Order of Man - RENER GRACIE ｜ Comfort in Chaos

00:00:00.000 As many of you know, several years ago, I immersed myself in Brazilian jujitsu. And

00:00:04.720 frankly, it's been one of the best things I've ever done for myself in my entire life.

00:00:09.300 And today I'm joined by a man who has done a tremendous job in getting Brazilian jujitsu

00:00:15.920 to the masses by codifying a system of learning jujitsu that has trained and developed tens of

00:00:21.600 thousands of martial artists. His name is Henner Gracie. He's a fourth degree black belt and the

00:00:26.720 grandson of Helio Gracie. He's also the founder and chief instructor of Gracie University. Today,

00:00:32.160 we talk about the systems him and his brother have created, the differences between sport jujitsu and

00:00:37.740 combat jujitsu, building legacies, training our police force to be able to handle themselves

00:00:43.340 and ultimately how to develop comfort in chaos. You're a man of action. You live life to the

00:00:50.100 fullest, embrace your fears and boldly chart your own path. When life knocks you down,

00:00:54.700 you get back up one more time, every time. You are not easily deterred, defeated, rugged, resilient,

00:01:02.200 strong. This is your life. This is who you are. This is who you will become at the end of the day.

00:01:08.660 And after all is said and done, you can call yourself a man.

00:01:12.720 Gentlemen, what is going on today? My name is Ryan Whitler and I am the host and the founder of

00:01:17.260 the Order of Man podcast and movement. Welcome here and welcome back. I am glad as I always am to have

00:01:23.480 you tuning in and learning from some of the most incredible men, how to train our bodies and our

00:01:31.220 minds and all of the tools at our disposal to be more effective men, fathers, husbands, business

00:01:38.080 owners, community leaders, and just our ability to serve people. That's what we're all about.

00:01:41.880 And that's what we're doing here in the Order of Man podcast. Guys, real quick, make sure you are

00:01:46.340 following along on the socials. I'm very active over on Instagram at Ryan Mickler. That's where I'm

00:01:52.280 most active. So you can connect with me there. Make sure also you leave a rating and review. I don't

00:01:57.240 ask a whole lot guys, but my goal this year is to move us from last I checked, we were number 35 in

00:02:03.000 podcasts up to top 10 of all of podcasts. And I need your help to do that. And you can do that by

00:02:09.420 sharing, by taking a screenshot and posting on social media, Instagram, Facebook, Twitter,

00:02:14.500 et cetera. And then also just leaving a very quick rating and review, believe it or not,

00:02:19.140 if we have a thousand, 2000, 5,000, 10,000 people leave a rating review, believe it or not,

00:02:24.940 that's going to do a huge, huge service in boosting up the visibility. And of course,

00:02:30.500 more important than the visibility is just spreading the mission of reclaiming and restoring masculinity.

00:02:34.780 Also, before we get into the meat of the discussion today, we've got our new battle planning app that

00:02:39.980 is available. If you go to 12 week battle planner, 12 week battle planner, the number 12, not spelled

00:02:46.160 out 12 week battle planner. You can download the app on Android or your Apple device. It's going to

00:02:52.640 help you develop a vision, come up with objectives, quantify the tactics you need to do on a daily basis,

00:02:58.620 and then ultimately help you track those things as well. So a very cool new app that was developed.

00:03:06.220 And I think it's going to help you accomplish more in the next 12 weeks than maybe it has,

00:03:12.620 or you have been able to in an entire year. So make sure you check it out. 12 week battle planner,

00:03:18.820 12 week battle planner.com and download that app. And also if you're a member of the iron council,

00:03:23.780 that's actually included in your iron council membership. So I thought I'd throw that out there

00:03:28.260 as well. All right, guys, let me introduce you to Henner. He is the grandson of the man who brought

00:03:33.400 jujitsu, Brazilian jujitsu to America, Helio Gracie. He's a fourth degree black belt. He's the founder and

00:03:38.680 lead instructor of Gracie university. And as I said earlier, has instructed tens of thousands, if not

00:03:44.420 more men, women, and children in the art of Brazilian jujitsu. He's also extremely, extremely innovative

00:03:51.020 and forward thinking. He's created programs for law enforcement, specifically with what they deal

00:03:56.380 with for women and also through children or for children through their Gracie bully-proof program.

00:04:02.780 In addition, he trains many top level fighters, including UFC's Brian Ortega. Needless to say,

00:04:09.180 the man knows what he's doing and he comes from a long line, very capable and proficient tacticianers.

00:04:15.580 So I think you're going to enjoy this one. Henner, what's up, man? Thanks for joining me on the

00:04:21.040 podcast today. My pleasure, man. Heard a lot of good things. Thanks for having me on.

00:04:25.400 Yeah, you bet. I've been looking forward to it because I've been on my own jujitsu journey over

00:04:30.300 the past. I would say really, I've been going hard for two years, although I started three years ago,

00:04:35.080 it took me a year to like actually commit to it. And so I've been going hard for two years,

00:04:40.420 man. And I can't tell you how many guys that I connect with that want to get into jujitsu and

00:04:46.540 they just don't know where to start. They've got trepidation about it. They're nervous about it.

00:04:50.920 There's just so much to it. And so I really appreciate the work you've been doing because

00:04:53.780 I think you've codified it and created a system that allows people to become

00:04:58.820 more comfortable, although it's a very uncomfortable thing by nature, I think.

00:05:03.580 Yeah. And that's, that's a good way to put it because listen, the truth is you can, you can,

00:05:10.140 you understand the challenges of the beginning of jujitsu when you understand the beauty of the

00:05:16.000 end of jujitsu, we'll call it, or the, you know, the final destination that we're all looking for.

00:05:19.680 And ultimately jujitsu is comfort and chaos. That's it. That's all we all want comfort in uncomfortable

00:05:26.380 situations. So that's the biggest skill I have in my life. Um, whether it's in a fight,

00:05:32.700 whether it's in life, comfort with uncomfortable situations is the skill that I've developed

00:05:38.320 through jujitsu. If that's true, the starting point is discomfort in uncomfortable situations,

00:05:46.820 which is why the first year, Ryan, you were on the fence there. When you said it took me about a

00:05:51.740 year to commit, you're saying that because for the first year, you look, you constantly asked

00:05:55.840 yourself, why am I doing this? And am I going to commit to this long-term and these bumps and bruises

00:06:01.520 and stupid little injuries and nagging things. And the ego check that I get every time I go to 0.99

00:06:05.080 class, is it worth this? But after a year of toughing it out in the conventional BJJ way,

00:06:11.500 you reach a point of comprehension and fluidity and understanding of basic, very basic level,

00:06:16.180 but you go, man, I kind of see the bigger picture now. And I can see that if I stick with this,

00:06:21.400 this might pay off and be worth all the little, you know, challenges of the upstart here. So

00:06:25.820 discomfort with discomfort is where you begin, right? Normal human beings are not comfortable

00:06:32.240 in the horizontal plane, right? So when someone's laying on top of you who doesn't like you and

00:06:37.140 wants to hurt you and you're on your back, that's not natural for humans, right? We're bipeds,

00:06:42.380 right? So we're not meant to be like cats. We're not meant to be on our backs. We fight and wiggle

00:06:46.380 out, we get up and we expose our necks in the process and get choked out naturally. That's just human

00:06:50.400 nature. So for me, understanding that number one, that that's what we're coming from. That's where

00:06:57.160 we're starting. For me, as someone who was born in America, right? It's Brazilian Jiu Jitsu. My family

00:07:02.180 is responsible for bringing it to America, but I was born here. My mom's American. I asked myself, man,

00:07:08.780 why is it that 90 plus percent of people who start Jiu Jitsu quit within the first six months?

00:07:14.580 Hmm. Facts, right? And this is from our own data internally, but also, right? Anecdotally from

00:07:20.700 every other person I talked to. Why is it that less than 10 percent survived the first six months

00:07:24.860 and into the first year like you have? So you're the exception, Ryan, right? Not to float your boat,

00:07:29.760 but to make you understand that you barely made it through. Most people don't make it through the

00:07:35.380 first six to 12 months. And so when I understood that, my thought was, man, Jiu Jitsu is the most

00:07:42.360 effective martial art on the planet. I might be a little biased, but it's just, it's a no-brainer.

00:07:46.340 No other martial art has the track record of success against other larger, more athletic people

00:07:51.760 than Jiu Jitsu, right? So based on the track record, I'm not saying other arts aren't amazing

00:07:56.400 and MMA is great. I'm just saying, if you have to choose one to spend six months learning,

00:07:59.500 you're going to get in a fight in six months, learn Jiu Jitsu. So especially if you're fighting

00:08:03.280 someone stronger, more athletic, more powerful, faster, younger, everything better than you,

00:08:07.000 you better learn Jiu Jitsu to even the scale. So understanding what we're up against

00:08:12.020 in terms of what a amazing martial artist is, but how difficult it is for beginners to stick with

00:08:18.760 the art. My thought, as I kind of came into adulthood here in America with my brother was,

00:08:23.620 we need to really step back and reassess the entire journey of learning Jiu Jitsu for a student.

00:08:29.460 We have to ask ourselves, are we doing this the right way? Or are we just doing this the way that

00:08:33.160 it's always been done? And then only the strong survive. And the irony and the reason why we were so

00:08:38.800 determined to address this was because our grandfather always felt that Jiu Jitsu was

00:08:43.120 for the weak and for the unathletic and for the small and for the timid to stand against this

00:08:46.880 problem. But the irony is that as Jiu Jitsu evolved at the end of the years there in Brazil and then

00:08:52.040 into America here in the seventies, eighties and nineties, it became this art that only the strong

00:08:57.600 survive and only the strong and powerful can do. Right? These fight club mentalities, because it's so

00:09:02.980 effective, it attracted athletes. And then the athletes basically have this steamroll mentality when

00:09:08.140 rolling with beginners. So the beginners shy away from it. And then the very people that Jiu Jitsu

00:09:11.640 was meant to serve, it's not serving by the culture that exists in these schools. So that to me was

00:09:18.380 like public enemy number one, I've got to freaking crack this code and make Jiu Jitsu for everyone

00:09:24.600 really. And that was a structural design flaw, not a art, a technical design flaw. The art can be the

00:09:31.520 same art. It's how are we structuring it for new students to remain encouraged from day one,

00:09:37.180 have the best experience of their life. And then for those same students to stick with it through

00:09:41.900 those first six to 12 months where it's miserable, if not reeled in, if not reeled in and not done in

00:09:47.920 the right way. And, uh, and that's what I spent the last 15 years or so, uh, orchestrating. And as a

00:09:53.660 result of our success, we now have, you know, well, you know, pre COVID, a non COVID era, we have

00:09:59.440 almost 1500 students here at one school in Torrance, our headquarters, which is, which is, you know,

00:10:05.180 really, you know, unprecedented numbers here in the States and 180 plus schools around the world

00:10:10.780 that are certified training centers that run these systems that I'm talking about so that beginners

00:10:15.360 can get on board, have the most encouraging, technical, uh, stimulating, exciting beginning

00:10:21.460 journey without all the things that make it so miserable at other schools that don't have these

00:10:25.840 systems in place. So now we have these 180 schools that, uh, are basically making Jiu Jitsu possible in

00:10:31.160 a way that we've kind of personally crafted my brother and I, and we're very proud of the work.

00:10:35.740 Now this exists online. So someone can do this entire process online in their garage with a

00:10:40.420 training partner, or they can do it at one of several hundred certified training centers. So

00:10:44.220 it's a very good, it's a very good time to be in Jiu Jitsu.

00:10:46.600 I mean, it makes sense because, you know, I think the way that I've, I've learned over the past couple of

00:10:51.260 years is you almost have to be, and I think you use the term conventional method, uh, and, and

00:10:58.400 contrasting that with your method, you almost have to be a bit of a masochist to be able to enjoy 0.99

00:11:03.700 just getting your ass handed to you in a verbal, uh, physical beat down. And you know, it's funny 0.99

00:11:09.420 because you talk about humans not being at the, uh, the horizontal plane. It's also very frustrating

00:11:14.520 in the mind when you take a guy, like, what do you weigh Henner?

00:11:17.660 A hundred now about 200 COVID. I put on five pounds.

00:11:20.260 Okay. Two, 200. So I'm about 200. So we're probably about, you might be a little taller than me,

00:11:24.040 but you take a guy that's 170 pounds, 160 pounds, and you size them up, right? That's what men do. 0.97

00:11:29.340 We size this guy up and you think, well, I could take that guy. And then you can't get out from

00:11:33.840 underneath the guy that you have 40 pounds on. It's so infuriating. It's the mindset too,

00:11:39.240 which I think you address early and often that way, when you get in the physicality of it,

00:11:44.580 uh, they get the mind, right. And, and I think that's going to keep the longevity for these

00:11:48.740 individuals. Yeah. And for us, listen, at the core of what we did for our beginner program to make

00:11:53.840 it's so encouraging is first of all, in the, Jiu Jitsu is a sport and Jiu Jitsu is a self-defense

00:11:59.200 system. It's practiced as both, right? And it's possible to practice distinctly sport where you

00:12:04.460 literally never talk about a punch. You never talk about fighting on your back on pavement.

00:12:08.020 You never talk about distance management for strike prevention. You never talk about the other

00:12:12.180 variables of multiple attackers entering when you're in the middle of a ground fight.

00:12:15.380 So it's possible that Jiu Jitsu be practiced exclusively without those considerations,

00:12:18.900 but it's also possible that Jiu Jitsu be practiced with those considerations. So for us,

00:12:22.760 we understand that beginners who come into Jiu Jitsu, when you say you want to, you know,

00:12:26.300 practice sport Jiu Jitsu and grab the gi and learn these points and do these things,

00:12:29.260 there's a disconnect immediately. They say, wait a minute. All I heard about was how Jiu Jitsu is the

00:12:33.860 best thing for street fighting, but yet I've been training for seven months and not once has someone

00:12:38.220 mentioned to me what we do when the fight begins and someone spits on my wife. And now I have to speak

00:12:42.860 to this man, assert myself, manage the distance and close the distance against a striking opponent.

00:12:47.400 When do we learn that? So the problem is in most schools, I'd say 95 plus schools around the country,

00:12:52.700 of Jiu Jitsu, it's never addressed, let alone in the first 12 months when someone needs it the most.

00:12:58.620 So what we've done is crafted our entire curriculum, beginner through advanced, but crafted it so that

00:13:03.220 the first eight to 12 months is 100% dedicated to the eventualities of a street fight so that someone

00:13:10.020 who's coming in goes, wow, this makes perfect sense. This headlock makes perfect sense. This mount

00:13:16.440 where someone's punching me on top of me on the mount, how do I escape from that? Thank you for

00:13:19.900 showing me that today. So every single class, Ryan, there's a sense of gratification that they

00:13:24.580 learned a solution to a problem that resonates with them versus learning a sweep to an opponent

00:13:30.180 who's trying to pass their guard with another sport Jiu Jitsu technique that they're trying to have

00:13:33.920 trouble placing that in their actual lives. So the first thing is connection to the immediate

00:13:40.980 application and reality of what they're learning. And if what they're learning on day one doesn't

00:13:45.520 resonate, they won't come for day two. And if they're coming for day two, doesn't resonate with

00:13:49.680 day one, they're going to go, well, this doesn't even make sense. And so 90% of people fall short

00:13:53.620 of the first six months, A, because I think it's too ego and too much. I'm going to, you're going to get

00:13:59.220 beat up and you're the grappling dummy for the more advanced students. But it's also because they're

00:14:02.880 not connecting with the topic of discussion and they're having trouble placing like, well, I get what

00:14:07.860 you just taught us, but number one, where does this fit into a whole fight? So that's what we teach

00:14:12.400 is listen, the curriculum has to be a hundred percent self-defense for beginners and beginners

00:14:16.400 aren't sparring, right? To have someone come in with two weeks of experience, learn four moves.

00:14:21.280 And now a grown man, like Ryan, go fight that grown man, Michael, who's 220. You're 200, 220. Ryan,

00:14:27.880 you look pretty athletic. You got a beard. Go fight that guy over there. Who's 220. And you guys

00:14:32.260 going to do what happened. And you're going to look at the coach and say, coach, what does it mean to

00:14:35.100 spar? And the coach is going to look back at you and say, just don't tap.

00:14:38.420 And you're going to go.

00:14:38.780 It's funny. You said that that was my very first training session. I went in there and he said,

00:14:44.800 I'm going to pitch you up against this guy. The guy was probably a buck 70. And I'm like, okay. I'm

00:14:49.760 like, well, what do I do? And he's like, just try not to get submitted. I'm like, I don't even know

00:14:54.320 what that means. And the guy had me in a triangle like this.

00:14:57.680 I know. So here's what happened in that situation. The coach did that to kind of prove to you that you're

00:15:04.380 a piece of trash and that you are, you need jujitsu because you felt when you were done, 1.00

00:15:08.400 you were like, wow, that sucked, but I need to learn that. But here's the point. You're the three 1.00

00:15:13.780 to 5%, Ryan. You're the rare who, when you get annihilated like that, you want to learn that

00:15:18.820 the rest of the world, they already believe jujitsu is the way listen to Joe Rogan, listen to Ryan

00:15:24.480 Mitchler, listen to any podcast about someone who does jujitsu and watching a UFC, any weekend,

00:15:29.220 anything. Jujitsu is the most popular, fastest growing martial art in the world. So it's already

00:15:33.980 been sold. You don't have to beat up the new student for them to feel like they need to learn

00:15:38.200 from you. So the point is this idea of, of, of basically submitting you into wanting to learn

00:15:43.960 the art. It was the old Gracie way, Gracie challenge, beat up every martial art, all of that. 0.51

00:15:48.120 The UFC was, the UFC was, was, was conceived right in that spirit of every other martial art sucks. 0.87

00:15:54.980 We're jujitsu. Let's prove everything wrong. I get that. But now that everyone who comes to 0.83

00:15:58.960 jujitsu says, man, I want to learn jujitsu because I already saw that it proves to the

00:16:02.020 world it's the best martial art. We don't have to beat them up. And the problem is by

00:16:05.800 doing what they did to you, 90 plus percent are going to go, Oh my God, why was I subjected

00:16:11.800 to that? I only came for empowerment and confidence, but yet I was subjected to the most disempowering

00:16:17.500 and confidence eliminating experience of my life. Like there was no empowerment there.

00:16:21.960 I don't feel better than I did yesterday. I feel embarrassed and I feel useless, but that's

00:16:26.580 about it. And if that school is full of those chumps who are going to be smaller than me and 0.99

00:16:30.060 be beating me up because they can, how long do I want to subject myself to this? So the point is, 0.95

00:16:35.720 it's so common sense that I'm shocked. There are BJJ schools that even survive beyond the first six or

00:16:42.380 12 months of opening. And the only reason why is because there's enough Ryans who say, Hey, I don't

00:16:47.420 care how much pain I go through. If I have to just learn what I've been subjected to, but you have to

00:16:52.420 recognize that you are the exception. That's what's so crazy. So the point is they don't know how to do

00:16:58.100 another way. They learned that way. They were, if you open a school tomorrow, you would just do what

00:17:01.700 you did to you. You would just do what was done to you, Ryan. You wouldn't know. That's how you

00:17:06.060 learned. That's how you learned. So you don't know there is another way. So the point is those schools

00:17:11.680 out there exist because there's enough Ryans. And their thought is this, if we attract the more

00:17:16.760 athletic, the more powerful, the more capable students in our student base, then we can send

00:17:22.160 them to go do competitions. And if they win, we get to hold their medal at our school and like

00:17:28.280 stand on the top of the podium as our school won, because we got the most athletic, talented students.

00:17:33.220 So this process of elimination isn't, not only is it natural because the stronger are going to beat

00:17:38.340 the weak and the weak are going to quit because they don't want to be there, but it's somewhat allowed

00:17:41.560 and encouraged by the school because that means that the ones who are left are more likely to go win

00:17:45.480 medals for the school, which ultimately the owner thinks that that's going to make them more

00:17:49.760 successful. Not realizing that having your school win more medals will only get you so far because

00:17:55.420 the only people who see Ryan win his medal are the other people who are winning medals who are already

00:18:00.700 loyal to another school. They have their own schools. Sure. So you're fishing in a pond where every fish

00:18:05.600 is already married to someone else. So my point is if you want to fish in the pond of the 97,

00:18:11.100 well, really the 99.99% of people who have never done jujitsu and the 95 plus percent of people who

00:18:17.380 aren't athletic or capable enough or feel empowered enough to go in there and get beat up for a year

00:18:21.960 before they decide if they want to stick with it. If you want to fish in the remaining pond of 95% of

00:18:26.760 normal humans, you have to create an environment that empowers, encourages, builds, stimulates,

00:18:33.820 rewards, grow, grow, grow. And then somewhere down the line, several months after they learn the

00:18:38.140 foundation of jujitsu and they feel confident in a self-defense situation, they develop all kinds

00:18:43.340 of friendships, right? You have all these friends and camaraderie in the building. After all that is

00:18:47.960 done, then you start to introduce gradually the, the, the, the, the sad, the challenging reality

00:18:54.800 of jujitsu, which is someone's going to beat you. You're going to learn from it and you're going to

00:18:58.800 get better. That's kind of how this works for the long haul. So, you know, what's interesting about

00:19:03.520 this? I think one of the concerns people might have about the system that you're addressing

00:19:08.240 is that if you were to take a guy that's, let's just say off the streets, neither of them have

00:19:13.320 experience. You got two guys and, and they've both been training for, let's say four to six months.

00:19:20.320 The guy that's been rolling for four to six months, I think probably has an advantage over the guy who's

00:19:26.080 been learning the technique, the skill, et cetera, et cetera, in that timeframe. And so I think people will

00:19:31.500 see that and believe that, Oh, it doesn't work because they're looking at it from a short timeframe.

00:19:36.000 Well, let me answer. That's a great question. So two things to keep in mind. Number one,

00:19:40.740 neither one of those two people are going to fight each other after six months of BJJ practice.

00:19:45.480 First of all, that's not the fight that's going to happen in the street. Number one,

00:19:49.380 both of them are going to be pitted against some third party who doesn't know jujitsu because 99.99 don't.

00:19:55.880 And they're going to both go there and do their thing. Now the student who's just been learning in a

00:19:59.880 self-defense, learning how to address strikes, distance management may not have the intensity

00:20:03.900 that the sparring student gets. I acknowledge that, but they will have understandings of distance

00:20:07.700 and strike protection that have never been taught. I've had brown belts come to me from international

00:20:12.560 come over here. We've never done ever jujitsu with striking zero. And I put on just the small gloves

00:20:17.680 and we spar jujitsu, but punches are allowed to be touched. We call street sparring. So we're just

00:20:22.620 lightly. And I can't tell you how these students who've never ever had a strike thrown at them in their

00:20:27.380 lives, how they absolutely freeze up at a brown or even black belt sometimes. So the point, 0.98

00:20:32.720 and imagine a guy with six months of white belt, that white belt who's learned 17 sport guards,

00:20:36.960 but spars every day, one punch throws everything off. So the point is both of them against that

00:20:41.040 third party are going to be only moderately prepared because it's, they're so fresh and

00:20:44.920 they're so new. Them fighting each other isn't a concern because they're not going to fight if

00:20:48.260 they see each other in the club and you do jujitsu and I do it. Hey bro, where do you train?

00:20:51.380 Okay, cool. That's awesome. I love jujitsu. So they're not even the challenge. Here's the only fight

00:20:55.980 that matters, Ryan. The only fight that matters is if you get a hundred people and you put them in

00:21:01.920 the bucket of learning jujitsu in a structured, comprehensive, mentally stimulating, rewarding,

00:21:08.620 and fun way where they love coming to class every day, safe environment, encouraging, building the

00:21:15.300 confidence, not tearing it down. If you put a hundred people in that bucket, 95 will be there

00:21:19.840 after six months. If you put a hundred people in the alternative bucket, five will be there after

00:21:27.260 six months. So you have to understand, Ryan, I'm not playing checkers here. I'm playing chess. It's a

00:21:33.600 whole different understanding about how we need to address the problem of teaching the world jujitsu.

00:21:40.400 And here's the bigger fight and concern, Ryan. The night, the hundred people that you put in the

00:21:44.340 crazy, uh, we'll call it trial by fire jujitsu bucket, which is the 90, which is the most common

00:21:50.220 one around the world. The hundred people that you put in that bucket when the 95 quit in the first six

00:21:56.020 months, they lose faith in jujitsu, not just that school. So now those BJJ schools who are doing it

00:22:05.520 this way are not just losing the opportunity at more money, more students, more business, more impact in

00:22:12.100 the community. They didn't just lose all of that. They robbed 95 of those students from the

00:22:17.860 relationship, lifelong relationship with jujitsu. And that's where I take offense. And that's why I'm

00:22:23.660 so outspoken about this because I go, look, if you're oblivious to a better way and you're doing it

00:22:28.680 poorly, fine. But once you become aware that if you protect students for 12 months and then you add them

00:22:34.900 to the rough and tumble, once they know the basics, let them at least learn the basics before you throw

00:22:41.200 them to the wolves. That's all I'm saying. So anyone who advises against that basically is

00:22:46.340 saying they don't care who stays on the jujitsu boat. They just care that the ones that stay

00:22:51.480 or the five, I should say out of a hundred are the most savage beasts in the world. And my point

00:22:55.740 is those are the five that don't even need jujitsu. Yeah, they're going to, they've already got the

00:23:02.040 athleticism. They've got the grip. Those are the rugby players, the football players, the rugby

00:23:06.320 players, the high school wrestler. The reality is they're going to be okay in a fight regardless.

00:23:11.380 Those are the five out of the hundred, right? And presumably you like athletics, like sports,

00:23:16.440 like doing things, got into jujitsu. Yeah. I mean, I wrestled in high school. I played football.

00:23:19.620 I know. I just, I didn't even know you wrestled, but I just, I just called that Ryan. What does that

00:23:24.420 mean? There are patterns to this after 30 years in America of us doing this, there are patterns and

00:23:30.300 there's no wonder you barely survived because you had wrestling experience to fall back on to keep

00:23:35.600 you alive during those savage first 12 months. And Hey, congrats. And you're proud. You're like,

00:23:40.820 man, I survived that. So here's the problem. If you were to open a school tomorrow as a purple 1.00

00:23:44.820 belt one day or Brown, but you open a school, you're going to say, yeah, I'm so proud of the

00:23:49.660 savagery that I survived as a white belt that I could not dare create anything other than that 1.00

00:23:54.620 environment for the white belts who are going to trust me to lead them. I'm going to create 1.00

00:23:58.360 CLT buzz. You want them to feel that too. I'm going to create buzz. Yeah. It's almost

00:24:01.420 like a rite of passage, like sorority or fraternity. It's like hazing. Like you went through it. So

00:24:06.300 you want them to suffer too. Here's the point, Ryan. I went through the wolf pack too. When I was

00:24:12.420 born, it wasn't the worst of the worst, I bet. No. With your family. The eighties and nine,

00:24:17.340 as a kid in the eighties, as a young adult in the nineties and in the two thousands, when, you know,

00:24:20.840 my uncles and my dad and my, the other black belt instructors who had not cracked this code yet,

00:24:24.760 because this is something me and he don't did in the mid two thousands. Like this is 2002,

00:24:28.940 2004, 2005. So before we figure this out as adults, we were already black belts. I am a product of the

00:24:35.660 savagery, but I know this. There's not one person today who's training that started with me when I

00:24:42.600 was seven years old in kids classes, or when I was 13 years old, or when I was 17 years old,

00:24:47.240 those people are gone because only the few survive. And I'm telling you right now, I don't share this

00:24:53.140 often, but if I could have quit, I would have, because I tried like 12 times. I tried.

00:24:58.240 Is that because of your family that you thought you couldn't quit? 0.97

00:25:01.160 It's because it sucks so bad that the feeling of getting annihilated so frequently by larger,

00:25:06.920 stronger training partners with no consideration of like teach this. Then it was just a freaking 0.95

00:25:11.000 mosh pit of, of, of, of negative experiences that as a, especially 12, 13, 14 years old, 0.97

00:25:16.160 I'd suck so bad that I just didn't want to do it. And then of course I didn't have a choice. 0.93

00:25:20.580 I would go home, cry after class, and then you have to go back to class. And then it's like,

00:25:25.360 you have to go. I'm like, I don't want to, no, you have to go.

00:25:27.540 Right. This is what Gracie's do. 0.99

00:25:29.300 You don't, yeah. We just go to class. You just go. What are you going to do? Sit home and play

00:25:31.880 video games? No, we couldn't even afford them back then. So you just go to class. So the point is I'm

00:25:36.640 there. I had no choice. And here's the thing. Eventually I started teaching at 13. I had my first

00:25:40.960 private student. His name was Robert Mendoza Jr. And the kid was getting bullied. He was five and I helped

00:25:45.760 him. And I was like, I don't know, $10 a class with Henry Gracie, but I was a kid and I'm teaching this

00:25:50.160 kid, saved his life, built his confidence. And then at 14, 15, I finally started sparring with

00:25:55.020 adults and I figured it out. I tapped my first grownup and I was like, oh, that feels great.

00:25:59.400 So then I got the bug. And then from that point on, I was just annihilation station and I was the

00:26:03.840 hammer, not the nail. So then it felt great. I love you too now because I'm the hammer.

00:26:07.860 Of course you would now. Yeah.

00:26:09.040 But here's the point though. Finally, I was the hammer for so long, like 17, 18, 19,

00:26:13.900 got my black belt, 20, 21, 22. And then I go like this.

00:26:19.740 Nobody to play with.

00:26:21.280 Just me and he don't, just me and he don't. And I'm like, where is everyone who started with us?

00:26:26.220 And why are all these beginners here for three months and they're gone? And then I'm like this

00:26:29.760 and the Gracie Academy, 2003, 2004, I'm sitting back in the Gracie Academy, UFC originator,

00:26:36.740 the center of Jiu-Jitsu world, the world had 225 students. And I'm like this. And it stayed around

00:26:42.440 that point for years. We couldn't get it over 225, but we, people were coming in by the droves.

00:26:47.860 So my question was, why is it that we simply cannot crack this 225, 235, 225, 250. You're

00:26:55.300 bouncing in that range, but never consistently, not even close 300 or more, no way. And I'm like,

00:26:59.820 why is it that the number one school in the world, fame wise, at least cannot break 250, 300 students?

00:27:05.900 I don't understand. I'm thinking, Jiu-Jitsu is that amazing. So it really made us turn inward

00:27:12.080 and I reassess everything. And that's when Gracie Combatives, our beginner program was born.

00:27:18.420 Structured, 36 techniques, 23 classes, do them three times each card system, calendar. Here's

00:27:24.200 what you're going to learn. Here's when you're going to learn it. Here's the order we're going

00:27:26.940 to learn it. And once you complete this card, you move on to the next level. After you pass a test,

00:27:30.980 you move into the master cycle. And that's where things start to get more rough and tumble. But by then

00:27:35.900 the resilience, the confidence, the foundation, the friendships, the relationships with Jiu-Jitsu,

00:27:39.560 the friendships with us, the accountability to the school, all of that was so sticky that they

00:27:44.620 weren't going to quit after getting choked out one time by someone better than them.

00:27:48.020 They weren't going to quit because they have so much to stay for. The problem is someone with two 0.89

00:27:52.800 days of training, two weeks, or like you on your first day, there's so little to stay for because

00:27:57.680 you're so new. There's no longstanding friendships. There's no solid foundation of the art. There's not

00:28:03.000 thousands of dollars invested. There's not anything that you're going to say, wow, I can't quit because of

00:28:07.060 this. The only reason you didn't quit because you went, dang, I'm bigger. They're smaller. They

00:28:11.020 annihilated me. And you have a unique DNA that said, I have to be capable. I want to know what's going

00:28:15.480 on. Even though I feel miserable to have had that happen to me as a man or a woman, right? So that's

00:28:21.920 the only reason you stayed because your DNA is different. So my point is we changed it. And guess

00:28:26.680 what, Ryan? We went from 225, 250 students to 750 students in 18 months, right? Everything changed.

00:28:39.480 Like we couldn't stop it. We had to change locations. We moved to our new school, which even before the

00:28:44.600 one that I'm in right now, our second school, we'll call it. This is the third one. We moved to our

00:28:47.880 second school in 2005, 2006. And then we changed everything. And once we cracked that code internally,

00:28:53.760 that's when we started certifying instructors around the world. We said, look, you guys,

00:28:58.160 we have cracked the code on how a beginner needs to learn jujitsu. The program is online,

00:29:04.840 gracieuniversity.com, Gracie Combatives. You can do it online with video in order. You just watch all

00:29:10.080 the lessons. And at the end of the whole curriculum, you can take a video evaluation where you demonstrate

00:29:15.360 your skillset. We have a panel of evaluators who watch the videos that you upload after eight to 12

00:29:20.660 months. And then we say, Hey, congratulations, Ryan. You look great. There were a couple of

00:29:24.560 mistakes. Here's the time codes of where you messed up. Otherwise you pass your Gracie

00:29:27.800 Combatives test and you qualify to go into the master cycle curriculum online. This is the same

00:29:32.260 as in person. If you pass the Gracie Combatives course, then you graduate into the master cycle

00:29:37.440 where there's much more sparring, much more advanced techniques, sport techniques, self-defense

00:29:42.540 techniques. It starts to all become more the way normal BJJ is functioning. But guess what?

00:29:47.360 We just keep 95 out of a hundred when the rest of the world is struggling to keep the five.

00:29:52.160 Even those five are dropping off after one month, 12 months, 13 months, 16 months, two years. Those

00:29:57.880 will start to do it away, which is why most schools will never impact the community in the ways that

00:30:03.080 they could because they're chasing the wrong victory. Well, the other thing that I like about

00:30:08.780 what you guys do too is the very practical application. One of the things that you guys are so great

00:30:13.100 at you in particular is breaking down altercation street altercations. And the ones that I enjoy the

00:30:19.660 most are the ones with police officers. And I've heard you talk quite a bit about ensuring that our

00:30:25.240 police departments are getting the necessary training that they aren't right now. And I think a lot of the

00:30:30.760 reason they aren't, and you can correct me and fill in the blanks here is because we have a bunch of

00:30:35.360 lawmakers who aren't familiar with the art of violence. You know, they see it from afar and

00:30:42.660 they can't fathom what it's like to have a sick, a guy who's six foot tall, 200 pounds, grab you by

00:30:48.600 the arm or the body or the neck or whatever. And, and all they see is the violent part of it. They

00:30:53.460 don't see the other part, which is how to subdue and how to restrain and all the things that you

00:30:57.440 talk about in these breakdown videos you guys do.

00:30:59.760 So thanks for bringing that up. Yeah. When it comes to law enforcement training in America,

00:31:02.940 we are at the most pivotal point in the history of American policing right now. We're in the center

00:31:07.800 of it. And jujitsu is in the center of it. But to give a little bit of context, police officers have

00:31:12.680 always been disastrously poorly trained. They get four hours every year, sometimes two years,

00:31:18.660 depending on the state, four hours of jujitsu. And not even jujitsu, defensive tactics, which includes

00:31:23.180 like, you know, restraint devices, use of force policy, and might include one or a takedown and a

00:31:28.460 control on the ground. It's a joke. It's literally, even within law enforcement, it's a,

00:31:32.800 it's an embarrassment to all cops. They know what an embarrassment it is. And largely boils

00:31:37.140 down to state funding. And they always complain about they always blame it on budget, for whatever

00:31:42.640 the reason is, it's always been terrible. The difference now is it's exposed, because every

00:31:47.340 incident is captured on 17 different cameras, surveillance, cell phone, dash cam, body cam,

00:31:51.820 it's now more visible, which is why all the uproar is happening. It's not that cops weren't poorly

00:31:56.540 trained. And as a result of their poor training, excessive in their use of power, 20, 30 and

00:32:02.780 40 years ago, it was the same thing. The difference is now there's accountability. And

00:32:06.160 the problem is, while accountability, and I guess visibility, we'll call it has gone through the roof

00:32:10.680 for the civilians, police training has stayed the same. So now we have this disparity between

00:32:15.360 visibility and what the public expects cops to do, and what they're actually capable of. And that

00:32:20.240 right there is called the PD gap, I call it the police disappointment gap, the greater the

00:32:25.240 disparity between visibility and exposure, and the actual capabilities is the degree of disappointment

00:32:30.840 that is possible to the public, which is why we have the riots, we have all this situation going

00:32:34.460 on. So understandably, right, it makes perfect sense, because the cops should be better trained,

00:32:40.840 let's make that very clear. I think the cops are the most undertrained professionals in America,

00:32:46.000 I would go so far to say, meaning there's no skill, there's no profession in any professional,

00:32:51.060 any endeavor in the country, where we ask them to do more with less training for the task,

00:32:57.960 than when we ask a police officer to take down someone larger than them, put them in handcuffs,

00:33:03.960 when that person's on drugs and does not want to go to jail at all costs. There's no, there's no

00:33:09.280 task that requires more from someone. And there's no task that we're giving less preparation for than

00:33:13.940 cops for that particular. And you're trying to do it in a way to keep that suspect relatively safe,

00:33:20.020 like you're not trying to injure the person, you're obviously not trying to kill the person.

00:33:23.200 And it's not only save the suspect, correct, but also appease the visibility of the people around

00:33:28.820 them. It has to be camera friendly. Also, the optics matter, because if you if your use of force

00:33:33.700 is justifiable, is one thing, but if it's justifiable to the officer or justifiable to

00:33:39.100 the general public are two separate things, right? As they say, it's lawful, it might be a lawful use of

00:33:44.140 force. But it doesn't mean it doesn't look awful. They call it lawful, but awful. So cops are operating in

00:33:49.600 this lawful, but awful every day, because they're not given the skill sets to do it in a way that is

00:33:55.480 effective, safe, and, and looks acceptable to the general public. Right? So anyway, so what has

00:34:02.420 happened now is this, we've always been saying that the only solution to this is more jujitsu for

00:34:08.720 officers, we have our program called Gracie Survival Tactics. It's our week long certification course,

00:34:13.040 we teach the instructors, then those certified instructors of agencies go back and teach their

00:34:17.280 colleagues. And we've taught thousands. And then as a result of the 10s of 1000s of instructors that

00:34:22.440 we've certified, hundreds of 1000s of cops have had exposure to this, here's the problem, they only

00:34:27.600 get four hours from the guys that we certify. So even four hours of GST, a year is a joke. So

00:34:34.340 everything falls. Gracie Survival Tactics is our course, even four hours of GST by someone that I've

00:34:41.460 certified in a week long course, giving that four hours to the end user, their student is a joke. It's

00:34:47.020 not enough. I've always said that GST is great for the little time they're going to get. But the

00:34:51.540 real solution is regular practice every week for every officer in America, at least one hour a week.

00:34:56.520 And I've been touting this and I've been pushing this like one hour a week per officer in America

00:35:00.640 falls on deaf ears until Marietta, Georgia, our agency in Marietta, who is a GST certified as of 11

00:35:08.080 years, Marietta, Georgia, major Jake King, GST certified, takes it upon himself and says,

00:35:14.920 we're going to do this. They had a video go viral in Marietta, or it was in a restaurant,

00:35:18.860 you know, the standard video, four cops, one guy punching him a bunch, right, trying to beat him

00:35:22.720 down, right. And the public uproar and the whole thing happens. And they go, wait a minute, we just,

00:35:26.280 how can we expect better if we don't provide more? That was the conclusion. So what did they do?

00:35:31.900 They agreed to sponsor all of their officers in the agency with free jujitsu, off-duty

00:35:41.160 jujitsu practice at a carefully vetted civilian owned and operated jujitsu academy. So now the

00:35:49.860 department is paying for these officers to go train. They provide the uniform, they pay for the

00:35:55.940 classes, the cops go train and they did it. And they did it for 18 months. As of 18 months ago,

00:36:01.320 they started, right? And I have all the data and I'm going to recite some of it now, but I'm just

00:36:07.280 going to say here, the website where you can see it all is gracieuniversity.com slash reform.

00:36:12.420 It explains all the Marietta case study. And anyone who's listening right now, who is in law

00:36:16.440 enforcement, you have to see this. And once you see the data, you can even contact Major King through

00:36:20.960 our website. We can set, you have to talk to Major King, who's done what I'm about to tell you.

00:36:24.600 And you can basically find out from him the exact plan of orchestration that he used to get his

00:36:30.320 department to buy into this because it was a monumental feat and accomplishment. I should say

00:36:36.200 feat. He just did it, but it was a monumental accomplishment to get the agency to pay for their

00:36:41.200 cops to do weekly two, three, four times a week jujitsu practice. So here's what happened. It's a small

00:36:46.780 agency, 150 officers, 145, 95 of them opted into the program. 50 did not do it. So we have a

00:36:54.960 comparison group. Right. You sure you have the agency. So check this out. Here's the data. So what

00:37:02.000 they found is that in the 18 months prior to this initiative being kicked out, well, first, let me

00:37:07.580 tell you in the 18 months of this program, 2,600 classes have been taken, 2,600 classes by the

00:37:15.340 collective 95 officers. Injuries in training, one reported injury in 18 months over 2,600 classes, one.

00:37:24.400 That's not even a percentage. That's like one 10th of one 10th of a percent.

00:37:28.020 Right. It's a sliver over percentage. Sure.

00:37:30.020 The guy got cracked in the nose on a takedown during practice or while he was sparring and

00:37:33.540 that's it. No other reported injuries, anything, no concerns, zero. So for chiefs out there who say,

00:37:37.940 well, is it safe? Yes, it's safe on a training. If the school knows how to treat beginners safely.

00:37:43.500 Hence what we're talking about, the importance of a structured beginner curriculum where even the least

00:37:47.680 athletic officer will not be mopped into a freaking steamroll and just beat up by more advanced 1.00

00:37:52.380 students because he's a cop and they want to do that because they're training with civilians. 0.87

00:37:55.220 Let me, let me remind you. These are regular classes. So here's the data. 18 months prior,

00:38:00.240 18 months after they had 29 injuries, a cop injuries in the field, use of force injuries

00:38:05.720 by cops in the field. They had 29 injuries before the 18 months, 18 months prior in the 18 months

00:38:11.060 since its initiation, they had 15 injuries by officers in use of force. Wow. Yeah. What that

00:38:17.340 means is that's a 48% reduction in injuries. What that means is workers' comp claims were 48% less.

00:38:27.620 True. Good point. With the average workers' comp claim right under $5,000, the agency gross savings

00:38:35.180 on workers' comp was $67,000. This is all on the website. You can look everything up. $67,000 saved

00:38:43.840 by the agency. Now the deal that the agency worked out was $10 per officer per class, which is the deal

00:38:50.260 that we offer at all of our certified training centers in the world for agencies who want to

00:38:54.760 partner with us and make this opportunity possible for their cops. $10 is like, it's, it's a steal on top

00:38:59.900 of a steal. Right. Right. And they only pay $26,000 for that, that investment. Yes. And the point is

00:39:05.540 $26,000 of training. And here's the best part is that they only pay for the classes they show up to.

00:39:11.200 So we don't do monthly memberships for these cops. We do invoice at the end of the month for the cops

00:39:15.560 who show up. So the agency literally only puts out for a cop who actually took advantage of this

00:39:20.620 amazing opportunity. So $26,000 invested $67,000 gross savings. The net savings is over $40,000

00:39:29.200 for the agency in Marietta. And the point is this simple data, forget everything else. I'm going

00:39:35.320 to tell you in a second, but that alone is getting so, we're getting contacted by agencies all over

00:39:39.500 the world now who want to copy Marietta's success. The problem is we don't have enough certified

00:39:45.800 training centers today. And in many of the territories where they're inquiring, like, yo,

00:39:50.280 we're in Gracie university, sign us up. We want to do this with you guys. What do we want to do?

00:39:54.280 And I go, sorry, we don't have a CTC there yet. It'll be six to 12 months before we have one open.

00:39:58.380 And then we got to find upper people in the area who want to open a certified training center.

00:40:02.440 So literally this is the problem we're facing right now as an organization is there's an

00:40:06.140 unprecedented opportunity for police departments to partner with civilian owned schools. You never

00:40:12.740 have ever heard of a police department partnering with a karate school or a taekwondo school or any

00:40:18.040 martial art institution at that. It's very rare that government institutions partner officially with

00:40:22.780 a private institution or company, especially for martial arts, which they like to pretend like they got it

00:40:27.900 all figured out. So the fact that there's now a new precedent for a civilian law enforcement

00:40:32.120 partnership, it's like an entirely new opportunity in martial arts. And that's why right now we're just

00:40:38.500 working frivolously to open as many new certified training centers and then trying to pair those

00:40:42.660 certified training centers with the agencies in their departments. But back to the data.

00:40:48.280 So then I'm like, okay, this is crazy. Injuries to officers went drastically down.

00:40:51.980 What about taser deployments? Taser deployments in the officers who are BJJ trained are down 23%.

00:40:59.180 They use the taser left us less often. They don't need it. They don't need it. And here's the catch.

00:41:05.300 The times that they do use it are not in the face-to-face fight altercation. They're using it

00:41:10.280 when someone is fleeing arrest, they're running away from. So using to end a foot pursuit disaster,

00:41:16.020 drastically more often than when they are face-to-face altercation.

00:41:19.820 One more thing I forgot to say on the injuries. Here's what's crazy. Of the injuries that did

00:41:25.580 happen, the 15 injuries that happened post BJJ program implementation, zero of those injuries

00:41:31.720 were in the BJJ 95 officer population.

00:41:35.480 Oh, really?

00:41:36.440 Yes.

00:41:36.760 All in the base level.

00:41:39.540 I'm just, yeah, it's all in the data there. So they're all in the comparison group of 50 officers

00:41:43.580 who have not yet adopted jujitsu, which makes perfect sense because when you only operate in the

00:41:48.580 vertical plane, you get injured when you go horizontal. But when you're practicing jujitsu

00:41:52.320 horizontally every single week, several hours a week, when you get in a fight on the job with

00:41:58.140 your duty belt and your vest, it's just another day at the office. It's just another day at the

00:42:01.840 office. So then I'm like, well, Jake, major King, my friend now, because we've been corresponding so

00:42:06.000 heavy on this data. I said, major King, what about injuries to civilians? And here's what they found

00:42:13.400 versus when you interact with the non BJJ. Someone who interacts with a BJJ trained officer

00:42:19.340 is 53% less likely to go to the hospital.

00:42:25.140 Wow. Yeah. Then lawsuits go down, all of this other stuff. You were talking about

00:42:29.580 purely the financial element of it.

00:42:31.280 So from the financial benefit of workers' comp is measurable because the workers' comp claim that

00:42:35.840 never happens is a tangible, identifiable cost. The lawsuit that never happens, you'll never know

00:42:42.000 about the lawsuit that didn't happen, but that's just bonus, Ryan. That's just bonus on top of

00:42:48.720 what's already being benefited from the measurable, right? Undeniable workers' comp benefits of having

00:42:53.440 half, essentially, the injuries to officers in use of forces in the field. And then of course,

00:42:58.460 there was another part, kind of a more isolated study regarding the night shift. They were previously

00:43:02.660 responsible for a very high degree of the, they were responsible initially for 44% of all uses of

00:43:08.900 force, was the night shift. Once the night shift got swapped out for mostly Jiu Jitsu crew,

00:43:14.100 they became responsible for 18% of uses of force, which means on the surface that the Jiu Jitsu

00:43:20.660 trained group at night shift is 59% less likely to use force at all. Ryan, doesn't this make sense?

00:43:27.180 I'm not going to use force. I'm going to talk to a suspect so calm, so clear, so deliberately,

00:43:33.080 so, so, so assured of my capabilities that the suspects are going to go, dang.

00:43:39.620 And I got to hit the, uh, the pause button real quick on this conversation, because I want to talk

00:43:44.380 with you about accountability. Accountability is very, very important. And, uh, most of the men who

00:43:49.040 join our exclusive brotherhood, the iron council, they do so to gain some level of accountability.

00:43:53.820 In fact, that's one of the main reasons I started the organization. Uh, but with this,

00:43:58.480 any men who are looking for some level of accountability from, from the programs and

00:44:04.080 masterminds and brotherhoods that they participate in, few of those programs offer as much

00:44:09.320 accountability as we have built into the iron council. Uh, so when you band with us, not only

00:44:13.680 are you going to get access to the 820 plus men who belong to the iron council, but you'll also have

00:44:19.700 the opportunity to join a battle team of 15 men who will hold your feet to the fire. And with the

00:44:26.680 addition of our new battle planning app that I mentioned earlier, which is included in membership,

00:44:30.400 you're going to have the metrics and the data and the information needed to achieve at every aspect

00:44:36.220 of your life. So if you're looking for accounted or excuse me, added accountability, I should say

00:44:41.200 in your life, and you want the tools and you want the systems and you want the brotherhood and

00:44:45.680 camaraderie needed to thrive, then join us at order of man.com slash iron council. Again,

00:44:51.120 that's order of man.com slash iron council. You can do that after my conversation gets wrapped up

00:44:56.420 with the one and only Henner Gracie. This cop doesn't seem scared out of their boots dealing

00:45:02.420 with me right now. This cop seems ready. This cop seems willing. And the fact that they're willing

00:45:06.680 and ready means that I probably don't want to go there. I don't want to mess with this person.

00:45:10.320 Of course. That's why we say you learn how to fight. So you never have to learning how to fight

00:45:15.280 is the best deterrent to ever having to get into a fight. So that was one of my favorite parts of the

00:45:19.920 study or the data is that 59% less likely to use force in the BJJ train group. So collectively,

00:45:25.820 all of this came together. We published the data. I did an interview with a major king,

00:45:29.260 just like this, a zoom interview and everything has changed in law enforcement. So it's one of

00:45:33.580 the most exciting times to be alive right now. It's one of the most exciting initiatives to be

00:45:37.900 part of, because I'm at the center of this right now with jujitsu and with helping schools get on board

00:45:42.520 to become capable of partnering with these agencies, because, you know, these agencies are very

00:45:48.020 cautious about who they partner with because there's BJJ schools who are run by people with

00:45:54.180 felony convictions and there's BJJ schools who are run by, and we, it's not, it's not a regulated

00:45:59.800 industry is my whole point. Not to mention most schools are teaching sport jujitsu. So the BJJ school,

00:46:06.000 the agency, the police agency is going, well, we don't want our officers going in there just grappling

00:46:10.680 for the sake of grappling, especially if injuries are high likelihood in the very beginning,

00:46:14.560 and they're not addressing weapon retention or punch protection, all the things these cops would

00:46:18.540 actually need if those aren't being addressed. But what's amazing is with certified training centers,

00:46:23.500 all of them are teaching our self-defense safe curriculum, but more importantly, they're all

00:46:26.860 background checked. And equally importantly, every one of them becomes certified to teach Gracie

00:46:32.240 survival tactics. So in addition to the civilian programs at the CTC, they're allowed to offer our

00:46:38.260 proprietary law enforcement defensive tactics program. So these agencies are assured,

00:46:44.560 that the same institution that they trust to teach their head instructor cops, how to teach GST,

00:46:50.360 the certified training centers are also GST training hubs so that their cops are going to get GST

00:46:55.320 as end users on a regular basis on top of the civilian practice in the regular Gracie combatives,

00:47:01.840 kind of non-law enforcement classes, self-defense classes. They're also going to get all the law

00:47:06.120 enforcement adapters, which means what? Weapon retention, how to do everything with your duty belt,

00:47:09.760 how to transition every submission into a cuffing procedure, and how to make sure that you're taking

00:47:15.420 all the other variables into consideration as a law enforcement officer, making sure to include

00:47:19.160 those verbal commands, making sure to address other potential threats in the crowd while you're

00:47:23.120 dealing with the suspect. So there's just so much language and so much reality around law enforcement

00:47:27.480 training that's different than just BJJ for the sake of grappling, that we make sure all those get

00:47:31.440 addressed in these GST supplementary classes that these partnering agencies are benefited to,

00:47:35.700 not to mention all of these curriculums are online. So when an agency partner, all the cops in the

00:47:42.620 department get free online access to all this material. So it's literally where, I mean, I signed

00:47:49.460 two contracts yesterday for agencies that are now partnering with, so we're just, it's going now.

00:47:54.380 It's 100 person, 150 person agency, 70 person. We're on the brink of signing an 800 officer agency

00:48:00.380 up there in Virginia. So it's literally, we can't stay in front of it right now.

00:48:04.640 Well, there's another, there's another, uh, there's another non-tangible here. I think that

00:48:10.340 we haven't touched on as well. Uh, I, I would imagine without the data, I'm sure you have more

00:48:14.980 of it than I do, of course, that, that recruiting for police departments is at an all time low,

00:48:20.840 I imagine. But when a potential prospect realizes that his police chief and his department is going

00:48:28.020 to give him the training required to do the job effectively, it's easier to recruit the best

00:48:33.920 people. That's not just the hall monitor monitors of the, of the school. You know what I'm saying?

00:48:39.660 That's not an assumption, right? Marietta already told me that they're having people

00:48:44.240 transfer from other agencies and come in from around the country to apply in Marietta and

00:48:50.120 recruiting is very expensive for agencies, right? So it's the fact that they have this perk of,

00:48:54.240 yo, your jujitsu is paid for. You find some guys who are talented already in jujitsu.

00:48:58.600 It kind of comes away backwards, right? Instead of becoming a cop and going to jujitsu,

00:49:02.500 now you're getting people from jujitsu to become cops because they see an agency that respects their

00:49:06.560 skillset, number one. And number two, they see an agency that's going to basically pay for them

00:49:10.880 to train, which is what most BJJ people who are, you know, uh, BJJ, like absolute fans want to do

00:49:16.960 is just be sponsored to do jujitsu, right? Like what a dream job. So that's what's happening. And

00:49:21.540 Marietta already confirmed. And I expect more and more stories like that to come where if an agency is

00:49:26.040 a hundred percent pro jujitsu, you're going to get the best candidates who know jujitsu.

00:49:29.980 And as a result are be able to deescalate. You can learn all the other stuff. What you can't learn

00:49:34.500 is confidence. True. Like I'm talking about not uniform confidence. I have a gun out of badge.

00:49:38.860 I'm a cop. Listen to me. I'm talking about strip away all the badge and gun, right? That's all

00:49:42.800 bravado who's left. Right. And jujitsu gives you a substance that, that the badge and gun can give

00:49:48.860 you because those are tools and they malfunction. But my jujitsu is always with me. Even when my taser

00:49:53.720 fails in the field or you get a misfire, you know, whatever.

00:49:57.680 Do you think that there's, it sounds like you're, you're working more with the departments,

00:50:01.960 but do you think there's an issue with politicians getting behind this? And is this even something

00:50:06.960 that needs to be addressed? Cause right now, I think again, to go back to what I was saying

00:50:10.220 earlier, a lot of politicians look at it and they're like, Hey, we, you know, we don't want you

00:50:14.360 to subdue this person in that particular manner, not because it doesn't work, but because it doesn't

00:50:19.720 look good. So how do you, how do you begin to sway and convince?

00:50:26.340 It's already happening in Georgia. Major King met with the Georgia Senate. Georgia Senate is

00:50:32.480 contemplating as a result of Major King's data and his, his, his testimonial there and just the

00:50:39.420 success there in Marietta, they're contemplating creating state sponsored grants for agencies who

00:50:46.260 want to kick off comparable programs in Georgia. Now here's how this works, bro. When things work,

00:50:51.800 the word spreads. It's worked in Marietta. We're working with several other agencies in Georgia

00:50:55.500 now to make the same initiative happen. And then once that happens, then Georgia, the state Senate

00:50:59.960 looks at it and says, man, this is happening successful. Okay, great. We're going to now offer

00:51:03.180 state funding for every agency that wants to do this. We're going to give them $200,000 and that's

00:51:07.240 just a number, but we're going to give them this funding and they're going to partner with their

00:51:09.920 local agency or their local jujitsu school in so much as, as long as I should say,

00:51:16.260 the jujitsu school meets certain criteria because they have to make sure they're giving funding

00:51:19.800 to a partnership that actually provides these officers with more than just, you know, savage

00:51:24.440 jujitsu practice, right? Like it has to be something that plays to the benefits of law

00:51:28.500 enforcement. So, so long as the school meets the criteria, the state funding, again, this is all

00:51:32.700 down the line, but the point is this discussion is happening in Georgia. And what I'm here to say is

00:51:36.500 once we have data in Marietta and one agency right now, right? Once multiple agencies and

00:51:41.180 eventually an entire state has data of a year or two, imagine what the other states are going to

00:51:46.560 do. They're going to look and say, well, Georgia is just this superstar state now when it comes to

00:51:51.620 police and training. And then you get California, Idaho, Wisconsin, New Mexico, whatever. Like they

00:51:56.460 all start following who knows what order we couldn't have predicted Marietta. It took major King

00:52:01.160 and the courage of the agency to say, ah, we don't care anymore. We're going to risk everything

00:52:05.880 by giving everything to our officers and let's see what happens. And it works.

00:52:11.420 It's funny because it's counterintuitive. And I think that's, and you alluded to it earlier,

00:52:15.680 and I can't remember the exact terminology you used, but if you're skilled in fighting,

00:52:20.500 your odds of having to actually use that are greatly diminished. It's like the old adage. It's

00:52:25.560 better to be a warrior in the garden than a gardener in a war. But having the skillset is what

00:52:31.960 actually keeps you from being in that encounter in the first place. So it's counterintuitive.

00:52:37.180 And most people, I don't think dig in, they look at it like, oh, that's violent. I don't know. That's

00:52:41.540 violent. I don't want to deal with that. And they don't see the full picture of it.

00:52:45.160 They're seeing it now, bro. And we're, this is, this is helping having you, having me on the podcast

00:52:49.060 here and I'm getting out and getting on as many podcasts as I can to share this information because

00:52:54.080 it literally is just education at this point. And with social media, it's never been so easy to educate

00:52:58.480 so broadly. So I'm talking to many, I'm talking to chiefs right now. This is the data for the chiefs.

00:53:03.540 I'm talking to police officers and users, street cops who see this data and say, hey, we got to pass

00:53:08.460 it up to my lieutenant who can then show it to my chief. I'm talking to BJJ school owners, especially

00:53:13.760 saying, look, you guys, you can keep doing jujitsu the way you've always done it and keep getting the

00:53:17.920 results you've always gotten. Or you can reach out to us, right? Go to gracieinstructor.com and look

00:53:24.800 into what does it mean to become certified? Not only are you going to grow on your civilian business,

00:53:29.160 but you're also going to grow in the possibility of being a school that is positioned to partner

00:53:35.080 with a police department. This has never happened before. And we're going to help prepare you.

00:53:42.080 I was going to say, what's interesting about that too, is now you start getting the government side

00:53:47.520 of things. So politics, budgets, things like that, that are actually putting money into small

00:53:53.080 businesses in the community, which is significantly better than handouts and welfare programs and

00:53:59.320 losing money and overspending on items that don't need to be overspent. You're actually investing in

00:54:04.320 the community, which is a huge benefit for me. Exactly. And here's the thing, Ryan, is that

00:54:09.600 each agency will partner with one jujitsu school. That's how it's going to happen, right? Marietta is

00:54:16.180 not going to partner with a second and a third and a fourth BJJ school. They're just going to partner

00:54:19.440 with one and each agency right now we have Roswell pending. They're going to partner with our CTC and

00:54:23.300 Roswell and that's it. It's done. One partnership because there's 200 cops. They don't need four

00:54:27.260 schools, especially when there's risks in multiple schools because they're not managed the same way

00:54:31.980 in quality and safety. That's all they care about, quality, safety, and street applicability of the

00:54:36.560 skill sets that these officers are going to be exposed to. So it's a one-time thing. And if you miss out

00:54:42.160 on that opportunity and the agency partnered with another school, you're pretty much out of the

00:54:46.120 discussion until that other school completely botches the relationship, at which point the agency

00:54:50.980 may consider a new partnership or they might just cancel BJJ altogether and be done with it and say,

00:54:56.380 man, forget about it. So my point is this, every city right now, there's an opportunity. We can't

00:55:01.720 guarantee that partnership, but we can say this, there will be no partnership where there is no optimal

00:55:07.320 and carefully vetted BJJ school that the agency feels comfortable partnering with. It simply isn't

00:55:12.420 even possible. So what we allow is whether it's an existing BJJ school or it's a person who loves

00:55:19.360 Jiu-Jitsu and has always dreamt of kind of entering the realm of opening a school and doing that,

00:55:23.200 whether you're a blue belt, purple belt, brown belt, right? It doesn't matter. You can be a low

00:55:27.020 rank because you're teaching just beginners in the beginning. And then you climb with your rank with

00:55:30.520 us while you teach Jiu-Jitsu. So you advance your teaching skill as you advance your Jiu-Jitsu

00:55:35.180 skill. The point is we allow pretty much anyone to come on board, whether you own an existing

00:55:39.860 school or you want to own a existing school or whether you want to eventually open a school,

00:55:44.160 we allow anyone to come on board and we have what's called the territory reservation program

00:55:48.320 where you can say, where do you live, Ryan? What city? I live in Maine. Yeah. So I'm a ways up here.

00:55:55.380 So it's a little bit more rural where I am, but that's where I am. Well, let's just say you said,

00:55:59.120 man, I'm in Maine. There's no certified training center in the immediate vicinity. And you decided I

00:56:03.380 want to become a certified training center because I want to teach. I would love that be my profession

00:56:07.040 going forward. Number one, I want to make my passion, my profession. Number two is I want to

00:56:11.440 do it with the Gracie's and Gracie university because they are the law enforcement Jiu-Jitsu

00:56:14.900 organization, right? That's generally accepted. So what you would do is you would submit an inquiry

00:56:19.740 and say, Hey guys, is my territory available? It's free. Just go to gracieinstructor.com.

00:56:23.780 It says, submit your verify territory availability, submit it. It takes one minute. You send it in.

00:56:29.040 We look at the map. We verify there's no one there. We respond to you and say, Hey, Ryan,

00:56:32.560 it's available. Your territory is available. And if you would like, you can submit now a

00:56:38.040 reservation application that gives you reserve for 12 months. You lock your territory and all you pay

00:56:45.980 is a $1,600 instructor certification course fee. That $1,600 Ryan is the fee you would pay at the end

00:56:54.940 to do the instructor certification program. You're prepaying it by, and you're showing good faith.

00:57:01.640 Like, look, count on me to go through the hoops and learn the material and the curriculum to get

00:57:05.760 certified in this 12 months, which is more than enough times. Count on me to do my part. Thank

00:57:09.900 you for reserving the territory for me. You can count on me. I'll see you in 12 months. I'm going

00:57:13.540 to go to work now and study and it's all online anyways. And you can practice at your house with

00:57:16.820 a partner or in your dojo or wherever you have a mat space. The point is we just started this last

00:57:21.360 year, this territory reservation in early last year when COVID struck. And we've had over 200

00:57:27.480 reservation territories submitted within the last 12 months. So, and we have 180 schools open,

00:57:32.780 200 in the pipeline. And right now they're coming in every single day from all over the country.

00:57:37.820 People are locking in those territories. And what I'm out there saying to the world is, listen,

00:57:42.100 if you have even the slightest inclination of wanting to open a jiu-jitsu school one day,

00:57:46.180 because you love jiu-jitsu and you love what it did for you, and you would love to do that for other

00:57:50.240 people, that the Gracie University instructor path and the certification process and the certified

00:57:55.060 training center model is the one you want, because it's going to service the community in the

00:57:58.860 greatest way possible, plus the law enforcement partnership. So, if you've ever had that inclination

00:58:02.740 of wanting to do that, at least lock the territory up so you have the opportunity. Because if someone

00:58:07.900 else does in 12 months, and then let's say six months from now, you say, I want to become a CTC,

00:58:12.700 Certified Training Center. It's already locked.

00:58:14.880 It's already closed off.

00:58:16.360 We're not going to even talk to you. We're going to respond to your inquiry and say, sorry, Ryan,

00:58:19.860 someone already reserved it. So, hasta la vista, have a good life. That's it. It's just like,

00:58:23.480 we love you, but no thanks. Because unless you move out of the territory, we'll open it somewhere

00:58:27.040 else. So, literally, it's a reservation of territories game right now. And what's crazy

00:58:31.800 is we had in Arizona, Gilbert, Arizona, we had two guys submit for the exact same city

00:58:36.880 in the exact same day, four miles apart from each other. So, it's not like this is, like,

00:58:44.240 it's very real. And anyone out there, and again, this is not just me selling like, oh,

00:58:48.620 become a Certified Training Center. It's if you're even on the fence of opening a school one day,

00:58:52.080 and our model is something you want to look into, now's the time. A, because law enforcement,

00:58:56.440 and B, because if you don't, chances are you're going to get boxed out. And you look at the map

00:59:00.340 right now, it's just pins everywhere. You're going to get boxed out, and there just simply won't be

00:59:03.340 a territory left. So, if you're in the industry community, we want to talk to you, gracieinstructor.com.

00:59:07.720 And once you get that inquiry in, you kind of save your spot in line. But if you don't submit the

00:59:11.320 inquiry in the application, and someone comes in three months from now and just pops out of the

00:59:14.300 woodworks, then you're forever precluded from doing that. And that lifelong law enforcement

00:59:19.400 partnership as a CTC, you know, is out of the realm of possibilities.

00:59:25.200 We'll make sure we sync all this up, because I know there's going to be a lot of people interested.

00:59:28.400 I know there's a lot of guys who want to get into it. Just for the sake of time, we don't have a lot

00:59:32.220 of time to get into another element of it, which is the bullying program, which I like, because what

00:59:37.400 I hear a lot in popular culture is things like these clever little catchphrases of, you know, like,

00:59:43.260 stomp out bullying and be kind to one another. And, you know, like, sure, okay, got it. Let's bring

00:59:49.560 some awareness to it. But the ones that aren't going to get bullied, the ones that aren't going

00:59:52.900 to be picked on are the ones that are capable of defending themselves. And everybody's going to know

00:59:57.040 in the third grade class or the high school, that's the guy you don't mess with, because he

01:00:02.280 knows how to handle himself. And I really appreciate what you guys are doing there, for sure.

01:00:06.340 Yeah, you know, Gracie Bullyproof is the program. And, you know, listen, once again, like the adult 0.98

01:00:11.740 programs, Ryan, it's very easy to do kids very wrong in jujitsu. So we created Gracie Bullyproof

01:00:17.620 knowing that the bullying targets and victims are the ones that we're going to be working

01:00:22.600 with here. So we created a program that's very safe, very fun, very encouraging for kids

01:00:27.120 as they come in. And then as they advance, they kind of climb from Little Champs to Junior

01:00:30.600 Grapplers to Black Belt Club, so they can evolve out of it and go to more intense training. 0.89

01:00:34.860 But in the beginning, it's games, it's fun, it's encouraging. We do a lot of role playing

01:00:38.360 where they're learning how to assert themselves verbally and set boundaries, right? And at

01:00:41.860 the core of everything is teaching children how to set boundaries, because think about

01:00:45.400 it, how can you tell the difference between bullying and joking, the teasing that kids

01:00:49.400 do with each other? How do you know the difference? How does a kid know the difference?

01:00:52.900 Well, they're trying to figure it out, for sure.

01:00:54.700 I know, it's hard. It's hard. If a kid's joking with you, how do you know if you classify this

01:00:58.440 as bullying, malicious, or just friends being friends and kids being kids? How do you know

01:01:03.140 the difference? Guess what? And this is part of our bully-proof program. Joking stops when

01:01:08.720 you ask it to.

01:01:12.240 Yeah, it's fair. And if you teach a kid how to ask and handle himself, then he's more likely

01:01:17.080 to do it.

01:01:17.860 Here's the problem. Kids are not, people, people, humans typically don't set boundaries

01:01:25.400 that they're not capable of enforcing. So, how tough, how assertively you set a boundary

01:01:34.200 is an absolute function of how capable do you feel of enforcing that boundary should

01:01:40.800 someone cross it. Like you, how confident are you to say, hey, back up, just anyone. You're

01:01:45.640 as confident as you are capable of defending yourself and your honor or your family if they

01:01:51.360 don't listen to the boundary. So, this is where you get into, learn how to fight so you never

01:01:55.900 have to. I can set boundaries as a police officer, as a human, as a husband, as a dad, or as a

01:02:01.180 kid who's getting bullied because I know that if they don't respect the boundary that I set

01:02:06.320 or answer the question that I ask or do whatever I need them to do, and they violently attack

01:02:11.260 me, that I will be safe. So, safety above everything. So, the Gracie Bully-Proof Program does

01:02:17.420 that. We start with the safety, the self-defense, the physical elements, all to build the foundation

01:02:21.900 of confidence on which they can stand to then assert themselves and say, hey, don't ever do

01:02:26.660 that again. And say it without blinking and say it with assertive tone and put the finger

01:02:31.460 in the kid's face. But you can't teach that to a kid who's shaking in his pants because they feel

01:02:36.180 unsafe. That's a really interesting perspective. It's funny that we're talking about this from the

01:02:41.780 perspective of children, but we talk with grown men all the time, you do as well, who they never

01:02:49.080 learned that skill in their transition from boyhood into manhood. And they still, still have issues

01:02:55.160 with boundaries because they never learned it. They never learned it in all their lives. And all

01:02:59.820 they were told is, no, don't make a fuss. Don't complain. Don't do this. Right. Don't be nice.

01:03:04.240 Play right. Don't cause a scene. You know, come on, quiet. Always like, you know, kind of teaching

01:03:09.960 them to hold in their feelings instead of express their dissatisfaction with something. And that's,

01:03:14.660 it goes into parenting, which is, you know, I'm still a blue belt and I'm just two boys,

01:03:17.780 five and three, uh, five and two. So I'm still working on my category. But what I do know is,

01:03:22.760 yes, you cannot speak that which you do not feel. And that which you not, that you don't,

01:03:26.540 that you don't, um, that you don't possess. And if you don't possess confidence, you can't speak

01:03:30.440 with confidence. It's interesting because there is this X factor that I think a lot of people

01:03:35.000 are, have a hard time quantifying. You know, they'll see an individual like yourself and think that

01:03:39.180 guy's got it. You know, there's something about that guy. And then we attribute it to something

01:03:43.400 mystical or some characteristic that you were just inherently born with. And don't think that we can

01:03:49.060 develop it for ourselves, but this is what we're talking about. You have the skillset to back it up.

01:03:54.660 And that is confidence, which is competency and your ability to, to, to uphold those boundaries.

01:04:01.020 Like you said. Absolutely. So, yeah. So Gracie bully proof, it's, it's just amazing. And, 0.99

01:04:05.040 you know, we've got, we've had several instances where we've seen kids getting bullied in viral

01:04:08.960 videos on the internet and we reached out through the internet, got a hold of those kids, flown them

01:04:14.240 to California for a week long immersion, completely changed their life in one week. Intensive sparring

01:04:19.720 or intensive training, I should say, um, training with them every single day, building their confidence,

01:04:24.100 rolling them up. And then boom, we send them back and we've documented several of those. So,

01:04:27.380 um, you know, if, uh, if anybody wants to see them out, just check out Gracie bully proof on YouTube

01:04:31.600 and the most pot and Lewis, um, got one, Austin McDaniel got one. So there's several life

01:04:36.280 transformation stories that we do occasionally, many on camera, many off camera. Um, but this is

01:04:40.800 what we do every single day. So anyone out there who's even remotely interested in that aspect of

01:04:44.680 the bully proof program, go to gracie university.com and the program is there in great detail. And then

01:04:50.820 we also have certified training centers where this program is taught in person, right? So opening new

01:04:55.440 schools every day. So you can go to gracie university.com slash CTC certified training center, CTC,

01:05:01.600 and that's where you can find all of our existing locations that are licensed and certified to teach

01:05:05.920 these exact programs. Gracie bully proof, women empowered to defend against sexual assault, 1.00

01:05:11.220 Gracie survival tactics for law enforcement, Gracie combatives for civilian men and women co-ed.

01:05:15.720 So master cycle, which is our advanced program from blue to black belt. So these are all the

01:05:20.040 programs that we offer and all done. Like we started Ryan with one objective in mind, make shiu jitsu

01:05:25.860 understandable, comprehensible, and make sense to brand new students from the perspective

01:05:31.440 of what matters to them. When you teach a kid fast jiu jitsu and you're teaching random sport BJJ

01:05:36.400 techniques and the kid walks in on his first day, even more than an adult, they go, I don't understand

01:05:40.480 what that even is. Why are we doing that? But when you teach a kid in the first day, he walks in and I go

01:05:45.740 up and I say, Hey, what would you do if someone popped you in the shoulder like this? And then grab your

01:05:49.300 backpack and pulled it onto the ground. All of a sudden they go, Holy shoot. I'm in the realest place

01:05:55.160 in my life. This happens to my friend. I know exactly what he's talking about. And I don't

01:05:59.800 know what I would do. Teach me teacher. And we go and we show him and he leaves one class already

01:06:04.220 feeling what? If someone messes with me tomorrow, I'm ready. Like this has happened. And I'll be like,

01:06:10.740 yo, tomorrow when the kid, and they had victims come and they say, Henry, this guy does this or

01:06:14.180 he says this or he's doing that. I say, look at me tomorrow. When he does that, I want you to walk

01:06:17.260 up straight to him. Don't say anything tomorrow. Cause you already said, and he never listened. All you're

01:06:22.400 going to do is step in with one foot and push him as hard as you can with two hands. Boom. Power push 0.99

01:06:26.160 right in the chest like this. No harder. No harder. Okay. Like that. If you hit him like that, it's

01:06:29.900 never going to happen again. And boom, he goes and he pushes him. He said, Henry, I did it. And he fell

01:06:34.180 down on the ground. And then he asked, why did you do that? And I just said, why did I do what?

01:06:38.320 And then that was the last we ever spoke and he hasn't messed with me since. So the point is-

01:06:42.680 Do you feel like this creates any sort of, has it ever created any sort of delusion for people where

01:06:49.560 they believe that, Hey, I'm more qualified or capable than I, than I think I am, where they

01:06:53.720 start to get a little inflated here more so than they may be. People, humans are so innately wired

01:07:00.300 as are all mammals, really that, that freaking bigger lion is going to kill the smaller lion. 0.98

01:07:06.300 Do you understand? They're not, the little lion is not delusional at any point thinking I can kill 0.84

01:07:10.660 that bigger lion. You know, he's going to be in for a long one. You know, the small spider is not

01:07:14.600 going to kill the big spider, you know, of the same species, right? At least, right. The small

01:07:19.100 squirrel is not going to take that nut from that monster twice the size squirrel. That's just not

01:07:22.260 how it works, right? Mammals, humans, people, animals just know that, yo, that's going to, that

01:07:27.120 can kill you. So what we're teaching them is so far against the natural DNA and wiring of a human

01:07:33.220 in the sense of this bigger person does have an advantage. There's no doubt, right? That's just

01:07:38.920 the nature of nature. So we're going against that wiring so intently, but humans still have their

01:07:46.780 initial wiring, which is that's a freaking bigger person. And I learned a lot of jiu-jitsu, but I'm

01:07:50.840 not stupid. And if I have to, I will, but I'd rather not. Do you understand? Even I, like I'm as

01:07:56.220 capable as it gets, but even I see a guy who's 275, 6'4", an NFL player. And I go, all right, you know,

01:08:02.380 I prepared my whole life for this, but I'd rather not, unless we're just, you know, going to do this for

01:08:07.480 scientific experimentation reasons, then let's do this. You know what I'm saying? It's fun and

01:08:12.980 games, right? But the point is- Well, and I think you also, yeah. And I think you also understand when

01:08:18.120 you're, you're intimately familiar with these situations, you understand the ramifications

01:08:21.920 of it, right? It's not comfortable to get punched in the face. It's not comfortable to get somebody

01:08:26.640 squeezing their arms around your neck and you don't want to have that happen. So you deescalate to the

01:08:33.840 degree that you can, because you realize the consequences of escalating the situation.

01:08:38.000 Yeah. Doing jujitsu really teaches you the totality of a physical altercation. So you respect that

01:08:43.780 engagement much more. You see what I mean? Someone who doesn't know how to fight, someone who's not

01:08:47.340 getting, you know, rolled up on a mats on a regular basis, that person kind of walks around the world.

01:08:51.540 And like Joe Rogan says, the average guy thinks he's a 10 times better fighter than he actually is,

01:08:55.380 right? Or whatever. He's a hundred times better fighter. They overestimate their fighting

01:08:57.960 ability. Right. And, and that's, that reigns true here. And, and, and so I think someone is

01:09:03.160 much more likely to have an inflated sense of confidence and capability who does not do any

01:09:07.200 martial arts than the person who actually practices. And like you said, is humble, is aware,

01:09:11.740 knows what they want to not be part of, because even though you might do great in practice, you still

01:09:15.480 get caught, you still lose. So you know that you're not, you're not invincible. And that, that,

01:09:20.260 that sense of reality will definitely caution you from getting into a fight that doesn't need to be got

01:09:24.640 into. Yeah, that makes sense. Well, Hannah, Hey, I appreciate you, man. I really appreciate

01:09:29.400 everything that you do. I've been following you for a long time and I'm going to make sure that

01:09:32.780 all the links and everything that you gave me are up to date and current. So the guys can go check

01:09:36.340 those out because my path has been a little different than what you're talking about here.

01:09:40.780 I've enjoyed every minute of it. But there's certainly a lot of value to what you're doing.

01:09:44.680 And I could see a lot of men being inspired to actually get into this. And, you know, we didn't even get

01:09:50.480 into the positive benefits outside of the physical realm, like how it's going to help you improve your

01:09:56.780 relationship or how you're going to be able to actually talk with your boss a little bit more 0.96

01:10:00.840 assertively or pick up new clients because you have the balls to ask for the sale. Like there's so 0.82

01:10:06.760 many different ways this is going to help outside of the mats or outside of a physical altercation.

01:10:11.240 It's going to actually, in those ways are actually, if you put them all on a scale,

01:10:14.420 they weigh more and are more frequently applied than the, I don't get into street fights,

01:10:19.280 but I use jujitsu every single day in the boardroom, like every single day in business

01:10:24.820 and in family and in relationships and in negotiations and in leverage, right? So

01:10:28.820 absolutely, you're right. A hundred percent. And to people out there who are, you know,

01:10:32.560 if you train jujitsu, everything we talked about was familiar. Just go to gracieinstructor.com

01:10:36.540 and let's get you lined up to open a certified training center, reserve the territory, join the

01:10:40.980 family. And it's not an affiliation thing. So you can be affiliated with another organization,

01:10:44.760 but you're certified by Gracie University to offer these programs. So if we don't play the

01:10:49.060 politics, we just play the quality of what you're going to offer. And you have to be able to uphold

01:10:53.120 that promise for, so that we can send you students from all over the world. Um, but for those of you

01:10:57.560 who have not yet ventured into jujitsu and are contemplating it or fans of Ryan's in the show

01:11:01.640 here, um, what I'll say is this, you know, if there is a certified training center, start there,

01:11:06.180 at least so you know what it is and you can go, wow, this was very safe, very fun. And then venture

01:11:09.920 off and try any other school you want. So you have a comparison. Number one, if there is no certified

01:11:13.760 training center, go to graceuniversity.com. The first, we get like 30 lessons. We unlock 30 lessons

01:11:19.240 for a brand new account for free. There's no credit card. You create a free profile in one minute.

01:11:22.820 And all of a sudden you have access to all these free lessons from all of our top programs that I

01:11:26.280 mentioned earlier with that free access. You're going to see how jujitsu can be taught in a

01:11:30.220 structured, deliberate, self-defense oriented manner. Um, and you're going to go, wow, this looks

01:11:34.660 really fun. I would like to do this in my house, or I'd like to go find a school where I can learn

01:11:37.640 this. And then I would just say, if, um, you go and you find a regular BJJ school in the area,

01:11:42.800 because there isn't a Gracie certified on our website or whatnot, and you have an experience

01:11:47.200 there that's less than favorable, right? Like you have Ryan's initial experience where you go in

01:11:51.620 there and they freaking throw you to the wolves the first day and you don't know what you're doing

01:11:55.200 and you get injured. You crack a rib, let's just say, right? It happens a lot. Bend a finger,

01:11:59.120 crack a rib, whatever, get a bruised eye. And you leave and you go, wow, why did I do that?

01:12:02.660 What I want to say to you right now as the ambassador for jujitsu to the world is it can

01:12:10.380 be better, right? There are other ways to approach this art. So if you lose faith in a school,

01:12:15.660 don't lose faith in the art. That's all I'm saying, because it is everything me and Ryan are talking

01:12:20.660 about. It is everything Joe Rogan raves about. It is everything you see in the UFC, but it also is so

01:12:26.380 much more that we haven't talked about, which is why it's the fastest growing martial art, which is why

01:12:30.620 you have, you know, celebrities, professional athletes, all these highly educated and accomplished

01:12:36.500 people, right? Of all walks of life are doing jujitsu, right? Isn't it interesting that when

01:12:41.540 you talk about karate and taekwondo, the participating group or demographic is 90% children, 10% adults.

01:12:47.840 When you talk about jujitsu, it's 90% adults, 10%, 20% children, whatever it might be.

01:12:54.340 Disproportionately more adults are doing jujitsu around the world because it's captivated and it's

01:12:59.280 intellectual. It's real as can be. And no offense to other martial arts, which have great specific

01:13:03.940 skill sets, but I think there's something so real and so stimulating and so tangibly effective about

01:13:09.380 jujitsu and undeniably proven that adults go, well, dang, if I'm going to do anything, I want to learn

01:13:14.560 something that has been proven for the last hundred years by this Gracie family to be effective in 0.94

01:13:18.680 combat. And it's adopted by the U.S. Army and it's now adopted by law enforcement nationwide.

01:13:22.560 If I'm going to learn how to protect myself, it's now more realistic than ever. I can do it via

01:13:26.260 jujitsu. So the point is, don't let the messenger kill the message. Don't let the pizza delivery guy,

01:13:32.680 the fact that he dropped the box and the pizza went face down. And then when you open it, all

01:13:36.640 the cheese is on top of the box. Don't let that ruin your relationship with pizza. It was the

01:13:40.960 delivery guy who messed it up. So the point is, don't lose faith in jujitsu. It's more amazing than

01:13:45.640 any of you can ever imagine. Just be sure to give it another chance. If your initial experience is

01:13:50.080 anything other than what you hope for and what you expect and what you want from jujitsu now, you could

01:13:54.580 want what Ryan got, and then you're going to be good to go. Or you could want the alternative,

01:13:59.080 a more gradual, safe, structured approach. And that experience would not be so favorable to you.

01:14:03.200 So I can't choose what you want. I'm just saying, if you don't get what you want,

01:14:06.240 don't lose faith in jujitsu. There's a way and there's a place. And there's only one last thing,

01:14:10.560 Ryan, that I want to share before we broke, which is just the incredible sadness and frustration that

01:14:14.880 comes when you're out with your family at a nice walk in the park or you're at Disneyland or you're

01:14:19.700 having a good day and you're wearing your favorite sweatshirt and it gets hot where now

01:14:24.540 you regret having brought your sweatshirt, right? So what happens is you're walking around.

01:14:28.380 Yeah, I want to see this, man.

01:14:29.420 Look, look, here's the problem. You take your sweatshirt off and what happens invariably,

01:14:33.960 you take off your sweatshirt that you thought it was going to go.

01:14:35.580 Going around the waist.

01:14:36.920 We're all going to go for the fanny pack, right? And the problem with this is besides the fashion

01:14:40.480 concerns, if you sit down, it gets wet, it gets stuck in the bike wheel. This is a safety hazard and

01:14:44.980 it falls off sometimes on the bench and you walk away and forget about it. And then you got the European

01:14:48.700 Yacht Club, which no one wants to be part of. And even worse, this is the one I went for. The

01:14:53.220 wannabe cool guy where we go over the shoulder, but now if you get into a street fight and you've

01:14:56.840 been, it's going to fall on the grass. So fear no more, you guys. Never again. Check this out.

01:15:01.800 We invented the solution. You hold the sweatshirt upside down. Look at the outside. You see nothing

01:15:05.360 on the inside. There's the patented pouch. I reached inside the secret pouch, one pull, turn it over.

01:15:12.540 My hoodie goes in and look, in a matter of seconds, we have a fully functional backpack.

01:15:17.020 And right here, you have pockets on the inside for your wallet, keys, cell phone. You can put

01:15:21.220 another sweatshirt inside. You can put your water bottle inside and look at best of all,

01:15:25.040 we've got the slide and bite technology so you can tighten this up. And now the pack is going to stay

01:15:30.200 tight and it's going to be like secure. So no matter what you've got to do, it's not going to bounce

01:15:34.220 around and hit you in the face. If you get into a street fight with this, not only will it not fall

01:15:38.060 off or get messed up, if you need to pull guard, you actually have a built-in mat on your back so you

01:15:42.800 can do your jiu-jitsu and not get all scuffed up. So the point is what jiu-jitsu is to martial arts,

01:15:48.260 quick flip is to hoodies. And I invented this on December 27, 2016. We went on Shark Tank. We killed

01:15:54.500 it. And now these are selling all over the world. Yeah. You did a deal with Lori, right? 0.97

01:15:59.520 Yep. Lori from Shark Tank. And it's just been a crazy whirlwind now. It's just, it's,

01:16:03.300 it's taken a whole life of its own. Fully owned, fully kind of operated by my COO,

01:16:09.340 Jordan Talmor, who's just an amazing guy, runs the whole situation. But anyone who's interested,

01:16:14.140 go to quickflipapparel.com and check it out. Run it up on Google, check it on Amazon. We do

01:16:18.960 customization. If you own a business, if you own a jiu-jitsu school, a martial arts school,

01:16:22.840 a corporation of any kind or team or sports or whatever, we do customization as well, right?

01:16:27.180 You can put your logo on the backpack and on the hoodie. So why, like, right, if you have an

01:16:32.660 Alavanka hoodie, you might as well have Alavanka on the hoodie and on the backpack as well. Gracie,

01:16:37.040 you know, whatever team, whatever corporation. So anyone who wants to get down with wholesale,

01:16:41.180 customization, or just buy one for yourself and your family, check it out online. And it'll be,

01:16:45.940 once you go quickflip, you can't go back because the efficiency of having your backpack be your hoodie

01:16:50.640 is just, it's unmatched. And then now you go to Disneyland, you know, when they open up again

01:16:54.940 and you can't bring a regular jacket because you know that after 30 minutes and you start to sweat,

01:16:58.900 that jacket becomes a liability and you don't want liabilities. You want assets.

01:17:02.120 I dig it, man. I dig it. I dig your creativity. I dig your marketing skillset. As a, as a marketer

01:17:08.860 myself, I love seeing it. I also do dig everything that you've done in the jujitsu world. We've got

01:17:14.800 birthday season coming up in the Mickler household. So I think I know what the kids are getting.

01:17:18.700 So we'll, uh, we'll make sure we stay in touch, but yeah, I'll sync everything up for the guys.

01:17:23.100 Henner, appreciate you joining us today, man. Thanks for taking some time.

01:17:25.960 Thanks, man. Congratulations with everything. We'll talk to you soon.

01:17:28.000 Man. There you go. I hope you enjoyed the conversation today. Uh, as you know,

01:17:33.600 and you're well aware, if you've been listening for any amount of time, I've been talking about

01:17:36.580 jujitsu for years now. So it was great to be able to have a conversation with a man who

01:17:40.740 grew up in, in, in the art, in the world, immersed in the world of, of jujitsu. So I hope you enjoyed

01:17:48.020 the conversation. I hope you learned something new. And if you haven't tried jujitsu, I hope that you

01:17:52.380 give it a try and you see what it's about. You see what I've been talking about. Uh, and you at least

01:17:57.220 at least try, at least just, just put your, your, your foot in the water to see if this is something

01:18:03.060 that will help you be not only more capable, but help round out your life as a man. Uh, so make sure

01:18:08.740 you connect with me, connect with Henner on Instagram. Uh, he's at Henner Gracie. I'm at Ryan

01:18:13.540 Mickler, uh, take a screenshot of the show, post it. So people know what you're listening to. Uh, let me

01:18:18.980 know what you think, let him know what you think. And let's, let's get this mission out there. Let's get

01:18:22.860 the word out there, the conversations out there, the mission out there. And I think being

01:18:26.780 physically capable of defending yourself and others is a huge part of what it means to be a

01:18:30.880 man, which is why I wanted to have Henner on the podcast. So again, guys, hope you enjoyed it.

01:18:34.800 Please leave that rating review. Uh, check out 12 week battle planner.com for the new battle planning

01:18:39.780 app. Uh, and then also make sure that you're connecting with us on the socials guys. We'll

01:18:45.720 be back tomorrow for an ask me anything, but until then go out there, take action and become the man.

01:18:50.560 You are meant to be. Thank you for listening to the order of man podcast. You're ready to take

01:18:55.420 charge of your life and be more of the man you were meant to be. We invite you to join the order

01:19:00.080 of man.com.

Order of Man - April 06, 2021

RENER GRACIE ｜ Comfort in Chaos

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