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REAL AF with Andy Frisella
- March 30, 2026
1014. Q&AF: Regaining Your Edge, Rewarding Yourself Responsibly & Working In Vs On The Business
Episode Stats
Length
41 minutes
Words per Minute
196.4633
Word Count
8,251
Sentence Count
143
Misogynist Sentences
4
Hate Speech Sentences
91
Summary
Summaries generated with
gmurro/bart-large-finetuned-filtered-spotify-podcast-summ
.
Transcript
Transcript generated with
Whisper
(
turbo
).
Misogyny classifications generated with
MilaNLProc/bert-base-uncased-ear-misogyny
.
Hate speech classifications generated with
facebook/roberta-hate-speech-dynabench-r4-target
.
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what is up guys it's andy for selling this is the show for the realists say goodbye to the lies the
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fakeness and delusions of modern society and welcome to motherfucking reality guys today
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We have Q and AF.
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That's where you submit the questions and we give you the answers.
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DJ, go ahead and tell them how they could submit their questions to be answered on the
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show.
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Yeah, guys, you can email your questions into askandy at andyfussella.com.
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You can check the link in the description below and submit them there or drop them as
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always in the comment section of these Q and AF videos right here on YouTube.
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Guys, if this is your first time listening, we have shows within the show.
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We don't just do Q and AF.
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We have CTI.
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CTI is called Cruise the Internet.
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This is where we put topics on the screen.
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We talk about what's going on.
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We make fun of everything that's going on.
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We talk about how we, the people,
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have to solve the problems going on in society.
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If you want to catch that show,
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it will be tonight, 7 p.m. Central,
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live on YouTube and X,
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or you can catch the replay on YouTube whenever you want.
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Other times, we're going to have Real Talk.
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Real Talk's just five to 20 minutes
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of giving you some Real Talk.
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And then we have 75 Hard Versus.
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That is where people who have completed
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the 75 hard program come on the show they talk about how they were before how they are now and
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how they use the 75 hard program to take control of their life you're unfamiliar with 75 hard is
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the initial phase of the live hard program which is the world's most famous mental transformation
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program ever and happens to be free you get that in episode 208 on the audio feed the entire live
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hard program for free at episode 208 on the audio feed there's also a book the book is called the
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book on mental toughness you can get that book at andyprisella.com it covers the entire live
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hard program plus a whole bunch of other chapters on mental toughness why it's important uh how to
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utilize it to create your best self um again you get that andyprisella.com a lot of you guys been
00:02:08.340
asking about the mfceo project mfceo project is now hosted on the operator standard uh app
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and that is closed right now because we have a mvp group minimal viable product group testing
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the app and working out all the kinks and shit um so that will be available to the public shortly
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so for those of you guys asking now we do something different on the show that most shows don't do
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uh we don't run ads on the show we're the biggest show in the world doesn't run ads
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and uh we we have a trade that we like to make so instead of us like filling you with a bunch of
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shit um regarding advertisements uh we just ask very simply man you help us share the show so if
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you listen to the show it makes you think it makes you laugh it gives you a new perspective
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if you enjoy it if you think it needs to be heard it's a message we're sharing do us a favor and uh
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don't be a hoe share the show all right yeah i gotta yell at him yeah what's up make him scared
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you know what i'm saying what's going on with you dog nothing yeah yeah yeah another beautiful day
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doing the thing yep thing is being done every day you gotta do that thing dog yeah yeah everything
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is good though man i got a nice day we're in that bipolar phase man fucking 98 yesterday or
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whatever today it's like 50 bro yeah it sucked what is that dude i don't know i'll tell you this
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though i'm sick of it yeah all right you gonna write a letter yep i don't know to who i'm gonna
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probably write i'm gonna write the governor if i can fix this stuff tell me use some of that
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weather control that's right man like dude it was like 100 degrees when we walked out last night
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yeah at like fucking what 10 o'clock right like now it's like i can't stand it bro by midnight
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it was like fucking 45 yeah i'm tired of it dude yeah it was crazy i'm tired of it bro i'm over it
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in fact no no man all is good dude it's uh it's for monday we got q and a f lined up um here to
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get people starting their week off on the right foot so uh let's do it i got three good ones for
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you all right let's get it guys andy question number one andy i appreciate you more than you
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know. I've been able to create a better life for myself, my family, my people, all because of your
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free game that you've been putting out here. A lot of us are listening, brother, so thank you for
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that. Problem is, I used to have this chip on my shoulder. I wanted to prove people wrong,
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prove myself right, prove I wasn't average, and now life is good. I'm not struggling like I was,
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and I can feel that chip fading. If you lose the anger or the edge that used to drive you,
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What replaces it?
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That's a great question, dude.
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You know, it's very easy for us to have that chip on our shoulder when we're just starting out.
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It's very easy for us to collect all the negativity when we're just starting out because you don't have anything to show.
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Nobody actually believes in you.
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They say they believe in you, but you know they don't.
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And there's all these like dark, doubtful emotions that sort of come from that time.
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And if you don't know how to use them properly, they will crush you.
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So in the beginning, it's very easy to collect the negativity and then, you know, put it
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up here on your shoulder, draw from it when you need to, push yourself down the track.
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When you do get to a point where you are in a place of a little more comfort and you've
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proven yourself a little bit and people are no longer doubting you the same way that they
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did and they're not they're not like you know putting that same negativity into your mind the
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way that they used to uh it can be hard to operate from a place of negativity when you're in that
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position okay and we call you know the dark energy not not negativity so speak but just dark energy
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right like you're not doing it because uh you know i want to go run through the field of roses i want
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to shove it down motherfuckers throats until they fucking die okay that's easy to have when
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nobody believes in you yeah okay but once you're proven and once you've stepped out of that
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there's a transition that naturally occurs with most high achievers and they go from this place
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of letting the dark energy to drive them to this place of they're more confident in themselves
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and that shit no longer works.
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And so what you have to do at that perk,
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by the way, it doesn't no longer work.
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You just don't have as much of it
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or the same amount of it.
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But if you want to get some more,
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I'm going to tell you how, all right?
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So when you get to this point in time,
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it's very important that you realize
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the way to really move down past that point
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is to expand your purpose and mission
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from where it was, all right?
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A lot of businesses come and go because they have this initial vision of where they're
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trying to be, all right?
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And once they hit that first vision and they get to that spot and they haven't like thought
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about a bigger mission or a bigger path to take, it's very dangerous because what happens
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is people get in a place where they're comfortable, they get complacent, they stop doing the things,
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they stop being driven, they stop pushing themselves down the track and you slow down
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and everybody else is still running full speed
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and you end up losing that way.
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This is why I tell people all the time,
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people that win once are actually more susceptible
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to losing and not regaining it
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than the person who's never won at all.
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Because the person who's won once,
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a couple of things happen.
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One, they start to believe it's them.
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They believe, okay, I'm gifted, I'm doing this.
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Instead of saying, I am the result
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of the actions that I took, okay?
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two they get to a place where you know they they don't feel like they have anything else to prove
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okay so what happens then they stop getting better they stop learning they stop moving forward and
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it ends up crushing them dude so you have to understand that at some point in time you have
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to combine this initial you know fuck you with a bigger purpose and a bigger mission and a bigger
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goal. And when that goal expands and then you start talking about it, you say, I'm going to
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do this and this and this now. Well, the same process repeats itself as when you first started
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out. Okay. Everybody will start saying the same negative shit, but they'll say it in a different
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way. They'll say things like, man, are you sure? You know, you got something good going on. You
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don't want to fuck that up. You know, like they'll, they'll start to talk the same way and kind of put
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the same things. And that will give you more of the negative, which allows you to utilize it again.
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So when you're in this spot that you're in, you got to be very careful, okay?
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You don't want to sit there and get comfortable and feel complacent.
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The time now is to think about, okay, I'm this age, which I'm assuming they're younger.
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I've got all this life in front of me.
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What am I going to do with this business from here to there, all right?
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And on top of that, what would I do if I didn't have the business?
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What would my life look like?
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What do I want it to be?
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And you kind of have to reassess where you are and what you are.
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And by the way, you might get to be 60 and you might say, well, my goals have changed
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and my life perspective has changed and I would like to do these things.
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And that's okay.
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But if you stay still and you get in the spot of being comfortable, you are setting yourself
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up to get killed.
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and a lot of people who have won once because they think that it's them they think that like
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they could just catch it right back anytime they want right they think they can just flip the
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switch well i did it once so i could do it again dude you've forgotten how hard it was to get the
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ball moving okay an object in motion tends to stay in motion all right you want to keep the fucking
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the motion moving so that it doesn't stall out and then you end up trying to restart this shit
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and do what you had to do in the very beginning
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of what you were doing anyway, all right?
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So the short answer is this.
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Expand your vision, expand your goals,
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expand what you're trying to do from this point forward.
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Make it big so that you can have a big mountain to climb,
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which will give you lots of purpose and lots of drive.
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Think about the people that are gonna benefit from that.
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Think about the obligations you have.
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Think about all these things.
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And then once you form that plan, make the plan public.
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hey we're going to do all this shit and let everybody talk shit and now you've got the
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you've got what you needed again you've got the purpose and the fuel right hell yeah so dude i
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want to ask you this and i feel like i know what you're going to say but i feel like this needs to
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be said for all those people out there that might be assuming that they're going to get to a place
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and the negative energy will just no more they'll have no more of it they don't have to worry about
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that no more why would you not want why would you not want it well i mean i guess the question like
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does it ever go away no but why would you why would you if you had a fucking high octane
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you know race car and you're driving down the road and you know don't don't you want to put
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gas in the car you know i'm saying you're gonna run out of gas at some point so you know i think
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it's a misconception amongst people i think people you know they don't realize that all the
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paths you choose every single path that you choose no matter what you decide to do no matter
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where you decide to go no matter what you think it's doing no matter how easy you think it's
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going to make things all the paths lead to hard all of them all of them and once you understand
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that your perspective changes now it becomes what kind of hard would i like to have in my life
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okay would i like to have hard with a bunch of money or i like to have hard and no money okay
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Because it's going to be fucking hard either way.
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So it's what hard do you want?
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And you have to realize, you know, I think a big eye opener for people is for them to
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sit down and realize, okay, man, here's what I want to do, but this is going to be hard.
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And realizing that if you don't become that, it's going to be hard too.
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And no matter what you choose, no matter.
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And what's cool, what's crazy about this is that the more you try to make it easy,
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the harder it gets.
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okay that's the fucking part that people miss so every decision that you make in your life
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leads to hard they're just different kinds of heart okay so there's no escape there's no easy
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there's no there's no easy street there's no beach with the coronas and you just sit on it
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and chill out that shit is fucking bullshit okay every choice you make leads to hard every single
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one and if you grasp that and accept that then you have a much easier time going after the things
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that you actually want you see what i'm saying bro so being broke is just as hard fucking right
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dude it's being fucking dude i said that like 15 years ago on a meme and it's been hijacked by the
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internet okay i made a meme that went viral like 15 years ago about choosing your heart okay uh
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being being successful is hard as fuck being broke is also hard as fuck choose your heart that was
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something like that and now like everybody's hijacked it to where it's like their thing
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yeah yeah just like putting the shopping carts back and all this other fucking shit but that's
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fine that's what i do i fucking set the trends yeah so it's fine yeah but the point is is that
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it's true okay you the easier you're trying to make your life the harder it's going to be
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okay and if you just accept the heart up front the easier it's going to be once you're down the
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it's only ease of it there is no there it's a myth yeah it's a myth it's like uh it's like
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what's that fucking planet and avatar you know what i'm saying like it's a it's made up place
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it's not a real thing it's wakanda for me but yeah yeah okay well yeah wakanda right like you
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ain't going to wakanda it doesn't it's a fucking fairy tale yeah like this easy life shit that is
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like people everybody's chasing for one reason or another it it doesn't exist it's a myth it's
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a mythical thing tell me a decision that you've made in your life that wasn't hard that was
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worthwhile tell me a decision that you made that you thought was easy that ended up that didn't
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end up making things harder all right everything leads to hard so you have to equip yourself to
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become the kind of person that can tolerate hard things this is why it's important to build your
00:14:49.860
mental toughness. This is what Live Hard and 75 Hard were created to do. They were created to
00:14:54.200
create the skill set, not the traits, the skill set of grit, fortitude, self-esteem, self-confidence,
00:15:03.440
perseverance, discipline, mental toughness. These are things that you have to invest in
00:15:08.200
to create in yourself. The biggest lie that's told about these qualities is that people are
00:15:14.120
born with them. They are never born with them. They are cultivated through habitual actions
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taken over the course of time that create a resiliency inside of someone to be able to handle
00:15:24.520
the hard things. If we really think about what all of you listening and watching, what your problem
00:15:30.260
is, your problem isn't that you don't know what to do. You know what to fucking do. Everybody knows
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what to do. We live in an era where you could figure out what to do in three seconds. That's
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not your problem. Your problem is you can't fucking do it. So you got to develop the ability
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through those skills to be able to adhere to a plan.
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And when you can adhere to a plan,
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no matter what that plan is,
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it actually makes you limitless on what you can create.
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So you have to understand that everything
00:15:59.560
that you're trying to do starts with these skill sets,
00:16:04.720
discipline, mental toughness, grit, fortitude,
00:16:06.820
perseverance, self-esteem, self-confidence, right?
00:16:09.840
These are the things that create the foundation
00:16:12.580
of successful achievement over the course of one's life. Nobody does it
00:16:19.040
in an easy way. It's just, you have to equip yourself for the fucking hard. That's the point.
00:16:28.120
Okay. Once you do that, once you've built that, yeah, you've got to maintain that. But the truth
00:16:33.000
of the matter is, is that it becomes easy to maintain because you're seeing how much it
00:16:37.520
produces in your life. So when you, when you start to understand, okay, if I do this and this and
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this i'm winning and you believe that now your your light bulb's going off in your head you're
00:16:48.800
starting to realize oh shit you know what i am in control of my life i am in control of the things
00:16:53.940
that matter i am in control of the 99.9 percent of the outcomes i'm choosing to abandon the
00:17:00.860
responsibility of creating those outcomes by being lazy and not doing what the fuck i'm supposed to
00:17:05.380
deal. Amen, man. I love it, dude. I love it, man. Let's hit our next question, guys. Andy.
00:17:14.020
Guys, question number two. Hey, Andy, I'm 24 years old. I've noticed that every time I get a little
00:17:22.200
money, I want to upgrade my life. Better clothes, better car, just feel like I'm progressing in
00:17:29.020
general. But at the same time, I've heard you talk about delayed gratification. How did you
00:17:34.560
think about spending money when you were young uh did you sacrifice everything to build or did
00:17:39.880
you allow yourself to enjoy some of it along the way oh man i mean obviously when i was younger i
00:17:47.180
was way more irresponsible with money i mean that's just like a young person thing right like
00:17:51.500
you see the thing you're like i got the money fuck it it's right it's a deal yeah it's a deal
00:17:56.440
right like like that's the thing man is like when you're young you know
00:18:01.500
that's just a normal part of growing up dude financial irresponsibility so like
00:18:07.260
for me to sit here and tell you guys oh yeah i fucking saved every penny and i did no i didn't
00:18:12.360
fucking do that i fucked off a lot but a lot of that fucking off cost me a long time cost me a
00:18:17.200
lot of opportunity too all right so i think there's a balance to be had there and the balance
00:18:22.300
is this you want to you want to touch it you want to feel it you want to know what it's like
00:18:30.140
you want to feel a little bit of the reward but you don't want to put yourself in a situation
00:18:36.880
where it's like financially damaging right okay so and you also don't want to deprive yourself
00:18:44.040
of any of the reward because if you do that you get to a place where you're like what the
00:18:48.340
fuck am i even doing this for okay so there has to be some sort of reward along the way right
00:18:53.360
depending on where you come from you know some people don't come from much and it's very exciting
00:19:02.580
to have a few bucks to be able to go you know like you have a couple thousand bucks dude like
00:19:07.420
that's a big fucking deal right like i remember what that was like and dude i gotta be real
00:19:12.400
couldn't tell me shit yeah yeah i was balling bro so uh so i i think what i learned to do
00:19:21.460
was i reward myself incrementally in little ways okay i still do this too i'll give you an example
00:19:29.000
of this right now so like you guys all know i'm a huge car guy all right and i will straight up
00:19:36.060
buy cars at will like if you're leaving me to my own devices four other cars will show up you've
00:19:41.740
been there yeah like tractors and tanks and yeah like dj will show up at the house the guys will
00:19:48.180
show up and they'll be like what the fuck is are these two things i'm like all right fucking
00:19:51.440
they just came last night yeah it's like fucking amazon look i know that sounds ridiculous but
00:19:56.980
it's awesome too right like i was it wasn't always like that so but now that i can afford
00:20:02.260
anything i want it takes the fun out of it it takes the fun out of it okay it's not the same
00:20:09.080
is what it was when i really had to fucking grind to earn that thing like my first lamborghini bro
00:20:15.020
was a huge deal for me huge deal i dreamed about it since i was eight years old i took my brother
00:20:22.020
i took my dad we all went to get it together it's a huge fucking thing now these motherfuckers
00:20:26.880
getting dropped off in the middle of the night and i'm calling i'm calling tj and i'm like hey
00:20:31.820
man can you meet this dude and drive the thing up the house like so it changes it's different
00:20:36.840
right so you have to realize that you've got to reward yourself the the dopamine that comes from
00:20:46.500
the reward doesn't necessarily have to be like this expensive thing this massively expensive
00:20:50.680
thing so like for me dude like when i wasn't uh you know balling out you know i was making a little
00:20:58.120
money okay but i wasn't like being able to buy cars and shit right i'd buy dirt bikes or i'd buy
00:21:04.780
i'd buy a fucking four-wheeler or i'd i'd get a i'd get a cool uh you know something that was like
00:21:11.240
cool and i really enjoyed but it wasn't like putting me in this spot and that was after a
00:21:17.040
goal was met yes that's a whole thing so like i do i don't buy anything for myself ever now
00:21:22.660
where i don't have a reason for it so i make up little games you know like hey if i get to this
00:21:30.660
i'll buy this if i get to that i'll buy this it's not always monetary dude sometimes it's other
00:21:34.900
things i think it's a balance i and i think it's what's more valuable than even rewarding yourself
00:21:42.160
like bro by the way that reward might be a new pair of nikes it might be a nice dinner it might
00:21:47.440
be a nice dinner yeah and at some point in time it was that for me yeah okay so don't take like
00:21:52.240
oh i gotta go out spend five grand on this no it could be 200 bucks it could be 100 bucks it could
00:21:57.540
be whatever man whatever's relevant to where you are i've been there bro i've been to the exact same
00:22:02.320
spot you guys are at like i've been you can't get any worse than where i was yeah so i know what the
00:22:06.880
fuck i'm talking about like you know it doesn't have to be this thing like as you progress the
00:22:12.740
rewards get bigger but um i think the more important thing for people is to get themselves
00:22:22.280
in a situation to to to taste the success and what i mean by that i used to do this thing called
00:22:29.240
window shopping all right and what i did because i didn't really know any successful people bro
00:22:33.300
like i knew two dudes growing up over my first 15 years in business that had like cool shit right
00:22:40.420
it was like not the the internet wasn't like the way it is now like yeah you know where everybody's
00:22:44.980
renting all their shit and faking all this bullshit the um so like what i would do is i
00:22:53.360
would do things like i would go to the car dealership and like walk around and look at
00:22:58.000
all the exotic cars right or i would drive up and down the streets of of of the streets that
00:23:03.540
i would like to live on funny enough my last two houses were houses that i actually had dreamed
00:23:08.760
about living in when i was in my teenage years we'll go to and see yeah i would literally drive
00:23:13.060
up the street and be like i'm going to live on this fucking street one day yeah right yeah um
00:23:17.160
so i think that's more important than the buying of the thing but it's okay to buy some shit once
00:23:25.580
in a while you just don't want to fucking do it to the point where it like pulls back your ability
00:23:29.280
to move forward in the business and that's where people make the mistake yeah right and i made a
00:23:33.200
mistake before too i made a mistake before where we started making a lot of money i started spending
00:23:37.020
a lot of money and that money could have been used for other things and and it cost me time
00:23:40.720
and i had to learn that the hard way so you guys have to understand like
00:23:44.060
the way i'm telling you now is not the way i did it when i was fucking 25 but i'm telling you as
00:23:51.920
somebody who is not 25 and been doing this for a long time that's the way i would have done it
00:23:56.380
you know what i mean yeah yeah there's something about it dude uh you know we've we talk about
00:24:02.120
this stuff all the time together and it's like you know one of the things that i always found
00:24:05.640
super helpful that you told me was like sometimes it's okay to kind of be a little uncomfortable
00:24:12.140
yeah absolutely just to keep fucking trade absolutely you know i'm saying that's a real
00:24:16.120
thing how important that is that's a real thing yeah that's a real thing um just to break up that
00:24:22.120
complacency i hate i don't like talking about this because people people hear it the wrong way yep
00:24:26.520
it's like when i talk about luck yeah okay i don't like to talk about luck because when i talk about
00:24:31.380
it the first thing that people will fucking say is it'll see there it is fucking lucky see lucky
00:24:39.180
i'm not lucky that's right right you're not lucky like this first thing they'll fucking say and think
00:24:44.460
is there luck yeah there's shit that happens that you're like holy fuck i can't believe that
00:24:49.780
happened yeah but you can only capitalize it on it if you're ready okay you got to be in motion
00:24:54.380
right the luck doesn't happen when you're not in motion so uh so when we talk about like this
00:25:00.680
idea of stretching yourself a little bit financially that's a really strong good thing
00:25:07.760
for some people some people have the ability to do that some people because what happens is if
00:25:14.860
they get like too much cash they start to get real lazy they start they don't want to get out
00:25:19.440
of bed they don't want to fucking get up and do shit and that's why i think it's always good to
00:25:23.480
deploy your cash into things that are that are making money and bringing your cash down to a
00:25:28.300
point where you're like fuck i need some more cash right because it keeps you moving so i think it's
00:25:32.680
a good idea to stretch yourself a little bit um but you guys who are young you need to understand
00:25:40.220
an emphasis on a little bit all right you don't put yourself in a fucking where it's going to be
00:25:44.400
a real problem but you you can ride that line of where you're uncomfortable yeah you know what i
00:25:50.480
mean yeah like for me like i have a set amount of cash that i like to have right and if i get below
00:25:57.140
that point i'm like all right i act like it's zero i act like it's fucking that's my zero that's a
00:26:03.580
new baseline that's my zero if i go below that which is an absurd amount of money still because
00:26:09.000
like i want to i want to make sure i'm secure right yeah but if i go below that bro i you you
00:26:13.880
i'll run in here and i'll be running around like i'm fucking broke and you guys have all seen it
00:26:17.760
you know so um it's a good way to it's a good way to create urgency in yourself by by by mentally
00:26:24.960
training yourself to have that discipline yeah around that yeah i love that dude yeah it's a
00:26:29.100
it's a real thing but you gotta be very careful with bro so many people hear that and they're
00:26:33.800
like all right cool i'll go get the lambo yeah that's not what i'm saying get the lambo that's
00:26:38.920
not what i'm saying that's not what i'm saying i'm saying get the lambo if it's going to improve
00:26:45.000
your quality of life and it doesn't put you in a fucking serious bind okay and that's the other
00:26:51.360
thing remember this you're gonna be fucking dead okay like you're gonna fucking die all right
00:26:58.600
i i've been fortunate enough that i've i was kind of a little irresponsible that i did a lot of
00:27:04.440
really cool shit you know what i mean i'm not sorry about those experiences but i never let
00:27:09.680
it fucking handicap me yeah you know what i mean yeah um so you gotta you gotta do things that you
00:27:16.840
enjoy like a lot of people don't like for cars right like they don't understand the car thing
00:27:20.460
they think it's about like showing off on instagram they don't get it dude like first of all
00:27:26.040
that's a i spend so how much time do we spend in our cars quite a bit of our life right like
00:27:33.120
the average person yeah yeah yeah when you when you rather spend that time as something that you
00:27:38.680
felt good about and you enjoyed and that you liked the ac smells different i'm just saying
00:27:42.620
you know what i'm saying yeah right i'm just saying dude like that's some real shit yeah it's
00:27:47.220
it's not about the stuff it's about the quality of life that the stuff creates and the experiences
00:27:54.880
that it creates and the memories that it creates and there's a value to that and that value is not
00:28:00.160
always dollar and cents you know what i mean it's not oh it doesn't always make sense this gets into
00:28:05.600
the conversation that we talk about like you know logical buying versus emotional buying yeah all
00:28:11.640
A lot of people are programmed to think that emotional buying is a bad thing.
00:28:17.400
It's actually not a bad thing.
00:28:19.060
There are certain things that you should be emotional about when you buy.
00:28:22.520
Like, do you really love your house?
00:28:25.300
You're going to live your fucking house.
00:28:26.960
You're going to live in a house.
00:28:27.940
You've got to spend all kinds of time there.
00:28:29.500
I used to never be this way, by the way.
00:28:31.080
I was the guy who did not give a fuck about his house.
00:28:35.120
I loved cars.
00:28:36.460
I didn't care.
00:28:37.220
You sleep in a fucking car.
00:28:38.420
I didn't care.
00:28:39.020
Yeah.
00:28:39.240
when i got my house i live in now i got it it made sense to me because the house is so
00:28:46.160
fucking awesome and it's such a cool thing to come home and like just see the grounds and see
00:28:52.420
everything and like i'm that's an that was an emotional purchase for me because like dude
00:28:59.440
here in st louis you know we don't have hundred million dollar houses right like that's not a
00:29:04.360
thing no so the amount of money that i've put into my house i'll never get back i'll never get back
00:29:13.060
okay i'll probably lose if i sell my house i'll probably lose 10 million dollars but i knew that
00:29:19.020
when i built the shit because that's the quality of my life yeah so i said okay if i'm going to
00:29:24.300
live here for x amount of years am i willing to pay this much money for this experience yes yes
00:29:30.900
i am right yeah right so that's that there's certain things in life that are emotionally
00:29:37.140
okay if you're aware of the actual logical financial sense right so you can evaluate
00:29:45.080
all the metrics and all the data and then you can say all right but i really want it okay
00:29:50.320
do it yeah you know i'm saying but you can't be emotional about everything you buy it's about
00:29:56.000
things that are going to add to the quality of your life yeah you see what i'm saying
00:29:59.120
would you say that's important because like dudes like you you see this shit and this is totally
00:30:04.040
untrue but like people get on the you know they'll they'll see a post of one of my cars or
00:30:09.940
something like ah fucking stupid uh you know there's just depreciating asset well first of
00:30:15.480
all dumbass um not my cars okay my cars go up in value he lost 50 when he pulled off a lot no
00:30:22.640
yeah so that's that's ideally like if you can make an emotional decision an emotional buy
00:30:28.120
and it fucking goes up now you're really making smart decisions yeah all right yeah yeah would
00:30:33.380
you would you say too because i feel like this is important on the sense of like you know having
00:30:38.560
those things that increase the quality of life sometimes that's all you got when shit is going
00:30:43.740
crazy when shit's hitting the fucking fan when it's hard out there sometimes that's all you got
00:30:48.680
you know i'm saying you might have had a shit day but you know at least my house is all right yeah
00:30:52.100
you know i'm saying it's like that's the importance of having those material goals i guess people
00:30:56.140
yeah you know what i'm saying yeah man it's your life yeah you know you just gotta you gotta think
00:31:01.040
like you can't think like a like a poor person bro yeah you know that's fucking real yeah a poor
00:31:06.820
person talks about every logical financial decision from a financial aspect and then makes
00:31:14.140
every single buying decision on emotion every single one that's what they do so they could
00:31:20.500
talk all this shit but they don't practice it in real life no and that's why they stay poor
00:31:24.900
I love it, dude.
00:31:26.200
I fucking love it, dude.
00:31:27.060
We got one more for you, doc.
00:31:28.780
Let's bring her on home.
00:31:29.840
We got question number three, guys.
00:31:32.580
Andy, I started my business because I believed in the work.
00:31:36.980
Now, I spend most of my time selling, negotiating, marketing, and dealing with people.
00:31:43.320
It feels like I don't actually get to do the thing I'm good at anymore.
00:31:47.880
Is that just what growth requires, or is there a smarter way to structure this?
00:31:53.200
Does it say what he does?
00:31:54.160
does not all right okay so
00:32:01.380
you got to understand something whatever your skill set is let's say you're a woodworker
00:32:17.920
and you're fucking the most amazing woodworker
00:32:21.400
on the fucking planet
00:32:22.820
and you want to turn this woodworking
00:32:25.340
into a business.
00:32:27.140
Obviously, you have a great product
00:32:28.880
and obviously, you're skilled at it.
00:32:33.120
Once you start to turn something
00:32:35.140
that you really love into a business,
00:32:38.820
for at least temporarily,
00:32:40.660
it will pull you away from that craft, okay?
00:32:43.960
And you'll have to learn this whole new set of skills,
00:32:46.660
which is business.
00:32:47.920
A lot of doctors, a lot of lawyers fail to understand this because they go to school
00:32:55.080
for so long, their egos are so fucking inflated that they think they know how to do everything.
00:33:01.060
And that's why you see them open a practice and go out of business or open a law office,
00:33:06.960
go out of business because they, yeah, they might be great at being a doctor at the craft.
00:33:11.100
They might be great at being a lawyer.
00:33:12.880
They're fucking terrible at running business.
00:33:14.880
And if we're being honest, dude, I'm going to be totally honest.
00:33:17.420
doctors are the worst business people i've ever fucking met really yeah because their egos are
00:33:21.780
so fucking big they won't fucking listen to anything and they think they know everything
00:33:24.620
i went to so and so for 12 years i don't give a fuck they gave me these letters you can't sell
00:33:30.200
a motherfucking thing yeah okay so you got to understand these are two different skills your
00:33:35.800
craft and the skill of business are two different things and if you want to actually turn this into
00:33:41.200
a business you're going to have to pull away and instead of working in the business you're going
00:33:46.900
to have to work on the business until you are able to learn how to operate a business to the point
00:33:52.420
where you can bring people in to help you with that process. And as you bring skilled people in
00:33:57.300
and as you build a culture and as you build systems and start to scale, which by the way,
00:34:01.520
this doesn't happen overnight either. Okay. Then you could go back sometimes and do what you do.
00:34:08.580
Right. A really good example of this is, is, is my buddy, Jesse James. Okay. So Jesse James,
00:34:15.380
you guys know him he uh did monster garage west coast choppers uh you guys have seen his apparel
00:34:21.060
he sold more apparel than most apparel companies but jesse is a craftsman yeah he's a fucking
00:34:29.180
artist and i don't know anybody that loves his work more than jesse yeah okay he loves it and
00:34:34.640
he loves it for a lot of different reasons it's not just because he loves to do the thing he
00:34:38.260
understands the value of the work for it does for your mental your your dude you guys should read
00:34:43.980
his book he's got a fucking awesome book it's on amazon um but when he first started out he's
00:34:51.960
building fucking bikes okay then he started having to sell bikes so he had to create a business now
00:34:57.000
he has a whole team that helps him run the business and guess what he gets to do he gets
00:35:00.900
to go build bikes build the fuck and he builds the sickest fucking shit in the world bikes and
00:35:04.640
guns he wrote jesse's got his own shop he walks in there in the morning he fucking works he does
00:35:10.400
what he's doing and he gets to do what he loves but that didn't happen in one day you know he had
00:35:15.540
to go through that transition of i'm building i love this so i'm building a business around this
00:35:20.660
to the business is very well run to back to doing what it is that he does that drives the brand
00:35:26.900
you see what i'm saying what did this look like for you um well you know funny enough like this
00:35:32.180
is appropriate for me too uh you know when i was when we first started we started in retail stores
00:35:38.520
i worked the counter okay and i fucking loved it i loved working the counter of the retail store i
00:35:45.460
love talking to different people you know 40 50 times a day like dude i can't tell you like i get
00:35:51.600
there nine o'clock we close at nine o'clock at night and it would go by like that because i'd be
00:35:55.940
just do like i loved it right in 2006 when we started to really expand i i couldn't i couldn't
00:36:04.700
work the counter and at first it made me feel really guilty because i was like fuck i can't
00:36:08.840
even these guys are i wasn't i was uncomfortable with it yeah like these guys are doing the work
00:36:13.760
and like they probably think i'm out here fucking off but dude without me out here quote unquote
00:36:18.240
fucking off uh the business can't scale all right which means they don't have jobs which means they
00:36:23.040
can't build careers all right so what it looked like for me was i worked the counter i went over
00:36:28.780
and started building the business i became uh you know pretty fucking good at operating a business
00:36:35.340
built multiple businesses and and what i found out was that i actually like that a lot too
00:36:42.020
so now that the business runs without my minute by minute input i'm able to do more of the things
00:36:50.260
that i like so for me like i may not work in the store anymore but like we always have guests here
00:36:55.320
right we always have people here that are training we always have people that are in town i'll go
00:36:59.680
spend my time talking to them right and i enjoy that you're able to scratch that yes for sure yeah
00:37:05.380
so it's it's a little bit different for me because i was never able to like go back to the
00:37:10.940
fucking store counter to work but i do it in a different way now and um and to be real dude like
00:37:17.500
i'm so conditioned to the like craft of running companies now that like
00:37:22.040
i i couldn't do without that at this point you know what i mean i'm not a craftsman though
00:37:29.080
yeah i'm not a fucking i'm not a i'm not a i'm not that kind of a person yeah you know what i
00:37:33.540
mean yeah so the the the art of building companies is that's my craft yeah that's what i love that's
00:37:39.720
what i love now now would you say most people that are you know maybe going through that transition
00:37:43.680
phase and are hesitant from having a transition from in to on what do you think that that fear
00:37:50.320
or the hesitation comes from well they was it there for you originally like when you were making
00:37:54.540
that like oh yeah you said it like no yeah i gotta fucking well not only that i think i'm
00:37:58.260
fucking off it's scary yeah okay you don't know what the fuck you're doing you never ran a company
00:38:02.360
before you don't know what you don't know what all these things mean you don't know any of this
00:38:06.600
shit it's scary i think the reason people hesitate is because they don't know what they what they
00:38:10.840
don't know yeah right and it's uncomfortable to do things you don't know so a lot of businesses
00:38:15.300
will stay a one man or two man operation forever because they never break out of that fear to go
00:38:22.320
out and scale it out right um this happened to me too you know when we had our first store
00:38:27.440
it took us five years to open our second store the reason that we wouldn't open the second store
00:38:32.480
was because we didn't know how to run a two-store operation we didn't have the systems we didn't even
00:38:38.760
know what systems were we didn't we didn't fucking know anything you know how we learned it by just
00:38:43.720
doing it opening up the store and then we figured it out yeah and and dude we thought about doing
00:38:48.600
that like our second or third year in but it took us five years to like get over the fear of doing
00:38:52.740
it so yeah it's scary and you're you're vulnerable and you're like oh man i know how to do this but
00:38:59.800
i don't really know shit about this and i can't trust you you're right you can't that's why you
00:39:04.120
got to learn it all right and then when you become an expert at that now you're able to know all of
00:39:09.120
this shit and you're equipped to be able to have people that work in there that are competent
00:39:12.720
so that they're not just lying to you about all the bullshit that you don't know yeah right you
00:39:16.820
got to know your shit yeah so um yeah that's a the point of the question is that's a natural
00:39:23.940
progression that all people make uh typically when especially whatever they're doing is some
00:39:31.680
sort of craft um and by craft i mean like has a creative artistic aspect to it right that's a
00:39:40.460
very hard transition for people to make or the trades fields yeah a lot of people just start a
00:39:44.980
business and they sell a widget and they don't ever go through this process they're just running
00:39:49.260
the business yeah so but for somebody like this um yeah bro it's a natural progression it's natural
00:39:54.940
to be scared it's natural to hesitate but just realize that if you don't do it you're never
00:40:03.520
going to get what you want you know accept that yeah yeah you need to think what your life is
00:40:09.880
going to look like if you don't do it you can't get fixated on if i do this and this and this and
00:40:15.680
this and this and this and this who gives a fuck all that shit's gonna happen dude all the bad
00:40:20.060
shit that you think is gonna happen it's gonna happen and guess what it isn't that big of a
00:40:23.960
fucking deal right there's very few mistakes that you make in business that will actually put you
00:40:28.520
out of business so like you think you're the only one ever that like did this yeah you know it's like
00:40:35.440
when women have children right yeah like and and they have it they have a kid and all of a sudden
00:40:40.860
like like everybody in the world's talking like it's the only thing uh you're the only person
00:40:49.360
who ever did it it's like dude people have been having kids for millions of years that's right
00:40:53.080
that's what i'm saying how'd you think you got here yeah you're gonna be fine yeah you're gonna
00:40:56.500
be fine yeah it's okay you know like people who have fucking kids in caves bro they turn out all
00:41:02.380
right you know like you're gonna be all right it's the same in business like you you are gonna
00:41:08.320
be all right man this isn't that fucking hard like it's hard but it's not like something you
00:41:15.420
can't do you know what i mean yeah well and plus you might get into the the on the business shit
00:41:20.400
and love that that's what happened to me yeah that's what happened to me yeah so i i just think
00:41:25.120
it's a natural progression that's a natural fear and uh you need to start analyzing okay
00:41:29.440
if i stay paralyzed what's my life going to look like and if and you're going to know the answer
00:41:35.660
right away and that's usually where i'll get you to move stop thinking about like you know if i do
00:41:40.680
this just know what if you don't what if you don't okay that's how you need to be thinking about it
00:41:47.420
i love it dude i love it man guys andy that was three yeah all right guys we will see you tonight
00:41:53.380
uh cti live seven o'clock live on youtube and x and uh other than that don't be a hoe
00:41:59.020
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