Radio 3Fourteen - 100 Percent Pure_ Fruit Pigmented _ Organic Cosmetics

00:00:00.000 neurocarsis

00:00:30.000 This is Radio 314 on the Red Ice Radio Network.

00:00:45.660 Welcome back to another Radio 314 interview.

00:00:48.840 Susie Wang, the founder of 100% Pure, joins me to discuss her innovative company,

00:00:53.240 which creates outstanding bath, beauty, and hair care products based on pure food-grade ingredients.

00:00:58.160 We'll discuss truth in cosmetics, harmful chemicals, and the alternative.

00:01:02.580 I was inspired to interview Susie since I've had many women writing me asking me about what natural products I use.

00:01:08.260 100% Pure is on the top of my short list.

00:01:11.060 Welcome, Susie. Thank you for being here today. How are you?

00:01:13.980 I'm doing great. Thank you, Lana, for having me.

00:01:17.280 Well, you have a very interesting story leading up to the idea of your company, 100% Pure.

00:01:22.080 So let's take it from the beginning, starting with your geisha grandmother in Japan,

00:01:25.640 your lifestyle while you lived in Japan, and how you ended up in the U.S.

00:01:30.580 Oh, yes. I actually grew up in Japan because my grandmother, she became very attached to me.

00:01:38.840 She, when she was younger, she actually had her own daughter,

00:01:44.580 and her daughter actually got kidnapped in the market when she was only five years old.

00:01:49.660 And so that's actually my mom's stepmother, and so she always missed her daughter her whole life.

00:01:58.220 She spent her whole life looking for her daughter.

00:02:01.440 And so I guess when I was born, my mom left me with my grandmother only because my grandmother got so attached to me,

00:02:13.740 and she just loved me so much.

00:02:15.640 So I was raised by her, and we went back and forth from, like, Japan and from Korea.

00:02:21.540 And so, you know, I was kind of homeschooled, and I was, you know, she taught me things like,

00:02:29.360 she taught me about nature and to respect nature, and she taught me to, you know,

00:02:35.880 like, rituals that she herself learned as a young girl.

00:02:40.500 Like, for example, she would go to her yard and pick fresh plums and cherries and lychees and, you know,

00:02:47.820 peaches and make her own facial masks. 1.00

00:02:50.400 And I pretty much, like, started as young as, like, five years old picking fruits and vegetables

00:02:59.240 and making my own facial masks and creams and things like that for myself.

00:03:04.360 Wow. So in Japan today, is the art of using herbal remedies and treatments still pretty strong,

00:03:10.200 or is it fading out with the more modern, younger generations?

00:03:14.780 I think that it's in the culture to use teas and herbs and vegetables and to respect nature.

00:03:24.520 I don't know what it's like right now because I haven't been there in so many years,

00:03:30.560 but I know that there's a lot of, I know that it's just embedded in the culture in general.

00:03:37.140 It's just to be respectful to nature.

00:03:40.360 So did you experience any culture shock when you first moved to San Francisco?

00:03:43.560 Well, not really because I always went back and forth visiting my mom.

00:03:52.020 But it was a different lifestyle because in San Francisco, it's a city.

00:03:56.780 There's a lot more people.

00:03:58.960 Whereas in Asia, I grew up by the mountains and, you know, country, very isolated from everything.

00:04:07.460 So, yeah, it was a different change.

00:04:09.020 But I loved it.

00:04:09.820 I love San Francisco.

00:04:11.800 I love California.

00:04:12.780 That's where we are now.

00:04:13.980 And I love it here.

00:04:15.520 Well, while you studied at the University of California at Berkeley, you accidentally discovered your calling.

00:04:20.560 So tell us what happened.

00:04:23.180 Well, in college, I invented a way to stabilize natural ingredients from oxidizing.

00:04:30.380 So what that means is, you know, when you would buy a cream and they would put, let's say, for example, an active ingredient like vitamin C in a cream.

00:04:39.180 By the time it was made and by the time you brought it home, the benefit of the vitamin C or the active ingredient actually goes away.

00:04:48.080 It's like oxidation, which means that it's just no longer potent.

00:04:52.740 It's no longer working.

00:04:54.200 It's useless at that point.

00:04:56.340 So whatever you're putting on your skin, it just loses its benefit, its potency.

00:05:01.180 So in college, I actually found a way to stabilize natural ingredients from oxidizing to keep the active ingredients strong, to keep it potent.

00:05:13.740 And so what I did was I actually filed patents for it.

00:05:17.500 And when I did that, these big companies, they actually reached out to me and said, you know, we are interested in licensing your patent.

00:05:26.400 We're interested in working with you on developing formulas.

00:05:30.100 And so I thought that's amazing.

00:05:32.100 So I dropped out of school and decided to do that because it was like a once in a lifetime opportunity for me.

00:05:40.340 So I ended up doing that for a few years.

00:05:42.800 It's amazing that none of those huge companies with all their resources couldn't make a similar discovery.

00:05:49.780 Instead, they just decide to use toxic chemicals as preservatives.

00:05:54.720 Yes, exactly.

00:05:57.440 One of the things that I learned is, you know, when I was formulating for these big companies, I actually had a whole bunch of vials of chemicals.

00:06:05.900 It's just like when you're at home cooking, you have, you know, your ingredients on the kitchen table when you're making a dish.

00:06:12.920 So I had a whole bunch of ingredients on the lab table, and I knocked over a vial.

00:06:17.860 And this vial that we were using in an eye cream knocked over into the lab table.

00:06:23.120 And within a few minutes, I noticed that the lab table started to degrade, disintegrate.

00:06:29.700 It started to warp.

00:06:30.880 And I thought, wow, this is crazy.

00:06:32.640 I just put over 15% of this chemical in this eye cream to give it thickness.

00:06:39.260 How could it do this?

00:06:40.940 And I started to look into it more.

00:06:44.060 I found out there's a lot of toxic chemicals that are used in cosmetics.

00:06:51.060 And that's actually why I decided to leave formulating for these large companies.

00:06:56.860 And I wanted to develop something that was more, that was purely healthy and without any toxins.

00:07:04.740 Just something that's like, you know, no synthetic chemicals, no artificial fragrances, no chemical preservatives.

00:07:13.200 Just basically like just healthy, pure products that just didn't have any of the toxins that were used.

00:07:21.220 Yeah, and you did it.

00:07:22.780 It can be done.

00:07:23.800 So why do you think these big companies are putting all these chemicals into products?

00:07:28.020 Well, I found out that it was because it was too expensive.

00:07:33.280 For example, when we would make, when we would start out by just kind of a sample formula,

00:07:40.500 and let's just say I'm just going to use chocolate, for example, like dark Belgian chocolate.

00:07:44.500 And if it's 70% of the actual formula, well, that they can mimic.

00:07:51.180 For example, they can just put like half a percent of the real chocolate instead of 70%.

00:07:56.680 And then they can, instead, they can make something that feels like chocolate and looks like chocolate.

00:08:02.240 And usually they'll use like a thickener.

00:08:04.380 Like, for example, most of the time they'll use something called a PEG, like P-E-G,

00:08:10.340 and then there's like a number behind it, like polyethylene glycol.

00:08:14.340 It's a petrochemical that fills up the space.

00:08:19.300 So I think that it has a lot to do with cost.

00:08:23.260 Also, a lot of these chemicals that they're using, what I've been reading,

00:08:26.140 is they're actually created as byproducts of other toxic industries.

00:08:30.240 So it's another way to dispose of them.

00:08:32.260 Yes, that's right.

00:08:33.400 That's actually true.

00:08:34.880 And a lot of that waste comes from like the plastic industry.

00:08:38.740 You'd be surprised on how much like plastic there is in cosmetics, liquid plastic, if you can believe it.

00:08:47.260 Because plastic, it's like a petro, they would use a lot of petrochemicals, plasticizers,

00:08:54.520 things that you just couldn't imagine that would be in cosmetics they would actually use.

00:08:58.980 For example, I was actually pretty surprised when I found out about formaldehyde and being in so many ingredients.

00:09:06.880 Formaldehyde, of course, is a preservative to preserve dead bodies.

00:09:12.460 So they're using chemicals that can preserve dead bodies to preserve cosmetics.

00:09:20.020 That's crazy.

00:09:21.260 I learned a lot.

00:09:22.040 Like, for example, did you even know that, you know, consumers just need to be aware and just need to be educated?

00:09:29.900 Like, for example, did you know that when, let's say, for example, a cow is butchered, right, slaughtered?

00:09:38.760 And did you know that the flesh is rotting right away?

00:09:44.700 So in the slaughterhouse, did you know that they hose it down with a preservative, like a chemical preservative,

00:09:51.220 so that it can last from the slaughterhouse to the store and then from the store to your kitchen?

00:09:58.600 Oh, geez.

00:09:59.440 People just think that when they're buying meat, for example, they're just getting fresh meat.

00:10:03.380 But that meat was coated with a preservative, for example.

00:10:06.960 A lot of people just like, you know, there's just so many toxins and so many things that are dangerous.

00:10:13.780 A lot of people don't know, and especially things that you're applying on your skin, it's just as good as eating it

00:10:23.320 because, truthfully, what you do put on your skin, it actually gets absorbed into your bloodstream.

00:10:30.200 That's right.

00:10:30.460 That's exactly how birth control patches work.

00:10:33.780 Mm-hmm.

00:10:34.240 That's how nicotine patches work.

00:10:36.020 That's why a lot of people think, oh, do I really need to worry about, you know,

00:10:44.400 so what if it's natural, who cares if I'm putting, you know, toxic ingredients on my skin?

00:10:49.120 It's only on my skin.

00:10:50.140 I can wash it off.

00:10:52.340 That's true.

00:10:53.060 You can wash it off.

00:10:53.820 But certainly some of it does get absorbed into your skin.

00:10:59.840 Of course it does.

00:11:00.660 Yeah.

00:11:00.860 I mean, the skin's the largest organ there is.

00:11:02.720 So if you can't eat it and ingest it, why put it on your body?

00:11:06.600 Exactly.

00:11:08.040 We've also spoken a lot on this program about endocrine disruptors,

00:11:12.460 but more from a conspiratorial viewpoint addressing why they're being allowed in products.

00:11:16.960 But in your work, have you come across any research about gender benders, as they call them,

00:11:20.920 chemicals, and why you think they're just about in every product there is?

00:11:24.540 I think that chemicals are cheap.

00:11:26.300 So, for example, okay, so, you know, aspirin, to get rid of headaches, it actually,

00:11:34.120 before they used to use something from a plant, the white willow plant, and people used to, like,

00:11:41.940 chew on them.

00:11:42.900 But it's more expensive to actually plant those herbs rather than, whereas it's cheaper to make chemical substitutions that work just the same.

00:11:58.420 I think that it's more expensive to use the real ingredient.

00:12:02.580 That's what I'm finding.

00:12:03.300 And, of course, like, large companies, they care the most about profit.

00:12:09.000 So they have to, they would rather, for example, like, make a lot more profit so they would use the chemical version.

00:12:18.400 That's why pharmaceutical companies are selling aspirin versus white willow. 0.88

00:12:25.120 Well, shame on them. 0.96

00:12:26.440 So tell me also, I mean, we've covered many times the crookedness of the FDA, who declares all sorts of harmful toxins as safe.

00:12:33.640 Simultaneously, they don't approve natural products.

00:12:35.680 What has been your interaction with the FDA in order to create and sell cosmetics?

00:12:40.900 Well, I know that the FDA, they actually came to our facility, and they actually were very proud of us.

00:12:48.940 You know, they ended up giving us a big hug and thanked us because they actually, they were proud that we're U.S. manufacturers, and they're very happy with what we did.

00:12:59.820 And what they told us was that, you know, like, so the FDA, they allow certain colorants.

00:13:10.200 For example, the FDA will allow the use of FD&C dyes, like, for example, red dye number 40, blue dye number 6, yellow dye number 2, or they will allow minerals to be, minerals are iron oxide, so oxidized iron.

00:13:31.300 So basically, they will either allow synthetic dyes, FD&C colors, or minerals to be used as colorants.

00:13:38.440 What they had an issue with that they said they were concerned with is that we are using, rather than using dyes or minerals, we actually use fruit and vegetable pigments.

00:13:52.100 So rather than using red dye number 40, or iron oxide, 100% pure is using strawberry pigments, pomegranate pigments, raspberry pigments to color the skin.

00:14:04.360 So they said that, you know, because it's not approved, it's not an FDA-approved colorant, although that's the only issue is that we're using fruit dyes rather than chemical dyes.

00:14:18.960 And that was one, that was, like, an issue.

00:14:23.640 That's funny.

00:14:24.460 But, of course, the fruit dyes, yeah, the fruit dyes are, you know, they're better for you than minerals.

00:14:30.240 Or better for you than FD&C dyes.

00:14:35.020 Fruit dyes, you know, like, have you, you know, when you pick, have you ever picked blackberries?

00:14:39.720 It's summer now, so there's berries out.

00:14:41.820 Oh, yeah.

00:14:42.380 Have you ever picked berries?

00:14:44.000 Mm-hmm.

00:14:45.340 And you notice when you're picking berries, it stains your skin?

00:14:48.440 Yeah.

00:14:50.240 So that's, the dyes in fruits and vegetables, the colorants, the pigments in fruits and vegetables is the dyes that we use to color 100% pure cosmetics.

00:15:02.700 And that's the only thing that the FDA said is that, well, those fruit pigments aren't approved by the FDA.

00:15:10.580 But because, you know, but honestly, they're not, it's obviously fruit and vegetable pigments are not dangerous, so they're kind of not bothering us about it.

00:15:21.320 So why won't they approve it?

00:15:22.640 What's the problem? 0.98

00:15:23.340 It's ridiculous.

00:15:23.800 I think it's because no one else uses it, and it's not big enough of a market, I think.

00:15:29.760 And I'm not really sure why they're not approving it, but we are, we, that's all that we use is fruit and vegetable dyes in our color cosmetics.

00:15:38.100 Yeah, I have to say, your foundation is amazing.

00:15:41.440 The foundation makeup, it feels better than anything I've ever used, and it has a nice glow to it.

00:15:46.380 And it comes from flowers and plants.

00:15:48.740 It's amazing.

00:15:50.200 Exactly.

00:15:50.940 And, you know, labs, they can actually make the same exact thing with the same exact ingredients.

00:15:56.180 Like, for example, you know, they don't have to use talc.

00:15:59.320 They can use rice starch.

00:16:00.960 They don't have to use artificial dyes.

00:16:03.100 They can use fruit and vegetable pigments.

00:16:05.600 So that's what 100% pure goal is.

00:16:08.620 Our mission is to create the absolute most healthy, the most pure line of skincare, bath and body products, and fruit pigmented makeup in the world.

00:16:17.860 Well, you're doing a great job.

00:16:20.560 I got to ask, where do your ingredients, where do your ingredients come from?

00:16:25.540 So our ingredients come from mostly the U.S., but there are certain indigenous ingredients.

00:16:33.200 Like, for example, acai berries, they are only grown in Brazil.

00:16:38.600 And so they're freeze-dried and then sent over.

00:16:43.140 And then our shea butter is from Africa.

00:16:46.820 But we actually are very particular about where we get certain ingredients.

00:16:52.360 So, for example, we make sure that there's no slave labor, there's no child labor, and that it's helping a village to help the women in Africa to sustain themselves.

00:17:08.200 So our vanilla, 100% pure, uses, like, fair trade ingredients, organic ingredients.

00:17:16.320 Our vanilla is from Tahiti.

00:17:18.940 Our coffee is from Hawaii.

00:17:21.860 And so we source the absolute best ingredients in the world.

00:17:27.420 And the one thing is, you know, our standards of purity and our standards of quality is actually by far the most, let's say, they're so strict.

00:17:45.020 Because, for example, when we get an ingredient in, so, for example, if we buy green tea, organic green tea, we actually send out the organic green tea leaves to a lab just to make sure that there are no chemical fertilizers or any kind of pesticides on them.

00:18:05.440 And then we also, of course, get the organic certificates.

00:18:10.420 But we just make sure that every raw ingredient does not have any pesticides, any kind of chemical fertilizer.

00:18:18.440 And then we test every raw ingredient.

00:18:21.760 We also test the raw ingredients together in the formula.

00:18:24.760 Because did you know that certain ingredients, mixed with certain ingredients, they can create toxins?

00:18:31.140 Yeah, of course.

00:18:31.840 Did you know that?

00:18:32.420 Yeah.

00:18:32.940 So, for example, like, if you're in the kitchen and you're cleaning your kitchen with Windex, you're cleaning the windows with Windex, and you're cleaning the sink with Clorox,

00:18:43.600 well, the fumes from the Clorox and the fumes from the Windex, they can actually mix together and make you faint because that creates, like, a very, very toxic chemical in airborne toxins that can actually kill you.

00:19:00.400 Have you ever heard that before?

00:19:01.900 Yeah, I have.

00:19:02.740 And the other thing is, you know, the FDA likes to say, oh, it's okay in small amounts.

00:19:06.860 But when you think about all the beauty products, then there's the clothing, then there's the things you clean your house with.

00:19:12.620 I mean, everything is polluted.

00:19:14.400 So, add all those things together, and then you're getting a nice big daily dose.

00:19:19.400 Yes, that's right.

00:19:20.400 And, you know, the thing is, once toxins enter your body, it's really hard on your liver and really hard on your kidneys to help clean out all these toxins from your body.

00:19:34.040 That's right.

00:19:34.660 So, you do have to, so you have to be careful with all the amount of pollution and radiation and all these toxins that we're exposed to.

00:19:43.920 And I have to wonder, you know, why are so many people getting affected with cancer and so many different illnesses?

00:19:51.560 You know, like, you know, when you fly in the air, when you're flying in the airplane, I even recommend for everyone, don't ever get into one of those body scanners, you know, where they're scanning your whole body all around.

00:20:08.920 Yeah.

00:20:09.040 And because that emits so much radiation, because you're already getting so much radiation on the plane, so don't let anyone, you know, don't let them scan your body with that entire body radiation scanner.

00:20:25.380 And when you're going to the dentist, I never get the x-rays, you know, the ones where you bite down.

00:20:30.860 Yeah, yeah, you need to opt out of all those things.

00:20:33.920 Yeah, opt out of the x-rays for your teeth because the dentist, they can actually physically check.

00:20:40.240 My fiancé, his parents are all doctors, and they're the ones who warned me.

00:20:47.020 He never, ever, when you go to the dentist, don't ever get, like, the x-rays because it emits so much radiation.

00:20:53.560 Yeah, people put too much faith in their doctors.

00:20:57.180 They just do whatever the doctor tells them.

00:21:00.220 Yeah, I mean, like, we're exposed to so much radiation, so much pollutants, so much toxins already through day-to-day life, but try to stay away from any more than you have to.

00:21:14.020 Mm-hmm, that's right.

00:21:15.140 So, what I was telling you about the 100% Pure is that not only do we test our ingredients for purity, and we test every ingredient together just to make sure that this ingredient with this ingredient is synergistic rather than fighting each other and causing some caustic, you know, just like how Clorox and Windex can cause something very toxic.

00:21:39.180 Yeah.

00:21:39.360 So, we test the formulas.

00:21:41.920 We also test the packaging because we want to make sure there's no folate or BPA, which can be in, you know, toxins can even be in packaging.

00:21:52.000 Mm-hmm.

00:21:52.200 Certain ingredients can actually make the packaging leak out chemicals, so we test for that, and we also test for, you know, just like, so we test a lot for, so what I'm trying to tell you is, like, 100% Pure

00:22:09.000 Standard of Purity and Standard of Quality, I think is far above a typical cosmetic brand.

00:22:17.940 And your prices are not high, so the thing is, these big companies keep saying, oh, bottom line, bottom line, but really, what is the price difference that we're talking about?

00:22:26.920 It can't be that much, you know, oh, it's cheaper to use a chemical, but then here you are using real plants.

00:22:31.560 Actually, Lana, it's a huge difference.

00:22:36.980 Like, for example, if it costs, let's say, for example, for us to use, I'm just going to use an example, like a dollar for chocolate, real pure dark gel gin chocolate.

00:22:51.280 It could cost two cents to use polyethylene glycol.

00:22:56.860 It's a huge difference.

00:22:58.540 Jeez.

00:23:00.240 Yeah, it is a huge difference.

00:23:02.340 Wow.

00:23:03.440 I wanted to ask you also about getting the organic seal.

00:23:07.020 What kind of process do you have to go through?

00:23:10.020 We're actually in the process of going through that right now, and it seems very straightforward and very easy.

00:23:17.760 All they're going to do is, because we have on record all our certified organic certificates, and so we just collect them, and I think that all they're going to do is just come over and check our facilities and watch us make it.

00:23:33.140 And I think that's how they're going to issue it.

00:23:36.820 Someone's currently working on getting USC certified organic for everything, for our skincare at first to start off with.

00:23:45.820 Some of our things are certified organic, and then we're just working on trying to get more.

00:23:51.960 Yeah, and there's also a lot of phony organic products out there.

00:23:54.940 They're really hitting the market pretty hard right now with the trendy green movement.

00:23:58.980 Haven't you noticed?

00:24:01.020 Yes.

00:24:01.600 I just feel that, you know, people are calling things natural or organic because it just seems like they think that's a trend.

00:24:10.080 But really, for us, it's not just a trend.

00:24:14.180 It's really because we know that toxins are very dangerous.

00:24:19.520 And so I don't know if people think that maybe it's just trendy right now, but to me, it's just more than a trend.

00:24:28.640 It's dangerous.

00:24:29.620 That's why.

00:24:30.600 Also, to understand the process of what you go through, how easy is it to make beauty products directly from someone's garden, let's say?

00:24:39.180 Oh, you know what?

00:24:41.160 You can do so many things with nature.

00:24:44.120 I, you know, we have a well at our house, and the well emits so much calcium, and so we had a lot of calcium buildup in our shower heads.

00:24:52.980 You know what I did is I just, I went to my yard, and I picked a lemon, and I used the lemon and just kind of rubbed over my, like, my faucet and all my hardware in my kitchen and in my bathroom.

00:25:07.140 And it just made it shiny, like brand new.

00:25:09.820 You can do so much with things in your garden.

00:25:12.880 I go into my yard, and I pick strawberries, and I'm mashing them up, and I mix it with yogurt and honey, and I make my own scrub.

00:25:22.980 You know, nature is the best thing that you can do.

00:25:26.080 The only thing is, is that it's just harder to preserve.

00:25:30.340 For example, our preservative, we use Japanese honeysuckle, and it's a powerfully antibacterial plant-based preservative, but it's a lot more expensive than, for example, paraben.

00:25:46.720 We use oregano, thyme, goldenseal.

00:25:52.220 We use a lot of antibacterial, like rosemary, antibacterial herbs.

00:25:58.820 And as you can imagine, like rosemary, oregano, thyme, they're a lot more expensive than chemical formaldehyde, for example.

00:26:09.340 Mm-hmm.

00:26:10.280 Oh, yeah.

00:26:12.120 Yes, somewhere you also mentioned that you don't sell products in China because they require all products to be tested on animals.

00:26:17.740 Did I hear that right?

00:26:18.380 Oh, that is absolutely right.

00:26:21.180 I mean, 100% pure.

00:26:22.980 We are such animal lovers.

00:26:26.540 We, I mean, me personally, I grew up vegan.

00:26:29.460 I don't want to ever eat meat because I don't want to hurt animals.

00:26:34.960 So, 100% pure, we're really, really popular, and we're really, we have this huge fan base in China.

00:26:45.540 People from China travel to California to our retail stores, and they're stuffing their suitcases with 100% pure products.

00:26:56.520 And it's interesting, like so many people, they, in China, our products are so popular.

00:27:02.500 And we, we will not register in China because if you register your products in China, they, China requires that you, you animal test.

00:27:15.880 And so, we would rather forego animal tests.

00:27:20.780 I mean, we would rather forego profits than to participate in animal testing.

00:27:25.000 Of course.

00:27:25.820 Yeah.

00:27:26.120 I mean, the, some of the things that's happening in China, it just makes me disgusted.

00:27:31.380 Like, you know, in China, they actually, they would actually go to private homes and catch dogs and cats, you know, private residences and kidnap people, dogs and cats. 0.95

00:27:48.320 And they would actually rip out their fur, and they would use the fur for makeup brushes. 0.56

00:27:55.040 That's why 100% pure makeup brushes are all vegan because people don't realize when I'm wearing, when I'm, when I'm using my blush brush, people don't realize that they're actually using squirrel or mink or fox.

00:28:08.080 You know, an animal has to go through so much suffering.

00:28:10.620 And, um, the way that fur is extracted from animals is so inhumane.

00:28:16.580 It's so cruel.

00:28:17.900 Do you know that they actually rip out the skin when the animal, while the animal is alive?

00:28:22.680 I did not know that.

00:28:23.600 They don't even, they do not even, Lana, um, they do not even have the decency to actually, um, put the animal out of its misery before ripping out the fur.

00:28:34.400 Wow.

00:28:34.700 Um, they actually, yes, I mean, it's just, it's horrific. 1.00

00:28:39.040 Oh, these people are psychotic.

00:28:42.060 Yeah, they actually would, uh, rip out the fur from an animal while it's alive, and the animals are just screaming.

00:28:49.140 So these, in China, like, what these farmers, these fur farmers would do is they would actually drive around and go into private residences and pick up, um, you know, catch, like, uh, people's pets.

00:29:04.520 And they would stuff them into cages.

00:29:06.600 And I saw these pictures of, like, dogs, their nose being cut by the cage because they're pushed into the cage so far and so, with, it's so packed in there.

00:29:18.660 And, yeah, it's just so sad.

00:29:21.360 So think about that, ladies, when you're using your makeup brushes. 1.00

00:29:24.080 So please always, like, please ban fur, um, please do not support fur, and even when you're buying makeup brushes, please do not use fur.

00:29:35.140 Do not buy fur makeup brushes or fur coats or just know that, like, um, the animals, they're crying out in pain.

00:29:42.120 And they're actually, there's a lot of videos out there, Lana, like, um, where the, they would actually, um, hit the animal, like, the baby fox.

00:29:50.260 They would hit the baby fox or, or baby dog, um, with a bat and then just rip up the fur.

00:29:56.880 Yeah, I can't watch that stuff.

00:29:58.520 It'll just stay in my mind.

00:30:00.520 It's horrible.

00:30:01.120 Yeah.

00:30:01.260 So, do you ever see that?

00:30:03.340 I'm sorry, we're supposed to be talking about being excited, talking about, like, animal proceeds.

00:30:10.180 I'm just so passionate about animals.

00:30:12.540 Um, that's why our company, 100% Pure, we're always so charitable.

00:30:18.060 Um, we donate a lot to animal charities, um, to help, really, even the, um, we're, we're currently, right now, started a petition

00:30:27.880 to try to get, uh, China to stop animal testing, um, to make, to help make it illegal.

00:30:36.220 Um, we started a petition on that, um, where our company's just very active with, um, helping animals

00:30:42.160 because that's just our passion.

00:30:44.060 So, do you ever see the beauty industry ever changing and not using all these chemicals?

00:30:50.320 Um, I really hope to see more and more of it.

00:30:53.840 I'm seeing, like I said earlier, I, I feel that a lot of cosmetic companies,

00:30:57.880 companies are starting to stop using parabens because they're finally realizing that parabens, um, they're finding,

00:31:04.960 the, the big controversy with parabens is that, um, when women had, uh, breast cancer

00:31:10.760 and they actually dissected the tumors and they found the parabens in the tumors.

00:31:17.100 And so, I'm seeing less and less, um, of the use of parabens, but I still see it out there all the time.

00:31:24.180 Um, I just think that it, the consumers need to make the choice.

00:31:29.260 Consumers, if we're constantly supporting these companies and they're still using these toxins

00:31:34.200 that are dangerous for us, then I think that they'll continue to, um, use these dangerous chemicals

00:31:41.240 and the only way to get them to stop is to not support them anymore.

00:31:45.800 That's right. It amazes me that people still buy all this harmful junk and support these companies.

00:31:51.060 I don't know what they're thinking.

00:31:53.020 And the other thing is if you support these companies, then you're not giving business

00:31:56.420 to the little companies that are producing the alternative, like 100% pure.

00:32:01.140 Oh, thank you so much.

00:32:02.560 It's, it really is, uh, besides animals, um, my biggest, my other biggest mission is, you

00:32:09.500 know, I just, it made me sad when companies are selling a product to all these women and 1.00

00:32:18.780 they, and it's known that these chemicals are dangerous and that these chemicals are toxic,

00:32:25.640 um, and carcinogens. It's so, it's baffling to me. It's just like, if people know that cigarettes

00:32:33.600 are, are bad, but they kept pushing them and, and denying that it was bad, you know, many

00:32:40.080 decades ago, um, now there's regulation that they have to put the, um, warning, warnings on

00:32:47.660 all the cigarettes. But it's just like, if people know that something's bad for people, how

00:32:52.800 can you sell, sell a product without, it just, it really baffles me. It's like selling

00:33:00.460 something or producing something that's just so bad for people. How can you, I just would

00:33:06.100 never be able to live with myself.

00:33:08.280 Well, karma comes around, so they'll get it. And so will the people that work at these

00:33:12.280 companies and support that.

00:33:14.360 I, I, that's actually why I, you know, it was very, during the times when I did formulate

00:33:20.700 for these large companies, it was very lucrative because I received royalties. And so when I

00:33:27.380 made a product, for example, when I, um, created something and it was launched, it was launched

00:33:33.440 in thousands and thousands of stores, um, in department stores all around the world. And

00:33:39.260 I would receive three to 7%, um, royalties. So every time someone would buy something and

00:33:44.840 if it's a hundred dollars, I would actually receive $3 or $7 for each sale. It was very,

00:33:52.280 very lucrative. And actually a lot of friends have told me, oh, you're making a big mistake

00:33:57.800 because, you know, you're, you have such a good living doing this, but I just couldn't

00:34:04.000 do it because I knew that I, once I started learning about all the, how dangerous some of

00:34:09.500 the chemicals were in cosmetics, I just couldn't continue.

00:34:13.140 Yeah, absolutely. And I don't know how you feel on this subject, but I also feel some

00:34:16.980 of these toxins, they carry a different vibration with them and that comes through in the ingredients,

00:34:21.740 it comes through in the, in the intention. And then you're putting that on yourself.

00:34:26.920 Yes. Yes. Well, that's why, yeah, no, I mean the ingredient, certain ingredients, mix

00:34:32.940 with certain ingredients, can be bad ingredients. Like for example, um, potassium, sorbate, and

00:34:39.320 sodium benzoate with vitamin C actually, uh, creates benzene, which is also a known toxin.

00:34:47.420 So certain ingredients mix with certain ingredients, it does absolutely cause negative effects.

00:34:54.160 That's why with 100% Pure, we always test the formula just to make sure every ingredient in

00:35:01.300 the formula is cohesive and can work synergistically together.

00:35:06.380 That's excellent. Now you've also been working on a clothing line. Did I hear that right?

00:35:12.340 Oh no, I mean, that is just more, uh, really just been a hobby. Um, it's not something,

00:35:18.040 you know, skincare is a specialty. It's what we do best. It's what we know. Um, we, so our focus

00:35:27.220 is always on skincare, um, but we do, you know, make a few accessory type of things in clothing,

00:35:35.140 um, like t-shirts and, uh, slippers. We even actually developed a software called Inkville,

00:35:44.680 um, I N C V I L L E. Um, it's actually an online cloud-based software to help companies work better

00:35:54.500 together. So for example, like we have about, um, 75 employees and some of our teammates are in Los

00:36:01.840 Angeles because we have a store in Los Angeles. Some of our teammates are in Berkeley, um, at our

00:36:07.640 store in Berkeley or at our store in the San Francisco airport or at our San Jose retail store

00:36:13.060 in Santana Row. So everybody's kind of spread out so that we created Inkville so that we can all

00:36:18.560 collaborate together. So everybody knows what's going on in the company, um, where I can keep track

00:36:24.420 of all my projects. Um, so we have, we have actually worked on many different projects.

00:36:30.880 Um, for example, I'm even working on, um, a nonprofit for animals. Um, but our core business,

00:36:40.620 the thing we do best, the, the, the, that's the specialty is skincare. That's our specialty and

00:36:49.620 fruit pigments and cosmetics. That's, that's what we do best. That's what, so that's our focus.

00:36:55.300 So if someone were to use your products over time, do you think they could heal their skin?

00:37:00.540 Oh, of course. Yes. Because your skin, you know, our body, we're designed to, um, you know,

00:37:10.200 we're designed to heal and our, our bodies can heal itself. Um, so give it, you know, give it the right

00:37:20.440 nutrients. It's just like your body can heal. Just give your body the right amount of water,

00:37:27.380 you know, enough water to give it the right nutrients and your body can really heal itself.

00:37:32.680 Um, that's what our immune system is designed to do. So our skincare really, you know, all you need

00:37:40.180 to do is just love your skin. Don't pollute it with toxins. Take good care of your skin. Um,

00:37:47.180 and of course it can heal itself. Now, what are your thoughts on, on being out in the sun?

00:37:54.020 Um, for me personally, um, of course the sun gives you some vitamins, but I,

00:38:02.680 I'm a huge advocate to say that I stay out of the sun because the sun is the number one,

00:38:08.840 uh, cause of aging. Um, the sun has, when you're on the sun, um, of course you have the ultraviolet

00:38:17.500 burning rays and you have the ultraviolet aging rays and, um, the sun causes, uh, wrinkles. The sun

00:38:26.840 causes the, um, elastin in your skin to break down, uh, so that it forms wrinkles and sagging.

00:38:35.820 And the sun also causes age spots. Um, the sun can also cause skin cancer. So, um, you know,

00:38:44.020 I love nature. I love going out on hikes and I love going to the beach, but I would just say, um,

00:38:49.180 you know, go outdoors and have fun, but wear, wear some sunblock or wear a wide brimmed hat,

00:38:56.420 wear gloves when you're driving. You protect yourself from the sun.

00:39:00.800 I've been making my own sunscreen cause you know, sunscreen is just full of all kinds of bad stuff,

00:39:05.520 but with zinc powder, just mixing that up with some essential oil and a carrier oil,

00:39:10.180 it works fantastically. That is right. If you can get, for example, so our sunblocks,

00:39:17.560 they're all zinc oxide based and what zinc oxide is, is okay. So there's two different types of

00:39:23.440 sunblocks. The chemical sunblocks, what it does is it absorbs your, it absorbs the UV rays and kind of,

00:39:32.080 um, it, it just does, it's the chemical sunblocks. They absorb the UV rays. Now the zinc oxide,

00:39:40.180 based sunblocks, that's more like it's, it, when you're, when the sun hits your skin, it makes it

00:39:46.460 bounce off. It's like a, it's like wearing a jacket over your face. It's like wearing, uh, clothing over

00:39:53.200 your skin. The zinc oxide is a physical block. It actually was that, that literally means that it

00:40:00.020 physically blocks it. It's like, if you were wearing a zinc oxide based sunblock, it's like wearing

00:40:06.460 a sweater over your, your face. It's physically blocking it. So those I think are much zinc oxide

00:40:13.580 based sunblocks are much healthier for you. And I think, um, more effective.

00:40:20.120 As we begin to wrap up, what are some of your favorite plants to work with and what are some

00:40:24.260 of their health benefits?

00:40:25.280 Well, in your garden, you should have an aloe plant because, um, sometimes just, uh, when

00:40:35.060 your skin's feeling dehydrated, crack open the, um, aloe and the gooey part. Um, use it

00:40:41.480 like a mask, apply a thick layer all over your face. And it just really helps with eczema and

00:40:47.260 helps soothe your skin. If you've got a little sun, it helps cool, sunburn. It's very hydrating.

00:40:53.240 Um, in your garden, you should also have lemons because lemons you can use to clean your house

00:41:00.540 instead of using a harsh chemical, uh, cleaners. I like to use lemon water to clean my sinks

00:41:07.640 and, um, you know, uh, counters. Um, I also like to use, uh, I have an herb garden. So every

00:41:18.180 day I make my fiancee, um, herbal tea, I just kind of cut off, I just lift up some, all the

00:41:25.480 different types of mints and different herbs. And I grew hot water and put a little bit of

00:41:29.520 honey and lemon. Um, I, I love having a garden full of different things, like different berries,

00:41:38.260 citrus, herbs, and, uh, you can just use it for your skin, use it for your household good,

00:41:44.400 household clean. Um, you can use it for, uh, cooking. I just love to be around nature. So I,

00:41:53.720 I, in my garden, I have just about, I have almost everything growing.

00:41:58.140 Well, Susie, thank you for your time today. I hope you keep this up for many years.

00:42:02.100 Thank you so much, Lana. I really appreciate it. I love speaking with you and to your audience.

00:42:07.380 100%pure.com is the website where you'll find skincare, bath and body makeup, and even something

00:42:13.220 for the kids, men too. Remember, there's always an alternative. Take care.

00:42:37.380 Pete Lie, you know I'm really happy. I know I'm always happy. I know I'm happy. I know I'm lot more centers.

00:42:57.940 You know, it makes me happy. You know I'm happy in the day.

00:43:00.900 Thank you.

00:43:30.900 Thank you.

00:44:00.900 Thank you.

00:44:30.900 Thank you.

Radio 3Fourteen - May 08, 2013

100 Percent Pure_ Fruit Pigmented _ Organic Cosmetics

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