Raising Daughters, Living with Your Choices, and How to Crush it in Sales | ASK ME ANYTHING
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Summary
In this episode, we talk about the value in knowing what's going on in your life that's making you angry, and how to deal with it in order to improve it. You are a man of action. You live life to the fullest. You embrace your fears, and boldly chart your own path. When life knocks you down, you get back up one more time every time. You are not easily deterred or defeated. Resilient. Strong. This is your life, this is who you are, and who you will become. At the end of the day, and after all is said and done, you can call yourself a man.
Transcript
00:00:00.000
You're a man of action. You live life to the fullest. Embrace your fears and boldly chart your own path.
00:00:06.020
When life knocks you down, you get back up one more time. Every time.
00:00:10.460
You are not easily deterred or defeated. Rugged. Resilient. Strong.
00:00:15.500
This is your life. This is who you are. This is who you will become.
00:00:19.720
At the end of the day, and after all is said and done, you can call yourself a man.
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Alright brother, what's up? Good to see you again, man.
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Good to see you too. How you doing? You seem a little flustered.
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I don't even know. I went downstairs a minute ago, and my wife's down there.
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My kids are homeschooled, and she's teaching them and stuff.
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And I went down there, and I just said, you know, I'm just like so frustrated.
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And she's like, about what? I'm like, I don't know. I have no idea.
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Like, everything and anything. Don't freaking piss me off today.
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And here's the thing I was thinking of. I'm getting off a weekend.
00:01:06.700
He competed in Massachusetts for regional powerlifting.
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He qualified for 14 and 15-year-old nationals as a 13-year-old.
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And, like, everything was awesome. Such a great weekend.
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Spent time with friends. Obviously, we were together as family.
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We joked and we laughed. Brecken had a great performance.
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And I don't even... It's like little things here and there.
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So, if you asked a question today and I'm an asshole,
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like, let me just throw it out there ahead of time.
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That's a warning to you that I might be a little bit more harsh than normally I would.
00:02:05.420
It's so important that people see the real side of those they're inspired by.
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And it sounds weird to me to say that people are inspired by me.
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I'm so sick of these Instagram, Twitter, Facebook gurus who everything at 100% of their life
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And they're making money hand over fist and nobody ever gets to them.
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And so, I'm pissed today for no specific reason.
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You just deal with it and you drive on and you do the work required
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in spite of how you might feel about it any given particular day.
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I mean, do you feel it necessary to know what's pissing you off?
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And is there value in you having a self-assessment and identifying what it is?
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Or from your perspective, it's like, well, it doesn't matter what it is.
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I think it's valuable to know why you're bothered, what's upsetting you.
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You know, so many of us as men have bought into the idea that we can't be emotional.
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I think more accurately, we shouldn't respond emotionally.
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So, if I'm pissed off for whatever reason and I lash out at my family,
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that's an inappropriate response to my anger or them,
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which is more important than serving myself, right?
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So, that's an inappropriate response to the emotion I may be experiencing.
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But if you're angry or upset or jealous or any number of emotions you could be feeling,
00:04:06.480
Sometimes you may just have woke up on the wrong side of the bed.
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Maybe with the time change, it's like that messed with my sleep schedule and that screwed it up.
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But regardless, whether you find out or not, work still needs to get done.
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There's meetings this afternoon that I've locked in and made a promise that I will be there.
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But yes, I think we should be more contemplative about why we're experiencing what we're experiencing.
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We can figure it out and maybe come to some solutions.
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Or more long-term, realize, okay, whatever that is, whatever that trigger was, doesn't serve us.
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So, be very, very cautious and tread lightly on that particular issue
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so that you can be as productive as you possibly can for your people and yourself, too.
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I, so I drove, I drove down to Phoenix from Salt Lake, which is 11, 10 and a half, 11 hour drive.
00:05:20.020
Turned around, slept in the back of my car, turned around and drove back on Saturday and Sunday.
00:05:33.980
I, I, I've told you about the Jet Mate that I want to buy.
00:05:40.080
I found out that Kawasaki makes this cool wave runner that they only made for like two years
00:05:47.920
And it's a three seater with a person in the front that controls it with a joystick.
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Like it, you look at it and you're like, you know why they stopped making it because
00:06:04.660
I'm like, it's like the old three wheelers, man.
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And one showed up online in Tempe and I was like, done, you know, call the guy up.
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So I've covered tons of books, books on tape anyway, while, while driving, I get down there
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and he's like, I'm like, do you have the title?
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I'm like, oh, so this thing's from Wisconsin, a buddy.
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I'm like, I, yeah, I'm like, so then I'm back in my car and drove back.
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Anyhow, my whole point of that, I finally listened to winning by Tim Grover, Tim Grover.
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And dude, like kind of what you're saying, man, the whole book is a slap in the face
00:07:06.320
to this, to the common thought is like, you can win and everything's going to be fine.
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And you can, you know, and, and the entire book is like, you want to win, there's going
00:07:19.620
And it's probably going to be your kids and your family.
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And, you know, and that's the price of winning.
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And by the way, once you win, if you don't keep fighting to win, then you'll lose.
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And I was like, it was, it was actually highly refreshing.
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I was like, I really liked this book, but it's kind of also depressing.
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You know, I mean, honestly, I would say 30 to 40% of my, my waking hours are bad waking
00:07:55.700
Like I'm dealing with some bullshit or, uh, you know, I'm, I'm, I'm dealing with somebody
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who's, you know, pissed at me for whatever reason, or I've messed up personally and I'm
00:08:07.920
having to make amends for some screw-ups on my end.
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And I don't want this to come across as a complaining podcast at all, but let's be real.
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Like we, we all deal with that, you know, and I'm so sick of all these Instagram gurus
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pretending that you need to be a hundred percent positive and motivated and inspired a hundred
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I don't know if those guys haven't figured out.
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And they haven't shared with me the secret if they have it.
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If you're having a big day, a bad day, like big deal, deal with it, do it anyways.
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Not in spite of the bad day you had the day before, but because you overcame it.
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Actually, because of it, it will be a better day tomorrow because you rise, rise above it
00:09:00.160
and made yourself better in spite of what would probably hinder and hamper and sideline.
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Growth is growth and fulfillment's on the other side of hell.
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So when you're in hell, you're like, Hey, awesome.
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All right, man, let's get to some questions today.
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Again, ahead of time, I was going to say, sorry, I'm not sorry.
00:09:26.340
You're going to get real answers from me without all the frill and fluff and all that bullshit.
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So we're, we're fielding questions from Facebook, uh, to join us on Facebook, go to facebook.com
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Uh, Gino Balin, what are your strategies around raising daughters?
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A lot of people ask me about being a first time father.
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Hey, I'm, I'm going to be a father in six months and I don't know what to do.
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And you're going to hear all the rah, rah answers about, you know, like love her, him,
00:10:06.340
Here's the first thing that is a Gino that, yeah, the Gino needs to know your job is to
00:10:17.780
Do you know your job right now is to put yourself out of work?
00:10:22.600
When you realize that everything else is measured as a litmus against that mindset.
00:10:28.760
So when you have your son or daughter who's at a line or who needs to be disciplined or
00:10:34.820
who has a moment in time, which would create a powerful learning opportunity.
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Remember, you got to filter it through the lens of rendering yourself obsolete because
00:10:48.680
We get so clouded behind the fact that those are our children and we need to bubble wrap
00:10:58.500
But we also need to remember the long-term play, which is that you're not raising children,
00:11:07.480
And so your job is to filter your discipline, your conversations, your experiences through
00:11:18.060
And when you do that, you can have more meaningful discussions with your kids because at this moment
00:11:24.060
in time, does your daughter need to come in and need you to come in and rescue her?
00:11:30.900
In fact, what she might need in this moment in time is a little structure, as a little
00:11:35.620
guidance, as a little discipline, as a little tough love, for example.
00:11:41.360
The other thing I would say, so that's generally, the other thing I would say is the world doesn't
00:11:47.020
The world doesn't care that that's a female, okay?
00:11:51.920
There's people who will prey upon the weak and physically women.
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I'm not going to say are weak, but they're physically anyways, not as strong as men.
00:12:02.840
And so the world, whether it's another man or a potential boyfriend or a bot, like she's
00:12:08.960
going to find herself in a compromising situation.
00:12:11.580
And it's your job to empower her and people say, oh, it's horrible, toxic masculinity.
00:12:20.680
So let's face reality, which is that she is vulnerable, okay?
00:12:25.320
She, as a woman or a future woman, she's a young lady right now, is more vulnerable inherently
00:12:35.820
Yeah, well, but I would even argue that if you have a boy that's skinny, physically incapable
00:12:41.980
and is weaker than the average boy, then what you're saying is also equally equivalent to
00:12:52.020
You're skinny and anyone can beat the shit out of you.
00:12:54.580
So you're going to be, people are going to take advantage of you.
00:13:01.560
This was probably a year or so ago and him and Echo were talking and they said, you know,
00:13:07.620
men make themselves a target by what they have temporarily.
00:13:11.260
So if you're perceived to have money on you, you might be the target of some sort of crime
00:13:23.580
Women have what men want a hundred percent of the time.
00:13:27.140
Like they don't get to absolve themselves of, of having what men want naturally.
00:13:39.120
So they need to remain very aware, very vigilant.
00:13:43.220
And I also think, and I know this is going to rub a lot of people the wrong way.
00:13:47.260
I honestly believe that women are more naive generally than men.
00:13:53.800
Like, I know it's going to piss you off because I know you're going to be upset.
00:14:00.640
My daughter is more naive than I, than my boys are a hundred percent.
00:14:05.320
And I think what you're going to say is because they see emotions more prevalently than we see
00:14:12.500
So they might see a homeless guy on, on the corner and think, oh, I feel bad for him.
00:14:16.720
And I see him and I think threat, we got to deal with that.
00:14:23.160
A woman sees it and says, homeless, destitute, I have to serve him.
00:14:30.580
So women need to be very, very careful just through their nature that they don't make themselves
00:14:37.200
more naive to the reality of the world than what men will do generally and naturally.
00:14:49.900
When you have a son, you have to worry about one penis.
00:14:54.080
When you have a daughter, you have to worry about all the penises.
00:15:00.900
And I don't subscribe to this toxic masculinity stuff and whatever, but I'm not, I'm a realist.
00:15:07.380
And so I need to make her aware of everything that could potentially be so that she can be
00:15:14.940
smart, be rational, defend herself, be capable, live the life that she wants.
00:15:29.580
And then I want that to be somebody who's valuable that she could actually partner with.
00:15:34.220
If she finds a man like me and I'm a scumbag, that's not a good thing.
00:15:40.240
So she measures every other Joe Schmo and Billy Bob out there against me.
00:15:46.320
And then she decides if this is somebody she wants to partner with for the rest of her life.
00:15:50.960
Like I was just going to say, if she's dating anybody called Joe Schmo or Billy Bob, that's
00:15:56.060
just the sign, just no or Bubba fair or Bubba for sure.
00:16:10.160
How does a man apply a lot of the business and wealth principles that you and your guests
00:16:17.080
I currently work 40 hours a week for one business and I'm attempting to get a garage door business
00:16:23.860
I don't understand how it would be different for a service.
00:16:28.020
I mean, we run a service business, you know, we sell some hats and shirts.
00:16:31.620
We have a product, but at the end of the day, it's service-oriented.
00:16:34.620
I think he's wrapped up in the correlation of his time to billable work, right?
00:16:38.440
And how do you, how do I start this side hustle if I'm pinged out at 40 already?
00:17:04.220
Like there's nobody else in the history of humanity.
00:17:07.740
No other people who've had the luxury of working 25% of the time for food and shelter like we do today.
00:17:44.280
And if you're not willing to pay it, don't say you're willing to pay it.
00:17:48.240
You know, I look at my friend who Pete Roberts with origin.
00:17:56.640
I never heard him complain about only got three hours of sleep.
00:18:00.800
He wakes up and he's like, he posts his things on social media.
00:18:10.920
And I know he got three or four hours of sleep because I talked to him at midnight the night before.
00:18:15.120
Like these people, Tim Grover, you think Tim Grover's like, I didn't get nine hours of sleep last night.
00:18:22.480
You think Michael Jordan, you think Kobe Bryant, you think Tom Brady, who just came back and said, no, I got unfinished business.
00:18:30.500
You think he said, I only got five hours of sleep last night.
00:18:39.780
You want to create something meaningful in your life?
00:18:47.980
I don't know what your business is, but you wake up just like I did when I started Order of Man.
00:18:52.240
And I get so tired of hearing from people who are like, well, you know, you're so lucky.
00:19:04.280
Literally that podcast has been in the works for 14 months.
00:19:07.940
We've been doing this day in and day out for seven years.
00:19:18.660
What are you, like, what are you willing to sacrifice to Grover's book?
00:19:32.800
I can't tell you how many times I've got ignored and shut down and mocked and ridiculed.
00:19:39.320
I pulled up an article the other day about somebody who literally spent time creating an article about why I'm a horrible human being.
00:19:47.400
And all I could do was laugh because I thought, what a loser.
00:19:50.960
Like, they're spending their time writing articles about me.
00:20:06.400
Find somebody who's in your line of work or somebody who wants to accomplish what you're, or, excuse me, has accomplished what it is you want to accomplish.
00:20:17.720
But figure out what they've done and recreate it for yourself.
00:20:22.760
And then ask yourself what you're willing to sacrifice.
00:20:25.960
If you're not willing to pay the price, it's okay.
00:20:33.760
What you should tell yourself is, no, I'm comfortable with a 9 to 5.
00:20:39.880
I'm not ridiculing you if you're working a 9 to 5.
00:20:42.500
If you're busting your ass from 9 to 5, you work for somebody else, you're doing good work, you come home, you're engaged with your family, and you're good with that.
00:20:52.760
But don't you dare say that you want more and you're unwilling to put in the price.
00:21:02.780
To have that mentality and be lying to yourself about, I want this, but really you're unwilling.
00:21:09.940
If you're not going to do it, just say, hey, I'm not going to do that.
00:21:13.060
I just had a couple emails this morning where I had to say no to some things.
00:21:18.300
And five years ago, three years, maybe even two years ago or less, it would have been very hard for me to say no because they were opportunities that were presented to me.
00:21:26.640
And I said, no, that's not on my radar right now.
00:21:33.980
And, you know, I had a couple of sponsors, potential sponsors for the podcast reach out and they said, hey, will you do this thing?
00:21:39.700
And actually there's two emails that I got to actually one email, one text I got.
00:21:45.000
And somebody reached out and said, hey, would you be willing to do this?
00:21:59.780
Because the only reason they wanted to work with me is because there was something in it for them.
00:22:03.980
So learn to say no to the things that are distracting you.
00:22:10.340
Figure out what you're going to sacrifice for and what you're not.
00:22:22.220
Because I made my decision to do this instead or not do this and then live with that.
00:22:29.040
George mentions, you know, time being part of his question.
00:22:32.200
And I can't help but maybe just point out an obvious thing that it took a while for me to learn.
00:22:37.380
And I think he makes this point in Rich Dad, Poor Dad.
00:22:44.020
But ultimately, there's only so much you can do when your billable time is tied to you, right?
00:22:53.620
It doesn't really get passive until you have people working on your behalf, right?
00:22:58.040
And then you can remove yourself from what you're doing to do something else, right?
00:23:01.580
And so don't get yourself locked into the trap.
00:23:05.360
Don't get locked into the trap of it has to be you, right?
00:23:10.540
Does it have to be you to install the garage door, right?
00:23:14.260
Do you have someone else to install the garage doors?
00:23:17.480
And you're providing guidance and oversight instead.
00:23:20.760
And it's not you having to do all those installs, right?
00:23:29.900
And scaling is, it has not, it can't just be you, right?
00:23:33.920
You have to figure out a way to remove yourself from all the work.
00:23:40.060
Because when you start, you're the installer, you're the scheduler, you're the logistics,
00:23:46.760
you're the order, supply order, you're the janitor, you're sweeping up the floors.
00:23:54.120
And then you start to outsource to your point, Kip, the things that...
00:23:57.180
So one of the things with Order of Man that we very first started outsourcing
00:24:16.020
But yeah, initially, you're going to have to do it all.
00:24:18.980
Bob Ross, are you encouraging your children to explore higher education?
00:24:25.040
Or are you more of a favor of a skills-based path like the trades?
00:24:29.900
Although I have degrees that provided well for my family in today's time,
00:24:34.040
I see a tremendous opportunity for young adults willing to learn a skill and start a business
00:24:43.340
I don't like the phrase higher education as exclusively being owned by academia.
00:24:52.800
And I know you're not saying that, but when you say higher education,
00:25:05.640
Look, guys, I know I'm openly critical about the public school system.
00:25:09.060
I know I'm openly critical about academia and college and all of the stuff, post-secondary
00:25:13.280
education, but there's, I'm not going to say there's not value.
00:25:19.980
You know, somebody who goes to school for four years and learns something that's valuable,
00:25:25.540
That's the caveat, marketable skill that people will pay for.
00:25:29.900
No liberal arts studies, like a marketable skill.
00:25:32.380
Uh, and then they also build a network of people who are successful lawyers, doctors,
00:25:38.420
accountants, business owners, like there's value to that.
00:25:43.240
But to say that it has exclusive rights on higher education.
00:25:49.400
In fact, I'll run circles around college professors that study liberal arts.
00:25:55.960
Now they may be able to tell me why genders aren't what they seem to be.
00:26:01.180
And there's a hundred different genders and they might be able to look at a Picasso painting
00:26:04.960
and say, tell me why, you know, my five-year-old couldn't paint that thing.
00:26:09.520
But at the end of the day, I'm going to create a business that, that millions of people are
00:26:16.260
And I'm going to make millions of dollars because those people are voting for value with
00:26:26.980
I have less formal college education, but I have more higher education than those individuals
00:26:34.080
who have to rely on the Ponzi scheme of higher education, right?
00:26:39.360
I got to go get my doctorate so I can come back and be a professor to teach all these other
00:26:57.580
Mechanics, builders, contractors, engineers, electricians, a hundred percent that's valuable.
00:27:12.760
Going back to a time when we were more interested in apprenticeships, you know, where, where a
00:27:24.140
young man, for example, like my son, my oldest son's a great example of this.
00:27:28.240
He's from the time that I started podcasting, he was probably six, seven years old.
00:27:35.320
He's always been hyper interested in what I'm doing.
00:27:43.140
And then he's going to learn what needs to be, he's going to make more, if he goes down
00:27:47.460
this path and money isn't the only metric, but let's just say it's a metric of value.
00:27:50.700
He's going to make more money probably before he's 18 than some of these people that go into
00:27:58.280
quote unquote higher education come out and, and, and can't even find a job after spending
00:28:08.180
Now, my second son, not as interested in being behind a microphone.
00:28:20.820
And not only that, he likes playing on the computer and coding.
00:28:24.820
And so I foster that, you know what he's going to start doing.
00:28:33.680
He's going to be the one doing our design for our logos because that's what he's interested
00:28:39.520
And so I'm really, really interested in creating a family empire, but more importantly than
00:28:45.580
that, really honing in on what these kids love to do, my four children, and then building
00:28:51.500
out opportunities for them in that specific trade.
00:28:54.760
Like I don't need to teach my second kid how to communicate behind a microphone because
00:29:02.100
Yeah, we're going to focus on what he's good at.
00:29:04.880
And I think this journeyman or apprenticeship type route is going to be something that could
00:29:11.460
be very valuable if more of us latched onto it.
00:29:14.000
And I think the trades tend to go down that route because if you're going to go be a mechanic,
00:29:18.900
for example, you're going to go work with a mechanic.
00:29:25.180
I guess spend a lot of time in the dental industry as a financial advisor, lab time, but
00:29:33.360
So somebody who wants to become a dentist will actually reach out to all the dentists
00:29:37.940
in the area and say, hey, can I come shadow you?
00:29:42.920
Not only before they make the decision to take their exams, I can't remember what the exams
00:29:46.780
are called right offhand, but they'll go shadow and like, is this even something I want to
00:29:51.540
And then they'll take their exams and they'll take their, all the stuff to get into college
00:29:55.360
and then they'll keep shadowing while they're going to school.
00:29:59.220
That's, that's exactly what we're talking about.
00:30:02.680
That's a more valuable process than let's just teach you generally about everything.
00:30:11.140
Well, and a fun in Bob, if you want to like dive into this, some more Google blooms taxonomy,
00:30:17.580
it's actually a pyramid by which people retain and work with information.
00:30:25.620
The lowest level of that is the ability for me to hear something and recite it, AKA typical
00:30:33.480
That is the lowest level of understanding of something.
00:30:37.060
And then you have those people turn around and teach.
00:30:39.520
So, so generally speaking, like you want to learn anything.
00:30:46.620
Like it's, it's not, but one of my favorite words is the word heuristic.
00:30:50.320
And it really means like it's learning through trial and error.
00:30:53.740
And, and even from a corporate perspective, we hire consultants.
00:31:07.040
Yeah, because you can talk hypothetical all you want, but until you apply in scenario-based
00:31:13.760
action and have quote unquote action learning, that's another kind of buzzword in learning
00:31:18.620
and development area, unless you're doing action learning, it's not, you're not going
00:31:24.780
And, and by the time you need whatever theory you, you studied, you've already forgotten it
00:31:29.440
because you're only listening well enough to regurgitate it.
00:31:32.480
So it's like, man, the value of, of action learning is so critical, even, even for these
00:31:38.220
non quote unquote, non trade jobs, it's no different.
00:31:58.620
You know, people are like, Oh, how do I create a business?
00:32:04.100
Maybe you buy it for $5 at, at a Deseret industries or Goodwill, and you go sell it for 10.
00:32:15.300
And if nobody pays you, then you suck at it and you need to figure out a way, a better
00:32:20.040
Or you can go into the university and teach somebody how to do it.
00:32:27.300
Well, you're, you're, no, you are teaching them.
00:32:39.480
Like it's good to memorize, to be able to memorize, to be able to retain.
00:32:43.160
But like, but you said earlier, the lowest here, right?
00:32:48.620
By the time you're out of high school, like if you're in high school, there's no reason
00:32:51.620
you shouldn't graduate with at least an associate's degree, at least an associate's
00:33:02.180
Well, cause they, it, that stuff's available to you, right?
00:33:08.620
Like you could, you could, your senior year, you're virtually done with high school and
00:33:12.780
you could get free college credits and have an associate's degree by the time you're
00:33:24.800
So parents, if you've got kids and they're wanting higher education, they should come
00:33:29.580
out of high school with at least associate's degree, if not a bachelor's.
00:33:33.300
Cause I'll tell you what, when I was a senior, I went to, I don't know, art and seminary and,
00:33:40.240
Oh, here's one credit I got is I was a quote unquote teacher's aid for my football coaches,
00:33:48.960
women's weight class, which is an 18 year old is freaking rad.
00:33:55.880
Cause it's all the ladies and you're spotting them in your spot.
00:34:07.760
But did I need to spend, you know, what, six hours or eight hours a week or whatever it
00:34:17.360
Probably could have been doing something better with my time.
00:34:36.160
Justin Schmidt, how does a man who never asked for anything from others asks for some sponsorship
00:34:43.120
to participate in a once in a lifetime opportunity?
00:34:51.560
Now I know because I don't want you to beat up Justin too harsh, but, but it's perfect segue
00:35:02.620
What you're going to get after me about is like, it's not a once in a lifetime opportunity.
00:35:09.460
So get off your high horse and get off the pedestal.
00:35:27.060
That's like asking, how do I get over my fear of asking a woman on a date?
00:35:31.680
Will you just read a bunch of books and podcasts and watch YouTube videos about it?
00:35:41.880
We'll just read, you know, read the latest jujitsu magazine that just came out.
00:35:45.900
And then like, you'll go in and you'll get your black belt.
00:35:54.400
How do you get over your fear of going skydiving?
00:35:57.140
You find some, a reputable skydiver and you say, I want to skydive.
00:36:03.720
Here's the three things you need to do to lead up to it.
00:36:08.240
And, you know, here's some things you can do to gear up for your morning of.
00:36:11.440
And then you meet me here at 9am and we take a flight at 20,000 feet or whatever it is.
00:36:20.780
So how do you get over not being able to ask for the sale?
00:36:23.720
You learn to ask for the sale by doing it and then realizing it's not as bad as you think it is.
00:36:30.840
There's the quote and completely paraphrasing here, but something along the lines of we're more afraid of what we make up in our minds than reality.
00:36:41.440
And so you're sitting back and here's the crazy thing about it.
00:36:44.960
The longer that you wait to do it, the more you're going to make it out to be this great enemy that it, that it isn't.
00:36:50.980
So if you have something that you think is not a once and a, don't say that to somebody, by the way.
00:36:59.620
If you say that to me, I'm going to immediately like, why are you selling me?
00:37:03.720
I didn't even know about your thing and now I can't live without it.
00:37:09.540
But so get rid of that first, like purge that phrase from your vocabulary.
00:37:16.140
Think about the benefit of what you're offering.
00:37:28.200
I could sit here and tell you about the platform that we have and that we have 1100 guys and that we give you assignment each week and that you're going to get challenges.
00:37:41.440
And for some of you might think, well, that's cool.
00:37:44.440
But for most of you, let me tell you what you're more interested in.
00:37:50.600
You're going to band with men who care about you and care about themselves enough that they're going to call you on your bullshit.
00:37:58.460
Camaraderie to find other men who want to be on the same path, who want to win, who want to thrive, who want to succeed, who want to see you do it.
00:38:14.240
Maybe you feel like you haven't been doing all you could be doing over the past 10 or 20 years of your life.
00:38:19.560
And for the first time in your life, you want to feel confident.
00:38:31.900
At the end of the day, you want to feel good about who you are.
00:38:35.260
When you walk by the mirror after you get out of the shower, you want to look at yourself and say, damn, I look good.
00:38:40.640
When you're communicating with your wife or when you walk by and you slap her on the ass, you want her to look at that way that she looked at you 15 years ago when you asked if she would marry you.
00:39:00.480
You don't want a weekly challenge and assignment.
00:39:06.160
And so, all of you listening to this are like, oh, yeah, a challenge, an assignment, camaraderie.
00:39:10.640
Well, oh, but my wife looks at me just that certain way.
00:39:17.940
And it's the tools and the systems we have in place that help you foster that.
00:39:21.960
But I'm selling you on the vision on what could be, not necessarily how we do it.
00:39:36.480
I want to hear, like, I want to feel the heat from the steak.
00:39:40.540
Because as soon as I hear it, here's an interesting example.
00:39:43.920
Every morning, I go and I do a quick drive because I like it.
00:39:47.840
And I go get a drink at the local convenience store.
00:40:00.380
That's what we're about here in the iron capsule.
00:40:10.880
She's a fat three-year-old greater Swiss mountain dog.
00:40:15.080
She's the dumbest dog ever, but she's also very sweet.
00:40:28.240
And I walk, I walk out of the store and I get into my truck and I look in the back seat.
00:40:51.280
Because she knows she's going to get the jerky.
00:40:57.520
She's like, I know I'm going to get that jerky.
00:41:00.280
And so when I open up the beef jerky and I reach back and I give it to her,
00:41:08.500
You can get people to salivate over what you're offering,
00:41:15.360
She doesn't care what kind of beef jerky it is.
00:41:19.440
She didn't care about how many miles it took me to drive to the gas station
00:42:04.040
And the joke is that the company is like, you know,
00:42:08.820
All I do is present opportunity for someone to consider.
00:42:20.940
Not because I'm trying to get you to buy anything.
00:42:29.440
That just gets easier the more you believe in the product
00:42:49.160
I agree a hundred percent up to the point about salesman.
00:43:12.520
you're doing me a favor by buying your subscription
00:43:41.660
And so like, I have no qualms about, I'm a marketer.
00:43:47.160
I've always loved the process of somebody coming
00:43:49.700
and not knowing a thing about you to all of a sudden,
00:43:55.920
and they're having sex passionately with their wife
00:43:59.360
and they're going and spending time with their kids
00:44:02.620
and they're starting businesses because of what you Kip and I
00:44:08.720
hundreds, thousands of other people have created here.
00:44:36.140
I made a joke that offended my fiance's best friend.
00:44:45.940
I told my fiance and she got into an argument with her friend.
00:44:49.360
Me and the husband went out and hung out the next night.
00:44:52.020
Whereas my fiance and her best friend argued for another week.
00:45:07.000
it's not open for interpretation about what you think.
00:45:27.280
So you're like, look, we didn't agree, but I respect that.
00:45:44.420
and she'll blast you to her 10 closest friends.
00:45:50.700
And that's why women have such a hard time reconciling.
00:45:57.420
like a fist fight with your best friend and after,
00:46:02.700
you were friends after you beat the shit out of each other.
00:46:07.720
It's called respect because you're willing to say
00:46:19.380
And it's so rare these days that when somebody does it,
00:46:22.500
like Kip, if you said something to me and you said,
00:46:29.580
I don't either, whether I agree or disagree with you,
00:46:31.880
I'm going to respect the fact that you said it.
00:46:41.500
to stand up for yourself in an uncomfortable situation.
00:46:45.520
That's part of the reason I like jujitsu so much.
00:46:51.520
or his hands around my neck and tries to strangle me,
00:48:00.620
I think about somebody I train quite often with,
00:48:15.940
He can literally like grab you like with his feet,