REAL AF with Andy Frisella - 1005 Q&AF： Reinventing Yourself, Overcoming Guilt Around Money & Identifying Scalability Factors In A Business

00:00:00.000 what is up guys it's andy purcellan this is the show for the realists say goodbye to the lies 0.98

00:00:21.780 the fakeness and delusions of modern society and welcome to motherfucking reality guys today we 0.57

00:00:26.440 have q and af that's where you submit questions and we give you the answers dj tell them how they 0.97

00:00:33.060 can submit their questions submit these motherfucking questions yeah to ask andy at 0.87

00:00:37.400 andy purcellan.com or you guys can click the link in the description we go through those as well or 0.94

00:00:41.580 check them uh leave them in the comments of the q and af videos on the youtube channel now if this

00:00:47.180 is your first time listening uh this is q and af we also have cti which you're going to be able to

00:00:53.300 watch live tonight at 7 central on youtube and x um other times we have real talk real talk is just

00:01:01.580 five to 20 minutes of me giving you some real talk and then we have 75 hard verses that is where people

00:01:07.380 who have completed the 75 hard program come on the show they talk about how they were before how they

00:01:12.600 are now and how they use the 75 hard program to become the ultimate version of themselves if you're

00:01:18.600 familiar with 75 hard is the initial phase of the live hard program the world's most popular mental

00:01:24.560 transformation program in history it is available for free at episode 208 on the audio feed again

00:01:31.860 that's 208 on the audio feed you can also get the book the book on mental toughness which includes the

00:01:37.840 entire live hard program plus a whole bunch of other chapters on mental toughness why it's important

00:01:43.200 how to utilize it and build it and create the ultimate existence that you're after um something

00:01:49.700 about our show if you're new we don't run ads on the show uh i think we're the biggest show in the

00:01:54.000 world that doesn't run ads um i just don't want you guys to wonder who's paying me to say what when

00:02:01.260 we talk about what's going on in the world all right um and i ask very simply uh if you get something

00:02:08.320 out of the show if it makes you think if it makes you laugh it gives you a new perspective

00:02:11.580 do us a favor and help us grow that show man it's the only way we grow okay by you guys telling

00:02:16.920 people so uh don't be a hoe share the show all right what's up what's up dog what's crackalack 0.99

00:02:25.460 finally feeling better yeah after like five days of bullshit it's good yeah it's good hope we get 1.00

00:02:30.180 back on schedule this week yeah yeah we got there's a lot to talk about yeah so fuck yeah shit man 0.99

00:02:35.320 there's a lot yeah there's a lot happening but that's tonight that's tonight you know we got to 0.99

00:02:40.200 start mondays off right with some good quality questions all right i have three of them three

00:02:47.740 good ones three good ones for you all right i don't remember when did i start saying that the

00:02:51.760 first time really it was the first one shit well i do have some good ones for you all right um so 0.68

00:02:56.900 let's let's get into these man guys andy question number one andy i'm 18 years old doing my best

00:03:06.700 to be something in this world this might be an unusual question for you but what part of you had

00:03:14.260 to die for you to become who you are now old friendships old habits old beliefs i think a lot

00:03:20.780 of us younger guys want the next level without accepting that something in us probably has to go

00:03:27.020 what did you have to let go that most people would oh man oh that's tough that is that you know

00:03:34.520 that's tough listen i'll start by saying this for 18 years old when you've already figured out

00:03:41.160 that you're going to have to give something up to get something that's a you're way ahead of most

00:03:45.560 people at 18 just being aware of that um you know

00:03:50.620 to get something that is different than everybody else has you have to do different things it's it's a

00:04:01.800 different life and i think accepting that up front is one of the biggest keys to getting where you want

00:04:08.840 to go a lot of people want to have it all they want to have perfect balance in their family they

00:04:15.720 want to have all the time to spend with their friends they want to you know do all the things

00:04:22.360 that everybody else gets to you and they want to have a business and the reality is is that doesn't

00:04:27.740 work because there's only so much time and so much energy that you have so for you to get to a point

00:04:36.700 where you were going to achieve all of these things these things that nobody else that you know even

00:04:44.200 wants to really achieve and when i say want to achieve i don't mean oh that would be nice i mean

00:04:50.400 they're willing to dedicate every single thing that they have in order to accomplishment that is what

00:04:56.600 wanting it really means okay everybody thinks it would be nice for you to get to that point you are

00:05:03.040 going to have to give up the things that do not contribute to that whatever those are all right so

00:05:10.140 for me i spent a long time in business the first 10 12 years of business to be completely real

00:05:18.680 we talk about this it's a great story right it's a great success story started out zero dollars

00:05:26.520 uh spent twelve thousand dollars to build out the first store lived in the first store for

00:05:31.240 uh three years on and off um seven dollars our first day zero dollars our second day twenty three

00:05:38.620 dollars our third day eight months to have a day over two hundred dollars five years to open up our

00:05:44.120 second store um ten years to to come to the idea of first form fifty eight thousand dollars fifty

00:05:50.880 eight thousand three hundred eighty dollars total what i made for the first 10 years these are these

00:05:55.440 are this is a great story okay and it's true but here's the part you don't hear all right during that

00:06:04.580 time i was still trying to do all the things that i did before i was still trying to party i was still

00:06:11.660 trying to like live like everybody else and do that and it wasn't until i let go of the things that

00:06:19.700 like legitimately didn't press forward and replace them with things that did press me forward

00:06:26.600 that things started to move forward and so if i hadn't been 18 and i had known this what i'm saying

00:06:35.920 then and i had done that earlier i would have got through that 10 years and probably four to six years

00:06:42.960 all right so it's easy when you're young to believe that you can do all the things but the reality is is

00:06:53.420 you just can't because you have to understand that there's other people doing what you want to do

00:06:58.480 and there's people out there even at a young age of 18 19 20 21 all the way up to 30 let's say

00:07:06.420 that are willing to go all in all right so if you're three quarters in or 80 percent in and you're

00:07:14.620 still not a hundred percent in you're going to have a hard time winning against these other people

00:07:20.200 okay because they're a hundred percent in and it doesn't matter if you have more skills that delta is

00:07:26.160 too hard to make up it doesn't matter if someone's not as good as you it doesn't matter if they don't

00:07:30.620 know as much as you the application of their energy being a hundred percent where yours is 80 60 uh you

00:07:37.140 know 40 whatever you think it needs to be which it needs to be 100 you're gonna lose all right so the

00:07:44.180 first thing i'd understand is that you are signing up for a life that is different than everybody else's

00:07:51.160 and the minute that you accept that i am on this path and i am willing to do whatever it takes

00:07:57.520 to get where i want to go you have to understand that there are parts of you that are going to have

00:08:04.020 to be let go okay there are there are parts of you that take away from this extremely difficult path

00:08:13.120 and hold you back i don't know what those are for you i don't know what those are for you forever 0.99

00:08:18.820 it's different for everybody maybe for maybe for you maybe it's you're fucking a gamer and you're 0.98

00:08:23.880 playing call of duty three hours a day okay well that three hours a day is is is costing you progress 0.94

00:08:30.720 that's that's the truth um that's one thing i had to give up i was a big gamer really oh yeah i loved

00:08:37.000 gaming i loved gaming but i'm not going to be a professional gamer so the first 10 years of

00:08:42.220 business dude i'm playing fucking madden football all the time i'm playing call of duty all the time 0.99

00:08:47.800 and uh it cost me you know and i could have got where i'm at much faster uh and you guys even have 0.67

00:08:55.020 a much better opportunity because you have things that we didn't have all right you have the internet

00:09:02.400 you have social media you have uh highly evolved e-com strategies that are cheap to put together

00:09:08.860 and uh and easy to get moving and if i was being completely honest dude i would trade places with

00:09:17.880 any 18 year old kid at this point in time knowing what you know dude uh not even not even a debate

00:09:25.700 even with all the shit going on in the world even with all the the the stuff happening even with all 0.52

00:09:32.980 the changes the opportunity for young people to win has never ever ever been better for a bunch of

00:09:40.420 reasons one the technology allows you to move much faster than i had the opportunity to move you guys

00:09:46.120 who are young you might hear i took you 10 years yeah bro we didn't have social media we didn't have

00:09:51.760 e-com we didn't have the internet the way it exists today okay you don't it's hard to understand that

00:09:58.160 if you've never experienced it i'm thankful for it because it makes me understand business

00:10:04.020 in a different dynamic than most people do but it's the opportunity is so great because of the

00:10:13.040 technology the change is happening and also the fact that there's a lot of people that just don't 0.73

00:10:19.860 give a fuck about winning yeah okay when i was coming up everybody wanted to win the culture was much 0.67

00:10:25.820 different and i i think we're swinging back to this okay we're seeing young people have a lot more 0.99

00:10:30.740 ambition now we're seeing young people understand they have to win okay they have to win soon too

00:10:37.360 we're seeing that come back in culture but it's still nothing like it was when when i was a young

00:10:44.540 buck getting started okay when i was a young buck getting started business bro everybody wanted to win

00:10:50.260 winning and making money and and kicking ass in culture that was like that was like the pinnacle

00:10:56.740 yeah okay something was wrong if you didn't want well they they it was just different it was just

00:11:03.180 different winning was celebrated and it should be it was celebrated a lot more than it is now

00:11:07.700 but because of that dynamic you guys are in a situation to win because a lot of other people are

00:11:14.940 just accepting the reality they're looking around they're saying well i guess what's going to happen

00:11:20.940 is going to happen or they have some fundamental belief system installed in them by the uh the school

00:11:26.480 system you know uh or their parents or their aunts or their uncles or their culture that says winning

00:11:32.640 is bad making money is selfish it's it's uh morally inferior you know these the all these things 1.00

00:11:39.820 uh and to be honest you want to let go of shit let go of that shit okay let go of listening to people 1.00

00:11:48.240 who aren't ever going to do shit let go of listening to people who are on a different path than you 0.99

00:11:53.920 doesn't mean that that they're uh bad people they are just choosing a different path and if you're 0.96

00:12:00.740 choosing one path and they're choosing a different path and you consistently listen to them for feedback 0.96

00:12:04.920 you're you're sabotaging your own success you've got to realize that most of the shit that you read 0.98

00:12:10.560 online is not built for actual winners it's built for people who want to feel like they're trying those 0.97

00:12:17.500 are two different things two different things feel like i'm trying and actually doing what it takes

00:12:22.700 to win two completely different things and the market for the people that want to feel like they're trying

00:12:29.900 is huge it's a huge market okay those people want to buy shit they want to buy programs they want to

00:12:36.480 listen to podcasts they want to go to seminars they want to do all these things to feel like they're 0.55

00:12:42.160 winning except do the things that actually create the winning and if you are in that one to two percent 0.77

00:12:48.540 that actually wants to win and you're consistently reading all this shit about balance and you know 0.98

00:12:55.220 recovering and like all this shit dude you're gonna get way off fucking track okay because that language 0.98

00:13:01.680 is built for people who are not dedicated to win the people who win nothing else really matters that's just 0.98

00:13:09.280 the truth okay and you could judge it people could judge it it's like nick saban says high achievers

00:13:14.600 don't like mediocre people and mediocre people don't like high achievers you could try to explain it you

00:13:20.520 could try to justify it you could try to uh point out all the good things that it does they don't give 0.97

00:13:26.600 a shit so it's a waste of your time to even try explain it and if you want if you're asking me like 0.99

00:13:32.320 what to really let go of let go of listening to people who are never going to do a motherfucking 0.99

00:13:36.980 thing with their lives and i can tell you as someone who was you and that long ago in my my perspective 0.58

00:13:43.580 one of the biggest things that i did wrong was i listened to a lot of people who were very negative 0.93

00:13:48.600 and who were and i let that shit get in me and i and and it serves me because i'm able to take 0.90

00:13:54.220 the negativity and then use it for positive productive action but not everybody understands 0.99

00:13:59.560 that not everybody understands how to eat the negativity put it into a fucking chip on your 0.97

00:14:05.460 shoulder and then draw on the chip whenever you're having a bad day or whenever you feel like quitting 0.99

00:14:10.780 or whenever you feel like uh not doing what you need to do which by the way is every motherfucking day 0.80

00:14:16.840 okay so the bottom line and the answer to this question i cannot answer it for you 0.83

00:14:21.880 but what i will tell you is audit your actions and the places that you spend your time that do not

00:14:29.800 produce the outcome that you're after and eliminate as much of those as possible and replace those with

00:14:36.040 things that push you forward that's how you should be thinking about it and it could be different for

00:14:40.180 everybody it could be it just could be you could be like dude and i wasted time in all kinds of things

00:14:46.640 bro like like bad girlfriends right not bad people but girlfriends that didn't align with what i was

00:14:54.700 trying to do okay they want a different life okay these are all things that are very important

00:15:00.160 and everything has to align for it to actually work out and and that's not some like hocus pocus 0.94

00:15:07.140 you know oh it's nice to have shit i'm no it's required it's required guys that's the luck everybody 0.90

00:15:15.560 talks about yeah you just had everything fucking aligned in the right way yeah you got to align 0.99

00:15:19.220 your whole life to winning dude and uh and by the way you know people will say things like oh well you 0.85

00:15:26.700 know um they're probably not having much fun well no winning's pretty fucking fun you know what i'm 0.96

00:15:33.480 saying like it how are you gonna listen to how how unfun winning is by people who've never fucking 0.97

00:15:39.020 won anything how do you know yeah right yeah so i was gonna i was gonna ask you this too right

00:15:44.200 because obviously you're a little older than me and so there's a different perspective here but i

00:15:48.480 would also argue too that like you know okay you might be doing this at 18 but guess what you're

00:15:52.220 gonna do it again when you're 30 auditing and seeing what needs to be cut out like it doesn't

00:15:56.140 just no no you need to be doing that all the time like very daily basis yeah on a daily basis yeah 0.93

00:16:02.000 right like it's not just one time you can cut some shit out and you're good listen the the mark of

00:16:07.160 true high iq people is not like this intelligence rating or whatever right of iq it's actually your ability 0.94

00:16:17.960 ability to think about why you think okay it's a it's having thoughts and then analyzing those thoughts

00:16:29.020 as to why you think them all right if you're able to generate awareness when it comes to the actions

00:16:36.500 that you're taking okay i'm doing these things and then you're able to question well why am i doing

00:16:41.800 these things okay now you're in a position of awareness where you can analyze things and most

00:16:49.280 people lack that ability that's why we have all this dysfunction around uh societal conversations

00:16:55.280 right everybody reacts emotionally or they have a thought but they don't know why they reacted

00:17:01.420 emotionally or they don't know why they have the thought and that is the mark of someone who's

00:17:06.160 actually intelligent you have to consistently audit yourself and coach yourself

00:17:11.320 along the way all right which means at the end of your day there should be reflection there should

00:17:18.300 be a thought process you should say okay what decisions did i make today why did i make those

00:17:23.420 decisions and eventually what happens is you become highly aware okay it's just like tuning a car or

00:17:31.000 working out with weights and your your awareness muscle gets stronger and what happens is is you're able

00:17:36.420 to audit and coach and assess yourself immediately okay and when you get to a point like that the progress

00:17:45.320 that you make is much much faster than everybody else so awareness is a huge deal and it really just comes

00:17:52.940 down to you saying okay i made that decision why did i make it i thought this thought why did i think it i said

00:18:00.880 this thing why did i say that was i emotional or did i actually mean that and that is the process of

00:18:06.820 awareness that that allows you to coach and audit and push yourself forward at a much faster rate how

00:18:13.080 much faster of a rate can you progress if you can identify your mistakes before they even materialize

00:18:21.100 you see what i'm saying so that comes down to you rising above it's almost like

00:18:27.260 you you start to look at your life from a from above like 10 000 view and foot view and you start to look down

00:18:35.240 and it's not you it's you're coaching you does that make sense yeah yeah that's a whole different

00:18:42.060 level of awareness yeah and that's where you got to be because what it does is it allows you to

00:18:46.020 fucking audit and make assessments uh in real time yeah and you can see when okay like that's about to 0.77

00:18:52.220 waste my fucking time i'm not even about to do that yeah it's not happening yeah yeah or someone comes to you 0.99

00:18:57.140 with a big uh you know emotional blow up and you're like you know five years ago 10 years ago 0.99

00:19:03.460 right now you're like you you react you get all emotional over time if you're able to

00:19:10.740 take that pause and then think about things those things stop pulling you off track because they come

00:19:17.920 in and you see it and you're like yeah okay and you go right back to what it is that you were working 0.98

00:19:23.520 on that presses you forward and you deal with that whenever the fuck you need to yeah right yeah 0.94

00:19:27.500 yeah yeah dude that's real bro it's listen i think i think that's the biggest thing with these young 0.97

00:19:31.660 guys like they they like this dude he knows what it is he knows that he has he just don't know what

00:19:35.840 exactly that is yet it's different for everybody well i think the fact that he's 18 years old and

00:19:41.020 he understands that he has to give things up to get things is a level of awareness that is very

00:19:47.320 uncommon at 18 years old and usually awareness is a key dictator of success like when people come to me

00:19:54.320 and they say things like man you know i'm doing this and this and this but i'm worried that this

00:20:01.180 and this and this could happen well that's awareness okay that's you growing in awareness and the fact

00:20:07.340 that you're aware of it means you're probably not going to go down that path you see what i'm saying

00:20:13.420 so when people have awareness and you understand okay i can make this decision and i could go right

00:20:19.580 and this is the way that i need to go or i can make this decision i can go left and this is what's

00:20:24.880 going to happen when you develop that ability for vision which comes from awareness now you can make

00:20:30.020 decisions instantly that you know are going to be the right ones and you don't have to wait for them

00:20:33.900 to materialize into bad shit okay and this is also the importance of getting around people

00:20:39.260 uh that have done the thing you're trying to do yeah like what if you're around someone who's 0.96

00:20:44.500 already been down the path and they're like yeah if you go down that path this is what's going to 0.98

00:20:49.240 fucking happen right yeah you save three four years yeah right that cost yeah no shit fuck i love it 0.97

00:20:57.400 man guys any question number two uh if i'm being honest i don't want to do well i want to be wealthy 0.99

00:21:06.800 i want freedom i want options i want to win at a level that changes my family's trajectory i want to be

00:21:14.660 the ultimate rebellion however i was raised to believe that chasing money too hard makes you greedy

00:21:22.800 or shallow did you ever wrestle with that and at what point did you decide it was okay to want more

00:21:29.360 well you've got to fundamentally okay why do you think that where where did that come from yeah

00:21:36.940 why do you think that making money is evil and who installed that thought in your brain

00:21:41.220 this is what i'm talking about yeah probably somebody that didn't have it okay so

00:21:47.440 i'll explain it but you have to understand that there's a reason you think those things and and you

00:21:54.920 have to like remove yourself from you know you said i was brought up to believe well that doesn't

00:22:00.920 mean that those beliefs are accurate that doesn't mean the people that put those beliefs in your 0.90

00:22:04.900 brain actually know what the fuck they're talking about okay in all likelihood they probably don't 0.86

00:22:10.840 all right unless their life looks exactly like the one that you want i wouldn't listen to that 0.99

00:22:15.000 shit and let me explain something further so 0.98

00:22:18.980 there is a highly popular narrative about money in terms of it being a bad thing okay and it always 0.98

00:22:31.440 comes from people that don't have any all right which should discount it right away but it doesn't 1.00

00:22:38.240 but if you understand where that comes from it can help you get away from that mindset so

00:22:44.100 unlike today where you have social media and you have the internet and you have all of this

00:22:51.680 instant communication that is relatively new in commerce for a very long time before that

00:23:00.440 there were only three ways that people could communicate there was radio there was television

00:23:06.760 and there was print there was no instant feedback for 70 years all right

00:23:12.440 so for 70 years all right these companies were able to advertise products they were able to tell you

00:23:24.340 that they were the best products in the world and the only way for you to find out that they weren't

00:23:29.980 were be to buy them okay but here's the thing when you buy a product that wasn't as it was advertised

00:23:37.580 which became the norm that became the strategy

00:23:40.920 you didn't have a way to spread the word of mouth fast enough to stop them from making a fuck ton of 0.69

00:23:48.600 money so for 70 years you had corporations and businesses who happened to gather up enough money

00:23:56.040 to be able to advertise then they went and sold inferior products or did things that weren't exactly the way

00:24:03.000 they said or in some cases sold things that were harmful like cigarettes okay and told you they were

00:24:08.500 healthy they were allowed to do all of this predatory marketing and so what happened is the regular

00:24:15.780 people rightfully so started to develop this mentality and the mentality was this the only way to get ahead 0.98

00:24:23.580 is to fuck people over all right now back then that appeared to be true because that was the only way 0.98

00:24:34.800 that people could fucking hear about products when the internet came around and by the way not only did 0.99

00:24:40.180 it appear to be true it was true in a lot of cases there was a lot of people who made a lot of fucking 0.97

00:24:44.380 money uh with predatory marketing and and you know nefarious strategies in terms of taking advantage of the 0.93

00:24:52.540 consumer that mentality got baked in to the to the grant our grandparents and our parents you know

00:25:00.140 they they brought this idea they observed it they saw it and then what they said to you and other people

00:25:06.920 was well you don't want to be one of those guys who just takes advantage of people and makes a bunch

00:25:11.340 of money because you got to step on everybody's face and blah blah blah which is their perspective

00:25:16.000 right it was a real one yes but here's the thing that and this is not saying all businesses did that

00:25:22.200 but the biggest ones did okay so when the internet came around it changed things when social media

00:25:30.740 came around it really changed things because now everybody had an instant way to communicate back

00:25:37.900 and forth so these companies that were used to doing these things couldn't do them the way that they

00:25:44.340 used to do them because the minute that i bought one of these products that sucked i'm posted on the 0.99

00:25:49.720 internet these dudes fucking advertised this it's a fucking hook of shit look at this thing and dude 0.99

00:25:56.320 if you've been on the internet for long enough you can remember when people started doing this they 0.99

00:26:01.900 started putting companies on blast they started showing the products they started showing like

00:26:05.860 these uh the quality and the word of mouth started to spread okay that created a different scenario

00:26:14.280 dynamic in business all right and now the dynamic is honest and it's this if your product isn't what

00:26:22.900 you say it is if your product doesn't actually help people if your product is some sort of marketing

00:26:28.600 bullshit it will get found out right away so nowadays the only way to sustain yourself is by doing

00:26:36.780 things above board okay you have to make a good product you have to be what you say you are 1.00

00:26:43.120 you have to solve the problem you say you're going to solve otherwise the entire internet knows so we

00:26:49.460 went from a situation where your parents and your grandparents and this person who's asking the 0.75

00:26:55.340 question they probably observed all of this shit and are you know i wouldn't say intentionally but 0.93

00:27:01.600 that's their perspective they're telling you that everybody they know that ever made any money was a 1.00

00:27:07.660 fucking piece of shit today the only way to actually make money is by solving people's problems 1.00

00:27:14.720 the best way possible yeah and not being a piece of shit okay and that's an ethical thing yeah all right 1.00

00:27:20.860 so you live in an age where it's possible and not only possible it's required for you to make a lot 0.98

00:27:29.300 of money you have to be so you have to create a product that actually provides value to the consumer

00:27:35.140 so this idea needs to be thrown out this is this is old school thinking this is old and yes do we still 0.99

00:27:43.240 have some fucking shit bags for sure but what happens to them what happens we see it all the time 0.99

00:27:49.020 how many people do we see that come around on the internet they start making a little bit of money 1.00

00:27:54.540 they and then all of a sudden they're gone because people start finding out they're taking advantage

00:28:00.040 of people or they're not who they say they are or they're scamming people and the culture self

00:28:04.540 corrects it now so it's actually the opposite of what quote-unquote you've been brought up to believe

00:28:11.060 and you need to accept that because the truth of business is this you are not chasing money that is

00:28:19.440 not what a business is designed to do when you ask most people what is the purpose of your business

00:28:25.560 they will say to make money that is not the purpose of a business the purpose of a business is to solve a

00:28:33.220 problem that benefits the consumer to which they trade you money for that solution money is the

00:28:40.760 byproduct of the value that you provide okay so the two things that you need to do here is you need to

00:28:48.860 let go of this old way of thinking understand why it exists and now you could probably let it go

00:28:53.460 okay and two instead of thinking i'm chasing money and by the way i hope you're i hope you get rich as 0.96

00:29:01.300 fuck yeah i hope i hope you get i hope you become a hundred billionaire there's nothing wrong with that 0.99

00:29:07.360 yeah okay we need some good hundred billionaires all right you can want all that shit but you got to 1.00

00:29:14.900 stop and you got to say okay i want all that shit but the only way i'm going to get that shit 0.99

00:29:20.640 is by solving enough of this problem over here to where they trade me enough money to give me what 1.00

00:29:27.240 the fuck i'm looking for and if you can if you can let go of that negative thinking and then also 0.81

00:29:33.040 replace what your intent is for your for your business as an operator meaning i'm here to solve a 0.99

00:29:40.320 problem i'm here to help people do this and whatever that is that doesn't it could be anything

00:29:45.920 whatever their fucking problem is solve it in the best way possible solve it with the best product 0.92

00:29:51.320 possible make them happy and they give you the fucking money okay and not only do they give you 0.99

00:29:56.020 the money they're happy to give you the money yeah they love giving you the money they're proud to give 0.95

00:30:01.200 you the money and there's nothing better than running a business where you know that you're helping

00:30:07.000 people and you're becoming successful by solving that problem that's a good feeling you could be

00:30:12.200 proud of that the bottom line is very simple okay most of us grow up not really understanding success

00:30:20.220 okay and it's very very important to understand that no matter where you come from who you are

00:30:25.700 where you were raised you have the ability to win if you follow the game plan and let go of

00:30:33.660 these ideas that are the old way of thinking and then accept that i'm going to solve the problem

00:30:40.880 better than everybody else and if you can do those two things bro there's nothing you can't build

00:30:44.940 there's nothing you can't build so um yeah man hopefully that it's that that helps you like

00:30:51.360 understand where that mentality comes from and i hope it helps you guys free yourself from that thinking

00:30:57.100 because if you can't think positively about making a lot of money you're going to have a really hard

00:31:04.380 time making it all right and let me tell you something too that these people they the people 0.93

00:31:09.620 who will never do shit will never tell you they will never tell you what it's like to employ a thousand 0.75

00:31:15.780 people and for them to have careers and jobs and families they will never tell you about that they 0.99

00:31:20.600 won't even bring that shit up they'll bring up the nice car the dude drives they'll bring up the 0.99

00:31:24.720 fucking bullshit okay they never talk about the money that these people will contribute to their 1.00

00:31:31.700 local economies through charitable uh means rebuilding their cities sponsoring sports teams 1.00

00:31:37.400 sponsoring youth programs i mean i don't know about you guys but i don't see any of these big companies

00:31:42.380 sponsoring the fucking local baseball teams right so we got to understand dude you have an ethical 0.89

00:31:49.300 responsibility to become successful you have an ethical responsibility to become successful because 0.99

00:31:57.780 what it actually means is that you're providing far more value to the world than what you're taking 0.83

00:32:03.960 away from it that's the reality so um this idea of chasing lots and lots of money fucking great okay 0.99

00:32:11.880 but if you are sitting there thinking well you know i want lots of money but like fuck dude like 0.99

00:32:17.180 are are they all gonna fucking hate me yeah probably they probably are you know i'm saying they're 0.99

00:32:23.360 probably not gonna like it uh by the by the time you actually and this is the fucking funniest part 0.95

00:32:29.400 about it these people will constantly criticize you and constantly fill your mind with doubt and

00:32:35.460 constantly get you to second guess and and and be frustrated and think you won't make it until

00:32:42.140 you're actually making it and it becomes undeniable that you're going to make it and these same

00:32:47.860 people switch their tune bro that all of a sudden it's i always believed in you i always was proud

00:32:53.560 of you i always knew it right can i get a hundred bucks yeah yeah yeah you know what dude you're going

00:32:59.280 to be happy to give the hundred bucks like it's it's it comes with it listen there's nothing there's

00:33:06.200 nothing not only is there nothing wrong with winning you have a responsibility to win but it's 0.67

00:33:12.280 it's not only is it not wrong it's a great thing it's a fucking great thing you're never gonna find 0.82

00:33:20.660 someone who has like done what we're talking about here who's gonna say man i fucking wish i never did 0.96

00:33:26.260 that you know what i wish i would have just stayed poor i wish i would have just stayed where i was it 0.98

00:33:31.320 doesn't happen dude the only people you ever hear say this shit are the people that don't do anything 0.99

00:33:36.780 okay like that's the only people so why the fuck are you listening to them at all you shouldn't people 0.99

00:33:42.660 that didn't have to work for it well i mean that's a whole not that's very rare that's not me that's 0.97

00:33:46.920 not you listen are there people who were born on third base that may you know yeah sure for sure

00:33:54.260 but there was people that came before them that built it that's right all right and you're one of

00:33:58.840 those so yeah dude uh and we that brings up a whole nother topic like we can argue all day long 0.75

00:34:05.420 about what's fair and what's not fair but at the end of the day it doesn't fucking matter what matters 0.86

00:34:09.940 is do you overcome the unfair things to create the outcome okay because it's never going to be fair

00:34:14.820 my challenge is uh you know i have unfair things that happen to me i had unfair things i had to

00:34:21.020 overcome maybe they weren't the same unfair things that you have to overcome but the great stories

00:34:27.180 and and the noble action is overcoming those things it's not staying where you are and using

00:34:33.900 that as some sort of excuse as to why you're nothing all right we all know those people are 0.99

00:34:38.400 full of shit we know it no yeah that's real let me ask you this to me i don't think i've ever 0.99

00:34:43.080 actually this but like when you you know talking about money do you look at money as is just this tool 0.99

00:34:50.700 it's this you know inanimate object that allows you to you know i'm saying like like like because i feel

00:34:55.780 like a lot of people they're either like super fucking attached to money itself or they're like

00:35:00.040 completely like displaced from it is it a tool for you i i think most successful people are not 0.78

00:35:06.940 emotionally attached to money they're they're they're more focused on the service the product the

00:35:13.420 value that they're providing knowing that the money will take care of itself and i think most people

00:35:19.900 that have money have an abundance mindset when it comes to money meaning they let it flow

00:35:24.500 they don't think of it because like dude when you think of money like you get some money 0.99

00:35:28.720 and you're like fuck i don't want to fucking lose it okay here's what you're telling the universe 0.99

00:35:33.620 i'm afraid this is a sacred resource i don't want to fucking lose it and you're focused on not losing 1.00

00:35:39.440 it you know what happens you lose it okay when you detach yourself emotionally and you sort of 0.89

00:35:44.800 realize that this is just a byproduct of the solutions that you're providing the money may

00:35:50.840 the money may get short sometimes because that's what happens in business but you're going to have

00:35:55.700 a much easier time bringing it in all the time yeah okay just go solve some more problems that's

00:36:00.380 right yeah yeah yeah dude i love that i love that this goes right into our third and final question

00:36:05.360 guys uh guys andy question number three andy if you were looking at my business and trying to decide

00:36:12.340 whether it has real scale potential or if it's just a high paying job what are the first things you

00:36:18.560 look at what separates a company that can 10x from one that just grows linearly uh with the owner's

00:36:24.840 effort huh the value of the product what kind of problem is it solving just because you have a good

00:36:32.980 idea doesn't mean it's going to work okay you've got to have the awareness which goes back to the first

00:36:38.520 question being able to look at whatever it is that you're creating in a very objective frame of mind

00:36:47.160 bad entrepreneurs look at what they do and they are emotionally attached to it they look at it they

00:36:54.500 say well this is what i do and then when they go out and sell it and and people don't want it they

00:37:01.580 they're confused okay so the first thing you have to really understand is do people actually want this

00:37:08.420 product is this a product that solves a problem in such a way that people are willing to give me money 0.99

00:37:13.680 and by the way there's great thing about the internet you could fucking test this shit right 0.95

00:37:18.960 now you can make fake landing pages run traffic to them see what the conversion is and figure out if 0.94

00:37:25.400 there's a fucking demand for it or not you weren't you didn't used to be able to do that okay you guys 0.99

00:37:30.740 have so many advantages bro i would literally trade places with any of you fucking any of you even the 1.00

00:37:36.660 dumb motherfuckers okay because i was dumb too all right i know how to operate being dumb yeah all right 1.00

00:37:42.340 i would trade with any of you because you have all these tools and these abilities to know things 1.00

00:37:48.140 that that we just had to fucking go like like back in the day bro like i'll tell you this when we 0.94

00:37:55.300 started first form our first product was level one light we didn't fucking sell any of it like we 0.94

00:38:00.340 wouldn't sell okay we thought it was going to be this great thing it didn't sell okay and where most

00:38:06.120 people would have done when that happened is they said okay well first form is not going to work

00:38:09.700 we're just going to go back to doing this no we said okay um well they must not want that

00:38:17.500 so what do they want and we started figuring out what they wanted and we started making those things

00:38:21.960 and then we started making them better and better and better and better and better and that process

00:38:26.120 never stops you always want to be improving you always want to stay ahead of the curve

00:38:30.240 um but at the end of the day dude you've got to be willing to

00:38:38.340 assess your business or your skill or your product in a way that isn't emotional because you desire

00:38:47.900 this certain outcome okay and let me tell you something dude yeah it hurts to look at a product 1.00

00:38:53.160 and say fuck that fucking product sucks okay it sucks it sucks to do that but that saves you so 1.00

00:38:59.520 much time bro that saves you years of your life beating your head against the wall okay i give it to 1.00

00:39:04.740 you with our energy drink all right you guys when we came out with our first energy drink you guys who

00:39:11.220 have been around for a minute we came out with it one or two of the flavors was pretty good the rest 0.69

00:39:17.920 were fucking terrible they were terrible and by the way i was transparent about that on the show 0.99

00:39:23.160 was i not there you were did i not tell you guys a fucking this one ain't that good i don't fucking 1.00

00:39:27.020 like it okay now we partner with a company that that's what they do is make fucking good drinks and 0.99

00:39:34.060 those of you who drink the drink i mean it's a thousand times better not even compared okay but if i had 0.94

00:39:40.140 sat in that meeting with these guys who do this all the time and been emotionally stuck to the

00:39:46.440 decisions that we made without them we couldn't have made that progress all right so you have to 0.99

00:39:52.960 emotionally detach you have to look at your shit and say okay do people really fucking want this 0.99

00:39:59.840 does it solve a problem or am i wishing that it would solve a problem or am i hoping that they will 0.99

00:40:07.440 like it all right two different things because when you don't get emotional about it you can make

00:40:12.900 fast decisions when you're emotional about it you can't so when you're saying okay well how do i know

00:40:19.320 if my my thing my idea is good enough well you can test it if it doesn't test out it's probably not good

00:40:28.960 enough okay you can also do things like talk to people who you don't know okay here's another mistake

00:40:36.480 a lot of you fuckers make okay you come up with this idea you want it you want it to work so you 1.00

00:40:44.040 go to your fucking stupid ass friends who aren't doing shit and say what do you think oh dude it's 1.00

00:40:48.500 great oh it's fucking gonna be great what's funny is is once you start then you're like oh you're an 1.00

00:40:53.500 idiot it's like so you've got to talk to people who are who are unbiased okay you have to be willing 1.00

00:41:01.460 to accept that feedback you know you have to be willing to listen to the criticisms from people 1.00

00:41:07.380 who are not biased and that's a hard thing to do because your ego's involved i made this this is my 1.00

00:41:13.300 idea and now you're telling me that it sucks fuck you that's what shitty entrepreneurs do great 0.99

00:41:19.500 entrepreneurs come back and they're like well i talked to 20 people bro and i don't think this is 1.00

00:41:28.640 the move i think maybe we need to this is what i this is the data i collected right there's all

00:41:34.080 different ways to collect consumer feedback and data before you make big investments now that uh like

00:41:40.160 you just quite honestly weren't able to do before yeah so uh i would do those things yeah now is this

00:41:47.060 a myth let's dispel this myth or is this myth real or not is every single business scalable so that i mean

00:41:53.760 i'm assuming now for this the answer is no no yeah not every business is scalable

00:41:58.560 businesses where you're trading your time for money are very hard to scale tattoo artist yeah okay i got

00:42:06.720 to sit down i got a fucking tattoo i got to trade my time for money i can only tattoo x amount of people 0.97

00:42:13.300 per week until my back gives out my body fucking crumbles okay i know a lot of tattoo artists bro they 0.99

00:42:19.820 all say the same thing okay but i know a couple tattoo artists that have figured out that the way 0.97

00:42:25.980 to scale it is not by scaling themselves it's by starting a shop and then renting space or coming up

00:42:34.060 with a tattoo aftercare or some sort of ancillary lane that can be scaled okay so can every business

00:42:43.820 be scaled no can every business have an opportunity to scale if you look at it a little bit differently

00:42:50.880 probably sure yeah probably okay um but it requires you just to have a different mindset

00:42:58.540 and be able to like i said have awareness rise above it look at it how could i do this here's my skills

00:43:04.700 this is what i'm good at by the way if you're good at trimming the wings off of grasshoppers that's a 0.74

00:43:09.920 fucking useless skill okay um so we have to be able to assess if our skills are really valuable 0.84

00:43:16.800 or not and then if you don't have valuable skills you got to learn some all right so the whole point 0.98

00:43:22.940 here is that most things can be scaled if thought about properly there are certain things that will

00:43:31.780 never scale because the product isn't of value enough or people are trading all of their time for

00:43:38.400 the money and you only have so much time damn that makes sense absolutely it's like a history thing

00:43:45.560 too man what what about timing of of the service or scale the product right like sometimes the market 0.99

00:43:50.820 is just not ready for that yet like i'm thinking back because like the people like the fucking ford 1.00

00:43:55.580 model t right motherfuckers on horses like ah no you're crazy dude well yeah but also yeah you can be 0.99

00:44:03.700 dude this is a really good point this is a really fucking good point especially in today's day and age 0.99

00:44:09.500 with all of the ai revolution happening and everything changing that's a good point i'm glad you brought 0.88

00:44:15.280 that up you can be so early that it feels like there's no need okay you can be so early that you feel

00:44:24.640 that it feels like there's no need that's actually a really good sign but it's really hard to see

00:44:30.900 and it takes a lot of fucking patience to let things materialize so that people actually get it 0.88

00:44:37.060 most of the people that make products that are early have a lot of experience they understand 0.98

00:44:43.700 psychology they understand where everything's going they understand uh why people do what they do

00:44:49.920 they understand you know the evolutions they've seen other evolutions like for example i mentioned earlier

00:44:56.120 one of the things that that makes me an effective entrepreneur is that i grew a business a successful

00:45:02.860 business pre-social media then i adapted and built a massive company post-social media and now we're 0.99

00:45:11.780 building ai tech that's going to make all the shit that i've done look like a fucking booger on my nose 0.96

00:45:16.180 okay but that's over 30 fucking years so right now the ai tech that i'm working on is early so i have 0.99

00:45:23.680 to sit here and i'm like fuck is it fucking working is it working but little by little it's working you 0.98

00:45:30.060 see what i'm saying and if i were to come in and say oh well it's been 90 days i don't know and like 1.00

00:45:35.520 quit i miss a huge opportunity but you only know that shit through experience you can't know that when 0.92

00:45:41.760 you're 18 all right so there's a lot of nuance there bro uh but most of you guys um most of you guys 0.98

00:45:52.620 are not reinventing uh the new concept you're taking a concept that's already existed and evolving it

00:46:01.680 so you have a lot of proof already that these things will work and you've just got to take that

00:46:07.360 and add to it and make it better and um that's easy yeah that's the easiest thing i love it so i love

00:46:14.440 it dude well guys andy that was three yep hell of a way to start a week yep all right guys we will uh

00:46:20.580 see you tonight seven central live on youtube and x and uh do us a favor man share this show out

00:46:29.080 share with your homies share it especially with the young the young bucks out here trying to build 0.99

00:46:33.680 shit and uh don't be a hoe 1.00

00:46:35.480 went from sleeping on the floor now my jewelry box froze fuck a pole fuck a stove counted millions 1.00

00:46:43.340 in the cold bad bitch booted swole got her on bank road can't fold doesn't know headshot case closed 1.00

00:46:50.880 you 1.00

00:46:51.380 you

00:46:53.160 you

00:46:57.300 you

00:46:58.580 you

00:46:59.700 you

00:47:00.220 you

00:47:02.220 you

REAL AF with Andy Frisella - March 02, 2026

1005 Q&AF： Reinventing Yourself, Overcoming Guilt Around Money & Identifying Scalability Factors In A Business

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