Pearl - Shiv Explains How Imperfect Action BUILT His Empire @ShivAiyar

00:00:00.000 so i think the easiest way to think about my business is it's very similar to real estate

00:00:04.720 like the people who are the best at real estate they know location location location okay where

00:00:08.320 do you build that website there's a lot of genius to that and then two is is um like

00:00:15.200 two is then obviously putting the site together there's a certain way to put it together

00:00:18.880 um like there's certain houses that sell better than others right certain configurations and then

00:00:23.600 it's um yeah and i think the biggest thing is like for in my business honestly the people who are the

00:00:29.440 the most successful it's the people who just build the most sites and like imperfect action like

00:00:33.920 throw a lot of stuff at the wall um i think a lot of people expect perfection in this business

00:00:40.720 remember the average tow truck owner doesn't even have a website yeah it's kind of the same thing

00:00:44.580 for us with videos you go i mean because you get more data and then off of the data you can make

00:00:50.160 better decisions in the future you know like who's going to be more successful i feel like in the

00:00:54.860 short run if someone makes 100 youtube videos there's a higher chance they're going to be

00:00:58.980 successful than someone who makes one incredible youtube video because it's like it's too little

00:01:04.420 data i get long i know the creator space is a little bit different because you have to keep

00:01:08.860 stuff that's engaging but like if you just created one amazing video and that's your whole career and

00:01:14.080 that's what i see with people too they'll um when i coach them they'll spend so much time perfecting

00:01:18.680 a website i'm like my websites are the ugliest websites ever yeah and in the video space it's 0.55

00:01:23.740 more there are people i would say the top creators don't have as many videos but they've made

00:01:30.300 thousands to get there right right so they know what tone their audience but now they have a

00:01:35.340 formula correct but to get to that right to get to that formula yeah you have to go do a lot yeah

00:01:42.540 and that's the same thing with me like for me to even figure out little things like which niches

00:01:46.780 to go into which cities it took me so much screwing up so i think a lot of times with people

00:01:51.580 they're they're so afraid of screwing up right it's like no the screwing up is part of getting really

00:01:56.300 successful.

Pearl - May 02, 2025