Pearl - Escaping The USSR, Building A Business And Dating @DIMITRITOUKHCHER

00:00:00.000 What up guys? Welcome to the Just Pearly Things YouTube channel. Today I have a special guest on

00:00:05.880 the sit down. His name is Dimitri. He is the founder and owner of LGFG Fashion House who

00:00:12.460 makes men's and women's luxury suits and also has a really cool program where you train men on how

00:00:19.560 to be better men. Is that a good way to say it? Well yeah because like part of our company's

00:00:23.680 Senate we're not like a retail in traditional sense. We have salespeople that visit our clients

00:00:27.680 around the world in about 27 countries. So we have full-time like on-the-ground offices like here

00:00:32.220 in London, all across Europe and Canada and Hong Kong, in Dubai. Like so we're global and our

00:00:37.420 salespeople call on the top one percent of men, primarily men. We do have some women as well

00:00:42.120 and we go to their homes and offices and we sell them their most luxurious custom suits and related

00:00:48.240 apparel. And you have worked with the likes of Jordan Peterson. Yes. You mentioned some really

00:00:55.220 big celebrities that you, are you allowed to say? Yeah sure. So the ones I can say obviously. So like

00:01:00.260 I was on set for the Skyscraper movie which was a big movie that The Rock was in. So we did 12 suits,

00:01:04.900 12 bespoke suits for that movie. That was a really fun project. The 12 Suits for Life which is the

00:01:09.160 collection we made for Jordan. I didn't go out and like promote and say look we made this. But when

00:01:12.980 JP went on the Rogan podcast started talking about it because people are asking about that heaven and

00:01:16.340 hell suit which was just so much fun to create and like just what a great guy. Yeah right now I'm

00:01:21.840 you know delivering a big collection for your friend Zuby for Kevin Sorbo. I've been working

00:01:26.240 with him for a long time. That's Hercules for those you guys don't know. Eddie Hall's got a huge

00:01:30.440 collection coming. Right now my president is flying to LA to deliver a seat to Russell Peters. The

00:01:34.760 comedian Michael Franzese is getting some stuff from us. That's the Colombo family guy. He's amazing.

00:01:40.740 Frank Mir. Really really excited. This is not even public yet. Alice Cooper is a big one for us. We're

00:01:45.400 just doing some very big rock stars right now. So it's pretty cool. And it's really cool because

00:01:49.820 this is a multi-million dollar brand that you created from nothing and you came from you said

00:01:56.000 the Soviet Union. Yeah yeah yeah. Okay can you tell me a little bit about your background? So so I was

00:02:00.860 born in Kiev in the USSR. So it's actually really funny that happened like the way that the mind

00:02:04.880 shift has happened in like society is everybody always called me like a Russian guy even though

00:02:09.100 I was from Ukraine. Okay. And now and now it's like see I told you. Why don't you have an accent?

00:02:13.980 Why? Because I was nine years old when I moved. Really? Yeah I was nine. And you still had no I'm

00:02:18.180 surprised you don't have a little bit. Russian's my first language. Really? Yeah Russian's my first

00:02:21.440 language. Your English is perfect. Well because it's it's now my it's my native language now because

00:02:25.960 that's what I grew up like I finished high school university everything you know. Yeah. I grew up in

00:02:29.760 Vancouver and then so I so I lived in the Soviet Union until 92 and then Soviet Union collapsed and

00:02:35.020 we got on an airplane with a suitcase and there was a rule when you left the Soviet Union. So they said

00:02:38.620 look. And you were nine. I was nine. Did you have siblings? No just me. Just you. Me, mom, and dad. Okay. And the

00:02:44.100 rule was you're allowed one suitcase per family. Okay. And 50 US dollars to leave. Wow. Because

00:02:49.740 they made it really like they were nine years old. Correct. Were you like was it scary for you? Did

00:02:54.740 you did you know what was going on? No idea. So my parents didn't tell me we were leaving the country

00:02:58.820 forever until the day we left. Because what yeah because there was a big risk of being robbed. So

00:03:03.580 what would happen is like if you're telling people I'm going to North America and it's like cool

00:03:06.520 and then they would just like come and rob you. Because you know it's like the Soviet Union it's what 90s

00:03:10.620 were wild at that time. It was just mafia and corruption and like inflation. It was just like

00:03:14.780 a crazy place to be. Right. Wow. So my dad I remember he's like hey we're going to stay at

00:03:20.480 grandma's house. I'm like it's Wednesday. Okay. And then we got there. It was like Wednesday night.

00:03:24.360 He's like hey tomorrow we leave for Moscow. I'm like where are we going? He's like we're moving to

00:03:27.500 Canada. And I was like I was just like what's happening? Oh Canada to me is like an imaginary place.

00:03:31.660 Because back then you didn't have the like internet. You didn't have you know hundreds of channels on TV.

00:03:36.800 We had three TV channels. They're all Soviet propaganda government channels. Right.

00:03:40.780 So I don't know anything about the outside world. Like the world that I live in and you know the Soviet

00:03:45.360 Union 92 versus like let's say Canada. There was about a 30 year gap in development. So everything

00:03:50.540 that this like the Canadians and Americans had in 92. Right. That was like the Soviet Union was what

00:03:56.200 North America had in the 60s. Like the technology. Like we had the road you know the dialy phone with

00:04:01.180 the big ringy thing. We had to call the operator sometimes to connect us. Like nobody in the 90s did

00:04:05.260 that. So it was just like a very strange experience obviously because it's at the time it was like a

00:04:12.400 different planet. And was it traumatizing to you? Like I mean I'd imagine you had a whole group of

00:04:17.420 friends that you just left. Yeah. What was traumatizing I would say is like realizing when

00:04:21.760 we arrived in North America how poor we were. That was actually quite traumatizing because.

00:04:25.440 So you didn't know. Well in the Soviet Union everybody's just poor. Like it's just normal for

00:04:29.480 your grandma you know to wake up at five in the morning to go on the bread line because she has

00:04:33.340 to you can't get bread if you're there at eight in the morning. There'll be no more bread. So you know

00:04:36.840 the grandmothers the retirees would get up super super early go to the store and then wait in line

00:04:40.440 for two hours to get a loaf of bread because they would sell out because there was always a food

00:04:43.600 shortage. It was always the case in the Soviet Union. But you had no idea. No. So I remember like you

00:04:48.460 know I'm on the airplane and I remember that very very clearly because we're flying from Moscow to

00:04:52.320 Montreal then we change planes and on the airplane they give me like this little etch-a-sketch toy. I've never seen

00:04:56.980 that before. I'm like this is a crazy technology like you can draw on it and then like pull it and

00:05:00.860 the thing disappears and draw again. I saw my first can of Pepsi. I've never seen a can of soda before

00:05:06.680 in 92. Like I never I just it didn't exist in the Soviet Union. And then the other thing I remember

00:05:10.920 when we landed in Vancouver I needed to go pee and there was a urinal pucks in the urinals.

00:05:15.100 I had never I'm like what I had never seen the urinal puck. Like I just remember thinking like

00:05:18.180 what is happening? What is this stuff? So would you say it's curious this kind of sounds like a dumb

00:05:26.340 question it might be. But were people happier in the Soviet Union versus Canada? Because it's

00:05:32.500 interesting because like I asked this question to someone like an uber driver the other day that

00:05:37.560 was from like a third world country and he he said that people were happier there. I would say but I'd

00:05:42.560 imagine it was so corrupt maybe not. I would say it was a really so this is something I was actually

00:05:46.200 thinking about this morning because I woke up literally thinking that question so I started

00:05:49.600 researching it this morning. I just needed to know for myself because I was thinking back to that

00:05:53.600 right? Like I will introspect and I'll say this people in North America are happier.

00:06:02.420 Now let me rephrase that people back there were happier people back there were happier but they

00:06:07.400 were less unhappy than the people in North America. So the reason what I'm trying to say is it's a very

00:06:13.220 difficult thing to kind of comprehend is like people in North America have a delusional degree of

00:06:17.420 unhappiness. Like the unhappiness you know because you have like a pretty comfortable life and then

00:06:24.280 you're creating problems that don't exist. You know what I mean? So so yeah people in North America are

00:06:29.700 probably both happier and unhappier at the same time. Like there's just like this degree of

00:06:34.040 unhappiness within what should be perceived as happiness. Would I say people in the Soviet Union were

00:06:37.920 happier? You have to ask my parents. It would probably go back into the 90s were pretty nuts.

00:06:43.420 What do you think they would say? My dad 100% would say they were happier back there. Really? 100%.

00:06:49.980 Wow that's crazy. Yeah. So what happened when you got to Canada? Well I remember like we went to a

00:06:56.200 supermarket and it was full of food. I just I hadn't seen cereal before so I was like whoa cereal and

00:07:01.220 cartoons. Like we got like a cartoon every week you know delivered on Soviet propaganda TV and it was

00:07:05.760 like some same cartoon my parents grew up on. Because in the Soviet Union you know when you kill capitalism

00:07:10.580 when you kill innovation nothing's new. So everything's just recycled over and over. So

00:07:14.720 it's like we're literally watching the same cartoon our parents watched. Oh so so it was like a whole

00:07:20.220 new world to you. Planet. Yeah. Yeah. And so then what was school like? It was tough. Like I said I

00:07:27.000 realized very quickly that we were poor. That was a difficult thing because again back in the Soviet

00:07:31.060 USSR everyone everyone's just so so it's kind of yeah just like you felt different from everyone else

00:07:36.320 because. Well I got made fun of because I dressed different right. Like I just I had patches in my

00:07:40.280 pants. Like my great-grandmother who lived into like the early 2000s would like repair if I like

00:07:46.020 had a hole in my classy you know Soviet sweatpants which is a slobs it's what we were. You know I had

00:07:51.120 the track suits in the sweatpants and mine had patches on the knees because my great-grandma would

00:07:55.940 stitch them up. Like everybody in the Soviet Union learned different skills because nothing would get

00:08:00.280 done that you needed done. Like if you wanted something fixed you just had to do it. Is it hard when you

00:08:05.140 come on shows like mine and these girls talk about their trauma and you're like you know what I mean

00:08:11.140 it's just you actually came from the Soviet Union and they're talking about how hard it was for them

00:08:15.560 you know. I mean look I think I'm privileged in the sense that my parents like raised me in one home

00:08:21.300 and they stayed together and obviously there's disadvantages some of those girls had because

00:08:25.020 like they're raised by a single mom and that has like profoundly negative consequences on them like

00:08:29.780 through their adolescence as we see now like actualized through statistics and data.

00:08:33.080 But I mean are their problems pretty stupid? Yeah they're pretty stupid but you can't tell them

00:08:37.920 that. Yeah so we went to Canada and then where'd you go to school? So I went to high school and

00:08:44.240 elementary school in Vancouver and then UBC University of British Columbia in Vancouver

00:08:46.800 Free University. Okay and what was that like? UBC was a really interesting experience so again this

00:08:51.880 is kind of getting into what Canada looked like and maybe still looks like. My dad tells the story I

00:08:57.080 don't remember it as well but he said he took me to the career like not career day he took me to like

00:09:00.640 initiation at UBC like to check out the campus and stuff and you know we're driving my dad's 89

00:09:05.480 Camry and we pull into the parking lot and Vancouver was an interesting town in the early 2000s because

00:09:09.780 in 2000 Hong Kong seceded from the British Empire and it went back into Chinese rule and so all the

00:09:15.140 wealthy people in Hong Kong it's one of the wealthiest cities in the world they moved their

00:09:18.560 families to Vancouver because there was more sort of certainty in a democratic country. So you know I'm

00:09:24.020 like a whitish looking guy obviously and like at that time the university is probably 90 percent

00:09:30.220 Asian. I mean that's just that's just the demographic of Vancouver like Vancouver is just

00:09:33.880 that way. I did not know that. Yeah Vancouver is like profound I don't know the total area but I

00:09:39.140 know that like at the university there's many times on group projects where like I have the best

00:09:42.780 English and I'm the one that wasn't born in the country that's pretty normal in Vancouver it's a

00:09:46.160 normal Vancouver experience. I had no idea. Yeah so like I grew up on like Chinese food I had a

00:09:50.540 Chinese girlfriend like that's just my friends were Chinese it's just like that's fine like that's

00:09:53.740 just what it was. Okay. But they had so much money and so you know you get into UBC and it's a very

00:09:58.460 wealthy school very wealthy area for you know this demographic and the parking lot's got like

00:10:02.800 Lamborghini like straight up Lamborghinis and like Bentleys in it. And my dad tells me this story and

00:10:08.520 I don't remember it but he told me that he's like when we went to the initiation day when we're in the

00:10:12.260 parking lot you my dad said you looked at me and you said I'm gonna drive a car like that one day but

00:10:15.900 I'm gonna buy it for myself it won't be you. Wow. Because obviously the kids there were getting this stuff and

00:10:20.420 and by the way that's a very typical Vancouver experience you'll see a lot of 19 20 year old

00:10:23.740 kids driving Lambos it's just how it is. So tell me you mentioned you had a sales job. Yeah. In

00:10:29.960 in college. Yeah. Was that your first job? Yeah. I worked at a gas station for three weeks and got

00:10:35.360 fired because I had all sorts of ideas I think and whenever you're a creative type of person I didn't

00:10:39.320 know what that meant. It happened to me. Right. Sort of. They hated me in corporate because I was always

00:10:43.860 trying to put bring in like new technology and stuff. Yeah. That was me. Yeah okay. Well I learned this

00:10:48.940 later like because people started referring to me as being creative. I didn't think I was creative.

00:10:52.700 I don't know what that meant. Right. And so and so I got into the you know the the whatever

00:10:58.700 university and then I was working a gas station for three weeks. I get fired because I just I'm

00:11:03.560 annoying my manager. Okay fine. Then I'm rollerblading to class. Somebody approaches me

00:11:07.780 like hey you look like you're working you know you're you're all right into class. You know you're

00:11:11.340 really care about your fitness and motivation. What I didn't say is like no I can't afford the 75 cents a day

00:11:16.160 parking and I'm parking on the highway taking a bus from because we had a free bus pass and I lived

00:11:20.760 about an hour and a half from campus. So I would drive uh to like where I can park on the highway

00:11:25.820 get on the bus and then take the bus and then get off the bus and rollerblade to the campus because

00:11:30.440 the bus didn't go like totally to campus. So it's like that's my year of school. So you're rollerblading

00:11:33.920 by the highway? Oh yeah yeah. But I'm like I'm saving 75 cents. Yeah. I'm like I either look more I don't

00:11:39.560 know what I look like but I was just poor. I wasn't motivated. You're just like nuts. I rollerbladed

00:11:43.500 in college too. That's funny. Not just for fun. No I just I was and I just imagine. I'm just imagining

00:11:49.440 like this really busy highway. Yeah. Yeah I was just you know with my tag and like I just I needed

00:11:55.500 to get a school. You know I wasn't thinking about like whatever. I mean obviously I probably looked

00:11:59.600 like a total loser because that's what it was but somebody's like hey you know. I don't think you

00:12:03.620 looked like a loser. Oh no no no no. I look. No no it's like okay. There's something that people

00:12:09.920 respect about people that are just like crazy. A small percentage of people respect it. Okay it's

00:12:15.600 like when I um I was telling the story yesterday on the show how I was going door to door in

00:12:19.580 neighborhoods like asking for a job and it was just more of a social experiment but people respect it

00:12:24.980 to be wealthy people. Wealthy people. Yeah. Like people that just don't care if they look stupid

00:12:30.340 they're trying to get it done. Listen I buy from any salesperson that knocks on my door and they're

00:12:34.080 good. I'll buy I don't care what they're selling I'll buy it because I respect the hustle and if they

00:12:37.960 look like they hate their job I won't buy. You know my family does that but with kids.

00:12:42.240 Lemonade stands I'll always stop for a lemonade stand. I'm like get that money. Sure. And I always

00:12:47.440 pay like I always give them like 20 bucks even though it's 50 cents. I had a funny story on Sunday

00:12:52.100 a door-to-door salesperson came to our house in Estonia and my wife bought whatever this person

00:12:56.120 was selling and the person asked it's like can you tell me about you know she's trying to get like

00:12:59.280 approach on other families to like to like you know have a little bit of a preparation before she

00:13:04.680 knocks on their door. She's like and who lives in this unit or that unit? I'm always like what do you

00:13:07.940 mean? She's like you know this quartile this my wife's like this is one house. Like the salesperson

00:13:12.120 thought that our house was a quad which I'm like and I'm like baby we made it you know that's a

00:13:15.740 that's like a really nice compliment but she was like wait this is one house like yeah it's one house

00:13:19.700 this guy's been to my house. So um yeah so so somebody identified me as being ambitious uh which

00:13:27.960 okay I guess I was more like just whatever but yeah I got recruited to selling encyclopedias

00:13:33.280 door-to-door. Yeah wow. And so yeah that was crazy. That was a tough sell. That was it was crazy and I

00:13:38.280 remember um you know knocking on doors that we went to Ontario Ottawa and Toronto because what happened

00:13:43.780 was we relocated for the entire summer like we literally got in a caravan last day of finals and

00:13:48.180 we drove like 4,000 miles away from home and we were just because that way we can't quit. It was like

00:13:53.500 true vagabond from a van you know you live in a basement with like six other dudes you're working six

00:14:00.200 days a week 14-15 hours a day just knocking on doors. That was the thing right I'm like well I got

00:14:04.380 nothing better to go back to so why not um and you know it's like it's like super hot I don't know

00:14:09.100 about Fahrenheit it's like 35 degrees Celsius 80-60% humidity you get nosebleeds just from the humidity

00:14:14.200 outside because there's smog and you're sometimes it rains and you're knocking on doors like hi I want

00:14:18.960 to sell you some some encyclopedias um but thankfully you know um the lessons that that we

00:14:25.580 gain from that like perseverance positive affirmation just making the best out of a

00:14:29.840 shitty situation and actually now that I think back even just voluntarily putting yourself through

00:14:33.960 hardship because that's a safe environment to fail and it's not like a war that if you fail you blow

00:14:38.060 up it's like if you fail you get rejected you might cry a little bit but you're gonna have to pick

00:14:42.700 yourself back up and keep going and I love that right especially for a man again I can speak to my

00:14:46.560 own experience like that rite of passage experience that and we don't have in North America because

00:14:50.840 there's no you know and there's no um there's no army conscription you just as a guy there's no rite

00:14:56.520 of passage I believe in the rite of passage because I went through that in that and thankfully I

00:15:01.240 discovered that um I'm okay at sales and I have a certain passion for influencing people um and I like

00:15:08.520 the thing that you know that summer I came back I had an eight thousand dollar check it was not huge

00:15:12.860 it was eight thousand dollars but I was able to pay off my tuition because it was six thousand only tuition

00:15:17.120 at the time you know so kind of dating myself here the next summer I went back I took home a

00:15:21.500 forty nine thousand dollar check I saw an encyclopedias yeah so I bought it so I bought my

00:15:26.300 how much did the encyclopedias go for about 600 bucks it wasn't that expensive but you just you know

00:15:31.220 you you learn yeah and then so so like I was like 8k I was like 50 49 like 50 then like 50 then I

00:15:38.240 jumped like 130k in one summer Jesus so at 23 this is how my life changed I was rollerblading to class

00:15:43.680 at 20 at 23 I was 23 I was a full-time university student I was paying my own tuition tuition and I

00:15:49.980 was a homeowner wow yeah so that was a really quick turnaround right and so you went from literally

00:15:55.220 rollerblading to class yes some guy I'm assuming he met you as a lady as a lady some lady saw you

00:16:01.520 um thought you were ambitious yeah recruited you was it her company no so it was it's a huge company

00:16:06.880 out of Nashville Tennessee and they're like a big direct selling company okay and so this company's

00:16:10.840 been around for like 160 170 years like they've been around forever because it was started by a

00:16:15.080 pastor selling bibles door-to-door like that was the kind of origin story um yeah and you know what's

00:16:19.720 crazy is obviously my friends all thought I was signing up for like to be human trafficked somewhere

00:16:23.760 right because they're like what and my mom thought I was not she's like wait you're gonna go

00:16:27.860 4,000 miles away from home and knock on door selling books and and this is 2003 2004 my first summer

00:16:34.020 2003 it's like we have internet and I'm like but mom I think this will be good for me you know I like

00:16:40.460 I was just feeling this drive so this is after college no this is in college oh this was the

00:16:44.800 summer this was the summer yeah oh three so every summer we would go for three months and you know

00:16:48.820 sell and then of course you know by my fourth I did five years at university because I had two degrees

00:16:53.480 by my fourth and fifth year I would usually miss the first couple weeks of school because I had sold

00:16:57.540 so much that I have to stay and like deliver everything so when did you start your company

00:17:01.700 2010 okay so was that I'm just trying to figure out the timeline yeah so oh three so oh one I go to

00:17:08.960 university okay oh three is my first summer okay and then I sell in oh three oh four oh five oh six

00:17:14.600 and then I do my graduating year I sell in oh seven and then I do one more year because in oh seven

00:17:20.740 I sold that summer I made like 130,000 dollars uh that summer so I'd saved up like quite a lot of money

00:17:26.500 for a university student coming out of school and then I travel for a year and then in 2008 I go I

00:17:31.620 sell books again and then uh I travel again for a year and a half and then I come back and start a

00:17:37.220 company so I got a lot of traveling done like before I kind of took on this this you know undertaking

00:17:42.400 and what inspired you to start your company um what like what was the was there an aha moment

00:17:49.240 like what okay one thing I didn't mention is in 2008 I left the book thing before I went to travel

00:17:55.700 I took a corporate consulting job in Texas I live in Dallas and uh that lasted three months

00:18:01.500 I got let go because same thing I was just super ambitious and like like just having all these ideas

00:18:07.860 I I relate to that so much yeah they hated me in corporate they hated me well the corporate people

00:18:14.660 are not like you know anybody with an MBA just hates me because I I don't think like them at all

00:18:18.640 like I'm not linear I want to explore I want to take risks you know I read a statistic today that

00:18:23.460 an average millionaire files bankruptcy 3.5 times in their life that's insane really yeah that's

00:18:30.300 insane I I was shocked when I read that but I looked at the data like oh my god there's tasks

00:18:34.040 to back that up which means that millionaires are people that will take risks and fail and try again

00:18:38.980 until they succeed so that's a resiliency argument actually it's not a failure argument it's a resiliency

00:18:43.460 argument right and so um corporate people they're not into failure like they just want the safest

00:18:49.580 thing for everything and I'm going in there let's try this let's try that and they're like

00:18:52.760 you're insane and so three months in I'm like I can't do this so I left and I and I was just

00:18:58.760 thinking like I I probably should start a business because um I don't think I'm employable like I just

00:19:03.320 realized I don't think I'm employable oh my gosh I had that same thought like literally when I was in

00:19:08.620 corporate because I would always go to my management and just ask them like can we use this software

00:19:13.340 like why are we doing it this way this doesn't make any sense and like I'm 24 22 I don't know 22

00:19:19.160 to 24 I think I was so like what is this chick talking about she doesn't know anything yeah plus

00:19:24.340 I hate stupid rules thank you rules that are there for no reason stupid rules yeah yeah yeah stupid

00:19:29.520 rules it's okay so they let you go why why suits so I made a list of things uh again I wanted to be

00:19:36.240 strategic uh there was a an incident in my life that uh I refer a lot to new people we hire in our

00:19:40.580 company which is I had a mentor I talked about on the show yesterday he had sold this company for

00:19:44.120 about 50 million dollars at 39 years old and then he started at a non-profit he put me on the board

00:19:48.140 of that non-profit just so I can learn he said I just want you to learn it was a wonderful thing he

00:19:52.400 did so I'm it was a Sunday I'm in his office on a Sunday and we're raising money to build a new

00:19:58.040 facility at UBC to build a new building at UBC that was the fundraiser he undertook for his

00:20:01.760 organization non-profit and uh this guy walks in this little chubby uh white curly hair with a hat

00:20:09.280 guy looks about 60 walks in he's you know shakes hands and gives him an envelope well see and walks

00:20:14.620 away and so this mentor of mine um a y'all he opens the envelope and there's a half a check for

00:20:21.960 half a million dollars from him to you from no not from him to you from this from to me to from this

00:20:27.060 old man to a y'all that was a donation he gave half a million dollars to help fund this building

00:20:32.480 that I always building wow half a million dollars okay so I'm I don't know I mean I had money at the

00:20:38.140 time but not like half a million dollars to donate money you know because I'm like 24 and I'm looking

00:20:43.780 at like uh what I've never seen a half a million dollar check before it's an incredible experience

00:20:49.060 actually to be in that energy you know and I go that guy just gave you half a million dollars he's

00:20:53.320 like yeah he donates half a million dollars to us every year I go you see the biggest donor he's like

00:20:58.680 no there are people who do a million dollars a year for us keep in mind we're building a you know

00:21:02.840 transparently like uh growing up jewish in the soviet union rebel this this was building a a campus uh

00:21:09.320 you know building for the uh halal foundation so like the jewish student community which I'm sure

00:21:13.420 is going to get a lot of hate online because all these conspiracies no there's no conspiracy I grew up

00:21:16.940 poor shit um but that community does have a ton of money like it's a very you know wealthy community

00:21:22.460 and these are and these are very successful people but this is the most unassuming little old man

00:21:27.040 that walked in gave a check for half a million dollars you know and I go hey all like what do

00:21:33.400 you have to do with your life to be able to give away a half a million dollars for just something

00:21:38.360 you believe in and he all like thought about he goes you know all of these guys do something

00:21:44.460 different like Neil was the guy's name that gave the money happens to be in construction his friend

00:21:48.000 Jonathan's an accountant he gives like a million dollars he went through all these names he's like

00:21:52.500 they all do different one guy's an orthopedic surgeon everybody does something different he goes

00:21:56.880 but there's one thing they all have in common and this is profound to hear this at 24 he goes

00:22:00.760 the one thing they all have in common is they've all ever only done one thing

00:22:05.480 what does that mean he goes they've all been married to the same woman since I've known them

00:22:10.680 for the last 30 plus years and they've all only had one job

00:22:13.500 mind blown you know that was that was prophetic because like you know you go now to 2023 and people

00:22:22.880 jump from relationship to relationship jump from job to job it's too hard and doesn't work doesn't

00:22:27.380 like this they don't people don't understand or value commitment and value resiliency people value

00:22:33.600 oh I'll get a 200 raise if I switch jobs it's like okay well good luck living life with that

00:22:38.360 logical fallacy as much as you might believe it to be true but here's a guy that sold this company

00:22:43.240 for like 50 million dollars getting a half a million dollar donation right in front of me telling me do

00:22:47.940 one thing so my thing was like if I start a business I want to only do one thing so I have

00:22:54.620 to figure out what that thing is does that make sense so um I'm talking to my best friend my best

00:22:59.920 friend skipped two grades of high school between his parents they have three PhDs so in like bio

00:23:05.800 chemistry like crazy intelligent family sister's a doctor like like my friend is a brilliant guy and

00:23:10.660 he got a Goldman Sachs internship in New York as like a second year university student

00:23:13.780 he's a brilliant guy I'm not like him my other best friend I have four best men at my wedding

00:23:19.180 one has a honors physics degree one is the guy I just told you about one guy now works works at the

00:23:24.040 World Bank graduated university with a master's in three years speaks fluent Chinese he's from he's a

00:23:29.400 white dude learned Chinese won a competition got sent to China for an internship got his master's

00:23:34.000 degree now works at the World Bank so I have some pretty smart friends and I'm really intimidated by

00:23:38.000 them like my friends I just got lucky are like really really smart people and so I'm talking to my

00:23:42.740 best friend I'm like man I feel I feel very insecure because I want to build something I want to do

00:23:47.520 something but you're like skipping two grades of high school how do I compete with a guy like you

00:23:53.680 because you know when you're winning you have to be in competition you have to be winning against

00:23:56.980 somebody there's a competition right and Peleg I'm sure he's listening to this later he's like

00:24:02.880 he told me something he's like you know he's he was a by-side analyst that was his internship that he

00:24:07.180 was doing somewhere and he was like meaning that he would evaluate companies based on how much

00:24:11.040 they're really worth and so he would go with these very like you know um very qualified management

00:24:16.960 teams and investment teams to go interview you know like leaders of companies and he goes there's

00:24:21.940 two kinds of rich guys that I've met that's what he told me he goes the first kind is the one that

00:24:25.760 goes to an Ivy League school gets into an investment bank you know Goldman Sachs JS JP Morgan

00:24:29.820 whatever and that guy goes becomes a managing director but then you're competing against all the

00:24:33.800 other guys that went to Ivy League schools he goes but the most successful people I've met

00:24:37.660 evaluating companies is somebody who is dominating a non-sophisticated industry so what do you mean

00:24:43.080 he's like well the richest guy I've interviewed recently owned a waste removal company he collects

00:24:47.560 garbage but his competitors are not Harvard guys they're unsophisticated so he's like if you go into

00:24:53.120 an unsophisticated industry and learn to dominate it you can do really really well and so I'm thinking

00:24:58.040 like okay what's a non-sophisticated industry that has nothing to do with garbage because I don't want

00:25:01.880 to pick up garbage and I see suits I'm thinking okay well that seems pretty simple who's my competition

00:25:07.980 in suits like some guy in a store you know sure the store might have a nice brand but it's just like

00:25:13.540 some guy like hello sir I work in retail I can beat that guy in sales so it's unsophisticated so

00:25:18.400 that was my number one thing it had to be unsophisticated and easy to learn the reason it had to be easy

00:25:22.540 to learn is I coming out of the encyclopedia business I had a lot of friends that I had recruited

00:25:26.540 into that business that were selling books with me so I can recruit them into suits I also wanted a

00:25:30.940 product that required no further schooling because I spent five years in school I knew that academia

00:25:34.760 was not for me and I also wanted a product that gave me uh because I had delusional aspirations of

00:25:39.480 being international I don't want to sell insurance or financial services or real estate because then

00:25:43.240 I have to be married to my city I want to be able to travel the world and build around the world which

00:25:47.560 actually has come true so that was my decision it was like unsophisticated how many cities are you in

00:25:52.700 oh oh 30 something oh wow yeah yeah so that was a decision um but here's something funny

00:26:00.420 so my last name is took sure I didn't know this until a couple of years ago as my dad was researching

00:26:05.000 some of our family history took sure in yiddish which is like the language that jews in the soviet

00:26:09.920 empire spoke means tailor took like means cloth and share like sheer or in french that means to cut

00:26:16.800 so my last name actually means tailor I had no idea it turns out my great-grandfather had been like a

00:26:22.320 really really prominent tailor uh in pre-world pre-world war ii soviet union and uh so maybe there was a

00:26:29.100 little bit of divine intervention that happened on the back end that was unintentional but the

00:26:32.840 things that led to this were just logical strategic decisions so who was your first suit for

00:26:40.720 uh my first suit was howard uh he was a partner at a law firm called gowlings okay which is at the

00:26:48.540 time it was the largest law firm in canada I don't know about now they're gowlings something now they're

00:26:52.080 they merged with some japanese company and I made a cold call on the phone he was if I remember

00:26:58.880 correctly he he was a lawyer that with aboriginal law in canada it's a big thing in law I pick up

00:27:04.380 the phone I cold call him and I'm like hi I'm dimitri I'm selling suits blah blah blah and I sound

00:27:09.920 really good on the phone like at this point I've been door to door so like I I'm not saying it like

00:27:13.320 when I say it on the phone I sound pretty competent even though I'm 25 years old 20 25 just turned 26 I'm

00:27:18.700 like I'm pretty competent and howard is like you know and he talks like rich men talk well uh you know

00:27:24.280 slow and deep and thoughtful so um how much do your suits cost that's what he asked me now I know

00:27:31.860 that I've done sales I'm not going to answer that question I have to because I know it's a trap and I

00:27:35.120 don't know which way it's going and I said what do you like to spend on your suits now we expect him

00:27:40.320 to say as little as possible he goes I would never buy from a company that sells a suit for less than

00:27:44.180 three thousand dollars because that company doesn't know what they're doing and I said I'll bring you

00:27:49.960 all the I'll bring you the nice stuff then that's what I said I have a video about this so I show up

00:27:54.180 at his office 27th floor overlooking uh overlooking uh airport there's a airport on the west coast it's

00:28:02.720 like uh like the seaplanes will land on it like a harbor you know uh Vancouver I mean that's just how

00:28:08.280 it is so I come in and the first thing Howard says he's like damn you're young he just looks at me

00:28:13.980 you're young I was I and I this is before facial hair I'm like 24 25 you know I can't grow a beard yet

00:28:18.320 and I and I'm like okay he's trying to take power over me I understand what's happening here and I

00:28:22.620 go Howard let me ask you a question would you rather buy a suit from an old incompetent tailor

00:28:27.160 or a young hungry guy like me because I'm challenging now I'm like because I'm I know

00:28:32.060 he sees me in him you know what I'm saying or he sees himself in me like he's like oh this guy's

00:28:36.500 hungry and he's like okay let's sit down so we sit down and he buys a suit he buys a suit how much

00:28:43.040 is this it was it was like 35 36 hundred dollars kind of like what he said he would spend right

00:28:46.860 and of course at the time I'm thinking that's a lot of money but like I'm just playing it cool

00:28:50.220 sign him up and then he's like let me show you something he's just he sees that I'm really like

00:28:56.560 I'm like at this point I am ambitious now I'm like I can say this is now ambition right like

00:29:00.300 he shows me out the window he's like you see that little plane over there that's mine

00:29:03.280 so he lives in Vancouver Island which is like Victoria like the Nimo like Comox there's all these

00:29:07.540 little towns on the island about two hour ferry but it's about a 45 minute flight in

00:29:10.960 so he flew his own seaplane from the island to work every morning and I'm standing there and I

00:29:17.760 never seen anything like that I'm like I want to work with people like that for the rest of my life

00:29:22.200 because that's freaking cool that's freaking cool that was my first suit so and what have you learned

00:29:29.280 from like working like what are one like top one percent men like the number one you know women we

00:29:35.760 talk about that all the time these men um so yeah what are they like here's what I teach to all of

00:29:41.040 our young guns it's a really there's one word that describes the one percent if you're paying

00:29:45.380 attention the word is predictable okay they're extremely predictable I can tell you exactly where

00:29:50.780 each of my clients will be at every hour on the day on any day of the week for the next 10 years

00:29:54.820 they're predictable like if I call that guy at 3 p.m. on a Thursday I know he's in the office

00:30:01.320 if I call him at 8 p.m. on a Friday I know he's at a son's baseball or soccer game and that goes for

00:30:07.600 the next 10 years like there's you know like especially because your content is like men and

00:30:11.460 women and inter you know inter sort of gender relations kind of thing and it's like oh the

00:30:15.960 guy doesn't text me back and this and that it's like you know you have the dark triad and women

00:30:20.020 become attracted to sort of like um emotional roller coaster right um yes successful but that's not

00:30:25.760 successful no it's not so women are looking for men that are unpredictable and that have

00:30:31.300 dark triad traits yes but the top one percent of men don't typically well think about it man like

00:30:36.500 woman think about this look it's like imagine that you're actually really really successful

00:30:42.120 that means other people rely on you right like that means that you are a doctor or a surgeon

00:30:47.860 which means like what happens if you skip the surgery or your schedule you're like you're never

00:30:51.580 going to be a doctor again it means you're a lawyer representing your client in a case that could

00:30:55.260 alter his life forever and you miss your your schedule you don't show up to court because and

00:30:59.640 nobody and you're texting you don't reply is that a formula for success will people trust you

00:31:04.360 and especially if you're like i'm trying to because i grew up in the small business world so it's a

00:31:10.900 little different than like like they talk about high value men and men of value and i would say

00:31:16.040 have you heard do you know the difference tell me high value men um are typically in more like

00:31:20.780 corporate settings they're in more um like they they tend to go to like nice events like they're

00:31:26.840 from what i understand where the men of value are the kind that go get a piece of land and like

00:31:32.280 don't talk to anybody like does that make sense well so statistically that makes sense do you know

00:31:36.780 what percentage of corp so here's the stat 50 of all this is an actual stat 50 of all millionaires are

00:31:42.920 small business owners wow 50 of all millionaires so about one in one in nine americans are millionaires

00:31:49.980 now in terms of like working age men about one in nine are millionaires that's not a little it's one

00:31:53.500 in nine it's more than i thought actually yeah it's it's like one in nine one to ten depending on

00:31:57.960 who you ask i've seen one in nine i've seen one in eleven but let's say about 10 whatever half of

00:32:02.900 them half of them are uh half of them are small business owners you know what percentage of them

00:32:08.140 are corporate less than 10 percent of millionaires come from corporate it's actually a very small

00:32:12.340 percentage of people that become corporate millionaires it's mostly half of it is small business

00:32:16.240 owners wow there's a lot of doctors in there obviously you know some pilots you know people in sort of

00:32:21.500 like these niche professions where they're the best at what they do when i think of millionaires i think

00:32:27.080 of like three categories where it's like mil there's like one two three like five like under 10

00:32:36.620 millionaires like 10 million or less which is like one category yes that is a different category yeah

00:32:40.840 and then 10 plus yep yeah and and then 50 plus is like yeah that's ultra that's like net worth yeah

00:32:46.080 yeah that's like when then because 100 million plus yeah it's like private jet well 50 plus anything

00:32:53.980 over 50 million your life's the same there's nothing you can buy that you can buy the jeff bezos it's

00:32:57.940 like it's the same thing yeah yeah so tell me like where do your clients typically fall in out of

00:33:03.560 because i'm thinking there's 10 million we're gonna go 10 million or less um well i mean i can give you

00:33:10.260 some demographics we we believe based on the clients like our own research and our client data that our

00:33:14.980 average client average client probably makes about half a million a year okay the average millionaire

00:33:19.520 only makes about 100 000 a year fyi wow yeah people think oh a millionaire makes 20 million a year no a

00:33:24.900 millionaire on average makes about 100 000 they're just strategic and smart now obviously those are

00:33:29.040 the guys with three million dollars those aren't the guys with you know 50 million so what are can you

00:33:33.600 tell me the differences between those three categories well at all what specific differences like

00:33:38.660 i'm just thinking like what types of jobs do the guys in the 10 million category have versus the

00:33:44.880 10 to 50 and the 50 plus oh anything over 10 is business owner okay well no that's not true

00:33:49.380 that's not true there's always there's always a couple of like partners at law firms or investment

00:33:53.040 banks that are like the one out of 10 000 guy that's just like the best in his industry he's just

00:33:57.340 crushing it right but primarily it's business owners the 10 to 50 yeah yeah anything anything

00:34:01.980 over 10 you need to be uh owning a business or being in a company or an organization that you

00:34:07.720 effectively own your business so financial services has the reputation for creating the most

00:34:12.060 millionaires and what are financial services so let's say you're working in a high level investment

00:34:16.000 bank or you're just a private investment advisor which i'm sure your parents have and that private

00:34:20.320 investment advisor just works with rich families he might be working for a big bank but he's actually

00:34:24.300 working for himself because he's building his own client portfolio which is what we do in our

00:34:27.820 company like our sales people represent lgfg but they're effectively building their own business

00:34:31.640 within our organization because you know we help them with the branding we help them with the leads we help

00:34:36.200 them with um well warm leads etc etc but ultimately they build that client portfolio and then sell to

00:34:41.660 those clients repeatedly to generate money and then they run it like their own business do you ever

00:34:44.720 get nervous that they'll like take your bit like just leave and like they listen if they if they

00:34:49.020 want to compete absolutely great why not and i'll tell you something like this is not a dimitri thing

00:34:54.860 or an industry thing or a company thing this is a life thing like like you want to you have two options

00:34:59.700 right like and this is a leadership thing this might be a little bit outside of typical content but you

00:35:03.000 have two options in how you grow people right either you limit people from reaching their potential

00:35:06.780 because you're scared of what they're capable of and then you're stuck with employees whose potential

00:35:10.780 you've limited yeah i i feel the same way i feel like if people want to go let them go it's like

00:35:16.060 you can't listen if i'm if i'm if i'm hypergamy for females is very similar to hypergamy for business

00:35:22.180 you know so i did again a little bit statistical research because you contradicted me yesterday and

00:35:25.680 you were right you told me that wealthy men cheat more and i said i don't think so and you were right

00:35:29.540 wealthy men do cheat more about 33 percent of wealthy men over 350 000 a year income cheat compared to

00:35:35.160 about 20 percent of men in general but yes for women it's reversed poor women cheat way more than

00:35:40.940 wealthy women poor women cheat way more than wealthy women interesting but what but but what does cheat

00:35:47.160 mean so it means like let's like let's they say yeah yeah cheat means that first of all they're

00:35:51.640 already in a committed relationship we're talking about married couples so poor married women where

00:35:56.800 rich women probably are in less relationships i would guess less relationships yeah i would imagine like

00:36:02.000 rich women aren't as married as poor women well rich women are actually well so we're talking just

00:36:06.640 married people we're talking just just out of married people i don't know i didn't think about

00:36:10.840 it that hard just just out of like yeah we can do married fine so like just out of married people

00:36:15.500 there's women who are married and are wealthy and there's women who are married and are poor

00:36:18.880 okay if a woman is married wealthy or if a woman is married poor overwhelmingly that's a reflection of her

00:36:24.460 husband overwhelmingly right because we know that like most of the money at the highest levels is made by

00:36:30.500 men this is just statistics i'm not judging i'm saying this is just statistics right we don't

00:36:33.920 we know so so so why is it that like so why is it like poor women cheat more well why do women cheat

00:36:40.140 like so men that are rich are cheating more apparently and i'm looking at stats here because

00:36:45.040 they just have way more options yeah and by the way it's not necessarily the men going out there and

00:36:49.520 like i'm gonna cheat because i'm rich no they're just attracting way more female attention and those

00:36:52.800 women that are cheating with those men they're complicit in that like the woman wants that guy knowing

00:36:57.060 what he's at yeah well i think a lot of guys would have a hard time in tiger woods position

00:37:02.360 where he comes home every day statistically most faithful man on the planet actually what you know

00:37:08.240 think about tiger woods listen listen okay listen so norm mcdonald who died last year i love normal

00:37:13.740 the comedian he had this joke you know like tiger woods uh comes home after a golf tournament

00:37:18.760 not come home comes to a hotel and he's like hello i'd like a chicken sandwich please

00:37:23.000 what no i don't want a blowjob to end all blowjobs i just want a chicken sandwich because i've spent

00:37:30.080 time with professional athletes i'm gonna tell you guys a story so i had a a friend who's a

00:37:34.860 professional athlete who's a neighbor of mine and i'm like i'm not gonna name names but very famous

00:37:39.760 person like very very high level athlete everybody knew he was making a shit ton of money so i've spent

00:37:44.120 a lot of time pro athletes we go to one of his games won't say the sport we go to one of his games

00:37:50.400 we're sitting uh in the family section because i know this guy he's like here's some you can go

00:37:56.340 into the family sections me and my wife in the family section and the family section is like

00:37:59.880 right at where the action is we're like literally we could probably high five if we reach over enough

00:38:05.940 right right two girls are in the front row i know who they are but they look good

00:38:09.700 and they're yelling at him now imagine this hey hey we're together you and us and he's just like

00:38:20.460 he hears it right so imagine you're a man okay you go to work you go to work i don't care what you do

00:38:24.540 you're an accountant you show up at the office yeah and two of the hottest 22 year olds you've ever seen

00:38:28.600 show up at your office where you work hey we want to double team you today what do you think

00:38:31.880 what would you do as a man it's like that's just the life that he lives i've seen this i've seen

00:38:37.980 this well that's and that's my opinion on it it's just like like i feel like as women it's just like

00:38:45.160 i i think a lot of guys would have a hard time in his position imagine tiger this guy's not tiger man

00:38:50.740 even even even a good a good man who doesn't want to cheat if he every day you know it's like at some

00:38:57.000 point he might but this isn't even like hey we work together and we had a long conversation we

00:39:01.920 connected this isn't that these are these are women showing up at his work right dressed

00:39:07.960 provocatively and they're and by the way these are not sixes and sevens these are some of the

00:39:12.140 hottest women you'll ever see because they know that that's how they validate themselves because

00:39:15.840 that's the guy they want and they show up at your work and they're just soliciting you for that like

00:39:20.760 they're just like hey anything you want right here and that's every day of his life and he's traveling

00:39:25.720 80 of the time for away games he's married with kids wow and they know it because he's in the

00:39:29.980 community right right and i don't know if this guy ever took it up like i've never seen him take it

00:39:33.980 up because but it's just part of his everyday routine we're like right you can't even like walk

00:39:38.600 to work without some chick wreck i've i've i've had another one i golf with the captain of my of my

00:39:44.060 hockey team uh nhl team one time we golf together like i knew him from you know just being a client he's

00:39:49.560 like come golf with me sure just me and him so i spent you know i i'm terrible at golf but 18 holes

00:39:53.400 with the captain of the team i'll say yes every time a girl recognizes him she ran over for a

00:39:57.700 selfie and an autograph she's like oh you can save my instagram you know like women at that level when

00:40:03.360 they see a guy like that it was crazy for me because i've never been treated by women like

00:40:06.460 that just just transparently i didn't know that was a thing right the way that women treat those

00:40:11.220 guys like it's like the way that guys treat the most beautiful men they ever see like they're getting

00:40:15.700 dms these guys they're getting approached on the street like it's just crazy well i think that's where

00:40:20.520 like a lot of times the red pill and like the trad cons kind of get into arguments because it's like

00:40:25.960 the red the trad con guys will be like well you should never cheat on your wife da da da da and it's

00:40:31.080 like some of the red pill guys are like well you've never been in that position you know and so it's

00:40:36.400 like they'll be like shaming the the guys that cheat for like being in a position they've never been

00:40:40.940 in i've talked i talked to my wife about this you know and i'm really open with my wife like we have

00:40:44.700 we have you know we've been married 10 years right and we've been together for 13 years so we have

00:40:48.420 four kids and i'm like i'd say like i don't know what how i would react to that i can't it's like

00:40:53.780 i would like to believe the best of myself like i would like to believe that i would hold myself

00:40:58.300 the highest standard and certainly like i realize there's always opportunities but like i've never

00:41:03.520 had like two cheerleaders dressed like scandally and beautifully like walk up to me and be like hey

00:41:11.240 what are you doing right now let's go back to our hotel i'd just be like uh like i don't know what

00:41:15.580 my brain would do like i would like to believe the highest of myself i really would and i'd like

00:41:20.560 to say hey i'm gonna i'm gonna make the right decision but i'm not tempted at that level you

00:41:25.060 know what i mean like when things are transpiring and escalating i can catch on pretty quick like

00:41:29.440 oh she's giving me the eye this isn't that this is different yeah and i think i think that's where

00:41:35.020 like sometimes like they they'll get into like disagreements i don't know and the one thing it's

00:41:39.860 interesting you said on the show how you were talking about how you should sleep around as a guy

00:41:43.880 when you're single when you're single yes you should yeah and i because i think a lot of times

00:41:48.500 the trad cons will come in and be like yo you shouldn't contribute to the problem you you kind

00:41:52.920 of seem like a mix a bit uh well i'm just i'm a realist yeah and that's like yeah and that's what

00:41:58.160 the red pill guys are saying it's like well we're just responding to the women like we wanted we wanted

00:42:03.040 a girl at a 20 year old virgin but they don't they don't really exist i don't i don't believe that's

00:42:07.260 necessarily true i think that what you said yesterday struck me as you said you have to be a little bit

00:42:10.740 more selfish i agree with that that's the ayn rand you know the randian philosophy which is like

00:42:14.880 if you act in your own self-interest it's up to everybody else to act in their own self-interest

00:42:18.320 and at least the best outcome well i'm a pretty hardcore capitalist in that sense i do believe

00:42:22.300 you should act in your self-interest and i believe others should too as a man when i'm 23 24 and i'm

00:42:26.820 single it is in my interest to to sleep with as many beautiful women as i possibly can that is 100

00:42:31.980 percent of my interest and it's 100 in the women's interest to get a commitment from the best guy

00:42:36.500 they can possibly get and that's exactly what you should be trying to do yeah and if i'm unable

00:42:41.060 and here's how you destroy that argument by the way if i'm unable to sleep with any women it's not

00:42:45.420 the women's fault right and if a woman is not able to get a man to commit it's not the man's fault

00:42:49.960 because we have to be equal here you want equality there's equality people are like well as a man you

00:42:54.780 should do this it's like well it's like well how do you feel about these guys that are like really

00:42:58.080 angry at women we hate them wasn't it your fault you're not sleeping with them no it's like they're

00:43:02.360 not attractive okay then isn't it then likewise your fault that you can't get a man to commit

00:43:06.400 yeah yeah but and but that's like where sometimes i feel like like i feel like a lot of times the way

00:43:16.140 that men act is in response to the women because like if we required marriage before sex like then

00:43:21.680 men would wait like they would marry us before that but it's like it's like i feel like a lot of

00:43:26.300 the way that men like the trad cons will like point at the men and be like you act like this it's like

00:43:31.840 well the women started it the problem is it's not it's not um it's not men or women that are the

00:43:38.100 problem it's delusional people yeah it's not men or women like like i don't care how much you want

00:43:43.120 to argue biology you can't negotiate desire you can't argue biology like like and people that

00:43:48.860 we had this gal on the show yesterday right like she just had this belief of how things should be

00:43:53.500 right you know and i and i sit down with guys in our company that are young they come in guys and

00:43:57.560 girls and the first three lessons we have a three-part video series they watch their first day

00:44:01.820 at work in the three-part video series destroying delusion one destroying delusion two and destroying

00:44:05.920 delusion three and i say my goal for you when you start working here is to divorce your delusions

00:44:11.200 right divorce your delusions from you like i want to point you to like you're going to say well this

00:44:16.660 works this works this works but i'm going to show you what actually works okay that's it and some

00:44:20.760 people go through that and they are thankful what are the delusions oh there's like there's like for

00:44:25.620 example uh there's one let's talk about sales for a second there's one delusion that like knocking on

00:44:29.640 doors and selling doesn't work they're like oh people don't buy like that anymore everybody just

00:44:33.320 buys on dinner that's just like that's delusional it's not true like we we do millions a month uh

00:44:37.760 in revenue uh from from cold calling from knocking on doors it works i mean that's like a very

00:44:42.720 rudimentary example but it's just a fact right with men and women it's like oh my god like i mean you

00:44:48.560 know this like look i'm 40 what that means is that like my peer group is also 40 so i see things from

00:44:53.400 the other side of the fence now you know what i mean and it's like all these folks that are like oh

00:44:57.740 you know a woman should you know like not get married blah blah build a career it's like

00:45:02.320 yeah you've never met like a single 38 year old woman you've not like i i know them it's like who

00:45:08.600 do you think a single 38 year old woman's dating pool prospects are like you're a 38 year old woman

00:45:12.920 is a 30 year old 38 year old single man gonna date you it's gotta be the older like 10 to 15 years

00:45:19.760 well so a 38 year old man is like well i can get a 25 year old woman and it's like obviously a man's

00:45:24.620 going to maximize his market for like fertility and beauty like that's just biology i'm not sorry

00:45:28.540 if it's offensive it's just how it is we know this from a millennia of human existence it's like okay

00:45:33.180 so many millennia of human existence so it's like okay well you're a 38 year old woman like so the guy

00:45:39.500 you're going after is he divorced probably like your market is just like divorced guys and they probably

00:45:44.800 have kids because they're divorced and probably a little bitter and they have some child support payments

00:45:48.040 and so your entire dating pool is basically reduced like divorced 50 plus that's a tough

00:45:53.880 pill to swallow when you're 38 isn't it yeah so so you know again when i talk about delusion and

00:45:59.280 especially like in our company i'm like i'm just going to show you how things are i'm going to show

00:46:02.300 you data and statistics and actual outcomes you can make your own choices in life i'm not going to

00:46:07.020 i'm not going to make you make a choice can i have an example of one that you give to the guy

00:46:11.180 like this is the delusion this is okay i'll tell you a really really simple one i'll tell you an

00:46:17.000 anecdotal one because i think it's going to connect better with people that are like in that

00:46:19.900 zone so i tell young guys in our company you're going to start in our company you're 22 23 years

00:46:23.460 old you're going to be working 60 70 hours a week for a couple years and your girlfriend has never

00:46:27.160 seen you work 60 or 70 hours a week because you've been together this year 20 or 21 uh she just expects

00:46:31.900 you to be home every night to watch movies and take care of her at some point your girlfriend's

00:46:34.980 going to come to you and say pick me or the job that's what's going to happen wow because because

00:46:40.840 again when they got into relationship with that guy that guy was like in school he had all the time in the

00:46:44.560 world to talk her 17 times a day to text her back blah blah blah and now you're going to be working

00:46:48.380 60 70 hours a week and you're going to be in meetings where you can't pick up the phone because

00:46:51.400 you're in a client meeting you're pitching a deal blah blah blah blah blah right sometimes you have

00:46:54.600 to go in on a weekend to close a deal that's just what we do because we're you know successful men

00:46:58.000 don't work 40 hours a week right nobody gets rich working nine to five and i sell our people like

00:47:01.960 you come to this company to work your ass off build a business get rich you're not going to get

00:47:04.940 rich working nine to five like you know i mean they're not going to do flipping burgers you're going to do

00:47:08.480 building something significant okay so when your woman comes to you with that choice if you pick

00:47:14.520 her over the job you will lose both if you pick your woman over your job you will lose both because

00:47:21.820 then she thinks she can control you well here's how it actualizes it's scary so here's what happened

00:47:26.740 they go okay so i cut back my hours now i'm being out competed by younger hungrier sharks in the company

00:47:31.540 who are getting all the sweet deals because who do i who do we as a company want to give the best

00:47:35.400 deals to the people that will be available to pick up the phone 24 hours a day and close that

00:47:38.900 deal to make us the most revenue that's who the deals go to right so now the deals are going to

00:47:42.980 somebody else so now you're losing uh substantial portions of potential for income and then the last

00:47:49.480 two times that i've had this guy in my company different guys in my company both times they picked

00:47:54.300 a woman and within a year the woman left him for another guy wow and you know who she left him for

00:47:59.040 she left him for the guy who didn't give up his job over his woman she left him for an older

00:48:03.200 wealthier guy who at that age was just like no i'm gonna focus on myself and build myself more

00:48:08.000 a woman doesn't leave her man for a poor lazier man right like why would you leave your man for

00:48:13.520 a poor out of okay so out of 10 guys that come in with a girlfriend yeah how many does this happen

00:48:18.780 to and how many pick the girl um probably well here's what i sell i'm like look you're gonna have

00:48:24.060 to have the conversation before you start that this is how things are gonna look and there's gonna be

00:48:28.020 a time to make a choice so when i married before i married my wife started dating my wife

00:48:31.460 i told her up front i was like i work a lot i'm always on the road i'm busy all the time

00:48:36.240 this is the ride that that you're signing up for and i cannot i'm young enough that i'm gonna have

00:48:41.320 options for the next 20 25 years i'm not gonna if you if you come between me and my ambitions

00:48:46.860 then you become a problem and i need you to be a solution and that's just something you have to

00:48:50.240 get on board with or i'm gonna let you know right now we can just stay you know fuck buddies

00:48:54.640 because because if you sign up for this and you become a problem between me and my career i'm gonna pick

00:48:59.320 career first that's the conversation like you're gonna have to have a conversation with your girl

00:49:02.860 about that too uh how many it happens with probably seven out of ten will pick the job

00:49:06.480 and there and now the reason that is pretty good actually seven out of ten pick the job over the

00:49:11.200 girl yes i'm surprised it said hi well what happened is now we have very concrete examples of

00:49:15.520 before it was just me saying it but now we have other people in the going we are over 100 people in

00:49:19.320 our company so now we have other guys that are like hey listen to dimitri on this one because i've

00:49:23.060 seen it happen where this dude picked the girl and then a year later she left him for a different guy

00:49:27.200 she leaves so now other people are backing up what i was saying so and how how long does it take

00:49:31.240 till the does the girl usually if he doesn't pick her leave or no no if he if he if he picks the job

00:49:38.920 she'll stay she'll stay yeah until he decides that she's in his way if that if that's what happens i

00:49:43.020 don't know i mean i don't want to common individual relationships no usually the usually if the woman

00:49:47.300 sees her man has like a high ambition and high potential future a woman will generally be complicit to

00:49:53.240 like to like being a part of that plan and that's what kind of changed my kind of idea in relation

00:49:57.500 of just observing it like and again this is gonna kind of be very red pilly but like usually a woman

00:50:02.800 is like really really happy to comply to a powerful man and i'm not saying could be coerced this is not

00:50:07.820 coercion because she could leave at any time it's 80 percent of women that leave relationships right

00:50:11.100 but if a man is ambitious and if a man is on a mission usually a woman is so thankful to comply

00:50:16.540 with that because she gets to be a part of that which will piss off a lot of people sorry can you give

00:50:21.220 me another one that's so interesting the divorcing delusion from reality yeah yeah i know i have to

00:50:27.440 watch my own videos because it's like it's like a three-hour lecture yeah this is so interesting do

00:50:32.720 you can i ask you do you remember any of the lose the delusion stuff or how we talk about it

00:50:36.520 uh yeah so uh one that stuck with me was when you told me that the job is not a job it's a lifestyle

00:50:48.280 that's a huge one yeah um we talk about this a lot so anybody that becomes successful in anything

00:50:53.880 there's no successful people with a job they have a lifestyle like you you don't have a job

00:50:57.060 your job is your life is it not your lifestyle yeah it is like like so what happens is the most

00:51:03.400 unsuccessful and we work with over 15 000 multi multi multi multi millionaires and ultra high

00:51:07.900 net worth people it's our client base we're 15 000 right so people that are unsuccessful tend to have

00:51:12.860 a very separate work and life so they're like i have my balance they call it the balance what does

00:51:18.580 that mean so i'm in at nine i'm out by four or five and then i have my family time and so job

00:51:23.720 and life for unsuccessful meaning financially and like and like business people that are not

00:51:28.160 financially successful their life and their job are totally separate like they have a life and then

00:51:32.800 they have a job and they and then they say things like i want balance or my boss can't call me at

00:51:37.180 home and it's like okay i won't i don't need to call you at home right like there's somebody more

00:51:40.320 ambitious than you that's calling me at 10 p.m saying can you help me right you know the more

00:51:45.500 successful people become the more their life and their job become intertwined and married

00:51:48.940 that's so true mr beast like lives in his i mean i do too but like he literally lives in his

00:51:55.240 um office do you know what i did a true story when i was in calgary uh which is where i which is

00:51:59.880 where i was living for six years building the office um in calgary in canada i had a office in

00:52:05.360 the 12th floor of a building i ended up buying the 22nd floor pent two-story penthouse of that

00:52:09.980 building to make it my home and so i lived on the 22nd story penthouse and i took the elevator down

00:52:14.900 10 floors to go in my office every day so that way i can just like integrate my life because

00:52:18.200 sometimes on a saturday to pop by the office i don't want to drive 20 minutes i get in the elevator

00:52:21.940 go down 10 floors into my office i get my shit done and so everything became interesting so my wife

00:52:26.060 knows like for example uh i just went to asia i needed to visit my hong kong office so i took my

00:52:30.420 whole family with me when i'm going to thailand for two weeks i worked from there so my work in

00:52:33.820 my life so how do you see your family and kids i take them on trips i took my wife to croatian

00:52:37.140 hawaii last year this year i have a business trip coming up actually a really funny one you know the

00:52:41.260 guy the meme uh hide your pain herald he does the smile like he's just like it's a very famous meme

00:52:47.060 and i'm doing suits for that guy and he lives in hungary so i'm taking my wife to hungary

00:52:50.340 i'm i'm meeting dr peterson in bulgaria uh for a quick meeting i'm taking my wife to bulgaria for

00:52:56.960 the weekend so life and work just become intertwined like it's just one thing like like for me life

00:53:01.380 and work don't have a separation and that's what i tell these guys as well it's like the more

00:53:04.740 successful you want to be integrate your life into your work it's not about working hours it's

00:53:08.940 about results it's always about results yeah that reminds me of how i grew up because it like we

00:53:15.220 grew up like i feel like i grew up with a lot of the people that my dad worked with like it's

00:53:19.380 kind of it kind of feels like they're like an aunt or something like like people that literally

00:53:23.520 worked for my family um and we like went to india too to like see because they might they had like

00:53:29.180 a whole office in india oh yeah it's you guys right yeah i'm going to india next week yeah yeah they

00:53:34.400 were yeah but you know how lucky you are like one of the things i noticed as well here's another

00:53:37.920 interesting thing um this is another thing that if you're a young person and success is interesting

00:53:41.940 to you like i'm fascinated by the topic i'm going to talk about this forever it's like i'm just like i

00:53:45.120 look at it look i used to visit these ceos and sell them suits right and they would have a

00:53:48.880 receptionist like a secretary and that secretary was the sharpest damn gal you'll ever meet like

00:53:53.320 she's so smart and so quick and just so understanding of things like i'm like where did you and i would

00:53:58.220 ask these ceos where did you find a secretary like that and they're like oh she wasn't like that when

00:54:01.620 she started but she gets to spend all day around the ceo and the people i meet so so my wife is like

00:54:07.440 she's she's pretty smart but she's become like really business savvy like like she'll say stuff

00:54:12.480 sometimes to remind me of things i need to remember and i'm just like whoa that's freaking wise and then

00:54:18.220 she's like yeah i spend all my day like around you and around all these business things that you talk

00:54:22.420 about that's a better education than in school because it's real it's so much better than in

00:54:26.780 school how so you speak about your wife a lot how did you pick her uh and what advice do you have to

00:54:33.280 men when looking for a wife very funny story uh i was uh i finished as a top salesman in the book

00:54:38.300 company uh and then the company asked me to speak on stage in front of about a thousand sale other

00:54:42.280 sales people and so obviously i'm on stage in front of a thousand sales people so all eyes are on me

00:54:46.720 so i have like crazy status and i'm up there and i see this girl and i'm thinking like oh i'm gonna

00:54:51.700 marry this girl that was it and so um i walked up to her there's a picture of like the moment we met

00:54:58.320 because it was at a public event that i was speaking at i walk up to her we talked exchange info the rest

00:55:02.800 is history now we didn't actually start dating like exclusively for like two or three years what she

00:55:08.160 lived in estonia i lived in canada no way yeah she came to visit me i went to visit her but i was doing

00:55:13.180 my own thing i was still whatever right she was in the she was in the peripheral she was in the

00:55:16.540 picture i was interested but you know for us to make a relationship out of it one of us would have

00:55:20.080 to move countries okay and i'm like i'm not moving countries for like i ended up now living in estonia

00:55:23.820 by the firm i'm not moving countries for like i have my career here right now my business here right

00:55:27.260 now i'm building here and so uh she basically was like she wasn't like pressure me but she's like

00:55:32.280 hey if i come to canada do you like expect me to just move in with you that's what she said i was like

00:55:38.400 yeah i was like yeah you move in with me and so she moved to you she moved to canada so what made

00:55:43.460 her different than other women you were seeing um well i'll say the obvious beauty is definitely

00:55:48.960 one of them like there was other beautiful women but to me she uh represented that sort of standard

00:55:53.200 that i aspire for because she is like my i have a type like everybody's different i just have a

00:55:57.440 specific sort of like type she fit that type that's enough that's one thing um i talk about you know

00:56:04.340 like how are my mentors and i told a story yesterday he said that you know pick a woman that

00:56:07.680 respects her father she really respects her father that's i find that really appealing i

00:56:11.680 really like that she speaks so highly of her dad and how like they have a good relationship he's a

00:56:15.020 freaking cool guy too i really get along well with him um i like that um i like that she didn't have

00:56:21.240 any sort of even though the social media she didn't have like a public profile or anything she never

00:56:25.240 advertised herself or marketed herself like there's just none of that you know i mean that that was very

00:56:30.760 appealing to me because it was different from like others she sounds coachable too she would tell you

00:56:35.400 she's very coachable she would tell you that would be she would take a lot of pride in saying i'm coachable

00:56:40.140 yeah actually she would use that word yeah and she was willing to follow you too big time yeah big

00:56:45.880 time and she sounds really supportive too yeah big time yeah but she said she you know when i

00:56:52.380 opened my mouth and talked that she wanted to be on the on the ride i'm like okay so what advice

00:56:57.000 do you give your guys when it because you you coach them to find a wife or something i coach them i coach

00:57:02.400 i coach them as best i can based on the success of the people in our company though so we have

00:57:06.620 tangible success because we've made many millionaires in our business now like we have

00:57:09.680 guys and gals in our company like the girl that runs our dubai office jan has been with us for seven

00:57:13.740 eight years the guy that runs our belgian office yours been with us eight years used us in lithuania

00:57:17.520 eight years chanda in hong kong 12 years he's been with us like we have these people now in our

00:57:22.060 company they've been around a long time that have made a great life for themselves so we have other

00:57:26.420 examples we can show them so what we do is we try the best i can is to show the reality of the choices

00:57:30.940 they made and the consequences those choices had you know and and try to guide them to just like

00:57:36.140 hey you can do whatever you want but here's what we've observed tends to work and here's what doesn't

00:57:39.500 work and you can do with it what you want um and if you and if you do the other thing here's examples

00:57:44.520 of what that other thing has the consequences of and by the way you know we had that girl yesterday

00:57:48.160 she's totally delusional like you're just telling her like you keep making the same dumb choices and

00:57:52.300 they keep not working and you believe they're gonna it's like that's insanity right wait so don't tell

00:57:58.080 me like specifics like what advice do you tell them because i just think it would be good because

00:58:02.460 you know okay we do have women that watch the show and you're in they these are the guys they

00:58:07.320 want to date so here's one thing i talked about with kareel yesterday over breakfast like we were

00:58:11.040 having breakfast yesterday i said look um people very much undervalue the constant the positive

00:58:17.680 consequences of discipline okay like we really undervalue like i'll tell you i have some clients that

00:58:22.240 are very very wealthy and you wouldn't think that they were super smart or like cunning but they're

00:58:26.220 really really wealthy but what you realize is they're so damn regimented and disciplined they're

00:58:29.640 like again they're so predictable like they're just so reliable i know and and what i've noticed like

00:58:34.000 as our company has grown and scaled and i'm sure you've seen it in your company as well you pay a

00:58:37.680 premium for predictable people like you can have a very highly talented person that doesn't show up

00:58:41.780 to work sometimes but at some point that highly talented person doesn't show up to work sometimes

00:58:45.580 becomes so frustrating to work with that you would rather take a medium talent that's super

00:58:49.520 predictable wouldn't you oh absolutely we had issues with that early on where it was like

00:58:55.080 yeah well when you start a company you're generally getting the shittiest people because you're on a

00:58:58.920 brand you know it's just how it is right no i got lucky i got a blessing a literal blessing right

00:59:03.580 yeah but don't wouldn't you pay a premium for for reliability yeah yeah so so that's what i learned

00:59:08.980 like one of the things i teach our guys it's like you will get so much further on medium talent if you

00:59:13.540 just show up every day and you do the things that you do the the those things that require to be

00:59:18.040 successful in our company it's how many calls you make to prospects how many prospects and clients you

00:59:22.540 talk to in a day how many clients you visit in person every day if you keep and we have specific

00:59:26.780 metrics for them like if you do these numbers you'll be way more successful than somebody who's

00:59:30.660 very talented who doesn't do those things like there's just such a premium that people receive

00:59:34.680 in life for being predictable and regimented and disciplined it's like going to the gym right

00:59:38.180 like if you do it every day and if you're like keeping your you know whatever dietary whatever

00:59:43.580 restrictions you place on yourself every day like the outcome of that in the long term is preposterous

00:59:49.920 so when it comes to dating are you telling them to get a girl that's disciplined

00:59:54.200 because the original question was yeah like what you tell what no i never said that i mean i can see

00:59:59.980 that working i i say that your goal as a man is to maximize your value as much as you can to create

01:00:04.960 the biggest pool of potential mates and then pick from that pool okay and what do you tell them to

01:00:09.040 pick for uh well support okay support you know somebody that that wants to i say this somebody that

01:00:16.260 wants to join you on your mission we're not training guys that are going to be you know uh

01:00:20.540 working nine to five we're training guys that are going to be really busy traveling all the time

01:00:24.080 like try like one of my top guys right now he just spent two weeks in sweden uh visiting clients and

01:00:29.280 he flew to norway because he's training a guy in norway he's back home now for two days uh then he

01:00:33.620 goes to spain like he and he's got a young daughter with his wife and i'm like you know and he knew this

01:00:38.680 when you join a company it's like make sure that your wife is on board because you're going to go for a ride

01:00:42.040 you're going to go for a ride not everybody wants to go for that ride some some women have a or men

01:00:47.920 too but like some people have a scarcity mentality where they just want safety and security and what

01:00:51.760 you're providing is adventure and growth and that's going to be hard not everybody wants adventure and

01:00:56.400 growth i mean everybody kind of like instinctively wants it but i think they may be too scared of it

01:01:01.240 too so um i say look for somebody that's going to support you on your mission and that wants you to

01:01:06.680 win that's actually that wants you to win you know there's that's crazy like remember the girls

01:01:10.780 yesterday on the podcast it's like there were some girls there that just wanted men to lose

01:01:14.380 like their whole perspective on life is like i hope that men lose it's like and why would you

01:01:19.020 it's like i will make a man successful do you think a man would lose without you that's a pretty

01:01:23.660 destructive viewpoint well and it's like i hate it when they say that because i'm like i've grown up

01:01:29.860 with successful men and it's just like they would be successful with or without you i mean you can make

01:01:35.200 their life better and help and get them to a point where like they're very thankful and will always

01:01:39.600 like you know but successful men are going to be successful with or without you because they're

01:01:44.960 on a mission listen successful like beautiful women that find a great husband will be beautiful

01:01:49.240 and find a great husband with or without you too that's the thing about self-empowerment right so

01:01:52.980 i tell our guys this a lot i'm like i'm not looking for people that are going to be unsuccessful

01:01:57.280 without us i want people that would succeed with or without us but we'll give them the support

01:02:00.800 and synergies that we can do better faster and stronger together that's it i'm not looking for

01:02:04.500 losers turn to winners i'm looking for winners that are looking for a place to win

01:02:07.140 so tell me about fashion i know nothing about fashion i grew up as a tomboy

01:02:12.560 sure me too very into very very into sports um and i'm at the point because of what i do for work

01:02:19.320 that i'm really trying to get better at fashion but it's not something that really comes natural to me

01:02:24.600 and i think a lot of guys feel that way too because they've never most guys like what kind of what

01:02:30.540 what percent of guys have really taken a look at their wardrobe zero percent zero so like it's the

01:02:36.960 it's the thing that guys are are not going to tell you but they're incredibly insecure about

01:02:40.800 and they're a little bit embarrassed about being insecure about it and when you think about a guy

01:02:44.840 that goes on a journey and becomes let's say wealthy like he's building his life he's going to

01:02:48.420 buy a nice house first and he's going to buy a nice car maybe a nice car and a nice house clothing

01:02:51.740 is always the last thing to come up oh so tell me i have a question yeah what what would you do

01:02:55.960 for the people that work here like what if i was gonna up our fashion as a company yeah what would

01:03:01.160 you suggest for like uniforms uh i don't know if uniforms is what you want to go you guys are a

01:03:05.600 creative operation right like i'm not saying this because i want to unplug us it's just like we might

01:03:09.960 we and what we do which is like more of a formal kind of apparel right right like we might not be

01:03:13.940 exactly the fit now for you personally if you're doing wife school and you go on looking very classy

01:03:17.800 very traditional that might be a good fit like on brand right right but i think of king rich is out

01:03:21.760 here you know that i think the guy's perfectly on brand yeah you know why i think he's on brand

01:03:25.060 because he's a college educated former ncaa athlete athlete and you wouldn't know it until

01:03:29.660 he opens his mouth and i think that's so powerful because you look at him you're like who's the thug

01:03:34.080 right like he knows it he says it himself he wears chains and he's got the silver teeth right yeah

01:03:38.220 and he opens his mouth you're like wow he's really smart he is really smart and i'm like that's awesome

01:03:43.580 because young guys are going to see themselves and i think a lot of young guys look at me and they're

01:03:47.200 like suits are so far away and so distant in their life right and that's fine that's okay you know not

01:03:51.500 everybody has to see that but he but he does that good bridge so i'm not sure you need to change

01:03:55.840 anything so what do you think about okay average guy coming in i want to look more professional what

01:04:01.680 do you tell him well one thing is so here's the struggle that i had okay so i was i have a friend

01:04:06.880 uh he is a professional coach for men who coaches men how to meet and attract women that's what he does

01:04:13.460 professionally he's been in for 20 years and he's really good at it he's built a really good business

01:04:16.680 out of it and i think he's doing god's work because he's really helping a lot of guys and

01:04:20.180 i was spending some time with him and i was not a clothing guy myself like before i started this

01:04:24.960 business i knew him from before i started this business and he would always talk about dressing

01:04:29.040 nice let's say like why do i need to dress nice you know i go this is actually really profound i was

01:04:34.380 like you know if i dress nice women are going to think i'm trying too hard he goes no if you don't

01:04:38.340 dress nice women are going to think that guy doesn't get it i was like you know i would love to do

01:04:43.900 something because my dad is like one of those rich guys that doesn't care about his appearance at all

01:04:48.640 and i was thinking he won't watch this but i was i was thinking um that i want to get him like

01:04:54.320 a nice like watch or something because my dad i don't know i just feel like he's like one of those

01:04:59.900 guys that he would appreciate it but he'd never buy it for himself do you ever find guys like that

01:05:04.120 i'm that guy oh yeah my wife this is a new suit my wife literally made me throw out like eight suits

01:05:09.420 last week she made me throw them out because she's like you've had these for like 10 years

01:05:13.520 they're getting gross because that's one of the things when you're self-made by the way

01:05:17.240 when you're self-made you know you still think you still think about preserving resources and

01:05:21.040 things like that it's not daddy's money that i'm spending it's like i know how hard i work for it

01:05:24.960 yeah so i have a really hard time spending money on myself yeah so um you you give them the advice

01:05:30.640 to get suits or like what i would give guys the advice that you know and i this is going to sound

01:05:35.020 so cliche but like dress to be the person you want to be okay like just like even just just putting

01:05:41.600 that out there to the world is going to attract a different energy again we're getting metaphysical

01:05:44.720 but like dress for the person you want to be um one thing if you're not a guy that doesn't care

01:05:49.680 about looks get a nice pair of shoes get a nice outfit and just notice how differently women treat

01:05:54.040 you immediately they take you more seriously uh one thing i've noticed with guys this is like kind

01:05:58.100 of old mystery stuff if you will but it's like look if a woman is going to want to get with you

01:06:02.140 she's going to want to visit whatever you are like if you are a video gamey slob and you look like

01:06:06.760 you've been playing video games for the last 18 hours in a row does a woman want to visit that world

01:06:10.780 is that an interesting and and no women don't want to visit it right right okay maybe you're

01:06:15.460 dressed in a suit look a lot of women want to visit that world and find out what it's like

01:06:19.260 you know with a guy in a suit like that's a world you can visit maybe you know maybe you're really

01:06:23.540 muscular and that's your thing maybe that's the archetype you fulfill and you wear a you know you

01:06:27.440 wear a a short sleeve shirt you can see your muscles do and women want to visit that they want

01:06:32.200 to visit fitness guy like that's a archetype they want to visit right whatever that archetype is like

01:06:37.060 clothing is an archetype um it's a it's a very quick way to increase your perceived value and

01:06:43.380 it's not a cheap thing to increase your perceived value it's actually a very meaningful thing to make

01:06:47.580 yourself the best version you can make yourself why wouldn't you do you hate yourself like why

01:06:53.060 wouldn't you be the best version of yourself yeah i feel like that's like one way that's like i feel

01:06:58.760 like a guy that's well-dressed can like take him up at least two points easy yeah like from from a

01:07:03.880 five to a seven listen makeup does the same thing for women and it's like why not like we have this

01:07:09.260 thing available to us then utilize it so you usually get these guys in about 20 yeah 22 23

01:07:18.840 how long do they typically stay with you well that really depends right so uh the ones that stay with

01:07:24.340 us for over 18 months uh 53 of our sales people make over six figures within 18 months wow so the ones

01:07:30.320 that make it through 53 are at six figures that's an actual statistic we can back it up like that's

01:07:34.460 in our company 53 within 18 months market leaders in our company market leader meaning you're about

01:07:38.880 four or five years in about a quarter million dollars a year but not everybody makes it to that

01:07:42.080 to that stage because you have to be very very consistent right the thing that people struggle

01:07:46.380 with it's not learning how to talk to people it's not learning how to present fabric we're talking

01:07:50.660 about suits it's not rocket science that we're doing the thing that people struggle with is the

01:07:54.080 consistency is you have to get up and do it every single day and you have to be on schedule

01:07:57.980 every day and you have to treat it like it's it's your lifestyle and a lot of people realize

01:08:02.000 there are a lot of people probably 60 percent of people realize hey maybe i don't want to be

01:08:06.360 working 60 70 hours a week maybe i really do value just having a job at the bank working nine to five

01:08:10.700 and making my 40 000 a year until i die and so a lot of people choose complacency

01:08:15.340 which is sad to me but they're happy and you know what let them be happy like it's fine we're not

01:08:20.500 looking for those people like we're looking for the we're looking for the one percent and so um 50 so

01:08:25.760 half of the people that stay with you over 18 months they make six figures within 18 months

01:08:30.000 the ones they eventually the others get there too because business tends to compound right

01:08:33.680 and then um you help them get married too in a way you give them dating advice well i mean i help them

01:08:40.640 i help them become more successful which ultimately increases their pool yeah you know like like we've

01:08:45.860 had lots of guys in our company now while with our company get married and have families lots of guys

01:08:50.580 now i don't sit down with them and say look you need to get married and have families i'm like if you

01:08:54.080 want to do your own thing you can do your own thing but i think again we talked about it yesterday

01:08:58.320 85 of millionaires are married 85 i can't believe it's that high google it no i i believe like i

01:09:04.140 believe you i'm just surprised it's that high i'm not surprised because again here here's here's

01:09:08.580 because millionaires are they tend to be methodical methodical strategic there's one other thing is that

01:09:13.840 in order to make money you have to learn how to control chaos because there's so much chaos like

01:09:17.700 you're competing against others the market forces the other competitors everything is just crazy all the

01:09:22.420 time right and you come home to crazy you can't do that yeah you need control in your personal life

01:09:27.200 you need that bedrock you need that that that pillar that keeps you steady and going forward so i never

01:09:32.520 sat down with my guys i'm like look man you got to get married that's not what i said i'm always like

01:09:36.420 you go be as successful you can possibly be and over time they just obviously they kind of just get to

01:09:41.580 the point where like hey i have so much craziness it would be really nice to have some stability in my

01:09:44.760 personal life can you tell me what you told me um tell them the story yesterday you said on the show

01:09:50.740 when you could tell the difference between like a quarrelsome wife and a supportive wife based on

01:09:55.320 like the reaction from the suits yeah well i mean look so whenever i've worked with extremely highly

01:10:00.020 famous celebrities i'm talking like the so famous that they're like you know on tv like very very

01:10:05.620 famous guys and i've worked with these very very famous guys their wives respect them so much and

01:10:10.620 they're always like when i deliver a suit they're like that's amazing you look so good they're just

01:10:13.960 always they see their husband the best way they can see their husband it's not about the suit

01:10:16.960 but we've had situations and my sales people call me about this too sometimes it's like you deliver

01:10:21.420 to a guy and you realize like maybe he's spending a little more than he should because he's not

01:10:24.920 necessarily at our level but just what is what is we're a luxury brand what happens is then the wife's

01:10:29.380 like oh it's too like he looks fat blah blah blah and she starts almost like indirectly criticizing

01:10:34.700 the husband through the suit and look at how this isn't even blah blah blah and it's like no it's

01:10:38.200 fine it's just that you don't like your husband you know and it's very and it's and it's at the point

01:10:42.860 where it's so predictable to us now that we know the outcomes of what's going to happen that it's

01:10:46.600 like okay we know what's going on and and it's funny because now we've seen some of those guys

01:10:50.600 get divorced we're like yep 100% like man if your wife insults you publicly it's like

01:10:56.300 it's done yeah i thought sometimes when girls come on the show and the things they'll say about

01:11:02.740 their current relationship i'm just like girl what are you it's done yeah yeah i mean i mean look

01:11:09.340 respect is like i tell my wife the same thing i'm like i i don't crave your love and i i'm very

01:11:14.740 thankful that you love me i crave your respect like i want to be a man you respect you know

01:11:20.080 because i want my kids to also see me as somebody they can respect i'm not saying that to be selfish

01:11:23.700 i'm saying that's just what i crave and i and i'm not saying that i deserve it for the fact that i

01:11:27.780 exist i deserve it through my work i deserve it through my labor i deserve it for what happens to

01:11:33.040 the community at large within our company and the community at large when i show up and that's what i

01:11:37.560 want like i want that respect for my work and if you don't respect my work then then either my work

01:11:42.660 and my the way that my life plan is isn't isn't high enough or you're just not the person that's

01:11:48.860 going to be on this journey and i don't expect to be unemployed and smoking weed and for you to

01:11:53.060 respect me that's delusional too right well um you have such an interesting story um coming from

01:12:00.420 literally the soviet union to making a multi-million dollar brand that helps men um where can people

01:12:06.340 reach out to you if they want to work for you or you know have you on their podcast whatever so just

01:12:10.800 lgfg.com look at look good feel good it stands that's that's when you start a company you know

01:12:15.000 what you're doing you just uh look good feel good so we've named it and we've trademarked lgfg is our

01:12:19.060 trademark internationally lgfg.com look good feel good lgfg.com check out our website we got some cool

01:12:25.040 stuff there we also got a cool careers page and lots of videos and um you know we're not for everyone

01:12:30.000 but again we're looking for that person that's like ready to grow up and to make themselves better and

01:12:35.600 um we're very very passionate in fact i'm more passionate i was selling realists at breakfast this

01:12:39.640 morning like i'm a lot more passionate now about watching other people in our company succeed because

01:12:44.240 i can do it but to see you know i have a guy that made a uh i won't say who he made for the first

01:12:49.940 time he made $25,000 in a month it was his first time in his life making $25,000 a month he bought

01:12:54.300 he bought his mom a vacation and his mom's friends were like is your son like dealing drugs like you

01:12:59.380 know because they can't believe that he's in the suit business he made $25,000 flies his mom you know

01:13:03.380 to a different continent for a beautiful vacation like his mom's a single mom felt really good about

01:13:08.060 it and like that brings me so much more joy than anything else because now i feel like i'm making

01:13:11.780 an impact and like and i maybe i'm too young or maybe this is a pretentious thing to say but like

01:13:17.040 legacy and impact feel really damn good and i really hope more people get to experience that

01:13:22.580 feeling like it feels good well thank you so much for coming on um guys go this sounds like a great

01:13:29.760 place to work so i'm like if you i'll kick your ass we and i'll kick your ass the client's he's

01:13:34.800 nodding it'll it'll kick no i mean look it'll kick your ass because it'll put you in your place like

01:13:39.160 you'll learn very because a lot of times too like if i can say like young people come in and they

01:13:42.240 think of themselves like well i have a marketing degree so i'm a professional marketer it's like

01:13:46.580 i'll tell you something so i was interviewing a guy i could kill the media company oh my god

01:13:50.280 oh my god i'm interviewing a guy and uh he has a master's degree in international relations and

01:13:56.980 usually people with master's degrees i turn them down because i think they're delusional

01:13:59.880 because i think if you think that like a master's degree in international relations or women's study

01:14:03.600 is going to make you successful that is so delusional and i ask them so i put them on the

01:14:07.480 spot i like to challenge people interviews to see if they can hold their feet non-delusion i go

01:14:11.460 you have a master's degree i generally don't hire people with master's degrees because you're showing a

01:14:15.540 very academic track mind and in the real world to succeed it's not academic it's just doing it's not

01:14:19.860 thinking it's just doing he goes yes but i have a degree in international relations so i'm an expert

01:14:26.020 in talking to people oh and i was just like no you know so so and that's a very high level of delusion

01:14:32.880 most people have a little bit less than that but here's the thing whatever you think of yourself

01:14:36.960 the market will tell you exactly what you are whatever you think of yourself as a man women will

01:14:41.540 tell you what you are whatever you think yourself as a woman men will tell you what you are and you

01:14:44.780 have to evaluate the correct metrics if i may there's a thing that happened yesterday i thought was

01:14:48.840 interesting because these girls are like instagram dms i get so many dms and likes it's like you're

01:14:53.380 judging yourself on the wrong criteria yeah like like it's like that is crazy to think that you have

01:14:58.800 value because guys want to sleep with you like every guy wants to sleep with girls it's just like

01:15:03.020 they just see you as a target like what it's like you know it's like it's like a sheep oh i'm so

01:15:07.160 valuable because like lions want to eat me it's like yeah they do oh my i could go on it's just like

01:15:14.640 being in the position of it it's like i've gotten crazy dms but i'm not delusional i'm like come on

01:15:21.260 you're telling me if if that guy is dming you he's trying to get like it's just they don't get it

01:15:26.560 right so so same thing happens in our company when people come on board i'm like look you have an

01:15:31.100 opinion of yourself on how valuable you are to society but i'm not going to be the one that decides

01:15:35.160 that the prospects and clients you call on they're going to either spend with you give you revenue or

01:15:38.720 they're not you're going to learn very quickly where your true value is and you're going to have to

01:15:41.780 make an agenda and a lot of people that's a wake up because you know you grew up in north america

01:15:45.000 especially and all society tells you is how special you are how great you are how successful you are and

01:15:49.920 you get out to the real world nobody cares about your problems like prospects are like i don't give

01:15:53.520 like i mean it's like i don't do not bring me problems i don't care i don't know you and i don't

01:15:57.600 care the world it doesn't owe you under like even the girl on the show she kept talking about how

01:16:02.040 i had this horrible back and i can sympathize i said i certainly grew up well you know i didn't really

01:16:07.500 have any crazy stories happen to me but it's like at the end of the day nobody knows that when

01:16:12.860 you're walking down the street so no one cares she's gonna have a hard time and she had a hard

01:16:17.580 time now imagine her at 60 this is sad it's really sad and it's like a lot of times people think i'm

01:16:23.480 like being mean but i'm not even trying to be mean it's just like what do you think's on the other

01:16:27.360 side of this like and a lot of times these girls come in and they want to live and i grew up with the

01:16:32.460 one like in a one percent family right i would say we grew up more upper middle class you know

01:16:37.620 lifestyle wise but it's like these men would never talk to you my brothers are making the kind of

01:16:44.160 money you you would never get in the door they literally see you as a clown yeah that's just a

01:16:50.300 clown right and i'm like just based on like even just the way that you take criticism like they would

01:16:55.480 never talk to you in a million years ask you a question so would you think that would be a good or

01:16:59.520 bad thing for women if you if you're a woman you go up in front of a panel of successful guys and

01:17:03.200 they tell you unfiltered truth exactly what they think about you do you think that would be

01:17:06.780 beneficial for some of them oh my god that'd be so beneficial like unfiltered like here's the damn

01:17:12.160 truth i would 100 put that up like i would totally i just don't know successful guys don't typically

01:17:18.160 want to do i don't give i don't give a crap guys i'll tell you right now i'm unfiltered we're not a

01:17:22.520 corporate type of company we're a sales organization we're entrepreneurial just plug in it right now yeah

01:17:26.380 um that's why i'm comfortable going on this and telling the truth that i wait that i see it

01:17:30.440 because i'm not afraid of losing like i'll fail and it's fine could you put together a panel like

01:17:34.860 that yeah absolutely we could do it i got i got some dudes in my company that are like really

01:17:38.780 attractive and really successful very rich really yeah i just went uh watch shopping with one of my

01:17:43.760 guys he was buying a 50 000 watch wow he's a salesman in our company so we and he's married got

01:17:48.040 kids we got guys like that in our company right but here the reason i asked him that would be

01:17:51.320 beneficial for the women if you go into sales uh you're gonna very quickly hear that from your

01:17:55.500 clients because they don't know you they don't owe you anything and they'll tell you exactly how

01:17:58.200 worthwhile or worthless you are because we could even do that they go on like short dates with them

01:18:03.660 no they're married i don't think they'd be cool with that okay i would know i was thinking like

01:18:07.120 if they were single just like then after they can give feedback what we'd have to do is actually get

01:18:12.140 them on a panel and just ask them very specific questions about their beliefs and then give them

01:18:15.380 direct feedback on those beliefs you know combination of how they present themselves right and what

01:18:19.500 their beliefs are like the lady yesterday the 39 year old she's a nice looking 39 year old lady

01:18:23.560 but and she might be like a seven but like when you talk to her and ask her very specific question

01:18:28.400 about her beliefs she's a one like just a one like and that's what that's it's like sometimes it's so

01:18:33.680 sad because it's like these girls will like some of them in my eyes you have a lottery ticket yeah

01:18:39.840 like they're they're beautiful and i'm just like you're getting the like girls would be so excited

01:18:45.360 like maybe not her but i've had different examples in my head where i'm like girls would be

01:18:49.360 so happy to be born looking like you and then they'll get a tattoo sleeve they'll be super

01:18:54.540 overweight they'll it's just like you were given the lottery ticket in life yeah and you're just

01:19:00.980 pissing it away why well and you know and for guys and i tell this to the young guys in our company

01:19:04.980 talk about some of the things we teach i say look as a guy i don't care what you look like you're always

01:19:08.880 a five but you can become a nine but you're always a five you're always a five like you just have

01:19:14.360 to treat life like that like i didn't go into uh into my life thinking that i was overtly more

01:19:19.380 attractive to women i just assume that women don't know i exist unless i'm doing something meaningful

01:19:23.200 and that's what i tell guys i'm like just assume that nobody knows you exist until you're doing

01:19:27.380 something meaningful and then those that that believe it they do it those that don't believe

01:19:31.340 it once they start doing something meaningful they're like wow i'm getting so much more attention

01:19:34.880 from we in our company actually jason's our president i told you jason he's the president of our

01:19:38.960 company jason dow he's amazing i think his mom had like four or five kids with four or five

01:19:42.700 different guys that's the home he grew up in just like totally dysfunctional but he became he's the

01:19:46.860 president of our company he's been in the business a long time uh he's an absolute stud like he's

01:19:51.480 flying to la right now to meet with like all these celebrities to measure them for our company he

01:19:55.500 represents us to the celebrity brands uh to the celebrity people and um he has this thing he says

01:20:01.240 he calls it the six-figure glow so we have a guy named andrew he runs our toronto office one of our

01:20:05.220 top sales guys andrew hello and uh andrew uh was making like forty thousand dollars a year and and

01:20:11.380 jason went out to recruit him to bring him to our company and andrew's like well you know blah blah

01:20:15.460 blah and jason's like look andrew i'm just gonna give you one thing and if this comes true then you

01:20:19.180 can trust me if it doesn't come true you can go do whatever you want but he was selling copiers and

01:20:22.540 he hated it sounds familiar he hated selling copiers oh it's the worst job in the world but we brought

01:20:27.700 him in to sell suits it's the same job it's just our product is fun and different yeah like we're not

01:20:31.480 like who how what are your page printing needs per month it's like we don't ask you we're like hey man

01:20:35.440 what do you print for money yeah we're like hey man how would you like to buy a ten thousand dollar suit and just show

01:20:39.320 off everybody at your anniversary it's like well show me what you got you know it's just a different

01:20:42.280 kind of sale yeah okay cool so jason's like andrew i'm gonna give you a challenge i'm gonna stay with

01:20:47.880 me 18 months get to six figures in income and then tell me if the six figure glow is true so what's the

01:20:52.360 six figure glow so jason has this theory and this is how he coaches young men this is his style he goes

01:20:56.060 once you start making six figures women see you you're like they don't know you but you'll be walking

01:21:00.420 on the street and it's like they have truth goggles on women can smell status can't they and they have

01:21:05.260 these goggles on all the time and then you they just see you're glowing you're one of the six

01:21:08.820 figure glowers and then and then like that glow becomes brighter and brighter and brighter so

01:21:13.020 andrew i remember this uh he made like 19 000 commission one month that month put him over

01:21:18.500 100 000 for the year got a girlfriend beautiful girlfriend uh great girl she's actually super

01:21:25.340 super cool and like he always speaks so highly of her um and he called me and he's just like dude

01:21:30.720 this andrew talks dude uh so yeah like man like the six figure glow it's totally true

01:21:38.800 so it was just like this realization that like he had the six figure glow so i tell guys you know

01:21:43.300 you're a five you're a five but you have to build yourself women are a little bit different i think

01:21:47.980 from a lot of women which is really crazy to me they end up destroying their value more than they

01:21:51.960 don't even have to do that much in order to have value when they're young they just have to remain

01:21:55.300 pretty like grounded but then they just destroy it and i don't know why i mean i think it's a lot of

01:22:00.740 lack of like fathers in the home to be honest i mean i don't know if you noticed like all the girls

01:22:05.520 with a more crazy mindset did like they all basically didn't have dads yeah and it's it's

01:22:12.160 sad because a lot of those girls go on to repeat the same mistakes and end up like also being a

01:22:18.440 single mother well that's my mentor he said find a girl that respects her father i mean i didn't get

01:22:22.440 it at the time but that was like that probably saved me a lot of heartache yeah yeah it's and and i

01:22:30.200 also feel like it's important for guys to have a girl that like listens to them because you just don't

01:22:34.740 want to date a girl that's always arguing with you about every decision that's a headache that's

01:22:39.340 such a headache you know my brother's girlfriend um he makes six figures my brother is so smart he's

01:22:45.020 an engineer um works for government company on top of that um he reads more than anyone i know

01:22:51.240 like on the planet and he just wrote a book and i i bet you he makes a ton of money because i don't

01:22:55.720 know who else i don't know anyone else that reads as much as my brother right and his girlfriend

01:23:00.740 her fiance now is like this is how she got the ring she went to culinary school she's an engineer

01:23:05.420 she went to culinary school after work to cook for my brother yeah and it's like what what percent of

01:23:10.860 girls are willing to do that ask him if she still asked him what to cook for dinner because that's

01:23:14.740 one thing it's your life when you're growing your life becomes so chaotic my wife doesn't ask because

01:23:19.300 i'm like i don't want to tell you what to cook for dinner like i just that's i don't want any micro

01:23:24.020 decisions it's not even i don't want arguments i don't want to make micro decisions they're

01:23:26.820 inconsequential decisions to me and so sometimes i see like i've seen my friends get married

01:23:31.360 not my friends people i used to know that i don't know anymore but like and they would be like so

01:23:35.860 involved in the micro decisions of their wedding i'm like your marriage is going to fall apart why

01:23:39.060 because your fiance your wife whatever is making you go through the tenuous like exercise of like

01:23:46.460 putting time and energy into the micro decisions of the wedding cards and i also that is not a woman

01:23:53.240 that's behind you and i also feel like you don't want a girl that's always keeping score

01:23:57.180 oh of like all the stuff she does all this are you kidding me we talked about this yesterday yeah

01:24:01.540 because it's just like a headache to him you know um that exists that actually happens still that's

01:24:07.160 crazy no yeah that's why that's why when you hear the stuff on the show and the girl's like

01:24:11.340 oh i give so many chances all like to me that's you saying i'm always gonna keep score

01:24:17.080 because you don't think he's given you chances what are you god

01:24:20.780 so they don't think they're replaceable which is which is a bad thing to say but like we're all

01:24:25.240 replaceable no i'm replaceable like we're all replaceable yeah and that's and that's the thing

01:24:28.880 like it's like these girls will well it's like there's never any humility like what did i do

01:24:33.900 you know um and that's why i hate it when girls are like well i gave him so many chances i'm like

01:24:39.280 that's just that's just either you choose bums yeah that's either that's either translation for you

01:24:44.720 choose bums or you um don't date men like you choose men that don't really like you

01:24:51.440 you know it was interesting yesterday the girls were like oh you know all these millionaires that

01:24:55.320 i meet they're all cheaters and i uh and you ask how many millionaires do you know they're like two

01:24:59.140 which they probably don't know any but i know i was i was like cap so i looked at the statistics

01:25:04.420 and about two one-third of millionaires statistically speaking based on the best data from february 2023

01:25:09.160 this year one-third of millionaires cheat one out of three which is higher than non-millionaires

01:25:14.400 the one i saw was 50 percent uh 50 percent within a relate the chances of somebody cheating within a

01:25:20.180 relationship is 50 percent oh okay it's marriage it's one out of three yeah because because women's

01:25:24.420 propensity to cheat goes down as their wealth goes up in a marriage which means the husband's making

01:25:27.600 more money the women's less likely to cheat why because the hypergamy becomes harder because

01:25:30.840 yeah women cheat for hypergamous reasons whereas men's propensity goes up because opportunities

01:25:34.940 become higher someone you know so that makes sense and i'm like okay so two out of three millionaires

01:25:39.940 wouldn't cheat why aren't they picking you that's the real question right it's like why aren't they

01:25:44.140 picking you because the other guys are but why are the other guys picking you that's interesting

01:25:48.280 yeah and that's i'm just a big believer in accountability i feel like everything in life's

01:25:54.680 your own fault 100 and and i just don't i just cannot stand when everyone it's everyone else's

01:25:59.520 fault i would say it's not your fault it's your responsibility remember that difference right

01:26:02.900 like like if you're 15 and your you know dad leaves the family that's not your fault like you

01:26:07.680 can't be responsible for that action as a child but the responsibility of dealing with the fallout

01:26:11.520 after that i mean that girl's 39 she's like i'm on a journey i'm like your journey's over man you're

01:26:15.900 39 years old and you haven't like realized that you're doing stupid things with your life you know

01:26:20.260 and it's 39 that's why when they're like oh i'm gonna be a millionaire and i'm just like nope i grew up

01:26:25.260 around millionaires like and i'm like i'm telling you talking to you you're not no you don't want you

01:26:30.680 don't have the energy like you can just tell like when i talk to you i can just tell you're a high

01:26:34.500 energy person like she knows the glow see i told you guys women know the glow no but it's not even

01:26:39.480 like i bet you had that energy when you were younger too it's like um you don't think i i yeah probably

01:26:45.440 yeah i wouldn't have recognized the performance you just you just seem like the type of guy that can

01:26:49.220 just like work work work work work and you just seem passionate but most of the successful people

01:26:53.100 you know i think all the successful people you know you like you're like that you're working all

01:26:56.220 where this is a weekend this is easter and you're working during and you're working until

01:26:59.760 midnight tonight yeah well to me no i'm not i don't have a show tonight so i i'm not the other

01:27:04.080 guy yeah yeah but to me it's just fun like i do something i love like it's funny because a lot of

01:27:10.460 times i get accused in the space of like doing it for money and i'm like it's funny because i'm just

01:27:14.820 not motivated by money it's actually so funny you say that so i came back to my office and one of the

01:27:19.480 guys in my office was like what's pro like in real life i'm like because people want to know if

01:27:23.240 you're playing a character and this is something i get a lot working with people that are sort of

01:27:26.520 known and you're starting to get a little bit known in the social space yeah let me tell you

01:27:29.580 something jordan peterson exactly the same in person as on camera there is absolutely no character that

01:27:33.980 he's playing he is exactly what you see his mannerisms like he's like you know like he'll do

01:27:39.480 that like exactly the same exactly the same like like off camera you're exactly the same there's no

01:27:46.060 there's no fakeness here like i'm not playing a character either like successful people aren't

01:27:50.520 playing characters they just they they live their life to the best of their ability and

01:27:55.620 accountability that's it yeah and just for me i just enjoy making cool i just like projects like

01:28:01.960 i'm doing this documentary on the court system here and i talk about it all the time no it's it's

01:28:06.720 really sad it is sad it's so like i honestly i what did i tear up i tear up like every interview i do

01:28:12.760 it for me to introduce you to my friend he's a men's right advocate full-time lawyer full-time men's

01:28:16.880 rights advocate i would love to have him he will his story will absolutely crush your soul

01:28:22.280 what he had to go through uh he he's got kids he'll tell you he's got kids that he hasn't seen

01:28:27.180 in like 10 15 years he hasn't seen them so they're four or five years old and he's not and he doesn't

01:28:31.140 know his own kids and he he left his job as a corporate lawyer to become a full-time men's rights

01:28:36.020 advocate and his story is insane and he he's helped me with some projects in australia because we became

01:28:41.440 viral in australia over a story that uh kind of put us into international news as a tailoring company

01:28:46.200 and he called me up he's like man i want to talk to you because i love what you're doing blah blah

01:28:49.840 blah and then i got to know the guy he was the one that actually introduced me to some people i ended

01:28:54.080 up working with later like some famous people but oh i would just sit and just feel like this heaviness

01:28:59.940 in my chest over what his ex-wife did to him he got exonerated fully for everything but obviously

01:29:05.220 there were accusations that were strategically placed in order to undermine his divorce settlement

01:29:08.940 and it was so evil so so duplicitous i couldn't believe that that i just felt like

01:29:16.840 anyways you should talk to him all right no i would love to have him on it's it made me realize you know

01:29:22.780 i never had sympathy for homeless people i never never because in my head i knew a guy of a couple

01:29:29.840 relatives that ended up homeless yeah and i can 100 say that they're homeless because of their poor

01:29:34.980 life choices of course and my um one of them is an aunt of mine and the reason that she's homeless

01:29:41.040 is because she's robbed every single family member that lets like she stayed with us she robbed it's

01:29:45.840 just like i mean it's never big stuff but it's just like you don't want a thief in your house

01:29:50.140 so now she ends up on the street and so when she's on the street i don't feel bad and she's on her

01:29:55.460 journey boy we've been hearing that for 20 years yeah i publicly agree with you yeah in this society

01:30:02.140 today but but until i started talking to a guy on my show or um for this documentary that is homeless

01:30:08.700 and i found out he he was divorced right and she took all of the house that he still had to pay for

01:30:15.980 because it was all in his name he um had to pay over 1500 a month because he had good money he then

01:30:22.880 lost his job because he was so stressed out and he was working yeah but the payments remained he

01:30:27.040 couldn't keep up of course correct and then on top of that he had abuse allegations and he hasn't

01:30:32.640 seen his kids from other jobs he hasn't seen him kids in over a year how could he not be homeless

01:30:38.020 i can't even think of how like and then that's where men get zeroed out and commit suicide and i was

01:30:43.560 like i if if i was in that position i do you understand now why i tell the young guys in our

01:30:50.300 company that are single to sleep with as many women as they possibly can yeah because they because

01:30:54.660 now they can recognize those signs see that guy's problem wasn't that he's a bad guy that guy's

01:30:59.000 problem was that he was bad with women because a man that's good with women wouldn't have chosen

01:31:02.680 that woman because he would have seen some of the signs yeah 100 he was saying that he she was from

01:31:07.500 like a muslim background like a more traditional background again but he's is he a good judge of

01:31:12.180 that clearly not the results matter like i i feel bad for the guy i mean obviously you got taken

01:31:16.800 advantage of by some form of psychopath or narcissist that happens all the time right but like if you are not

01:31:22.840 good at recognizing those signs like when you were in sales you probably had to learn to recognize

01:31:27.940 when somebody was not the decision maker but they were pretending to be yeah and that's very

01:31:31.660 frustrating or somebody that told you they had the budget but clearly they couldn't afford you but

01:31:35.540 they had a lot of time for somebody that should have a budget and then you realize they don't have

01:31:38.240 the budget so you realize when they're the meetings are too long with them they're never gonna buy

01:31:42.100 of course they're never right so so you learn so so yeah voila you recognize the pattern right now imagine

01:31:47.460 for a lot of guys that don't have that sort of access to women they don't know what they're dealing

01:31:51.180 with they're in that meeting for a year thinking the prospect is gonna buy they're not gonna buy

01:31:54.000 so they are partially responsible for the fact that they weren't educated to be self-serving enough

01:32:01.520 because if they were they would have gone through a few women and then said hey you know what

01:32:05.640 there's something that's different here and i don't like it so he made he made some concessions

01:32:12.240 early in that relationship he acquiesced a little bit too much and it led to that and that's exactly

01:32:16.780 what happened so guys if you're listening to this um before i started uh well so while i started

01:32:23.740 like in sales one of the things i also did at that time and this was now early 2000s nobody was doing

01:32:30.540 this yet it's completely considered uncouth now whatever it is but like back then it was a new

01:32:34.300 thing is i would approach girls on the street and ask for their numbers people thought it was insane

01:32:39.720 now you know you see that and it's probably looked down upon in some circles some people are like hey

01:32:43.260 like why did i do it because like i wanted to learn how to be able to multiply my options i saw

01:32:49.440 that as a positive thing i got rejected a shit ton like i you know what there was a cute girl that

01:32:54.380 lived in my building in vancouver i was living in vancouver at the 19th floor and i and i just saw

01:32:59.600 that she would have like these other cute girls come over to her house she was a neighbor and i

01:33:02.560 didn't know who she was i just went knocking on her door i'm like hey i wanted to introduce myself i live

01:33:05.380 next door i thought you guys were having some parties you know i i kind of want to be a part of that

01:33:09.700 you know like like how are you like i look like a total doofus kind of thing she's just like

01:33:13.560 what you're just knocking on doors meeting girls like pretty much you know but but you know what

01:33:18.180 but like again the average millionaire goes broke 3.5 times right so what are we not afraid of we're

01:33:23.040 not afraid of failure we're not afraid of being resilient and getting back up and trying again

01:33:26.160 and i tell guys you don't need money to meet girls get good with women because it'll be a skill

01:33:30.380 for your in life when you have to not have to when you choose to choose a wife if that's the

01:33:34.480 direction that you go right you want to be educated before you make that choice right well and you

01:33:39.100 don't know what's on the other side of that door it could be your wife i mean it wasn't but you

01:33:42.680 never know just listen like the the the the core of it is the same thing and for girls as well man

01:33:48.120 it's like if you're a woman you know um and you're a bad judge of character you're gonna have a tough

01:33:52.460 life that's it's harder for women to date than men i really believe that like i know some people say

01:33:56.340 this and i was like no because men if they're smart they're they're looking at they're they're

01:33:59.860 maximizing their value and they're looking at a woman's past now women will try to hide their past

01:34:03.520 but the past is a lot easier to predict than the future right it's like i can look like one of our

01:34:09.640 guys right now we're just laughing about he got he's dating this girl and we're all looking like

01:34:13.380 oh no oh no he doesn't see it he doesn't see it but but it's like but here's the thing we can see it

01:34:20.500 because we understand what it says about the past but for a woman to look at a man's future requires

01:34:24.880 to be a good judge of character that's hard especially if you don't have good role models good

01:34:28.640 male role models in your life to be that sort of uh ideal right to pursue you know

01:34:33.920 and a lot of times like we want the roller coaster but the guys that like you should be with

01:34:39.500 are more methodical as you were saying well you have to you know if you realize that too late and

01:34:44.320 you're 32 by the time you realize it you're gonna have a tough life yeah like you should

01:34:48.240 realize you should definitely get your heart crushed both as a man or as a woman you should go

01:34:53.260 through rejection and heartbreak because that's part of the human experience like you're not if

01:34:57.700 you're living to mitigate against heartbreak you're gonna have a very bad life also so it's

01:35:01.400 not about reducing that's the other thing we talk about is you can't go into stuff scared because

01:35:05.880 like shit won't work out because like that's like oh he might leave you high and dry if you give it

01:35:10.900 like if you give up your career you have kids or whatever it's like yeah he might it's like look

01:35:15.320 fail fail but then don't make the same mistake twice like you should fail you should go out and find

01:35:20.540 different ways like it's not that you're succeeding too little it's that you're failing too little

01:35:23.580 yeah and then of course the girl yesterday she fails a lot but then she keeps keeps doing the

01:35:27.500 same thing it's like yeah fail and then take corrective action iterate to perfection yeah

01:35:31.820 well we we do have another interview coming up so i have to get this thank you but um you are so

01:35:38.980 interesting the the fans love you so we're definitely gonna have you back um thank you so

01:35:43.400 much for coming hello fans i love you tell them tell them again where to find you lgfg.com guys look

01:35:48.100 good feel good lgfg.com uh we're a custom clothing suit high-end suit company but what we're looking

01:35:53.160 for those young men and women that are looking to build a career internationally we have a guy

01:35:57.600 that started with us in europe he just moved to hong kong now works out of our hong kong office we

01:36:01.200 had a girl starless in australia had a dream of working in dubai she now runs our dubai office

01:36:04.500 we're international we're growing um and we like kicking ass and if you like that

01:36:09.760 lgfg.com sounds like such a cool place to work um guys like the video on your way out subscribe to

01:36:16.660 the channel ring that notification bell um make sure stay tuned because he's gonna do a wife school

01:36:21.280 episode with me where we show the yeah we're gonna show the the suit the 1950s suit we're gonna go

01:36:25.920 through the fashions that'll be good like the video on your way out and we'll talk to you next time

Pearl - August 23, 2025

Escaping The USSR, Building A Business And Dating @DIMITRITOUKHCHER ｜ THE SITDOWN

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