Order of Man - TIM KENNEDY ｜ Earn Your Stripes

00:00:00.000 What does it mean to earn your stripes? Well, it means that you have to go through the fire of

00:00:04.300 challenge and adversity to thrive and win. And that's exactly what my guest Tim Kennedy

00:00:08.720 has done all of his life from serving as an army ranger to fighting in the UFC and running

00:00:14.160 multiple incredibly successful businesses. It's fair to say that Tim Kennedy has officially earned

00:00:20.440 his stripes, but also the scars that come with it. Today, Tim and I talk about a broad array

00:00:26.000 of topics in a very short amount of time. We didn't have very much time. That's on me.

00:00:30.380 We talk about time management, identifying and living out your priorities, dealing with fall-ups,

00:00:37.060 comparing yourself to other people, and also his latest book, Scars and Stripes.

00:00:41.040 You're a man of action. You live life to the fullest. Embrace your fears and boldly chart your

00:00:46.240 own path. When life knocks you down, you get back up one more time. Every time you are not easily

00:00:52.220 deterred or defeated, rugged, resilient, strong. This is your life. This is who you are. This is

00:00:59.540 who you will become at the end of the day. And after all is said and done, you can call yourself

00:01:04.900 a man. Gentlemen, what is going on today? My name is Ryan Michler. I'm the host and the founder of the

00:01:10.700 Order of Man movement and podcast. Welcome here today. I've got a good one lined up with my friend,

00:01:15.860 Tim Kennedy. If you are just joining us for the first time, it's my job to bring successful men

00:01:22.100 onto the podcast, break down their strategies and the way they run their life and their mindsets

00:01:27.640 and everything they use in their lives so that we can improve our lives as fathers and husbands,

00:01:32.380 business owners, community leaders. We've had Tim on before. We've had guys like Jocko,

00:01:37.240 Terry Cruz, Tim Tebow has been on the podcast, David Goggins, Ben Shapiro. We've got a broad array

00:01:44.180 of men who have joined us all banding together in this fight to reclaim and restore masculinity.

00:01:49.900 So again, glad you're here. Before we get into it, please, if you would just leave a rating and

00:01:54.460 review that goes a long way in promoting the visibility of the show. And also if you are

00:01:59.580 interested in some of our new shirts, in fact, I've got one on right now called hoist the black flag.

00:02:04.920 You can go check out our merchandise and that will support us and you'll look good in the process.

00:02:10.760 And you'll also get potentially a battle planner there that's going to help you

00:02:15.060 improve your life and stay on task and schedule and get a lot done. So you can check that out at

00:02:20.020 store.orderofman.com store.orderofman.com. All right, let me get into it with Tim. As I said before,

00:02:26.500 an incredibly talented and dangerous human being. He is an army ranger, a former UFC fighter.

00:02:33.360 He's a serial entrepreneur, a TV personality coach, mentor, author, you name it. It's on his resume.

00:02:39.440 Uh, and he's made a career by running towards danger when most people run away and has lived

00:02:46.900 by his personal mantra, protect and preserve human life. And, uh, Tim also just released his latest

00:02:52.260 book, scars and stripes, an unapologetically American story of fighting the Taliban UFC warriors

00:02:58.280 and myself. Enjoy this one guys. How are you on bud? Oh man, I'm good. How about you? Amazing. I

00:03:05.880 know we're a little rushed for time. You're always, I was thinking about that. You are probably

00:03:09.280 always rushed for time. Yeah. I'm a little flustered and you're like, this is life.

00:03:13.600 Yeah. There's a, it's by design. I, man, the, uh, idle, idle hands are tools. The devil,

00:03:20.040 like devil's mischief type thing. Yeah. Yeah. You do not want to leave me with free time. So,

00:03:25.020 uh, my wife says I can bend time because I, I put things into a day that are seemingly impossible.

00:03:32.360 And, uh, like if I recounted my day from 5 30 AM to right now, you'd be like, that's madness.

00:03:37.120 I'd be dead. Yeah. And then, you know, it's going to happen for the next, like,

00:03:39.040 you know what's going to happen for the next 12 hours. So like, there's like, this is impossible.

00:03:42.660 And I was like, wait, or is it, or do you just do that? So how does that, how, how do you do that?

00:03:47.540 I mean, I, I'm sure that's attributed to a lot of your life and just practice and becoming efficient

00:03:52.960 and proficient in certain things. But how, how does somebody who, you know, doesn't feel like they

00:03:57.360 have enough time in the day, start cramming other things in? My favorite thing when somebody looks at

00:04:01.500 me and they're like, man, I don't have time. And I was like, you cannot say that to me. Like,

00:04:05.800 that's just, you have to say something else. It's that, or like you are the problem and time

00:04:10.700 is not the problem. So obviously, you know, there, there's time sucks. There's things that 0.98

00:04:14.640 just, you don't need in your life. And, uh, you know, we have, we have really cool devices now

00:04:19.440 that tell us where we're wasting time. You know, this device can also be a total waste of time,

00:04:23.940 you know, but that, um, you know, your efficiency tracker and, uh, you're like on my, every week,

00:04:29.920 my phone tells me how long I'm on social media. Yeah. I don't like looking at that number.

00:04:34.180 Well, you need to though. I need to tell you something. And like, do you like, are we in a

00:04:39.040 place where I can delegate those things that I don't need to be doing? Like, do I need to create?

00:04:43.460 Absolutely. Like, do I need to figure out ways to, to like have a brand and a message that's

00:04:48.040 magnified and reach as many people? Yeah, of course. But, um, do I need to be scrolling and swiping

00:04:53.620 and TikToking and refreshing and Snapchatting? Like, absolutely not. You know, like my day needs to be

00:04:59.460 filled with productive moments and, um, like, do I have to be creative? Yeah. Can I plan times

00:05:05.440 where I could go do things where I am creative? Yeah. So it's just a little bit about being

00:05:10.780 disciplined. So one thing, a lot of people I know will say is, well, you know, it must be easy for

00:05:18.020 you. You have a team of people to help you and you do, you've got a team here that helps you and

00:05:21.820 you're talking about delegation. How did that start for you when it came to trying to build your

00:05:27.520 personal brand, trying to get a good message out into the world where you actually felt like you

00:05:32.420 needed help and what did you do first? Yeah. I mean, the, um, I still run circles around my team.

00:05:37.820 I bet. I mean, like two degree where they're like, where did he go? I was like, well, I, I told you

00:05:43.140 last night, minute by minute in a line chart of what's happening today. And like the fact that

00:05:48.000 you're not keeping up with me, like, again, that's a you problem that that is you not doing task

00:05:51.600 management, right. Or time management, right. Um, and, uh, it's like pull the team out. Like

00:05:58.020 you get rid of everybody. I still know exactly in time management where I need to be effectively

00:06:02.180 using my time. Like what, what is important in my day? Am I getting my fitness in there? Am I

00:06:07.020 getting an intimate time with my spouse? You know, am I spending an appropriate time with my children?

00:06:10.580 So there's intentionality and they know that I want to be there. Am I being a good teammate? Am I

00:06:14.480 being a good contributing member to my special forces regimen? Like all of these things like

00:06:18.240 check, check, check, check. No. Okay. There's a problem. What do I need to reorganize? What do

00:06:22.820 I need to get rid of? And, um, and like, if you know what's important and what you're supposed to

00:06:28.360 be doing, it's really easy just to get rid of the other stuff. That's a good point. You've got,

00:06:32.880 you've got, it sounds like a pretty good litmus test by which to measure all of your activity again.

00:06:37.420 So I don't think a lot of people do. So they just do whatever's in front of them.

00:06:40.320 That's so, that's so lame. I mean, it is like, even with like your email,

00:06:44.560 you know, like flagging, keeping things unread, um, moving things to draft, starting to write

00:06:50.740 something and doing it later. Like you can just waste so much. Yeah. You have to reply

00:06:54.740 to business questions. You know, like I have a bunch of businesses and I have a president that's

00:06:58.860 asking, Hey, can we do this? Cause this purchase appropriate, is it purchase appropriate? Like,

00:07:03.380 is this going to be funded? And, um, and I can lose a ton of time there, but there's,

00:07:08.560 I need to be really effective and both in decision making and leading and figuring out like,

00:07:13.820 what do I need to be doing in the right order? Uh, I mean, even something as simple as an email,

00:07:17.580 like unsubscribing to things, doing that, you know, like blocking and, uh, my tree, I call it,

00:07:27.300 I call it triaging my email. I, uh, I, I star things that I have to do that day. I keep things

00:07:32.540 I eventually need to get to unread and then everything else gone. Just get rid of it. Yeah.

00:07:37.180 If it doesn't meet that, like I have to do, because it is, it is like required for my business

00:07:42.860 or like a leadership thing that that is might be so simple as me forwarding to somebody or a quick

00:07:49.920 reply or, Hey, my answers are in red. Um, but then if it's like my wife's birthday is coming up and I

00:07:57.180 needed, I knew I've been waiting to figure out what she wanted and I've been waiting it. So I had

00:08:01.800 a few, I think presents that I wanted to get her and I kept those as unread. And as we got closer,

00:08:07.300 I just kept on trying to glean from her and her friends, what's the appropriate present.

00:08:12.460 And then, you know, like we're, we're two weeks out and got confirmation exactly what it was. So

00:08:18.700 it was like, got rid of all the unread things, didn't need them and then replied and then clicked

00:08:22.380 on and sent, you know, like Yahtzee and it'll be delivered on Monday. Yeah. Yeah. So it's just

00:08:26.860 effective. You've got those systems in place. How, how do you manage that schedule since you bring

00:08:31.720 up your wife and children? Uh, your, your schedule is so much different than mine. And, uh, I would,

00:08:37.460 I would say more, more busy than mine is. And yet I don't feel like I even sometimes give my wife and

00:08:43.800 kids enough attention. I'm curious about your thoughts with how much time you devote to them.

00:08:48.920 Obviously she's probably a very strong, independent person. She is. She wouldn't be able to handle you 0.92

00:08:53.920 if that weren't the case, but I'm very curious about that dichotomy between the two, your work and

00:08:58.740 activity and time of the family. So I'm here. They're everything like they're like, you know,

00:09:03.440 the hard stop for us today is, is so I can beat them home. So when they get home, I'm there. So I

00:09:08.780 can like spend time with them before they're, they're going to go off to their activities.

00:09:13.380 And then like, like all, like a fart in the wind kind of just disappear from it. So like when I'm here,

00:09:18.060 like I got up, I worked out before they were woke up when they woke up, I'm sitting there making them

00:09:22.920 breakfast. So they got French toast. They got some, uh, I made some fresh cream of wheat. Um,

00:09:27.800 they got some fresh scrambled eggs and then Rolo got some fresh bacon. You know, so that was,

00:09:34.080 that was breakfast this morning at seven 15 drove, like personally drove them to school,

00:09:38.960 dropped them off. And then I went and met with my, my school staff, you know, talk to them,

00:09:43.480 gave them an update of things coming in, connected with the playscape builder that's coming in.

00:09:47.560 And then in between the drives of everything, I was, I was on calls. So they get done with school

00:09:52.740 today and I'll sit at, be sitting there waiting for them to get there. So it gets all about

00:09:56.920 intentionality. You know, it's like, if, if they are not your number one priority when they're,

00:10:01.460 they should be your center of your world. And if they're not, then like, they're just kids for

00:10:05.300 such a short period of time. Yeah. Like it's such a finite time. Yeah. I've thought about that even

00:10:10.720 with my business and, and there's things I can do where I can really ramp up a lot of what we're

00:10:15.840 doing. And then I've thought to myself, okay, well, what, at what expense? Yeah. You know,

00:10:20.480 my oldest is 14. My youngest is six. I really have 12 years of parenting left. Yeah. Like

00:10:25.580 hardcore parenting. And after that, I can do some of these other things, but I got 12 years

00:10:30.440 of hardcore. We can do this forever. Right. Exactly. Right. Yeah. And, uh, but like every day

00:10:36.540 you lose, I, I, you know, you can't put an exact percentage on it, but you lose a certain amount

00:10:44.820 of influence. You know, when, when they're born, the day that they're born, they literally can't

00:10:49.580 exist without you. Right. They would starve to death and they'd be malnourished into not existing.

00:10:56.340 Right. In a matter of hours. Sure. And, um, and then emotionally, like they can't

00:11:03.020 develop intellectually, spiritually without that constant feeding from you. So both physically

00:11:10.980 and emotionally, that, that, that nurturing has to happen. But then from about six, every day you

00:11:20.280 lose a little bit of influence, you know, and by the time, you know, they're 18, yeah, you matter,

00:11:26.280 you know, but their boyfriend matters more, you know, and their friends matter more and they are

00:11:31.780 more influential. I mean, in, in, in some poor homes, like their phones matter more. And so like from

00:11:39.620 that window from birth until 13, 14, or you start losing that influence, like that's your window.

00:11:47.660 Yeah. I remember this was probably two years ago. I was my two oldest boys. They, they were probably

00:11:54.980 eight and 10 or nine and 11, somewhere right in there. And we went to the high school basketball

00:12:00.500 game. They're like, dad, can we go to the game? I'm like, yeah, sure. Well, I thought when they said,

00:12:04.000 dad, can we go to the game? Like they wanted me to go to the game with them. And I realized,

00:12:08.460 oh no, they just needed me to drive them to the game. Cause we sat down at half court about five

00:12:12.800 rows up and I got them some popcorn or whatever. And we're sitting there watching the game. And

00:12:17.220 within 30 seconds, dad, my friends are up there. Can I go hang out? I'm like, yeah, sure.

00:12:21.340 Gone. The whole rest. I felt like such a loser. I'm just sitting there by myself. I mean,

00:12:25.220 I enjoyed the basketball game cause I do, but, uh, every once in a while I'd look up on the top deck

00:12:29.640 where the track was and I'd see him chasing around girls or doing whatever they did. And it's,

00:12:34.020 it was like a bittersweet moment for me. I'm like, oh, got it. Check. Yeah. I know what's

00:12:38.260 happening here. Yeah. It's important. It is. It's, it's, it's good. It's natural. It's the

00:12:42.420 right thing, but it's still, it's hard to deal with. And everything from birth to those moments,

00:12:46.480 your influence is getting determined who are those friends, you know, and what are they doing with

00:12:51.280 those friends? You know, like, are they going behind the school and smoking weed or are they

00:12:55.120 going up and playing on the track? Like those are, both those things are happening that same night

00:12:59.240 that you're sitting there at half court, you know, like at half court, but like.

00:13:02.820 Like what's their level of involvement with that? Yeah. Sure. And that spectrum of is really

00:13:08.140 determined by your involvement. Yeah. That's a good point. Yeah. I see a lot of kids who are,

00:13:14.440 that are just families in general that are so broken, whether it's physically separated or

00:13:19.200 emotionally and mentally separated. And I really feel bad for, I mean, I feel bad for the parents.

00:13:25.420 Sure. Cause they're in that situation, but what it does to their children is horrible.

00:13:28.940 What is that part of the reason that you felt like with your acting Academy, with your, with

00:13:33.460 Apogee and your mentoring program, is that a big part of the driving force behind that? Or what are

00:13:38.300 your thoughts there? And so I w I was, um, I was with Jocko Willink and I, we were like

00:13:45.460 philosophizing where you're, you're talking philosophically about the future pontificating.

00:13:52.340 Yeah. And, uh, there's a clear trajectory of man, school boards are messed up. Weird things are being

00:14:02.620 put into school curriculum. And I was like, this, this isn't sustainable. You know, like we, we already

00:14:07.700 see the product of what is happening and coming from schools as an entrepreneur, as a business owner,

00:14:12.200 like the applications that I'm getting and the people that are applying that aren't doing a volume

00:14:17.700 or quality of work that is useful. You know, is I always take a step back and being in the military

00:14:23.840 and being my, pretty much my whole entire life. I've been training young men and watching a shift

00:14:29.300 and seeing what happened from my generation coming into special operations to what is going to the

00:14:34.260 military right now, you know, and special operations has to pick from this population, from this pool

00:14:38.700 of regular people going into the military. Then we pick, you know, the top 1%, that 1% comes and tries

00:14:44.840 out. And then of that 1% that came and tried out, we pick about eight out of a hundred.

00:14:49.180 So if you're, if your initial population, that initial pool is getting like weaker and softer

00:14:53.920 and less capable, like you have to take a pause and be like, what is, what is going on?

00:14:58.520 And, uh, so it was, it was five, six years ago when I was with Jocko and I mean, I, like some,

00:15:05.140 we have to do something like we can't keep doing this because if this is what keeps happening,

00:15:09.620 then we're going to be like to a level where the United States have to, has to recognize we're in

00:15:15.920 a state of emergency because we can't even protect ourselves. We can't defend ourselves. We can't

00:15:19.740 build anything. We can't engineer anything. We can't create anything like there's nobody to build

00:15:23.800 because nobody knows how to build. Right. And, uh, so that was the genesis of it. And then

00:15:29.400 like, thank God, cause here we are, you know, five years later and it's not gotten better. It's gotten

00:15:34.040 worse. Yeah. Matt, Matt told me something interesting. He said, and I can't remember

00:15:38.680 the exact numbers, but it gave me hope. He said, how many people have applied to open their own

00:15:44.900 academy? Yeah. And then I can't, I don't, I don't think he talked enrollment numbers, students with

00:15:49.240 me. I don't think he did. If it did, I can't remember. Thousands. I'm sure. And that gave me

00:15:53.860 a ton of hope. I'm like, good. Maybe people are waking up to what's going on. Yeah. So just with,

00:15:58.980 you know, you have lots of, you have Montessori's, you have private Christian Catholic

00:16:03.860 Jewish, like tons of different private types of school, just acting alone, you know, Jeff

00:16:08.640 and Laura Sandefur right here out of Austin. Um, they had thousands and thousands of people

00:16:13.800 apply to open micro schools under them. Yeah. And, um, you know, they're, they're saying

00:16:18.620 yes to as many as they can that really understand how to do it. And, um, it, it, it is a wild

00:16:25.580 ride. You know, if, if school choice happens and I, I golly, I pray that it does not, not

00:16:30.940 as a private school owner, but it's a father where we now have the authority to walk into

00:16:36.000 school board and be like, you guys are so messed up. This is why capitalism is proven to work

00:16:41.060 is because you are failing at your job to be able to prepare our children to be critical

00:16:45.200 thinkers. We're not just pulling our child, but with my child comes the money that pays

00:16:49.860 for you. Sure. That's going to change everything. That changes the game. Schools are going to

00:16:53.760 crumble. Do you think something like that could happen though? Yes. I am at, I could, I think

00:16:58.460 it could, but those people want to cling onto that. They're, they're fighting those, those

00:17:03.280 unions, those, those school board teacher unions and those school board positions. Like

00:17:09.260 they want power, they want control. They want to be able to put whatever influence they

00:17:12.140 want. And they're so proud to have it. And they're holding on by their fingernails. But

00:17:16.340 then you look into like Northeast where one governor calls a bunch of parents terrorists

00:17:21.980 because they started showing up to, to school board meetings and be like, no, you can't do

00:17:26.000 that. You can't teach our children this. I'm not accepting that. They're like, no, you

00:17:29.560 guys, you guys are the best terrorists in the whole entire state flipped just completely

00:17:34.820 one sentence out of his mouth, calling parents change the game. And, uh, and I hope every

00:17:39.840 state does it. I hope every, every, every dumb power hungry politician that thinks that 0.98

00:17:44.400 they can control our children will have to reap the wrath of parents. I've been talking 0.99

00:17:48.860 about the benefits of homeschooling for years. We homeschool our kids. We have for about

00:17:52.800 three years, a year or two before you were. Yeah. I didn't know that. Yeah. Oh, I don't

00:17:56.900 know if that's a case for or against homeschooling. Yeah, I know. Tough, tough call. Um, anyways,

00:18:01.980 I've been a big guy advocate for three or four years now. And the, the trend of feedback I

00:18:07.820 get, it's always very polarizing when I talk about homeschooling, but the trend is shifting

00:18:13.260 more towards acceptance and viability of homeschool. Then those are all the weird kids. And I know

00:18:20.400 that's stupid. It's shifting. I can see it. Well, I mean, when I grew up, my, my mom was 0.99

00:18:25.740 considered like a militant radical, you know, she's homeschooling her kids. Like she has 0.99

00:18:30.880 to be this crazy off the reservation, you know? And, um, and now I think universally people 0.82

00:18:37.820 are like, man, I wish I could do that. Yes. Like the only people that aren't are the ones

00:18:41.780 that can't. Right. Financially jobs. Mom has to work. Dad has to work. You know, they need 0.97

00:18:47.520 to report prioritize what's important because like if their level of living, like their status

00:18:52.320 of being upper middle class or whatever house that their mortgage, they're trying to pay

00:18:55.480 maybe downsize, you know, cause like you're, you're going to have to deal with this next

00:19:00.340 generation when you're not going to be able to afford to live in that, um, retirement home 0.96

00:19:04.880 because your children are useless because they were raised to be lemming consumers instead 0.99

00:19:10.160 of free thinkers and builders and contributors and good citizens. Like you're going to, you're 0.99

00:19:14.820 going to have to reap the consequences of you being selfish. Man, just putting a pause on the

00:19:20.160 conversation very briefly. Uh, many of you have asked me on the back of the event that we did with

00:19:24.840 fathers and sons last weekend, uh, when we're going to do another one. And I've got some good

00:19:29.300 news for you. We do have another father son event called legacy taking place on September 22nd

00:19:35.400 through the 25th, 2022. So later this year in about four months, three, four months, uh, this one's

00:19:41.140 a bit longer than our previous event. And you and your son between the ages of eight to 15 are going

00:19:45.620 to spend three days with me and our team on my property here in Maine, uh, for a rite of passage

00:19:51.500 event. In fact, you guys are going to stay in the barn. We've done a lot of work on the barn to get

00:19:55.680 it ready for you guys. We did one before last year and it is ready to go. Uh, and this is designed to

00:20:00.620 help you usher your young man into manhood. We have a series of physically and mentally and emotionally

00:20:06.000 challenging activities planned. And all of them are designed to make him stronger in all ways,

00:20:11.380 and also forge a tighter bond between both of you. So we're already halfway sold out on this thing.

00:20:16.700 So make sure you get registered as quickly as you possibly can at order of man.com slash legacy.

00:20:23.240 Again, that's September 22nd through the 25th for boys between the ages of eight to 15. And that is

00:20:29.360 that order of man.com slash legacy. Hope to see you there. Let's get back to it with Tim.

00:20:33.760 Well, I was thinking about it because I was talking with a good friend of mine, Kip, uh,

00:20:39.240 Sorenson the other day, and I asked him how many cars he has. And I think he said he had,

00:20:43.320 uh, four or five cars between him and his wife. And then I was thinking about how many I have.

00:20:47.820 I'm like, well, I've got five operating vehicles. That's 50 or 60 grand worth of vehicles that I

00:20:54.640 could, if I needed to sell right now, that could help fund a year of me or my wife staying at home and

00:21:00.660 not having to work and having a parent fully present and available in the home.

00:21:05.400 Yeah. I mean, that's, um, I mean, for most schools, that's like three years of private education.

00:21:10.220 Right. Right. Yeah, exactly. Yeah. It's, it's a, it is definitely a priority thing. I try not to

00:21:16.380 be too harsh on my judgment because I've been there at times where, yeah, you got to put food on the

00:21:22.000 table. And, and we've, my wife and I have lived off of a food storage that we've set aside.

00:21:27.180 I'm talking green beans and rice. Cause that's like, sorry, hon. Like we can either make the

00:21:32.440 mortgage payment or, you know, or go out, like we don't have any money. So this is what we have to

00:21:36.460 do. So I try not to judge too harshly, but it is definitely a priority issue.

00:21:41.140 Don't, um, don't Google or search on Instagram or Snapchat canning or pickling stuff because you

00:21:47.420 get flagged. Are you serious?

00:21:49.820 Yeah.

00:21:50.420 No.

00:21:50.660 Yes. I got a warning from Instagram when I was searching Mike, uh, Mike Glover from

00:21:57.120 Fieldcraft Survival. Like love that dude. Yeah. He posted this thing about, um, one of his

00:22:02.260 accounts got flagged and they suggested that maybe you need to seek some help because he

00:22:07.320 was searching pickling and canning.

00:22:09.440 What?

00:22:09.960 Yeah. So he screen captured it and posted it and he, and I was like, no way.

00:22:14.600 What?

00:22:14.940 So then I did it.

00:22:16.240 Same thing.

00:22:16.880 Same thing.

00:22:17.700 Now I want to do it.

00:22:18.500 I know.

00:22:19.060 It's like, don't touch the fire. I'm like, I want to touch the fire.

00:22:21.300 I know. I want to, don't, don't press the red button.

00:22:23.480 It's like, ah, don't tell us that.

00:22:25.040 I have to press it.

00:22:27.080 But what's the, so, but why? I don't understand. Is it because I can't even fathom why that's

00:22:33.800 a problem.

00:22:33.960 I can.

00:22:34.660 Okay. What is it? I'd love to hear it.

00:22:35.780 I mean, who, who cans, who pickles?

00:22:40.500 Well, I think independent people.

00:22:43.340 Independent people.

00:22:44.220 Yeah, exactly. Does the government want independent people? 0.53

00:22:47.800 No, of course not.

00:22:49.140 Dependent people.

00:22:49.660 No, they want everybody dependent on them for everything, for food, for medicine, for

00:22:55.380 medical, for like all of it.

00:22:58.200 But how much, so you're saying this is on Instagram.

00:23:00.740 Yeah, it was a Instagram and, um, what, what, what all the wives use? Um, like Pinterest,

00:23:07.920 Pinterest, those two.

00:23:09.260 So, but how much of, of big tech is really in bed with the government?

00:23:15.660 All of them?

00:23:16.940 Like, are they in bed with?

00:23:18.800 A hundred percent.

00:23:19.420 I think a hundred percent. No. Like every, every year the White House brings in, like,

00:23:25.760 just look at the last election. You know, like how, like Google straight up said that they

00:23:30.380 were able to swing the vote by double digits.

00:23:33.460 But what's in it for a tech company, like a Google or a Pinterest or an Instagram or a Facebook?

00:23:38.420 It aligns with, it aligns with them philosophically.

00:23:40.580 So it's just a philosophical preference and they get to pull the strings based on their-

00:23:44.800 Well, and then economic.

00:23:46.080 Hmm.

00:23:46.820 You know, like, um, when, when, in Colonel Cooper's color coding, you know, like white,

00:23:52.920 yellow, orange, red, black, um, he didn't have black in there. We added black as black is real.

00:23:58.060 That's the real deal.

00:23:59.140 When do people can, when, when, when are consumers consuming in what level?

00:24:05.260 Uh, I guess I would say as the intensity of that color system goes up, that's when people 0.99

00:24:10.300 start freaking out and consuming.

00:24:12.400 It's the opposite.

00:24:13.660 Okay.

00:24:14.000 The more comfortable you are, like when you go to Amazon and buy.

00:24:16.780 Oh, I get, okay, I hear, okay, that makes sense.

00:24:17.960 You know, when, when do you go and watch Netflix? When do you, as a consumer, when are you spending

00:24:23.520 dollars?

00:24:24.320 I mean, I thought you were talking more about like the toilet paper shortage or, or baby

00:24:29.260 formula.

00:24:29.960 It's like, well, you're not buying either of those.

00:24:31.680 Yeah, exactly.

00:24:32.480 Because they're not there.

00:24:33.240 Yeah.

00:24:33.940 So people buy when they're in white and yellow, like when they're chillaxed, when they're

00:24:38.280 comfortable and, and they want them. These are, these phones are designed

00:24:42.860 for you to swipe, for you to refresh, for you to just sit there and be like, oh, shop

00:24:47.880 now. Yeah. I'll click on that. That's cool. Well, how did that just end up on your news

00:24:51.000 or your timeline? Yeah.

00:24:52.240 Like it was specific.

00:24:53.460 Right.

00:24:53.680 So they make more money when everybody's embedded and everybody has a shared.

00:24:58.960 Yeah. But okay. So how does that then juxtapose with, let's take media. They, they want everybody

00:25:07.740 all riled up and all bothered and at each other.

00:25:11.740 There's no doubt how these algorithms work, right? On my, on your Twitter feed, they feed

00:25:18.640 you in your echo chamber, in the vacuum that you're existing. They curate and editorialize.

00:25:22.900 So I'll stay on there longer.

00:25:23.840 Yep. Everything that reinforces your belief system, who you follow, it's mostly people

00:25:29.960 that align with you. And those things that they, that you follow will be populated on

00:25:35.340 your timeline most often. And they, and so that in the echo chamber, your idea is reinforced

00:25:40.640 over and over and over again. So that belief system is, I mean, like you're, you're committed

00:25:45.020 to it and you're in it.

00:25:45.680 It is real. It is the only belief system.

00:25:47.560 Then they put in something that's totally divisive and you're like, wow, outrage.

00:25:51.740 Sprinkle it in there.

00:25:52.420 Yeah. You're going to drop a bunch of comments. You're going to argue with some people online

00:25:56.140 back to echo chamber of your belief system, another infuriating thing. And then you're just

00:26:01.280 on there.

00:26:02.200 All the time.

00:26:02.920 All the time. Just nonstop. And it's so easy for them because they know how the brain works.

00:26:08.060 Yeah.

00:26:08.340 You know, the, the, in the, in that confirmation bias, we're like, you have this belief system

00:26:13.120 and you believe it. And then they feed you something in, in that, in that biased mind,

00:26:17.260 that prejudicial mind of yours, like so easy to grab onto something and that negative reinforcement.

00:26:22.320 Like if you have a salad and there's one bad thing, like there's one mildewy leaf in that

00:26:28.700 salad, that whole salad is kind of gross, right?

00:26:30.940 Everything goes bad.

00:26:31.580 Sure.

00:26:31.800 Right. Um, in, in, in inverted, if there's a bunch of bad stuff and there's just one good

00:26:36.580 thing put on top of it, still bad, it's all bad still. Right. So that's how the, our brains

00:26:41.800 work. And when we're being fed these things, like, um, I'm just going to use, we'll just

00:26:47.080 use Clinton or Trump. I don't know. We use Trump right now. If you, during the election

00:26:52.200 search one of the two of them and naturally a bad thing is going to be published and populated

00:26:59.640 at the top against Trump. And then on the opposite side, Clinton is all going to be

00:27:04.860 positive. We are going to very quickly see the one bad thing. Like Trump is a racist.

00:27:10.200 Right. 0.99

00:27:10.580 And our brain is like, Ooh, this is all yucky. And they don't need to look at like the mega

00:27:16.180 Trumpers because like they're already mega Trumpers. They're just looking for that 15%

00:27:20.560 that's on the fence.

00:27:22.420 Interesting.

00:27:22.820 And then they just feed them the things that they need to see for it to be a gross salad.

00:27:28.500 How much of this can you, I mean, I know obviously you have your rights to be able to talk about

00:27:33.520 all this stuff, but you're in an interesting position within the government. And so is there

00:27:39.180 things I know, obviously there's.

00:27:41.260 This is like playbook one-on-one of psychological warfare, by the way.

00:27:44.240 Oh, and I bet.

00:27:45.040 Yeah. I got books in our library right out here that I can just, I'm not regurgitating thoughts

00:27:48.920 by Tim.

00:27:49.520 I want to know what they are.

00:27:50.300 They're giving you playbooks from like Russia and from China.

00:27:53.220 I'm going to get some from you and I'll, I'll let the guys know what they are.

00:27:55.080 Yeah. Right. Right. Our library, bang out that door, bang a right, library's on the

00:27:58.280 right. And you'll be like, this is Tim's library.

00:28:00.600 But how much of it can you, I'm trying to think about how to word this.

00:28:06.760 So I have a chain of command.

00:28:08.180 Right.

00:28:08.620 You know, I can have my political belief system.

00:28:10.980 I can have my, my spiritual belief system. Like I, I mean, written in stone in Arlington,

00:28:15.980 it's carved, it's etched into stone that this, um, you don't have the soldier by forgoing

00:28:22.360 the citizen. Like the human is still the human. Right. And, and the citizen is the important

00:28:27.160 thing. The soldier is a, is exists because of who he is as a human, as a citizen.

00:28:32.540 Sure.

00:28:32.940 And, uh, you know, but that, which is way different than me saying that, like my commander in

00:28:38.540 chief who is president Biden right now, and then disparaging him or saying like, you know,

00:28:43.480 the things that he says, that's where it becomes an issue.

00:28:45.520 That's a really clear line. Right. Or me supporting a specific, specific political

00:28:49.000 candidate, like any of that stuff, like in uniform, me standing next to him and be like,

00:28:53.360 I'm going to vote for so-and-so like now I'm using my military status to support a politician,

00:28:59.380 which is way different than Tim Kennedy, the citizen supporting somebody that I believe in.

00:29:05.020 For you, it seems like those lines are not you personally, but from the outside looking in,

00:29:09.200 it seems like the lines are a little bit blurred between Tim Kennedy, the soldier and Tim Kennedy,

00:29:14.040 the personality. Yeah. So it's, have you ever got any sort of pressure?

00:29:19.920 Yeah. Yeah. I get pressure to command like, Hey, you need to back off on this issue.

00:29:23.300 I mean, they, they tell me very clearly, like, this is something that I can't talk about or like

00:29:29.460 in this status, it is, it is blurry. So don't talk about these things because it's unclear as,

00:29:36.780 are you Tim, the soldier or Tim, like the TV personality. And if you kind of go back under

00:29:44.500 that lens of when was Tim as a soldier doing something, it'd be really difficult for you to

00:29:49.760 be like, okay, Tim as a soldier was promoting this product. Never happened. Right. You know,

00:29:54.440 Tim as a soldier was promoting this person. Never happened. I don't even think, I don't even think

00:30:00.680 I can really recall a time where I've seen you in uniform, even on online. Yep. Yeah. And if,

00:30:07.460 if I am in uniform, it's like, I'm so proud to be in the military. I'm best job in the world. I love

00:30:13.540 my brothers and sisters. Like that, that doesn't stop me from being able to have like real conversations,

00:30:18.860 but I'm not going to put on my uniform and be like, what just happened in the Supreme court is

00:30:22.680 wrong. Me as a, as a special forces soldier is going to march down to Washington, DC and stand

00:30:28.200 in front of the Supreme court. Like we have crossed the line. Yeah. You know, that is not freedom of

00:30:32.540 speech. Yeah. Interesting. I know we're short for time and that's on me. Definitely not. As we talk

00:30:38.360 about time management a little bit of time in the first part of this, this is for me, this is what I

00:30:44.140 need, but you wrote a new book and I read, I read part of it because I didn't get to all,

00:30:49.960 it's not out yet, but it is hilarious to hear your stories, to, to learn about some of the things that

00:30:56.520 you've gone through. What, what, what, what's the biggest reasoning for, for putting the book out

00:31:01.220 there? Like, why did you want to write the book and share some of these stories that you have?

00:31:04.660 I think right now people have been marketed to, they've been lied to every device that you pick up,

00:31:12.400 it's curated and every person editorializes everything about themselves that they put out.

00:31:18.740 And, uh, and I think that's created a really dangerous time where we don't really know

00:31:22.780 what is propaganda, what is real, what is somebody's brand? What is somebody as a person,

00:31:28.280 you know, it's like, Oh, cool. I got a cut on my nose right now. Thanks for Rory McDonald.

00:31:32.240 Um, and so I'm going to use a filter to cover that, or actually I'm going to take some makeup and I'm

00:31:36.560 going to cover that up. Then I'm going to use a filter that's going to get rid of these lines and

00:31:39.200 these scars. Right. And then I'm only going to post the best one where I looked the right,

00:31:42.960 my butt looks the best. My waist is the rightest, you know, like an insert every single thing that 0.51

00:31:47.660 we do that dehumanizes us. So this book is the, it is the antithesis of all of that.

00:31:52.760 It is like every failure, every struggle, every moment that like every human, if they're real,

00:31:59.920 is going to acknowledge and relate to this moment in that, in that choice. Like, man,

00:32:04.260 I remember feeling like that. And, uh, and I wrote it in first person and present tense.

00:32:08.660 So it is immersive. So you were going to think back to when you were 15 and you got in your first

00:32:13.820 fist fight and you're going to be like how sick you were afterwards when then the first time that

00:32:19.120 you've ever experienced real adrenaline, you know, and like everybody has lost somebody like

00:32:23.240 whether it was a grandpa dying or, you know, somebody in their church, a close family, family

00:32:27.980 friend. And what does that morning feel like? And, um, nobody talks about that. Everybody just,

00:32:34.080 you see the moment where they're on top of Mount Everest, but you don't see them have crotch rot

00:32:38.620 and like skin falling off their under their armpits as they're walking so much in training.

00:32:44.980 Right. They didn't see the trench foot. Um, you know, they saw, they saw my fights,

00:32:49.060 you know, in the octagon, getting my hand raised, you know, this momentous moment against Michael

00:32:54.480 Bisping, but like, did you, did you smell my boxing gloves as I was doing three workouts

00:32:59.460 a day? No, you missed that. Didn't you? Right. But like, those are real moments. So I think

00:33:04.460 it is more important now than ever before because people have, they're starving for real, they're

00:33:10.820 starving for truth. They're starving for real experts. And, um, you know, one of the many

00:33:17.100 reasons like why your podcast and Joe Rogan's podcast and Jocko's and, you know, people like

00:33:21.740 Cameron Haynes and like why they're so influential as suddeners because people are starving for real.

00:33:27.740 They're so done with all of, all of this other fakeness.

00:33:30.720 I don't, I don't think I've ever told this with you, told this to you. We've, I think this is our

00:33:34.320 third podcast we've done and we did one years ago, uh, and we scheduled it and you had a fight.

00:33:40.320 And I think it was with Gastelum. I think it was who it was.

00:33:42.920 Oh, he scuffed me up.

00:33:44.240 I mean, the guys, he's good.

00:33:46.220 The guys, I think he's underrated.

00:33:48.340 Yeah.

00:33:49.180 He anyways,

00:33:50.040 Yeah. He's good.

00:33:50.760 We can talk about that. But, um, as soon as that fight was over, I'm like, oh, well,

00:33:55.060 there goes the interview. And I didn't think we're going to do the interview. And then I

00:33:58.820 reached out later that next week or week or two, you know, yeah, of course. Yeah. We're

00:34:01.800 doing it. What are you talking about? Of course.

00:34:02.640 My face looks gross, but like, are we, and to me when that happened, I was like, okay, this, 0.92

00:34:08.840 this is like, this is a real person who can take, take his beating, take his lumps and then learn

00:34:14.580 from it and grow and still move forward and share those stories and those lessons that are

00:34:18.760 learned. And that spoke really highly for me.

00:34:21.260 Yeah. That's, that's this book.

00:34:23.380 Yeah, it is.

00:34:23.880 It is failure.

00:34:24.380 And a lot of unflattering type looks. It's not always perfect. Right.

00:34:28.020 Yeah. I was reading, uh, Todd, uh, one of the excerpts from it about, what did it say?

00:34:33.580 Something like, um, gosh, I can't even remember. It was on the, what was it? Yeah. Fire department,

00:34:40.000 police department, EMT, two gals pregnant in four days. I was like, Todd's like, what? Yeah. And,

00:34:48.260 but that's what people need to see. Cause this is the stuff people go through in real life.

00:34:52.020 Yeah. And then don't talk about, right. Exactly.

00:34:54.180 You know, they, whether they're like competing with the Joneses or they're trying to look

00:34:57.940 good for their gym partner or their gym crush, you know, I'm like, that's not who you are.

00:35:03.020 Yeah. You know, like you, you wear deodorant for reasons cause you stink sometimes, you know? And,

00:35:09.180 um, and do I need to smell that you stink? No, but like we can acknowledge and know that it's real.

00:35:14.220 That doesn't make you less of a person. And every one of us is beautifully imperfect.

00:35:18.220 And, uh, and, and we can at least relate on as humans, all of the struggles that we share

00:35:25.140 so we can like get better collectively. Yeah. You know?

00:35:29.940 Well, one of the things you do talk a lot about as well is just, is just embracing the hardship,

00:35:34.760 embracing that challenge. You were talking about idle hands earlier. Um, and I think when you do

00:35:39.160 put yourself in those environments, you see your own inadequacies of course, but then you also see

00:35:44.380 other people's inadequacies in very intimate environments. You're like, oh, that person who

00:35:48.540 I thought so highly of is going through the same shit that I go through every single day as I'm 0.98

00:35:54.640 thinking about my life and what I want to accomplish. Yeah. And that's fine. Yeah. 0.99

00:36:00.540 It's needed. Yeah. Cause we do fall into that comparison trap of like, oh, well, you know,

00:36:04.940 Tim Kennedy's doing this and this, and I'm just whatever, you know, and you start beating

00:36:08.840 yourself up without realizing people go through some of the same struggles, even more so in a

00:36:12.680 lot of ways. Yeah. Right on Tim. I appreciate you, brother. I appreciate you. I know you're a

00:36:17.840 busy man. I wish we could talk more. We'll get more time to talk next time. If you ever come back to

00:36:21.980 Texas and we don't do like some rad Texas stuff when you come here, um, you're going to have to

00:36:26.160 change your podcast name. What's a, so what would be the raddest Texas stuff to do? What,

00:36:30.780 what do we need to do? Well, we need to train jujitsu. Yeah. That's one thing. There's like

00:36:34.060 a jujitsu gym. We need to go 40 feet that way. Um, we could like go on a horseback and try to spear

00:36:41.240 some feral invasive pigs. I'm all about that. That sounds fun, right? That sounds

00:36:46.080 like a blast. Hop in a helicopter, go to the range, shoot for a little bit, go grab some good

00:36:50.080 barbecue. You know, it sounds like another good day. That sounds like I'm coming back down to

00:36:54.140 Texas pretty quickly. Yeah. Do some fitness that we feel like we're going to die. Go grab some good

00:36:58.360 coffee and tacos and then, uh, go down to town, uh, down to the lake and a paddleboard, you know,

00:37:04.680 like try to keep turtles off us, maybe some nutria. I'm in, man. Lots to do. Let's make it happen.

00:37:10.260 For sure. Thanks brother. Appreciate you excited for your book. We'll make sure we

00:37:13.040 share it around. Yeah, that's fun. All right, gentlemen, there you go. My conversation with

00:37:18.320 Mr. Tim Kennedy. I hope that you enjoyed that one. Like I said, uh, that's a little shorter

00:37:22.980 than we normally do about half of the time. And that's on me. I messed up on the, on the time,

00:37:28.420 on the scheduling and Tim had to, uh, get going at a hard stop. So unfortunately we could not record

00:37:34.580 longer, but that is my fault. I will take that upon my shoulders where it belongs. Uh, I do hope

00:37:39.960 you enjoyed it. Make sure you pick up a copy of his book, scars and stripes. And then also just

00:37:44.640 take a screenshot real quick right now, blast it up on social media, on Twitter, Facebook,

00:37:49.340 Instagram, tag me, tag Tim, let Tim know that you heard him and what you enjoyed about the podcast

00:37:55.380 in particular. And, uh, we'll keep going. Remember, leave a rating review. And also if you have a son

00:38:01.280 or a nephew or a young man that you're mentoring in some capacity between the ages of eight and 15,

00:38:07.060 and you want to bring them to this right of passage event in Maine on September 22nd through

00:38:12.420 the 25th, uh, you can do that and get signed up at order of man.com slash legacy, order of man.com

00:38:19.780 slash legacy. All right, guys, we'll be back tomorrow until then go out there, take action

00:38:23.960 and become a man. You are meant to be. Thank you for listening to the order of man podcast.

00:38:29.160 You're ready to take charge of your life and be more of the man you were meant to be.

00:38:32.980 We invite you to join the order at order of man.com.

Order of Man - June 07, 2022

TIM KENNEDY ｜ Earn Your Stripes

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