026 - Side Hustles That Work (And DON’T)
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Summary
In this episode of Playing To Win, my brother Ryan and I are joined by his friend, Ryan, who is a self-employed affiliate marketer, to talk about side hustles and how they can help you make more money.
Transcript
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all right what is up my brothers we're on live for an episode of playing to win joined by my
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friend again ryan who is a seo affiliate marketer we want a bunch of stories shared to you on
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side hustles because aside from the questions that people send me all the time around
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being more successful with women you know the other one is well what about money how do i make
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more money what about a side hustle i've got this idea you know should i do this that the other
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thing and i want to i want to spend a little bit of time on that because i don't think that there's
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enough content put out there um that really illustrates the importance of getting yourself
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off the ground with a proper business not a not a joke of a business a lot of guys will get into
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something they think is a side hustle it's not but i want to spend the first half of this broadcast
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really talking about that how you doing ryan doing good doing good rich so yeah what you say
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is like so true a lot of people have a side hustle that they think is you know it makes them a couple
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extra bucks but it doesn't really turn into something that's like lasting and meaningful
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so i'm glad we got to get to talk about it at what point i mean how would you define it like what is a
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side hustle because for me i look at it as something that becomes a means to an end it's it's not it's not
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an exchange for time you know for money to make an extra 12 bucks an hour or something like that
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but it's like it's something that leads into full-time investment into a big payout like i want a pot of
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gold at the end of the rainbow i want recurring revenue like what do you what do you define as a
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legit side hustle because i know you've been self-employed for a while since you're in the
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military but what for you would you define as a legit side hustle yeah i mean it's a lot like what you
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just said it's something that you can build that leads into something else something that's a
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stepping stone into you know like you said a bigger payout or you know exiting your your full-time
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job or or just something that can snowball into something else um i think a lot of times people
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see these like uh you know uber driving uber and uh you know flipping stuff like like uh i think i saw
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like flipping washing machines the other day on some facebook group or something like that and that's
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cool it's nice to make some extra cash but just know that that's not gonna like turn into something
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big you're not gonna exit that business for you know seven figures or something like that so
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my definition of a side hustle is doing something that turns into something bigger so that you can
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you know turn it into almost like a career that type of thing yeah i just made a note here to talk
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about flipping and uber as well because i want to because i want to hit on those because there's
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because there's times where that mostly doesn't work but there's some ways to kind of make it work
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um how many different businesses have you run as you've been self-employed like like what hasn't
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worked out for you like how did you arrive at seo affiliate marketing yeah i've tried a bunch of
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different stuff and i've always kind of been involved in the internet space in general just like digital
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marketing that type of thing i remember when i first uh kind of i was close to when i got back from
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a deployment um what i would do is i would try and become like a consultant for companies for their
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social media programs and their you know digital marketing um campaigns and that type of thing so
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i'd try and build a website and consult with the bigger companies like roofing companies that type of
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thing and i would try to kind of get them on the hook by sending them this uh like basically a piece of
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mail that had a big trash can in it and it had like a note in it that said hey your marketing's trash and
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stuff like that and i'd send inside of it would be like a youtube video a link to a youtube video where
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i'd talk about how terrible their website was and i got some upset phone calls from that and uh it just
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never worked out to where somebody would you know take take me on to do work for them and at that point
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in time too i kind of know knew that when i was doing that i was just exchanging my my time for for money
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instead of actually building something that was more like an asset that i could you know to generate
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that could generate income and sell further down the line so you know that just never worked out
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because um you know you've got to constantly be on the hunt for those people to continually bring in
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uh revenue and it was just a real hard grind and um you know i stopped doing that i mean another thing
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that i tried to do and i think a lot of people try to do this as well as you know real estate
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buying houses and stuff and or buying a commercial property and that's that's good if you have
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the cash but you know at the time it was uh it was hard to kind of get into that and i look at
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different houses and i just i couldn't come up with that you know a little bit bit of money to
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to invest in that house and rent it out so i kind of tried that and abandoned it pretty quickly but
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um you know there's just a lot of those things that it takes either takes a lot of capital or it
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takes like a big uh a big time investment that you have to kind of keep up with like you have to follow
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up with somebody in the sales process in order to get them to become a client and if you don't follow
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up with them in a certain amount of time you know you could lose them and they just become not
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interested i've seen i've seen super um i mean i don't want to name any names but i've seen
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big name youtube guys uh you know business icon dudes advertising on youtube pre-roll ads and other
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places um for exactly the type of business that you were mentioning earlier where you would try to
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target roofers with a garbage can and you'd help them with their social media marketing or their local
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ad search marketing and stuff like that um how much did you earn monthly doing that oh maybe a
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couple hundred bucks and i kind of gave it up but there wasn't much much to it yeah they usually make
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promises of you'll make like 2500 to 3500 a month and i know the model like i know how it works and it's
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like no that's like you're like you have to be really good at it one and two you like you have to
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find like a a good niche um you might be testing for quite a bit but you're always working right i
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mean like you're always yeah you're busting your you're busting your butt yeah yeah um which kind
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of like brings you know brings me to one of the points that i wanted to talk about with side hustles
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that don't work it's where the your it's where you're exchanging
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me for a while shouldn't be completely surprised that i'm that i'm going to sit on this
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dog walking services uh car hire services um you know renting your car out services like turo
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um you know driving uber lyft or whatever i remember i did this analysis once and i intended
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to do a video but i was just like there was so much content on it already but the actual roi on
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driving for uber it's it's really low i think you make less than minimum wage um especially when you
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factor in the time that you're sitting around waiting for a ride if you're sitting in your car
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somewhere if you just ended a ride and you're waiting um a lot of guys do nothing and you know
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once you factor in insurance gas wear and tear um and all the other stuff that you got to do even
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today you know the cost goes up for a lot of these guys too because they have to have masks on and
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gloves and all this kind of crap um like the cost of what you earn is is is quite a bit lower than
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minimum wage it's like a third lower than minimum wage have you ever driven for uber no i have not
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yeah yeah i mean like these guys are never making millions right no there's no way there's no way
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to scale it there's no way to to make it into something something bigger and i've seen the
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numbers that you're talking about it's it's you know when you take into account all the different
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things like gas you know car maintenance and all that type of stuff you're barely you're barely
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getting by so and if people people don't realize it and that's the smart thing that uber did is they
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completely have monetized other people's vehicles for their benefit so yeah they have they arguably
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have the largest fleet of taxis out there that they don't have to maintain pay insurance on
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or anything you know because they because they throw it on the shoulders of the drivers right
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um there's like there's nothing to brag about if you're if you're exchanging a block of time for
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less than what amounts to less than minimum wage at the end of the day um so i think that you got
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to be incredibly careful i mean i get there's some guys there that need to earn an income and
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it works for them to some degree or maybe they're on peak hours and and stuff like that but at the
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end of the day um it it just doesn't really have any long-term legs on it it's just a very very
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difficult model the only time that i've seen it work successfully i remember i saw this um article
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the guy was interviewed i think in an entrepreneur magazine or forbes or something like that
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but he lived in um he lived in la i think in the beverly hills area is what he targeted
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and he actually ended up having a fleet of cars i don't know if you've ever heard this story but
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he was a um basically a jeweler and he would focus on picking up rides that were usually women
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and he'd have this handmade jewelry inside his car um so you know he had the retention for 25 35
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minutes you know in some cases driving around with the jewelry there they'd want to look at it of
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course because it's a shiny object and he made a fortune not off uber but the uber got him in
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front of people that that had the opportunity and and the financial means to buy the handmade
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jewelry that he was making for massive profits and then he hired a couple of other guys to of
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course do the exact same thing and put the jeweler in their car and paid a commission that's the only
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time that i've seen it work but i mean if you're just going to drive around picking up rides and
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dropping them off i've never seen anybody make millions off that it's it's it's just not a feasible
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business model um so basically anything you know from my perspective exchanging time for money
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where you're making less than three thousand dollars a month i mean you might as well go
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go and get yourself a job right yeah um you talked about flipping on facebook you know flipping on like
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craigslist facebook uh we got kajiji here i don't know if you got that in the states but there's all
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these like different marketplaces let go um i know one guy that does really well with weights
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especially during the covid period sure you ever see these guys like they'll go out and they'll
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find dumbbells they'll find the bow flexes they'll find bench you know equipment and since the gyms
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were closed down people were looking for alternate ways so he would buy this stuff and flip it in some
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cases do pretty good but what's absent from that from your perspective because i mean like you build
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something long term with passive income with some large payout at the end yeah i mean there's no
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longevity to like things are starting to open up people are gonna i mean the manufacturers are
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gonna again bring their bring their uh capabilities back online and we're gonna have weights again
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eventually like it's not like it's gonna be gone forever so i mean it's cool that you take advantage
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of an opportunity like that and you know it's cool if you make a chunk of change doing that but
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i mean when you're talking about finance you're talking about your entire life like you need something
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to work for for a long time it's it's longevity and that's the thing that that seems to be missing
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from that and unless there's unless there's some way maybe you can gather those people's information
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that you sell the dumbbells to maybe and build a list of people who are interested in fitness that
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type of thing i mean just having a long-term view is it's super important when it comes to that type
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of thing so that's why i don't do that i see my i see i have a friend who uh he goes on like uh he does
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he does that type of stuff like flipping he found some old buses that he's gonna scrap for metal
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and i say oh cool you're gonna do that how much you're gonna make he's like oh i'll make like you
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know a thousand dollars a bus there's three buses i'll make three grand but i have to buy them for
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you know uh maybe 500 bucks or something like that so i said so what i do is i say oh cool you need the
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capital cut me in on the deal and uh and i can help you out and i'll make half the profit and i don't
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have to do any work so i mean it's that's kind of how i see those type of things is i'm not gonna
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do it myself but somebody it's a simple thing and it takes me three texts and a venmo wire then i'm
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good to go but as far as long-term sustainability it's not something i'm interested in so yeah it's
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a tough one i've only seen one guy that that does really well at it um he's off the books so he doesn't
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pay taxes he's basically structured his life so he's invisible but it's another story that really you
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know you don't talk about on youtube um so we talked about flipping we talked about low-level
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stuff uh business to consumer platforms like uber wag walking dogs um what about like airbnb
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have you seen that as this as a successful model for for a side hustle like i've like i've seen guys
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promote uh programs where they're like i'll show you how to make you know millions of dollars without
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actually owning the real estate you just kind of lease it and they have like a plan and a program
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you ever seen those yeah i've seen them i don't know a whole lot about them but uh i do know that
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you're kind of just like similar to uber you're kind of building a business on top of somebody else's
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uh platform in a way that sort of that kind of scares me in some ways and uh i'm not sure what
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happened to all the airbnbs um in tennessee here where i live but um i think uh i'm they might be
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hurting right now because of you know what's what's been going on um and i guess if if you
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if you have contingency plans if you know airbnb you know either go it's probably not going to go
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offline but if they start to cut into your your profits you gotta think about that um but other
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than that i really don't know much about it but um those are kind of things off the top of my head
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that kind of scare me yeah i just want to chime in on that airbnb thing because i had a friend that
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used to um i guess airbnb his place and then um you know when they would book it he'd go off on
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vacation they'd stay there he'd come back they would actually pay for his vacation sort of thing and it
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seemed like a pretty good gig the only problem was uh the local government municipality where he lives
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caught wind of um people doing short-term rentals and they changed the local legislation
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uh to enforce a new law that basically taxes you for running a short-term rental in your principal
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residence so if you can picture this like you've bought your house you pay your property taxes on
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your house you know whether you have a mortgage or not is not relevant but now all of a sudden the
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local uh local authorities figured all right well if these guys are doing short-term rentals and making
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five ten fifteen twenty thousand dollars a year let's figure out a way to uh tax them on it so they pass
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new legislation for str as they call it a short-term rental and i think the annual fee is five thousand
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dollars to be able to offer like your own property that you own and you pay for and you already pay
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property taxes on so you have to pay them for that and if and if you're not paying it then they go and
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enforce a levy against your property meaning um if you choose not to but you have your property listed
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on airbnb and they catch wind of it which they do because they check it now i think there's some
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cross-reference checks now where airbnb sends that information uh to the local government and if
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they catch you on it then they place a lien against your house for the five thousand dollars
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you can't you can't uh discharge your mortgage you can't renew your mortgage you can't sell your house
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without paying that lien which of course accrues interest so a lot of these a lot of these notions
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of yeah just go to you know do this and that like lease at your house walk people's dogs drive a car
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you know all of these b2c components all these business to consumer like marketplaces that connect
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to people they don't have longevity and they don't have the opportunity to make the big bucks and i
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think that's where most people focus on side hustle money like how to make that extra money or to build
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up you know like i'm working on my side hustle but they don't understand what they're getting into
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yeah it's difficult because i mean the long-term thing is it might be slow in the beginning but
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you know you got to be able to build up that that equity uh or that that uh snowball effect
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is is what i'm always looking for how can this snowball into something bigger so yeah i didn't
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know i didn't know that i knew i knew in chicago with the airbnbs i think there was some legislation
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against them that that kind of killed that there but uh i wasn't sure so i think it's starting to
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spread around like i know there's some areas where they're still free and clear but as soon as a
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local government who's always hungry for tax revenue figures out oh look they're doing it
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here and it seems to work and they've generated x amount of tax revenue i mean if it's practically
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a wash if you're making 15 20 grand a year renting out your principal residence and all of a sudden the
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local uh office wants 5 000 plus they also charge a fee for every rental it's like dude you're charging
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25 percent of what i'm earning all of a sudden and plus you have to pay income tax on that money too
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right so not only are you paying income tax to the federal government i mean here anyway
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you also have to pay the local municipality a five thousand dollar fee for the privilege of renting
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out your own freaking home right oh my gosh these things erode over time um anyway you guys get the
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idea i mean if you have uh a question about a potential side hustle you can just drop it in the
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in the chat over there i'll keep an eye out for it i see uh there's a question here already for you ryan
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on um affiliate seo which i'll i'll deal with in a minute because i kind of want to frame a little
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bit more about what affiliate seo is and why you do it and why it it's it's it's got legs for long
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term so layman guys out there watching this that don't know what this is explain this to them at the
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entry level yeah sure so i mean the biggest the biggest thing is you're you're setting up a website
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you're driving traffic to it through google and then on the website you're reviewing products or
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you're explaining products and you're um you know writing about things that uh people are interested
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in and that have buyer intent so if someone types in best protein powder for example that person is
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specifically searching for protein powder and what the best one out there so their their intent to buy
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is very high so when you have when you go over the best protein powders you maybe have a list of a
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couple that you recommend that person is on your site and he will click on he or she will click on a
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uh a link on your website and then be taken to another vendor or website that sells the protein
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powder and so let's just kind of use this as an example sorry to um just stop you there just to give
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the visual so i just typed in best protein powder my area and i see an ad here for review 10 best now
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this is a pay-per-click ad correct um you're talking about seo versions of that so like this
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looks like one over here right like best protein powders 2020 and what's it look for like that would
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be one yeah you can try that one so so that's a uk publication so is that an affiliate link best
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protein powders in 2020 yeah so that's the website uk yeah so what they're going to do is they're going
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to talk about the best protein powders and when they talk about them there'll be a link to them
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and then you see buy from my protein that got it right there yeah and then that's an affiliate link
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to my proteins to sell that for 35 so anybody that would read that review and then buy from that link
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is going to pay a commission to the guy that runs the site yeah so coachmag.co.uk would receive a
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commission if you would have just bought that right there okay so the user's intent is i want to look for
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the best protein powders um let me just go back here again so i can kind of walk through the step
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by step so the ones that will let me just spell it right there we go so the ones that pop up at the
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top are pay-per-click ads you can see ad ad ad there's one for amazon one for bio steel and this
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one here this is review 10 best but he's paying to put that in front of you correct and then you've
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got ones that rank on seo now by the way i don't know if this is still true because i because i
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haven't done a lot of seo work for a while now i mean i i used to run it all for my uh debt business
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but if i'm not mistaking the stats were most people don't click on ads most people actually
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scroll down and they click on the organic stuff is that right still yeah that's right um people
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tend to trust something that doesn't say ad next to it you know who would think got it um so okay so
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you know obviously they're seeking best protein powder best protein powder 2020 and what to look for
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they're then presented with multiple solutions to the problem and any one of those solutions that
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they would click and buy from the guy's going to earn a commission right right yep so if you
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just kind of break down the numbers with it best protein powder i think i could be wrong this but
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the last time i checked i think it was searched maybe 10 000 times per month so you've got 10 000
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people typing that into google uh a month and if that person this website is the third uh the third
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organic search result down they get maybe 10 of that traffic right so um is there a way to find out
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how much traffic the site gets if we plug the url into like um i don't know alexa or something like
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that like do they still have that um yeah i don't i don't use alexa i use ahrefs but you can see
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how much traffic it it does get um with like different tools it's a paid tool but you can't
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get the the free tool to tell you uh nothing off the top of my head i'm sure there is yeah i've used
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this before i haven't touched in a while but yeah this was a very useful site when i use it but yeah
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so that's so that's basically how what you're talking about works is you build a website you review
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products and of course it's going to be a useful review hopefully it's not it's not fluff or pie
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in the sky this guy published this july 2020 he's also got ads running on his uh page which earns him
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a small amount of um ad revenue it's not big i mean do you know do you know what the earnings are on
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the ads like the adsense on the page yeah the adsense is is i know media vine is is a vendor
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that does ads and they do anywhere from 15 to 25 dollars per thousand impressions um but it's it's
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whenever you factor in with affiliate income it's just a small percentage um it's it's kind of an
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extra add-on that you do yeah it's it's kind of like ad revenue on youtube videos except for it's a
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lot lower with youtube videos it's like seven bucks per thousand impressions right so okay so
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they so they run an ad on your page then you have your offer people read about it why the guy likes
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it this isn't that comprehensive really though this is really just like number two is this one
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yeah concentrate in this way may not be more refined you'll find price your options but it's
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incredible value considering 24.2 i mean honestly this dude could have done a way better review
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these products and then it's click here to buy now sort of thing so that's what it is that
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you're doing now at the end of the day um you end up with a piece of real estate i'm calling it real
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estate because it's a domain right can you can you also talk about that real estate and the value of it
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later on down the road yeah so i mean when you when you set up a site like this and it gets traffic
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on a regular basis um it's earning income for you just sitting on online so you're just sitting
00:23:30.260
around maybe you're tweaking the site every once in a while but it's very it's pretty pretty passive
00:23:35.080
you basically move on to either create a new website or create more content for the site
00:23:39.380
so while that's they're generating income you're building up a um a history of cash flow and when you
00:23:45.700
do when you have that history of cash flow you can go to places that broker these websites and value
00:23:51.520
them based off of the cash flow so it's it turns into an asset that's sellable and the multiple
00:23:59.640
how it works is they give you multiples usually it's anywhere from like 15 to even 40 times monthly
00:24:05.920
earnings so let's say that that website was producing you know ten thousand dollars a month
00:24:11.440
or something which is very conservative it probably does more if that's multiplied by you know 25 monthly
00:24:17.900
you know that's a site that you can sell for 250 grand um so this is that's kind of the exit strategy
00:24:26.820
for for these sites um in order to generate a big chunk of change you can sell them at different
00:24:33.760
marketplaces online uh so it's just something that's that's like the biggest uh plus of all this is it
00:24:41.280
turns into a real business and something that you can actually sell and actually exit for a decent
00:24:45.620
amount of money to either flip into new websites or you know invest somewhere else or but that's that's
00:24:51.480
the biggest thing is once when you start to sell these things the return on investment just goes to
00:24:57.820
the roof because of the because of the amount that you can get for them so i saw a question here in the
00:25:03.300
chat from somebody that said what are your thoughts on wholesaling brands on amazon how is that different
00:25:08.080
from seo affiliate work yeah i don't i don't do wholesaling brands on amazon or anything like that
00:25:16.720
but um there's a couple of people in the space that i know that talk about doing their amazon business
00:25:21.720
it's just kind of a different animal and it does work for some people but i have heard you know horror
00:25:27.900
stories about people putting stuff on amazon and building up a brand on amazon and you know doing
00:25:35.120
really well being very profitable and then what amazon does essentially is you know they come in
00:25:41.720
they see that you're doing well and they create a they don't take you down or anything but they create
00:25:46.260
like a copycat image of your of your product and then they basically replace your product position in
00:25:53.660
amazon i guess and start selling their own product at a profit and basically you've done all the research
00:26:00.020
for them you've done all the analysis and they just see that how profitable you are and then they take that
00:26:04.760
take that listing so that's kind of scared me about it i'm not a amazon you know expert by any means but
00:26:11.020
yeah um that's something that uh i want to avoid so i've just heard so many stories yeah i have too i mean
00:26:18.500
there's a lot of guys that um have built an entire business on amazon as a platform and they've either shut
00:26:26.420
it down or they had to shut it down or just wasn't profitable anymore um because of exactly what you
00:26:33.500
described there but the other big problem too with that is you're still dealing with a physical product
00:26:37.300
and i've said many times i don't like the idea of moving something physical between you and your
00:26:42.680
customer um i like the idea of either of either service or digital product simply because you like
00:26:50.600
the cost to move it is really either via email or or via credit card transaction fee which is quite low
00:26:57.260
you don't deal with returns you don't do refunds you don't deal with loss in the mail you don't deal with
00:27:02.360
inventory you don't deal with drop shipping um i know the go-to model for a lot of guys like this
00:27:08.800
guy was asking here was wholesaling brands on amazon you can make some money at it but
00:27:13.360
um it's quite difficult it's a lot harder than what you think um you know building a business that
00:27:19.280
doesn't move things to your customer is my opinion far better which is why i like what you're talking
00:27:24.320
about with seo affiliate i just wanted to look at the um other option here which was a paid ad
00:27:29.280
and get your feedback on this because we because we found the other one that was um organic under
00:27:34.640
coach magnet said best protein powders 2020 this one here is a paid ad um i don't know what the
00:27:40.660
rate is he could be paying five bucks or 15 bucks or 20 bucks for me to click this we're going to go
00:27:45.860
ahead and click it anyway and it brings me to a landing page it says review 10 best so this is a
00:27:51.220
review 10 best dot com that's actually not a bad domain so somebody doing seo affiliate would find
00:27:57.620
a decent domain i mean maybe review nine best is available you know for example but 10 best protein
00:28:04.000
powders he's got a table of contents and then he ranks them this one's far more comprehensive than
00:28:09.500
the other page other one was shit compared to this and he's got them ranked one two three four
00:28:14.600
buy now links on amazon so these are amazon affiliate links then right yeah yeah and then
00:28:20.840
he would get paid a commission from amazon for pushing the traffic to amazon yeah correct and
00:28:27.540
amazon has has pretty low commissions so um the fact that he's paying for ads there uh he's either
00:28:35.540
you know stuffing a cookie or tagging you a cookie since you visited the site or something like that or
00:28:40.000
doing something different because um the amount he you pay to get in the ad spaces is way more than
00:28:47.000
what you would pay for for seo and and the only the only reason that is is because you know it just
00:28:52.740
takes a little bit longer to to rank with seo but once you're up there it's essentially you know
00:28:58.100
free track free traffic at that point you're not paying to be up there so i'm actually curious now
00:29:02.740
because um i can't pull up my facebook timeline just because i have a timeline blocker but i want to
00:29:08.360
check on my phone to see if i got an ad showing up for that right now because the cookie i bet i do
00:29:13.480
but yeah a lot of people will they'll monetize these sites in different ways so their their main
00:29:22.600
monetization would be you know affiliate uh commissions but then another way that they do
00:29:27.480
it is they'll grab emails or they'll grab um you know they'll just stuff they'll stuff a cookie so that
00:29:33.000
they can retarget you and and do that type of thing so there's a ton of way as long as you have the
00:29:37.700
traffic as if you're getting you know fresh organic search traffic there's tons of ways to monetize
00:29:44.020
like we talked about earlier with with ads when you control the traffic you can you control everything
00:29:48.480
and that's the great thing about about seo just in general not just affiliate marketing but
00:29:52.740
how how easy is it is it to get like a page for reviewing products like i mean i'm going to call
00:30:00.480
them nutraceuticals right like protein creatine all those bodybuilding things that that guys spend a
00:30:06.100
fortune on because we do because we all want to you know look good naked obviously but um how how easy
00:30:12.420
is it to get a site that ranks these products onto the first page of google so that you can start
00:30:19.040
getting click through traffic like does it happen in the first month like how long does it take normally
00:30:22.320
usually you want to it takes around six months kind of no matter what what the uh what the niche is
00:30:31.320
and if you're talking specifically about the protein powers and stuff uh that's that's very hard i
00:30:36.540
wouldn't recommend going into like kind of the health and supplement space with seo the biggest
00:30:41.500
thing that i'll try to it to you know pound into people's heads with the courses the research is the
00:30:47.820
most important stage of everything you want to go into a niche that has low competition so you can enter
00:30:53.540
without having to basically fight all the authority sites at the top like bodybuilding or men's health or
00:30:59.520
all that stuff that we just saw on that first page those guys are competitive so you want to go into
00:31:04.480
spaces that that work really well but yeah six months uh once you get to a year it's really turned it
00:31:10.780
really turns into a nice asset that that produces income so i'm just going to um i'm just going to
00:31:16.040
talk about affiliate links that i use just to kind of give you guys a different perspective from seo so
00:31:21.340
this is my site obviously um if i go to like a recent video like the before the train wreck from
00:31:28.780
earlier this week and you scroll down over here so i've got affiliate links here for amazon and
00:31:35.540
you may hear me in some videos saying hey guys look you know if you want to click through
00:31:40.020
and grab some books that i recommend so i've got an amazon books and product that i like link
00:31:44.440
so they have something called the influencer program so if you create content on youtube you know for
00:31:49.720
example and you have a list of books that you like or products that you like if you put them in
00:31:55.700
your influencer store and your followers click through the link and they buy them like people
00:32:00.480
always say to me like where do i find the link of books that you recommend it's like okay it's
00:32:03.800
pinned in the top comic guys just you know go there and click it they click that it brings them to the
00:32:08.500
storefront there's books automotive men's grooming and stuff but i mean i have books at the top because
00:32:12.760
that's really the best category that i think that that guys need need to look at and get the best roi
00:32:17.580
on and i've got all the books here that i've read let me just tell you why and i don't do anything
00:32:28.800
50 bucks 180 bucks a month right but just by having it there it it helps your audience find stuff that
00:32:42.300
you're that you're confident in that you'd recommend for other people to read and it pays
00:32:47.100
you a little bit of commission so um you know this stuff's been around for a while a lot of guys don't
00:32:51.460
really notice it or they don't know what it is but that's what it is yeah i mean it's weird to talk
00:32:59.340
to people when and they say oh do affiliate marketing they don't understand and it's just you know it's
00:33:04.160
essentially if you're a salesperson online where you can build up these mini like uh mini properties
00:33:10.220
that do the selling for you and you just you know break in the commissions from that so it just
00:33:15.580
once you have all those things set up it's it's really nice people don't i think it's still in
00:33:20.080
the beginning stages and stages since people don't don't know about that much so there's a question
00:33:24.940
here that uh came in on a super chat thanks for that blue chip dex he says what do you think is a
00:33:30.200
reasonable rate to be paying for seo services for a small to medium-sized construction company
00:33:34.720
we do a pay-per-click budget of a thousand a month yeah a reasonable rate for seo it really
00:33:42.620
depends on kind of what you're how authoritative your site is already um i would say the minimum
00:33:48.300
per month for like to have somebody else do your seo for you they'll you put the minimum you're going
00:33:53.340
to probably pay is a thousand bucks a month for that um but it all depends on how much how many
00:33:59.200
keywords you want to rank for if you want to be number one for um for you know dallas construction
00:34:05.200
company or something that's going to probably going to take more than that but um it just depends on
00:34:09.660
on how hard you want to go uh but like let's assume that that's a blue chip decks is a deck business
00:34:15.680
right let's just assume they make decks right you know for people's backyards to lounge on in the
00:34:20.520
summertime um like if you live in a city like let's say it's in toronto you'd want to rank for
00:34:26.680
decks toronto custom decks toronto you know um i'm not sure what all the keywords were would be but
00:34:33.800
you try to figure them out and you'd want to rank for them and target the biggest ones that are
00:34:37.500
relevant to search intent to buy right like that's what seo basically is you can also continue to do
00:34:44.380
pay-per-click marketing and show up ahead of the organic searches but you're paying every time
00:34:49.560
somebody clicks on it that's the quicker way obviously um sometimes it's a quick way to losing you know
00:34:56.460
the farm because um pay-per-click marketing was great i mean when i first started doing it around
00:35:02.320
2003 or 4 with my debt business like we were able to get leads for three or four bucks um now sometimes
00:35:08.420
it's hard to get them for 30 or 40 dollars because of competition because of like there's a reason why
00:35:13.580
google makes a f ton of money they make a lot of money and it comes from uh paid advertising
00:35:20.480
on uh pay-per-click marketing on youtube on all the like all the real estate that they own
00:35:26.680
they make a fortune on it and the amount of money that they've made from when they offered this
00:35:32.260
uh early in the 2000s even like 99 98 when they first started to launch the programs they're making
00:35:38.980
100 times more than what they did to begin with so um yeah you can pay for the clicks but at the same time
00:35:44.500
i don't think you should ignore it find a find a decent company that's got some good that's got a
00:35:50.640
good reputation uh that you can pay like a grand or change to maybe and see if you can get yourself
00:35:56.100
ranked so that you show up for deck builder in your city specifically your city of course yeah the
00:36:02.080
biggest thing is like when you when you pay for seo it's got it's building up that equity like you're
00:36:08.020
gonna you can pay for it and then you rank and then it sits there and it generates you know the
00:36:12.900
leads that you want with pay-per-click you're paying every single time so um it definitely
00:36:17.980
has a higher roi when it comes to you know spend for a search engine so
00:36:23.380
um let me just go back here to the screen see if we're caught up on those questions there's a
00:36:31.000
question here from a guy that said hey ryan let me grab this here hey ryan would love us to know
00:36:35.040
your thoughts on getting a site from 10k in traffic to 100k in traffic via seo
00:36:40.580
yeah so if i mean if you already have a site that has 10 000 visitors a month in traffic
00:36:47.500
it sounds like you're already ranking for stuff this is all assuming this is traffic from google
00:36:52.260
sounds like you're already ranking for stuff sounds like you already got good content up
00:36:56.040
biggest thing i would do is you know add content to the site that's irrelevant to what you've already
00:37:00.700
written about google is all about relevance so if you add content that's relevant to the overall
00:37:05.480
domain and the overall site you're going to get more traffic to that so just constantly
00:37:10.060
turning out content is one way to do it since it sounds like you already have some good authority
00:37:14.200
on the site since you're getting that many visits content would be probably my first thing to look at
00:37:18.560
just get more content up and then uh from that point if you you start to turn out content you have
00:37:25.600
extra budget i would go and look at how to get more links to that website those are the
00:37:29.340
that's the biggest ranking factor by far right now is you know links and it has been for for a long
00:37:34.980
time links just means you know another website is linking to you and what that does is it shows
00:37:41.580
you know google says oh these guys are linking to this guy's money site or this guy's website
00:37:47.540
he must this website must be authoritative it must have some sort of uh we we should trust this site
00:37:54.540
more since it has links coming into it so that's just a matter of reaching out to web other webmasters
00:38:00.240
saying hey i'd love to either write an article for you or offer some value and say hey i'd love a link
00:38:06.340
on your website another way to do it is just to buy them um you have to be careful when buying them
00:38:12.020
because you want to make sure that it's within you know the terms of service you're either hiring
00:38:16.400
someone to build the links for you which means they're doing that outreach um but you can definitely
00:38:22.300
do it yourself but those are the two things the biggest thing is content since you already have
00:38:25.220
the authority and then look at you know building up your authority in google's eyes with links so
00:38:31.920
hopefully that helps um i got like another 15 minutes before we got to wrap this up um so i want
00:38:38.260
to talk a little bit more about your seo affiliate ranking system um before we go so i mean
00:38:46.040
stuff like this is not going to be an overnight success model you're not going to be able to
00:38:53.240
start this now and by the end of the month quick quit your job um which you which you will be able
00:39:00.440
to do is if you find that you enjoy it you're good at it and you stick with it you can build up a
00:39:07.760
uh a book of business basically is what my lawyer would call it where you've got different pieces of
00:39:14.940
real estate where you have uh pages that rank well that have affiliate links in them that um rate
00:39:24.300
products phones protein powders like whatever the niche is that you're going to go after and i think
00:39:29.100
that you've got a lot of material that explains how to figure out the niche yes that's that's the
00:39:34.400
biggest differentiator i think um is you know everyone will say you know you got to go into a good
00:39:40.240
niche but i don't really tell you how they say look and look around in your room and find something
00:39:43.960
that you know you could sell and stuff like that but i i go through how to how to basically look at
00:39:49.720
the competition look at what's doing well reverse engineer it and find niches that other people are
00:39:55.260
in that are doing well and how to get into those little competition niches so i go through step by
00:40:00.300
step using the tools inside the course to find that niche so yeah that's the that's one of the biggest
00:40:06.220
parts the part that i'm most proud of i guess so why did you get to that point like were you not
00:40:11.300
getting a lot of success doing seo marketing like with the stuff that you're trying to rank for and
00:40:16.820
you're like okay this is this is stupid i have to find stuff that there's low competition for but high
00:40:21.920
searches like how did you get to that i mean that's exactly how i just tried a bunch of different
00:40:26.760
things i tried ranking different supplement sites i tried doing big sites small sites and i just got to
00:40:32.020
point where it's where it's like this is this is super frustrating um i've got to i've got to find
00:40:37.440
a way to do this right and a lot of it comes from you know r&d like you always say is looking at who's
00:40:43.940
doing what right now how are they doing it how well they're doing and imitating what they're doing in
00:40:50.000
order to get you know a similar or the same result or even better result is what i talk about in the
00:40:55.240
course because you're basically taking the best competitive the best websites in that space you're
00:41:01.600
taking pieces from each of them and creating your own kind of mega you know uh super site that kind
00:41:08.040
of mixes all the best things of those so hopefully that makes sense but yeah it just came out of
00:41:12.540
frustration yeah um i got a super chat here from marco he says a big barrier faces creating this site
00:41:19.460
itself is it worth paying a programmer to settle things up um i would i wouldn't say so it's pretty
00:41:26.520
easy to set up a wordpress website that all i use is wordpress if you just google how to set up a
00:41:32.220
wordpress website um you can you can learn pretty quickly and uh i just talk about where to go and
00:41:38.520
find that information on how to set up a site you just need a hosting account you need a domain
00:41:42.060
and then you just create pages on the site and and do it all yourself it's it's not very hard to
00:41:48.240
learn so i would i would say i mean if you really wanted to pay a programmer to do that
00:41:52.020
uh just to get the initial thing set up you can do that but it's pretty easy to you know you don't
00:41:57.060
need to learn you don't know have to know how to code or anything like that and almost i don't know
00:42:02.360
hardly any html or css or anything like that um honestly i think if you're going to do this you
00:42:08.560
definitely want to put the time into learning that yeah right like how to build the the site how to
00:42:14.720
update the content on it with links how to create another page with new links for another review
00:42:21.360
um generally speaking is it like the one that we saw uh up here um i don't have it up anymore but
00:42:28.900
the one that we saw was something like uh 10 ranking.com um like you could use that for ranking top 10
00:42:36.820
electric scooters top 10 glutamine supplements top 10 creatine supplements like you could basically
00:42:42.420
create a new page on the top 10 with either a sub domain or what do they call the um part of the
00:42:49.880
url after the domain itself uh the pages or the pages yeah okay i'm not i'm not dumbing it down
00:42:57.720
enough but you guys get the point i mean like you can literally use one good domain to rank a whole
00:43:03.440
bunch of different stuff on those different pages if you get it right um seth like i mean you must know
00:43:09.860
this guy because it looks like you got your course last time he said get ryan's course folks it's a
00:43:13.520
great investment i picked it up after the last time i had him on um he's learned a ton like the
00:43:18.780
last time i like you were by far the most requested for me to connect with people after the fact because
00:43:25.000
you only had a small enrollment window for it people were like messaging me after how do i get a hold of
00:43:29.440
ryan and his course and all this i'm like all right i'm gonna have him on again in the future i know
00:43:32.900
he's got updates for it so um listen up the link is uh already there it'll be pinned below here i'll
00:43:39.780
drop it in the chat as well you can pop it open but i know that it's comprehensive because a lot of
00:43:44.300
the feedback that i've that i've seen from it from guys that have gotten in um are starting to get
00:43:49.980
results do you have some uh testimonials on it like how it all works i think some details yeah i
00:43:55.260
have one example there's a couple of people that i just uh don't want to uh kind of give them
00:44:01.480
away just yet but there is a couple people where you know they've started to make their their
00:44:06.700
commissions and they've kind of seen the light of wow like i just was sitting at my computer you know
00:44:11.500
going out about my day and i get an email that i made a commission so um there's one guy named jay
00:44:17.240
uh he's finally um you know started to make commissions on amazon he saw the first one come in
00:44:24.020
and i just i just keep i keep telling him like this is just the beginning you're using amazon what
00:44:30.120
you're going to eventually see is you know if you use bigger affiliate programs or private affiliate
00:44:36.680
programs you can make bigger commissions so he had like a six dollar commission so he sold maybe
00:44:41.100
a hundred dollars worth of product or something but he he he's going to make bigger commissions
00:44:46.940
eventually when he switches to private affiliate programs and the traffic's just started so uh as
00:44:52.040
the months roll by he's going to get those those bigger commissions so um that's kind of you know
00:44:58.240
what you can expect how much time do you have to put into building out the um book of business like
00:45:04.180
the real estate where you've got it's starting to rank before you know you can kind of like i always
00:45:10.300
look at stuff like this like a big heavy flywheel i mean you've probably read jim collins from good to
00:45:14.340
great right yeah yeah so for those of you that don't know what that part of the book is all about
00:45:19.560
he he basically talks about you know picture this uh big ass giant stone wheel like flintstones
00:45:26.020
and the amount of effort you have to put into it to start to get it to roll is massive versus what
00:45:32.200
you need to put into it once it starts rolling and i suspect that it's a lot like that for seo
00:45:37.320
affiliate marketing you have to put a lot of work into getting the links building out the pages doing
00:45:41.960
the reviews putting it all in there making sure everything clicks through properly before it starts
00:45:46.480
to rank and you can kind of sit back maybe for a day or two at some point in the future and be like
00:45:50.480
okay look at those affiliate commissions roll in while i'm sleeping like is that is that how it works
00:45:54.540
yeah so i guess i'll just give an example one of the sites that i did about a year ago i probably put
00:46:00.780
100 hours into it total um but i did that all before you know towards the end of the year last year
00:46:09.380
and then early this year i worked on a little bit too but ever since like february march i never
00:46:14.500
haven't touched it at all i haven't worked on it one bit just let it sit there and now it's
00:46:19.460
starting to starting to bring in you know really good income it's starting to get up to you know
00:46:23.600
3 000 uh it'll probably be 3 000 by the end of the month this month and it'll keep growing uh i would
00:46:30.200
expect up to like 10 grand by you know a couple more months that type of thing and then it's just
00:46:36.320
follow pat flint i did yeah i just kind of looked at his stuff i was curious about it so yeah
00:46:41.640
because i used to listen to his podcasts um 2010 i mean it was over 10 years ago now i think when
00:46:46.880
it first came out but i remember he used to build out these like affiliate link sites um i think one
00:46:54.060
of the first ones was like security guard training and he found out that there was a lot of people
00:46:59.440
searching for security guard uh certification and training but not a lot of sites that had information
00:47:04.660
on it so he put out sites like stuff for security guard training for food truck training um some of
00:47:12.260
them had courses some of them were like affiliate links to other pages and they rank pretty good and
00:47:17.180
the interesting thing about what he does is he used to publish his um monthly earnings uh you know to
00:47:23.780
his audience so you could click down on his spreadsheet and be like okay well that website's earned him
00:47:28.120
seven thousand dollars that one earned him twelve thousand dollars and it's like he's got this like book of
00:47:32.800
business of websites that earn x amount of dollars and i remember i heard recently because you know
00:47:37.620
sometimes this stuff shows up in my youtube feed but i heard recently that he sold a couple of those
00:47:42.480
properties and he made off with like quarter million dollars plus on some of them so it's like
00:47:47.600
not only do you build it out and build your income on it monthly once you know once the flywheel
00:47:52.660
starts to turn but at some point um if there's an interest in that piece of real estate you'll probably
00:47:58.360
sell it and and it sells for a big chunk of change if it if it has enough traffic i was telling you
00:48:03.920
before we went live i got a friend of mine that bought a uh domain for like just over a quarter
00:48:09.040
million dollars because it was it was totally related to his business and this guy was building
00:48:14.060
affiliate traffic on it for like years so not only did he get his passive income it's like there was a
00:48:18.400
pot of gold at the end of it um do you want to tell guys how much money you make per year doing this
00:48:23.660
um yeah i guess i'll say uh uh it's over uh about 200 000 uh from from the collection of websites that
00:48:37.140
that i've done so and it changes from you know year to year uh usually like see it it's going going up i
00:48:44.040
guess you could say um so yeah i mean you can make a six figure income if you stick at it for
00:48:50.960
you know within the next 12 to 18 months you know you're you'll be sitting pretty if if you put in
00:48:57.140
the work so cool got a question for mark he said uh is this a brand new course an upgrade on the last
00:49:03.480
one that you released uh this is this is the same one um when there's a when there's a change in the
00:49:11.540
algorithm i'll put out a video into it and make sure everyone knows what i know and there hasn't been
00:49:18.320
too much change i mean there was a may update that rolled out this past year that uh kind of
00:49:23.160
messed some people up but they're already rolling that back that's that was probably the worst update
00:49:26.920
that they've done like ever so far is what everyone's saying but everybody says that though
00:49:31.220
like every couple years it's the worst thing that google and youtube and everybody did to us
00:49:35.140
that's true yeah that's true you know bro i've been hearing that since like 2005
00:49:39.160
yeah yeah there's always something like the worst of and it's like oh shit now i gotta reinvent my bit
00:49:44.020
well suck it up what i mean what i mean by worst is um is uh it didn't make sense so what they're
00:49:51.240
doing is they're rolling it back to what they had but google didn't like it so so they're it's going
00:49:56.540
back there's a certain there's a certain principles that google will always be there links relevance as
00:50:04.360
long as you get those things right you're going to rank you might see some fluctuations with the
00:50:07.340
algorithm but you know if you do the right things you know the money will follow so yeah all right
00:50:12.620
well i guess on that note um we'll start to wrap it up because i gotta get a move on in about five
00:50:16.640
minutes or so but um you know just to recap try to try to stay away from side hustles that exchange
00:50:22.420
time for money quite often you'll find if you're doing like a business to consumer type of side
00:50:27.340
hustle you're going to make less than minimum wage once you do the math you know walking dogs
00:50:31.420
driving cars dropping people off stuff like that try to stay away from low level stuff that's
00:50:36.320
going to earn you less than three thousand dollars a month because at the end of the day if you're
00:50:39.300
going to side hustle something the whole point of it is to turn it into your real gig
00:50:42.380
um you know on a long-term basis so if you're earning potentials like two or three grand a
00:50:46.960
month wasting your time at the end of the day um flipping uh moving physical products in the mail
00:50:53.520
all of that stuff can make you some money but at the end of the day like i'll be honest with you guys
00:50:57.100
and it's one of the reasons why i bought brought ryan on the first time was i'm a big fan of making
00:51:03.640
money while you sleep and doing some things where you put in the time you build up some real estate
00:51:08.460
um it might drip at first but hopefully at some point if you get it right it's like drinking from
00:51:14.160
firehose and you have a shitload more money coming in with a piece of property that you own because
00:51:18.960
you own that domain i mean as long as you keep paying for the registration renewals and you own
00:51:23.840
the domain um you can sell it at some point right so that's that's basically what that model looks like
00:51:30.340
it's a good model for uh seo uh what ryan has is a course he's he's basically taking everything that
00:51:36.880
he's doing he's put it in a course so you guys can do the same thing uh it's linked in the description
00:51:41.200
in the top comment and i've already dropped it in the chat i'll put it in the chat again before i go
00:51:45.280
is there anything else you want to tell him before we wrap up real quick ryan yeah i mean that's that's
00:51:49.520
pretty much yeah one of the one of the bigger reasons that i made the course is one guy kind of
00:51:53.460
twisted my arm to do it and another one is that you know if part of it is to find people who can
00:52:02.640
actually do the work and build something up to to be impressive that i can see and from that uh you
00:52:09.340
know i'm looking for you know possibly potential partners from people who that have built this up
00:52:14.780
because i know if i can if i can find someone who has this knowledge and is trained in that and that
00:52:19.840
that that'll benefit me down the road either doing something together and you know hopefully that might
00:52:24.900
come out of this so all right guys there you have it um also a reminder i do a playing to win
00:52:31.380
episode usually every two weeks next one i have on is about two weeks time on a thursday you guys
00:52:36.480
really gonna like this one this is a friend of mine that i've known for a long time um he's a lawyer
00:52:40.960
that has set up many many businesses had many exits and he's currently working on a psilocybin uh treatment
00:52:48.400
center so legal psilocybin treatment currently they use uh ketamine uh for things like ptsd uh they've got
00:52:55.300
three clinics open already they have a research facility that they just opened up the caribbean
00:52:59.080
this is legit this is this is going to be the next wave of what's been going on with cannabis which
00:53:06.020
which has started to you know basically come down from its peak um so if you're interested in learning
00:53:11.460
more about that and his story that'll be in two weeks time um you're definitely going to want to
00:53:16.040
make sure you've got the subscription button hit and the notification bell smashed so you do not miss
00:53:21.280
thanks for joining me ryan we'll see you soon brother