Playing to Win - March 02, 2022


017 - Pejman Ghadimi - Exotic Car Hacks


Episode Stats

Length

1 hour and 6 minutes

Words per Minute

205.25113

Word Count

13,558

Sentence Count

874

Misogynist Sentences

9

Hate Speech Sentences

4


Summary

In Episode 17 of the Playing To Win series, Rich sits down with Pijman Gadimi, a self-made entrepreneur, philosopher, and best-selling author, to discuss how he built a multi-million dollar empire in a short period of time, how he got his start in the entertainment industry, and how he became one of the most successful actors of all time.


Transcript

00:00:00.620 All right, what's up, gents? We are live for episode number 17 of the Playing to Win series.
00:00:06.060 I'm joined by Pijman Gadimi. How are you doing, brother?
00:00:09.660 How are you? I appreciate you having me on, Rich.
00:00:12.180 Yeah, thanks for joining me, man. I'll give you a little bit of a background on who my guest is today,
00:00:16.820 so I'll just read off his bio here. Pijman Gadimi is a self-made entrepreneur, philosopher,
00:00:21.720 and the author of the best-selling books Third Circle, Theory, and Radius.
00:00:25.600 Over the last 20 years, Pijman has built a multitude of businesses ranging from one-of-a-kind investment firm
00:00:31.240 that focuses on alternative asset management known as VIP motoring to a series of online education businesses
00:00:37.700 including Secret Entourage, Exotic Car Hacks, and Watch Trading Academy that have reshaped what people learn.
00:00:44.780 In 2018, Pijman's companies finished the fiscal year with over $87 million in combined revenue,
00:00:51.060 a byproduct of his very own teachings.
00:00:52.580 Pijman is a perfect example of how resourcefulness and self-education are the two most powerful keys to success.
00:00:59.100 Today, Pijman is a mentor to over 36,000 students from across the globe.
00:01:03.320 His teachings have created many six-, seven-, and eight-figure entrepreneurs.
00:01:08.160 Thanks for joining me, man.
00:01:10.100 I appreciate you having me.
00:01:11.720 That's quite the resume.
00:01:14.560 I've been at it for a while. I always say if you stick to something long enough,
00:01:17.920 you eventually get really good at it.
00:01:19.280 And you're also recently on the Netflix series World's Fastest Car, was it called, or something along that line?
00:01:26.620 Yeah, Fastest Car. I was in season two.
00:01:29.820 Yeah, and you were the – you know how they cast people for these shows?
00:01:34.300 They've got the geek, the nerd, the girl, you know, the underdog, and then they've got the rich asshole.
00:01:39.220 They kind of cast you for that guy.
00:01:40.600 So I told them, I said, I will play the part really well because I'm naturally very direct,
00:01:47.360 and that gets taken as an asshole quite easily by people.
00:01:51.380 So I wasn't really out of shape that much.
00:01:53.620 People said they made you look so bad, and I said, no, they actually made me look very nice.
00:01:58.840 You know, on the show, I made the guy that I was racing cry, and they cut that part out,
00:02:03.820 which I thought was kind of messed up because I was like, it's a fact of life.
00:02:07.800 Like, there was a lot of confidence issues for the guy, and basically what I was saying was getting to him.
00:02:12.000 And he tried to leave the set early, and they didn't show it, which I thought I was like, suck.
00:02:16.040 They would have made for a more dramatic episode, you know?
00:02:18.820 There was a soundbite in that episode.
00:02:22.580 The guy said something like, you know, I really don't like rich people.
00:02:25.820 They kind of act like they have one up on you sort of thing, and you're like, well, don't they?
00:02:30.100 Yeah.
00:02:30.360 What was that like on set?
00:02:32.020 Like, was there some tension?
00:02:32.940 Because it looked like his face kind of dropped.
00:02:35.140 It was like deer in the headlights sort of situation.
00:02:37.360 Yeah, you know, when I got on that show at the beginning, I've been on many shows before,
00:02:41.440 so it wasn't like, oh, first time on TV kind of thing.
00:02:43.700 So I kind of saw the guy, and I realized really quickly, like right from the beginning,
00:02:48.960 he was like trying to pick a fight.
00:02:52.360 So I kind of took him to the side, and I said, listen, man, you haven't been on TV before.
00:02:55.760 I'm going to give you this, like, tip.
00:02:56.980 Just small jabs, but don't go at it, because if you go at it, I'm going to tear your ass a new one.
00:03:04.080 Like, I'm going to, like, unleash, and I'm being very respectful.
00:03:07.820 I'm being sweet.
00:03:08.960 And he's like, yeah, man, whatever, dude.
00:03:10.840 I was like, okay, but, you know, I'm going to be me.
00:03:14.180 If you want to be you, I'll be me, and it's not going to work out very well for us.
00:03:17.220 And it started that way, and he got very, like, offended and butthurt.
00:03:21.000 But I really genuinely believe if someone has more money in terms of has made something more of themselves
00:03:27.040 because of the dollar they've generated in their life versus someone couldn't do that,
00:03:31.840 why I think that someone does have something on that person doesn't mean that they are better of a person.
00:03:37.120 It just means that they've learned how to do something that the other person couldn't figure out.
00:03:40.540 Yeah, no, I agree.
00:03:42.760 I get accused of being a little too cocky sometimes, like, I'm better than you.
00:03:47.400 I think that I've heard from time to time.
00:03:49.260 But then when you click through on their avatar, it's like, okay, I see why you're upset.
00:03:52.340 Your life isn't the greatest.
00:03:55.120 So I want you to kind of dive into your, like, your Batman origin story,
00:04:00.300 how you got to the man that you are today, because you're still quite young,
00:04:04.040 and you said that you retired at 31-ish or so.
00:04:07.000 I think you're 36 now?
00:04:08.800 I'm 30.
00:04:09.300 I just turned 38, actually.
00:04:11.260 38, okay.
00:04:12.180 So you're originally from Iran, refugeeed with your mom in France.
00:04:20.080 Can you kind of take the story from there?
00:04:21.860 Of course.
00:04:21.940 Like, how did you get to the place that you are?
00:04:23.500 Because, I mean, the last that I heard as far as a job goes,
00:04:26.860 when I was looking at your stuff, you were working in banking,
00:04:28.840 and you got fired from that job.
00:04:30.800 So kind of take me to how you got there and where you are today.
00:04:34.360 I'm just going to put you full screen here just to kind of give you a little bit of a soapbox to stand on.
00:04:38.900 Go ahead.
00:04:39.300 Yeah.
00:04:39.920 So when I was very young, we came to the U.S.
00:04:42.660 Like you said, I was born in Iran, raised in France.
00:04:46.260 We basically became refugees of France based on the revolution that was going on in Iran.
00:04:50.860 And then over time in France, my mom tried very hard to get us to the U.S.
00:04:55.520 You know, she just did whatever she could do in her life to try to basically give us,
00:05:01.000 give me and her like a decent life or a roof over our head and food and shelter, basically.
00:05:06.440 And through the years, she built a decent business for herself.
00:05:09.300 Nothing that made her rich, but at least gave her enough to just get by.
00:05:12.360 Long story short, we moved forward and finally, after 11 years, got a visa to come to the United States.
00:05:18.020 She had to leave all of her life behind the second time now in France to come to the U.S.
00:05:23.560 And we ended up in L.A.
00:05:25.320 In L.A., she attempted to start a small restaurant.
00:05:27.580 And that restaurant was basically a coffee shop in hopes of getting a green card or being basically given the ability to stay in the U.S.
00:05:34.680 by having a business.
00:05:35.720 And we did that.
00:05:37.020 The business failed miserably.
00:05:39.060 She lost all of her money.
00:05:40.200 And ultimately, we ended up taking a journey from California to Virginia, where we ended up in her brother's basement as illegal immigrants, you know, basically ended up there.
00:05:51.160 And we had like just we had social security numbers, but they said not valid for work.
00:05:56.300 And they were basically still reviewing our case for staying, you know, in the country, et cetera.
00:06:00.720 So, you know, it was a difficult time where basically we couldn't work.
00:06:04.760 And so she went to work for her brother together and she basically became a cashier during that time.
00:06:10.600 And, you know, my mom was very royal during her time in Iran, meaning like she had a very good job.
00:06:15.820 She was head of a big government agency there.
00:06:19.100 So it was very bizarre for me to watch someone with so much class and elegance basically be a cashier in a crappy restaurant, you know, and us living in a basement with a mattress.
00:06:29.640 And I kind of got tired of it.
00:06:31.720 You know, I said that I guess the cards that I was dealt with in this life were going to require me overcoming this hurdle.
00:06:40.340 I didn't see a silver lining.
00:06:42.860 I didn't see basically the light at the end of the tunnel if I just stood around and did nothing.
00:06:46.780 And so I decided I was going to go to work and I started working.
00:06:50.180 And I couldn't work in a conventional job because I didn't have a green card.
00:06:53.640 So I started washing cars for $2 a car, $5 a car, whatever I could do.
00:06:58.720 And moving forward, I duped a guy during my high school years to basically get me a job.
00:07:06.880 I was about a little bit under 15.
00:07:08.840 I was about to turn 15 and basically got me a job as a telemarketer.
00:07:12.580 And I got them to overlook the fact that I didn't have papers.
00:07:15.140 And, you know, being a telemarketer that young, not barely speaking like English in a good way, I still basically figured out that, you know, I didn't have a choice but to make it work.
00:07:26.360 And, you know, fast forward, basically I turned a $12 an hour job into $2,500 a week in commissions, selling roofing, siding and windows and everything else.
00:07:35.560 And by 18, I was the director of that very same company.
00:07:37.960 And then I had a green card and I started looking at the future of what, you know, could be of my life.
00:07:44.620 And I said, I've already hit the ceiling in this small company.
00:07:46.960 I have to look bigger and I have to start back at the bottom somewhere where there's a larger ceiling.
00:07:52.260 I didn't know what I wanted to do in my life, but I knew that banking, since I wanted to make a lot of money, most people want to get rich when they're young, but I really meant it.
00:08:00.120 I just didn't want to live in a basement.
00:08:01.440 It just bothered me.
00:08:02.240 And so at 18, you know, I was making enough money to basically buy me and my mom a townhome and we kind of moved in on our own.
00:08:09.880 So we became, once again, the two people team we've always been.
00:08:13.260 And I started in banking.
00:08:15.160 I kind of convinced the guy, I convinced my mom's friend who was a bank manager to get me an interview with another bank manager.
00:08:20.980 And basically I was trying to make up my 80K a year salary at 18 in banking.
00:08:25.980 And the only job that would allow me to do that was a bank manager.
00:08:29.040 And apparently you can't really be a bank manager without a degree.
00:08:33.060 And you can't really be a bank manager without having previous experience banking.
00:08:37.860 Well, I still figured out a way to get the guy, convince the guy to give me a job in the management trainee program.
00:08:44.020 And basically fast forward nine months later, you know, I graduated the program.
00:08:49.000 It came out.
00:08:49.540 I did get my bank manager job at the age of 18, which made me basically one of the youngest bank managers in the United States.
00:08:55.440 And then I became a vice president of that same bank by 23.
00:08:59.200 Now, by 25, my ambition outgrew my capacity at the time.
00:09:04.320 And so I found myself sitting on my ass fired.
00:09:08.300 But one of the things that did occur that was great is I had already made a lot of money in my life.
00:09:14.280 And I've gotten to a point now where I wasn't leaving and I wasn't on my ass broke.
00:09:19.840 I was just out on my ass without purpose, without direction, because I always thought that I would be a banker for life.
00:09:25.480 I was really good at it.
00:09:26.460 I was so good at it.
00:09:28.220 I was a poster child of that bank.
00:09:29.800 And it felt really bizarre to be alienated and kind of taken from the poster child to the nobody gives a crap about you, you can get out.
00:09:37.560 So, you know, it took me a year to overcome that.
00:09:39.940 But from there, I combined my passion for cars and my knowledge of finance.
00:09:46.140 And I created the world's first alternative investment fund that basically gave people access to investing in automotive, watches and arts.
00:09:55.420 Can I just take you back to the banking thing?
00:09:57.800 Because I wanted to ask you a question.
00:09:59.540 I've noticed a lot of times when you get let go from a job, they hire you because you're a resume, but they let you go because of fit.
00:10:07.240 Would you say that's true?
00:10:09.580 So that's a really good way to look at it.
00:10:12.620 I think that I don't think they let me go.
00:10:16.060 I think I fired myself in a way.
00:10:17.820 And let me explain what I mean by that.
00:10:19.360 But you brought up a really good point when you said fit.
00:10:21.500 Because, you know, at some point, we're car people, so I'll bring the car story into this.
00:10:27.140 And, you know, one day I was looking basically outside the boardroom I was in with a lot of my peers who all were, you know, much older than I was.
00:10:33.240 I was a very young guy in that position.
00:10:35.020 And a lot of my peers were like 40, 50 years old.
00:10:37.560 And, you know, basically I looked out the window and all of them had like really the latest Mercedes or Lexus cars or anything, you know, all sitting outside.
00:10:44.800 And they were all black.
00:10:46.140 And there I was with a bright ass orange Lamborghini in between all those cars.
00:10:51.580 And I started realizing, you know, after the fact.
00:10:55.800 Yeah, I figured, you know, I used to think they were the ones that were weak.
00:10:59.180 And they were the ones that were basically like non-aspirational.
00:11:03.220 They didn't want a better life and this and that.
00:11:05.200 But I realized that, you know, looking back at that mental photo I have, I was the threat, right?
00:11:10.700 Because I was the different one.
00:11:12.980 They all had matching black cars, you know.
00:11:15.040 And so I started realizing that I had grown so bored of my job that basically I had stopped trying to fit in, you know.
00:11:23.260 And I had gone from becoming the poster child to being the threat that was basically leveraging that against them in a way, you know.
00:11:30.420 I was overpaid, you know, I was underutilized and yet I was basically still getting the most benefit.
00:11:36.100 And it got to a point where leadership started changing and they realized, like, why are we even wasting time doing this?
00:11:42.460 You know, it doesn't make sense.
00:11:43.340 And basically, so you're correct to say that fit was the reason why, you know, it didn't work out in the long term.
00:11:49.920 Okay.
00:11:50.300 So you get let go and you figured, I'm not going to go work for somebody else.
00:11:53.360 You've got some experience in finance.
00:11:56.520 What did you do next?
00:11:57.360 Well, I started a company called VIP Motoring, which at the time was just a tuning shop.
00:12:02.000 It started as, that's why it was called motoring and nothing, banking or anything else.
00:12:05.580 It started just basically putting wheels and tires and everything else on cars, you know, suspensions, some of the basic bolt-ons.
00:12:11.520 And, you know, fast forward to the last recession we had, I basically, as a banker, I kind of foresaw what was coming and a lot of my contracts for these car parts were basically dealerships.
00:12:23.080 I had a unique niche where I was customizing cars and dealerships before they were sold.
00:12:27.780 So basically, I was creating packages like Brabus and things like that for cars for dealers.
00:12:32.660 And when I realized that these contracts were going to basically end soon, primarily because the recession was coming, you know, I felt like basically we're going to come back.
00:12:40.900 This is about like 2007, 8?
00:12:42.320 Well, I started this in 2005.
00:12:44.640 And in 2000, about 2007, I started feeling kind of like the changes.
00:12:49.820 And the reason I felt the changes is because I was…
00:12:51.680 What did you feel like?
00:12:52.320 What were your spidey senses picking up on?
00:12:54.340 Well, let me tell you.
00:12:55.140 It was actually the banking part of it.
00:12:56.560 It was because I realized that the bank lending was pulling back on cars from 140% LTV to like 80.
00:13:04.980 And I started saying, like, wait a minute.
00:13:07.180 They would lend 140% loan to value?
00:13:09.700 140% loan to value.
00:13:11.020 On cars.
00:13:12.260 Yeah.
00:13:13.140 Like, isn't that crazy?
00:13:13.800 On a depreciating asset.
00:13:14.880 That's nuts.
00:13:15.320 That's crazy, right?
00:13:16.640 Okay.
00:13:16.920 And it didn't matter you were buying a Honda or you were buying like a Ferrari.
00:13:19.980 They didn't care what the asset was.
00:13:21.700 Okay.
00:13:21.980 They basically looked at it and go, oh, yeah, well, if this guy qualifies, you know, and the car's $10,000, well, basically, he can get up to $14,000 on his good credit, you know?
00:13:31.180 Okay.
00:13:31.680 Okay.
00:13:31.960 And I knew that was wrong because I was in the banking space the whole time this was happening.
00:13:35.160 So when I started seeing it pull back, I started seeing the indicators that they were basically starting to look at the fact that this wasn't going to last forever.
00:13:43.680 And one of the things I would say is Wall Street's always ahead of Main Street.
00:13:46.280 And so when I saw Wall Street pulling back, I started thinking to myself, I go, well, Main Street's about to feel this very soon.
00:13:53.180 And so when I went towards my contracts, at first, everybody was like, no, we're fine.
00:13:56.820 We're still selling cars.
00:13:58.360 And then I started seeing the changes in how many cars were still there every time it showed up.
00:14:03.100 No new cars were coming.
00:14:04.560 The same cars were sitting with my stuff on it.
00:14:06.820 So I started kind of conversing and they said, basically, we're not getting the lending.
00:14:10.120 So eventually, we're just going to have to cut back this program because we're not going to be able to sell cars at 120, 130% of LTV with these parts.
00:14:18.480 And people can't finance them anymore.
00:14:19.840 Most people aren't going to want to put $30,000, $40,000 down.
00:14:22.780 So it's not going to work.
00:14:23.680 And I said, okay, so what are we going to do?
00:14:25.780 They go, well, we're going to cancel your contract.
00:14:28.000 So long story short, I basically had to watch as they were basically pulling all my revenue down to nothing, you know, because they were the lifeline of my entire business.
00:14:38.060 And I, instead of doing that, I basically started forecasting that they were going to be stuck with a lot of cars.
00:14:43.920 So I started looking at what if I was able to buy those cars at significant discounts when they went under.
00:14:49.060 And I was able to basically buy them and resell them later.
00:14:52.520 You know, basically just park my money there if I was cheap enough.
00:14:55.740 And so I did that.
00:14:56.880 Just as an individual.
00:14:58.240 Well, at first, I thought about it as an individual.
00:15:00.520 But then it wasn't going to work because I wasn't going to be able to pay taxes on everything.
00:15:03.820 So I ended up getting a dealer's license in VA and I ended up turning VIP motoring into auto sales too.
00:15:10.340 Now, my goal was I'm just going to buy cars and sell them.
00:15:13.160 And I realized nobody's buying cars in the middle of a recession, you know.
00:15:16.900 So I put all my money into these cars and they're sitting there and nobody wanted to buy them.
00:15:21.060 And I didn't have a reputation for selling them.
00:15:22.960 And basically, I used my banking connections from back in the day to call some of my old clients that were with me back in the day, like investing.
00:15:29.680 Basically saying, where are you parking your money now?
00:15:33.180 And a lot of them were like, well, right now we're still looking for options, but we don't trust the banks.
00:15:37.880 You know, we're trying to look for alternative places to put it.
00:15:40.400 So I was like, well, you want to put it into some Ferraris, Lamborghinis?
00:15:43.540 And they were like, why?
00:15:45.300 Like that stuff is going to die.
00:15:46.640 And I'm like, well, I bought it cheap enough.
00:15:48.780 I guarantee your money personally because I had some money and I was like, you know what?
00:15:51.760 I'll back your money if you back my cash flow, basically, because I tied my money in these cars.
00:15:56.300 So if you untie it and something happens, I'll pay the difference, you know?
00:16:00.640 So you can't really like basically lose.
00:16:02.500 And it was a way for me to gain their confidence.
00:16:04.340 And I must have made like 200, 250 calls, you know, to different people that I felt could have been qualified to give me anywhere from $2 to $5 million.
00:16:11.600 And basically, I ended up finding two people that backed it for me.
00:16:14.880 And at the time, I only had like $3.5 million in inventory.
00:16:17.780 So two out of 250 committed to backing the fund.
00:16:22.360 Yeah.
00:16:22.800 So basically working with me on this first batch.
00:16:24.860 I love how you just kind of like flew over that.
00:16:26.620 Like that's just par for the course.
00:16:28.020 It just happens to everybody.
00:16:28.960 And that's the thing that a lot of guys don't understand is that you got to make some calls.
00:16:32.140 Like you got to do some work to close the deal.
00:16:34.120 It's not like, you know, you make a couple calls and then you get three no's.
00:16:37.160 You're like, oh, this is not going to work.
00:16:38.300 I'm just going to give up, right?
00:16:40.260 Well, you know, it was more than that because I realized that when I was in banking, all these people that were my friends and everything,
00:16:45.840 all these clients that were kissing my ass, they were only there because I was backed by the name of the bank.
00:16:50.880 You know, it wasn't like basically like they weren't investing in me.
00:16:54.300 They were basically buying through the bank and they were saying, listen, I like you.
00:16:57.840 So I'm going to do business with you.
00:16:59.360 But it wasn't they didn't want to do business with me.
00:17:01.140 So I realized when I started calling people after that basically there was a very small pool of maybe 10 people that really were in the bank only to do business with me specifically.
00:17:11.040 You know, so I started realizing that and out of those 10 people, basically, I identify originally three people, one of them backed out last minute.
00:17:19.280 So it left me with basically two people that backed my first batch of cars.
00:17:22.920 Now, as I did and went through buying more cars, I started realizing how this game worked and I learned as I was going.
00:17:29.820 I made some mistakes, but the overall scope of my gig was pretty solid 20 percent returns.
00:17:35.000 So I said, I'll split the return with you.
00:17:37.160 And if there's a danger, I'll back up your danger with my personal money.
00:17:40.180 And it kept going and it kept going and it kept going.
00:17:43.120 And basically, as we kind of grew, it became this whole investment firm in exotic cars.
00:17:49.300 And we needed to create more cash flow because we realized we didn't have that much units and that many like repetitions.
00:17:56.900 And there wasn't that much margin in these cars.
00:17:58.720 And I had to pay all these investors.
00:18:00.240 So I started looking into other assets and I started learning the watch business and the art business and basically came to a level where basically I was I was becoming a buyer for stuff.
00:18:10.880 I was going around looking for stuff, anything from watches to cars to art that people didn't want or needed to get out of.
00:18:18.020 And I basically created all the connections to buy the margins and doing that a couple of years.
00:18:23.240 I got really, really good at it and basically created a brokerage side to our business that basically allows the same customers to invest money.
00:18:31.360 But also as a result, get access to cars they can actually drive because these funds were not like they would buy the cars and take them home.
00:18:39.340 They were investing in the cars and they were staying with me.
00:18:42.380 So whenever they wanted their own car.
00:18:44.380 What kind of rate of return did you have to pay on that?
00:18:45.800 Originally, 15, 17 percent, which was very high, you know, especially because I was keeping 3 to 5 percent, but I was learning the model.
00:18:54.500 Now we only pay 10 percent, which is very, very little compared to what's happening in the world.
00:18:59.300 I mean, it's about to become a lot compared to what's about to happen.
00:19:02.900 But meaning 10 percent was what I considered a much more fair investment for everybody.
00:19:10.960 And the benefit wasn't just the 10 percent, it was the access to the brokerage firm.
00:19:16.400 I was finding people that basically bought cars and watches anyways.
00:19:21.080 And so they were like, hey, I need a dealer license to do this.
00:19:24.540 Like there's a lot of play that you can give me here by just being part of this.
00:19:28.340 So it just worked out.
00:19:29.460 And so our first basically 20 investors slash clients became very close friends.
00:19:34.640 And we realized that 40 people was the max capacity we had.
00:19:38.600 We couldn't scale it anymore.
00:19:39.720 There wasn't any more inventory.
00:19:41.500 And over the years, we shifted from just being an investment firm to being a full basically buy, sell, trade for watches, arts and cars.
00:19:50.040 You know, and so we did that and we continue to do it again, like meaning I still own that business.
00:19:55.280 It's in Virginia.
00:19:56.080 I no longer I no longer work there, meaning I no longer work at the facility on a day to day basis.
00:20:02.560 Since 2011, I moved over to Florida to focus on all my online properties.
00:20:08.440 And that's become kind of my core focus in life, more so the teaching than the actual working.
00:20:13.600 I kind of got tired of the whole building a business thing.
00:20:16.080 I thought it was very boring.
00:20:17.580 Yeah.
00:20:18.400 I got a question for you because I see here, I'm just scrolling up here in the stream here chat.
00:20:22.860 And I don't know who this user is, but you didn't mention your dad growing up.
00:20:27.040 This guy's praising your book towards the end, but he also says almost confident his dad or grandfather passed away
00:20:31.600 and left him millions that he built off of.
00:20:34.560 So my dad actually abandoned me and my mom when I was very young, actually.
00:20:39.620 When I was three years old, we left Iran, you know, because we had to leave, right?
00:20:45.420 Because my mom's position was at stake because of the revolution.
00:20:48.400 And I actually never saw my dad again until I was 30.
00:20:51.320 My dad's actually still alive.
00:20:53.640 My grandpa is dead.
00:20:55.680 Huh?
00:20:56.200 What was that like when you ran into him at 30?
00:20:58.280 Well, it wasn't ran into him.
00:20:59.580 It wasn't random.
00:21:00.500 So, you know, when I left, he was basically told me and my mom to go to France and he would join us.
00:21:05.600 He never came.
00:21:06.500 Years later, he came to basically serve my mom papers.
00:21:09.140 I saw him for one day and then he disappeared.
00:21:11.520 He set up a new family for himself, you know, in Iran and kind of went his way.
00:21:15.700 Years later, I was visiting Dubai.
00:21:17.540 You know, I had been much more successful in my life and people kind of knew that across my family grounds, et cetera, in Iran.
00:21:23.480 And so word got to him that I would be visiting Dubai and since Dubai is a country he can visit from Iran, he just wanted to meet.
00:21:31.320 And he asked my aunt who then asked my mom if it'd be okay if she let him know where I would be, what hotel, so he could come and at least engage in some level of conversation.
00:21:43.100 And so he showed up and, you know, it wasn't bad at all, actually, because I never held it against my dad for leaving.
00:21:50.380 I never thought that was a bad thing that he left.
00:21:53.440 Like I actually thought my after I met my dad again at 30, I felt that it was a great thing that my dad left because he's the conventional type of person that was very like in his with his new family is very much like my daughter has to go to school and she has to graduate college and then become an architect, a lawyer, that kind of mentality.
00:22:11.880 You know, and there's nothing else but the conventional path to success.
00:22:15.540 And I realized that if I had grown up with someone that was so restrictive and so authoritative towards just following the path others have taken, I would have probably never been here.
00:22:27.240 So it actually gave me a lot of confidence in the fact that I guess everything happens for a reason.
00:22:33.180 And him leaving was really liberating my mom to raise me on her terms her way.
00:22:37.760 And I think my mom basically just said, hey, listen, you got to learn how to play the game.
00:22:42.100 You know, you're going to win some, you're going to lose some and take the hits and run with it.
00:22:46.860 I met this guy at 29 or 10 at this conference, Suli Breaks, and he does, you know, he's a spoken word artist.
00:22:54.820 And one of these hits for him, like he got like five, 10 million views off this one video, but he said something in it along the lines of never let school get in the way of your education.
00:23:03.040 And I'm not a big fan of college or university in its current like form today.
00:23:09.080 I don't really think it serves men and it seems to be like an indoctrination system for toxic feminist values today anyway.
00:23:16.140 But what do you think of the path through entrepreneurship versus the path through colleges or universities?
00:23:22.440 Like if you could do it all over again, would you do it exactly the same way or would you go to university and college?
00:23:27.120 If you had a son, let's say, would you encourage him to do the school route or would you encourage him the entrepreneurship route?
00:23:33.300 Like, what would you look at?
00:23:35.260 So I think the first thing we need to kind of break down here is that I don't believe the word entrepreneurship is used properly.
00:23:43.420 So I think entrepreneurship is about, because I think entrepreneurship is about the evolutionary process where creativity meets business versus I think being a business owner is a very different thing.
00:23:55.800 So I don't consider a restaurant owner an entrepreneur.
00:23:59.460 Yeah, there's a lot of guys out there that call themselves an entrepreneur, but they're really about to franchise.
00:24:05.120 They do $200,000 a year.
00:24:06.740 Like they basically employ themselves, right?
00:24:09.060 Yeah, that's fine.
00:24:09.500 Right.
00:24:09.680 There's nothing wrong with that.
00:24:10.760 I mean, that's a conventional way of doing business.
00:24:12.660 You know, if you own a gas station and make a lot of money doing that, more power to you for doing that.
00:24:16.420 But I don't call you an entrepreneur for being a cashier at your own place.
00:24:20.260 I basically call you a business owner and you own your own gas station.
00:24:23.500 And there's a lot of power to that.
00:24:24.940 That's society in general, I think, that's kind of robbed that term from the prestigious level down to like the more like there's people out there that you'll see that will babysit seven dogs and they call themselves an entrepreneur because they have a dog walking business.
00:24:39.760 That's not the same as the guy that has.
00:24:42.000 Exactly.
00:24:42.100 Yeah, right.
00:24:43.320 Right.
00:24:43.600 And I think that's why I say if I had to choose between my own child at some point, which I don't have kids, but if I was to have kids and they were going to ask me, should I go to college or not?
00:24:53.240 I think anything you do, regardless that you choose to go to college or that you take on the business route has to come from a place that has a plan associated with it.
00:25:04.380 I think too many times today we have young kids that go to school without a plan.
00:25:08.800 And listen, I'm not a fan of school in the sense that I'm like, you have to go to school or can't go to school.
00:25:13.400 But if you know for a fact you want to be a lawyer and you go, I want to be a lawyer, that's what I want to do.
00:25:19.180 Well, you kind of should go that route because you should learn law the way society teaches law because it's important.
00:25:27.160 However, if you said like, listen, I want to start – I want to be rich.
00:25:32.360 Okay, well, just being rich doesn't mean you have to go to school to get rich.
00:25:36.560 That's not correlated.
00:25:38.300 So I think that when parents go, well, to be successful, you have to go to school, that's the key to breaking the person down and forcing formalized education that isn't relevant.
00:25:49.460 And I think what happens is then basically you're telling your kid like you need your diploma, but you're not telling them why you need it.
00:25:57.080 If the kid later is going to start a business, what, is he going to hang the diploma in his home office?
00:26:01.640 You know, is he going to hang it in his like little office in the corner that nobody's going to see?
00:26:06.660 Like there is no purpose to it.
00:26:08.220 So there is no point to the path.
00:26:10.460 So I think if my child came to me and said, hey, I don't want to go to school, I wouldn't say, well, hey, you know what?
00:26:15.560 You don't have to go to school.
00:26:16.360 Don't worry about it.
00:26:16.880 Like you're good now.
00:26:17.600 I would ask, what's the plan?
00:26:19.260 Like I didn't go to school, but I had a plan.
00:26:21.840 Yeah, like meaning I had a plan.
00:26:23.520 I was working a job as a banker, meaning I already had a path and I was working hard to go up the path.
00:26:30.540 I was already in a position that required a degree and I was managed to get it without it.
00:26:35.240 So I asked myself, if I got a degree today, how would it have changed my life?
00:26:38.900 It wouldn't have.
00:26:39.920 Would it have permitted me to go to the next step?
00:26:41.780 No, I still got to the next step.
00:26:43.820 So I had a plan.
00:26:44.860 And I think any person that considers school without a plan or school with a plan, right?
00:26:49.440 Like either ways, if you don't have a plan, you're screwed.
00:26:52.260 If you have a plan, then part of that plan requires making the right decisions that will get you closer to your goal.
00:26:57.900 And I think that if school is used as leverage to get to your personal goal, it's fine.
00:27:03.300 But if you don't have a goal, I think teaching your kids to have a goal first holds a lot more weight than just forcing formalized education on them one way or another.
00:27:13.500 Are you planning to have kids?
00:27:15.680 Yeah, absolutely.
00:27:16.380 At some point.
00:27:16.880 I'm going to throw up your Instagram here because I kind of want to segue into what you seem to be most passionate about publicly anyway.
00:27:25.980 It seems to be cars, right?
00:27:27.220 Well, cars and watches.
00:27:29.140 Cars and watches on the surface, philosophy on the inside.
00:27:32.620 Yeah, yeah.
00:27:33.480 And you've had pretty much every exotic car that has come out in the last 15 odd years.
00:27:41.560 Yep.
00:27:41.700 I don't see a lot of Ferraris, but...
00:27:44.780 I've done the Ferrari thing too.
00:27:45.960 I've done the F12.
00:27:46.900 I've done the 458.
00:27:48.120 I've done the Speciale.
00:27:49.700 Yeah.
00:27:50.220 I've done the Challenge.
00:27:51.880 I've done the Scooter Ear.
00:27:53.680 And I've done the...
00:27:55.960 Is there any cars that you haven't had yet that you'd like to get?
00:28:01.800 No, I've basically had...
00:28:03.440 If I want something bad enough, I get it anyways.
00:28:05.700 Like, I mean, it's just nothing that's really out of, like, impossible to buy.
00:28:10.440 It's more of a question of, do I care to own it?
00:28:12.880 I think that's the other thing that's big for me.
00:28:15.360 Yeah.
00:28:15.520 Because if I'm not excited about a car, like, it's almost like, eh.
00:28:20.240 The thing with cars too, like, a lot of people ask me, they're like, why don't you, like, buy things like Paganis and, like, stuff like that?
00:28:27.900 And I tell them basically, no, there's one reason.
00:28:30.200 I would never drive it on the street.
00:28:32.420 Like, never.
00:28:33.900 Like, because, like, the moment someone hits it, you're done.
00:28:36.600 Like, you just lost a million bucks just because you got an accident.
00:28:39.400 So, like, I just, like, I refuse to buy something I can't drive.
00:28:45.140 You've mentioned a couple of times in videos.
00:28:47.500 So, PJ's got a YouTube channel.
00:28:49.980 It's Exotic Car Hack.
00:28:52.260 Sorry.
00:28:53.020 You can find it on YouTube.
00:28:54.000 It's easy to find.
00:28:55.020 So, you've mentioned a few times that the DBS has been a car that you've done quite well on that you've made a lot of money on.
00:29:02.700 I was actually looking at these in 2012, 2013, around the time when I was shopping for my R8.
00:29:11.140 And there was one up for $120, I think.
00:29:14.480 I can't find one right now on the AutoTrader.
00:29:16.720 I'm talking Canadian dollars.
00:29:18.400 I can't find one now on the AutoTrader for less than $230.
00:29:22.860 What do these sell for in the States now?
00:29:25.540 So, it depends.
00:29:26.700 It depends on the year, and it depends on if it has a six-speed or not.
00:29:30.480 So, the six-speed market's been going to the roof.
00:29:32.900 So, back in the day, you could buy an 09 six-speed for as low as, like, $80,000.
00:29:37.880 Now, the 09 six-speeds are anywhere from $120,000 to $150,000, depending on who has one.
00:29:42.540 It's basically supply and demand.
00:29:43.900 There's less of them on the market.
00:29:45.680 So, whatever one pops up, everybody's running to fight for the same deal, right?
00:29:49.960 It drives the price up.
00:29:51.280 But you can buy, like, a really nice 2012 DBS for, like, $85,000 to $90,000, you know?
00:29:55.880 And that's a lot of just an automatic, you know, because in 2012, they really didn't make that many six-feeds.
00:30:00.740 I think, like, only two of them.
00:30:02.960 So, you know, that's a lot of car to have.
00:30:05.820 I mean, you can sell them for, like, $100,000, so you've got a good $20,000 margin now.
00:30:09.400 Right.
00:30:11.300 Sir, what car would you still like to have that you haven't picked up yet?
00:30:16.360 That I would still like that I haven't picked up?
00:30:18.260 Yeah, yeah.
00:30:18.800 Well, there's one car that I actually am trying to pick up today.
00:30:21.880 I tried to wire half a million for it.
00:30:23.420 It didn't work out.
00:30:24.060 We're short, like, $20,000, like, when we're, like, going back and forth with the dealer.
00:30:28.380 But I'm trying to buy a really unique Pista, like, a Ferrari Pista.
00:30:33.760 So, it's funny you said I don't do Ferrari earlier.
00:30:36.060 But it's, like, the perfect Pista that would be a perfect sidekick to the SVJ that I just recently got.
00:30:42.780 So, that's why I was trying to buy that specific one.
00:30:46.320 But otherwise, that's the only car that I've really – there's one car.
00:30:49.380 It's actually funny.
00:30:50.060 That's a Ferrari that I've really wanted that I've never had the balls to own.
00:30:54.540 That's what it is, guys, for those of you that don't know what a Ferrari Pista is.
00:30:58.160 Yeah, and the one freaking car I've been trying to own that I've never had the balls to buy has been the F12 TDF.
00:31:05.500 Why is that?
00:31:07.160 I just never – I just don't believe I can get out of it if I buy it.
00:31:10.940 You know what I mean?
00:31:11.340 Like, meaning I feel like it's one of those cars you're stuck with forever unless someone really wants it worse than you.
00:31:16.680 Like, it's just there's such a small amount of them that move hands, meaning, like, they're such low-traded cars.
00:31:22.840 And every friend I've ever had that's owned one, like, basically was married to it for, like, four years.
00:31:27.740 And I feel like I get bored of my cars, like, every, like, six to eight months.
00:31:30.760 So, it's, like, hard for me to be, like, I'm going to buy this for a year and then be, like, I want out and be like, oh, yeah, I got to sit on it for, like, three more years.
00:31:38.280 Do you own these personally or do you run them through your dealership so that you don't pay taxes?
00:31:41.440 No, 100% me.
00:31:42.880 Yeah.
00:31:43.060 If you see it on my Instagram, it's 100% owned by me, meaning, like, it is paid by me and in 99% of cases paid taxes on with a personally owned tag, no Montana tags or anything.
00:31:55.080 So, how do you make money off an exotic car?
00:31:57.780 Because, I mean, you claim that leasing is stupid.
00:31:59.660 You also say that there's a way to hack the exotic car market so you can make money off it.
00:32:03.600 So, I mean, if I'm going to go out and buy a $300,000 McLaren 720, that's what they go for here, roughly.
00:32:10.460 So, let's say it's $300,000, you're going to pay 13% tax on it.
00:32:14.820 McLarens in value tend to drop like a stone.
00:32:17.920 I'm sure you've seen that.
00:32:18.860 Like, dead stone.
00:32:19.360 I mean, I've honed, like, a dozen, I know.
00:32:21.080 Yeah, yeah.
00:32:21.880 So, like, how do you make any money off them or at least call it a wash?
00:32:25.940 Well, because you're thinking of it.
00:32:27.240 If you're paying taxes on them, too.
00:32:28.120 Right, but you're thinking in the new term, right?
00:32:30.500 And even new, like, I'll give you some examples, right?
00:32:33.740 Like, concrete dollar examples because data rules opinion.
00:32:37.320 Like, that's my thing with money.
00:32:38.920 Like, money always – money never lies, right?
00:32:42.200 People do, but money doesn't.
00:32:44.260 So, the thing with – let's use the SVG as an example, right?
00:32:48.120 Because I just got one, so we're going to use something.
00:32:49.720 Yeah, here, I'll throw it up on the screen so these guys can see it.
00:32:52.320 So, that's the –
00:32:52.880 So, this is a – that's the 2019 SVG.
00:32:56.200 It had 300 miles on it, okay?
00:32:58.900 300 miles.
00:33:00.240 It's one year old.
00:33:01.360 It's, like, seven months old, to be exact.
00:33:03.060 That car was 580K when it came out, okay?
00:33:07.840 $580,000.
00:33:09.120 That's the sticker on this exact car.
00:33:12.240 Now, they can go as high as 700, or they can go as low as, like, 520.
00:33:16.780 So, this was what I consider the right percentile of options.
00:33:21.500 It has a lot of correct options.
00:33:23.000 There are some options that could have to be prettier, but it doesn't need them.
00:33:25.980 So, when you're looking at the sticker, basically, you go, if you walked in the dealership and bought it for 580K, and right now, you would have lost about $120,000 on your car, even if you're driven it one mile.
00:33:40.960 But if you bought it 120K off of sticker, and the depreciation isn't going to change for the next two years, then you're technically 40K ahead of the retail market.
00:33:54.160 So, if you buy way, not just new, but, I mean, even if you buy used, at the right depreciation angle, basically, what you do is you're buying the depreciation ahead so you have room from wholesale to retail, just like a dealer does.
00:34:13.780 Except if you pick the right car, the wholesale to retail doesn't change that much over the years like a conventional car.
00:34:20.660 So, if you look at depreciation, for example, on a 720S, okay, you see the depreciation brand new, and you basically continue that depreciation all the way down over the next five years, and it's brutal.
00:34:33.700 You know, like the first two years are really bad, and the rest keeps getting worse, you know, as you drive, because the miles and the condition go up.
00:34:40.240 However, if you buy, as an example, a 675LT, the one before that, but the LT model, right?
00:34:47.620 And there's only so many of them.
00:34:49.720 So, what happens is, what happens is, it starts high at like 420K for the sticker, and it drops over, in the next four years, it basically drops to like 200K.
00:35:00.320 And you can see that, you can clearly see that by looking up one right now.
00:35:04.800 A 675LT sells between 180 to like 220, depending on if it's a spider or coupe.
00:35:10.680 You guys get away with amazing prices there, man.
00:35:13.240 Right, right, we do.
00:35:14.280 There's an MSO 675LT with a roof scoop and the vents and the fenders for sale in Quebec, I think.
00:35:24.760 I was looking at it last night, and it's something like 400,000 Canadian.
00:35:28.380 So, that doesn't count.
00:35:29.800 You're comparing apples to oranges now.
00:35:31.600 Roof scoop cars in the older LT hold a lot more weight because there were so few units.
00:35:38.080 They hold the value.
00:35:39.460 Right, until the 600LT, the previous McLaurin models with roof scoops were really rare.
00:35:45.160 Now, with the 600, they produce so many roof scoops that it just doesn't really help.
00:35:48.820 Like, it just basically became an option.
00:35:51.060 But if you look at the 675LT, there are so few that even when you have a dealer that holds a roof scoop car, they basically don't want to sell it.
00:35:58.240 Let me see if I can pull it up here to show what it looks like to these guys.
00:36:01.260 You know, they're basically saying that's the dollar and that's what it is because they know you don't have a comparable car on the market, if that makes sense.
00:36:08.460 Yeah.
00:36:08.680 So, that's not necessarily a relevant point.
00:36:11.960 But what happens to a car like the 720S is the depreciation schedule from 400 to, you know, the 200 margin basically takes two years.
00:36:21.780 And on an LT car, it takes four years.
00:36:24.720 And then from there, it depreciates.
00:36:26.740 Yeah, that's beautiful.
00:36:27.460 That's going to always go for more money because it's a roof scoop.
00:36:30.440 It's got all the right options, the right color.
00:36:32.800 390 is what he's asking for it.
00:36:35.200 Realistically, that's a 300K car, just so you know.
00:36:37.900 Like 280 to 290.
00:36:39.760 The dealer needs to make the margin.
00:36:41.220 They might hold it a while, so they basically try to make 30% on people.
00:36:44.560 Yeah.
00:36:46.020 Got it.
00:36:46.540 So, is the strategy that you're using that makes it work, it's all coming down to the vehicle and then the price that you get it at?
00:36:58.160 So, it's the negotiation really is what it boils down to.
00:37:00.480 No.
00:37:01.100 So, it's selecting the right car, selecting the right mileage, selecting the right option packs to guarantee that when you try to sell it, it doesn't become a burden.
00:37:11.460 Because one of the biggest fear people have is they go, if I try to sell my car and I can't, then I'm stuck with it.
00:37:17.000 And if I get stuck with it, then basically it's going to be very hard for me to get my money back out.
00:37:21.120 But if you're buying the right cars at the right prices, there's always a buyer.
00:37:25.560 But if you're buying just the car at the right price, but it's not the right car, then there isn't always a buyer on the other hand.
00:37:32.840 You know?
00:37:33.060 What's the most important factor?
00:37:34.160 Is it the pricing?
00:37:35.300 No.
00:37:35.720 Or is it pricing and the car?
00:37:37.340 It's the exit strategy.
00:37:39.780 Okay.
00:37:40.080 So, like, let's say you buy a car now and you go, great deal today.
00:37:44.760 But if that car isn't going to be a great deal in 12 months, then basically you're going to have to lose money to get out.
00:37:50.960 And that's the part people don't pay attention to.
00:37:53.200 You see, they get married to the car just like they get married to their wives without ever questioning the divorce because they say, well, it's not going to happen.
00:38:02.260 So, what happens, though, is you have to be prepped for that.
00:38:05.000 You have to assume that when you hit the divorce point, you're pre-prepared for what's coming.
00:38:11.300 So, you have to look at it as you're basically getting a prenup.
00:38:13.840 It's like a guarantee that you know exactly what you're going to lose by the time you get out.
00:38:18.120 Or you're not going to lose based on how you buy.
00:38:20.840 And if you have that top of mind, then you're basically going to be ahead of the market by the time you get out.
00:38:26.100 Even in the case of a COVID insane thing happening that stops the market, it still doesn't matter.
00:38:34.300 Like, it just does not change the game because you're ahead of the dollar significantly.
00:38:40.860 Let's segue into the COVID and the economy in just a moment.
00:38:45.680 Does your system work in Canada, too, or is it specific to the U.S.?
00:38:49.480 No, I mean, the only reason Canada doesn't work as well as the U.S. is, A, you have less supply of exotics.
00:38:56.840 B, your banking systems aren't as advanced as ours in terms of how much they lend and how willing they are to lend on exotics.
00:39:03.920 So, they require more money down.
00:39:05.880 Do you mostly buy these with debt or do you buy them with cash?
00:39:08.360 No.
00:39:08.740 Well, it depends on the car.
00:39:09.660 Like, for example, my Ford GT older car, all cash.
00:39:12.800 Like, this Pista I'm trying to buy, all cash.
00:39:15.680 My Rolls Royce done.
00:39:17.000 I put a loan so I can write off the interest on my business and I don't have to use the cash.
00:39:21.640 It all depends really on if there is leverage in doing the financing or not.
00:39:26.160 If there isn't, then there's no need for it.
00:39:29.740 Got it.
00:39:30.760 Got a question here from Neo.
00:39:32.320 He says, hey, PJ, your opinion around when do you think this COVID will die down economy?
00:39:36.200 It'll go back to normal.
00:39:37.120 Thanks.
00:39:37.360 So, it depends on when you're looking or what factors of the economy you're referencing.
00:39:44.880 If you're referencing the stock market, the real estate market, the car market, the watch market, they're all not tied together.
00:39:52.160 While they have some level of impact on each other, they're not necessarily correlated.
00:39:57.900 Like, I'll give you an example.
00:39:59.600 The hyper car market for, like, cars that were basically 918s, P1s, the stuff that's really expensive, that stuff in the classic car market basically died, like went to shit last year at the end of the year.
00:40:12.320 So, it was ahead of its time, right?
00:40:14.220 So, the big money that came in the game basically exited the game before the issues.
00:40:18.940 And then, so, you'd have that big drop then.
00:40:21.620 Now, we've seen that stable back up while the mid-tier market started basically getting an influx of cars on the market from people losing their jobs and everything else and dealers not being willing to pay big money for cars because they couldn't buy and sell cars during that time.
00:40:38.280 So, basically, auctions were closed.
00:40:40.120 Trades were closed.
00:40:41.400 As a result of that, a lot of dealers basically weren't writing checks unless the deal was so good that they couldn't lose.
00:40:48.520 So, basically, they were writing checks so low that they brought the mid-market completely down.
00:40:53.400 And if you look on the watch market, watches historically do the opposite of cars, meaning whenever investments get really tough when it comes to, like, people putting money in banks and the stock market because there's a lot of volatility.
00:41:08.320 They basically park money in Rolex, Patek, and some of these other brands.
00:41:12.280 So, it makes it much easier to basically corner the market if you play overall across all channels rather than just playing one channel where you say, oh, well, the economy is horrible, but the real estate market hasn't really moved recently as much as it had at first when it dropped and now it's back up.
00:41:29.700 So, how is or where is the correlation, which you could say, basically, depending on what gets hit, like, tech isn't hit right now.
00:41:37.440 Tech's actually super strong.
00:41:39.120 So, the tech valuation aren't dropping because people are staying home.
00:41:44.380 You know, like, if you look at CVS or those stocks, I mean, they're not necessarily bad.
00:41:47.860 But if you look at Boeing or if you look at airlines and, like, they're shit.
00:41:51.280 They're almost dead.
00:41:51.840 The hotels are almost dead, you know?
00:41:53.060 So, they're the ones impacted by the lack of cash flow during these times.
00:41:59.180 Tech is going even more.
00:42:00.500 So, you just basically have to understand and look at economic factors, not as a whole.
00:42:06.520 I think too many people make the mistake of looking at 2008 and saying, this is the same thing as 2008.
00:42:11.620 It's the same exact thing.
00:42:12.740 Nothing's changed.
00:42:13.920 It's not.
00:42:14.620 It's completely different.
00:42:15.560 And there are similarities to consumer behavior when there's fear, but there's not fear towards the same markets.
00:42:24.640 And also, I usually challenge people when they say it's the same as 2008.
00:42:28.640 I say, listen, 2008, the Dow went down to, like, what, like 6,000?
00:42:34.740 It dropped 50%.
00:42:35.680 Yeah, there's a lot less.
00:42:37.720 There's a lot less money at play in 2008 than there is now.
00:42:40.820 In our worst right now, we're, like, 17,000.
00:42:42.720 So, it's, like, you have such a difference in dynamic in the market today than you had in 2008 that I think people aren't taking in consideration when they're looking at the economy as a whole.
00:42:53.220 That also took at least a year, like, 14, 15 months for it to drop down 50% in 2008.
00:43:00.780 We saw it drop down to, I think, 18,006.
00:43:03.740 I think it's around 24 and a half right now.
00:43:06.100 I think it's going to bounce down a few more times before we see a bottom.
00:43:10.060 Of course.
00:43:10.600 I fully agree with that.
00:43:11.620 It's probably going to happen over the course of a year.
00:43:13.500 Jerry, I just want to shout out to you.
00:43:14.840 You gave me a big super chat there.
00:43:16.500 Thanks for sharing the story.
00:43:17.640 I'm Rich's age and coming back from being zeroed out twice.
00:43:20.760 I'm already defying the odds.
00:43:22.180 Rich, having guys like you on as a guest is important as schedule maintenance on an R8.
00:43:26.260 Keep them coming, Rich.
00:43:27.120 All right.
00:43:27.400 Thanks, dude.
00:43:28.720 Appreciate that.
00:43:30.820 What do you get criticized for the most, aside from the way you pronounce McLaren and Rolls-Royce?
00:43:36.040 I get criticized a lot for being very direct with poor people.
00:43:44.140 Yeah.
00:43:44.300 They don't like it much.
00:43:45.620 They want to get a softener tone and caress them and kiss their ass a little bit more before you deliver the message.
00:43:50.420 I think it's a confidence issue, right?
00:43:53.640 A poor person doesn't like to be called poor.
00:43:56.420 I think that's really what it is.
00:43:57.820 You call someone fat and they're overweight and they get offended.
00:44:01.700 But I always say the only reason they get offended is because they don't have a plan out of the problem.
00:44:07.600 Like, try to get a guy that's up and coming, working, who has a plan and is working on himself to get himself out of poverty.
00:44:14.460 He's not going to get offended if you call him poor because he knows where he's heading.
00:44:19.360 He knows he's not going to be poor forever.
00:44:21.060 And he has a realistic take on where he is today.
00:44:24.080 Like, when I was poor and people said, oh, you're poor.
00:44:27.080 You and your mom don't have shit.
00:44:28.680 Well, I looked around.
00:44:29.460 I was like, we live in a basement.
00:44:30.800 It's not even my basement.
00:44:31.900 We have a mattress.
00:44:33.160 I'm pretty sure what you're saying is accurate.
00:44:35.180 But I really don't give a shit because I don't think I'm going to stay there.
00:44:38.360 So I agree that I'm poor.
00:44:40.880 Like, and I think that was part of the reason I didn't stay there because I had a very clear awareness towards where my starting line was and what cars I was dealt.
00:44:50.440 And I think that a lot of people don't have that path out of poverty.
00:44:55.820 So when you criticize something that they don't know how to handle, they basically have only a defense towards it.
00:45:03.140 You know, I had this issue come up back when I was growing in, like, throughout my career.
00:45:09.420 MLM, I'm sure you've heard of MLM companies that basically extort people of whatever for the associated products.
00:45:14.940 You know, I had an MLM company, like, basically try to recruit a lot of my employees, you know.
00:45:20.460 And I went to one of their meetings one time just to hear out what the fuck these people were basically falling victim of.
00:45:25.260 And I realized that, you know, I would tell these people, I'm like, you're wrong and this is stupid and this is horrible.
00:45:31.660 And they would fight me to the core.
00:45:33.660 And I'm like, you have nothing.
00:45:35.000 Why are you fighting this?
00:45:36.120 Like, like, why are you hanging on to this idea?
00:45:39.080 And then over the years, I realized that I was attacking their only hope.
00:45:43.780 So if they gave in, basically, and they said, yeah, you're right, this is shit, they didn't have a backup plan.
00:45:49.760 They didn't have a, like, I'm going to go another way and basically start my own business and this is fraud and this is bullshit.
00:45:55.460 They basically were like, you're attacking my only hope.
00:45:59.820 So if I don't defend it, I'm going to have no other plan.
00:46:03.680 And one of the things I realized is that the same happens when I tell someone they're poor and they don't have a plan.
00:46:08.780 They're basically like, you're attacking my dignity and I have nothing else left.
00:46:14.040 And I think that one of the things that I've realized over the years is that I get criticized for that and I don't stop doing it because I feel like the mind needs a shock to wake up.
00:46:26.460 You know, it needs to realize that it's not okay, but there is a way.
00:46:31.640 And you have to question who you are and where you are if you're going to grow and change.
00:46:36.880 And I think if you just let people be okay with being poor, then all you're doing is basically feeding into their ego saying, you'll do all right, be comfortable as long as it takes, you'll eventually find your way.
00:46:51.320 And I'm more the opposite where I'm more like, let me shock your mind into this realization as much as you might think I'm the enemy or I'm the asshole for saying it.
00:47:00.040 If I'm that shock that's going to wake you up, then it's okay.
00:47:04.360 Like, I don't mind because I'm not going to be in your life anyway, so I don't really give a shit.
00:47:07.920 And at least if I trigger that to change, then you'll change.
00:47:12.420 Even if out of the 10 people I shock, 3 wake up, it's better than non-waking up.
00:47:16.460 So that's how I kind of look at it.
00:47:18.560 Yeah, I always say if somebody has a problem with the facts, it's not the facts that are the problem, right?
00:47:24.900 Exactly.
00:47:25.320 That's exactly what I'm saying.
00:47:26.420 Yeah, I get the same thing.
00:47:28.540 I mean, my, you know, for me, I think it was a function of my youth because my parents were pretty hard on me.
00:47:35.020 I'm a firstborn too, right?
00:47:36.360 So it's always the oldest that gets shit on the most.
00:47:39.420 And, you know, they always had big expectations.
00:47:42.900 You know, why can't you be more like so-and-so as you're a kid?
00:47:46.440 So you always bust your chops.
00:47:47.640 And I was always hard on myself.
00:47:48.740 So whenever somebody starts to sulk or they start to feel sorry for themselves, I just say, look, man, stop being a little pussy.
00:47:55.660 Pick yourself up, you know, dust yourself off and go out there and try it again.
00:47:59.560 It's like, you know, the guy that wins is the guy that got up one more time from losing.
00:48:07.140 You know, he fell down eight times.
00:48:08.780 He got back up nine and he won the ninth time.
00:48:11.340 Like for you, you know, you made 250 calls and you had two people contribute to the exotic car fund, right?
00:48:18.440 Like you had 248 times that you fell down before you got up twice and got off a phone call and people committed money.
00:48:27.920 So like whenever I do it personally, I don't do it from a position of critique or hate or resentment or any of those things.
00:48:37.100 It's like take ownership for your, you know, for your life and go and do the work like everybody else is expected to out there.
00:48:43.680 But I think that we live in this participation trophy society today that breeds a lot of weak men and it's not getting any better.
00:48:50.060 There's there's like a lot of the most rare thing today, I believe anyway, is strong, competent, virtuous men that can get shit done.
00:48:59.520 There's not a lot of guys out there like that anymore.
00:49:01.700 There's more weaker men out there now.
00:49:04.280 Well, I think social media has made it easy to find the other weak men to be amongst.
00:49:09.520 I think that's basically, you know, like I think basically in the old days, you didn't have a voice if you were weak, right?
00:49:15.880 Like meaning unless you were an expert or you were good at something, you had mastered something.
00:49:20.400 Basically, nobody even heard who you were, what you were.
00:49:22.500 But today's social media has made it so easy for even the ignorant to basically chime in on a conversation without any fact data or any type of even research and basically say, yeah, that's what I believe.
00:49:37.380 And then all these other morons just basically trickle in following the same lead instead of educating themselves and saying, you know what?
00:49:45.240 Maybe I'd like to have an opinion on this based on my own research, you know, and I think that because the same way it's become so easy for people to be mediocre, it's been so easy to continue life without taking ownership that people have just become silent towards that process.
00:50:03.400 They're like, well, I'm just good being me.
00:50:05.860 I'm just going to be me.
00:50:07.360 And I think it's like, well, what about the better you?
00:50:09.920 It's like, no, that doesn't matter.
00:50:11.640 I am me and the world has to accept me for me.
00:50:14.440 I don't have to get better and be a part of the reason the world functions.
00:50:18.640 I just have to be there and the world just has to accept me.
00:50:21.980 And I think this mentality of entitlement and victimhood is the reason why people don't get don't close the loops in their own lives and get anything done.
00:50:31.940 You know, like if something happens to them, if their girlfriend leaves them, they go, oh, yeah, like you don't realize what it's like to be heartbroken.
00:50:38.560 Or if they get in a car accident, you don't know what it's like to be in a car accident where someone else hits you.
00:50:43.380 And it's like, why do you seek someone to follow through your pain and your inadequacies instead of basically being part of the solution to move past this?
00:50:55.120 And basically what they're looking for at that point is they're looking to feel good about their victimhood.
00:51:00.840 And I think one of the issues is that social media has made it so easy for them to that they basically don't change.
00:51:07.440 They don't improve.
00:51:08.400 So, you know, when someone gets hit by a drunk driver, I get that obviously they may not have had truly a choice there.
00:51:15.460 Like it was it happened to them.
00:51:16.860 But by accepting that and by glorifying that, what happens is you meet others that go, yeah, drunk drivers should be off.
00:51:24.080 But you're not really moving your own life past this.
00:51:27.180 You're sticking and dwelling again in what has occurred to you.
00:51:31.160 And one of the big mistakes people don't realize is that it's about moving past an experience, not living in the experience and being stuck in it.
00:51:41.160 And it feels so good to be the victim because people agree with you.
00:51:45.560 It's easy.
00:51:46.540 It doesn't require effort.
00:51:48.220 And I think that that's what becomes the addiction, right?
00:51:51.280 It's the attention you get for the nothing you've done.
00:51:56.440 What's a lesson you had to learn the hard way and how could you help others avoid making that same mistake?
00:52:03.500 A lesson I've had to learn the hard way.
00:52:08.060 A significant one.
00:52:09.260 Yeah, I mean, I think lessons around money are the most important lessons I've learned.
00:52:14.520 I mean, you have to learn not to be emotional towards money.
00:52:17.540 It's one of these things where I say, if you want to make a lot of money, stop worrying about making it and start worrying about what you're really good at.
00:52:25.000 And I think once you get really good at something, you'll realize that the money comes after you because people want to pay you to do it rather than you just saying, I want to be rich.
00:52:34.500 I want these things instead of figure out what you're really good at.
00:52:38.120 I think that's the thing.
00:52:39.160 I spend the majority of the beginning of my life chasing this idea of not being poor.
00:52:44.660 And in context, many could argue, well, that's the reason I didn't end up poor.
00:52:49.860 But I think one of the big things that occurred in the middle of my life was basically this shift in my mentality that was like, I can't run away from poverty.
00:53:00.120 I have to encourage growth.
00:53:03.040 And so those are two completely different things.
00:53:06.040 And I realized that also when I got fired in a way, because, you know, I used to believe in the separation of we work for others and I work for myself.
00:53:14.900 I used to say I work for this bank.
00:53:16.880 Therefore, I'm not my own boss.
00:53:18.960 And that was a lie.
00:53:20.080 We are our own boss no matter what we do, because we work with our own intent, right?
00:53:25.080 Like if you work for somebody, meaning someone else writes your check, you're still working for yourself, meaning that person is paying you for a service.
00:53:33.720 Like you are earning the money for your own benefit.
00:53:38.060 You're not working there out of no choice because someone put a gun to your head.
00:53:41.240 You're working there based on the skills and values you can provide.
00:53:44.580 You just haven't faced the ability to provide them to someone on your own.
00:53:48.240 So you're selling them to someone instead.
00:53:50.620 But you're still creating that revenue for yourself.
00:53:54.080 And I think that you want a bigger house, you want a nicer car, you want these things, so you work.
00:53:59.940 And somewhere along the way, again, that victim mentality came in that like I'm working for others and it's a bad thing.
00:54:07.120 Nobody's worked for others.
00:54:08.480 They've always worked for themselves.
00:54:09.940 And I think when I let go of this idea that there's a separation and I've let go of this idea completely and I said, I was never fired.
00:54:18.000 I fired myself because I no longer wanted to sell my services to these people.
00:54:23.840 And I decided not to sell it the way they wanted me to sell it.
00:54:26.980 So they didn't buy my service anymore.
00:54:28.940 And when I started thinking that way, I started realizing that, yeah, like I've always been in control.
00:54:34.300 But I lost an entire year of my life dwelling on the idea that I was fired.
00:54:38.100 You know, I said, I've gotten fired.
00:54:40.040 I've lost my purpose.
00:54:41.280 They took my things away, like meaning not my income, but they basically took what I was going good at, you know.
00:54:47.180 And I realized, well, they didn't.
00:54:49.360 They just took the title of the way I was selling these services.
00:54:53.080 It doesn't mean I can only be good at what I did in banking.
00:54:55.640 I can use everything I've learned and do everything I've done in other aspects of life, you know.
00:55:00.880 And so I've realized that I never really worked for them to begin with.
00:55:04.480 So this playlist, PTW, stands for playing to win.
00:55:09.100 And there's two distinct ways that I see people play in life.
00:55:12.200 They play to win or they play not to lose.
00:55:14.020 So when you were describing earlier, when you were younger, you just didn't want to be poor.
00:55:19.100 When somebody says, I just don't want to be poor, you're basically approaching life from a playing not to lose approach.
00:55:26.280 And then it was after you had lost your job and then you had to go out on your own.
00:55:30.760 That's when you started playing to win for yourself.
00:55:34.080 Yep.
00:55:34.300 Yeah.
00:55:35.140 I mean, that's exactly what happened, you know.
00:55:37.040 The perspective matters, though, because, you know, I'll give you this very simple.
00:55:41.080 Well, the result changes dramatically, right?
00:55:43.040 Because if you're just trying not to be poor, that's a very different lifestyle from where you live today.
00:55:48.820 Yes.
00:55:49.240 But in addition to that, also think about the mindset of how many people quit their jobs.
00:55:53.620 And the first thing they think about their business is they go, hey, how much money did I make at work?
00:55:58.640 I was making 150 when I had this job.
00:56:01.320 How can I make my new business make me 150?
00:56:04.000 You see, they create a limitation on their business that has no correlation with their old job because they're so interested in their own benefit out of their new business.
00:56:12.820 So they limit themselves because they're afraid.
00:56:15.260 Like, again, they go back to what we just talked about, which is I don't want to be poor, so I don't want to lose my income.
00:56:20.720 Instead of basically, what if my business could make $30 million this year?
00:56:25.100 Why am I limiting it to just making $150,000 for myself?
00:56:28.620 Because that's what job I had before.
00:56:30.780 And I think that change in limitation and boundary of understanding is what drives so many people to downplaying themselves and basically playing themselves out of the game.
00:56:45.080 Do you read books on a regular basis?
00:56:48.060 Like, where do you consume your information?
00:56:49.820 You want to laugh?
00:56:51.180 I've never read a book from beginning to end.
00:56:53.760 I cannot read.
00:56:54.720 Like, it bothers the shit out of me.
00:56:56.480 Like, I know how to read.
00:56:57.680 I just don't like reading.
00:56:58.680 Do you listen to books, podcasts?
00:57:00.500 Like, what do you prefer?
00:57:01.180 No, nothing.
00:57:02.140 Zero.
00:57:02.620 What I enjoy doing the most, actually, is meeting people, interacting with them.
00:57:07.440 And I learn more from understanding people's fear boundaries, what bothers them, who they are, what they've done to get where they got.
00:57:15.740 And I kind of learn from people who are really good at what they do, what they basically or how they think.
00:57:23.700 Does that make sense?
00:57:24.340 Like, so, and that helps me understand basically industries because I realize I see a pattern.
00:57:30.700 And if, like, you find, for example, five guys that have found a lot of success in, let's say, agriculture, I don't know anything about it.
00:57:39.460 But I would learn more about from them as to what matters to learn in agriculture rather than just kind of learn everything about agriculture, which would be probably unwise in a time where I don't have time to learn everything about agriculture.
00:57:52.440 So, you know, I learn through people more than I learn through, like, watching others interview people or even listening to their books.
00:58:00.900 I think I would be, A, a lot richer and, two, a lot smarter if I read more books.
00:58:07.120 But the thing is, for me, I just don't, A, don't have the mental capacity to sit through it.
00:58:13.940 And, two, it just bothers me when I'm not active, like I'm one of these people.
00:58:18.600 So I've kind of frameworked my own life around learning my way so I can continue growing and not be handicapped by the fact that I don't like books.
00:58:26.400 Gotcha.
00:58:27.300 I got two more questions.
00:58:28.460 Do you have time for two more?
00:58:29.360 Sure, yeah, go ahead.
00:58:30.240 As you've gotten older, what has become more important and what's become less important to you?
00:58:37.300 Impact has become more important than revenue.
00:58:41.200 I think that's become something that's been much more meaningful.
00:58:45.280 And what's been something else that's been really big, too, is the selectiveness of who I help has changed a lot.
00:58:52.800 You know, when I was younger, I was big on helping everybody.
00:58:55.000 And when I got older, I started becoming more focused on who I wanted to help with what.
00:59:02.480 And how has that changed?
00:59:04.180 Like, who do you say no to now?
00:59:07.060 Most people, actually.
00:59:08.400 I found that if someone hasn't helped themselves to a certain stage, I just feel it's very difficult for me to waste my time bringing them to what they could learn on Google in 10 minutes.
00:59:18.840 I mean, like, basically, someone has the ability to self-educate in so many sections of life that if they truly are interested, a lot of the questions they ask, they could self-discover.
00:59:32.020 And if someone has taken that step, then I feel like it's important to help their trajectory but not create their trajectory.
00:59:40.360 And so I've learned, ultimately, over the years to become a better teacher because I've committed to it through my books and my educational products.
00:59:47.500 And so I've learned what matters most to people who truly want to learn versus basically trying to, like, sell courses for the sake of selling them, you know?
00:59:58.440 I feel like those people, I usually, when people come to me and they go, hey, I have all these questions about your car stuff.
01:00:05.260 And I'm like, great.
01:00:06.480 So where are you in the course?
01:00:07.740 They're like, oh, I haven't taken it yet, but I bought it.
01:00:09.840 So I usually don't answer those people at all.
01:00:11.980 And they get offended and they go, well, I paid you.
01:00:14.320 I'm like, yeah, you paid me to go through my course and you haven't.
01:00:17.220 So I can't help you yet.
01:00:19.060 And sometimes that disconnects for people, which is fine.
01:00:22.980 But at the end of the day, I've committed to being a teacher, not making money off of teaching.
01:00:26.940 So that holds more weight for me than just like, oh, you paid for a course, so you're entitled to time with me, you know?
01:00:34.600 No, I totally agree, man.
01:00:36.040 I always call people that ask you questions over and over again, ask holes, because all they do is they keep asking you some shit and they do nothing with it.
01:00:43.040 And the other thing that I learned quite a few years ago is if you're not paying, you're not paying attention.
01:00:47.900 So there's a lot of people who will be like, hey, you know, can I like I get emails and DMs all the time from people like, hey, you know, it looks like you're in this neighborhood in Toronto.
01:00:55.720 You know, it'd be great to grab a coffee with you sometime and pick your brain.
01:00:58.300 But what they're really saying is they want to pick my pocket because they want to steal my time from me.
01:01:02.240 I don't know you.
01:01:02.960 I don't owe you.
01:01:04.120 You know what I'm saying?
01:01:04.700 Like there's there's a paywall between you and what you do for a reason so you can protect your time.
01:01:10.820 And it's not because you're an asshole.
01:01:12.560 It's because it really demonstrates that you've got some skin in the game when you get to that point.
01:01:19.160 You know what I mean?
01:01:19.820 It's like the guys that buy your course and like, hey, I bought your course and I want to talk to you about this.
01:01:23.120 OK, so what part are you in?
01:01:24.100 Well, I haven't really done anything with it yet.
01:01:25.620 All right.
01:01:25.800 Well, do the course.
01:01:26.720 Right.
01:01:27.460 Right.
01:01:27.740 And then let's have a conversation about it.
01:01:29.180 If you're still confused, we have processes that are available for you to get all of your answers.
01:01:34.000 And some people just, you know, like a lot of guys that take my course go, hey, so I found this car.
01:01:39.540 And I'm like, great.
01:01:40.400 So what did you learn about it?
01:01:42.120 Oh, I don't know.
01:01:42.820 That's why I'm asking.
01:01:43.700 And I'm like, well, what do you mean you're asking me?
01:01:45.860 You just you just paid to take this eight hour course.
01:01:49.320 Then I look at their logs because we log what people view or don't view on the site.
01:01:52.960 And I'm like, you haven't even logged into the site.
01:01:55.280 They're like, oh, there's a site.
01:01:56.400 I'm like, yeah, it was the button right after you paid that said log in here.
01:02:02.560 Oh, I didn't see that.
01:02:03.940 I'm like, so what do you think you were buying?
01:02:05.800 He goes, well, I thought I could just join this group and ask questions.
01:02:08.640 And I'm like, you can, but I recommend you go to the course that you paid for and the thousands of articles that are there to help you.
01:02:16.100 And, you know, when they do, they realize there's a lot of value there.
01:02:19.160 Yeah.
01:02:19.500 Thank you.
01:02:20.600 Last question for you.
01:02:21.640 Describe an average week for you.
01:02:22.940 Like, what does that look like?
01:02:25.080 Average week?
01:02:26.400 Yeah, I mean, I'll probably buy anywhere from three to eight cars a week.
01:02:34.260 I'm probably buying about 15, 20 watches a week.
01:02:37.960 And outside of that, I'm doing a lot of writing lately.
01:02:41.460 So I'm trying to come out with a third sequel to Third Circle, which is my final book ever.
01:02:46.340 So I don't plan to write any other books.
01:02:48.900 So that's been a work in progress for the last year.
01:02:51.880 And it's my most important, like, project to date.
01:02:54.680 So that's kind of what I work on the most.
01:02:56.660 But I would tell you that the majority of my time now, because between all the companies I have and the investments I have in companies, is spent basically either on the phone or on Skype with people.
01:03:05.560 I'm more from an advisory world than anything else.
01:03:08.540 So, like, I believe in creating results through people.
01:03:11.260 So I don't believe in micromanaging even my own businesses.
01:03:13.880 So I spend a lot of proactive time coaching my own team and people that have basically my interest at heart in being better at what they do rather than just correct their course.
01:03:27.640 So a lot of people will sit in an advisory board and be like, whenever you have a problem, call me, you know, like I have some solutions or I can help you out with this issue or give you some guidance.
01:03:37.560 I look at it the opposite way.
01:03:39.140 I go, whenever you have a problem, figure it out.
01:03:42.160 When you don't have a problem, call me so I can make sure we can work on the things so that when you have problems, you know how to handle them without me.
01:03:50.140 And so, you know, having these proactive calls with people has really helped kind of not put my companies in a reactive mode and also keep a good grasp on the mental state of the people that are basically creating results for me.
01:04:07.360 You know, I've always felt that that was much better approach to leadership, especially in a lot of cases where in a lot of my businesses, I'm an absent leader,
01:04:18.180 meaning I'm not a CEO that is functioning a CEO.
01:04:21.680 So I'm more of a chairman than a CEO.
01:04:23.660 And in the cases where I have CEOs, it's become easier to engage in more of a friendship style conversation regarding how the person can grow to a better state and be better prepared for what's to come.
01:04:36.020 Awesome.
01:04:37.280 On that note, let's wrap her up.
01:04:40.400 Shout out to where people can find you.
01:04:42.500 Anything you want to pitch to them?
01:04:44.080 Any products you want to mention?
01:04:45.200 What you're working on?
01:04:45.880 Yeah, so the best things to do right now, like I think if you want to learn more about anything you've learned today is basically visit learnfrompja.com.
01:04:54.040 It's really simple.
01:04:55.300 That you'll find all of my courses we discussed on this show.
01:04:58.920 And of course, if you want to follow me, get a kick out of life, talking cars, watches, and of course, philosophy.
01:05:04.480 You can follow me on Instagram at ICreateMillionaires or on YouTube at Exotic Car Hacks.
01:05:09.160 Both places that I'm very active on, but Instagram is really the best way to reach kind of a broad spectrum of everything I do rather than just one aspect or another.
01:05:18.880 And Rich, I want to appreciate you for having me on the show.
01:05:21.540 You know, very nice of you to, you know, welcome my story onto your audience.
01:05:26.220 So thank you.
01:05:27.380 Yeah, man.
01:05:27.740 Appreciate you joining me.
01:05:28.580 Thanks a lot.
01:05:29.100 All right, guys.
01:05:29.500 We'll see you in the next broadcast.
01:05:30.900 Peace out.
01:05:32.540 All right.
01:05:32.800 Stay on for a minute.
01:05:33.360 Just a minute.