Playing to Win

00:00:00.000 than playing not to lose um much much uh requested topic by many of you guys

00:00:06.880 published out a video oh gotta mute this here there we go uh put out a video earlier on today

00:00:13.600 kind of uh summing up what this new series will be all about gonna have rotating guests it's gonna

00:00:18.040 be a lot like before the train wreck uh you guys be able to click to join and ask questions of

00:00:22.500 course during the show um i get a little exhausted sometimes talking to people about

00:00:28.660 uh sexual marketplace and women because um i think guys put way too much emphasis on that when

00:00:34.060 they should be putting more on themselves and looking internally and building a better version

00:00:37.340 themselves and their dent in the universe and i see a lot of guys that just look for the cheat codes

00:00:42.420 to life and there are no cheat codes in the show we got none for you tonight with me uh on this

00:00:48.340 episode i got scott carr how you doing scott hey great thank you for having me rich yeah man haven't

00:00:53.160 had you on in probably about a year now but uh you know you've been a good friend and a good friend of

00:00:57.900 the channel you're the you're the grondike soap company you're the tactical soap guy and tactical

00:01:02.040 beard oil um so what i'm going to do is i'm going to rotate entrepreneur guests on this show

00:01:07.300 uh as we're broadcasting i got about a dozen lined up uh you might see some guys come back later on

00:01:12.820 in the future so if you enjoy a particular guest let me know in the comments um before we kick off i

00:01:19.020 wanted to really define what playing to win versus playing not to lose looks like

00:01:24.000 um the best example of it is well let me grab the link to that video um you guys can check that out

00:01:31.780 later uh but i just want to drop it in the chat so it's there how's my audio by the way if my audio

00:01:37.460 is a little low let me know i can i can crank up the gain a little bit some people sometimes complain

00:01:41.380 it's on the lower side um but that's the link to the video that i'm going to reference i'm going to

00:01:46.400 share my screen here so we can get on with the explanation because a good visual i like good visuals

00:01:52.920 right uh screen and that's it right there share and that should put us off to the side now that

00:02:02.900 didn't work let's try this again share screen application window boom okay that's better uh

00:02:12.520 hopefully you guys can see that okay it might be a little tougher on a mobile screen but here we go

00:02:16.920 so this is what playing to lose looks like playing to win is going for gold it is it is going to be

00:02:24.020 the best that you can possibly be in your category um elon musk is playing to win in the automotive

00:02:29.800 industry uh he's playing to win in space but he's also competing up against guys like jeff bezos and

00:02:35.820 richard branson slightly different models but all three of those men are playing to win in their

00:02:40.260 category uh playing not to lose looks very different okay playing not to lose looks something like what i'm

00:02:45.940 about to show you over here so these are some comments that came out of the video that i posted

00:02:49.900 today some people uh might be deemed as haters others just might be confused um i sometimes like

00:02:55.880 to say that haters are just confused admirers you ever notice that scott yeah absolutely um let me just

00:03:03.460 go through these before we start taking some callers because we got some people waiting uh what i'll do is

00:03:07.260 i'll post the join link actually before i get over to reading this on the screen uh copy the clipboard

00:03:15.040 and drop in here so that stream yard link that i just posted is a join link so if you got a question

00:03:20.940 you can click that and get in queue um and then you'll be able to pose it to us so this first one

00:03:26.040 over here says i'm too stupid to pour piss out of your boot i'm not sure if that's his name or the

00:03:30.900 opening but he says 300k a year so the story here with this dude was i had a coaching call and he

00:03:36.940 was a young man i think he's about 23 uh makes a great income makes 300 000 a year working in a

00:03:42.480 very niche industry um in the gta and he's thinking about branching off he wants to play to win he wants

00:03:47.940 to put a dent in the universe he wants to look for a greater opportunity to uh magnify and multiply

00:03:53.400 basically to 10x his life so he says this guy over here who's playing not to lose which is the other

00:03:57.740 side of it says 300k a year is pretty good i wouldn't want to give that up what if he went out on

00:04:02.400 his own and failed dear god what if he went out on his own and failed scott did that thought ever

00:04:10.360 cross your mind when you started up your business no no right you know uh failure is always out there

00:04:17.860 and to me it's what scares the the guys that make it to make it because they know that they can screw

00:04:23.520 up pretty badly right anyway so what if he went out on his own and failed scott could he return to his

00:04:29.420 job hmm i don't know uh my thinking is that job for 10 years make 300k a year but live at 50 000

00:04:35.700 and save to invest the rest and then by your 30s you'd have well over a million dollars and you'd

00:04:40.080 have the rest of your life to do whatever you wanted that's one way to play it but if we're being

00:04:45.300 honest that's playing not to lose that's playing it on the safe side of things um people that play

00:04:51.400 not to lose they'll go out and they'll get the cushy job that pays them a good pension and they've

00:04:55.840 got 18 weeks off you know throughout the year that's playing not to lose right you get your

00:05:00.580 little you know timex watch when you retire and all that sort of stuff that's what playing not to

00:05:06.280 lose is here's another comment over here i just want to read this one as well not sure about the

00:05:09.640 strategy with 300k at 23 that's astronomical for a 23 year old if i were him i would live in again on

00:05:15.420 50 000 invest well uh he could have a million by 30 in pocket money this guy said 50 or anyway uh

00:05:21.920 and then let's go playing to win at that time again this is another guy that's playing not to

00:05:26.420 lose this guy's a little bit different in his approach he says a 23 year old kid making three

00:05:30.560 and three hundred thousand dollars a year in retail work for somebody else five years old experience

00:05:34.960 probably no college degree i would love to know exactly what this young man is doing well too bad

00:05:39.060 that's private confidential and i coach somebody it's none of your business but i can assure you if

00:05:44.260 he's paying me 1100 an hour he is doing what he say he's doing okay i don't put out bs content like

00:05:50.200 some people out there so he says either one he works for his family multi-generational business

00:05:54.780 and he's being handed premium accounts and leads no he's a drug dealer no he's completely full of

00:06:00.280 crap and lives in fantasy land no there is no fourth option to this well why would you consider a fourth

00:06:05.780 option which is playing to win why when you're when your mindset automatically defaults to playing not

00:06:11.540 to lose that is the mindset of somebody playing not to lose they're not they're not looking to win

00:06:15.960 and then this is the last one that i want to read before i close off the screen here is these

00:06:19.460 people telling you they make 300k are lying to you less than one percent of the population earns

00:06:23.800 that a 23 year old makes 300k because we've been doing it for five years come on guys that is what

00:06:29.940 playing not to lose looks like scott what would you do if you were if your employers or your kids

00:06:36.240 started regurgitating lyrics like that i would be very disappointed for for one thing i think a lot of

00:06:45.140 a lot of society doesn't know anybody that makes 300 grand a year and so they think it's a lie

00:06:51.720 i mean you know a lot of grand a year is is is is pretty much peanuts in the grand scheme of things

00:06:58.180 i mean if you want true financial uh freedom like you're basically starting if you live in a big city

00:07:03.400 in north america at 300 grand a year right 300 grand a year and in in thailand maybe somewhere in the

00:07:09.920 caribbean or maybe columbia or something like that might might take you a long ways you might live like a

00:07:14.600 a king but for north american cities where you're heavily taxed uh where the cost of living is

00:07:19.860 quite high it's a starting point right and what's funny is there's talking about oh say live on 50

00:07:26.040 grand nobody's gonna do that nobody's gonna do that you can but your commute to work every day is

00:07:33.700 going to be about three hours right each way yeah yeah you're gonna live on 50 grand and you've got

00:07:39.760 300 i just i mean it's it's as rare as a 23 year old making 300k it's rare i agree yeah yeah so that's

00:07:48.220 what the difference is between playing when i play not to lose a playing to win concept i mean a great

00:07:52.620 book to read uh to get the notion through your head if it's something that you're interested in

00:07:57.260 learning about uh richard branson wrote a book called losing my virginity it's an old one it's probably one

00:08:02.900 of the first books uh that i read that kind of led me down the path of entrepreneurship so i highly

00:08:07.200 recommend it in fact i will put it in my recommended reading list i need to add that book there for sure

00:08:12.320 um it's basically his own biography um you know he co-wrote it he talks about everything from you know

00:08:19.860 his student magazine to being thrown in jail for uh shipping records from france to britain um and

00:08:26.760 everything that happened in between that that is a guy that plays to win in his life he doesn't he

00:08:31.300 doesn't make excuses you can have results or you can have excuses right right you can't have both

00:08:36.320 though yeah but excuses are sweet though they're pretty easy because all you got to do is just

00:08:42.920 point and sputter and blame somebody else for your failure people like to do that all the time

00:08:46.160 that's the truth it is i read that book though that's a great book i read that book many years

00:08:52.160 ago it's a great book there was another one that i don't have on my shelf over here uh brian tracy's

00:08:57.040 maximum achievement did you ever read that one yes i did what other ones were catalysts for you i'm

00:09:03.340 you know i'm kind of curious yeah i i read think and grow rich like everybody did solid yeah fantastic

00:09:09.480 and there's a couple of there's one book that really really changed my life and it's by a guy

00:09:15.740 named charles gibbons he's he's the late charles gibbons he passed away but he wrote a book called

00:09:20.760 super self and the concept was you calculate what your hourly worth is and you calculate in your

00:09:29.660 time off and if there's anything around your house or things that need done

00:09:34.980 that you can do for less than your hourly rate you hire it out outsource yeah and so you hire a

00:09:44.760 housekeeper you hire people to work on your car you hire people to go get your groceries and you can

00:09:50.200 focus on what it is that you do and that was just that was really really big for me so it's still

00:09:55.100 out there on amazon it's called uh super self yeah um i'm gonna have to dig that up it sounds a lot like

00:10:01.280 um ari myzell's uh book uh i can't remember right now but but he had this uh degenerative disease in

00:10:08.500 his intestines and he basically had to figure out how to outsource and automate pretty much area every

00:10:14.660 area of his business because he was so stressed out family right you know family of five he had a lot

00:10:19.040 a lot of stuff going on um but i definitely co-signed that like a lot of guys will run these

00:10:25.460 like small boutique types of businesses or even do things where they're where they're just doing

00:10:29.820 totally unproductive things over and over again like i'll give you a very good example because

00:10:34.380 we're doing it right now like we're on a live broadcast for me to create this content and to

00:10:39.160 put it out all i really have to do is generate the event which takes a few minutes upload a thumbnail and

00:10:44.020 then start the broadcast i don't have to edit on a slice and dice or anything like that there's no end

00:10:48.700 cards nothing this is the easiest way for me to create content which lets me focus on better

00:10:52.520 content right um so i think it's incredibly important that you that you you know find your

00:10:58.220 way about trying to optimize optimize sorry and automate as many systems as possible did you did

00:11:04.660 you ever read four hour work week yeah i did actually i it's funny you say that because i'll never

00:11:09.940 forget reading that book because um i went through it when i had dengue fever in barbados yeah and i

00:11:16.080 couldn't leave the damn island because i had like a wicked fever my body was sore as hell it's

00:11:20.060 some like weird um uh mosquito-borne disease but i listened to that book i think twice um while i was

00:11:27.980 down there i made copious notes um over it but that was i mean that book itself is really really

00:11:33.440 not about working four hours a week it's more about and even the four-hour chef that he followed

00:11:37.640 up with because i was talking to uh tim about this at a mastermind event that i had in napa a number

00:11:43.040 of years ago but he said it was basically about um uh outsourcing and automating as many systems

00:11:49.980 as possible and getting rid like basic shit like autoresponders like when i email you and then you

00:11:54.960 email me back you see that autoresponder right sure sure and everybody gets that and like what does

00:12:00.560 that say it basically says hey look you know my time's precious here's all the stuff that you need

00:12:05.420 to know if you want to connect with me let's go right yeah it's it's great yeah that that was a

00:12:10.440 that was a a great book for me to read and there's another one that i just wanted to throw out there

00:12:14.960 that you may not have read it's pretty new i believe it's called a company of one i haven't

00:12:19.540 heard that one who uh a company i i have to look up the author but he he talks about how with the

00:12:26.280 internet with automation and with outsourcing you can grow a multi multi-million dollar company

00:12:32.380 being one guy yeah like is your is your company set up with employees or is it set up with

00:12:38.500 contractors i have a combination of both i don't have a single employee so they're all contractors

00:12:43.800 right so you're company one then so you're so you're basically living one so what does that look

00:12:48.620 like can you can you maybe kind of break it down for people so they understand because you're in

00:12:51.440 physical product right like you ship yeah physical product yeah physical product is i would much

00:12:56.540 i'm not going to say i'd much rather but a digital product is a lot simpler but but physical product

00:13:02.460 i'm in love with but i um i started out you know with a small soap maker and i did all fulfillment

00:13:10.380 i did all customer service i did everything and then as we grew i outsourced the making of the soap

00:13:17.060 to a big company and i basically make up the formulas and ship it to them and they make the soap

00:13:24.020 i um once i got to over 80 what about the packaging and the like the labels and stuff

00:13:31.840 the packaging i i i use fiber and design crowd and my guy and i i got my my guy did the boxes with my

00:13:40.800 assistants and so um he's not an employee he's just a guy that you know i pay him when he does

00:13:47.220 something for me it's contracted yeah i use design crowd for my logo um i can't remember if i use

00:13:54.980 fiber for anything for this what do you use for uh fulfillment when you get orders fulfillment i use

00:13:59.700 a company called easy post yeah and once you get and here's the thing here's the thing rich you can

00:14:04.920 that i got caught up in you know when your orders get big and you're filling them and it's taking

00:14:09.120 it's taking you half a day and you're carrying like two dead bodies of soap out of your house every

00:14:13.200 day it feels like you're doing something and so you have to let i had to let go of that

00:14:20.040 you know the bank account is what really needs to you need to focus on but so once i got above 80

00:14:26.140 orders a month i outsourced it to a company called easy post there's a couple others ship ship bob i

00:14:33.820 think is one of them but easy post they do a really great job the orders come in they ship them if there's

00:14:39.240 a problem they handle it what do they do they end up drop shipping it from a warehouse so the order

00:14:44.740 comes in they get notice and they ship it out right away yeah they they stored in their warehouse

00:14:49.040 it's got skews and scans and you know back in the day i didn't even have you know the little code that

00:14:54.500 they could scan i had to put those on the boxes yeah yeah but they scan them and they keep up with

00:14:58.680 inventory tracking and yeah it's incredible that you got it to the point where you're the only

00:15:03.100 salaried employee and everything else is contracted out that's that's the only way i'll do anything

00:15:08.400 anymore almost because just because more people more problems did you ever have a have like bad

00:15:14.120 experiences with um employees in the past no i we've i've always kept it i always flown it low

00:15:21.860 to the ground and never had too many employees but we've i've had up to i'd say i've had five employees

00:15:26.440 yeah i think i think i'm going to dedicate an entire show at one point on employees when it comes to stuff

00:15:32.280 like this because it's an interesting conversation to have too for sure but but i um i started with

00:15:39.100 this company i started what are the activities i want to do and the things that i like to do is come

00:15:44.060 up with product and i like to not be tied to a physical location and if you have employees they're

00:15:50.700 kind of looking at you if you're oh yeah i'm in la this weekend i'm just hanging out but i'm working

00:15:56.400 you know i can work on my phone but if you have employees they they get that crab in a bucket

00:16:02.460 yeah they get that crab in a bucket mentality where they they resent you for the life that you live

00:16:07.140 how dare you for taking on that risk scott and traveling and enjoying your life and working

00:16:12.000 independently free and not tied to a desk shame on you absolutely the truth yeah that's that's the

00:16:18.380 playing not to lose you know thinking right like that's the playing not to lose mentality that holds

00:16:22.920 people back point point and sputter well go do the work right like that's my yeah um i want to throw

00:16:28.600 some people on to join us we got a bunch here waiting uh sam looks like you're up here first so

00:16:35.480 you have a question for us fire away are you muted or i think you might be muted on your phone so i'll let

00:16:46.480 you go willie i'm gonna put you on willie how you doing brother hey good how you guys doing good man

00:16:51.320 you got a question for us tonight uh you know actually i didn't um i didn't really have a

00:16:55.680 question i just had something to share basically i've gone from the corporate world recently and uh

00:17:01.780 for the past uh i'd say four or five years i've been scaling up a business at the same time

00:17:07.300 and one of the things i noticed is is the mindset shift that i have along the way going from a business

00:17:13.920 owner to an employee business owner and employee and and the difference i don't know maybe you guys can

00:17:20.480 relate but um it's just phenomenal your mindset and how you look at the world and how you carry

00:17:25.340 yourself is different depending on what situation you're in so it was just how's it different can

00:17:32.060 you kind of contrast the difference between being the employee versus running your own thing well if

00:17:37.140 you're the employee it feels like you're in school or you know it feels like you know you have to

00:17:43.860 definitely carry water for your employer and and do exactly what they say and and and the more

00:17:49.500 corporate uh environment that you're in uh the more that that applies so uh whereas in your own

00:17:57.200 business you you have the freedom of thought freedom of action freedom of your time freedom to fail

00:18:02.580 freedom to win and it's just it's just completely different and absolutely the level of the level of joy

00:18:09.880 absolutely great too yeah satisfaction so you know i i heard you talking earlier both of you gentlemen

00:18:16.500 uh we're talking about some questions people were having like uh and you phrase it as playing not to

00:18:22.880 lose well i don't know if if you're an employee for an indefinite amount of time i mean i i have been

00:18:30.560 so i i don't knock it at all but uh it's i don't know if you can really say on the long term

00:18:37.460 you're you're not losing uh if if you have an opportunity for entrepreneurship in front of you

00:18:42.500 and you don't take it um i don't know i i think you'd be missing out if you didn't take it personally

00:18:49.940 absolutely yeah i mean there's there's no greater path to like truth like freedom a lot of guys will

00:18:58.580 bang on and preach about um just unplugging and disconnecting and becoming free from um

00:19:07.400 you know the cogs in the wheel sort of thing you know like the men going their own way sort of

00:19:11.440 movement kind of right that too like that's one of the beliefs that they have but if you're still

00:19:15.660 going to a nine to five job and you're not creating wealth for yourself you don't have the ability to

00:19:20.880 have f you money and tell somebody to go pound exactly you're not free right you're not you know

00:19:27.380 you're you're shackled um you know the the the true level of freedom like the top tier is really

00:19:33.940 anti-fragility right where nothing can touch you and anything that happens to you only makes you

00:19:38.860 better you know you get to that point like i constantly have these losers that make videos

00:19:45.140 about me that they want me to respond to and stuff like that i don't know responses to anybody but what

00:19:49.560 they end up doing is they drive traffic to my channel and my subscriptions go up right they like

00:19:53.820 to point sputter and my subscriptions go up and i have a bigger audience and they start to see huh

00:19:57.800 maybe this guy isn't a moron maybe the guy i was listening to is a moron right so you get to the

00:20:02.780 point of anti-fragility which is like the best part because it allows you to focus on your purpose and

00:20:06.580 your mission right while you chase that excellence what's your business willie uh i um i flip houses

00:20:11.900 i have a real estate company so we uh we buy and renovate houses uh do about 30 30 or 40 a year

00:20:17.740 that's awesome yeah and it is awesome what part of the state you live in in california great wow

00:20:23.260 still make money out of there in the current market oh yeah yeah awesome yeah you make money when you

00:20:27.900 buy and buy your products and what is the average house cost there to buy like what was your first

00:20:33.740 flip like what was the cost on it uh the first flip i i moved into so that was about a no that was

00:20:40.920 350 000 okay they're all around for 350 you moved in you did uh like a rehab like lipstick lipstick and

00:20:49.080 makeup yeah so i actually uh that's where i learned from so i learned from uh an older fellow who had done

00:20:55.660 this and he bought this particular house at auction and uh while he was gutting it down to the studs

00:21:02.780 uh he said well i'm gonna fix it i'm gonna um and i'm gonna sell it at this price so i've seen his work

00:21:10.000 i was very comfortable what he was doing and i and right there and then when he was only like 20 percent

00:21:14.940 into it i decided to buy it and part of that process allowed me to learn from him which uh was invaluable

00:21:20.780 i learned basically i got like a key insights onto how you do this and it was just phenomenal

00:21:26.620 uh i learned a lot and i just uh became very passionate about it and this basically took over

00:21:32.460 as my i actually i actually sat in my friend's truck about three or four years ago his name is ian

00:21:39.980 and we did a video on making money flipping houses there's a book out it's called from renos to riches i

00:21:45.900 just pulled it up on the other screen over here so you guys might want to look it up on amazon but it's more specific

00:21:49.900 to the canadian market but you can do quite well flipping houses but again it's a long game right

00:21:55.500 like the first house that you were in for uh 350 when you got into it what was the profit after the

00:22:01.900 rehab right well you know that was a it was kind of a hobby at that point so uh in that one you know

00:22:07.740 that's usually how it starts for most people right is do i actually like this yeah and so i lived in

00:22:12.620 it for two years so that i could enjoy there in the states we have you might be familiar if you live

00:22:18.300 in a house as your primary resident for two years all your gain is tax-free right so i did that yeah

00:22:24.060 okay so um you know i did that and like i said that kind of got me into the business and then after

00:22:29.900 that i would do maybe one or two a year and then uh about five years ago i just decided to scale it

00:22:36.220 and uh i joined some really powerful masterminds of people who do uh this business in the 100 plus a year

00:22:42.300 that's that's that's the accelerator right is the master absolutely it's like throwing gasoline on a

00:22:48.060 fire okay so that's where i get criticism a lot of the times too is you charge a lot of money for

00:22:53.580 your community rich your mastermind you know your coaching is too expensive how can you justify that

00:22:58.060 this that and the other thing i've spent as much as 35 000 a year learning yeah and masterminds and

00:23:03.900 different groups different events different retreats i'm going to greenland next uh june for a

00:23:08.620 mastermind retreat that's eight grand and that's just for the retreat doesn't it doesn't include

00:23:12.540 the cost of the trip to uh reykjavik and you got to travel and do all these other stuff and it's

00:23:17.500 pretty expensive right like these sorts of things cost money but the roi absolutely yeah it's always

00:23:23.260 there i pay 25 5 000 a year to belong to mine and it's made me way more money than that you know it's

00:23:30.860 just invaluable allows you to compress years and years of experience down to six months or you know

00:23:37.020 know isn't it isn't it an advantage to go and pay somebody for the information that will that will

00:23:44.860 accelerate you to that point of success to profitability like is it not an advantage to

00:23:49.420 learn from other people that have made mistakes so you don't have to make the same stupid mistakes

00:23:52.940 absolutely it's not only an advantage i don't think you could you're going to be stunted if you're

00:23:57.820 just relying on yourself and your own experience versus the minds of of you know scores of people who've

00:24:04.060 been there and and are where you want to be right and they know all the pitfalls all the all the dumb

00:24:11.500 ideas but then all the smart ideas that worked that's just invaluable i i really don't i know i

00:24:16.620 couldn't get to the scale that that we are approaching without it before i let you go um your

00:24:23.180 first flip you bought you moved in for 350 you didn't answer the question are you okay to answer this

00:24:27.260 yes 350 you did the rehab you sold it for 500 what was the rehab cost uh the rehab was about 80 000.

00:24:35.420 okay so i i bought it as a finished product okay uh so i bought it at 350 and and the guy i bought

00:24:43.180 it from he spent 80 on he made a little bit of money uh and then i just held it i just held the

00:24:48.700 finished product it that i really can't call that a fix and flip i was just uh enjoyed that was just a

00:24:54.540 good market appreciation right exactly yeah so you know when you when you factor that into the rehab

00:25:01.180 as well if you get something that looks like a a train wreck or it's been lived in for you know 60

00:25:06.140 years by the original owner and she's widowed and wants to move to a home those ones you can do like

00:25:10.460 a nice rehab on and make some serious money especially with the appreciation and appreciation

00:25:14.460 in the market so it's a long game guys there are no quick fixes there are no instant ways to becoming

00:25:20.060 a millionaire despite what a lot of people might try to sell you um for most people it takes a few

00:25:25.980 years at least i mean some people can do it within a year but for most people it takes a few years to

00:25:30.140 get there and even then it might even take a little longer it could take five right all right willie

00:25:35.500 thanks man all right take care thanks really yeah that's uh that's a great share appreciated that

00:25:41.500 one uh there's a super chat here i gotta just deal with real quick scott what do they say here sure

00:25:48.140 how can i stay disciplined to lose weight well i think you should start with that before you start

00:25:54.860 putting a dent in the universe because all that is is moving more and eating better right and if you

00:26:01.100 can't discipline yourself to move more eat better then how are you going to put your dent in the universe

00:26:05.740 how are you going to find that purpose that you're looking to chase you got to start with something

00:26:08.780 small right um let's see here i think i got a private message here from sam he said he's got

00:26:15.980 the mic working okay sam you're coming back on you're up buddy can you hear us okay i can hear you guys

00:26:22.220 great i'm sorry y'all couldn't hear me earlier y'all doing all right so pleasure to talk to both of you

00:26:28.860 uh rich i talked to you before several months ago on before the train wreck but uh i just wanted to ask

00:26:34.700 you a a business related question uh i'm kind of trapped in a partnership in my business and i'm

00:26:45.100 looking to get out of it and uh but i've still got the business still has about a hundred and

00:26:53.580 ten thousand dollars in liabilities and loans from the initial startup about nine years ago

00:26:59.900 and i've got a three-year lease still remaining um how would you if you had the opportunity if

00:27:08.940 you were in a partnership that you felt like you wasn't going to work i know you said you've said

00:27:13.820 before like on uh on on the red pill rule zero show uh once you know it's out it's out when y'all

00:27:21.820 were talking about the whole thing with the 21 convention situation just i'm out february 4th i was out

00:27:27.900 out how do you how do you negotiate getting out yeah you know what i mean because there's there's

00:27:35.660 going to be a lot of you ever had a business partnership scott yes yes i mean you're a

00:27:41.180 one-man shop now so i'm guessing it didn't go too good right no no it went great great they just he

00:27:46.380 just went on to do something in a different an industry that i wasn't interested in okay in the

00:27:50.540 nutrition industry he went on and did great and we're still do other stuff and i have another thing

00:27:56.380 that i do with my uh my neighbor which is which works out great and um but i do uh i do understand

00:28:03.260 what he's talking about but i'll let you answer him but i have some some thoughts well i want to

00:28:08.220 hear you go because i mean this is like an untying of the knot right but it's more on the business side

00:28:12.300 of thing go ahead right the the way i look at it i have a mentor who has a mentor and that mentor

00:28:19.580 is like there's always a deal i mean if you want to whoever wants to get out the worst

00:28:25.580 is willing to give up the most if you if you know it's gone you may have to take a little bit of a

00:28:30.780 beating do you know what i mean but there's always a deal unless you're dealing with an

00:28:35.420 an irrational unreasonable human being but you can say look this is what i'm offering to get out

00:28:40.860 right because it just depends on how bad i mean if you've got those leases and things

00:28:47.020 i mean you can negotiate leases too you can say look we're you could get nothing or you can get

00:28:51.420 something is the um is the business profitable you guys throwing off profits or is it a liability not

00:28:58.860 not not significant not not for what not for the amount of effort that i put in versus what my partner

00:29:06.140 puts in is it is it physical product or like do you guys have to stop yeah i'm a dentist service

00:29:11.500 dentist okay i'm a dentist it's a service but it's no one else can do the work

00:29:17.980 that the either me or he does so it's not like do you want to go away or do you want him to go away

00:29:26.860 i think i'd rather go away i don't like the demographics of the area that we're currently

00:29:31.500 practicing in he wants to move even further out into a less uh affluent area which is fine that's

00:29:39.260 great that's noble i can appreciate that can you make money doing that yes but you have to be high

00:29:45.660 volume and i like doing more of the high-end aesthetic kind of stuff yeah like i always tell guys to go

00:29:53.500 higher in the price point right i mean you as a business owner will have a better experience like

00:30:00.220 when i was coaching people at 200 bucks an hour the conversations i was having were pretty basic

00:30:05.180 right like i wasn't solving much i wasn't putting a dent in the universe at the price that i charged

00:30:09.180 now at 1100 bucks an hour and it's going to be going up over time it's going to keep going up um

00:30:14.140 i'm having more impact i'm i i'm actually getting better reviews from people at that price point that

00:30:20.220 i did at the lower price point and you make more money and you have a better experience dealing with

00:30:23.900 people um with dentistry do you guys have a book of business like do you guys have a client list that you

00:30:28.860 can sell uh technically yes um our patient pool is i mean we've got about 6 000 charts you know each

00:30:41.820 chart represents one person and we're about 50 50 on the number of charts uh but i'm typically doing

00:30:51.740 more of the big aesthetic you know like the front eight you know right aesthetic rehab kind of stuff

00:30:59.020 veneers and crowns and that kind of stuff so what does the partner and he's doing you guys have right

00:31:03.660 now as far as the breakup because there's usually a clause in there dealing with a breakup yeah the

00:31:08.940 breakup is is no matter what deal in case someone was over the barrel because i'm also going through a

00:31:16.140 divorce uh if he can't lowball me because if he if i if he comes at me with a figure like i'll buy you

00:31:24.620 out the goodwill the goodwill uh for which is what the the primary value of the practice is is the patient

00:31:33.260 pool uh if i sell whatever number he offers me i can offer him one dollar more and buy him out

00:31:43.660 so it kind of keeps it you know it keeps it where he can't lowball me yeah i'm going through that too

00:31:51.500 yeah it's like breaking up with a business partner is kind of like dealing with a divorce in the sense

00:31:56.060 that there's always a pound of meat that has to be given up somewhere um oh yeah you know what i mean

00:32:00.620 like um in a divorce it might be you're going to discount the value of your house 100 grand just to

00:32:05.340 give her something to shut her up sort of thing right um for you it might be like okay well you keep

00:32:10.300 those two chairs and i'll take this list of clients it's in this demographic that i want to

00:32:14.300 work with sort of thing right um and pay off the loan together but like there's any any number of

00:32:19.500 different ways to handle it i mean it's good that you're not it doesn't sound like you're acrimonious

00:32:23.180 it's just you don't you don't want to continue dealing with the demographic that you want you

00:32:26.940 want to move on to other areas of practice right yeah absolutely absolutely is there any is there any

00:32:32.060 fighting are you guys pretty cool about it all i mean we were we were study buddies in dental school and all

00:32:38.780 that stuff so i mean he's been a friend of mine for almost 20 years but the friendship is why don't

00:32:45.020 you see if you can find find like a new dentist that's coming out of school that wants a book

00:32:49.020 of business and maybe sell yours to him and then he can partner with your partner because i don't think

00:32:55.020 many people can handle my partner he's not he's not a pleasant person okay but that's not your problem

00:33:01.260 another part yeah yeah that's not your problem yeah i know that's like i just that's like um

00:33:07.580 that's like it's kind of like full disclosure well it's kind of like you wanted to you know tell your

00:33:14.460 tell the next guy that's dating your ex-wife she's not really a nice person so i'm not really sure you

00:33:19.180 should date her and uh you know i kind of want to warn you about all these things it's it's not right

00:33:25.180 it may be someone that gets along with him that's just like him i was just gonna say maybe it'll be a

00:33:29.580 far better fit than you right i guess so that that i never thought of it that way but yeah that's

00:33:35.420 a good way that you put it there uh rich and scott i really do appreciate it well let me let me ask

00:33:39.580 you this if um if he goes away uh have you said have you does he know you you want to split or does

00:33:48.620 he not know that yet not not particularly i had a a situation where i was thinking of buying into

00:33:56.140 another practice in another part of the state right and uh and i was going to kind of let all

00:34:03.020 this happen and then that deal fell through so i'm glad i didn't burn a bridge right you know during

00:34:10.940 this time you you but if he makes you unhappy you have to have an uncomfortable conversation

00:34:17.500 and it's just right uncomfortable conversation but if he makes you unhappy you can't stay in it because

00:34:22.460 life is too short life is too short to stay in that relationship no matter especially business

00:34:28.940 because that's your that's your day-to-day yeah yeah that's what i've been especially appreciating

00:34:33.900 in this whole divorce machine grind up that i'm going through yeah yeah you don't want to have

00:34:38.620 you don't want to have a shitty experience at work and a shitty home life right i mean like you don't

00:34:44.780 have kids you're not you know you're not sleeping together oh i do you don't have family well i'm

00:34:49.420 talking about with your business partner right right oh oh yeah it's you don't know he's not

00:34:54.540 going to be in your life forever yeah he's not forced to be in your life forever your kids will

00:34:59.020 be in your life forever right so long as you guys are all alive but i mean like as far as a business

00:35:03.100 partner goes um i'm not a big fan of business partnerships for this reason um the only time

00:35:09.100 that i see it making any sense whatsoever is if there's a complementary like sort of uh synergy there so

00:35:15.820 a really good example of that that's been used a lot that most people can relate to

00:35:20.060 um steve jobs and steve wozniak right steve jobs was the face of the company he was the outside guy

00:35:26.140 he did all the dancing around on the stage and the marketing and look at all our cool

00:35:29.500 coming by it now and look at me with my glasses like he was the icon like he was the face everybody

00:35:33.980 knew him um but not a lot of people knew of was right they didn't know who was until the company

00:35:40.860 really blew up but he was the guy that did all the hardware he was the inside guy so that's when

00:35:45.020 partnerships work really really well together and it's great for the company it's great for

00:35:48.860 both people because the one guy goes off and does his thing and the other guy goes off and does his

00:35:53.420 thing and that synergy works really really well it's kind of like you know masculine and feminine

00:35:57.420 energy when it comes to relationships with men and women we're usually better together provided that we

00:36:01.180 know what the hell we're doing um when it comes to business you got to have synergy right

00:36:05.420 otherwise you got two chiefs in the tribe you got two guys trying to drive the bus at the same time

00:36:09.420 right they're fighting over the steering wheel and even after they became super successful that

00:36:14.220 relationship became acrimonious yeah right you know okay cool well all right guys i really

00:36:22.220 appreciate y'all's time thank you for all you do i'm excited for this new series rich yeah thanks

00:36:26.380 for hopping on man i appreciate it thank you that's great um guys if you're in the waiting

00:36:30.940 area and you've already come on to ask your question just do me a favor and leave i can't

00:36:34.620 remove you with this uh streaming software but you can watch it live on you know the screen if you just

00:36:39.340 click there uh it just makes room for new people to come in um yeah that was an interesting one um

00:36:45.740 absolutely well so far we've had a house flipper and a dentist i was actually yeah that i was

00:36:51.660 actually kind of hoping more that i'd get more of the younger guys in like the younger crowd being

00:36:55.900 like you know i really want to put a dent in the universe and how do i go about doing that i got this

00:36:59.900 idea sort of thing so let's see if we can get some of that going yeah yeah um let me grab that invite

00:37:05.180 link again although those were really great great calls i love yeah just like i love having

00:37:11.740 these conversations those the the business partnership thing is is is a is a big deal

00:37:17.660 and you but one of the one of the things um i read recently is that if you wouldn't want to go on

00:37:23.180 vacation with the guy you shouldn't be a business partner with him yeah and i would go on i would go

00:37:29.100 on vacation with anybody i've ever partnered with still yeah that's um you know i made the mistake

00:37:35.020 once of starting up a bit not even once twice actually i made the mistake twice of starting

00:37:39.580 up a business with a friend because i didn't want to go at the business by myself right and there was

00:37:45.420 no synergy he didn't have any skills it's just because i didn't want to do it by myself i wanted

00:37:49.740 to have my friend around to like hang out sure sure on all you know take on the world together and go and

00:37:54.940 build it yeah it's nice to have somebody to high five when the successes come in yeah you know only

00:38:00.780 only the successes were like 90 a result of my effort and like 10 result of his but he was taking

00:38:07.340 half the pay yeah that that's when it that's when it hurts yeah that's when you're like okay this is

00:38:12.620 not working out it's time yeah freaking divorce yeah um rob do you have a microphone i'm going to

00:38:20.300 throw you on here let's see yeah yeah i got a mic hey we're shaking man yeah you're good loud and

00:38:24.140 clear hey man how you doing scott nice to talk to you um yeah thank you i appreciate that so um

00:38:32.780 i just recently kind of got on the red pill bandwagon if you will a little bit i don't

00:38:36.860 want to call it a bandwagon you know what i mean i had gotten back together with a girl and i was dating

00:38:40.700 years like about a year and a half ago we got back together and then things just didn't go well

00:38:46.220 and i realized is this a playing to win question or a share this is i'm getting there i'm getting

00:38:52.220 all right go ahead i'm just going to give you a little bit of background i just want to make it

00:38:55.420 clear that this isn't the chasing tail show okay no no that's on monday night 8 p.m eastern standard

00:39:00.540 time so you're good quick plug go ahead yeah no you're good um so but what happened was i realized

00:39:07.100 i wasn't doing things right and that's kind of what turned me over the red pill um one of the things i

00:39:10.940 was doing uh when we were kind of back together was i was trying to start an amazon business

00:39:15.820 about two years ago i had a brewery that failed um and i had to go through all the bankruptcy and

00:39:20.300 all that kind of fun stuff but i was starting an amazon business and scott as you probably know

00:39:24.460 starting an amazon business um in topicals is like impossible to start um so my product was

00:39:33.260 a topical product and uh it was just impossible to get started but when i was with her i was like

00:39:37.900 i forget it i'll just let it go so then part of the red pill was like me saying no let me find a

00:39:42.940 way to get this to happen right so instead of going straight with the topical i know it's amazon

00:39:47.660 in order to get the topicals gate on gated you have to have uh just sales experience doing it

00:39:53.020 so i found another product which thankfully i have in the middle of being manufactured right now

00:39:57.260 hopefully i'll launch here in the next couple of weeks at the same time i have a full-time consulting

00:40:01.420 gig um that consulting gig is with a company who's not very financially stable and i have them getting

00:40:07.500 paid on time things like that um so i went out and um just recently got a job offer for a full-time

00:40:14.860 gig which kind of sucks for me because i'm an entrepreneurial kind of guy um but it's for a

00:40:20.700 little bit more money and at least i know that the income is going to come in so right now i'm sitting

00:40:24.780 here looking at three things i'm looking at the full-time consulting gig that i have which is remote

00:40:29.900 work i'm looking at this full-time job which will probably i'll be able to swing some remote work

00:40:35.100 and then i'm also looking at this amazon business now what i want to do is try and do all three

00:40:41.020 but i guess my question is when we talk about playing the wind how do we judge when playing

00:40:46.060 the wind is too much and now keep in mind the other thing i also have a daughter who's 11 years

00:40:52.220 old who almost 11 years old and i have her about 50 percent of the time all right well welcome to the

00:40:57.580 single dad club you're yeah yeah we're all in the same boat yeah um yeah that's it still isn't

00:41:04.460 fine either by the way yeah that's a great question okay so you got three you got consultancy you got

00:41:09.740 a full-time job and you got this amazon and is it fba is that what you're doing yeah fba yeah okay so

00:41:14.940 for those of you guys watching that don't know what that is it's called fulfilled by amazon and

00:41:18.540 basically what you do is you go and source your product you buy it at a discount uh you ship it to

00:41:23.660 their um warehouse and when the order comes in when somebody does a click to buy uh they ship out your

00:41:29.340 product you have to do all the marketing but you don't have to do any of the shipping none of the returns

00:41:32.780 nothing yeah um so are you taking on too much and you have custody your child 50 of the time i'm

00:41:39.020 gonna go with a yes on that that sounds like a whole hell that sounds like a lot of work um

00:41:46.300 it's it's it's playing to win thinking but if you're not able to make any kind of forward progress

00:41:52.540 like if you're treading water which i think is exceptionally hard if you got like you really

00:41:57.900 have four jobs parent consultant full-time job fba right yeah that's basically four jobs right

00:42:06.540 plus i'm guessing you got you know your own life too that you want to live yes okay so you got a

00:42:12.220 heck of a lot coming on and you're just going to be like a jack of all trades and a master of

00:42:15.660 all then basically is usually what ends up happening to most guys either that or they'll burn out what

00:42:19.740 do you think scott have you ever taken on that much before i haven't i haven't taken on that much

00:42:24.700 before but i will say this if you're going to have a full-time job that's that's a big chunk of your

00:42:30.780 day yeah that's the problem consulting unless you're going to bring on employees is not scalable

00:42:38.140 i would focus on side businesses that are scalable without you having to touch every single dollar

00:42:44.620 does that make sense yeah and that's that's the reason why i'm starting it like i said before i had

00:42:49.100 the brewery i had 50 employees and it was a it was a nightmare it was it was a nightmare all it was

00:42:55.020 was the way to throw my money in the trash can understood yeah but but with consulting that requires

00:43:00.300 you right that requires you yeah i mean i i run a teams uh i run a team of people so it kind of requires

00:43:07.180 me just to leave that team the problem with that one is that and that's what i've been doing for the

00:43:11.260 past maybe i don't know a year and a half uh the problem with that one is it's with a company that's

00:43:15.660 just not very financially stable it could end tomorrow right right also i'm not getting i'm

00:43:20.140 not getting regular payments on time so just for my my my daily cash flow of my life it's difficult

00:43:26.140 to manage it right well if you if you have an entrepreneur's heart yes you can go you can get a

00:43:31.580 job and as long as you're tunneling out like the shawshank redemption right right if you're tunneling out

00:43:39.660 seriously tunneling out then there's no harm in taking a job to pay your bills i mean your bills

00:43:45.420 have to be paid do you agree rich yeah um i was just thinking about these three things

00:43:51.980 and there's some and there's things that i don't like about all of them and i'll tell you what they

00:43:55.340 are yeah um one working for somebody full-time you know is always going to get in the way of you

00:44:01.260 putting your dent in the universe and really getting on your purpose like otherwise you're

00:44:04.780 going to be in first gear the whole time because it's going to be very very hard for you to do it

00:44:08.540 some people can launch a side business while they're working a full-time job um some people

00:44:14.540 can most people don't though um so that's what i've seen from my experience the second thing is

00:44:19.340 i don't really like amazon that much if i'm being honest because they treat their uh sellers like the

00:44:26.860 people that source the product do all the marketing they put all the work into it like

00:44:29.820 shit and they keep it and they and they treat the customers a lot better than their sellers

00:44:33.740 and at any given time if they don't like what you're doing they can lock you out and if your

00:44:37.580 entire business is built on the premise of selling it on their platform you're screwed um you'd have

00:44:43.100 to figure out like like scott's got his stuff off of amazon i'm sure you sell it there too right

00:44:48.620 yeah i do but but it's a secondary it's secondary like yeah like i sometimes i have to pull it off

00:44:54.220 amazon and and yeah yeah yeah but but yeah so so i'm not a i'm not a huge fan of building your

00:45:01.180 business on the back of somebody else's and let me tell you i'm getting feedback uh i'm just going

00:45:05.740 to mute you rob while i'm talking see if that solves it there we go um so when you build your

00:45:11.820 business off the back of of somebody else's thing you put yourself at a tremendous amount of risk so

00:45:16.300 i'm going to use my own example so with this channel um i was using patreon um as a place for

00:45:22.620 fan funding uh about a year and a half ago is when i stopped and that's when i saw patreon

00:45:27.580 de-platform people like i saw them de-platforming at least three or four big names over a period of

00:45:32.380 like 15 months i'm like screw this i'm not going to build an audience on their platform if they can

00:45:37.420 decide at any time unilaterally they don't like something that i say or maybe something that i said

00:45:41.180 on somebody else's channel like that uh sargon sargon of a cod guy did um and then they de-platform

00:45:47.660 you completely lose all your fan funding so i built it off my website and i built a men's community off

00:45:53.660 off off of youtube and off of patreon in my own area right um that's that's all within my control

00:46:00.300 i get scared as hell putting time effort and energy into building something it's like building a house

00:46:05.820 on land that you don't know that anybody can pull out from under you at any given time you're basically

00:46:11.980 selling selling that security of having your own spot for their traffic right yeah sorry yeah no

00:46:21.900 that's exactly right i mean the reason why i'm starting with them obviously i want to have my

00:46:25.740 own um avenues as well my own sales channels but definitely for them it's just like it's about being

00:46:31.740 able to generate that traffic real quick without having a huge marketing dollar behind you and right

00:46:36.460 if it's if it's not the end game i think i think it's okay but yeah my brand started get my brand out

00:46:43.580 there um obviously even when i launch i'll have another sales channel to be able to brand that you're

00:46:49.660 building what is it that you want to sell like what's it's uh it's it's men's products um so it's

00:46:54.940 uh you know scott you're probably familiar with those types of things not necessarily soaps like

00:46:58.860 you're in um you know uh men's products beard oils beard balms yeah i'm a very noisy space dude that's a

00:47:08.620 very very noisy space i mean you go to amazon right now and you try to find a beard oil um i mean

00:47:14.940 there's there's many many different products on there but it's yeah it's so competitive well

00:47:20.380 that's why what i'm actually starting with is a heated beard straightener um it's a relatively new

00:47:25.100 market that that people are starting to sell so uh you know and my product is differentiated it's

00:47:30.460 it's not like the same one that's on on the market at least for now and it's not just differentiated by

00:47:35.020 brand it's just the way it functions a little bit different so you know we'll see how long that lasts

00:47:39.660 obviously anything on amazon can be copied but yeah just just just be super careful not to build

00:47:45.740 your business on somebody else's land i mean it might be a good place to drive traffic but build

00:47:49.980 an email list you know yeah build your own shopify get your own ads going on uh facebook

00:47:57.020 marketer you know influencing marketing works really really well yeah don't worry i'll be

00:48:02.380 you know the beard straightener i'll take a look at it yeah absolutely um so so there's that and then

00:48:08.140 the other thing that i want to hit on before i let you go was the whole consultancy thing because

00:48:12.140 that's the trading time for money business and you can always build more like you can build a higher

00:48:17.740 rate you've got lawyers that build 300 bucks an hour you got lawyers that build 3 000 an hour depending

00:48:23.500 on what their practice is and the problems that they solve and you know what is it they're doing but

00:48:27.900 you're always going to exchange one block of time for one block of money and with the consultancy

00:48:31.980 you're always going to get trapped in that loop so i'd encourage you to look for ways to

00:48:35.500 build something that's recurring revenue right where people are always going to continue to need

00:48:40.380 something from you whether that's uh a men's hygiene product like soap for example um shampoo

00:48:47.100 um you know dollar shave club built their entire business off mailing out razors to people right

00:48:51.740 right because they're disposable like they wear down you got to throw them out after a while

00:48:55.660 um so try to build something that's recurring where where you don't have like there's there's eating

00:49:01.340 what you kill you know a thousand years ago you'd go out you'd get your mastodon you kill it and it

00:49:06.540 would spoil after a few days if you didn't eat it right so everybody in the village would swarm it and

00:49:10.540 eat it sort of thing and you'd have to go out again and eat what you kill that's like working every

00:49:15.500 single day of your life to get your customer work versus you know getting somebody to sign up today

00:49:20.700 but paying you subscription revenue for something like cell phone service right right this will just

00:49:26.140 keep flying right exactly right so yeah try to find something that at least generates recurring

00:49:31.580 revenue where you're not always chasing new customers or exchanging time for money too and if

00:49:36.220 you said if you were to say to prioritize one of those one of those three like you said if i can't do

00:49:40.220 all three yeah well the biggest roi is is going to be building your own business right because like

00:49:47.260 you go work for somebody else you're going to get on the hamster wheel which is going to distract you

00:49:50.380 from you know building your own business so yeah you got to take a look at what the priority is for you

00:49:55.260 do some critical analysis around um you know success rates and then just kind of just lean into

00:50:00.460 it hard yeah or maybe just do those two for a little while so i can stash some cash and

00:50:05.340 yeah ideally ideally do one but narrow it down to two is what i would do yeah okay cool yeah cool

00:50:12.540 all right thanks rich appreciate it great great call okay call awesome so uh we've had amazon fb

00:50:19.420 you know i got a lot of guys that i talked to that that sell physical products and many of them

00:50:24.940 lean heavily into amazon and at some point they have an issue with amazon where they get delisted

00:50:32.380 or one of their products becomes a problem and then maybe their entire account gets frozen because of

00:50:37.180 it right it can happen man and right you know you could be going from 80 grand a month in sales to zero

00:50:45.420 right like that with an obligation to pay your staff and you get dinged for things that are outside of your

00:50:52.140 control yeah i mean i look here's an example a guy ordered a bar of soap and he he it the postal

00:51:00.940 service didn't deliver it you know once i put it in the postal service's hands i'm counting on them to

00:51:05.500 do their job and so they're like he was like hey um this was a gift for somebody and their birthdays on

00:51:11.340 saturday and amazon told me that i needed to overnight it which was a hundred dollars for a ten dollar bar

00:51:17.820 so

00:51:18.140 that's great and i said i said i'm not doing it i refunded his money you know i just yeah but that's

00:51:25.980 what their remedy was for me to spend a hundred dollars because the postal service yeah you can get dinged

00:51:31.180 there it just i it can't be your main platform right and if they don't like how you handle the

00:51:37.740 customer what do they do they push you down in the rankings and they put somebody else's stuff up

00:51:42.380 there that responds better to their demands right yeah yeah so that's what ends up happening when they

00:51:48.940 got a monopoly on the marketplace yeah uh i've got a few more guys here let's hit uh caesar all

00:51:56.060 right it looks like you got a headphone how you doing yeah i'm doing well can you hear me yeah

00:52:00.140 audio is good yes you have a question perfect hey what's up scott so pretty much um i i just have

00:52:08.940 maybe want to get some advice from you guys in terms of so the situation i'm in is pretty good i own uh

00:52:16.700 i own my own insurance agency you know pretty young i'm doing well um but i guess my uh

00:52:23.660 uh my the picture of myself in my head is right now i'm making more money than in my head right than

00:52:32.140 i actually am um i do pretty good and right now i'm in the point where i'm getting agents under me

00:52:40.300 but um at some point um this is recurring revenue recurring income that i that i'm building for myself

00:52:47.660 but i guess um because i have this image of myself in my head i want to i guess live up to it and i

00:52:56.620 want to get to it as quick as i can but in this business you know it takes a few years so i guess

00:53:03.420 i'm struggling with that um is there and i i don't i also don't want to lose track of what i'm doing

00:53:08.540 if that makes sense how long have you been doing it now 2012. oh you're new man like building building

00:53:15.740 a book of business and insurance um benefits insurance like any of those things you know

00:53:21.580 like real estate it takes years like unless you buy somebody else's book that's retiring so that's one

00:53:26.780 way that you can do faster right so what so if you find a broker that's retiring he's got a book of a

00:53:33.180 thousand customers you could buy that off them right yeah and and i'm i'm doing pretty well you

00:53:39.420 know i i do have a pretty large book like i said i i have some agents under me but um you know i think

00:53:45.740 if i keep going this way it might take me two to four years to get up to like the million dollar mark

00:53:51.980 right now you know after expenses and stuff i surpass the six figures um easily but um i still i guess

00:54:00.460 like i said it's just me in my head just i guess it's inner inner game stuff where i'm trying to uh

00:54:08.140 i don't know if i'm trying to do too much if that makes sense because i can't ever sit still i'm

00:54:13.340 always doing something so how old is the type of person i'm 31. so i always i don't always say this but

00:54:21.980 when i do tell guys that they should have their money sorted what i mean by that is they should be

00:54:27.020 a millionaire by the time they're 40. and the lazy losers will point and sputter at me in the

00:54:31.660 comments of my videos how's that possible you can't do that you're living in lala land blah blah

00:54:35.500 blah okay that's not hard i i'm not talking to you you're you're 31 and probably within the next two

00:54:42.060 to four years you're saying you're going to be at the million dollar mark right so 31 two to four years

00:54:46.540 you're talking by 35 right i think yeah 35 is a good a good number i think dude you're just trucking

00:54:53.180 along man you're going up like like that's what that's what your business is i should just focus

00:54:58.140 you know because i'm you know i'm training right now i'm training a few agents and i really want to

00:55:02.700 make sure that they do things right so you know i i'm focusing on that but the other the other key

00:55:09.500 part to that is customer retention because when you have a customer in your book for insurance you

00:55:14.540 want to keep them right oh of course yeah i i got a good retention like 85 to 90 which is perfect okay

00:55:21.740 so so one of the areas that you can improve on is that right um i'm going to give you a book

00:55:27.820 um that my friend joey wrote and let me dig it up here on amazon my company's actually mentioned in

00:55:34.460 the book he mentions it in one of the chapters so it's uh joey coleman amazon let me just dig it up

00:55:40.540 for you i'll get you the title uh never lose a customer again is what it's called okay i appreciate

00:55:47.500 so i'll grab that link and i'll drop it in the chat um there it is i don't know why there's two

00:55:53.820 books showing in this link but i'll drop it in here so if you're in the subscription uh business

00:55:59.580 or if it or if it's something that you want to do where um you have a customer over a long period of

00:56:04.460 time kind of like uh he does with the insurance business you want to make sure that once you have

00:56:08.540 a customer on board that they never go anywhere and he's got some great systems in place i've used

00:56:14.140 some of the systems that he has in place with my own business in the past when i was heavily involved

00:56:18.620 with it um they are effective so that's one of the things that i'd recommend that you do as well

00:56:22.780 to accelerate things as you go along because we always have this um attrition rate so if you're

00:56:28.700 i'm just going to pull a number out of here so let's say you're gaining 10 customers every

00:56:32.380 single month on your book of business right so by the end of the year you got 120 customers but

00:56:37.260 if your attrition rate is uh two per month right two times so you know you do the math on it you

00:56:42.140 got 24 that you lose every single year so you're up 120 and you're down 24 what if you can retain

00:56:47.900 uh 10 more of those that drop off right then the spread grows faster and accelerates the wealth

00:56:53.980 accelerates the book of business so it's something else that a lot of people um lose sight of often

00:56:59.260 when they're putting their dent in the universe when they're playing the win is you want to make sure

00:57:03.500 that you um get as many customers that you have today to the 10-year mark the 20-year mark basically

00:57:10.860 keep them in your book of business so you can sell them to somebody else when you're ready to retire

00:57:15.580 right that makes total sense yeah and that's you know that is the game plan and

00:57:20.140 i am implementing it it's just like i said it's just me i guess trying to do it quicker right and

00:57:26.380 but i i understand that if you try to do it any quicker as well you might lose again that quality

00:57:32.700 all of that so there's a definitely there's uh i guess that quality control aspect to it um the

00:57:40.060 other thing is you know so i'm piling up some money and stuff like that so you know i i don't know there's

00:57:46.700 certain things like oh i don't know if i want to maybe purchase my own office right or maybe should i

00:57:52.220 invest it in like real estate or maybe i should you know all these other questions so i really i'm in

00:57:58.620 in a place where i don't know what to do with that other money that i'm piling up and so what is your

00:58:04.940 advice suggestions i live in california so what do you think communist state um you you are you trying

00:58:12.860 to um put it into something to um shield it from hyper taxation well not only that but i well as an

00:58:21.980 investment but yeah i mean i would say real estate is a good form of you know shielding it and and then

00:58:27.260 not only that but you know it grows over time where it's supposed to grow i guess it depends on

00:58:32.060 the area if you do commercial real estate right if if i'm paying rent for a place that would that i

00:58:38.380 could buy i think i would probably be a buy guy right you agree with that richard yeah i mean i was just

00:58:45.900 down in la um a couple weeks ago um for about seven days and one of the things i noticed about

00:58:52.220 la um i mean california in general is very mountainous there's not there's only so much

00:58:58.300 so many places you can build on and for some reason they don't build up in la they build out

00:59:05.100 i guess it's because of the earthquakes right yeah makes sense so um so they're not making any more

00:59:11.980 land right it's not like the oceans are draining and the there's more land becoming available that's

00:59:17.260 flat that you can build on so i think that real estate's always going to be a good go in california

00:59:23.180 um real estate's a good place to park money you get some good passive income off it you get the

00:59:28.380 appreciated value of the property going up um you are at the mercy of the tenants so often you know

00:59:35.180 it's like we were talking to the other guy before it's like uh um you know they always side with

00:59:41.180 the tenant when you know when it comes to tennessee laws but there's certain precautions that you can

00:59:45.820 take so i like it i like it along the lines of this question so when when you're looking to make

00:59:55.420 a decision like you know like i said i have this let's say some money parked like when you're looking

01:00:01.660 to make a decision like that what do you guys generally do do you do you just um wait and look

01:00:09.260 for an opportunity um do you actively seek an opportunity how do you guys approach that if you

01:00:15.900 were in that situation what do you think scott i i actively seek it there was a um last time i had a

01:00:23.820 big a big stack that i needed to do something with i started investing with a friend down in costa rica

01:00:29.100 this was this was many years ago and um that turned out to be one of the best investments i've ever made

01:00:34.700 my life and so i actively look for it and if you're surrounded by people that are always doing

01:00:40.220 things you can get into the things that they're doing do you find that rich that you've got guys

01:00:45.980 that are doing things that you don't have any expertise in but you trust them and and you get

01:00:50.380 in with them on some things yeah like it you know it always boils down to you're gonna you're gonna

01:00:55.900 become the average of the five people that you spend the most time with so if you're gonna hang

01:00:58.940 around with five fat losers you're gonna be the sixth fat loser right it's just inevitable so you

01:01:04.780 know seek people that are at a level that you want to get to in the next you know two to four years if

01:01:09.100 there's trade organizations if there's a mentor that you can pick up um if there's a mastermind group

01:01:13.740 that you can join in your industry um those things are are like the superchargers to success that most

01:01:20.860 people tend to ignore because they're afraid to spend the money um you know if you come from a very

01:01:25.980 conservative background or uh more of a scarcity mindset that to me is what i see holds back a

01:01:32.700 lot of entrepreneurs like they're not willing to go and lean into those more uncomfortable areas

01:01:37.900 right um do you do any of those things right now yeah i do um yeah i belong to a few groups and i i

01:01:46.940 network a lot so and i i have a few mentors as well but you know i'm always trying to um learn from

01:01:54.460 anybody that i know is sure higher level than me so i always tell this because yeah a lot of questions

01:02:01.900 yeah yeah exactly so but you know it's it's it's definitely hard to get in front of them but once

01:02:08.140 you do i guess you know if they take a liking to you and and i do have some people that i that i

01:02:13.660 network with but i think i probably should look for more are your insurance customers premium like are

01:02:19.580 they are they high end are you going for the top shelf or uh most of them no uh the place where i

01:02:27.020 live it's like the richest people live like 20 miles away from the poorest people so i mean i was brought

01:02:34.220 up in an area where it's not very affluent right so i connect with those customers a lot so i get a ton

01:02:40.940 of those it's mostly uh people over the age of 65 medicare i have some a lot a lot of younger clients too

01:02:47.020 and just for i do a health insurance so so so i mean if you're gonna work or if you're gonna think

01:02:54.460 you might as well think big right um the other benefit to having more affluent customers on your

01:03:01.260 book of business is you quite often become friends with them right like right um i've become friends

01:03:07.100 with my family lawyer i've become friends with my accountant um you know not only do they know me

01:03:13.180 personally and they know my business personally um but i get invited to their cottage um you know

01:03:19.340 we do lunches and dinners and stuff like that um those are the sorts of customers that i want to

01:03:24.780 have i want to have customers that i want to hang out with i don't want to have customers that i

01:03:28.860 don't want to hang out with right um so that's another thing that i would ask you to consider as

01:03:33.740 well is because that would help accelerate you significantly because if your average customer

01:03:38.380 that's you a thousand dollars and you have a high-end customer that gets you three thousand

01:03:42.540 dollars that's the guy that i want plus right there's conversations you can have like hey i

01:03:47.820 noticed you're a real estate investor how did you get started in that can i buy you lunch on thursday

01:03:52.780 right oh yeah yeah and i've done those things with some of the more affluent ones but yeah those

01:03:58.860 um yeah in terms of yeah that'll accelerate you faster yeah okay to make all right total sense all

01:04:05.020 right i appreciate the help thank you guys good talking to you thanks cool all right i'm gonna

01:04:10.700 make some room for somebody else to come on here a minute we got a super chat here from ricky and he

01:04:14.300 says keep up the good work thanks a lot brother many thanks appreciate that and the support um

01:04:21.180 let me throw this up real quick my coaching link if you guys want to book a one-on-one shout with me

01:04:25.340 it's just clarity.fm forward slash richard cooper let me see who's here in the private chat waiting to

01:04:30.700 hop in i think uh we got a guy named scott that has a question that was in earlier uh okay let's

01:04:38.460 throw scott on he's playing not to lose right now there you go scott can you hear us okay yeah i can

01:04:44.220 hear you hey wow rich can you hear me yeah so your private message says i'm playing not to lose right

01:04:49.660 now so what's going on yeah so i'll just give you a little background i'm 38 no kids can you hear him

01:04:55.420 oh you can't hear him i can't hear him can you hear me rich i can hear you i'm not sure why

01:05:01.740 scott can't hear you hang on a second uh let's hide that and check no you're not muted scott

01:05:09.900 mr car sir okay i i hear you fine i i see can you see his face or do you just see it

01:05:18.940 my screen is blocked out but he's he's got his camera off but that's fine but i can hear him what

01:05:23.500 i'll do is i'll just repeat the question to you sure sure if that works okay go ahead absolutely

01:05:27.580 yeah so um i'm 38 no kids i'm working at a college right now in the finance department

01:05:34.140 i'm making about 70k per year i've been doing this for 12 years there's a good pension

01:05:39.740 but uh i just i hate the work i don't like the atmosphere it's a college so all your viewers

01:05:45.660 know what's going on um i don't have to say much about uh it's in canada but so it's a

01:05:52.700 socialist college then yeah it's it's delusional that's why it doesn't have his camera on so we'll

01:05:57.820 just go with that yeah exactly that is the reason um so i'm thinking about doing a career change to

01:06:03.660 something like the uh fbi or cia or the equivalent of what we have up here yeah that's still that's still

01:06:10.780 playing that's still playing not to lose right i mean it's just a better game is all it is it's

01:06:15.340 just more of a you know parallel move um is that you know is that what you want to do like there's

01:06:22.380 lots of great jobs you can get at places like csis or whatever right yeah no that's what i was

01:06:27.980 thinking uh i'd want to kind of become not in the finance department it would be more of like a

01:06:35.340 special agent type thing so i'd be going for the action and adventure so i was just wanting to

01:06:41.420 kind of get your guys take on it and if there was uh you know just i'm just concerned about uh like

01:06:47.260 the crazy hours and what it would do to uh kind of like my relationships and lifestyle i'm a single

01:06:54.700 guy right now but if there's uh any advice from like the guys that have done this type of work like

01:07:00.540 the pros and cons of that type of thing okay well i haven't been a spy yet i've dreamt about being a

01:07:06.460 spy obviously i've got uh james bond here behind me on the wall aston martin um so scott so his

01:07:14.220 his question just to reiterate it is he works in a college hates the socialist environment uh makes

01:07:19.180 70 grand a year has a pension blah blah but he's dying a slow death it's like death by a thousand paper

01:07:24.220 cuts so exactly what do i do do i go work for csis or something like that csis is the canadian

01:07:29.980 intelligence agency here i don't i'm not sure what the acronym stands for but it's csis um pay

01:07:35.500 is going to be a lot higher there's going to be more benefits there's obviously more risk more

01:07:38.700 excitement it's still not playing to win though it's still playing not to lose it's more safe

01:07:43.580 um so the question really boils down to me you know for me scott you know as a caller is

01:07:50.060 what do you want to do man like like what matters to you because if you've always wanted to

01:07:53.900 work for the canadian government as a spy then that's cool maybe that is playing to win for you

01:07:57.900 um you know what that's a really good question that i need to ask myself that's what i'd be

01:08:04.460 asking but from my perspective it's not a playing to win move right like it's not it's not going to

01:08:10.300 put a dent in your universe it's not going to give you the like really and truly the only way that

01:08:15.500 you're ever going to have financial freedom and the ability to have f you money and tell people to

01:08:20.140 pound sand is if you is if you build your own successful business that's really the only way because

01:08:25.260 you're still going to be at the mercy of the government telling you when and where you've

01:08:29.820 got to work and what you got to do and what uniform you have to wear and what tests you got to take and

01:08:33.980 blah blah blah right so you just have to understand that you're always going to be working for somebody

01:08:38.620 if that's the way that you're going to go about it that's all um great point thanks for the advice

01:08:43.100 rich all right dude thanks man peace peace out i'm not sure why you couldn't hear yeah that's

01:08:48.540 people in the chat yeah i wonder if he could hear me uh i don't know it was just weird i could see

01:08:55.900 the thing moving but yeah that's bizarre but yeah that's interesting i i got that he wanted to he

01:09:00.060 wanted to do a different job um but you're right um scott said he could say yeah okay well let's say he

01:09:08.140 he went to that new job and his supervisor was an asshole i mean then he's more unhappy at the job

01:09:16.060 that he wanted than the job that he had i i think that that the point that he was making with working

01:09:21.580 at the college is like it's just going to no i get it i i was a state employee for 10 years

01:09:28.060 yeah and so i know exactly what he's talking about yeah but yeah but if you're unhappy

01:09:36.060 my thing is if you're unhappy you have to make a change quick yeah like like even even moving into

01:09:42.460 something like the police services or if it's going to be ceases or or something like that it

01:09:46.940 sounds like anything is going to be better than dying by a thousand paper cuts right right right

01:09:52.300 right uh we got a guy waiting to hop on his name is italy or or sorry itay so let's let's throw him

01:09:59.900 on because he's been waiting for a bit itay uh pronounce it hi hello itay hi guys uh thanks for

01:10:06.460 having me by the way man you got a question yeah i do uh so i assume it's an issue that plagues

01:10:10.860 mostly younger generations i can't hear him you know what scott um leave the broadcast and then

01:10:17.020 come back in maybe you've lost a signal or something like that okay yeah i can see if that works i'm

01:10:21.900 gonna i'm gonna shut it down and come back all right all right carry on with the question though

01:10:26.940 okay so i assume it's an issue that uh plagues mostly younger generations like people who are born

01:10:31.580 into the internet like me um 25 and that's the issue of instant gratification like if you want to meet

01:10:37.500 a girl you go on tinder you want to see naked women you go porn um you want food and you're too

01:10:41.820 lazy to make it you just order food so uh i've tried to open three businesses so far the first

01:10:48.540 one broke down it was an e-commerce business it broke down because i wasn't passionate about it and

01:10:54.060 i just wasn't interested about the product second one broke down because just me and my partner it

01:10:59.660 just took us too long to develop it and both of us lost interest over time third one died out because

01:11:05.340 i just noticed after a short time that the partner i choose to do it with just wasn't a good pick it

01:11:10.380 wasn't built to uh run his own business so now i started a new project with a friend that i actually

01:11:17.180 know for a long time and he's tested i know he can carry through a business um and it's a project that

01:11:25.820 we're both very uh passionate about very interested and it's a very good idea it's the type of thing that

01:11:30.700 can give make us money while we're sleeping the issue is that we're both students and we all have

01:11:36.380 a bunch of running around in the background so we can't just focus on it and run on it as fast as

01:11:42.380 possible so we both find ourselves in a situation that we figure out that like a week went by and

01:11:49.180 neither of us worked on it whatsoever so we need to kick ourselves in order to get back on it so my

01:11:55.500 bottom line is uh what would you recommend for people to stay focused and prepare yourself for uh

01:12:02.380 for the long run so sorry you said you're 25 right yeah and you've been running these different

01:12:08.700 businesses with the same partner no not with the same partner different partners every time

01:12:12.540 different partners every time and you're in school full-time yeah where do you live by the way

01:12:18.140 currently i'm in north york ontario okay so you're so you're in my town um

01:12:26.380 here's the thing um there's one common denominator that i've heard you say and it's like every single

01:12:33.500 business has been started with a partner and was there a synergy there or was it just because you guys

01:12:38.380 are friends and you don't want to do something by yourself no the first one i did on my own together

01:12:43.100 the first one i started on my own and it just uh fell apart because the main focus of it was to

01:12:49.420 make money and it wasn't something i was passionate or interested about okay so you built a business

01:12:53.500 that you hated and then what was the second business the second business was with a friend

01:12:58.140 somebody i knew yeah a partner and that guy already already has a business that he established okay

01:13:04.780 he has a running business right now with software development so he's also sort of tested also

01:13:09.500 know the paces and but he wasn't dedicated to this one he wasn't doing the work no he was doing the

01:13:14.460 work it just happened that over time over time both of us the slug just we lost business over time

01:13:21.660 i it's very hard for me to pinpoint exactly when it just was some very long and gradual process that

01:13:27.820 we just some point just decided to stop did you learn from all these experiences like what did you learn

01:13:33.100 probably that i need to be more active about like actually pushing time to work on the business

01:13:41.660 inside my schedules

01:13:45.500 well it's well it's a big commitment right yeah of course it's really a lot more work than what

01:13:49.980 most people think because not only are you doing the marketing and the shipping and

01:13:53.980 the fulfillment the accounting and you're cleaning the office too and vacuuming the floors and all

01:13:58.140 that bullshit right yeah um you know when you're doing all those things you can be quite quite busy

01:14:03.420 with your schedule and being a student's very very hard um what are you taking in school like

01:14:08.060 what are you trying to do with the school like what's the point of school i study information

01:14:11.660 security so it's very technical i need to learn all the laws around it all the technical stuff

01:14:15.660 and i'm in a college another university so i actually do practical

01:14:18.380 shit and i just some some theoretical stuff that i might never touch

01:14:21.900 mm-hmm and this new business that you're doing what's it all about what does it do

01:14:27.340 it involves machine learning and uh data mining okay what do you think scott uh how how quickly

01:14:35.900 can you get to revenue with the project timewise yeah

01:14:42.060 i honestly can't tell i would think that if both of us would commit to it a hundred not a hundred percent

01:14:53.020 we can't a hundred percent because both of us right but i think that i don't know maybe two two and a

01:15:01.580 half months we can actually have something that we can actually present and sell right and the reason

01:15:07.420 i ask the question is because um money is a great motivator yeah and if you're slogging and you're

01:15:13.820 going slow and it's in two months turns into six turns into eight turns into ten turns into i'm losing

01:15:20.780 interest so the quicker you can get to that first dollar the more excited you're both going to be

01:15:27.500 and you're going to be like let's skip class today yeah do you know what i'm saying yeah here's what

01:15:34.140 i'm thinking um if you can take a break from your course for a semester let's say and just

01:15:39.580 go all and just go balls deep just say you know what mom dad i'm not going to quit school i'm just

01:15:44.540 going to take this semester coming up off that's not really an option for me i'm an international

01:15:49.420 student and i'm obliged to study full-time or else i'm losing my student visa and get kicked out

01:15:53.500 so school has to be my top priority okay can you take 12 hours of of courses

01:15:58.860 do you know what i'm saying that's a good question like around around through it unfortunately no

01:16:05.900 they they're not the courses i need to complete my program aren't being offered

01:16:10.380 like that well how many hours a day are you in courses it's uh not a whole lot it's mostly uh

01:16:19.420 the well homework they gave us i do spend quite a time on that i'm also i'm also training uh like about

01:16:27.420 um i'm doing krav maga and mma some like uh four or five hours a week and i don't have a car so i'm

01:16:34.860 traveling by bus that takes a big chunk of my time

01:16:40.060 how much time are you spending on the business

01:16:44.140 currently i'm trying to spend spend at least four hours a week yeah you're yeah you're not playing to

01:16:51.660 win on this one you're playing not to lose right like i mean you're spending as much time on martial arts

01:16:57.260 as you are on the business and then you've and then you've got the excuse that you can't take

01:17:02.140 a semester off because um you're on a student visa i bet there's a way around that by the way i'm sure

01:17:09.020 you could fight a way around that if you really looked hard but i mean like here's the thing i

01:17:12.300 mean when you want to get something done when you want to be successful at it you will find a way to

01:17:16.140 make it happen if you don't then you'll find an excuse right so right now you're um you know you're

01:17:22.140 filling the why i can't do this with well i can't uh take a semester off because if i do then i'm

01:17:27.660 gonna lose my student visa i'm gonna have to leave um or whatever the other narrative might be that

01:17:32.380 follows with that sort of thing but you have conversations with i'm sure people like um you

01:17:38.940 know mark zuckerberg when he was starting up facebook i'm i'm pretty sure that got in the way of

01:17:43.820 school for him right yeah so it's really just a matter of aligning yourself your time your pro i mean at

01:17:51.020 no other time in your life will you have more free time than you do right now right the older

01:17:56.780 you get you have you know you have women involved in your life you have kids you know if that's where

01:18:00.860 you're going you're not going to have the time to do any of this and right now you've got you've

01:18:05.020 got the luxury of something that i or scott don't have because you like you don't have a family you

01:18:10.140 don't have a like a business you're running with full details like the startup phase should should be

01:18:15.260 fun like one of the things that you should be doing is being like

01:18:18.300 shit man i just worked for six hours straight or i was coding for six hours straight and it felt

01:18:22.300 like 30 minutes right like time will just fly for you yeah the pat what you must not be passionate

01:18:29.420 about it because if you you've got to find the part of it that you're passionate about and do that

01:18:36.380 that's what i say because if it's not fun you're not going to do it if it's not fun you're not going to

01:18:42.140 do it like martial arts is fun right mm-hmm yeah that's your that's why you get on a bus and go do

01:18:48.620 it and so you've got to find fun in the creation of your business uh like i'm almost wondering if

01:18:56.460 you really like martial arts krav maga brazilian jiu-jitsu like why don't you create a business

01:19:00.940 around something that you already love to do right because right now you're saying there's like i got

01:19:05.980 these three things i got school i got my martial arts practice and i got my business that i'm trying to

01:19:10.460 start with my friend you've learned two or three times now how not to run a business okay you

01:19:15.500 didn't lose you learned you always have to look at it as i didn't lose anything here at this time with

01:19:20.140 this commitment everything i learned these things right so don't lose learn so that's the first lesson

01:19:25.100 the second thing is what you've been doing it really hasn't been working that well for you

01:19:29.740 and i'm almost wondering if you're creating businesses that you hate right

01:19:32.940 or the process or maybe you just hate the process or maybe you hate the process maybe you're not a

01:19:43.180 you know maybe you're not an entrepreneur but at the end of the day my my strong belief my burning

01:19:48.220 belief is if you if you're really good at something and you have a strong burning desire for it like i

01:19:54.060 always tell my guys um in my men's community whenever they post something about a girl with you

01:19:58.940 know they you know they're sending me mixed messages or whatever women don't send mixed messages

01:20:03.100 right if they have strong burning strong burning desire you're gonna know right they only send

01:20:08.460 mixed messages when there's a conflict between you know the amount of interest that they've got

01:20:12.540 in you sort of thing so yeah like you actually dig what you're doing right you make a great point

01:20:18.460 richard like if it's if the level of interest is not seven or above forget about it is it seven or

01:20:23.580 seven or above or eight i say i say nine or ten is strong interest seven or eight is kind of

01:20:28.780 indifferent and six or lower is um more of a detractor and i basically take that from the

01:20:33.820 net promoter square which is a system that i use in my debt business to evaluate customer satisfaction

01:20:38.860 right a lot of people think like a seven or eight is a high level of interest but it's not it's really

01:20:42.860 passive right you like eight nines i like nines and tens man nines and tens yeah yeah nines and

01:20:48.620 sorry so so my question to you is is this business like a hell yeah for you because if it's not a hell

01:20:54.460 yeah then it's a no um well the core for it was my idea and i was uh very like um i hate to use the

01:21:04.060 word passionate but it was almost like you know you get that trigger and get that spark that was the

01:21:09.340 feeling i had when i first came up with that sure and i really do want to roll with it i really do want

01:21:16.540 to run with it for the long run um is there a way to roll roll with it without you having to

01:21:24.540 type in every line of code it's software is that right yeah i was gone when you said exactly what

01:21:30.220 it was but yeah if it's software is there i mean i don't know what your financial situation is but

01:21:36.140 there's you can outsource a lot of coding if it's not too proprietary um you know what i mean could you

01:21:42.700 outsource any of it and say hey i want this subroutine here's 50 bucks could you put it

01:21:50.220 together where you don't where you can be in krav maga and it's being written for you where are you

01:21:55.340 from you're from israel israel okay well can you get coders out in that part of the world for cheaper

01:22:03.740 for cheaper no than what you're paying here or than what you're doing are you let me just rephrase the

01:22:10.140 question are you really good at it like are you world class at what you do world class no not by

01:22:15.180 any stretch okay are you are you good at it or are you really good at it good at it okay so it sounds

01:22:21.420 to me like it's something that you shouldn't be doing that because if you've got like overall vision

01:22:25.260 then what i would do is i would wireframe it basically like lay it all out what you need it

01:22:29.340 to look like and then contract it out for somebody to write the code and then if you if you can't afford to

01:22:35.500 do it then you know get some friends raise some friends and family money which is a is a different

01:22:41.100 subject altogether and has some downsides or find a find your steve wozniak right like find your inside

01:22:47.340 guy that will sit there all night in front of the computer coding away like a fucking maniac

01:22:52.380 right right maybe give them some equity in the business right because i mean if you're not world

01:22:58.300 class at it and it doesn't sound like you enjoy it because you're because you're prioritizing hopping on a

01:23:02.700 bus to do martial arts over it then it sounds to me like somebody else should be doing that

01:23:07.420 sticky part of the business that you're not really digging

01:23:12.300 does that make sense yeah it makes a lot of sense all right cool um i'm gonna make some room uh bring

01:23:18.620 one more person on before we wrap up it's good talking to you great thanks for the advice thanks

01:23:23.100 man appreciate it all right let me see what i got here in the chapel we'll do one more man you good for

01:23:28.940 one more absolutely yeah for sure all right actually wait before we do one more let me grab

01:23:34.140 uh the banner here because uh you are my channel sponsor scott i want to i want to thank you for

01:23:38.860 what you do uh grondike soap company tactical soap fair i'm gonna fuse soap and beard oil coopersoap.com

01:23:46.700 will get you the 10 percent automatically coopersoap.com and there's a handsome fella on those bottles

01:23:51.740 but uh yeah the link's in the low bar below um check out with coupon cooper cooper you'll get 10

01:23:59.180 off there hey thank you and thank you guys for for buying the soap yeah i really appreciate it

01:24:03.900 definitely appreciate the support all right let me see who we got here uh i'm gonna bang in job

01:24:07.820 120 uh 34 it's killing me okay let's grab james here all right james you're up yo what's up rich how you

01:24:14.780 doing man hey good hey man i've been a member of your channel since the early days well thank you for

01:24:19.980 your long-term support brother hell yeah hey love what you do appreciate it uh just to cover it like

01:24:26.140 i said i'm in a pretty good job it's uh in the silicon business i do um engineering for equipment

01:24:33.820 that makes semiconductors for all your cell phone and power amplifier needs stuff like that um i'm a

01:24:40.300 process engineer i design stuff for you know apple intel i got a bunch of patents it's a killer job

01:24:46.300 but uh it's a it's a slow roll man i'm i'm death by a thousand paper cuts as you like to say

01:24:53.900 so i've got a business pitch or idea and i can't seem to get it off the ground because uh financing

01:25:00.060 is hard to get and it's in the e-sports space which is uh basically video gaming televised as a as a

01:25:07.340 tournament competition there's a lot of big money rolling into it and uh you know people are saying

01:25:13.020 that it's going to be bigger than the super bowl by 2022 okay so the game space is essentially uh a

01:25:20.300 throwback to old school times like a cyber cafe except for this is a high-end gaming pet pc cafe

01:25:28.220 and uh you know i've visited several people in the area there's not a lot of people doing it so i got to

01:25:34.300 drive pretty far but you know there's three different business models i've seen one is you know uber high

01:25:39.900 end so much expense and the startup have no idea how these guys have been in business for a year

01:25:44.540 and a half uh there's another one that's low-key you know some old couches it looks like somebody

01:25:50.540 rummaged through a college move out pile uh there's one that's kind of in between and they host events

01:25:58.300 and most of their business comes on friday and saturday where they would fill all of these rigs with

01:26:03.100 people post a tournament there would be some money up for grabs and all of them have a subscription

01:26:09.100 style revenue for their regulars or their locals if you will yep that's the way to go so i really

01:26:15.580 dig the business model and i've also got a lot of insight on how to be build really good pcs for

01:26:21.820 really cheap so i think i've got a competitive edge on the startup but uh you know in the area that i

01:26:28.460 live in you know rent's going to be 20k a month so i live in bucks county pennsylvania okay and um

01:26:38.700 what's the startup capital that you need like how much you need about 150 grand is what i've figured

01:26:43.580 out okay that's not a lot i mean uh you're making 120 000 a year do you have any money saved up

01:26:49.900 yeah i have about half of it 75 uh i got one in a divorce two years ago so trying to build it

01:26:55.900 okay okay okay so like this is the play to win move here for you like this is like you're 34 you

01:27:03.180 want to have a solid win out of this what's the best way to approach it huh yeah what do you think

01:27:07.820 scott and and let me just to be clear you you want to open up a a brick and mortar event space

01:27:15.340 is it just one that you want to you want to just open one you want to roll it out over the all over

01:27:20.220 the country or i'm hopeful to chain it yeah uh i want to i want to get into that space quickly

01:27:25.740 before it blows up anymore i mean you guys have probably seen there's some million dollar two

01:27:29.740 million dollar tournaments these young kids are going and he is slaughtering each other what's the um

01:27:36.140 what's the advantage to playing side by side in a brick and mortar location versus doing it from your

01:27:41.260 home so the general feedback is is twofold that i get number one is they can experience it on a

01:27:49.180 rig that they can't really afford and number two is the social aspect it's sort of a wide open space

01:27:55.580 you know also comfortable spaces some vending you know snacks stuff like that um right so why don't

01:28:02.220 you set it up like it's um what's that guy's name uh dana white ufc guy yeah the ufc guy right like you

01:28:11.580 know when i was a kid there was wwf right you know you're about the same age as me scott you know you

01:28:15.740 had oh yeah and macho man savage you know all the big names right and then along comes this guy and

01:28:21.980 he goes you know what i'm gonna do a octagon shape ring with a cage and i'm gonna just fight whatever

01:28:26.860 way you want go for it people were kind of laughing at him he's like yeah whatever buddy we're we're

01:28:31.340 wwf you think you're gonna take us down why don't you set it up as an event james yeah so that's kind

01:28:38.300 of the plan it's it's uh you know to to develop into that to get the resources i've got a whole

01:28:44.140 idea for life and but i mean you don't need space right but i mean like you don't need to own space

01:28:48.620 or to lease space for that right i mean like you can move it around you can put your like when a

01:28:52.860 when a band tours they put all their shit in like solid crates and they kind of move it from place to

01:28:57.420 place right yep so why not do it like a tour where you go from city to city um you know you bring your

01:29:03.500 high-end rigs with you and you kind of move them around you set them up in a room you have

01:29:07.020 uh pretty girls walking around with not a lot of clothes on serving food and drinks and you know

01:29:11.900 all the geeks come and play their video games sounds good to me it's like the tough man contest

01:29:17.420 remember tough man competitions yeah like dude like i always look for ways not to spend money when it

01:29:22.300 comes to startup i love lean startups i love not blowing money like every business that i've been

01:29:27.500 successful at i've made a profit from day one i've never lost money so i get scared when somebody

01:29:33.340 says well i need 120 000 to get this thing off the ground because i got to get space and rigs and

01:29:37.340 all this sort of thing i'd go looking for a way to like if you got 60 grand then that's what you got

01:29:42.220 to work with that's the budget how do you make it work with 60 let's play to win with 60 okay

01:29:49.180 because i mean if you lose the 60 it's a lot better than losing 120 oh hell yeah it is especially

01:29:54.380 at this point in life because i'm almost at the uh too old to fail point right yeah yeah no i like it

01:30:01.660 man i dig it i think it's yeah i think it's a good idea too yeah i mean the only problem that

01:30:05.580 i can really see with it is that you're constantly going to have to be upgrading the rigs because like

01:30:08.940 what's the lifespan of those a year six months two years it depends i mean they they come out with

01:30:14.140 new processors all the time but the lifespan i'm still playing on a 10 year old processor right now

01:30:19.340 and it's just fine okay so i mean it it purely depends on uh the target market and i'm sure there's

01:30:25.580 going to be people that are like oh this has got you know last year's pc in it you know negative

01:30:29.900 review type but you know whatever the other thing that you'd want to do is build a loyal audience that

01:30:36.460 follows you so i don't know what that looks like for you if it's on twitch if it's on youtube you

01:30:41.660 know whatever that might look like but you want to be able to own your audience so if you're gonna

01:30:45.820 if you're gonna attract people to the venue to come and play and pay for it um it should be easy for

01:30:51.820 you like you should just put up a notification be like hey guys i'm doing this and you know 343

01:30:56.860 people show up in a live broadcast that you do yeah so so that's a in the forward business plan

01:31:02.540 with doing exactly what you're saying i was envisioning some mobile trucks and a setup and

01:31:06.540 i also wanted to get into betting for the events because i feel like if it becomes anywhere close to

01:31:12.540 what people project like super bowl size people are going to be interested in in throwing side bets on that

01:31:18.140 betting is where you're going to make the money maybe hey hey hey hey here's an idea

01:31:25.420 you don't need rigs for betting you don't need space for betting why don't you just create a

01:31:29.820 betting system that runs on somebody else's event yeah yeah dude it's it's almost all profit

01:31:39.260 exactly that's that's where my head's at in the in the long term but i mean that's where the gold

01:31:44.700 minus what kind of capital do you need to start securing bets i don't know i don't do bets but

01:31:50.540 there but you don't need rigs you don't need space you don't need tables you don't need like it's just

01:31:55.260 it's just a tracking system an offshore offshore webs web uh yeah i mean like you're gonna have to do

01:32:01.260 some legal work to make sure that you don't get thrown in jail but yeah but yeah it all sounds

01:32:07.180 really that sounds really cool all that i like it all right well i appreciate it all right man thanks

01:32:13.340 for joining us hey good yeah thank you it's good talking to you see you all right see you man all

01:32:19.500 right uh i think with that being said we're at the 90 minute mark brother all right that went fast

01:32:25.100 didn't it that was fast didn't it that was fun man i enjoyed it i really hope you guys watching enjoyed

01:32:29.980 it um that was that was a fun conversation piece man um i think i'm gonna do another one uh i'm gonna do

01:32:37.900 these bi-weekly though guys so you're watching i'm gonna rotate uh the people that i bring on with me

01:32:43.260 um like i said earlier i've got about a dozen people on my list so i'll line up somebody else

01:32:47.020 for two two weeks time if you want to know who it is and when it is it'll be in two weeks on

01:32:53.980 let me grab my calendar here october the 3rd so we'll do it october 3rd same place same time two weeks

01:32:59.900 time i'll have a another co-host with me on this one probably bring scott back on in the future

01:33:04.300 it was fun having yeah i would love that i appreciate it yeah it was good it was good

01:33:07.660 hanging on man i appreciate you joining me for sure for sure i appreciate you letting me be part

01:33:12.300 of it yeah just quick shout out to the super chat what do you say i'm 20 do i follow the passion or

01:33:16.700 the money follow the passion and the money passion like here's the thing right i mean if you follow

01:33:23.660 the passion and then it turns into a hobby and you're not making money all you're doing is you're

01:33:27.580 walking around telling people you're an entrepreneur but you're really running a hobby right that's

01:33:32.140 when yeah that's when you bring your pitch on a shark tank or dragon's den and you pitch it to

01:33:36.620 them and they tell you to beat it with a stick and bear it six feet under your business you're losing

01:33:40.220 money this is stupid money must follow what is what is the point of a business is it must make a profit

01:33:47.180 for its shareholders right that's that's where a lot of guys go wrong what's so beautiful is just

01:33:53.100 about any passion can be monetized now with the internet yeah yeah and and sometimes it's not always

01:33:59.740 what you think it was right like so many businesses pivot over time right oh of course man we could be

01:34:05.420 talking like this for three hours straight but i don't want to do that that's that's it's been fun

01:34:09.660 man um yeah thank you a lot yeah scott thanks for joining me i'll catch up with you real soon uh guys

01:34:15.660 again the um link for the let me just drop it there one more time uh tactical soap and beard oil just

01:34:22.540 go to coopersoap.com or click the link below check out with coupon code cooper you get 10 off thanks scott

01:34:27.580 hey thank you hey have a great night you too brother take care see you guys later

001 - Why Should I Play To Win？

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