REAL AF with Andy Frisella - 1033. Q&AF： Maintaining Momentum, Making Right Business Decisions & Developing Urgency

00:00:00.000 what is up guys it's andy frisella and this is the show for the realists say goodbye to the lies

00:00:21.540 the fakeness and delusions of modern society and welcome to motherfucking reality guys today

00:00:26.600 As always on Mondays, we have Q&AF.

00:00:28.800 That's where you submit the questions and we give you the answers.

00:00:31.600 If you want to submit some questions to be answered on the show, you can do so.

00:00:34.780 DJ will tell you how.

00:00:35.840 Guys, you can email your questions in to askandy at andyfrusella.com.

00:00:39.700 You can also click the link in the description below and submit them there

00:00:42.220 or just drop them in the comments section of the Q&AF videos on YouTube.

00:00:47.440 Tomorrow, you're going to hear CTI.

00:00:49.080 That's Cruise the Internet.

00:00:51.060 That's where we put topics of the day up on the screen.

00:00:53.340 We talk about what's going on.

00:00:54.520 we speculate on what we think is actually going on and then we talk about how we the people have

00:01:00.000 to solve these problems going on in the world. Other times we'll have real talk. This is five

00:01:04.280 to 20 minutes of me giving you a little rant and then we'll have 75 hard verses. 75 hard verses

00:01:10.980 is where people who have completed the 75 hard program come on the show. They talk about how

00:01:15.740 they were before, how they are now and how they use the 75 hard program to fix their shit. All

00:01:22.460 If you're unfamiliar with 75 Hard, it is the initial phase of the Live Hard program,

00:01:26.780 which is the world's most famous mental transformation program in history.

00:01:31.840 You can get that entire program for free at episode 208 on the audio feed.

00:01:38.600 Again, it's 208 on the audio feed.

00:01:42.620 You can also go to andyprissela.com and buy the book on mental toughness.

00:01:48.320 The book on mental toughness has the entire Live Hard program, plus a whole bunch of other

00:01:52.680 content about mental toughness, how to cultivate it, why it's important, and how to use it

00:01:57.320 to become the best version of yourself.

00:02:00.060 All right?

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00:02:42.200 All right.

00:02:42.620 What's up, man?

00:02:43.320 Buenos Dios.

00:02:44.340 yes yep i'm you know i'm gonna try to speak a different language every episode

00:02:49.780 oh yeah let's see how that goes you should start with english

00:02:52.920 all right i think that this will be my last no more all right

00:02:59.640 damn dog how you doing you're all right i'm just i'm good so we're just laying that one up there

00:03:06.980 just desk popping over there dog come on man you shot me you fucking served that up pretty easy

00:03:13.720 i mean you know yeah you gotta you gotta be defensive i was typing something else

00:03:21.220 something up earlier mike looked at me he's like they're not gonna think you wrote that i'm like

00:03:25.480 why he's like because everything's spelled right yeah you know so listen you know i might still be

00:03:31.600 a little sensitive on that subject you know uh but it's fine man everything is good it's a big

00:03:36.640 week man yeah it is got a big week dude it's uh we're rolling bro yeah it's gonna be a good time

00:03:42.260 it's gonna be a great time dude yes it's so crazy too like you know people don't understand this but

00:03:48.420 like if you want shit to be right and like fucking perfect because you can't get there bro yeah the

00:03:54.500 amount of planning and prep that has to go into that like people think you can oh shit dude we

00:03:59.040 start planning this we start planning next year summer smash the week after summer smash 100%

00:04:05.200 yeah the first thing we do is we sit down and we talk about and debrief everything that happened

00:04:10.140 how it went what we liked what we didn't like and how we're going to make it better next year

00:04:14.140 that way the ideas are all fresh right away so we start working on that immediately yeah like

00:04:19.660 actively literally next week on monday or tuesday we will sit down and we will debrief the entire

00:04:27.100 thing and we'll make the plan for next year yeah and we'll start working on it you got people out

00:04:30.940 here thinking this just happens yeah of course how's everything else yeah and it's weird too

00:04:35.660 dude because there's like a there's like we just keep getting lucky man don't you know that's what

00:04:38.940 what it is yeah yeah that's what you're lucky for damn near 30 fucking years you know that's what it

00:04:44.500 is dude no but you you have so you have those people who think it needs requires no preparation

00:04:48.840 and then you have the other group of people who feels like it's all preparation and no execution

00:04:53.280 dude yeah what the fuck is that about well i think you know uh it's two different mindsets

00:05:00.240 right the person who prepares and consumes and plans and consume some more they're

00:05:11.040 lacking courage okay and courage is a massive massive massive requirement to succeed you cannot

00:05:20.320 win you cannot build you cannot create you cannot become unless you go and so a lot of people will

00:05:27.200 over plan over prepare and tell themselves well i'm just making sure i got everything

00:05:32.480 set up you know and i'm just making sure i know what i need to know most of what you know you're

00:05:37.680 going to learn doing it this is no different than working at burger king bro you can read the manual

00:05:43.040 but you're not going to know how to make a whopper until you're making them all right

00:05:47.520 that's the same with anything uh you know these guys go to flight school to be fighter pilots

00:05:52.160 they read the manual they don't learn until they're in the plane that's right okay like

00:05:56.720 Like, this is how it works.

00:05:59.280 So you have to be willing to go.

00:06:01.500 And so when people over-prepare,

00:06:03.160 it's to compensate for their lack of courage.

00:06:06.500 And then when people don't prepare at all,

00:06:09.440 that's an ego problem.

00:06:10.640 Those people have some sort of belief

00:06:12.880 that comes from somewhere

00:06:14.060 that they believe that they are better

00:06:16.480 than everybody else by just existing.

00:06:21.220 And that's an arrogance and an ego problem,

00:06:23.040 and those people lose as well.

00:06:24.700 And we see that a lot,

00:06:25.700 especially after someone has had a few wins right people get what i call the midas touch

00:06:32.740 they believe because they've had a few wins and they've done a few things that everything they do

00:06:40.220 and and everything that they're going to do is going to win because of who they are now and

00:06:46.180 that's just not reality it's it's arrogance and that'll get you killed just as much as the guy

00:06:51.020 who never goes so it's a problem on both ends yeah it's so it's so crazy but yeah dude it's

00:06:56.120 gonna be a great fucking week i'm excited for it excited to see some of you guys there as well

00:07:00.220 yeah it's gonna be awesome and uh hell yeah man but uh but yeah so let's get this week

00:07:04.400 kicked off with a bang let's do it with a shebang yeah yeah man let's have uh we got we got a long

00:07:09.120 week ahead of us yeah let's make some people better today guys andy i got three good ones for

00:07:14.160 you question number one andy recently i have been struggling with transferring momentum from one day

00:07:23.740 to another i've heard you talk about how successful people will do anything to keep the momentum and

00:07:30.220 i'm wondering how big of a problem this is if i can't keep it going need some advice now you

00:07:35.700 haven't built it yet momentum carries you if you have a problem going from one day to the next day

00:07:41.160 that means you don't have momentum that's the definition of fucking momentum you've created

00:07:45.420 energy that is pushing you and you catch it and it makes things feel like they're effortless okay

00:07:51.620 momentum is not something that you catch accidentally it's not something that just

00:07:56.680 happens okay if you look at every single time in your life where everything has become nearly

00:08:02.660 effortless where you're in the zone you're locked in you're kicking ass everything seems to be

00:08:08.760 working that is a result of you forcing the execution for so many days before that all right

00:08:17.720 usually for people it's about 10 to 12 days of force before the momentum kicks in and when i

00:08:25.880 say 10 to 12 days of force i mean you're gonna have to force it yeah all right if you get to a

00:08:32.720 point and you think like after two days you're supposed to have this momentum you haven't been

00:08:37.640 doing it long enough you don't have the momentum so you got to build it in order to keep it and

00:08:42.400 the reason that you don't feel like that is because you haven't built it yet it's not some

00:08:46.460 magical force that shows up after two days bro yeah here you go billy yeah and by the way the

00:08:51.880 the less disciplined you are the longer it takes to build so in the beginning let's just say you're

00:08:59.440 an undisciplined human and you're going to start to work out and train that could take you you know

00:09:06.280 20 30 some days to really get locked in but if you're someone who has a high level of discipline

00:09:13.440 that has been developed that just needs to be sharpened up because it's a perishable skill and

00:09:18.140 we need to make sure that we're that could be three days it could be four days like for me it's

00:09:22.680 about 10 days okay but it used to be like 30 40 days all right so i'm talking like 10 years ago

00:09:30.360 yeah all right so when you have that disciplined muscle developed to a certain level and you know

00:09:37.780 what it is and you know how to utilize it you know how to leverage it the amount of time it takes to

00:09:42.280 create the locked in momentum that you're looking for is is much shorter um here's the reality dude

00:09:47.680 you don't have it that's it you don't have it you got to do it longer than what you're doing it and

00:09:53.020 those days where you're like oh man i don't feel like doing it that's the important day

00:09:57.000 that's the most important day okay the most important day is the day that you don't feel

00:10:03.120 like doing it that you actually do it because that's where the growth comes from that's where

00:10:06.740 the extra discipline muscle comes from all right so when you like say oh and by the way

00:10:13.240 it's not going to be just easy when you have the momentum you're still going to have to apply

00:10:18.740 yourself it's not like i think the way the question's framed and and maybe it's framed

00:10:23.760 wrong i don't know but it sounds like this person thinks it's like magic like oh man i got trouble

00:10:29.040 no shit man like you don't think that i have trouble doing what the fuck i need to do 27

00:10:33.840 years into this game there's days when i there's days when i have you know a hundred days of wins

00:10:41.400 in a row and then a day shows up and i'm like fuck i don't want to do this man but then i think

00:10:48.640 well i got a hundred days in a row and that adds extra pressure for me to force that through and

00:10:52.820 that's what i'm talking about what people do when they've created that momentum because dude it only

00:10:57.620 takes two or three days to a lot to get totally washed out of that yeah so uh and that's why in

00:11:02.900 75 hard the rule the rule is that if you fail you start over the next day all right but a lot of

00:11:10.440 people seem to forget that because they say oh i'm gonna start again after this or after that or

00:11:14.180 after this that's why you are where you are because you're telling yourself some bullshit

00:11:18.420 okay you're justifying it you're making a negotiation you're trying to make it convenient

00:11:23.420 you fucking fail you pick up right after that and there's a lesson in that it's designed that way

00:11:30.100 for a reason because if you are living your life and you have a hundred days in a row of kicking

00:11:36.360 ass and you have one bad day you don't want that one bad day to turn into seven and then you'd be

00:11:41.880 totally downhill from there all right so you got to pick right back up but you know a lot of people

00:11:48.060 seem to ignore that yeah dude i'm a very visual learner right if you think about it just so we're

00:11:54.340 clear when you pick up that day okay let's say you're let's say you're 300 pounds and you want

00:12:01.400 to be 220 or you want to be 215 okay you're probably not going to lose that much weight in

00:12:07.660 75 days i would say the chances are you're not but let's say you get to day 40 and then you have a

00:12:15.000 bad day and then you start right back over the next day what happened now you've got another 75

00:12:20.660 days and like real talk you could probably hit that goal if you do that that's what it's teaching

00:12:25.600 you okay it's teaching you that when you have one bad day that's not an excuse to turn into two or

00:12:31.400 three or four and then lose control of your entire shit and a lot of people fail to understand that

00:12:36.740 there's a really strong lesson in starting right back over because dude when you become aware of

00:12:42.160 your own discipline and your own skill set of discipline and where it's at and where it stands

00:12:46.020 and how sharp it is in the moment you you become aware of how easy it is to lose and that's what

00:12:52.260 part of that reason is so you know you dude if you follow the program the way that it's designed

00:13:00.960 you really can't fuck it up like you can't fail it's going to build you into a fucking weapon

00:13:04.700 yeah yeah dude i'm a very visual learner right and so when you were explaining the momentum

00:13:09.820 process i started picturing uh like like having to push a car right car is neutral it's just

00:13:15.340 sitting there right you gotta start pushing it and then when you start pushing it though it starts

00:13:18.900 coasting a little bit but if you stop pushing it it stops again it's a lot of effort to get it going

00:13:24.220 so it's a fair to say objects in motion tends to stay in motion that's right it's physics it's a

00:13:28.980 law yeah no no it's real bro and so i guess my point is like you know you would say it's true

00:13:33.720 that your momentum is directly just tied to the constant inputs like it has to constantly be there

00:13:38.780 yes this whole like why so why do people get so tied in with this momentum thing then like

00:13:43.260 what do you mean because like it's not like you said dude first of all everybody has the wrong

00:13:48.420 idea about it yeah they think you catch it yeah okay but every time you've caught it in your life

00:13:53.680 if you went back and audited what you did the days before you caught that you would see how

00:13:59.140 you created it yeah so it's not something that you catch it's something you create that's the

00:14:04.320 point yeah most people completely misunderstand it just like they misunderstand discipline as

00:14:09.440 being a trait that someone's born with instead of being a skill set that you have to develop

00:14:14.060 yeah all right so it's just a misunderstanding of what it is yeah and and you know they also

00:14:18.780 think too it's just going to continue to carry them like that's like you know i'm saying i know

00:14:22.980 you still have to do the work it just makes the work a little bit easier yeah but yeah man you

00:14:27.240 have to keep pushing and that's the reality and you know what that translates into every area of

00:14:31.940 your life. That's not just your fitness. It's literally a mentality. That's why live hard is

00:14:38.280 a mental fucking program is not a weight loss program. It's not a fitness challenge. It is a

00:14:46.160 mental development, mental toughness program, because if you pay attention to what's happening,

00:14:53.140 you become aware. And like we've been talking about a lot more lately, that awareness allows

00:14:57.160 you to know where you are at any given time i know when my discipline's getting rounded off

00:15:04.120 i know when i'm not sharp i can feel it i may not be like fat andy way off the reservation

00:15:11.060 okay but like i can start to see it and i could start to feel it and the idea is

00:15:16.620 is that you want to close the gap before it gets out of hand right so once you understand how all

00:15:24.100 these things actually work versus what we're kind of led to believe how they work how most people

00:15:29.560 think they work it becomes easier to understand why it's so important to you know on that fifth

00:15:35.640 day to push through that because you've already got four days going dude you know what i mean

00:15:40.820 100 dude 100 uh guys andy question number two andy i run a small business and one thing nobody

00:15:50.660 prepared me for is how often you have to make decisions without knowing if they're right

00:15:55.960 hire a person fire the person take the contract expand wait i always assumed successful people

00:16:03.580 became confident because they had better answers now i'm wondering if they just became comfortable

00:16:08.820 making decisions without that level of certainty so how did you learn to trust yourself when there

00:16:14.880 was no guarantee that you were making the right call oh that's tough no it's not tough there's

00:16:22.140 just a lot to it first of all you have to understand there's always going to be risk

00:16:29.240 that's the reality of the game of being an entrepreneur yeah there's going to be risk

00:16:35.140 but the risk is on both sides all right there's a risk what happens if i make this decision

00:16:41.120 and it doesn't work.

00:16:43.000 What happens if I don't make the decision

00:16:44.420 and it was the right one, all right?

00:16:46.400 So you have to weigh both sides.

00:16:48.440 Most people spend 10 times as much energy

00:16:53.360 weighing the, if I make the wrong decision,

00:16:56.780 what's gonna happen?

00:16:57.980 And the way you fix this is by understanding

00:17:00.620 that the only way to actually understand

00:17:03.280 what the right decisions are is to make the wrong ones,

00:17:06.180 all right?

00:17:06.660 So the wrong decisions that you make along the way

00:17:09.560 are actually what adds to your understanding

00:17:12.540 of what the right decisions are down the road.

00:17:14.780 And when you're in the beginning,

00:17:16.120 you want to make the wrong decisions

00:17:17.980 because the repercussions,

00:17:19.620 while they may feel heavy

00:17:21.440 because you're just getting started,

00:17:23.240 they're nothing compared to what you're going to be

00:17:25.240 when you're doing 10, 20, 30, 50, 100,

00:17:28.400 a billion dollars in sales, okay?

00:17:30.620 So if I was making the same mistakes

00:17:32.740 that I made in the early days,

00:17:35.360 back in you know 1999 through 2005 or 6 now we'd be out of business and nobody saw those mistakes

00:17:44.180 because i wasn't relevant okay that's the other thing you're not making the mistakes in front of

00:17:48.800 the whole world because dude nobody knows who you are anyway that's right so you follow your face

00:17:52.920 yeah man it's okay that's part of the process and if you just reframe how you look at what the

00:18:00.140 outcome of the decision it's really a win either way because i get it right or i learned quickly

00:18:06.020 that it was the wrong decision i don't do that again and like i talk about there's really only

00:18:10.460 two things that you need to have to be successful man you got to be able to understand that when

00:18:16.000 you make the wrong decision don't make it again okay certainly don't make it three times because

00:18:21.660 you are going to make some twice and then the other thing is you have to develop the grit and

00:18:25.560 toughness to continue on when everybody else quits and if you can do those two things man

00:18:28.860 you're going to win you can't beat someone like that so the uh you know when we really talk about

00:18:36.080 like what we're you know there's no certainty man like even when you've made the mistake before

00:18:43.700 and then that same thing comes up again you've just minimized the risk it's still not it's still

00:18:51.860 not a hundred percent yeah okay so you have to be willing to understand that we're living

00:18:56.260 with some risk that's part of the game and you have to learn how to evaluate it properly which

00:19:01.580 is what we're talking about right now the other thing is that based on those decisions

00:19:08.360 you develop a better vision for the playing field okay you kind of know that like just in baseball

00:19:17.320 right like you know a guy who is a left-handed hitter who pulls 85 percent of the balls that

00:19:23.440 hits you know that you could put a shift and run three infielders to the right side of the infield

00:19:27.800 because you've seen it so many times that's a calculated bet now he may fucking uh you know

00:19:34.660 he may go the opposite way and hit it right through the hole where the shortstop is my butt

00:19:38.220 he's only done that 15 of the time so you kind of know you see what i'm saying so it's it's about

00:19:46.340 allowing yourself to learn the lessons that then develop the skill of being able to see down the

00:19:53.060 field and understand what's about to happen all right the reason that my vision is so good and i

00:20:00.160 can be two three years ahead of everybody else and almost everything including what we talk about

00:20:04.880 in politics and all this shit is because i've been doing this for so long dude it's not a gift

00:20:10.320 it's a it's a skill that i've developed by looking ahead right it's a sharp fucking knife yeah and i

00:20:17.780 look at it you know in in business where i've been you know fortunately very successful i always have

00:20:25.060 to look ahead that's my job my job is to be at the top of the mast we're all in a we're all in a boat

00:20:31.860 together dude and you know everybody's down there and they're fucking rowing and my job is to stand

00:20:37.740 at the top of the fucking lookout and be like all right guys we gotta go left right now or we're

00:20:43.840 going to drift into this iceberg okay and then we got to make a sharp right and we got to go over

00:20:47.800 there that's my job okay so and then when i'm not when i when there's open seas i get down and row

00:20:54.660 the fucking boat that's right that's what a good leader does all right but the vision part of it

00:20:59.880 is an acquired skill set that you just don't have yet so it makes it real scary dude but the only

00:21:05.780 way that you develop it is by having the courage to make the decision based upon the risk assessment

00:21:11.860 that you can that you can make at the time and this is where like having and being surrounded

00:21:18.120 by good mentors is super important and when i say mentors i don't necessarily mean go pay someone i

00:21:24.280 mean like find dudes that are older than you find ladies that are older than you that have been

00:21:28.720 through this journey you know make friends with them um you know pay attention to them like watch

00:21:35.460 them like one of the things that that i think i've done very well that has helped me is like i watch

00:21:41.220 other entrepreneurs that are ahead of me and how they move and how they operate and how they think

00:21:45.340 and then when they make moves i try to evaluate like why do they do that or why do they think

00:21:49.260 that i don't ever assume that these guys are stupid i always assume this person knows what

00:21:55.880 they're doing and even if i think it's stupid there's a reason for it so what is that reason

00:22:00.140 yeah you see what i'm saying 100 so it's it's there's you have to have humility about your

00:22:04.080 own skill set um but dude like when you're just getting started man you know it's it all seems

00:22:11.520 like magic dude like if you can't see behind the curtain yeah you figure like it's all magic but

00:22:16.800 it's not man it just comes from having the courage to make a decision that you if you can't make a

00:22:25.440 decision that you don't know the outcome of you can't be an entrepreneur because it's literally

00:22:29.960 that's that's the fucking game yeah now as you get more experience and as you make more mistakes

00:22:34.460 and as you add to that skill set and understanding of the game that you're playing it becomes easier

00:22:40.240 to make the right decision with certainty but there's still always risk and you've got to be

00:22:44.300 able to tolerate that yeah um and you've got to have the courage you know to to do that and the

00:22:49.080 thing is is you know any entrepreneur you show me an entrepreneur that says this for sure is going

00:22:54.520 to work every single time i'm going to show you guys about to lose yeah real talk is that real

00:23:00.700 oh yeah yeah they there's the game is always changing dude look you got to understand

00:23:05.500 you're look man i like to use the analogy of being in a boat because it's very accurate

00:23:12.400 because like they're it's it's one thing to row a boat when the lake's smooth and the and the

00:23:18.300 water's glass and everything's easy it's a completely other thing to row the boat when

00:23:24.380 there's a fucking hurricane that's right okay it's a completely another thing to row the boat

00:23:28.480 in the winter time as it is the summertime the one of my point is is that the environment is

00:23:33.720 always changing and it's always changing in business there are fundamental rules that stay

00:23:39.220 the same but if you think that what you did three years ago or five years ago or last week

00:23:46.440 is going to work the same two years from now just because you won then that's that's that's not right

00:23:52.560 that's not it's not gonna work that's no different than being in a football game and saying oh man

00:23:57.340 we did a you know we did a toss sweep to the left at the 20 yard line one time and it went 80 yards

00:24:02.320 so it's gonna work right now like that's not how it works you have to evaluate the the environment

00:24:07.940 and by the way just so you know uh it's never smooth water and the sun is never shining and

00:24:16.900 things are never perfect which is also why the live hard program and the 75 hard program is so

00:24:21.960 important because it's not convenient you have to learn to operate when things are not convenient

00:24:27.460 especially because that's when other people quit dude other people they're in their boat and they're

00:24:32.180 they're like in the boat see you're all in a boat you just don't fucking realize it okay they're

00:24:36.900 they're in their boat and they're like man i'm just gonna wait to start rowing until the fucking

00:24:39.840 weather's perfect but the weather ain't never perfect so conditions are never perfect and you

00:24:46.120 have to be able to evaluate bait this is why like old sea dog captains are so good because it's not

00:24:53.340 because you know there's some genius it's because they've been through all the shit man without all

00:24:58.460 the fancy tools and equipment yeah dude and then if you're an entrepreneur like myself who has been

00:25:04.920 through and i've run successful companies before the internet i've run them after the internet and

00:25:11.000 before social media i've run them after social media dude i fucking know the game okay and one

00:25:18.200 of the game one of the biggest things about entrepreneurship is you have to be able to

00:25:21.660 adapt to the environment that's what's going to be conducive to you winning currently yeah so

00:25:25.960 like when people say you know like when guys get real confident because they won once or you know

00:25:30.880 like dude there's there's dudes you know like oh my fucking uncle worked at target and i got my

00:25:35.960 product all over the country bro you don't know shit you don't know anything you hit you got up

00:25:43.300 to the first you got up at batting practice and the first pitch you hit a home run you think you're

00:25:48.020 fucking babe ruth that's right right like there's people like that the game is long too yeah fuck

00:25:54.320 dude and this is also why this is also why when guys get to be like my age and they've gone through

00:26:03.500 all this shit built all this shit done all these things and then they get resources and they're

00:26:07.920 able to maintain that hunger and that they've built relationships and they've got some money

00:26:12.760 and they've got bro they become super fucking dangerous because dude now they know like all

00:26:18.320 this shit and now they have resources behind it now now you're dealing with a fucking problem

00:26:24.400 you could go with some gas there i'm just saying yeah entrepreneurship is the only sport that you

00:26:29.160 can play where the older guys are far more dangerous than the younger guys yeah they just

00:26:35.060 are yeah yeah i've also heard you talk too about you know just decision making in business it's

00:26:40.440 like you know you there i can't remember which one you were talking about but there was a decision

00:26:44.220 that you made and it wasn't that it was just it wasn't that it was the wrong decision it just

00:26:50.340 wasn't the right time because like it had now you implemented the years later it's like oh it's

00:26:55.600 fucking work it wasn't ready time the environment the market that's another thing is you can get

00:27:00.020 you your vision can get so fucking sharp that like dude like look at how we handle cti okay

00:27:06.120 like let's just use as an example the shit that people are talking about today you could go back

00:27:11.840 and i was talking about five years ago 100 legitimately 100 okay and the shit i'm talking

00:27:17.080 about today nobody's gonna be talking about for two or three years like it's just what it is man

00:27:22.540 and and so like i'm i'm ahead and it makes you sometimes it makes you look like you're wrong

00:27:27.860 but you're not wrong you're just way ahead yeah and i don't know yet that's all it is yeah dude

00:27:32.480 and uh you know that's a whole not that opens a whole nother problem because in business that

00:27:37.780 can become a problem too right like you you can you could kind of see what's forming

00:27:42.100 and position yourself too quickly to where you actually go backwards before you go forwards

00:27:47.920 so there's a lot here dude so like when you said you know it's a hard question it's not hard

00:27:53.140 but like we could talk about this one thing for literally like two days yeah you know like this

00:27:59.320 is this is it's a fluid environment man and you have to be able to recognize what's happening

00:28:06.140 you have to be able to recognize the changes that are happening in the environment you have to be

00:28:11.420 able to make decisions today that are going to put you in the spot when all those things converge

00:28:15.780 to push you forward i'll give you an example four years ago five years ago six years ago now

00:28:21.960 i was telling everybody i said pro america's coming back people are going to be patriotic

00:28:27.580 people aren't people are going to get their fuck you back and they're going to want to support

00:28:30.980 companies that didn't go with all this woke bullshit and look what's happened everybody

00:28:35.720 at that time was like andy but if i do that you're gonna fucking hate me no now everybody knows who

00:28:42.780 the real people are and who the fucking fake people are and that's a big problem with influencers

00:28:47.980 it's a big problem with companies right now how do you unwoke your company you see what i'm saying

00:28:53.400 i mean bro look harley davis is going through right now they're getting fucking destroyed

00:28:58.160 because they didn't understand that they needed to be america's brand when it wasn't cool to be

00:29:06.980 america's brand okay and now they're paying the price for it because they're getting called out

00:29:11.900 by everybody and you know who's benefiting indian because an indian makes great shit they make

00:29:17.640 okay great bikes so now you got a competitor who would say faster off the wall off the floor i mean

00:29:23.440 look bro now you got a competitor yeah that you gave the fucking ground up to because you didn't

00:29:30.100 have the foresight or the balls to stand on who the fuck you are all right but i said that years

00:29:36.680 ago and and you know a lot of you guys who are entrepreneurs you know you guys were hesitant to

00:29:41.380 do that and and now you have a problem so and this goes back to what we talked about with ferrari

00:29:49.120 okay on the last show you got to know what your core brand structure is and you have to fucking

00:29:54.740 stick to that framework what this is why core values and living by them and standing by them

00:29:59.800 knowing who you are are so much more important than trying to be the thing

00:30:04.840 that is popular at the time yeah okay and getting back to the point i was making

00:30:09.220 we were that way before all the woke shit we were that way during all the woke shit

00:30:16.260 and now we're being rewarded for it yeah you see what i'm saying so our brand's exploding again

00:30:22.780 and the reason it is is because people know that we don't fucking bend the knee to this bullshit

00:30:27.260 we are who the fuck we say we are we've always been that and that's what you're going to get

00:30:32.700 and people like that so so like dude when you you know there's an art to this okay it's not

00:30:41.980 a science science is for sure art is like an educated guess almost yeah you know what i mean

00:30:52.900 in a different way yeah um take some finesse it does that maybe is a better word than art but

00:30:59.260 it's more artistically creative than it is science yeah you know what i mean um maybe it's like a

00:31:07.540 hypothesis right uh but it's certainly not a definitive for sure proven thing yeah and you

00:31:15.780 know that's what makes business fun i think yeah that's what i enjoy about it most there's nothing

00:31:20.200 more rewarding to me in business well there's two things that i i going back to what i said a minute

00:31:26.280 ago about the older guys that only applies if they maintain their hunger okay a lot of older

00:31:32.380 guys get fucking lazy they get comfortable and they become easy to beat because of that

00:31:37.200 the younger guys eat them up but that older guy who knows all his shit is able to maintain that

00:31:42.980 drive by expanding the vision that motherfucker's hard to beat can't can't fuck with it it's hard

00:31:48.260 okay you're gonna have to hit some fucking uh unscheduled home runs that's right okay

00:31:54.140 um but over the long haul that guy you can't really catch that guy because they've got the

00:31:59.720 years on you and the experience and the environment and they've been through the bad weather and all

00:32:03.760 these things but dude the reason is a lot of these old guys what they do is they get in their 40s and

00:32:08.180 shit they sell their business and then they kind of lose uh the plug-in of them paying attention

00:32:14.020 to the environment they're not really and then like when you try to get back in it's like learning a

00:32:18.420 whole new language because like you you forgot it you know what i mean um but there's two things

00:32:23.920 I really love at this point in my life and one is I love helping people change their lives whether

00:32:31.980 that be through you know the live hard program or whether that be losing weight or whether that be

00:32:39.240 transforming their personal lives and the other thing and whether that be an employee here that

00:32:44.260 we're trying to develop I love that shit and then the other thing is I love I love

00:32:50.780 coming up with a concept building it out putting it out into the market and then

00:32:59.980 seeing how right i was or wrong i was and then learning that process like that whole thing

00:33:05.100 now when you're when you're young and your ass is on the fucking line literally every day that's a

00:33:11.000 scary thing but that's also like what becomes the the most fun once you know some shit yeah

00:33:17.560 you know what i'm saying so can i actually one last piece on this just the the entrepreneur

00:33:23.020 owner you know making these decisions what what's the level of transparency do you recommend an

00:33:31.260 entrepreneur who's leading a small team whatever it is in making these decisions how transparent

00:33:36.980 should you be during this process in what regard uh so there's a decision that has to be made that

00:33:42.640 you know you feel like i gotta go left or right right like and you have people that you know are

00:33:46.700 answering to you or you're answering to them however you're looking at it how transparent

00:33:50.120 are you in the process about the decision you're making how you made it why you're making well

00:33:54.300 there's a lot to that yeah okay um depends on decision i mean yeah no look part of what you're

00:34:03.300 asking is how to build a strong culture too you just don't know that you're asking it okay all

00:34:07.600 right because like when you don't know you don't fucking know all right and so as a leader you got

00:34:13.260 to know what the fuck you don't know which means you got to listen to the guys to get their input

00:34:17.880 on the things that they may see differently there's a big difference between a guy calling in uh you

00:34:23.340 know airstrikes in the fucking tent yeah from the guys that are on the fucking ground and if you

00:34:28.820 can't listen to those guys and hear what they're saying and trust them then it makes it impossible

00:34:33.900 to make the right decision also if you just make decisions autonomously all the time

00:34:41.360 these people don't really feel like they're part of it okay so if you want to build a strong

00:34:47.240 culture you have to show the humility to take their input now some people will take this to

00:34:53.920 the extreme and the extreme is they start making decisions by committee which is how you end up

00:34:59.180 with a piece of shit like ferrari just ferrari making an ev okay that's that's not what we're

00:35:05.020 talking about here we're talking about hearing people out and then you as the leader taking

00:35:13.260 responsibility for the decision that is right for the team and the outcome that we're after

00:35:19.020 even if it's not your idea okay because you're not always going to have the best idea

00:35:24.860 a lot of people that are shitty leaders feel like they have to make the call

00:35:31.400 and have it be theirs because it discredits them if they do this when in reality dude that's what

00:35:38.000 bonds the team all right so how transparent do you need to be does that all make sense yeah 100

00:35:45.240 because what happens here is you end up getting buy-in all right these guys on the ground they

00:35:51.580 understand that they can talk to you they understand you're going to evaluate the information

00:35:55.560 and they understand that you're going to make what you think is the best decision even if it's not

00:36:00.820 your decision like meaning your idea okay that's a that's a hard thing for leaders to do because

00:36:07.400 they want to flex their authority that's right uh flexing the authority i don't you know know

00:36:11.680 if you guys understand this but uh flexing the authority uh is is not the outcome here we're

00:36:16.980 trying to win that's right okay that's right that's what we're trying to do you know what

00:36:20.860 popped up is like like uh football coaches you know i'm saying it's like fucking you got five

00:36:25.000 seconds on the clock and the coach is usually no like the quarterback what play do you want to run

00:36:29.640 and the coach lets the fucking quarterback maybe you know maybe the quarterback it depends on what

00:36:35.300 he's saying yeah you know like there's other times like there's dude this is where the experience

00:36:39.400 comes into play because sometimes you're going to end up hearing things from certain people

00:36:44.300 that work with you that aren't actually the reality but they are saying those things in

00:36:49.780 their best interest to make their job easier so you have as a leader you have to be able to evaluate

00:36:55.500 why is this person saying this are they saying this because they're on the team are they saying

00:37:00.780 this because they want to work less yeah the the way that you get them to make decisions about

00:37:07.860 what's best for the outcome is by cultivating what i'm talking about here this back and forth

00:37:12.360 and then a decision making that you make and then if it's wrong you take responsibility you don't

00:37:16.540 say steve is the one that came up with that idea i just fucking thought it was you know no it's

00:37:20.920 your fucking fault you made a fucking decision it didn't work now we're going to do this and you

00:37:25.060 there's no ego involved all right and when when when you think about like how to get people to

00:37:34.120 not make those those decisions about making their job easier it's by giving them buy-in to what the

00:37:39.840 overall mission is so this whole process helps eliminate a lot of that you see what i'm saying

00:37:44.740 100 so so then when we talk about how transparent you're going to be as your operation gets bigger

00:37:54.760 right you're you're you're not going to go to the entry level dude is right and say oh look you're

00:38:02.560 going to keep your core circle that's tight this is why they have boards of directors or you have

00:38:07.560 executive teams c-suite yeah right yeah these are people that you can trust these are people

00:38:13.260 whose outcome and their incentives are tied to the accomplishment of the mission and you keep it

00:38:20.260 tight there and you let them do the other part that we're talking about you have to coach them

00:38:23.960 on how to do that yeah uh because dude the the like if we're being real the worst fucking leaders

00:38:29.440 in the world are middle management leaders really fuck why is that because they think that that's

00:38:33.960 some sort of fucking title it's the first time they've ever had leadership they think it's about

00:38:38.300 flexing on people and put you know telling people what to do when in reality it's about developing

00:38:42.760 people and accomplishing the mission so so when you say how transparent should i be

00:38:49.860 it depends on where you are in the business journey yeah right like in the beginning and

00:38:55.660 you've got fucking 10 people you know they're probably going to know most of the shit

00:38:59.860 when you have a thousand people they're not people people aren't going to know but that's

00:39:07.020 why you're going to have a meeting you're saying this is the general direction what we're trying

00:39:09.780 to do we need you to do this do you do this do you do this the guys on the inside those guys

00:39:14.100 are going to know the exact details of why what how what the key the key moves are and and you

00:39:22.220 know those people are always you're always going to want to be fucking mega transparent with those

00:39:26.600 people and um you know your job as the leader of a bigger organization is to paint the vision and

00:39:34.500 get everybody organized to move down what the solution is and protect them from worrying about

00:39:40.580 the other outcomes that are possibilities right like because those can be distractions distractions

00:39:46.700 that's your job your job as a leader is to put that shit on your back and that's a trade-off

00:39:52.040 and and fucking let them do their thing no different than being at the head of your household

00:39:56.540 okay if you're a man and you go home and you unload all your shit onto your family

00:40:01.340 you're being a fucking bitch okay and thousand percent that's the truth yeah so you've got to

00:40:07.480 learn that your part your role on the team whether it be in your family or whether it be in your

00:40:11.860 business or whether it be this is to protect the people who are doing the work from the

00:40:20.160 stress of what could go wrong so that they can do their work in a well-focused manner

00:40:28.540 right this is why being an entrepreneur and leader is so tough dude i mean there's lots

00:40:33.100 of things that make it tough but um but yeah man uh you know transparency is mega important dude

00:40:40.940 because transparency creates trust which creates buy-in which creates better work so i love it i

00:40:46.820 love it man guys andy third and final question uh andy question number three andy uh i had a buddy

00:40:54.540 pass away unexpectedly last year um since then i can't stop thinking about time not in a depressing

00:41:02.880 way but in a very real way it made me realize how many things i've been putting off because i'd

00:41:08.540 assume i'd get to them later i'm 42 uh going through this now was there ever a moment in

00:41:14.540 your life that made time feel real to you and how did it change how you operated afterwards

00:41:20.280 uh yeah um when i got stabbed in the face almost fucking died um i realized that my life could

00:41:26.400 have been over and it installed a whole new sense of urgency and i'm very fortunate that happened

00:41:31.180 to me when it did it happened to me when i was 23 years old okay i understood after i got over

00:41:38.460 my self-pity that holy shit this could be could have been over all right and then it happened

00:41:45.120 again when i was in 2011 12 when i was misdiagnosed with the fucking brain tumor

00:41:50.720 and it ended up being a benign cyst that you know was nothing but he said you had like two

00:41:58.380 weeks to later no he said no he said it was inoperable though oh fuck but uh you know the

00:42:04.280 point is is yeah dude uh those things and like your friend and you know these things happen and

00:42:10.220 most people uh fail to see the other side of the gift of that happening right like you know

00:42:17.400 your life changes when your own mortality comes into question you know everybody lives as if they

00:42:25.340 have forever to do everything they want and you simply don't and then you wake up one day and

00:42:30.920 you're 50 years old and you're like holy shit i haven't been taking care of myself i've not lived

00:42:35.160 the life i want to live i've not lived the life i want to live with the people i want to live it

00:42:38.540 i and now i'm like way behind and then they just give up because they're like fuck i can't do

00:42:43.180 anything about it so which is total bullshit by the way um yeah you can always do something about

00:42:49.180 it even if you're 70 you can change things um but the younger you are when this question comes

00:42:58.000 into play and this realization happens the better for you i was very fortunate for that to happen to

00:43:05.440 me when i was 23 all right because then i started moving i started realizing well if i'm gonna do

00:43:11.200 this i gotta go now and a lot of people don't have any of these moments come into their lives

00:43:18.780 until they are so far down the pipe

00:43:21.900 that they've wasted a lot of their life.

00:43:25.360 Or when these things do happen,

00:43:27.840 they just refuse to look at the other side of the coin, right?

00:43:32.580 They will just say, man, this happened and it's horrible.

00:43:38.160 And they will never acknowledge

00:43:39.920 the lesson to be learned out of that situation.

00:43:42.560 And that's the important point of perspective, okay?

00:43:47.260 depending on how you look at things most things there's almost everything there's a lesson in

00:43:53.800 and that lesson can apply to you and if you refuse to acknowledge those lessons you're

00:43:58.840 gonna have a hard life if you're able to be truthful and honest and be a realist about it

00:44:04.800 hey my friend steve man he's 40 years old and he's dead and fuck dude that could have been me

00:44:12.360 and i better get my shit together that's a powerful thing yeah but how many people actually

00:44:18.000 get to that point instead of just saying oh my friend steve died right yeah like it's it's not

00:44:24.340 it and i think a lot of people don't look at those things because they're so comfortable in

00:44:33.180 the situation that they're in that they don't want to do the work required to change it right

00:44:38.820 they know they they could see it they know it's there they understand it but then they act like

00:44:45.720 they don't so they can pretend to live in ignorance but the truth of the matter is is

00:44:49.680 that once you see it you can't unsee it so if you've had that realization and you're trying

00:44:54.660 to bury it you're going to be miserable your whole life because you're really knowing that

00:44:58.820 you're actively wasting your own opportunities so it's uh you know going through these things

00:45:06.120 they're you know they're bad but it's the bad things that allow you to realize

00:45:11.560 that you have opportunities that you should you know take advantage of while you're here

00:45:22.660 whether that be traveling whether that be uh you know building a business whether that be

00:45:28.640 uh whatever it is that you're into man yeah you know like that's real shit yeah is there a way

00:45:35.740 because you know you mentioned like not everybody's gonna have those type of moments or experiences

00:45:40.900 that kind of wake that push that selective urgency i guess is what it is so is there a way to always

00:45:46.000 learn from other people i was about to say like i mean how how do you do that you know i'm saying

00:45:49.640 like how do you create that sense of urgency then i mean you don't think anybody listening here

00:45:54.000 knows someone that's died when they were 30 years old right right freakishly i know you do i do

00:46:01.060 yeah 100 you know you have a situation in your family where a young man died at what nine nine

00:46:07.200 years old yep okay did that change you absolutely yeah absolutely right so these things if we're

00:46:13.740 willing to acknowledge them instead of being bad things they become things that drive us

00:46:18.360 and it depends on how you look at it right like it would be very easy for me

00:46:23.600 to this it would have been very easy for me when i got stabbed to just quit everything and

00:46:31.020 like become this piece of shit and then hang on to that story my whole life and really dude nobody

00:46:35.860 would have blamed me i'm gonna say yeah you probably would i mean yeah justifiably so

00:46:39.260 it's a fucked up situation yeah but i mean bro like and there's people that had it way worse

00:46:46.540 than me like dude people that have lost their legs or whatever and they become champions at

00:46:51.060 something new you know um a guy that just passed away alex zinardi he was a famous f1 driver he

00:46:59.020 got in a car wreck and he lost his legs and they said oh you're never gonna he became a wheelchair

00:47:04.440 race champion then he got back in a race car and he became a champion again like

00:47:08.740 you either allow these things to move you forward or you allow these things to be the reason which

00:47:15.560 is bullshit that you don't do anything so are you gonna be full of shit your whole life are you

00:47:21.640 actually going to become what it is you're supposed to become and that's what it always

00:47:24.660 comes down to man so at the end of the day for you the guy that wrote this um you know i don't

00:47:31.940 want to sit here and say it was a blessing that your friend died but you should look for the

00:47:36.180 blessing in that and the blessing in that you've already identified which is i've realized that i

00:47:42.320 don't have all the time that i thought i once had and that is a blessing that's not a curse some

00:47:48.580 people never have that so your job now is to figure out what it is you want figure it out who

00:47:55.200 you want to become what you want to create and go do those things before the same shit happens to

00:48:00.400 you that's fucking real man that's fucking real man guys andy that was three bro yeah that's three

00:48:07.160 all right guys let's get out there let's have a good week uh don't be a hoe shut the shop

00:48:12.640 Went from sleeping on the floor, now my jewelry box froze

00:48:16.260 Fuck a pole, fuck a stove, counted millions in the code

00:48:19.580 Bad bitch, booted swole, got her on bankroll

00:48:22.880 Can't fold, just a no, headshot, case closed

REAL AF with Andy Frisella - June 01, 2026

1033. Q&AF： Maintaining Momentum, Making Right Business Decisions & Developing Urgency

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