z maybe or something.

01:08:59.960 I have, I have no, I don't know what the cutoffs are.

01:09:02.980 I don't know.

01:09:03.500 Gen Z, stuff like that.

01:09:04.600 Yeah.

01:09:05.020 So, um, ultimately because of market dynamics, it's going to appeal to everybody.

01:09:09.360 The mindset and the wave of freedom is going to be worn by anyone who actually gives a

01:09:15.060 shit about America and changing the direction of the way things are going.

01:09:18.820 I don't want to look too far ahead, but what's after the hunt line?

01:09:23.220 I'm going over that line plan at 3 PM today.

01:09:25.920 Oh, you are?

01:09:26.360 Yeah.

01:09:27.200 Yeah.

01:09:27.720 You don't have to disclose anything.

01:09:29.080 No, I haven't even seen it.

01:09:30.300 I'm sure there's something up here.

01:09:31.280 Well, I, you know, I haven't seen it.

01:09:33.000 I mean, like I kind of cast the long-term strategic vision.

01:09:36.260 We now have a product team in place, have designers.

01:09:38.960 So I'm going to look at what the next two to 2024 looks like.

01:09:43.960 I guess, I guess they have it in the conference room, paste it up on the wall.

01:09:46.980 And we have this big meeting this afternoon.

01:09:48.420 I don't even know yet, but, um, if I guess if I've done my job, I'm going to walk in there

01:09:54.380 and love everything.

01:09:56.100 And then we're gonna have to figure out how to make everything.

01:09:58.240 But I would say one thing I would really like to do next year, we built all these really

01:10:04.740 cool textiles for the hunt line.

01:10:07.000 I'd like to glean some of those and bring them into the durable goods line, you know,

01:10:12.960 some of these innovative proprietary textiles and products.

01:10:16.800 And then on the jujitsu side, we're developing a new kimono, a new weave offering more no-gi

01:10:23.200 grappling shorts and some, some different items just for grappling arts.

01:10:26.980 So there's, there's definitely a plan, a lot of shit to make a hundred percent on an American

01:10:33.060 supply chain without compromised dirt to shirt.

01:10:36.400 Um, I don't know how we're going to do it all, but we're going to figure it out.

01:10:39.200 I like the, um, the crossover.

01:10:41.280 Somebody was telling me a little birdie was telling me because with the hunt stuff, but

01:10:47.740 because you make boots now, maybe there's an opportunity to make some hunting boots.

01:10:51.620 I'm like, dang, we're talking about it.

01:10:54.920 Well, so, so tell me specifically about the hunt line.

01:10:57.260 Cause I know it's coming out really soon and I know, and I told you the other day, and

01:11:00.700 this is nothing you don't know.

01:11:02.780 Like, there's no way you're going to fill the demand.

01:11:04.720 Like absolutely no way.

01:11:06.480 So, so I, but I know there's a lot of guys who are interested.

01:11:09.540 So tell us how to connect with you or the hunt line or whatever you want to share.

01:11:12.600 And we'll wrap things up today.

01:11:13.600 Yeah, the, the best way for the hunt line specifically is go to originusa.com slash hunt originusa.com

01:11:22.700 slash hunt.

01:11:23.300 And we're capturing emails and anybody on that email address that puts their email address

01:11:29.880 on that list.

01:11:30.380 We'll have, we'll have access to the hunt line first.

01:11:36.320 The thing is, is we're going to sell out like it's, there's, we're not going to supply the

01:11:41.260 demand of this year.

01:11:42.020 So we're going to try to work towards that for next year, but you got to remember what

01:11:46.580 we did in eight months.

01:11:48.760 We committed to the line.

01:11:51.280 We developed a camo.

01:11:52.820 We took the old Vietnam era, world war two tiger stripe.

01:11:56.540 That's 50 years old.

01:11:58.080 And we modernized it based off of animal studies and breakup studies and color and all that stuff.

01:12:05.540 We modernized tiger stripe.

01:12:06.900 We call it origin raptor camo.

01:12:08.940 It's badass.

01:12:10.060 It is.

01:12:10.460 There's a highland version and there's a woodland version.

01:12:13.920 So for Western and Eastern, we went and found textiles that the military was using that weren't

01:12:22.020 commercially used, tweaked them for our needs and develop new textiles.

01:12:27.080 And then we had to figure out how to get that print, that raptor camo on those textiles.

01:12:34.960 So I'm just saying there was a big process to this thing.

01:12:37.700 In eight months.

01:12:38.640 And make the, and buy a factory and retool a factory.

01:12:43.920 Develop everything out and build a product.

01:12:46.600 Right.

01:12:46.820 We're starting, we started building the product about two weeks ago.

01:12:50.800 So, you know, we'll be releasing some stuff in August, September, October.

01:12:55.120 It'll all be released in the next 30 to 90 days.

01:12:59.380 So let's go get, let's go.

01:13:02.240 Freaking awesome.

01:13:02.660 Let's go kill some animals.

01:13:04.280 Pete, love you, brother.

01:13:05.720 Appreciate all you do.

01:13:06.720 I, um, I, of course I appreciate our friendship and everything.

01:13:09.560 I look at you, not only as a friend, but a mentor and somebody that I've gleaned a lot

01:13:13.320 of information from.

01:13:14.220 And I know every time I have you on the podcast, guys are like, dude, that was so awesome.

01:13:19.140 I love hearing from Pete.

01:13:20.980 Everybody's like, when's hands and daylight coming back?

01:13:22.940 I'm like, I don't talk to him.

01:13:24.100 He's building a hunt line.

01:13:24.980 He's building boots.

01:13:25.760 He's building jeans.

01:13:26.460 I don't even know if that's on his radar.

01:13:28.620 You can go talk to him about that.

01:13:29.820 Don't ask me.

01:13:30.480 I don't know.

01:13:31.080 Yeah.

01:13:32.160 I don't know.

01:13:32.720 I know we ended on episode 99 a year or so ago and I don't, that's just not on my priority

01:13:37.120 list right now.

01:13:38.080 I get it.

01:13:38.480 Um, I enjoy doing this, you know, and I'm stoked to be on again.

01:13:43.580 Thanks for inviting me.

01:13:44.360 I know we've been trying to make it happen for a while.

01:13:46.240 So happy to be home and to be able to really focus on, you know, getting my, my thoughts

01:13:52.840 out and obviously you ask great questions.

01:13:55.020 So, um, yeah, I don't know.

01:13:57.540 I don't know when that, that hands in daylight is coming back.

01:13:59.460 I might even start a different, a new podcast at some point I've been thinking about, but

01:14:03.400 just not there yet.

01:14:04.560 If you ever need any help, you know where to jump.

01:14:05.880 Oh, I know.

01:14:06.300 I know.

01:14:07.060 I love this game.

01:14:08.080 I love it.

01:14:09.020 You're good at it.

01:14:09.740 All right.

01:14:09.980 Thanks brother.

01:14:10.480 All right.

01:14:10.940 Thanks.

01:14:12.900 All right.

01:14:13.360 You guys, I told you that was going to be a good one.

01:14:15.160 Uh, very, very interesting individual.

01:14:17.860 Obviously got a lot of great information to share as it pertains to the importance of

01:14:23.600 American manufacturing, but entrepreneurship and leading a team and building culture and

01:14:28.680 building products.

01:14:30.060 The guy's brain is, is just, it's a wealth of information.

01:14:33.440 And I think you heard some of it there.

01:14:35.220 So make sure to connect with Pete on the gram, uh, connect with origin at origin USA.

01:14:41.000 Uh, and then also we talked about it again before the show.

01:14:44.580 And even there at the end of our conversation, their new hunt line, uh, with cam Haynes representing

01:14:49.820 Jocko Willink representing, and you can check that out at origin USA.com slash hunt origin USA.com

01:14:58.480 slash hunt.

01:15:00.720 All right, you guys, there it is.

01:15:02.560 You have your marching orders.

01:15:04.020 If you would do me a favor, leave a rating and review, share this with a friend and let's

01:15:08.280 blow this thing up.

01:15:09.460 All right, guys, we'll be back tomorrow until then go out there, take action and become

01:15:13.540 the man you are meant to be.

01:15:15.360 Thank you for listening to the order of man podcast.

01:15:17.960 You're ready to take charge of your life and be more of the man you were meant to be.

01:15:21.760 We invite you to join the order at order of man.com.

01:15:30.060 You're ready to join the order of man.

Order of Man - August 02, 2022

PETE ROBERTS ｜ Unlocking American Potential

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