00:10:22.460I'm joined by Jedidiah Beeler, the host of the Jedidiah Beeler Show, by the conservative influencer, Deborah Lee, academic and host of BET News, Mark Lamont Hill, and the author of Cultural Intelligence for Marketers, Dr. Anastasia Gabrielle.
00:19:26.140I'm going to respond and I'm going to hope that you don't interrupt me as I answer.
00:19:30.600OK, because, again, no one else has been interrupted except the people who disagree with you.
00:19:34.220What I'm saying is still the word you listen, listen, listen.
00:19:38.260The word eugenics literally means good genes.
00:19:40.480It literally means that etymologically.
00:19:42.540The point here is to judge human beings based on their genes that you decide that you have good genes and you have bad genes isn't in and of itself a racist project.
00:19:50.980That's the point. So, no, it's not that I think that I have good genes and you can't say anyone else has good genes.
00:19:54.960I'm saying, let's get rid of the good genes narrative, particularly when it's based on hair
00:19:58.720and eyes and body type. Why? Because those things are racially coded. In other words,
00:20:05.020if I say that straight hair is good genes or blonde hair is good genes, and no, I'm not after
00:20:09.120watching an ad, Googling someone to figure out their natural roots. You'd be shocked to know
00:20:12.400how many people don't do that. If I'm doing these things and I see blue, your eye color and your
00:20:17.100hair as a sign of your good genes, then that means someone who has a different hair or eye color
00:20:21.020doesn't have good genes. And if you, the last thing I'll say is if you look historically
00:20:24.060at ads. It doesn't though, does it? Calm down. Calm down. It doesn't actually mean that.
00:20:30.380No, no, no. Hang on. Hang on. No, no. I will speak on my own show. So just calm down.
00:20:35.940I'm asking you not to be condescending. Stop being so precious. My instruction about shouting
00:20:40.640was between the three, four of you, not me. It's my show. I do what I like.
00:20:45.200Yes, I don't care if it's your show here. If you interrupt me in the first minute,
00:20:48.600it's bad form. I'm saying that if you let the guests who agreed with you talk for three minutes,
00:20:52.500then don't allow me to talk for more than one second you literally didn't let me finish the
00:20:55.600first you have he's crashing out he is crashing out it's such when you're in these environments
00:21:03.020it's such like um it's such a weird setting i kind of hate so i don't really take these panels
00:21:10.060anymore because i just hate talking like that i want to talk to you like a normal person
00:21:15.920you know i don't want to talk to you like this scripted monologues i want to like have a back
00:21:22.120and forth and understand where you're coming from. Literally, you have literally done more
00:21:27.680talking than all three other guests put together multiple by two or three. So call your precious
00:21:35.280Jeff. Call your precious Jeff. At this point, it was at the first 10 seconds. My point was just
00:21:40.060to interrupt me in the first 10 seconds. Can you calm down? I'm not angry. I'm talking over you.
00:21:47.640Right. I have blue eyes, right? I also have good genes, particularly on my mother's side,
00:21:54.640because my skin is surprisingly good for a personal age, because my mother's side
00:21:59.060all had good skin. You got a problem with that?
00:22:05.720Mom? Is that for me? You got a problem with that? Yes. If I say I've got good genes from my mother
00:22:11.120because I have good skin and I've got blue eyes, so what?
00:25:58.940Yeah. Getting offended, the way I think, even if somebody's insulting you in your face
00:26:06.440and yelling at you and screaming, getting offended says more about you than them
00:26:13.340because their anger is their problem, but your anger is also your problem.
00:26:18.880That's not American Eagle's problem. If you see everything through the lens of misogyny,
00:26:22.460it's the same conversation over and over again.
00:26:25.440You know what? Hang on. Don't all talk at once. Don't all talk at once. No, I'm going to come to Anastasia. Anastasia, here's the problem. The Democrats have just polled at record loads. Right. They are incredibly unpopular.
00:26:40.620And I can tell you one of the reasons why. It's things like this. The reason Donald Trump got reelected is partly the economy, partly immigration, but also partly the culture wars, which the liberal left, the woke left, tried so dementedly to fuel and fire for so many years, behaving like a bunch of insane fascists.
00:27:04.920And it comes down to stuff like this, where most people watch this ad and see it for what
00:27:09.920it is, a harmless ad with a hot actress selling jeans.
00:27:13.520But in the prism of the woke left, which I assume you would identify as, but correct
00:27:18.680me if I'm wrong, you look at it and see it as an obvious example of Nazism, eugenics,
00:27:25.240white supremacy, and you hate it and despise it.
00:27:28.860And anyone who likes it must be cancelled.
00:27:31.940And that's the problem with the woke left.
00:27:35.540That's why nobody wants to vote for anyone who identifies with the woke left.
00:27:51.460Yeah, I hear where you're coming from.
00:27:55.140And I think that kind of strong narratives between, you know, woke left kind of hijacking
00:28:00.960everything is part of a narrative of labeling people and not allowing nuance and context of
00:28:07.100what is actually happening here. So I'm not really interested in being inflammatory around
00:28:11.240the subject. Neither do I think that this particular campaign is a propaganda campaign
00:28:16.300for eugenics. But I am interested in thinking about the power of media and representation in
00:28:21.340our culture and what it means for somebody who engages with this ad who doesn't look like me.
00:28:26.660And as a marketer, I know that actually it is American Eagle's problem that that is a reaction of their customer base, which is younger people and particularly younger girls.
00:28:38.940And as a marketer, I know it's a responsibility of the brand to understand their audience, to understand their worldview, the way that they form their associations and connect with them.
00:28:49.100Women just say a lot of words, but say nothing, nothing at all.
00:28:53.040Speak to them in a way that resonates.
00:46:21.660And number two, I point out a history of white supremacist logics and cultures that show that white lives, white bodies, white experiences are better.