Playing to Win - 064 - Steve Sims - The Real Life Wizard of OZ

00:00:00.000 all right guys welcome back to the 64th installment of the playing the wind podcast

00:00:06.080 today i'm joined with steve sims how you doing brother i'm doing well thank you excellent i

00:00:12.400 have a whole bunch of notes here that i want to go over with you and you are

00:00:17.220 in my estimation probably one of the most underrated guys out there um that publishes

00:00:23.060 content short videos youtube like your youtube channel is very small but it's one of the ones

00:00:28.980 that when something shows up my feed i'll just kick back sometimes throw on the console and

00:00:33.180 something will come in the feed it's like oh steve's got something to say and it's a five minute

00:00:36.320 powerful talk and i found it very useful so i wanted to bring you on today and and show you

00:00:41.640 to my audience um i'm going to kind of summarize how i came to know you and then i want you to sort

00:00:48.040 of do your batman origin story because i mean you came from very humble beginnings as a bricklayer

00:00:52.960 in east london and you've done quite a few interesting things so the last time i saw you

00:00:57.920 and uh we were talking about this before i went live was i was in napa valley at an event that our

00:01:03.280 mutual friend jason gainard puts on called mastermind talks and we were sitting at a fireside chat and this

00:01:09.920 was actually one of the catalysts that got me motivated to run this youtube channel i don't know

00:01:14.620 if you remember but after well let me tell you tell these guys a story so we're sitting there in

00:01:19.980 front of philip mckernan and if you don't know who he is you can look him up again another underrated

00:01:23.880 guy that doesn't get a lot of views but has a powerful message and um i can't remember if you

00:01:28.580 were sitting beside me or across from me but um mckernan said something that that made me well up

00:01:33.560 like i just started bawling like a little bitch basically and it was and it was because i was 1.00

00:01:36.920 hung up on what i was doing with youtube and i had just started this uh channel it was probably

00:01:42.080 within a year of me just starting this channel it was may 24th um 2014 i believe if i'm not mistaken

00:01:49.020 and i was like i got to do something different i can't stand my business i feel like i got to do

00:01:52.820 something and we were talking about um i guess leaning into your gift you know that's mckernan's

00:01:58.460 thing yep still is probably anyway so it it just became painfully obvious that i needed to kind of

00:02:05.700 lean into that a little bit more and that's how i kind of mashed up the ideas of um basically starting

00:02:10.260 it out with hanging out with entrepreneurs and their success rides and kind of mashing up those two

00:02:13.820 things idea sex like james altucher talks about and then turn into something and it's pivoted

00:02:18.780 into so much more you know for me since then um now your story is well i'll let you tell it but i

00:02:26.760 mean you started out as a bricklayer in east london uh then you kind of lied your way into a stock market

00:02:31.760 job ended up in hong kong got fired very quickly did bounce like tell the story because i mean you do

00:02:36.820 it so much better than i do i don't think the word lie i think i was just creative with the truth

00:02:42.160 okay you've got some truth yeah i think my my name my home address and possibly my birthday

00:02:51.400 i wouldn't even guarantee that were accurate on the resume um but yeah i was a i was a bricklayer

00:02:58.920 from east london and i remember one day and if anyone's watching this you know they they already

00:03:03.380 can see that i'm a 250 pound of biker simple as that always have been always will be um and i used

00:03:11.160 to go down to the local pub with all the other bikers and i remember being in that room and

00:03:15.380 realizing that everyone in that room was a broke-ass biker and i realized that you're always a 0.94

00:03:22.480 combination of the room that you are in so that's me i'm a broke-ass bike though as long as i stay in

00:03:28.500 this room that is what i am so i didn't want to be that person i wanted to be something better i want

00:03:35.300 and this was in the 80s where we had wall street the movie and all these guys and there was all this

00:03:40.540 opulence being talked about and rolex and of course we didn't have instagram to show us how

00:03:46.020 you know inadequate our life was back then but you know we were watching james bond and we were

00:03:51.960 watching uh wall street and all of these movies and all these far away destinations that i knew i would

00:03:58.000 never visit and never naturally be around as long as i stayed in that room so i tried to change the

00:04:05.680 room i was in and it led me on a journey of discomfort um discouragement uh being fired and a friend of mine

00:04:14.080 once uh that got a job in a banking organization he actually said to me they're doing a big hiring

00:04:20.400 platform for hong kong um come on in you know we'll we'll talk to you you know they'll they'll train

00:04:28.240 you up and then you could possibly get a apprentice stockbroking position in hong kong in the new office

00:04:35.120 so i turned up there were about 200 people sitting in this room and they literally just grabbed like

00:04:43.680 60 of us and gave us the job to go to and in my resume i wanted it to be funny because i had

00:04:51.520 nothing to be in there i even wrote in there a paragraph about how i was relating to the queen

00:04:56.080 of england this i wanted you to read this resume and realize it was bollocks but just kind of smile and

00:05:05.360 go well the guy the guy made me laugh i'll give him a shot that's what i was going for so it was

00:05:11.360 greater fiction than harry potter they didn't read it they literally didn't read it they

00:05:16.720 literally looked around obviously there had been some kind of connection with me and him

00:05:20.800 so they just let me through the net 60 of us went over to hong kong 60 of us did orientation

00:05:27.360 in the shangri-la on the monday and on the tuesday i was fired so they they realized i had no but now i'm

00:05:34.560 in hong kong what did they fire fire you for like what did they pick up on when they said right this

00:05:38.560 guy's not a good fit oh yeah you know where do you the funny thing was was we were in the shangri-la

00:05:45.120 or uh shangri-la hotel for orientation on hong kong island and then on the tuesday we were taken into

00:05:53.280 uh um victoria harbour for where their office was and as i came into the reception you had to get your

00:05:59.920 badges that was the first time we'd been in the office because the day before we were in the conference

00:06:04.720 room of the hotel so you went in to get your credentials they didn't give me my credentials

00:06:11.280 they literally went um could you speak to so-and-so they're waiting for you in the boardroom so

00:06:16.240 again 250 pound a biker i'm in there with a 99 suit on and i walk into this room and there's two guys

00:06:26.240 that were smaller than me if they were combined and they're both looking at me and they know they're

00:06:32.880 they're gonna fire me because they've obviously done some checking they've looked at the resume

00:06:36.720 they looked at the tests that i was doing the day before and realized i knew nothing and they were

00:06:42.320 like um we were just completing our file mr sims um where was your series seven license we can't seem

00:06:48.960 to find it here and i went i don't have one of them and in england you can get one that was an 11

00:06:55.600 that was similar to the american version of this this series seven and they went oh yeah i forgot you're

00:07:01.440 from england you probably got the 11 now i don't have that either and of course they're both looking

00:07:08.480 at me they both know that they're firing me but they're both looking at each other going you tell

00:07:14.240 him no you tell him no yeah and we're getting and in that moment i just smiled because you knew it was

00:07:21.120 happening you knew it was coming and everyone just started laughing and the guy looked at me in the

00:07:26.960 middle laugh and he went you know you're fired don't you and i went yeah i know and he went what

00:07:32.240 were you thinking i said i just wanted to try something i never want to be the guy that doesn't

00:07:36.160 try and he said well here's a little bit of good news because we got you over here we have to even

00:07:42.080 though we fired you today give you your three month salary and you get the apartment for three months okay

00:07:50.160 so i'm like yeah now the apartment that's what got you in the nightclub business and i want you guys

00:07:55.680 to stick around because i mean the story is going to get real good because i mean he's the kind of

00:07:58.960 guy that i mean he runs parties for guys like elton john if you want to go down and see the titanic

00:08:04.480 it's been arranged you want to get on the stage with your favorite rock band you can make it happen so

00:08:09.680 this is this is most definitely a plane to win story that definitely deserves a place on this uh

00:08:15.200 playlist so you're in hong kong and then you kind of pivot to something else because you got to sort your life

00:08:19.600 out from there you got to sort your life out uh i tried loads of things failed uh so i became very

00:08:24.640 educated on what i couldn't do um ended up being in the nightclub one night and literally just thought

00:08:29.760 like all entrepreneurs this is it this is it this is my basement uh i left a noble profession

00:08:36.960 of being a masonry of being a bricklayer a proud industry and now i'm just in the middle of a nightclub

00:08:43.280 in wanchai trying to get drunk and quite simply that night honestly i wanted to fight

00:08:49.520 uh i was very depressed i was very upset with my life my wife was still in england and i was lying

00:08:55.360 to her that everything was going well because of course i was still getting paid this is still the

00:08:59.680 same woman that you're with today yeah we met when we were 16 and 17 so you know we celebrate 37 years

00:09:06.560 this year i think um but um literally there was a bit of trouble inside the club and the lady asked me

00:09:13.760 would i sort it out and i thought why are you asking me i've got nothing to do with this pub 0.67

00:09:18.720 and she turned around she said well you're big and ugly you know if you sort it out i'll pay for 1.00

00:09:22.800 your drinks and she had me at that so i went all right so i saw i became the doorman now here's where 0.81

00:09:30.400 a pivotal twist happens entrepreneurs and we're based on the old dr sean stevenson statement

00:09:36.880 we look at things under two ways did it happen for us or did it happen to us now i'm on the front of a

00:09:45.760 nightclub where my job description is to punch people and i had the chance like my other meat heads 0.91

00:09:52.880 to just avoid as many fights as i could and then go home with the tips and takings from the night

00:09:58.800 or could i make this better for me i suddenly realized i had an incredible pedestal to human

00:10:05.680 psychology to watch people interact with each other you know you've seen people and you know

00:10:11.760 me and you have been in a lot of the same circles you know people that are really wealthy the way that

00:10:17.200 they talk handle themselves walk around interact and then you've got those people that are pretending

00:10:23.280 you know the guy that's bought a new watch and he's got his left sleeve rolled up just so you can 0.95

00:10:29.840 notice his new watch the rich guy couldn't give a shit and i remember um giuseppe risi the guy that 0.93

00:10:35.840 owns the largest ferrari dealership in texas said to me once the guy that turns up to a ferrari dealership 0.98

00:10:42.080 in a suit on a saturday can't afford one the guy that turns up in shorts and sandals on a tuesday

00:10:47.920 he's on his third so i suddenly got to see how people interacted and then i started trying to

00:10:55.680 have conversations with them and the manager would see me not only protecting the front door but now

00:11:01.520 walking around the club only to the booths going hey guys you having a good night you know what you

00:11:06.480 up to and interacting with them and almost doing his job you know when you're in a restaurant now and

00:11:12.480 the manager asks you having a good night i was doing that because i wanted to have the conversation

00:11:18.960 and then i would get people saying to me oh are you going to that party or do you know about that

00:11:22.560 nightclub or do you know about that concert and i realized very early on if i could be the solution

00:11:29.360 to your problem you didn't care what i look like so if i could get you into this club if i could get you 1.00

00:11:35.680 into the release of a new cartier line if i could get you into the unveiling of a new mercedes or into an award show

00:11:42.800 i had your attention for one i'm going to charge you because if they don't pay they don't pay attention

00:11:48.480 but my whole goal was a trojan horse i launched the world's largest concierge firm because i wanted

00:11:54.720 to have a conversation with you the day after and ask you why you were successful and i wasn't

00:12:02.000 i wanted to get educated and that's what happened and then you turned into this uh connector of people

00:12:09.920 and that's where the bluefish brand came from i think it was kind of like a secret word to get 0.95

00:12:14.400 into the clubs yeah i used to have these little stupid words i used to like to have people smiling 0.78

00:12:20.000 as they walked into an event so i would always say like okay uh tonight's event it's at the dock 0.83

00:12:26.160 at eight o'clock when you see the doorman your password is you've got to name one of the

00:12:30.480 teletubbies you know or you've got to you've got to name um uh a big bird's mate from sesame street

00:12:38.240 and so people would literally walk up i guess wasn't it yeah so people would literally walk

00:12:43.040 up to the doorman and go snuffleupagus and they go oh in you go now here's the thing look at you rich

00:12:49.200 the amount of people that walk into the club smiling and giggling because they've just said

00:12:54.160 a silly word yeah i had never any trouble in my party and of course more you imagine it's almost

00:13:00.880 like you're pumping a drug into a party everyone that walks through the door now someone actually

00:13:06.240 said this to me one day about that was my secret sauce and as entrepreneurs we usually don't know

00:13:11.360 what we're good at until we're you know it's brought to our attention but someone said to me they said

00:13:16.480 we always love the front door the inside front door of your clubs because the enthusiasm that

00:13:22.960 bleeds through it is is contagious and i didn't know what they want about if you ever go to a club

00:13:28.720 or a bar and the door opens everyone looks at the door but no one's smiling that kind of scope who's

00:13:35.200 coming in is it a hot girl is it a threatening guy you know who is it you know this is this is almost

00:13:41.200 like um aggressiveness to who's coming through the door but in my events everyone was always

00:13:47.600 coming through the door smiling and so they always loved it i ended up throwing these events i ended up

00:13:54.400 working for oh my god the any you think about planet from the macau fashion week milan palace and new

00:14:01.680 york uh when it was seventh on six and it was brian park in the in the tents the grammys the new um

00:14:07.760 the uh elton john's oscar party uh the um palm beach art fair the florida boat show mtv awards super bowl

00:14:17.040 i've worked for the biggest largest events in the planet and i've ended up working on their marketing

00:14:23.600 and branding as well and that's why i've got sims media now but uh i worked on all of those

00:14:30.000 only to be able to get into the rooms i needed to be because back then we didn't have podcasts you know

00:14:36.160 back then we didn't have instagram back then we didn't have you know youtube channels we didn't

00:14:40.960 have any of the environments for us to be able to receive this information from so i had to create a

00:14:47.600 reason to be able to have a conversation with elton john mitchard branson john paul de joria you know

00:14:53.760 elon musk you know name them i created experiences to be able to have that conversation and then i use

00:15:00.640 the information i got to make sure i was successful from it you said early on that one of the pivotal

00:15:07.040 thinking uh i mean one of the ideas that you said was that if you're not the smartest guy in the room

00:15:15.440 you're in the wrong room yeah oh absolutely absolutely so sorry if you're the smartest guy

00:15:22.320 in the room you're in the wrong room so yes at that point you like how how significant was that

00:15:27.520 decision for you to put yourself in in smarter rooms as far as you leveling up becoming this guy

00:15:32.640 that you are today uh it's never changed i actually rice i race motorcycles now um and i'm a i'm a pretty

00:15:40.240 good uh racer but every time i go to an event i find people that are better than me and i get into that

00:15:45.840 group and i race against them and i lose every single race that i go into because i constantly up my game

00:15:54.480 and i could go back to my people that i was racing against six months ago four months ago a year ago

00:16:01.120 and nail them floor them like they're not even on the same track but that doesn't help me grow and so

00:16:07.760 every time i get into an environment i look at the environment and i will look around and i go okay

00:16:13.840 are these people superior to me are they smarter are they sharper what do they bring to me that that i don't

00:16:21.360 have a different viewpoint an argumentative opinion anything that can help me change my perspective

00:16:29.120 and if it's not in the room i've actually gone to events before and by lunchtime gone home because

00:16:35.920 i've gone this room doesn't push me awesome now um putting yourself in rooms like that so let's use

00:16:43.120 the motorcycling analogy because i completely understand that i've ridden bikes i have a chapter in my

00:16:48.480 book on motorcycles you know those that follow me know exactly what i'm talking about so we're

00:16:53.200 definitely going to be talking about motorcycles on this podcast for sure now when you're in a

00:16:58.160 uh group because i mean basically what you do is you titrate up right it's like okay you know you

00:17:01.520 become the best in this series so it's like moving to the next one you're the worst in the group and

00:17:05.200 you've got all these faster riders riding a bike fast is scary it's a lot scarier than driving a car

00:17:10.320 fast because you have a lot more grip around the corners with your contact patches when you lean

00:17:14.960 a bike you don't have the same level of contact on the road so chasing down faster riders is going

00:17:21.600 to be scary right yep can i can i break the slate can i get on the power this early is my lean angle

00:17:27.680 right like you're you're doing all these things that you're not consciously thinking about because

00:17:31.360 you're just used to riding a bike that way the fear component of it is what i think holds a lot of

00:17:36.400 people back how do you deal with the fear of putting yourself in a room where there's people that are

00:17:40.480 better than you where you have to chase them down to get to their level how do you deal with that

00:17:46.160 i think fear we all react to fear whether we like it or not we react to fear fear is a good thing okay

00:17:55.520 but you need to understand how to reframe it i remember when i was a kid and this is one of those

00:18:00.560 funny moments and i've got an i've got to back up to this story that is just going to make you wake

00:18:05.200 yourself um i remember as a kid when i was a bricklayer with my at the time girlfriend i took

00:18:12.720 her to the mecca of all men's movies point break now i'm in east london fast forward to where i live

00:18:20.640 now i drive down the same streets where that movie was actually made and go to the same taco bar where

00:18:26.720 that movie was shot but at that time the movie went through and there's a scene where they grab

00:18:34.080 johnny utah and they're going to make him raid a bank and it's patrick swayze who's bode cypher

00:18:40.160 bode and bode turns around to johnny utah in the back of the truck because they said because he says

00:18:45.920 he's scared and he says hesitation a fear causes hesitation and hesitation will cause your worst fears

00:18:53.840 to come true now i remember that being said in the in the movie house i can even tell you what movie

00:19:01.760 house it was i never remembered the rest of the movie i literally had to go back a couple of days

00:19:08.480 later to watch the rest of the movie because i was so in awe of that it's not the fear it's the hesitation

00:19:17.120 and i remember when i used to do kickboxing and you get a punch in the head it's not like hollywood

00:19:22.080 you don't go flying through the bloody window you know and so you you always realize that the fear isn't

00:19:29.040 usually as large as what you've given it credit for and then there's the other side of it that says

00:19:34.720 hang on yes i'm scared but what could possibly go wrong i'll tell you what could go wrong i could not

00:19:41.760 try and remain here and joe polish actually said to me years ago coined it our best he said the

00:19:52.000 definition of hell is to meet the man or woman that you could have been now you only could have

00:20:00.240 been that person if you try i'll go around a corner i'll get it wrong i'll go off into the gravel

00:20:07.200 hopefully i won't go flat side sometimes it happens you know you you're boxing someone someone gets a a

00:20:14.480 smack through you go ah my guard needs work this is all education and so when you get back on it you go

00:20:21.600 okay i lost it at that corner oh i got an uppercut here i've got to keep my elbow in here that's the

00:20:27.600 education so for me it's not the fear in trying it's the fear of not now here's my little backup

00:20:36.880 thing that make you pee yourself i was at a vip uh but thankfully because of my my branded and stuff

00:20:44.400 like that everyone knows i'm heavily in the motorcycle so i get some pretty cool little things that i get

00:20:50.400 involved in within different motorcycle companies i had a vip um race day the other day at a track

00:20:55.760 called chuck waller in palm springs the guy sat next to me at the barbecue the night before

00:21:02.720 keanu reeves yeah i saw that clip on your instagram of him riding his bike

00:21:08.000 yeah so i actually told him about it and it was just hysterical that you know years i went from being a

00:21:15.040 bricklayer in london years later i'm actually sat next to the guy that was in the movie that actually

00:21:22.080 caused me to water my mindset funny little turn of events that's hilarious and um have you have you

00:21:28.320 ridden his bike the company that he's found yeah the arch yeah yeah how is it it's uh it's a it's

00:21:35.280 startling for a start um because i've also got a bunch of harleys um and you look at it and you go

00:21:42.240 oh it's a harley it ain't uh it's a real light torquey twisty it's an incredible machine now if

00:21:50.320 you're going to go on a racetrack i'm happier racing my ducatis than the arch um and in fact you know the

00:21:56.800 archers can go up to over a hundred thousand dollars so i'm definitely happier riding my

00:22:01.760 ducatis but um it's it's not it shouldn't be confused with a harley davidson it's it's way

00:22:08.720 much more of a complicated and technical bike than that is it a four valve head on the arch or is it

00:22:14.880 yeah it's an sns v2 okay um actually let's stay on bikes for a bit because i got a whole bunch of

00:22:20.480 notes here it's you know since we're on it so i packed in riding bikes around 30 i'm 48 now

00:22:26.560 right and i've moved to supercars um i still like bikes so like i have this itch that i want to

00:22:32.560 scratch if you know what i'm saying it never really went away i kind of started riding bikes when i was

00:22:36.080 18. what now the last bike i had was a zx7r ninja uh 99 i think it was one of the carburetor ones was

00:22:43.200 the year loved it to bits did everything i could ever ask of it um the thing i notice about a lot of

00:22:48.560 bikes today you know when i look at them is they're missing fairings everything seems to either

00:22:53.440 gone the way of an ugly japanese bike or a ducati with you know with a fairing or it doesn't have

00:22:58.960 a fairing i like the wind protection when i'm on the highway what's your recommendation i mean is

00:23:03.440 there a ducati that you like i know that you're a big duck guy so i got seven so um i would probably

00:23:10.400 say yes um my oldest one's a 1985 melee and my newest one is a v4r um superbike um so you know i i go

00:23:21.360 through different things i would say that before you answered that question the first thing you need

00:23:25.920 to know or the first thing you need to ask yourself is what is the experience you're trying to generate

00:23:31.520 hey if on the station of speed you can go for an older unfair wind bike and you'll feel as though you

00:23:40.480 go faster like you say about supercars all right so if you're in a ferrari and i work for ferrari and

00:23:46.560 you go around a racetrack and you're doing 170 mile an hour in a ferrari and it's cool it's really

00:23:52.560 really good but then you go around a corner in a shifter car at 30 mile an hour i've done that too

00:24:00.160 and you're shitting your bits okay the reason is because you don't have the roll cage you don't have 0.95

00:24:06.880 the protection you don't have uh a roof um you don't have the the the pleasure of all of that kind of 0.91

00:24:13.840 cocoon you're now fully immersed that's one of the things about motorcycles especially with

00:24:18.960 racetracks being out in the country you'll literally go around a corner and there'll be uh

00:24:24.560 like i don't know some daisies in the field which you'll suddenly be able to smell because you've just

00:24:29.920 got the helmet on you'll waft through this scent of like fresh cut corn or something now you don't get

00:24:36.400 that experience so if you want the sensation of speed go for something older with no ferring if you

00:24:44.080 want to go around a track fast then get the ferring and you'll still get the sensation because hey it's

00:24:50.160 still only a piece of plastic but you'll be able to go faster on it there's a lot of bikes that are

00:24:54.960 naked now because quite simply my v4r the speedo clicks off 180 it doesn't register above that

00:25:05.680 because above that you shouldn't be looking at the freaking speedo so literally it just stops

00:25:12.400 um and if you look at race bikes like mine it has a tachometer it doesn't have a speedo engaged when

00:25:18.880 you've got it on the track yeah it's totally irrelevant so but i've i've been on i've been

00:25:24.560 on my bike and i've done like 180 170 and it's it's brilliant and then i've been on naked what they

00:25:30.800 call nakeds and street fighters and those kind of things doing 50 mile an hour slower and i'm

00:25:37.360 immersed in more experience i've got more wind on my chest it's like going down the road looking out

00:25:42.720 your front window at 80 mile an hour and then rolling all the windows down and looking at the

00:25:48.560 grass next to you it's ground rush yeah i'm gonna have to write them both then all right let's oh here

00:25:55.280 i got a i got a super chat here from igor and he's saying how important is storytelling for your

00:25:59.360 business and i can answer that and i want to hear steve too as well but the reason why you're

00:26:02.720 watching right now is because he's a phenomenal storyteller would you agree i have to today it's

00:26:07.760 all about the story it's all about the why you don't need to have a story that that you know includes

00:26:13.200 richard branson or ferrari or elon muck you don't need that your story could be your rags to riches it

00:26:18.800 could be why you did this most entrepreneurs are in business because they started off pissed off

00:26:26.080 they started off aggravated elon musk openly says i couldn't understand why it took five days

00:26:32.800 for me to transfer money from one us account to another us account it's not like someone turned

00:26:38.960 up at five o'clock that night with a handbag of of cash and ran it across they literally it was no more

00:26:44.560 than like a sequence of it was an email he couldn't understand it so to cure his aggravation he built

00:26:51.440 paypal that was his story that was his why so he built an entire rocket company just because he wants

00:26:58.160 to go to mars there you go entrepreneurs solved our problems and then find other people that have

00:27:05.120 the same problem and invoice them for it it's as simple as that so yeah way to put it storytelling

00:27:12.000 it's a big big thing yeah i was you know i was looking at some data because i'm just finishing up the

00:27:17.600 details of a course that i'm working on and one of the things that i came across was that i think it

00:27:21.680 was was it uh i think it was simon cynic uh that said something along the lines of the reason why

00:27:28.160 people buy from someone is because of their story i mean so the reason why somebody will choose going

00:27:33.360 to the corner to buy a lemonade from a kid behind the stand versus the vending machine is because the

00:27:38.160 kid has a story yeah right oh absolutely they want branding and this is where we're getting to this

00:27:45.120 side um and i said to you earlier we ended up launching a branding company um purely based on

00:27:50.400 this um the reason is everyone today and you can look at it why do people buy an apple computer

00:27:57.040 instead of a pc because they feel as though it makes them cooler when you buy a mac over a pc

00:28:04.080 why do you fly to england on british airways or virgin british airways you want to pretend you're royal

00:28:11.440 virgin you want to think you're cool like richard branson there's a story and a brand behind

00:28:17.040 absolutely everything today and if you don't have one then you become vanilla and you're just a

00:28:22.800 transaction and amazon's already put you out of business you just don't know about it yet that's

00:28:27.680 a good point speaking of royalty um you had a podcast or video somewhere that i came across once

00:28:34.240 title of it was how the monarchy got branding run wrong can you talk about your position on the

00:28:39.600 monarchy and their branding yes so they had yeah so i say what i think and quite often you know

00:28:48.800 it just it just comes out there was all of this uh and this was when megan was uh um in england and

00:28:56.240 there was all of this kind of talk about mason and she left and she did the oprah thing now do i think

00:29:01.200 all of that media was handled well no could it have been done better hey we can always quarterback from

00:29:06.880 our armchair um but you know they did what they did at the time the monarchy it it moves at the speed of

00:29:14.560 a snail it now had the opportunity with a young international black lady to actually be within 1.00

00:29:24.640 the royal family this was like the trifecta of call it would have brought the monarchy up to the modern

00:29:31.280 day and they decided that she didn't fit in with them she needed to change rather than they need to

00:29:40.240 change to her and there's a lot of companies out there that refuse to change on the times because 0.97

00:29:45.360 hey that's how we've always done it and so it just kind of annoyed me that something as big as the

00:29:51.200 monarchy could shit on a phenomenal opportunity like that and again i know i'm being very materialistic

00:29:57.040 about it but i did a video on how how i think the monarchy screwed up probably one of the best 0.98

00:30:02.000 branding opportunities they've ever had they've always seemed to do it with um you know relationships

00:30:09.280 over time i mean even princess diana was almost shunned from the family i mean she was shunned from

00:30:13.200 the family huh she was she was absolutely shunned from the family because she she didn't fit in the 1.00

00:30:17.680 truck and the look i mean i mean they've always found found ways not to let them fit in right i mean

00:30:24.000 like even um who was the king that uh let go of the throne because he was married to an american

00:30:30.080 divorced simpson yeah um edwin simpson yeah yeah the trouble is if you want to look at a very restrictive

00:30:39.200 closed-minded society and i can say this because i am one of them look at the british we loved we love

00:30:45.920 the underdog story but we love to get them up high enough on a pedestal to then be able to knock them

00:30:52.400 off and bearing in mind the class it was invented by the uk i remember when i would throw events i

00:31:00.400 would literally get these these poor girls but that that their fathers were lords or duchess duke and

00:31:07.440 there and they'd be like don't you know who i am i went to so look at giselle maxwell at the moment 1.00

00:31:14.080 broke her husband he either committed suicide or killed but you know was a shady little guy very very

00:31:21.360 wealthy lost everything but because of who she was and the social network she had she was able to 1.00

00:31:28.800 continue in them the british upper um hypocrisy and upper class society is one that just can't be

00:31:36.640 replicated anywhere else in the planet and that's probably a good reason why i don't actually live there

00:31:42.720 um you've kind of alluded to that you're very opinionated i mean you're loud you're does that get

00:31:50.000 in get you into trouble today like i like i've i've caught a very strong feeling about a lot of

00:31:56.640 silicon valley and tech guys and even entrepreneurs that lean very far left and it's like if you express

00:32:01.840 an opinion like for example let's use the will smith slap you know from the other day because i know

00:32:06.320 that you you know do some work you know with the academy and setting up parties and stuff like that 0.96

00:32:11.280 what was your view of the will smith slap stupidity absolutely rocks part or on smith's part 0.98

00:32:18.000 um smith smith smith 100 yeah look at it ellen tina fey uh ricky gervais for christ's sake have you 0.98

00:32:26.800 ever watched any of his monologues for like the golden globes and what chris rock did it was a pretty

00:32:34.080 mild joke it was it was a very mild joke okay and jada let's be blunt she looked absolutely fantastic 0.69

00:32:41.600 with her hair she's got a beautiful face okay and they are actors and actresses for christ's sake they 1.00

00:32:48.880 live for attention and chris gave it to them okay and what did what did will do will is probably one of

00:32:58.160 the nicest guys out there i will say that you know unfortunately i i've worked with him a couple

00:33:04.080 of times but the way he he markets and brands himself he's always branded as one of the nicest guys

00:33:12.080 out there he's always funny now that's a lot of that is an act because a lot of the time you don't

00:33:17.120 want to be fun and friendly it's bloody work but he does a fantastic job at it and now he's just 0.99

00:33:22.800 shit on his good guy image so part of me thinks will stupid the other part of me think damn what 1.00

00:33:31.040 happened man for that split second you lost it you lost control and you did something stupid and of 1.00

00:33:38.160 course we're now seeing the backlash and we're now seeing the oh the apologies and all these kind of 0.96

00:33:42.880 stuff that's tough that's tough to wear so here's my question when it comes back into the loud opinion so

00:33:49.920 i share the same opinion as you right but i mean there's a lot of people out there that uh

00:33:54.080 gave will smith the standing ovation when he slapped chris rock for the mild joke

00:33:58.880 um you know some people have said that that was a setup because the uh show doesn't draw eyeballs

00:34:03.440 anymore and they wanted to manufacture indignation to draw attention to it like how do you deal with

00:34:09.200 the heat from people when you have a loud uh vocal opinion on subject matters like this beautiful you

00:34:15.520 don't you see there are three kinds of people in the planet and one of them is terrible and they're

00:34:20.880 terrible because it's your fault okay line this up anyone out there with a pen and paper or you know

00:34:25.840 record this or whatever make a note of this there are three kinds of people there are the kind of people

00:34:32.000 that absolutely love you i guarantee you during this this live feed that we're doing there are people

00:34:37.920 that love the way i am my attitude my style they absolutely love it it's brilliant i guarantee you

00:34:44.000 there's also people on this feed that are probably left going rich you shouldn't have got this guy

00:34:48.800 on can't understand what he's on about i don't like the guy both of those are good because they saved

00:34:55.920 me the effort i don't want to try and get someone hates me into my corner and i want that here's the

00:35:02.640 third people the fence sitters those people that are sitting on the fence going i'm not sure about this

00:35:09.520 guy you know what's he trying to say you know i don't know what he stands for i'm confused about

00:35:15.680 this guy those are the fence sitters those are the worst people in the planet and nine times out of 0.98

00:35:20.880 ten you've created them now if i'm out there and i'm saying shit about something or if i'm talking 0.97

00:35:27.760 about branding or if i'm talking about speaking engagements or i'm talking about you know my opinion

00:35:33.280 on the will smith slap or the the british empire screwing up a marketing opportunity if i'm saying

00:35:39.520 that it allows those fence sitters to go oh i agree with him or oh my god i hate him and i want to be

00:35:46.000 able to push those people off onto one side or the other i don't want to take any effort in trying to be

00:35:53.680 someone i'm not my effort is there to be able to work with the people that i choose to work with to be

00:36:00.240 able to solve your problem it's never going to be on how i come across oh i've got to dilute this

00:36:06.400 oh i've got to be a bit careful i'm not selling hamburgers i'm not a mass market product so i don't care

00:36:15.280 have you have they tried to cancel you for anything like have they come at you for anything

00:36:20.000 every now and then i'll say something and and i run events and every now and then i'll get

00:36:25.040 i'll get something because i may have you know said uh said the wrong word or two or ten um but

00:36:32.240 no because no one's ever really tried to attack me actually let me rephrase that i've not recognized

00:36:40.400 those people trying to attack me because if you ever noticed it was funny because doing the kind of

00:36:45.440 things i was doing and the concierge industry i was always working with incredibly affluent people

00:36:51.440 and i would get a lot of hate mail going how do you sleep at night you know and oh you're dealing

00:36:56.800 with these people and you should be putting your attention to charities and you should be doing

00:37:01.280 this and stuff those people will never be my clients those people will never work with me

00:37:08.000 therefore i can't hear you you know now if if you've got jean-paul du jour you're real or must turn

00:37:15.120 around going hey sims why are you doing that yeah i'll pay attention now you're listening now i'm

00:37:20.400 listening i've been saying that for years first yeah always always consider the source of the

00:37:25.920 criticism yeah yeah um now to kind of to kind of challenge you on that um three types of people

00:37:32.480 that you just mentioned i have a note here about um how how you've mentioned that you should focus on

00:37:37.680 your unsubscribers yes are essentially your detractors and previously you know you just said i can't hear

00:37:43.680 them they don't matter to me they're never going to be my customers so can you kind of explain what

00:37:47.200 you mean about focusing on your unsubscribers yeah so what i've done is uh it started off just

00:37:53.680 as a just as a test really you know um i would again i get a lot of people that i do coaching and

00:38:01.520 branding with but every now and then i'll get people say something and then unsubscribe or cancel

00:38:06.800 me or walk away but they've made a comment they vocalized it the first thing i would do i was look at 0.98

00:38:12.080 the source you know and if you find out that you're getting shit on from a 15 year old from 0.96

00:38:16.960 the philippines you don't care but if it's a business owner and if mitch cooper is actually 0.98

00:38:22.400 saying something that he doesn't agree and steve you're way off track and you're out then i want to

00:38:28.480 come to you and i'm like mitch i saw that it it triggered you so much that not only did you vocalized

00:38:34.960 you moved off you unsubscribed i i've got nothing to gain from this other than the education of

00:38:40.800 understanding why i would love to understand your perspective now no one ever goes for those people

00:38:47.440 no one ever talks to the unsubscribers no one ever talks to the haters they always say i you know

00:38:53.520 you've got to be so successful you get haters and you should leave it alone i can't i absolutely love to

00:39:01.200 get into that and so you would be surprised and i i don't know the exact figure but i would say a good

00:39:08.320 30 percent of my coaching and branding clients came from people that argued about my methods

00:39:16.160 or my positioning or my style that then came back to me once we had that conversation they said you're

00:39:23.280 right yeah you see what you do any relationship you want you have to have a trigger now

00:39:31.120 when you see your mate that tells good jokes you see him walk down the street you're enlightened to

00:39:36.960 see him because you know that during the conversation with him he's gonna say something

00:39:40.400 funny and entertain you and you see someone else and you hate them you don't want to be anywhere near

00:39:44.720 them you want to create a trigger now if you can take that trigger and convert it into a positive one

00:39:51.360 and nine times out of ten miscommunication now you said about have i ever been cancelled have i ever been

00:39:57.680 attacked all the time and i made a flippant statement which i shouldn't have said i said to

00:40:03.120 you that i don't get cancelled because i don't care i care enough to care about who i am and what i say

00:40:12.480 and that will attract those people that can see i may get it wrong but if i want to come to you

00:40:17.600 and go hey why do you think that you know what have i said that's triggered you what was it that you

00:40:22.960 disagreed with and the amount of times i've actually spoken to people i've gone do you know

00:40:26.800 you're right you're right i'm wrong and i've actually done a re-edit i've gone back and gone

00:40:31.600 i spoke to johnny and he's but he brought my attention to this concept of the conversation

00:40:37.280 stuff i want to become educated and that again is down to that growth of being the dumbest person in

00:40:43.680 the room and constantly be prepared to get educated but first of all where's the source

00:40:48.160 so there's going to be people watching this right now being like this guy can't get you down to the

00:40:53.680 titanic how does he get you on the stage of you know with a rock band can he can he really you really

00:40:58.960 seat you at the foot of michelangelo's david and you know feed you dinner while being serenaded by

00:41:05.360 italian opera singer so how do you do all those things you know i mean like from a guy that came

00:41:09.840 from east london ended up in hong kong landed in the united states somehow like how do you do all those

00:41:15.120 things i dared to ask and and this that's a ridiculous off-the-cuff statement just like come

00:41:23.360 up with batshit crazy ideas and say hey i want to you know you contact the company that like does the

00:41:29.520 i don't know the surveying of the titanic and say i've got a wealthy client that wants to see the uh

00:41:34.400 shipwreck and what's wrong with that nothing i suppose no you see how many calls did you have

00:41:40.960 to make though to make that happen uh well again the more people you know the easier the calls get

00:41:46.320 um but i i have a process okay and i'm actually writing and i can't pitch it because it's not 0.84

00:41:52.400 even done yet but i'm in the process of doing my second book and i'm calling it go for stupid 0.92

00:41:58.160 because you see what i do is every time i plan a goal i go for one that's so ridiculous 0.90

00:42:04.320 you're gonna laugh at it i don't go for impossible goals because you've already stated it's a hurdle 1.00

00:42:10.160 you've already stated a resistance i go for the ridiculous the sublime and the stupid and you 0.98

00:42:16.400 mentioned the dinner i had a client of mine that said i want to have a great dining experience in 0.99

00:42:20.960 florence that you can only do in florence so look at florence if you're in paris where would you where

00:42:27.440 would you be for the entire planet to know that you're in paris eiffel tower yeah if you're in

00:42:33.600 england buckingham palace or something in florence you've got to be careful because like the

00:42:39.360 effusi could be confused and that's the big art gallery could be confused with like amsterdam or

00:42:44.800 poland or again paris but the academia de galleria is the only museum in the planet outside of rome

00:42:52.960 that has any work of michelangelo's david and the world's most iconic statue it's not the statue of 0.94

00:42:58.720 liberty it is michelangelo's david and that's housed in this gallery so my stupid goal was if you're gonna 0.77

00:43:08.400 have the most incredible meal in in florence at the feet of michelangelo's david in the museum to

00:43:15.920 yourself a whole thomas crown kind of experience and i asked is there a picture of it if i google it

00:43:22.240 online so i can just throw it up on the screen yeah uh i don't i don't know if there is actually

00:43:26.880 um but uh i know i've got and i don't even know if i can uh text it to actually i'm i'm i know that

00:43:33.440 we've been conversing through um uh through let me do this i don't want to take too long doing this

00:43:40.320 but i literally dared to go into people and ask them if it could be done and nine times out of ten the

00:43:46.720 weird weird weird thing happened oh hang on here it is i found it oh you found it yeah there's something on

00:43:51.280 mine uh i can share it on the screen hold up window just make sure you got the right one that's it

00:43:57.760 yeah that's it yep so i literally you can see the table right in front of it looks like there's four

00:44:02.720 seats or six seats there's actually six seats uh you can just make out the little brown seats there

00:44:07.520 were actually six seats that we set up um and that's it i actually did uh an entire um table uh for six

00:44:16.640 people at the feet of michael andrew david shut the museum down from three o'clock in the afternoon

00:44:22.160 until two o'clock in the morning and then like all entrepreneurs once we've got the green light for

00:44:27.760 everything and everything's set that's usually when we try to see if we can fuck it up a bit

00:44:33.200 so i was like okay and literally it was a sunday that i was asked to do this the dinner was on a

00:44:40.400 wednesday and by monday night i had the academia and the chef all sorted and approved and so i had

00:44:48.800 tuesday i had an entire day going what else could i do how could i make this just a little bit cooler

00:44:56.880 and i was working with elton john at the time and i said who's the most famous italian singer and they

00:45:01.280 went well andrea bocelli and i was like of course it is can you get me in touch with him god love him

00:45:07.200 to come and sing at my client's dinner party and they did they actually made the introduction

00:45:14.160 and i got andrea bocelli to come and serenade my clients um at uh the the defeat of michelangelo's

00:45:21.280 david and i mean like you're the absolutely real deal i mean you're here with john travolta i see you

00:45:25.840 here with elon musk um you've rubbed shoulders with quite a few people this is your book over here by

00:45:31.520 the way too guys it's called blue fish and you should grab it the audio book's great uh steve reads it so

00:45:36.400 i mean you can listen to his crazy voice uh you know singing the lyrics to you as you kind of go

00:45:40.720 through it but uh yeah there's there's loads online on you know the stuff you've done the rock star

00:45:46.160 stories i mean uh so let me pose this this question to you let's say i wanted to play a game of chess

00:45:52.480 with arnold schwarzenegger okay how would i how would i go about arranging that blue fishing that all right

00:46:00.320 so we'll work on exactly that okay you all right so rich i'm gonna play a game with you okay that

00:46:08.480 that'll hopefully get you in the right the mindset for this are you with me or did we freeze are you

00:46:13.040 there i'm with you i'm with you okay so rich i'm having a barbecue party this saturday at my home okay

00:46:20.960 um and you're in town and i ask you if you want to come and you say yes what's the first question you

00:46:27.760 ask me what can i bring bingo i actually challenge anyone listening to this to play this game with

00:46:35.920 other people you'll get things like uh where is it what should i wear who's gonna be there how long

00:46:41.760 is it going all of those answers satisfy you they don't help me the one question a host wants is how

00:46:49.120 you can help me what can you bring to my barbecue now you want to go and have a game of chess with

00:46:57.200 arnold schwarzenegger what can you bring to the party chess board really that's gonna that's gonna

00:47:04.560 excite arnold schwarzenegger i don't know um box of cigars a hummer all right now we're getting there

00:47:11.600 now you're now we're getting there whenever you want to get hold of someone you've got to make them

00:47:19.200 want you to get what you want so if argument's like i know for argument's sake arnold schwarzenegger

00:47:26.960 does a lot of stuff with children uh health uh small business now he does a lot within that so he's got a

00:47:33.840 lot of uh philanthropic endeavors loves passions how about if you went to him and go hey i have

00:47:41.440 always always always wanted to play chess with you i've got a platform i would love to make a

00:47:48.000 donation to your charity and i would like to talk about your uh latest project on my podcast to my

00:47:56.640 program so that i could actually get more distribution which in essence would raise more funds which would

00:48:02.080 benefit you it would that and here's the key would this benefit you now of course it's all about him

00:48:09.840 now you strike those chords enough and they're gonna go yes and then you go well great all we

00:48:15.200 gotta do is play a game of chess that's actually i knew that i didn't i didn't see the dots connected

00:48:25.040 that way i really like how you very simple you've got a knack for it and i've heard you say uh talk

00:48:31.440 about stuff that you get in your dms and messages and you touched on something that's really important

00:48:38.080 almost i get a couple of dozen dms every day on instagram right it's guys like i watch your videos

00:48:44.160 can i pick your brain here's my problem in life and it's like whenever i hear somebody say can i pick

00:48:50.160 your brain i automatically hear can i can i steal your time and and pick your wallet because they're not

00:48:55.520 coming at me with value so you essentially distilled what i already know but with the system of sequences

00:49:02.000 because of how this guy operates brilliant i love it well the bottom line of it is i'm 56 i'm not

00:49:07.840 getting any younger or any prettier okay so my whole pod people will say to me hey you free to talk for

00:49:13.600 10 minutes literally on my website i have 30 minutes 750 bucks and we'll talk about anything you want

00:49:23.040 and so i'll literally say no i'm not free for 10 minutes i'm 750 for 30 sign up here or people

00:49:30.240 the classic one how many people buy it we probably get uh like one percent we no we limit oh percentage

00:49:37.440 wise but we get about six calls a month um after we've kind of like vetted it a bit um but yeah some

00:49:43.840 people some people do show up it depends how important it is to you to have me answer your your goals but

00:49:49.600 i'm just stunned with how many people that don't focus on the benefit of the recipient right in that

00:49:55.920 conversation bring some value to the table first every it's as simple as that what am i bringing

00:50:01.360 to the party i'm i know i'm being on your podcast i haven't got any hair products to sell so i know i

00:50:07.200 have to bring value hopefully bring nuggets that are going to get people come off this call and go 0.87

00:50:11.760 hang on a minute that was very simple stupid to do i'm going to do it and i'm going to be more 0.93

00:50:16.720 impactful and that's all i want um you've got 10 minutes left i know before you got to run i wanted 0.76

00:50:23.680 to ask you because um there's not a lot of people that i see in in successful long-term relationships

00:50:29.520 with their uh spouses you said you've been married for close to 40 years now yeah 37 37 this year i think

00:50:37.280 what's the uh what would you attribute to the to the success of that marriage well if i'd have been

00:50:42.640 drinking i'll probably say a huge knob but because this is a would you call that a successful marriage

00:50:47.280 first yes okay so what would you attribute to the success of it then um i would probably say

00:50:58.160 life from being a knob yeah yeah um i would probably say it's the fact that i've never settled

00:51:05.600 you know um and this is an entrepreneurial trait the nine times out of ten can cancel the

00:51:12.240 hell out of a relationship and kill it and you know you're no good you you up your game every

00:51:17.920 time yeah and you look at your relationships and your relationships have not always upped themselves 0.98

00:51:23.440 so you upgrade your house you upgrade from economy to business to first class you upgrade your home

00:51:29.600 from your house to your pen now you're constantly upgrading even the circle of friends you keep

00:51:35.200 but then you look at your loved one and you're like met her 10 years ago

00:51:38.720 i need to upgrade with claire my wife she also upgrades and she's like i need someone that's 0.97

00:51:48.480 gonna like be willing to get up at four o'clock in the morning for the family i need to be with

00:51:52.560 someone who's gonna want to do that and so she constantly pushes me i constantly push her and we end up

00:51:59.840 up in in in circles in sand pits that we've upped together and we recognize our strength

00:52:09.360 and ignore we is another person to look after that so i would say that it's teamwork and unsettling just

00:52:17.840 because you married someone and you love them that's not good enough today you know i'm with my i'm

00:52:24.560 with claire i'm with my woman because she's the most powerful beautiful compelling scary as 0.97

00:52:31.680 shit person i know in the planet to trigger me in left right and center so she's just the absolute one 0.86

00:52:41.760 i wish i could take my mouse and kind of scroll back about 30 seconds to recapture exactly what you 0.84

00:52:46.640 said but you said something like never settling yeah and i've often told guys because i mean one of the

00:52:52.640 areas that i'm recognized for i know that you don't follow me on much of my stuff but um i help

00:52:57.680 guys figure out women and i help them you know figure out relationships and i've often said that

00:53:01.840 you like as a guy you cannot relax in life okay like you have to check you have to chase excellence

00:53:07.600 if you want to deal in a long-term relationship or expose yourself to a marriage and the potential 0.99

00:53:11.760 risks of family law and losing half your shit i mean you live in one of the most hostile states in 0.99

00:53:15.760 the world in california you've got to be on your grind right like you've got to be on your purpose 0.99

00:53:19.440 you've got to chase excellence you can't relax sit back you know rip open a bag of cheetos and

00:53:23.920 sit back and watch sports seven days a week it's not going to work out she's going to leave on you 0.94

00:53:27.520 at some point yeah oh very very quick but you see the trouble is you've you've actually attacked

00:53:34.320 one of the biggest cornerstones or the biggest foundations of a man's life is is his relationship

00:53:42.160 okay it is you can actually absolutely i found that to make sure that my relationship was strong

00:53:50.240 i had to not settle for anything even including the small stuff like i love an old fashion and an

00:53:57.600 old fashion is only bloody three ingredients it ain't that hard to make but you'll be amazed at how

00:54:02.320 many times people screw it up my family will know my friends know that if if i get a a glass an old

00:54:10.240 fashion and it's got a freaking great wedge in there like an orange wedge it automatically goes 0.94

00:54:17.760 back i won't even sip it excuse me that's not an old fashion i won't even settle if it doesn't have

00:54:23.360 a large ice cube if a burger comes to me and the fries are slightly cool i'll be like don't overheat

00:54:30.560 those i need a fresh plate done from my food my drink my coffee anything i don't settle and by not

00:54:41.120 settling it raises my standards all the time and then makes other people raise their standards to

00:54:47.920 meet mine and then when i look at my relationship i'm going hang on a minute i will send a drink back

00:54:52.960 because it's got too much fruit in it therefore i'm gonna make sure i hold you accountable to the

00:54:59.760 same standards i love it it's it's profound you don't have to go big you don't have to go big if

00:55:06.080 you've got a if you've got a pen on your desk and the end is chewed up and it's dirty and disgusting

00:55:12.640 and you don't care about it what else aren't you going to care about and that's just a bloody bick 0.63

00:55:18.640 so raise your standards from the smallest cheapest nastiest tiniest little insignificant things and

00:55:26.000 you'll find that all of the more important attributes will change in in accordance that

00:55:30.880 there steve is a chapter in your next book whoop whoop um so to wrap up real quick because i know

00:55:37.280 you've got to run for your next uh session um who should follow you who shouldn't follow you

00:55:43.040 where should they follow you um so here's the first thing man marketing and branding 101

00:55:50.080 i am steve d sims everywhere i've got a free facebook group called an entrepreneur's advantage

00:55:55.920 with steve sims it's free i do a lot of videos in there but if you just visit stevedsims.com

00:56:02.080 you can find out about the book my course my speakeasy event you can find out everything or

00:56:07.840 just google steve d sims or wherever you enjoy your media whether it be tiktok twitter facebook

00:56:14.480 tinder wherever just look up steve d sims and what are you most excited about that you're working on

00:56:20.640 today so i actually launched a company just over a year ago with my son um sims.media it's literally a

00:56:27.680 branding and marketing firm in that order and we teach people how to speak how to get attention how to

00:56:33.680 get on podcasts how to promote that company that brand that's really exciting because it's with my

00:56:39.520 son and so i'm really enjoying that that's awesome steve i want to thank you for uh hopping on this

00:56:45.600 podcast with me and sharing some of your wisdom um guys check him out i'll um i'll make sure that i

00:56:50.880 link to his website below in the description and uh give this a thumbs up and if you have anything else

00:56:55.920 just check it in the comments and we'll catch up with it later um steve i'll let you go i'm going to

00:56:59.600 run an outro reel here just for three minutes appreciate it look after yourself thank you bye

00:57:04.560 this episode is brought to you by the unplugged alpha supplement line grandyke soap company and

00:57:09.440 chad's face scrub brothers if you're like me and you take what you put in your body seriously

00:57:14.320 you'll want to use the unplugged alpha supplement line an obsession with absorption is what sets this

00:57:18.720 line apart from the others you want to make sure you absorb as much of the supplements as possible

00:57:24.640 so you don't end up peeing out expensive urine my supplement line is made in the united states

00:57:29.760 from the highest quality domestic ingredients and unlike cheap supplements from china and plastic

00:57:34.320 bottles mine ship in dark glass bottles to keep your supplements fresher longer and won't seep endocrine

00:57:40.720 disrupting plastics in your supplements nothing is a hard tablet everything is an easily digested

00:57:46.080 bioavailable capsule you can filter all products by their various categories including testosterone support

00:57:52.800 estrogen metabolism fat burning immune health sleep support and performance visit the unplugged

00:57:59.360 alpha.com forward slash shop and use the subscribe and save option to get 10 off your supplement orders

00:58:06.560 or just use coupon code alpha 10 for 10 off a one-time order to try it out men i use tactical

00:58:13.040 soap and god of war beard oil every day tactical soap is a handmade product made in the united states

00:58:18.400 from ingredients you can actually pronounce not conventional endocrine lowering toiletry chemicals

00:58:23.680 both the soap and beard oils are infused with bio-identical pheromones that are designed by a

00:58:28.480 clinical psychologist and pheromone expert to maximize attractiveness to the opposite sex visit

00:58:34.560 coopersoap.com and get 10 off your order today gentlemen my go-to face scrub to keep this manly face

00:58:41.200 clean and clear is chads again it's incredibly important to me to only use products with all natural

00:58:47.120 ingredients without nasty chemicals that disrupt male hormone levels or convert to estrogen in

00:58:51.440 your body and unlike watery scrubs that slip between your fingers this thick face scrub with

00:58:56.080 black lava sand gives you powerful results in one go visit getchads.com and you'll be redirected to the

00:59:02.720 amazon store you'll get 10 off when you use coupon code getchads10 you can find all the links i've just

00:59:08.720 mentioned pinned below in the top youtube comment if you want to learn more about why i endorse these

00:59:14.160 natural products to my audience search on my youtube channel for an episode i did with dr anthony j titled

00:59:20.400 playing to win number 21 how estrogenics make you fat sick and infertile with dr anthony j let's get on

00:59:26.480 with the show guys i want to thank you for watching that was a blast see you guys the next episode

Playing to Win - April 12, 2022

064 - Steve Sims - The Real Life Wizard of OZ

Episode Stats

Summary

Transcript