Kip Sorensen talks about Thanksgiving and why he decided to take the week off of work to spend with his family in Southern Utah. He talks about the pros and cons of having a family run the store and what it means for the future of the business.
00:00:30.580I'm in a spare bedroom of my in-law's house in Southern Utah. We're leaving tomorrow.
00:00:36.580So I've been here for about a week. So we did an early Thanksgiving here with the family.
00:00:42.460All of my wife's family came in, all her siblings and everything from Nashville to Kentucky to Salt Lake.
00:00:50.280They all came down here for an early Thanksgiving. And then we head home tomorrow and I've enjoyed it,
00:00:56.360but I'm ready to get back to you and back to home and back to work.
00:01:00.680So how long have you been in Southern Utah? A week or?
00:01:05.560Yeah, about a week. I think we got here like Monday of last week. So about a week today.
00:01:09.280Yeah. Yeah. I asked just because my wife and I, we can't, we've, we've determined we're probably about a four day, five day max.
00:01:18.800So if we go on holiday somewhere around about four or five days, we're like, yeah, I'm done. Let's, let's get back to our routines.
00:01:26.460Yeah. Yeah. And I am too, but you know, all of our families here. I say our families, it's her, all of her family is here.
00:01:34.720The kids have all their friends here. My, my work is remote. So here I am in this, this bedroom.
00:01:40.740So it like, it isn't ideal, but I can make it work. Like I brought all my microphone and audio equipment with me.
00:01:46.520So it's manageable. It's some, and I've actually got a lot more done than I thought because I really planned what I wanted to get done.
00:01:53.500So between the eating and the cards and the visiting and all this, I have been able to get some work done, which has been good.
00:01:59.740Cause I'd go crazy if I wasn't able to, but if you guys ordered anything from the store, it's all backed up right now.
00:02:06.480So we'll get back. We do this all the time. And you know, this is one of the pros and cons of having us as a family run our merchandise store is when we all leave.
00:02:15.240But orders don't get filled. So if you ordered something in the last week, I hope you saw the banner on the store that said, Hey, we're not shipping until I think the 24th, I believe.
00:02:24.780But we're going to ship those the 24th, 25th, get caught up on everything. Your stuff is coming guys.
00:02:29.800I appreciate you being patient. And to me, it's a small price to pay for me anyways, to maybe limit or hinder the store growth over the past week to know that, you know, my son is doing it.
00:02:38.480My other children are doing it and they're learning and growing. And that's just the trade-off that we have.
00:02:43.100Well, now we'll know if your son gets kicked out of future family vacations, it's because he's, he's taken a hit for the team and he's keeping the score running.
00:02:54.380Actually, we've been so busy lately and I plan on releasing at least one new shirt a month moving forward.
00:03:00.480And we've been so busy lately that we're outgrowing our space in our house.
00:03:04.920So I've actually been looking for some sort of shop or storefront or little mini warehouse there in Franklin County in Maine and potentially moving into that and then hiring somebody else part-time to help us ship orders, which is cool.
00:03:23.660So it's just interesting to see the growth of that.
00:03:26.640That's funny. Yeah. You talked a little filled, man, get a little corner there in the, uh, in the Jocko fuel space just for, I don't know if they have, I don't know if they have any space in theirs.
00:03:37.140Because every time I turn around, they've outgrown a new space. So they're there, there's not a whole lot of space there between what they have. And they have actually, I don't know if you saw it last time you were out there, uh, in the back corner, they have it marked off.
00:03:50.680There's a, and I don't know how big the segment is, but it's all AstroTurf.
00:03:54.120Yeah. And it's for lacrosse. So Pete has the lacrosse teams practice there and stuff like that in the winter when they can't get outside. So I don't know how much space there is even in there.
00:04:08.000Cool. All right, man. Let's get to some questions.
00:04:10.140Yeah. Yeah, for sure. So we're going to field questions really from two primary sources. One, the foundry, which is, um, the system in which you use an iron council, uh, to learn more about the iron council, you can go to order of man.com slash iron council.
00:04:23.560We have a few questions there from a few weeks ago and then we'll hop right on that one.
00:04:28.340Yes, sir. Yeah. And on that one, guys, if you do go check out the iron council, I highly suggest that you check it out. It's closed right now though. So, and I've gotten a lot of messages from you guys. And so I appreciate the level of interest. We want you there. Uh, we're excited to have you join us, but you won't be able to join us until December 1st. It's closed right now. Uh, Kip and I had in fact actually spent about 15 minutes working through just some structuring and logistics before we even started recording this podcast.
00:04:53.300Cause there's some, some structural changes that we're making to the iron council that I think will be advantageous for existing brothers inside the iron council and for new members coming in. So check it out, drop your email in there. And then on December 1st, I'll shoot you an email, let you know we're open. And then you can decide to join us at that point.
00:05:10.440Excellent. All right. And then we'll field questions from the Facebook group as well to join us there. Go to facebook.com slash group slash order, man. All right. Foundry questions or iron council questions, Nicholas Myers, how to get out of the lone wolf mentality due to not wanting to disappoint your battle team or let them down. If you're not hitting your numbers or any other reasons. And, and obviously his Nicholas's questions around battle teams, but maybe just around life in general.
00:05:38.820Yeah. Let's talk about battle teams in the iron council. So what he's talking about is groups of teams that we work in within the iron council. And they're, uh, anywhere from 10 to 15 men in those teams. And so you're feeling guilty for not hitting your numbers. And you're wondering how you can get out of that guilt. What the hell?
00:05:57.420Like that would be like, look, with all due respect, that's like asking, Hey, I feel really bad that I'm 50 pounds overweight. How do I not feel bad? Lose 50 pounds.
00:06:09.320No, stay away from you. So then that way I'm not confronted with my lack of integrity.
00:06:13.980Look, man, mine's easier. It's easier for sure. Well, no, it's not actually, it's not easier. It's easier to not do anything, but you're still going to feel like shit. And that's not easy. Mentally, that's tough.
00:06:28.580All of us have been in difficult times and we felt guilty and ashamed and remorseful about our decisions and our actions. That's not easy. That's hard. So how do you get over the guilt of not reporting your numbers and not doing your work inside your battle team? Report your numbers, do the work. That's the point.
00:06:48.540Was it Nick? Yeah. Dude, that's why you joined the Iron Council. I guarantee I'd be willing to bet that one of the things that you wanted most when you joined the Iron Council was this word that everybody throws around called accountability. Well, look, brother, now you got it. You asked for it. You got it. This is accountability. So if you actually don't want accountability, then maybe the Iron Council is at the right place. And then you can go do the lone wolf thing. I'm hoping you don't do that. I'm not even encouraging you to do that.
00:07:15.920I'm encouraging you to follow through on what you said you wanted, which was accountability. And now you got 12 guys who are saying, hey, where's your numbers? Why aren't you reporting? Why aren't you participating? Why aren't you giving back to what we're giving to you? And hopefully that will encourage you to the point where you will do that instead of withdrawing. So you have a couple options. You have a couple of choices. One is, yeah, retreat. Hey, this is too uncomfortable.
00:07:45.920I don't like this. I'm not going to report my numbers. I feel guilty. And so I'm going to default back into my old patterns. You can do that. Or you could say, hey, I don't like this. I feel guilty. I feel ashamed. I'm not reporting my numbers. So therefore, I will start to do the work and I will begin to report my numbers. That's why we set it up the way we set it up.
00:08:03.420So actually, what a lot of people think is that, well, I shouldn't feel guilty or I shouldn't feel sad or I shouldn't feel this way or I shouldn't feel that way. No, actually, you should feel guilty.
00:08:12.960You should be slightly ashamed of not following through on your commitments. Yeah. Because that's going to drive you to make better decisions. So make different choices. So you don't feel guilty. Yeah. Like this morning for give an example this morning. Oh, good. I, I, I've been really trying to eat clean. Well, I went to the gas station. I got a drink and there was a breakfast burrito right there. Ooh. And it was delicious. It was a Maverick steak breakfast burrito. And I'm like,
00:08:41.540I could sit, I put that in the health, healthy category, but whatever. Yeah. Okay. And put it wherever you want. You know, it isn't. So I got myself a steak breakfast burrito and I ate it and it was so good. And about two minutes later, I'm like, man, what is wrong with you? And so I felt guilty. Right. I felt ashamed because, okay, that's the point. You should feel like that. Yeah. Yes. And then tomorrow I'm going to have another burrito. No, I'm just kidding. Tomorrow I'm going to
00:09:11.520try to remember how I felt and make a better decision. Yeah. And I think sometimes us, uh, for those on the other end, we need to remember that same principle, right? In Nicholas's case, his battle team, they may say, you know what? I don't want to, I don't want to bring this up because I don't want Nick to feel bad. Right. Or I don't want to do this because I guess what? He should feel a little bit bad.
00:09:36.640He's not honoring his word and that's okay. And, and so we, we sometimes avoid that conversation because we don't want people to feel bad. And, and really what I'm hearing, Ryan, and I think we're in agreement is like, it's okay. Like you should actually feel a little guilty when you're out of integrity. You, these are things that help drive us to improve. Like that's okay. It's, oh, you know, I feel like a slob because my house is a mess. Yeah. You probably are a slob.
00:10:04.460You should probably change that. Right. Versus, oh no, it's okay. Ryan, you're busy. We understand. It's like, no, like you kind of should feel that way. That's there's a reason.
00:10:16.720Well, and, and look, if, if you're, if you're the individual who might be helping hold somebody accountable, like in this case, you're on the battle team, or even if you notice one of your friends really slacking or your children are not making good decisions, it is tempting to say,
00:10:33.720well, I don't want them to feel bad, but look, I don't, I don't want Nick to feel bad, but I care more about Nick and his performance and his growth and his improvement and him getting better than me risking, maybe being somewhat offensive.
00:10:48.320Cause he could listen to this and be offended. And that is a risk that I'm willing to, to, to take on because I care enough about him to tell him the truth.
00:10:57.840And so many of you guys are like, well, you know, I don't want to, I don't want to hurt anybody. Well, then you don't care about him. You care more about your feelings than you do about the overall success of that person.
00:11:09.100And that comes from a, from a place that you and I both know that we're on a path. We're not perfect. You're not perfect. Right. And this is part of standing up for other individuals is by, by being honest with them and communicating what they probably need to improve.
00:11:25.440Like, you know, so if Nick's listening, which I I'm sure he is, you know, this comes from a place of like us trying to help. You're right. This is how we stand together. This is how men band together and help each other by being straight, not by going, Oh, you know what, Nick, you know, and just.
00:11:40.780Yeah. Yeah. Yeah. All right. All right. There you go. Rex Huston. Not a question. All right. Next guy. Tyson's joking. All right, Rex. We'll, we'll pretend. So not a question. He says,
00:11:54.580but if you had not shared the story about being, I, which I don't think you have. Um, so, but he talks about it here around what you told the club president around moments to speak. Um, and he thinks, you know, that, that would be a great story to share.
00:12:09.880He says, I find that most guys are like the club. This is actually funny. I find that most guys are like the closing scene of dumber and dumber that they tell the bikini bus, uh, the town is three miles away.
00:12:21.120Uh, and then they go on complaining about how they never get a break. Right. So he says, right. I call it cultivating coincidence. Some guys appear lucky because they are prepared to, uh, for the breaks that they get. Others go through life unprepared and the breaks just pass them by.
00:12:36.320I really liked that term. I wrote it down. Cultivating coincidence. Yeah. Yeah. Like it too. That's cool. Yeah. All right. So what he's referring to is for a long time, I was part of an organization called BNI business network international.
00:12:49.240In fact, I had the founder, Dr. Ivan Meisner on the podcast probably a couple of years ago. It was a really powerful discussion. Um, so BNI really briefly, it's an organization where professionals, service professionals, uh, get together on a weekly basis and we share each other's businesses.
00:13:08.380And then we pass referrals. That's the whole point of it. And, you know, you have anywhere from maybe 15 to 30 to 40 members and we're all passing referrals back and forth to each other because we know each other and we get to know each other and each other's businesses.
00:13:19.500So, uh, one thing that I, I realized fairly quickly when I joined business network international is that each and every week you either have one or two guest speakers present for about five to 10 minutes on their particular business in order to teach other people about how to, how to sell and how to market and how to get referrals for, for you.
00:13:41.400Yeah. And it was very interesting because inevitably we had people who either weren't prepared for their scheduled time or they just didn't show up.
00:13:52.000Like they were a no show or last minute they had to cancel or, or couldn't make it. And I thought, man, what a shame. These people have an amazing opportunity to present their business to other people who want to give them referrals almost like this.
00:14:05.640It's a free sales force. Yeah. It's a sales pitch, but you're also educating a sales force. Now I'm talking about my business and telling 40 people how to sell my business. What an amazing opportunity. And so I'd see these people who wouldn't show up. And I went to the presidency and I said, Hey, look, I want you to know that at any point, if anybody can't make it, doesn't want to present, you need somebody to fill in for whatever reason.
00:14:33.420You can give me exactly a 10 second notice and I will be ready to present at any given point. And so I would, and I got the lion's share of presenting opportunities. And I later found out that there was a couple of people who didn't like that, right? They complained.
00:14:51.000Well, why is he presenting all the time? Yeah.
00:14:52.900That's what it was. They complained. They're like, how come Ryan gets so many opportunities to present? And I only, I only present once every six months or whatever it is. And the answer is like, well, because he said he would.
00:15:01.800And, and I, and I always kind of got a chuckle out of the fact that people, professionals couldn't talk about their business for five to 10 minutes at the drop of a hat. Like you should always be able to do that.
00:15:15.000And, and so I got the lion's share of presentation opportunities because I asserted myself into this situation. I cultivated the coincidence as Rex would say.
00:15:25.580Yeah, this is a lesson in asserting yourself. And so many of us are passive. We're waiting for people to give us opportunities. We're waiting for permission. We're hoping somebody comes to us and knocks on our door and says, congratulations. All of your dreams are going to come true now because I'm going to bestow this upon you.
00:15:43.740No, go get it. Go take it. And to those individuals who were upset that I got the presenting time, like you can do the same thing. There's nothing to keep you from doing it. So don't be upset that I did it. Be upset that you didn't think about it. And then course correct.
00:15:59.700Yeah, for sure. I find this interesting. I almost feel like I have to disclose. So I'm totally not that like I am. In fact, I was just talking with my wife last night about this very problem. And I, and I did flag this as a problem of mine, but my default mentality has always been work hard, bust your ass opportunities, present themselves.
00:16:25.740And I seldom ever sit back and go, Hey, you know what? I really want this. And I, you know what I mean? And I strategize and actually communicate that out. I have never done that in my career ever. And, and, and I can't help but think now it's kind of worked out well for me. Like I consider myself well off. Right. And I've had great success in life, but then I can't help but think, man, you know what? I wonder how many more opportunities would have presented themselves if I was just more assertive and said, Hey,
00:16:55.580you know what? Guess what? I have this plan. This is my strategy. This is what I'm looking for and set some expectation and probably a whole lot of heartache because, because of my approach of just kind of heads down work and let people notice, you know, and come to me saying, Hey, Kip, you're doing great. Let me give you this opportunity.
00:17:13.640The problem is, is when those opportunities don't present themselves, I go around going, feeling unappreciated. Right. Cause I have these expectations of like, man, I'm busting my ass and it's not being seen. And, or these opportunities or these expectations of opportunities that I think I should be getting aren't showing up.
00:17:32.620And I make it mean that, well, I must not be valued in their eyes or they may must not see it. And then I just go upset kind of, to be a Frank, you know, having a covert contract with, you know, with individuals in my life. You know what I'm saying?
00:17:49.740Well, look, here's something I'm going to let you in on a little secret. Everyone is lazy. That includes your boss.
00:17:57.540Yeah. So, so even if they see the opportunity, they're just like, I don't have time to go talk to Kip about it, man.
00:18:04.880And then if you went to him and you said, Hey boss, I know you're looking for somebody to head up this project and it's got to be a challenge because there's a lot of moving parts. And I came up with this, uh, five-step plan. Here you go. He's going to look at it. Odds are, he's going to look at it and be like, yeah, that sounds pretty awesome. You want to do that?
00:18:29.660Just capitalize on it. That's all you have to do. And you do it with integrity and you do it with class and honor and tact, but just capitalize on it. Uh, you know, look, you said, I'm not like this. Kip, I'm not like this either.
00:18:42.520Because you know, well, you and I talk about the natural man a lot, right?
00:18:45.800Well, and this goes to what I'm saying. The natural man is like, he's, he's lazy. He's weak. He's immediate gratification. He wants the results without the effort. So I'm not that either, but I want it. So I have to cultivate that.
00:19:03.940I have to actually work towards asserting myself. And so what I used to do is I used to go around and look at the success that everybody else had. And my response was, well, why do they have that? Why do they have? Oh, well, must be nice to have all those opportunities.
00:19:23.740It was exhausting. And it actually didn't produce any results for me. So I learned through mentorship and reading and other information that I had access to that. Well, just go assert yourself. And so that's what I started to do. And lo and behold, I started to get the same opportunities that all the people that I was looking at and admired and respected were getting. And I started to run in their circles. And now people say it to me.
00:19:48.280Well, Ryan, well, Ryan, oh, it must be nice to be able to know that person must be nice to be able to make that money or have access to this. Yeah, it actually is really nice. But that doesn't mean I didn't work for it.
00:20:01.720Well, and I wonder, for some guys, there's a level of validation seeking, I think, that seeks into this as well, right? Where if I come to you, Ryan, with this idea, it's like, well, did he agree just because I asked? Or do you get what I'm saying?
00:20:20.780Oh, I get what you're saying, but the answer is it doesn't matter.
00:20:23.180Yeah, I know. I know. But I'm just saying, like, in my mind, I think some guys, they may not be as assertive because they're seeking validation and confirmation of something.
00:20:33.540That's fine. I mean, look, you can be a validated loser or you can go out there and assert yourself.
00:20:39.960And maybe somebody only gave you the job because you were the first person to ask and then you can win.
00:20:44.120And so, I'd rather win and maybe have some sort of weird belief about my damaged, fragile ego or I can sit on the couch and lose, but, you know, maintain that pride and that ego that I have. Choose.
00:23:30.020Like, you're going to have pushback, and you're going to have people who think it's a bad idea, and maybe it's not as tested as some of these other ideas of traditional schooling.
00:24:16.080Because I'm saying homeschool your children, and so people that send their kids to public school think that I'm calling them bad parents or something.
00:24:25.000That's the conclusion they might jump to.
00:24:26.780Or even school teachers, they might think that I have something against school teachers.
00:25:02.500You know, and they've got a lot of work inside the classroom, but even outside of the classroom with having to do the administrative stuff.
00:25:10.040And so, if I'm saying homeschool your children, well, that's, they might interpret that as an insult to their profession and what they're doing.
00:25:40.280When I went to basic training in 99, I was fortunate enough to do a couple of trainings with the National Guard section that I was going to be training with.
00:25:51.780And one of the guys said, hey, as you're going to basic training, just remember, your whole goal is to blend in.
00:25:55.760Like, it's such a foreign concept to me, blend in.
00:28:20.200Like, like just demolished me and he's been training for longer.
00:28:25.520So I expected it would take place, but to the level that it was, the discrepancy between his game and mine was astronomical.
00:28:34.920And, and I, you know, I said to myself, well, it's, you know, because you train, you know, I train like, yes, of course, those are the excuses.
00:28:41.120And I don't have, but I don't have an excuse.
00:28:43.480It's just that I happen to train more gi than no-gi.
00:28:47.400It is, it's very, in principle, it's the same, but it, it really changes the whole dynamic of.
00:29:08.660And, but then, but then I love the, I think there becomes more technicality and scenarios and more risks and grips and just more in play when there's the gi on, you know what I mean?
00:29:25.480There's just so much more that you have to be concerned about.
00:29:28.160So, so I like that aspect of it as well, but I like the movement of no-gi.
00:29:32.840I like the idea that it's very hard for the game to get locked in and kind of stalemate.
00:29:40.980See, that's the difference I think for me is I like, and I think this is the difference even between our styles.
00:30:05.500Because I can hold people down with lapels and sleeves and bring them in, hold them tight, keep them close to me.
00:30:11.620And you just don't have those same options.
00:30:13.880I think, correct me if I'm wrong, with gi, it's much more, with no-gi, excuse me.
00:30:18.520It's much more dynamic and flowy, I think, than gi is.
00:30:22.920Yeah, it's certainly hard, but it's interesting though, because I, sometimes, I remember when I started doing more no-gi, I thought, man, it's impossible to hold someone.