Your Standards > Your Goals | FRIDAY FIELD NOTES
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Summary
Most men get the concept that I'm going to talk about today completely backwards because most men, especially as we roll into the new year, they obsess over goals, the outcomes of their desires, the achievements they hope will make them feel successful in life. But there's a truth that every man needs to understand and that is that goals don't necessarily build men's standards, standards do. And the reason that so many men stall or they drift in life or even collapse is because their goals are loud, they're boisterous, and they're visible, but their standards are weak.
Transcript
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A man rises or falls to the level of his standards, not his ambitions, not his desires,
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not his goals and dreams and everything else. He rises or falls to the level of his standards.
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There's a couple of reasons. Number one, goals are really a lot of times just emotionally
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dependent. Too many men stop chasing their goals and they can justify it. Like I really wanted to
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do that thing, but you know, I was tired and we stopped chasing our goals because life will always
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give you an excuse. Most men get the concept that I'm going to talk with you about today
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completely backwards because most men, what they do, especially as we roll into the new year,
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they obsess over goals, the outcomes of their desires, the achievements, the shiny object target
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they hope will make them feel successful in life. But there's a truth that every man needs to
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understand. And that is that goals don't necessarily build men standards do. And the reason that so many
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men stall or they drift in life or even collapse is because their goals, they're loud, they're,
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they're boisterous, they're, they're visible, but their standards are weak. Now I've been in this
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position before where I have these big audacious things that I want to accomplish,
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but my methods and my means for accomplishing them are lackluster at best. So today we're going to
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be diving into why standards matter more than your goals and how redefining your personal standards
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will change your entire life. Because I'm not just worried about the end of 2025. I'm not worried
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about 2026. I'm worried about your life. And if I can't teach you things and show you things and give
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you insight or ideas that it's going to change your entire life, then I feel like I might be failing
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you. So I want to talk about why goals are simply their hopes, their dreams. They're good. They're
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meaningful. I'm not, I'm not discounting them necessarily, but there's something more important
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than that. And that's standards because standards define who you are. Standards define who you are
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as a man. Goals and objectives, those things live out in the future and they're, they're volatile.
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They, they may not ever come to fruition, not only because you may not do the things necessary to
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achieve them, but because there's external factors at work against you. But standards,
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those things live in your identity. That that's who you are. A goal is something you want, but a
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standard is something or yeah, something that you are, you know, for example, a man can say, I want to
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lose 20 pounds. Um, or I want to make $200,000 a year, or I want a stronger marriage. There's nothing
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wrong with those goals. Those, those are worthy things to pursue, but just wanting something has never
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made you or anybody else powerful. In fact, in a lot of ways, it's made you feel inferior because
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you acknowledge that if you want to make $200,000, but you're only making a hundred thousand dollars,
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then there's something wrong with you. And it makes you feel inferior, but standards are different.
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Standards say, for example, that instead of, I want to lose 20 pounds, it says, I'm going to train
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five days a week, no matter what, or I tell the truth even when it's uncomfortable or even when it
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costs me something. Um, I don't tolerate being disrespected in my home. Another one, I finish what I
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start. This is one I need to work on myself. Another standard might be, I lead my family with
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clarity and direction and purpose and presence. And that's what I want you guys to get out of this
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conversation is that standards are behaviors. They're, they're rules. It's a standard operating
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procedure. It's code that you hold yourself to with zero negotiation. It's not like, Oh, maybe I will.
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Maybe I won't. No, that's your standard. You will because goals, they evaporate.
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The moment that life gets challenging or difficult or hard, or there are circumstances beyond your
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control, but the standards you have harden you because life is hard. And I'll give you an example
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years ago for, I think four years ago, I had a catastrophic injury. I ruptured my pectoral
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tendon, tendon, complete rupture. It's trading jujitsu, did something stupid with, uh, a black belt,
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Brian Littlefield up in Maine and not his fault at all. Uh, he was playing great jujitsu. I was not
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and I hurt myself. And I, I remember feeling the pop when that tendon ruptured
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and I could have wallowed in my own self pity. I could have thrown myself this little pity party.
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I could have cried and complained about why all the bad shit happens to me. But instead I thought
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to myself, you know what, I'm going to keep training. I'm going to do it differently because
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my standard is I'm going to go train three to four to five days a week with jujitsu. And so
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I would show up to jujitsu and I would watch other people roll. I'd watch other people train.
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I would do lunges. I would do air squats, uh, box jumps. I would do what I could because I had to
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have a surgery to, to repair the tendon, but I would do what I could, but I continue to show up.
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And then when I finally got back into training, which was about three months post injury or post
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surgery, I should say, I had somebody comment. They said, man, you're better than you were before.
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And that was true because I was recovered. I was healed. I continued to watch. And I said,
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yeah, I'm better because I actually took the last three months and I watched you guys train and I
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know what you're going to do. And I know what that guy's going to do. And I know what that guy's going
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to do. So yeah, I should be better. If the goal was to just be the best at jujitsu and train all the
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time, that was beyond my control at that point. I could not train. I had to have myself in a sling
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24 seven. I had to learn to fall asleep on my back and prop a couple of pillows under my elbow
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because I couldn't, I couldn't move my arm in order to heal the ruptured tendon.
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But I kept training in a way that worked for me. And my standard was I'm going to keep going.
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And I came back better than I was before. And here's the key.
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A man rises or falls to the level of his standards, not his ambitions, not his desires,
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not his goals and dreams and everything else. He rises or falls to the level of his standards.
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And I want you to understand why goals fail, because this is important. We're talking about
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this right now because we're rolling into 2026, but goals fail men a lot of times.
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And I'm not saying goals aren't important. They're a good starting point. And then we have
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to reverse engineer back into our standards or what I call our tactics. But the reason that most
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goals fail for men is not because they lack the motivation. It's not because they build their
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lives on the, on the wrong foundation. That's not what it is at all. There's a couple of reasons.
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Number one, goals are really, frankly, a lot of times just emotionally dependent
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because if you're tired or you're stressed or you're discouraged or you're busy or you're anxious
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or you're distracted, too many men stop chasing their goals and they can justify it. Like I really
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wanted to do that thing, but you know, I was tired. I really wanted to pursue that relationship,
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but fill in the blank with your excuse of choice. And we rationalize and we justify our inaction
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and we stop chasing our goals because life will always give you an excuse.
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You will always give yourself an excuse. You know yourself better than anybody else,
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consciously and subconsciously. And you can talk yourself out of anything and you can actually
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justify and rationalize it. And it sounds really good to you because you know what you need to hear
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in order to get out of the commitments that you've made. Number two, goals delay action.
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So a man yourself, maybe I've done this in the past. You might keep saying, I'll start on Monday.
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I'll start next week. I'll start January 1st of 2026.
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When, when my circumstances change, then I'll do the thing I want to do.
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And guys, your, your circumstances aren't going to change until you start changing your behavior.
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So many guys are like, Oh, when I'm not so busy, when are you going to not be so busy?
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You know, how many, how many of you have been telling your wife, Hey babe, you know, I'll take
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you on that vacation. I planned next year, next year, next year, next year. Another one I often
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hear is 2026 is my year. And that guy said 2025 is my year. And that guy said 2024 is my year.
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2023, 2024, 2025. That was just a wrap, a warmup. How, how many years of warming up do you need?
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We do it even financially. We think, okay, I'll put this on a credit card because next year I'll be
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making more money. Why, why, why will you be making more money next year? What are you doing
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to actually improve your financial position relative to what it is today? Goals delay action
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next year, next month, next week, and on and on and on for the rest of your life.
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But standards, they anchor you in the present, in the current moment, because the standard says,
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I'm going to do the work today because as we talked about, it's your identity because that's who I am.
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I'm going to go to the gym today, not to lose 20 pounds, but because that's what a man of my caliber
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does. I'm going to show up for my wife and serve her and do date night and court her the same way
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I did 20 or 15 or 10 years ago when I was dating her, because that's what a man of my caliber would
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do. Now you might say, my goal is to have a thriving marriage and that's wonderful, but what are you
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doing? What is your standard to create a thriving marriage? I do the work today because that's who I am.
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Number three, goals don't survive adversity. They don't stand up to stress. They really don't.
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Because when your marriage hits some turbulence or when your business loses momentum
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or when you get injured, like I just said, you get injured or overwhelmed with life,
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your goals go out the window. If my goal was to have my brown belt by filling the blank date and
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then I get injured, good news, nothing I can do about it. I can't improve myself anymore. I can't
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work on that brown belt. And so I guess I'm just SOL.
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Well, goals don't survive adversity because we give ourselves justifications and reasons to overcome
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them or to ignore them. I should say standards. On the other hand, they show up even in the adversity,
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even in this challenge. I just gave you that example. If my standard is to go train jujitsu
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three to five days a week, that train jujitsu can mean a lot of different things,
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right? Train jujitsu could mean physically trained. It could mean study, which is what I was doing. It
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could be training my body so that I'm more capable. It could be doing hot yoga, which is a good, a good
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friend of mine is doing because he's, he's got a frozen shoulder, um, from years of neglecting it.
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But a standard stands a test of time. It doesn't, doesn't matter. Adversity doesn't change your
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standard. If your standard is I'm going to get out of bed, even if I'm tired,
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when you're tired, you're still going to get out of bed. You just, it is what it is.
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Standards were built for that adversity. They're built for that storm. They're built for that struggle
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because they say, I'm going to do this in spite of whatever I might be dealing with.
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And number four guys is goals create pressure, probably even unnecessary pressure, but standards,
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they create structure in your life. So where goals create pressure, standards create structure.
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Goals drain you. I have to do this thing. I'm obligated to do this thing. I got to pursue this
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thing, but standards, they strengthen you, right? I get to wake up and on time, I get to go to the
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gym. I get to train hard. I get to love my wife. I get to love my kids. And then you create the
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discipline around it. All right. The next thing I want to talk with you guys about is how standards
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transform you as a man. When a man upgrades his standards, everything else changes almost
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unreasonably fast. I've been trying to lose weight. I'm down about 17 pounds in the past several months.
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And I had this goal, like I told you earlier, I'm going to lose 20 pounds by the end of the year.
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That's good. It's a good starting point. That's my goal. That's my objective. But I reversed
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engineered back into standards. And I said, okay, my standard is that I don't eat junk food,
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that I don't eat processed sugar, minus my energy drinks. I still do that. But everything else,
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I don't. I did have a chocolate covered cinnamon bear the other day. But outside of that, I don't.
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Um, that I get sleep, that I don't gorge myself on unnecessary food. And I'm down, like I said,
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16, 17 pounds because of that. Not because of my goal, but because I reverse engineered into the
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behavior that I have. And so the standards that you have for yourself, they eliminate your confusion.
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Like you no longer need to ask, should I, or should I not do this or be engaged in this thing? I don't
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need to ask myself if I can treat myself with 17 chocolate covered cinnamon bears.
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My standard is the standard. And I, and I did deviate when I had that candy the other day. That's okay.
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I can do that every once in a while, but my standard is I don't do that. And so there's no
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confusion about the way that I show up. My answer is already predetermined. I just simply execute it.
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So should I have the extra food? No, I've already decided that. Should I have the candy? No,
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I already made that decision. Should I entertain that flirty conversation with my coworker or with
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the woman at church? No, I've already made up my mind that I'm going to be faithful to the woman that
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I've decided to be faithful to. Should I make that extra sales call or not? No, of course I should
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make it. I already decided that I'm going to make it. This is what I do. The answer is already
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predetermined. And I can't tell you how often, and I see this a lot when men cheat, where they'll tell
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me, Ryan, I just got wrapped up in the moment. It was a mistake. I just, I just got swept up and
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one thing led to another. That's a man who's not in control of his life because the goal is to have
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a lasting, thriving marriage. You would not be in marriage if you didn't want that of yourself,
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but you got wrapped up in the moment because your standard wasn't already set. And so you can tell
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yourself, well, you know, she came onto me and I just got wrapped up in the moment. She gave me
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attention. She helped validate me. And so I just got lost up in the moment. No, the standard is I
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don't flirt with other women. The standard is I don't find myself alone in the company of other women.
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And that leads to a good marriage among other things.
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Next guys, standards build trust in yourself, trust in yourself. And that's important. And also
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from others, because your wife will stop wondering which version of you is going to show up. The guy
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who's going to walk in the door and your kids will consistently see that you're stable, not chaotic.
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My ex-wife, as we were going through our divorce said, she had to put on this armor
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and prepare the kids when I was done with work.
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Because she didn't know which version of me she was going to get.
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Was she going to get the calm, rational, caring, level-headed Ryan? Or was she going to get the
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dramatic, pissed off, fiery, unfiltered version?
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There's no stability in that. There's no trust in that. There's no credibility in that.
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It's not any wonder why she was so unhappy in our relationship.
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Your team, whether it's your clients or your colleagues or your co-workers, your employees,
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What they want when it comes to safety and security is they want to see a man who shows
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up the same way every single day. Ironically, this is why so many women stay in abusive relationships.
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Because the fear of the unknown and uncertainty is greater than the stability of you acting like
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a fool. I'm not advocating for that by any means, but it is an interesting
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human experiment. Why do people stay in toxic situations?
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Because they're more comfortable with the toxicity
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than they are the fear of what could happen if they change their environment.
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why you as a man need to create state, safety, and stability in your life, I don't know what does.
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The next thing, guys, is standards make you anti-fragile.
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Because your goals, they can crumble when life punches you.
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Right? When you get kicked in the dick, proverbially or physically,
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And all of a sudden, our plans go to complete garbage.
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Was it Mike Tyson who said everybody has a plan until he gets punched in the face?
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Sometimes you're going to be the one punching yourself in the face.
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And sometimes somebody else is going to punch you in the face.
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But the standards that you have for yourself, those are going to absorb the punches.
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So when Mike Tyson says everybody has a plan until they get punched in the face.
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And then you live to your standard, which was your training.
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The other thing, guys, is that standards create momentum.
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Because you're not waiting to feel good before you do a thing.
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You're not waiting until circumstances are perfect.
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Imagine I'm in southern Utah, two hours northeast of Las Vegas.
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And imagine I wanted to take my family to Las Vegas and go catch a show or go Christmas shopping or whatever down there.
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But we're not going to go until all the lights are green.
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You're saying, I'm going to start a business in 2026 when I have time.
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When my cryptocurrency reaches a certain level.
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If everything is contingent upon other things, you're never going to move forward.
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But if you operate from the position of standards, you're doing it because your identity demands that from you.
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And my identity and the people who are closest in my life.
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And I've got a handful of men who are closest in my life.
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And they're probably listening to this podcast.
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Is they would say, I think they would say above anything else that Ryan is good at moving forward and taking action.
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Despite not knowing where exactly it's going to take him.
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That is so ingrained and etched into my DNA, into my soul.
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My code is you move in spite of not having all the answers.
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And the moment a man begins acting in alignment, we call this integrity, with his identity,
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a higher identity of who he is, is the moment that life begins to match that identity.
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You know, how many times have you told yourself,
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And so you don't run the marathon you wanted to.
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My dad taught me bad habits about being a good husband.
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And if you want to create new and different results in your life, you have to have a new identity.
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And this is why some men, they make more progress in 30 or 60 or 90 days.
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In 90 days of discipline than they have made maybe even the past three years because they stopped trying to hit this target.
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And instead, they started becoming a man who just does the right things.
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When I was a financial advisor, gosh, I started probably 50, probably close to 20 years ago now.
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And I had a mentor and a coach and he said to me, he said, Ryan, you have everything it takes to be successful, but you're not.
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And you will be successful the minute that you learn to light yourself on fire and let other people watch you burn.
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And I was so worried about all of these other things that I couldn't control.
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And what I realized is that he was saying, just go out and do the work and let the chips fall where they may.
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Man, if you go to the gym every day for 45 minutes, 4, 5, 6, 7 days a week, you're going to lose 20 pounds, of course.
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If you connect with your wife and you give her flowers one day and you leave a note on the mirror the next day and you stay a little longer in bed with her and wrap her up in your arms and you cuddle her the next day and on a weekend you plan a date and you take her out, you're going to build a thriving marriage.
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The last point that I want to make with you guys is how you can build standards that stick.
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This is the part where we actually put into practice what I'm talking about.
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And it's going to create standards that you actually live by.
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So step one is to identify the man that you refuse to be.
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Because before you choose who you want to become, you have to decide who you will no longer tolerate of yourself.
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Are you going to be a man who hides behind your excuses?
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Or a man who's there physically, but not engaged, not present.
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Because that guy has got you the results that you're currently experiencing.
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And you're probably not happy to varying degrees with the results that you're experiencing.
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When I was heavy into my LDS faith, and I'm no longer LDS or Mormon, but there was a prayer that was often given.
00:27:06.100
And I heard this multiple times in my life as a young man, and as a prayer was being given to me, and I appreciated it.
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Part of the prayer was, please let sin become repulsive to Ryan.
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Please let the things that he's tempted by to become disgusting and repulsive to him.
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Where the things that you're doing wrong, maybe it's flirting with other women.
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Maybe it's addiction to screens, social media, binge-watching Netflix, etc., etc., sports games.
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Not just, I don't want to do that, but that's repulsive.
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Because that's not what a man of my caliber would do.
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And when you start thinking about it like that, man, you're going to be unstoppable.
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Step number two is you have to build non-negotiables into the four quadrants of your life.
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And the four quadrants of your life are, number one, calibration.
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Number two, the connection that you have with other people.
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The relationships you have with your wife and your kids and your colleagues and coworkers and friends.
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Number three, your condition, your physical health.
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And number four, contribution, becoming a man of value.
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So as an example, if we're talking about calibration, again, spiritual, mental, and emotional health,
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your standard might be that I'm going to read 30 minutes every single day,
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or I'm going to journal, or I'm going to reflect.
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And if I pull up my battle plan, which is right here, I have non-negotiables in here, and I'll pull them up.
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If it's connection, it might be weekly date night.
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Or daily meaningful conversation with your kids or your wife.
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If it's condition, it might be 45 minutes of physical training and no zero days.
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You don't need to go 100% every day, but maybe your recovery day consists of a 45-minute walk
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But your standard is 45 minutes of physical training.
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If it's contribution, again, becoming a man of value, maybe it's serving somebody every single week.
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Maybe it's looking for opportunities to be a man of value.
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Just the other day, I was driving two hours north of where I live,
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I saw this big dirt cloud in the median as I was driving northbound,
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A guy who was traveling southbound stopped and pulled over,
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And fortunately, there was a highway patrol officer that was probably several hundred yards behind me,
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and he pulled over, and he got there before any of us three guys did.
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And the man who was in an accident, he had rolled his vehicle.
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I don't know, but I think he was probably texting or distracted.
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I watched him get out of his car, and he's holding his head, and he collapses on the ground.
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Not out of injury, but just exhaustion or stress or shock.
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I was dismissed because I didn't actually see the accident.
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I just saw the dust cloud, and I was dismissed by the officer who did a tremendous job,
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And I thought, well, that was a great opportunity for me to be a man of value.
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That opportunity was placed before me so that I could prove to myself that I am becoming a man of value.
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So it might be serving somebody weekly and looking for those opportunities.
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It might be exercising some financial stewardship over your resources, paying down debt, budgeting, etc., etc.
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Step three is to build accountability around your standards.
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Because without accountability, they are just more suggestions.
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When another man looks you in the eye and says, did you do what you said you would do?
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Your standards stop being this abstract theory and concept, and they start becoming real.
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Do you have other men in your life who are saying, hey, you said you would do that thing.
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If you don't have that, you're missing something in your life.
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And the last step, step number four, is to enforce consequences when you violate your own standards.
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Because they're meaningless without consequences.
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You know, you can draw a line in the sand, but if you don't put up barriers and consequences in that line in the sand,
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then just wipe it away because it doesn't actually mean anything.
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So if you break one of your standards, you have to pay a penance.
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Maybe it's, you know, no chocolate-covered cinnamon bears for you.
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Because you have to be training yourself that violating your own standard is not acceptable to you.
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You do not, the same way I do not, become a powerful man by pursuing big, hairy, audacious goals, like everybody says.
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But you become a powerful man by becoming the kind of man who keeps powerful standards.
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How many times have your goals changed over the past 20 years?
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Sometimes they're going to be more ambitious, less ambitious, but they're going to change.
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So this week I want you to write something down.
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Number one, write down three standards that you must elevate immediately.
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Three standards that you must elevate immediately.
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Maybe it's difficult conversations you need to have.
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Maybe it's more presence in the home or more presence at work.
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So three standards you're going to live by and elevate immediately.
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Number two, two standards that you already have to enforce harder.
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Maybe you have said, I'm going to work out every day this week.
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Maybe you said, I'm going to have certain guidelines or certain rules of conduct when it comes to how my wife and I are going to communicate.
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And number three is just one standard that you have to eliminate because it's too low.
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For example, I'm going to brush my teeth every day this week.
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Get something that's difficult and challenging.
00:35:43.820
So again, three standards you're going to elevate immediately.
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Number two is two standards that you have to enforce more stringently.
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And number three is one standard that you have to eliminate because it's just too low.
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Share them with your battle team in the Iron Council.
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Because a man without standards is, I believe, a man without direction.
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But a man with standards becomes, he becomes dangerous, frankly.
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And I promise you, as you roll into 2026, your life will raise with them as well.
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If you need some help or accountability in this department, the Iron Council is open.
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And this podcast is being released on Friday, December 12th.
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We're going to be open for the next 18, 19 days for the Iron Council until the end of the year.
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Because this is the thing that we teach is how to have standards, how to have accountability, how to move forward in a purposeful direction with clarity and strength.
00:37:09.960
So, if you want to check it out, we've got a preview call coming up.
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If you go to theironcouncil.com slash preview, you'll find out all about it.
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But in the meantime, let's think about the action steps that I gave you.
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So, again, number one, three standards that you're going to elevate today.
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Number two is two standards you're going to enforce harder in your life.
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And number three is one standard that you're just going to get rid of because it's not worth your time.
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I hope that you will realize that your standards are greater than your goals.
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And I hope you live that way because as I've changed my life this way and step more fully into the way that I will show up rather than who I want to become down the road, life has got better for me.
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And I imagine that it will continue to get better for me as I continue to live this way.
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Theironcouncil.com slash preview December 17th at 8 p.m. Eastern.
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Would love to have hundreds if not thousands of you on that call.
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So, but until then, and until our Tuesday interview, go out there, take action, and become a man you are meant to be.
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Thank you for listening to the Order of Man podcast.
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If you're ready to take charge of your life and be more of the man you were meant to be, we invite you to join the order at orderofman.com.