Playing to Win - 025 - Cameron Herold - The CEO Whisperer

00:00:00.000 all right guys welcome back what's up my brothers we're on episode number 25 of the

00:00:06.960 playing to win series and i'm joined today by my uh good friend old-time uh business coach

00:00:12.340 cameron harold how you doing brother good richard good to see you buddy yeah um we have not chopped

00:00:17.640 it up in a long time and we were just chatting for about 10 minutes before live um you know

00:00:22.500 saying to him last time i talked to him at you know for any length was when we were down in napa

00:00:26.760 valley at this uh um event a mutual friend of ours put on but um cameron was real pivotal for me

00:00:34.300 around 2008 and 9 around my business when i hired him as a business coach um i'll talk a little bit

00:00:39.600 about that um but i would i would describe you in a certain way and i know that you've kind of pivoted

00:00:45.860 your business model to um less coaching ceos and more the coo like alliance where you're trying to 0.59

00:00:52.140 get ceos to really um think outside the box to free up the ceo um how would you how would you

00:00:59.920 describe yourself today to people that don't know you because you got to keep in mind like most people

00:01:03.240 that watch my stuff on a regular basis you know they're here to learn about the sexual marketplace

00:01:06.800 and women they of course want to chase excellence and chase less of women so i think that you'd be

00:01:11.280 awesome to really talk about the business component of that because like you've dealt with a lot of

00:01:16.260 really really smart guys out there like you've talked on just about every continent um that i'm aware

00:01:21.520 with the exception of antarctica right pretty much yeah pretty much every major city i know you've

00:01:28.560 authored your own books you've co-authored uh some other books i know you co-authored one with adrian

00:01:32.960 which i did a plane to win series on i think in the last 10 episodes you guys can go back and find

00:01:37.800 that one um how would you introduce yourself to somebody that didn't know who you are well first off

00:01:45.020 how do you know adrian he's another great former client that we've been friends with how do you know

00:01:49.180 adrian because when you were coaching me in 2009 uh you said to me i'm going to connect you with

00:01:55.820 adrian because uh he managed to get free pr on what was that tv show uh csi with dna 11 so we chatted

00:02:04.760 for a couple hours and we just became friends i mean he's a car guy so anytime there's a car guy around

00:02:08.360 it's like all of a sudden click right um yeah but we've chatted on and off you know for the last 10

00:02:13.060 years or so yeah great guy all right so how would i describe myself i am still still a speaker um

00:02:19.960 although it's not my core of what i do anymore i've done paid speaking events now in 26 countries

00:02:25.260 on six continents in about 700 cities um i am a ceo and a ceo coach so i coach but real companies

00:02:33.960 typically 50 to 500 employees the largest company i've ever coached was sprint i coached the ceo and

00:02:40.340 the ceo of sprint for 18 months um and then i've also coached a monarchy in the middle east i come

00:02:45.920 the family that owned the country of qatar so they're an absolute monarchy they own the country

00:02:49.720 um so i did some work there but typically my zone is in the 50 to 500 employee range three of my clients

00:02:55.540 have sold for over 100 million um one just raised 255 million dollars from warbird pinkus i've been

00:03:02.320 coaching them for seven years so that's kind of my coaching world i've written five books now so i've

00:03:07.700 written double double meeting suck vivid vision i co-authored the miracle morning for entrepreneurs

00:03:13.460 with hal elrod and then i also co-authored the book free pr with adrian solominovich his name is a

00:03:20.120 tough one so i just say it real fast because i never pronounce it i've known adrian and his former

00:03:25.580 partner jazz for so long i was like something like that um he's a great pr guy especially on the

00:03:32.360 digital side and then um about four years ago i started up an organization called the coo alliance

00:03:37.800 really because i i used to be a coo i was the coo for 1-800-got-junk took them from 14 employees to

00:03:45.340 3100 employees in six years and i kept going to these conferences when i was the second in command

00:03:50.520 and i didn't really fit in you know i'd be talking to these entrepreneurs that they'd be like we got to

00:03:55.380 get all the right people on the bus i'm like yeah let's talk about interviewing and they'd already

00:03:59.180 moved on to marketing i'm like all you said was get the right people into the company you didn't

00:04:03.060 fucking talk about how and it's like coos want to talk about interviewing for two days entrepreneurs 0.98

00:04:09.480 want to talk about it until the next drink and i wanted a space for them to be able to really get 0.99

00:04:16.240 into the business and operations and work on the business and work on themselves without the

00:04:22.740 distraction of all the entrepreneurs around so we started up that organization for them every year

00:04:27.760 we actually run an event with the ceo and the coo both we bring in a marriage counselor and

00:04:32.600 communication specialists and conflict management people and personality profile experts to have

00:04:37.580 them work on building that better relationship but that would be my zone that i'm in and then i

00:04:42.260 have a podcast as well called the second in command podcast where we only interview the coo so 0.98

00:04:47.640 everybody's interviewed the entrepreneur i get the rest of the story so we've had the coo bumble and

00:04:52.880 the cleveland indians and shopify we've interviewed some really really great seconding commands that's

00:04:58.400 awesome and like the thing that really got my attention when i met you um i think it was either

00:05:04.340 at the profit 50 or the profit 100 conference yeah ian portsmouth from profit magazine i don't know

00:05:10.800 if it's still around um but they used to do these awards every year and you'd go and apply to uh

00:05:16.600 participate as part of the conference that they bring in these top shelf speakers and cameron was one of

00:05:20.680 them um but i mean the thing that caught my attention is how you guys grew when 800 got chunk

00:05:25.080 and i think you said it was from like 6 million to 106 million over the six years yeah 2 million to

00:05:29.900 106 million yeah so that's so that's hyper growth and that's pretty much what every company that was

00:05:35.900 on that profit 50 to profit 100 list was um was a hyper growth company um i can't even remember what

00:05:43.020 mine was i think it was like around the 500 mark but there was companies that were growing at like

00:05:46.980 over 2 000 3 000 percent like year over year um a lot of them seem to be in like the head hunting kind

00:05:53.100 of recruiting space and um yeah it was just it was just wild to like be able to have an opportunity to

00:05:59.080 be in that um area because most people don't get entrepreneurs like like entrepreneurs hardly get

00:06:04.760 entrepreneurs let alone the ones that are successful they have a hard time because everybody looks at

00:06:08.080 them like you're batshit crazy i remember this one time i think it was at jay's first um mastermind talks

00:06:14.040 i think you kind of open with all right guys put your hands up if you have like um manic issues if 0.99

00:06:19.480 you think about sex a lot it's like you know like you had this full list of like 20 different items

00:06:24.240 and by the end of it everybody was still basically with their hand up and like yeah that's me right

00:06:30.000 and it's like you know birds of a feather kind of flock together when it comes to these highly

00:06:35.840 motivated highly like i call them weapons like entrepreneurs that can really put a dent in the

00:06:40.900 universe um you know they can really get stuff done when it comes to business but we're all

00:06:46.100 we're all quite similar and we all kind of default to the same beliefs and thinking process when it

00:06:52.900 comes to the approach with business and you and i were talking about like the roller coaster ride that

00:06:58.360 a lot of entrepreneurs go through can you kind of talk to that about people about what that experience

00:07:02.980 is like yeah and i'm being cognizant because i really i really like you respect you and you're saying

00:07:08.700 some stuff that i wanted to touch on even in addition to that a few things one is you've kind

00:07:15.060 of mentioned around it a couple times about us you know being at these events you know we met at the

00:07:19.320 that entrepreneur conference the fast 50 from profit magazine which is the canadian version of

00:07:24.080 of ink magazine and that was a contest that you put your name into that you ended up winning and

00:07:30.520 then you spent the time and money to go to these dinners and these conferences and learn and to

00:07:34.880 upgrade your skills most entrepreneurs don't do that you know the 99 98 percent of entrepreneurs

00:07:41.500 have never been to any kind of a mastermind group at all and you mentioned that we went to one that

00:07:45.940 jason gainard um organized i mean you flew to napa to go to that thing like you flew across north america

00:07:52.140 you spent money on it i think it was probably 10 grand to to attend it and every time and then you're

00:07:57.340 part of the entrepreneurs organization so we were all both of us were a part of those three groups

00:08:02.940 and that upgrades our skills it it goes back to that saying of you're the average of the five

00:08:08.820 people you spend the most time with well if you're not spending time with the right people you get

00:08:13.680 sucked down the wrong rabbit holes and i think you're actually creating a tribe for men who actually

00:08:19.340 want to better themselves better their relationships better their their businesses and if the more time

00:08:25.000 they spend not only listening to your podcast but attending events hopefully that you'll put on

00:08:29.100 connecting with other members in any communities that you pull together because i know you've got a

00:08:32.920 couple of online communities for them that really you get a 10x return on that you know i've been a

00:08:37.600 member of the genius network of war room i've gone to the main ted conference nine years in a row

00:08:42.080 um like all of those things upgrade my network and then i don't spend time with the negative grumpy

00:08:49.100 overweight you know people who are complaining or waiting for government to hand them anything

00:08:53.840 because i'm choosing to be a part of another group but i think that's really important

00:08:56.900 yeah i really bang on that drum as loud and hard as i can but but there's always you know like a good

00:09:03.060 chunk of the guys out there that are just haters that want to marinate and sit around and sulk and

00:09:08.780 have their pity party and it's like man if you're sitting around with five fat guys that are just 1.00

00:09:13.660 you know shoving garbage in their face consuming useless media content doing nothing with their lives 0.98

00:09:19.340 you're going to be the six there's no two ways about it i mean you're never going to level up 0.98

00:09:22.560 well and i'll tell you for any of the groups that you and this is maybe i'm sliding into a

00:09:26.800 coaching moment and giving advice that i shouldn't but i'm going to anyway you know me no i'd love to

00:09:30.360 hear it you have if you have any of those guys even if they're like red pilled to the end 0.98

00:09:34.840 but they're just the negative grumpy jerks kick them out of the group anyway like it doesn't matter 0.97

00:09:41.000 if they like your ideas they also have to like who you stand for right they have to be the kind of 0.98

00:09:45.140 people not they don't have to look the same or act the same but they've got to they've got to

00:09:49.200 be driving forward and letting some of the negative shit go as well like we got to work

00:09:54.480 on the positive stuff and not dwell on all the you know anyway um definitely um you mentioned 0.88

00:10:00.720 that you were a part of the war room are you talking about andrew tate's war room or is that

00:10:03.740 a different one no it's uh roland fraser perry um uh perry belcher and ryan dice the guys that own

00:10:10.820 traffic and conversion yeah another group called war room it's very high level mastermind 25 000 a year

00:10:17.020 it's only related to marketing digital marketing um all the funnels really really solid solid program

00:10:23.200 gotcha and i think i saw you on uh mike's list for greenland this year and next year did you sign up

00:10:29.740 for that too i was going as one of his um like a mentor an entrepreneur in residence for that i was

00:10:35.000 supposed to be there in june and bummed that was another i i got bumped out of about five major events

00:10:40.640 i was supposed to be at this year yeah i was gonna say you must i was main i was a main stage speaker

00:10:45.240 at traffic and conversion five thousand people and they canceled the conference because of

00:10:49.160 this kind of thing's really thrown a wrench into it all oh it's fine second thing you mentioned was

00:10:54.900 was you know ceos are kind of crazy and and you kind of even skimmed a little bit over that what's

00:10:59.920 interesting is bipolar disorder and you mentioned kind of some of those traits i talked about

00:11:04.780 entrepreneurs i read a list of 11 traits that describe entrepreneurs and every entrepreneur for the

00:11:12.360 most part nine out of ten goes yep that's me yep that's me yep that's me it's a nine ten or eleven

00:11:17.160 of the eleven traits what are those traits because i know i i botched that list for you yeah i can i can

00:11:22.760 read them out loud see if you want me to read them out loud go ahead yeah um so but what these traits

00:11:27.500 actually are is traits that describe every entrepreneur and when i read out the list and everyone identifies

00:11:35.220 with it then i give them the rest of the story so here's the 11 traits and anybody listening can count

00:11:39.920 on their fingers and um and see if you get at least over five are you often filled with energy

00:11:45.780 does your mind get flooded with ideas are you driven are you restless are you unable to keep still

00:11:55.280 are you often working on little sleep do you get euphoric are you easily irritated by minor obstacles

00:12:04.760 do you burn out periodically do you act out sexually which is like flirting or massage callers or anything

00:12:12.860 like that do you feel persecuted by those who do not accept your vision

00:12:16.480 so that's 11 traits how many do you have oh i got them all yeah i'm i'm 11 for 11 by the way on the

00:12:25.600 traits for attention deficit disorder i have 17 of the 18 signs for adb as well um where we are though on

00:12:32.160 those traits is those are not just traits of entrepreneurs those are actually the clinical

00:12:36.720 diagnosed traits for bipolar disorder yeah so most entrepreneurs are on the spectrum for bipolar if you

00:12:44.120 said yes to 9 10 or 11 of the traits you'd actually be diagnosed and medicated for bipolar bipolar disorder

00:12:51.260 has been nicknamed by the medical community as the ceo disease so most entrepreneurs have those traits in

00:12:58.680 fact the way that i met the ceo of sprint we were sitting on a plane and i diagnosed him as having

00:13:03.780 um adb bipolar and being on the spectrum for tourettes because he had a nervous tick he's like

00:13:10.000 how do you know this about me and i said i just know entrepreneurs better than anybody and you are

00:13:13.700 massively adb and bipolar and he was he had just built a billion dollar company that he'd sold the

00:13:18.820 soft bank and was getting ready to go over and become the ceo of sprint and here i am telling them 0.60

00:13:23.820 he's crazy but the medical community thinks entrepreneurs are nuts we're actually just

00:13:28.620 hardwired to be very different from doctors and teachers and engineers and one of the hardest

00:13:33.580 struggles for entrepreneurs that i've recognized over the years is we're struggling with being told

00:13:38.740 that we're there's something wrong with us we're struggling with being told we have a disease

00:13:43.300 bipolar is not a disorder it's actually a strike the mania that crazy energy the starting things

00:13:51.660 quickly the fact that we get bored and delegate quickly those are all perpetual motion machines

00:13:56.840 that help us start our company and get it going the stress and depression is simply us burning out and

00:14:02.240 course correcting and working too much and feeling bad about taking time off for our business because

00:14:07.080 of the guilt of talking to our employees but that's and it's magnified for us the stress is magnified

00:14:13.240 because we can't go tell our spouse or our friends oh we're not taking a paycheck for three months

00:14:18.220 we're not paying ourselves we haven't paid ourselves back for expenses you know here we are recruiting

00:14:23.160 some some vp to come and work for us even though we're not sure how we're going to meet payroll in

00:14:27.560 six days you know like we're really magnified amount of stress so that that craziness is um is is

00:14:35.460 another reason to be involved in mastermind groups and and conferences for entrepreneurs and coaching even

00:14:41.180 so that you are around your tribe of people that aren't going to wallow in it but learn from it and

00:14:46.840 then grow from it um talk a little bit more about the entrepreneur's roller coaster ride like the

00:14:53.020 ups and downs and how they typically navigate it because it's like you have to be a little bit crazy

00:14:59.880 to run a business i mean you put it all on the line you take all the risk you pay all the taxes you're

00:15:05.340 held fully accountable for anything that goes wrong you know your employees can walk away from the business

00:15:10.300 but you can't like there's a lot of things that are working behind the scenes a lot of people see a really

00:15:15.500 successful entrepreneur and they're like oh that guy you know he just you know he's a bad guy because

00:15:20.840 money is the root of all evil and kind of like blah blah blah like insert in the narrative that makes

00:15:25.580 them feel good that supports their belief system but that's really not the case i mean there's a lot

00:15:30.760 going on behind that for you to go and execute and deliver the results and be successful and be able

00:15:36.420 to employ all these people and you know everything that goes along with that

00:15:39.500 well the stress and anxiety of starting a company and as you said putting it all on the line spending

00:15:48.640 money signing personally against loans you know i don't think a lot of people really truly understand

00:15:54.360 how much it takes to not just start a business but to get it up and running and to even be successful

00:15:59.640 i think that old data point was that 85 percent of all businesses fail within the first year

00:16:04.720 and of the 15 that succeed 85 of those fail within the first five so you have a very very low percent

00:16:11.740 that you're even going to succeed as a business let alone get over a million or over 10 million or

00:16:16.480 over 100 million in revenue it's extraordinarily hard to get into that zone and then you're often

00:16:21.020 hit with these things that come out of left field so we'll speak to to covet as an example and you've met

00:16:25.900 my sister before she's been running her own company for 25 years started it from scratch she was doing 0.88

00:16:31.820 a million dollars a month in revenue covet hit and she had to shut her business completely 0.98

00:16:37.720 with zero ability to go online so she runs co-ed intramural sports leagues for people in their 20s

00:16:43.780 and 30s in seven or eight cities she can't tell a hundred thousand people to play co-ed intramural 0.95

00:16:49.020 volleyball from their living room and we're going to play god on zoom right right you can't can't play

00:16:53.520 basketball over zoom so she literally had to shut and now even though that the whole gta and the

00:16:59.600 bunch of the city she's open are open for sports well the schools and the facilities that she used 1.00

00:17:06.200 to run her events out of aren't allowing people to run sports there so she's literally at the mercy

00:17:11.300 she's five months in with 65 employees and office space and overhead and full-time facilities and like 1.00

00:17:17.860 that's a scary situation to be in right and so so when you watch these entrepreneurs and now she's

00:17:23.940 back open and she's at about 50 and she'll grow and she'll be good but

00:17:27.240 man i i've seen some people in her industry that had kept borrowing kept acquiring kept growing

00:17:33.700 had no cash no reserves that will literally be out of business thankfully she was very conservative and

00:17:40.100 very um smart investor and she's going to come out of it really strong but that's a scary situation to

00:17:45.460 be in you know she can't go to government for a quick paycheck she can't get an extra loan 1.00

00:17:49.840 nobody's going to cover all of her stuff and no one really understands and then all of our friends

00:17:55.600 that have a job they don't really empathize right or they can empathize for five minutes but they

00:18:00.940 can't empathize with you for the next 90 days that you're waking up or not going to sleep

00:18:05.300 like this this stuff that comes out of left field and hits you usually hits you really hard it takes

00:18:12.000 the wind out of your sails i mean i'll share a story um because i called you when this happened i think

00:18:18.280 you're with your kids at disneyland or something like this this was around 2010 or 11 this was after

00:18:23.300 our coaching um you know was done but um you know we we still chatted from time to time and the

00:18:30.340 ontario government had had introduced this new bill in parliament they called it bill 55 and it was

00:18:35.880 basically stacked with a bunch of shit which included uh changing the fee structure and where you could 0.94

00:18:42.120 collect the fee with my business yeah and i was like holy shit like they're going to delay the first 0.98

00:18:48.560 revenue event and they're going to cut it by two thirds this is not this is not feasible and i 0.89

00:18:53.380 remember i fucking called you and you were like okay man i can't talk very long because i'm with the 0.93

00:18:58.480 kids at disneyland but you've got to like you got to dig deep and pivot on this we talked very very 0.98

00:19:03.440 briefly but i remember just getting off the phone with you i closed the blinds in my office and i just 0.96

00:19:09.380 sat there and i put my my my uh face in my hands and i just started bawling i was like i'm fucked 0.94

00:19:14.720 right like i had 23 employees um there was no way that we were going to survive it based on the 0.61

00:19:21.980 language introduced in the legislation tried to fight it for two years with lobbyists that didn't

00:19:26.380 really go anywhere um we did manage to pivot though we like like we found a way to pivot thankfully um

00:19:32.300 with a lot of deep work but um yeah it's still running my my brother runs the business you know for

00:19:37.840 the most part i've pretty much taken the exit out of it and i mostly do this now but

00:19:41.620 there's always something that comes out of left field and that business has been running from

00:19:46.360 2003 ish so almost you know 17 years now well and even if even if there's nothing that comes out of

00:19:53.100 left field you have employees that quit you have theft you have insurance um issues you there's

00:20:00.120 lawsuits there's um you know marketing gets expensive or you make marketing mistakes you know like it's just

00:20:07.420 it's just not easy right and then and then if you're a caring person an empathetic person you

00:20:12.680 care i care about my employees lives like when we were building 1-800-GOT-JUNK we ranked as the number

00:20:18.620 two company to work for in the entire country right 1.46 million companies in canada we rank number two to

00:20:24.040 work for it's because we were a very caring empathetic culture man i had no life i was i was doing my work

00:20:31.680 during the day caring for employees doing extra work at night trying to catch up and the growth was so

00:20:36.480 quick that just the stress of even being successful is tough you know people like we did we did six

00:20:42.740 consecutive years of 100 revenue growth over a three-year period we had 19,600 growth it was

00:20:50.400 ridiculously fast so you when you when you look at and people like oh that must have been so easy 0.66

00:20:56.100 fuck no man look it's really hard when you got people coming in so fast you don't even know what 0.96

00:21:00.600 business area they work in let alone what their name is yeah um do you get uh critics on your work 0.99

00:21:08.240 camera oh of course yeah of course criticize you on um okay so let me go through the i'll go through

00:21:15.240 the different areas of my business so i don't think i've really had any areas of criticism on any of my

00:21:21.260 books i saw one recently and it was like nothing really new in here but i was talking about meetings

00:21:25.320 so good i mean if you've read about how to run meetings then yeah like a meeting is a meeting but

00:21:29.380 most people have never been trained but most of my books i'd say i get pretty great results or

00:21:33.980 responses from my speaking events i'm told that i swear too much i talk too quickly um

00:21:40.300 and that i'm i tell sexual jokes from the stage or sexual innuendos which is true

00:21:47.240 um i can explain all of them they're all deep-seated insecurities i'm sure

00:21:52.320 my coaching the model has changed enough over my coaching is i'm too distracted and you know i end

00:22:00.740 up like in the middle of talking to somebody i'm checking email or making some social media post

00:22:06.280 because i come up with some idea so my adb is really really hard to keep tight so it's way better

00:22:11.920 for me if i'm coaching over video or in person um

00:22:15.000 you're always going to get critics though so how do you normally deal with them well then the other

00:22:22.760 the other one is that people people it's not so much a criticism but they say why aren't you running

00:22:27.780 a company anymore i mean well i am i've actually got six employees but um they're like why aren't

00:22:33.780 you building a bigger brand it's because i don't want to like i've done it three times i don't have a

00:22:37.740 big need after doing college pro painters and then void auto body and gerber auto collision and then

00:22:42.880 1-800-GOT-JUNK the last thing i need is to do another company i don't need i've had that it

00:22:47.740 scratched right yeah so how do i do um i do talk about sorry yeah you i'm wondering on how i deal with

00:22:54.680 criticism i learned this lesson from a good friend of mine tim ferris tim tim and i have known each

00:22:59.960 other for 12 or 13 years he stayed at my home in vancouver we hung out i've hung out with his brother

00:23:05.520 in vancouver and um when my ted i did a tedx talk about 10 or 11 years ago about raising kids

00:23:12.740 as entrepreneurs it's a great talk thank you tim um tim called me about it and he was saying by the

00:23:19.200 way don't read any of the negative comments on your ted talk because it's on the main ted website

00:23:24.540 he said don't read any of the negative comments anyone who writes comments is crazy and he said 0.75

00:23:29.840 however don't read any of the positive comments because those people are crazy too

00:23:33.880 and that was that was a really empowering thing to recognize because i used to be like oh look how well

00:23:40.180 they really love me they love me and then it's like oh they hate me and then i'm a loser and i'm

00:23:43.960 terrible so now i don't read any of the comments seriously i don't take the praise any seriously

00:23:50.300 any more seriously than the than the constructive criticism second and the last thing is the second

00:23:55.840 thing is i always try to look for some truth in any of the criticism because there usually is some

00:24:02.440 element of of truth and i'll show you what i mean by that what color you're looking at this what

00:24:09.140 color is this book that i'm showing you right now the paper is white are you talking about the

00:24:13.480 yeah right and the other side is if i had a card one side is white one side is orange

00:24:19.100 so you you see white i see orange right really two sides to the story and i've tried really hard when

00:24:25.920 i get criticism to see some truth in that that i can grow from but i don't i don't sit and stew on

00:24:33.840 it or or get upset about it anymore yeah i got to the point where um i think i heard joe rogan talk

00:24:39.380 about it once because i really like his interview style and it was just like he was just like you

00:24:42.560 can't read comments like you just can't go there because it's such a waste of your time and really

00:24:46.480 the opinions of the of these people shouldn't matter and it and it's one of the reasons why i run my

00:24:51.220 live show with members only chat in that area because i don't really uh particularly care too much

00:24:57.460 about the opinions of most people because they just um they don't understand like they haven't

00:25:02.300 walked a mile in your shoes right and it's usually these critics flicking boogers from the cheap seats

00:25:06.500 up at the 500 level and they've never actually walked anywhere close to a mile in what you're

00:25:10.880 doing um i want to pivot a little bit here and throw this up on the screen and talk about company

00:25:16.700 culture because this is one of the things that um you were really well known for with 1-800 got junk

00:25:21.960 so this is i remember this yeah yeah so i was thinking about this this morning go ahead i'll tell you

00:25:28.640 so these are some photographs from my office um this was after i had met you and we'd done some

00:25:33.540 coaching on improving uh company culture so these are actual shots of our office space around 2009

00:25:40.380 ish i would think um and i stole this from your sister's office space actually uh where we put up 0.88

00:25:46.920 like these b hags like these big hairy audacious goals you know up on the wall and then we started 1.00

00:25:51.560 slapping these done stickers when we started to get them done but um you know people in the office came up

00:25:56.640 with these great ideas about you know what what it is we'd like to hit and you know we we threw him

00:26:02.460 up there we said all right you know if this is your idea then let's make sure that we hold you

00:26:05.720 accountable to getting them done um you know we switched over from shitty chairs to these herman 0.95

00:26:10.080 miller chairs which cost us like 100 times more um put these things up all over the office you know

00:26:17.040 just as like constant reminders we cleaned up the office space and kind of jazzed it up with um

00:26:22.440 you know furniture that the guys picked up this over here was our um painted picture um i want to

00:26:28.900 talk about that as well after we talk about culture you know we threw around these these barbecues and

00:26:33.060 did lunches a lot we did a lot of like these are all canvas prints that we got from uh from adrian's

00:26:38.520 company canvas company you know those are all photographs that uh the staff uh submitted that 0.61

00:26:43.600 they want to decorate you know the space with um you know we even started writing shit up on the walls 0.78

00:26:49.140 with markers that's what i was laughing about i was thinking i love that when you let your employees 0.94

00:26:53.940 just handwrite shit up on the walls i was like at first i thought it was weird and then i've seen the 0.89

00:26:58.480 photos so i had some photos for years after i'm like it was really fucking cool because it was really raw 0.91

00:27:03.560 and it was real and it wasn't like overproduced yeah and that was the wall that i looked at across

00:27:09.160 from my desk in my office um you know with my ideas um a lot of these were constant reminders of

00:27:16.560 things that i was um you know i gave the staff some money to put a gym in the back of the office

00:27:20.700 because we had this um warehouse space back there um i think there's a picture of you and me in here

00:27:26.880 somewhere this is like kind of like a jersey day these guys yeah there you are there you are there's

00:27:31.240 a younger version of you and me without a beard oh you have to send me that that's amazing yeah

00:27:36.280 that's uh that's actually 2011 i think you visited like yeah i think you were in toronto for an

00:27:42.600 event that time but all of this shit was like we just went batshit crazy like 0.86

00:27:47.340 we even had a dog in the office that's awesome the director of greetings yeah dogs were great 0.98

00:27:54.980 but um talk about the importance of uh culture when it comes to office and i'll be honest with

00:28:00.120 you i think i went too far i think i went a little bit too far with it but i want to hear what your

00:28:03.920 opinion is so i i believe that culture um really starts not with the physical space and not with perks

00:28:12.420 but culture starts with an alignment with vision so you talked about your painted picture what i now

00:28:17.960 call a vivid vision uh culture comes from an alignment and a deep-seated belief and and living

00:28:24.120 of core values it comes with an alignment for your vhag your big hairy audacious goal and then your

00:28:30.360 core purpose that kind of the why that simon sinek kind of popularized so i think if i think of every

00:28:35.520 business like a jigsaw puzzle the four corners of the jigsaw puzzle are vivid vision core purpose

00:28:41.540 core values and the vhag and then culture starts with all of the people systems right recruiting

00:28:48.240 the right people interviewing and onboarding the right people leadership and growth and training

00:28:53.880 of all of your people it's one of the key things that gen y wants is growth in their roles 0.99

00:28:57.700 and then aligning them with with having the right meeting rhythms and coaching and communication

00:29:02.680 protocols that's where culture starts culture kind of gets wrapped up in the the tiffany blue box

00:29:09.060 is your office environment and giving them a nice space to work in and giving them the perks and the

00:29:14.280 you know the free massages and the free lunches and that kind of stuff but i think i think the media

00:29:19.740 has done us a disservice with thinking that culture is the physical space you know much like a family

00:29:25.000 i could give my kids the best home and a great environment and you know bmw when they're 16 and all that

00:29:32.740 stuff and i'd have a bunch of spoiled kids so it's not the perks and the beautiful home they live in 0.99

00:29:37.440 but if they have all the right core values and they're good kids and they're keeping their shit 0.67

00:29:42.820 together and they're working hard and they're working as a family they might get those things

00:29:46.740 because i can afford it but that's not where that's not what makes the happy family it's not what makes

00:29:51.580 a happy company so then once you're at that stage we're wrapping it all up in the blue box and you

00:29:56.700 give them the office environment i don't think too far is far enough yet i think i think you probably

00:30:03.160 we're we're getting to the point of even getting to uh you were probably at really good where where

00:30:10.260 you get to great is you know no no doors in the office just glass doors no walls just glass walls

00:30:16.920 at worst um where everybody sits in the same desk as everybody else no private offices where all the

00:30:23.780 blank spaces of the walls speak and there and it becomes like a cult this is one of the things i learned

00:30:28.660 from the founder of college pro painters which ended up being the largest house painting company

00:30:32.840 in the world to build an amazing business it has to be a little bit more than a business

00:30:36.740 and a little bit less than a religion it has to be in that zone of a cult so to be in that zone of a

00:30:42.460 cult people have to see it and feel it everywhere they go they've got to feel the core values be

00:30:47.400 reminded of the core values be reminded of your customers be reminded of each other so the walls when

00:30:53.040 they speak to that i think can be really really powerful the physical space that you give people

00:30:58.720 like the gym but but with the gym you want to be you want to be one by one firing all the negative 0.99

00:31:04.740 grumpy overweight smokers and one by one hiring people who are like fuck yeah i want to live in that gym 0.96

00:31:10.040 right we want to hire people that are are driving the business forward for us and they appreciate the 0.99

00:31:17.380 culture but they don't take it as a a right the um painted picture which you rename the vid the vivid

00:31:25.300 vision um when i wrote the one for my company um i spent a good deal of time just on that on that

00:31:34.720 two-page document then we printed it up on a large piece of um like commercial plastic like just like

00:31:41.480 nicely finished we put it in the reception area but it it spoke to the vision of the company

00:31:46.560 it talked about everything it was public it was with the employees we had it posted to our website

00:31:51.040 people could see it when they would come in to see what we're all about and where we're going

00:31:54.220 um this is something that i think guys can use in their own personal lives to design

00:32:01.720 like a life for themselves oh yeah i think you wrote a book on this didn't you yeah i did oh i and i've

00:32:07.980 actually covered the vivid vision concept now in three books so it's covered in double double

00:32:11.920 as chapter one it's covered in the miracle morning for entrepreneurs um and then i also wrote a book

00:32:18.500 called vivid vision which describes how to write a vivid vision for your business for yourself and for

00:32:24.440 a family and it's really how to craft and i did a tedx talk that's gone really viral as well

00:32:29.720 um on on basically your vision statement sucks and it really shows people how unless you're living with 0.56

00:32:36.380 intention unless you're living with it with a goal or driving towards something you can kind of end up 0.95

00:32:43.460 anywhere so as a life as a person let's say that's a guy who wants to have a better life

00:32:47.360 what what is your what do your relationships look like in three years what's your fitness level look

00:32:52.420 like in three years what are your hobbies look looking like in three years what are you doing to take

00:32:57.500 care of your your mental state um you know what are you doing in your sexual relationships what do you

00:33:02.740 like what are you doing with family and really describing how you see yourself acting and being

00:33:08.780 and then figuring out how do i make every sentence come true right so my i have a personal vivid vision

00:33:15.200 i can share it with you if you want to share with our listeners but my personal vivid vision talks about

00:33:19.640 you know time with my kids every quarter that i do one-on-one time with my kids and i keep my phone put

00:33:25.440 away and how once a year i do a very meaningful trip with my kids and i keep my phone put away and we try

00:33:30.380 to do global travel or what i'm doing for myself and my fitness levels and it it nags me the fact

00:33:36.180 that i have this vivid vision for myself and i share it with people kind of nags at me to keep 0.98

00:33:41.820 focusing on it and it calls me on my bullshit or my friends call me on my bullshit so i had a 0.97

00:33:46.500 a business associate a guy from the entrepreneurs organization who's coming into vancouver 0.99

00:33:50.400 and he said hey i read your vivid vision that says that you love to play tennis or go hiking instead

00:33:55.060 of going for drinks with people do you want to go for a hike i was like yeah actually like

00:34:00.320 holy shit that's amazing like it even sounded way more better way way more exciting than just going

00:34:05.260 for a drink with another person right he and i went and did like a three-hour hike together and 0.98

00:34:09.900 turns out now we've become really great friends because i was living i was more true to my vision

00:34:15.060 but the fact that i was willing to share it with strangers has helped me make it come true

00:34:19.000 yeah um so guys you can grab that book off amazon um and it's written from the perspective of you know

00:34:27.360 for an entrepreneur with a business but you can apply to your own personal life i know a lot of

00:34:30.800 you guys don't run businesses and you're and you're not particularly interested in that but if you want

00:34:35.100 to level up most guys sleepwalk through life you know most most guys will like just complicate the

00:34:42.680 crap out of their lives and then justify why they do it like philip mccernan that says you know

00:34:46.740 that's where i got that line from but um yeah some some intentional planning makes a big difference 0.97

00:34:52.580 when it comes to living a more fulfilled productive intentional um life it's just it's just a game

00:35:00.960 changer a lot of people would um you know get encouraged to do these uh what do they call them

00:35:06.120 like these collages where you'd cut out pictures of oh i want the fast car and vision board vision

00:35:11.820 boards yeah the idea with the vision board is actually popularized by a guy who i'm now close

00:35:16.160 friends with funny story but this in the movie the secret there was a guy john assarap who was the

00:35:21.540 largest real estate um broker agent for remax he had like 13 000 real estate agents coming up into his

00:35:27.040 empire and uh he popularized the concept of the vision board and then the day that i was leaving

00:35:33.500 1-800-GOT-JUNK 13 years ago brian sent me a note and said oh by the way on thursday this week

00:35:38.200 john assarap from the secrets coming in and we'd showed all of our franchisees the movie the secret

00:35:42.260 we showed all of our employees the movie the secret we believed in quantum physics and how to

00:35:46.240 actually leverage that so i go in and meet this meet this guy and after his little speaking event i

00:35:50.960 walked up to him and said hey john i'm cameron i'm gonna be going for lunch with you later he goes

00:35:54.180 cameron and he pulls out a piece of paper out of his pocket it was a like a triangle shaped piece

00:35:58.960 of paper that he ripped off the corner of an envelope had my name on it my phone number and he goes i'm

00:36:03.880 not sure why i was supposed to meet you but justin abernathy from washington dc told me to look you up

00:36:09.000 when i'm in vancouver i'm like all right it's pretty fucking random um the vision board's ideas 0.59

00:36:14.360 are a really popular way for one person to take their ideas and put some some things in front of

00:36:21.440 them that the picture says a thousand words but when you do a vision board for your company it's too

00:36:25.880 confusing because too many people can misinterpret the picture right if i was showing you a picture of

00:36:31.160 as an example my where i'm sitting right now you know you might see the room and go oh he's into

00:36:37.460 guitar i'm like yeah not really i i wanted to be but one of my kids is right so really what i was

00:36:43.060 showing you was the three pieces of art that i got in the netherlands because i love those pieces of

00:36:47.160 art that i've got but you don't know what i'm seeing in that picture so a vision board is a great

00:36:51.720 tool for one person to make their vivid vision come to life but if you're going to share your vision

00:36:56.520 with somebody else the vivid vision is a way better tool what do you think most entrepreneurs

00:37:00.780 get wrong focus is the big one i think most entrepreneurs are in their head have got an

00:37:09.340 idea of where they're going but they get distracted by the big shiny objects and by the opportunities

00:37:13.440 and then their employees don't know where they're going if the employees can't read your mind then you

00:37:21.200 have a whole bunch of people that are getting whiplash from all your random ideas but if your vivid

00:37:26.120 vision is very clear the entrepreneur can be that very add squirrel kind of person because all the

00:37:32.160 employees are all driving toward the vivid vision anyway the entrepreneurial kind of distraction doesn't

00:37:37.120 hurt them but the lack of focus and the lack of sharing vision i think are the two big things

00:37:41.560 um oh here i got um okay so i got your vivid vision here in the private chat so i'm gonna just drop

00:37:49.220 that in the public so you guys can take a look at you're okay with me sharing this yeah and i'll also

00:37:54.060 share with you the um chapter 12 on the highs and lows of c or the uh the roller coaster um you can

00:37:59.900 share that if you want to as well okay so there so there's a dropbox links for the vivid vision and

00:38:06.120 there's a chapter that camera just mentioned which i'm also dropping in chat as well right now um

00:38:13.780 let's switch gears a little bit and talk um talk about some of the stuff that i do now because um

00:38:22.420 i'm kind of i'm kind of like you where i've arrived at the point where i want to run a company of one

00:38:26.880 i don't want employees i don't want to move physical products you know i want to be agile i want to make

00:38:32.340 sure that it's it's it's as anti-fragile as as possible um so this is what i'm doing i mean like

00:38:39.700 you've seen me broadcast about this we were talking offline before we went live and you said that you

00:38:43.560 had some concerns about what i was talking about because it's um because it's a bit of a touchy

00:38:47.820 area what do you think about all these all these notions around helping guys understand the sexual

00:38:53.260 marketplace better because i think women inherently get it and they're held to a different set of rules 0.94

00:38:59.580 and standards generally but for guys it's a lot more difficult like what's your view been been on

00:39:04.840 this because i mean you've lived your own life as your own man you've been through the divorce

00:39:07.640 machine a couple times what do you think about it all yeah and when i said that i had some concerns

00:39:12.480 about it when i first saw you tweeting about this about two years ago it's from what i can recall about

00:39:18.160 two years ago i had some concerns for you getting whiplash from it but i loved what you were saying

00:39:24.320 because it was true so i didn't have concerns with the truth of it i was just more oh my god you're

00:39:29.320 gonna get shit for this but as you kept saying it i also was like keep saying it please keep saying it 0.97

00:39:35.980 because somebody needs to say this shit and the reality is there's so much of this that we've 0.99

00:39:40.600 all known to be true or many of us have known to be true maybe have our eyes open to it but there's 0.99

00:39:45.600 no narrative for it there's no space for it and and unfortunately being a we're both white males

00:39:52.280 privileged from north america you know in the high net worth because we've earned it nobody's going to

00:39:58.220 listen to us unless we make our voice heard right we're going to get smashed back down

00:40:01.720 but your comments need to be heard and they need to be shared um you know and and it's very hard to

00:40:08.480 say like i've i've heard people over the last number of years saying you know happy wife happy 0.93

00:40:13.060 life and i'm like not bullshit but i find it very hard to actually say bullshit you know i tried that 0.83

00:40:18.580 path i tried keeping my wife very happy and spending right to the end with you know horses and paying 0.99

00:40:24.460 credit cards and buying the date home and happy wife doesn't necessarily mean happy life

00:40:28.920 yeah there's a lot of um beliefs that guys end up having crushed um like for the most part stuff

00:40:38.860 that brings people to my content like at this stage i've got over 41 million views on the youtube channel

00:40:44.420 with 800 videos there's some private stuff behind that um that's more dense you know behind the paywall

00:40:50.260 and it's it's it's not as watered down but most of it's public um a lot of people come to it because

00:40:56.280 of trauma it's like i screwed up i i can't focus i can't sleep i can't i can't run my business i can't

00:41:03.200 you know i can barely get anything done at work i haven't seen my kids in in months what the hell's

00:41:07.800 going on and they go scrambling looking for answers and most people use youtube to how do i get my garage

00:41:13.280 door opener to close properly it's not working and they'll go and you know follow like a tutorial but

00:41:18.000 every once in a while they'll come across something that i've talked about um and thankfully the

00:41:22.300 algorithms still work reasonably well for guys like me and i've kind of like been constantly

00:41:26.920 working on on on cracking that but it does get the reach and i like that it gets a reach i just wish

00:41:34.100 that it was it was accepted more widely but i know that it's never going to be it's just i don't know

00:41:41.320 that it's not ever going to be and and here's why you know if we were to go back a hundred years

00:41:46.860 was it ever going to be acceptable for women to have a vote a hundred years ago we would have said 1.00

00:41:51.140 no way you know was it ever going to be acceptable for blacks to go through the same door and share

00:41:55.780 a water fountain we would have said no way and we've got a long way to go with racism and with

00:41:59.400 with i think we're past the point with equality but um i think you can look back at a lot of

00:42:04.500 situations and think that oh we could have never changed i think there is going to be some

00:42:08.560 narrative for this and i'll give you an example of of one very public moment that blew me away on the

00:42:14.480 male narrative finally being heard in an interesting way i've gone to the main ted conference for nine

00:42:19.860 years so this is the main stage five day you know 120 of the main ted talks in five days it's bill

00:42:26.240 gates is in the audience and you know sergey i have a picture of sergey brin and i sitting in a ball pit

00:42:31.160 together watching videos um you're you're sitting in the audience with 1800 of the most influential

00:42:36.020 people in the world they ted also runs two other main events they have ted global and they have ted

00:42:42.920 women and the ted women event is 800 women and about 50 men who are invited to attend i was one

00:42:49.960 of the men who was invited to attend ted women i've been twice so this was about four years ago and i was

00:42:56.200 watching a talk and a woman came out to tell her 18 minute talk and she was talking about how 20 years

00:43:03.060 ago her best friend who was a guy they'd been drinking they went back to her room they started making 0.57

00:43:09.320 out fooling around she kept saying no he pursued and she was raped by or date raped by her best friend

00:43:15.360 and she told her story of the trauma and the pain and the struggle for these nine you know 20 years 0.69

00:43:20.420 of dealing with it and at the nine minute mark of an 18 minute talk she stopped and she said but

00:43:26.660 there's another side to this story and this guy walked out on stage and said my name is dave or can

00:43:33.880 whatever his name was i was her best friend and for the last 20 years here's what i've gone through

00:43:39.900 knowing that i went too far with my best friend and knowing that why in my head it happened because

00:43:45.740 of alcohol or whatever but there's never been a narrative for me to share that and because she

00:43:50.540 and i have connected over the years and become friends again because of this we're allowing it to 0.96

00:43:54.480 share it with you i'm in the audience fucking sobbing like completely tears pouring down my face 0.95

00:43:58.920 because i have definitely had times when i'd been drinking where i pushed too far and it wasn't in 0.98

00:44:04.500 my mind it certainly wasn't rape and in fact i even called one of the girls from universe i'm like did i 0.88

00:44:08.780 push too far and she's like dude fuck no we were drunk we were fooling around you were fine i liked it 0.86

00:44:12.600 we're good like i was scared you were scared we're 22 years old but there's no narrative for that and i 0.98

00:44:18.680 think and and the whole audience of 750 women i would say 700 of the women were very moved and very

00:44:25.320 touched by hearing the female narrative on date right 50 women were we're never going to be happy 0.99

00:44:30.320 with hearing that anyway because of their own pain or whatever they're struggling with but i think

00:44:35.880 your stuff is going to have a space i think you're going to find that there is more and more

00:44:39.420 acceptability for it to the point that your videos are not being pulled your videos are not being flagged

00:44:45.740 your videos are not being um you know called hate so there is there is truth we just don't have

00:44:51.820 that narrative for it yet but i think it's coming i'll share a couple of um examples so i i put out

00:45:02.240 a tweet once um along the lines of um i think the title was something like six things women need to do 0.82

00:45:10.120 to keep a man don't be a single mom don't have debt uh compliment his life don't be the focus 0.98

00:45:17.240 don't nag him stay fit and beautiful and feminine and the internet lost its shit like i'm not talking 0.99

00:45:27.920 about just one or two people but it lost its shit there was probably about two dozen articles written 0.99

00:45:33.740 about that uh one tweet around the world like not just in north america australia new zealand eastern 0.95

00:45:40.660 europe even russia um you know i had to hit the google translate button um i posted the same one

00:45:46.940 on facebook and i had the outrage mob uh come at me like come right at the jugular so what they do

00:45:54.000 is they take it and then they post it in a private facebook group all of the karens get together they

00:46:00.180 marinate on it they get upset and then they come back in and they will comment and then they'll all

00:46:05.900 report it and i actually had to take down my facebook page um because there was a point where i'm

00:46:12.020 like okay i use facebook for some stuff that i don't want to have it banned on so i'm like i'm just

00:46:15.920 going to take down the page it's not worth it um but i haven't seen like i'll see that level of

00:46:24.120 acceptance when i see tedx women invite a guy like me or rollo tomasi to have a conversation

00:46:31.600 and a willing audience to want to hear about ownership and accountability well remember i'm

00:46:37.480 saying it's going to happen i'm not saying it's going to happen like in the next two years

00:46:40.580 i think it's but i think it's happening i think it's starting to become not accepted but that

00:46:47.840 people are talking about it more i have another former client here's how close it is to me i have

00:46:52.620 a former client of mine that i used to coach he's the ceo of a very big company in toronto i'm not

00:46:58.080 going to give his name because i don't know how public he is with all red pill stuff but he is like

00:47:01.980 hardcore right there with you on this stuff and i never would have seen it from him right but he was

00:47:08.240 telling me about the same books and the similar articles of what you're talking about i think

00:47:12.300 there's more of a movement towards balance or this narrative being shared than we imagine

00:47:18.920 much like you know the blacks have been fighting for something since the 50s and 60s my dad went to

00:47:24.900 high school in toronto st mike's a private boys school blacks weren't allowed there and he was like

00:47:30.400 how would you allow blacks to go there like blah blah blah and he was going the brunswick house in 1.00

00:47:35.480 toronto that i used to go to all the time had a door for colored people like on the side of the 1.00

00:47:39.540 building women and colored like that sign was up there in the 90s when i was going they didn't use 1.00

00:47:45.020 it for that but the sign stayed we're not so far from having to change that i don't think we're so

00:47:50.980 far from having to swing back because too many men are pissed off and we're realizing we have a voice

00:47:57.120 like as an example my first marriage my ex-wife will never ever have to work ever that's completely

00:48:03.860 wrong i don't mind paying spousal support and child support to a point but when i was paying i was

00:48:09.220 paying sixteen thousand dollars a month in child support a year ago because it's indexed against

00:48:13.340 my income that is a fuck ton of money and she never has to go to work there's there's a balance issue 1.00

00:48:19.200 there where i have to work my head off just to keep paying and the more that i make the more that i

00:48:23.600 have to give and you have an ex who gets to just you know hang out not do anything not work

00:48:29.900 doesn't like that where there's too many men that are pissed off about that now and we have social

00:48:36.200 media to share it so here's the other thing a lot of these narratives couldn't be shared prior to 13

00:48:41.340 years ago right we only had books and the mass media but facebook only started 13 and a half years

00:48:48.420 ago i had the first facebook account that got junk so the fact that we have even a place for you to

00:48:53.740 share youtube is less than 13 years old you know we didn't have places to share the everyday person's

00:49:01.640 narrative so we were filtered by the mass media or the publishing world i think we're going to see

00:49:06.340 change around this more and more because we can we can stand up and say what we feel what do you think

00:49:12.180 about the de-platforming of a lot of voices on silicon valley platforms like youtube facebook twitter

00:49:18.180 i'm i understand it um and i've even had talks with you know the woman who broke the whole cambridge

00:49:26.620 analytica story i've sat and talked to her about what happened with cambridge analytica and i understand

00:49:31.220 the filter bubbles that happen with the media and how you can create an account and publish a story

00:49:36.400 even though it's not true it's like i could i could create a news site tomorrow and call it you know

00:49:41.540 the uh the north american um press daily fuck whatever right and we we create a website for 0.59

00:49:49.440 that and then we publish a story and then we put that story on a facebook page and then i buy traffic 0.66

00:49:55.100 towards that story the story is wrong like i just created it it's not it's not true at all and it's on

00:50:01.540 a platform that looks real but it's not real the fact that i can then push that story out to millions

00:50:07.460 of people that are influenceable you know like the the the middle class the ones who buy the national

00:50:12.580 inquirer like lists that you can acquire and push that content in front of them i think that's

00:50:17.740 dangerous so i think it's okay for these social platforms to protect against something like that

00:50:24.480 i think unfortunately there's a pendulum where they can go a little bit maybe too far

00:50:29.040 and i'm concerned about that i'm concerned about the freedom of speech and the freedom of the press

00:50:32.940 but i also think that there's a way when they know that their platform is being used to spread

00:50:38.240 complete lies that it is their platform to police it yeah do you think that um like these platforms

00:50:46.280 should be almost like public utilities where they don't have the option to de-platform anybody it's it's

00:50:52.780 you know this is a space where you can broadcast yourself well i would i would say yes except because

00:50:58.980 you can purchase advertising to boost that you're not really just saying it you know so as an example

00:51:04.200 i could post a a and i know a very very famous ted speaker an extraordinarily famous one

00:51:09.740 whose ted whose whose original ted talk went extraordinarily viral and it's not because people

00:51:16.360 noticed it it's because his marketing team purchased traffic and drove people to the video

00:51:21.960 and the more thousands and thousands and tens and hundreds and millions of people they drove to it

00:51:27.380 which didn't cost very much 10 years ago got his ted talk to boost so quickly that it was becoming the

00:51:32.900 most watched and then momentum took over that's okay because he was telling the truth but let's say

00:51:39.080 as an example i decide to share share something that's not true to incite a problem with an election

00:51:45.460 or a problem with us with a local government or a problem with social mores and it's not true

00:51:50.900 i think it's not really a social i think you call it like a utility if they if we're just posting it

00:51:57.780 and then if people saw it it went but that's not the way the model works yeah it's difficult to

00:52:03.380 manage that i mean i've seen um you know i can use two examples right off the top of my head that i can

00:52:11.160 think of that aren't that are perfect to kind of illustrate this but there's um this guy stefan

00:52:16.740 molyneux who's a canadian guy and i don't particularly like his content or support it but

00:52:21.320 um you know he's he's done i think thousands and thousands of videos on his channel and he just got

00:52:26.820 deplatformed one day with no strikes doesn't swear um he just talks about some things that um are

00:52:34.200 quite often fact-based you know if i'm being honest from what i've seen but you know he was gone and

00:52:38.160 there was another guy um roosh who was more of like a hardcore pickup artist from back in the day

00:52:44.340 like he wrote books like bang iceland bang england bang latvia like he would just travel around and

00:52:51.280 just be a pickup artist and then write a book about banging over there um and then he kind of pivoted

00:52:56.620 one day because he talked about you know well i put out content for whatever it was 10 15 years

00:53:02.080 about fornicating is a word that he used and then i pivoted one day because i became an orthodox

00:53:06.640 christian and he decided to talk about his you know christian values publicly and he got deplatformed

00:53:12.040 because of that um because he was talking about his uh uh religious beliefs around uh homosexuality

00:53:20.100 and stuff like that right yeah so i don't think that those people should be deplatformed for our

00:53:24.340 opinions i think if you're misusing a platform the platform there has to be some gray zone there as

00:53:29.760 well yeah it's difficult to manage that though but i mean yeah it for me like i look at it like i'm

00:53:36.600 building my entire business on somebody else's land and they can just pull the rug out for me at any

00:53:41.300 given time so you have to be particularly careful about the sorts of conversations that you have

00:53:46.440 and if you want to talk about ideas you kind of need to water them down and leave the deeper concepts

00:53:50.920 you know behind the paywall for community members or or you listen to your grandmother my grandmother

00:53:56.800 always said that you don't put all your eggs in one basket so so you don't build your platform just

00:54:01.420 on youtube you also build it on facebook you build it on instagram you build it on twitter

00:54:04.980 you build it on a private community you you build it on paid lists like i think if because

00:54:09.800 you're now getting to the stage that youtube could shut down tomorrow morning and by the way if 0.98

00:54:14.380 you're building your business only around youtube and it did shut down you're fucked like you may as 0.98

00:54:19.020 well hedge your bets anyway just in case right or if they started charging or if you know 0.99

00:54:24.360 yeah um it is still a good place to get discovered

00:54:29.360 spectacular i love your i love your videos i was watching a bunch last week

00:54:34.920 yeah which one have you seen that um kind of gave you like a big aha moment

00:54:39.340 i'm watching well i'm i'm in a a unique stage right now where i've been divorced twice

00:54:46.040 i'm dating a girl now for we're at like the two and a half year mark

00:54:50.180 um she's getting ready to go traveling i'm you know wanting to go and live globally i'm talking more

00:54:56.220 about wanting to be in an open relationship ish but not entirely sure what that is so i'm listening

00:55:00.860 to things around you know relationships and sexuality and and dating other girls but then 0.50

00:55:06.120 also trying to think about is that really what i want so just kind of playing around those those

00:55:10.160 those borders or discussions or boundaries yeah that seems to be a popular conversation piece

00:55:15.420 especially for entrepreneurs like i know aubrey marcus has been quite public about having an open

00:55:19.680 marriage and the stuff tied around that but then he recently did an interview with brian rose on

00:55:24.500 london real real where he was talking about i just couldn't live with knowing some other guy was 0.96

00:55:31.000 i mean i'm gonna water this down but basically gorilla banging the crap out of my wife 1.00

00:55:35.760 yeah while i'm out on a trip or something like that so he switched to monogamy so why do you think that

00:55:42.840 like um why do you think that idea of um open relationships is so popular with entrepreneurs i mean like

00:55:49.260 entrepreneurs like to hack everything you know we like to biohack this and hack relationships you

00:55:55.620 know sort of thing what's your thought on that so i think some of it is because we're becoming more

00:56:00.180 open with discussing sexuality that we're actually talking about different forms of sexuality or

00:56:06.720 different kinks or different relationships again more than we used to because we have social media it's

00:56:11.960 being shared again even more so we're being exposed to what we never got exposed to because we had to

00:56:16.800 go to the library to buy a book on something we didn't even know about and we certainly didn't

00:56:20.220 talk about it over beer and the mass media wasn't reporting so social media has given rise to

00:56:25.180 things like different types of relationships different kinks different um forms of of partnerships 0.94

00:56:31.680 etc as it's given rise to the the popularity of psychedelics i mean 15 years ago no entrepreneur

00:56:38.320 was going to talk to another entrepreneur about doing drugs unless we tripped over the issue 0.91

00:56:41.840 and now it's like fuck yeah i'll go to burning man and do dmt with you or i'll go to peru and do 0.98

00:56:46.500 you know ayahuasca or i'll go and do mushrooms in the forest like it's becoming a very normal thing 0.98

00:56:51.700 so i think i think some of it is that um i know aubrey we've shared the stage together we've talked

00:56:57.780 i've spoken with his his ex now his ex-wife about it i've spoken to so many different individuals over

00:57:03.880 the years about open relationships polyamorous relationships polygamous relationships that i'm

00:57:08.980 more intrigued by it but i'm also very similar to aubrey i've talked to neil strauss who wrote the game

00:57:14.280 and the truth and you know neil went and played in every single possible realm only to come back to

00:57:18.760 his girlfriend get married have a kid and then now he's divorced i think what it's pointing to is

00:57:22.860 relationships are tough um sexuality is tough and confusing and exciting um communication is tough 0.91

00:57:32.160 and and and so i i'm playing with it to just understand as well like i have these human needs

00:57:37.620 where i want to be able to have other partners but then i want to be able to have a trusting

00:57:41.480 good relationship with my partner and she'll say well yeah go play with an escort or yeah go go to 0.99

00:57:47.140 a massage place or go get another you know have sex with some girl that you needed a conference 1.00

00:57:50.740 but then i'm kind of going like does she really mean that and then then i feel worried that i should do 0.93

00:57:55.900 it and then it's like well do i really want then i'm like do i really want to do that or what like what

00:58:00.380 do i prefer so i think it's just dancing around those discussions that maybe we've had in our heads

00:58:06.400 or lied about over the years that now we're more prepared to to explore a lot of the stuff that 0.96

00:58:13.060 women tell guys to do around relationships um boil down to competency tests also known as shit testing 1.00

00:58:20.340 you yeah to see if you'll actually do it i mean there might be some some truth behind it i mean 0.97

00:58:25.740 another truth that the red pill really brings when you start to see it is that women would prefer to 1.00

00:58:30.540 share a high value alpha rather than to be strapped down with a with a faithful loser i heard you say

00:58:35.840 that actually that actually resonated as accurate to me yeah yeah i mean as long as you you are seen

00:58:42.820 in her eyes as her best option um i mean she's not going to be fond of it but she'll tolerate it

00:58:49.060 well i think we're so i think where my girlfriend is right now is that she is probably very okay with

00:58:55.940 if i was at a conference if i was at an event and i happened to meet somebody the energy was there

00:59:00.480 and we ended up having sex great do it just don't tell me i think that's kind of the room

00:59:05.800 she wants to be in where i want to be though is more i don't actually want to lie to her i would

00:59:11.580 i would actually rather have like if she says where were you for the last four hours not to go

00:59:19.060 i was sitting with guys in the bar and make up some stupid story so then it's like well is it worth it

00:59:23.880 is it worth it to not tell her the truth because she doesn't really want to know the truth and i 0.93

00:59:27.420 really don't think she's testing on that one i think it's more it is just more as when i'm thinking

00:59:32.020 look she's going to go travel around the world for three years even though she doesn't have the 1.00

00:59:35.900 same level of sexual need that i have mine's super high um i think fuck she might meet somebody 1.00

00:59:43.460 and end up wanting to have sex like well she had sex with people before me is it going to really kill 0.99

00:59:47.480 me now i wouldn't want her to have a partner in addition to me forever so that's kind of where

00:59:52.480 we are with our thinking of it is where aubrey and his wife had like girlfriends and boyfriends

00:59:57.020 like they they had partners that they would see every tuesday and thursday for a year

01:00:01.620 so that's not what i want in my relationship i i really want to have a primary partner who

01:00:06.620 i get to hang with and cuddle with and make dinners with and have sex with but then if that energy

01:00:11.380 strikes itself as right i'd rather be able to tell the truth than to lie see the the the truth about

01:00:18.780 those conversations it really boils down to the societal conditioning that we get hammered into

01:00:23.220 ourselves our entire lives through the female primary social order and the truth is women don't 1.00

01:00:27.940 see women want truth but they but they don't want full disclosure yeah there's there's almost this 0.98

01:00:34.980 hamster that loves to be caffeinated in her head you know running on the wheel like she has to have 1.00

01:00:40.320 some competition anxiety for you because if she feels like other women don't desire you and other 0.98

01:00:46.500 men don't want to be like you then your value starts to go down like we talk about this process of

01:00:51.380 beta tization through a thousand concessions which most guys go through in a marriage at some point

01:00:55.320 because it just ends up being yes honey yes yes yes and they just stamp everything yes yes yes yes

01:00:59.840 yes and at some point she's like screw this guy you know and it's like you know they have a 0.99

01:01:04.740 conversation about i love you but i'm not in love with you and i'm going to take the kids and go to

01:01:07.880 my mom's house sort of thing and it kind of spirals from there but yeah there's a lot of unknowns

01:01:11.820 that kind of sit in a lot of guys blind spots that i just find fascinating especially from the

01:01:16.080 perspective of being an entrepreneur and working with entrepreneurs and i do coach a lot of

01:01:21.200 entrepreneurs around this subject and that's that that tends to be what i focus on but the dynamics

01:01:27.060 and the beliefs that a lot of guys have that are that are very successful entrepreneurs that are that

01:01:31.300 are literally weapons in their business life but also subscribe to the you know happy wife happy life

01:01:36.240 notion or you know they hear something cool like oh polyamory so i can go bang other people and

01:01:40.820 everything will be fine but then they realize when their wife is getting you know smashed by an nba 1.00

01:01:45.720 basketball player they're like doesn't feel so good no yeah but i know a lot of couples who have

01:01:51.900 tried polyamory tried poly poly relationships have tried open relationships most of them have failed

01:01:58.260 most of them have blown up and i think there is that it's either okay we have to bring back the gray 0.55

01:02:04.460 zone a little bit or maybe it's not really that worth it and um there's a really good book i think

01:02:10.680 you'd like it's called alpha god by heck by dr hector garcia i don't know if you've heard of it but i

01:02:17.020 want to check it out if you have some time it's a really interesting listener uh read he basically

01:02:21.200 talks about um about you know the very notion of relationships and the type of relationships over

01:02:28.060 time but he more specifically focuses on like the the super high value alpha that runs harems

01:02:33.420 yeah like i i don't like i'm gonna all listen to it and i'm gonna get uh the rational mail which you

01:02:40.960 mentioned to me again i'm gonna actually get the audio and just kind of devour that because i need

01:02:44.260 to get into that again too my my zone that i'm playing in is certainly a more contained container which

01:02:52.540 is yeah i i'm not looking to have two or three partners fuck i can barely manage having one like 0.82

01:02:58.640 i i actually want to spend time with my guy friends i want to spend time with myself like

01:03:03.120 even last night my two boys were like hey they're 19 and 17 they're like hey do you want to watch a

01:03:08.380 movie i'm like yeah by myself they're like no why can't we watch them together i was like i actually

01:03:12.320 just want to i can lie in my room by myself with the tv and just stare at it and not have to deal with

01:03:17.860 anybody for no reason other than i just wanted some alone time yeah i don't i don't need to have

01:03:22.600 a polyamorous you know like mormon relationship with three wives running around my house a hard

01:03:27.720 pass i'm good no that looks like a nightmare i've watched a couple episodes of these guys with these

01:03:32.100 five wives and it's like oh dude you really have just ruined your life i've got i have a close friend

01:03:37.360 of mine who lives in eden yukon he owns a former um poly mormon home he's got five kitchens in his 0.99

01:03:43.620 home and there's five distinct areas i'm like dude hard and fucking pass like yeah no i'm good 0.95

01:03:49.620 thank you massive pass i got this question here um i think you know this guy because he commented 0.84

01:03:54.700 on the post when you when you put it out he says how does cameron seen the influence of red pill

01:03:59.000 awareness for building a business i guess i would think of it as as more you have to speak your truth

01:04:06.340 you have to speak exactly what you think and what you feel you have to just be you and you're

01:04:12.600 going to attract people who buy into that and the more that you water down as an entrepreneur

01:04:16.640 either your vision or your beliefs or your goals or your focus the the less people are going to give 0.96

01:04:23.080 a shit you know steve jobs i think as much as everyone might talk about one of the things i 0.98

01:04:27.480 love about steve even though he's a bad as an entrepreneur in some areas he just didn't give a 0.99

01:04:32.500 shit what anybody thought he's like i'm going to remember when the iphone came out 13 and a half years 0.60

01:04:36.600 ago 14 years ago like i'm going to release this iphone and and this is what it's going to be 0.99

01:04:43.340 like and we're like no but it's missing a keyboard he's like i don't give a fuck it doesn't need a 0.97

01:04:46.480 keyboard and then the first time we heard it or touched it we're like oh my gosh we're in we're 0.98

01:04:50.900 addicted and i think that red bull red pill awareness might kind of translate into that as

01:04:56.020 well of just really owning yourself owning your truth speaking it and being okay with it

01:05:00.620 who do you see um out there today that you really admire when it comes to business like the way they

01:05:10.260 run their business the way they run their life the way they oh wow i don't think i really look to like

01:05:16.580 i don't think i sit there and go wow i really admire that one person i think i look to i think i i see

01:05:22.500 lots of things in lots of people and businesses that i'm like oh i like that but i wouldn't say i have 0.58

01:05:27.600 one that's everybody we all have our shit we all have like our okay so let me rephrase that so i 0.83

01:05:33.340 mean you've been around entrepreneurs your entire life like i mean you told a story on your tedx talk 0.96

01:05:37.280 about raising children to be entrepreneurs and again that's great you guys really need to watch that so

01:05:40.860 just go look it up but um what what beliefs have you updated and changed recently like in the last

01:05:47.040 few years that you didn't hold true prior to running a business or as a person let's talk about you

01:05:54.380 as a person because not everybody here runs a business me as a person um

01:05:59.400 one was the whole happy wife happy life um and that that it goes back to the money can't buy

01:06:07.740 happiness like so true like we're on a hamster wheel chasing stuff for no reason whereas i'm looking

01:06:13.440 at really getting off the grid now and living globally and really enjoying my global travels and

01:06:18.280 um so that's one one was just working that i had to work hard to be successful whereas reality you

01:06:24.820 don't have to work hard you have to work smart um one that has shifted i think because of technology

01:06:30.860 in the last 20 years like i'm a little older i went i graduated from university you know 32 years ago

01:06:36.420 when i graduated from university i didn't have a computer none none of us had computers when i was in

01:06:43.240 university we had typewriters computers came around a year or two after i finished university

01:06:48.040 so the fact that you can actually go online and find information and problem solve and network and

01:06:56.640 connect when i was in school you had to be the smartest person in the room because because if you

01:07:01.640 weren't the smartest person it was too hard to connect with the other smart people you didn't

01:07:04.580 even know who they were now you no longer have to be the smartest person you have to know them

01:07:09.060 so i think now my what i've had to let go of and my belief was that i had to be smart

01:07:13.640 now i just have to know the smart people so now my it's all about networking and connecting and

01:07:18.320 relationships and community um is one i've let go of i let go of the fact that it was okay just to

01:07:26.260 drink every night i used to come home and drink a couple glasses of wine or half a bottle or a bottle

01:07:31.380 of wine never more than a bottle but it was like a half bottle to a bottle for years

01:07:34.820 and i'm like that's really not a good thing that's like i'm walking away from something i had to own

01:07:41.240 it myself right like i'm i'm avoiding something i'm using it to kill pain or loneliness and then i'm

01:07:46.820 getting depressed because of it i'm tired in the morning so i don't get exercise and so now i do like

01:07:51.480 these periods of cleanses where i'll take you know a month off every year and not drink right now

01:07:55.880 i'm doing two and a half weeks of not drinking just to to force myself into a kind of check myself

01:08:01.880 put myself in the penalty box for two minutes and to make sure that i'm in control of it 0.99

01:08:06.660 yeah you got to make these vices your bitch every once in a while right yeah um you were talking about 1.00

01:08:12.540 becoming a global citizen what does that mean like there's just being like more i didn't touch on the 0.98

01:08:16.320 car thing too i've never been a car guy and i remember driving with you in your in your car i think

01:08:21.740 it was a bmw a pretty fast one years ago and i and i love the feeling and the power and i remember

01:08:26.760 looking at you going i just look successful like you just looked and felt successful in this car

01:08:32.160 was it like a six series or something do you remember what you had uh i think that's when

01:08:36.840 i picked you up from the airport and my m3 convertible so that was like a 414 horsepower v8 but

01:08:42.300 but it sounded really nice like it's powerful yeah so so years ago i went out and bought my

01:08:47.020 for i was driving a saab and then i drove another saab and then i went out and bought a fully loaded

01:08:51.400 p90d tesla fucking loaded it with everything 130 000 us bought and never even drove test drove it i 0.96

01:08:57.700 just like went and picked it up like holy shit man i don't know what we've been driving but they're 0.98

01:09:04.020 not cars like that is just ridiculous so i i get it now and every single day i sat down in it i loved 0.95

01:09:11.640 it and felt successful and i would tell any single guy out there buy yourself the car that you want to

01:09:16.720 be driving before you buy anybody else anything before you buy anything else for your kids before

01:09:21.440 you buy anything else for your spouse before you pay anything for your parents buy yourself the car

01:09:25.860 or lease the car for the next three years you are going to feel good like every time i sit in my cars

01:09:32.080 now i feel good i've got right now in vancouver i've got an audi q8 like fully decked out suv because

01:09:38.360 i'm in the mountains but every time i sit in it i'm like i feel good like there's something that that

01:09:43.380 transfers into the way i walk into the coffee shop or the way i show up on my calls and

01:09:47.120 it's a really weird segue moment but i get it it's interesting that you say that because there's a

01:09:52.300 lot of guys i know that's like you wouldn't even know that that that they're a loader i think there

01:09:56.320 was one interview that jeff bezos did where he was driving this shitty old honda man yeah yeah and 0.54

01:10:02.400 like the reporter's like okay you're the richest guy in the world why are you driving this car sort of

01:10:06.920 thing why aren't you in the back of a rolls royce with a you know with somebody driving but there's a lot

01:10:10.740 of guys um out there that that are that are super successful but they're not car guys i was actually

01:10:15.920 surprised because when i was a kid i thought everybody was a car guy because all my friends

01:10:18.900 were car guys we like cars a lot we always did like these big burnouts and we're doing donuts in

01:10:22.780 the wintertime in the parking lots and a lot kind of stuff and then as i got older and i started to

01:10:26.820 you know start reading books like you know richard branson's biography he never talked about cars once

01:10:31.200 you know he talked about doing balloons and racing across the ocean in a powerboat um you know you read up

01:10:36.920 on steve jobs and he like the nicest car he had was an older mercedes that he never even plated like

01:10:41.400 you basically use this technique to never plate the car yeah my mine is a mine is a treating myself

01:10:47.100 with something that is going to to pay off time and time again so you mentioned the herman miller chair

01:10:55.180 i've got a herman miller aaron chair at my office desk 50 60 feet from me i only fly first class now

01:11:01.800 but people the people are like oh is that an ego thing no i actually have met more business deals

01:11:06.500 sitting in first class than i've ever met sitting in economy i landed the country of qatar because i

01:11:13.200 sat beside the second in command for the country on a flight from vancouver to phoenix i landed the ceo

01:11:18.920 of sprint i've landed speaking events so now i'm like wait a second i'm going to pay to put myself in

01:11:23.820 that spot because i'm around successful people i'm going to pay to put myself in a nice car because it

01:11:28.400 makes me feel good every single day i'm going to pay to sit in the best chair out there because i

01:11:32.920 feel good eight hours a day when i'm sitting in it right now i'm sitting in a three thousand dollar

01:11:36.960 leather leather shades that i do work on i don't know if you can see are you in the same one the

01:11:41.760 hardware yeah that's fucking amazing i love this thing and then i and then i drop when i travel i 0.82

01:11:47.500 stay in nice hotels or i stay in really really baller you know airbnb's because it feels good now and 0.59

01:11:54.100 then i might cut back a little bit on the fact that yeah i wear a lululemon sweatshirt because it

01:11:58.000 doesn't really give a shit well they're actually pretty comfortable i guess um yeah so talk about 0.84

01:12:06.000 you know the importance of putting yourself in the right room and and reinvesting yourself because 0.97

01:12:10.180 you talked about becoming part of joe polish's genius network i think that was 25 000 a year

01:12:14.600 i go to mastermind talks you know it's not cheap um a lot of people balk you know when i say hey you

01:12:20.660 know if you want to reach out to me for coaching and they get mad at me because i'm because because i'm

01:12:23.820 1500 bucks an hour right they're like oh you know you're a grifter and you're profiting from people

01:12:27.580 it's like no i focus on this area more on the high end there's other guys out there they'll deal with

01:12:32.100 lower end stuff but like the importance of of surrounding yourself in rooms where these these

01:12:37.620 i mean jason jason gaynard said this and it and it really resonated with me i don't know if he was

01:12:43.380 the first one to say it but it was the first person that i heard it from but if you're the smartest

01:12:47.060 person in the room you're in the wrong room and most people find themselves in a position where

01:12:51.200 they've done just enough work where they become the smartest person in the room and they never

01:12:55.280 want to leave that room well and for me i'm um that was my life for a long time because i was the

01:13:03.100 speaker who was being paid to come to speaks of groups of entrepreneurs and i was coaching

01:13:08.680 entrepreneurs so all of a sudden i was the thought leader and the expert and it took me a while to

01:13:13.940 break away from that feeling which even built a bit of a chip on my shoulder where i was always

01:13:19.360 trying to like show them or show off and some of that's my little kid insecurity coming out in me

01:13:23.880 to finally now when i started going to all these masterminds like i've been to mastermind talks five

01:13:28.620 times i was in strategic coach for seven years i've been in war room for two years i've been in genius

01:13:34.060 network for five or six years i've gone to the main ted conference nine times i'm spent like we're

01:13:39.520 spending about 50 to 100 000 a year on being a part of these groups um and i know i'm oh i've been to

01:13:45.260 baby bath water three times so i am now very used to not being the smart the smartest guy in the room

01:13:52.440 i'm used to being a smart guy in the room but but going damn there's a lot of smart people you know

01:13:58.780 i sat beside this guy at ted years ago who was a little dirty a little disheveled you know his shoes

01:14:04.660 were untied and i sat down with him because i felt sorry for him because i was one of the earliest

01:14:08.600 people into the theater so we're sitting chatting and bill gates comes over to him he's like addison so

01:14:13.040 wonderful to see you and they talked for a second and bill gates leaves and then al borkham's over

01:14:16.780 addison so wonderful to see you and then he leaves and then demi more comes over addison so wonderful

01:14:21.000 to see you and then she and i talked because she'd seen my ted talk i'm like addison who are you he's

01:14:26.980 like oh i was the founder of verisign and i was the founder of rss and i'm you know i've got billions 0.67

01:14:31.340 of dollars in cash right now um i remember going fuck like i am filled with a room of people that are at 0.91

01:14:39.200 a thousand times more successful than i've ever not only ever been but ever dreamed like i'm 0.97

01:14:44.780 sitting beside sergey brin the founder of google in a ball pit right like i don't even want to ask

01:14:50.500 a question because it's like it's going to be largely irrelevant to whatever he's thinking

01:14:55.000 yeah i think that's great but i'll tell you it raises my game it raises my bar like you have

01:15:01.080 discussions with people first you also realize they're just like you you know like i was sitting

01:15:05.920 with chip wilson the founder of lululemon at ted over coffee and i introduced him to kombucha he

01:15:11.160 didn't know what kombucha was i'm like wow i'm teaching this the founder of lululemon what kombucha

01:15:14.880 was and now we sit at lunches when we see each other at conferences we hang out together and you

01:15:19.500 realize he's just a guy right a very uber successful wealthy guy but he dreams bigger he communicates well

01:15:26.140 and i've seen him on stage and i've seen him with with people and he talks the same i'm like i'm

01:15:31.220 learning that that even the way i approach stuff like i don't have a stage voice i don't have a

01:15:36.740 coaching voice i don't have a podcasting voice i just i'm just me that's a learned that's a learned

01:15:43.160 confidence though from being in those groups i love it um i want to respect your time so we can wrap up

01:15:48.820 and keep it under 90 minutes because i want to chat with a little bit offline as well but where's the

01:15:52.880 best place for people to find you and who should be finding you who should be finding me i am anyone

01:15:59.660 for sure in the entrepreneurial world because i really do focus on that sector so you know my

01:16:03.820 five books are all available on amazon audible and itunes if they look at my name they'll find all

01:16:08.300 five books i would start with probably the miracle morning for entrepreneurs um and double double

01:16:13.940 or the vivid vision book but but those would be the three that i would point this audience towards

01:16:18.300 um the coo alliance if anybody's running a company of of you know five million or greater check

01:16:24.380 out the coo alliance for sure and then check out my second in command podcast we we have some

01:16:28.960 amazing amazing guests and learning on that cool all right so um i'm gonna grab some of the links

01:16:34.480 once this broadcast renders and put it in the top comment just so you guys can click them easier but

01:16:38.720 you can also just find cameron by searching his name it it always pops up at the top whenever you

01:16:43.040 look for it all right brother thanks for uh sharing that you know we touched on a lot of uh really

01:16:48.780 interesting and fun stuff in some areas i don't even think we'd get to but um that was awesome

01:16:53.200 yeah same i i've never had a filter which you know about me so that was great it's been really

01:16:58.900 great catching up and i've been really really proud of your success over the years and i'm glad

01:17:02.480 that and i hate the word pivot i'm glad you found a new better calling than the business you used to

01:17:08.440 be in like our business no one gives a shit about our business and the fact that you're doing something 0.65

01:17:12.720 that is a passion is and making a difference i think is really huge yeah it took a while to find

01:17:17.920 it but when i but when i like had that frying pan to the forehead moment i was like okay this is this

01:17:23.140 is what i need to be doing like i need to spend more time on this by the way last last quick kind

01:17:28.260 of un unasked for coaching moment i don't think you're charging enough i i really think that i saw

01:17:33.420 kind of your group honest to god i think you should be three times at least right now three times on all

01:17:39.120 of your levels um for what you're offering i think you have a bigger offering and a bigger opportunity

01:17:43.940 and a bigger audience i think you're massively underselling yourself and i had to get told

01:17:47.880 that years ago as well but i don't think you're charging enough thanks um all right guys so

01:17:52.800 those of you that have been crying about my high rates get in get in now because they're going up

01:17:58.280 because get in now so if you guys you're i'm going to do like a shameless shout out so if you guys want

01:18:03.600 to get in so that's the link to get in my community prices are definitely going to go up as per mr

01:18:07.780 cameron harold you know we have like a bronze level that's super cheap to get into but your silver

01:18:14.240 and gold or whatever those upper twos are three x less than they should be thanks appreciate that

01:18:19.280 all right thanks all right buddy

01:18:21.640 you

Playing to Win - March 02, 2022

025 - Cameron Herold - The CEO Whisperer

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