Playing to Win - 058 - Justin Waller

00:00:00.000 All right, guys, what is up? We are live for the 58th installment on Playing to Win.

00:00:05.300 Joined today with a gentleman by the name of Justin Waller. What's up, brother?

00:00:10.460 Hey, man, how are you?

00:00:11.800 I am good. I'm good. And, you know, Justin and I did a collab a couple of weeks ago over on his YouTube channel.

00:00:20.640 We had a really good conversation about business and life.

00:00:23.440 We spent a lot of time on entrepreneurship, which is an interesting and different talk.

00:00:27.660 So if you guys haven't seen that, you should head over to his channel. It's just under Jay Waller, right?

00:00:32.460 Yep, it is. Jay Waller on YouTube.

00:00:34.280 Yeah. So we kind of flipped the tables today, and I'm going to be asking Justin a bunch of questions.

00:00:41.300 We're going to stay focused on how he's played to win to, you know, clean up his life,

00:00:45.880 because he started out a little bit of a chubby guy in his younger years.

00:00:48.920 And, you know, he's an entrepreneur, business owner.

00:00:51.000 He's got certain strategies and plans that work with women, self-care, and money.

00:00:54.440 So I'll be asking him a bunch of questions around that.

00:00:56.920 If you guys are just newer to the channel and watching this, do me a solid and hit subscribe

00:01:03.460 and give the video a like just for the algorithms.

00:01:06.920 And if you are watching, come over to YouTube.

00:01:10.860 And this just helps me out a bit with the algorithms.

00:01:13.400 Just watch it over here.

00:01:14.300 I'm going to drop the link in the live chat on all the channels.

00:01:16.720 So join me on over here.

00:01:19.380 Justin, what have you been up to, man?

00:01:20.460 I understand you're over in Dubai right now.

00:01:23.740 Yeah, I'm over in Dubai with the Tates.

00:01:25.260 We're doing a war room event.

00:01:26.820 So we've got about 20 guys here learning about all three of those things,

00:01:30.460 the whole money, muscles, game thing, getting frame right with women.

00:01:35.660 We actually – the guy running the event is a very dear friend of ours.

00:01:39.660 He's actually taken all of them to the Taylors, gone really, really, really deep into style.

00:01:44.500 I've learned a lot from the event actually myself.

00:01:46.160 Just kind of one of the benefits of being in this group.

00:01:49.420 So the guys are learning a lot.

00:01:51.620 I'm learning a lot.

00:01:52.820 We're making money.

00:01:54.140 So it's a good time.

00:01:55.620 Do they have a lot of like Asia Taylors over there?

00:01:59.160 Like do they actually cut the suits and the shirts there?

00:02:01.800 Or do they take the measurements, send them over to Hong Kong,

00:02:03.980 and then ship them over to you in the mail?

00:02:05.780 No, actually they have a whole team of guys.

00:02:08.240 They're Indian.

00:02:08.600 And I had three suits and one jacket made in four days.

00:02:13.720 Nice.

00:02:13.820 So my first day I went in, we picked the colors,

00:02:16.340 and we ended up picking the piping and everything.

00:02:18.560 So my signature and everything got put in this particular suit.

00:02:21.680 This one was made the other day.

00:02:23.340 So day one, we picked the colors.

00:02:25.440 They cut it once, came back, cut it again, final cuts.

00:02:29.040 And they had four suits out the door,

00:02:31.460 or four jackets and three pairs of pants out the door for me in four days.

00:02:34.600 It was incredible.

00:02:35.160 That's sweet, man.

00:02:35.640 It's pretty quick.

00:02:36.580 I use an outfit here.

00:02:37.500 I've talked about this before.

00:02:38.600 It's called Maxwell's, and they do kind of like a North American tour.

00:02:41.040 They measure you up.

00:02:41.900 But they usually rent out like a conference room in a hotel.

00:02:46.260 They take your measurements, send them over to Hong Kong,

00:02:48.900 they cut it up, and then they send you the stuff in the mail.

00:02:50.900 So it's something I recommend guys do.

00:02:53.780 It makes a big, big difference.

00:02:55.120 Actually, since we're on the topic,

00:02:56.240 there was a picture here that I got from you earlier today

00:03:00.440 that I wanted to kind of kick this off on

00:03:02.140 because this kind of like exemplifies the difference

00:03:04.920 between poorly fitting clothing on a generally fat body

00:03:09.420 versus, you know, something that's cut to fit properly.

00:03:12.260 So this is an older picture of you.

00:03:13.680 Like, how old are you here?

00:03:16.020 Probably 24.

00:03:17.660 24.

00:03:18.360 And you got, you know, like the belly hanging over the belt.

00:03:21.140 It's one of those off-the-rack shirts

00:03:22.500 versus what you got right now.

00:03:25.700 Like, that's a far better look.

00:03:27.480 Yeah?

00:03:28.640 Absolutely.

00:03:29.540 Like, there's actually no question about it.

00:03:32.040 Like, you've got a far better or a far higher value,

00:03:37.100 perceived value anyway, you know, by the world,

00:03:38.920 by women, by other guys as well,

00:03:40.300 when you wear clothes that fit properly

00:03:42.080 and, you know, complement your physique

00:03:45.780 versus something that's just like pulled off the rack.

00:03:48.540 And it's, you know, you look like a refrigerator basically, right?

00:03:51.740 Square.

00:03:53.200 Yeah, absolutely.

00:03:53.980 You know, even in fact,

00:03:55.100 before I was buying custom, custom suits,

00:03:57.840 I would, even if I bought a $200 suit

00:04:00.100 from somewhere like a, I don't know, like Dillard's,

00:04:04.380 going to get that suit cut tightly fitting to me

00:04:07.100 made all the difference in the world.

00:04:09.100 You know, so I really believe even a younger guy

00:04:14.260 could make a huge difference in his wardrobe

00:04:16.040 just by getting something cut very, very closely to him.

00:04:20.220 Even if he bought it just off the rack

00:04:22.460 and had it done the right way.

00:04:24.280 So I get them cut custom now.

00:04:26.480 Wow, it's a big difference.

00:04:27.720 Yeah.

00:04:28.120 And you can get pretty much anything cut,

00:04:29.420 to be honest with you.

00:04:29.980 I mean, I got this McLaren zip up kind of like sweater

00:04:34.820 just over the holidays.

00:04:36.160 And it was way too baggy.

00:04:37.200 You know, guys that buy these cars

00:04:38.300 are generally older guys that, you know,

00:04:40.220 put on some poundage.

00:04:41.560 And I just brought it in, dude charged me like 30, 35 bucks

00:04:44.860 to get it taken in a bit, you know, kind of up here in the sleeves

00:04:47.520 and everything fits better when you do things that way.

00:04:49.940 It's, it's, dude, it's like guys watching,

00:04:52.680 don't discount properly fitting clothes.

00:04:55.140 Like make sure that you, that you hold out to the public,

00:04:58.300 something that looks good on your physique

00:05:00.180 and definitely don't walk around fat.

00:05:02.680 Can you talk a little bit about like that older,

00:05:04.540 like 25 year old guy that was,

00:05:06.300 that was more on the heavier side?

00:05:08.660 Like, what did you have to do to drop all that weight?

00:05:10.940 Cause I mean, it makes your face look a lot tighter.

00:05:13.340 Your cheekbones are more pronounced.

00:05:15.300 You've got more of a jawline.

00:05:16.460 You obviously look more handsome

00:05:17.440 when you lose weight off your face.

00:05:19.000 It's one of the things that happens immediately.

00:05:20.820 Like it's not just your body that changes,

00:05:22.440 but what was required for you to go through all those changes?

00:05:26.480 You know, man, I, I did play college football.

00:05:28.960 So there was a time before that I was in really good shape.

00:05:31.100 I had a very dramatic shoulder injury

00:05:34.000 that put me in that position

00:05:35.660 and I didn't play my last semester.

00:05:38.020 So I had, I had some classes,

00:05:39.920 but I knew I wasn't playing.

00:05:42.260 And I just, you know, when,

00:05:44.480 when you have all that, all that size from playing ball

00:05:47.200 and then you just let it go to absolutely nothing.

00:05:49.220 And I did, I started.

00:05:59.560 Oh, your audio has just gone to crap on my end.

00:06:02.920 Can you hear me still?

00:06:04.220 I can hear you loud and clear.

00:06:05.380 Yeah, it froze up and it was chopping up.

00:06:08.140 Let me just get you back up about five seconds.

00:06:09.820 I'm not sure if you guys heard that in the chat.

00:06:11.360 Just let me know if it's,

00:06:12.180 if it's breaking up on your end as a watcher.

00:06:16.480 Just back up and say that again,

00:06:18.380 like the last five, five to 10 seconds that I lost.

00:06:20.600 Yeah.

00:06:20.820 So basically what happened is,

00:06:23.220 you know, I didn't, I didn't,

00:06:24.080 I didn't, I wasn't playing football anymore.

00:06:26.120 And so instead of going to practice or going to lift weights,

00:06:30.760 I would drink and I was living more of a college lifestyle for the first time.

00:06:34.880 You know, previous to that, the other three years,

00:06:37.680 three and a half years, really, I was, you know, working out.

00:06:41.260 I was with the team.

00:06:42.060 I was traveling.

00:06:42.560 I was playing.

00:06:43.340 But do that, that energy, that injury, I wasn't playing anymore.

00:06:46.380 And, you know, I, I drank beer and I ate pizza and I was eating in a way that didn't work without lifting.

00:06:56.180 So I got up to 248 pounds, just right there at 250.

00:07:00.620 And right now I'll probably walk around when I'm in really, really good shape at about 212,

00:07:05.100 probably about 218 now.

00:07:07.360 And, you know, I let it get away.

00:07:10.700 And I also had a hundred dollars in the bank or less in that photo.

00:07:14.560 So it was a, it was a bunch of things, man.

00:07:16.860 I was just graduating.

00:07:17.940 I was coming off an injury.

00:07:19.920 I had, I had let my lifestyle slip into a place where it shouldn't have been.

00:07:23.600 And only I could be accountable for that.

00:07:26.260 So for me, I had to fix it.

00:07:28.000 I lost about 36 pounds in six months after that photo.

00:07:34.780 Was that all diet or was that diet and exercise?

00:07:37.560 It was both.

00:07:38.240 It was diet and exercise.

00:07:39.120 I had to do both.

00:07:40.060 Actually, I would, I would go to an anytime fitness and work out.

00:07:44.560 And there was an Albertsons grocery store.

00:07:46.440 It's an American chain of grocery stores that had an alley right there behind it.

00:07:50.720 And I had a couple of cracks in the, in the, in the cement that I kind of had a really personal relationship.

00:07:56.360 I would do the whole jog sprint jog thing.

00:07:58.640 And I lost the weight and it was really hard to do, but you know, I really feel like when you get your body in a certain shape, it kind of remembers that homeostasis thing.

00:08:09.540 And, and so my body knows where, where I fluctuate is, is kind of, you know, in the range that I'm in now.

00:08:17.700 And as long as I don't get too far away from that line with discipline, it stays there.

00:08:22.060 And I believe that's kind of what discipline is.

00:08:23.920 I don't think it's as straight as people think it is.

00:08:25.800 I think it's more of a line.

00:08:26.960 And then if you kind of get away from that line and you correct yourself without going too far, you kind of get back to it.

00:08:32.700 And, you know, you know how it is.

00:08:34.500 You go through those, those little phases, those little micro phases.

00:08:37.480 And, uh, I just refuse to let myself to go past any certain point.

00:08:41.260 And I've done that now for, I guess, 12 years, you know, I'm 36 now, just turned 36 in December.

00:08:46.580 So try to stay pretty close to it.

00:08:48.700 Talk to me about the win from a hundred dollars in your pocket and the fat guy picture to where you guys, to where you are today.

00:08:54.800 I mean, you're an entrepreneur.

00:08:55.900 I think you're in the construction industry, if I recall.

00:08:58.380 I am.

00:08:58.820 Yeah.

00:08:59.300 Yeah.

00:08:59.460 Can you talk a little bit about that pivot?

00:09:01.420 Yeah, sure.

00:09:01.860 Absolutely.

00:09:02.480 Um, I, I bought the dream, Richard.

00:09:05.600 I, I was told that if I made decent grades and I went to play college football, um, that I would get a college degree.

00:09:12.780 And I grew up in a pretty poor family.

00:09:14.780 Um, so that I quit playing baseball and basketball and I went and played college football.

00:09:19.580 And so I chose construction management.

00:09:21.680 I was told it was a hundred percent job placement and that I would be sitting in Dallas with a truck allowance and an office making 75 to a hundred thousand dollars a year, you know, probably starting off at like 60 and making my way to a hundred, having healthcare for one K.

00:09:36.080 And I didn't know any better.

00:09:37.940 And, um, I graduated college in 2009.

00:09:41.680 So that didn't happen.

00:09:42.980 And luckily for me, I read a book called rich dad, poor dad.

00:09:47.620 I think, I don't think that that's something super original, but I did read it my junior year in college.

00:09:53.520 And so I kind of had it in the back of my head.

00:09:55.360 And because I was forced into not really being able to get that job, um, which I'm actually really grateful for.

00:10:01.960 Cause I think that would have been a scary thing to fall into.

00:10:05.300 Um, I went and I dug ditches for a company called Austin bridge and road in a small, small town in North Louisiana.

00:10:13.500 That job ended.

00:10:14.460 I came home.

00:10:14.960 I, um, I waited tables at, uh, Shiraz Korea called Texas day, Brazil in Baton Rouge.

00:10:21.920 And it was really, honestly, the, probably the shittiest time of my life.

00:10:25.260 I was really struggling with, uh, missing my height, uh, my college girlfriend.

00:10:30.100 I broke up with miss Louisiana at the time because I had monogamy issues and I didn't want to lie about it.

00:10:37.000 Or I didn't know how to confront it.

00:10:38.040 And I didn't know how to be the person I am today.

00:10:39.960 So I had that going on.

00:10:41.400 I missed the girl.

00:10:42.280 I had a shit job.

00:10:43.800 Like the whole thing, the whole thing was completely fucked.

00:10:45.680 It was probably the hardest time of my life.

00:10:47.360 And so at that point, was that still around 25?

00:10:50.200 Was that a little bit older?

00:10:51.000 Yeah.

00:10:51.600 Yeah.

00:10:51.800 It was right there at that point.

00:10:53.580 Okay.

00:10:53.940 I, I, I'd left the girl because my head was spinning and I, I wanted to explore my options, but I, I didn't know how to express that to her in a, in a way that would, um, keep the frame.

00:11:06.800 If that makes sense.

00:11:07.760 I just didn't know what I didn't know.

00:11:09.740 And I broke up with her, couldn't recover.

00:11:12.920 She actually, uh, met a Brazilian, a six foot four Brazilian guy.

00:11:17.380 Uh, I will say that she did come back years later and, uh, she kind of lied to me about things that were going on there.

00:11:23.760 But, uh, I'll digress.

00:11:25.440 But, um, so I ended up getting the upper hand in the end, but I was kind of already this guy when that happened.

00:11:31.360 If that makes sense, you know how they are.

00:11:33.700 And so, um, they always come back in the end.

00:11:36.580 Yeah.

00:11:37.160 Yeah.

00:11:38.360 So it was, it was one of those situations where my, my fitness wasn't there.

00:11:43.500 My money wasn't there.

00:11:44.480 I didn't know what to do.

00:11:45.620 Everything I've been told about what I should do was absolutely fucking wrong.

00:11:49.100 You know, I say all the time that college, in my opinion, what were the, what were the biggest lies that you had to unplug from that were wrong?

00:11:58.340 You know, cause there's a lot of stuff that we, as guys are fed, like a lot of beliefs that kind of plug you into the matrix.

00:12:04.740 Um, you know, that don't really serve you.

00:12:06.360 So what were the biggest lies that, you know, that you had to unplug from, man, that you could live in a neighborhood, the size of your boss's neighborhood by working for his company, you know, um, female nature, how love works, what love is, how women work.

00:12:26.540 Um, that that's probably one of the biggest unplugs that I had to go through in my adult life.

00:12:32.480 And that didn't happen until I was into my thirties.

00:12:35.000 I want to get to the women in a bit later, but I want to kind of talk more a bit about money and business right now.

00:12:39.300 So yeah.

00:12:41.040 Yeah.

00:12:41.240 Speak a little bit more about like the unplugging when it came to money and wealth creation and, you know, setting your life up.

00:12:46.720 Absolutely.

00:12:47.520 Um, I had a lot of advice when I first started my metal building company, stay small.

00:12:53.880 What do you mean by metal building?

00:12:55.180 Is that those like, um, like the frameless, like, like the big aluminum buildings where you can drive trucks through or boats?

00:13:02.560 Yeah.

00:13:03.140 So think, um, yeah, think Costco.

00:13:05.280 Yeah.

00:13:05.840 We do a lot of Costco's airplane hangers.

00:13:08.060 So when you're sitting on the tarmac and you look out and you see the airplanes flying, uh, kind of, kind of going into the big buildings, the storage buildings, we build those, uh, Walmarts, um, big rooms to go big steel structures.

00:13:20.640 Okay.

00:13:20.920 Um, B, I was, I was told to, you know,

00:13:25.500 grow slow, stay small, uh, don't let it get too big.

00:13:29.440 You'll go out of business.

00:13:30.200 But I actually found that in the end, it's like, if I wasn't constantly growing, I was dying, you know?

00:13:35.660 Um, so I really had to be in a position where I would grow revenue because what would happen is I would be scared that we couldn't do the work that I won.

00:13:43.900 Um, but if there was no work because it would rain or jobs would get delayed or whatever, I didn't have to lose my men or worse.

00:13:51.280 I would pay my men to stay, to sit at home waiting on a job.

00:13:55.060 Um, and so one of the things that really, um, helped me was getting over worrying about growing too big and really kind of going after it and really creating business systems.

00:14:07.080 I did, um, I did a lot of coaching with E-Myth, that Robert E. Gerber.

00:14:11.720 E-Myth, I did a year and a half coaching with them at about 27 when we started to get to about around 2 million in revenue.

00:14:20.580 And it really helped me out.

00:14:21.960 I built a lot of systems, put a lot of things in place and, and really kind of went against everything that people were telling me.

00:14:29.180 And my dad actually, not that he was a business person, but he would constantly be telling me, you know, son, aren't you worried about growing the company too big?

00:14:37.060 Don't, shouldn't you, shouldn't you be worried?

00:14:38.680 Don't you think that, that you're going to grow too big?

00:14:41.260 When is enough, isn't enough enough?

00:14:43.040 And that was probably somewhere around a million, a million two.

00:14:46.680 And, and the problem with that was, was always, was always simply like, yeah, but if I, it, if I think I have this job and it gets pushed back three months, well, I have to pay payroll to those guys.

00:14:57.560 So all the profit I would have made on that job, I'll lose to constantly be creating ways for revenue and just adding men, adding men, adding men.

00:15:05.380 So I'd have this core capacity of men and I would have to find ways around it, like subcontract jobs out.

00:15:11.040 So, which led me to have to create kind of scripts for negotiating and sales and, and finding new manpower, new systems to find more guys.

00:15:20.060 We, we constantly are bidding jobs, but we're constantly recruiting every day because I always tell my people,

00:15:27.220 it's kind of like sales are on this side, find a manpower on this side.

00:15:30.500 And that project meets in the middle.

00:15:32.520 And, and if I don't, if, if I let either one of those legs get bigger than the other, then I, then I will find myself in trouble.

00:15:39.040 Do you have any issues right now?

00:15:40.940 Um, like you still run the business, the metal building business.

00:15:45.120 Yes.

00:15:45.660 Yeah.

00:15:46.280 Do you have any problems right now with staffing issues?

00:15:48.620 Cause one of the things that I've seen here, I've got a few friends, uh, that run some businesses in construction and, uh, they have a real hard time attracting and retaining competent workers.

00:16:00.740 Um, you know, workers are either not interested or they're lazy or they call in sick or they got like issues.

00:16:06.240 They got addictive personalities and they're addicted to drugs or stuff like that.

00:16:10.020 Do you have any issues with your businesses?

00:16:11.700 And if you do, like, how do you solve those?

00:16:14.620 Yeah.

00:16:14.860 So it's the biggest problem that all of us have.

00:16:17.520 I think a lot of our success, uh, comes from our ability to navigate through it.

00:16:22.600 I have, I have scripts for everybody that calls in.

00:16:26.640 I have a very specific way that I I'll probably never say out loud that we find these men.

00:16:32.020 And talk to these men and, and kind of caress a relationship between us and those men during the pre-interview process, interview process.

00:16:42.460 And even when they're actually on working for us, it's one of, we treat our guys.

00:16:48.440 And I believe this, if a guy is working for me, he's buying me.

00:16:52.900 So what do you mean by that?

00:16:53.580 Well, so for example, like, you know, a lot of times in construction, you'll go to a client and you'll tell them all the reasons why and you'll treat them well and you'll do all these certain things.

00:17:02.920 It's not so much that we baby or pamper them in, but we kind of understand their position and we try to do things to keep them buying into the company and coming back.

00:17:14.780 Simple things, you know, birthday parties, maybe, and, and even there's times where, you know, I'll turn up and start putting money in their pocket because what they do is very dangerous.

00:17:24.700 I'll take them to get beer.

00:17:26.280 I'll, you know, I treat them, you know, a certain way.

00:17:29.220 And I've got guys that would absolutely kill for me.

00:17:32.680 And then I have guys that are kind of distant, maybe mercenaries in a way.

00:17:35.820 But that, that, that problem right there is, is the number one problem in construction.

00:17:40.660 And it's not just, it's not just in my trade, it's in every trade and it's nationally.

00:17:45.620 It's something that when I go to my board meetings for the metal building contractions or extra association, it is the number one thing that is brought up because when you look at it, the American kid doesn't want to do it.

00:17:59.380 I feel like because of social media, if, if a guy says he's working with his hands, it's not appealing to women.

00:18:07.180 And the internet's basically told him he failed because he's not drop shipping from beach selling Amazon.

00:18:13.160 It's true.

00:18:13.960 Absolutely true.

00:18:15.440 I'm agreeing with you, my man.

00:18:17.580 It's, it's not a very sexy thing to do.

00:18:19.440 Like it's a hard pitch.

00:18:20.920 It's a hard, hard pitch.

00:18:22.480 Yeah.

00:18:22.660 I've said before, man, like if you've got a woman that's looking at a guy, that's a junior lawyer, you know, the law firm making 60, 70 grand a year versus a guy that might be like running a plumbing company, you know, and he's got plumbers that work for him and he's making a quarter mill a year.

00:18:34.180 Like he's paying himself well, she's probably going to pick the lawyer just because he looks like better arm candy.

00:18:38.800 Right?

00:18:39.760 Yeah, it's true.

00:18:40.720 Look, I, when I, when I first got started, I've never, I've never really had issues with women like in a major way.

00:18:48.760 I, especially when I was kind of already started the company, I was on my way up.

00:18:51.800 I lost the weight.

00:18:52.680 I looked like the prospect.

00:18:54.160 Um, but I'll say there's nothing sexy about saying I'm a steel erector or I hang steel.

00:19:01.280 And just like you're saying with the plumber, there's nothing, there's nothing really sexy about it.

00:19:05.700 And it's about the way we make our money too.

00:19:08.180 You know, you're working with your hands, you have calluses, you're on job site, you're wearing boots.

00:19:11.300 Um, I would constantly have a set of boots to, to go on job sites and a hard hat and then close to go and close to go to the bank to beg for money so I can cover my payrolls.

00:19:20.820 Um, but it's not the most sexy thing in the world, but if you get it right, you can make, you can make really good money.

00:19:26.960 Really good.

00:19:27.720 So I always say that construction was the only way that we knew how to make doctor money in boots.

00:19:35.680 That, you know, and that's, that's literally true.

00:19:39.700 I, uh, I was literally a redheaded stepchild to a guy that did metal buildings.

00:19:44.780 He would do 3540s in backyards.

00:19:46.960 And that's how I was kind of conscious of the situation.

00:19:50.860 What happened to your old man?

00:19:53.300 My stepdad was with my mother.

00:19:56.220 So I grew up in a house with him.

00:19:59.020 Um, I wasn't his, so we weren't particularly close, but I was the oldest.

00:20:02.920 And, um, I would go on job sites with him and pack panels.

00:20:07.820 And so they'd be on the roof drinking, bud heavy, no shirts, you know, in somebody's backyard.

00:20:12.100 And I was, I don't know, 13 kind of trying to pack sheets and push them against the building so they could pull them up on the roof, stuff like that.

00:20:19.820 Um, but he, he wasn't, I don't know if you're familiar with the term redneck or South Louisiana at all, but he wasn't a business guy.

00:20:28.340 So there was never going to be really a business between he and I, he's come, he's worked for the company a couple of times.

00:20:33.260 I fired him every time, just thing.

00:20:40.320 Oh, he's frozen up again.

00:20:44.900 Let's give it a second to see if it buffers and cleans itself up.

00:20:47.580 But we got a little bit of a freezing issue here with the internet connection.

00:20:50.120 Here, I'm just going to pull Justin out and bring him back in and see if that fixes it.

00:20:56.800 Can you hear me all right?

00:20:58.100 Yep.

00:20:58.680 I can hear you.

00:20:59.480 That seems to fix it.

00:21:00.380 Like every, every 20 minutes or so, it seems to freeze up for some reason.

00:21:03.880 But anyway, um, no, I lost you there for a bit, but I'm like, what I was driving at is what happened to your biological father?

00:21:09.200 My biological father would actually, he was in, he was about four hours away.

00:21:15.440 Um, it would, it would get into the subject of women.

00:21:19.280 It's a very deep, a deep topic.

00:21:21.640 Actually, red pill information has really helped me unpack my life and what actually happened in front of me that I didn't understand previously.

00:21:28.540 But he was about four hours away.

00:21:30.460 He was, uh, he grew up farming cotton.

00:21:33.120 My grandfather was a tail gunner in World War II and he came back home and took on Carpenter.

00:21:40.520 What's that?

00:21:41.440 B-17, B-24?

00:21:43.980 24.

00:21:44.840 24.

00:21:45.380 Okay.

00:21:46.540 Liberator.

00:21:47.000 Yeah.

00:21:47.660 Yeah.

00:21:48.160 And he was going to, I believe he was going to go to the upgrade.

00:21:51.760 So he was actually on a train going to Texas to get trained up on the new plane to go on his second tour.

00:21:58.660 And he got to the bus stop and everybody was hooping and hollering and he found out it was over.

00:22:03.480 So he didn't have to go on a second tour.

00:22:05.720 And he came home to Oxford, Mississippi, and he built some houses, bought some land, started farming cotton.

00:22:12.820 So my father grew up farming cotton in Oxford, Mississippi.

00:22:16.640 And, um, so it was very small, you know, small minded, simple.

00:22:21.740 You know, one of those guys, I would say it takes money to make money.

00:22:24.720 Things are expensive.

00:22:25.760 Deep, deep Southern draw.

00:22:27.240 Wonderful, wonderful man.

00:22:28.260 But, uh, not really educated to the level, um, that, that would have been able to make, you know,

00:22:35.780 either some kind of big business or, or think really big outside the box or anything of that nature.

00:22:40.720 So, but he, he was about four hours away.

00:22:43.260 We see him every other weekend.

00:22:44.900 Who was your biggest inspiration?

00:22:46.980 You know, uh, when it, when it came to your unplugging, like my dad wasn't particularly useful when it, you know,

00:22:53.460 when it came to showing me the truth about the world, right?

00:22:55.780 Like he was a good man and, you know, like a, a family guy and all that sort of stuff.

00:22:59.680 And, uh, you know, my parents were still together, but he wasn't particularly useful and helped me unplug and see the reality of the world.

00:23:05.400 So, you know, that came from other sources, other mentors, books that I read, stuff like that.

00:23:10.000 What about you?

00:23:10.740 Like, where did you actually get the useful information that you apply to life right now?

00:23:14.780 You know, my situation wasn't so much, I feel like a lot of people see something and they follow it and mirror it.

00:23:24.260 My situation, I think, was more about what I didn't want to become.

00:23:27.640 I was, I was in a house that had a lot of screaming, a lot of physical things going on.

00:23:34.380 And, um, I just knew that I didn't want a part of it.

00:23:37.960 And I think that's why I clung to sports so much is because I would, I was able to be good enough at sports where the other parents would have me over and stay the night.

00:23:45.960 I use sports to kind of get the fuck out of my house.

00:23:49.080 And I use college football to get out of my town.

00:23:52.860 It was kind of, I don't know if you ever seen that movie, October skies.

00:23:55.980 No.

00:23:57.000 With a kid.

00:23:57.600 Yeah.

00:23:57.740 So he grows up in a coal mining town and he just wants to do anything, but go in that fucking coal mine.

00:24:03.140 And in South Louisiana, we have the plants because the Mississippi river's there.

00:24:07.180 So there's a lot of industrial work and everybody goes and works in the plants.

00:24:10.780 And I just knew that I didn't want to do that.

00:24:12.900 And I didn't particularly want to do metal buildings for that matter.

00:24:16.260 Um, so I went and I played ball and I thought that I would end up getting to somewhere like Dallas or something of that nature.

00:24:24.180 And obviously that turned.

00:24:26.040 Um, but it was really for me, I wasn't mirroring a person, but I knew who I didn't want to be.

00:24:30.060 Especially, especially in my early to mid twenties.

00:24:33.740 Now, somewhere around 26, 27, I started to really, really, really dig into YouTube really and started to follow guys like you.

00:24:43.400 Um, I would follow a lot of business people.

00:24:45.820 So I would follow, you know, Grant Cardone's and people like that.

00:24:49.600 A lot of that grow the business bigger type, type stuff.

00:24:54.240 Um, and I really spent a lot of time alone.

00:24:57.380 Um, I spent a lot of time with you when it came to women, especially when I was going through breakups and shit like that.

00:25:03.080 It would validate how I was feeling.

00:25:04.500 I'd go searching for, for things like that to validate what I was feeling.

00:25:07.740 Cause everybody around me, especially in the South was telling me I was wrong and I knew I was right, but I had nobody around me to tell me I was right.

00:25:15.000 I knew I needed to grow my business bigger.

00:25:16.860 I knew that I didn't want to go work in the plant.

00:25:18.420 So I'd have to go online and validate it.

00:25:20.280 So I spent a lot of time on YouTube with people that could validate the feeling that was inside of me and, and helping me kind of deal with what I knew I didn't want to be.

00:25:31.560 How did you separate the bullshit that's on YouTube from the useful stuff?

00:25:35.320 Like how did you identify what's real versus what's fake?

00:25:37.740 Because there's a lot of controversy on that.

00:25:40.520 And I find it interesting that you spent so much time consuming my content.

00:25:43.680 You got at that, um, you know, got that much value out of it.

00:25:46.800 So I'm just curious about how you, you know, separate the wheat from the chaff, so to speak.

00:25:50.300 You know, sometimes you don't know.

00:25:56.400 I, I think that there's a lot of bullshit that goes on on the internet.

00:25:59.420 I wanted to go on YouTube for a very, very long time, but I couldn't let myself.

00:26:03.300 You particularly, I feel like there, there is a genuineness about you.

00:26:08.740 Um, the bullshit you're, you're super dry.

00:26:11.000 No offense, but you're Canadian.

00:26:13.360 I was getting rid of the point, my man.

00:26:14.740 Yeah, yeah, yeah.

00:26:15.340 And look, and that's how it should be.

00:26:17.160 People, people tell me all the time.

00:26:18.360 They appreciate my videos because they're so short.

00:26:20.440 I like no bullshit.

00:26:21.620 And I think most men that really want to get shit done are no bullshit.

00:26:25.500 So you particularly, I picked up on even now.

00:26:28.880 We, we, me and you talk a good bit now after the first show, but you're still very boom,

00:26:33.680 boom, boom.

00:26:34.500 You know, I don't have a problem with that.

00:26:35.820 I like people like that because I know they don't have time to bullshit me.

00:26:39.100 Most of the time, it's kind of like a church person.

00:26:41.400 If they, if they talk to you 30 minutes about why they're so Christian, do you really trust

00:26:44.640 them?

00:26:46.420 So I'm just like, fuck man.

00:26:48.360 You know, um, and, and I, I think that a lot of times when people talk about, oh, I

00:26:55.500 had a gut feeling.

00:26:56.220 I don't think that's your gut at all.

00:26:57.960 I think that's your subconscious picking up little micro expressions and things that are

00:27:01.520 going on to check congruency with what somebody's saying.

00:27:04.340 And, and then all of a sudden you think you have a gut feeling, no, your brain just caught

00:27:09.040 it.

00:27:09.600 And so for me, I feel like I have a really good bullshit detector when it comes to that.

00:27:15.440 And I try to keep on with myself and there's plenty of things that I can't answer.

00:27:20.300 There's plenty of questions that I haven't solved yet for myself.

00:27:23.040 I'm very open about that.

00:27:24.500 I still watch fucking YouTube videos, dude.

00:27:27.200 Oh, hang on a second.

00:27:30.440 I'm going to pull you out and bring you back in.

00:27:31.640 Cause you're frozen again.

00:27:33.440 Let's try it again.

00:27:35.980 No, no, no, no, no.

00:27:38.360 Come on YouTube.

00:27:39.340 Work with me.

00:27:43.300 Oh, for crying out loud.

00:27:45.100 There we go.

00:27:45.560 He's back.

00:27:46.300 Got it.

00:27:47.040 Yeah.

00:27:47.380 It, it, it just cut out again.

00:27:48.680 So just back up about five, six seconds and say that again.

00:27:51.100 Yeah.

00:27:51.380 So what I, what I was saying is like, you know, there's that authenticity there that we, that

00:27:56.160 we pick up on that we call our gut, our gut feeling.

00:27:58.740 And I feel like I have a really good like internal, you know, meter for that.

00:28:03.460 And so even now I'll watch your videos.

00:28:06.440 Now I'll watch Kiyosaki.

00:28:08.480 I'll watch Gammon all the time.

00:28:10.440 I'm constantly learning things.

00:28:11.920 There's plenty of things that I don't know.

00:28:13.220 There's plenty of development that I'm still trying to have at 36.

00:28:16.760 When is enough enough?

00:28:17.580 Never.

00:28:18.560 It's never enough.

00:28:20.100 And so for me, I know that I can give a lot of guys advice, young guys, but I can't do

00:28:26.060 it without the humility to say that I'm still growing myself.

00:28:29.280 And, you know.

00:28:31.640 Yeah.

00:28:32.240 It's, um, yeah, it's a moving target.

00:28:35.040 I mean, as a guy, you have to, you have to have some, some humility.

00:28:38.320 I don't like the word being, you know, being humble.

00:28:40.540 Cause I think that just plusifies too many guys, but I think that you have to

00:28:43.100 have, you know, I always say like the first step in unplugging is becoming aware of your

00:28:47.460 own bullshit.

00:28:47.940 And then a second step is becoming aware of the bullshit that's around you.

00:28:52.080 Um, and a lot of people don't even get to the first point.

00:28:54.480 Right.

00:28:54.780 I mean, they just, they just lie to themselves, you know, like it's, it's impossible or it's

00:28:59.520 some other lie that doesn't serve them completely.

00:29:01.760 You still, um, you spend quite a lot of time in the, in the metal building business today,

00:29:07.740 or do you have people that run it for you?

00:29:09.120 Like what's your position right now?

00:29:10.220 Cause I noticed that you travel around a lot.

00:29:11.880 You've got time to upload videos on YouTube now.

00:29:15.280 Yeah.

00:29:15.800 I, you know, I've built some very, very strong systems of a very strong staff.

00:29:21.540 I talk to them directly every day.

00:29:23.360 I get daily reports.

00:29:25.340 Uh, when I do come home, I spend most of my time with my own team and I take them to

00:29:32.200 dinners.

00:29:32.560 I take them to lunches.

00:29:33.680 We do things together.

00:29:35.080 There's trust there.

00:29:35.880 There's very little bullshit.

00:29:37.960 I'll call people out immediately.

00:29:39.780 We have no politics in our management team.

00:29:42.700 We run EOS, which is a mixture of E-Myth and the, a series of books by Patrick Lencioni,

00:29:50.360 which is the ideal team player death by meeting.

00:29:53.040 So we run these L10 meetings every week.

00:29:55.800 We run a very, you know, tight offense, if you will, but we're very, very, very close.

00:30:02.680 And, um, it's, it's mostly just the fact that there, there's no bullshit in between us and

00:30:11.540 the culture's built.

00:30:13.080 And, you know, it's a lot like, I think we might've talked, spoke about this before, but

00:30:17.120 there's an old video out from the seventies where two people are, one person's dancing in

00:30:21.620 the field by themselves.

00:30:22.680 And then about two minutes, the second person comes to dance.

00:30:26.080 And then after maybe another minute, there's like 30 or 40 people dancing.

00:30:31.340 Oh, is that the clip that I showed at the Sasquatch music, music festival?

00:30:35.140 Yeah.

00:30:35.400 He's on a hill.

00:30:36.340 He's on a hill.

00:30:36.780 Yeah.

00:30:37.480 Yeah.

00:30:37.800 Yeah.

00:30:38.120 Yeah.

00:30:38.300 That's a, that's an amazing example of, of like, you know, like doing the right thing

00:30:42.920 so that you track the people into your orbit sort of thing.

00:30:45.480 Yeah.

00:30:46.260 Right.

00:30:46.620 And so it's one of those machines now where we're in a group text every day and nobody

00:30:51.300 wants to fuck with that anymore.

00:30:53.040 If we hire a person, they don't, they, they'll quit a lot of times before we would have to

00:30:59.900 cut them or we'll all collectively cut them.

00:31:03.140 I'm, I'm very big on letting the team make decisions and empowering them in a certain way.

00:31:08.540 I have my, you know, I have my, the last say, but they don't ever feel unheard with me.

00:31:12.920 In fact, just yesterday we had a project.

00:31:16.700 It was a big Chevrolet project.

00:31:20.720 It was a big building that had multiple parts of the, the scope of work and all of the profit

00:31:28.120 was in these, these two larger buildings.

00:31:31.500 We're going to put a roof on them and re-roof them and do some things.

00:31:34.200 And then there was kind of some bullshit work on the side and the contractor on the job

00:31:38.240 came to us and said, listen, we had something happen with the owner.

00:31:41.060 Um, we had to give the bigger portion to this other company, but we still want you to do

00:31:46.040 the small part.

00:31:46.720 Well, unfortunately we had bid that job, I don't know, five or six times to try to get

00:31:50.740 it.

00:31:51.020 We had all this pre-construction costs.

00:31:53.620 And so I pulled the group together.

00:31:54.960 We all got on a phone call and I said, look, this is how I feel about it.

00:31:59.260 You know, if, if we're not going to make money, we've already kind of lost money.

00:32:02.520 You know, what do you guys think?

00:32:04.460 And they all agree with me.

00:32:06.020 And I said, well, if that's what you guys feel, then tell them to kick rocks, man.

00:32:08.980 And I think that empowering the group and making them feel like they're heard at, at a minimum,

00:32:14.240 but every time, every chance I get to let them make a decision and pull the trigger, I

00:32:19.140 do it.

00:32:20.040 I do it.

00:32:21.340 All those systems that you mentioned that you put in place.

00:32:23.480 Um, I think I heard you mentioned E-Myth and there was another one.

00:32:26.180 Did you, did you work with a coach, you know, for any length of time or did you join like

00:32:31.160 a business forum or anything like that?

00:32:33.460 You know, I did it all.

00:32:34.620 Well, I, I, uh, I did E-Myth for a year and a half and one thing that I noticed is I got

00:32:43.880 to a point where I was almost autistic about systems.

00:32:47.100 You know what I'm saying?

00:32:47.900 I over systematize the business and I forgot about problematic.

00:32:51.000 Yeah.

00:32:51.620 Yeah.

00:32:52.280 And I, and I forgot about the human element and it hurt me in my early thirties, like 30,

00:32:57.740 31, 32.

00:32:59.120 And so I backed off of it and I looked at all of my systems and I kind of figured out

00:33:04.460 which ones worked, but I did Vistage.

00:33:07.720 Uh, didn't really like that.

00:33:09.140 It was just a bunch of dudes sitting around crying about their, you know, their wives

00:33:12.280 and shit.

00:33:13.240 Super fucking gay.

00:33:14.680 It was, bro.

00:33:15.380 It was super gay.

00:33:17.620 Dude, that's what, um, that's, that's one of the reasons why I stopped dealing with EO.

00:33:23.100 And I, I liked the organization and the speakers and a lot of the learning events, but it, you

00:33:27.520 know, it was the same thing.

00:33:28.320 I mean, a lot of entrepreneurs I found anyway, when you start to network and collab with them,

00:33:32.940 they've got some good ideas and they've got good tools and good systems.

00:33:35.440 And there's a lot of use that comes out of having them in your network, I think.

00:33:38.060 But for the most part, it's like, you know, you'll sit around and there's a dude doing

00:33:41.940 an update and he's like, yeah, my wife's not having sex with me or I was lucky to get

00:33:45.580 sex last week and I'm trying the whole happy wife, happy life.

00:33:49.420 And I read the love languages book and I think her love language is this.

00:33:52.040 And it's like, you're just like, after a while, you're like, you guys are like, I can't

00:33:56.180 help you, man.

00:33:56.740 Like, you know?

00:33:58.380 Yeah, it's true.

00:33:59.620 And you know, you know what I think creates that is like being an entrepreneur is a very

00:34:02.380 lonely place, especially when you start, especially when the business starts growing, because

00:34:08.120 now all of a sudden you have problems that other people can't relate to.

00:34:11.320 Yeah.

00:34:11.980 You know?

00:34:12.540 Oh, wow.

00:34:13.300 And you have a hundred thousand dollar payroll this week.

00:34:15.020 I can't pay my light bill.

00:34:15.900 Nobody wants to hear that shit from you.

00:34:17.320 Yeah.

00:34:17.660 You know?

00:34:18.380 Or, you know, oh, you drive a BMW and your wife doesn't suck your dick.

00:34:21.400 Well, I drive a Honda and my wife doesn't suck my dick or just whatever it is.

00:34:25.120 It's just, it's, it's super, it's, it, it's hard for those guys, but those groups like

00:34:32.520 Vistage and things, and no disrespect to the organization, they were not for me.

00:34:36.880 They were never going to be for me.

00:34:39.020 I did that.

00:34:40.100 I still do EOS.

00:34:41.420 We still have an EOS coach.

00:34:43.120 I keep the EOS coach there.

00:34:44.620 It costs me about 30 grand a year, but I keep them, him there because EOS is a two CEO

00:34:49.580 system where there's a visionary and there's an integrator.

00:34:53.800 And so I stay in that visionary role and I have an integrator underneath me.

00:34:57.620 And so what I do is when I come in with all these ideas or certain things I want to look

00:35:01.580 at doing, this person actually does those things and, and kind of pushes the team on

00:35:08.360 a day to day basis and then reports to me.

00:35:10.960 So I'll get.

00:35:11.480 So you're like a co-CEO format where you have like somebody that's basically your partner,

00:35:15.620 right?

00:35:15.800 It is, it is, it's a co-CEO format and, and they're pushing through, we'll have, we'll

00:35:22.720 have weekly meetings, but we have quarterly goals that we set.

00:35:26.560 And so he is letting me know every day where all the individual measurables are that tie

00:35:33.220 into the weekly meeting, where all the rocks are, the things that we said that we'd get

00:35:36.840 done in the first quarter, where the revenue goals are, you know?

00:35:40.260 So we're, we set a goal to do 12 million this year.

00:35:43.160 So he's broken it down by quarter because most of our work happens in the second and

00:35:47.660 third quarter.

00:35:48.620 So it's, it's, it's, it's like 15%, 15% on the first and the fourth quarter.

00:35:54.560 And then 70% happens in the, in the spring and the summer for us because of, you know,

00:35:59.740 the rain, the holidays, et cetera.

00:36:01.080 And so we kind of back those numbers out to make revenue projections by quarters.

00:36:07.360 And so he breaks it down by the week and I get a report every day on how we're doing

00:36:11.400 on that, how we're doing on, you know, certain amount of sales calls, profit on projects,

00:36:16.260 composite hourly rate for crews.

00:36:17.800 Cause we run men and trucks.

00:36:19.080 So we have a lot of direct employees and you know, it's something that's constantly moving

00:36:24.420 and changing as the business grows, the reports change all the time, but it's a pulse, you know,

00:36:29.780 and we're on top of it.

00:36:31.380 So, um, yeah, we've, I've done a lot of those groups that they, um, they have another way

00:36:37.080 that they, um, frame that.

00:36:38.680 I can't remember who the speaker was.

00:36:40.560 I want to say it was Kevin O'Leary at a EO event I was at.

00:36:43.720 And, um, uh, the guy said something along the lines of, if you're going to run a partnership,

00:36:48.860 the only time you're going to find that it's going to be successful is if you have the inside

00:36:53.280 guy and the outside guy, which is kind of the way that you structure it.

00:36:55.760 I mean, they're calling it like the visionary and the guy that executes, but, um, the best

00:36:59.760 way to illustrate that would be the dynamic between what happened with Steve jobs and

00:37:04.020 Steve Wozniak jobs was the guy that would get on the stage.

00:37:06.880 Got, you know, he was a marketing guy, you know, he was out front and center, boisterous

00:37:10.320 ideas, like the visionary sort of thing.

00:37:11.900 Like if the, like if the garbage bins, like this is a true story, like the garbage bins

00:37:15.720 weren't black enough for him, he would, he would walk around the office and, and shit

00:37:19.840 on the people that ordered the garbage bins to make sure that they were the right shade

00:37:23.260 of black, you know, for him, you know, sort of thing.

00:37:25.060 And then Wozniak was a guy on the inside that, you know, basically executed with the, uh,

00:37:30.280 you know, the hardware and made everything happen that jobs, you know, had like the vision

00:37:34.380 that makes her work.

00:37:35.220 So those sorts of dynamics work.

00:37:36.960 I mean, a lot of times guys ask me about partnerships and I tell them straight up, look, if you're

00:37:39.960 going to do it, make sure that your skills compliment each other.

00:37:43.020 Like you possess skills that they don't have and they possess skills that you don't have.

00:37:47.660 And you have clearly defined roles where somebody is on the outside, you know, like of the

00:37:52.520 business, you know, he's a visionary, he's the guy that, you know, basically flies up

00:37:55.680 to 30,000 feet of altitude and looks down at the landscape and can, you know, plan and

00:37:59.800 plot sort of things.

00:38:00.780 And then the inside guy is like more of like the hands-on, you know, he's the guy behind

00:38:04.240 the curtain sort of thing.

00:38:06.000 Yeah, absolutely.

00:38:07.060 You know, my business isn't a partnership, but, um, it is definitely a C, a co-CEO role.

00:38:15.060 And I agree with you completely.

00:38:16.220 And I also agree with that for hiring.

00:38:18.480 One thing that I'm constantly doing, I just made a video about it.

00:38:20.820 I don't know if we released her yet, uh, yet or not, but I'm constantly looking to fire

00:38:25.580 myself.

00:38:26.040 And generally I'm firing myself from things that I'm either not good at, or I don't have

00:38:31.240 an energy for, right?

00:38:32.620 There's some things that I'm very good at that absolutely freaking hate doing.

00:38:36.200 So I fire myself for those things.

00:38:38.120 And I, I do think I had a really good ability to step outside myself and say, okay, what does

00:38:42.820 Justin need to be fired from?

00:38:44.820 And I've constantly tried to do that because every time I fire myself, we grow because then I'm

00:38:49.340 off to the next thing, stirring up trouble somewhere, figuring out how we can, you know,

00:38:53.300 make money again.

00:38:54.600 And for those guys that partner, partnership is a hard thing, especially if, if your partner

00:38:59.820 and I hate to talk about women again, but if, if you have a partner and he doesn't have

00:39:05.100 his situation right at home, it can, it can destroy a business.

00:39:08.620 Absolutely.

00:39:08.980 Or if you guys don't have the same goals and the same vision, like really locked in

00:39:14.680 hard, it can destroy the business, you know, and understanding that you guys are really

00:39:19.720 just sitting on a board above, above the org chart and you have your places in the org

00:39:24.620 board that, that you're going to carry out in the U S we call it five roles and responsibilities

00:39:28.880 for each position.

00:39:29.920 And sometimes your name is next to two of those positions really understanding, Hey, I'm really

00:39:35.300 this person and this person until we grow big enough, or we can hire this position out.

00:39:40.460 Which one do I need to get fired from first?

00:39:43.240 Yeah.

00:39:44.500 Partnership is tough.

00:39:46.100 Yeah.

00:39:46.220 One of the things that's a really good exercise to go through.

00:39:50.920 You can basically draw four quadrants, vertical axis, horizontal, and you're going to start

00:39:56.680 to identify what tasks and skills you have that you love to execute on and that you've

00:40:06.380 got a lot of skill in and you can put all the tasks in the one corner.

00:40:09.900 Then you've got, you love to execute on, but you don't have the skill in on the other side.

00:40:14.580 And then down over here, you've got, um, you don't have the skill and you don't love to

00:40:18.800 execute on.

00:40:19.460 But what I'm basically getting at is when you start getting into the quadrants where you

00:40:23.680 don't have the skills and you hate, you know, what it is that you're doing, those are the

00:40:27.480 things that you either stop doing, you outsource, or you hire somebody else to do it.

00:40:31.620 Or you, you know, you just, you know, like one of the things that you actually start to

00:40:35.120 find after a while is like, you're doing a lot of shit that you don't need to be done,

00:40:38.000 like get done.

00:40:38.780 It's a kind of an inside thing that engineers often joke about.

00:40:42.640 I think there's a clip somewhere that I saw with Elon Musk, where he was talking about

00:40:46.000 how engineers love to, um, complete and put together systems and tasks for things that don't

00:40:52.900 really need to be done.

00:40:54.260 And they spend a lot of time managing those, uh, people to make sure that they're staying

00:40:58.720 focused on productive tasks that are useful.

00:41:02.040 Um, we've got here, we've got a super chat over here.

00:41:04.160 Uh, UE Outdoors says, any advice for a 22 year old?

00:41:07.060 I'm an owner operator, truck driver.

00:41:08.440 So I'll make a hundred grand a year.

00:41:09.940 Fitness is on point.

00:41:11.020 And I'm in Andrew Tate's Hustlers University looking to get into crypto.

00:41:13.920 Any advice you two gentlemen can give me?

00:41:16.200 What do you got for this guy?

00:41:18.340 Keep going.

00:41:19.460 Watch out for automation of trucks.

00:41:20.920 You know, it's coming.

00:41:23.440 I don't think it's going to come fast enough to affect you.

00:41:26.120 So I'd get, I'd keep getting trucks, man.

00:41:28.500 If you're making that kind of money, uh, scale, try to get that truck running 24 hours a day.

00:41:33.720 So the driver switch out and, uh, get big enough to make some really good money.

00:41:39.080 Because, um, if you're driving that truck, you don't own the business yet.

00:41:42.260 You're, you're sitting, you're in the business.

00:41:45.120 I'll give you, I'll give you two pieces of advice.

00:41:47.260 One, don't exchange time for money.

00:41:49.680 Never let yourself get into a position where you have a block, like an hour, and you can

00:41:55.080 earn a certain amount of money for that block of time.

00:41:57.600 Um, there's only 24 hours in a day.

00:41:59.200 You got to have to sleep, uh, whatever, six, seven, eight of them.

00:42:01.760 You got to eat.

00:42:02.480 There's other things you got to do.

00:42:03.420 So you only have a certain number of hours in a day.

00:42:05.300 So you're always going to cap your earning potential.

00:42:07.560 If you're exchanging time for money, you want to set yourself up in an environment where

00:42:10.980 you're earning money or, or, or compounding earning opportunities at even events when

00:42:16.920 you're sleeping, you know, for example.

00:42:18.740 So that's, um, so that's something to consider.

00:42:20.660 The other thing too, as well as if you're not on my email list, get on the damn email

00:42:24.760 list.

00:42:25.100 Let me grab the ticker.

00:42:26.860 I'll put it down at the bottom.

00:42:27.640 Um, there's, there's about eight or nine videos.

00:42:30.940 Like I don't send out a lot of emails, but there's a video.

00:42:34.360 I think it's maybe the fifth, um, email that goes out and it's linked to a private video

00:42:40.260 that I released to my community only.

00:42:42.180 And it's things that you don't want to do in business.

00:42:44.540 And as Justin was, you know, exemplifying earlier, there's certain things that you need

00:42:48.740 to get clear on that you do not do.

00:42:51.200 I mean, you can get clear on what you should be doing, but it's often, I find far easier

00:42:55.320 to get clear on what not to do.

00:42:56.980 It's one of the reasons why in my book, you know, I talked about the red flags, because

00:43:01.100 if you want to simplify your life and not invite crazy into it, then getting clear on what

00:43:06.080 looks like toxic is certainly going to simplify it a lot more, if that makes sense.

00:43:10.720 Uh, there's another one here for you, Justin.

00:43:12.500 Uh, he's asking what books would you recommend to read to get the upper hand in trade management?

00:43:19.020 Trade management.

00:43:19.780 There's not many books out there on trade management.

00:43:21.940 Um, so really it's going to come down to you creating your own systems.

00:43:27.260 Uh, you, you could read good to great by Jim Collins.

00:43:30.640 I like that book a lot.

00:43:31.880 I would read E-Myth and I would read E-Myth for contractors.

00:43:35.800 There is a contractor's version for that book.

00:43:38.000 So those are the two that come to mind, but I feel like I've read damn near almost all

00:43:43.760 of these books and I would take one or two little things from each of them.

00:43:47.560 So I wouldn't stop.

00:43:48.700 Is it possible to like overindulge in, you know, like all of these books and not really

00:43:54.700 do anything?

00:43:55.160 Cause one of the, one of the mistakes that I've made before, it's like, I'll just read,

00:43:58.980 read, read, you know, consume, listen to podcasts.

00:44:00.580 It's like at some point you run out of opportunities to actually execute on the new lessons that

00:44:05.840 you learn and you can just overindulge in like basically masturbation, right?

00:44:09.580 Like you're not doing anything.

00:44:10.400 Yeah.

00:44:10.500 No masturbation.

00:44:11.340 Consuming, consuming, consuming, right?

00:44:13.460 Have you ever done that?

00:44:14.000 I have done that.

00:44:16.060 I have done that and I've done it just like that wrong.

00:44:19.660 And then I've done it right.

00:44:21.960 Obviously wrong is when I just kept reading, reading, reading, and didn't do anything about

00:44:25.120 it.

00:44:25.280 Like going to a seminar and making a list of things to do and then not doing and going

00:44:29.180 to another one.

00:44:31.460 But when I've done it right, what, what happened was I grew the business to a certain point and

00:44:38.400 I ran into a certain issue that I didn't know how to solve.

00:44:41.360 So I went looking on how to find that issue and this is the most healthy way to do it

00:44:46.020 in my opinion is once you grow yourself into the next problem, because you want problems,

00:44:50.040 because if you don't have bigger problems, you're not growing.

00:44:53.360 And so I'd run into this problem and then I'd go find the solution via book, via coaching,

00:44:58.400 via seminar, whatever that may be.

00:45:00.920 So I think there's a healthy way to do it and I think there's an unhealthy way to do it.

00:45:05.060 And I'm definitely a person that I've done both.

00:45:07.660 Do you think it's, um, like when it comes to money, one of the, one of the pieces of

00:45:15.320 advice that I hear far too often that really annoys me and I want to get your feedback on

00:45:18.560 us and see what your strategy is.

00:45:19.820 But, um, people that tell you to save, save, save, save, save, save, save, save.

00:45:24.520 And that's not how you create wealth.

00:45:27.660 I mean, there's no ultra wealthy or high net worth individuals that I know of that I've

00:45:32.120 worked with anyway, that achieve the level of success and wealth that they've created

00:45:36.260 for themselves by penny pinching, cutting coupons, you know, stuff like that.

00:45:41.060 Um, what's your success or what's your strategy been to creating wealth for yourself?

00:45:47.440 Yeah.

00:45:47.640 Saving the money is bullshit.

00:45:49.260 You'll never save yourself rich.

00:45:51.660 You know, income is everything.

00:45:55.180 And that's, and that's kind of in line with what I was saying earlier about, you know, people

00:45:59.500 would tell me it in enough, enough.

00:46:00.760 Don't you want to slow down?

00:46:02.680 You can't save it.

00:46:04.480 You know, income is everything.

00:46:06.220 So the top line of that P and L is a thing we're always trying to grow.

00:46:09.700 Obviously we want to keep our margins.

00:46:11.520 Uh, but you know, I hired two people today, you know, I just, I just got a phone call on

00:46:16.120 the way over here.

00:46:16.940 We, uh, we left the event to come hop on with you here.

00:46:21.000 And I got a phone call and she's like, well, the lady wants five grand more.

00:46:24.620 And I, and I said, I said to my girl, I said, look, do you think she'll be able to sell three

00:46:28.960 or 4 million, you know, this year?

00:46:32.260 And she said, yeah.

00:46:33.160 So why the fuck are we talking about five grand?

00:46:35.780 And, and I don't think people really think that way.

00:46:39.520 I'm constantly thinking, I don't think about the 60, $70,000 it's going to cost me to

00:46:44.720 hire another office staff.

00:46:45.960 I think about how much revenue they're going to bring in and how much profit's going to

00:46:49.940 be on the other side of that.

00:46:50.780 If we get it right.

00:46:51.380 And if not, we'll get them out the door and get somebody else that does.

00:46:53.440 In fact, I had a deeper conversation with that same person about this.

00:46:56.520 She goes, well, Justin, you know, what, what if they're not right?

00:46:59.240 Okay, cool.

00:46:59.840 What if we get it wrong three times?

00:47:02.060 And she said, oh, well, you know, that'd probably be close to 200 grand.

00:47:05.180 Okay, cool.

00:47:05.640 But what if we hit that goal of selling that three or four more million?

00:47:08.760 She goes, well, it really doesn't matter.

00:47:10.140 I said, that's right.

00:47:10.880 Find her, hire her, you know, and, and that's the way I look at it.

00:47:15.100 And so no saving money.

00:47:16.680 Cause if the truth is you're going to pay huge taxes, you know, you sit on the money.

00:47:24.320 And so I'm always trying to rotate it and keep it moving.

00:47:26.940 You know, sale money disappears.

00:47:29.980 It sits in that bank account and you find a way to spend it the wrong way.

00:47:32.720 So I'm always trying to grow it.

00:47:33.660 And money's just a tool.

00:47:35.020 Money's nothing more than a tool.

00:47:37.420 Yeah.

00:47:37.920 Yeah.

00:47:38.180 Save money to grow yourself, basically, if that's what you're going to do.

00:47:40.860 Um, so let's talk about, um, personal life, women.

00:47:45.140 Um, you kind of alluded to a little bit earlier, but I mean, you, you're with the Miss Louisiana

00:47:50.260 in your twenties and, uh, you broke up with her.

00:47:53.000 You had an issue with monogamy.

00:47:54.560 What's your strategy with women today and what lies have you had to unplug from to execute

00:48:01.480 on these strategies?

00:48:04.860 The Disney, the Disney, the fairytale, be a good guy.

00:48:08.180 You know, I grew up in the South, you know, don't be a piece of shit, you know, um, step

00:48:15.180 up, you know, you know, all those, all those songs and dances, the things that the world

00:48:20.180 really tries to guilt men into going against their biology, in my opinion.

00:48:27.060 And I didn't have an answer for that for a very, very, very long time.

00:48:32.280 And I got to a place where I finally got fed up with it.

00:48:34.700 I would say that Andrew and Tristan have had a big impact on me really being able to find

00:48:40.420 a place where I could vent that and not have to be wrong.

00:48:45.060 Um, Sterling and I are very, very close.

00:48:47.340 Obviously we live together and we both feel the same way about it.

00:48:50.360 So I was able to create a structure where I didn't have to be wrong anymore.

00:48:54.060 And what was the, um, what was the aha moment that you got from Tristan and Andrew?

00:48:58.040 They won't leave.

00:49:01.200 If you're the fucking man, they ain't leaving, you know?

00:49:05.140 And that's, that's the big fear, right?

00:49:07.280 That's the key.

00:49:07.800 That was being the man though.

00:49:08.700 Cause I mean, a lot of guys, you know, like I see this, uh, soundbite going around a lot

00:49:12.960 on the internet, especially in the mannel swamp, you know, you hear guys saying shit

00:49:16.340 like, um, oh, you're the prize, you know, like men are the prize, but then you look at

00:49:20.920 them, you know, you click on their avatar and you're like, dude, you're, you're the furthest

00:49:24.440 thing from that.

00:49:25.200 Right.

00:49:25.760 So yeah, you're not shit, you ain't shit, man.

00:49:28.420 It's like, you know, she will leave if you ain't, I'd add to that too.

00:49:33.900 You know, they, they talk all this shit, like they want women to change.

00:49:36.540 I, let me say for the record, I absolutely hope women do not change because you can take

00:49:42.300 a woman that's acting a certain way with man, a, and give her to me and I will get

00:49:47.180 the absolute best version of that woman that exists.

00:49:50.400 And so they're, they're talking all this shit about women, but they're not actually doing

00:49:54.200 the work to actually line up with what women are actually looking for.

00:49:58.520 So they blame it on women and say, women are trash and all this other stuff.

00:50:01.700 I don't have women problems.

00:50:03.460 Women are absolutely fucking wonderful to me.

00:50:05.580 I don't have it.

00:50:06.460 My frame's right.

00:50:07.920 They either get in the, get on the program or they get the fuck out.

00:50:10.680 They go, they know that.

00:50:12.300 So they stay.

00:50:12.920 So a lot of these, a lot of these guys on the internet, I really think they have a

00:50:17.760 misrepresentation of how women work and they want to blame it on women instead of doing,

00:50:24.300 doing what it takes to get a woman to cater and be, and want to be the kind of woman for

00:50:29.260 you that, that they actually, you know, want to have in their life.

00:50:32.760 Yeah.

00:50:33.160 Yeah.

00:50:33.320 I just can't say like, you're the prize and not be it.

00:50:35.780 I mean, you can't, like, I can't go outside and, you know, find a 20 year old rusted piece

00:50:41.340 of shit car and say, you're a Lamborghini.

00:50:45.100 It doesn't work that way.

00:50:46.680 You can't.

00:50:47.080 You actually have to be a Lamborghini.

00:50:48.840 Yeah.

00:50:50.060 And any woman that like, you know, you're talking about like, you know, women should respect

00:50:54.020 men.

00:50:54.720 Should they?

00:50:55.500 Should they respect every man?

00:50:57.040 Cause if she respects every man and if she respects him, she loves him.

00:51:00.440 Right.

00:51:00.700 Or if she respects him, she's probably gonna sleep with him.

00:51:02.820 So if you just have a woman that respects every man, just for him being a man and not

00:51:06.220 for having to do any kind of work, really, she's just a whore.

00:51:09.700 Isn't she?

00:51:10.840 You know, I want a woman that, that basically thinks all other men are shit.

00:51:14.660 And she thinks I'm the fucking man wants to do everything for me because I've done that

00:51:18.600 work and it was very painful.

00:51:19.740 And I should have went bankrupt a bunch of times.

00:51:21.660 I was fat.

00:51:22.460 It was painful.

00:51:23.260 I had to push through four.

00:51:24.640 I just had my fourth shoulder surgery, you know, so I'm fighting through it.

00:51:28.380 You very, obviously you have quite a history of overcoming things to get where

00:51:32.800 you are to have, be in the position to do what you do, drive the cars, have the business.

00:51:37.420 Uh, I don't know how God gave you that fucking beard, but whatever, uh, complain about that

00:51:41.780 later, but man, you have to do it.

00:51:45.080 It's always guys with great hair that want my beard.

00:51:48.140 Yeah.

00:51:49.180 I cheated, bro.

00:51:50.360 I cheated, bro.

00:51:50.920 I had two transplants.

00:51:51.840 I meant to tell you that last time.

00:51:53.080 Guys asked me that shit all the time and I don't, I don't respond to it, but I'm not,

00:51:57.020 I'm not, uh, I'm not shy about it.

00:51:59.480 Um, I did about 28.

00:52:01.940 I got, I think about 28.

00:52:03.360 I was like, Ooh, I see this coming.

00:52:05.140 So I jumped on.

00:52:06.740 Well, it works for some guys.

00:52:07.760 You know, my understanding is if you catch it early and you, uh, and you have like thick

00:52:12.520 enough hair, then it, uh, then it does work out for you.

00:52:15.120 But, uh, yeah, I mean, I had a good donor area.

00:52:18.080 You know that, yeah, but, but yeah, um, you know, I truly, truly believe that you can take

00:52:27.360 a woman that acts a certain way.

00:52:30.880 Now, if they're too far gone, they're too far gone.

00:52:32.760 Like I'm not talking about women that are super, super feminist.

00:52:35.460 Like there is a such thing as a blueprint, but within a range, you can take a woman that

00:52:40.520 could be moldable and get what you desire out of that woman.

00:52:45.540 If you are in fact, the right man.

00:52:47.540 Let me ask you this question.

00:52:48.740 So on a, on a percentage basis, you know, you're dealing with whatever, like 10, a hundred,

00:52:54.400 whatever the number happens to be, but on a percentage basis, what percentage of women

00:52:58.000 in North America?

00:52:58.800 Cause I mean, like you live in Miami, you know, right now, but let's just say with most of

00:53:02.560 the women that you're dealing with, do you think are moldable, you know, to the point

00:53:06.580 where they will enter your frame and comply?

00:53:10.640 Yeah.

00:53:11.400 Once they are.

00:53:12.060 Once that you're attracted to.

00:53:13.640 Yeah, absolutely.

00:53:14.620 And what I will say about Miami, I think Miami, LA, New York, big metropolitans are outliers.

00:53:21.480 I, I joke with Sterling all the time that I feel like they, they are like an all-star team

00:53:26.980 of, of kind of like not the ideal girl.

00:53:29.600 But I think that if you go into America in general, and that's kind of like when, when

00:53:36.000 the young guys are watching fresh and fit, you have to, you have to realize that these

00:53:39.480 are Miami hoes truly.

00:53:42.460 They're an all-star team of girls from all over the country that are, that are pretty

00:53:46.820 much done for.

00:53:48.420 But if you go to Louisiana, Texas, you know, maybe upper Florida, all the other states

00:53:55.700 and even California, just get out of that one big metropolitan city.

00:53:59.480 There's good women out there.

00:54:00.940 And I, and I always hate to hear guys talking shit about women.

00:54:04.720 And it's not because I'm a simp or anything like that.

00:54:07.680 I just know for a fucking fact that women will act right.

00:54:11.500 If you, if you are that person, you can get them in line, let them know where the boundaries

00:54:17.860 are and what you will or will not do.

00:54:19.940 And in fact, I find that it turns women on quite a bit.

00:54:23.860 That's true.

00:54:24.460 Because you speak with conviction.

00:54:26.380 What, um, what amount of, um, pushback are you willing to take?

00:54:31.760 I mean, like, you know, we talked earlier about how, how most women will generally comply

00:54:35.880 if you're a high enough value guy and they see you as your best option.

00:54:38.680 I mean, that's, you know, we've talked about hypergamy for ages, you know, beating it like

00:54:42.360 a dead horse, but it's like, essentially women want to look up at a guy.

00:54:46.480 They want to be with a giant.

00:54:47.500 They want to be with somebody that they respect.

00:54:48.920 They want to, like, they look into your future and they basically say, you know, think themselves,

00:54:53.280 you know, okay, this is a guy that's, that's got, you know, they start ticking off all

00:54:57.020 the boxes sort of stuff and then they start to behave, you know, if you will.

00:55:00.540 Right.

00:55:01.280 Um, right.

00:55:02.080 What's your level of tolerance for, um, pushback?

00:55:05.020 And, um, drama, you know, when it comes to women today, comply or goodbye, it's super

00:55:11.340 simple.

00:55:12.300 That's it, man.

00:55:13.060 I don't have to, because I can't even answer all the messages in my inbox.

00:55:16.440 Anyway, you just use like the standard line.

00:55:18.760 Like, you know, I don't date women that insert, you know, negative behavior.

00:55:23.800 I'll, I'll, you know, I'll do it conversationally.

00:55:26.160 I'm not a complete jackass about it.

00:55:27.680 That's another thing I think guys get wrong.

00:55:29.300 They think that they they're going to come through and, and jump off the top rope, if you will.

00:55:33.940 No, you know what I'm saying?

00:55:38.260 Yeah, yeah, yeah, yeah.

00:55:39.320 It's like, dude, you're not the fucking rock.

00:55:41.220 Okay.

00:55:41.440 So calm down.

00:55:42.580 No.

00:55:42.760 So it's very subtle.

00:55:43.820 It's like, yeah, you know, I'll bring it up in conversation.

00:55:46.580 It's like, you know, if I get serious about a chick, you know, I don't, I don't do guy

00:55:49.440 friends, you know, and I'll give them the whole Lamborghini in the hood thing or, or whatever

00:55:53.640 it and I'll, and I'll, you know, I'll tell them, or if they do something like, like, you

00:55:58.900 know, go on a boat or something, Hey, listen, no disrespect.

00:56:02.540 I thought we were more serious than that.

00:56:04.240 Or, you know, or I thought you took us more serious than that, that, you know, I, I can't

00:56:08.540 take you seriously.

00:56:09.160 If, if we're going to have sex and you're going to go on the boat two days later in Miami,

00:56:13.080 I don't, I'm not trying to tell you what to do.

00:56:15.400 You do what you want with your life.

00:56:16.260 I'm just letting you know that I don't do that, you know?

00:56:19.180 So it's, it's very, it's very, um, it's very much less what you think it would be.

00:56:25.400 I've got a lot of, uh, Justin, Oh, you're just controlling your insecure.

00:56:29.040 Like how do you deal with those lyrics?

00:56:30.840 No, I don't get a whole lot of that.

00:56:33.140 But if, if a woman ever called me insecure, I said, no, I'm not secure.

00:56:36.100 I'm territorial.

00:56:37.620 And if a man doesn't love you enough to want to be territorial around you and about you,

00:56:41.960 then does he really love you?

00:56:43.360 Does he, it's hard to, it's hard to argue.

00:56:46.260 I'm pretty sure I've heard Andrew say that before.

00:56:49.180 Yeah.

00:56:49.500 I'm sure he has.

00:56:50.580 I'm sure he has.

00:56:52.420 Um, he, he's, he also says the, the Lamborghini thing, you know, about, you know, leaving the

00:56:57.320 car parked in the hood.

00:56:58.400 Yeah.

00:56:58.800 Yeah.

00:56:59.000 I trust you, but I put my car there and I like to add to that.

00:57:02.620 And what I say is, you know, the whole thing is, you know, I trust the locks on my Lamborghini,

00:57:07.080 but I don't, I don't park it in the ghetto.

00:57:09.120 And then I ask to use the Lamborghini example when you're dealing with the girls from Louisiana or

00:57:15.200 to use like a F one 50.

00:57:18.020 Yeah.

00:57:18.420 I'll probably say my truck.

00:57:19.720 My truck.

00:57:20.220 You know?

00:57:20.800 Yeah.

00:57:21.420 Yeah.

00:57:22.120 But, um, but what I say to him is, so why would you park it there?

00:57:26.520 Yeah.

00:57:27.320 Because I always want to put it kind of put it back to her.

00:57:30.400 Yeah.

00:57:30.740 You know?

00:57:31.720 Um, they inherently know that you're right.

00:57:33.840 You know, they just want to see if, if you've got the capacity to keep them in their

00:57:37.420 place.

00:57:37.780 Right.

00:57:38.540 It's a test.

00:57:39.320 One of the strongest things that I think a woman can know is that you can replace her.

00:57:45.160 Yeah.

00:57:45.540 I've always said, like, she has to know that, that she's replaceable.

00:57:48.860 You don't need to walk around and tell her like, bitch, you know, you're replaceable.

00:57:52.640 It's just, she has to know that she is replaceable.

00:57:57.900 Uh, I've got a super chat here from, uh, not your side checks as Jack Donovan said, aggressive

00:58:02.280 men are the check on society.

00:58:04.380 Is it fair to say weak men are the check that degrades it?

00:58:07.140 Um, I'd say, yeah, man, there's a, there's a general pussification of the West, you know,

00:58:11.620 the Western male Western society, a lot of the soy stuff going around.

00:58:15.720 I don't know.

00:58:16.060 Like, what do you think, Justin?

00:58:18.140 They're destroying everything.

00:58:19.880 They're absolutely destroying everything.

00:58:21.200 Like if we, if we look at everything that's going on in society right now, even down to

00:58:25.220 COVID, weak men are destroying everything because if men didn't want this shit to happen,

00:58:30.480 it would not be happening.

00:58:32.360 Any of it.

00:58:33.540 Justin Trudeau is a prime example of that.

00:58:35.640 Shout out to all the truckers in Canada that are, that are doing this convoy up to Ottawa.

00:58:40.020 But this pussy now is like basically saying that, you know, he's, he's, he's been exposed

00:58:45.300 and now he wants to go into hiding because all these truckers and all these truckers,

00:58:48.640 you know, they're all alpha males.

00:58:49.680 You know, these are all guys that are like big, strong dudes that, that haul ass, you

00:58:53.740 know, and move, uh, move commerce for us.

00:58:56.100 Um, yeah.

00:58:57.100 Like these beta males are, are big ass problem, you know, when it comes to, you know, situations

00:59:01.200 like this, cause they want to, they want to reign in the fear, man, you know, they want

00:59:04.540 to scare you.

00:59:05.180 And it's like the plugged in women, the plugged in dudes, they love it.

00:59:09.400 You know, they eat that shit up.

00:59:10.560 It's like, it's like a big steak dinner, you know, for guys like us.

00:59:14.720 Yeah.

00:59:15.980 I, I, you know, I, I joke and I say that let them stay weak.

00:59:20.220 I'll, I'll try, you know, I'll go through as many of them as I can, but it's kind of

00:59:23.300 not true for you.

00:59:24.660 Yeah.

00:59:25.000 It does make it easier for me in regards to getting women.

00:59:27.700 But the problem is I don't have enough time to sleep with them all.

00:59:30.640 And so then it starts to get into politics and business and we do it with shit like we're

00:59:34.320 dealing with now.

00:59:35.460 And I kind of feel like we're going towards socialism in America just because there's a bunch of

00:59:40.080 weak guys, you know, um, it, it, I, uh, I did something with Rolo recently and what I

00:59:48.700 said was, I feel like our government is trying to put, obviously they want to put a gap between

00:59:54.420 whites and blacks in, in party lines.

00:59:57.060 And I feel like trying to do the same thing between men and women, because they've realized

01:00:00.260 with the technology, they can get women to do a lot of these jobs.

01:00:03.400 So now they can, they can churn tax money out of, out of both sides.

01:00:08.260 So the best way to do that is put a wedge in between them.

01:00:10.780 If I was going to invest big money in a stock and I'm not, you know, I do my, my stuff with

01:00:15.300 Edward Jones, but if I was going to throw all in something, I'd probably do box wine and

01:00:18.800 cat food, man.

01:00:19.800 Cause it's just fucking horrible.

01:00:23.380 Yeah.

01:00:23.520 The economy is, uh, it was a big one.

01:00:26.060 I was at, um, I was at a retreat over the weekend.

01:00:28.200 I'm one of the guys was, I mean, I can't get into specific details, but he's basically able

01:00:33.660 to code really well.

01:00:35.000 And we were talking about business opportunities that would placate to the simp economy.

01:00:40.980 And it's, there's, there's a lot of opportunities out there right now, like to the point of,

01:00:45.720 of these weak men and how they're trying to drive a wedge between men and women.

01:00:50.220 I mean, they've been very successful at it.

01:00:52.460 In fact, I've, I would, I would clearly say, state that, that they've achieved the, the desired

01:00:58.260 outcome where men in North America are generally no longer accepted as the head of the household.

01:01:05.380 And women, women would rather comply with big daddy state, wear a mask, take your jabs,

01:01:11.900 you know, do this, you know, to get your, uh, social payments, to get your, uh, mother's

01:01:16.960 allowance, you know, all that sort of stuff.

01:01:18.840 They would, they would rather comply with the government than comply with the frame of

01:01:22.740 a strong, masculine, virtuous man.

01:01:24.420 A lot of women, a lot of women.

01:01:26.300 I would say that they think they would rather.

01:01:29.960 Yeah.

01:01:30.320 Until they discover what it, what it's actually like, but, but by the time they get to that

01:01:35.300 point, they've got like three kids, three different dudes that are like 50 pounds overweight and

01:01:39.300 got short purple hair and no, no Chad wants anything to do with them.

01:01:42.900 Right.

01:01:43.180 Their, their whole, their whole, their whole identity is tied around it.

01:01:47.160 Yeah.

01:01:47.420 And I think that, I think that women are massively, massively unhappy.

01:01:52.260 They are.

01:01:52.820 I think it's, I think it's everything that's natural for women to do the way that they're

01:01:57.560 currently acting.

01:01:58.780 And some of these girls you can say, but by the time they get past fuck what, 23, 24,

01:02:04.220 it's hard to turn that ship, man.

01:02:06.020 And why even do it if you can get a younger one?

01:02:08.460 So it's, it's hard.

01:02:10.400 And even if you turn that girl, you now have to turn her family.

01:02:14.860 So you have to turn the girl so much that, and I've done this actually.

01:02:19.700 I've done it with my, with my main girl, you know, they came after her on Thanksgiving about

01:02:26.140 my YouTube channel and some of the things that I've said.

01:02:28.300 And she told me, family came after her.

01:02:29.940 Yeah.

01:02:30.460 Yeah.

01:02:30.740 Came after, but you know what?

01:02:32.720 Over like anything specific that you can talk about?

01:02:35.340 I don't remember.

01:02:36.140 They were just watching the videos and like, what do you think about this?

01:02:38.600 And then, you know, he, you're not on his Instagram, but blah, blah, blah, you know,

01:02:41.960 all these things.

01:02:42.880 And dude, she told him to fuck off, you know?

01:02:46.000 And, and her mom actually took, took up for me as well, because look, I don't hide who I

01:02:49.920 am.

01:02:50.860 Everybody is very open.

01:02:53.120 It's, it's very known.

01:02:54.320 What I do is very known.

01:02:56.160 What I do when I'm hanging out with the tapes or we're doing business, I'm all over the

01:03:00.380 place all the time.

01:03:01.520 There's no, can you, can you, can you be specific to people that don't know who you are if they

01:03:05.200 haven't followed you?

01:03:06.620 Yeah, sure.

01:03:07.240 So I have a YouTube.

01:03:09.260 I talk, I talk about these things all the time.

01:03:11.200 There's always women around me.

01:03:12.760 I'm non-apologetic about it.

01:03:14.700 I tell the truth.

01:03:16.080 Um, there's no lies going on.

01:03:18.460 There's no bullshit.

01:03:19.260 There's, Hey, I'm going to be this and you can either come with me and you can have this

01:03:24.040 kind of life or you can not.

01:03:26.200 And, and I'm going to be loving to you.

01:03:28.460 I'm going to care about you, but I'm not going to sit here and lie about, I'm not doing anything

01:03:32.700 that any other man would not do if he could.

01:03:35.840 And she can respect that.

01:03:38.100 And, you know, one thing that, um, that I told her once she, she had a fiance for six

01:03:45.200 years and she was telling me about, I left him because he cheated.

01:03:48.280 And I said, no, you didn't.

01:03:49.880 You left him because he was too much of a coward to tell the truth.

01:03:52.420 And he lied to you like a bitch.

01:03:54.940 And it was a big turning point in, in the relationship between her and I, and she knows

01:04:00.960 exactly what I do all the time.

01:04:03.040 And I might not throw it in her face.

01:04:04.700 I don't, I don't put it on social media, but she knows who I am.

01:04:08.560 She knows that there's women around me all the time.

01:04:12.240 And she texts me good night every night, you know, sends me a picture of her laying

01:04:16.560 in bed, you know, no makeup on every night, like fucking clockwork.

01:04:20.500 And I have no issues out of her.

01:04:22.400 And I mean, my name is tattooed on her hip.

01:04:25.120 It's a tape move, I guess.

01:04:26.420 But I mean, it's, it's all, it's all there, man.

01:04:29.800 And, and she will openly say, I've never been happier in my life because her whole agenda

01:04:35.840 is, is working, you know, around making my life better and building, building everything

01:04:42.360 that I'm trying to do.

01:04:43.440 And I think most women would be most happy in that place, whether they know it or not.

01:04:47.200 And most women don't even know what they want.

01:04:49.640 What's it like?

01:04:50.680 What's it like living with Sterling?

01:04:53.420 You know, what's it like having a porn star as a roommate?

01:04:55.880 Right.

01:04:57.380 Amazing.

01:04:59.760 Talk about why, man, you know, you got some stories.

01:05:01.740 Yeah, yeah, it's like having a, it's like having a brother, the happiest time of my life

01:05:07.060 is when I was playing college football.

01:05:08.740 And so when I try to back into that, I'm like, what was it?

01:05:11.440 Well, I was lifting weights.

01:05:12.620 I was chasing girls all day and I didn't have to worry about money.

01:05:16.260 So now I live with Sterling and we're running through Cubans and we're, we'll double date

01:05:22.000 or we'll, we'll wrangle and Tristan talks about wrangling.

01:05:24.840 So we'll, we'll invite six girls to the same place and get caught.

01:05:28.040 Get the fuck.

01:05:29.120 They can leave.

01:05:29.960 You know, it's funny about that.

01:05:30.820 They don't leave.

01:05:32.240 So it's, Hey, you going to boxing today?

01:05:34.260 Oh, cool.

01:05:34.800 You're a bitch, you know?

01:05:36.260 And then we turn up and go or like, Hey, are you working?

01:05:38.600 So if he's sitting at the, at the, at the desk, they're working in the kitchen.

01:05:42.660 I have to, if I don't, I'm a punk.

01:05:45.260 And so most of my happiness comes from when I feel like I'm getting better.

01:05:48.700 Obviously I grew a steel company, not an internet based business.

01:05:51.140 So I learned a lot from Sterling and he's absolutely a wonderful human being.

01:05:54.660 I love him.

01:05:55.280 I love him to death, man.

01:05:56.380 I'm very lucky to have him.

01:05:57.900 He, he feels the same way about me.

01:05:59.580 He probably wouldn't say it out loud.

01:06:00.880 And if he did, he'd have to call me a name, but it's, it's incredible.

01:06:03.880 I do believe it's the happiest way to live as a man because, you know, the women, they

01:06:10.060 come in the go, but like we said before, man, there's no such thing as female pallbearers.

01:06:15.020 Never seen one.

01:06:15.700 Um, so, um, uh, I feel very grateful to have Sterling in my life.

01:06:21.880 It brings a true joy to have that brotherhood.

01:06:24.480 And I get the same thing when I'm hanging out with Andrew and Tristan and, uh, Satorial

01:06:28.760 here, I'm in his house right now.

01:06:30.460 And, and it's just, we are non-apologetically living our lives and the closer we get, the

01:06:37.540 more we seem to win and make money together.

01:06:39.900 So how did you come across Sterling by the way?

01:06:42.240 Like, how did you guys meet Sterling and I met in Las Vegas at a war room event?

01:06:47.160 I was there with Tristan and a couple of girls and Sterling popped up and he was going to

01:06:54.400 meet Andrew.

01:06:55.680 And so he bumped into me by coincidence and then he had to drive from LA to Miami.

01:07:02.640 I guess he had had it out with some people in the porn industry in LA and I said, Hey man,

01:07:07.260 stop in Baton Rouge on the way through.

01:07:08.860 And he did.

01:07:10.220 We smoked scars, played some chess, set out by the pool for a while, talked.

01:07:14.640 And then I came to Miami for a, a, I think it was a crypto conference.

01:07:19.960 And then maybe a war room event.

01:07:22.740 And he needed some help setting up his YouTube with that maroon background.

01:07:27.880 So I built that with him, um, for a day or two, we got that done and he had extra bedroom.

01:07:34.640 I'm like, I'm coming.

01:07:35.520 He's like, turn up.

01:07:37.060 And we've been basically hip and hip ever since, man.

01:07:40.560 You know, it was one of those things.

01:07:41.860 I always say fuck time and fuck blood.

01:07:44.200 And what I mean by that is I don't care how long I've known an individual and I don't care

01:07:48.640 if they're family or not, if our souls align and we're on the kind of the same path and

01:07:52.340 the, and the wavelengths are right, then it, then it's right.

01:07:55.600 And Sterling and I definitely have that.

01:07:58.660 And, um, it, it makes me more bulletproof.

01:08:04.420 Nothing can really get to me because I know I have Sterling, if that makes sense.

01:08:10.280 So let's say the girl fell for the family thing and, and I was having to deal with that.

01:08:17.100 Well, I would have Sterling there to keep me right.

01:08:19.740 And we would, you know, we'd say, okay, cool.

01:08:22.400 Let's just go get some girls going on a date.

01:08:23.820 She can fuck off.

01:08:25.160 You know, it's very powerful having that relationship with, with a group of another guy or a group

01:08:30.240 of guys where, you know, that number one, uh, he's always going to be there and keep you

01:08:35.400 on the right path and keep your head straight and keep you doing the things you're supposed

01:08:39.360 to do like training and making money and being the best version of yourself.

01:08:43.020 And, um, and then also the, we have what I would say is world-class loyalty.

01:08:51.300 If I have a girl that messaged me on Instagram, I don't care how many followers she has.

01:08:55.760 I don't care how hot she is.

01:08:57.000 If I click on her profile and it says followed by Sterling Cooper, I'll send a group, I'll

01:09:01.120 send a snap to the group message and we offer like, I'll never talk to her again.

01:09:06.660 In fact, had that situation with Andrew the other day, because most of the time when we all

01:09:10.360 go to the same city, well, I matched the same girls and there was this girl, she's legit

01:09:14.800 10 and I showed, I showed Tristan and he said, man, I'm pretty sure that Andrew got with that

01:09:20.560 girl in Poland.

01:09:21.480 So I sent a screenshot.

01:09:23.280 She had something stupid, blue check, the whole thing.

01:09:25.840 And Andrew said, yeah, she, yeah, I did.

01:09:27.920 And she's a bitch.

01:09:28.520 I'm like, cool.

01:09:28.960 I got her.

01:09:29.800 And I said things to her that I promise no man's ever said to her.

01:09:32.520 Like there's just something about having a loyalty between brothers that, um, is very

01:09:38.320 real and it can, and you really have each other's back in a way that it's impenetrable.

01:09:43.920 What I agree.

01:09:44.760 Like I think that society tells guys to abandon that tribal nature, you know, yeah, grow up

01:09:52.920 and, you know, just wife her up, you know, you should really overly invest in this one

01:09:56.660 woman sort of thing.

01:09:57.780 And in a risky way in North America, which usually ties into marriage or some shit like

01:10:02.320 that.

01:10:02.580 But yeah, they don't tell you to form a, a brotherhood or a tribe of men that are going

01:10:07.140 to hold you accountable.

01:10:07.840 Right.

01:10:08.600 Real important.

01:10:10.900 Um, I think that's a missus for most men.

01:10:14.300 Damon Platts talking about brotherhood.

01:10:15.920 We got, uh, another one here.

01:10:17.580 How did you guys build unbreakable discipline?

01:10:20.180 I'm behind in my coding bootcamp and want to catch up so I can finish and get a job, but

01:10:24.840 I'm addicted to watching red pill content and prawn.

01:10:28.300 Okay.

01:10:29.680 And he's got an avatar there of Jeff Bezos and his jacked, uh, photograph.

01:10:33.860 All right.

01:10:34.300 So what's your word on unbreakable discipline?

01:10:36.480 Cause this guy's addicted to porn and watching red pill content.

01:10:43.640 I think discipline is not the way people think it is.

01:10:47.340 I think that discipline is something that you just go back to and go back to and go back

01:10:51.320 to.

01:10:51.440 It was kind of like that line where this is the standard you're going to kind of get

01:10:54.960 away from and get away from and get away from it.

01:10:57.100 But you just got to look yourself in the mirror.

01:10:58.780 That voice inside of your head needs to be very, very, very brutal with you.

01:11:04.560 You, if you're, if you're not getting angry inside, you're in trouble.

01:11:07.340 Cause you're pat, you, I made a video that talks about, you have two voices in your head.

01:11:11.140 You have a child voice and you have a grown ass man voice.

01:11:14.260 And if this child voice gets, gets so loud and, and, and I want to do what I want to

01:11:19.760 do.

01:11:19.960 I want to watch porn or I want to watch red pill content and you can't hear this voice

01:11:23.620 anymore.

01:11:24.240 And this voice can't rage and shut this other voice up.

01:11:27.080 You're in deep, deep shit.

01:11:28.880 So to me, you really have to look deeply inside and say, where's that voice at?

01:11:33.860 It looks myself in the mirror and gets really, really fucking angry and call and cause your

01:11:38.600 really cause yourself names, names that would be toxic if somebody else said it to you.

01:11:45.660 I mean, you have to get absolutely brutal with yourself and if you can't do that, you're

01:11:49.100 in, you're in trouble.

01:11:50.320 I think there's, um, I mean, he didn't explicitly state it here in the super chat, but you know,

01:11:55.960 he said watching red pill content, you know, it gets addicted to it.

01:11:59.580 What I found is guys have become addicted to drama, red pill drama, who's fighting with

01:12:06.960 who on the internet, um, somebody said this about somebody, somebody's, you know, program

01:12:12.640 is better than the other one or they ripped it off or this person, whatever.

01:12:16.080 It's just, or even, you know, to the point of what I see in a lot of these podcasts now,

01:12:21.720 and you know, I tip my hat to Myron, like, like Myron was one of my very early, um, coaching

01:12:27.500 clients, like, you know, before he blew up with the fresh and fit, uh, podcast, but it's

01:12:32.960 a lot of red meat, you know, it's a lot of, let's put some drunk ratchet fives in a room

01:12:39.400 that think that they're tens and, um, let guys get off on the red meat, right?

01:12:45.420 Um, just stop watching it, man.

01:12:47.040 It's like, don't watch Jerry Springer for men basically, right?

01:12:50.100 Like if you find that, yeah, like if you find it's just fighting and drama and, you know,

01:12:54.680 like it's like rooting for a sports team.

01:12:58.260 And, you know, I hate to say it because sports is a big, you know, part of everybody's life,

01:13:03.900 but I can't sit around even watching sports.

01:13:07.340 I find it boring, man, watching other people chase excellence.

01:13:10.580 I'd rather do it myself, right?

01:13:12.460 And I'm not going to be great at a lot of the stuff that I might go out and do because

01:13:16.220 I'm older and, you know, my body's starting to obviously fall apart.

01:13:18.960 I mean, my ass ain't 23 anymore, but, um, yeah, like I just can't sit around and watch

01:13:24.480 other people chase excellence.

01:13:25.460 And if you think about it that way and you realize, again, there's a limit of 24 hours

01:13:29.780 in a day, and if you're wasting an hour or two hours or whatever, consuming stuff that

01:13:34.460 doesn't serve you stop, you know, again, the first step in unplugging is becoming aware

01:13:40.300 of your own bullshit.

01:13:41.200 The second step is becoming aware of everybody else's.

01:13:43.580 You can't be red pill aware if you're not able to check yourself first.

01:13:48.900 Yeah, I agree with that, man.

01:13:51.000 Yeah.

01:13:51.540 And those dudes, they do, they get caught up and they're watching three and four hour podcast

01:13:55.060 and, and I'm an, I'm another person that I deeply respect Myron, but what those guys

01:13:59.840 are missing about Myron is he's turning up every fucking day, rounding those girls up,

01:14:05.960 getting on that podcast for hours.

01:14:07.480 He's doing the work right in front of their face and all they're focusing on is the drama

01:14:10.320 at hand.

01:14:10.920 And he's smart for doing it because it keeps people coming back.

01:14:13.960 It keeps those super chats coming in, you know?

01:14:16.860 And, you know, there was times where I was a kid.

01:14:19.600 I remember I would watch a movie, let's say it was a karate movie or something.

01:14:23.280 I would watch the movie and then I would go do karate in my room or I'd watch a football

01:14:27.720 movie and I'd go, I'd want to go play, you know, football in the yard.

01:14:32.260 So if you're going to watch these YouTube videos about red pill or about business, don't forget

01:14:37.580 the part where you go do it right after, where you're inspired by it.

01:14:41.020 If you're going to use it, use it as fuel, not to, not to masturbate with because that's,

01:14:45.620 that's super, super dangerous.

01:14:47.880 And next thing you know, you're just, you're going to have a life full of watching guys

01:14:51.360 like Coop or me or Myron or whoever live an incredible life because we got up and went

01:14:55.620 and did things every day.

01:14:57.400 This is really secondary in my life, to be quite honest, what I'm doing on the internet.

01:15:01.360 I'm actually working every day.

01:15:03.940 Do not, do not miss the, do the, do the work part.

01:15:06.400 That's simple as that.

01:15:08.040 You know, you, you don't need to be held accountable in an accountability group.

01:15:11.660 You don't need somebody.

01:15:12.460 I mean, some people need somebody to just yell at them and call them fat or lazy or

01:15:16.860 whatever.

01:15:17.200 Okay, fine.

01:15:18.180 You know, if that works for you, you know, you can yell at yourself in the mirror.

01:15:20.540 It's one way to do it, but just, just check yourself, man.

01:15:23.440 You know, doing the work is just as simple as that.

01:15:26.160 Stop fucking around, wasting time, doing things that are not productive, consuming rather

01:15:30.860 than consume, create, you know, make something.

01:15:33.960 Um, all right, well let's, uh, I think that was an awesome point to wrap this up on dude.

01:15:38.380 Like, I know you got stuff to do.

01:15:39.620 I got a super book day too, so I want to like, thank you, man.

01:15:42.940 Like, you know, from the bottom of my heart for hopping on, on this one and sharing some

01:15:46.180 nuggets of wisdom with everybody.

01:15:48.100 Um, what do you want to shout out to, you know, before we wrap up, you want to send

01:15:51.600 people over to YouTube?

01:15:52.460 Is there something else that you want them to do?

01:15:54.360 Yeah.

01:15:54.780 So you can find me on YouTube, Jay Waller seven.

01:15:57.860 And then on Instagram also actually Jay Waller on YouTube and Instagram Jay Waller seven.

01:16:05.060 There you go.

01:16:05.980 So go check out Justin.

01:16:07.180 Um, he's got some good content on his channel, nice and tight.

01:16:10.120 It's not long form or anything like that.

01:16:11.660 It's going to eat up too much of your time.

01:16:13.400 Appreciate you, man.

01:16:14.220 And, um, you know, I hope to meet you face to face one day.

01:16:16.400 You know, you seem like a good dude.

01:16:18.060 Looking forward to it.

01:16:19.360 All right, brother.

01:16:19.800 Send it.

Playing to Win - March 02, 2022

058 - Justin Waller

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