Order of Man - TREVOR FARNES ｜ How to Conquer Challenges, Setbacks, and Life

00:00:00.520 With all the world has to throw at you and me, it would be easy to allow life to get the better of us.

00:00:06.360 Hell, in many circles, it's actually expected and tolerated, if not encouraged.

00:00:10.420 But that isn't how any of us here in the Order of Man movement choose to live our lives.

00:00:15.820 Instead, we choose to step up to the challenges we face and conquer them in spite of tremendous odds.

00:00:23.000 My good friend and guest today, founder of Mountain Ops, Trevor Farnes, is a man who knows how to do exactly that.

00:00:28.800 Today, we talk about his very humble beginnings, how he built Mountain Ops into a globally recognized supplement company when his goal at the time was to serve his ailing father,

00:00:39.380 why he doesn't believe in compartmentalizing his life, how to have abundance, even in scarcity,

00:00:45.540 and why the most powerful place to serve is to the person you once were.

00:00:51.420 You're a man of action. You live life to the fullest.

00:00:54.420 Embrace your fears and boldly chart your own path.

00:00:57.100 When life knocks you down, you get back up one more time, every time.

00:01:01.820 You are not easily deterred or defeated, rugged, resilient, strong.

00:01:06.880 This is your life. This is who you are.

00:01:09.360 This is who you will become.

00:01:11.100 At the end of the day, and after all is said and done, you can call yourself a man.

00:01:16.360 Gentlemen, welcome to the Order of Man podcast and movement.

00:01:19.140 If you're new here, I am Ryan Michler.

00:01:20.960 I'm the host and the founder of this movement, and I'm really glad that you're here.

00:01:25.540 For over nine years now, it's been my goal to introduce you to incredible men, athletes, scholars, warriors, New York Times bestselling authors, entrepreneurs, you name it.

00:01:36.940 If they are successful in their own right, and they've got valuable insight and information to share, I want to impart that upon you by asking, hopefully, some good and poignant questions and allowing these guys to share their answers, the good, the bad, and the ugly.

00:01:50.860 I've got a very good one lined up for you today.

00:01:52.800 Now, before I get into it with Trevor, I do want to mention my friends, speaking of good people, doing good things, over at Montana Knife Company, on Thursday, this Thursday, at 7 o'clock Mountain Time, PM, Mountain Time, they are releasing a brand new light knife collaboration with Steve Rinella over at Meat Eater.

00:02:12.560 This one's called the Flat Tail Knife.

00:02:14.340 I've got one in my hand now.

00:02:16.240 I'm going to be using this on some upcoming fall hunts, including one in Africa and also one in Minnesota.

00:02:22.360 So, if you're looking for a great knife, and you believe in what Montana Knife Company is doing by making everything 100% made in America, and also, for those of you who like Steve Rinella and Meat Eater, look no further than Montana Knife Company, this Thursday at 7 p.m., the Flat Tail Knife, and when you check out, use the code ORDER OF MAN.

00:02:41.160 ORDER OF MAN, all one word, you're going to save some money when you do.

00:02:44.660 Again, Montana Knife Company, use the code ORDER OF MAN.

00:02:47.960 All right, let me introduce you to my guest.

00:02:49.380 His name is Trevor Farns.

00:02:50.520 He is the CEO and co-founder of Mountain Ops.

00:02:53.620 That is a energy and nutritional product company.

00:02:56.100 They focus on the outdoor and hunting industry.

00:02:59.700 Trevor's focus, excuse me, and mission is improving the lives of individuals and families through his products and an incredible, absolutely incredible community to conquer more in life.

00:03:12.340 Mountain Ops was recently recognized as one of Utah's fastest growing companies and one of Utah's best places to work.

00:03:18.940 Trevor was also recognized as Utah Business CEO of the year.

00:03:23.680 After facing years of hunger issues themselves, Trevor and his wife founded Mountain Ops Initiative.

00:03:31.060 It's called Operation Conquer Hunger to conquer hunger within the most vulnerable houses of Utah, throughout the country, and even abroad in Africa.

00:03:39.540 And for every Mountain Ops order, the company donates one meal to a child or family in need.

00:03:45.420 And within just a few short years, they've donated millions, literally millions of meals and are committed to conquering hunger, one order, one meal, one child at a time.

00:03:55.640 Above all else, Trevor is a devoted husband to his wife and a father to his kids.

00:04:02.260 And I'm very excited to have him on to talk about his newest book and his first book, The Conquer Code, Unlocking Success Through Failure, Faith, and Family.

00:04:14.680 Trevor, brother, so great to see you.

00:04:16.280 Thanks for joining me, man.

00:04:17.260 I know this was last minute, but I wanted to have this conversation prior to your book releasing.

00:04:22.640 I'm very, very excited for you.

00:04:24.280 I know this has been a long time in the works.

00:04:25.900 No, anytime you message me or call, I'm here for you, and I appreciate the opportunity to be here on your platform.

00:04:32.780 This is awesome, man.

00:04:33.580 Thank you.

00:04:34.680 Yeah, I know with your company, Mountain Ops, you've got this slogan.

00:04:40.860 I hesitate to even call it a slogan or a tagline of conquer more because I know how much more it is than that.

00:04:48.900 I'd actually like to start with what you guys are doing as an organization to –

00:04:54.400 and I said conquer more, but I think it's actually conquer hunger, I should say.

00:04:58.200 What you guys are doing as an organization to overcome that.

00:05:02.000 Yeah.

00:05:02.460 We'll talk about all of them today.

00:05:06.480 No, that's awesome.

00:05:07.760 I mean, when we started Mountain Ops, the mountain side of it obviously represents the playground we go out into to enjoy adventure and God's creations and where we do our hunting and everything.

00:05:19.040 But it also has some symbolism for life and the mountains we all face, whether they're mountains of struggle or trial or adversity or if they're achievements we're going after.

00:05:30.580 We're trying to summit this climb and it's something we're going after.

00:05:34.420 Originally, when we started Mountain Ops, it was train inside, conquer outside, or conquer your unknown.

00:05:41.740 And oftentimes that is what we're facing is sometimes unknown.

00:05:45.680 And so, you know, taking a step into the dark and facing whatever might be ahead of you was kind of the tagline or the slogan.

00:05:55.320 It's moved more into a conquer more type mentality and we have within the culture of Mountain Ops, conquer more culture where we every month set goals and we have accountability partners to conquer more in phases of spirituality, physical, mental, and social.

00:06:13.300 And then right in the middle, we have a core value for each month.

00:06:16.480 And so that's our conquer more challenge at Mountain Ops that we kind of, you know, trying to live the culture so we can actually, you know, do and live and have what we are trying to promote outside the walls of the office is important that we're doing those things.

00:06:31.040 And then, yeah, you mentioned conquer hunger.

00:06:32.960 So everything kind of, it's centered with conquer and then we kind of have this sphere of influence that we're going after.

00:06:40.960 But Operation Conquer Hunger is the kind of the charitable arm of Mountain Ops where with every order that comes through Mountain Ops, we donate a meal to a child in need.

00:06:50.920 And our goal and our mission and everything that we're about in our community getting involved, providing those resources through their orders is helping us to conquer hunger with families and children that need it most,

00:07:01.340 that are most vulnerable here in our communities and throughout the world.

00:07:04.880 And that all stems from my own family's experience of going through financial difficulties, that mountain that we faced and we were trying to climb and get ourselves, you know, up and over.

00:07:15.660 And so we gained some perspective, some eyes to see the need around us, and we decided to respond to that new perspective by helping people conquer hunger.

00:07:26.260 So the whole premise around Mountain Ops is to help people conquer.

00:07:30.140 And honestly, most importantly, through connection, we conquer.

00:07:34.420 So it's the community that we've built, a connection with each other that way.

00:07:37.540 For me personally, a connection with my team here at Mountain Ops, a connection with my family, and then our number one core value at Mountain Ops, recognizing God.

00:07:46.660 So ultimately for me, a connection with God who is my greatest partner in helping me find the strength to conquer more, to conquer hunger, to conquer, you know, my unknown, whatever it may be.

00:07:57.720 So, yeah, I think more than anything, and I've been familiar with your company.

00:08:01.120 You guys started in 2015, 2014, Mountain Ops?

00:08:05.360 2014.

00:08:06.140 We actually, like this week is our 10-year anniversary.

00:08:09.260 Oh, nice.

00:08:09.640 Okay.

00:08:09.820 Yeah, I know it was relatively close to when I started Order of Man, and I know I've known you for almost a decade now, which sounds insane to me that it's been that long.

00:08:20.260 Yeah, it's crazy.

00:08:20.840 I think more than anything that I've seen out of your organization and you just as a human being is that you really embody what you teach.

00:08:29.140 And I don't think all people do that.

00:08:31.120 I know I've fallen short in my own life at times, and I also know that most companies aren't that way.

00:08:37.080 You know, they have their slogans, they have their mottos, they have their taglines, but then when you really start to dive deep down into it, really the only thing they care about is making money.

00:08:46.160 And I don't think making money is wrong, so please don't misunderstand.

00:08:48.760 But when I see how integrated you are with families, with the community, I've trained at your guys' corporate gym, like I can see how everything is integrated, you know, in a way that aligns around these values.

00:09:04.160 And I think that's one of the things I really admire and respect about what you guys are doing, including some of the events that you do.

00:09:10.700 You know, the community that you guys bring together and have, I'm like, this is, I just want to be part of this family.

00:09:15.780 No, that's awesome.

00:09:17.780 And, you know, you mentioned at the beginning, we all fall short of the things we're striving to.

00:09:22.720 And it's striving to be these things, it's striving to do these things.

00:09:26.460 It's never perfection, but we definitely have a set of core values that we've aligned with as a company, as partners, as, you know, with our board, with our consumers, that it's the line in the sand.

00:09:40.040 It's where we've, you know, dug our roots down deep, and they're non-negotiables.

00:09:45.780 And these weren't core values that just like, okay, we're starting a business, let's, what can we come up with?

00:09:51.180 What can we put on the wall to look good?

00:09:53.080 I honestly, these are core values.

00:09:54.760 In my book, it starts with the foundation.

00:09:57.080 They were foundational principles that were taught in my home by my parents.

00:10:01.600 And, you know, maybe with different words, but they were what we were, what we were trying to do, how we were trying to live.

00:10:07.920 And it's those core values that kind of give you guardrails to lead you and guide you towards the mission, which for us at Mountain Ops is to improve the lives of individuals and families.

00:10:16.420 And when you deviate from those or if you make decisions contrary to it, it diminishes the effect that our brand can have on people and our team here in the community.

00:10:26.840 But when we live according to those core values, it enhances the brand experience that everyone has.

00:10:32.520 And so for me personally, they're core values that just naturally align with the way I'm trying to live life.

00:10:38.440 And I am one who, I am who I am wherever I am.

00:10:42.300 And I don't want to compartmentalize my life to be one way in business, one way with family, one way at church, one way in the community.

00:10:49.380 That would be suffocating to me.

00:10:51.400 It would be, you know, not genuine.

00:10:54.080 And I just feel like life is way too short.

00:10:56.300 And so having the opportunity to build a business and have the reins to kind of put things in place, it's like, if I'm going to do this, if I'm going to enjoy it, I'm going to be me and invite others to be them.

00:11:06.740 And if they can live within these parameters and align with the culture, they can come and thrive here and be themselves as well.

00:11:14.180 Let's celebrate the good, you know, recognizing God as a core value that people are like, hey, how do you, how do you live that?

00:11:20.940 That's in the workplace.

00:11:22.060 That's kind of a bold statement because our statement is that we acknowledge his hand in all things, even in the workplace.

00:11:27.860 And, you know, it is starting with a prayer in certain meetings with the team.

00:11:32.900 More often than not, it's recognizing the good in individuals.

00:11:36.760 And by doing so, you recognize God.

00:11:38.980 You recognize the divine within them.

00:11:40.420 You can put the good within individuals, the gifts they have, the talents they have, to work in a meaningful way.

00:11:46.560 And why not do that?

00:11:47.900 If we have the power and ability to kind of approach things that way, why not allow people to come and contribute in the most effective way, utilizing the divine qualities and gifts they were given?

00:11:58.800 So that's kind of the approach we've taken.

00:12:00.840 And it's worked.

00:12:02.740 We may not be for everyone, and I'm okay with that.

00:12:05.820 But we are who we are.

00:12:08.640 And we're proud about it, but we're in a way that I hope is serving to the community, most importantly.

00:12:15.220 I mean, I would say that you are for everyone.

00:12:18.220 And maybe that deviates a little bit from what you had just said, but I can't imagine a person or an individual or another organization not wanting to do business with you because of those foundational principles.

00:12:29.780 You know, there may be some spiritual misalignment.

00:12:32.400 But at the end of the day, if I'm a business, I want to do business with good people.

00:12:37.020 But I am really curious on a personal front, how you keep yourself from deviating from those foundational basics and those principles you talk about.

00:12:46.560 Because we as men are inundated with distractions and temptations and all sorts of things that can come up in our lives.

00:12:55.220 How do you keep yourself on that path?

00:12:59.220 You've identified it clearly, but still there's got to be some temptations and struggles that you personally deal with.

00:13:05.140 And how do you divert back to those foundational principles?

00:13:08.740 Yeah, for me, it's a pattern and a routine of consistency and then accompanying that with intensity over time.

00:13:16.320 It takes time.

00:13:17.700 It takes effort.

00:13:18.780 It's endurance.

00:13:20.660 You know, this is a marathon, not a sprint of life.

00:13:23.760 And so it really comes down to understanding who I am and my relationship to a God.

00:13:32.980 And for me personally, on a spiritual level, commitments that I've made, promises that I've made and that I want to keep.

00:13:39.740 And then living in a way that daily I have a routine that keeps me attached to what I've committed to.

00:13:47.460 And that looks like, you know, rolling out of bed first thing in the morning onto my knees.

00:13:52.480 You know, my feet do not hit my floor first.

00:13:55.100 And it's an everyday thing.

00:13:56.600 And as a sign that to God that, okay, you come first today, you know, the word priority used to be just that priority.

00:14:03.940 And then all of a sudden, you know, our society changed it to priorities.

00:14:07.560 For me, there is one priority.

00:14:09.360 And when focused upon all other aspects of life begin to not always fall into place,

00:14:15.760 but there's strength to find resolve or to find endurance and peace and comfort, even in turmoil.

00:14:22.160 And so I roll out of bed onto my knees and I have a relationship with God that's demonstrating to him,

00:14:29.540 I need you, I'm grateful for you, and you come first today.

00:14:33.460 And then I start everything spiritual and then move to the physical.

00:14:36.920 So in those quadrants of spiritual, physical.

00:14:38.740 Trevor, before you get into that, if you don't mind, what time are you rolling out of bed?

00:14:42.440 I mean, how early are you getting up and what does that look like for you?

00:14:45.480 It's between 6 and 6.30, just depending on the day and what meetings I have.

00:14:49.360 That's reasonable because sometimes it's not like 4.30 a.m., but 6, 6.30, that to me is a reasonable time to get up.

00:14:56.280 I'm usually about 6 o'clock personally, so I'm right there with it.

00:15:00.280 And I am, you know, we're usually falling asleep around midnight.

00:15:03.640 So I'm a six-hour, I need six hours.

00:15:07.420 And seven is great, but after seven, like my body won't sleep past seven hours.

00:15:11.740 So six and a half is usually right where it's like I'm ready to go.

00:15:15.180 But I've found that if I go, you know, four or five hours and I do that a few days in a row, my body just wears down.

00:15:22.540 Our bodies need rest.

00:15:23.680 And so I can't, I'm not like, I'm not the 4 a.m. club.

00:15:27.640 I'm not this and that.

00:15:28.580 It's just I've got to have the right amount of time.

00:15:30.800 But the night before, like my wife and I have a routine as well.

00:15:33.860 Part of our, you know, ending the day, she wants to watch a show with me every night.

00:15:39.300 I mean, so it's like every night we have some series that we're watching that, that we can kind of wind down and do that.

00:15:45.860 And it usually ends around midnight.

00:15:47.540 And so I'd like to go to bed a little bit.

00:15:50.600 Hey, we, right now we just finished a show.

00:15:54.880 I can't even remember that.

00:15:56.160 It's not my favorite.

00:15:57.000 We keep saying we can't wait for this to be over, but it's about, it's about pirates.

00:16:00.520 And then, but I love shows like Vikings is one of my favorite.

00:16:05.080 Suits, I love.

00:16:06.460 Suits is good.

00:16:07.140 Uh, you know, we did the walking dead, all these series, the walking dead kind of kept repeating over and over like, okay, when is this going to end?

00:16:15.220 But, uh, and then sometimes, you know, if we end at like 1130 or whatnot, we turn on the office just to kind of give us some humor.

00:16:22.540 We've seen it all.

00:16:23.300 So I don't have to, I don't have to pay attention to what's going on.

00:16:26.480 I can fall asleep to that with the timer on work.

00:16:28.920 Whether the studies say you shouldn't have it on or not, you know, before you go to bed, our TV is on and we fall asleep that way with the time we're going to turn off, you know?

00:16:36.540 So that's just our thing.

00:16:38.560 But, uh, um, yeah.

00:16:40.800 So in the morning, you know, between six and six 30, depending on, uh, on the day's schedule, I I'm up.

00:16:46.900 And then the family's usually still, if it's especially summertime, they're still asleep.

00:16:52.060 School time there, they're all kind of waking up.

00:16:54.640 I've got teenage kids.

00:16:56.000 I've got one out on a mission.

00:16:57.380 My kids range from 19 to 11.

00:16:59.520 So we've got a big spectrum right now, um, different schedules, but I go straight out to the family room or to my office, uh, wherever it's at at the time.

00:17:08.360 And I, I dive into the scriptures and that's kind of my spiritual routine in the morning to let God know I'm here.

00:17:14.180 I'm speaking to you.

00:17:15.040 I'm ready to hear from you.

00:17:17.160 And some days it's better than others, right?

00:17:19.360 You kind of go through waves of your growth spiritually and everything.

00:17:22.820 But for 27 years now, I have not missed a day of doing that.

00:17:27.780 Whoa.

00:17:28.000 And so it is.

00:17:28.920 Hold on a second.

00:17:29.560 27 years.

00:17:31.080 You've never missed a day of reading scriptures in the morning is what you're saying.

00:17:35.460 Correct.

00:17:36.220 That's, that's wild.

00:17:37.920 That's intense.

00:17:38.940 I mean, that, that obviously.

00:17:40.460 27 years.

00:17:40.860 Well, you're talking about one of the things you said is consistency.

00:17:44.120 No, I don't think that it just goes to that level of consistency and intensity that you're talking about.

00:17:49.840 Yeah.

00:17:50.300 And the intensity did build over time because that started when I was 15 years old.

00:17:53.760 I had somebody challenged me to do it for a year and I said, okay.

00:17:58.780 And then that person looked me in the eyes, they shook my hand.

00:18:01.440 And when you shake your hand, you know, there's a vow right there.

00:18:03.880 You don't go back on that.

00:18:05.240 And they looked at me in my eyes and they said, I promise you, your life will be changed because of this.

00:18:12.940 And, and so I, you know, 15 years old, I'm like, okay, whatever, I'll, I'll do it.

00:18:16.860 I said I would, but I, I wasn't expecting the change that would actually come.

00:18:20.240 And it didn't come necessarily that year.

00:18:22.320 It was starting to build upon, but I started to have it.

00:18:25.320 And then when that year was over, there was something I loved about that routine, but I wasn't like a scriptorian.

00:18:32.040 I still feel like I'm not, I, I'm still learning and growing.

00:18:35.100 And just for the day, I'm like, okay, what should I gather from today, from this today?

00:18:39.460 And, uh, but I did it.

00:18:41.020 And then it, it trickled into, I'm not going to give up on this now.

00:18:44.300 I'm already doing it.

00:18:45.200 So this is, this is good.

00:18:46.300 It feels good.

00:18:46.880 It feels right.

00:18:47.560 You know, and it just continued.

00:18:49.920 And then it, you know, just over time, it's, it's one thing.

00:18:53.000 And then I did add intensity by studying topics and by really diving in and prayerfully, prayerfully

00:18:59.080 looking for what God needs to, to share with me, especially during struggling times.

00:19:03.140 I could kind of put myself in those pages and say, okay, this is what this individual did

00:19:08.000 to overcome their challenges.

00:19:09.420 I'm going to approach my, my, my life the same way and 27 years.

00:19:14.720 Yeah.

00:19:15.200 You're not necessarily chronological than it sounds like maybe at one point you started that

00:19:19.400 way, but it sounds like you're maybe bouncing around based on what, I mean, what you want

00:19:24.940 to hear, what maybe somebody gave you as a reference or something you may have heard

00:19:29.580 at church.

00:19:30.080 Like, how are you deciding what topic you're going to cover on a daily basis?

00:19:34.140 Cause it doesn't sound chronological to me at this point anyways.

00:19:37.520 Um, it, it, it, it, there's two parts to it.

00:19:40.920 There's a, I do start at the beginning and read to the end and then I start over and read

00:19:45.240 to the end, but that's like a kind of a must for me.

00:19:49.200 It's like, I, I build the foundation every morning.

00:19:50.940 I'm going to read a chapter and then there's topics on my mind that I'm going to then dive

00:19:54.980 into.

00:19:55.380 And it may take me to different pages or different books.

00:19:57.960 It may take me to the old Testament, to the new Testament.

00:20:00.040 I read the book of Mormon.

00:20:00.940 I, you know, all these things and it, uh, and then it takes me places in my, you know,

00:20:06.220 in, in my congregation, in my church, I have a, I have an assignment and I speak every

00:20:10.740 month and so usually I'm studying that chapter for the day.

00:20:15.580 Chronologically, I'm going from page to page and then whatever the topic is that I'll be

00:20:19.440 speaking on, then I'm, I'm diving into that and I'm, I'm finding scriptures that pertain

00:20:23.920 to that.

00:20:24.500 Or if there's something going on in life, oftentimes it's with my children.

00:20:28.340 There's, there's things that they need and I'm trying to help them.

00:20:31.120 And so I'm prayerful on how can I approach this with them?

00:20:34.000 And so I'm, I'm, I'm thinking of them and how, you know, different ways that I can support

00:20:37.900 their efforts in life.

00:20:39.380 And it's interesting because I, you know, my daughter, Hallie, who's out on a mission

00:20:43.780 when she was eight years old, I challenged her to do the same thing.

00:20:46.540 And I said, Hallie, when I was 15, I started doing this start now.

00:20:49.820 She started when she's eight, she's 19.

00:20:51.380 She's never missed a day.

00:20:52.680 Kenzie Beckham savvy.

00:20:54.240 They're all doing it, but it's, it's part of their conquer more challenge as well.

00:20:57.720 We, what we're doing at mountain ops, we try to do in our home also focusing on the

00:21:02.100 spiritual, the physical, the mental and social.

00:21:03.920 And so they each have their, their little sheet that they put up on their wall.

00:21:07.000 And, uh, the spiritual could be five minutes of scripture study or, you know, making sure

00:21:11.500 they'd say their morning prayers every morning.

00:21:13.660 Um, and they each have their things they're working on or a treadmill runner, uh, you know,

00:21:17.520 Beckham's training for soccer or whatnot.

00:21:19.800 So it's things that, uh, I'm not just doing for myself, but we're trying to incorporate

00:21:24.760 into our family routine.

00:21:26.560 And, uh, during the school year, when I'm done, it's usually about seven o'clock.

00:21:31.880 Now I'm, I'm finished wrapping up my own study.

00:21:34.460 The family comes and gathers and we have about 10, sometimes 15, usually it's 10 minutes

00:21:40.840 of scripture study together.

00:21:42.460 And we just go around the room and we've, you know, we're on a chapter and we just, we

00:21:45.660 do go, go through chronologically and, and everyone reads a verse and we just keep going

00:21:50.240 until the 10 minutes are up.

00:21:51.600 We kneel down, we have a family prayer.

00:21:53.280 We're off for the day.

00:21:54.180 And that's when I take off to the office.

00:21:56.640 You've been to the mountain ops gym.

00:21:58.160 I, I come here and I dive into the physical after that and, and get the fitness in, uh,

00:22:04.040 for the day and, and make sure that I am spending time on, on this body that I want to keep alive

00:22:09.400 and healthy and well so that I can carry forth the missions we have with our family and with,

00:22:14.160 you know, within church and, and mountain ops and those things that, uh, that we're focused

00:22:18.280 on.

00:22:18.620 And, uh, I mean, that's, that's just as critical, but I love to kind of send the sign and the

00:22:23.980 signal to God that this is, this is important to me today to have your strength, to have

00:22:28.600 your, uh, your backing and your guidance and the decisions that I'll make.

00:22:32.980 And, and there's decisions every day that are just coming at you.

00:22:36.420 All of us have them, right.

00:22:37.580 And, and everyone's bidding for your time and attention.

00:22:40.000 And it's, it's hard sometimes to discern which way do I go?

00:22:43.440 Who do I give this attention to?

00:22:45.500 Because our time is valuable.

00:22:46.740 And so I just feel like having that extra strength, that extra guidance from God is,

00:22:51.500 is critical.

00:22:52.140 And it has been super important for me in the good times and the bad times throughout life

00:22:56.760 to make sure that I, I have that, that influence.

00:23:00.340 Do you, do you feel like when there's things that come at you throughout the day is that

00:23:04.280 you are the CEO of mountain ops now, correct?

00:23:07.000 Cause you haven't always been, but you are now, correct?

00:23:09.880 I have been from, for the last 10 years.

00:23:12.480 Oh, you have.

00:23:12.840 Okay.

00:23:13.040 I thought there was a different role.

00:23:14.540 So I apologize.

00:23:15.680 I misunderstood.

00:23:16.740 No.

00:23:17.320 Yeah.

00:23:17.540 One of the co-founders, I, you know, founded it with a few different individuals, the

00:23:21.520 Harbertsons, Joe Pilcher.

00:23:23.620 And, and, but no, I've been the, I've been the only CEO here at mountain ops for the existence

00:23:28.880 of the 10 years.

00:23:30.240 Yeah.

00:23:30.340 So when, when things come at you, you know, you, you alluded to something, some things

00:23:34.880 are worthy of your attention and some aren't.

00:23:36.920 And personally, it's difficult for me on a daily basis.

00:23:39.620 And I, I think it's probably amplified for you more so than me, uh, where you're going

00:23:45.220 to say yes, hopefully to the right things, but you also have to say no.

00:23:48.440 And you also have to say, that's not a priority or that's not important, or that's a hard pass

00:23:54.560 or whatever that looks like.

00:23:56.380 Like, how do you navigate that?

00:23:58.780 And how have you, I assume gotten better at that over the past decade of doing it?

00:24:04.440 Cause saying no and saying, this is not important for me is something that's really, really difficult

00:24:09.920 for myself and a lot of men who might be listening.

00:24:12.640 Yeah.

00:24:13.460 It's super, super difficult.

00:24:14.860 And I've actually, you know, I've had, I've hired coaches before to help me understand how

00:24:19.620 to prioritize and how to say no.

00:24:21.180 And sometimes the best ways, you know, my heart is saying yes, but my schedule saying

00:24:24.980 no, it doesn't always have to be just a, a no and abrupt thing.

00:24:28.520 And people are like, Oh, what's up with this guy?

00:24:30.520 You know, it's like, you can approach it in a way where it's like, man, I really want

00:24:34.100 to be there, but this is just not aligning with my schedule and my family's time and this

00:24:37.860 and that.

00:24:38.620 But I've, I've struggled with that, you know, because there's a lot of good intention from

00:24:42.940 a lot of people.

00:24:43.640 And, uh, the, the one thing that has made that the most, um, I guess it has given me the

00:24:51.600 most, uh, power and ability to do that is having a set of core values that can dictate

00:24:57.660 whether we do something or not.

00:24:59.320 It's kind of like bringing people into the team.

00:25:01.660 They're going to come with different personalities.

00:25:03.420 They're going to come with different, uh, backgrounds and understandings of things.

00:25:07.080 And, and I hate drama.

00:25:08.620 I hate conflict.

00:25:10.240 And so sometimes if you just say, okay, yes, do this.

00:25:13.040 It's like, okay, then you get that, that conflict off, but you're, it's going to come

00:25:17.660 back because that's, that didn't align with what you were thinking or your vision of things.

00:25:21.640 It's very easy for me to bring somebody into my office and say, this action or this approach

00:25:28.400 is not aligned with the value of trust.

00:25:30.900 And we have all agreed when we joined the mountain ops team that these core values would

00:25:35.680 be how we, how we operate, how we make decisions.

00:25:39.260 And so having that, you know, on the wall, in the handbook, in the, you know, and then

00:25:44.880 trained on every month, we have a core value from every month.

00:25:47.400 It's, it's kind of a lot.

00:25:48.340 12 is, is a lot of core values, but we do have one assigned every month and we train on

00:25:52.800 them.

00:25:53.780 And so, uh, the team, it's not just like something they're, they're seeing on the wall and it's

00:25:58.700 never talked about.

00:25:59.960 No, we, we train on them every month and then they have to create a goal around that.

00:26:03.600 And so it's front and center.

00:26:05.840 And that makes it easier for all of us to just have a clear understanding expectation

00:26:10.900 of how we make decisions and how we might need to say no at times.

00:26:14.940 And, you know, we just had somebody that spoke at an event for us and he said, we all have

00:26:20.100 our to-do lists, right?

00:26:21.160 These things we want to do and everyone's bidding for our attention.

00:26:23.500 So we put it onto a to-do list and he's like, that's, that's good.

00:26:27.400 And it gives us that dopamine, you know, we're checking things off, but what about the to-don't

00:26:31.700 list?

00:26:32.400 And there's, there's things we just should not do and cannot do.

00:26:36.240 One of the books we read as a, as a company for our, um, our book club that we do, um,

00:26:41.700 was essentialism.

00:26:42.680 And really when it comes down to it is like, if we have a, a very strong mission and vision

00:26:49.880 and we have a strategic plan to go with it, and there's these pillars of our strategic

00:26:54.680 plan, are our decisions aligning with that?

00:26:58.740 Or are these things we're putting in place contrary to those things?

00:27:02.560 And that, that just allows the whole team, but you've got to be very clear and concise

00:27:06.240 and everyone's got to be bought into that.

00:27:08.480 And then you can say, Hey, this, this just doesn't align.

00:27:10.720 So let's get back to the essentials of what does fulfill the need for the mission that

00:27:15.560 we're going after.

00:27:16.460 And it's just a progress over time, you know, and we're, we're, you know, some, sometimes

00:27:21.540 we do really well at it.

00:27:22.460 And sometimes we're like, Hey, we're, we're, we're kind of straying off course.

00:27:25.500 We need to bring ourselves back, but I can't stress enough the core values of mountain

00:27:30.120 offs and my own life and those things that kind of can keep me in the guardrails to,

00:27:34.980 to make sure we're saying yes to the right things and no to the things we shouldn't focus

00:27:39.240 on.

00:27:40.540 So you, you talk about, um, trust, for example, as being one of these 12 core values.

00:27:46.660 Are there other values that come to mind right off hand that, that you have implemented not

00:27:52.380 only personally, but professionally?

00:27:54.760 Yeah.

00:27:55.300 I mean, um, recognizing God at the top, we start January with recognizing God.

00:27:59.460 We end the year with joy is our, is our core value for December in hopes that as we look

00:28:05.760 back at the year that we have experienced joy in the journey that we're on and we're

00:28:10.680 all on a journey.

00:28:11.420 And so I try not to take this, uh, business too serious as far as like, um, you know, clock

00:28:19.180 in at nine and clock out at five and you like, just come and do your job.

00:28:22.660 It's like, no, this is, this is something people are volunteering their time for.

00:28:26.820 Yes.

00:28:27.120 They get paid, but there's plenty of opportunities.

00:28:29.360 They can go one place or another, another, another.

00:28:32.800 And so I hope that we're creating a culture that helps them experience some joy along the

00:28:37.240 way.

00:28:38.040 Um, you know, trust is incredible.

00:28:40.120 Service is at the top of the list and it's demonstrated through the actions of mountain

00:28:45.420 ops to the community.

00:28:46.600 Uh, our operation conquer hunger program is all built around that core value of service.

00:28:52.960 And to date we've just surpassed 6 million meals having been donated through our operation

00:28:58.040 conquer hunger.

00:28:58.940 Is that over 10 years or less?

00:29:01.440 That's over less, right?

00:29:02.700 It's less.

00:29:03.180 It's about, it's about seven years.

00:29:05.540 Yeah.

00:29:06.040 The first, it took us about four years to hit the first million.

00:29:10.060 And then it's just kind of, um, been, been building up.

00:29:13.300 In fact, this next week at the salt palace, we're working with new skin and the Utah jazz 0.64

00:29:18.000 and Coca-Cola.

00:29:19.280 I think the Larry H. Miller group's involved and a mountain ops is the major toner with

00:29:23.740 these major big, big brands.

00:29:25.460 I mean, billion dollar brands.

00:29:26.660 And we're kind of a, this market.

00:29:29.460 Yeah.

00:29:29.680 And we're, we're packing over 700,000 meals this coming, this week from today, um, at

00:29:36.540 the salt palace.

00:29:37.280 And so it's, uh, it's rewarding and it feels like, um, it feels like my responsibility,

00:29:44.320 my stewardship, and it feels like something that God gave me an experience to then utilize

00:29:49.420 and put in place and put in practice.

00:29:51.140 And, you know, my wife and I, when we were going through our financial difficulties for seven

00:29:56.100 years, we call it our, our, uh, seven years of famine, uh, we, we lean on God.

00:30:01.240 It wasn't one of those things where it's like afterwards we saw that God had a hand in this.

00:30:06.140 No, we, we actually like during it had some experiences, even prior to facing those storms,

00:30:12.100 uh, recognizing God kind of preparing us for that.

00:30:15.140 And then in the midst of the storm, knowing that he had prepared us and we were supposed

00:30:20.200 to learn some things and, and grow from it.

00:30:22.640 And, uh, being a family of faith and individual and an organization of faith, we leaned and

00:30:27.760 we turned to the scriptures often.

00:30:29.340 And I always remember like anything that had to do with food in the scriptures, whether

00:30:33.740 it was manna or feed my sheep or loaves and fishes, like it just stuck out because our

00:30:38.740 family was hungry.

00:30:39.740 My kids were hungry.

00:30:40.960 We weren't starving, but we had to, we had to gain some assistance.

00:30:43.900 We had to lean on others.

00:30:45.020 And, and that was difficult for, you know, a young father struggling to provide and, and

00:30:50.240 just feeling like a failure, uh, but the loaves and fishes always stood out to me where a

00:30:54.960 few loaves and a few fishes were taken and they were multiplied for the masses.

00:30:59.900 And so my wife and I made a commitment that as soon as we had a few loaves and a few fishes,

00:31:04.220 we would do our best to multiply them.

00:31:06.440 And honestly, never did I think that it would be for the masses or 6 million meals donated.

00:31:10.700 I, uh, you know, I couldn't picture or imagine our boat coming in full.

00:31:14.540 So I just thought we'll take the few loaves and fishes and it was a $22 donation to begin

00:31:19.940 with.

00:31:20.140 And we started to build from there.

00:31:21.920 And then, um, we found an opportunity through mountain ops and all this correlation.

00:31:25.780 We're hunting for food on the mountains and mountain ops, you know, we're providing nutritional

00:31:29.740 products to people that want to supplement for their nutrition, but there's families around

00:31:34.320 us in the United States here in Utah that can't fathom two meals a day.

00:31:37.600 And then outside of the United States, a meal a day.

00:31:39.820 And so during those, those times, my wife and I made the commitment and, uh, it's been

00:31:45.560 incredible that the loaves and fishes have been multiplied for the masses and then it's

00:31:50.480 come back 12 baskets full.

00:31:52.960 And then when that comes back, 12 baskets full, what do you do with that?

00:31:56.720 You know, you just continue to multiply and the baskets coming back full for me, it's being

00:32:02.700 in contact with an individual like you.

00:32:04.680 And all of a sudden my, my multiple, the multiplication occurs through connection.

00:32:08.260 And it's having partners in the industry.

00:32:10.220 It's having partners, retail partners that we share with, and it just continues to multiply

00:32:14.900 and multiply.

00:32:15.520 And yes, it's a for-profit company that's growing and building and it's successful and

00:32:20.460 it's profitable.

00:32:21.880 Um, but I do feel a sense of ownership and stewardship over those resources that are being built that

00:32:28.320 were once very, very small and a need to, uh, utilize the perspective that we gained to

00:32:34.540 help the person, uh, that is in the shoes that we were once in.

00:32:38.260 You're most powerfully positioned to serve the person you once were.

00:32:40.660 And that's, that's what we're trying to do.

00:32:43.400 Men, let's just pause the conversation very quick.

00:32:45.960 I know you're excited about it.

00:32:46.900 I'll get right back to it.

00:32:47.920 I just want to say something.

00:32:48.980 If you've gone through divorce, and this is a pivot from what we were talking about, but

00:32:52.400 this is important.

00:32:53.660 If you've gone through divorce, you know how dark it can be.

00:32:56.660 Many lonely and confused and frustrated nights are spent wondering where you went wrong and

00:33:02.480 how, or even if you'll ever be able to recover from one of the most challenging

00:33:06.500 times of your life.

00:33:07.700 Now I have good news.

00:33:08.620 You can millions of men have, and unfortunately way too many men have decided that that battle

00:33:14.940 is insurmountable.

00:33:16.380 Now, having gone through my own divorce, I can tell you that it is not insurmountable and

00:33:21.200 that you can in fact come out the other side better than you were before, but you'll need

00:33:26.340 a map to do it.

00:33:27.100 And you'll need a council of advisors to help navigate the nuance and the intricacies of

00:33:32.780 what you, a divorced man, are bound to face.

00:33:36.100 Now we're putting the finishing touches on our newest resources, which is called Divorce

00:33:40.740 Not Death.

00:33:41.460 And even though it will not be available until October 1st of this year, you can sign up to

00:33:46.100 get notified and receive updates that will help you walk your first 12 months of divorce.

00:33:51.540 I don't wish this on anyone.

00:33:52.780 I don't advocate for divorce, but it happens and I want to have a resource for you.

00:33:58.120 You do not have to do this alone.

00:34:00.080 I don't want you to do it alone and we can help.

00:34:02.700 So if you head to divorcenotdeath.com and get signed up today, we'll give you notifications

00:34:07.760 and we'll let you know when that course comes available.

00:34:10.260 Again, divorcenotdeath.com and then we'll get all the information you need in this difficult

00:34:17.220 and challenging time.

00:34:18.220 Do that right after the show for now.

00:34:19.760 Let's get back to it with Trevor.

00:34:20.600 Trevor I'm writing that down.

00:34:23.300 That was really well said.

00:34:24.580 You're in the most powerful position to serve the person you once were.

00:34:27.660 And that's not, I can't take credit for that quote, but I love it.

00:34:31.140 I think it's Rory Vaden that shared that.

00:34:33.800 I'm not exactly sure, but I heard that a few years ago and I just thought, that's exactly,

00:34:38.120 that's how I've felt.

00:34:39.320 You know, in the scriptures, there's often times where it says, I do this for a wise purpose.

00:34:46.880 And my father passed away this last year.

00:34:49.520 That was one of the first scriptures I read or was shared.

00:34:52.740 It was actually my mom sat us all down, read the scripture to us.

00:34:55.260 And it was like, we need to right now try to see, try to have the eyes to see the wise purpose

00:35:01.260 that God has in all this for us.

00:35:03.340 But back in those times when we were going through financial difficulties, there is so

00:35:07.260 much to be learned and so much to be gained and put to work.

00:35:10.660 You know, a lot of people, I speak a lot now.

00:35:13.100 And when I'm in an, with an audience and I say, how many of you face financial difficulties?

00:35:18.140 90% of the room, their hands go up.

00:35:20.120 I mean, most people have.

00:35:21.580 So, so what we've gone through is not uncommon, but what we're doing to respond to that is

00:35:27.800 uncommon.

00:35:28.740 And I feel like when people are going through those storms of life, those storms oftentimes

00:35:34.500 are the best moments for perspective, for change, for growth.

00:35:38.900 And, and it comes down to a choice that we make, whether to see the wise purpose in it

00:35:45.960 all, or to just let it fly over as something that just happens in life to everyone.

00:35:50.660 Yeah, that could be the case, but there might just be some of the most important things that

00:35:55.540 will propel you forward to something great.

00:35:58.600 For us, the need that we had became the gift.

00:36:02.100 And that's what we're, that's what we're doing.

00:36:04.180 We're utilizing that perspective.

00:36:06.060 And honestly, new eyes to see, new heart to feel, new mind to think differently.

00:36:10.220 And we're, we're taking ownership of that and we're putting it to use.

00:36:12.920 And, and I love the fact that, you know, I've got my wife as my partner attacking it with 0.93

00:36:17.200 me.

00:36:17.720 I've got my children who love it.

00:36:19.180 And then the team at Mountain Ops, the core values just set it up that if you're not into

00:36:22.900 these core values, if you're not into the mission, it's okay to go find something different.

00:36:26.360 But the team, when they buy into it and they feel a part of it, they then can contribute in

00:36:31.500 life in so many different ways where it's not, they're not having to compartmentalize their

00:36:35.280 life and they come to work and work, they go home and they're, they're tired.

00:36:38.600 And so they want to serve, they want to give back, but this provides us all an opportunity

00:36:42.620 together to do some incredible good.

00:36:45.020 And so it creates culture community all within this, this realm of work that has become kind

00:36:50.640 of a university of life at Mountain Ops for us.

00:36:52.760 And we're just, we're going after it together.

00:36:55.060 Yeah.

00:36:55.320 I mean, that's powerful.

00:36:55.980 One of the things that stood out most to what you had talked about with that story of

00:36:59.780 you being under financial hardship.

00:37:02.300 And of course, being able to feed the family, I remember days where I would literally pace

00:37:07.320 in my backyard and on the grass, I wore a dirt path in the grass from my pacing, uh, because

00:37:14.300 I was worried about making the mortgage payment.

00:37:16.160 And I think anybody listening to this has either experienced that or maybe even currently growing

00:37:21.760 through that.

00:37:22.400 But the thing about that story that stood out to me is that you had a level of abundance,

00:37:27.940 even in scarcity, there was a, a, a physical degree of scarcity, food resources in this

00:37:34.620 case, financial provision.

00:37:36.120 And yet you made the decision, the constant conscious decision that even in that scarcity,

00:37:40.600 you are going to be abundant and give it away.

00:37:43.420 And I think that's the greatest lesson that stood out for me.

00:37:46.240 That's, that's powerful.

00:37:47.580 Thanks for pointing that out.

00:37:48.880 And it's not easy to do.

00:37:51.020 Um, but it felt like, it felt like the right thing to do.

00:37:55.520 And, uh, it would, during those times, my wife and I had just read Think and Grow Rich

00:38:00.240 Together.

00:38:01.000 And so we kind of had like written out this statement.

00:38:03.840 I tore up a, I tore a piece of a card off next to my nightstand and we wrote down some

00:38:08.380 things we were going to do and some things that we would hope that God would do for us

00:38:13.000 in return.

00:38:13.560 And the, the commitment we were able, we were willing to make.

00:38:17.520 And it, and it was part of those loaves and fishes, like what we were going to do.

00:38:21.240 And so it, uh, it felt like a sacrifice.

00:38:24.000 And I think that's okay.

00:38:25.380 I, I think it's okay to learn that sacrifice brings forth the blessings of heaven and, uh,

00:38:32.400 of heaven and of, of abundance.

00:38:34.860 And, uh, a scripture I love is that Jesus comes to give us life, but he comes to give

00:38:39.200 it more abundantly, not just, not just abundance, but more.

00:38:42.560 And so in my life, I've found that there is more abundance when focused on the right things.

00:38:48.620 And when you sacrifice a little for the good of another, and it doesn't have to be financial.

00:38:53.420 When we look at our time and attention, that can be a resource or a talent that we give.

00:38:57.640 It can be just time that we give to, to listen to someone.

00:39:01.580 Um, and you put that forth when maybe you feel like you don't have it.

00:39:05.320 I, I can promise anyone listening on here, it comes back 12 baskets full, but you have to

00:39:10.800 let time do the hard work.

00:39:12.360 It's not always immediate.

00:39:14.580 And sometimes you have to wait on the Lord.

00:39:17.140 And in, uh, I just learned this lesson from a brother, as we talked about this same concept,

00:39:21.800 waiting on the Lord doesn't mean sitting around and waiting.

00:39:25.500 It means, you know, as if you were a waiter, then you take care of, you serve the Lord,

00:39:31.020 you serve those around you and then things come to fruition.

00:39:34.520 And so, yeah, putting that $22 to work and doing something about it was waiting.

00:39:40.380 It was serving.

00:39:41.960 And, uh, and yeah, our trust was in the Lord and his ability to provide.

00:39:46.240 And, uh, and then slowly and surely people come into your path.

00:39:50.780 Opportunities come knocking and, uh, and, uh, and then things just start to work out and

00:39:56.400 you have to see those opportunities when they come your way.

00:39:58.960 Um, and I think the best way possible to do that is to keep a strong connection so that

00:40:04.480 your intuition, your discernment, and the decisions that you make can be, you can be

00:40:10.020 sound.

00:40:10.820 Uh, it's difficult when you're going through those times to really have a, a clear conscious

00:40:15.380 and, and, and not conscious, but like clear mind to be thinking of things the right way.

00:40:20.600 Sometimes it's all consuming when you're, you're frustrated, you're failing, you're

00:40:24.700 financially, you're not able to provide.

00:40:26.660 We, we didn't pay on our mortgage for two years.

00:40:28.340 I was getting, you know, I was getting the foreclosure and default letters.

00:40:31.740 Our house is up for auction.

00:40:33.200 Couldn't pay on our cars.

00:40:34.300 Our daughter was in the hospital with medical bills, just piling up.

00:40:37.100 For me, it was the touch of destruction that I have.

00:40:39.240 It wasn't the Midas touch.

00:40:40.360 It was like everything was going wrong all around us.

00:40:44.060 And, uh, yeah, provide, preside, protect, right?

00:40:47.920 I was failing.

00:40:49.140 That was what I wanted to do.

00:40:50.680 And for years, I felt like I was doing a great job.

00:40:52.740 And then we decided to take what we had earned and go out and, and try to just spread our

00:40:57.000 wings.

00:40:57.300 And then all of a sudden, those things that you, you and your community live by that I

00:41:01.920 love.

00:41:02.280 And I, I live by that as well.

00:41:03.620 It's like, I was failing and I felt it.

00:41:06.660 And, uh, you know, I, I, instead of pacing back and forth, I would, I would walk up a mountain

00:41:10.940 and I'd find a rock and I'd bury my head in my hands and just cry out to God.

00:41:15.400 Like, I, I need you.

00:41:16.720 I don't know how to take another step.

00:41:18.180 I don't know how to breathe.

00:41:19.080 Right.

00:41:19.300 I don't, you know, but there was consistency with certain realms in my life.

00:41:22.860 Those routines that we just talked about, I kept with those consistent things and over

00:41:27.280 time, people, opportunities, uh, things came into the path that, that made all the difference.

00:41:33.220 But sometimes you have to let time do the hard work.

00:41:36.440 I learned that quote from, uh, Jim Shockey, who we both know.

00:41:40.020 I, I sat with him and, and, uh, in an interview once and he talked about, you know, his own

00:41:45.700 physical transformation and stuff he's done in life.

00:41:49.040 And he just said, the problem with people is we don't, uh, we, we exhaust our energies

00:41:53.040 in the wrong places.

00:41:53.920 You have to let time do the hard work, focusing on the right things.

00:41:57.480 So, um, it's, it's critical that over time things can work out as long as you put in the

00:42:03.700 consistent effort, add intensity over time as well.

00:42:06.720 So, you know, you, you've talked a lot about your relationship with God and, and obviously

00:42:10.940 that's something near and dear to your heart.

00:42:12.780 I think there's a lot of guys listening who may not have the same level of conviction and

00:42:16.100 may not even desire to frankly, but something that really stood out to me is you were walking

00:42:21.940 up this mountain to this rock and burying your head in your hands and crying out to God is

00:42:27.060 even if you're not, if you don't quite have that relationship, um, I think there's power

00:42:32.300 in figuring out that there is something outside of and beyond yourself as an unmovable litmus

00:42:38.680 test for how you should live your life.

00:42:41.500 And that's the problem I think with culture today is that everybody's just tossed in different

00:42:48.640 directions based on the cultural climate and, and social media conditioning and what politics

00:42:55.540 are saying and what they're not saying.

00:42:57.340 And everybody's just kind of wandering around, just being tossed back and forth.

00:43:02.060 But when you have a God in, in your case and my case as well, uh, as, as an immovable object

00:43:08.800 to fixate on, I think you're less susceptible to the whims of culture and society that are

00:43:15.620 going to pull you off course.

00:43:17.600 I, I a hundred percent agree.

00:43:19.080 And, and I would just say we have to be source critical.

00:43:22.340 There's so much information coming our way.

00:43:25.180 People are information rich and time poor.

00:43:28.340 And so judgment of the information is critical.

00:43:32.000 But when you do have that, that source to go to and, and ours being God, and some people

00:43:37.920 call it a higher power of the universe, whatever it is, you know, I start my book out by saying

00:43:42.040 I, I understand and respect, revere that so many people have varying degrees of understanding

00:43:47.580 of God or, or they have a different convictions or beliefs and that should be celebrated.

00:43:53.020 But if there isn't that I would challenge anyone listening to try to find what it is that

00:43:57.720 they can, they can fixate on, they can hone in on as for me and my house, we, we serve

00:44:03.320 God, you know, and that's been something that's been brought up for my childhood.

00:44:07.200 It's, it was important to me as a child, uh, because I saw how important it was to my parents,

00:44:12.080 but then it had to become something that was for me personally.

00:44:15.120 I had to find that, that conversion to God myself and, and it took hard work and it took

00:44:21.120 dedication.

00:44:21.640 It took consistency and then it took, uh, intensity.

00:44:25.120 And when you show forth that type of effort, uh, God loves effort.

00:44:29.920 And, uh, and so then he starts to reveal himself.

00:44:32.760 He starts to reveal his will.

00:44:34.600 He, you can align yourself with him.

00:44:36.240 And then some of those things that sometimes feel like, oh man, I need so much faith for

00:44:39.900 this.

00:44:40.180 They start to become logic, like logical and they make sense, but it's hard at times.

00:44:45.760 It takes faith and that's what's required.

00:44:47.580 But I, I agree with you.

00:44:49.200 I would say with anyone, yeah, go up and just enjoy nature for, if you get outside, put the

00:44:54.100 phone down, uh, just listen to even your own internal thoughts for a period of time, but

00:44:58.940 be very source critical because there is so much out there.

00:45:02.160 I mean, I even look at the supplement industry that we're in and there are so many brands

00:45:07.620 out there.

00:45:07.960 It's such a saturated place.

00:45:09.800 So many brands that are selling products, but people are hiding behind a screen, sharing

00:45:13.800 false claims, false testimonials, false this and that.

00:45:16.760 And they can do it.

00:45:17.820 And people believe them because they're on the internet.

00:45:20.100 They're on TV.

00:45:20.640 They're on, you know, it's like, no, you've gotta be, you've gotta be so discerning, but

00:45:25.140 so much is coming at us so fast that it's very difficult for people.

00:45:28.460 So even a good friend, find a good friend that you trust and then kind of let the rest

00:45:33.860 drown out and, and focus your life and discipline your life around good, solid principles.

00:45:39.280 I, again, I go back to core values.

00:45:40.760 I think if you can establish your own personal core values and say, okay, this is how I'm going

00:45:45.240 to live by it, then any of that information come your way.

00:45:47.500 If it doesn't align with it, just that's what you say no to our time and intention is so

00:45:51.700 valuable.

00:45:52.040 So it doesn't fit into the core values, to the structure of my life that I've put in

00:45:55.700 place.

00:45:56.560 And you've got to be disciplined with that for it to actually work over time, but consistency

00:46:01.480 and intensity.

00:46:03.040 I also like that you're talking about this, this concept of, of waiting.

00:46:09.300 You know, I, I hear from a lot of men who, who, whether they consciously acknowledge it

00:46:14.800 or not, are just waiting for something to happen.

00:46:17.760 Like maybe I'll get that promotion.

00:46:20.620 Maybe I'll stumble into this romantic relationship that I meant to stumble into.

00:46:25.180 Uh, you know, maybe I'll find at some future point, uh, my, my purpose and my calling, I'll

00:46:31.240 just stumble over it by happenstance.

00:46:33.300 And obviously I don't, I don't believe that doesn't sound like you do.

00:46:36.880 Um, the term that's often used, I think in, in the LDS culture, I know you still are.

00:46:41.580 I am not LDS.

00:46:43.420 Um, but the, but the term is anxiously engaged, right?

00:46:48.200 That's the term that you might hear in that culture or somebody like Andy Frisilla might

00:46:53.380 call it, uh, aggressive patience where you realize it's going to take time, but you're

00:47:01.020 not just sitting back waiting for something to happen.

00:47:04.180 You're engaged in a meaningful pursuit with a little bit of patience, knowing that it will

00:47:10.420 happen when it's supposed to happen.

00:47:12.120 As long as you, the individual are putting forth and exerting as much effort as you possibly

00:47:18.240 can, you will be met, I think with abundance and prosperity in your life.

00:47:22.900 It's so, so critical.

00:47:24.580 I mean, faith without works is dead and, uh, you anxiously engaged in a good cause.

00:47:29.840 I think it's so, so critical, so important.

00:47:31.980 When my wife and I read Think and Grow Rich, I mean, the title of that book is, is deceiving

00:47:36.820 because you, you don't, it's not just a thought process.

00:47:39.460 It's not something you can just think about and it, and it comes to fruition.

00:47:44.000 It's definitely a, Hey, I'm going to, I'm going to think about things.

00:47:47.220 I'm going to, I'm going to imagine them.

00:47:49.160 I'm going to, you know, kind of put this dream out there, this vision of what I want to

00:47:52.900 accomplish.

00:47:53.360 It all comes down to the work you're willing to put in.

00:47:57.240 And, uh, and so, yeah, it's, it doesn't come without blood, sweat, and tears.

00:48:01.540 I, I don't, at least I don't know any other way.

00:48:04.220 And I'm a simple guy.

00:48:06.020 There's a lot of skills I wish that I had, but one skill that I do have is grit, um, stick

00:48:11.980 to itiveness and endurance.

00:48:13.780 Like I, we went through a lot and I went to job interviews and I got the job.

00:48:18.900 And then I sat in the parking lot and I called my wife and fortunately she was willing to

00:48:24.020 say, Hey, that's going to deviate from your goal.

00:48:27.100 Like that's going to take you away.

00:48:28.320 It's going to distract you from the goal.

00:48:30.240 And it's okay if we pivot, we don't have to, we don't, we may not know the path, but

00:48:35.340 it's okay to pivot.

00:48:36.180 The goal stays the same.

00:48:37.540 And that for me is the same with spiritual things.

00:48:39.500 You know, I have a mission.

00:48:40.480 I have end of life.

00:48:41.860 I have this eternity that I think about at times I have a, I have that destination and

00:48:46.880 I have a destination with business and with family and this and that the choices I make

00:48:51.100 today will determine the shoes I wear tomorrow and that, and they're directional steps.

00:48:55.460 And so I need to make sure I'm taking the directional steps that will get me to that

00:48:59.080 destination, but it's choices and it's steps and it's, it's action.

00:49:03.540 Um, there, there's just no, in my opinion, no other way.

00:49:06.560 And there might be people that can think about things and just tell people what to do.

00:49:09.740 I, I'm just, you know, I can't sit around.

00:49:13.140 My wife says, I, I, you know, it's like, Hey, if we have a spare minute, it just, it

00:49:17.800 almost, it's a struggle.

00:49:19.240 I need to learn to relax a bit and to enjoy because that anxiety can, you know, overcome

00:49:24.900 overtake you at times.

00:49:25.960 But it's a, another scripture that I love is it talks about faith and great anxiety and

00:49:30.780 the same thing.

00:49:31.360 Like for me, anxiety, sometimes it's excitement and it's just, it, I care a lot about what

00:49:36.380 I'm doing.

00:49:36.720 And so I approach things with faith and great anxiety, knowing that it's important, but

00:49:41.500 knowing that if I'm taking action, even if I don't know the outcome, step forward in

00:49:46.420 faith, like ultimately I will understand.

00:49:48.400 Sometimes I've taken those steps of faith, not knowing, and then I'm like quickly like

00:49:53.200 realized that that was the wrong step.

00:49:54.760 And that was okay for me to take and to learn from and you test, learn and apply, but sometimes

00:50:00.580 I take the step and it's like, okay, that felt really good.

00:50:04.040 It feels right.

00:50:04.760 I need to keep going down this path.

00:50:06.780 And it's interesting how it kind of comes to fruition in the way that, not always the

00:50:10.580 way that you imagine it, but, um, but I feel in a, in a way that God has, you know, in

00:50:15.940 mind for us and in store for us.

00:50:17.920 Yeah.

00:50:18.040 I mean, you, you talk a lot about your wife as being a really big support for you and that's

00:50:22.340 amazing.

00:50:22.740 I love that.

00:50:23.260 Um, I'm actually really curious when you were sitting in the parking lot, thinking

00:50:27.460 about taking on jobs and deciding that, you know, maybe this isn't the way to go.

00:50:31.460 It sounds like she also believed that and had enough belief in you.

00:50:36.940 Cause let's be honest, you could go get that job and put some food on the table.

00:50:40.620 Right.

00:50:41.880 And there's value to that, but there's a lot of guys that I hear from quite literally on

00:50:46.560 a daily basis who say things like, how do I get my wife on board? 0.92

00:50:51.540 How do I help my wife see that this is a good path or, uh, that, that we should take

00:50:57.280 this risk.

00:50:58.000 That's something I hear every day.

00:50:59.580 And it sounds like you've got a really, and I know your wife to, to a very small degree.

00:51:03.580 I've met her and we, I think we've shot some arrows together.

00:51:07.100 All of us at total archery challenges and things like that.

00:51:09.840 Um, but, but why is your wife on board to the degree that she is? 0.99

00:51:14.560 And how can a man encourage and foster that in his own partner?

00:51:18.800 Um, I, you're going to feel like I keep going back to God, but I don't know any other way.

00:51:23.300 She, she trusted in the relationship I had with God and the guidance that, uh, that she

00:51:28.660 felt like I was receiving from him.

00:51:30.080 Um, and she'd let me do some crazy things and some, you know, I mean, writing a book

00:51:34.620 you, you understand, like, and you understand, cause you can, you kind of helped me through

00:51:38.720 some of the, I mean, you were my accountability man for a period of time where I was reporting

00:51:42.380 back to you and, and, uh, she had a can do attitude. 1.00

00:51:46.620 Yeah, you can do that.

00:51:47.940 Um, and I'm, I'm here for you.

00:51:50.300 Um, but she didn't just sit back and just let me do my thing when we were struggling. 0.97

00:51:54.120 She said, how can I pitch in and support and help?

00:51:56.680 And so one of the businesses that we started that was, it just fell really quickly was,

00:52:01.140 uh, we bought into a cell phone store franchise and, uh, I, we opened up a bunch in Las Vegas

00:52:07.200 and they, it was just some things that the franchise level went bad.

00:52:10.880 We had to shut the stores down.

00:52:12.240 We open up one more store close to home here in Utah to see if, you know, if me being more

00:52:17.780 involved and not at a distance, I could, I could kind of influence things a little bit

00:52:21.160 more and things just were not going our way.

00:52:24.340 And, uh, she was like, Hey, I've, there's some product I can buy.

00:52:28.220 It was jeans and purses and stuff.

00:52:29.820 She started doing jeans and purse parties. 0.98

00:52:31.600 You remember when that was a big thing?

00:52:32.800 Like, I don't know, 15, 16 years ago, wives would get together, have these parties. 0.99

00:52:37.240 She'd sell jeans and juicy couture purses and, and a true religion jeans and all that type. 0.99

00:52:43.760 My wife started doing that, bringing them in from China and she set it up in the cell phone

00:52:47.880 store.

00:52:48.120 We ended up selling more jeans and purses out of that cell phone store than we did cell phones.

00:52:51.920 And so she was doing that.

00:52:53.520 Then she joined some, like some washcloth company and she went and she was doing parties that

00:52:58.980 way.

00:52:59.200 So in the evenings, when I'd come home and take the kids or whatnot, she'd go out and

00:53:02.460 she'd go to these parties with all these women and she would sell product. 1.00

00:53:05.560 So it wasn't like she was just like, okay, uh, I'm here, I'm encouraged by you.

00:53:10.980 You can do this.

00:53:11.660 You know, um, she was jumping in and, and supporting.

00:53:14.880 And, um, one of the things that I, I, I'm not necessarily super proud of, but one of

00:53:20.280 the things I'm proud of her for, um, she wanted to be a part of the finances and she wanted

00:53:24.940 to pay the bills.

00:53:25.760 And so from the beginning, when things were going well, she was paying our bills.

00:53:28.920 She could see the bank account and so could I, and everything was good.

00:53:32.720 But then as we started to drain that bank account, we were living life below zero.

00:53:36.660 Like it was, it was below zero.

00:53:38.980 My wife was the one in there seeing and feeling that and feeling that burden. 0.92

00:53:44.200 But when a little bit of money came in, she would help prioritize, okay, we need to pay 0.95

00:53:48.320 this and we need to pay that, but we don't have it for this, you know?

00:53:51.580 And I, I feel horrible that she was the one checking that account on a regular basis.

00:53:56.000 I was scared to death to go in and to look and to just feel like, okay, where is this going

00:54:00.560 to come from?

00:54:01.020 How am I going to do this?

00:54:02.280 But we just worked our tails off.

00:54:03.620 I mean, we were, we were grinding night and day, um, and I went back to school and we

00:54:08.760 didn't give up on church service.

00:54:10.120 Like we accepted responsibilities that were part-time jobs within our community and church.

00:54:15.380 And I felt like that gave us traction.

00:54:18.400 You know, during this time we had started a new business in 2010, uh, didn't have an income.

00:54:24.860 We were having our third child.

00:54:27.800 Uh, I went back to school to get a degree in marketing and then I was called into a bishopric,

00:54:33.060 which you're familiar with, um, all within that same amount of time.

00:54:36.360 Like, and our lives were nuts.

00:54:38.720 Like I, I didn't see my family Sunday afternoons was family time and that was it for the week,

00:54:43.180 but we did it and we, we gained traction and we felt like, okay, we're still contributing.

00:54:48.120 We still have some opportunity to serve.

00:54:51.000 We still have, you know, we're gaining some knowledge through, through education.

00:54:55.380 My wife was out selling jeans, like all these things. 1.00

00:54:58.080 We just came together as a couple and we said, okay, we're going to make this work one way

00:55:01.700 or another.

00:55:02.320 And it doesn't have to be what we initially had in mind.

00:55:06.180 Let's pivot along the way with the goal of building some financial success and freedom,

00:55:11.620 but doing good with that, you know, along the way that, that was the goal.

00:55:15.600 Um, and we oftentimes didn't know how it was going to happen.

00:55:18.680 We went through about six different business failures before one, uh, that we started called

00:55:23.200 Phoenix nutrition, we started selling our first supplement product that was built for

00:55:27.120 my father and he became my mission.

00:55:29.140 I was becoming very transactional, you know, it's just like, and I'm a mission driven individual.

00:55:33.480 So the transactional pursuit of just replacing what we were losing, it really wears on you.

00:55:38.420 But I found like my father had some stents put in his heart, needed some help with his,

00:55:42.300 his heart disease.

00:55:43.560 And we have a history of it in our family.

00:55:45.340 So I, I built a product around that to help him.

00:55:49.280 And, uh, and that was something I could get behind.

00:55:51.620 So finding a mission that you can tie yourself to that gives you reason to endure.

00:55:56.680 And, and we did, and it took a while to endure that, but that started selling through

00:56:00.540 doctor's offices, chiropractic, physical therapy, and we started to build a business.

00:56:05.780 And then that was when I, four years later, I was introduced to the Harbertsons, Joe Pilcher

00:56:10.480 and the products that I had created.

00:56:12.100 We thought, Hey, there's an opportunity in the hunting space for this.

00:56:15.660 Um, let's use these products.

00:56:17.160 So it wasn't just out of nowhere.

00:56:18.540 I had been building these products for a four to five year period of time and they worked

00:56:23.400 really well for the outdoorsman.

00:56:24.820 They were long lasting nitric oxide producing products for endurance and such, and it fit

00:56:29.440 right into the outdoor industry.

00:56:31.520 And so with an incredible brand and incredible product that started with my father and this

00:56:35.360 mission that I had to improve his life, uh, things started to succeed.

00:56:38.740 And we were able to kind of dig ourselves out of that hole and, and find the light again.

00:56:43.440 But, uh, but yeah, it just took a lot of partnership with my wife and, uh, I, I believe it's, you

00:56:49.960 know, she just trusted in who I trusted and, and she, you know, we had a faith in each other.

00:56:56.120 She, we went to a men's retreat.

00:56:58.220 Um, uh, a couple of months ago I was asked to speak at, and she was the only woman in

00:57:03.000 the room sitting in the back, listening to me speak.

00:57:05.120 And then after the guy that was running the event asked her to come, come forward and all

00:57:09.120 the men circled around her.

00:57:10.220 It was really cool, but she hates being put on the spot.

00:57:12.640 So he said, Hey, tell us from your perspective.

00:57:15.400 We've just heard from your husband, all that you guys went through your perspective.

00:57:18.660 How was that?

00:57:19.380 How'd you guys make it through?

00:57:20.320 And, uh, you know, we, we're emotional.

00:57:23.060 Our eyes sweat every once in a while.

00:57:24.200 She got pretty sweaty eyed and she said, we turned to each other when we could have turned

00:57:28.760 apart and together we looked to God.

00:57:31.200 And that was it.

00:57:32.880 Somebody grabbed her after and he said, okay, we get it.

00:57:35.100 Your faith thing.

00:57:35.780 Like you, you believe in God.

00:57:36.900 Like what else?

00:57:38.260 That's it.

00:57:38.700 And she like, for, for, for like a split second, she was like, that was it.

00:57:43.460 That's all we had.

00:57:45.280 Um, together we looked to God.

00:57:47.000 That, that was it.

00:57:47.600 And I, I just loved her for that.

00:57:48.940 So there was this trust in each other and a trust in God that pulled us through and,

00:57:53.980 and we're better, um, together because of it.

00:57:56.700 And I know not everyone has that.

00:57:58.780 Not everyone has that support or that partnership.

00:58:01.040 And, uh, it doesn't mean that things weren't rockier or rough.

00:58:04.820 Um, but we, uh, we really made an intentional, exerted effort to, to come together and together

00:58:11.140 go to God.

00:58:12.720 So it's always interesting to me when, when a guy will come up to somebody like yourself

00:58:17.260 for me or anybody else.

00:58:18.520 And that individual he's looking to, because they have some level of success, some metric

00:58:24.200 that is important to them.

00:58:25.360 And so they'll ask for advice.

00:58:26.540 And then that individual give advice and like, no, what else do you got?

00:58:30.720 It's like, yeah, be humble, be open.

00:58:34.960 You know, you're, you're looking to you.

00:58:37.120 People are listening to this podcast and I know they're inspired by you.

00:58:40.400 And I also know a lot of guys are like, yeah, but the spirituality thing, it's like, well,

00:58:45.640 choose, you know, you got to make a choice.

00:58:48.060 Do you want what somebody like you, Trevor has?

00:58:50.440 And if you do, you're sharing the code to, to use the book's title, the code to be able

00:58:56.200 to do it.

00:58:56.920 And so you can accept it graciously and humbly and then apply it or go find something else.

00:59:03.280 But it's always funny to me when somebody's like, you could even see this with Goggins,

00:59:07.780 you know, people like, oh, David Goggins or Cam Haynes.

00:59:10.460 He did the forward for your book.

00:59:11.960 They're like, how do you, how do you be a better hunter?

00:59:14.080 And Cam's like, just go run a marathon every day.

00:59:17.100 And they're like, no, I don't want to do that.

00:59:19.180 It's like, then don't, but don't say you want that guy's results.

00:59:23.480 If you're not willing to put forth that guy's effort or that guy's belief in himself.

00:59:29.260 100%.

00:59:29.740 I mean, yeah, we started this, this conversation with talking about a routine that's been going

00:59:35.340 on for 27 years.

00:59:36.620 It's not like, it's not an overnight thing.

00:59:40.240 There's no, in my opinion, no overnight successes.

00:59:43.500 And I, and I also feel like when I was trying to come up with the title of the book, originally

00:59:47.760 it was divine delays because we went through all these divine delays and then it was how

00:59:50.880 I conquer.

00:59:51.760 And then all of a sudden I realized it's not how I conquer.

00:59:54.620 I'm conquering because of connection.

00:59:56.080 So it's how we conquer.

00:59:57.460 And then in a conversation with you, it was like, dude, you need to format this to give them

01:00:03.100 something to work on.

01:00:04.660 And it's kind of like this code, you know, it's like a conquer code.

01:00:07.340 And I was like, boom.

01:00:08.420 And it, I mean, I got to give you credit for that.

01:00:11.800 It's the conquer code and it's, it comes to routine and it comes to daily effort.

01:00:16.680 And, um, I would just say for those that are like, no, not the spiritual thing.

01:00:21.220 It, I'm not talking religion, I'm talking a power that exists and that we all come from.

01:00:28.980 And you may not believe that right now or not, but there's a scripture that says, try

01:00:33.000 me in this and see if the windows of heaven will not be open unto you.

01:00:37.840 And so there's like this, this challenge, this test.

01:00:40.600 And I would just say for somebody, and that's what our conquer more challenge.

01:00:43.640 It's in the book.

01:00:44.280 It, it's a 90 day challenge.

01:00:46.560 Grab the book if you want.

01:00:47.700 I don't care, but like do this for 30, 60, 90 days and test, test it.

01:00:54.700 Try us in this and see if a window of heaven is not open unto you in some way, shape or

01:01:00.960 form, but be open.

01:01:01.960 Like you said, to the different ways that that can come about to a relationship that

01:01:06.060 might come into your life, to an opportunity that might be open unto you.

01:01:09.020 Like all these different things, it's not like you're going to pour out cash upon you.

01:01:13.700 It's like, no, for my family during struggling times, it was like health.

01:01:18.040 If we could experience health, that helped us avoid paying another hospital bill.

01:01:22.900 You know, it was strength for today when you felt like you were just being defeated day

01:01:27.720 after day after day, but you can get up and do it again.

01:01:30.600 Wow.

01:01:31.100 Like that is some power.

01:01:32.440 That is some incredible backing from a God that like wants to see you succeed, but also

01:01:38.120 wants to, to see you come out of this trial and this affliction improved and refined because

01:01:45.440 of it.

01:01:45.980 And so it's, it comes down to a choice to see things in a different light, but put forth

01:01:51.560 the effort over, over a period of time and see if those windows of heaven don't start to

01:01:56.540 open in meaningful and significant ways in your life.

01:01:59.320 And that, that's my challenge to everyone listening.

01:02:01.220 And I dare you to do it.

01:02:02.960 Like it is, it is incredible.

01:02:04.780 I promise you it's there.

01:02:05.860 Like, uh, yeah, it's just, it's just incredible.

01:02:09.200 What, what God, what a higher power, whatever you want to call it will do for you as you

01:02:13.600 put forth that effort.

01:02:14.920 Well, Trevor, why don't you tell the guys where to connect with you, uh, learn a little bit

01:02:18.520 more about mountain ops and then obviously pick up a copy of the book, the conquer code,

01:02:22.740 which I have right here.

01:02:24.220 Um, just Trevor Farns, uh, my name and you, so that's my handle on social media and LinkedIn

01:02:31.400 and, you know, Facebook and Instagram.

01:02:33.920 That's where I, I put out most of the content that I'm putting out mountain ops, MTN OPS,

01:02:39.180 uh, is great.

01:02:40.640 Uh, come learn about what we're doing and the mission that we have to improve lives through

01:02:44.460 the products and services and the conquering hunger that we do.

01:02:47.800 Um, and then the book right now it's, it's just sold on Amazon.

01:02:50.900 And, uh, and so go to Amazon, search the conquer code and you'll find it there.

01:02:56.480 It's in a pre-sale right now for the next week.

01:02:59.100 And then, um, and then, but they are shipping copies of it.

01:03:02.820 Uh, also the auto, the audible version is available.

01:03:05.960 I went down to Texas a few months ago and, and, uh, and read that for, I don't know, I

01:03:11.060 think 13 or 15 hours.

01:03:12.500 One of the more difficult things that I've done sitting, reading, uh, these words, you

01:03:15.980 know, happen to restart.

01:03:17.740 Uh, and then I'm an emotional guy.

01:03:19.940 So the, the emotion just stayed in it.

01:03:21.940 I told him there's, there's no way around this.

01:03:23.920 So when, when I'm telling a story about my little daughter, Savvy or Kenzie, Hallie or

01:03:27.840 Beckham, whoever it is, like the emotions are going to run free throughout the book.

01:03:32.120 And when my wife and I are going through those struggling times, man, that, that kind of hit

01:03:35.460 me, like I was back in that place and we're imagining it.

01:03:38.180 My wife and I just listened to it together on a long drive over the weekend.

01:03:41.960 And, and both of us had the tissues and it kind of puts you back into those, into those

01:03:46.660 moments.

01:03:47.520 Um, but I didn't cut that out.

01:03:49.280 I, I, I, I want the reader to hear and understand that this, this is real and I know it's real

01:03:55.280 in your lives.

01:03:55.940 And so if I can be powerfully positioned to serve somebody that's going through something

01:03:59.400 that we went through, I hope you feel the sincerity and, and the emotion and the intentionality

01:04:04.860 around the words that I've put in, you know, down on paper and through that recording.

01:04:09.180 And yeah, man, they'll feel it.

01:04:10.380 I've known you for, like I said, a decade now and, and I know it, you know, in you and

01:04:14.500 I, I see it with what you guys are doing and this book's going to serve a lot of people.

01:04:19.340 Trevor, I appreciate you, brother, man.

01:04:20.600 It's been good to get to know you on a personal and professional level.

01:04:24.260 And I wish you all the best with this.

01:04:25.860 We're going to sync everything up.

01:04:26.720 So the guys know where it exactly to go.

01:04:28.540 Uh, but thanks for taking some time with us today, man.

01:04:30.540 All right.

01:04:30.920 Thank you.

01:04:31.320 You're a blessing in my life, man.

01:04:32.460 Appreciate you.

01:04:34.740 All right, man.

01:04:35.400 There you go.

01:04:36.180 Mr. Trevor Farns.

01:04:36.920 I don't know if you know of him yet, or if you know of the mountain ops company, but

01:04:40.040 if you don't, you do now.

01:04:41.280 And they are an incredible, incredible organization.

01:04:43.860 I've had a chance to hunt with these guys and break bread together and spend a lot of

01:04:48.260 time with this incredible company and organization.

01:04:51.740 So please check out Trevor's newest book, The Conquer Code, Unlocking Success Through Failure,

01:04:57.360 Faith and Family.

01:04:58.720 Link up with him on Instagram.

01:05:00.340 Connect with me on Instagram.

01:05:01.960 Take your screenshot right now that you're listening to this.

01:05:03.940 Tag me, tag Trevor, let people know this is a grassroots movement to reclaim and restore

01:05:08.360 masculinity.

01:05:09.140 I need you and other men in the fight.

01:05:11.040 You're here.

01:05:11.740 You're getting value.

01:05:12.600 Please.

01:05:13.440 We have a responsibility to share that value with other people.

01:05:16.000 Also check out Montana knife company's newest knife, which is called the flat tail knife

01:05:20.680 partnered with Steve Rinella at meat eater this Thursday at seven o'clock at night.

01:05:25.600 You can check that out at Montana knife company.com.

01:05:28.000 Use the code order of man when you check out and check out the divorce, not death course

01:05:32.660 at divorce, not death.com.

01:05:35.780 All right, guys, you have your marching orders.

01:05:37.400 We'll be back on tomorrow, actually, for the ask me anything with my cohost, Kip Sorenson.

01:05:43.040 Until then, go out there, take action and become a man you are meant to be.

01:05:47.200 Thank you for listening to the order of man podcast.

01:05:51.800 You're ready to take charge of your life and be more of the man you were meant to be.

01:05:55.920 We invite you to join the order at order of man.com.

01:05:59.060 You're ready to join the order, basically.

01:05:59.320 You're ready to join the order of man.

01:05:59.960 Come out.

01:06:00.280 We'll be right back.

01:06:00.540 You're ready to join the order.

01:06:02.520 We'll be right back.

01:06:03.720 All right.

01:06:04.540 What's the name you were terminarus?

01:06:05.820 You're ready to join the order of man?

01:06:07.840 I trained in the order of man.

01:06:22.380 Yeah, you're ready to join the order.

01:06:23.500 You're ready to join the order of man.

01:06:25.020 You're ready to join the order of man.

01:06:27.160 On the order of man.

Order of Man - July 23, 2024

TREVOR FARNES ｜ How to Conquer Challenges, Setbacks, and Life

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