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REAL AF with Andy Frisella
- February 23, 2026
1003. Q&AF: Attached To Old Identities, Potential Vs. Success & Struggles Of A Growing Business
Episode Stats
Length
47 minutes
Words per Minute
195.6747
Word Count
9,253
Sentence Count
5
Misogynist Sentences
3
Hate Speech Sentences
69
Summary
Summaries are generated with
gmurro/bart-large-finetuned-filtered-spotify-podcast-summ
.
Transcript
Transcript is generated with
Whisper
(
turbo
).
Misogyny classification is done with
MilaNLProc/bert-base-uncased-ear-misogyny
.
Hate speech classification is done with
facebook/roberta-hate-speech-dynabench-r4-target
.
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what is up guys it's andy priscilla and this is the show for the realists say goodbye to the lies
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the fakeness and delusions of modern society and welcome to motherfucking reality guys today we
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have q and af that's where you submit the questions and we give you the answers dj is going to tell you
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how you can submit your questions guys we want your questions please submit them at ask andy at
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andy for seller.com click the link in the description right now submit your questions
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for a chance to be answered or if you want to just pop them in the comment section of this video right
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here we'll check them out there as well all right so if this is your first time listening uh we have
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multiple different formats on this channel uh on this podcast uh today you're going to hear q and a
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f uh tonight at 7 central you're going to see cti live okay and that's where we talk about what's
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going on in the world it's called cruise the internet all right we speculate we talk about
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it we try to figure it out and then we talk about what we need to do as citizens uh to make the
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country better other times we're going to have real talk real talk is just 5 to 20 minutes of me giving
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you some real talk and then other times we will have 75 hard verses um that's where people who
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have completed the 75 hard program come on the show they talk about how they were before how they
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are now and how they use the 75 hard program to uh change their lives if you're unfamiliar with 75
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hard is the initial phase of the live hard program which is the world's most famous mental transformation
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program ever and it's free you can get it episode 208 on the audio feed again that's
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208 on the audio feed there's also a book on andy for cella.com called the book on mental toughness
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which gives you the entire program plus a whole bunch of other stuff on a discipline mindset how
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to apply it to your life okay uh one thing about this show that is different from all the other
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shows out there is we are an outcome-based show meaning we are giving you this information
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both in personal development and society for us to create a better outcome
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uh i don't take ads for that i do this because i feel obligated to do it and in exchange i ask
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very simply that you help us grow the show and share the show all right so we got this little
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thing that we say around here it goes like this don't be a hoe share the show all right maybe got
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threatened them a little what was that yeah it was a little aggressive yeah
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i got a problem over here with my chair i didn't touch it you know what i mean
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no i think the air cylinders like they go out after a minute bro you got a thousand episodes in
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that chair bro yeah that's true you know what i'm saying yeah this is my most comfortable place to
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sit really yeah like that's why that's why yesterday when we when you were in here i said
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i'm gonna have my meeting in here yeah it's like the only place i can focus yeah you know i don't
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know what that is but from now on meetings are in here yeah i like it yeah i'm down with it i like
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it you guys that goes for you guys too you need to talk to me we come here meet me in the studio
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that's right that's right yeah dude it's so crazy to think too man like uh i mean i know my first
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episodes but i mean your first episodes uh mfco project was in a conference room bro yeah it's so
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crazy and like now it's like well you know people think they gotta have all the stuff you don't have
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to have all the stuff dude yeah like you know this people they think about this in business too
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right they think like let me get the business card and let me get the nice sign and let me get the
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name on my door and let me get the nice office and like none of that shit matters dude you know
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when it comes to podcast creation you just gotta go and and by the way creating a podcast isn't for
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everyone it's a lot of work um it's a skill that you have to develop over time and like most skills
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you know people quit before they actually develop it you know when we started out there in 2015 dude
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we didn't even know what we were doing like i barely knew what a podcast was yeah you know yeah so
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in fact we didn't even start it with the idea of being a podcast the the idea was vaughn was going to
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write me a book um and he was interviewing me to do the ghost writing for the book and uh we started
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taking the interview clips and posting them on instagram this is back people don't realize this
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but instagram used to only be 15 second clips all right so we'd post these 15 second clips and it was
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the most popular thing i was posting fucking heat yeah and everybody was like man where can i listen to
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this podcast and this gotta remember dude podcasts were popular like in the early 2000s then they like
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went away okay they became like uncool all right like if you had a podcast you were a nerd all right
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and then like 2015 it really happened like right when we came out with it they became popular again
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and uh so i had all these people you know posting in the comments are like we're gonna listen to this
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podcast i'm like dude this isn't a podcast this is we're in a book this we're doing real shit over
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here you know and after like you know probably six months of that a year of that finally i was like
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well maybe we should just do a podcast and that's how it started yeah and we just committed to it and
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we just kept doing it and doing it and doing it and now we're here and uh you know it's really
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parallel to to anything that you're trying to build in your life you know you you got to be willing
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to suck you know if you go back and listen to my original episodes which are on the internet still
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if you're unfamiliar where they are they're back at the beginning feed of the real af audio feed on
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the audio platforms and you go listen to them and you're going to be like holy shit yeah like this
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dude was terrible yeah right and um that's just it's a parallel for what what you got to be willing
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to look bad you know you got to be willing to look stupid in front of people now you're number seven
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on earth no i'm number five number five yeah number five i just checked yeah let's check again just for
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fun let's see where we're at right now you see that number five the only shows ahead of us are
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crime junkie dateline nbc a fucking multiple tens of millions of dollars operation of course joe rogan
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who is the fucking greatest podcaster in the world yeah uh and then uh the daily the new york times
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so you know and then there's sean ryan and megan kelly and we're all right there in the group and
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you know this this you just got to keep going dude like that's really what it is and we've never had
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corporate support i've always funded this out of my own pocket i don't do this for a living this
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isn't my main job i don't take ads because i want people to trust that what they're hearing
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is my honest opinion yeah right yeah and i think that's you know for a long time that was like why
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does he not do that you know that's that's cool he doesn't but why well now you're seeing why yeah
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okay i had the foresight to understand that we have to be able to trust our people and i don't want
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that eroded you know what i mean yeah because once it's gone dude it's gone yeah and like dude i
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don't want to listen to someone telling me you know what i can and can't say or should and shouldn't
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say and it's just not who i am dude yeah you know yeah well there's something to that too now if
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one of you motherfuckers wants to come give me a hundred million dollars and i can say whatever
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the fuck i want you know for real then you know i'm gonna take the money but that just never
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works out that way yeah you know they always promise these things and then all my buddies who
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get these deals end up dealing with a bunch of corporate dorks who are trying to censor them and
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shit and like dude i'm that's not i'm not with that shit can you not talk about that so hard that's
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what i'm saying like even shit like that like dude when someone says that to me i'm going harder now
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yeah right you know what i mean like so it's just you know it is what it is but anyway i'm very
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thankful and very grateful for all of you who have been here the entire time um you guys that
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share the show regularly and share my content that means a lot to all of us here um
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we need to figure out a way to make the show bigger and better on youtube okay so please tell
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your friends please have people join you know we're trying to do a good mission here um yeah and that's
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one very important point i would like to say that number five is not in the business category that's
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overall correct that means on earth out of 4.2 million podcasts yeah well that's how many podcasts
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there are on itunes well i guess we're doing all right i like those eyes that's really well you know
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like the the newer shows like the guys who've come around the last four or five years they started
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their show on a youtube right and we we didn't start youtube till uh two years ago yeah so you
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know we're behind there but you know our audience on audio is always there yeah so i appreciate you
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guys oh geez yeah oh geez it's cool man and then you know we have the operator standard show inside the
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uh operator standard app which is the the rebirth of the mfceo which is going very well yeah but uh that's
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kind of open to the public right now so um yeah i'll let you know yeah such a suck i love it man
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i love it dude guys it is monday let's make some people better shall we do it guys andy question
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number one andy dude i'll be i'm sorry i'll be feeling for these people without reading these
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questions man it's like fuck man andy i say i want to grow but i'm still attached to the
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version of me everyone knows the funny one the laid back one the one who doesn't take things too
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seriously part of me worries that if i let level up people won't like me the same how do you grow
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without feeling like you're losing yourself for your people is that a real is that a real fear to
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be worried i mean look dude just because there's plenty of people that are successful that have good
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personalities and they're fun to be around and they're cool and they can make jokes uh you know
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i like to think i'm cool you know what i'm saying like i actually think i'm pretty cool but uh you
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know you have to know when when to under you got to understand this dude to become something else
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there's parts of your life that you're going to have to be okay letting go okay because the new
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parts are going to come in and take space where the old parts were so unless you're willing to let go
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of who you are to become who you're supposed to be it's going to be a very conflicting journey
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all right and this is why when we talk about like going down this path you have to go all in and you
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have to accept what the price is going to be up front okay and so many people this is not just during
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this era this is in human history okay i actually believe that the reason that most people never get
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where they want to go is for the reason that this person is asking right here they are afraid of what
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they have to give up which actually makes no sense because if you loved what you had you wouldn't be
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aspiring to have something else so why are you afraid to give this thing up that is creating this
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outcome in this reality that you don't enjoy or that you know isn't fulfilling to get what you actually
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want that doesn't make sense if you actually think about it it's like the people who do 75 hard
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and on day 76 their idea of celebrating is going right back to the things that they did
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i'm gonna have a big cake and i'm gonna go out and i'm gonna stuff myself well if that's where you
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are bro you didn't do the program right because you'd be terrified to go back to who you were
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all right so we have to understand that when you think about this logically
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you are not comfortable where you are you understand that you need to do more you understand that you want
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more and desire more you are willing to go do it
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but you're afraid of letting go what you have that's holding you from becoming this that doesn't
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actually make sense when you logically think you really think about right so we have to separate our
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emotions from our logic and you know you are going to lose some friends you are going to fucking you
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know people aren't going to like it that's the reality of doing anything outside the social norm
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anytime you do anything outside the social norm you have a weird haircut you decide to wear different
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clothes you talk a different way you pursue a different life even if that life would be something
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that would just be different not necessarily an entrepreneur or success but let's say you wanted to
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you know be a vagabond and travel the earth and do all these things there's going to be people that
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are going to say bro you're you're fucking up okay but each person's life is each person's life
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and you have to understand that those people that you're afraid of upsetting are not going to be there
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for you when it really counts that's the truth okay that is the hard truth that most people don't want
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to admit okay you come into this world alone and you die alone and there's people that come and go
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along the way and they serve different parts at different places for different lessons and different
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reasons and you can't have that perspective when you're a young 20 year old person but as someone
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who's lived a little bit of life I can promise you that most of the people that you're afraid of upsetting
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now are not going to be there in five years and they're certainly not going to be there in 15 so why
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would you short circuit what it is you want for yourself because maybe these people won't approve
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of it or they might not like you okay and here's the here's the final point to this question
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it is okay to not be liked you don't want to be liked by everybody if you're liked by everybody
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you're irrelevant there's certain people that shouldn't like you there's certain things that
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you should stand for that make people say I don't fucking like that your thing is to make sure that
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it's the right people that don't like you yeah right for the for for good reason right okay so you have
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to be comfortable and become comfortable not being liked and this is something that a seasoned
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entrepreneur or even a seasoned person who's been on their own path and is comfortable with their own
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identity and who they are I don't they don't think about those things you're thinking about those things
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because you're a young person and you don't know any better yet and that's okay dude but I'm gonna tell
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you right now that shit is irrelevant and there's gonna be people that don't like you because of your
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fucking haircut bro okay what are you gonna do you're gonna keep doing the dance to make sure everybody's happy
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yeah you're gonna get your haircut the way they want you're gonna wear the clothes they want you're gonna
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fucking do your life the way they want they're fucking probably gonna lose bro so when you do this dance
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for everybody you got to realize the people you're dancing for they they aren't the people you should be
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dancing for you should be doing your own fucking dance you see what I'm saying dude yeah I think
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another big thing with like especially the young crowd man it's like you know I'm known as a funny
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one so like I'll be a funny that means you have to go to the bar and fucking make a fool of yourself
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for people to be cool with yeah like like is that really what you want is that a really is that
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actually a quality relationship yeah you could do a cool fucking shotgun trick with the beer can like
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okay cool yeah is that really what that's what you're trying to amount for yeah that's it yeah
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that shit goes away man yeah bro it does and um I promise you and this goes out to all the young
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people out there and the older people listening can vouch for this those people that you think are
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their friends your friends in high school and and college and shit like you might still know them and
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be cool with them and be friendly with them and and consider them friends but they're not gonna
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they're not gonna have the same impact on your life as they do when you're surrounded by them every
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single day so at the end of the day bro here's what it comes down to you got to do what you think
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is best for you and if you don't and you don't do it because of all these other people's maybe not
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approving you're gonna be fucking broke you're gonna your life's gonna suck you're gonna be
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frustrated and you're gonna get to 40 and you're gonna say fuck I wish I would have done what I wanted
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to do you don't want to be that guy there's a lot most people become that person all those people
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that you're afraid are not going to like you anymore they're going to be that motherfucker
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they're going to be that person at 40 years old and saying man I wish I hadn't fucked off I wish
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I had went a little harder I wish I had chased my dreams I wish I had become what I wanted to become
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you don't want that you want to be the guy at 40 years old that says hey I got 20 years in this shit
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now now we got good momentum while everybody else is just trying to figure it out and they finally
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realize their party life is over and you got 20 years fucking stacked that's how you get ahead dude
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so if you're my friend and I'm talking to you straight up fuck those people that's it okay I
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don't give a fuck what they say I don't care if they like you or not I don't give a shit because
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this is what I'm doing all right and that's the attitude you have to have and if you don't have
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that attitude and you don't have the ability to cultivate it you don't have what it takes to win
00:17:43.600
I love it man I love it um yeah I don't know how old that dude I do know how this this next person
00:17:49.220
is um guys Andy question number two hey Andy I'm 19 years old fuck what do you remember you 19
00:17:55.620
yeah like yesterday yesterday yeah I still feel that way yeah yeah fuck man I still feel that way I
00:18:03.280
still feel that I still feel the same as I felt then just no more shit yeah yeah you handle shit
00:18:09.460
quicker too yeah yeah uh Andy I'm 19 all right I've had people tell me for years that I have
00:18:17.640
a lot of potential teachers bosses friends but I'm starting to wonder if that's just something
00:18:24.880
people say before you disappoint them like how do you make sure you don't end up being that guy who
00:18:30.780
almost did something fuck I mean yeah well that's a good question I would tell you that just like we
00:18:39.000
talk about where there's a paradox when it comes to success okay most people believe that if you're
00:18:47.720
successful you had some sort of advantage that they did not have they believe that you were fed with a
00:18:54.140
silver spoon and that things were always smooth and that you just got all the breaks and got all the
00:19:02.140
luck and everything was great in their ER and that's what they believe all right but the truth of the
00:19:07.820
matter is is that the most successful people on earth come from the most chaotic things as a
00:19:13.800
childhood and the reason that those people grow up to be successful or total nightmares is because they
00:19:21.240
learn how to win or lose battles at a young age all right they learn how to navigate life at a young age
00:19:27.080
they learn hardship at a young age they came from shit they didn't have anything they had a parent that
00:19:34.500
was you know abusive or mentally abusive or they had there's some sort of battle or probably a lot of
00:19:41.640
them that they had to fight through and because they learned that skill to fight early it applies later
00:19:48.220
when it comes to them building shit so then when bad shit happens they're like well fuck I've been
00:19:54.120
through shit this ain't nothing okay so there's a paradox there right and there's another paradox
00:19:59.420
which is the one you're talking about which is the kids who are told that they have all the potential in the
00:20:08.900
world and that they can be anything they want and that they're probably going to be president united states and
00:20:14.280
everybody tells them how great they are and they get straight a's and they're the mvp of the football team and
00:20:19.260
they're all this shit in high school those people end up being fucking losers that ends up being the peak of their
00:20:24.620
life they end up taking all of the praise and saying I'm great not realizing that they've got 80
00:20:31.500
motherfucking years left okay so they attach their identity to this thing of everybody else's belief
00:20:38.860
and everybody else's praise and every all the things they accomplished and then they go out in the world
00:20:45.720
and they think that the world is going to just spread its legs and give you the fucking prize okay and it
00:20:51.640
doesn't work that way but I got all this potential right potential doesn't mean fucking shit okay
00:20:56.980
action means shit the people like me who were considered dumb who were considered unfocused who
00:21:05.860
were told repeatedly by their teachers and their coaches and and by the way I had good teachers and
00:21:12.360
coaches too but the people who were told that they weren't going to be shit that they weren't smart
00:21:19.240
enough that they weren't good enough that they weren't you know what it takes or in my case cream
00:21:24.540
of the crop which was the exact quote used in my scenario those are the people that develop a
00:21:30.360
fucking chip on their shoulder because they've been told all this shit and they're like fuck you
00:21:35.880
I'm gonna fucking show you okay now in each one of those paradoxes you have the ability to choose
00:21:43.240
all right you have the ability as a young person who went through a very difficult upbringing to
00:21:51.300
choose do I turn out like that and just repeat the cycle or do I break the cycle and I don't want
00:21:58.300
that there's a very famous story I don't I don't know the exact lingo but it goes something like this
00:22:05.380
there was an alcoholic man who had two sons one son became an alcoholic like his dad
00:22:12.920
the other son never drank a drop of alcohol because he didn't want to be like his dad and those
00:22:18.120
are the choices that we have so you sound like you have some good things going for you
00:22:25.460
maybe maybe they are just telling you that you have this potential but here's the bottom line it
00:22:32.800
doesn't fucking matter because potential doesn't mean anything action means things so if you don't
00:22:38.380
want to become the guy who gets told that you know they're the most likely to succeed and win and
00:22:44.240
become all these things then don't put any weight into the praise that people give you and this goes
00:22:49.480
into a even bigger topic which will address the first question as well you have to know who you are and you
00:22:59.420
have to decide who you're going to become and when people tell you along the way that you're doing
00:23:05.640
bad or doing great you have to let that shit roll off your shoulders there's a lot of talk about
00:23:13.020
people saying hey you know fuck the haters don't listen to them but there's no talk about hey fuck the
00:23:19.820
praise don't listen to that either because that'll get you just as fucked up there's no talk about
00:23:23.900
that all right so and that's probably a bigger killer than the negative because it makes people believe
00:23:29.700
they've already done something all right so so we have to understand that along our journey it is very
00:23:38.900
important to stay centered and when people criticize you don't be emotional about it at first ask yourself
00:23:47.880
is this a critique or is this emotional fucking hater shit if it's a critique and it's true then you can
00:23:56.720
adjust if it's emotional hater shit then you put that into your fucking chip that you got on your
00:24:03.040
shoulder and you draw upon that on one of the 10 million times that you're not going to feel like
00:24:09.000
doing what it is you want to do or one of the 10 million times that you're going to feel like quitting
00:24:13.480
all right now on the other side if someone comes in and they say oh you're doing so great you're the
00:24:20.740
greatest on earth you're the winners will let that shit roll off their back they don't give a fuck
00:24:27.920
they don't celebrate they don't put any stock into it they look for the truth all right is this person
00:24:35.380
telling me the truth is this person pumping me full of shit or are they identifying things that i'm
00:24:41.860
doing well and if they're identifying the things that i'm doing well what am i not doing well that i can
00:24:46.740
improve upon there this is how champions think champions look for ways to get better in the
00:24:52.580
negative and the positive and they stay very balanced there's a saying in professional athlete
00:24:58.500
world where you don't read your newspaper clippings okay you don't read them when they're good you don't
00:25:04.300
read them when they're bad you focus on what it is that you have to do the actions that you have to
00:25:08.680
take you keep your head down and you work like you've got something to prove your entire life and
00:25:13.860
eventually you look around and everything that you ever dreamed of is your life all right but that
00:25:20.360
doesn't come from other people's input unless you have the ability to deduce the ways to get better
00:25:28.860
from both the negative and the positive all right so you got to keep yourself balanced you got to learn
00:25:35.500
everywhere you can you've got to be able to recognize the difference which is hard in the beginning
00:25:40.460
because you don't have the experience but you got to be able to recognize the difference between
00:25:45.800
people just hating or people giving an honest critique or uh and how do you use it all right
00:25:52.120
same with positive okay they're telling me i'm great at this well why didn't they say i was great at
00:25:57.100
that i'm working really hard at that maybe i need to work harder at this winners don't give a
00:26:01.240
shit about the critiques or the praise unless it serves them in a certain way and it shouldn't serve
00:26:09.620
the ego all right people's ego they're hubris now there's applications of ego all right it's important
00:26:17.960
to have a big ego at certain points of time what people really say is a big ego is confidence that's
00:26:25.560
what most people think is a big ego because confidence is so rare that they never see it and they
00:26:29.900
say oh look that guy's full of himself well let me tell you something dude if you're going to walk
00:26:34.120
out onto a football field in front of a hundred thousand people you better think you're the
00:26:37.720
shit or you're gonna get fucking killed you ran the fuck over yeah if you're gonna go speak in front
00:26:42.200
of 20 000 people you better think you're fucking good or they're gonna be they're gonna they're
00:26:46.640
gonna know it they're gonna know that you're insecure so ego serves us in certain aspects when we go to
00:26:53.000
perform but it doesn't serve us when we're preparing to perform it's a two different things
00:26:59.760
champions will be humble in preparation and confident or cocky in execution all right so
00:27:07.920
we have to be able to determine where our ego is appropriate and where our ego is not appropriate
00:27:13.520
and the easiest way to know that is what i just said it's humble in preparation don't think you're
00:27:19.500
better than you are no matter how good they're telling you do the things you need to do do them to
00:27:24.640
the best of your ability and then when you go out and execute know that you did all the things that
00:27:29.620
you can do which generates real confidence and go out and perform all right so when you when you let
00:27:36.040
your ego get involved and the emotions get involved in the preparation process that's not a good thing
00:27:41.720
that's always gonna that's always gonna get you off your game all right yeah it sounds like a lot of
00:27:46.340
this just comes down to some self-awareness right like absolutely like oh you you're fucking you know
00:27:51.240
you're you're killing it and i like look at my bank account i'm not killing it yet yeah you know
00:27:54.940
i'm saying or or you're fucking you're doing terrible i look at my bank account i could be
00:27:59.640
broke i'm doing all right yeah but the thing you got to remember here dj is that their their praise or
00:28:05.880
their criticism is coming from their perspective they don't know what you have planned in your head
00:28:10.960
they don't know what you're working on they don't know what level you're trying to reach they
00:28:15.060
don't know these things so for example like i have big dreams okay like even what i've done so
00:28:22.280
far in my life i'm still very young and i have massive goals massive goals so big that if i were
00:28:30.180
to even tell you what they are a lot of you guys would be like dude what the fuck this guy's fucking
00:28:35.280
insane but it takes crazy to do crazy shit all right so we have to understand that when you get praise
00:28:43.140
and you get criticism like for example a lot of people come to me and i know it's a compliment
00:28:47.880
and i appreciate it but they say dude you're killing it but like for me i'm so far away from
00:28:54.100
where i want to be that like i'm like no dude like i'm not but for them i'm living their dream every
00:29:00.820
single day right so it's all relative to where they're they're at at the moment you got to keep
00:29:06.600
that in mind yeah that's some real shit dude that's real uh guys andy we got one more question
00:29:11.560
for you bro uh guys andy we got question number three um andy my business is finally growing
00:29:19.920
uh i own a plumbing supply company uh but the more it grows the more complicated it gets more people
00:29:27.080
more issues more moving parts it's not fun the way it used to be is that just the next level or is
00:29:34.140
a sign you scaled something you didn't actually want like bro i want to win but i had a way better
00:29:39.820
time when we were small than if i'm if i'm being completely honest um yeah that's the way it goes
00:29:46.260
okay um look oh man i can relate to that so much dude because as much as i love doing what i'm doing
00:29:59.280
now as much as i love seeing all the people here and coming here every day what i really loved was
00:30:06.300
working the floor of one of our retail stores because i was face to face with the customer i was
00:30:10.900
able to help them with my own two hands and my brain and i got to see the payback of that right like
00:30:17.460
that was very rewarding i i really enjoyed that and as the business has grown you know i it my
00:30:25.380
my uh my place of usefulness in the business is no longer that all right so you're gonna go through
00:30:33.320
phases you're you started the business it's going well when it was small it was probably much more
00:30:40.140
intimate and like you had better time you went drinking with the boys and all your own tailgates
00:30:44.660
right yeah that shit's amazing yeah like that's the the best memories well not the best but some of
00:30:49.840
the best memories of my entrepreneurial journey sitting on it dude like i can't tell you how many
00:30:57.200
times chris and i sat on you know uh that shitty ass couch in the store or one of us we sit on the
00:31:04.780
floor and we'd be drinking beers and we'd be talking it'd be fucking midnight we'd be talking about
00:31:09.160
you know what we're gonna do you know what i mean or as we got a little bit bigger and there was a core
00:31:14.360
you know 20 guys and we were going out to eat together and going to bars and having fun that
00:31:20.020
was just a different era so you're going to go through eras of growing a company and certain
00:31:25.240
points in time are not going to be fun bro and when you're stretching from one level to the next level
00:31:30.520
and you don't know exactly what to do it's very high stress it's very high uh anxiety it's it's very
00:31:37.600
unfulfilling because you're frustrated most of the time but what will happen is your company will
00:31:42.520
evolve to that next level and then there will be a new set of fun that you enjoy there will be new
00:31:47.160
experiences that you enjoy there will be different aspects that you enjoy so we have to be very
00:31:51.640
careful to think like oh well these were the good old days well the reason they're the good old days
00:31:58.020
is because you kept progressing all right if you didn't progress they'd just be the days you just
00:32:02.740
be an alcoholic yes and here's the reality bro if you stay where you were that will no longer be fun
00:32:11.400
you you will no longer be having fun if you stayed exactly where you are you're only saying it was fun
00:32:18.660
now because you're in a different part of the business yeah but if you were there every day and
00:32:23.120
you're looking around how do you even appreciate that for what it is if it's what you do every day
00:32:27.140
okay you see what i'm saying so you're going to go through these levels where you're going to be
00:32:33.820
building shit then you're going to go through a scaling period and then you're going to the company will
00:32:39.580
become a different version of the first company the way it was in the beginning and you're going
00:32:43.160
to go through that many different times and there's many different phases over the course of my
00:32:47.200
business career that were a lot of fun they were just different all right and now my fun is much
00:32:54.260
different than it was in the beginning but i appreciate all of those levels because those are
00:32:59.140
some of the best memories that i've ever had so you need to let go of the idea that you know you're
00:33:05.420
moving into something that is perpetually never going to be fun again that's not reality you're
00:33:10.440
just in a place of scaling and anybody who's scaling uh will tell you or scale anything that those are
00:33:16.580
the hardest years so the way businesses typically scale people think this because this is what they
00:33:22.500
see on the internet they see the glory stories they see the guy who came up with a business and in three
00:33:28.440
years it was a 200 million dollar business that's what they see that's not most businesses most
00:33:33.980
businesses scale in phases they go from one and then so like if you're watching okay if you're
00:33:40.360
not watching i'm using my my little finger drawing here okay you you start out at the bottom and then
00:33:46.040
you start to move up okay and then you plateau and that move up usually lasts uh you know two to three
00:33:52.580
years and then you get to this new phase and that phase usually lasts two to four years and then you
00:33:59.320
start to go again and that's the way so it's kind of like a step up if that makes sense um but instead
00:34:06.020
of the up being vertical it's like at a 45 so it's like flat 45 flat 45 and then there's time along those
00:34:14.080
periods and when you're in that 45 period it's fun because you're making more money and things are
00:34:19.040
going well um but it's also sucking all your money okay so now you're like fuck i'm making money but
00:34:25.460
i don't i'm still broke where the fuck's it going right so then you get into this phase you know
00:34:30.080
where where things start to stabilize and the company operates and you're probably making some
00:34:35.200
money and then you're going to go on another growth phase and during those growth phases you're probably
00:34:39.220
not going to make much money all right so and and the dude making money is not fun all right so um
00:34:46.460
and then you know to pile on to that what's not fun about it is not only are you not making money
00:34:53.000
you don't know what the fuck you're doing in at the same time so there's like you're learning right
00:34:58.920
and so when you are in this phase of not making any money because it's sucking all your money in
00:35:05.140
because you're scaling and then you don't know all the answers because you know you've never been on
00:35:10.580
this before now you're in a position where it feels like fuck this sucks yeah fuck this i'm not making
00:35:15.780
any money i fucking hate my life i'm frustrated all the time but dude you just got to keep going
00:35:21.160
because what happens is you end up leveling up again and that happens over and over and over
00:35:25.580
and like for me somebody who's been doing this for 27 years i understand that all right and the reason
00:35:32.140
i was able to push through the first version of that was for no other reason that i didn't have
00:35:37.500
any other options and this is why we talk about having a zero option mentality all right in the
00:35:42.820
beginning your back is against the wall bro it's either do or die all right and then when you start
00:35:49.340
to have a little comfort and a little money it's no longer do or die but you have to create that
00:35:54.500
mentality inside of you where it still is do or die and the way that you do that is that you realize
00:36:01.360
that if you don't keep going you're going to lose everything you got and you're going to go back to
00:36:05.880
that place of discomfort where you didn't have shit all right and that's worse than fucking anything
00:36:10.540
for an entrepreneur so we have to cultivate this idea even when it's not true that we don't have
00:36:18.660
any other options and when things get hard like it's funny because i'll say this to people you've
00:36:23.240
heard me say this where i've said you know i don't want to dig ditches okay because that's what i've
00:36:31.580
convinced myself that i will be doing if this fails even at this point in time even even at this point
00:36:37.860
in time in my life i look back and i say all right i better go because i don't want to fucking dig
00:36:43.480
ditches all right now it's a little bit different now it's it's more so like i know that's not the
00:36:50.580
truth because i've cultivated a uh a certain set of skills that will always i'll always be able to
00:36:56.200
provide for myself yeah i'm a great speaker i i know a lot of shit you can't really take that from
00:37:01.500
me you know you know what i'm saying you might have to start a ditch digging company but like well
00:37:05.340
i mean you know i could be like everybody else on the internet and just sell what i know
00:37:09.220
yeah um which is i probably should do because i you know that's what everybody else is doing but
00:37:14.120
i you know regardless the point is is i can always take care of myself now so now the the it moves into
00:37:23.440
you guys all right and these guys and everybody that works and associates with our companies whether
00:37:29.240
it be you know uh any of the companies that we work with i feel a sense of responsibility to continue
00:37:34.320
to go but don't think that i'm still not thinking like fuck if this really goes south not only do
00:37:39.520
they fucking lose but i'm gonna be digging fucking ditches i think that shit every day yeah all right
00:37:43.900
so you got to cultivate that mentality um to make sure that you continue to to act urgently yeah how
00:37:53.080
many times of those those stair climbs i guess would you say that it took you before you realize okay
00:37:59.600
cool this is just that this is how it works you know i'm saying because i'm sure that first
00:38:02.680
the first big jump honestly it probably took like 15 years for me to figure it out really yeah maybe
00:38:08.260
even 20 wow um because those those are like three and four year spans yeah you see what i'm saying
00:38:14.340
so you can't really figure it out until you go through a few of those cycles yeah all right yeah
00:38:19.760
so that was also probably too like just historically some of the hardest years too right like 2009 you had
00:38:25.120
to deal with fuck oh yeah like yeah oh no no listen dude the years where your company is actually
00:38:30.500
growing or the hardest everybody thinks that's the most exciting time no it's like you're running
00:38:35.100
around with your fucking ass on fire like it sucks dude you know and there's there's the the positive
00:38:40.520
is is you're like okay well things are growing let me just reel this in and let me get it operating
00:38:44.220
right and let me make sure it's profitable and you know it's like pruning the fucking bush you know
00:38:49.100
what i mean um so yeah dude it takes time and that's why i share this lesson because those of
00:38:56.720
you who might be in that first cycle especially when you're in your 20s and you're just getting
00:39:01.240
started you know you have to understand that you're in the place where most people give up
00:39:06.520
and and most people are in your position right now like let's take this guy for example who's got
00:39:12.660
he started this little thing it's not what he wants it to be um it was fun now it's hard and he's
00:39:18.500
like fuck maybe i picked the wrong thing those are his words yeah those are his words okay but you
00:39:23.540
already got do you say how many years he has in it no he didn't okay but you already got significant
00:39:27.560
amount of years built into this all right and here's where people fuck up their lives they get
00:39:32.240
to this place where it's very frustrating and they turn around and go back and they say well this isn't
00:39:36.920
what i wanted yeah it's too painful this can't be it right but it but but what happens is is they
00:39:41.380
now you just wasted three years okay and here's what happens they go out and they do something else
00:39:47.340
and then they find themselves in the same pattern and they're like this isn't it either so then they
00:39:51.760
go back again now you're talking about nine years wasted all right so three years go back three years
00:39:58.100
again go back now you're talking about nine years and people do this all the time without realizing it
00:40:04.040
all right they don't understand that people a lot of people waste their lives going from thing to
00:40:12.720
thing to thing to thing to thing hoping that it becomes the thing that they quote unquote enjoy
00:40:19.980
that's not how the fuck it works bro you gotta force it into something that you enjoy you gotta keep
00:40:25.980
going and you gotta understand that we are all working on a time scale you will die all of us will
00:40:31.880
so wasting you know 12 years going from thing to thing to thing to thing to thing is not really a good
00:40:39.220
thing all right and by the way you're in plumbing that's never going away so if i were you i'd be in
00:40:47.640
a i i would be grateful for the business that you're in i would be real about the challenges that are faced
00:40:54.980
by building anything meaningful and i would understand that i have all this time invested i have a certain
00:41:01.120
skill set that a lot of people don't have and i need to build upon that and when you build upon that
00:41:05.500
you will get to a place that is higher than the beginning guys okay and remember this too
00:41:11.400
lots of people that are competing with you that have other plumbing companies and uh and and they're
00:41:16.980
doing the same thing that you're doing they're quitting in this fucking hard part okay if you don't
00:41:22.340
quit your competition actually goes down all right there's less people that you're competing with this is
00:41:28.040
practical stuff okay if you do it again there's even more people that quit all right and then
00:41:34.040
eventually you find yourself on a level where you're kind of looking around there's probably
00:41:37.940
like two or three other guys that are at your level and they didn't quit either and you know
00:41:42.380
what happens you become friends with them with some respect yeah because you all respect each other
00:41:46.780
because of what you know you went through all right and that's what i was trying to say the other day
00:41:50.980
when we were talking about getting into circles i think we were talking about this on the hangout last
00:41:54.880
week all right a lot of people who are day one they want to be in that like year 20 circle
00:42:00.740
but you don't get in that circle bro because you haven't paid your fucking dues you don't have the
00:42:05.420
respect of people who have been in in 20 years like dude when you complain about three years in
00:42:10.280
the guy who's been doing it for 25 looks at you and he says you're a bitch okay so you don't get into
00:42:17.360
those rooms unless you earn that respect all right and then you could get it now now i'm not saying you
00:42:22.780
can't like physically get in the room and learn from the people and and pick up what you can and provide
00:42:29.120
value and potentially you know get a friendship going with some of these people but they're still
00:42:34.400
going to always look at you different they're going to look at you as a little grasshopper which by the
00:42:38.220
way is a great thing because if you actually do have the ability to connect and get in a room with
00:42:43.920
high level people and you're humble about it a lot of those people will go out of their way to help
00:42:48.520
you as long as they see that you're pushing through this hard shit okay nobody wants to waste their time
00:42:54.880
on people that are bitching about how hard it is it's it's fucking hard bro it's the hardest thing
00:42:59.360
you could ever choose to do you could not pick a harder profession in the history of humankind than
00:43:05.700
to become a fucking entrepreneur it's the hardest thing that's also why there's the biggest reward
00:43:11.820
so you have to think about what you really want entrepreneurship um and the way the internet
00:43:18.580
you know tries to make it they try to make it like it's for everybody but dude quite honestly it's not
00:43:23.420
for everybody and it's not for everybody not because they can't do it it's not for everybody
00:43:28.820
because it doesn't produce the life that they think entrepreneurship is about you follow me
00:43:35.580
absolutely absolutely they get into it thinking oh man i'm going to become an entrepreneur i'm going
00:43:42.000
to start a brand i'm going to become my own boss make my own schedule bro you're you're not your own
00:43:47.100
boss you just think you are because when you own a company your customers are the fucking boss
00:43:52.120
and by the way if you're a good leader your employees are the boss because you're answering
00:43:56.500
to them you're helping them you're you're developing them you're taking care that that you you're always
00:44:01.940
going to answer to somebody it's just who do you want to answer to do you want to answer to some
00:44:06.800
dude that you know uh you know and maybe you like him maybe he's a good dude maybe maybe maybe
00:44:12.860
you really like your boss okay and that's a good thing by the way but maybe you're thinking oh man i need
00:44:18.600
to go ahead and do it on my own well you need to really think about what that dude goes through
00:44:22.120
because it isn't what you think you see it's not you know the the high life that the internet makes
00:44:29.180
it out to be right and everybody has a different version of what success looks like and you need
00:44:35.980
to be real clear about what you think that is here's what i will tell you from my experience
00:44:39.620
i'm glad i went when i was young i'm glad i went hard as fuck when i was a young man
00:44:44.520
i'm glad i didn't waste that time all right that's my perspective on it yeah i love it it's
00:44:51.680
been well worth the journey it's been very hard i've there's been a gazillion times i wanted to
00:44:58.180
quit there's still times i want to quit fuck it literally probably every week i go through a
00:45:03.540
serious debate in my head of like what the fuck am i doing okay but that's where you have to have this
00:45:10.440
big vision bro you've got to have this vision for your life that is so big that it it literally like
00:45:17.360
propels you forward into it and you have to understand that once you create that vision for
00:45:23.700
yourself if you don't fulfill it it's going to be one of your biggest regrets of your life
00:45:27.980
when they've interviewed thousands of people when they're on their deathbed that the regrets aren't
00:45:33.860
the things that they did their regrets are the things they didn't do okay so you got to think
00:45:38.900
about that not everybody has this big vision not everybody wants to you know make you know millions
00:45:45.940
of dollars a year but those people are going to have different challenges right they're going to
00:45:51.280
have to consider what things cost on the menu they're going to have to consider where they go for
00:45:56.240
vacation they're going to have to consider what cars they drive they're going to have to make
00:46:00.500
different concessions in their life that you're not going to have to make when you have a lot of money
00:46:05.040
okay having a lot of money is a great fucking thing and nobody that has a lot of money will
00:46:11.520
ever tell you any different you always hear from people who don't have money how evil it is how bad
00:46:16.200
it is and how you shouldn't pursue it you ever wonder why that is you ever wonder why you don't
00:46:20.840
have people like uh who have gone out and built things say man i really regret doing that have you
00:46:25.840
ever heard that no i've never heard that either i only hear that from do nothing losers on the
00:46:30.880
internet who are trying to morally have a high ground over people who are actually doing things
00:46:36.040
okay so keep that in mind too everybody shits on it and the reason they shit on it is because they
00:46:42.420
didn't do it and you're doing it that's real bro that's real man guys andy dude that's three that's
00:46:49.580
a hell of a way to start a week man all right guys well we will see you tonight 7 central on
00:46:55.100
youtube and x and uh 7 p.m central cti live don't be a hoe share the show
00:47:02.380
went from sleeping on the floor now my jewelry box froze fuck a pole fuck a stole counted millions
00:47:09.220
in the code bad bitch booted swole got her on bankroll can't fold doesn't know headshot case close
00:47:16.760
you
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