Order of Man - ZUBY ｜ Overcoming Our Crisis of Meaning

00:00:00.000 Am I the only one who isn't crazy? Sometimes it feels that way in the insane world we live in,

00:00:06.420 but there are millions of men who feel the same as we look around at what's going on in society,

00:00:10.940 from gender ideology to skirmishes and wars in distant countries to domestic civil unrest and

00:00:18.040 everywhere in between. Today, I'm joined by my friend and repeat guest Zuby, as he's one of

00:00:23.660 those men speaking sanity into culture today. We talk about everything from finding life's

00:00:29.600 mission and purpose to the dangers of AI, how this quote unquote crisis of meaning is a very

00:00:36.140 dangerous threat to society, the pitfalls of credentialism, why learning to promote yourself

00:00:42.220 is a virtuous endeavor and walking the line between carrying what some people think, but not

00:00:48.320 everyone. You're a man of action. You live life to the fullest, embrace your fears and boldly chart

00:00:53.720 your own path. When life knocks you down, you get back up one more time. Every time you are not

00:00:59.520 easily deterred or defeated, rugged, resilient, strong. This is your life. This is who you are.

00:01:06.640 This is who you will become. At the end of the day, and after all is said and done, you can call

00:01:11.900 yourself a man. Gentlemen, what is going on today? My name is Brian Michler. I'm your host and the

00:01:16.640 founder of the Order of Man podcast and movement. Welcome here today. I've got a great conversation with

00:01:21.880 a good friend of mine and somebody that I just enjoy speaking with because he's reasonable,

00:01:28.620 he's intelligent, he's well-spoken, and we can have a really good conversation about some of the

00:01:35.580 issues that are just kind of insane in today's world. I talked a little bit about it in the opening.

00:01:41.360 If you're new to what we're doing here, I'm talking with incredible men, successful men, getting their

00:01:46.260 insight, their knowledge, their expertise, hopefully learning from their mistakes so we don't make those same

00:01:50.620 mistakes and delivering that to you in this podcast. Before I go any further, I do want to mention

00:01:56.000 that I have a fairly new show sponsor. It's Montana Knife Company, and you guys have heard me talk

00:02:03.920 about them for the last probably month or so now, but I've been using their knives for three or four

00:02:10.040 years. I've been to their facility, not their new facility, but their old facility last year and was

00:02:15.840 able to make my own knife, forge my own knife with Josh Smith, the founder and owner of Montana

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00:02:32.420 growing, and I would love to have you have one of their knives. So please be sure to check them out

00:02:39.320 over at MontanaKnifeCompany.com. And if you end up buying a knife, please use the code ORDER OF MAN

00:02:45.260 because I want to save you some money. Again, that's ORDER OF MAN at MontanaKnifeCompany.com.

00:02:52.300 All right, guys, let me introduce you to Zuby. If you don't already know, he is a musician, he's an author,

00:02:57.920 a podcaster, public speaker, he's a fitness expert, and he's a life coach. He is also an extremely

00:03:05.400 popular culture commentator amassing nearly 2 million social media followers. And he does not

00:03:12.860 shy away from expressing himself with a very refreshing and compelling level of honesty and

00:03:19.180 clarity. And then he adds that to his resume, a newly released children's book called The Candy

00:03:25.460 Calamity, where he touches on the positive impact of mental, emotional, and physical health and fitness

00:03:29.980 for children. Zuby is a man who's making a difference in the world by sharing many of the same thoughts you

00:03:35.380 and I have been having for years in a way that lands and makes an impact. Enjoy.

00:03:42.100 Zuby, what's up, man? So great to see you again. I'm really excited to have you back on the podcast.

00:03:46.540 I'm good, Ryan. Good to see you, bro.

00:03:48.460 It's funny. I got an email from, I don't know if it's a publisher or a publicist or something.

00:03:55.740 She's like, would you be interested in having Zuby on the podcast? I'm like, we've had him on the

00:03:58.660 podcast. Of course, he's got it. All he has to do is text me. He's got an open invite. So I think

00:04:02.940 I think she was glad that, uh, that, that wasn't a hard sell to get you back over here for me.

00:04:07.480 Yeah, that happens. Um, I assume that came from brave books who are the, uh, publishers of the

00:04:14.020 children's book that I put out last year, the candy clan. So yeah, they, they, they messaged me

00:04:18.860 of like, I think they said something, Oh, have you, have you heard of the order of man podcast or

00:04:22.640 we'd be interested in her? So I was like, yeah, yeah. And of course, of course I know that I know,

00:04:25.700 right. And that's my guy.

00:04:26.860 That's awesome. Tell me about the book. Cause I think that's a genre that it seems like more

00:04:31.660 people are getting into is writing children's literature, children's books. Um, what made

00:04:36.360 you decide to do that with everything else that you have going on and kind of the messaging that

00:04:39.940 you've been putting out there over the past several years? Yeah, sure thing. Well, I have a very simple

00:04:45.300 heuristic that I run opportunities through, and this is, does this align with my bigger goal and

00:04:52.640 purpose? And whenever people ask me what that bigger goal and purpose is, I always say, you

00:04:57.280 know, I want to positively impact and inspire over 10 million people on this earth through

00:05:01.540 my words and actions before I die. So of course, for me, that all started out with music. And

00:05:06.120 then over time it branched out into my podcast, real talk with Zuby, the first two books I put

00:05:10.460 out, um, strong advice and the candy calamity, which is my children's book, um, public speaking

00:05:16.300 engagements, coaching, all the social media stuff that I do. So what actually happened with

00:05:22.260 the children's book specifically is the company brave books reached out to me and they asked

00:05:28.600 if I'd be interested in collaborating on a children's book. Now it wasn't something that

00:05:33.400 I previously really thought about, of course, about doing a lot of books, but I hadn't really

00:05:37.500 thought of doing a children's book. And then I was just like, you know what? Yeah. Yeah.

00:05:42.680 That, that aligns completely with my mission. And I'd seen some of the other books that they

00:05:48.480 put out there. They've collaborated with a few friends of mine and acquaintances and other

00:05:53.440 people who I'm a fan of and support. So I just thought, yeah, let's do this. And it's

00:05:57.800 also a cool opportunity to reach a demographic that I typically don't. So the majority of my

00:06:04.140 audience is, I mean, it's 20 and up, right? It's 18 and over, let's say, um, biggest bulk

00:06:10.960 is 25 to 45, but I don't target children with my music or my previous writings or my social

00:06:19.960 media or anything like that. So it was a cool opportunity to use my creative ability and put

00:06:28.040 my message out there in a way that is suitable for and tailored to a much younger audience.

00:06:34.660 I'm not a parent yet myself, but, um, I have 10 nieces and nephews. So they're between zero

00:06:42.160 and 17. And I've got a lot of friends who have children. I'm going to have my own children

00:06:47.980 and so on. So I was just like, you know what, this is a, this is a cool opportunity. And I

00:06:52.420 think there's a lot of nonsense out there for both children and adults in the media world

00:06:57.740 and the entertainment world and whatever that people are just constantly being hammered with

00:07:01.900 all of these strange messages ranging from, ranging from falsities to things that are

00:07:11.320 perverse to things that are just nonsensical and are not very good worldviews. And there's

00:07:18.200 a lot of those books that are aimed at children now in particular, which is particularly strange.

00:07:23.920 It's a little bit of a relatively new phenomenon. So anything that I can do to help counter counteract

00:07:30.880 that, just like I counteract a lot of negative messaging and music and in rap and in hip hop

00:07:35.300 through my own music. And I counteract a lot of the negative messaging on social media through my

00:07:39.880 own social media. I thought, cool, this is just an opportunity to put out a positive message,

00:07:44.760 not beat people over the head with anything political. The book's all about health, fitness,

00:07:48.200 taking care of your body, having personal responsibility. And I made the whole thing rhyme.

00:07:52.440 So I was able to use my rapper skills as well.

00:07:55.360 Nice. Yeah. No, I think there's a, I think there's a big movement and a push to do exactly

00:08:00.080 what you're saying. I was thinking about a daily wire had their announcement of, I think it's

00:08:03.840 called bent key, the bent key app, I think is what it is. And they have, I looked at it the other day

00:08:08.320 cause I have a subscription. So that's it. That was included in, um, you know, it looks like the

00:08:13.340 shit that they've got a bunch of different shows on there and it's not like overtly political. I think

00:08:17.280 that's the mistake. Some organizations, or even I saw this with regards to religion is that you have

00:08:22.980 these Christian organizations that put out this information that, you know, obviously is Christian

00:08:28.440 based, but they have a hard time winning the cultural war because it's so overtly political

00:08:33.060 that it's hard to keep up with these leftist ideologies that I think are dangerous for our

00:08:37.540 children. But I think that's where you, where you're saying with the book is it's not overtly

00:08:41.820 political. Um, it's just good conservative messaging that, that will help turn the cultural

00:08:47.160 tide for all of us. Yeah, absolutely. Well, I think we're living in a strange time where just

00:08:51.840 being sensible and speaking the truth and being sane is now called conservative. So it didn't

00:08:58.280 used to be the case. We were at this sort of very strange time over the past decade where

00:09:03.460 simply not having this strange ideological possession and not playing identity politics

00:09:11.360 all the time and not selling a victim mentality and talking about, Hey, actually there's only a,

00:09:16.500 you know, look, 15 years ago, if you said that there's only two genders, no one would consider

00:09:22.300 that a political statement. Right. They'd probably be wondering why are you even saying that? Why are

00:09:27.100 you even saying that? Right. It didn't matter. Left, right. Liberal, conservative, Democrat,

00:09:31.000 Republican. Yeah, obviously. Right. That's just, that's just biology. That's just the human

00:09:35.100 reality. But now something saying something like that, people interpret it in a political way.

00:09:40.780 If I even sometimes talk about health and fitness and the importance of looking after your body and

00:09:45.520 whatever, you know, you've seen these goofy articles coming out, the UK, the US and Canada

00:09:48.940 talking about how, you know, the far right is obsessed with fitness or how working out makes,

00:09:53.820 how working out makes you right wing or whatever. Or a misogynist or something. I think I saw one time.

00:09:58.360 Yeah, exactly. This is exercise. Like this is exercise in sports. Is that really the thing that

00:10:05.960 you're going to politicize now? Right. So yeah, my, my, that book, the candy calamity is not,

00:10:11.220 it's not political in the slightest. It's just a fun story of the, the group of friends who I'm not

00:10:18.420 going to give away the whole story, but you know, they, they encounter some obstacles and they

00:10:23.340 initially fail to rise to the challenge because they're just totally out of shape. They've just

00:10:27.480 been gorging themselves. They've not been exercising. They've just been being really lazy.

00:10:31.800 And then they take this as a message to go back and get themselves in shape and do some training

00:10:37.500 and so on. And then when the next challenge pops up there, they're ready to face it. So it's fun.

00:10:43.600 It's about moderation as well. It's about, you know, make sure you don't, there's one of the

00:10:48.760 characters in the book who exercises so much and that she forgets to eat. So she's just out there

00:10:54.640 just training and training and training and not eating. So it's about the moderation as well,

00:10:58.140 right? It's make sure you're not, you know, make sure you're exercising, but don't be exercising at

00:11:04.320 the expense of not eating, right? You don't want to be stuffing yourself with the food and being lazy,

00:11:09.100 but you also don't want to be like going so crazy that you're letting all these other things fall to

00:11:14.100 the wayside. And it's, it's also just a story of friendship and it's fun. It's fun. It's, I had fun

00:11:19.760 with it when I was a kid and I used to watch cartoons. And by the way, all I used to watch was cartoons

00:11:24.160 and I used to read children's books and whatever. I just enjoyed the, the adventure.

00:11:28.140 And the fun, if there was a little positive message in, in there as well, then that's,

00:11:32.540 that's great. That's a bonus. And I think, yeah, we just need to get back to the basics on a lot of

00:11:38.920 these things. So by writing the candy calamity, I feel like I was able to play a little role in that

00:11:44.420 and thousands of thousands of people out there have got the book and they've enjoyed it. I've had

00:11:49.160 positive feedback from children and from parents, which is, which is pretty cool. It's pretty cool.

00:11:53.960 When someone sort of DMs you a photo or emails you a photo of their, their child with the book,

00:11:59.520 they're just holding it off and smiling or reading through it. And you're just like, man,

00:12:02.500 that's cool. It's cool to create things and put them out there in the world and then see people

00:12:06.960 actually enjoying them and making the most of them. Well, I think there's a legacy in that as well.

00:12:12.080 That's probably the best compliment you can get rather than somebody saying, Hey, you helped me is,

00:12:15.880 Hey, you helped me help my child. I mean, that's so much more powerful.

00:12:19.440 Even with my two youngest, uh, they're 10 and seven. That's some of my favorite times with

00:12:24.960 them is we sit in my bed and we read at night before they go to bed. And, you know, I'm making

00:12:29.580 silly, silly, uh, voices and they're laughing and playing like just doing that together is such a

00:12:35.800 fun way to read to them, to teach them, to have fun, to be silly, but then also to learn some of

00:12:41.040 these valuable lessons. Yeah, absolutely, man. And the world just needs more love and more optimism

00:12:45.840 and more positivity. It seems that for the look, the world's always been a dark place in certain

00:12:51.680 ways, all through human history, there's been horrible stuff going on that human beings are

00:12:56.780 experiencing or, or even inflicting upon one another. And that's going on right now. It's,

00:13:02.880 it's always been going on the media spotlight sort of puts our attention in different places,

00:13:07.960 but somewhere in the world at all times, there's a war going on. There's a conflict,

00:13:11.940 there's groups that are clashing, there's people fighting. And when you spend too much time watching

00:13:17.480 the news, or even you spend a lot of time just scrolling through social media, you're just there

00:13:21.700 constantly, whether it's X or it's Facebook or it's YouTube or whatever, it's easy to become

00:13:28.780 extraordinarily pessimistic about the world and about the future of it and your own children's future

00:13:36.860 and your potential grandchildren's future and what's going on in your country and all the politics and

00:13:42.540 the culture war and this and that it's very easy to get very heavily sucked into it. And when you do,

00:13:49.100 it makes you constantly angry and anxious and frustrated. And it's a shame because it makes you forget all

00:13:57.100 the good makes you makes people forget all the positivity, right? You, you forget that actually most

00:14:02.300 people, I always say that most people are good or at least trying to be, I think, and I'd say a good

00:14:08.360 part, a big part of being good is trying to be good, right? If someone were to ask me what, you know,

00:14:13.520 what do you think makes a good person? I'd be like, actually, I think, I think actually the effort to be

00:14:17.180 a good person is part of what makes somebody a good person. It doesn't, doesn't mean that you're

00:14:21.820 perfect. It doesn't mean that you don't err and you don't sin. We all do. But having that constant

00:14:28.060 desire day to day to, okay, I want to be better. Let me try my best to live by my values and to do

00:14:34.300 the right thing and to be disciplined and to treat other people well and so on. So like that, because

00:14:39.380 I think the natural state of man is to not be that way is to lie, to cheat, to steal, to lust, to

00:14:45.580 be envious, to be jealous, to be greedy. And so I found for myself and many of the guys that we work

00:14:52.720 with is trying to fight what I refer to as the natural man, our natural tendencies, and try to

00:14:58.920 be good in spite of our nature can be a real challenge. But I think that's a worthwhile pursuit.

00:15:06.020 Yeah, absolutely. The base state of humanity is not inherently good. It's, it's just kind of

00:15:13.500 selfish, right? It's sometimes it's sometimes there's altruism, sometimes there's extraordinary

00:15:18.520 selfishness or cruelty, but it's, I think our default state is just like, okay, what's,

00:15:24.800 what's best for me in this moment and in the short term, right? What are the things that are

00:15:30.480 going towards the thing we're attracted to running away from the things that we dislike and whatever.

00:15:35.220 And yeah, we, we, we always have that to an extent, but I totally agree that we need to,

00:15:42.060 I mean, that's what civilization is, right? Civilization is overcoming our very base natures and base

00:15:47.960 instincts. And you don't just do everything that you feel like doing in a fleeting moment. You don't

00:15:52.880 just say every word that comes to your brain in the heat of a moment, right? Like if you, if you were

00:15:57.840 doing, doing that, you're, you're not gonna, you're not gonna do very well. More, more than I should,

00:16:02.400 for sure. Yeah. Yeah. Well, well, we all do. That's the point, right? I mean, if discipline wouldn't

00:16:07.100 need to be a thing, if it were just the default, right? Like, so, so, but, but that's what I think is the,

00:16:13.780 is the constant, is the constant battle. And I know someone like yourself, someone like myself,

00:16:18.640 a big part of our message is just about that. Hey, responsibility, accountability, doing your

00:16:23.720 best, being disciplined mentally, physically, spiritually, your relationships, your finances,

00:16:28.700 whatever it is, it's not about, Hey, like we're going to become perfect and we're no longer going

00:16:35.520 to have any challenges. And we're not, of course not. Right. That's never, that's never been the case,

00:16:40.440 but I think that constant, that constant push and that constant desire for improvement is

00:16:48.180 extraordinarily powerful. And I think that we just need it. Again, I just keep saying,

00:16:53.540 I think we're in a really unique time. We're in a truly unique time in human history in so many ways,

00:16:59.480 technologically, culturally, the level of communication and connection that we all have

00:17:05.180 with each other, some of the things happening with the economy. There's so many things that are

00:17:10.420 exciting, but also scary and concerning and disturbing and weird. And it's, it's, it's kind

00:17:17.320 of hard to predict, okay, in the year nine, in the year 2043, what's the whole landscape going to

00:17:23.640 look like? You know, what's the USA going to look like? What's the UK going to look like? What's the

00:17:26.640 world going to, it's extraordinarily difficult to predict, right? It's really, really hard. Like it

00:17:32.100 could be so, so, so much better than what we have right now, but it could also be, it could also be

00:17:39.160 quite a lot worse in many ways. And you see some of the technology that's coming down the pipeline,

00:17:44.300 whether it's, it's artificial intelligence, or it's just the expansion of social media and mobile

00:17:51.600 technology and communication. And there's going to be new opportunities, but it's also going to be

00:17:57.700 totally different. Just like if you were to go back just to 2003, which doesn't sound that long

00:18:03.120 ago, but we're living in a really different world to what we were in, in 2003, this conversation,

00:18:10.500 this media would never have. Yeah, of course not. Yeah. This, this technology didn't even exist

00:18:14.900 in 2000. I graduated in 99 and I was talking with a friend from high school the other day,

00:18:20.440 and we were talking about our old computer lab in 1999, you know, and what it looked like and,

00:18:26.660 and what computer functionality was for, for the average consumer or student compared to what it is

00:18:32.260 now with artificial intelligence. If I want to Google something like the things that we take

00:18:37.440 for granted, like, Hey, you know, how, how far is the moon from, from the planet? Cause my kids are

00:18:41.980 asking that I can Google it real quick, rather than having to pull out an old dictionary or

00:18:45.540 encyclopedia Britannica that my mom got in a set, you know, at 2 AM one, one, one time when she ordered

00:18:51.640 it. So it's a, it's pretty amazing where technology is, is taking us, but I think there is a,

00:18:58.160 a case to be made for, for treading lightly and looking at the, even the negative ramifications

00:19:04.720 for what might happen. Yeah, for sure. A lot of people are excited about AI, for example,

00:19:10.680 I have some massive concerns about AI. I'm more concerned than I'm excited. And I'm not someone

00:19:16.980 who naturally, I'm not someone who naturally worries or is an anxious person, very much the

00:19:22.200 opposite. In fact, I'm at the polar opposite end of that scale. So for me to be worried,

00:19:29.120 something has to be truly worried. Yeah. What are your concerns?

00:19:33.860 Wow. So it's, you know, I think most people's concerns are, Oh, you know, there's going to be

00:19:38.140 some supreme AI that's going to sort of render human beings completely obsolete. And that could

00:19:44.100 happen. I think this singularity. Yeah. I think in the longterm, that's a, that's a very valid

00:19:49.640 concern in the shorter term. In the midterm, I'm very concerned about just how many jobs are going

00:19:56.800 to be replaced. How many people are, you know, if you were to make, I don't know if you were to make

00:20:03.440 a billion or 2 billion people who are alive right now, unemployed, right? What does that mean? Not

00:20:11.240 just financially and economically, but what does it mean in terms of their mental wellbeing and their

00:20:16.420 sense? We already have a lack of purpose and meaning in our society, right? If all of a sudden

00:20:21.180 all these people are rendered obsolete, cause some people are like, Oh, well, you know, we could just

00:20:25.640 have a universal basic income and there'll just be abundance. Cause everyone will just have, I'm like,

00:20:29.740 dude, what are you going to do? Yeah. I'm like, what's everyone going to do with an additional

00:20:33.340 seven, eight, nine, 10 hours per day? It's not like everyone's a musician or an artist or,

00:20:39.760 you know, a painter is like, what are they going to do with all that time? Like what's gonna, if you

00:20:45.680 disconnect money from labor, to some people that sounds great. Yeah. Like free money, money for

00:20:53.340 nothing. But it's like a lot of the purpose and meaning that we have is the fact that we work to

00:20:59.800 earn our living, right? If someone, if someone was just like, okay, Ryan, you just, you just sit at

00:21:05.060 home and do nothing. And we're going to just going to, we're just going to equal however much

00:21:08.900 money you're making now. We're just going to give that to you. It's just going to come from the

00:21:11.840 government, your sense of meaning and purpose and manhood and being a useful human being is going to

00:21:20.440 be incinerated. So if you took that across like millions, billions and billions of people,

00:21:25.820 I'm not optimistic about what that does. We already have a crisis of meaning. And so to,

00:21:32.340 for the first time in human history, tell all these people, like they, they don't have to work.

00:21:38.300 I mean, it was tried during the, during 2020 to, you know, 2021, where they, you know, locked people

00:21:43.180 down and they were kind of floating money to a lot of people and whatever, like, did people get

00:21:47.420 happier? Were people more connected? Was all this amazing art being created? No, actually quite,

00:21:53.540 quite the opposite. So that's one of my concerns. And then a more immediate concern,

00:21:58.760 and I don't know why more people aren't talking about this, is just the fact that

00:22:02.340 for the first time in human history, you won't be able to know what is real and what is not.

00:22:07.020 Yes. That's the problem to me.

00:22:09.940 Dude, have you, have you seen some of the, um, there's now this thing where, so this podcast we

00:22:14.680 are doing right now, there's now AI that can scan this podcast and translate it into a different

00:22:23.160 language, still using our voices. So it'll still sound like me. It'll still sound like you,

00:22:28.440 but now we're talking in Arabic, but now we're talking in Spanish. Now we're talking in French.

00:22:33.400 And, and this is just sort of out there. And I'm like, okay, if you've got this sort of available

00:22:38.620 publicly, what do you have in the, what do you have in the art? Oh yeah. If this is the consumer level

00:22:45.160 tech, then, you know, or I don't know if you saw, uh, it was going viral the other day. There was

00:22:49.960 this, uh, video and it had looked like a place that looked like a city that had kind of been

00:22:53.920 leveled. And there was like a car burning, right? Burning. It was fake. Yeah. And it was all just

00:22:58.820 created in an, in an unreal engine. And this is what I mean. So when it comes to audio, when it comes

00:23:04.920 to photo, when it comes to video, what, like you could get a call and you think one of your kids is on

00:23:10.860 the phone and it could be an AI. You see what I mean? Like, like, what, what about like political,

00:23:17.900 like on the political level on the four, I'm just like, this is, that's very scary when you can just

00:23:23.920 replicate someone's voice to make them say something they're not saying, or you can take

00:23:27.260 their likeness. They're not doing this in Hollywood. Aren't they right there? Want to, um, sort of

00:23:31.760 capture extras and get to a point where you can just have people in the movie without them actually

00:23:37.140 being in the movie. You've just captured their likeness and their movement.

00:23:40.260 That ought to go over well with the, uh, the, uh, um, uh, why, why can't I think of the term

00:23:46.440 with the, um, Holy cow. Uh, I can't even think of the term. Like the labor, the labor unions.

00:23:53.560 Well, the unions. Thank you. Why? I don't know why I couldn't think of the word union,

00:23:56.880 but yeah, this is, they're not going to allow that to happen. We know that.

00:24:00.340 Well, well, that's why, you know, they've been on strike for months.

00:24:03.240 Right. Exactly. That's a, that's a, that's a big reason. That's a, that's one of the major

00:24:07.100 reasons is concerns about artificial intelligence and the way that's all going to be used. So

00:24:11.160 those, those are my concerns. Um, I don't know. I feel like, I think that a lot of people aren't

00:24:16.860 quite thinking through some of the repercussions of the speed of this technology moving, because

00:24:24.780 I mean, we, we haven't even had smartphones and social media in the way that we do now for up to

00:24:30.260 20 years. The first iPhone was what? 2006, I believe. So it's not, it hasn't even been 20 years

00:24:35.060 and we have absolutely not mastered that yet. We have not mastered smartphone usage and social media

00:24:43.460 usage and tempering it all and not allowing it to mess up people's mental wellbeing or, you know,

00:24:50.060 like people don't know how to deal with this. People are hopelessly addicted to their phones.

00:24:53.880 They're getting played by algorithms. They're believing stuff that's not true. They're getting

00:24:57.940 pushed into all sorts of madness and sanity. Young women are becoming depressed because

00:25:03.020 they're seeing all these filtered photos and they're comparing themselves to fake images of people. And,

00:25:10.240 you know, boys and young men have infinite access to, you know, pornography and all this madness and

00:25:17.240 craziness. And it's like, we haven't mastered that one. And now immediately, like you're bringing in

00:25:23.020 a whole new wave of stuff and then you're going to bring in robotics. And I'm just like, man,

00:25:29.140 I think we, I know we're not going to slow down. No, of course not.

00:25:35.240 But, um, we're, we're very sort of quickly hurtling into this brave new world, which

00:25:41.540 is going to come a lot faster than people think. You were just talking about 1999,

00:25:45.380 24 years ago, fast forward 24 years from now, the gap between 99 and now is going to pale in comparison

00:25:55.020 with the gap between now and say, you know, 2048 or 2050 or whatever it is. And we just,

00:26:05.040 yeah, I just think we, we don't know what that's going to look like. The impact it's going to have

00:26:08.500 overall on, on humanity. I hope that, um, I'm a natural optimist. So I hope and think that we'll

00:26:16.240 somehow work this out, but, um, I think it's better to be prepared than to be sort of caught

00:26:21.340 unaware. Yeah. I think being aware, I was looking at something, I was typing something there's, um,

00:26:27.040 Moore's law and I don't know the exact law, but it talks about how quickly technology will double.

00:26:32.860 And so we're seeing, we're seeing that, you know, you talk about 24 years will now become, uh, 12

00:26:38.820 years, which will become six years, three years, a year and a half. And so the technology doubles that

00:26:43.480 quickly and it's exponential. So we haven't seen anything yet. The one thing I'm actually concerned

00:26:48.560 about specifically with regards to AI is, you know, you have this conflict, uh, between, uh, Israel and

00:26:54.180 Palestine. How, I don't know, like, I know what I hear. I know resources that I go to that I trust,

00:27:01.240 but at the end of the day, I don't, I don't really know what's true. What's not, what's the

00:27:06.000 full story. What's propaganda. What's fake, what's fake audio. What's fake reporting. I mean,

00:27:10.820 this has been going on throughout human history, but the speed at which it happens and the impact

00:27:16.580 or the reach at which it is now is what I think becomes extremely, extremely dangerous.

00:27:23.040 Yeah, absolutely, man. That's what I mean. Right. So there's always been propaganda and there's

00:27:28.220 fake news and there's sketchy headlines and there's bad actors who were spreading stuff

00:27:32.660 that they know is not true, but imagine that. And then there's video and there's audio and

00:27:39.100 so on, but you don't even know before you could watch a video and unless it was like, obviously

00:27:44.600 fake. Yeah. Right. You'd be like, yeah, well, this is a real video. You can't just, you can't

00:27:48.940 fake this now. It's well, if you get to a stage where you can fake anything, I mean, they now

00:27:56.020 have, um, have you seen some of the AI influencers on Instagram and stuff? No. So completely fake

00:28:02.260 accounts. Yeah. So they've got, there's a, there's AI is on Instagram that have a hundred

00:28:07.920 thousand plus followers. Um, attractive, attractive, quote unquote women. Of course. Right. Of course.

00:28:16.640 Cause they're going to completely disrupt even the, you know, the only fans model and all that

00:28:20.480 kind of stuff, because like they, they, they can just make this AI that looks. And the thing is now,

00:28:28.720 I mean, yes, with, with a keen eye, you can still see and look carefully and be like, okay, that's not

00:28:33.660 an actual woman, but it's getting like really, really, really close. And when you've already got

00:28:39.820 all these like horn ed old men out there and all these guys who are sort of checked out of the dating

00:28:45.100 and the marriage market and all this, and then you just dump on them again, this sort of abundance of

00:28:50.860 infinite, like, it's not, it's not even real. And because it's not even real, it's scalable. Right.

00:28:57.320 So you could have, you could have this account that's got like a hundred thousand followers and

00:29:04.620 is able to like DM all of them personally, like at the same time and then like monetize them and this

00:29:11.840 I'm just like, guys, we're going to, people are going to just fall into an abyss here. Like if

00:29:15.520 people are not careful, um, you're going to just have, I don't know, a large segment of the human

00:29:21.900 population. That's just checked out. Like they're just completely checked out. People are already

00:29:27.180 worried about video games. People are already worried about social media or whatever. I'm like,

00:29:30.340 dude, this is going to be 10 X in about 10 times what we currently have. So if we don't learn how to

00:29:36.960 manage some of these things and to talk to young men and young women and explain some of these risks

00:29:46.180 and dangers and whatever, then yeah, people are just going to be totally ill-equipped for it and

00:29:51.380 it'll come and it'll, um, it'll blindside a lot of people and just fundamentally change a lot of,

00:29:55.800 a lot of human dynamics, not in a good way. As far as, as far as I'm concerned.

00:30:01.900 Gentlemen, let me step away from the conversation very quickly. On last week's Friday field notes,

00:30:06.420 I talked about self betrayal and how destructive it can be. One of the tools that I personally use

00:30:12.900 and have made available to you is the 30 day to battle ready program to combat our delusion

00:30:19.800 and tendency to sabotage our own growth efforts. And when you sign up for this free program,

00:30:25.900 you'll unlock access to a series of emails that will guide you through a planning process that will

00:30:32.780 ensure you get on track and stay there once and for all. It's more than simply goal setting.

00:30:38.760 It's learning an operating system for life that you'll use every day for the rest of your time

00:30:44.140 on this spinning rock. Again, this is a free course and tens of thousands of men have already joined

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00:30:55.680 order of man.com slash battle ready. Again, that's order of man.com slash battle ready.

00:31:02.020 Do that right after the podcast for now. Let's get back to it with Zuby.

00:31:06.860 I, I, I think part of the solution, at least what I see is in, in my line of work is getting men

00:31:13.400 together face to face. You know, that's something that seems to be lacking. Um, our institutional

00:31:18.200 structures are crumbling, whether it's a church or sports or, you know, uh, other civic organizations

00:31:25.440 that we used to rally behind. And it seems to me that the more technology advances, the more need

00:31:31.500 there is for personal and human interaction. I know you do meetups wherever you go. And do you think

00:31:37.140 that's a big part of the solution here is making sure that we're still meeting people face to face and

00:31:41.400 rubbing shoulders and, and discussing our challenges in person? I do. Absolutely. I think that look,

00:31:48.880 human beings are, we're, we're social creatures. We, we are very much social beings. Even if someone

00:31:53.080 considers themselves an introvert, they're still, they're still social, right? There's people like

00:31:59.520 to be around other people. We like to see one another's faces and interact even, even the, even

00:32:05.100 the people out there who are like, Oh, I don't like people. I don't like humans. I'm like, dude,

00:32:08.540 if you just sat in a room for, and I was like, you just have to sit in this room for a month

00:32:13.920 and you can't see anyone, you can't touch anyone. You can't like you, the most introverted person

00:32:20.120 would become extraordinarily miserable very quickly. Um, so yeah, I do think that is part of the

00:32:26.640 solution. And yeah, I think, I think another strange thing that sort of happened in recent

00:32:31.200 times is that people think if something cannot be measured or, or it's not easy to measure or there,

00:32:36.520 or there isn't a sort of scientific study for it, then it's not a real thing that exists,

00:32:41.460 or it's not a real phenomenon. Right. I noticed this a lot. You say something that's very obvious

00:32:46.380 and someone, someone wants to go, well, where's the study? Where's the science behind it? And so

00:32:50.120 where's your, where are you citing that from? It's like, yeah, from my brain, like from common sense,

00:32:54.580 from, you know, 42 years of being alive. I don't know, like when you study to tell me that being fat

00:32:59.460 is not healthy for you, that you need that. Right. So when it comes to the importance of human

00:33:05.300 connection and the importance of touch and the importance of shaking people's hands and smiling

00:33:10.480 at each other and laughing, having these day to day, just normal human interactions, I can't pull

00:33:15.820 up a stuff. Maybe someone has studied, like, I can't pull up a study showing like how this is

00:33:20.420 important. I'll tell you where I really noticed this is, you know, those times where in many parts

00:33:24.780 of the world, you know, everyone was just wearing masks and covering up their face and whatever.

00:33:28.460 And I was like, and some people are like, oh, well, you know, there's no downside to this.

00:33:32.340 I'm like, what do you mean? There's no downside. You don't think there's any downside to not seeing

00:33:37.060 other people's faces. And when you do, they're just projecting like fear. You're just seeing

00:33:41.800 eyeballs and you're not seeing people's mouths moving and you're not just getting that contact.

00:33:47.100 Like, I don't, I can't pull up some data and pull up a study on the impact of having a city of

00:33:52.420 5 million people and all of them are going around all the time with their faces covered and they're

00:33:57.220 never seeing human smiles. They're never seeing people smiling. Like they're not having those

00:34:01.760 normal interactions. I know that's going to have some psychological effect on people. That's going

00:34:05.620 to have a negative psychological effect on people's wellbeing, on their communication ability,

00:34:11.660 on their level of empathy, because we empathize with other human beings by looking at their,

00:34:17.080 looking at their faces. We all mirror each other to some degree. Um, and people just kind of

00:34:22.080 threw that out the window. It wasn't, it wasn't even in consideration. It was just like, okay, well,

00:34:25.920 at best it helps. And at worst, there's no negative effects. And I'm like, no, there are costs.

00:34:31.340 There are real costs to this on children, on adults, on, on everybody. Um, so that, that's kind

00:34:38.040 of like a little sort of recent example of that. But, um, but yeah, coming back to your point,

00:34:44.020 absolutely. We need to bring people together on a daily, weekly, monthly, all the time. We need

00:34:50.460 constant connection. We need community and the internet is, the internet is cool and it's great.

00:34:57.920 And, um, but even as we know, we both run podcasts and we even know there's a difference between doing

00:35:03.800 a podcast in person and doing one the way we're doing it, right? This is, this is the second best.

00:35:08.840 This is the second best we're going to get. But if we could meet in person and do it in person,

00:35:13.380 then the conversation will, would, would feel different. And it's, again, I don't know how to

00:35:17.900 measure that. I don't know how to explain it perfectly, but it's very real.

00:35:23.800 Yeah. The, the one that always, the one that kind of cracks me up is that there's,

00:35:28.080 there's studies now that show that children, uh, fell behind in learning during COVID.

00:35:34.020 It's like, and it's these people, they act surprised. They're like, Oh, no idea. I'm like,

00:35:40.160 who's we? Cause I didn't fall into that camp. Like clearly if kids aren't going to school and

00:35:44.680 interacting with their peers and able to communicate face-to-face with a teacher,

00:35:48.740 but clearly, obviously you would think that that would impact. And it's just, it's interesting

00:35:54.180 to me. And then you hear it with COVID. Oh, well now we know all this stuff about COVID and we would

00:35:59.060 have done it differently. No, there's normal people, millions who knew 10 days into what was

00:36:05.380 happening. What was going, you were one of them, what was going on and what was trying to be

00:36:10.040 accomplished. Don't act surprised. You're either dumb or devious. It's one or the other.

00:36:15.940 Yeah. It's like when they have, you know, new study finds that, uh, people who participate in

00:36:21.120 regular exercise have better mental health. Right. I could have told you that when I was six,

00:36:27.580 like, you know what I mean? Like, it's like, well, yeah, obviously. Or, uh, yeah, they,

00:36:34.060 I don't know. I think this is what I call a credentialism when, when people sort of don't

00:36:39.880 believe, they don't believe anything unless it comes from someone with a PhD and, uh, peer

00:36:45.940 reviewed study and all of this stuff. And they're, they're very credulous when that's the case and

00:36:52.960 totally incredulous when, when, when that's not. And, um, I mean, you see it in everything. You see

00:36:57.980 it in nutrition and exercise. That's why bro science is always ahead of real, real science.

00:37:02.460 Right. You can just talk to your, you can just talk to the average Jack dude in any gym around the

00:37:06.340 world and they have like a better understanding of nutrition and training and whatever that they're

00:37:11.060 saying things that, you know, 15 years from now, 20 years from now, you'll start getting the studies

00:37:15.640 out saying, Oh, yeah, exactly. This is, this is mainstream. You see that in, um, an interesting

00:37:22.680 phenomenon is in martial arts where you have your, your belt structure. And so you've got, you know,

00:37:27.740 depending on the art, you've got white, blue, uh, Brown, purple, or excuse me, purple, brown,

00:37:32.840 and then black. And there's no universal system. Let's say for jujitsu that says, okay,

00:37:38.740 a black belt knows these things has been training this long can, can perform these techniques,

00:37:44.160 but no universal system for that. So what determines who's good and who's not, if they're

00:37:50.840 both black belts, well, it's their lineage. And so you look at their lineage, who did that

00:37:54.920 guy earn his black belt from? And who did that guy earn his black belt from? And who did that

00:37:59.140 guy get his black belt from? It's the same thing with credentialism. So I see these kids going into

00:38:05.240 universities and they walk out with these, these nonsensical degrees. And they're like, look,

00:38:09.220 I have this degree. I'm smart. It's like, well, hold on. Who did you learn from? Cause that actually

00:38:14.260 matters. What did you learn and who did you learn from that degree means different things based on

00:38:18.720 the information you acquired. Yep. And what can you actually do with it? Right? Like, what can you do?

00:38:25.140 Are you a useful, productive member of society, right? Like, cool. You could have a position open

00:38:32.740 for a software programmer and you can have a guy who has a computer science degree or even a master's

00:38:39.220 from wherever, but he's not all that great at coding. And then you could have someone who learned

00:38:45.200 to code via YouTube and online courses and just mucking about and has no degree, but he's the far

00:38:52.020 superior person at the job. So yeah, these things are very real. Yeah. I don't know, man. We're

00:39:00.300 living in an interesting time. Yeah. I want to go back to what you said about your, your, your vision

00:39:06.060 or your mission is to positively inspire other people. I think you said, I don't know what the

00:39:11.600 number was right offhand, but it's, it's 10, it's 10 million. Now it used to be 1 million. It used to be

00:39:16.840 1 million. And I know that I've done and achieved that now because I have twice as many followers

00:39:21.840 as that even. So now it's 10 million, but once I hit 10 million, it'll be a hundred million. There's

00:39:26.860 no, there's no cap to it. There's no ceiling. It's just using what I can do to positively impact as

00:39:34.820 many people as I can. The thing that I like about that is that it is specific, but it's also broad

00:39:39.980 enough that it allows you to explore different veins, you know, rap music, for example, writing a

00:39:45.260 children's book, podcasting, speaking, coaching, consulting, writing a health and fitness book.

00:39:52.980 It allows you to explore different things. And like, for me, I tend to get pretty bored. If I

00:39:58.200 stick to one thing exclusively, I have to have some different things going on to entertain and engage

00:40:04.040 me. Otherwise I just, it kind of just becomes monotonous and boring. Do you feel the same way?

00:40:09.560 Absolutely. Absolutely. Um, I love everything that I can, that I do professionally, but I would get

00:40:17.580 bored if I only did any one of them. So even, even when I was just a full-time musician, I was a full-time

00:40:24.820 musician solely from 2011 to 2018. 2019 is when I wrote my first book and started my podcast and

00:40:32.400 started speaking and, you know, brought in all these other things. But even in that time period, I love

00:40:37.820 music and I enjoyed the hustle and everything, but part of my brain and capacity wasn't being used

00:40:44.960 anything close to its full extent. So I studied at Oxford university. And one thing I loved about

00:40:50.160 Oxford was, um, I was constantly being intellectually challenged. I mean, my brain was just on fire all

00:40:55.560 the time because every single person I'm talking to is extraordinarily intelligent. Um, all, all my

00:41:00.780 peers, all my friends, everyone's just smart. Everyone's really, really smart. And then when I went into

00:41:06.260 doing music full time, it really satisfied the creative side and the part of me that enjoys

00:41:10.860 performing, but my intellectual side wasn't really being, it wasn't being challenged. It wasn't being

00:41:17.800 challenged in the way that it had been previously. So by being able to have these types of conversations

00:41:23.820 and discussing discussions, both on my own platform and on other people's and to, um, also still be doing

00:41:30.360 my music and then be able to write, which is both creative and intellectual and do all these things.

00:41:35.420 I now feel like awesome. All the different parts of me are being, are being satisfied. And I've

00:41:41.740 actually managed to turn most of them into way into things that I can monetize and which assist my

00:41:48.060 career. So I've actually, I've been able to take pretty much all of my major hobbies and turn them

00:41:53.840 into, turn them into careers, right? I love traveling. Traveling is now like infused with all that. I love,

00:41:59.580 I love speaking. I love doing music. I love performing. I love writing. I love talking to people.

00:42:04.220 And I've now been able to, I now make money from all of those things, which is especially awesome

00:42:12.140 because it's cool enough being able to do something as a hobby, but to be able to then take that hobby

00:42:16.320 and be like, okay, cool. Like I can actually earn from this. Um, that's awesome. And it's,

00:42:20.980 it's a major part of why I feel so content. I was talking with a group of aspiring entrepreneurs

00:42:27.920 the other day and I find this to be a common theme that they have a difficult time linking the concept

00:42:36.260 of, of adding value and serving in a meaningful way, other people and monetizing it. It's almost

00:42:42.560 like it's a conflict. It isn't a conflict for me. I've, I've squared that a long time ago that they

00:42:47.260 can be one in the same, but it seems like a lot of people have an issue with that. Have you found that

00:42:52.280 to be true in your own personal life or have you seen other people deal with that? And how do you

00:42:57.720 help them see that you can provide a great service to humanity and make it very lucrative for yourself?

00:43:06.060 Yeah. It's not something I've ever struggled with, but it's something that I think most people do.

00:43:10.080 Um, and perhaps it's part of the reason why most people are not entrepreneurs and maybe never will be.

00:43:14.460 Hmm. A lot of people have an aversion to promoting and selling themselves or promoting and selling

00:43:21.560 anything that they're connected to. I don't know if it's because the word, the word sales or salesman

00:43:29.460 as this negative connotation to it, or in this day and age, right here, look, if you sell anything

00:43:36.040 online, someone's going to call you a grifter or someone's going to call you a scammer or it doesn't

00:43:42.060 even matter what you're doing, right? You can be the most honest person with the most clear and

00:43:46.400 transparent. Like I've had people call me a scammer. Like, like I've had people actually ask me, um,

00:43:52.700 how much I charge for something. And then I tell them like, they've come to me to inquire about a

00:43:58.400 service that I offer or a product that I offer. And I tell them the price and explain what it is.

00:44:04.000 And they're like, Oh, you're, you're a scammer or you're a grifter. I'm like,

00:44:08.060 a scammer isn't a scammer. Isn't someone who advertises a product at a certain price.

00:44:15.860 And then if you delivers, yes. And delivers and you, it's totally voluntary. It's like

00:44:24.140 going to a Lamborghini dealership and you're like, how much is that car? And they're like,

00:44:28.400 $300,000. And they're like, Oh, I'm like, Oh, you guys are running a scam. That's too expensive.

00:44:32.880 You guys, you guys are scammers. It's like, yeah, I'm like, yeah, well, I can buy a car for 30,000.

00:44:38.260 So why should I pay 300? And they're like, well, do you, do you want a Lamborghini? Or like, if you,

00:44:43.300 if you don't want, like, we're not trying to force you to buy one. Like if you, so I don't know,

00:44:47.000 I think, especially in the online world, people have some strange mentalities and people do,

00:44:52.440 uh, care too much about random strangers opinions. So the first time there, they don't want to even

00:44:59.560 promote their thing. Cause they're a fail. Someone's going to call me a grifter. Someone's going to call me a

00:45:02.620 scammer. Someone's going to, some random avatar with no followers is going to be upset with me

00:45:07.380 if I offer something. So let me not even try. And I think the reason why most people don't

00:45:12.000 achieve their dreams is simply because they care far too much about what people think.

00:45:15.120 If you do anything that is outside the norm, if you go against the grain in any way,

00:45:19.380 if you start your own business, if you do something creative, whatever,

00:45:22.160 there's going to be a lot of people who don't understand you. There's going to be a lot of people

00:45:25.340 who are jealous of you. There's going to be a lot of people who would rather pull you down than

00:45:29.700 bring themselves down, whatever. And a lot of people just don't have the personality type or

00:45:33.560 the wherewithal to deal with that. It's weird. You know, when you do something like what we do,

00:45:39.880 you have to simultaneously care about other people's opinions whilst completely not caring

00:45:47.320 about other people's opinions. Yeah. That's a good point. That's well said. Yeah. It's really

00:45:52.220 strange, right? Like everything that we do and even our source of income and our lifeblood is

00:45:57.280 our supporters and customers and people who support and watch and listen and buy the stuff

00:46:02.300 we put out and whatever. So obviously you care about those people's opinions, but at the same

00:46:08.980 time, you've got to be kind of aloof from all of the other nonsense that out that's out there,

00:46:15.240 all the other 99, 95, 90% of people who are commenting, but they're not even sort of really

00:46:23.140 your audience when they want to say this or they want to say that or whatever. You have to be very

00:46:28.020 willing to feel like, you know what? I don't care. I get one of the questions I get asked the most is,

00:46:31.920 Oh, Zuby, how do you deal with all the negativity online? How do you deal with the hate? How do you

00:46:35.420 deal with people leaving mean comments? How do you do? I'm like, I don't care. Why, why should I care

00:46:41.580 about this random dork's opinion? Right. If I'm walking, if like genuinely, and I, I have this in

00:46:48.860 real, in the real world, I heavily care about what my family thinks about me. I care about what my

00:46:54.680 friends think about me. I care about like, if you know me, then yes, your opinion matters. Right.

00:47:00.160 Like if, if I do something and I don't know, my dad or my mom or my brother or my sister's like,

00:47:04.220 Oh, you know, man, like you, you know, you, you, you, you, you didn't do this right. Or,

00:47:08.460 you know, there's something you did wrong here, whatever, or like, this is great. Like I,

00:47:11.580 both the praise and the criticism, I take that, you know, I, I, I take that very much on board and

00:47:17.740 I care about it. Um, but if I were just walking down the street and there were some, you know,

00:47:23.400 drunk drug addicts lying on the street, whatever, and they cuss at me or they call me a name or

00:47:28.360 something, like I don't care. And that's on the internet, you have the equivalent of that happening

00:47:34.280 all the time. Right. All the time, all, all the time. And I'm like, well, I don't care about this

00:47:39.980 person's opinion. Why would I let this? I don't even know if this is a human being. I don't even

00:47:43.620 know who this is, whether this could be, it's 95% of the time. Like it's, it's, there's not even a

00:47:49.660 photo. There's not even a, you know, you're right. One, one follower on Instagram or they said like,

00:47:55.760 that's my favorite. Somebody sets up an account, a private account. They don't even, of course,

00:48:01.640 they don't have the balls to say it to your face. They don't even have the balls to say it on their

00:48:04.120 own Instagram account. So they set up another one and say something. And it's like, I am in your

00:48:10.200 head. If you're taking time out of your day to set up a new Instagram account, so you can say

00:48:16.380 something that really doesn't bother me all that much. Cause I've heard it 2000 times already.

00:48:20.900 Yes. So it would be insane of you to spend two or three or four hours. There's people who allow

00:48:27.360 those types of comments to ruin their whole day, ruin their whole week. Right. I've, I've had

00:48:31.980 people, even people, I know people, people, people I know and care about who will, I don't know.

00:48:36.840 They'll, they'll screenshot something that they've received on the internet and they send it to me

00:48:40.320 like, Zuby, what do you think I should do about this? I'm like, bro, who cares? Like who cares?

00:48:45.380 Who even is this account? Like you look on the thing, it's an account with 14 followers. Like it

00:48:50.300 looks big. Like there's not even, I'm like, you're, you're, you're fretting over this so much.

00:48:54.820 You've now screenshot it and send it over to me. And you want to know like what strategy you should

00:48:58.760 use. I'm like, dude, keep going. Like just ignore it. Like completely ignore it. If you need a block,

00:49:05.100 just do a quick block and just keep on going. Like it doesn't, it doesn't matter. And if,

00:49:09.800 and if you allow those people to control your behavior and to control your mood,

00:49:13.560 you're actually letting them win. You're letting that random, who knows? It could literally be a 12

00:49:18.540 year old who's just there. Like, you know, I'm just going to sit here trolling. I'm just going to

00:49:22.720 troll all these big accounts, right? You, you know, this might not, it could be an AI. It could

00:49:26.940 be an AI bot form in China. And you're now sitting here off your game because you, you let a bot

00:49:35.340 account in China upset you so much that now you're in a bad mood and you don't want to make YouTube

00:49:41.980 videos anymore. And you don't want to do it. I'm just like, guys, like that is think about what

00:49:46.240 you're doing. Like, that's crazy. Just, just keep on going.

00:49:48.420 Right. Well, and I think that goes back to what you're saying. If you know people and you rub

00:49:52.080 shoulders with them and you're face to face with them, like the guys in our organization that I'm

00:49:56.020 the closest with are the people that I hunt with. They're the people that come to our events. They're

00:49:59.560 the people that I know. Um, I have some context about what's going on in their life. They have

00:50:03.480 some context about what's going on in my life. And those are the people that I put, put more emphasis

00:50:08.240 into those are the people I put more weight into. I, I, I value their opinion more. I care more

00:50:14.060 about them. I pour more fully into them because we have been face-to-face and connected in the

00:50:19.020 real world, not just this digital world. So many of us exclusively live in.

00:50:23.780 Yeah, yeah, absolutely, man. And that's how it should be. And see, this is, this is part of the

00:50:30.120 challenge of the technology because we're not even meant to be connected with as many people as we are.

00:50:35.820 Like we're, we're not, it's completely unnatural. This is the first time again, we're, we're,

00:50:41.120 we're living in truly unprecedented times. Okay. So if I look across my social media now, I've got

00:50:46.600 just, I've got approaching 2 million followers across the different platforms.

00:50:52.300 Prior to this time, who on earth was connected to 2 million people? Who, who, unless you were like

00:50:59.260 the president or a prime minister, the mayor or something, no one had to, yeah, this is what I

00:51:06.080 mean. No one had 2 million followers. You can now be like a normal, like a normal person who just

00:51:10.020 decides to start a podcast or make YouTube videos or create a Twitter account or be on

00:51:13.720 Instagram, be on Facebook. And you can just sort of put your personality, TikTok can just

00:51:17.580 do some dances or put out your thoughts on politics or put out your thoughts on this or

00:51:22.980 whatever. And you can amass thousands to millions of followers all around the world, all around

00:51:28.700 the globe, real people who are connected to you, who are engaging with you, who you can

00:51:33.280 communicate with, whatever. And I think that's amazing. I think that's super cool, but it's

00:51:36.540 also completely unnatural. It's not how we are wired as social beings to deal with. We're

00:51:42.660 used to dealing with like small tribes, you know, a community of a few dozen people, maybe

00:51:47.100 a couple hundred people, maybe a few thousand in a town, a village, a city, whatever, not

00:51:52.280 hundreds of thousands or millions, whatever. And you can see all of their opinions and they

00:51:56.700 can all message you with whatever, whether they like you or they dislike you, like they could

00:52:01.000 just send it to you. Like, that is completely unnatural. We've had this for under 20 years.

00:52:07.420 I don't know what it all means. Sometimes it freaks me out. Sometimes some days I'm like,

00:52:10.440 hey, this is really cool. Other days I'm like, gosh, like this is like every time I open, I

00:52:16.020 open my Twitter account and I see that 1.1 million followers. I'm just like, okay, so, so the town

00:52:23.820 I'm in right now is 180,000 people, right? 2 million. Like if, if my followers were a country,

00:52:31.420 like that would be more than the population of at least 50 countries. Like there's lots of

00:52:37.340 countries that don't even have, there's lots of countries under a million. There's lots of

00:52:39.840 countries under, under 2 million. And it's like, you, you can just post something. You can be sitting

00:52:45.960 in the bathroom, right? Isn't that crazy? And it goes out to that many people. The amount of reach

00:52:51.680 and impact. It is mind blowing, man. And, and, and you see how much people's minds are skewed by

00:52:56.620 it when, um, I'm sure you've had these conversations, right? With someone who wants some

00:53:00.160 advice for you or they're from you or they're feeling discouraged. And they'll be like, yeah,

00:53:04.480 Ryan, you know, um, I started a podcast and you know, like I'm doing this and whatever. I started

00:53:09.720 a YouTube. I'm like, bro, have you seen 2000 people, 2000 people? Do you know, do you know how many

00:53:13.960 people that is to watch a random video that you shot in your bedroom? 2,000 people watch it, but

00:53:21.900 because, because people's brains are skewed by seeing certain influencers. And so they see their

00:53:27.700 500 or 1,000 or 5,000 or even 50,000. And they're like, oh no, small fry. And I'm like, dude, that's a

00:53:38.460 lot of people. Well, Zuby, I really appreciate having on it, having you on. It's really, it's going to be

00:53:43.220 interesting to see how this all develops and to see how we as a species navigate all of this,

00:53:48.200 uh, this unknown and uncertainty, but I appreciate your, uh, your voice of reason and sanity in an

00:53:55.340 insane world. I really do. And I hope you keep leading the charge because man, the more of us

00:54:00.000 that listen to guys like yourself, we just have a bit of common sense, maybe can't back it up with

00:54:04.360 a study, but at least it's some common sense. Um, we're going to need guys like you. So Zuby,

00:54:09.240 thanks for your friendship and thanks for joining me on the podcast today. Let the guys know where

00:54:12.260 to connect with you and pick up a copy of the book as well. Yeah. Thanks Ryan. So you can check

00:54:18.060 out my children's book at candy calamity.com candy calamity.com. And you can find me on all

00:54:24.160 social media at Zuby music. That's just Z U B Y music. You can find me on everything on there.

00:54:30.980 Right on brother. We'll sync it all up. Thanks again for joining me. Appreciate it.

00:54:33.820 Nice, man. Take care. All right, you guys, there you go. My conversation with Zuby. I hope you

00:54:39.800 enjoyed it again. This is like talking with a, a, a sane friend, a reasonable friend, an intelligent

00:54:45.820 friend, somebody who you'd sit down and grab a beer with, or go to the game with, or just enjoy time

00:54:51.060 and shoot the breeze and have a conversation about nothing and everything. Uh, these are important

00:54:56.040 discussions that we're having or need to be having in society. And I would highly, highly encourage

00:55:01.240 you, uh, to make sure you're following Zuby. Uh, I'd also encourage you to pick up a copy of his

00:55:07.780 newest book, the children's book, the candy calamity. If you have kids and you want to read

00:55:12.100 some uplifting, positive information almost for once, it seems like everything is like working

00:55:18.760 against our kids at times. It seems like, uh, go check out that book again, the candy calamity.

00:55:23.400 And then the last thing, make sure you support our friends and show sponsors, Montana knife company.com

00:55:28.820 use the code order of man at checkout. Oh, and there is one more thing. And that is the battle

00:55:34.640 ready program, free battle ready program, order of man.com slash battle ready. Those are your

00:55:40.060 marching orders. Gentlemen, you got a lot to do a lot to think about. Let's keep the conversations

00:55:44.100 rolling. Let's keep implementing this information for the betterment of our lives and the lives of

00:55:49.480 the people that we have a responsibility for and care about. All right, guys, we will be back,

00:55:54.060 uh, tomorrow for our ask me anything until then go out there, take action, become the man you are

00:55:59.720 meant to be. Thank you for listening to the order of man podcast. You're ready to take charge of your

00:56:04.740 life and be more of the man you were meant to be. We invite you to join the order at order of man.com.

Order of Man - October 31, 2023

ZUBY ｜ Overcoming Our Crisis of Meaning

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