Playing to Win - 003 - Optimizing Mens Sexual Performance & Reversing (ED) Erectile Dysfunction

00:00:00.000 So number three of the playing to win series, joined today by Dustin Wolf.

00:00:06.740 How you doing, my man?

00:00:08.060 I'm doing fantastic.

00:00:09.460 Thanks, Rich.

00:00:09.960 Thanks for having me on.

00:00:10.940 Yeah, we got a really cool story that I want to dive into for you on this broadcast.

00:00:16.800 Again, guys, the aim of the show is to showcase excellence.

00:00:21.160 I see two distinct areas that men play in in their lives, and one is playing to win and

00:00:26.640 the other is playing not to lose.

00:00:28.360 And those are two very different things.

00:00:30.460 And the story that I'm going to share that Dustin has really, and I'm not going to spend

00:00:35.960 too much time kind of glossing over it because he got some pretty interesting highlights to

00:00:40.220 his life and how he created this business.

00:00:42.780 But he's essentially in the medical field in California, runs a clinic that treats all kinds

00:00:48.680 of age-related issues for people.

00:00:51.200 And he basically distilled a $3,000 to $7,000 technology that required you to visit a clinic

00:00:58.500 to about a $400 at-home unit.

00:01:01.580 So we're going to kind of lead up to all that in a second.

00:01:03.600 But what I want to do before we do each one of these episodes, I always like to share an

00:01:07.740 example of what playing to win looks like.

00:01:10.700 And everybody knows I'm a car guy that's followed me for a while.

00:01:13.400 So one of my viewers sent this in over to me.

00:01:16.660 So I just want you to watch this because this is really what playing to win looks like from

00:01:20.520 the car world.

00:01:21.320 Check this out.

00:01:22.080 So this is at Laguna Seca.

00:01:24.300 I'm just going to reduce the volume a bit.

00:01:26.420 So this is at Laguna Seca.

00:01:27.940 And if you're familiar with it, you've probably played it in car video games.

00:01:30.940 There's a corkscrew at the top of a hill.

00:01:32.640 Watch this.

00:01:33.020 This is the last lap of the race.

00:01:42.780 Right?

00:01:44.060 And he shuts the door on the first place run up.

00:01:47.080 The guy in the red car was in second place.

00:01:49.160 And look at the gap that he put between the two of them there.

00:01:51.440 That's what playing to win looks like.

00:01:53.180 And that requires taking a certain degree of risk in life, putting in the work.

00:01:58.500 And sometimes, not always, but sometimes it pays off.

00:02:03.820 So there you have a pretty slick example.

00:02:06.180 So Dustin, you're an ex-military guy.

00:02:10.000 Kind of take me back to the early stages because you served in the military.

00:02:13.280 It was Air Force stuff.

00:02:14.700 You got married real young, had kids real young, kind of lived on ramen noodles for a while.

00:02:19.200 How did you get started before you got into this medical business?

00:02:22.380 Talk about that.

00:02:23.080 Well, you know, I love the concept of this show.

00:02:26.160 And you're right.

00:02:27.520 There's two types of guys, right?

00:02:29.420 Playing to win, playing, you know, and playing to not lose.

00:02:32.300 And I've always subscribed to that mentality of playing to win.

00:02:35.760 And it is definitely a lot more risk adverse.

00:02:39.260 But I will tell you, you know, yes, I served in the military.

00:02:42.520 I did four years, which for a very young guy was something that was extremely valuable to me.

00:02:49.360 You know, at 18, I went into the Air Force, thought I knew everything.

00:02:52.500 Within three months, I found out I knew nothing, right?

00:02:55.680 So, it really instilled a very hard working work ethic in me, right?

00:03:04.040 So, having to get up there.

00:03:05.980 I was actually in civil engineering.

00:03:07.720 So, I worked, I used a lot of heavy equipment.

00:03:10.900 So, I operated backhoes, front end loaders, worked on bases, utilities, things like that.

00:03:15.080 So, but I mean, we had to be up at 4 o'clock every morning and we were, you know, we were working by 530 and just worked our asses off every day.

00:03:24.720 And it was really good for me and really instilled, you know, a good work ethic.

00:03:28.740 So, even today, you know, 25 years later, I still get up at 4 o'clock every single morning and am productive with my time.

00:03:35.780 And all the books that I've read and we've all read these books, you know, there's one common theme that seems to be, you know, in all these books is the most productive people seem to get up early and do things, get the hardest things, you know, that they know they have to tackle that day done first, right?

00:03:51.640 Whether it's going to the gym, dealing with a tough email or a tough meeting or a tough phone call or having to fire somebody, you know, these, yeah, unfortunately, but tackling those.

00:04:00.000 That's funny, if you look at guys like Jocko Wilnick, like their entire social media news feed is a picture of a sweaty watch at like 4.30 in the morning or like 4.30 in the morning.

00:04:09.740 It's so true, man.

00:04:11.180 It's so true.

00:04:12.220 And it's harder as you get older.

00:04:13.740 It's harder to get up that early and grind, but still do it.

00:04:16.240 But going back to those days, I mean, I was a young guy in the Air Force.

00:04:21.760 I think I was bringing home like $365 a week, which was just awful.

00:04:27.080 And I had a pregnant girlfriend who eventually became my wife.

00:04:33.300 And, you know, we just, you know, we ate top ramen and this is no joke, you know, and ate peanut butter and jelly sandwiches for a long time.

00:04:40.980 I worked two jobs after I got out of the Air Force.

00:04:44.000 She was pregnant.

00:04:44.500 And I was trying to put her through medical school.

00:04:46.980 And then after our first was born, we had another one a couple of years later and just struggled as a young family, you know, and I didn't mind doing it.

00:04:54.400 And just because, you know, that's what, you know, you do.

00:04:57.200 You step up to the plate.

00:04:58.460 But I'd always had that entrepreneurial spirit and just people in my life who I'd seen start businesses and do very well.

00:05:06.740 I aspired to be like, so I kind of mimicked and copycatted their habits.

00:05:10.440 And who did you look up to?

00:05:14.680 Well, honestly, I looked up to some of my commanding officers who gave me some really good life advice when I was in the Air Force.

00:05:21.260 But I had a really good role model.

00:05:22.960 So my parents who were, you know, bless their hearts, I'm still lucky to have them today.

00:05:28.800 I mean, just like I was when I was young, they struggled.

00:05:31.720 I watched them, you know, build a really successful business from nothing, from scratch, literally out of their garage, like you see.

00:05:37.780 And, you know, I'd always valued their advice.

00:05:40.840 And so I'd watched that happen over the course of, you know, my late teens and into my 20s.

00:05:47.720 They did really well.

00:05:48.740 And that was really a big driver for me was to, you know, I aspired to be like them.

00:05:53.680 So I'd started, you know, over the years I had started and watched multiple businesses fail.

00:05:59.740 But every single time I learned something, right?

00:06:03.060 And you hear about failing and failing and failing and you have to fail, you know, but you have to try and you have to start to fail, right?

00:06:10.080 So and a lot of guys go wrong as they fail and they stay down.

00:06:14.520 But it's like, no, it's hard to get back up, man.

00:06:17.440 It is hard to get kicked in the nuts and get back up.

00:06:20.260 It sucks.

00:06:20.920 And you put yourself out there again and again in every few years, you know, we would save up just a little bit of money and we would start another concept of another of another business.

00:06:30.160 But I will say is timing has a lot to do with everything, right?

00:06:34.120 But you hear the old term.

00:06:36.180 I mean, what is it?

00:06:37.080 The harder I work, I find the luckier I get.

00:06:39.720 Yeah.

00:06:39.920 So true.

00:06:40.800 Right.

00:06:41.000 Another one back to the whole failing thing, because they always say that a winner is a guy.

00:06:45.640 Actually, sorry.

00:06:46.800 It's a winner is a loser that tried one more time.

00:06:49.700 One more time.

00:06:50.480 Yeah.

00:06:51.080 And I'm a huge believer in that.

00:06:52.580 And man, I will tell you and for your for your audience out there, I started at least a dozen businesses over the last 25 years.

00:07:00.580 Some with, you know, that took a lot of money to start and some that were just took a couple of thousand bucks to start.

00:07:06.080 And I watched every single one of them kind of peter out and fail.

00:07:09.260 And it wasn't for a lack of effort.

00:07:10.760 I did try.

00:07:11.440 It was timing.

00:07:12.240 It was maybe it was the market or, you know, I was in a real estate and mortgage broking and all these things.

00:07:17.200 But, you know, timing had a lot to do with it, but I never, ever, ever gave up.

00:07:22.000 And, you know, getting to the story of, you know, about five years ago, my wife and I, it's my wife's been a medical practitioner for 18 years.

00:07:33.480 Like I said, I'd put her help put her through school.

00:07:36.240 And our kids had gotten to an age where they didn't really need us as much anymore.

00:07:40.700 So we started the concept of what grew into the largest sexual, we'll call it sexual performance clinic in the country.

00:07:52.020 Actually started in our living room doing B12 shots and vitamin drips.

00:07:56.980 You've heard of these vitamin drips, like the hangover, you know, drip and these types of things.

00:08:00.760 We started doing that in our, literally on our couch.

00:08:04.740 And we were like, we got it.

00:08:06.960 Now's the time.

00:08:07.620 The kids are getting older.

00:08:08.460 Let's, let's, let's start our medical business.

00:08:10.640 Right.

00:08:12.020 So we start this business in the living room and that quickly started growing into something that we couldn't sustain out of our house.

00:08:18.380 It got a little weird.

00:08:19.820 You know, the kids would come home from school and there'd be like these people hooked up to, you know, IV trends.

00:08:25.820 We weren't experimenting.

00:08:28.540 Just go in the basement and watch Hercules.

00:08:30.260 We were just giving this guy a vitamin drip.

00:08:32.160 No, it was an apartment, man.

00:08:33.380 There was nowhere to hide.

00:08:34.940 So they would come home.

00:08:36.600 I mean, these were, you know, the drips were all protocols that were, you know, try to test and prove.

00:08:41.540 We didn't make these things up, but they had a ton of benefit, but it just got weird.

00:08:44.460 And we had to, you know, we eventually moved into a larger space and then found the clinic that we're in now, which has grown, you know, 10X.

00:08:54.180 So what is the clinic or what has it specialized in?

00:08:57.860 Like, like, what was it that got it off the ground that got it recognized?

00:09:01.080 Because there's a guy, you might know him.

00:09:05.800 He's the Six Pack Ab Shortcut guy.

00:09:08.200 I can't remember his last name.

00:09:09.180 Yeah, yeah, yeah.

00:09:09.820 You're talking about, ah, he's an old school.

00:09:14.780 Anyway, I was at a retreat with him down in Costa Rica, like 10, 15 years ago.

00:09:22.380 Yeah, yeah, yeah.

00:09:23.260 And he was telling me about how sixpackabs.com and his ebook basically took off.

00:09:30.460 And he distilled it down to, if you want to grow a business, get into get paid, get laid, or get six pack abs.

00:09:37.060 And he focused on to get six pack, like he actually owned that domain.

00:09:41.060 And he blew it up, like he sold it off for like a ton.

00:09:44.000 But your clinic focuses on sexual performance?

00:09:47.380 We do, yeah.

00:09:47.940 So we do a few things here.

00:09:49.280 We do exosomes and stem cell treatments, right?

00:09:53.220 Joints, hair, soft tissue, you name it.

00:09:56.700 We do hormone balancing here.

00:09:58.160 But one of the biggest things that we do here, volume-wise and treatment number-wise, is what's known as LIST or low-intensity shockwave therapy, right?

00:10:08.240 And low-intensity shockwave therapy has been around for a very long time.

00:10:10.880 It's not something that we invented.

00:10:12.300 We've just adopted these protocols.

00:10:14.160 Go ahead.

00:10:14.320 I want to just jump in here for a sec because I want to share my experience and how I came across you.

00:10:18.680 So I'm kind of jumping around.

00:10:20.200 You guys are going to have to forgive me for my ADD, but you should know me by now.

00:10:23.420 That's all right.

00:10:23.900 So I was at Ben Greenfield's house in Washington, and he was telling this group of men, like we were at this mastermind.

00:10:31.660 And if you don't know who, you just look him up.

00:10:33.460 But I've shared links of his stuff before.

00:10:35.200 I actually had him help me produce a video on how to raise your testosterone naturally.

00:10:40.160 It's on my channel.

00:10:40.720 You can look it up.

00:10:42.500 But like he's got a box, a large box of just stuff that people send him.

00:10:48.460 Everything from lights that he jams up his nose and these weird lights on his head.

00:10:52.260 And he's just known for just basically trying anything.

00:10:55.540 And here he is in his early 30s, and he's telling us all about this technology.

00:11:00.020 I can't remember the name of the clinic, but it was the same thing.

00:11:02.140 Low intensity shockwave therapy is that would list low intensity shockwave therapy.

00:11:06.180 Yeah, probably gains wave.

00:11:07.620 Yeah, that was it gains wave.

00:11:08.820 Yeah.

00:11:09.080 So he's telling us about this treatment.

00:11:10.840 And he's like, so I fly down to the clinic.

00:11:13.740 You know, they bring me in.

00:11:14.920 This attractive nurse comes in.

00:11:16.200 She puts some stuff on my Johnson.

00:11:17.720 And then she blasts my dick basically with low intensity shockwaves.

00:11:22.580 And he goes, and then I walk out of there with the biggest bone I've ever had.

00:11:25.280 He goes, it was like being basically a young teenager again.

00:11:28.380 The wind blows, you get wood.

00:11:29.960 You know, the sun comes out, you get wood.

00:11:31.380 You turn on the light switch, you get wood.

00:11:32.420 It's like, it was unbelievable.

00:11:33.880 So I was like, okay, well, that's interesting.

00:11:35.880 I never heard about anything like that.

00:11:37.060 I go home and I completely forget about it.

00:11:39.120 Yeah.

00:11:39.220 And my buddy, Jay, who I'm going to be hosting in my men's private community, by the way, guys, next month for an intensive deep talk on optimizing men's health.

00:11:48.420 My buddy, Jay, has you on his channel, right?

00:11:50.760 So I don't subscribe to too much stuff.

00:11:52.080 And I see it show up in my newsfeed.

00:11:53.300 I'm like, that's interesting.

00:11:54.880 I click.

00:11:55.720 Ten seconds into the video, I'm like, that's a home unit for the stuff Ben was talking about?

00:12:00.280 Dude, I pre-ordered right there, right?

00:12:02.880 Well, thank you.

00:12:03.560 I appreciate that, man.

00:12:04.620 So tell me more about your clinic and how you kind of like distilled this massive like $5,000 treatment.

00:12:11.040 It's like a $400 unit.

00:12:12.800 Yeah.

00:12:13.100 So guys, you know, the pricing to get this done, unfortunately, insurance doesn't cover this type of treatment, which I will, let me just kind of, you know, explain.

00:12:22.440 So this type of shockwave therapy is not electrical shocks, guys.

00:12:26.440 Those of you that don't know what LIST is, it's a sound wave or sonic wave that penetrates the tissue, which I'll tell you about later.

00:12:32.680 But it's not a shock, it's not an actual electrical shock.

00:12:35.080 It's a sound wave that penetrates the tissue for purposes of regenerating and rebuilding blood flow, right?

00:12:40.240 So blood vessels.

00:12:41.680 And the treatment protocols cost anywhere from $3,000 to $10,000, right?

00:12:47.040 So as you can understand, that's a lot of money.

00:12:49.400 That's a lot of money to me.

00:12:50.380 And I own this place, right?

00:12:51.580 And we do more treatments than anybody in the country.

00:12:54.320 We do 20 to 25 sound wave shockwave treatments every single day.

00:12:58.140 So you can imagine the amount of phone calls that we get from not only all over Los Angeles or California, from all over the country, right?

00:13:04.400 The challenge is, and this is, I saw this coming three and a half years ago, was for every hundred guys that calls the clinic, maybe one or two can afford this treatment, right?

00:13:14.640 It's expensive, man.

00:13:15.800 I'm not going to lie, but the benefits are incredible and it absolutely does work.

00:13:19.400 So the concept, right, we want to distill this down into how this was born, was born about three years ago when I just got tired and we only had, you know, it was me and two other people, my wife and one other person working here at that time.

00:13:33.580 I just got tired of hearing guys that the wind, you know, just come out of their sails.

00:13:38.160 I'm like, they're like, how much does it cost?

00:13:39.480 I'm like, it's $3,000.

00:13:41.100 And I'm like, oh, I'm like, is that something you can afford?

00:13:45.520 And just, like I said, 98% of them said no.

00:13:47.740 So one day I sat my wife down, Stephanie, I said, there's got to be a better way to do this.

00:13:53.940 There has to be something that we can do to put this in the hands of every guy that wants, needs, and deserves this.

00:14:01.000 And this isn't just for guys that have bedroom issues or erectile dysfunction or Peyronie's disease.

00:14:05.860 This is for any guy that wants increased sexual performance.

00:14:10.120 If you're 30 and you want to feel like you're 21 again, this is for you.

00:14:13.400 There's no side effects and there's no downtime.

00:14:16.100 So what does it do?

00:14:17.240 Is it, because it, because it's got this entire process of breaking up plaque and blood vessels or something?

00:14:22.340 The two main benefits are this.

00:14:24.520 It clears blockages out of the blood vessels and every single guy on the planet develops them.

00:14:29.180 I don't care if you're-

00:14:29.980 Where do they come from?

00:14:31.500 What is it, like lifestyle?

00:14:32.740 It's micro plaque floating around in the body.

00:14:34.740 Now, if you live a shitty lifestyle and you're sedentary and you don't work out and you eat like shit and you drink five coats a day, you're going to get hit quicker, right?

00:14:42.840 ED is going to happen faster.

00:14:44.480 But I will tell you, even the most healthy guys on the planet still have micro plaque floating around in their body, right?

00:14:50.000 Just like you, you take care of your teeth, you brush your teeth to three times a day.

00:14:53.200 Yeah, you're always going to have a plaque on your teeth.

00:14:54.720 You still have to go to the dentist, right?

00:14:56.820 What's the youngest guy that you've treated in your clinic, like with excess plaque on their blood vessels?

00:15:01.940 Excess plaque, I would say, in their late 20s.

00:15:04.620 But I have kids that come in here, 18, 19 years old, that have developed Peyronie's disease, which is a curvature in the shaft.

00:15:11.340 It's a curvature, they call it banana dick.

00:15:14.280 But what happens is basically scar tissue can develop from a sexual accident or any type of accident.

00:15:20.220 I've had kids come in here that got hit in the, you know, hit in the junk with a baseball bat or had a bicycle accident or had some type of sexual trauma, right?

00:15:28.340 Where they call it like breaking the shaft and scar tissue develops and it pulls the shaft one way or another.

00:15:33.380 It's embarrassing and it's painful.

00:15:34.880 So the sound waves penetrate that tissue, break up the scar tissue and grow healthy new blood vessels.

00:15:41.340 And how many treatments would somebody have to come?

00:15:44.720 Like, is it five grand a shot or is it five grand for the full sequence of the treatment?

00:15:48.600 Like, how did it work?

00:15:49.940 They call it a protocol, right?

00:15:51.040 So if you think about the protocols, there's several different protocols out there.

00:15:54.280 But the standard protocol is six, eight or 12 treatments.

00:15:58.720 And obviously, the more you need, the more costs, right?

00:16:01.580 But a sequence of six treatments is usually around $3,000.

00:16:05.840 Okay.

00:16:06.640 Yeah.

00:16:07.260 So they'd have to come in your clinic, whip out their job.

00:16:10.100 The nurse would put their lotion on it, blast it with the sound waves, and they'd go home and come back again in like two or three weeks?

00:16:17.980 Every week.

00:16:18.620 It's once a week for six weeks.

00:16:20.160 How big is the unit in the clinic?

00:16:21.840 Like, is it a massive piece of equipment?

00:16:23.440 I've never seen one before.

00:16:24.140 Yeah.

00:16:24.520 Just imagine like a medium-sized suitcase-looking thing.

00:16:27.660 I just got this, like, scary gun coming off of it.

00:16:30.840 Right.

00:16:31.400 You know, a lot of guys are intimidated by it.

00:16:32.820 So when they come in and we sit down and do a consultation, I take them in the room and I kind of turn it on.

00:16:36.540 And I put it on their hand, just kind of ease their nerves a little bit.

00:16:39.340 You know, I'm like, see, it's not that bad.

00:16:40.820 It doesn't hurt?

00:16:41.300 It doesn't hurt.

00:16:44.400 If you're, every guy's a little different from a sensitivity standpoint.

00:16:48.460 So some guys have to use numbing cream on the shaft and some guys don't.

00:16:52.080 So, you know, there are different levels and settings on the device itself.

00:16:55.560 But it can hurt if you turn it all the way up and you're kind of sensitive and you don't put numbing cream on.

00:16:59.780 Yeah.

00:17:00.220 Okay.

00:17:01.120 So.

00:17:01.820 Sorry, I'm just, you know, jumping everywhere here because I find this.

00:17:03.840 Oh, that's cool.

00:17:04.480 Such a fascinating story.

00:17:05.740 Okay.

00:17:05.920 So the clinic's doing in-clinic treatment.

00:17:09.220 Now, like, as an entrepreneur, though, is it more profitable for you to have them come into the clinic and do it that way?

00:17:16.400 That way they're tied to it?

00:17:17.380 Or does it make better sense to build an at-home unit?

00:17:19.620 Like, I'm guessing the at-home unit has some benefit to you, right?

00:17:22.880 Yeah.

00:17:23.140 So the immediate benefit is, of course, have them come into the clinic.

00:17:26.240 It is more profitable.

00:17:27.660 But the reality is, is I don't care if there's a – the clinic's name is Novus.

00:17:31.780 I don't care if there's 100 or 500 Novuses around the globe.

00:17:36.080 There's no way we could ever treat, ever treat the amount of men that actually need this, ever, right?

00:17:43.040 So the home use device was designed to be able to put in the hands of every single guy that wants, needs, and deserves this in the privacy of his own home.

00:17:52.200 So from a scalable standpoint, the home use device makes much more sense.

00:17:56.520 Here, I'm going to – I'm going to try to share this – here it is.

00:18:01.700 We'll use Jay's video here, so.

00:18:03.840 Oh, this – yeah.

00:18:05.100 You guys, this is very real.

00:18:07.320 I can tell you.

00:18:07.920 Watch this, guys.

00:18:08.920 This is – this is Jay being the guinea pig here.

00:18:12.520 I'm going to make this a little bit bigger here on the screen.

00:18:15.940 You got to turn this out.

00:18:17.260 Where's the sound?

00:18:18.020 Can you hear the sound here?

00:18:19.000 I'll go back to the beginning.

00:18:25.040 I got to hear this.

00:18:26.260 I'm holding the amazing rocket device right now, and I am literally probably the first person for sure, right, in the world to do a video on this product.

00:18:35.060 So as I told you guys, this is literally a –

00:18:37.640 So is that the finished product, like the – this still is a massive unit down there?

00:18:41.040 That's the – that's the final prototype.

00:18:42.860 We've gone through 17 prototypes, guys, in the last 18 months.

00:18:46.240 Yeah.

00:18:46.480 That's the – that's the final prototype.

00:18:48.060 We just, in the last couple of weeks, finished up the final industrial design, which I'm super – model, which I'm super excited to release.

00:18:57.220 So it does look a lot more streamlined than that, but the internal technology is exactly the same.

00:19:02.560 So this is a way that normal customers would have to do is they have to come in, and she'd be working on it while he's sitting there.

00:19:07.920 I mean, he's talking to his wife, obviously, filming it, right?

00:19:10.280 Yeah.

00:19:10.700 Yeah, his wife's filming it.

00:19:12.000 Yeah.

00:19:12.200 So she'd be doing –

00:19:13.400 So, yeah, they lay on the table.

00:19:15.500 And that's the town that it makes?

00:19:17.200 Yes.

00:19:20.400 Okay.

00:19:21.280 Okay.

00:19:21.680 That's going to be a game changer.

00:19:22.800 That's just so – okay.

00:19:25.240 Sorry about that.

00:19:25.680 Well, no, it's cool.

00:19:27.100 No, I don't mind jumping around at all.

00:19:28.540 So we distilled this very expensive and very embarrassing treatment down into a device that guys can use in the privacy of their own home.

00:19:37.540 I need to throw this out there.

00:19:38.660 The three main – you know, guys, over 50% of men over the age of 40 are going to or are experiencing some type of ED in their life right now, right?

00:19:48.120 So the three main reasons why guys do not or cannot get treatment for this type of problem are the following.

00:19:54.000 One, accessibility.

00:19:55.920 Maybe he lives in Africa where there's no shockwave technology clinics around.

00:20:01.880 Two, affordability, which is probably the biggest one actually, right?

00:20:05.000 $3,000 to $10,000, right, for just a series of treatments, that's it, and you're done, right?

00:20:10.620 And the embarrassment factor.

00:20:12.060 Those three things right there.

00:20:13.420 A lot of guys that have access to this clinic or a clinic like ours and can't afford it still will not do it because of the sheer embarrassment factor.

00:20:20.800 So the device has literally shattered all three of those barriers.

00:20:24.780 So, like, what kind of obstacles were you up against when you had to, like, distill down a large suitcase down to a hand unit?

00:20:32.760 Because this is obvious – I mean, is this made in the States?

00:20:34.920 Do you have the parts sourced from Asia, or how did you deal with all that?

00:20:39.720 There are a lot of obstacles.

00:20:40.920 I mean, first and foremost, I should tell you, I've been told no my entire life, right?

00:20:45.700 And when someone tells me no, guess what that does?

00:20:48.640 Yeah, it makes you want to do it even more.

00:20:50.060 Well, if you're anything like me anyway, yeah.

00:20:51.520 So I've been told no my entire life.

00:20:54.080 Yeah.

00:20:54.320 So –

00:20:55.200 F those guys.

00:20:56.180 Yeah, F them.

00:20:57.220 So when I came up with the concept and I eventually met the partner that we brought in who happens to be a genius engineer and very, very savvy with patents and intellectual property, he said – I shared with him the idea and he's like, I can build that.

00:21:13.660 And I'm like, yeah, right.

00:21:14.620 Let me see this.

00:21:15.480 A lot of people say a lot of things.

00:21:16.740 And three weeks later, he walked into my office, which was with the first prototype we now call Frankenstein because it was just big, heavy contraption, all metal, and there were wires and springs coming out of it, which is – it's now on the penis wall of fame.

00:21:32.920 But, you know, we had lots of obstacles, you know, there was –

00:21:36.620 What was the biggest obstacle you had?

00:21:37.740 Like what was the biggest hurdle for you?

00:21:39.220 It was really, you know, infringing because this technology has been around so long.

00:21:43.560 It was really navigating the minefield of infringing on someone else's intellectual property, right?

00:21:49.600 So up until now, no one has been able to reproduce this type of energy signature at a cost that is affordable to virtually every guy on the planet, right?

00:22:01.180 There are lots of different shockwave devices on the market that cost anywhere from $3,000 to $50,000, right?

00:22:08.340 So no one's been able to do this.

00:22:09.960 But so as you can imagine, there's dozens and dozens and dozens of patents out there protecting their intellectual property and there should be.

00:22:16.800 So the biggest challenge was how do we reproduce the identical energy signature that comes out of these expensive medical devices and clinics all over the world at a cost that's affordable for everybody?

00:22:28.040 That was the biggest challenge.

00:22:31.040 And we've done it.

00:22:32.600 And like the conventional solutions for most people that don't want to go to like a clinic like the one Ben, you know, described to me or the one that you guys run as well, their options are like what?

00:22:44.600 Like pills, like Viagra, Cialis?

00:22:47.520 Of course.

00:22:48.320 You know, what do those do versus breaking up the plaque?

00:22:51.260 Okay, so I'm glad you asked that.

00:22:52.740 So I tell everybody here the same thing.

00:22:54.500 All those pills are, they're called vasodilators.

00:22:56.620 They've been around a long time.

00:22:57.780 They dilate the blood vessel.

00:22:59.140 So if this is the constricted blood vessel right here, right, built up with plaque and scar tissue, the Viagra's and the, you know, the, you know, Tadalafils of the world just dilate the blood vessel.

00:23:09.440 It allows the blood to flow through, but as soon as the drug leaves the body, this is what you're left with, right?

00:23:14.980 So what the shockwave does is it safely and efficaciously clears the blockages out so that you don't need these drugs.

00:23:24.300 So it really gets to the root of the problem.

00:23:27.640 And is it permanent or do you have to keep using it?

00:23:29.320 It's like brushing your teeth or what?

00:23:30.980 I tell everybody the same thing.

00:23:32.280 It's like going to the dentist, right?

00:23:33.540 Okay.

00:23:33.800 You go to the dentist twice a year to clean your teeth off.

00:23:36.540 You should get one or two of these treatments done a year unless you actually buy this, buy a device like this.

00:23:41.360 Then you can use it whenever you want in the privacy of your own home.

00:23:44.360 Right.

00:23:44.540 I still do this once a month.

00:23:45.960 I mean, I've had probably two dozen of these treatments over the last three years, but I do it to myself once a month.

00:23:50.520 It's just part of like my men's health routine.

00:23:52.900 Right, right, right, right.

00:23:54.540 Huh.

00:23:55.560 Yeah.

00:23:56.560 So going back into the production side.

00:23:58.460 Yeah.

00:23:58.880 Yeah.

00:23:59.200 I'm fascinated by the whole production thing too.

00:24:00.960 Yeah.

00:24:01.240 So that was another tricky piece is like, okay, well, how do we produce this again at a cost that makes sense to everybody at, you know, and still keep a handle on quality control?

00:24:12.260 We do have a partner based in China, American-owned factories in China producing the device for us.

00:24:20.180 They're building, they're tooling the molds right now, and we're testing different types of materials, right, when it comes to the tip and things like that.

00:24:28.940 But it's been kind of tricky up to this point.

00:24:30.800 And we've got the cost right where we need it to be to be able to put this out, again, at a price that makes sense for everybody.

00:24:36.820 So I got a question for you about your factory situation in China that's related to the business.

00:24:42.720 But guys, we're going to be taking calls on the show tonight.

00:24:45.640 So I'm going to drop the join link in a minute.

00:24:48.360 Josh is screening calls for me tonight.

00:24:49.940 So if you have a question for myself or my guest tonight, Dustin, I want you to click the link, join in, make sure you got good video and audio, anything to do with business, anything about a conversation about chasing excellence, anything to do about playing to win.

00:25:05.360 And we're happy to take that.

00:25:07.100 But the whole thing in China, though, they're world famous for knocking off other people's shit and calling it their own.

00:25:15.840 I have a friend of mine that was in a toy business for a long time, and he actually ran two businesses, one folded and he went for second round and he sold that for a large multiple.

00:25:24.660 But he had a toy factory in China that basically took the molds and they just copied the toy out the back door and they repurposed it and sold it for like half the price.

00:25:35.720 But how do you protect a product that you build that's got certain technologies in it that most people can't get to their household?

00:25:45.060 Let's talk about the business side, which I'm fascinated by.

00:25:47.980 This technology we'll talk about later and exactly what it does.

00:25:52.560 But I want to talk about the business side because I love this and I think this can bring a lot of value to your audience here.

00:25:58.480 So my partner's name is John Hoffman.

00:26:02.740 He's really the genius engineer behind this home use device.

00:26:06.820 And this is something I learned from him two years ago when we started working on this on this incredible product.

00:26:13.060 This is something that stuck with me and I think about every single day.

00:26:19.180 And if you take one thing away from this show, take this right now.

00:26:23.160 According to classical marketing theory, there are three desirable positions in the marketplace that you want to occupy.

00:26:31.000 If you can occupy one, if you can good, if you can occupy two, great.

00:26:35.440 If you can occupy all three, you're going to crush it.

00:26:38.020 Right.

00:26:38.600 So one, you can be the first to market.

00:26:41.740 Two, you can be the best or three, you can be the lowest cost.

00:26:45.800 Let me say that one more time.

00:26:47.460 First to market, best product, lowest cost.

00:26:50.940 Right.

00:26:51.300 So getting to your question was, how do you how do you ensure that China doesn't knock you off or any of these other countries?

00:26:57.240 Right.

00:26:57.940 If you are first to market and you put out the best product at the lowest cost, that's literally closing all three of those doors down.

00:27:05.080 Right.

00:27:06.020 So the biggest thing when you talk about China is the cost.

00:27:08.900 Right.

00:27:09.300 How can you build it cheaper than China can?

00:27:11.440 Well, if we are able to offer this product at a cost that doesn't entice the Chinese to come in and knock us off and have them say, well, what's the point?

00:27:21.420 Because they could sell it, you know, as low as low cost as we can.

00:27:25.800 Then they're not going to.

00:27:26.980 Eventually they might.

00:27:28.140 Right.

00:27:28.420 But by that time, we're going to be so far in front of them with brand equity and patents all over the country.

00:27:32.720 So when you think about this in China, let's say they do end up knocking it off.

00:27:36.620 They still can't sell it in the U.S.

00:27:38.520 We will hold the patents.

00:27:39.680 They can't sell it in the U.K.

00:27:40.680 We hold the patents.

00:27:41.520 They can't sell it in Canada.

00:27:42.560 They can't sell it.

00:27:43.300 And they would only be able to sell it in China.

00:27:45.300 Right.

00:27:45.560 Where there literally is no IP law.

00:27:47.500 Right.

00:27:47.660 So, again, first to market, best product, lowest cost.

00:27:51.660 And we believe that we are occupying all three of those positions right now.

00:27:57.720 So this is kind of interesting, right, because you don't know this, but before I started pressing broadcast or upload to YouTube, I was in the debt business.

00:28:08.920 Well, I still am kind of.

00:28:10.240 But one of the things that I noticed when we brought our service out to the market was we were definitely the lowest cost.

00:28:17.200 We were definitely the best value.

00:28:18.620 And we were first to the Canadian market, arguably the first to the Canadian market.

00:28:22.320 Okay.

00:28:22.600 And then about two years, because we put, I mean, it was such a small dent in the universe.

00:28:29.040 Like it was a tiny dent in the profit margins of the banks and the credit card companies because we save people so much money.

00:28:35.620 What we basically did was settle the debt.

00:28:37.000 So somebody had like 10 grand and a visa.

00:28:39.480 They were delinquent.

00:28:40.360 They couldn't pay it.

00:28:41.080 They were, you know, robbing Peter to pay Paul.

00:28:43.000 They just weren't having a good life.

00:28:44.160 We would negotiate a settlement and they'd pay like four grand, let's say.

00:28:48.620 If you do that enough times, you get on the radar screen of your competitors, regulators, policymakers.

00:28:56.600 So what sort of risks are you exposed to bringing a, what's widely accepted as an in-clinic unit that probably most clinics want to sell because they want people to come in and subscribe for a $5,000 treatment over six or seven or eight treatments or something like that.

00:29:14.660 Like, what's the potential risk assessment that you've looked at from your perspective anyway from competition, regulators, policymakers, AG, whatever, right?

00:29:25.580 So let's look at competition.

00:29:28.760 You know, when someone's trying to copy you, I mean, you could take that as a compliment.

00:29:32.960 But the reality is, is that you have to stay well in front of them, okay?

00:29:37.220 And going back to, yes, we've looked at the, we've looked at, okay, well, who can knock us off?

00:29:42.060 Who has enough money to knock us off or not?

00:29:43.740 I shouldn't say knock us off, become a competitor with maybe their own technology, right?

00:29:47.480 But again, we believe that we have, we've engineered and built a technology that delivers the exact same energy signatures these other devices do at a cost that no one is going to be able to compete with us at.

00:30:01.540 They just can't.

00:30:02.520 And we've researched for two years, all the patents out there.

00:30:06.000 And we've gone through several different iterations and prototypes and narrowed it down to this one type of technology that produces this energy signature that no one else can touch, right?

00:30:19.080 So I may be wrong, and I seriously doubt it.

00:30:22.860 We've hired some very expensive patent attorneys to kind of help us along the way and do the research and dig and dig and dig and dig and dig.

00:30:30.200 But there's going to be competition.

00:30:32.320 There's always going to be competition.

00:30:33.400 But again, if we can occupy all three or two-thirds of these desirable positions in the marketplace, we're going to win, right?

00:30:40.800 And I'm certainly very confident in that.

00:30:43.940 And I'll talk about the regulatory.

00:30:46.300 Yeah, yeah, yeah.

00:30:46.580 If you want me to.

00:30:47.180 Yeah, yeah, because I want to ask you about that.

00:30:48.740 Guys, as you're piling up into the waiting area, just stand by.

00:30:51.660 It's probably going to be another 15 or 20 minutes before we take calls, but just sit there and listen.

00:30:55.040 But yeah, so go ahead with the regulators.

00:30:57.720 Yeah, so with regulatory, as you can imagine, so I own a medical clinic here in Studio City.

00:31:02.120 So we adhere to all the right regulations that we should, and we have medical malpractice insurance and general liability, all that stuff.

00:31:12.060 So regulatory is always a pinnacle concern, right?

00:31:17.760 And what I will say is that we've gone through great lengths to ensure or at least start the process of staying in the good graces of the federal government, right?

00:31:32.300 So let's talk about the FDA.

00:31:33.400 There are certain things you can and can't do and can say and cannot say according to kind of where you're at in the process, you know, of any type of, you know, unless you're selling some type of supplement.

00:31:45.640 But when you're talking about, you know, a medical device and something that's already been recognized by the FDA being done in clinics, we are going to be on the radar when you're talking about on a mass scale because we're going some very, very, very large platforms in the next three to four months.

00:31:59.620 Dr. Oz, you know, these types of, you know, nationally, internationally recognized shows, we're probably already on their radar.

00:32:07.780 But what I will tell you is, is that we are working through the government regulatory process right now to be able to make the kind of claims that we're making with this device.

00:32:17.540 Meaning the product is already FDA registered, right?

00:32:21.760 Which is step one, not a very easy thing to do.

00:32:24.660 Step two is getting what's called a 510K, which is a pre-market notification.

00:32:28.840 We are in the middle of that.

00:32:30.140 We are doing everything that the government is asking us to do, right?

00:32:34.040 According to the claims that we want to make with this.

00:32:36.440 So it's really, when you're talking about a business model and it's not cheap, I'll tell you, we have our own skin in the game and it's a lot of money.

00:32:45.220 What about the risk of, like, I mean, people always like to overdo things.

00:32:49.940 Like, what if somebody decides to go and break their dick and then they blame you for it, right?

00:32:55.620 Of course.

00:32:56.320 Because it's a medical device.

00:32:57.560 Like, isn't that a risk as well?

00:32:59.300 And look, it's, of course it's a risk.

00:33:01.000 I mean, building a car is a risk, right?

00:33:02.640 Like you see on these big combines on these farms, there's huge stickers on the side that says, don't stick your hand in this thing.

00:33:07.460 It'll chew your arm off, right?

00:33:08.780 You have to, like, you have to protect yourself as a business.

00:33:11.140 There's always going to be that one idiot or two idiots or dozens of idiots that think more is better, right?

00:33:16.380 And they're going to abuse the machine.

00:33:18.440 So going back again to my genius partner, John Hoffman, we sat down and over the course of six months, penciled out, like, everything that we could possibly think of where someone could abuse this device.

00:33:30.700 Here's what I would tell you, and this is all part of wrapped into our global patents, is that the electronic controls within the device, in the circuit board, will not let someone over-treat themselves.

00:33:44.500 I'm going to say that again.

00:33:45.680 It physically cannot over-treat somebody.

00:33:48.320 How, you ask?

00:33:49.400 Because after the device is done going through one treatment cycle, which lasts about 15 minutes, it shuts off and does not turn on again for three days, right?

00:33:59.120 So it literally cannot be abused.

00:34:03.240 Are you going to get that 0.01% that is going to hack into the device?

00:34:06.860 Of course.

00:34:07.420 Like, what do you want me to do about that?

00:34:09.480 You know what I mean?

00:34:10.080 But, you know, all the proper disclosures will be made in the handbooks, on the websites.

00:34:16.860 There are literally, you know, a dozen videos showing how to use it, how not to use it.

00:34:20.960 So the only thing you can do is just have, you know, disclaimers, you know, as much as you can on the websites, in the literature, you know.

00:34:28.300 So that's all you can really do to protect yourself with any product.

00:34:31.820 But we've gone through a ton of engineering and spent a lot of money to make this device as safe as possible.

00:34:38.560 Okay.

00:34:38.700 So, like, you know, kind of being the devil's advocate here.

00:34:43.140 Of course.

00:34:44.260 Actually, let me kind of go to Amazon for a second.

00:34:46.780 I just want to go there because I've got guys that use FBA.

00:34:52.140 And Amazon is almost like the Chinese in the sense where they'll rip off a product that shows up well in the algorithms.

00:34:59.040 Like, how do you guys distribute this?

00:35:00.840 Is it through platforms, marketing?

00:35:04.840 Is it advertising?

00:35:05.480 Right now it's just advertising and it's affiliate partners, right?

00:35:11.140 By the way, guys, I have a link for you in a bit, but I just wanted to get the story behind this.

00:35:15.440 Yeah.

00:35:16.200 Eventually, we plan on moving to an Amazon, you know, type of platform or Amazon, you know, so that guys can, you know, get this literally prime, like two-day shipping.

00:35:27.300 Is there a risk with it, though?

00:35:29.120 Because I've heard stories from guys that have placed their product on Amazon.

00:35:33.360 It shows up well in the rankings, gets good reviews, lots of good sales.

00:35:37.840 And then what they do is they make, like, an Amazon discount product under a different brand name.

00:35:42.540 I mean, maybe with a T-shirt or something like that, it's easier.

00:35:44.520 But if you hold patents, I guess it would stop them from doing something like that.

00:35:48.860 Yeah, you would think so.

00:35:50.160 Like, I hate physical products.

00:35:51.340 They scare the crap out of me.

00:35:52.300 I know, of course.

00:35:54.960 But again, going back to the IP, the intellectual property that we believe, strongly believe, we have built a deep and wide moat around with multiple patents.

00:36:06.840 We believe that we've protected our technology to a point to where it wouldn't make sense for someone like Amazon to knock us off.

00:36:13.160 And if they do, I'll come at them.

00:36:15.220 I got an interesting question that popped up here in the comments just on YouTube I want to read off.

00:36:20.240 It says, if you don't mind me asking, does this treatment increase sensitivity or just volume erectile response?

00:36:26.300 I'm glad you asked that because LIST, low-intensity shock therapy, has been proven to increase sensitivity.

00:36:33.300 In fact, I get a lot of guys that come into the clinic that they're like, hey, look, my erections are fine.

00:36:37.940 I just have a problem reaching climax.

00:36:39.820 And does this increase sensitivity?

00:36:41.140 The answer is yes, because it does help regenerate nerve tissue.

00:36:45.660 How does it do that?

00:36:46.200 Like, how does it regenerate nerve tissue with, like, shockwave, like, with sound?

00:36:50.240 Like, how does that work?

00:36:50.940 Like, I've had shockwave therapy on my knee before because I had teletendonitis on my left knee from squatting too much in my 20s like an idiot.

00:36:58.140 And that helped out quite a bit.

00:36:59.520 But, like, how does the technology work?

00:37:01.860 It recruits fibroblast and growth factors by causing what's called microtrauma, right?

00:37:07.360 So it's like going to the gym, right?

00:37:09.520 And I tell everybody the same thing.

00:37:10.440 This is like taking your penis to the gym, right?

00:37:12.600 Treat it like a muscle.

00:37:14.080 So it breaks tissue down.

00:37:15.060 So Kegels are not enough?

00:37:17.600 Kegels are not enough.

00:37:18.840 No.

00:37:19.460 So it creates microtrauma.

00:37:21.640 It's like bench press for your penis.

00:37:23.100 I tell people laugh, but it's true, right?

00:37:25.220 So it causes microtrauma to the tissue in a safe, efficacious way.

00:37:29.680 I don't want that to scare people.

00:37:31.060 But it causes microtrauma to the tissue that tells the brain, send growth factors and fibroblasts down to that area, increase the blood flow there to repair that tissue, right?

00:37:41.980 So which also increases sensitivity.

00:37:43.880 Here, I'm going to drop the link in the chat for you guys if you want to get an order in.

00:37:50.360 So how does this work?

00:37:51.800 Because this is a pre-order.

00:37:52.860 Like I bought mine even before I even talked to Jay.

00:37:56.340 And then Jay sent me a text message a couple of days after.

00:37:59.300 And he's like, dude, you have to talk to these guys.

00:38:01.680 They got this product, this revolutionary.

00:38:03.660 This and that.

00:38:03.900 I'm like, dude, I already bought one.

00:38:04.860 He's like, awesome.

00:38:05.680 I'm going to connect you.

00:38:06.420 So how it's working right now is we're taking pre-orders, right, at a very steep discount, almost 50% off.

00:38:14.800 When we're done taking pre-orders, so right now the device is $399, which is a steal, guys.

00:38:21.100 But when we're done taking pre-orders, that price is going to go up to $749, which is kind of around that sweet spot that pushes that threshold of what we found guys can afford, okay?

00:38:32.600 But this is, you know, it's something that is near and dear to every guy's heart.

00:38:36.240 It is having a healthy sex life.

00:38:38.140 And that's really, you know, what the price is going to end up being.

00:38:41.360 So they can pre-order it now.

00:38:43.320 Sometime in the next 30 days we'll end up ending that promotion.

00:38:46.200 But for right now it's $399.

00:38:48.400 I should say, you know, just so everybody knows out there that the product will not ship until January.

00:38:54.080 That's the trade-off for the steep discount.

00:38:56.800 Got it.

00:38:57.120 And how does that, like from a business perspective, because I want to, like this, the show's, you know, focusing on that.

00:39:03.640 But from a business perspective, why does a pre-sale strategy look attractive to you?

00:39:09.640 Like why does that work?

00:39:10.420 Is it for proof of concept?

00:39:11.940 Just to make sure that people subscribe to it that it'll actually work before you ship out the order?

00:39:16.740 No, I know they will.

00:39:17.580 I mean, my clinic has been proving it for the last three and a half years.

00:39:20.540 You know, I know that the proof of concept isn't there.

00:39:24.880 And I've had people ask me over the last three years, like when are they, when is someone going to come up with a home use device that, you know, that is safe and works?

00:39:32.200 So, you know, we didn't need the proof of concept.

00:39:34.860 You know, it is helping, you know, finalize the design.

00:39:37.380 As you can imagine, it's very, very expensive to do something like this.

00:39:41.040 But we're in the home stretch and we're pretty much done regardless of, you know, getting FDA clearance or not.

00:39:47.020 You don't need FDA clearance to put this type of product on the market.

00:39:49.960 But we want to do everything the right way and stay in the good graces of the government.

00:39:53.160 So, yeah, there's some of the pre-orders are helping to pre-fund some of this.

00:39:57.980 But we're at that threshold right now where we're moving into production stage.

00:40:02.640 Cool.

00:40:03.480 Yeah.

00:40:03.880 So I've, I've dropped the call in link again in the chat, guys.

00:40:08.880 I'm hoping it's populating everywhere because with StreamYard, it's supposed to publish to all the streams at the same time.

00:40:13.960 So you may see a double on YouTube, for example, but I'm, forgive me, I'm trying to figure it out.

00:40:20.340 Just trying to think, like, what other questions should somebody be asking you about making a physical product that's a home use device from a $5,000 price point down to 400 bucks?

00:40:31.920 Like, if they, you know, if you could go back and ask yourself this question when you started all this, like, what advice would you give yourself?

00:40:39.200 Well, the first thing is, okay, well, show me, how does it, you know, show me it does the same thing these, these devices do in the clinics, right?

00:40:46.920 So what we've done is we've gone through, like I said, 18 months of hardcore engineering.

00:40:51.100 And we've been able to mimic the exact same energy signature that these devices and clinics do with, with the rocket, right?

00:40:59.480 And if you go on the website, you'll see a video where we literally, literally demonstrate side by side, the exact same shock wave being put out by both devices.

00:41:10.220 And it's very real, I can tell you.

00:41:12.500 And the device that we used is called a force plate, which was very expensive.

00:41:17.180 But the device is called a force plate that we use to help calibrate the exact same energy signature as these clinics have in these devices.

00:41:24.440 So is it like tuning a guitar because it's sounding like you have to get it exact?

00:41:30.800 And is this certain wavelength that does it or?

00:41:33.560 It needs to be close.

00:41:34.660 It's really about the rise time and the sharpness.

00:41:37.580 Is that what breaks up the plaque in the blood vessels?

00:41:40.460 That's what breaks up the plaque.

00:41:41.580 So it's the shock wave.

00:41:42.560 Boom, boom, boom.

00:41:43.500 It looks like an EKG.

00:41:44.820 If you go look at the video on the website, it goes 15 times per second.

00:41:48.820 That's what that sound is that I heard on Jay's video.

00:41:51.380 That's what's that, right?

00:41:52.860 That's exactly right.

00:41:53.800 Yeah.

00:41:54.080 Yeah.

00:41:54.700 Got it.

00:41:55.000 So that's what breaks up the plaque and grows new blood vessels.

00:41:58.160 But if I had to, you know, if I, you know, saw myself three years ago and said, okay, well, how can you show that this device is going to produce the exact same results?

00:42:05.680 It's really comes down to the science and the testing that we've done.

00:42:09.700 And guys, we've done, you know, small rounds of clinical trials for the last 14, 15 months here in this clinic.

00:42:15.640 And, you know, you can just see from the testimonials on the website, these guys, you know, getting that, getting the amazing results that they are.

00:42:23.280 Cool.

00:42:23.880 Yeah.

00:42:24.240 I want to open it up to calls.

00:42:25.760 Like, unless you have any other wisdom or trinket that you want to dispense on this before we take some calls.

00:42:31.660 No, well, the main thing was like, you know, I want to throw out there one more thing before we take calls is getting back to the business side of this and just having that entrepreneurial spirit and playing to win is, you know, you guys got to find a reason, right?

00:42:46.660 You can't, there, there has to be some type of insane motivation to pull you into this direction of entrepreneurship, right?

00:42:54.180 And when you get kicked in the nuts enough times, man, you want to quit, you know, there has to be something there that tells you not to quit.

00:43:00.500 And my personal reason I'll share was, you know, at being, you know, at such having a family at such a young age, you know, it was the trade off of starting a family when I got much older and, you know, and was able to afford it.

00:43:14.400 I literally couldn't afford to have kids.

00:43:15.800 So I worked my ass off and I just, I didn't want to work my ass off anymore.

00:43:19.640 So getting out of bed every morning and providing for my family was really my motivation.

00:43:24.920 And I took a lot of pride in that on being able to put food on the table.

00:43:28.140 And I was, I will tell you guys, I was scared shitless of not being able to do that and providing for my own family.

00:43:34.620 And that's what really got me out of bed every day at four o'clock in the morning to go out there and bust my ass and take orders from people for 20 years until I didn't have to anymore.

00:43:42.840 So you guys have to find a very, very compelling reason to pull you in a direction that can get, you know, insane at times and have peaks and valleys.

00:43:54.160 I love it, man.

00:43:54.980 I'm going to have some more questions for you as we go through Georgie.

00:43:56.980 Yeah, ready to go.

00:43:58.700 Give me a thumbs up.

00:43:59.640 Yeah.

00:43:59.940 All right.

00:44:00.400 Georgie Porgie, putting in pie.

00:44:01.860 We're going to put you back on here.

00:44:03.280 Georgie is one of my regulars that calls in on a show called Before the Trainwreck.

00:44:06.940 Hello.

00:44:07.200 Hey, Georgie.

00:44:08.000 How you doing, man?

00:44:08.760 So what's your question tonight, man?

00:44:10.640 I'm fine, guys.

00:44:11.580 How are you?

00:44:12.120 I see.

00:44:13.060 Okay.

00:44:14.200 So, John, I write down the question.

00:44:17.580 Yes.

00:44:18.600 So my question is kind of like this, you know, how to manage our time when you are young?

00:44:23.320 How to manage your time when you're young.

00:44:26.440 Well, when you're young, you got a lot of energy, right?

00:44:30.560 I will tell you, limiting the partying is a big one, right?

00:44:35.720 When you're young, it's really easy to, you know, to kind of slip into that, you know,

00:44:40.680 that phase of wanting to, you know, live your youth.

00:44:43.160 And you should do that and you should have fun.

00:44:44.920 But again, going back to what your long-term goals are, write them down.

00:44:49.860 Like still to this day in my bathroom, I have sticky notes, you know, up on, I have to stare

00:44:55.640 at every day while I brush my teeth of what my goals are, right?

00:44:59.080 And I have to, I physically make myself look at them every single day, what my long-term

00:45:04.140 goals are, right?

00:45:05.360 So I think that that will help you stay on track.

00:45:08.400 You know, it's about baby steps, right?

00:45:12.860 I'm a big believer in writing things down.

00:45:15.060 You guys, you read this stuff all the time and you hear people say, write it down, write

00:45:19.340 it down, write it down.

00:45:20.240 I literally start my day by writing out the tasks that I have to get done, starting from

00:45:24.800 the hardest task to the easiest task, right?

00:45:27.980 So if I could say, give you one, if I could give you one nugget to take away from that question

00:45:33.460 is every single day, write down your top five to seven tasks in order of toughness to tackle,

00:45:42.400 right?

00:45:42.620 Get the hardest ones done first, get it done and get it over with.

00:45:46.240 Because if not, you'll push it out to the end of the day.

00:45:48.260 That turns into tomorrow.

00:45:49.740 That turns into next week.

00:45:51.260 So time management, write down your top tasks every single day and tackle the hardest ones

00:45:56.780 first.

00:45:57.880 So, um, you use sticky notes on a bathroom mirror.

00:46:01.140 You know what I use?

00:46:01.840 I use a dry erase marker.

00:46:03.460 Cool.

00:46:03.920 I love that.

00:46:04.620 Cause you just wipe it off when you're done with it.

00:46:06.440 You know what?

00:46:07.140 I love that too.

00:46:08.220 I'm going to start doing that.

00:46:09.180 Yeah.

00:46:09.520 Dry erase marker.

00:46:10.540 Does that make sense, Georgie?

00:46:12.960 Yeah.

00:46:13.300 I kind of want to, you know, um, it's, uh, it's just something that I never felt like.

00:46:17.900 I've kind of read in books and, you know, at some point of my life, I tried to write down

00:46:21.780 my goals in the morning, what I would start to achieve.

00:46:24.360 Uh, but you know, when there would be a situation that I would not be able to do 13 things by

00:46:29.440 first and top five ways, I would become like really angry, uh, at myself.

00:46:34.000 And, uh, so how, well, you shouldn't be, you shouldn't beat yourself up too bad.

00:46:38.200 I mean, look at, you know, I'm 44 years old and I'd, you know, probably realize that I

00:46:44.160 know less now than I ever have.

00:46:46.080 So don't beat yourself up, you know, over not getting something done in six weeks.

00:46:50.220 Here's what I tell everybody the same thing too.

00:46:51.980 Like as long as you're moving forward, I don't care how slow or how fast you're moving, just

00:46:56.800 don't stop.

00:46:58.220 Right.

00:46:58.780 So you guys have all heard this before, you know, you stop on the tracks, a train's going

00:47:02.060 to run you over.

00:47:02.800 I don't care if you're crawling, move forward.

00:47:05.540 So you have like, uh, you guys have like daily goals and goals you guys have to achieve in

00:47:11.720 six months and year like this.

00:47:13.340 Yes.

00:47:14.320 Yes.

00:47:14.580 The way that I like to do it on my end is I'll have three that I want to do per week.

00:47:18.440 Right.

00:47:19.100 And it could be something significant.

00:47:21.240 It may not even be that significant, but there's three main things that I want to get out of

00:47:25.400 the way.

00:47:25.740 Usually at least every three days minimum, right.

00:47:28.780 Or sorry, minimum would be like, you know, once a week max would be like every three days

00:47:32.020 and I'll just keep rotating them.

00:47:33.060 Right.

00:47:33.360 But you just focus on what matters, right.

00:47:35.200 You focus on, and you know, by the time you're kind of older, like, you know, us, uh, you're

00:47:41.000 still a young guy, right.

00:47:42.500 You're still a young guy.

00:47:43.520 You know, you start to recognize that, okay, there's only so many grains of sand left in

00:47:47.220 the hourglass, uh, and you want to get the best ROI in your time.

00:47:51.480 So you tend not to waste time on dumb stuff that doesn't have a payoff.

00:47:55.400 Right.

00:47:56.040 So you just have to get clear on what those things are.

00:47:58.400 And I love that you keep asking these questions at such a young age.

00:48:01.340 How old are you again?

00:48:02.200 Great.

00:48:02.720 21.

00:48:03.480 22 or sorry, 21.

00:48:04.820 21.

00:48:05.320 21.

00:48:06.000 And it's funny, Richard, you mentioned like I'm young and you guys are old because I wanted

00:48:09.660 to kind of, you know, I'll ask a second question kind of stuff that's same.

00:48:14.780 You know, as a young guy, I have a problem that none of you guys had when you were, you

00:48:18.280 know, my age and young, you know, there is a porno, there is YouTube, social media,

00:48:23.060 there is Netflix, there is movies.

00:48:25.200 Hey, we still had porn when we were kids, man.

00:48:26.840 They had them in magazines.

00:48:28.400 Yeah.

00:48:29.720 What's turned into like beta and VHS tapes.

00:48:32.500 Yeah.

00:48:32.800 But I mean, as a young man, there's so many things that just wants to take away my time,

00:48:40.720 right?

00:48:41.060 Those are distractions.

00:48:42.040 And yeah, I empathize with you.

00:48:43.860 And I certainly realize that.

00:48:45.560 And I got kids your age, right?

00:48:46.960 So I understand that you sound like a bright young guy and you're asking all these, all

00:48:51.960 these amazing questions.

00:48:53.480 You're right.

00:48:54.360 Like when Richard and I were growing up, we didn't have, there was no Facebook, there was

00:48:57.480 no YouTube, there was none of that to distract us.

00:48:59.920 You're, you're absolutely right.

00:49:01.080 But we had other distractions.

00:49:02.280 Trust me.

00:49:03.440 You know, kids, when we were kids, we were doing that.

00:49:06.320 We were doing crazy stuff that, you know, you would look at me like, you guys are crazy.

00:49:09.840 So again, going back to managing your time, though, you have to realize what's important.

00:49:14.660 You have to day part that stuff, you know, social media.

00:49:17.380 Set a time aside for that, right?

00:49:19.320 You know, hang out with your friends, set a time aside for that.

00:49:21.220 But you should always be working on something for yourself every single day.

00:49:24.700 I don't care if it's just 20 minutes, right?

00:49:27.540 Again, believing in your goals and seeing them and writing them down, putting them on

00:49:31.720 your, you know, your bathroom.

00:49:32.840 I'm a big fan of the bathroom mirror or the refrigerator, right?

00:49:35.660 You spend a lot of time in front of the refrigerator and you spend a decent amount of

00:49:38.320 time in the bathroom mirror.

00:49:39.340 So those are two places that you're going to see every single day.

00:49:42.360 And you've got to look at yourself in the mirror, right?

00:49:44.480 You'll know, you'll know if you're, you know, if you're wasting,

00:49:46.960 your time, look at that.

00:49:48.920 Dollar store, man.

00:49:50.240 I got these in every room.

00:49:51.880 I got even a whiteboard right behind me.

00:49:54.760 I got them everywhere.

00:49:55.840 And they work great on your goals on your bathroom mirror.

00:49:58.540 And even if it's just a week at a time, like Rich said, you know, write down three goals

00:50:02.820 that you want to accomplish that week.

00:50:04.320 By the way, since a lot of guys are always very interested in how to get the girls on

00:50:09.660 my channel, if you're doing it right and you leave one of these in the bathroom before

00:50:14.380 she leaves, she's going to write you a little love note on the mirror.

00:50:17.520 If she sees, if she sees you chasing excellence over here with your goals, yeah, over to the

00:50:23.020 side one day, you're going to have a little love note from her and a little girl's handwriting

00:50:26.420 and female handwriting.

00:50:28.740 You're going to be like, aha, you know, it's for more than just gold.

00:50:32.480 Um, there's also a really good book recommendation that I want to give you.

00:50:36.180 Uh, it's called Atomic Habits by James Clear.

00:50:40.020 Yes.

00:50:40.600 I just read that about six months ago.

00:50:42.880 Yeah.

00:50:43.200 Great book.

00:50:44.060 Get on his newsletter too.

00:50:45.420 The guy has a ton of nuggets and I've taken a bunch of stuff from his book and already started

00:50:50.580 applying it in my life.

00:50:52.240 Correct.

00:50:52.760 Great book.

00:50:53.480 Great book, Georgie.

00:50:54.380 Grab that one.

00:50:54.860 So Atomic Habits by James.

00:50:56.820 James Clear.

00:50:57.500 James Clear.

00:50:58.300 Okay.

00:50:59.180 So I want to share a kind of practical thing that happened to me today because, because of

00:51:03.960 this, I asked this question today.

00:51:05.140 So I was reading this book and I, uh, you know, I read this book like, it was like an

00:51:10.380 hour and a half and I decided, well, sorry, I didn't see it there.

00:51:13.840 It's a lot of success in 16 months.

00:51:16.660 A lot of successes.

00:51:17.520 Okay.

00:51:17.820 A lot of success.

00:51:18.880 Yeah.

00:51:19.500 Yeah.

00:51:19.860 And I was reading this book like hour and a half and I was like, let me take a rest.

00:51:23.760 And I turned off my phone and I clicked the wifi button and I hear like messages from

00:51:29.840 Instagram, um, like Facebook message messages.

00:51:33.620 Uh, you know, uh, you know, some sort of notifications, YouTube updates.

00:51:37.760 Yes.

00:51:38.120 And I wasted an hour and a half to check these things out.

00:51:43.360 Of course it, and, and it triggers like anxiety.

00:51:45.700 Like, Oh, I got to get back to these people.

00:51:47.300 I got to see this message.

00:51:48.400 And again, it's a big distraction, but the best thing you do was turn off the wifi so that

00:51:52.220 you could read that book.

00:51:53.080 You have to put yourself in, in a, in an area where there are as little distractions as possible.

00:51:58.620 I like to read, I have an, an infrared sauna in my room and you can go pick them up relatively

00:52:03.500 cheap on Amazon these days.

00:52:05.160 But I bought an infrared sauna and I saw it probably three or four days a week in the morning

00:52:09.160 just for a fit, you know, 15, 20, 25 minutes.

00:52:12.060 That's my time.

00:52:13.140 I leave my phone out in the kitchen charging.

00:52:15.640 I turn everything off.

00:52:16.700 I get in there.

00:52:17.240 I turn, there's a red light.

00:52:18.180 I turn the red line on and I just sit there and I sweat and I read for a good 15 or 20

00:52:22.820 minutes every single day.

00:52:23.820 And no one can bother me, you know?

00:52:25.880 And then when I get out of this, when I get out of that, I take a shower, then I go deal

00:52:28.620 with what I got to deal with.

00:52:30.700 So that book that I just mentioned, um, is going to help you deal with distractions too,

00:52:35.820 right?

00:52:35.960 Like it, like it basically shows you how to habit stack so that you get the best ROI on

00:52:40.360 your time when you're trying to accomplish tasks as well.

00:52:42.640 And it helps you focus on the things that matter and, uh, dismiss things that don't matter.

00:52:48.540 Cool.

00:52:49.740 Absolutely.

00:52:50.620 Yeah.

00:52:50.860 Check it out.

00:52:51.540 See you guys.

00:52:52.060 All right, dude.

00:52:52.320 Thanks.

00:52:53.180 Thanks, Georgie.

00:52:54.540 Um, guys, the call in and ask a question link is there in the chat.

00:52:58.900 It's just a streamyard.com and then four slash a bunch of numbers and stuff.

00:53:02.060 So click that, uh, Josh will just make sure that your audio and videos are working again.

00:53:05.780 The show is playing to win.

00:53:07.300 So if you have a question about how to play, play to win at life, uh, hopefully more specifically

00:53:11.480 towards building a business, uh, maybe something you're stuck on in your own business,

00:53:15.380 give it a click and ask us a question.

00:53:16.800 Um, I got some stuff here in the chat that I want to hit on.

00:53:19.020 Uh, I got a super chat here from claw dog.

00:53:21.640 Uh, let me dig out your claw dog.

00:53:24.860 There it is.

00:53:25.640 Uh, he says, what about using a rocket over heart and Oregon plaque?

00:53:29.740 Okay.

00:53:30.180 So I've gotten this question a bunch over the years.

00:53:32.760 And, um, what I will say as a disclaimer is it, it's unproven.

00:53:39.020 They are doing clinical, uh, trials right now, clinically testing the medical grade devices

00:53:44.500 on a shockwave over the heart.

00:53:47.180 And I'm hearing, uh, rumbles of, you know, success.

00:53:51.240 But again, as a disclaimer, talk to your doctor before you try anything like that.

00:53:55.540 We don't do that here in the clinic.

00:53:56.940 It's not our specialty, right?

00:53:59.260 Um, however, I do believe that low intensity shockwave therapy in the near future will

00:54:05.440 be used to remove plaque all over the body, including the heart.

00:54:09.520 But again, I will tell you, I am not a medical doctor.

00:54:12.560 I have not proven this to be true and check with your, your doctor, of course, before even,

00:54:17.680 you know, trying anything like that.

00:54:19.060 But, um, I do believe it's going to help in the very near future.

00:54:22.120 Yes.

00:54:22.880 Are you guys going to be putting together a product in the future?

00:54:25.380 Like I've got a torn bicep muscle, so it's probably like 85% efficiency strength.

00:54:30.400 Like it's, it's just never been where it was before.

00:54:34.200 Yeah, we are.

00:54:35.720 So would that help muscle tissue and blood vessels in there?

00:54:39.020 So just a quick little history on low intensity shockwave therapy.

00:54:42.220 It's been around for a very long time.

00:54:44.340 Doctors in Europe have been, have been using it on soft tissue and musculoskeletal, uh, tears

00:54:49.000 like on the biceps for 30 years.

00:54:51.220 Guys, there are hundreds of clinical studies proving that it's safe and it's efficacious.

00:54:55.280 And yes, the exact same technology that we are, uh, delivering in the rocket will be in,

00:55:01.600 uh, in use in orthopedics in the next 12 months.

00:55:04.140 So it can be used on soft tissue all over the body.

00:55:06.800 Awesome.

00:55:08.920 Again, breaking down that tissue, pushing blood flow and growth factors to that area

00:55:12.520 to repair the tissue.

00:55:14.580 Got another one here.

00:55:15.400 I'm just scrolling up to find it.

00:55:16.880 Uh, Jared, Jared, he's one of my members in the community.

00:55:19.680 Where are you trying to find it so I can put up on the screen.

00:55:22.540 I might just have to read it.

00:55:23.500 Yeah.

00:55:24.180 That's all there.

00:55:24.680 Jared, it's Jared.

00:55:26.340 All right.

00:55:27.060 Uh, if you'd like to start a business and really want the freedom that comes with that,

00:55:30.980 how did you come up with your business idea?

00:55:32.920 How do you find what market to break into?

00:55:34.980 This is like, see, this is a very early on question.

00:55:38.520 And when somebody says, how did you come up with your business idea?

00:55:41.760 A lot of people will come up, you know, come at me with like, okay, so how do I start a

00:55:45.840 business?

00:55:46.060 Like, what's a good idea?

00:55:47.040 Like, how do you find a market to break into?

00:55:49.340 Yeah.

00:55:49.980 I've got some thoughts on that, but I want to let you go ahead first.

00:55:52.760 Yeah.

00:55:53.100 So, um, I will say again, I'm not a big believer in, uh, in, in, in luck.

00:55:58.100 I find the harder I work, the luckier I get.

00:56:00.260 Um, I was in the, uh, shockwave business before we actually got into developing this home use

00:56:06.600 device.

00:56:06.940 Right.

00:56:07.680 So I saw an opportunity in a massive, massive, massive market.

00:56:11.380 Right.

00:56:11.700 And you look at like what big pharmaceutical companies there are, they sell $6 billion worth

00:56:16.780 of Viagra a year.

00:56:17.980 Right.

00:56:18.180 It's, it's just an insane market.

00:56:19.980 So in a market like that, how do you differentiate, differentiate yourself and become unique?

00:56:24.980 Well, that's the, the billion dollar question.

00:56:27.080 Right.

00:56:27.760 So there are a few different ways you can start a business.

00:56:29.940 You can look at solving a problem that somebody already knows they have.

00:56:33.940 Right.

00:56:34.820 Or you can create a product or service and then try to make, uh, uh, people aware that,

00:56:40.340 that they need to solve this problem that they don't yet know they have.

00:56:43.180 That's the harder way to do it.

00:56:44.560 Right.

00:56:44.840 So, um, if you can create a product or a service that solves a problem that someone already knows

00:56:50.160 they have, you don't have to convince them that there, that there's a problem.

00:56:53.600 They already know there's a problem, right?

00:56:55.700 Handlebars on bikes, like whatever it is, you know what I mean?

00:56:58.200 Like, so, um, but it should be unique and it should be scalable, right?

00:57:03.360 It needs to be something you can sell online in your sleep.

00:57:06.560 And I'll share this with your viewers.

00:57:07.900 And you know, this guys, if you can't make money in your sleep, you're going to work

00:57:12.240 until you die.

00:57:13.160 So remember that I started several businesses that required these two hands to be there

00:57:18.820 to physically make money.

00:57:20.280 You cannot scale like this with these, you can't, right?

00:57:24.440 So how do you duplicate yourself times a million, right?

00:57:27.000 It's gotta be a product or service that you can sell online in your sleep.

00:57:31.280 Don't make the same mistakes I did.

00:57:32.820 I've wasted well more than I want to even disclose here on ideas and businesses that weren't scalable.

00:57:40.740 So please learn from my mistakes.

00:57:42.780 It's gotta be scalable.

00:57:44.040 It's gotta be something you could do online.

00:57:45.420 Yeah, that's a playing not to lose a tactic when you exchange time for money.

00:57:50.580 Kevin, you're, you're in the waiting area.

00:57:52.500 I'm going to get to you in just one minute.

00:57:53.840 I just want to top up on this.

00:57:56.040 Um, uh, the, the thing about coming up with a business idea.

00:58:00.100 So let's put it this way.

00:58:03.640 So like you're world-class at what you do, you know, with your clinic, you figured it out,

00:58:08.020 you've got customers and then you identified three, three problems.

00:58:10.780 I think you said they were embarrassment, uh, cost,

00:58:13.920 affordability and accessibility, accessibility, right.

00:58:17.040 Um, similar sort of thing with what I did with my debt business, right?

00:58:20.000 Like I saw working in the credit and collection space that there was a lot of people with

00:58:23.640 credit card debt.

00:58:24.680 The, the agencies would liquidate a very small percentage of that into payment to the creditors.

00:58:29.320 And the rest of it would just sit around collecting dust.

00:58:31.360 And I was like, you know, thinking to myself, well, how do I make this more affordable by perhaps

00:58:36.740 maybe, you know, reducing the balance?

00:58:38.080 Cause we had a strategy for that and then offering it more to the masses publicly.

00:58:41.540 And it's like, I had a coaching call with a guy today that wanted to start up a t-shirt

00:58:46.640 business.

00:58:47.220 You know, his, um, heart was in the right place.

00:58:49.120 Uh, he's got a special needs kid, had a great slogan for it, wanted to put it out there.

00:58:52.900 Totally get what he's doing, you know, for every profit dollar earned, you know, there's

00:58:56.860 a certain percentage that goes to other special needs kids, but the apparel business is so

00:59:01.920 saturated.

00:59:02.780 Everybody's got t-shirts you can, but like, I've got t-shirts below in my Teespring store.

00:59:06.540 I'm wearing one of them right here, by the way, you can grab the merch here if you want,

00:59:09.020 but there's, but there's apparel businesses everywhere.

00:59:12.580 Right.

00:59:13.060 Yeah.

00:59:13.420 Um, you know, the times of things like Sean, John are kind of long gone, right?

00:59:18.500 Like, like they've all come down to low cost, high production, uh, massive volume, you know,

00:59:24.040 smaller margin factories.

00:59:25.800 Um, it's very hard to compete and make a lot of money into that.

00:59:28.700 So you want to try it.

00:59:30.020 Like, I like the way that James Altucher does it.

00:59:32.300 I don't know if you ever read any of his work.

00:59:35.120 No, he's got a great book.

00:59:36.720 It's called choose yourself.

00:59:37.680 You should read it.

00:59:38.180 You'd love it, dude.

00:59:39.180 Um, yeah.

00:59:40.260 Choose yourself by James Altucher.

00:59:42.020 And he got into the strategy of coming up with ideas by just on a notepad, jotting down

00:59:47.520 ideas and kind of marrying them up a little bit.

00:59:50.020 Like, yeah, the concept of my channel name, entrepreneurs and carbs is really, I really

00:59:54.600 like hanging out with smart entrepreneurs that are whip smart, that put a dent in the

00:59:57.780 universe, that do shit, that are cool.

00:59:59.440 And I like fast cars.

01:00:00.840 Why not interview them and their rides?

01:00:02.960 Right.

01:00:03.120 And that's kind of how I mashed it up.

01:00:04.340 And it got started with that.

01:00:05.580 I'm never going to change your name because that's like the origin story.

01:00:08.040 But, um, mashing up different ideas can often lead you to places that not a lot of people

01:00:12.900 think about going, but is brand new territory.

01:00:15.840 As long as it fills the need and there's a demand for what you're doing, you're always going

01:00:19.280 to know that it's the right market because you're asking about, you know, market and

01:00:22.680 business idea because people are going to want to throw money at you.

01:00:25.680 Um, you're in the sexual performance business, right?

01:00:29.460 Like at the end of the day and everybody, pretty much everybody, I mean, most guys still want

01:00:33.740 to get laid.

01:00:34.680 Uh, they want to do well when they're doing it.

01:00:37.760 Uh, they don't want to suck at it and they want to get great reviews, right?

01:00:40.680 Just like anybody else or anything else.

01:00:42.560 So why would you want to repeat action?

01:00:44.440 Of course.

01:00:45.340 Yeah.

01:00:45.760 Of course you want repeat customers and you don't want to have to go fighting, looking

01:00:48.920 for it.

01:00:49.240 You want them to come knocking down your door, right?

01:00:50.980 So why not be world-class at what you do?

01:00:52.660 So you figured that part out and then, you know, you kind of distill it down to home device

01:00:56.620 at a lower cost.

01:00:57.220 So I get it, right?

01:00:58.000 It's like, that's what you want to look for.

01:00:59.960 Too many guys try to compete in a very busy, noisy space, t-shirt space.

01:01:03.980 I want to do this.

01:01:04.820 Everybody else is doing it.

01:01:06.260 Um, I had another guy that I was coaching.

01:01:07.860 That's a videographer.

01:01:08.880 Great guy.

01:01:09.420 Awesome.

01:01:09.720 Does wicked work.

01:01:10.420 But I can go to a Facebook page right now in the Toronto area and there's 50,000 people

01:01:16.340 on that page that do video work.

01:01:18.800 That's $350 for a day.

01:01:20.480 It's a very low cost, right?

01:01:21.780 So you have to find something new that's innovative, right?

01:01:24.720 Yep.

01:01:24.960 You have to be unique in that marketplace.

01:01:26.400 I agree.

01:01:26.740 Kevin, you ready to go, bud?

01:01:27.700 I'm going to throw you on.

01:01:29.260 Yeah.

01:01:29.660 So there's a running joke.

01:01:31.000 I just want to introduce you to my guest.

01:01:32.300 So there's a running joke on my channel because we talk a lot about how to get the girls on

01:01:36.260 some of the other shows.

01:01:37.660 And, um, there's always this guy whose name is Kevin from sales that might take away your

01:01:42.780 girl if you're not on your game.

01:01:44.620 And today, right now we have Kevin from sales on with us.

01:01:47.560 How are you doing, Kev?

01:01:48.420 That's me.

01:01:49.000 What's up, buddy?

01:01:49.700 What's up, dude?

01:01:50.160 I've called you.

01:01:50.720 What's up, Kevin?

01:01:51.880 Hi, how are you?

01:01:53.400 Good, man.

01:01:54.420 So I was actually really enjoying what you were talking about with the notepad.

01:01:58.620 And, uh, I've really kind of been struggling.

01:02:01.660 So Rich, I don't know if you remember, but I started a car dealership a while ago.

01:02:05.680 Yeah.

01:02:05.800 You were the Lambo guy, right?

01:02:07.540 Yes.

01:02:08.060 Yeah.

01:02:08.220 Yeah.

01:02:08.400 Yeah.

01:02:09.340 Yeah.

01:02:09.680 Bad ass one.

01:02:11.000 Geez, my YouTube name.

01:02:12.180 That's it.

01:02:12.580 Yeah.

01:02:12.760 So, um, I've now had my car dealership going and it's just me running it.

01:02:17.700 Um, and I've had that for about a little over six months now and I'm just really struggling

01:02:23.680 just getting the motivation.

01:02:26.260 It's like, I can make money really easily.

01:02:28.920 And then it's just like, I can, I can hit my, uh, like cover my bills for my rent and

01:02:35.020 my, and all my utilities really easily.

01:02:36.860 And then I feel like as soon as I make that money for the month, I just like turn out because

01:02:41.180 I can, I can, and I don't have to be there and I just do it by appointment only.

01:02:46.180 And I just, I'm, I'm really having a hard time like finding the motivation because I

01:02:50.620 feel like I've already had the big, nice houses.

01:02:53.880 I've had plenty of, you know, all the nice cars I could want and I can already buy anything

01:02:59.200 that I want.

01:02:59.960 And it's like money isn't hard for me, but it's, but I feel like I'm wasting a huge

01:03:04.540 opportunity because I have, I could put, you know, 40, 50 cars on my car lot and I'm

01:03:09.180 down to like five or six right now and it's, I've got money just sitting in the bank.

01:03:13.020 I need to be buying cars, but I don't know.

01:03:15.940 I just can't get that motivation to just do it.

01:03:19.020 Well, people usually get like, like they lose motivation when they lose interest.

01:03:25.020 Right.

01:03:25.560 I mean, it happens in relationships.

01:03:26.920 It happens in businesses.

01:03:27.980 It happens in friendships.

01:03:29.040 Like if you're not interested in hanging out with Bob or Kevin from sales and he's busting

01:03:36.760 your chops and he's an asshole and you never, you know, like he forgets his wallet all the

01:03:40.680 time and he wants to borrow money all the time.

01:03:42.320 At some point you're going to be like, okay, this is like, what am I getting out of here?

01:03:45.700 I'm not really digging this vibe sort of thing.

01:03:47.220 So what is it about what you're doing that you're not liking that, that doesn't keep you

01:03:50.740 motivated?

01:03:51.120 I don't know.

01:03:53.260 I feel like my brain is selling cars you hate or no, I actually sold my Corvette today.

01:03:59.340 If we're talking about cars, I, I, I have three Corvettes.

01:04:03.460 So my, my dream is to like have my garage full of Corvettes this time next year.

01:04:08.520 I currently have three.

01:04:09.500 Well, other than what I sold today, I'll be selling another one tomorrow.

01:04:12.520 What do you think of the new Corvette by the way?

01:04:14.420 Yeah.

01:04:14.880 Oh my gosh.

01:04:15.520 I've been trying to get one, but I can't.

01:04:17.400 Everybody's saying they're like trying to market the price.

01:04:20.280 25,000 over MSRP is worth it.

01:04:22.660 Yeah.

01:04:22.740 Wait.

01:04:23.140 Wow.

01:04:23.800 Yeah.

01:04:24.360 Yeah.

01:04:24.520 We're going to have to wait until the end of next year, probably.

01:04:27.640 But I love that, that car looks really, really nice, especially for a 60 grand.

01:04:33.280 Well, it's yeah.

01:04:34.480 For 60 grand.

01:04:35.280 Yeah.

01:04:35.440 But for 90 grand with the markup, forget it.

01:04:37.940 Yeah.

01:04:38.380 Yeah.

01:04:39.040 Exactly.

01:04:39.760 Wait for the Z06 or the ZR1.

01:04:41.620 But anyway, so, okay.

01:04:42.760 So cars, Corvettes.

01:04:44.060 So why are you hating it?

01:04:45.860 I'm not hating it.

01:04:47.000 That's the thing is.

01:04:47.940 But you're not loving it.

01:04:48.740 But I feel like it's like laziness.

01:04:51.360 Just like, I, nothing, nobody, like nobody's telling me, you know, there's no, I'm just

01:04:55.920 controlling myself.

01:04:57.160 Yeah.

01:04:57.360 There's no, yeah.

01:04:58.620 There's accountability.

01:04:59.700 So check this out.

01:05:00.380 I'm just going to jump in here real quick.

01:05:01.780 And I don't think it's, uh, Kevin, I don't, I'm listening and man, dude, I got to tell you,

01:05:05.060 you're just like the rest of the entrepreneurs out there.

01:05:08.060 You get to a certain level and it's easy to get complacent and you can go out there and

01:05:11.880 you can make a bunch of money and then you can just ride, you know, you can ride it

01:05:14.740 for a month or two and then go out and make a bunch of money.

01:05:16.920 So maybe it's not the money, um, that should be the motivating factor.

01:05:20.700 There should, there should be another thing pulling you in the right direction.

01:05:23.500 Listen, I found myself, especially in the last probably 12 to 18 months, like, okay,

01:05:28.680 I hit a certain level and now I have a team around me.

01:05:30.720 Right.

01:05:30.920 And my team does everything I used to do.

01:05:33.380 Right.

01:05:33.700 So I woke up this morning and I'm like getting a bunch of stuff done and then I'm all done

01:05:37.660 by 9am and I'm like, what am I going to do for the rest of the day?

01:05:40.920 So I literally come in and I asked my staff and I'm like, what do you need help with?

01:05:44.660 Like, let me roll up my sleeves and jump in.

01:05:46.640 So I'm at a place right now, kind of where you are, where now it's like, okay, what do

01:05:51.600 I do now?

01:05:52.400 Because I don't have anybody holding me accountable, but me, right?

01:05:56.620 Maybe, maybe you go and you, you hire a coach or you get somebody, anybody that will

01:06:02.920 hold you accountable for your time, right?

01:06:05.400 Being productive with your time, because we all can slip into this, these nasty habits

01:06:09.480 of being, you know, uh, unproductive with our time.

01:06:11.820 But I will tell you, I need somebody to hold me accountable sometimes too.

01:06:16.280 I've held myself accountable to myself for my entire life, my entire adult working life

01:06:21.040 at 25, 27 years.

01:06:22.760 I've been the only one kicking my, my ass out of bed every single day.

01:06:26.440 And now I'm at a point in my life where I'm having some success and I'm enjoying it,

01:06:31.100 but I'm also finding it hard to motivate myself, right?

01:06:34.800 Luckily I have partners and I have employees that are, you know, are pulling me in, in,

01:06:39.340 in the right direction too, which it sounds like something that you might need is maybe

01:06:43.000 it's a coach or a mentor or anybody to hold you accountable.

01:06:46.800 Even if it's for 30 minutes a day or an hour a week or something like that.

01:06:51.760 That's what I would suggest because it sounds like you got the money part figured out.

01:06:55.180 That's not a problem.

01:06:55.960 It's accountability for your time and making sure you're moving forward.

01:06:59.680 I'm trust me, brother.

01:07:00.480 I'm in the same boat.

01:07:01.220 You are right now.

01:07:03.560 Let me ask you a question.

01:07:05.060 Let's say I've got a magic wand and I can wave it to solve your problem.

01:07:08.000 What does that look like?

01:07:11.820 It lights a fire under my ass to get going and get out of my house.

01:07:16.120 Like, so why don't you just watch like a Gary Vanderchuck video every morning?

01:07:20.400 Cause I probably already watched.

01:07:21.820 I probably, yeah, I watch this stuff every day.

01:07:23.840 So that's not working, right?

01:07:25.720 So that's not working then.

01:07:27.080 So what is, so like motivation needs to come from within.

01:07:31.400 You have to have that spark, that fire, that ignition to go and do what it is that you're doing.

01:07:35.260 So why aren't you sparked up about it?

01:07:37.340 I don't know.

01:07:38.160 I just, I feel like it's just like, I don't have like a why.

01:07:41.320 Like he was talking about for his family earlier.

01:07:43.980 Like I don't have a family.

01:07:45.080 I don't have children.

01:07:45.860 I don't have anybody that depends on me.

01:07:47.520 So it's just like, I kind of have already everything I want.

01:07:50.660 I'm not really even looking for girlfriends.

01:07:52.920 It's like, I don't even, I'm, I'm not even into that right now.

01:07:55.620 I just got out of plenty of bullshit relationships of my days.

01:08:00.000 I'm just like, I'm good with me and my little puppy right now.

01:08:02.780 I really, it's just like, shit.

01:08:04.040 I don't, I don't really need to work.

01:08:05.660 Like, why am I going to go do it if I don't really need to do it?

01:08:09.240 But then it's like the flip side.

01:08:10.740 It's like, I'm really, I should.

01:08:13.180 And I know that I can.

01:08:14.580 That's the thing.

01:08:14.900 At least, you know, it's there.

01:08:17.160 You know, at least he's recognizing the fact that I should be doing something more with

01:08:21.460 my time.

01:08:22.280 Yeah.

01:08:22.540 You know, I feel guilty for like every time.

01:08:24.840 Exactly.

01:08:25.560 Yeah.

01:08:26.020 You know, you should be doing something constructive, right?

01:08:28.720 So what about, how do you scale this business?

01:08:31.220 Can you do this online?

01:08:32.300 Can you build this business in other cities?

01:08:34.780 Can you, you know, broker these deals?

01:08:37.000 I don't know how you sell these cars, you know, online.

01:08:39.060 I'm sure a lot of it has to do with, but, you know, can you, you know, start, where

01:08:43.120 are you from?

01:08:43.900 Where do you, where do you work?

01:08:45.540 You're in Utah.

01:08:46.140 All right.

01:08:46.880 Hey, let me ask you this question.

01:08:48.160 So, so if we go by altitude, right?

01:08:51.040 Like a thousand feet is basically ground level.

01:08:53.940 You're working in the business every day.

01:08:55.500 You're the janitor.

01:08:56.320 You're the guy that cleans the car.

01:08:57.480 You go to the auctions, all that stuff, right?

01:08:59.220 I do everything.

01:09:00.100 Like 5,000 feet.

01:09:01.180 Maybe you've got like somebody that works under you that, that does some administrative

01:09:04.260 work.

01:09:04.600 When you get up to like airline or altitude, right?

01:09:07.320 Like 38,000 feet cruising altitude.

01:09:10.000 That's when you're looking down at the entire horizon.

01:09:12.420 Like I'm a top down sort of guy, right?

01:09:13.920 Like whenever I do a, before the train wreck with Dr. Sean Smith, you know, the clinical

01:09:18.200 psychologist, he's more of a bottom, bottom up guy.

01:09:20.960 Like he'll deconstruct things from, from the basement up.

01:09:24.460 Whereas I look at things from top down and that's how most entrepreneurs look.

01:09:28.100 So at cruising altitude at 38,000 feet, when you're looking down at the entire landscape,

01:09:32.920 what do you see?

01:09:34.180 Like what's going on there?

01:09:35.120 Or are you even at 38,000 feet, right?

01:09:39.780 Like where are you at in the altitude might be the question that I should be asking you.

01:09:44.120 I feel like I'm pretty dang low to be honest with you, man.

01:09:46.720 I just feel, I just feel like.

01:09:48.700 And that's the thing.

01:09:49.560 Like when you're like, when you're on an airliner on the tarmac, it needs like a hundred percent

01:09:54.980 throttle to get off the ground.

01:09:56.120 That's where it does all of its work.

01:09:57.420 And by the time it's at 38,000 feet, it's probably at like close to idle.

01:10:01.200 I'm not even close to idle, but you know what I mean?

01:10:02.940 Like they throttle back quite a bit, flaps come up, it's streamlined.

01:10:06.540 They're at a good, efficient cruising speed and things are super smooth and easy.

01:10:10.660 Most part, unless it's turbulence, but you get the idea, right?

01:10:13.100 So, you know, the name of the game is like when you're a younger guy, you're on the tarmac,

01:10:19.540 right?

01:10:19.680 You got full passenger, full load, full, full fuel.

01:10:22.420 You need a hundred percent effort to get off the ground.

01:10:24.280 You have all your runway, you get off the ground.

01:10:26.000 And as time goes on and you want you, you know, once you figure out the processes and

01:10:29.620 systems and the shit that you like to do and you offload the stuff that you don't like,

01:10:32.840 that's the other thing too.

01:10:33.720 Like I find a lot of guys lose motivation if they get tied up too much doing stuff they

01:10:38.720 hate, right?

01:10:39.920 Like tedious tasks, one that they're not good at and two they hate.

01:10:43.440 Anything that you're not good at and you hate, somebody else does it.

01:10:47.080 Outsource it, hire somebody, contract or whatever.

01:10:49.560 Just get somebody else to do it.

01:10:50.900 You want to focus on shit you love and that you're good at.

01:10:53.480 And that'll really get the motivation going for you.

01:10:55.680 That's when you get up to cruising altitude at 38,000 feet.

01:10:59.360 I think a lot, I think maybe kind of, I guess I haven't told you this before, but I think

01:11:04.520 what happened, cause I've done this same exact thing.

01:11:07.160 I opened the same business at the same location two years, two or three years ago.

01:11:11.020 And I did kind of what you're talking about.

01:11:12.720 I just went as hard as I could and I burned out so fast, like two months.

01:11:17.660 And I just, I just, boom, I just gave up.

01:11:19.880 I shut down the business, moved out of state, uh, with this chick.

01:11:24.860 Anyway, that's a whole different thing.

01:11:26.060 But, um, but so yeah, I, last time I did it, I just went so hard that I think maybe a part

01:11:32.400 of me knows that I burn out kind of easily, especially now that I'm getting a little bit

01:11:36.360 older.

01:11:37.420 You guys probably laugh at that, but, um, you know how it goes every year.

01:11:42.380 You feel like a little bit less drive.

01:11:44.260 I feel like, but yeah, last time I did this, I just, I just remember thinking this time

01:11:49.120 when I started the business, I'm like, I don't want to do, I did last time.

01:11:52.020 I don't want to burn myself into the ground, but it's almost like, God, that's kind of what

01:11:55.880 you need.

01:11:57.280 It's hard to find that balance.

01:11:58.560 Like you don't want to go too hard and burn out and shut down like I did last time.

01:12:02.280 Right.

01:12:03.020 It's like, I can't find the balance.

01:12:04.440 It's either one way or the other for me.

01:12:05.800 I can't.

01:12:06.220 That's really important balance, balance in your life.

01:12:08.440 I mean, I was fortunate enough to, you know, again, have that motivation with have raising kids

01:12:12.500 and there had to be some type of balance there, but listen, if you're single and like, there's

01:12:16.960 no one, you know, holding you accountable, but you, then again, you know, that's tough

01:12:21.160 to find balance.

01:12:21.920 Cause you can work 24 seven or you can party 24 seven, you know?

01:12:25.140 So, and both are very destructive.

01:12:26.860 In my opinion, you have to, it's easier said than done.

01:12:29.300 You have to find some type of, you know, work life balance or it's gotta be there.

01:12:33.740 You know, for me, it's going to the gym or working on my Bronco or spending time with

01:12:39.420 family and, you know, doing the, going to the golf course and just, you know, finding

01:12:44.840 good, healthy habits to, you know, subscribe to reading self-help stuff like that.

01:12:49.320 And again, it's always, it's always a easier said than done.

01:12:52.860 Always, always, always.

01:12:54.360 I think we all kind of struggle.

01:12:55.820 I think most entrepreneurs kind of struggle with this dude.

01:12:58.060 Listen to me, man.

01:12:59.120 I, if I thought that there was going to be, you know, extra, you know, income at the end

01:13:03.300 of the month and there probably would be if I worked 18 hours a day instead of 12 hours

01:13:07.760 a day, I would probably do it, you know, but it is, it can be very destructive, but it'll

01:13:12.640 consume you.

01:13:13.740 You're working 12 hours a day now?

01:13:15.960 Oh yeah.

01:13:17.420 12 hours.

01:13:18.580 That could be a short day sometimes, man.

01:13:20.340 Sometimes I'm up at 4.30 in the morning replying to emails and text messages on the East Coast.

01:13:28.280 Damn.

01:13:29.360 Yeah.

01:13:29.840 I was having a lot.

01:13:31.320 I still, I've been struggling with YouTube.

01:13:33.380 Like dude, sometimes I watch six, seven, eight hours a day on YouTube.

01:13:37.080 I'm like, no dude.

01:13:39.200 Yeah.

01:13:39.340 Turn it off, man.

01:13:40.400 Turn it off.

01:13:41.120 I mean, unless you're learning something new, like honestly, turn it off.

01:13:44.440 Yeah.

01:13:45.120 Yeah.

01:13:45.640 Yeah.

01:13:46.100 I guess I need to definitely set some hard limits because the YouTube thing, I've struggled

01:13:50.760 with that.

01:13:51.400 It's so easy to get lost in watching.

01:13:53.500 Yeah, it is.

01:13:54.220 It's easy to get lost in it.

01:13:55.760 Go to the gym.

01:13:56.620 I don't know if you heard it before, but Atomic Habits by James Clear.

01:14:00.480 Yeah, for sure.

01:14:01.700 Read it.

01:14:02.020 Yeah.

01:14:02.640 Atomic Habits.

01:14:04.000 Atomic Habits by James Clear.

01:14:06.160 Yeah.

01:14:06.420 It was referred to me by a friend.

01:14:08.000 I read that about six months ago, man.

01:14:10.060 I took some good nuggets out of that.

01:14:11.880 I actually printed some of them out and they're hanging on my bathroom mirror.

01:14:15.400 Yeah.

01:14:15.600 Maybe I need to just hire like some, some cheaper person to sit there and like, I feel

01:14:20.660 like if somebody's there, that way I know that I need to get inventory, you know, to kind

01:14:25.280 of force me into.

01:14:26.380 I hired an executive assistant about two months ago and I'll tell you right now, my productivity

01:14:31.680 has gone through the roof and my brain is, is able to focus on like what Rich said, the

01:14:36.360 stuff that I know I'm good at and that I have fun at, you know?

01:14:39.440 So I had, I had the assistant tackling a lot of the admin work that I used to do and hate

01:14:45.020 doing.

01:14:45.400 It took me weeks instead of now just a few hours she can get it done in.

01:14:49.260 I put it off, put it off.

01:14:50.500 The whole point of being a business owner is a lot of flexibility and good profits, right?

01:14:57.640 Like the whole point of a business is to return a profit to a shareholder.

01:15:01.240 If you're doing that, you need to make sure that it's also something that creates freedom

01:15:05.180 because you're the guy taking on all the risk.

01:15:07.620 If anybody has to answer a lawsuit, it's not the employee.

01:15:10.580 It's you.

01:15:11.240 No, it's you.

01:15:12.260 Somebody slips and falls, you're dealing with that bullshit, right?

01:15:15.580 If somebody has a bad experience with your product or get, or leaves a bad review,

01:15:19.020 you're the one that they call.

01:15:20.820 Yep.

01:15:21.180 Right.

01:15:21.400 So if you're taking on all that risk as a business owner, there's got to be an ROI there

01:15:25.600 for you.

01:15:26.200 So offload the shit that you hate, that's eating up your day and time, that demotivates

01:15:30.800 you, that drags you down and you're like, Oh man, get away from that.

01:15:36.300 Yeah.

01:15:36.540 We have two, we have two full-time virtual assistants as well.

01:15:42.780 And I'm telling you, they, and they're really good at what they do.

01:15:46.060 And they, they do a lot of our editing and posting on social media and, you know, they

01:15:50.240 do a lot of content management for us, you know, and, and it's, it offloads so much of

01:15:55.120 that workload.

01:15:55.640 So, you know, a virtual assistant can do a lot, you know, and someone that, you know,

01:15:59.840 is, is affordable.

01:16:00.820 And so, yeah, delegation was just something that I had a hard time doing just being like

01:16:05.680 a control freak, you know, my whole life.

01:16:07.840 So delegating these tasks that can offload them, make you happier, can make you more productive

01:16:13.840 and getting back to things that you want to do and things that you find fun or, or that

01:16:17.760 make you more money.

01:16:18.640 Right.

01:16:19.220 Definitely.

01:16:20.540 Okay.

01:16:20.940 All right, dude.

01:16:21.820 Okay, guys.

01:16:22.300 Thank you so much.

01:16:23.340 Good to see you.

01:16:23.680 Right on Kevin.

01:16:24.680 Thank you for calling in.

01:16:25.700 Hey Rick, are you going to get that C8?

01:16:27.840 Z8?

01:16:28.540 The C8.

01:16:29.620 C8.

01:16:30.020 When it comes out.

01:16:30.680 Yeah.

01:16:30.920 You know, I saw the review on that and I posted it.

01:16:32.980 The one that Matt Farah did.

01:16:35.080 It looked cool, but you know, by the time he was reflecting back on it, he didn't seem

01:16:39.160 to love it as much as he did when he drove, drove the car the first time.

01:16:43.200 Okay.

01:16:43.720 To me, like it's got to be a Z06 or a ZR1.

01:16:46.780 I got to see that.

01:16:47.740 Like then, then we can talk.

01:16:49.800 I'm not going to buy like the old man car that a 60 year old guy gets because he's

01:16:53.220 retired and he just wants to live his dream.

01:16:55.060 I need the fact one.

01:16:56.000 I need the one that like paints 11s down the road.

01:16:59.080 You know what I'm saying?

01:16:59.720 Yeah.

01:17:00.460 Okay.

01:17:00.860 I'll watch for your footage when you get it then.

01:17:02.620 All right, man.

01:17:03.280 See you later.

01:17:03.720 See you guys.

01:17:04.240 Later, Kevin.

01:17:04.840 Thanks.

01:17:05.900 All right.

01:17:06.540 I got a couple of questions here in the chat and guys, we probably have time for maybe

01:17:11.240 one, possibly two more calls.

01:17:13.120 So you can call in and ask a question from the link that's already posted there.

01:17:17.460 Where is it?

01:17:18.500 Here's one from Ed and let me scroll up here.

01:17:22.760 Where'd you go?

01:17:26.000 Yeah.

01:17:26.280 I'll just read it out if I can't find it here.

01:17:28.360 Sure.

01:17:28.560 Oh, wait, here it is.

01:17:29.220 Edward.

01:17:31.640 What?

01:17:32.640 No, I can't.

01:17:33.240 That's not it.

01:17:35.160 All right.

01:17:35.380 I'm just going to read it out.

01:17:36.460 So with so many businesses started and failed, how do you know when to bury the business and

01:17:41.180 move on?

01:17:41.680 It's hard to let go of a sinking ship that you built.

01:17:43.660 That's a good question.

01:17:44.440 That's a very good question.

01:17:45.540 What do you think of that?

01:17:46.140 You know what?

01:17:46.740 I mean, like you've had a bunch that fail too, right?

01:17:49.140 That's it.

01:17:49.560 Yeah.

01:17:49.780 Hell yeah.

01:17:50.360 That's the biggest question is when do you let go?

01:17:52.580 Because it's tough to swallow your pride.

01:17:54.600 And I'm a very prideful person.

01:17:56.300 And, you know, when you sink your heart and soul and your pocketbook into a business and

01:18:01.420 you watch it, you know, start going like this, there is a certain time and your gut is going

01:18:06.440 to tell you when to let it go.

01:18:08.820 Right.

01:18:09.100 If there's no end in sight and, you know, you and you see it coming down the pipe, the

01:18:15.520 big, the biggest and best thing you can do is let it go.

01:18:19.160 Right.

01:18:19.540 And when you know, you've given it, you know, everything, let it go, man.

01:18:23.660 And it's just not the right time or it's not the right business.

01:18:26.560 And like I said, you know, you stated and I stated before, I mean, I've two dozen businesses,

01:18:31.400 you know, over the last 25 years that if I, you know, for lack of a better term, just

01:18:35.540 didn't work out tanked or, you know, timing wasn't right.

01:18:38.340 The market, you know, took a dump.

01:18:40.500 Like it, it doesn't matter.

01:18:42.460 It's really knowing when to throw in the towel and to move on because we all like want to,

01:18:48.020 we want to grasp for that.

01:18:49.420 Like, no, I don't want to quit.

01:18:50.640 You know, and, and, and if you, you take that mentality and you're like, okay, what did

01:18:55.180 I learn?

01:18:55.840 What did I learn?

01:18:56.960 Maybe you don't know at the time what you learned, but you figure that out, you know,

01:18:59.820 years down the road.

01:19:01.060 So if think of it as a learning experience, but if it's, if it's a sinking ship, you've got

01:19:05.540 to let it go.

01:19:06.320 And the sooner, the better.

01:19:08.920 Yeah.

01:19:09.160 I've, I mean, I've, I've started out businesses that didn't go anywhere that didn't make any

01:19:14.780 money.

01:19:15.000 Like I, like I remember when I remember it was around the iPhone time, like iPod and

01:19:20.340 iPhone.

01:19:20.840 And I was working with this guy that was more of a creative mind.

01:19:23.300 And he came up with this guy, he came up with this idea of refer me to, so we got refer

01:19:29.520 me to.com.

01:19:32.000 And we were going to start in the mortgage industry.

01:19:34.400 I think you said that you worked in the mortgage industry too, right?

01:19:36.280 I did for countrywide.

01:19:37.340 Yeah.

01:19:37.520 Yeah.

01:19:37.740 Yeah.

01:19:37.980 So, um, so with my debt business, we used to, we used to try to work with mortgage agents

01:19:42.460 to, to get their turndowns, settle the debt, make the deal fit.

01:19:46.700 And then they would close it.

01:19:47.680 Um, so I was always talking to mortgage agents, right?

01:19:50.780 Like they were always, uh, chatting with me, you know, we had some reciprocal stuff going,

01:19:54.800 but then they were always asking for deals.

01:19:56.140 So he can't, you know, came up with this idea, like refer me to a mortgage agent, you

01:19:59.320 know, which could have gone into refer me to an insurance agent, refer me to a mortgage

01:20:03.200 lender, whatever.

01:20:04.180 Sure.

01:20:04.500 So, um, so we created the site, we started generating leads and without even figuring

01:20:10.700 out a price point, when we started to try to sell these leads to these guys, nobody wanted

01:20:15.600 to partner part with their money.

01:20:17.400 Not a single person wanted to buy a single damn lead.

01:20:21.280 They wanted it on assignment.

01:20:22.900 They wanted it on contingency, but they wouldn't buy the leads.

01:20:26.320 Right.

01:20:26.820 They wouldn't buy the leads straight up.

01:20:28.120 We just, we just wasted like six months designing the saying there was no profit margins.

01:20:32.680 And people were like, they were just for lack of a better term, they were probably the worst

01:20:37.360 possible client to work with.

01:20:39.040 Um, so what I did was I just said, shut it down.

01:20:42.100 Right.

01:20:42.360 One, I hated it.

01:20:43.260 And two, it wasn't making money.

01:20:44.420 So if you hate it and it's not making money, shut it down.

01:20:47.100 If you hate it and it makes money, sell it or find somebody else to run it for you.

01:20:52.240 Right.

01:20:52.720 You're exactly right.

01:20:53.960 Find someone else to run it for you or sell it.

01:20:55.740 You're right.

01:20:56.380 Um, there's a question here about the product.

01:20:58.720 Uh, AA says, and this is a good question.

01:21:00.980 So I'd actually be interested in hearing this too, cause I don't know if you can tell by

01:21:04.540 the video camera, but I got third degree burns on both my arms and my chest.

01:21:08.880 Um, so they're not super visible.

01:21:11.180 You can probably get, you know, let me just go this way.

01:21:13.600 Cause maybe it helps out.

01:21:15.340 How do we go?

01:21:16.040 Full screen, solo layout.

01:21:17.420 There we go.

01:21:18.140 So you can see them on my arms.

01:21:19.220 All right.

01:21:20.200 Uh huh.

01:21:20.500 Boom and boom.

01:21:21.620 Okay.

01:21:22.320 Um, would shockwave therapy help with stuff like that?

01:21:26.160 It does.

01:21:26.920 But again, everybody's situation is unique.

01:21:29.400 So someone with third degree burns, you know, all over their body, you know, I'm not going

01:21:33.060 to sit here and say, it's going to re just regenerate, you know, the skin and the tissue

01:21:36.160 and make you look, you know, 18 again.

01:21:38.800 Um, we do do shockwave here, um, for, uh, uh, skin and, and scars.

01:21:44.420 There's actually a protocol, not for this device, but a protocol for a separate device to use on

01:21:49.600 the face.

01:21:49.940 Because what happens is it forces your body to produce collagen.

01:21:53.680 What does collagen do?

01:21:54.800 It fills in fine lines and wrinkles and helps the tissue look nice and soft and plump and,

01:22:00.080 you know, kind of rosy, you know?

01:22:01.800 Um, but we have done here in the clinic, use the medical grade device on minor scarring.

01:22:07.920 And yes, it does help improve, um, uh, uh, or, or decrease scar tissue, external scar tissue.

01:22:15.220 So the answer is yes.

01:22:17.020 Uh, there is likely a ton of benefit to that.

01:22:20.080 Um, with this specific device, again, it's not designed to do that.

01:22:24.080 It's designed to do a few other things, but shock with low intensity shockwave therapy

01:22:28.380 has been used to reduce scar tissue.

01:22:31.040 I have a feeling that, that we're going to talk in a year and you're going to say, Hey,

01:22:35.240 I got a new device that has a dial on it.

01:22:37.700 Uh, switch it over here for your, you know, for your Johnson for sexual performance, put

01:22:41.400 it over here.

01:22:42.040 If you tear a bicep and put it over here, if you got burns or scars on your body that you

01:22:46.400 want to break up, call it like, uh,

01:22:48.080 or we want to remove cellulite cellulite for women too.

01:22:51.120 Right.

01:22:51.820 Uh huh.

01:22:52.480 Yeah.

01:22:52.720 The technology does exactly that.

01:22:54.660 So that's in a deluxe version down the road.

01:22:57.980 Um, right now we're just focusing on the rocket version one, but the technology does do all

01:23:02.780 of the above.

01:23:03.480 And I'll drop the link there on the screen again.

01:23:05.340 So if you guys want to get the device that, uh, we're talking about here, it's, uh, just

01:23:10.500 go to get my rocket.com forward slash Cooper.

01:23:13.160 Um, it's, it's obviously an affiliate link.

01:23:15.340 So, um, it's on a pre-sale you're shipping.

01:23:19.100 It's on a pre-sale when in January, the product is shipping in January.

01:23:23.120 Um, and exchange for that, uh, the pre-sale, we are dropping the price from seven 49 down

01:23:27.860 to three 99.

01:23:28.640 So you can save yourself $350 there.

01:23:31.680 If you go ahead and pre-order it today, again, I'll just kind of back this up.

01:23:35.780 Um, you know, again, this isn't a technology that we've discovered or claimed to invent.

01:23:40.060 And we've just made it affordable and removed the embarrassment factor for guys to use it

01:23:44.500 in the privacy of their own home.

01:23:46.080 It does two things.

01:23:47.160 It breaks up scar tissue and, uh, and plaque and it grows new blood vessels.

01:23:51.280 So, uh, there are clinical studies that you guys can, you know, search out there on your

01:23:55.040 own that are unbiased and third party, uh, um, um, urologist studies done over the last

01:24:00.720 25 years to prove that it's safe, uh, and that it's efficacious.

01:24:03.960 So, um, you can pick it up at an affordable price now and do this in the privacy of your own

01:24:07.820 home.

01:24:09.180 Yeah, it's great.

01:24:10.020 Um, I mean, I, you know, like I said, at the start of the show, I, I bought mine long

01:24:13.920 before we even talked.

01:24:15.680 Um, and then Jay texted me and he's like, dude, you got to talk to this guy.

01:24:19.000 I'm like, yeah, I already know what it is.

01:24:20.060 I already bought one.

01:24:21.880 Well, again, going back to this, this isn't just for guys that, you know, are experiencing

01:24:25.520 any type of ED issue.

01:24:26.620 If you just want to have better sex, this makes sex better.

01:24:30.380 Who the hell doesn't, right?

01:24:31.480 Who doesn't?

01:24:32.480 Yeah.

01:24:32.780 I mean like the whole, like the whole point, the whole reason why I went on TRT two years ago is

01:24:37.520 cause I wanted to feel younger.

01:24:38.940 I wanted to be stronger.

01:24:40.120 I wanted to have more focus, more motivation.

01:24:42.300 And that's what you get with testosterone replacement therapy.

01:24:44.900 I guess you do that too, right?

01:24:46.040 I mean, you're 44.

01:24:46.760 You look pretty solid.

01:24:47.760 I'm 44.

01:24:48.580 I do TRT and I have for the last four or five years.

01:24:51.000 Yeah.

01:24:51.420 I mean, it's a game changer.

01:24:52.560 So if like is, is, is TRT for muscles focus, um, and productivity the same as what like

01:25:01.060 lists does for your Johnson.

01:25:03.840 It's exactly the same thing.

01:25:05.220 I tell everybody the same thing.

01:25:06.360 It's like taking your, your, your, your junk to the gym, right?

01:25:09.400 So this is growing new tissue and it's helping to clear out any plaque or scar tissue, right?

01:25:15.860 So you go, you know, you guys know this, you do curls every week, weekend and week out for

01:25:20.320 a year.

01:25:20.900 Your biceps are going to get bigger.

01:25:22.240 Same thing.

01:25:22.820 If you're doing pushups or bench press, you're growing new tissue because you're causing

01:25:26.600 microtrauma to that area.

01:25:28.300 This does exactly the same thing.

01:25:30.220 So this causes microtrauma to that area, pushes blood flow there for the purposes of regenerating

01:25:35.620 blood flow and blood vessels.

01:25:37.540 All right.

01:25:38.200 On that note, let's, um, let's wrap up this broadcast.

01:25:41.240 It's been a great one, man.

01:25:42.120 I really appreciate you coming on.

01:25:43.860 Yeah, man.

01:25:44.300 Thanks for having me on.

01:25:44.940 Anytime.

01:25:45.240 And sharing this experience.

01:25:45.860 Yeah, it's been great.

01:25:47.440 Um, I'm going to put the link in here and the chat as well.

01:25:50.920 Um, what are your closing thoughts for guys that want to play to win in life versus playing

01:25:55.240 not to lose, you know, guys, it, uh, there's without any, uh, any risk, there's no reward.

01:26:01.120 My buddy puts it as, uh, you listen, it's like coal, right?

01:26:04.620 There's no pressure.

01:26:05.360 There's no diamonds.

01:26:06.320 Yeah.

01:26:06.520 Don't be afraid to fail, man.

01:26:08.320 I'm going to tell you for, I, it took me three years to, to, to get a bank, to lend me

01:26:14.200 just a little bit of money.

01:26:15.880 And every morning I was up at my computer, like four o'clock in the morning, I was working

01:26:19.120 two jobs, right?

01:26:20.100 I would get up and I would drive an Uber at four o'clock in the morning, right?

01:26:24.360 To put food on the table.

01:26:25.800 And then at 10, I would go do my normal day job, right?

01:26:28.560 Which was consulting around LA for digital agencies.

01:26:32.380 And I hated it, but I did what I had to, to put food on the table.

01:26:36.040 Right.

01:26:36.660 And it gave me time in between rides to, you know, stop into a bank and apply here and

01:26:41.360 do this and do that.

01:26:42.300 But with no pressure, there's no diamonds guys.

01:26:44.760 You cannot be afraid to fail.

01:26:46.580 Go watch Arnold Schwarzenegger's video on, on, on failure.

01:26:49.820 I love that video.

01:26:50.640 And it's out there.

01:26:51.400 I love that video.

01:26:52.420 And I watch it.

01:26:53.160 I still watch it to this day, probably once, once or once every week or two, I still watch

01:26:58.200 it.

01:26:58.320 He's like, he literally says, you cannot be afraid to fail.

01:27:00.880 Ben the rules.

01:27:01.500 Don't break the law, but don't be afraid to fail.

01:27:03.440 You have to fail to learn.

01:27:05.220 So that's the biggest nugget, you know, I, I'd like to leave your, your audience with.

01:27:09.040 And I know most of them have heard it before, but I'm living proof, man.

01:27:12.560 I failed two dozen times in businesses and I've worked my ass off to get where I'm at right

01:27:17.240 now.

01:27:17.480 And, you know, we're, we're pushing these, uh, this, this industry and this technology,

01:27:22.040 uh, into something that it's net into somewhere it's never been before.

01:27:25.320 And it's paying off in huge dividends.

01:27:26.940 So you guys, you can't be afraid to fail, man.

01:27:29.420 You got to get out there and just put yourself out there and you're going to get kicked in

01:27:32.240 the nuts and get up and do it again.

01:27:34.220 Like I say, guys, do the work, do the work, do the work.

01:27:39.320 Um, thanks, man.

01:27:40.900 Really appreciate you joining me.

01:27:41.980 Looking forward to the product when it arrives in January.

01:27:45.440 Great show.

01:27:46.020 And thank you for your support.

01:27:47.060 I really appreciate it.

01:27:48.100 Thank you, man.

01:27:48.700 Thank you.

01:27:49.120 You know, you know, we can chat again in the future.

01:27:51.160 So guys, give it a thumbs up.

01:27:53.700 If you have a, uh, suggestion for a future guest, put it in the comments below.

01:27:57.260 Uh, I got a lineup of about another three or four more in my pipeline.

01:28:01.940 We do this every other Thursday now, 8 PM Eastern standard time.

01:28:06.220 Again, the show is playing to win.

01:28:08.100 We're not talking about playing not to lose.

01:28:10.060 We're talking about playing a win on the show.

01:28:11.560 So let me know if there's a topic you guys want to hit on.

01:28:14.100 We're always going to take Collins again, dude.

01:28:16.180 Thanks for joining me, man.

01:28:17.600 Thanks.

01:28:17.840 Appreciate it, buddy.

01:28:18.720 Thanks.

01:28:19.700 All right.

01:28:19.900 Take care.

Playing to Win - March 02, 2022

003 - Optimizing Mens Sexual Performance & Reversing (ED) Erectile Dysfunction

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