Playing to Win - 010 - Caleb Jones

00:00:00.640 Of the Playing to Win series. Welcome, guys. We're live, episode number 10 of the Playing to Win series.

00:00:06.600 I'm joined today by Caleb Jones from the Black Dragon blog. How are you doing, Caleb?

00:00:11.080 How are you? You're my favorite red pill guy. How did you do?

00:00:14.640 Thanks, man. I appreciate that. Let's see here.

00:00:18.400 Oh, I'm having problems broadcasting on some of the Facebook pages.

00:00:22.120 We're using StreamYard. For those of you guys that are watching on Facebook pages or Periscope or something,

00:00:26.440 head over to YouTube and watch over there. It'll just work a lot easier for us.

00:00:33.080 Give me one second here.

00:00:35.620 Give me some feedback here on one of these pages.

00:00:39.060 There we go. All right.

00:00:41.340 So I haven't familiarized you with this sequence, Caleb.

00:00:46.620 So in Life as Men, we often play in two different sequences.

00:00:52.580 We either play to win or we play not to lose.

00:00:54.380 You'll notice younger guys will play to win because those sound similar, but they're very different.

00:00:59.680 Yes.

00:01:00.000 Right. In concept and in execution as well.

00:01:02.080 You know, playing to win is basically when I when I first started my debt business,

00:01:07.220 when I took a package and I went home, like I was hardcore in this thing.

00:01:10.460 Balls deep. Seven days a week on it.

00:01:12.160 Two, four, seven. Always working.

00:01:14.600 You know, there was times where I was putting away, you know, a good 80, $85,000 in profit monthly.

00:01:19.640 Like it was a it was a hardcore time for me and it was a playing to win episode.

00:01:23.800 And then there's a time where you've done it.

00:01:26.140 You've established, you know, your foothold.

00:01:28.280 The foundation of your multi-story building has been laid and you're building these floors.

00:01:32.360 You've got these multiple sources of revenue coming in and everything's working.

00:01:34.960 And then you kind of like tone back and you play a little bit more not to lose.

00:01:38.620 Either one of those things is good.

00:01:40.460 I'm curious.

00:01:41.380 You're you're around the same age as me.

00:01:42.960 I think you're probably a little bit older, but you look young.

00:01:45.140 I'm 48.

00:01:46.460 I'm just about to turn 48 next month.

00:01:48.080 Yeah.

00:01:48.260 So I'm 46 this year.

00:01:49.600 So what is your approach to life right now?

00:01:51.640 Do you play to win or do you play not to lose?

00:01:54.080 So, boy, that is a good question.

00:01:56.160 It's been mostly play to win in the last three years, three, four years.

00:02:02.600 My income has gone way up and actually higher than I ever plan on it going, which is a nice problem to have.

00:02:08.260 And so when I hit that point, I started saying, oh, I started getting into don't lose.

00:02:11.960 So I started getting into conservation mode and saying, OK, I better not invest in anything dangerous.

00:02:16.940 I better not try anything dangerous because I don't want to lose all this money.

00:02:20.180 And then I realized last year through guys that I work with, guys who I respect, my mentors.

00:02:25.540 And then, you know, random guys on YouTube, like crazy guys like Grant Cardone, things like that.

00:02:29.900 They're talking about how, you know, when you get to a certain point in life, you just said it.

00:02:33.680 You get a certain amount of money or a certain amount of success and you start worrying about losing it.

00:02:37.920 And I realized I started I realized that I was guilty of that last summer.

00:02:40.780 And so last summer, I made some big decisions on whether or not I want to keep doing that or do I want to play to win again?

00:02:46.800 And so I made some decisions to go ahead and play to win.

00:02:48.700 So actually, at this point now, I've actually I've never done this in my life.

00:02:51.840 I've dug into my net worth to actually build my companies, which I've never done before.

00:02:56.460 So the last few months, I spent a lot of money, like a scary amount of money.

00:02:59.580 You know, it's good.

00:03:00.280 It's working and I'm excited, but it's scary.

00:03:03.240 And matter of fact, a mentor of mine last year told me he said I was talking about how I want to grow my business.

00:03:07.800 He said, are you scared?

00:03:09.020 I said, no, I'm scared at all.

00:03:10.520 He's like, well, then you're not growing.

00:03:12.180 Who are your mentors?

00:03:13.260 Who do you who do you look up to?

00:03:14.960 So there is a program called Strategic Coach.

00:03:17.620 It's for high income entrepreneurs.

00:03:19.020 I think the minimum, I think, to get in that program is 250,000 a year.

00:03:22.820 And there's another level at 500,000 a year.

00:03:25.060 And so that is something I started last year because things were going out of control.

00:03:29.180 I needed help.

00:03:30.140 I didn't want to do this on my own.

00:03:31.260 Or did he move down south?

00:03:32.840 He's still in Toronto.

00:03:33.800 So he does L.A., Chicago, New York.

00:03:37.520 He's in about five different cities now.

00:03:39.660 What's his name again?

00:03:40.300 I can't remember it.

00:03:40.880 See, the guy, the head guy is Dan Sullivan.

00:03:43.120 Yeah.

00:03:43.500 Yeah.

00:03:44.180 Yeah.

00:03:44.500 Dan Sullivan.

00:03:45.320 And Joe Polish has pushed him a lot, too.

00:03:48.080 He has.

00:03:48.560 Yes.

00:03:48.860 And I've never met Dan.

00:03:50.020 It's other guys who work with Dan.

00:03:51.640 Okay.

00:03:51.800 So he's got his coach leaders that execute the program for him.

00:03:56.020 And these coach leaders are guys who are the kind of guys I like.

00:03:59.680 The guys I look up to are guys in their 70s who make millions of dollars a year who don't

00:04:03.880 need to work but work because they like it.

00:04:05.720 Those are my mentors.

00:04:07.020 I don't have a single mentor under the age of 70 these days.

00:04:10.080 So, yeah.

00:04:10.540 And they're exactly in that category.

00:04:11.860 It's great.

00:04:12.680 Yeah.

00:04:12.880 I always have these, like, warning bells and these alarm bells going off in my head

00:04:18.080 when I see these younger guys on social media, like, sub-30 guys that are going on about

00:04:22.960 how you buy their program and they'll teach you how to make loads of bank.

00:04:27.480 Don't listen to this guy or that guy.

00:04:29.680 I know everything, but I'm 23 years old.

00:04:31.680 It's like, I just think to myself, dude, you don't know anything.

00:04:36.220 And if you're careful, and sometimes you're not careful, but if you're careful, some of those

00:04:41.540 guys can work if you are very good at filtering the bullshit and filtering the things that

00:04:45.960 don't apply to your life.

00:04:47.320 So, I'm big on Alpha 2.0.

00:04:48.800 So, every time I get any information, I have to filter it through that filter.

00:04:52.040 Does this apply to what I'm doing or not?

00:04:53.520 Even if it's a good idea.

00:04:54.860 What does that filter look like for you?

00:04:56.200 Because, I mean, you've designed this entire Alpha 2.0 lifestyle.

00:04:59.000 You've written a book on it.

00:05:00.000 I mean, we'll dive into the whole thing in this broadcast, but I just kind of want to

00:05:02.460 ease into it.

00:05:03.040 But what does that filter look like for you?

00:05:05.400 It has to be location-independent.

00:05:07.300 So, any income I have, no matter any investment I have, must be location-independent.

00:05:10.860 If I have to physically be in a place all the time, I can't do it.

00:05:13.840 I don't care if you pay me a million dollars a month.

00:05:15.420 I can't do it.

00:05:15.840 I won't do it.

00:05:16.540 You're not going to drive down the street to the storefront, unlock the door, the brick

00:05:20.100 and mortar, turn on the lights.

00:05:21.040 I will not do that.

00:05:21.720 I will not do that.

00:05:22.660 The worst case scenario is that I could buy a company and manage it from afar, which

00:05:26.580 I'm looking at doing.

00:05:27.660 I could do that.

00:05:27.880 Why is that bad?

00:05:28.720 Why is that bad?

00:05:29.980 I already know why it's bad, but yeah, tell people.

00:05:31.900 Oh, why is that bad?

00:05:33.140 If you are rooted to the city in which you live in order to pay your bills or make your money,

00:05:37.760 you are not free.

00:05:39.060 And that may or may not matter to you, but I teach a maximum freedom lifestyle, a freedom

00:05:43.280 focused lifestyle for men.

00:05:44.680 So every aspect of that lifestyle has to be conducive to long-term freedom.

00:05:48.620 So if you are stuck in that city, even if you like your job or like your city, it's not

00:05:52.980 relevant.

00:05:53.340 If you're stuck there, you're not free.

00:05:55.240 You should have the freedom to go anywhere you want, travel whenever you want, visit

00:05:58.980 wherever you want, move wherever you want, stay there for as long as you want, and the

00:06:02.400 income should not stop or even go down a little bit.

00:06:05.520 Matter of fact, often when I'm out of town for a month or two, my income goes up.

00:06:08.540 What are the risks associated to tying yourself down to that one location?

00:06:12.920 The biggest ones are, well, there's two big ones.

00:06:15.240 The two big ones, these are all long-term risks.

00:06:16.920 This is probably going to happen next year.

00:06:18.340 Long-term risks are things like, and this is my favorite example.

00:06:23.120 These guys who live in Florida, where do you live?

00:06:24.960 You don't live in Florida.

00:06:25.700 I live in Toronto.

00:06:26.760 You live in Toronto, right.

00:06:27.620 So these guys live in Florida and they like Florida, but every two years their house gets

00:06:30.580 blown down by a hurricane.

00:06:32.140 Or they panic about these hurricanes.

00:06:34.220 Like, what the fuck?

00:06:35.160 I mean, Florida's beautiful, but why would I live there?

00:06:37.280 Guys who live in, my ex-wife from a billion years ago was from Nebraska, and they had to

00:06:43.560 keep their radios on 24-7 all the time because there were so many tornadoes.

00:06:48.200 And if you didn't keep your radio on, the tornado could wipe out your house.

00:06:51.200 And that was just the nature of living in that area.

00:06:52.720 Why the fuck would you do?

00:06:54.100 So natural disasters, things like that, that's the big one.

00:06:56.660 The second one is economic problems and political unrest.

00:07:00.180 And that includes the Western world.

00:07:01.900 My opinion, my strong opinion, and I have a lot of data to back this up, is that in

00:07:04.840 our lifetimes, we're going to see the collapse.

00:07:07.240 When I say collapse, I don't mean Mad Max, but a very negative transformation of the Western

00:07:12.020 world, Canada, United States, Western Europe in particular.

00:07:15.460 And so if you're stuck in an area where economically it used to be great and now it sucks, again, you're

00:07:22.280 not free, you're risking it.

00:07:23.560 And that doesn't matter if you love, I get a lot of guys, well, I love where I live.

00:07:27.440 Great.

00:07:28.300 That's fine.

00:07:29.240 You can love where you live.

00:07:30.420 Don't you want the freedom to leave whenever you want?

00:07:32.380 And then they'll say things like another excuse is, well, I have family here.

00:07:35.700 Okay, that's fine.

00:07:37.040 I got news for you.

00:07:37.800 Your parents are going to die someday.

00:07:39.800 They're going to die.

00:07:40.580 They're not going to be around forever.

00:07:41.640 Your kids are going to grow up and leave someday.

00:07:44.420 They may actually leave your city.

00:07:46.140 Well, then what?

00:07:46.900 You're not thinking long-term.

00:07:47.940 I try to teach long-term models, models that don't just work in your 20s or early 30s,

00:07:53.100 but work in your 20s, 30s, 40s, 50s, 60s, up to your 70s.

00:07:56.320 And so I try to adopt long-term models where once a model is in place, I don't have to worry

00:08:00.780 about it for the rest of my life.

00:08:01.920 And if you are location-dependent, you love where you live, great.

00:08:04.840 Stay there.

00:08:05.340 But be location-dependent while you stay there.

00:08:07.260 Have the option.

00:08:08.280 Yeah.

00:08:08.720 We've had a couple of conversations on my private forum about this guy called, I'm getting feedback

00:08:16.000 somewhere.

00:08:16.380 Where's that coming from?

00:08:17.000 Oh, that might be my metal cup.

00:08:18.960 Sorry.

00:08:19.420 That's right.

00:08:20.680 No, it's definitely getting picked up on your end.

00:08:22.920 Do you have headphones, by the way?

00:08:23.920 Because that'll solve the feedback.

00:08:25.360 That's probably-

00:08:25.800 You know what?

00:08:26.020 Hang on a sec.

00:08:26.960 My headphones had a problem the other day.

00:08:28.640 Okay.

00:08:29.280 I should have double-checked that before we hopped on.

00:08:31.480 Go ahead and keep talking while I'm doing this.

00:08:32.840 Yeah.

00:08:33.520 Nomad Capitalist.

00:08:34.460 Have you heard of him?

00:08:35.200 Yes, I actually work with him now.

00:08:36.680 Andrew Henderson.

00:08:37.480 Yeah, because he talked about going to where you're treated well.

00:08:41.640 Yes.

00:08:42.520 Have you found that to be true in your travels as you kind of move around in your business transactions?

00:08:48.000 My headphones are going to be a problem.

00:08:49.940 How's the feedback now?

00:08:51.180 It's gone.

00:08:52.020 Great.

00:08:52.440 Cool.

00:08:52.820 It's gone on my end anyway, so.

00:08:54.120 Okay.

00:08:54.380 It should be gone.

00:08:54.700 I turned my volume weight on.

00:08:55.920 Okay.

00:08:56.520 I'm sorry.

00:08:57.080 Your question was, what is my opinion on that?

00:08:59.020 Yeah.

00:08:59.160 What's your opinion of living and going places where you're treated well?

00:09:02.720 A hundred percent.

00:09:03.500 I'm doing that myself next year.

00:09:04.900 So I've been working on a plan the last six, seven years of permanently leaving the United States.

00:09:09.480 I will still spend a lot of time in the United States because, again, I have family and friends here and business interest here.

00:09:13.740 But as of 2021, I will be moving to another country.

00:09:17.700 I can't.

00:09:18.100 My attorneys won't let me say publicly what that country is until I move there.

00:09:22.400 It was New Zealand.

00:09:23.540 It's not now.

00:09:24.000 It's something else.

00:09:24.980 So next year I can tell everybody.

00:09:26.640 But I'll be moving to that country.

00:09:27.900 I'll be spending about five to six months a year there.

00:09:30.920 I'll be spending about three months a year in the United States.

00:09:32.900 And then the rest of the time we'll be traveling abroad, which is what I do now.

00:09:35.620 So correct.

00:09:36.800 When you have location-independent income, you then have the ability to go where you are treated best.

00:09:42.500 If you just have a corporate job or the traditional brick-and-mortar type business, and even there are seen some online type of businesses where they're location-dependent to a degree, you don't even have the option, which is another reason why location-dependent income is so important.

00:09:56.960 You don't have the choice.

00:09:58.460 So yes, I believe in that 100%.

00:10:00.200 I follow a system called Five Flags, which gets complicated.

00:10:03.260 I can explain if you want.

00:10:04.180 But it's where you break out your financial life into several different countries, which is complicated.

00:10:09.040 But by doing that, you maximize your freedom, you maximize your mobility, and you reduce your taxes legally down to a single-digit percent, even if you're in America, which is nice.

00:10:20.020 So what do you do with your footprint in the U.S.?

00:10:23.860 Because I think you live in the Pacific Northwest, right?

00:10:25.660 Yes.

00:10:26.220 Yeah.

00:10:26.380 I live between Portland and Seattle.

00:10:28.240 And your kids are all grown up?

00:10:29.420 Yeah.

00:10:30.080 My youngest is 21.

00:10:31.780 Real estate, you sell it?

00:10:33.400 And you rent when you come back to the States?

00:10:34.880 Or what's the plan?

00:10:36.280 I'm going to purchase some real estate.

00:10:38.440 I have to do it a certain way to be tax compliant with what I'm doing.

00:10:41.140 Right now, I own no real estate by choice.

00:10:43.460 I haven't wanted to own any.

00:10:45.120 I'm kind of forced to, in this weird way, later this year.

00:10:49.480 So yeah, I'm going to be getting real estate in the United States, real estate in Colombia, and probably real estate in Thailand.

00:10:55.920 Thailand or Cambodia.

00:10:57.940 Late this year, early next.

00:10:59.640 This is a bit of feedback a lot of people usually make when they hear your name.

00:11:05.220 But I mean, you also get criticized at the same time, too.

00:11:07.520 What do people usually criticize you for?

00:11:09.060 My big criticism are the non-monogamous stuff that I talk about, my non-monogamous relationship models.

00:11:15.600 And when I talk about unusual relationships, so I'm married, but I have an open marriage, number one.

00:11:21.540 Number two, there is a financial, logistical, legal, and international barrier between my money and her money.

00:11:26.560 So if God forbid there's a divorce, which I hope there isn't, it's something I love very much.

00:11:29.740 I'd love to spend the rest of my life with this person.

00:11:31.220 But if there is, I'm covered.

00:11:33.040 I don't lose a single penny.

00:11:34.000 I think I pay $240 in legal fees, and the divorce is done.

00:11:37.400 Kind of nice.

00:11:39.360 Let's see.

00:11:40.780 That's probably my biggest criticism.

00:11:42.360 I don't get that as much as I thought I would get it originally.

00:11:44.820 I was shocked I don't get it more often.

00:11:46.800 Where do you get that from?

00:11:47.520 Like the Bible bros?

00:11:49.020 What's that?

00:11:49.800 Where do you get that from normally?

00:11:50.760 Does that come from the Bible bros or the more trash-crime guys?

00:11:53.280 Yes.

00:11:53.580 Bible bros or women over 30.

00:11:56.360 Makes sense.

00:11:56.700 Women seeking the next husband or these very highly educated, very intelligent women, who I like,

00:12:02.460 who go to Harvard and stuff like that and are looking for the high-income beta male husband to marry.

00:12:08.420 And, you know, so it's mostly those two categories.

00:12:11.260 Yes?

00:12:11.820 Well, you create a risk factor for them because you spread some stories that they don't want.

00:12:16.800 Huge risk factor.

00:12:18.020 They hate my stuff.

00:12:19.360 Yeah.

00:12:19.640 Now, there are a lot of women.

00:12:20.420 Not a lot of women.

00:12:20.980 There's a percentage of women who like my stuff, which I'm surprised at.

00:12:24.180 But, yes, there are some women.

00:12:25.200 And it's a certain type of women.

00:12:26.040 Not all women.

00:12:26.800 Most women read my stuff.

00:12:28.440 Or when you say long-term monogamy doesn't work.

00:12:31.060 They just, they don't say it.

00:12:32.560 They don't say anything yes or no.

00:12:34.540 They don't deny it.

00:12:35.680 They don't fight it.

00:12:36.300 But they don't agree with it because they just don't want to talk about it.

00:12:38.860 That's kind of the new thing now.

00:12:40.360 Matter of fact, what I've talked about before is, and if I'm getting off topic, you let me know.

00:12:44.560 Okay.

00:12:44.740 Years ago when I started doing these things, I had to convince women to have a non-monogamous relationship.

00:12:52.240 There was work involved in trying to convince a woman to go along with this.

00:12:56.440 Today, you don't have to convince them largely, especially if they're younger, even if they're older.

00:13:01.280 And they say, oh, I would never do that.

00:13:03.220 All I have to say, and all you can steal this advice, you can say, look, every boyfriend you've ever had has cheated on you, right?

00:13:11.760 And they go, well, no, Caleb, there was two that didn't.

00:13:18.200 You get, sometimes you get one woman that says there was one that didn't.

00:13:22.320 And then you ask him some, you ask her some questions and you find out he actually kind of did.

00:13:25.800 Yeah.

00:13:26.160 It's hilarious.

00:13:27.280 But most of the time it's, it's, they can't come up with a guy they've dated or been married to who didn't cheat.

00:13:32.780 I'm like, well, there you go.

00:13:34.180 Matter of fact, my wife now, I said that to her many years ago.

00:13:37.780 Every, every boyfriend you've ever had has cheated on you, right?

00:13:40.760 And she's like, and she's not the only one to react that way.

00:13:45.140 So in other words, it's very hard.

00:13:46.820 Monogamy has gotten so bad.

00:13:48.320 It's hard to defend it now.

00:13:49.700 Even the Bible guys have trouble defending this stuff.

00:13:53.040 It's, it's, they, you could, you could tell the emotional angst they're going through.

00:13:56.880 It's like, no, no.

00:13:57.660 If you find a virgin who's 22, who lives in India, it'll work perfectly.

00:14:01.460 You know, that kind of stuff.

00:14:02.200 You get all the exceptions.

00:14:03.460 Yeah.

00:14:03.560 I did a broadcast yesterday on monogamy and I'm going to do a followup to it next week with

00:14:09.000 Conk he's in the chat right now, but he, but he's a prior pastor.

00:14:13.260 He used to do sermons and all that.

00:14:14.220 And I asked him one time in one of our private Q and a sessions, what does the Bible say about

00:14:18.420 monogamy?

00:14:19.280 And he said, well, in actuality, there's nothing in there that encourages it.

00:14:22.880 There's, there's nothing in any scripture that I've found.

00:14:25.420 It's, it's just manufactured today.

00:14:26.800 That was something the Christians added on later.

00:14:28.820 And I come from a Christian background.

00:14:30.140 I was raised Catholic.

00:14:30.920 My mom was a nun.

00:14:31.820 I've been to church thousands of times.

00:14:32.940 I've read most of the Bible.

00:14:33.840 That was something Christians added later.

00:14:35.220 Yeah, we'll, we'll, we'll save that for next Monday.

00:14:39.180 So Conk and I are planning to do that Monday afternoon sometimes.

00:14:42.360 So he's actually right there in the chat.

00:14:44.540 So let's, let's look forward to that.

00:14:46.140 And there's nothing inherently wrong with monogamy.

00:14:48.520 As long as you understand it is a short term model.

00:14:51.760 If you completely understand, and most men don't, including men who are alpha males, players,

00:14:57.180 confident guys.

00:14:58.680 If you understand that it is a short term model, that's going to blow up in your face later,

00:15:02.200 or she's going to leave later and she's going to leave, not when you plan on her leaving,

00:15:05.140 but when she wants to leave and you're perfectly cool with that, then go ahead.

00:15:08.700 Most guys watching this, most guys in the world are not cool with that.

00:15:12.260 I think in your book, you described two different models.

00:15:15.060 You have alpha male 1.0 and alpha male 2.0.

00:15:17.720 Yeah.

00:15:18.040 Yeah.

00:15:18.500 Yeah.

00:15:18.700 Well, there's three models.

00:15:19.680 There's beta male, alpha 1.0 and alpha 2.0.

00:15:22.460 Okay.

00:15:22.680 So why don't you describe that kind of, you know, cause we've kind of moved into that topic

00:15:25.540 now.

00:15:25.720 So describe the three different models that you're familiar with.

00:15:28.660 So most men in the modern era today are beta males.

00:15:30.920 And beta male is a range.

00:15:32.820 It's not just, if you're a beta, you're a pussy.

00:15:34.640 That's not how it works.

00:15:35.440 It's a little more complicated than that.

00:15:36.620 There are, there are beta males who are reasonably confident and there are complete and total

00:15:39.640 pussy beta males.

00:15:40.560 And it's a scale.

00:15:41.700 That's my rough estimate based on the data that I've looked at is around 70% or so of

00:15:46.120 men fall somewhere into that category.

00:15:48.200 The beta male, there's two qualities.

00:15:49.840 There's confidence and outcome independence.

00:15:51.860 So confidence, everyone knows that is outcome independence means you don't give a shit.

00:15:55.200 You don't care what people say.

00:15:56.400 You don't care what people do.

00:15:57.380 If you go on a date with a beautiful woman, who's a 10, you don't give a shit.

00:16:00.920 If she likes you or not, which makes you instantly more attractive.

00:16:03.380 And it makes you happier because now you don't care what happens in terms of that one scenario.

00:16:07.240 So the beta male is not confident and outcome dependent.

00:16:11.300 He is not outcome independent.

00:16:12.480 So he is, he doesn't have a lot of confidence in his own skills and abilities.

00:16:15.320 He's scared.

00:16:15.940 He spends his life being run by other people, his boss, his job, his girlfriend, his mom,

00:16:21.720 blah, blah, blah, his culture.

00:16:22.580 In many cases, his politics, in some cases, that's how he's run.

00:16:25.300 It runs him.

00:16:26.260 He is also very, uh, location, excuse me, outcome dependent.

00:16:30.300 So he really, really cares.

00:16:31.780 So when a beta male goes on a date with a girl, even if she's kind of pretty, maybe a seven,

00:16:35.360 he is so excited.

00:16:36.460 Oh, I want this to work.

00:16:37.620 I can't wait.

00:16:38.660 Oh man.

00:16:39.180 I hope I don't screw this up, which drives his attraction down.

00:16:42.240 And he wonders why he doesn't get laid.

00:16:43.740 So that's the beta male.

00:16:44.820 So then the next level, and these are not good or bad.

00:16:47.540 These are just different types of guys.

00:16:48.600 Cause if you're a self-aware beta male, then fine.

00:16:50.540 Be a beta.

00:16:51.200 If you choose.

00:16:51.720 Yeah, they're placeholders.

00:16:52.980 Correct.

00:16:54.240 Um, let's see.

00:16:55.020 Alpha male 1.0 is a confident guy.

00:16:57.920 Alpha 1.0 is the typical model that we think of when we think of alpha male, the tough guy,

00:17:02.360 the confident guy, the successful guy, the business owner, you know, he may be physically

00:17:06.060 tough or not.

00:17:06.720 It depends.

00:17:07.840 Um, he is confident, but he is not outcome independent.

00:17:12.240 So he's very confident.

00:17:13.820 He's very strong.

00:17:14.540 He has a lot of skill.

00:17:15.520 He's a leader, but he really, really gives a shit about what other people do or say in

00:17:20.640 his presence or what society does.

00:17:22.500 So if the correct person gets elected president, he's happy.

00:17:25.440 If the incorrect person wins, he's fucking pissed.

00:17:27.640 If his girlfriend talks back to him, he's furious.

00:17:30.300 He runs his girlfriend's life.

00:17:31.800 He checks her phone cause he wants to know what she, what the fuck she's doing.

00:17:34.460 And so alpha male 1.0s are happy most of the time, but they go through these dips where

00:17:40.760 they have arguments, problems, drama, chaos, and it lasts briefly.

00:17:45.580 And then they go back to being happy.

00:17:46.540 Whereas the beta male is pretty much on a scale of one to 10.

00:17:48.780 If you can think of a graph, he's probably always at a five in terms of happiness.

00:17:52.560 The alpha male 1.0 is probably eight, nine, 10, but he drops to one or two all the time

00:17:56.300 because he is so outcome dependent.

00:17:59.800 So the alpha male 2.0 is just like the alpha male 1.0, except he's outcome independent.

00:18:05.080 He doesn't care.

00:18:06.260 He doesn't give a shit what a woman does.

00:18:08.040 So he dates all the women he wants and he doesn't care.

00:18:10.700 He doesn't care about necessarily what happens with politics or the economy because he's

00:18:14.600 developed his own alpha 2.0 business structure that is separate from those things.

00:18:18.440 So even if the economy crashes or his country does something stupid, he doesn't mind because

00:18:22.300 the income keeps coming in.

00:18:23.740 He lives a five flags lifestyle or something similar to that.

00:18:25.660 He doesn't care, which means he's happy.

00:18:27.440 So he's able to sustain a very high level of happiness long-term because he's released

00:18:32.340 this need to control other people.

00:18:34.220 You have an entire course built around the alpha 2.0 business lifestyle, yeah?

00:18:38.280 Yes.

00:18:38.920 Yes.

00:18:39.280 So there's an alpha 2.0.

00:18:40.280 We'll talk about that more towards the end, but yeah.

00:18:42.240 Okay.

00:18:42.800 Carry on, go.

00:18:44.960 And so let me ask you this question because there's a book that I dove into a few months

00:18:49.820 ago.

00:18:50.460 It's called Alpha God by Hector Garcia, Dr. Hector Garcia.

00:18:54.500 I haven't heard that.

00:18:55.140 Is that new?

00:18:55.460 I don't know how long it's been out.

00:18:57.880 I think it's relatively new, but I think it's worth checking out because by your definition

00:19:03.100 as you kind of climb up the tree from beta alpha 1.0 to 2.0, the alpha God is essentially

00:19:09.280 a 3.0 version of your 2.0 description because what he does is he kind of dives into the historical

00:19:16.700 relevance of really high value, high status men, like guys that would run a harem of women.

00:19:23.780 And I'm not talking about three or four.

00:19:25.340 I'm talking about several hundred or even thousands guarded by eunuchs, which were designed

00:19:32.340 to make sure that nobody else could gain access to them.

00:19:34.600 And they had exclusive rights to them only and could do whatever they want.

00:19:37.980 The historical alpha male.

00:19:39.420 Yeah, it's a really interesting read here.

00:19:43.280 Conk just threw a comment in there.

00:19:44.860 I'll just throw it up for you.

00:19:45.740 But it's basically kind of going through the historical biblical stories.

00:19:51.400 Some are mythological.

00:19:52.800 Some are based on religious bits and pieces.

00:19:57.100 But it's a really, really interesting read and dive through that.

00:20:00.220 The guy kind of writes it from a male feminist perspective.

00:20:02.620 You can pick up more on it towards the end.

00:20:05.160 But the way that he dives into the stories and collects all the data and presents it,

00:20:10.000 it's a really interesting piece there to definitely check out for guys.

00:20:13.200 Let me ask you this question.

00:20:15.180 Outcome independence.

00:20:16.820 How does a guy achieve that?

00:20:18.180 That's something that I've had asked a few times that I've had to address.

00:20:20.920 I want to hear what your definition of that is.

00:20:22.260 It's hard and every personality is different.

00:20:24.860 So if you have a naturally more outcome-dependent personality, you're going to have to work harder.

00:20:28.800 I've never had an extremely outcome-dependent personality to begin with,

00:20:32.600 even back when I was a beta male, because I was a beta male for most of my adult life.

00:20:36.000 I had to make that transition 12, 13 years ago.

00:20:40.280 Here's the technique, and it's easier said than done, but this is how you do it.

00:20:43.760 When you start to give a shit, you stop and you pause, which is big.

00:20:47.580 Because usually when you start to give a shit, you start getting mad.

00:20:50.140 When the amygdala takes over, you're not able of rational thought anymore.

00:20:53.700 Our brain forms from the back forward, and the frontal part of your brain shuts down when you're angry or pissed off.

00:21:00.160 So as soon as you start getting angry, you stop and take a deep breath and stop.

00:21:03.880 And again, the bigger temper you have, the harder this will be.

00:21:07.020 But you stop, you take a deep breath, and you ask yourself, why do I care?

00:21:12.860 So think of a random example.

00:21:15.120 You're on a date with your girlfriend or your MLTR or whatever it is, and she's three minutes late.

00:21:21.560 Then you're at the coffee shop, and she's three minutes late, and you're fucking pissed because she's disrespecting me.

00:21:26.280 You stop.

00:21:27.340 Why do I care?

00:21:28.560 She's three minutes late.

00:21:30.220 And your brain might say, because she's disrespecting me.

00:21:33.340 Okay, so then the next question is, why do I care about that?

00:21:35.800 She's disrespecting me.

00:21:37.540 Do I care?

00:21:38.360 Why do you care that she's disrespecting you by being three minutes late?

00:21:41.580 And your brain will give you another answer.

00:21:43.180 Maybe, maybe not.

00:21:43.980 And you keep asking, why do I care about that?

00:21:46.080 Why do I care about that?

00:21:47.200 Why do I care about that?

00:21:48.040 And finally, if you do this correctly, the final answer will be something that your conscious brain goes, well, I don't give a shit about that.

00:21:53.640 Who cares?

00:21:54.880 Who gives a shit?

00:21:56.960 That's the technique.

00:21:58.620 You had your awakening, I think, if I remember when you were married, right?

00:22:03.940 Yes, that's when I started, correct.

00:22:05.120 From the beta to alpha.

00:22:06.380 So what was the trigger?

00:22:07.060 Yes, that's when I realized something was wrong.

00:22:08.800 Yeah, so what was the trigger for you?

00:22:10.060 Like what all happened at that time?

00:22:13.000 Let's see.

00:22:13.720 So I'm 48 now.

00:22:14.980 I mean, I'm technically not 40.

00:22:15.840 I'll be 48 next month, but I was 30, 32, 33.

00:22:19.280 I was a, I was a successful beta.

00:22:21.640 So I had a small business.

00:22:22.800 I had four employees.

00:22:23.580 I had a traditional monogamous wife.

00:22:25.540 I had two kids.

00:22:26.740 I had the alpha male 1.0 picture of perfection, the traditional monogamous marriage with the attractive wife and two kids.

00:22:32.620 And she was a stay at home mom.

00:22:34.000 And I had all that.

00:22:34.960 And I was very unhappy.

00:22:36.240 And so one day I went out to the park, took my laptop.

00:22:39.540 This is a Brian Tracy technique.

00:22:40.800 It's called zero-based thinking.

00:22:41.820 And I put up a blank Word document and I wrote out my perfect life as if I was starting over from zero.

00:22:48.300 So the first step is you delete everything else.

00:22:50.540 You know, I have no wife.

00:22:51.580 I have no kids.

00:22:52.280 I have no business.

00:22:52.960 You can't say I have no kids.

00:22:53.940 But wait a second.

00:22:54.440 You add them back in a second.

00:22:55.460 But right now you have nothing.

00:22:56.600 You have no money.

00:22:57.760 You have, you start as you are right now at this age, starting from zero.

00:23:02.020 Then, if my life was perfect in every respect in three to five years, how would it look?

00:23:06.120 And I wrote out my perfect life.

00:23:07.620 It was like two or three pages.

00:23:08.960 And I reread it and made sure that it was accurate.

00:23:11.680 And I realized it was nothing like the way I was living.

00:23:13.700 Like nothing.

00:23:14.720 The kids were in there.

00:23:15.540 I love having kids.

00:23:16.200 As a matter of fact, the big reason I got married when I was a young man, when I was a young, stupid, inexperienced beta male at 25, was because I wanted kids.

00:23:22.740 So I like my kids.

00:23:23.480 I still like my kids.

00:23:24.100 The kids are great.

00:23:24.940 That part's great.

00:23:25.660 But everything else in my life I hated.

00:23:27.240 The way I structured my business, the way I structured my finances, the way I structured my marriage, where I was living, all that stuff.

00:23:34.240 And so that's when I started realizing, okay, I'm on the wrong path.

00:23:37.040 I need to make some really radical changes in my life, which took me a few years.

00:23:41.260 I didn't get there until about 2000.

00:23:42.520 I didn't get divorced until 2007.

00:23:44.320 So this was probably 2000.

00:23:45.740 That was probably two or three years before that, somewhere in there.

00:23:48.380 That's where it started.

00:23:49.760 And then when I got divorced, that's when I made that.

00:23:51.880 That's when I began the journey because I was free to do that at that time.

00:23:54.440 Was the divorce already happening when you came to the realization, or was the divorce part of the realization that you had?

00:24:02.940 It was probably 20% starting.

00:24:04.980 It was probably 20% in there.

00:24:06.620 It wasn't really going hardcore.

00:24:08.780 And that's not the biggest reason I got divorced.

00:24:10.820 She got violent and got weird, and so I just had to leave.

00:24:13.760 But yeah, things were already starting to deteriorate, if that's your question.

00:24:17.240 Yes, definitely.

00:24:17.820 That's definitely true.

00:24:18.820 Right.

00:24:19.000 And that wasn't the impetus.

00:24:20.300 That was just one of many things in my mind, like, this doesn't seem right.

00:24:23.380 Now, even when my marriage was working, even when my marriage was fine, it was for many years.

00:24:27.500 I was married for nine years.

00:24:28.580 Most of those years were fine.

00:24:29.720 But I remember sitting on my couch back when I was traditionally monogamously married, thinking, okay, I can't have sex with any women except her.

00:24:38.220 Number one.

00:24:38.880 Number two, she can say no whenever she wants, which means I don't get to have sex with anybody.

00:24:44.420 So this one person now controls my entire sex life.

00:24:47.680 Yes, I could cheat, but if I cheat and get caught, I get divorced.

00:24:50.600 And if I get divorced, or if I decide I don't like this anymore, I get divorced, I lose half of everything I've earned throughout my entire life.

00:24:57.220 I worked very hard in my 20s.

00:24:58.880 I worked really hard.

00:24:59.600 100-hour week, no matter what, 80, 90-hour weeks.

00:25:02.160 So I said, this, it's almost as if someone designed a system that was the least fair to the man and most fair to the women with that intent.

00:25:10.880 And I didn't realize this until I was already married, because, again, I got you married young and dumb.

00:25:14.280 But I remember thinking that, you know, maybe in my late 20s, who came up with this fucking system?

00:25:19.920 Jesus.

00:25:21.480 Yeah.

00:25:21.840 I think it's hilarious the way that you're describing it.

00:25:25.500 That's brilliant.

00:25:27.000 I might have to cut this out as a little soundbite.

00:25:28.980 Sorry about that.

00:25:29.260 Drop that out there.

00:25:29.940 No, that's great.

00:25:32.380 Because it's a slaughterhouse most guys march into, and they just don't know what they're signing up for or what the actual experience is going to be.

00:25:40.580 Because the narrative they've got their entire life, you know, the societal programming, as you like to call it, I think it was described in your book, it was SP?

00:25:48.120 Yes, SP, societal programming.

00:25:49.800 You know, because the way society programs you is, you know, you got a wifer up, you know, religion encourages it, media encourages it, government encourages it, blah, blah, blah, blah, blah, blah.

00:25:59.740 And, you know, I think you signed up for-

00:26:01.600 Which was fine.

00:26:01.820 That was fine 100 years ago.

00:26:03.700 That was the correct play 100 years ago to do that.

00:26:06.620 The, the, the truth that most guys don't understand, like the reality of marriage that most guys don't get is it's never, ever, ever, ever been about love or sexual exclusivity.

00:26:17.420 Correct.

00:26:17.760 It's been about the acquisition of in-laws.

00:26:19.680 Correct.

00:26:20.360 And in the grand scheme of things, you know, I'll just kind of repeat this again from what I talked about yesterday.

00:26:24.840 I think we've been on this earth for about 6 million years.

00:26:27.620 And it's only the last 2,000 odd years that we've applied the notion of sexual exclusivity, marriage, and monogamy all wrapped up into one pretty little picture, which if you plot the 6 million years on a 24-hour clock, that's the equivalent of literally only a few seconds.

00:26:44.820 Yep.

00:26:46.000 So-

00:26:46.580 It started after, started in post-Constantine Rome, because prior to that in Rome, and I've read a lot about this.

00:26:53.020 As a matter of fact, they, they showed this on that Rome HBO series a few years back, which is very good.

00:26:58.140 If, if a husband, this is a husband with money, because if you were poor, you couldn't afford this.

00:27:01.820 But if you were a husband and you woke up and you were horny and wanted to have sex, and your wife said, no, your wife said, hang on, hang on.

00:27:07.760 Hey, Janice, come in here and fuck my husband.

00:27:09.880 Oh, okay, yes, ma'am.

00:27:11.040 And she fucked the husband right next to her, and then he'd be fine.

00:27:13.840 And that was perfectly normal for, as you said, 6 million years, 5.999 million years, whatever it is.

00:27:20.760 And the other part of this is, for the societal programming that you mentioned earlier, not only do men walk into this, one of the reasons they walk into this is because no one tells them.

00:27:30.860 My dad didn't explain this stuff to me when I was about to get married.

00:27:33.700 None of my buddies explained this stuff.

00:27:35.320 None of my older brothers explained this.

00:27:36.540 They all said, oh, you're getting married?

00:27:37.900 Great.

00:27:38.700 Including guys who were married themselves and not getting laid.

00:27:41.580 Including guys who have been married themselves and got divorced and lost everything.

00:27:44.660 Oh, that's great.

00:27:45.320 You're getting married.

00:27:45.720 That's great.

00:27:46.480 No one says, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa.

00:27:49.680 Do you understand what this means?

00:27:51.100 Do you understand what the divorce laws are in the state?

00:27:53.120 Do you understand what this means sexually?

00:27:55.500 Men don't do that.

00:27:56.960 Yeah.

00:27:57.100 I mean, I do a little bit these days, but barely.

00:27:59.480 Yeah.

00:27:59.700 It sucks.

00:28:00.480 Yeah.

00:28:00.920 I got a friend in the waiting area, Paul.

00:28:04.180 I'm just going to pull him in.

00:28:05.140 So Paul's actually deployed in Afghanistan right now.

00:28:07.960 So I'm going to pull him in because I know that sometimes he's got to run real, real quick.

00:28:10.520 But he wanted to ask you a question on this broadcast.

00:28:14.560 Paul?

00:28:15.240 Hey, Caleb.

00:28:16.100 How are you?

00:28:16.480 Can you guys hear me?

00:28:17.080 Are you okay?

00:28:17.760 Yeah, you're a little low on the volume.

00:28:18.880 I don't know if you can turn up, but let me try or just get a little closer to your

00:28:23.380 mic.

00:28:24.980 All right.

00:28:25.840 Using earbuds.

00:28:26.920 There you go.

00:28:28.200 Is that better?

00:28:29.140 Yeah.

00:28:29.660 Where are you deployed?

00:28:30.500 What city?

00:28:32.640 I'm in Afghanistan right now.

00:28:34.280 I'm in Helmand because we did a treaty and now they're trying to kill each other in Helmand.

00:28:39.560 So really where they try to kill each other, that's where I go.

00:28:42.240 That's the goal.

00:28:43.600 Yeah.

00:28:43.860 Great.

00:28:44.160 Yeah.

00:28:44.380 It's fun.

00:28:44.660 You're brave with me.

00:28:45.200 Fun times.

00:28:45.700 Well, it's a good time, I guess.

00:28:49.200 But I would just present an idea to you because I was curious about your opinion.

00:28:56.100 I read your book probably a few years ago, Alpha 2.0.

00:29:01.500 I found it pretty interesting.

00:29:02.600 And it was several years ago.

00:29:06.860 Great video on monogamy, by the way, Rich.

00:29:10.060 Thank you.

00:29:10.620 Several years ago, got into this topic.

00:29:13.020 And I don't know if Rich remembers from maybe some of my old, when I was trying to figure

00:29:17.400 out how to put my words to a video, you know, was exploring the topic of monogamy.

00:29:23.500 And, you know, what I found was that it's really a environmental adaption and trying to solve

00:29:30.340 reproductive problems, you know.

00:29:32.600 And so there's a time with scarcity of resources and lack of options, you know, lack of resources

00:29:41.660 and having to pre-plan for resources during the agricultural revolution where monogamy was

00:29:47.900 a solution to reproductive problems, particularly for beta males and less marketable females, you know.

00:29:56.120 Because children back then were actually property.

00:29:58.780 So you had to know where the property originated.

00:30:00.400 You're correct.

00:30:01.800 Yep.

00:30:02.200 Yep, exactly.

00:30:03.220 And so then, and now we're in a society now where the reproductive problem is being sold

00:30:10.200 if we just allow a society to let us, let it solve us for us and we don't pre-plan how

00:30:15.360 we want our relationships to go.

00:30:17.680 It's being solved through serial monogamy and open cuckoldry, right?

00:30:23.380 So where beta's in waiting, you know, shack up with a girl who's usually got a kid from

00:30:29.880 her alpha fucks days.

00:30:32.060 Can I say that on YouTube?

00:30:33.120 Anyway.

00:30:35.240 It's been said.

00:30:36.200 Carry on.

00:30:37.340 Yeah, right on.

00:30:38.240 So she's like slamming dudes, you know, in her younger years, bangs out a kid, and then

00:30:43.940 she finds a guy to take care of that kid.

00:30:46.720 It's just an open cuckoldry model where she's going from relationship to relationship, and

00:30:51.900 then that guy finds himself discarded when she's in about her late 30s, and she finds

00:30:57.880 no more use for him.

00:30:59.540 So it's just a losing model, you know, if you allow society to sort of direct where you

00:31:04.600 want to go with it.

00:31:05.400 Um, what I kind of run is more of a harem style, polygy, polygynous relationship, where

00:31:15.260 I have, um, so because you know, Caleb, you're kind of, you kind of leave it open to where

00:31:21.140 she can kind of decide what she wants to do.

00:31:22.900 You decide what you want to do.

00:31:24.040 So she gravitates towards you, because you're off of behavior, at least that's the idea.

00:31:28.660 And so, you know, it's, but it's kind of an equal scenario, right?

00:31:32.640 Where she can sleep with other people, you can sleep with other people.

00:31:36.380 It's not an equal scenario.

00:31:37.660 It's a fair scenario.

00:31:38.900 There's a difference.

00:31:40.080 It's not equal, but yes.

00:31:42.100 So far, you're right.

00:31:42.920 Yeah.

00:31:43.260 Yeah.

00:31:43.440 Okay.

00:31:44.280 I run, I run an unfair scenario where one would say unfair, one would say unfair, some

00:31:50.460 might say, where I basically have my, you know, my LTR and she, here's, it's an interesting

00:31:57.720 dynamic.

00:31:58.280 And I just wanted to present it to you guys and discuss or even explore later for yourselves.

00:32:02.800 But, um, it's like, she gets turned on by bringing me other females.

00:32:08.880 And so, and I started researching and looking into this and I kind of realized, you know,

00:32:14.520 this is also a genetic driver because we weren't just polygamist through try, you know,

00:32:21.440 front or driver, uh, hunter gatherer tribes.

00:32:23.800 I mean, we were polygamist where alpha guys with resources had their main wife or queen or

00:32:31.520 whatever you want to call it.

00:32:32.680 And then had concubines.

00:32:34.120 Yeah.

00:32:34.640 And yeah.

00:32:35.620 And the chick would, you know, she increased her value as she aged by bringing younger,

00:32:41.880 hotter, tighter for the guy.

00:32:44.280 And so she, you know, so, so they've evolved to be, this is why women tend to have lesbian

00:32:50.940 bisexual tendencies because, you know, when the guy's not around, they kind of, they can't

00:32:56.420 sleep with anybody else without potential penalty.

00:32:58.960 Oh, I see.

00:33:00.120 That's interesting theory.

00:33:00.900 You might be right.

00:33:01.420 I don't know.

00:33:01.920 That's interesting.

00:33:02.200 I've never heard it stated like that, but yeah, maybe.

00:33:04.120 Yeah.

00:33:04.960 Yeah.

00:33:05.300 So just some, you're looking into it.

00:33:07.080 So it's like they, they're, this is why they're turned on by their females or guys are pretty

00:33:10.960 much not turned on by being with other dudes mostly.

00:33:14.080 Right.

00:33:14.660 It's either you're, you're kind of either gay or not.

00:33:16.860 Right.

00:33:17.140 But for women, there's, there's definitely a scale.

00:33:19.800 And so for a lot of women, not every single woman, but a lot of women are turned on.

00:33:25.220 And if they can remove the social stigma, the slut defense from, you know, Hey, I'm bringing

00:33:31.740 my other dude, younger, hotter chicks, you know, if she, she can remove that stigma, she

00:33:38.480 finds herself turned on by doing that.

00:33:40.640 That's that's, and then it solves a bunch of reproductive problems.

00:33:43.800 Now that monogamy create creates traditional monogamy, which is she gets kind of her kicks

00:33:50.500 in her predatory sexual drive through women.

00:33:53.420 And for finding women for me versus trying to find a dude to sleep with, you know?

00:34:00.040 And so it kind of creates this interesting dynamic where she is, she is constantly doing

00:34:05.240 what is best for her and her, you know, imperative, which is to please the guy that she perceives

00:34:12.580 as alpha, which means doing things for me, they're happier doing shit for us.

00:34:16.860 We know that.

00:34:17.440 Right.

00:34:17.920 And so, so yeah, so it just creates this dynamic that has been very interesting solving

00:34:23.400 a lot of problems that traditional monogamy, um, kind of creates, especially in our society,

00:34:29.500 because we no longer have that stimulation for monogamy to work.

00:34:34.060 You have to create an outside, you have to insulate your relationship or else, you know

00:34:41.320 what I mean?

00:34:41.840 Social media and all the stimulation.

00:34:44.000 So let me tell you, you're right.

00:34:45.940 You're, you're, you're, you're right for the most part.

00:34:47.820 Correct.

00:34:48.160 Let me tell you what I've done and how I've done that, uh, now in the last few years.

00:34:52.380 So the girlfriend I had before my wife, um, I called her girlfriend.

00:34:57.760 She was probably in my parlance.

00:34:59.100 She was a high end MLTR, maybe OLTR.

00:35:02.440 We saw each other for many, many years.

00:35:03.980 She was a younger Asian woman.

00:35:05.420 She was very cute.

00:35:07.000 She would do exactly what you're saying.

00:35:09.240 She would bring over her cute, hot friends for me.

00:35:12.440 And either she would play with them or we would play with them or I would play with them.

00:35:16.700 She would actually, we actually got to the point where I would train her on how to go

00:35:21.320 onto Facebook.

00:35:22.620 She would randomly find pretty girls on Facebook, make friends with these girls.

00:35:26.360 They would come right over to her house because girls can pick up girls really easily.

00:35:30.340 They'd play with her.

00:35:31.240 And then she would bring them later, maybe a week later, bring them over to my house.

00:35:34.360 We did this many, many, many times.

00:35:35.840 Matter of fact, her favorites, my favorite statement she told me back then was, and I'll, I'll make

00:35:39.800 a G rated for rich, I want you to F all of my girlfriends.

00:35:43.980 It was great.

00:35:45.040 So today, now I'll get to the end in a second.

00:35:47.980 So then today, my wife today is what you just said.

00:35:51.660 She is turned on by watching me have sex with other women in front of her.

00:35:56.200 And she took her two or three years to say this because she was so embarrassed because

00:36:00.040 of her societal program.

00:36:01.280 But she said, my fantasy is to sit on, on my recliner with a glass of wine and my little

00:36:06.580 dog and be very comfortable and watch you have sex with one.

00:36:09.800 And so we've done that several times.

00:36:11.940 She loves that stuff.

00:36:13.480 But my point is under both the, and I can tell you other scenarios, other stories, other

00:36:17.520 women I've been with under both those scenarios.

00:36:19.720 I never said to them, you're not allowed to have sex with other men.

00:36:23.340 I'm only allowed to have sex with other women.

00:36:24.740 You're allowed.

00:36:25.240 You just got to sit there and take it.

00:36:26.540 And if you don't like it, I don't care.

00:36:28.020 I didn't have to say any of this.

00:36:29.480 They brought this to me on their own.

00:36:31.960 And my wife has no interest.

00:36:33.560 She's 40.

00:36:34.380 She's a preschool teacher.

00:36:35.680 She has no interest in being with other guys.

00:36:37.020 She just, that's not something she's into.

00:36:38.540 She has high ASD.

00:36:39.340 She's a Disney girl, all that good stuff.

00:36:41.400 But that's, so my model produces what you're talking about in many cases, not in all cases,

00:36:46.440 but in many cases, because of what you just talked about, because of women's biological

00:36:50.600 imperative, when they are with an alpha male or attractive, when I mean attractive, I mean

00:36:55.100 through personality, everything else.

00:36:56.780 Guy, they will move into these directions if you just let them.

00:37:01.160 The other, yeah, go ahead.

00:37:02.320 I said, yeah, no, I totally agree.

00:37:05.400 I never imposed any relationship at all on this girl.

00:37:08.080 Oh, good.

00:37:08.600 Well, good for you.

00:37:09.120 Then I love it.

00:37:09.960 She just grew into it.

00:37:11.500 I love it.

00:37:12.060 But here's what I do do a little bit different, though, is that if you want to plan a future

00:37:17.880 with me to include having access to my resources and access to an assured future, meaning I

00:37:25.800 don't just LTR with somebody different or whatever, then no other penises.

00:37:32.040 Like, I kind of expect you to.

00:37:34.560 You do what you want, girlfriend.

00:37:36.340 Okay, but.

00:37:37.500 Have you told your current LTR this now or no?

00:37:39.700 But then she's.

00:37:44.000 Yeah, she understands.

00:37:46.160 Like, so she brought up.

00:37:47.280 So it started off.

00:37:48.820 It started off Alpha Fox as all my, you know, situations start off with.

00:37:54.020 I don't start off as like the beta dude.

00:37:55.680 And so that grew into, so I established right in the beginning, we're going to play with

00:38:02.860 your friends.

00:38:04.200 All right.

00:38:04.620 Good.

00:38:05.200 So you don't run into this problem where like, you're like sexually exclusive with somebody

00:38:09.460 and then you're like, hey, let's play with your friends.

00:38:12.420 Like, and she's like, what the hell?

00:38:13.840 So like you, you establish it in the beginning, which we did and we played a bit and then boom,

00:38:20.240 I hit deployment.

00:38:21.000 So she had grown closer and more, more into me and wanting to plan this, like plan her

00:38:26.880 life and start planning this future.

00:38:28.780 How old is she?

00:38:30.420 She's 28.

00:38:32.120 How old are you?

00:38:32.640 And I'm 42.

00:38:34.220 Okay.

00:38:35.440 Yeah.

00:38:36.000 And so, I mean, you know, and that's, and that's cool.

00:38:39.000 I just basically, I did say at one point, yeah, you know, like I'm, you decide what you

00:38:43.740 want to do.

00:38:44.280 I'm just, we're, if we're going to be together and plan a life though, you know, she's like,

00:38:50.200 well, so she made it actually, and she made it a point to tell me, I'm not interested

00:38:54.480 in any other dudes.

00:38:56.100 I just want you.

00:38:57.980 And that's what often happens.

00:38:59.940 That's what often, my point is, that's what often happens without you saying a word.

00:39:03.980 And that's exactly what happened actually.

00:39:06.340 And so, and so then I, and that's, that's what I look for.

00:39:09.400 I never impose a commitment.

00:39:10.780 Everyone's a plate until they start demonstrating.

00:39:14.000 They want my commitment.

00:39:15.440 Agreed.

00:39:15.820 And so, and so then that, then once you started demonstrating that, then I'm like, okay, well,

00:39:21.040 good, good.

00:39:21.540 Well, if you want to, I'm, I'm not planning a future with someone who doesn't want to,

00:39:26.080 you know, be with me and to the exclusion of other dudes.

00:39:30.560 So I'm glad that you said that, you know what I mean?

00:39:33.200 That tells me we can start thinking about other stuff, but you know, and she's like,

00:39:38.860 but I'm still, you know, I'll still, we'll still do stuff with other girls.

00:39:42.560 Cause I want you to fuck all my friends and I'm like, awesome.

00:39:45.180 You know, that's, that's perfect.

00:39:46.680 And so she's been very happy with that arrangement, but she, it wasn't enforced.

00:39:51.740 It is a point.

00:39:52.700 It wasn't an alpha 1.0.

00:39:54.540 Hey bitch, you know, better do this.

00:39:58.100 Yeah.

00:39:58.660 So, so that's kind of how it developed.

00:40:00.580 And that's my preference, but I, it's good to hear your input on it and how, you know,

00:40:06.720 cause I think we're in a lot of an agreement on stuff.

00:40:08.940 Yeah.

00:40:09.120 Love all of it.

00:40:09.660 That's good.

00:40:10.080 Love it.

00:40:10.780 Awesome.

00:40:11.100 Thanks Paul.

00:40:13.280 Yep.

00:40:13.780 Yep.

00:40:14.100 See you brother.

00:40:14.740 Be safe.

00:40:16.540 So, um, if you guys are interested, I posted Paul's YouTube channel in the chat.

00:40:20.700 He's just getting started.

00:40:21.900 Um, when he comes back from the deployment, I'm probably going to have him on for a solo

00:40:25.100 episode.

00:40:25.460 He's got some interesting insight to the mechanics of the sexual marketplace from his own experiences.

00:40:31.520 Um, super chat from Sam whiskey.

00:40:33.780 He says today's children are a retirement plan.

00:40:36.740 I think that's true for some cultures.

00:40:38.100 What do you think, uh, Caleb?

00:40:39.280 I think they were a retirement plan.

00:40:41.900 I don't think they are anymore.

00:40:43.220 I think in the, in the 1800s, that is exactly what they were.

00:40:46.440 That's why as a man, you had as many kids as you could, because you knew you'd be old

00:40:50.000 someday and someone else would have to take care of the farm.

00:40:51.700 So you cranked out as many kids.

00:40:53.120 And we had, you know, one out of three died or whatever that number is.

00:40:56.600 So that was the case today.

00:40:59.300 I don't know if you've noticed kids don't give a shit about you.

00:41:02.600 Yeah.

00:41:03.120 Number one.

00:41:03.760 Number two, kids don't have any money today.

00:41:05.880 I mean, the millennials are poor and Jen's in Gen Z is going to be poor.

00:41:09.140 So yeah, I mean, we could go on a whole thing about that, but, and some of it isn't their

00:41:13.640 fault.

00:41:14.380 I agree with some of those arguments, but anyway, that's a whole different topic.

00:41:16.820 The point is for you today in the 21st century, in the Western world, to crank out a bunch

00:41:22.460 of kids, to hope they're going to take care of you in your old age.

00:41:25.640 No, you, you've got to rely on yourself.

00:41:28.560 You cannot today in the Western world, you have to rely on yourself.

00:41:31.860 You cannot rely on kids and you cannot rely on your government.

00:41:34.980 You have to, you've got to do this stuff yourself.

00:41:36.840 A big thing I said, um, maybe last year on one of my blogs was, and this is just, this

00:41:41.940 is not alpha 2.0.

00:41:42.840 This is just my personal opinion.

00:41:43.900 Every man should be worth, have a net worth in the Western world, a net worth of $1 million

00:41:48.300 by the time they hit 50.

00:41:49.660 That's my opinion.

00:41:50.760 And I think that's mandatory.

00:41:51.780 And you could argue that number is too low.

00:41:53.580 Matter of fact, some will argue that number is too low.

00:41:55.780 You've got to do this yourself.

00:41:57.100 You can't rely on your kids.

00:41:58.100 I don't think the number is too low.

00:41:58.860 I've actually put out a video a couple of years ago that I said, guys need to have a

00:42:01.960 million bucks by the time they're 40.

00:42:04.120 Right.

00:42:04.520 Which is not that unreasonable.

00:42:05.880 I mean, it literally works out to like 370 something dollars a day over 10 years.

00:42:10.960 Well, with inflation, it's not unreasonable anymore.

00:42:12.920 I mean, maybe in the eighties, that was unreasonable today.

00:42:15.240 But a lot of guys get pissed off.

00:42:16.780 Like they get really, really upset when you say, look, you know, if you do a little bit

00:42:19.740 of work and you plan a little bit and you hustle a little bit, then you can put a little

00:42:24.640 bit of a dent in your own universe and have access to, you know, the ability to maneuver

00:42:28.400 and the flexibility to buy and choose and do whatever you want, whenever you want.

00:42:31.820 And they're like, well, you're out of touch, rich.

00:42:33.640 You have no idea how hard it is to make a buck today.

00:42:35.760 A blah, blah, blah.

00:42:36.360 That's because I get the same to lies.

00:42:38.380 It's because you subscribe to an old world order that doesn't serve you.

00:42:41.700 So how's it working out for you, buddy?

00:42:43.760 It's not right.

00:42:44.740 So.

00:42:45.140 And your income is your fault.

00:42:46.900 Yeah.

00:42:47.580 Yeah.

00:42:47.800 Including if it's good.

00:42:48.640 If it's good, it's your fault.

00:42:49.740 If it's terrible, it's your fault.

00:42:50.820 You can't blame anyone else.

00:42:51.860 You can't blame the Democrats.

00:42:53.200 You can't blame Trump.

00:42:54.700 You can't blame your mom.

00:42:55.960 You can't blame your fucking roommate or your boss.

00:42:57.800 That's your fault.

00:42:59.020 And they hate that too.

00:43:00.620 Oh yeah.

00:43:00.840 Well, I think that guys are more akin to taking ownership, you know, these days.

00:43:05.860 I mean, it's funny because I mean, you notice by putting out content, you know, around the

00:43:09.760 stuff that we talk about, the feedback that I get is, okay, got it.

00:43:13.020 Make more money, make more muscles, you know, improve some game, you know, okay, got it.

00:43:17.680 I'm going to go do the work now.

00:43:18.880 But if you tell a woman, you know, lose some weight, get it, you know, get a gym membership,

00:43:22.800 look more feminine.

00:43:24.640 It's like, you know, they just lose their ever loving minds, right?

00:43:27.520 How dare you tell us to do something for the express benefit or, you know, provisional

00:43:34.060 outcome for men, blah, blah, blah, blah, sort of thing.

00:43:36.900 What is it that frustrates you the most about men today?

00:43:42.860 Oh boy.

00:43:44.600 You know, because a lot of people will ask you some questions.

00:43:46.680 Like I'm in your private Facebook group, right?

00:43:50.220 And I see guys go in there posting posts all the time.

00:43:52.560 And it's not a curated, you know, sort of community, but I see like the same sort of

00:43:56.580 comments that come up in other public groups as well, right?

00:44:00.140 What do you get frustrated by the most?

00:44:04.220 Like you find yourself repeating it over and over and over and over and over again.

00:44:08.200 There's so many things and it depends on the guy's age.

00:44:12.960 I'll start with a random few.

00:44:15.180 One of the big ones is what I just said.

00:44:17.020 These young guys in their 20s or early 30s who complain that there's no point in doing

00:44:23.680 what you just said, there's no point in making a decent amount of money because women are

00:44:27.540 disloyal today.

00:44:28.240 It's not like the 1950s.

00:44:29.020 So why would I make a bunch of money?

00:44:30.140 There's no point in lifting weights because what's the point?

00:44:33.360 There's some chat on Instagram takes all the girls.

00:44:35.840 There's no point in doing these things because there's no point in learning any dating or

00:44:40.760 relationship skills because my SMV is too low.

00:44:43.500 I'm not a multimillionaire with six pack abs.

00:44:45.300 There's no point.

00:44:45.820 And when they say that, they don't realize when you say things like that, that means your

00:44:51.460 entire view of your entire life is woman-centric.

00:44:54.420 You shouldn't give a shit about women if you want to make more money.

00:44:57.760 When I wanted to make more money as a kid, I set a goal when I was 18 to make a six-figure

00:45:02.300 income by the time I was 28.

00:45:03.520 I beat it by one year.

00:45:04.420 I hit it by the time I was 27.

00:45:06.720 At no point did I ever think, I can't wait to make six figures because then I'm going to

00:45:10.280 get laid.

00:45:11.120 Then I'm going to get a hot wife.

00:45:12.420 I never thought that.

00:45:13.400 I wanted to make six figures because I wanted the money.

00:45:16.100 I grew up poor and I hated it and I wanted the money for me.

00:45:19.920 It had nothing to do with women.

00:45:21.080 So when you say, I don't want to make any money because girls, well, then where is your

00:45:26.180 entire focus?

00:45:27.240 It's on girls.

00:45:28.660 The girls should be one of your final focus areas, not your first one.

00:45:32.300 Are you fucking kidding?

00:45:33.640 Get healthy.

00:45:34.680 If your health is out of whack, get that taken care of.

00:45:36.840 Get your income up to a certain point.

00:45:38.640 And then yes, get some dating and relationship skills, which are important.

00:45:41.860 And you don't do it for girls.

00:45:43.240 You do it for you.

00:45:44.500 What the fuck?

00:45:45.520 And they don't even see that when they say these things.

00:45:48.000 They don't hear themselves when they say, why should I bother starting a business?

00:45:51.620 Because girls are cunts today.

00:45:53.380 Sorry.

00:45:54.160 Girls are blanks today.

00:45:55.440 Why bother?

00:45:56.340 They don't understand where they're coming from with that stuff.

00:45:59.500 That's probably the biggest one off the top of my head.

00:46:01.580 If you want another one, it's older guys who repeat the same mistake.

00:46:05.720 So they say, okay, I was a beta.

00:46:08.020 I got married too soon.

00:46:10.040 I got traditionally monogamously married.

00:46:11.660 I didn't sign a prenup.

00:46:12.420 I got divorced.

00:46:13.380 I got divorce raped.

00:46:14.580 I lost my kids.

00:46:16.660 So I'm going to do it again.

00:46:18.020 I'm going to do it again with this new girl.

00:46:19.140 See, the problem, Caleb, was not marriage.

00:46:21.720 It was because I chose the wrong woman.

00:46:23.600 See, this woman is different.

00:46:25.080 This woman is different.

00:46:26.320 This woman is not like the rest.

00:46:27.820 So now this model will work.

00:46:31.840 And they don't understand the problem isn't the woman.

00:46:35.500 It's the model.

00:46:36.780 You're using the exact same model that you used before, and you're expecting it to work just because the woman is different.

00:46:41.900 And that's not how it works.

00:46:43.240 As a matter of fact, you look at the stats.

00:46:44.640 Second marriages fail more often than first marriages because guys should do the same damn thing over and over again.

00:46:49.680 I got married a second time, but my marriage is structured completely differently.

00:46:54.060 It is completely different than the first traditional monogamous marriage I had.

00:46:57.400 And plus, I waited 10 years after my divorce to even think about getting married again.

00:47:02.440 I wanted to get a lot of other things done in my woman life and my financial life before I made that change.

00:47:07.940 So that's one.

00:47:08.680 Those are probably the two biggest.

00:47:09.980 I mean, there's more, but those are the two big ones.

00:47:11.940 That's a great comment.

00:47:12.320 Yes, correct.

00:47:12.880 Correct, John B.

00:47:13.720 You're right.

00:47:16.760 Okay, so that covers some of the points of frustration.

00:47:22.440 You got married a second time.

00:47:23.800 You said that you've protected yourself with the second marriage.

00:47:28.720 You don't have any kids with her in the second marriage.

00:47:31.060 Does she bring any kids in tow?

00:47:32.500 No.

00:47:33.120 Okay.

00:47:34.000 So she doesn't bring that much in the way of baggage.

00:47:37.520 You've legaled up.

00:47:38.700 Did you do a prenup and a postnup or just a prenup?

00:47:42.480 So my attorneys tell me that I'm not allowed to give too many specifics on this because then I risk the enforceability of these things that I have signed.

00:47:49.120 So I'll give you as much as I can, but I'll give you as much as I possibly can.

00:47:51.700 So in most jurisdictions, and this is really important, guys, every city in the Western world is radically different.

00:47:58.980 So please check your local laws in your local city before you take anyone else's advice.

00:48:03.600 If you're in Los Angeles, it's very different than you're in Miami or London or Sydney.

00:48:07.840 So this is very local.

00:48:09.140 I always tell guys to buy an hour of a lawyer's time before they do anything.

00:48:12.920 That's what I tell everybody.

00:48:14.020 So they at least walk into this water house with their eyes wide open.

00:48:16.640 Right.

00:48:17.240 Not because before you marry her, before she even moves in.

00:48:20.460 Correct.

00:48:20.860 You could spend $100, $200.

00:48:23.420 It'll be the best thing you've ever spent in your life.

00:48:24.860 And talk to a lawyer in your city, a divorce attorney or family attorney.

00:48:28.020 Right.

00:48:29.460 In most jurisdictions, it is not actually called prenuptial agreement.

00:48:32.280 They all have different names for it.

00:48:33.280 And there's different levels of enforceability.

00:48:34.880 Some of them are enforceable.

00:48:35.720 Some of them are not.

00:48:36.200 But I signed a number of things and had her sign them 60 days before she moved in.

00:48:43.040 And let's see, about a year and a half before there was a wedding ceremony.

00:48:49.240 So did I have to sign a post-nup?

00:48:52.080 No.

00:48:52.580 What I did sign was something that applied to living together and then a second item that applied to cohabiting long term.

00:49:00.620 So it wasn't really a post-nup.

00:49:01.780 No.

00:49:02.720 And it's not just signing a prenup or the equivalent.

00:49:05.340 You also have to keep separate finances in most jurisdictions.

00:49:08.700 So our finances are completely separate.

00:49:10.960 We have no shared assets, no shared accounts, no shared, not the same cell phone account.

00:49:16.260 I can't pay her cable bill.

00:49:19.080 She's got to pay it herself.

00:49:20.880 It's completely separate.

00:49:22.040 And if you start merging finances, you, again, you damage the enforceability of what you signed.

00:49:26.680 So it's not just you sign a few pieces of papers.

00:49:29.000 Okay, good.

00:49:29.380 I'm done.

00:49:30.300 What good attorneys will tell you is that, no, you now have to live the agreement for the rest of the marriage.

00:49:34.840 And if that's the rest of your life, you can't violate it once.

00:49:37.700 Because if she goes to divorce court and challenges whatever she signed, and there's ways you can diminish that risk as well.

00:49:44.260 If she can show that you violated the structures you agreed to in the agreements, then it becomes less enforceable and now you risk losing your money.

00:49:51.640 Have you heard of the approach to expatriation and secured party creditor to protect yourself and your assets?

00:50:00.760 Yes, a little.

00:50:02.020 That's a little extreme, but I haven't looked into that hardcore.

00:50:04.200 I have heard of it, yes.

00:50:05.320 Yeah.

00:50:05.560 I had a conversation with a guy that does it, and I mean, basically, it takes you off the records.

00:50:11.260 I mean, you don't have access to credit.

00:50:12.660 You don't have access to banking.

00:50:14.960 Right.

00:50:15.040 Right.

00:50:15.860 I couldn't do that.

00:50:16.960 You don't pay taxes and stuff like that either.

00:50:18.640 Yes, I couldn't do that.

00:50:19.920 I mean, I couldn't do it.

00:50:20.660 I wouldn't want to do it.

00:50:21.400 That's too extreme for me.

00:50:22.800 But yeah, there are some guys in the country.

00:50:23.740 That's the most extreme way to try to protect yourself.

00:50:25.780 You basically are no longer a citizen, but you still remain in the country.

00:50:29.500 Yes.

00:50:30.240 To me, that's too risky.

00:50:31.600 Again, I try to stick with long-term models that I don't have to worry about for the rest of my life.

00:50:34.960 And to me, I'm not saying that wouldn't work.

00:50:36.520 It probably does if you're very careful.

00:50:38.220 But I don't want to.

00:50:38.540 You're also very safe from the perspective that you don't have kids.

00:50:41.460 You're not going to have kids, and she doesn't bring any kids to the relationship either, right?

00:50:45.040 Correct.

00:50:45.180 So it's really just dealing with assets.

00:50:46.820 Yeah.

00:50:47.000 Yeah.

00:50:47.300 So when I was looking for someone, I made the decision I wanted to settle down again under this model, not the traditional model.

00:50:52.240 So I made a list of the ideal traits this woman would have, and I had two lists, a must-have, and then it wouldn't be nice if she had.

00:51:00.560 And the must-have was either she had no kids and didn't want any kids or was physically unable to have kids.

00:51:07.740 That's cool if my younger is shit.

00:51:09.320 Or she was someone in my age range who already had kids, and they were grown and gone.

00:51:13.940 If they were little kids or – and that's an issue I ran in when I was dating younger women.

00:51:18.160 And I still date young women on the side, but those are FBs.

00:51:20.360 In moderately more serious relations with younger women, they want more kids, and I already have two kids.

00:51:26.600 I'm like – matter of fact, that's one of the reasons the woman before my wife didn't work out is she really wanted two kids.

00:51:32.120 I'm like – so I had to go through that.

00:51:34.160 So yes, but you're correct.

00:51:35.520 Our marriage is a lot easier because there are no kids.

00:51:39.340 It's a world of difference.

00:51:40.920 And it's a world of difference for a number of reasons, but that's one of the correct.

00:51:43.240 Yes.

00:51:44.120 Yeah.

00:51:44.400 Here, I got a – let me throw this question up from one of the guys in my inner circle, Jack.

00:51:48.600 He says, so what's the point in being married if she's cool with you being non-monogamous, no kids, and financials are totally separate?

00:51:54.140 Love, question mark.

00:51:55.360 So what do you think the answer is?

00:51:58.440 There is an answer.

00:51:59.480 It's not my answer.

00:52:00.380 It's her answer.

00:52:01.000 What do you think a – now, my models rely on only – my models are based on only dating women who are normal,

00:52:09.040 not women who are already hardcore into polyamory and normal girls.

00:52:13.180 So she's a normal – she doesn't look normal.

00:52:14.460 She's beautiful.

00:52:14.940 But she's a normal girl.

00:52:16.340 What would a normal girl – how would a normal girl answer that question?

00:52:20.000 Because I want a wedding and I want a commitment and I want a wedding ring

00:52:24.600 and I want my mom to take a picture of my mom at my wedding and societal programming.

00:52:28.840 So it was her idea, not mine.

00:52:31.020 I agreed to it.

00:52:31.740 She had agreed a lot of stuff to marry me, obviously.

00:52:33.800 So one of the compromises I made is fine.

00:52:36.080 We can have a big foofy wedding, and we did.

00:52:38.380 Fine, you can get a wedding dress.

00:52:39.640 Fine, I'll get you a wedding ring.

00:52:41.000 Fine, fine, fine, fine, fine.

00:52:41.900 So all the societal programming trappings, that's the answer.

00:52:45.780 You and I would say, what's the fucking point?

00:52:47.520 And I did say that.

00:52:48.680 It was silly.

00:52:49.600 I mean, I didn't – hey, it was fine.

00:52:50.880 I had a fun day.

00:52:51.600 I ate some cake.

00:52:52.540 It was fine.

00:52:53.120 But that's why.

00:52:54.980 That's the answer.

00:52:55.600 That was a compromise I made.

00:52:56.920 Now, I had to make sure that that compromise did not damage the enforceability of the legal paperwork I signed.

00:53:01.560 So I had to be really careful about how I did that.

00:53:03.980 I did it.

00:53:04.720 It was fine.

00:53:05.280 I don't mind having a wedding.

00:53:06.400 Fine, sweetheart.

00:53:07.080 Because she's agreeing to a lot.

00:53:08.740 I have sex with other women.

00:53:10.220 There are separate finances.

00:53:11.260 She doesn't get a penny if we get divorced.

00:53:13.020 So it was fine for me to say, sure, I'll give you a wedding.

00:53:15.860 Sure, I'll buy you a ring.

00:53:16.860 Sure.

00:53:17.680 I want to go to the business part of your life, maybe in about 10 minutes.

00:53:22.820 So let's spend about 10 minutes on – because you've kind of spoken about it a few times through this broadcast.

00:53:29.540 I know you've got lots of blog posts on it and podcasts and all this stuff.

00:53:32.480 And I think I've heard you declare on one of the podcasts more than 50% of the women that you've slept with have been under the age of 23.

00:53:39.240 Yes.

00:53:39.380 And that's recently, I guess, in the last few years too as well.

00:53:41.720 So your marriage is open.

00:53:43.440 How do you go about – and let's – again, let's try to keep this watered down for the guys on YouTube so they don't get butt hurt.

00:53:49.580 But how do you go about doing that successfully with women that young when you're the age that you're at right now?

00:53:56.320 So that's a very big topic.

00:53:59.280 I will summarize it as best I can.

00:54:01.080 When you are an older guy going after much younger women, you have to break out younger women into three categories.

00:54:06.320 And when I say younger women, I'm usually talking about women under the age of 23.

00:54:10.920 Obviously, if you're in your 60s and you're a dating woman who's 35, that would be a younger woman to you.

00:54:14.480 But when I say younger women, I'm talking about women in their 20s, certainly under the age of 23.

00:54:17.900 They break out into three categories.

00:54:19.680 There's three types.

00:54:20.840 Type one is the type of younger woman who would never sleep with an older man ever.

00:54:25.060 She thinks it's gross.

00:54:26.160 It's like effing her dad.

00:54:27.540 So she would never do that.

00:54:28.640 It's disgusting.

00:54:29.440 She'll go about four or five years older than her, and that's it, period.

00:54:32.220 You have no chance, those women.

00:54:33.740 It doesn't matter what you do, what you try, what techniques you use, how good-looking you are, how rich you are.

00:54:37.400 They will not go there.

00:54:38.380 So that's type one.

00:54:39.500 Type two, which is the smallest category, are women who are the exact opposite.

00:54:43.180 They are only attracted to much older men.

00:54:45.920 As a matter of fact, in many cases, the older, the better.

00:54:48.160 So if she's 19, she wants a guy in her 40s.

00:54:50.640 That really turns her on.

00:54:51.800 This is the woman who sat in the back of her algebra class in high school and was lusting over her 45-year-old algebra teacher.

00:54:58.160 That's that girl.

00:54:59.320 So those are the ones you want to focus on.

00:55:01.160 The third type is type threes, and those are women who don't really care about how old a guy is.

00:55:06.620 They're attracted to all the usual other stuff, confidence, appearance, you know, SMB, all other stuff.

00:55:11.640 They don't really care how old you are, but they will end up dating men their own age because that's who women hang out with.

00:55:16.580 19-year-old girls, 25-year-old girls hang out with men who are about that age range.

00:55:20.080 So that's what they end up with.

00:55:21.580 So you focus on the type twos, and your entire system for going after these women is to exclude or screen out the type ones, focus on the type twos, get type threes when you can if you want to take a little time and extra effort.

00:55:34.120 The way you do that is by using your age as a, I'll use an old pickup artist term, DHV.

00:55:39.520 Instead of saying, oh, no, I better act like I'm younger.

00:55:42.380 I better dress like I'm a younger guy.

00:55:43.900 No, you play up the fact that you're an older guy.

00:55:46.720 I mean, I'm dressed like this.

00:55:47.800 I don't dress in like a Hurley shirt or some shit like that.

00:55:50.540 I'm dressed like an older guy.

00:55:51.820 So you play up the fact that you are a confident, attractive, non-creepy, that's a big one, non-creepy older guy.

00:55:59.860 And that's what will turn on the type twos.

00:56:02.200 What guys do when they try to act younger is they're trying to oppress the type ones, but those are the women who would never sleep with them.

00:56:08.880 So you're just completely wasting your time by trying to act younger.

00:56:11.500 So guys who lie about their age and try to act like they're 10 years younger or imply they're 10 years younger, you're blowing the whole thing.

00:56:17.700 You should actually play up your age.

00:56:19.520 If anything, I've done this before.

00:56:21.080 You should lie and say you're older.

00:56:22.420 I did that as an experiment.

00:56:23.700 I told it very quickly I was my age.

00:56:25.940 So that's the summary of it.

00:56:29.220 There's a lot more to it, but that's the backbone of it.

00:56:31.640 I noticed a lot of guys go wrong when they try to go into their world.

00:56:35.700 They'll try to dumb themselves down, get into the Justin Biebs sort of outfit, sort of stuff like that.

00:56:40.760 You don't do that.

00:56:41.360 You invite them into your world, right?

00:56:43.280 Right.

00:56:43.720 That's a great way of saying it.

00:56:44.900 That's fantastic.

00:56:46.000 I love it.

00:56:46.620 And that's exactly accurate.

00:56:49.160 Where do you find these women that are under 23 that you've spent so much time with?

00:56:52.680 My whole thing is online dating.

00:56:54.540 Matter of fact, that's how it got started as Black Dragon a billion years ago was online dating.

00:56:57.980 And so it's a combination of several apps.

00:57:02.040 Now, today, I'm almost 50.

00:57:04.300 I make multiple six figures.

00:57:05.820 I run three companies.

00:57:06.760 I'm very busy.

00:57:07.820 So I started introducing a few years ago Sugar Daddy Game into my mix.

00:57:11.800 So there's a mixture now of normal FBs and then sugar babies who you throw a little money at to occasionally.

00:57:17.920 And again, my rule about that, not again, but I haven't talked about this podcast.

00:57:20.780 My rule about that, about paying for sex, is a big topic.

00:57:24.020 My bottom line rule for paying for sex is it's okay, provided two things.

00:57:27.760 One, you make plenty of money.

00:57:29.180 If you're making $32,000 a year and you're paying women on Seeking Arrangement or paying hookers in Thailand, your money should be going somewhere else, dude.

00:57:35.500 You need to be making more money.

00:57:36.500 Invest back in yourself, number one.

00:57:38.220 Number two is you have the ability to get laid with younger, attractive women without paying them.

00:57:43.760 Because if the only way you can have sex, and a lot of guys in this category, unfortunately, if the only way you can have sex is by paying for it, your self-esteem is going to take a big hit.

00:57:52.960 That's not going to make you long-term happy.

00:57:55.000 So if you have the ability to do this, but you're busy and you can easily afford it, then go ahead and do it.

00:57:59.900 I just started doing this a few years ago.

00:58:02.160 So for the first 10, 11 years, I didn't pay for a single thing.

00:58:05.440 I didn't want to.

00:58:05.960 As a matter of fact, the Black Dragon system that I've got is based around having sex with women within two to three hours of FaceTime spending less than $27.

00:58:15.440 And to answer your question, mine is mostly online dating.

00:58:18.560 That's probably 90% of what I've done.

00:58:20.680 I dropped your YouTube channel in the chat, by the way.

00:58:23.340 So it looks like you're just over 1,000 subscribers right now.

00:58:25.840 So we got you there.

00:58:26.520 So the three businesses that you run that lets you live independent or independent of location, living this lifestyle that you choose, going where you want, doing what you want, and not worrying about government and coronavirus and all that kind of stuff.

00:58:45.080 What are the three businesses that you run and how do you run them?

00:58:48.500 If you can offer some insight into that to help some guys understand where you're coming from.

00:58:51.940 So I have a business background.

00:58:53.160 I've been a business consultant for about 23, 24 years.

00:58:55.700 I've started lots of companies.

00:58:56.880 That's my background.

00:58:58.180 A lot of guys think women's stuff is my background.

00:58:59.920 I'm actually a business guy.

00:59:01.500 The three businesses that I have, and this is just an example of an Alpha 2.0 business model.

00:59:06.080 You don't have to copy this if you don't want to.

00:59:07.560 This is just what I've done.

00:59:08.740 My first business is, as I mentioned, I'm a business consultant, time management, strategic planning, productivity, things like that, where I do consulting for certain niches in certain industries for companies.

00:59:17.580 Coaching is when you work with a human being.

00:59:19.820 Consulting is when you work with a company.

00:59:21.020 So that's my first business.

00:59:21.960 My second business is the Alpha 2.0 Black Dragon business.

00:59:24.640 Freedom Focus, lifestyle design for men.

00:59:27.860 Sell e-books, podcasts, courses, seminars, coaching services, all that good stuff.

00:59:33.160 So that's a purely online business.

00:59:35.260 And I did that by design.

00:59:36.660 I wanted a purely online source of income.

00:59:38.480 My third business is I do marketing for on-site IT companies where I actually market for them, and we pretend that we're them using their letterhead and telemarketing and things like that.

00:59:48.000 We resurrect old accounts, and I take a percentage of the improvement.

00:59:51.480 And that is a purely offline business.

00:59:53.320 So there's literally no website for that.

00:59:55.640 It's purely offline.

00:59:56.840 We use telemarketers, direct mail.

00:59:58.640 It's B2B, so we're able to do those kinds of things.

01:00:00.940 But it's still 100%.

01:00:02.320 All three of these incomes are 100% location-dependent.

01:00:05.560 I can be anywhere I want in the world.

01:00:06.960 I don't have to be physically located in any one place to make sure these businesses run.

01:00:11.020 And you may notice these three companies have nothing to do with each other.

01:00:14.680 So I have a diversified stream of income.

01:00:17.340 They talk about diversifying your investments, which is important.

01:00:21.720 Mine are in diversified.

01:00:22.340 But I would argue it's more important to diversify your income.

01:00:25.820 So if any one of these companies has a major problem, I go out of business at any one of these companies, or the laws change, and you're not allowed to talk about dating on the Internet, so my second business goes away, or they start licensing consultants, or whatever happens.

01:00:38.940 If one of these companies goes out of business, I'm upset, but I'm okay.

01:00:42.540 The income just keeps coming in, and I'm all right.

01:00:44.560 So you want to make sure that when you have a model like this, you have diversified income streams.

01:00:48.720 You don't just – the example is a real estate guy who's a real estate agent, then he starts a mortgage brokerage, then he trains other real estate agents.

01:00:56.580 And he says, well, I have three companies.

01:00:58.060 Yeah, you do, but it's all the same market.

01:00:59.600 So if real estate takes a dump in your area, you're screwed.

01:01:01.900 All three of your companies vanish.

01:01:03.440 You don't want to do that.

01:01:04.660 So that's an example of an alpha 2.0 business model.

01:01:07.400 And every business I have has multiple streams of income in each company.

01:01:12.400 I don't just sell one thing in each company.

01:01:14.180 I sell many things.

01:01:14.920 So I have multiple streams added up times three businesses.

01:01:17.900 All that stuff, spending off money every month, regardless of where I live in the world.

01:01:22.320 And it only requires, in my case, 15, one, five hours per week to maintain.

01:01:27.360 I work a lot more than that because I want to, because I like to work and I have big goals.

01:01:30.700 But if I wanted to, I could work all day Monday, put in a 10-hour day.

01:01:34.520 I could work half the day Tuesday, and I could take the rest of the week off.

01:01:37.040 That income would come in for the rest of my life, more or less.

01:01:40.520 What hardware do you need to run the business in that way?

01:01:43.880 This laptop that I'm staring at right now.

01:01:46.080 That's it.

01:01:46.580 So I believe in having the alpha 2.0 business model is very lean.

01:01:51.080 No inventory, minimal infrastructure, no employees.

01:01:55.000 I have no employees.

01:01:55.960 I have a staff, about 15 people, but none of them are employees.

01:01:58.640 Because I don't want to dick with those taxes and regulations and paperwork and all those laws.

01:02:02.900 No thanks.

01:02:03.400 So my entire business empire is this laptop I'm staring at and this microphone in my phone over there.

01:02:09.240 And that's it.

01:02:09.940 All right.

01:02:10.140 So you pack it up.

01:02:10.940 You have an internet connection.

01:02:12.360 You're plugged into your business from anywhere in the world.

01:02:14.080 And I barely even need my laptop.

01:02:16.420 The next step to this is just to use my phone.

01:02:18.540 I think it was Gary Vaynerchuk who talked about as long as I have my phone, I can maintain my income.

01:02:23.140 Oh, that sounds good.

01:02:24.040 I like my keyboard, though.

01:02:25.660 So I might stick with my laptop.

01:02:27.020 But correct.

01:02:27.560 As long as I have my laptop and an internet connection, I'm good.

01:02:30.840 Got it.

01:02:31.080 And where do you not have an internet connection?

01:02:33.060 Even if I don't, I tether it.

01:02:34.660 Wi-Fi tether it to my phone.

01:02:36.080 Even internationally, it works fine.

01:02:37.500 Never a problem.

01:02:40.840 Real estate.

01:02:41.940 You don't have any real estate right now.

01:02:43.400 You didn't talk about real estate in that portfolio.

01:02:45.400 Is there a reason why you're not involved in it?

01:02:47.180 Are you avoiding it?

01:02:48.220 Yeah, I'm avoiding it.

01:02:49.260 I have been avoiding it.

01:02:50.820 I'm reasonably convinced we're at the top of a market or near the top of a market.

01:02:54.680 Now, you never know.

01:02:55.320 I could be wrong.

01:02:55.940 I don't like buying when things are good.

01:02:58.060 I like buying when things are bad.

01:02:59.540 That's why I'm taking a very hard look at the coronavirus and assets in Asia right now

01:03:02.620 because people are freaking out, which I like.

01:03:05.760 No, I purposely held off buying real estate for many years.

01:03:09.140 I have been diversifying in other areas and stacking a lot of cash, which I also don't

01:03:13.680 like.

01:03:14.180 I've mentioned this in my blog.

01:03:15.000 I hate having all this cash.

01:03:16.140 It bothers me, which is one of the reasons I started taking this cash and putting it in

01:03:19.160 my companies, trying to practice what I preach and building my income there.

01:03:23.060 As part of the Five Flags plan that I'm going to be executing next year, I'm sort of

01:03:27.020 required, not literally, but if I want what I want, I have to buy real estate in certain

01:03:31.820 places, including the United States, to make all this legal and also getting passports

01:03:36.820 in other countries and things like that.

01:03:38.820 So next year or late this year will be the first time I will buy real estate in, let's

01:03:44.840 see, five years or so?

01:03:47.080 Yeah.

01:03:47.900 Where do you find that you get treated best around the world?

01:03:51.180 You've traveled around a lot.

01:03:52.160 I've seen you do some videos, like just walking around in Germany, for example.

01:03:56.020 Yeah.

01:03:57.560 Like, where do you find is a good place for men to look on this planet?

01:04:02.320 I get this question a lot.

01:04:03.420 It depends what your objectives are.

01:04:04.980 So if you're looking to get laid, that would be one set of countries.

01:04:07.320 If you're looking to make a lot of money, that'd be another set of countries.

01:04:09.740 If you're looking to start a business, that'd be another set of countries.

01:04:11.460 So it depends on, and I've noticed that guys have different priorities when it comes

01:04:14.380 to these things.

01:04:15.320 My priority is usually business and finances.

01:04:17.940 That's always been my priority.

01:04:19.180 And then if I can, you know, play with the women in the country that I'm in there for

01:04:22.580 business, I'll do that too.

01:04:23.980 But I've never really traveled for the specific reason of getting laid.

01:04:27.380 I don't really, I've never had that need.

01:04:29.560 So it depends on what you're talking about.

01:04:31.640 If you want, if business is a priority.

01:04:34.100 Yeah.

01:04:34.160 Let's use the business model.

01:04:35.260 Right.

01:04:35.680 The best place in the world, in my opinion, if business is a priority is Southeast Asia,

01:04:39.140 which by the way, overlaps with some women's stuff too.

01:04:42.200 So yeah, Southeast Asia is the only region in the entire world that will experience massive

01:04:46.820 economic growth over the next 25 years.

01:04:48.900 Everywhere else is going to either collapse or stagnate or maybe slowly rise.

01:04:53.760 It's Southeast Asia.

01:04:54.840 It's all those Southeast Asia.

01:04:55.980 There's five or six of them.

01:04:57.020 Any one of them will do great.

01:04:58.220 What are the countries that you're referencing when you say Southeast Asia?

01:05:01.140 So let's see if I can remember the list.

01:05:03.620 So it's Thailand, which has kind of already hit.

01:05:05.920 Thailand isn't growing as fast more because it's the top.

01:05:08.120 Thailand, Cambodia, Laos is probably the weakest one.

01:05:12.240 Myanmar has tons of opportunity.

01:05:14.620 Myanmar is going to be insane.

01:05:16.960 Vietnam is fantastic.

01:05:19.680 Malaysia is pretty good.

01:05:21.280 Again, like Thailand, it's kind of already arrived.

01:05:23.860 Philippines, I don't usually include Philippines into that, although technically it kind of

01:05:27.020 is.

01:05:27.540 Philippines could go up or down.

01:05:29.280 Philippines will probably rise slowly, but it's those first four countries.

01:05:32.480 Got it.

01:05:33.420 Yeah.

01:05:33.580 Um, we got about 20 minutes left on the broadcast.

01:05:38.300 Um, I wanted to spend some time on some of your, some of your work, especially as it

01:05:43.520 relates to when you talk to guys, cause this is really why this is how most guys have found

01:05:48.520 you anyway.

01:05:49.320 Like this is how I came across your work is somebody said, you know, what do you think

01:05:52.840 of black dragon?

01:05:53.460 I was like, I don't know who this guy is.

01:05:54.800 I kind of looked it up.

01:05:55.540 And then the first thing that I started diving into that you were writing about was TRT.

01:05:59.460 Cause it was around the same time that I was starting to consider it for myself.

01:06:02.120 Right.

01:06:02.520 Yeah.

01:06:02.980 And then I'm like, okay, this guy clearly knows what he's talking about as I dove through

01:06:06.140 the rest of it.

01:06:07.100 So you've put out a lot of blogs, you've done some podcasts, you've got how many books?

01:06:11.940 Well, you got some eBooks, but your main book is to be kind of like the alpha male 2.0

01:06:15.920 model.

01:06:16.840 Seven books.

01:06:17.500 Totally.

01:06:17.880 That's the primary book.

01:06:18.700 Yeah.

01:06:18.800 The Unchained Man.

01:06:19.760 And, um, the Unchained Man, by the way, guys, the Amazon store that I have pinned in the

01:06:24.000 top comment, that's got all of my recommended reading and Caleb's book is in that list.

01:06:27.680 So if you want to grab it, it's in there.

01:06:29.000 It's very easy to find.

01:06:29.740 Um, you should definitely read all the books that I've recommended in there, um, or at

01:06:33.500 least put it on your list to kind of go through.

01:06:35.480 But as far as your, um, business model that you train and teach guys on as the alpha male

01:06:41.740 2.0 business, what are the, it's, it's called the alpha 2.0 business course.

01:06:46.880 And I have that pinned in the top comment if you guys want to grab it, but can you kind

01:06:50.480 of explain what that's all about and what it entails and what guys can learn from that?

01:06:54.900 Sure.

01:06:55.760 So as a business consultant with a bazillion years of experience, and I've started multiple

01:06:59.360 companies, I've worked with hundreds of companies, fortune 500s, nonprofits, small businesses.

01:07:03.580 I can tell you for a fact, and you know, this most business owners are not free.

01:07:08.600 They're, they're one or two notch notches better than being an employee, but they're

01:07:12.120 not free.

01:07:12.740 The business owns them.

01:07:14.240 They don't own the business.

01:07:15.100 They have to go in, they have to work X number of hours in a physical location.

01:07:18.880 Uh, even if it's not in a physical location, they are forced to work X amount of hours.

01:07:22.780 They basically create a job for themselves.

01:07:25.780 Correct.

01:07:26.340 Correct.

01:07:26.900 And, and I agree that that job is better than working, you know, at Intel full time.

01:07:34.620 I agree with that, but it's not that much better.

01:07:37.060 If you're going to start a business, have it set you free.

01:07:39.980 So the alpha 2.0 business model is a very particular business model where you make at least

01:07:45.020 $75,000 a year or more.

01:07:46.840 I mean, I make a lot more than that, but at least $75,000 a year.

01:07:49.680 And they've done studies on this because that's, they've done happiness studies.

01:07:53.300 And when guys make that amount of money, they tend to be happier.

01:07:55.760 $75,000 a year, U S paying very low taxes, location independent.

01:08:01.060 So you can be anywhere in the world you want.

01:08:02.380 And the money just keeps coming in and you only need to work 30 hours per week to maintain

01:08:07.000 that income.

01:08:08.120 Because I work with a lot of guys, I have buddies who make very high incomes, but they have

01:08:12.560 to work 50, 60 hours a week.

01:08:14.820 And if they don't, that income goes away.

01:08:16.600 Well, again, you're not free.

01:08:17.920 If that's the case, I would rather you make a hundred thousand a year and work 10 or 20

01:08:21.720 hours a week, then make a million dollars a year and have to work 60 hours a week.

01:08:24.960 That doesn't make any sense to me.

01:08:26.360 So the alpha 2.0 business model shows you exactly how to do that, how to structure that

01:08:30.540 from day one.

01:08:31.220 And it applies to guys who have never started a business and guys who already own a business

01:08:36.440 and want to convert because I've worked with a lot of guys doing that.

01:08:38.660 I have a bricklaying business.

01:08:39.720 How do I make that location dependent?

01:08:41.020 So we work on converting that business for them.

01:08:43.120 And it's a business model that changes your focus instead of, I got to start a business

01:08:47.280 and it has to be a big building or a big group of people with my name on it.

01:08:50.600 But for most men, not all men are exceptions, but for most men, that's a trap.

01:08:55.520 And I'd rather you stay out of that trap and make the money and retain the freedom instead

01:08:58.740 of making the money and being stuck with another job, if that makes sense.

01:09:02.440 Am I making sense?

01:09:03.340 Yeah.

01:09:03.600 So the goal is show them a way to make $70,000 US per year location independent in a service

01:09:12.320 or information-based sort of business, right?

01:09:14.540 Like we're not talking about-

01:09:15.500 It could be products too.

01:09:16.000 It could be services, products, or information, any one of those.

01:09:18.580 I'm not a big fan of product-based businesses.

01:09:22.260 I've talked about that before.

01:09:23.580 I think that you kind of lean more towards service or information.

01:09:27.000 Yeah.

01:09:27.220 Because you don't like to deal with the inventory and the BS and around that.

01:09:30.340 But you can.

01:09:31.020 There are some guys who like products.

01:09:32.720 Okay.

01:09:33.160 You can have a product business.

01:09:34.960 You got to be very careful.

01:09:36.040 There's more numbers involved.

01:09:37.080 You got to be much more hands-on.

01:09:38.880 Yeah.

01:09:39.160 But that's fine.

01:09:39.920 I took a look at one of your courses last summer or fall and I dove down through all of

01:09:45.000 it.

01:09:45.160 It was very good.

01:09:45.800 It was laid out very well.

01:09:46.640 The information was very useful.

01:09:48.580 Um, what's covered in the alpha 2.0 business course?

01:09:51.820 Like what are they going to learn specifically in there?

01:09:53.680 So-

01:09:54.260 And the modules, like if you can break down maybe like the modules or something like that.

01:09:56.580 So the, yeah, I can see if you can do this by memory.

01:09:58.440 So the first module is how to get started, how to set your goals, how to lay out your

01:10:02.380 plan.

01:10:02.860 And a big part of that is how to locate your niche.

01:10:05.680 One of the hardest ways to make money is to just sell one thing to everybody on the planet.

01:10:09.500 Instead of what I teach, and I've done this multiple times in my life and it's always

01:10:13.020 worked.

01:10:13.340 And every time I've shown people how to do this, it almost always works for them.

01:10:16.400 You pick a very narrow niche of companies or type of people and you focus on solving

01:10:21.000 a problem for that very narrow niche.

01:10:23.060 And so we cover that a lot.

01:10:24.560 How to, how to narrow down that niche, which is hard.

01:10:26.800 It's hard to do.

01:10:27.280 But once you uncover this niche and you uncover a way in which you can help them solve that

01:10:31.620 problem through information services, products, wherever you want, then everything else becomes

01:10:35.500 easy.

01:10:36.480 And the next segment is marketing, which is the most important function.

01:10:39.880 I talk about this in my books.

01:10:40.800 The most important function in your business is marketing.

01:10:43.020 And we go through 27 different ways of how to market something.

01:10:45.460 There's 27 different ways.

01:10:46.520 It's probably more than that.

01:10:47.620 But we go through all that stuff.

01:10:48.840 And I, one of the big differences between me and a lot of the other guys who talk about

01:10:52.060 businesses, I really put an emphasis on marketing because you could have the greatest

01:10:55.860 product or service or information in the world.

01:10:57.820 But if you're not communicating that to the marketplace, it doesn't matter.

01:11:01.360 You're not going to make any money.

01:11:02.320 There are plenty of guys who've written really good books who will never make any money because

01:11:06.000 they don't know how to market.

01:11:06.860 You've got to market.

01:11:07.860 Yes, you have to provide something quality as well, but you don't have to market too.

01:11:10.800 And then we talk about designing an offline model and an online model because you can pick.

01:11:16.200 If you want an offline business, some guys are worried about anonymity.

01:11:19.000 Oh, I don't want anyone to know who I am.

01:11:20.320 Great.

01:11:20.640 Have an offline business like my marketing company.

01:11:22.400 No one will ever know who you are and they won't care.

01:11:23.840 It'll be totally off the internet and it's perfectly viable.

01:11:26.460 So we flowchart out how that would work.

01:11:28.500 And we also flowchart out how an online model would work and not an online model where you're

01:11:32.940 trying to compete with Amazon, something that you could do pretty easily.

01:11:36.900 Matter of fact, you can do this while working at your job.

01:11:38.760 A lot of guys do.

01:11:39.540 As long as you put in 10 to 15 hours a week on the side, which is how I got started in

01:11:42.280 my business, something real basic.

01:11:44.900 And then that's most of the focus.

01:11:47.120 There's some other pieces that tie into that, but those are the big four components.

01:11:50.720 How to get started, marketing, and the specific models you use.

01:11:55.280 I try to, in all my content, and then this is just how I write my content.

01:11:59.420 I have a lot of content.

01:12:00.400 I try to write to the guy who I was a few decades ago who wished he had this information so I

01:12:06.480 could have avoided all my mistakes.

01:12:08.640 So you guys are lucky.

01:12:10.260 And Richard too.

01:12:11.380 I mean, you guys are lucky.

01:12:12.240 You could avoid the mistakes we made.

01:12:13.900 Yeah.

01:12:14.120 So this course is basically a roadmap for a starter.

01:12:17.980 It's not for the advanced entrepreneur that's looking for clarity.

01:12:20.980 This is the starter pack?

01:12:22.340 Yes.

01:12:22.640 More or less.

01:12:23.380 You could already own a business, but if you're highly advanced, then probably not.

01:12:27.040 Okay.

01:12:27.280 Yeah.

01:12:28.700 Drop a prediction on what you think this coronavirus is going to do and how it's going to affect

01:12:34.480 the economy.

01:12:35.100 I'm curious as to what your opinion on that is.

01:12:37.040 The problem with the coronavirus is going to be the reaction to the virus, not the virus

01:12:41.040 itself.

01:12:41.560 I think most likely they'll come up with a vaccine.

01:12:44.000 It's strange how human beings operate.

01:12:45.880 I think we're up to seven deaths in the United States.

01:12:48.240 Oh my God.

01:12:48.780 Seven people have died.

01:12:50.660 I mean, how many thousands have died from the flu last month?

01:12:53.080 It's just, you know, I'm not saying it's nothing.

01:12:55.020 More people probably died from the flu in the last hour and 12 minutes that we've been

01:12:58.340 talking.

01:12:59.420 At least.

01:13:00.380 Correct.

01:13:00.900 At least.

01:13:01.480 I'm traveling to Armenia and the country of Georgia in a few weeks.

01:13:05.300 I didn't change my travel plans.

01:13:06.740 I'm not going to.

01:13:07.200 Come on.

01:13:09.060 I think there will be problems.

01:13:10.020 That was the time to book travel plans because your tickets will be cheaper too.

01:13:13.100 You know what?

01:13:13.640 Yeah, I think I bought my tickets before that, before that happened.

01:13:15.740 I think I got screwed.

01:13:16.580 Although I might be able to get my staff on that and get some discounts, but correct.

01:13:19.340 Yeah.

01:13:19.760 My son just flew this morning to Taiwan.

01:13:22.880 It's fine.

01:13:25.740 There will be problems and the problems will be the over, as they always are, the overreactions

01:13:30.140 between institutions and governments, the overreactions.

01:13:33.440 And that was something.

01:13:34.360 So if you travel, you're going to have to put up a lot more crap.

01:13:36.840 I'm sure I'm going to have to deal with a lot more crap when I travel the next few

01:13:38.760 months, but I'm not concerned with it.

01:13:40.440 But they'll figure it out the same way they figured out Y2K and the bird flu and all these

01:13:45.100 other things that people panicked.

01:13:46.420 And then within a year, no one cared anymore.

01:13:48.680 That's my opinion.

01:13:49.340 And I could be wrong.

01:13:50.280 I don't think I'm wrong.

01:13:51.360 Yeah.

01:13:51.740 I mean, I've seen the markets take a bit of a hit.

01:13:54.980 Yeah.

01:13:55.420 And that will happen.

01:13:56.480 Markets today, right?

01:13:57.240 What are they having today?

01:13:57.900 And that may continue to happen for a while.

01:14:00.120 Yeah, sure.

01:14:00.620 We're down today again still.

01:14:02.000 Yeah.

01:14:02.180 I think we're going to see a little bit more of a correction still.

01:14:04.180 So what's your opinion of cryptocurrency and tokens and ethers and stuff like that?

01:14:09.720 Like, what do you think about that?

01:14:10.640 Is that something that's got a place in our futures?

01:14:13.980 Absolutely.

01:14:15.020 So I'll give you my general opinion.

01:14:16.740 I made most of my money in Bitcoin or in 2007.

01:14:20.160 So I kind of considered that something I've already done.

01:14:22.100 I still have a lot of money in Bitcoin.

01:14:23.640 Let's see.

01:14:23.800 I've got, what do I have?

01:14:26.380 Bitcoin, Ethereum.

01:14:27.840 I got some Bitcoin cash left over and maybe some Litecoin, I think, in my portfolio.

01:14:32.700 My general guess is that the psycho guys who say Bitcoin's going to go to a million dollars

01:14:38.480 are right.

01:14:39.860 And the guys who say Bitcoin's going to go to zero are also right.

01:14:43.340 I think they're both right.

01:14:44.700 And so my best guess, and again, I could be wrong.

01:14:46.920 I'm not an expert.

01:14:47.920 But my best guess is why I've kept a lot of Bitcoin after I sold it off in 2017, excuse

01:14:52.560 me, is that Bitcoin will go up.

01:14:55.240 It will skyrocket in a few years.

01:14:56.640 And then something else will come along and replace it and it'll drop to zero or near

01:15:00.440 zero.

01:15:00.800 The same way that MySpace quickly got replaced by Facebook.

01:15:04.020 I think Bitcoin will do a MySpace.

01:15:05.940 It'll go crazy.

01:15:07.560 And then something will come along and wipe that out.

01:15:09.960 And so the question is, will I be smart enough to sell while it's going crazy?

01:15:14.540 We'll see.

01:15:15.320 That's my guess, my best guess.

01:15:17.540 You're what I would call a more seasoned gentleman, like I like to call myself, meaning

01:15:22.340 we're over 40, right?

01:15:23.440 Yes.

01:15:23.800 We'll let our shit together.

01:15:24.500 So we'll call ourselves seasoned gentleman.

01:15:26.640 I see a lot of younger men pushing get-rich-quick schemes these days.

01:15:30.760 Have you ever come across anything that could provide said results?

01:15:36.660 Getting richer quick?

01:15:37.900 Yeah.

01:15:39.860 Define quick.

01:15:40.980 What do you mean?

01:15:42.560 Buy this cream and rub it under your eyes and lose 10 years.

01:15:45.780 Take this pill, lose 20 pounds.

01:15:47.420 Buy my course and make a million dollars in your underwear in the next 30 days.

01:15:50.820 No, no, no.

01:15:52.740 Now, I'll qualify that.

01:15:54.720 And I think I said this early on in this call.

01:15:56.940 You can get certain pieces of information.

01:16:00.180 And I've done this.

01:16:01.420 Courses or books or whatever that talk about that hypey, that do have a lot of that get-rich-quick

01:16:05.500 hype.

01:16:06.160 And you can extract bits and pieces that might help and might work for you medium to long

01:16:11.860 term.

01:16:12.200 Not in 30 days.

01:16:13.680 But medium to long term, I've had that experience where I've gotten stuff that looked kind of

01:16:18.580 shitty and kind of hypey.

01:16:19.660 But I went through it and I pulled out little nuggets.

01:16:22.360 Most of it was garbage.

01:16:23.500 But I put out little nuggets and plugged into my action plan and it helped.

01:16:26.520 Now, did it help me make a million dollars in 30 days?

01:16:28.500 No, of course not.

01:16:29.340 No.

01:16:30.000 But over the period of time, it's an accumulation of actionable information is what I look for.

01:16:35.440 Good tips.

01:16:36.780 We're going to start to wrap this down.

01:16:37.900 Do you have any closing thoughts or words for guys watching?

01:16:39.980 I mean, you're talking about guys mostly 25 to 35 that are men.

01:16:44.640 25 to 35, your focus should be to detach yourself from the authority figures in your

01:16:50.560 life.

01:16:51.380 And Rich talks about this all the time.

01:16:53.400 You want to detach yourself from the bossy girlfriend.

01:16:56.500 You want to detach yourself from your boss, which means you start your own business on the

01:17:00.100 side and get to the point where you can quit your stupid corporate job.

01:17:03.360 You want to detach yourself from your parents, particularly if a lot of you guys are your mom and

01:17:07.620 stop worrying about what your mom will think, especially if you are Asian or Indian.

01:17:12.020 Your mom and your dad have a lot of control over you mentally, even in your 30s.

01:17:16.920 You've got to learn to break away from these people.

01:17:20.820 That doesn't mean you never talk to your parents.

01:17:22.620 I love my parents.

01:17:23.420 I have a great relation to my parents.

01:17:24.680 But I don't give a crap what they want from my life.

01:17:26.820 I don't care.

01:17:27.840 I don't care.

01:17:28.600 And I haven't for a long time.

01:17:30.120 That's your job.

01:17:31.240 And that's your duty, in my opinion, when you're under the age of 35, is to detach from

01:17:35.420 these things so you can start building your infrastructure, just like Rich mentioned earlier.

01:17:39.980 You can't do that if you're reliant on the boss at work, the bitchy girlfriend, mom, et

01:17:45.400 cetera.

01:17:46.220 You just can't.

01:17:47.560 Unplugged, gentlemen.

01:17:48.320 Metal point of origin.

01:17:49.360 That's what it all boils down to.

01:17:51.100 I'll drop your course in the chat again.

01:17:54.420 This is only available for how long?

01:17:56.200 I think you only have like a limited enrollment.

01:17:57.940 This version is only available.

01:17:59.340 It goes on sale in about two hours, 4 p.m. EST.

01:18:03.680 And it's only available.

01:18:04.720 This version is only available.

01:18:07.980 What is it?

01:18:09.440 March 16th.

01:18:11.460 March 16th.

01:18:12.120 So then we have 12 days and then we're done.

01:18:14.420 Got it.

01:18:14.900 All right, guys.

01:18:15.260 If you're interested, grab that.

01:18:16.340 Let me just quickly do some housekeeping and pay some bills here.

01:18:20.280 I'm just going to go solo layout for a sec.

01:18:21.720 Stay around for a little bit longer for me, Caleb.

01:18:24.380 Channel sponsor.

01:18:25.180 I got a shout out to the guys over at the Tactical Soap Company.

01:18:27.920 Sorry, it's Grondike Soap.

01:18:30.240 So pinned in the top description, you can go to that link and check out.

01:18:33.960 You'll need to use coupon code Cooper with that link.

01:18:35.880 Or if you go to just coopersoap.com, as it is right here, the link's already applied.

01:18:40.900 So you guys are showering anyway, or at least I hope you are.

01:18:43.400 So I want to grab something that supports the creation of content on the channel.

01:18:46.600 It's pheromone infused.

01:18:47.720 They also have an awesome beard oil that I use constantly.

01:18:49.840 So check that out.

01:18:51.440 Caleb, I want to thank you for hopping on and joining me today.

01:18:54.740 It was fun catching up.

01:18:55.940 We did a two-hour private broadcast back in the fall for my men's community.

01:19:01.800 So this wasn't on the channel for those of you guys that are watching.

01:19:03.940 So it's a recording on my community.

01:19:05.880 So if you guys are interested in the community aspect of what I broadcast on, there's a link

01:19:09.980 there.

01:19:10.300 It's just entrepreneursandcars.com forward slash community.

01:19:12.920 You get access to a lot of exclusive content that is not watered down.

01:19:17.240 We're having some great details on that one, eh, Caleb?

01:19:19.720 Yes, we did.

01:19:21.020 Things you can only get into detail about when it's not public like this, correct?

01:19:23.740 Yeah, it's got to be structured that way.

01:19:26.220 So check that out.

01:19:27.420 We'll catch up again real soon, man.

01:19:28.760 I wish you the best on the launch of your course.

01:19:32.020 And we'll talk soon, yeah?

01:19:33.640 Awesome.

01:19:34.020 I love it.

01:19:34.380 You guys are in the right place.

01:19:35.380 Listen to Rich.

01:19:35.840 He's right.

01:19:36.540 Thank you.

01:19:37.740 All right.

Playing to Win - March 02, 2022

010 - Caleb Jones - Blackdragon

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