Playing to Win - 085 - Playing To Lose v Playing To Win

00:00:00.000 All right. What is up, ladies and gentlemen? Welcome. This is a solo show. I'm going to

00:00:08.440 be chopping it up on the notion of playing to lose versus playing to win. Thank you for tuning

00:00:14.980 in. Hit the like button as you come in. It helps me out with the algorithms. So let's get started

00:00:21.200 in this. This could be an hour and a half, two hours that I have enough material to cover,

00:00:25.580 but I can't go anymore in two hours because I have a call then. So some of you have already

00:00:32.560 watched a lot of my content. The playing to win podcast series is a concept that I learned

00:00:39.440 several years ago, 2013 or 14. I was at a retreat and our facilitator was talking to each one

00:00:46.080 of us individually about our businesses, about our challenges, hurdles, obstacles, all sorts

00:00:52.140 of stuff. And the notion was introduced several times with many of the participants where our

00:00:59.040 facilitator Colin basically said, look, you're a weapon. You're basically a racehorse giving pony

00:01:05.040 rides. Why is this holding you back? Right? Like you can play to win in life or you can play

00:01:09.600 not to lose sort of thing. And I'll be honest. I understand that not everybody is built this

00:01:15.460 way. I completely get that. Um, I understand that there's certain people that live this,

00:01:21.960 breathe this. And regardless of where they come from, what their background is, any of those things,

00:01:28.100 it does IQ. It doesn't matter. It's just gumption, just grit, just grunt. Playing not to lose sounds a

00:01:34.820 lot like playing to win, but they are different. And there's different times in life where you're going

00:01:41.440 to play to win and where you're going to play not to lose. When you're a younger guy, it's always

00:01:46.160 playing to win without a question. Don't play defensively. Don't, don't try to just, you know,

00:01:52.600 coast through it. It's, it's a win or nothing else. And you're not going to get them all the time.

00:01:57.320 You're going to fall down. You're going to get beat. You're going to lose. You're going to have

00:01:59.940 scrapes, break broken bones, all kinds of stuff. I'm going to share a story with you real quick. Um,

00:02:05.420 about what I just did this weekend. Let me see if I can get it up on the screen here.

00:02:09.160 Uh, there it is. And share. Okay. So this is picture from Sunday and I just had my first boxing

00:02:20.520 match, an actual fight. It is, it is a place that you go, you get into a ring, you stand across from

00:02:27.460 somebody else who in this case happened to be bigger, younger, had a longer reach. Um, I think

00:02:34.420 he's six foot four. He said he doesn't look six, four in the picture cause I'm six two, but he weighs

00:02:39.420 two 45. I stepped on a scale that morning at two 13 and, um, he's 20 years younger than me. And I

00:02:47.520 approached this from a plane to win perspective. I didn't, I didn't set this match. I didn't go to

00:02:53.840 this match. I didn't get up that morning with any other reason or any other intent than to win that

00:02:58.720 match. They say that there is no point in doing things without testing them, without actually

00:03:06.480 putting them to the test. Right. They say you can't learn to swim on dry land. Um,

00:03:11.940 the first thought in my mind was lifting weights my entire life and developing a strong physique. 0.99

00:03:18.520 And, um, you know, I can pick up heavy shit and put it down. There's no question about that. 0.99

00:03:22.960 But then I came to the realization I've never been in a fight. Like I've never been in a real

00:03:26.680 fight where you oppose somebody. Like there's just random shit that happens in school, right? You 0.99

00:03:31.340 know, you get in a little scrap with Billy. He pushes you, you push it back, you break his finger.

00:03:35.600 You know, you go to the principal's office, basic stuff like that. I've never been in a real fight.

00:03:39.480 People never really bothered me. Um, you know, when I went out, when I went out with friends,

00:03:44.520 it just never really happened. I don't know if we got luckier. It's just cause we're all a bunch of big

00:03:47.820 guys that look big and strong cause we worked out or what it was, but I never really got

00:03:51.700 bothered. So my first thought three, four years ago was, okay, I should really learn how to fight.

00:03:56.600 Like, you know, if I have this strength and what's the point of it, if you can't apply it.

00:03:59.860 So I started training and training and training. I did about three years. If you guys follow me on

00:04:03.440 Instagram, you've probably seen years now of me doing posts after each training session with the

00:04:09.580 caption dues paid. That was what I would do an hour, sometimes an hour and a half. Some of the

00:04:13.880 sessions were after the session, I would post a receipt and say dues paid done it. Right. And I think

00:04:20.100 they're all into highlights somewhere over there. So two to three years into boxing, I get to the

00:04:26.640 point where it's like, okay, I've done this now. I'm, I'm now sparring. I'm sparring against my

00:04:32.700 coach. I'm hitting the bag hard. I'm doing the speed bag. I'm doing all this shit. Shouldn't I test

00:04:38.240 this? Like, shouldn't I get into a match? And you, you know, we kind of went back and forth a little

00:04:41.460 bit with it. We finally, like, you have to find an opponent. And surprisingly it's, you know, my first

00:04:48.100 thought was, well, we should find somebody with my level of experience about three years, about my

00:04:52.040 age, willing to do the same sort of thing. But surprisingly that doesn't really exist because

00:04:56.460 most guys that get into boxing do it at a young age. And there's not many guys stupid like I was 0.99

00:05:01.100 to get at it at my age. But we found James there in the photograph. James is a, he's a, he's a stunt 1.00

00:05:09.520 actor. You know, that's, that's his job. He's an ex-bouncer. He's ex-security. He's, he's a big boy.

00:05:15.560 When he comes at you swinging his arms, I'm not going to lie. It's scary, right? Um, it's one of

00:05:21.920 those things that you have to face when you get in the ring. I got up early that morning. The fight

00:05:25.520 was at nine o'clock. I got up early, uh, did a bit of meditation, listened to a 15 minute Viking war

00:05:31.440 chant. Um, did some stretching, you know, uh, ate my meal when my trainer told me to eat my meal, like

00:05:37.200 90 minutes roughly, you know, before the fight with the right amount of rice, uh, you know,

00:05:41.220 a protein combo, you know, like I, I did all the planning leading up to it. My trainer gave me

00:05:46.360 this book. Uh, I don't know if you can see it's called the custom auto mind. If you don't know

00:05:50.600 who custom auto is, he's, he was a trainer for, uh, Mike Tyson and a few other world-class boxers.

00:05:55.940 And one of the things that I, I took away from that is you have to approach each fight, each combat

00:06:02.140 with the understanding, with the mindset that you've trained, you've done the work, you've put in

00:06:07.160 the reps and that you deserve the win. So I only invited a few people. I had some, some of my

00:06:13.660 friends locally, guys in my community are like, Hey, you know, can we come out and check it out?

00:06:16.920 I had people message me when I, you know, announced that I was going to do it. You know, can I buy

00:06:20.360 tickets? Can I support this, that, and other thing? It was, it was none of those things. There

00:06:23.740 was only three people that came, um, a business partner of mine that's kind of tied into what I'm

00:06:27.960 doing. My strength trainer, who I see twice a week, my boxing coach who was in my corner and also

00:06:34.100 roughed the, um, uh, match. Uh, and I was on the fence about bringing my girlfriend because

00:06:39.380 I've seen videos online where women have seen their men lose combat in MMA fight or boxing fights,

00:06:46.280 and they never look at them the same. And I was hesitant to make the invite at first. I didn't

00:06:52.020 extend it. And then on, on the morning of, I said, you know what? Show up there at nine o'clock.

00:06:56.300 You need to see this because the plan was to win. There was, there, there was no playing the game

00:07:01.920 not to lose. There was no, I'm going to tie it. There was, I'm going to approach this from the

00:07:06.240 perspective of it's got to be a win. It's a win or nothing else. That's what playing the win looks

00:07:10.720 like. I narrowly beat him. Okay. I didn't, I didn't come out on an obvious top, knock him out.

00:07:17.100 I don't think James can be knocked out. He's, he's like, he's hurt his body pretty bad doing all the

00:07:22.240 stunt shit that he does in movies and films. Um, and he's, I mean, he basically said, I'm a meat 0.97

00:07:27.780 missile. He goes, just, just, just hit me as hard as you can. I'm probably not going to get

00:07:31.480 knocked out. I gave him three good clocks hooks to the head. The last and final one was after he 0.94

00:07:38.160 knocked the wind out of my chest and I, I basically spun his headgear around almost like it, it got

00:07:44.720 loose and he had to go back in his corner and, um, secure it back. So, you know, when you approach

00:07:50.800 life and battles and fights, you know, and things like this from the perspective that it's a win or

00:07:57.160 nothing else, I mean, I want to say you can't lose, but here I am today. I'm not that sore.

00:08:07.120 You know, my next little sore, I took a couple of jabs to the head, didn't take any under, under, um,

00:08:12.340 uh, hooks, didn't take any, uh, shovel punches, didn't take any check hooks, nothing. Um, nothing.

00:08:18.380 I, I, I was moving the whole time. Um, so aside from a few pretty heavy jabs, you know, my neck's

00:08:25.860 pretty good. I could be in a lot worse shape today. I don't know what kind of shape James is in. I mean,

00:08:29.960 I'll probably run into him on a Friday and I'll ask him how he's doing, but you know, tip my hat to

00:08:35.280 him for putting his jaw on the line. Cause who the hell knows what would happen. It could have ended

00:08:38.420 badly for me, man. I'm not a young dude. You know, um, a lot of people said I was crazy.

00:08:43.900 Maybe, maybe I am crazy. I don't know, but I had to do it. I said I was going to do it and I had to

00:08:51.600 do it. So I may or may not do another one. We'll see. I think if I do another one, I want to,

00:08:57.280 I want to get somebody that's closer to my, uh, age and a skillset. Cause that was, uh, that was like a

00:09:04.560 wow. Anyway. Um, so I wanted to share that story first. It's relevant for a whole bunch of reasons.

00:09:11.620 And in life playing to win and playing not to lose is, is just methodology that you go through

00:09:20.940 all the time. When you get older, like when you've, when you've made a large amount of money,

00:09:25.640 you've been successful, you've run some companies, you've, you've invested, you've diversified

00:09:29.940 then there, then there's probably a time. And I'm probably at that time for the most part,

00:09:34.140 when it comes to events like that, where I play more, not to lose it's, it's more on the

00:09:38.420 conservative side. Um, you know, I don't take as big risks anymore when it comes to capital

00:09:43.460 investments or investments or business ideas or any of those things. Um, that's just a piece of

00:09:48.940 advice that I got one, one time, but when you're younger, you can certainly make those mistakes

00:09:52.740 because you've got all this runway in front of you. You know, a 20 year old is going to live a lot

00:09:57.780 longer than a guy like me. So his risk tolerance level should be higher. Now, one of the things that

00:10:03.380 I'm going to be mentioning in this show as well, because I just opened it for enrollment is the

00:10:08.400 school of entrepreneurship. And I just opened that up on, um, Monday, yesterday. Uh, it's open

00:10:16.800 for enrollment until May the 6th. I've had people ask me about this from time to time with business

00:10:20.860 ideas. You know, how do I learn to become an entrepreneur business, this, that, and the other

00:10:24.640 thing. And here, let me just see if I can find the community tab because, um, there's actually a post

00:10:30.920 I need to kind of review with the comments is probably the best way to do it. I did. All right.

00:10:36.260 No, that's not it. Come on, YouTube cooperate. There we go. Community. So I did a survey and here it

00:10:48.460 is. Let's put that up on the screen. Share screen. And so I did the survey two months ago, closer to the

00:10:58.840 start of the year, obviously, because I wanted to get some feedback from people that watch my stuff

00:11:03.020 and it's 90% guys, like 91.6% dudes watch my stuff. The rest of it's women. Um, so I said, men, 0.98

00:11:10.040 what are you putting the most focus on this year? Options were having better frame in my long-term

00:11:16.100 relationship, getting more women, learning what they respond to, losing fat, gaining muscle,

00:11:19.960 being more captivating and making more money, making more money. Surprisingly came out at 60%,

00:11:25.840 60% of you guys, uh, watch my channel. There were 16,000 votes on this. So out of the 16,000 people

00:11:32.680 that voted on this, they said they wanted to make more money. They're not happy with the amount of

00:11:36.420 money that they make. Uh, I think I asked at one point in another survey on the community tab.

00:11:43.020 Here it is. Um, add to stream. What level of monthly income would you be satisfied with?

00:11:48.620 32,000 votes on this one. And for the vast majority of people, $25,000 a month was the level

00:11:57.640 of income that they would be satisfied with out of the 32,000 votes. So the reason why I'm showing

00:12:03.640 you this in context is because I'm going to go to the top here of the community tab. Again, I talked

00:12:10.940 about this last night, but I didn't go through the comments. I think the comments are more telling

00:12:14.260 than anything because it really talks about, um, playing to win versus playing not to lose

00:12:19.700 as a whole. Um, so this is just a meme must be willing to work in a fast pace and exciting

00:12:26.940 environment. And then it has a picture of the environment, right? This is just ad copy. I

00:12:32.280 wrote this entire thing. I didn't pay anybody to write it. I like to write, you know, from time to

00:12:37.060 time. I wrote my entire book. I'm writing the followup book. Um, this is just some copy that I wrote.

00:12:42.380 It's basically a long form sales letter. And I talk about all these elements of life,

00:12:47.900 what we're dealing with today as Matt. Well, here, let me just go through the highlights really

00:12:52.960 quick, right? Um, jobs, you know, we're told to go get a job, get a career. The truth, the truth

00:12:58.220 of the matter is, is job is an acronym for just over broke. You're a cog in a wheel of conformity.

00:13:04.480 And I know this because in my twenties, I was that guy. I was a wage slave in an office. Um,

00:13:09.920 Kevin O'Leary said it best. A salary is a drug they give you to get you to forget about your

00:13:14.120 dreams. I've also worked loads and loads of labor intensive jobs. I've planted forests for the

00:13:19.400 Ministry of Natural Resources. I've been an apprentice mechanic in a shop, done break jobs,

00:13:24.060 oil changes, alignments, tune-ups, all that kind of stuff. I've done lots of stuff. Okay. It wasn't

00:13:28.380 until 30 that I hit my stride and lead more into entrepreneurship. And if I'm being honest,

00:13:32.900 people always ask me the same thing in podcast interviews. If I could go back in time and offer

00:13:36.460 myself some, some different advice that I would listen to, I would say, take greater risks

00:13:40.820 sooner, basically become an entrepreneur sooner is what I would tell myself. And I'm not special

00:13:45.040 at all. What is special about me is my mindset. Um, I'll talk about that in a minute cause I got

00:13:56.800 a few other books over here that I want to reference as well. And there's a, there's one page I want

00:14:02.900 to read out of this one as well too. Um, anyway, you know, like the, it's the standard thing. You

00:14:08.800 get up, you commute, you go to work, you take your short breaks, you work, you take your lunch,

00:14:12.280 you work, you commute home, you pay your tax, you sleep, you repeat. You're basically a tool,

00:14:16.800 you know, for the system or the matrix, whatever it is that you want to call them. You're trading

00:14:20.020 an hour of time or a day of time or whatever that timeframe happens to be, depending on how you

00:14:25.780 compress or stretch it out for the same, for a equivalent amount in compensation. It could be

00:14:32.940 hourly rate, it could be a salary, it could be whatever, but it's, it's fitting in that same

00:14:38.100 timeframe, right? There's only 24 hours in a day. Um, I talk about the facts or the reality about being

00:14:45.860 a millionaire. I mean, if you live in a large urban city in the West, London, Toronto, Vancouver,

00:14:52.940 New York, Miami, LA, Chicago, any large urban center, they usually call them large urban coastal

00:15:00.920 city center sort of things. If you're, if you're worth a million dollars, it, it, it doesn't equal

00:15:08.700 financial freedom. It doesn't equal F you money, right? You can't like, I was worth that when I

00:15:13.560 basically got into a scrap with my VP at the age of 29. And then I found out later on that year that

00:15:20.140 you get let, let go for fit, but you get hired for your resume. You don't have F you money in a

00:15:25.280 scenario where you're worth about a million bucks. You just don't. Um, it's not what it was once

00:15:31.460 thought to be of something of value to, to really have F you money in today's world, especially if

00:15:37.540 you live in a large Western coastal city, you need like 10 million bucks, you know, for being honest,

00:15:42.360 there's six sources of income to become absolutely wealthy today. And I've talked about this many

00:15:49.420 times on my channel. I'm going to expand on it even more in a book in my followup. It's, and I'm not

00:15:55.880 going to go into the details, but one it's C-suite jobs, CEO, CFO, CTO, that kind of stuff. Licensed

00:16:00.940 professionals, doctors, lawyers, surgeons, accountants, dentists, whatever high ticket sales. You're selling

00:16:07.160 yachts, jets, mansions. You're getting a percentage of that. Number four is fame with an audience.

00:16:12.340 Um, it's difficult to define, but it's essentially actors, musicians, influencers, people that are

00:16:19.180 creators. You know, I would, I would probably distill it down to, and they have people that

00:16:24.400 listen to them or pay attention to what they have to say. When Kim Kardashian says, buy my Spanx brand,

00:16:30.460 women in droves, click the button and they go and buy the Spanx brand, right? Um, STEM software 1.00

00:16:35.860 engineers, tech leads, that kind of stuff. I've talked to lots of guys on consults going through

00:16:40.620 a divorce grinder that, um, have made seven, $800,000 a year working for companies like

00:16:46.280 Amazon, Facebook or whatever, just doing Cody stuff like the geeky stuff. And number six is

00:16:51.440 entrepreneurship, which is basically my chosen path. And I'll tell you more about why, you know,

00:16:56.620 in this video and the relevancy between the plane to win and play, not to lose concepts.

00:17:00.960 Um, let's skip over the part about real estate tools. Now, now here's something that's interesting

00:17:08.600 because a lot of people still get mad at this and I don't know why, because it should be obvious

00:17:12.120 as daylight to people by now, but the scamdemic was a scam every. So one through five on that list

00:17:19.040 there, where I was talking about CEOs, doctors, athletes, musicians, all this stuff, all of these

00:17:23.700 people, actors, doctors, athletes, lawyers, CEOs, they all wore face diapers. They all got jabbed.

00:17:29.560 They all bent the knee. They all use pronouns in their bio. When they're asked to by corporate,

00:17:33.020 they all eat the woke rainbows and they follow their agenda because you're still, you're still

00:17:39.560 part of that. You still have to conform. You know, uh, you still have a governing body in regards to

00:17:46.360 what it is that keeps your license on the up and up. Um, society doesn't really want freedom.

00:17:52.940 They want free stuff. So that's what we end up voting for generally speaking. Okay. And it comes to

00:17:57.680 the, and it comes at a price of yielding to their agenda. Monkey see, monkey do, don't ask questions,

00:18:03.380 do as you're told, stand on your dots, whatever it happens to be, whatever the next thing, whatever

00:18:07.300 the next scam happens to be, whatever that's going to look like, whether it's climate lockdowns,

00:18:11.480 whether it's a new variant of some, you know, airborne virus or whatever it happens to be.

00:18:17.780 Ask yourself, how's that working out for you? How did that last one work out for you? You know,

00:18:21.900 did you get where you want, you know, how many people messaged me during the last scamdemic.

00:18:26.240 They are telling me that if I don't provide, uh, proof that I was vaccinated, then I'm going to

00:18:32.400 lose my job. What I, what do I do, rich? I don't want to get this stuff. I haven't seen the tested.

00:18:37.180 I don't think I need it. I'm young and I'm healthy, but I have a roof over my family's head

00:18:41.480 and I have a mortgage to pay and I have obligations and we're already fighting. So what do I do? And it's

00:18:46.820 like, what do you want me to tell you? Like this, this is what you created for yourself. These are the

00:18:51.420 choices that you make. And I'm going to tell you right now, it's not entirely your fault,

00:18:55.240 but it is your fault. If you allow it to happen again, you know, the whole one spit and twice shy

00:18:59.360 sort of thing, right? Code of the matrix, anti-fragility. Let's talk about this a little

00:19:05.520 bit more too. You guys know what anti-fragility is? There's a book called anti-fragile. Okay.

00:19:15.920 You take, there's three physical states. There's fragile, anti-fragile, and there's robustness.

00:19:26.000 Fragile, you take a glass, you drop it, it's going to break. It's fragile. You want to ship

00:19:32.000 that to somebody, you got to put loads of popcorn wrapping and bubble wrap in and put a big fragile

00:19:36.540 sticker on it. When chaos is introduced to that object, it generally fractures, breaks, and it doesn't

00:19:43.520 respond well to it. You do not want to be fragile as a human being in life. Robustness is a better

00:19:50.020 place to be. And that's the equivalent of just taking a burlap bag and filling it with sand.

00:19:55.860 I can ship that to somebody and not put fragile on the outside of the box. It doesn't matter. You drop

00:20:00.720 it, nothing's really going to happen, right? So that's something that would be considered robust.

00:20:04.960 The concept of anti-fragility is something that improves with chaos. I said this, you know,

00:20:10.540 the other day. Most businesses, most storefronts, most restaurants, a buddy, a good buddy of mine

00:20:18.880 owns a gym. He almost got cleaned out in the scandemic because he couldn't open up to the public.

00:20:24.920 The margins and that sucked before that to begin with. But a lot of these businesses almost got

00:20:30.860 cleaned out. Some of them did. Guys like Jeff Bezos or Walmart online shopping or Amazon or eBay,

00:20:38.500 for example, did very, very well. That's a concept of anti-fragility. When chaos was introduced to

00:20:45.580 the equation, they improved. I want you to think about that. Where in your life where chaos has

00:20:53.520 been added to your life has been included into the blender of bullshit that you blend up every day in 0.99

00:21:00.800 your life? Because there's all kinds of inputs that you put in this thing, right? Have you found an 0.99

00:21:05.460 opportunity to become stronger, to improve when chaos is introduced? Most don't, right?

00:21:12.000 You know, like at the end of the day, the government doesn't care about you. Big pharma doesn't care

00:21:17.260 about you. Employers generally don't care about you. Large corporations certainly don't give a shit

00:21:22.880 about you. Hollywood doesn't care about you. But we, and when I say we, we all, you know, as a culture 0.99

00:21:29.460 in society, defer to that as the authority and trust. You know, you'd love to have sovereignty as

00:21:38.800 a guy, but you really don't. They want you on their plan, plugged into lives, paying taxes,

00:21:44.260 in debt, following the rules, bending the knee to the trending thing that controls the masses,

00:21:48.460 right? One week it's masculinity is toxic, gelat razors, right? The next week it's some guy named

00:21:57.100 Dylan that thinks he's a girl, puts on a dress and does commercials for women's makeup lines or light

00:22:03.380 beer. Now, my take on all of this is the absolute best way to escape it all is to become an

00:22:13.600 entrepreneur and build a business that you can run from anywhere in the world. I'm going to, sorry,

00:22:17.140 I'm going to put the ticker up on the bottom. I should have done this at the beginning because

00:22:19.720 I've mentioned the school of entrepreneurship is open. There is a link in the description. You can click

00:22:23.900 that and start there. It's only open until the end of the week. The problem though is that

00:22:30.640 this playing not to lose mentality, this mindset is infused in every faction of life, including

00:22:39.040 entrepreneurship. Most people that start a business within three years, nine out of 10 of them fail.

00:22:46.420 So you've got basically a 10% success rate if you're lucky. And that out of the 10% that succeed

00:22:51.660 after three years of those businesses, very few of them never crack a million dollars in annual sales.

00:22:58.560 They're the mom and pop shops that are, you know, opening up a storefront, doing alterations,

00:23:03.560 might have a small hardware shop, a landscaping business, or whatever, a daycare, doggy walking

00:23:09.760 service, any one of these things, right? They never usually crack a million dollars in sales.

00:23:15.180 And what you end up doing is you've ended up because you've, because you've played not to lose

00:23:20.340 because you've done the conventional thing that you've always been told to do. You end up in a

00:23:24.740 scenario where now you're an employee of a company that you founded, maybe with one or two other people

00:23:29.720 working there, making about the same money as you would have if you were just an employee at Bob's

00:23:34.460 company. The biggest difference though, is you don't have, sorry, you have more headaches than you

00:23:40.260 would have if you worked at Bob's company. Because Bob deals with all the bullshit. Bob deals with any 0.99

00:23:44.900 lawsuits that come in, any labor board, you know, issues, any complaints from HR. Bob deals with all

00:23:51.100 that because he's the founder, he's the owner. You just punch a clock and go home. So if you're making

00:23:55.100 the same amount of money as what you would be if you're working for somebody else, that's actually

00:24:00.280 a better position to be. And sure, you get a little bit in the way of write-offs, but you're still

00:24:03.680 paying the same tax levels because you're still on payroll the same way that you would if you were

00:24:08.160 be working for Bob sort of thing, right? So this is a very common mistake that a lot of entrepreneurs

00:24:15.180 make in life when it comes to making choices, the kind of businesses that they run. I've said this

00:24:21.420 before, it's a noble effort, but they've often created a company that employs them and they pay

00:24:25.940 themselves the same, exposed to greater risks that they have to deal with, right? And if the state says,

00:24:32.120 oh, lock everything down for the next scandemic, you got to comply. And guess what? You're now the 0.98

00:24:36.800 owner of the business at that time, right? Employees were able to go home, collect a government handout

00:24:42.400 check. Most of them made out A-OK, but when they were called back to work, they were called back

00:24:48.520 and they said, okay, well, now you got to take these experimental jabs. Some people will go to

00:24:55.460 college. They'll go and get their degrees or educations, whatever. And those things can cost tens of

00:25:03.620 thousands of dollars a year in books, tuition, you know, if you're staying on campus and that sort of

00:25:07.760 stuff. And you're basically taught again by tools of the matrix, right? Like I've often said, I'm not a big

00:25:12.420 fan of post-secondary education when you get into colleges and universities and stuff like that, because

00:25:17.460 most of them today anyway, have a lot of wokeness infused in the culture. There's far more women in 1.00

00:25:24.520 universities and colleges today than there are men. There would have been a time where that would have 1.00

00:25:29.940 been like a good thing. But now with me too's and false accusations and like the woke narrative and the

00:25:35.940 rainbows and want to cram down your throat, unless you're in a field or an area like STEM, for example, or a

00:25:42.120 degree that's going to give you the right to practice law or become a surgeon, for example, they really don't add

00:25:47.080 up. They don't make a lot of sense, right? That's the whole point on why I created the School of

00:25:52.040 Entrepreneurship. Okay. It is, it is, it is a distilled version of everything that I've learned over the last 26-odd

00:25:59.380 years when it comes to anything to do with running a profitable business that you can run from

00:26:05.060 anywhere in the world and it's easy and fun, right? There's three circles. Let me see, here it is.

00:26:13.040 Come on. I usually pull these up and put them back on. There's three interlacing circles. A lot of

00:26:19.600 people have asked me about this and I need to keep this handy for you. See if the camera will focus.

00:26:25.100 See that? When those three things overlap in business, you love doing it, you're good at it,

00:26:32.680 and it makes money. That centerpiece, that gold part is where the magic happens.

00:26:40.980 It's all boils down to. Anyway, so this course that I created really just, you know, it offers

00:26:46.340 more information on the best way to handle these things, how to structure business. And I can get

00:26:51.700 into all the details in a minute, but that was the post from yesterday. Now, the reason why I've

00:26:56.500 read all this to you and I've given you this, this little spiel showing you this meme is because all

00:27:02.040 of the responses from people, this is a funny post from the other day, blew up on Twitter. Um, a lot of

00:27:08.240 the responses from people were very, very divided in two different camps. And you can go see this right

00:27:14.140 now and you go click through and check it out afterwards if you want, but they're divided in two

00:27:17.860 camps. There's the guys that are like, I needed this message. Thank you for stating this. Um,

00:27:22.700 I saw it, but I didn't see it like some version of that, right? Massive gratitude to, you don't get

00:27:28.820 it. You're, you're not in touch with reality. Right? So let's, so let's go through these. Cause

00:27:34.600 this is definitely a playing to win versus playing not to lose concept. Um, let's sort by top comments,

00:27:41.940 I think. Um, so this one here was a positive piece of feedback. I don't know if you guys can read

00:27:47.320 this, should I make this bigger? Anyway, I think you isolated this one down to general concern

00:27:51.700 your audience very well. This spoke to me. Well done. Okay. So it made sense of this guy.

00:27:55.840 Uh, we've got a guy here. That's a brick and Mason layer at 23, working for himself for a year now,

00:28:00.980 but working for a few guys when I was younger, helped him learn much more and acquire realist

00:28:04.340 skills and make contacts in the construction to make good money. Everyone starts somewhere,

00:28:08.900 nothing wrong with a wage job. Now I didn't say there was anything wrong with a wage job. So this

00:28:13.320 fella takes it immediately. Like I'm disparaging you. If we didn't have brick and Mason workers, 0.92

00:28:19.460 we wouldn't have buildings. We wouldn't be able to maintain buildings. We wouldn't have beautiful

00:28:22.920 architecture. I'm not saying that what I'm saying though, is if you're in a position like this,

00:28:28.540 it is a more difficult business to run than one that could be location independent run from anywhere

00:28:33.620 in the world with better margins. What do brick block Mason layers need to do? Well, let's take a look

00:28:40.540 at it for a second. You need heavy equipment. Uh, I know, uh, I know a guy very, very intimately

00:28:46.200 well. That's, that's, that's a, uh, masonry guy. And here's the, here's the complaints that I hear

00:28:51.900 from him when it comes to his business. People don't show up on time. They're lazy. They're

00:28:55.620 incompetent. Sometimes they show up to work stoned or high. Um, there was one time where one of his 1.00

00:29:01.460 incompetent workers was using a forklift to move some mortar around and flipped it, right? That,

00:29:06.780 that didn't become his workers problem. It became his problem. He had to get the thing

00:29:10.700 upright. There was an insurance claim. There was damage to the motor because things flooded in

00:29:14.200 different areas. There's all kinds of things that happen with this, right? These are the sorts of

00:29:18.380 things that happen when you play in an arena that is playing not to lose because you know, for decades,

00:29:24.980 for hundreds, for thousands of years, there's always been brick block Mason layers. Brick block Mason

00:29:31.300 is what he called it anyway. So that's fine. Right. And there's nothing wrong with that, but

00:29:38.020 are you playing to win? Maybe that's his version of playing to win, right? At 23, that might've been

00:29:45.760 my version of playing to win being self-employed, you know, working for myself for a year, but I'm a

00:29:52.540 lot older now. I've seen a lot more. And I know as a fact of reality, based on my experiences in life,

00:29:58.100 that playing to win does not at all reflect that, that definition anyway, but that's what you'll

00:30:05.400 get, right? Uh, everyone's different. I wouldn't have the courage to run my business successfully

00:30:09.480 today. If it wasn't for all the skills, experience, hardship, and pain I got from working with all

00:30:12.640 these corporate jobs, the pain built character gave me purpose and forced me to perform at a

00:30:16.300 higher level, better than I ever did in my entire life. It's a great point. Um, being successful,

00:30:23.100 this is another positive point. Grizzly Adams. Do this guy was talking about the concept of

00:30:30.500 anti-fragility. Glad that I mentioned it. Oh, here's a guy. Okay. So, Hey Rich, I work for an

00:30:37.300 entrepreneur, a man, a lot like you. I enjoy working for him. And while I do do work in a fast

00:30:42.160 paced environment with intensity and long hours, I really enjoy what I do and helping build up a

00:30:46.780 terrific company. That's great. I was, I was at that point for several years in my debt settlement

00:30:51.040 business. And, uh, we had great company culture, loyal staff. It was a lot of work, but, um, a lot

00:30:56.940 of people were like this guy as he's talking about. Anyway, I suppose you don't tell your

00:31:01.420 employees that they just have a job. Do you? No, it's, it's a new concept that I've come to

00:31:05.900 realize in the last few years when I was running that business, I didn't even look at that concept.

00:31:10.920 Only about five to 10% of us are cut out to be entrepreneurs. Really? Because if you go back

00:31:15.820 about a thousand years, everybody was an entrepreneur, right? They didn't have pronouns

00:31:22.540 in their bio. They didn't have to pay taxes at the levels that are being paid. They didn't

00:31:26.920 have to take a experimental jabs, none of those things, right? Everybody was basically self-employed

00:31:33.100 and could play to win in their life in any direction that they want. Anyway, so the playing

00:31:39.180 not to lose concept is the whole, only about five to 10% of us are cut out to be entrepreneurs.

00:31:46.540 If I believe that at a younger age in my twenties, I wouldn't be sitting here talking to you guys

00:31:52.860 today. I wouldn't have this bestselling book getting close to a million copies. I wouldn't have

00:32:01.640 the audiences that I have. I wouldn't have the plaques on the wall over there from the subscriber

00:32:08.100 account that I have on the different channels. I wouldn't have the investment portfolio. I wouldn't

00:32:12.480 have anything if I believe that. If I believe that only a small percentage of people can achieve

00:32:17.880 greatness, then you're basically starting from a lost position. That's playing not to lose.

00:32:25.220 Now, that's a mindset that you can adopt. But my question always then goes to, how is that working

00:32:31.040 out for you? Just scrolling through a few of these over here because there are some good ones. I

00:32:46.320 should have highlighted them with hearts before. This guy said, I couldn't have put any better.

00:32:51.420 The sad reality is most of society has been programmed to believe. Thank you for contributing.

00:32:54.840 Okay. Tomorrow. Wow, rich. Enjoyed your insights. Extremely intelligent thoughts. Okay.

00:33:05.060 There's a few more haters in here somewhere. Let me see if I can find some of them. The plane not to

00:33:09.620 lose guys. No. Here's one. I'll never be a millionaire and I don't really care. Hang on. Let me know later

00:33:22.500 there. I'll never be a millionaire and I don't really care. I'm in STEM making good money and I'm

00:33:27.600 content. Being an entrepreneur isn't something that I want to be. I like what I do and I feel fortunate

00:33:32.700 and that's fine. Right? But you're not playing to win. You're playing not to lose. Right? So when you do

00:33:40.720 that and then the next time they say you have to take this experimental jab or you have to do this

00:33:47.420 new woke narrative to make other people feel comfortable, you're going to have to comply.

00:33:51.280 I don't have to do any of those things ever. I never will. It's never going to happen. Right?

00:33:57.140 Because I play to win in life in that realm. There's different realms in life. Right?

00:34:02.760 Dang it, rich. Every time you open it. Very well written. Fantastic post.

00:34:10.980 There's a few of them here. Why didn't they pop up at the top? I guess people didn't like them

00:34:14.520 because they didn't like them. Right? This guy over here says, so this is another play not to lose

00:34:22.420 comment. Right? I have a decent wage managing a laboratory as a chemist, but I'm still under the

00:34:28.220 boot of my company. I know I'm capable of doing a lot more, capitalized a lot, more specifically in

00:34:33.700 the area of product development. Got the whole lab to myself. Right? So, I mean, you will come to

00:34:40.620 realize that there is a limitation. There's a glass ceiling that you cannot break through

00:34:45.780 when you have a J-O-B. Best post so far, Rich. Solid pitch. Taking EMS classes in the fall,

00:34:55.880 says Hunter. EMS. I think that's emergency medical services, if I'm not mistaken. No,

00:35:01.520 I won't make nine figures in my line of work, but at least I'll have practical skills that are

00:35:04.780 priceless and won't be a drone. Do you think so? What happens when you have to provide medical

00:35:14.980 assistance to somebody who's clearly a man, but says that they're a woman? You know, there's lots

00:35:21.600 of things to contemplate in different lines of work. And if freedom and if playing to win is important

00:35:27.640 to you, and if money, wealth, like, you know, when people took the survey a couple of months ago and

00:35:32.140 60% said they want to make more money, and then when I asked them a few months prior to that, how

00:35:36.400 much money would you like to make monthly? And the vast majority said $25,000 a month. There's

00:35:42.220 nothing in here so far that I've seen in bricklaying, masonry, EMS, or any of those things that's going

00:35:48.440 to net you anywhere close to $25,000 a month. There's OnlyFans. Look, if you're a girl and you're

00:35:54.160 even average looking or slightly better than average looking, you can open up an OnlyFans and you can do

00:35:58.280 that. You can make $25,000 a month as a chick, right? Comes at a cost though. You're probably 1.00

00:36:05.420 not going to find a top shelf guy to invite you into your life and start a family with them and

00:36:10.640 have children. Here's another one. Athena. I guess this is a woman. So Athena says, I'm not sure about

00:36:21.120 this one. Entrepreneurship isn't for everyone. I totally agree. Most people fail a few times before

00:36:26.800 succeeding. Actually, it's not a few times. It's about 90%. I went into STEM into a STEM major. So

00:36:32.520 science, technology, engineering, maths, and am at a Canadian government agency job earning $100,000

00:36:38.420 a year on shocking, right? You know, the federal government pays $100,000 a year. Really laid back

00:36:44.840 environment. Shocking, right? Work from home three days a week. Again, shocking. Most days I barely do

00:36:52.640 three to four hours a day. Ooh, a government worker that only works three to four hours a day.

00:37:00.860 Proud of you, ma'am or man or whatever. There weren't any layoffs. Many colleagues have been

00:37:07.060 around here for more than 30 years. I doubt I'll do better in any other situation. I've often said that

00:37:12.480 women play not to lose a lot more than men. This is a classic example of cope, right? Again, 0.83

00:37:20.040 I'm not saying become an entrepreneur. I am offering a course in entrepreneurship that is

00:37:24.620 open for enrollment. Link in the description below. Again, shameless plug. But I'm not saying

00:37:29.840 it's for everybody. I'm saying it is the path that I've chosen. I've looked at other paths. I know how

00:37:35.400 you can make lots of money. I know how you can get freedom. I know how you can play to win. And I know

00:37:40.180 the difference between playing to win and playing not to lose. And this comment here from Athena is

00:37:44.560 absolutely playing not to lose. Secure government job, makes $100,000 a year, won't ever be laid off.

00:37:51.060 People around her have been there for 30 years, and she only needs to work three to four hours a day.

00:37:55.360 This is what the enormous amounts of tax money that I pay into the government system goes to.

00:38:01.920 Three or four hours a day of work from home most days during the week with her degree. I don't know

00:38:08.440 what she does. Oh, here's one. Exactly. This is a sarcastic one. Oh, hang on. Go back. Oh.

00:38:19.840 Anyway, this guy Beasley said exactly all 8 billion people on earth are going to be entrepreneurs.

00:38:27.080 On earth should be entrepreneurs. Makes perfect sense to me. These are just the sarcastic dipshits that

00:38:32.280 it's a lot easier to just say blah, blah, blah, blah than to actually do any work. 0.97

00:38:38.440 Can I share this? Yeah, you can share these anywhere you want. I'm not sure why you'd ask

00:38:45.160 these questions. Cubicles these days are smaller, far less private. I've been self-employed,

00:38:49.180 been through the ringer. It's okay to take a job to reset and regroup before you're off again.

00:38:55.600 My only goal right now. So this guy says my only goal right now is $10,000 a month. Once I achieve

00:39:00.440 that, I can expand because I have a lot of money to use for my business. Why set the bar so low,

00:39:05.640 right? I mean, raising your standards is the easiest way to change the outcomes in your life.

00:39:13.020 You want to invite better women into your life, raise your standards for the kind of women that 0.99

00:39:16.560 you date. You want to have better health, raise your standards for what you eat and how you train,

00:39:21.440 right? Here's a balanced, maybe slightly negative playing not to lose from Kyle.

00:39:28.640 He says, I have no problem being a very expensive cog in the wheel as a physician. So this guy's a

00:39:35.140 doctor. Number three on the list, right? Licensed professionals, doctors, lawyers, accountants,

00:39:40.320 that sort of stuff. I'll never make less than $250 an hour. Well, $250 an hour if you live in like 0.98

00:39:47.100 Thailand or Vietnam is pretty good. But like in Toronto or New York, it's not great. Like it's not

00:39:54.200 going to afford you a great life. I can move anytime, anywhere I want with no anchors other

00:39:59.580 than family needs. I have plenty of free time for any number of side hustles and hobbies.

00:40:03.680 If you're going to sell your time to somebody else as a commodity, there's nothing wrong with that.

00:40:08.140 Just know that you have to make it such that your time is too valuable for them not to fairly

00:40:13.420 compensate you. Also remember that once you build your reputation in many cog positions above,

00:40:17.600 you can be highly valuable contractor under your own direction as ad hoc 1099 employee. So basically

00:40:22.560 contractor, right? So again, that's, that's a playing not to lose angle, right? How many jabs

00:40:31.240 did this guy take? How many other requirements and hoops does he have to jump through to comply

00:40:36.380 with Western regulations and medical healthcare? I know some doctors. I know a doctor right now that

00:40:43.180 I can pick up the phone and call and he would answer right away if he saw my name that owns multiple

00:40:47.260 ER centers, right? Um, they're, they're well aware of a lot of the problems. And if you ask him the

00:40:53.680 question, he doesn't say that he's a physician or a doctor. If you ask him, are you a doctor or are you

00:40:59.160 an entrepreneur? He's an entrepreneur with a physician's license that runs medical centers,

00:41:03.500 right? So, you know, there's, there's a big difference between $250 an hour that this guy makes

00:41:09.540 and probably $3,000 an hour that my friend makes. Cause he's a entrepreneur that also happens to be

00:41:17.880 a physician that runs medical centers. You see the difference, right? Like there's, there's a big

00:41:21.920 difference between like, this is a, this Kyle is a playing not to lose angle. And my friend is a

00:41:28.160 playing to win angle, right? So two different things. Anyway, there's a whole bunch more through

00:41:33.780 here. Again, like I said, they were, they were mostly split, you know, some of them were very,

00:41:38.020 very positive. This really spoke to me. It rang true, you know, bought your course, whatever.

00:41:44.100 And then there's a good chunk of them were like, you're disconnected. Fine. Um, a couple more

00:41:51.340 resources and I'll tell you what, if you guys have any questions about entrepreneurship,

00:41:55.020 um, I will, let me invite copy. I'll, I'll get to that super chat in a second. Um, call in and

00:42:06.740 only on the topic though. Okay. We'll drop that in a live chat. Um, I got some resources I want to

00:42:14.320 cover with you here. Uh, Marco said, is the school of entrepreneurship purchasable with crypto or is

00:42:20.500 that off the table? I was signed in on two emails and didn't get any updates in the course. So I

00:42:25.140 emailed my list on Monday. Actually, I emailed it two days before Monday and said, course opens on

00:42:31.120 Monday, have your crypto ready for the discount. Cause I was offering 500 bucks off.

00:42:34.880 I emailed the list that morning and I said, here's how you make the payment 24 hours from

00:42:39.380 the time date stamp. And then it expires. Marco, if you want to email me at entrepreneurs and cars

00:42:44.020 at gmail.com, uh, I'll, I'll do you the crypto thing manually, right? So just email me. It's $500

00:42:49.820 off. The course is 1997. If you want to pay me with crypto, shoot me an email and I'll,

00:42:55.180 and I'll let you have it. Okay. Uh, thanks for asking though. All right. So what else can I cover

00:43:03.480 here? I need some water. I know that a lot of people listen to influencers today online

00:43:13.600 and, um, I try to mimic them. You can, you can guess, you know, some of the people that

00:43:20.920 I'm talking about when I was a kid. And when I say kid, I mean like 19 to 23 or so when I

00:43:26.900 was a lot younger, the kind of stuff that I would pay attention to was, uh, Bob Proctor

00:43:32.440 and Brian Tracy, primarily. I was never on the, um, Tony Robbins wagon. He always kind

00:43:38.660 of rubbed me a little bit the wrong way. Um, Brian Tracy wrote a book called Maximum Achievement.

00:43:43.880 This is one of my favorite books of all time. I definitely recommend it. If you ever feel

00:43:49.560 like you're not reaching your full potential, uh, if you look around at your life, your job,

00:43:58.320 what you do, what courses you're taking in school, maybe even, and you have a strong suspicion

00:44:04.960 that you'll be playing not to lose in your life. It's a good book. Very good book. It's old. It's

00:44:10.980 old as shit. My, the paper's starting to Brown now. I don't even know how old Brian Tracy is, 1.00

00:44:16.620 or even if he's still alive, but it is a great book. It's, it's, it's one of the few firsts that

00:44:21.360 really changed the bar. The other one that I would recommend, and I don't even know,

00:44:27.180 I'm sure you can find this on YouTube somewhere in audio format, but Brian Tracy was a very

00:44:33.880 significant personality in my youth. My dad gave me a bunch of audio cassettes

00:44:41.460 before they moved to England. Um, so my parents decided when I was around, I think 18 or 19,

00:44:51.000 my dad just got fed up with Canada, the cold winters, the tax rates, the jobs. Uh, we moved

00:44:56.840 here when I was about three, when I was small in the seventies. And, um, they've been here pretty

00:45:03.160 much their entire life. They went back to England when I was about 18 or 19. My dad said, screw it.

00:45:06.700 I'm out. I'm done. I'm done with this bullshit. And he, and he went over to England looking for 0.99

00:45:11.140 a job. My mom's job was to sell the house. And then, you know, everybody moved over there after

00:45:16.120 that. Um, before he moved there, I had the choice of going there, which I tested for three months and

00:45:22.580 I didn't like, so I came back. He, he, he basically said, look, you know, if you're going to stay here,

00:45:27.080 like, this is it, like you're a man now. Okay. Um, there was very few things that I got from him,

00:45:32.520 but, but the most prized thing that I got was a bunch of audio cassettes with a man's name, uh,

00:45:38.580 by the name of Bob Proctor on it. And he was just a motivational speaker is probably the best way that

00:45:44.260 I could put it. And a lot of people, you know, you'll see it in the comments of that, of that

00:45:51.780 thread playing to win versus playing, not to lose. A lot of people default to play, not to lose,

00:45:57.040 go to what's easy, get a J O B, get up, go to work, put in your time, collect your check. 0.86

00:46:02.540 Invest a little bit of money, go out and drink some beer on Friday nights, Tuesday nights,

00:46:06.380 wing night, you get half price wings. You know, you do all that stuff. I get it. But listening to

00:46:11.120 those audio cassettes that my dad listened to, my dad would never became a successful entrepreneur.

00:46:15.680 He tried a couple of times, but he never did it. And then listening to the tapes and then

00:46:20.100 coming up with these notions that your mind's eye, which is how you see yourself is the most critical

00:46:28.960 thing to improve. I wish I had a book to recommend, but I'm sure there's going to be YouTube videos.

00:46:33.100 Just search for Bob Proctor cassette tapes or Bob Proctor motivational speaking or any of those

00:46:38.360 things. Your mind's eye is going to determine your limits in life. You know, it's like the guys that

00:46:45.440 say, Oh, well, you know, there's 8 billion people on earth. So we're all just going to be entrepreneurs

00:46:50.820 like you rich. That's not what I said. Dipshit. That's not what I said at all. Did you read it?

00:46:56.120 Go back and read it. Right. You set those limiting beliefs for yourself. I'm just content.

00:47:02.220 Everything's fine. Is it? Because how many people were complaining during the last scandemic to me,

00:47:08.040 but did nothing about it afterwards? Plain to win versus play not to lose. The concept that I kept

00:47:14.000 going back to over and over again is if you think you're a loser and you believe you're a loser, 1.00

00:47:17.800 then you will be a loser. If you think that you're an employee and you, all you can ever be as an 0.99

00:47:22.200 employee, then you will be an employee. Right. But when you start believing that you're deservative 0.77

00:47:27.400 more than that, that you're destined for greater things, that's when you open up the scope and the

00:47:33.880 skies then become the limit. And then you look around beyond those limitations because we all draw

00:47:38.720 boxes around ourself. You know, um, Steve jobs, it was often said that, um, you know,

00:47:47.800 there's, there's in the box thinking there's outside of the box thinking, and then there's

00:47:51.560 not even seeing the box thinking. Steve jobs, founder of Apple was the man that was not even

00:47:56.700 seeing the box kind of thinking. Right. But most people think in the box, most people play not to

00:48:02.340 lose. They don't play to win. Plain to win is when you start thinking outside of the box. When you don't

00:48:07.700 even see the box anymore. Now you're a God. Now you're a legend, right? Especially if you've got

00:48:12.060 the successes and the tools and the resources and the financial capacity behind you. Now you're in

00:48:16.560 legendary territory, but it's, it's the meatball between your ears that limits your success in

00:48:24.100 your life. So I was scrolling through social the other day and I saw an old Bob Proctor video

00:48:31.360 and he was asked in the video, what are your top three books of all time? It's an older video.

00:48:40.060 It's probably at least 20 years old, maybe even 30 years old. And he said, this book, this book.

00:48:44.680 And then he said, you squared by price Pritchard. I got the book here. It's not even a book. It's a

00:48:50.420 pamphlet. I bought it off Amazon two weeks ago. Cause this is who I am, right? Like I don't stop.

00:48:56.560 There's no stopping with me. It's not like, Oh, I've done that. Now I'm just going to go to sleep

00:49:00.680 and take a nap. It's like, Oh, there's something that I haven't looked at yet. Anyway, it's not a long

00:49:07.660 book. Like I said, it's basically a pamphlet. It's called you squared. Price Pritchard was one of his

00:49:12.840 good friends. And, um, well here, let me read you two captions from this book. One of them I posted

00:49:19.520 on social media the other day when I was doing the IV. Um, it's the one with the, I promise. Are you

00:49:28.800 ready for this right now? It's one with a fly. Here it is. A true story. So he says, I'm sitting in a

00:49:39.200 quiet room at the Millcroft Inn, a peaceful little place hitting, hidden back amongst the pine trees

00:49:45.300 about an hour out of Toronto. It's just past noon, late July. And I'm listening to the desperate sounds

00:49:51.740 of a life or death struggle going on a few feet away. There's a small fly burning out the last of

00:49:59.140 its short life energies in a futile attempt to fly through the glass of the window pane. The whining

00:50:06.000 wings tell the poignant story of the fly strategy, try harder, but it's not working. The frenzied

00:50:12.960 effort offers no hope for survival. Ironically, the struggle is part of the trap. It is impossible

00:50:19.120 for the fly to try hard enough to succeed at breaking through the glass. Nevertheless, this little insect

00:50:25.860 has staked its life on reaching its goal through raw effort and determination. The fly is doomed. It will

00:50:33.000 die there on the windowsill. Across the room, 10 steps away, the door is open. 10 seconds of flying

00:50:40.760 time and the small creature could reach the outside world it seeks. With only a fraction of the effort

00:50:46.640 now being wasted, it could be free of the self-imposed trap. The breakthrough possibility is there. It would

00:50:53.480 be so easy. Why doesn't the fly try another approach? Something dramatically different. How did it get so

00:51:00.060 locked in the idea that this particular route and determined effort offer the most promise for

00:51:05.560 success? What logic, sorry, what logic is there in continuing until death to seek a breakthrough with

00:51:13.640 more of the same? No doubt this approach makes sense to the fly. Regrettably, it's an idea that will kill.

00:51:20.780 Trying harder isn't necessarily the solution to achieving more. It may not offer any real promise for

00:51:27.400 getting what you want out of life. Sometimes, in fact, it's a big part of the problem. If you stake

00:51:32.420 your hopes on the breakthrough on trying harder than ever, you may kill your chances for success.

00:51:39.320 That's just the intro to the book. There's another quick chapter. It's a page and a half long. Stick

00:51:44.920 with me. The title of this one is Suspend Disbelief. There's a little caption under here that says,

00:51:51.160 if you must doubt something, doubt your limits. It opens and says, act as if your success is for

00:51:57.820 certain. Did you ever see Boiler Room? I think it was Boiler Room. Great movie. You should go check

00:52:03.020 it out. Act as if. There's a speech there that Ben Affleck gives. You can probably just go to

00:52:09.840 YouTube right now and search for Ben Affleck's speech, Boiler Room, and you'll see what I'm talking

00:52:14.780 about. I can't play it because he squares through the whole thing. Anyway, act as if your success is for

00:52:20.020 certain. Instead of holding back because you don't have hard proof that you can make a quantum leap,

00:52:25.620 see if you end up with evidence proving you can't. Just make the jump. Act as if your success is

00:52:31.560 guaranteed, and then see which set of ideas you should believe in. Your mindset for the moment may

00:52:38.740 be flawed by doubt and skepticism. The idea of making a quantum leap in your performance, jumping from your

00:52:44.680 present level of achievement to one several stages higher in one bold stroke is an alien idea. You

00:52:51.180 haven't been trained to think that way. It's true. This is an old-ass book, and it's basically talking

00:52:57.520 about the way the matrix has lied to you, right? You may have to define reservations about the

00:53:03.100 possibility that you can make such exponential improvement at all, particularly with less effort

00:53:07.920 and in a very abbreviated time frame. The experts generally agree, though, that people typically

00:53:13.160 use only about 10% of their true potential. This is absolutely true. If we accept that argument,

00:53:19.120 and even if there were no other resources outside yourself that you could bring to bear on the

00:53:24.740 situation, you still could do 10 times as well as you've been doing. It's the same story with the

00:53:30.840 guys that are just like, I'm just content. I'm just content. And that's fine. You can be just content.

00:53:35.180 Your skepticism, which you presume is based on rational thinking and an objective assessment 1.00

00:53:45.020 of factual data about yourself, is rooted in mental junk. Your doubts are not the product of 0.98

00:53:51.240 accurate thinking, but habitual thinking. Years of you accepted flawed conclusions as correct begin to

00:53:58.060 live your life as if those warped ideas about your potential were true and cease the bold experiment

00:54:07.420 and living that brought you many breakthrough behaviors as a child. Now it's time for you to

00:54:13.940 find that faith that you had in yourself before. If you want to be skeptical of some ideas that truly

00:54:20.300 deserve to be called into question, challenge the thoughts and beliefs that you have argued against

00:54:25.340 you're taking the quantum leap. Put those old inhibiting ideas to the test by going for it with

00:54:31.900 everything you've got. Right now, just suspend disbelief. I can't do it. It's too hard.

00:54:38.740 Whatever the reason happens to be. I hear it all the time. You don't have to be convinced that you can

00:54:43.860 succeed and make it a quantum leap, but don't keep on believing in those old ideas you've been carrying

00:54:49.160 around with your personal limits. If it will make it easier, hold off for a while on believing

00:54:54.680 anything. Just act like you have complete faith. Merely do what you do if you knew you were going to

00:55:03.000 succeed. This is how I approach my fight. I'm up against an opponent that's 20 years younger than

00:55:08.160 me, that's taller than me, that weighs more than me, and I approach it from the angle of I will win.

00:55:12.660 Behave like you have that total conviction. Doubt is what does the most damage, so don't give it any

00:55:22.080 mental space. Proceed boldly as if it completely, sorry, as if it is completely inconceivable that you

00:55:28.820 will experience anything other than a successful quantum leap. If you must doubt something, doubt

00:55:35.140 your limits. Anyway, it's a very short book. You can get it off Amazon. They're expensive. I think

00:55:40.520 it's 20 bucks, but they're worth keeping around. Let's see if we have time for some call-ins. I have

00:55:47.560 a little bit of time. There's some people waiting. Make sure it's on point and on the topic tonight,

00:55:51.120 guys, today, even. If you're interested in the School of Entrepreneurship and you're watching this

00:55:56.640 somewhere else on Twitter, Twitch, or whatever, head over to YouTube. It's in the description. If

00:56:01.540 you're on Twitter, you can go to my bio, click it. You scroll down to the bottom, it says courses.

00:56:07.100 Same thing on Facebook. It's in the description for those of you that are asking.

00:56:10.520 Throw this in here. Let's see what we got.

00:56:17.380 Private chat. What do you guys got for me?

00:56:21.240 Let's give it to Dave from the UK first here. All right, Dave, what do you got for me, buddy?

00:56:27.360 Yeah, can you hear me?

00:56:30.440 Yeah.

00:56:30.840 Good question.

00:56:34.340 Yeah, yeah. So, at the moment, I'm an accountant. So, I recently became chartered in February.

00:56:44.100 And, obviously, it takes a while to become chartered. So, I'm ACCA chartered, if that makes any sense.

00:56:50.980 And I just don't know what else to do. So, I have a few ideas in terms of, so, I'm moving in with my friend.

00:56:58.380 We're going to tackle some businesses together.

00:57:01.700 And, obviously, you, Roller, some of the Red Pill guys have shown me the way and how to be successful and how to try and progress in my life.

00:57:16.300 It's just, obviously, I've gotten to this milestone.

00:57:18.480 Obviously, I'm 26. So, I'm a lot further ahead. I earn a lot more than my peers. It's just taking that next step and getting out of the cookie cutter myself.

00:57:33.400 I'm doing well right now, obviously, for my age. But, I can do more.

00:57:37.460 How old are you?

00:57:38.720 I'm 26.

00:57:39.840 And, what do you get paid doing what you're doing there in the UK?

00:57:42.460 So, I currently work. I work for the government, hence why. No face.

00:57:46.900 But, I get paid $43,000, which doesn't sound like a lot.

00:57:54.800 But, I have a cousin that lives in Canada.

00:57:56.900 And, it sort of works out to about $70,000 a year, roughly.

00:58:00.520 Yeah.

00:58:00.760 Yeah.

00:58:03.160 What's the earning potential in that role? Like, if you stay there for 30 years?

00:58:08.420 As an accountant?

00:58:09.600 Yeah.

00:58:09.820 Yeah.

00:58:10.000 So, I first came across your content in, like, 2020. So, I've been quite aggressive in getting pay increases. So, I think I went from, like, $18,000 in 2020 to $43,000 in the space of three years.

00:58:27.520 So, I'm not one to stay at a role for more than a year or two years.

00:58:33.400 And, that's how I've gotten a pay rise so much.

00:58:35.700 But, it's good. Obviously, I've progressed well. It's just, I know I can do more. I'm destined for more.

00:58:43.220 So, what's the plan? So, what does more look like for you?

00:58:45.320 So, I have a few ideas with my friend where the general gist is we're going to raise some capital in however we can, whether it be he's really good with cars.

00:58:56.860 I know a little bit about cars, but not as much as him.

00:59:00.160 We put our money together and then we look at reinvesting that some way, making our money work for us.

00:59:08.380 I need to read more. Obviously, while you're studying for these accountancy exams, they're quite heavy.

00:59:16.180 The exams are quite long. So, it's difficult to read. I've not been reading the past three years.

00:59:20.760 But, I'm trying to get back into that now.

00:59:23.200 So, okay. So, what's the business like? What does this car business that you're looking at, like, what does it solve?

00:59:29.960 Like, what's the problem that it tackles?

00:59:31.320 So, it doesn't really tackle any problem. My friend is just really good at selling cars.

00:59:38.380 And I'm really good at finance. I'm really good at budget forecasting.

00:59:42.920 It's not going to make us a million pounds, but it will make us enough to where we can then bounce into the next idea.

00:59:54.340 So, why not aim for a million pounds? Like, why go for something that's going to take all the effort to make less than a million pounds?

01:00:02.080 Because between us, we don't have an idea that will make us a million pounds.

01:00:06.940 Okay. And why do you need him then? Because he sells cars and you're good with finance.

01:00:13.920 Why do I need him?

01:00:15.360 Yeah.

01:00:16.420 I need him. I don't necessarily need him.

01:00:20.960 But he is someone that is a like-minded individual when it comes to business.

01:00:25.700 So, a lot of the stuff that you're laying on me here is topics and points that I hit on in my course, the School of Entrepreneurship.

01:00:38.560 And I'll go through the modules after I'm done with the callers so you guys can see what they are for those that are curious.

01:00:44.380 But a lot of businesses that you start, they don't really need financing.

01:00:48.720 A lot of the businesses that you start, you probably don't need a partner.

01:00:52.140 There's several consequences and downstream deleterious issues that come with having partnerships and taking on financing.

01:01:02.260 And the other thing, too, is why only look at something that can barely hit a million pounds in annual sales, right?

01:01:11.360 The amount of work that you have to put into something that's going to make you half a million versus two million is generally the same.

01:01:20.540 It's just you're structuring the business in such a way that it's scalable and that it can become a real business that is also sellable, right?

01:01:31.300 Because, I mean, what's the point in building it is my approach, right?

01:01:35.200 Like there's a notion of an easy business that's fun to operate and it's lucrative.

01:01:40.640 And then there's a notion of a hard business that's annoying, it's frustrating, and it's lame.

01:01:45.020 There's acronyms for this, by the way.

01:01:46.340 Joe Polish put this together decades ago in his I Love Marketing podcast.

01:01:49.720 It's a great podcast series.

01:01:50.620 You can check it out there still.

01:01:52.040 ELF stands for easy, lucrative, fun type of business.

01:01:54.180 You're talking about a half business, right?

01:01:56.700 And that's what most people default to.

01:01:58.740 It's the whole playing not to lose.

01:02:00.780 Well, I know about cars.

01:02:02.420 I have a friend that knows about cars.

01:02:03.780 I'm really good with finance.

01:02:05.720 So if we get together, get a little bit of funding, buy a few cars, then we'll have something that we can package out there.

01:02:13.720 And I hate to tell you, my friend, but it's a playing not to lose angle.

01:02:18.540 Okay.

01:02:19.460 Okay.

01:02:20.120 I'm not saying that it won't make money.

01:02:21.580 I'm not saying that you can't make more money than what you're making right now.

01:02:24.420 You probably will.

01:02:25.780 But if you're 26, know that you have a limited time span ahead of you.

01:02:31.820 We all die one day.

01:02:32.640 You know, it's factual.

01:02:33.780 So why burn through several years building something that requires borrowed money with a partnership that's not even going to make a million dollars a year in sales?

01:02:44.460 See, these are the things that I talk about when I say think bigger.

01:02:48.340 Like, if you're thinking anyway, why not think bigger?

01:02:50.300 Like, a lot of the lectures that I put out in my school of entrepreneurship when I'm going, and there's like eight or nine hours of this stuff now.

01:02:57.300 A lot of the stuff that I'm talking about is think bigger, right?

01:03:00.200 And this is like the conventional standardized thinking that most people approach creating a business with is I've got accounting skills.

01:03:07.980 I know my earning potential is limited.

01:03:09.340 It's a government.

01:03:09.960 It's not for me.

01:03:10.640 I want, I know that I'm destined for more, but it's like the more that you sort of set for yourself instead of moving from crawling to walking to running, you're just moving from crawling to rapid crawling sort of thing.

01:03:24.240 Like, take, take, take bigger, take bigger risks, especially at 26.

01:03:29.660 You've got lots of life ahead of you, man.

01:03:31.560 You can, you can afford to make a mistake for a year and not be too worried about it.

01:03:35.780 Right?

01:03:37.880 Yeah.

01:03:38.440 Yeah.

01:03:38.640 So I am familiar with the Elf and Half.

01:03:40.920 I kind of, I suspected it was a half business.

01:03:43.420 It's just, it's just, so the, the, the idea was we would obviously live together.

01:03:50.380 We'd obviously, um, while, while he, while we're doing this, so the idea isn't just to be satisfied with this car idea is to be together and come up with strong, stronger ideas where we can have.

01:04:07.860 And I'll, and I'll tell you something, man.

01:04:09.180 Like, look, I was in the same boat as you, exactly the same boat.

01:04:13.580 Uh, I got, I get let go at 30.

01:04:16.400 I had a mortgage to pay on my house.

01:04:18.260 My best friend at the time just broke up with his girlfriend.

01:04:21.600 He was living with a single mom.

01:04:22.780 I got a phone call from his mom and she said, you got to help him out.

01:04:25.800 It's going downhill real fast. 1.00

01:04:27.720 Bitch is crazy. 1.00

01:04:28.580 You know, help him move, you know, put him in your house, whatever you can do, rich, help him out. 1.00

01:04:31.420 I'm like, okay, fine.

01:04:32.820 I moved this guy into my house.

01:04:34.320 He was, you know, he was my best friend.

01:04:35.560 I had known him for a long time.

01:04:37.020 We done a lot together.

01:04:37.920 We used to ride motorcycles and rip it up.

01:04:40.820 I brought him into my business because I thought, oh, it would be cool to work with my best friend and live together sort of thing.

01:04:45.580 How that rolled out over the next several years is he double-crossed me.

01:04:50.100 He found ways to steal contracts.

01:04:52.940 Uh, he colluded with other people and other vendors that we were working with to set up a competitive business, which all, by the way, flopped.

01:05:00.600 Um, it all didn't work out for any of them and we don't talk anymore.

01:05:06.020 Right.

01:05:06.960 Um, I don't have patience for anybody that's going to double-cross me. 0.99

01:05:11.520 I expect my friendships to have my back, not find ways to try to fuck me over, especially after I save you from a psychopath single mom. 0.99

01:05:19.660 Right. 0.99

01:05:20.040 But these are the sorts of things that you learn over time.

01:05:22.540 And this isn't a unique or a new story.

01:05:24.640 I know there's going to be people in the comments right now, or there's going to be people, um, that are going to leave a comment after the video.

01:05:30.060 They're going to be like, this is what happens.

01:05:31.800 You know, when you, when you bring friendships into a business, it's very, very rare that friendships and partnerships succeed in that sense.

01:05:39.340 It's only when you bring complimentary skill sets to the table that they have a strong propensity for success.

01:05:46.620 So there's this notion of the inside guy and the outside guy.

01:05:49.780 Um, it's been talked about several times.

01:05:51.620 I'm not sure if you've heard about it, but a good example is Steve Jobs and Steve Wozniak.

01:05:55.640 Right.

01:05:56.380 Steve Wozniak was the inside guy. 0.99

01:05:58.920 He developed the hardware, the software, built all the shit. 0.99

01:06:01.360 He was a geeky guy. 0.99

01:06:02.180 Right.

01:06:02.960 Um, I was fortunate enough to meet this guy about 12 years ago.

01:06:05.600 Cool.

01:06:05.940 Cool dude.

01:06:06.320 Um, jobs was the outside guy.

01:06:09.540 He was the face of the marketing.

01:06:10.660 He was a face of the company.

01:06:11.640 He was a go, go, go guy.

01:06:12.900 He was a, you know, he was a leader of the business sort of thing from that sense.

01:06:16.260 When you have complimentary skill sets and you are driven towards in the same direction and look, living together, being friends.

01:06:24.220 I'm not saying it's, it's absolutely 100% not going to work out, but the worst place to start from is, well, we're friends and we're going to live together and we're going to tackle this because we both have the same interests.

01:06:34.560 You will find very, very quickly that as soon as money starts to roll in, the dynamic of your friendship will change very rapidly.

01:06:43.160 Okay.

01:06:44.120 So you have to be very, very careful with inviting a friend into a startup idea that you have.

01:06:49.280 The best ones honestly do every single guy that has the exact same story that I just told you, or a version of the exact same story that I told you.

01:06:55.320 And I've heard this dozens and dozens of times because I've done retreats here, there, everywhere, all over the world.

01:07:00.340 And when you sit down and you have the fireside chats and you start talking about something like this, you're surprised.

01:07:05.160 Like 80% of entrepreneurs have a story very, very similar to this, where they invited a friend into a business because they thought it would be cool because they never run one before.

01:07:12.680 And you're a little bit scared and you think it might be cool to do it with a friend because you can win together.

01:07:16.400 As soon as things start to grow and money rolls in, they find ways to manufacture indignation and point at you.

01:07:23.140 And that's when things start to go sideways.

01:07:25.460 80% of the time, this is where things go.

01:07:28.020 So just be very, very careful with the whole friend angle.

01:07:30.860 You know, I'd invite you to merit on that a little bit more.

01:07:34.740 Yeah.

01:07:34.920 Okay.

01:07:35.140 Um, yeah, I think, I think obviously, uh, the only reason I'm considering it because, um, again, I've known him for a long time.

01:07:43.880 He's, uh, we have the same views when it comes to women.

01:07:47.780 Right.

01:07:48.720 Um, we have the same views when it comes to, uh, business and life and, and when.

01:07:54.100 Same story that I got with my best friend, dude.

01:07:56.200 Yeah.

01:07:57.020 My ex best friend now.

01:07:58.360 And by the way, he reached out to me afterwards and he said, Hey man, you know, can we just forget about all this?

01:08:02.600 I was like, no, you're a ghost.

01:08:04.860 Lose my number. 0.93

01:08:05.560 It's done. 1.00

01:08:06.160 You don't fuck me over and expect me to become your friend again. 1.00

01:08:09.980 Yeah. 1.00

01:08:10.400 It's just, uh, it's just my friend.

01:08:12.500 Like he wouldn't, he wouldn't get with a single mother. 0.85

01:08:14.840 Like he might do something else.

01:08:18.120 That's true.

01:08:19.000 That is true.

01:08:19.900 Of course.

01:08:20.660 Like I would always have my one eye on him, but at the end of the day, um, let me, let me just leave it on this note and point.

01:08:31.460 Uh, the, the school of entrepreneurship is open for enrollment.

01:08:34.340 Have you bought the course?

01:08:35.920 No, I've not.

01:08:36.920 The course includes nine hours of lectures.

01:08:39.120 Almost.

01:08:39.620 There's a lot of useful webinars after that.

01:08:41.520 There's monthly zoom calls that you can pop in and ask questions anytime you want.

01:08:46.220 By the way, you can do it month one.

01:08:48.360 You can do it month 17.

01:08:49.260 If you want, it doesn't matter.

01:08:50.540 Right.

01:08:51.940 And then there's a private Facebook community where you can chop up ideas with the other guys in the community.

01:08:56.540 Why not just buy the course, indulge yourself in it, and then see what you can create out of it.

01:09:03.760 Okay.

01:09:04.520 That sounds good.

01:09:06.440 Contemplate it.

01:09:08.200 Yeah.

01:09:09.100 I think.

01:09:09.520 Thanks Dave.

01:09:10.020 All right.

01:09:10.360 Thank you, but take care.

01:09:11.280 And the link for that again is in the description of the YouTube video.

01:09:16.480 Mike says, as an entrepreneur, I got sued by a loser that has no case.

01:09:19.280 Fun, fun, fun.

01:09:20.340 Yeah.

01:09:20.520 Look, that's, that's one of the things that will happen when you get involved in businesses lawsuits.

01:09:25.700 Um, if you live in the States, you're probably going to deal with more of them than you normally 0.93

01:09:32.700 will.

01:09:33.100 I've seen several of them in my time.

01:09:35.180 The first one bugs you a little bit.

01:09:37.560 Um, but after you've been through it once or twice, you don't lose any sleep. 0.99

01:09:40.840 It's just like, okay, another dipshit that thinks they're going to win something. 0.92

01:09:43.680 And for the most part, they don't really, uh, like one of the best pieces of advice, 0.97

01:09:48.540 like one of the things that I can tell you that's in the course material is the vast majority of legal

01:09:52.920 notices that you'll get written on a legal's letterhead, trying to convince you to stop doing

01:09:57.540 what you're doing.

01:09:58.060 Cause that's what it boils down to.

01:09:59.120 You're doing something that they don't like and they want you to stop.

01:10:01.780 And it usually comes with a veiled threat unless that notice from the lawyer comes with a

01:10:07.360 statement of claim attached, which is, I mean, that's what they call it here, but it's essentially

01:10:12.260 a registered legal document with a, with a court clerk stamp on it, meaning that they've

01:10:17.120 paid the money, they've ponied up, they put their money where their mouth is.

01:10:19.800 And they're serious about doing something to change the course of what you're doing in

01:10:23.000 your business legally.

01:10:24.200 Unless it comes with that, you can basically run it through the shredder or you can use it

01:10:27.860 as toilet paper because four out of five times from my experience, that's exactly what it's

01:10:33.240 useful for anybody that's serious.

01:10:35.240 And this came from a business partner that I have that's still involved in one of my

01:10:37.800 businesses.

01:10:38.340 He's a lawyer.

01:10:39.300 Anybody that's serious registers a claim.

01:10:41.520 They don't write, you know, frivolous letters back and forth.

01:10:44.100 That's weak. 0.99

01:10:44.820 It's some beta shit and you can literally use it as toilet paper, not legal advice, but that's 0.99

01:10:51.400 one of the things that I talk about in my course when it comes to legal stuff. 0.98

01:10:53.840 Um, Chris, Amy, thank you for the kind words, uh, on a final thought before rolling by Rich's

01:11:04.760 school of entrepreneurship course, great value.

01:11:06.560 You should be asking a hundred times at least for the price to enter.

01:11:10.740 Uh, Chris got in early.

01:11:12.640 He's been in it for a while and, uh, you know, guy that runs his own thing.

01:11:17.540 So, you know, there's little, uh, testimonial if you need it.

01:11:21.680 Um, let me go to the private chat here and see who else we got.

01:11:28.220 Zach here.

01:11:29.020 I'll give Zach a shot here.

01:11:30.480 Zach, what do you got for me, buddy?

01:11:32.380 Hey, so quick question.

01:11:34.120 I'll keep it brief here.

01:11:35.240 I've had the opportunity recently to, uh, meet with some entrepreneurs who have shared

01:11:39.220 that when they launched their companies, they had been employed as a cog, uh, but didn't

01:11:43.860 leave, um, their cog position until such time as their company became successful.

01:11:48.780 I'm about to launch my own company.

01:11:50.640 I'm considering the same approach.

01:11:52.080 I know you've talked about in the past and some of your past videos about how, you know,

01:11:55.420 you had done some financial service for someone and he said, well, charge me for it and keep

01:12:00.080 doing it yourself.

01:12:00.820 I was wondering what your thoughts were on that particular approach.

01:12:03.980 Um, I know, uh, well, I'll stop right there and let you share your thoughts there.

01:12:09.500 So there's always a question of how do you get this new business off the ground, right?

01:12:13.140 Which is what this really just boils down to.

01:12:15.940 So effectively, yeah.

01:12:17.720 So one approaches, you've got your day job and you're going to side hustle like as a former

01:12:24.260 employer, nothing irks me more than when I'm paying an employee to do something and they're 0.91

01:12:30.920 not doing it because they're distracted doing some other shit, whether it's candy crush on 0.91

01:12:35.840 some social app or they're just launching a business, which invariably creeps in on my 0.96

01:12:40.640 time that I'm paying for now that I've gotten that out of the way.

01:12:43.780 It is, it is a path that a lot of people choose to get their business off the ground because

01:12:48.200 it's a side hustle.

01:12:48.940 They have their weekends or evenings and they find ways to deal with stuff during the day

01:12:52.400 while they're working.

01:12:53.920 It's the safe way to do it.

01:12:55.400 It's, it's the playing not to lose way to do it.

01:12:58.020 Okay.

01:12:58.520 Which works for a lot of people.

01:13:00.220 The playing to win way is the way that I did it.

01:13:02.720 I was forced into it.

01:13:04.300 They gave me a package.

01:13:05.320 They, they called me down.

01:13:06.740 We were on the eighth floor of the building.

01:13:08.080 The seventh floor was all the VPs and the president's office and all that stuff.

01:13:11.680 They call me down the seventh floor to the HR.

01:13:14.080 You know, I see the HR chick's name on the phone. 1.00

01:13:16.240 Yes.

01:13:16.520 Can you come down?

01:13:17.140 We need to meet with you.

01:13:17.920 Okay.

01:13:18.220 What's this about? 0.98

01:13:19.160 Haven't ever been called down there for fucking seven years. 0.98

01:13:21.580 Go down there. 0.99

01:13:22.440 They slide a big envelope across the table.

01:13:24.500 They say, we're packaging you off.

01:13:27.060 So I take a few thousand dollars and I go home and I'm like, what the hell am I going

01:13:30.360 to do now?

01:13:30.780 I got a mortgage. 0.99

01:13:32.500 I'm screwed. 0.99

01:13:33.380 Basically. 0.98

01:13:33.900 I look around.

01:13:34.720 Am I going to go and work some, you know, for somebody else and do the exact same thing,

01:13:38.080 probably for some different, different level of BS sort of thing.

01:13:41.640 That's like, that's what I started contemplating.

01:13:43.340 It's like, I have to pay for this roof. 0.99

01:13:45.800 I have to make shit happen. 0.98

01:13:47.220 It's kind of like when I got into that boxing match. 0.99

01:13:50.420 Sure.

01:13:51.500 I was, I was mentally prepared for it.

01:13:53.660 I had done the work.

01:13:54.560 I said, you know what?

01:13:55.460 I'm going to bring people there that are going to hold me accountable and include my

01:13:58.140 girlfriend.

01:13:58.360 Cause I can't lose to another man in front of my woman sort of thing. 0.92

01:14:01.920 Right.

01:14:02.260 You have to win.

01:14:03.680 I didn't have any other choice, but to win.

01:14:06.120 So that was a playing to win approach to getting my business off the ground.

01:14:09.700 You can use either.

01:14:10.960 They're both viable.

01:14:12.300 They both come with advantages or, or disadvantages, but I can tell you this.

01:14:15.700 There is no, like if somebody came to me and said, Hey, I have a business that I want

01:14:20.180 you to invest money into.

01:14:21.940 Can you give me $2 million for this new insert, whatever it happens to be.

01:14:25.780 And I look at them and I say, okay, well, what are you doing right now?

01:14:28.380 Like how much time do you spend on this?

01:14:29.920 You know, like, what is your strategy?

01:14:31.040 Oh, well, you know, I've got a day job and I'm, this is my side hustle and I'm trying

01:14:34.620 to get it off the ground.

01:14:35.340 Not interested, not fucking interested at all, because I know the guy that has a mortgage 0.96

01:14:40.980 to pay mouse to feed and his family and doesn't have a job is going to make it happen 10 times 0.97

01:14:45.880 more than the guy that's still working his day job and watching it as a side hustle.

01:14:50.200 You see what I'm saying?

01:14:50.740 Yeah. So to dovetail off that absolutely. So to dovetail off that then, so it sounds like

01:14:55.460 what you're referring to almost, if I'm not mistaken, is basically seeking an angel investor

01:14:59.460 to start out with the company. And so this is a, this is one option I am yet still considering.

01:15:05.260 I have a strong desire, if possible, to maintain sole exclusive ownership of the company, perhaps

01:15:12.560 grow it to a point where it would potentially reach an IPO status at some point down the

01:15:16.300 line. But suffice to say, it sounds like you are more, if I'm, if I'm understanding what

01:15:20.480 you're saying correctly, you are more in the line of find that angel investor and focus

01:15:24.560 on that exclusively. Is that, is that a correct assessment of what you're saying there?

01:15:27.800 No, I don't like to borrow money for businesses. I've never borrowed money for businesses, for

01:15:32.180 any business. And I've created three businesses that have done over a million dollars a year

01:15:35.320 in annual sales. I've, I've launched more than three, you know, obviously, you know,

01:15:38.120 some of them don't, don't work out. So I'm not a big fan of borrowed money for two reasons.

01:15:42.520 One, it doesn't always work out. And two, you tend to lose control of the business because

01:15:47.940 they tend to take a greater stake in the business than the value of the money they put into it.

01:15:53.320 And they don't always add a knowledge base to the business. If you know what I'm saying,

01:15:58.220 they just want to put money into it and then walk away. And then like what most angel investors will

01:16:02.980 do is they'll just take 20 companies and they'll just throw 20, whatever, you know, $20 million at

01:16:09.000 20 different companies, you know, million bucks each. And one or two of them will just take off and

01:16:14.120 be worth like eight or nine figures. The rest of them just either skip along, do nothing, or they flop

01:16:18.580 completely. Right. So I talk about this in my course about borrowing money, raising capital,

01:16:23.860 all that stuff. Zach, the course is 1997. It is open until the end of the week. You're the,

01:16:28.980 you're the exact kind of candidate. That's good to dive into this material and have access to the

01:16:33.780 monthly zoom call. So I'd encourage you to click the link in the description and grab a copy for

01:16:38.020 yourself. Great. Awesome. Thanks so much for your time. I really appreciate it. All right,

01:16:41.300 Zach, take care, buddy. Let's see what Willem's got here. All right, Willem. Willem, what do you

01:16:50.120 got for me, buddy? I would like to ask you, what is the easiest thing to sell online?

01:16:55.460 That's the wrong question. It's like, that's like that kid that asked, uh, Andrew, what's the easiest

01:17:02.660 way to get six pack apps? Right. What is, what is the easiest thing to sell online? The easiest thing

01:17:09.340 is what a lot of people want that there's no competition in. So my course, the school of

01:17:16.680 entrepreneurship is not a, this is the easiest thing to sell online. This is the easiest subscription

01:17:21.900 revenue, uh, business that you can sign up if you do a, B, C and D sort of thing. It's not a follow

01:17:27.220 these steps and make X amount of money course. It's a mindset course that shifts your mindset into a

01:17:33.200 belief system that you adopt, which is going to make you lots of money easily because of the kind

01:17:38.460 of business that you structure and you built. So if you have a question, like this is my business,

01:17:42.680 this is my idea. We could talk about that. But if your question is, what's the easiest thing to sell

01:17:46.800 online? I don't have an answer for you on that. Well, for example, I'm learning programming and,

01:17:51.960 uh, what would be sort of some sort of business tool that you would pay for that could make your

01:17:56.360 life easier? For example, I would, I would go back to the three circles that I showed you guys earlier.

01:18:01.100 And I would ask you to ask yourself, what do I love doing? What am I really good at doing? And what

01:18:07.900 am I love doing that I'm good at doing that also makes a shit ton, shit ton of money when you offer

01:18:13.260 that service, right? Like this is the mindset thinking, this is the shift that you need to make

01:18:17.920 from what's the easiest thing to sell online to something like, okay, how do I find what I'm going to be

01:18:23.840 good at making a lot of money that I love doing that also throws off lots of cash.

01:18:26.760 Yes. I would maybe like to develop some sort of business software that could help rich people

01:18:33.220 and entrepreneurs make their business easier. And maybe it would be some sort of, you know,

01:18:40.860 um, you have maybe like, what do you think that businesses have generally problems with that could

01:18:46.600 be automated with software? The biggest problems that business have? Yeah. The biggest problems that

01:18:52.400 businesses have is making money and growth. They also have issues with employee retention. They

01:18:57.140 have issues with even, even business models, like certain business models have problems and others

01:19:02.240 don't. For example, like the things that I talk about in my courses, well, if you move a physical

01:19:07.120 product, like your question was, what's the easiest thing to sell online? So are you talking about

01:19:11.240 software or are you talking about like a physical product, like a watch or a ring?

01:19:15.800 But I would probably like to develop software because I listened to your podcast and you talk

01:19:20.480 about information products are easier to manage and sell. Exactly. Good. Okay. So I mean,

01:19:25.320 you've been paying attention, right? So it's like, you know, if you want to sell something online,

01:19:29.220 you have the choice between, let's say, you know, this water bottle here, which is a viable product

01:19:35.280 that people sell on Amazon FBA or eBay or wherever that you can get from Alibaba and get like a large

01:19:41.240 container shipment of it. And you find ways to market on like, you can do all of that shit, 0.98

01:19:44.760 right? But then you have to find, you know, 30, 40 grand to get the first shipment over. 0.98

01:19:50.640 Then you have to apply money to marketing. Then you have to store it. Then you have to ship it.

01:19:55.200 Sometimes the shipping doesn't get it, get out there or it breaks, or you can just put that down

01:19:59.420 and say, I'm a coder. I like to code. I know how to code shit. You can make a mobile app. There's

01:20:05.100 nothing to manufacture from China or ship to get it from you to me. You can just push a button on a

01:20:11.460 computer and it travels through the internet, right? So you can structure, like you can start

01:20:16.600 from an advantageous position, a playing the win position by thinking outside of the box,

01:20:21.820 not the conventional, let me just move something on Amazon FBA, for example. This is what most people

01:20:25.900 do, by the way, and create a digital product. And, you know, create a digital product, ideally with

01:20:33.200 subscription revenue. So they're paying you monthly for access to it, right? I have lots of services that

01:20:40.560 I subscribe to. Well, I'm like, I use, um, uh, like hype fury is a good example. So hype fury is an hype

01:20:47.620 fury, hype fury, all one word. It's a, it's a service that works with Twitter and it automatically

01:20:54.220 retweets, uh, popular posts. It automatically at replies, popular posts with pitches. So if you follow

01:21:02.380 me on Twitter and you see something gets like a thousand likes, and then all of a sudden it says

01:21:07.000 something below that, did you like this tweet? You should check out my books. Did you like this tweet?

01:21:11.620 You should check out my podcast. Did you like this tweet? You should check out my supplement line,

01:21:16.060 right? And then everybody that responds to that gets, uh, gets those notifications. I'm very happy

01:21:20.780 paying whatever I pay monthly for that. I don't even know what it is, 40 bucks or something like

01:21:24.060 that. I'm very happy paying that monthly for that service to automate that aspect of my life on social

01:21:30.040 media. So I don't have to do that shit. Right. So this guy figured that, figured that pain point 0.99

01:21:35.840 for many people and integrated something that they, people now subscribe to. I don't know how

01:21:41.680 many subscribers he has, but if he's got a thousand people paying 40 bucks a month, he's doing very well.

01:21:47.480 Have you bought some sort of other software for your businesses in the past?

01:21:51.620 What kind of software?

01:21:52.980 You, have you bought any software in the past for your businesses?

01:21:56.100 Of course. Yeah.

01:21:56.720 Like, uh, probably accounting software I'm guessing or no, I don't need to buy accounting

01:22:01.840 software because it's a browser base. Now my accountant has a license. Uh, you know, he,

01:22:07.460 he does what he needs to do. I can go to a browser. I can log in. I can see my evidence. I can see

01:22:11.380 everything. Right. So I don't need to buy that software, but the software still, you know, has a

01:22:16.720 fee to the accounting firm, depending on the access level that you want as the business, right? You can

01:22:22.420 pay into it as well. But a lot of these are like, they're, uh, recession proof. They're scamdemic proof.

01:22:30.180 They're needed all the time, right? Like if you're running a business and you have accounting issues,

01:22:35.600 or if you need to account, you know, for whatever your taxes, your HST, any kind of taxes that you

01:22:40.840 need to remit to the government, then you need an easy way to do that. And if you can, like, that's all

01:22:45.720 that companies like FreshBooks work. I remember this guy, uh, gave a talk at a learning event I

01:22:50.300 was at 11, 12 years ago, and he was just getting FreshBooks off the ground. And FreshBooks is now

01:22:55.660 one of the biggest accounting software, uh, systems used here. I don't know if it's that popular around

01:23:00.840 the world, but he was, he was basically nobody. And now he's competing with QuickBooks, right? Like

01:23:05.840 the biggest one out there. So recurring revenue with software is always a good model.

01:23:10.400 Wow. Are you currently spending any more money on software except that for Twitter?

01:23:15.420 Maybe some examples. Yeah, I don't, I've lost track of all the things that I subscribe to that

01:23:19.780 I need. Um, whether it's video editing stuff, social media stuff, accounting stuff, um, anything

01:23:27.760 that, anything that you can offer a business owner that automates and eases his life simply

01:23:35.140 for a reasonable fee, people will buy. I'm mostly thinking of accounting software and, um,

01:23:44.280 yeah. Okay. Then I would, then I would take a look at the top industries that run accounting

01:23:49.480 software and see what chinks they have in the armor because they won't move fast enough to provide 1.00

01:23:54.820 solutions to something like that. But a young startup guy like you can. Thank you. That's how most of

01:24:00.820 them start. Like, like QuickBooks was all CD based and you had to have the software on your

01:24:06.340 computer. FreshBooks said, you don't need that. We'll do it browser based.

01:24:10.840 Mm-hmm. Mm-hmm. So constantly innovating and making easier life easier for, I don't know. Is

01:24:15.880 there a way to integrate into the blockchain that would make sense? I don't know. Uh, you

01:24:20.280 know, I'm not an accountant, like I'm not in that space. I just know that I have to have

01:24:23.380 that shit done for the government. So I have, so I pay. Yeah. So they can confiscate more 1.00

01:24:28.540 amount of your money. Yeah. Basically. Yeah. Yeah. That's how it works. You'll get it. Yeah.

01:24:33.620 All right, man. Thank you. Thanks buddy. See ya. All right. Um, let me quickly explain to you guys,

01:24:40.760 um, what's in the course and then we'll wrap up the stream cause I got to get ready for another call

01:24:46.060 in about 20 minutes. Um, so again, the link is in the description of the YouTube channel. If you're

01:24:52.940 watching this on Twitter, Twitch, Facebook, anywhere you can head over there. Uh, the school of

01:24:56.780 entrepreneurship is open for enrollment until May 6th. Um, if you just want to get into it,

01:25:00.960 just hit the enroll now button and boom, it should take you in to, uh, the payment page. It didn't

01:25:06.940 show you the other payment page, but it, but it opened on another window on my computer. You can

01:25:10.640 read through all this stuff. Um, you know why I did it, how it solves a lot of the problems, who I am,

01:25:16.940 what I've done, a lot of the events and, you know, accomplishments that I've achieved my life.

01:25:22.060 I've been to loads and loads of learning events. This is me with Kevin O'Leary here at Whistler.

01:25:25.700 I don't know. This was probably about 11 or 12 years ago. No beard, still, still hair on my head.

01:25:30.440 Um, I spent a lot of money going to learning events, learning the, the, the best strategies

01:25:34.420 and techniques to use in your business. Uh, Cameron Harreld, I've had him on my channel,

01:25:39.760 actually on the plane to win a podcast series. He was my business coach, uh, for about two years

01:25:45.240 in 2008. And I credit him to some of the hyper growth that I experienced in my own business

01:25:50.680 at total debt freedom. This is in the office space when he popped by from Vancouver to do a quick

01:25:54.500 tour. Um, and, uh, you know, we spent some time together, obviously in real life cause it's,

01:25:59.020 it's better than doing it over the phone, uh, office culture. This is just picture of,

01:26:04.000 you know, me and my staff at the time, uh, where I went to go study basically Zappos,

01:26:09.620 Aston Martin, I love rewards tech for kids. One at hand or got junk G adventure tours in Toronto,

01:26:14.360 Toronto social sport club. I w I went to as many other offices as I could to see what systems

01:26:21.020 they use in their business to solve problems that they had. So this is, this is me over here on the

01:26:25.620 left. Again, no facial hair, uh, with my buddy, Bill. Um, you know, we flew in together and took

01:26:30.720 a limo over to one 800 got junk and Brian Scudamore gave us a tour of the office. Brian's a cool dude.

01:26:35.640 He's, he's been running this business for decades now. Very, very profitable. Um, I've done speaking

01:26:41.080 gigs, obviously I've done loads and loads of marketing stuff. Uh, this is picture me here doing a radio ad,

01:26:45.960 uh, that I had out. And also we've used television advertising, pay-per-click advertising right now.

01:26:52.160 I don't use any advertising whatsoever. Um, all the money that I make is advertiser free. So there

01:26:59.300 are ways that you can build a business without spending marketing dollars for conventional,

01:27:04.520 uh, half type of businesses where you need radio ads, TV ads, pay-per-click advertising. I've done it

01:27:11.340 all. I know it works and I know what doesn't work. And all that stuff is in the course and in the

01:27:15.500 course curriculum, you can go check out the course curriculum too. There's three, uh,

01:27:20.020 lectures or modules on mindset. I cover taxes, legal matters, insurance, the ideal kinds of

01:27:26.360 businesses to run, how to develop a network, government and regulations, and what you need

01:27:30.900 to know about that and prepare for that because they will come and they will try to screw you. 0.89

01:27:34.720 If you do not structure yourself correctly, why borrowing money is generally dumb, human resources, 0.80

01:27:40.360 what you need to know about that, acquiring customers, building audiences and marketing,

01:27:44.780 what not to do in business. I'm a big fan of what not to do in life. It's why there's a chapter in

01:27:49.100 my book on the 20 red flags. The 20 red flags is essentially, this is what you don't do. If you

01:27:53.860 want a peaceful life with women, this is, this module here is what not to do in business. If you

01:27:58.300 want a productive, profitable and fun business to run. Uh, I talk about pivoting because you will

01:28:03.380 have to pivot. I had to pivot my debt business in 2011 when regulations and government came in and

01:28:10.200 they tried to strangle the industry, which they almost successfully did to completeness.

01:28:14.520 Uh, we found a way to pivot in the legislation that allowed us to continue. Most businesses

01:28:19.720 weren't smart enough to figure that out. So I talk extensively in this lecture about pivoting,

01:28:24.360 what we had to do to pivot, how we pivoted, all that stuff, generating business ideas. Uh,

01:28:29.640 then the last closing, uh, lecture is on the zoom calls, how they work, how to use a Facebook

01:28:34.280 discussion and so on and so forth. Then I keep adding bonus lectures. So this is where

01:28:38.480 stuff just keeps getting better and better for the older, more seasoned, tenured members

01:28:43.120 that signed up last year because they paid a lot less last year than what people are paying

01:28:47.880 today. Cause I keep adding stuff lessons from a thousand self-published books. This 44 minute

01:28:53.320 lecture. I have a guy, uh, who's in my business forum that has published over a thousand books

01:28:58.540 on Amazon. That's all he does is he publishes books in sequence, um, in a specific, uh, genre.

01:29:05.100 If I can put it that way, you can watch the lecture. If you get into the school,

01:29:08.160 lessons from Amazon FBA. Um, a guy that spent a lot of time moving physical products on Amazon.

01:29:14.620 There's a 41 minute webinar with him. There's a three part webinar that I put in after the fact,

01:29:19.560 because people were asking a lot of the times about YouTube. So I did three videos. One is 40

01:29:24.660 minutes. One is 30. And the Q and a segment is 25 minutes. It's a three part series on how I built

01:29:29.900 YouTube and how I see the platform working and how you can capitalize it for on it for your own

01:29:34.700 business. Got a guy on, on, uh, software as a service freelancing and Android development,

01:29:39.720 had a guy on, on crypto blockchain, NFTs and gaming. And I also did an additional lecture on

01:29:45.660 incentives to keep employees glued to your business. If you're the guy that has employees,

01:29:49.940 there's another one coming out at the end of this month, which hasn't been added yet,

01:29:53.180 which you'll have access to, which is on lowering your tax burden and acquiring passports

01:29:59.080 for diversification. Because some places in the world, like where I live, you can pay up to 56%

01:30:05.520 of your income in taxes. It's actually more than that. When you factor in everything that piles

01:30:09.620 on top of that, after you've paid taxes on your income, but there's places in the world where you

01:30:13.760 can pay zero taxes. So I've got a guy on for a webinar on that. Anyway, I can keep going. My,

01:30:20.360 my voice is slowly losing me. Um, I would invite you guys to check out the link and get in, uh,

01:30:27.260 the enrollment period. Again, it, it expires in four days. Uh, the course closes in four days,

01:30:32.880 11 hours and 48 minutes, according to this update over here. So, um, you get the idea. It's look,

01:30:38.060 if you're serious about making real money, um, those people that said, you know, I'd like to make way

01:30:43.920 more money than what I'm making right now. Uh, if your monthly way more money amount happens to be

01:30:49.300 $25,000, which is what people said again, this is the path to it. I'm going to tell you right now,

01:30:54.620 it's not easy. Most people will fail. Most people will do nothing with it, but if anything,

01:31:00.080 the course material will set your, will, will square you away in the sense where if you're

01:31:05.800 going to do it, you're best prepared and better prepared for a level of success. And if you're

01:31:11.480 currently running a business, I promise there's going to be a nugget in there somewhere that

01:31:14.740 you're going to be able to use, right? Whether it's at a pivot, something to do with, uh, employee,

01:31:20.080 employee retention, any issues you have. And you've also got access to me for three hours

01:31:25.380 monthly of zoom calls as well, which I do continuously into perpetuity. I have no

01:31:29.980 intention of stopping that because people are always asking me about entrepreneurship

01:31:33.740 because the channel title and what I've done, where I've come from, I'm that guy. All right.

01:31:39.140 So check that out. I hope you guys enjoy it. Um, that is pinned in the top description of the video

01:31:45.720 playing to win versus playing not to lose guys. Leave your comments below. You'll let me know.

Playing to Win - June 15, 2023

085 - Playing To Lose v Playing To Win

Episode Stats

Summary

Transcript