REAL AF with Andy Frisella - 1045. Q&AF： When To Stop Planning, Psychology Behind Premium Pricing & Respecting Yourself

00:00:00.000 what is up guys it's andy for selling this is the show for the realists say goodbye to the lies the 0.99

00:00:21.360 fakeness and delusions of modern society and welcome to motherfucking reality guys today 0.91

00:00:25.480 we have q and af that's where you submit the questions and we give you the answers dj's going 0.64

00:00:32.080 to tell you how to submit them yeah guys you can email your questions into ask andy at 80 for

00:00:36.320 seller.com you can also click the link in the description below or just drop them in the

00:00:40.720 comment section of the q and af videos on youtube yeah we should tell them uh we'll tell them here

00:00:49.360 in just one second okay yeah all right this is your first time listening to the show uh we have

00:00:54.940 Q and AF, which you're about to hear. And then we have CTI. All right. CTI stands for cruise,

00:00:59.560 the internet. These are like two points of the overall theme of the show. The overall theme of

00:01:05.060 the show is to help fix what's going on in the world, and especially here in the United States

00:01:11.440 culturally. Okay. And to do that, we got to be aware of what's going on, which is the purpose

00:01:16.940 of CTI. And then we got to get better. Okay. Because culture is made of individuals. So that's

00:01:24.240 kind of how this works here so today you're going to get better tomorrow when we play cti you're

00:01:28.600 going to learn more about what's going on what we think is going on all right so other times we're

00:01:33.120 going to have real talk real talk is just 5 20 minutes and me giving you some real talk and then

00:01:37.120 we have occasionally 75 hard verses that's where people who have completed the 75 hard program come

00:01:42.540 on the show they talk about how they were before how they are now and how they use the 75 hard

00:01:47.180 program to improve their lives if you're unfamiliar with 75 hard it is the initial phase of the live

00:01:53.240 hard program which is the world's most popular mental transformation program in history okay

00:02:00.660 and you can get that entire program for free at episode 208 all right uh that's on the audio feed

00:02:09.980 only not on youtube all right uh there's also a book called the book on mental toughness which

00:02:15.360 you can get at andy for seller.com which has the entire live hard program plus a whole bunch of

00:02:19.800 other information on mental toughness,

00:02:21.700 how to cultivate it,

00:02:22.900 why it's important and how to use it in your life.

00:02:27.340 Last thing, we don't run commercials on the show, all right?

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00:02:40.160 So if the show makes you think, if it makes you laugh,

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00:02:48.740 and you think these are good points please help us share the show by sharing the clips all right 1.00

00:02:52.900 uh don't be a hoe share the show all right what's up it is peanut butter and jelly man 0.89

00:02:57.980 yeah you know everything i've ever done has been to try and make people better oh you know it is 0.98

00:03:04.340 so it's i really don't do anything even the new um operator standard project that we have with

00:03:10.760 the arcane system inside of it uh for those of you that don't know they're fans of the mfco project

00:03:16.200 the msco project is back um if you go to operatorstandard.com you can sign up to get it

00:03:21.780 uh we've been recording episodes in there for seven months so it's all business focused all

00:03:27.260 mindset focused uh if that's what you're into and like this is your preferred format uh q and af of

00:03:34.220 the show you're going to definitely want to go subscribe to that so just putting that out there

00:03:38.260 and it's a whole bunch of other stuff too it's not just a podcast it's an entire human behavioral

00:03:43.560 operating system that if you use properly literally makes success inevitable so uh check

00:03:50.540 that out operatorstandard.com hell yeah man um now i asked if we should tell them because we did we

00:03:56.080 did have a uh we are bringing something else back tell them we're bringing call-ins back

00:04:04.980 live q a's are coming back yeah yeah uh and we'll be pushing out some information for you guys on

00:04:10.020 how to how do that we had to address it you know i think i think one thing you do very well andy

00:04:13.900 this is you know i'll suit your home for you but you're very good on taking something and you know

00:04:19.960 the saying like if it ain't broke don't fix it yeah i don't think necessarily applies for you

00:04:23.680 you know i feel like you're always looking for ways to improve something or make it better

00:04:26.840 and uh i think we're gonna make the the q a's yeah it's gonna be way better the first go around

00:04:32.440 we kind of learned a lot about what we liked what we didn't like and so this this next one's going

00:04:36.320 to be a lot better has that always just been like an innate thing for you you know i'm saying like

00:04:40.500 like wanting to improve something like like not settling with it's good enough you know i don't

00:04:45.760 know man um not always like like i used to be like most people are where good enough was good

00:04:52.700 enough and like i'd check a box and i'd be done but once i really got into business and i really

00:04:58.460 started understanding what it took to compete um because of my desire to win

00:05:05.460 i realized that's just what it took and then i i've operated it so long that way now where i

00:05:12.100 think it's just become part of who i am yeah but no i don't think that was something i was born

00:05:16.040 with or innate or anything like that it's just it's what's required and and when you do what's

00:05:21.620 required long enough it becomes second nature yeah 100 dude i forget what uh i mean i used to 0.89

00:05:27.120 be a pretty lazy fucking person dude like for real like i and this is why i get so frustrated 0.84

00:05:32.460 with a lot of people especially when it comes to their own personal development their own success 0.99

00:05:38.780 because it's like i know what the fuck they can achieve i'm aware of what they what they can

00:05:44.340 achieve and the stories that some of y'all tell yourself about why you can't are like honestly 0.99

00:05:50.760 just so weak that it pisses me off you know what i mean it's like dude you could be so much more

00:05:56.140 if you would just like get out of your own way so right it was uh what's that famous saying that uh 0.60

00:06:02.460 les brown has you can always better your best yeah you know i'm saying like it just stuck with

00:06:07.660 me it's just uh it's a really good saying man yeah i love it dude let's uh let's make some people

00:06:12.900 better cool shall we guys andy question number one andy i'm the type of person who likes to have a

00:06:21.620 plan. I research everything, think through every angle, try to minimize my risk. The problem is

00:06:27.840 I think it's become an excuse. I'll spend six months planning something that probably only

00:06:33.500 needed six days of thought. How did you learn when enough planning was enough? Was there ever

00:06:39.400 a point in time in your life where you overplanned? It's a massive struggle for me. No, there wasn't.

00:06:47.360 and this is why i always tell you guys that some of the dumbest people in the world are some of 0.99

00:06:54.980 the most successful okay we have this term going around the internet now called retard maxing 0.98

00:07:00.040 all right yeah yeah that's what people are saying that's a thing okay and what it actually means is 0.97

00:07:05.500 a very valuable thing to keep in mind it's that don't overthink it just go fucking do it okay

00:07:13.040 some of the most successful people that i've come across in my life are not people who are 0.99

00:07:19.480 highly intelligent bro they're just people that are so dumb that they don't think about the 1.00

00:07:24.780 consequences of what might happen if they fuck it up and then when shit gets fucked up they're like 1.00

00:07:30.040 oh well shit got fucked up like what do we got to do and they handle it now which is in line with 1.00

00:07:35.460 the proper attitude of what it takes to win you can sit down and you can read every book you can 1.00

00:07:41.360 go to every podcast. You can go to every seminar. You can make all the plans. You can sit down and

00:07:47.380 you can map it out as perfect as you think you could possibly do it. And once you start to go

00:07:53.860 down the path, you're going to find out that things are going to change and you're going to 1.00

00:07:57.900 get punched in the fucking face and you're going to realize, oh shit, what do I do now? And you're 1.00

00:08:03.940 going to have to figure it out along the way. Okay. So all great entrepreneurs have something

00:08:09.420 in common. And it's they are willing to go before they understand exactly what to do, knowing that

00:08:16.540 when these situations arise, they'll handle them as they come. That is what all great entrepreneurs

00:08:21.360 have in common. Every single one, every single one is willing to go before they are actually

00:08:27.560 ready to go. That's just the way it is. Most people are the opposite of that. They are like

00:08:34.660 this person where they are planning and scheming and reading and consuming. And then they're

00:08:41.920 consuming all this information where one person says this and another person says this, and this

00:08:47.660 book says this, and that book says this, and this seminar told me this, and this guy told me this,

00:08:53.820 and they freeze because they can't figure out what the right thing to do is. And what you got

00:08:59.880 to understand is you're not going to know the right thing until you're on the fucking path. 0.98

00:09:03.600 okay so you have to be willing to go and you have to be willing to accept that no matter how good 0.98

00:09:10.460 your plan may be it's not going to go as planned and you're going to have to figure it out that

00:09:17.520 is the nature of entrepreneurship and that is why so few people actually become successful

00:09:24.220 entrepreneurs because the fear of the unknown is intolerable to most people okay this is the 0.97

00:09:32.700 nature and you say well i think it's become an excuse yes absolutely it's become a fucking excuse 0.88

00:09:37.420 yeah you are you are what i call a success zombie okay a success zombie is someone who has this idea 0.97

00:09:47.980 of what they want to do and then they go out and they read every book they listen to every podcast 0.99

00:09:52.320 they go to every seminar they consume every fucking data point they become on paper experts

00:09:57.160 and they never go okay and they think that consuming more information is actually somehow 0.97

00:10:03.760 going to relate to them having more success when in reality it has nothing to do with it because

00:10:09.560 even if you know nothing and you decide to go you're going to figure it out as you go so really 0.74

00:10:14.820 dude the bottom line is you just have to fucking go and it doesn't matter if you read one book or 0.96

00:10:21.640 10 books or 20 books and i would argue that the less the better you know when i was starting out 0.99

00:10:26.020 dude, we didn't have the overwhelming amount of opinions and information and posts and reels and

00:10:34.840 experts and gurus and this and that. There was like five books you could read on success and

00:10:40.160 they were written by guys like Sam Walton, okay, and Jack Welch and, you know, Tony Robbins and

00:10:47.800 these guys who have done amazing things in their life. And that's what you had. So you didn't have

00:10:59.440 this overwhelming amount of information coming in your ears all the time. And I think that was a big

00:11:06.820 advantage that somebody like me had when I was younger versus some of these people now. And dude,

00:11:13.640 what makes it even worse now is that these people consider creating content about business

00:11:19.600 the same as being successful in business and there are that's two different things how many of these

00:11:26.140 people actually own a company how many of these people have actually built anything how many of

00:11:31.040 these people are doing anything other than selling courses on how to coach coaches to coach other

00:11:36.200 fucking coaches okay we're talking about building real businesses we're talking about actually 0.91

00:11:42.380 operating companies there's like three people on the internet that have actually built real companies 0.99

00:11:47.580 that you could fucking go and see and you can go in the stores and you could see the products and 0.98

00:11:52.900 they have employees and they're there's probably like 10 okay for real 10 the rest are fucking 1.00

00:12:00.340 full of shit all right and they're talking about how to manipulate traffic hoping to cause some 0.99

00:12:06.160 sort of success in business oh you got to have this hook and you got to say this thing and you 1.00

00:12:11.260 got to have this cta and you got how about this how about you build some real shit and then people 0.97

00:12:17.080 want to find out how you built some real shit build some real shit and then talk about what 0.99

00:12:21.960 you fucking built how about that that's credible that's real listen to those people the people who 0.99

00:12:28.440 have actually built things that are sharing how they built things okay outside of that you should 1.00

00:12:34.580 be consuming zero content period because the rest of them don't know what the fuck they're talking 0.69

00:12:39.720 about there's there's a thousand reels a day that come in my feed that i can tell you for sure 0.95

00:12:45.340 are terrible advice for sure i know for sure because i've made those mistakes i've thought

00:12:52.600 that way i understand why they're saying what they're saying and they're saying it with such

00:12:57.880 certainty that it makes these people who don't know anything think well this must be the way

00:13:02.260 there is so much terrible information on the internet around building a business and

00:13:08.420 entrepreneurship that i couldn't i wouldn't even know where to start to break it down okay so pick 0.99

00:13:14.480 one or two people who have built real shit listen to what the fuck they say and go and you'll be at 0.99

00:13:22.080 a huge advantage you know the thing on the planning piece because i was thinking about this as you're 0.99

00:13:27.020 you're answering but it's like dude i don't think i've ever had a plan that i've made in my life

00:13:31.620 that actually like stuck to the plan the entire way like not that i didn't succeed you know i'm

00:13:37.360 saying but like the original plan of mine stayed through a hundred percent of the way i don't think

00:13:42.220 i can't name one one thing that's just not the nature of building things i mean when it comes

00:13:49.800 to when we're talking about building businesses that's just not the nature of how it works bro

00:13:54.940 there's too many outside circumstances that are happening at any given time to for the plan to

00:14:00.780 stay rigid the plan's got to be fluid and you've just got to be committed to going and committed

00:14:06.120 to learning when you make mistakes and the rest work itself out yeah you know but like you're 0.70

00:14:12.500 you're basically like saying you know i'm gonna climb mount everest i'm gonna fucking climb mount 0.81

00:14:18.460 everest and we're gonna go at this many steps today and you're not accounting for storms you're 0.88

00:14:25.120 not accounting for avalanches you're not accounting for this so a storm comes and you missed your one 0.99

00:14:30.140 day so then you just quit plans over plan doesn't work that's right that's not how the fuck shit 0.98

00:14:34.320 gets achieved right okay so like you know yeah dude to answer your question you're aware that 0.98

00:14:40.520 you're in this success zombie mindset and you need to break out of it and so whatever it is

00:14:45.980 you're trying to do you just need to fucking go do it and you'll learn a thousand times more than 0.76

00:14:51.360 you could ever learn consuming information from someone else this is why it's important to listen 0.94

00:14:57.600 of people who have done it so there's a big difference between theory and reality there's 0.98

00:15:03.960 a big difference between saying this is how it works and knowing this is how the fuck it works

00:15:10.160 two different things the guy at the starting line who's making content about business has never built 0.99

00:15:15.420 a motherfucking business and all he's doing is selling his own brand to get coaching and shit 1.00

00:15:19.520 like that that motherfucker does not fucking know he can't know he cannot fucking know because he 1.00

00:15:25.760 hasn't gone down the fucking gauntlet the guy on the other side that's actually built something 1.00

00:15:30.040 he can look at that guy and be like yeah that's wrong that's wrong that's wrong in like a snap 1.00

00:15:33.900 of a second okay and i'm telling you 98 of the content on the internet is fucking bullshit 1.00

00:15:40.960 it's all people trying to stroke their own dicks and try to pretend like they're this 0.99

00:15:45.360 big thing they went out and rented a car they appeared to be successful and dude like you know 0.99

00:15:51.360 people buy it because they're ignorant to what's going on but you know it's whatever man like easy

00:15:57.560 come easy go yeah and it and you see it because every three years there's a new batch of these

00:16:02.160 people i don't know where they come from like it's so weird yeah yeah man well they see the easy money

00:16:09.440 bro yeah they say oh i can make a digital like i'm not against digital products by the way okay 0.54

00:16:14.580 digital products from people who have built real shit are valuable digital products from people 0.99

00:16:19.860 who fucking theorize about shit are trash that's it okay so they realize these guys realize that 0.99

00:16:27.500 there's a ton of margin digital products and instead of going out and building a real company 1.00

00:16:31.540 they try to consider well this is actually a real company no the fuck it isn't it fucking isn't dude 1.00

00:16:36.820 okay coaching coaches to coach coaches to coach other motherfucking coaches is not a fucking real 0.99

00:16:42.060 company i'm sorry you might want to you might want to like think that is but it's not okay 0.99

00:16:47.480 we don't need more coaches we need more motherfuckers building shit that actually 0.98

00:16:52.240 contribute to the fabric of this fucking culture in this in this country okay real products that 1.00

00:16:59.100 serve real people not selling them a dream and saying oh here's the dream and fucking 0.98

00:17:05.200 nine thousand nine hundred and ninety seven dollars and here's the dream and then like 0.98

00:17:09.040 like that's what the fuck we're dealing with dude and and at some point those of you that buy that 1.00

00:17:13.800 shit you deserve what the fuck you get because you're buying the same you're buying the quick 1.00

00:17:18.520 fix you ain't got the the acuity to understand the difference look man it's important i i you 1.00

00:17:26.580 know it's hard for me to feel bad for people like that yeah like you decided that this was going to 0.97

00:17:31.260 be the quick solution and you decided to fucking leverage yourself and put yourself in credit card 0.99

00:17:36.260 debt and all this shit and makes you just as bad as the fucking dude selling it well it's like you 1.00

00:17:41.240 mean you get the first one um well we've all been fucked one time like bro like like dude when i was 1.00

00:17:47.860 young you know i got fucking burned like that yeah okay and it's because i had the wrong attitude 0.98

00:17:53.000 okay when i was young i bought a fucking i tell you i bought a product okay when the internet 0.97

00:17:59.800 first came out like very first came out i'm talking about the late 90s okay google and search 0.96

00:18:07.020 engines was not really a thing okay so i'm gonna explain to you you couldn't go somewhere and type 0.56

00:18:13.040 in a fucking and say what was this or what is who in my area does plumbing okay it wasn't a thing 0.87

00:18:20.220 you had email addresses you had websites that you went to but search engines were like not a known 0.99

00:18:25.560 thing all right you had a couple things like yahoo and they were coming around but people 0.97

00:18:30.400 didn't really understand what it was so before i tell you how fucking retarded this product project 0.97

00:18:35.900 that i bought into is i want to explain that we were living in a different time because you're 0.97

00:18:40.360 gonna think i'm a moron i tell you well anyway so i broke out scammed by the first game i did

00:18:48.220 i did i got scammed from the guy selling the selling the dream on the internet i got scammed

00:18:54.280 yeah okay and uh there was this guy who was selling this uh this thing and it was called

00:19:02.680 internet yellow pages okay which made a lot of sense because back in the day before the internet

00:19:08.260 like if you wanted to look up a plumber you had to go to the yellow pages and look up plumbing

00:19:13.340 and there'd be a bunch of ads in there all right so this made sense like it was it made sense back

00:19:18.500 then so he had this thing called the internet yellow pages and what he did was he sold franchises

00:19:23.280 to independent reps for nine thousand dollars okay damn now listen so i bought this on a credit card

00:19:33.780 all right and my job was to go to businesses door to door and say hey would you like a listing on 0.99

00:19:42.760 the internet yellow pages and sell the shit i sold zero fucking ads okay and i tried it for a long 0.99

00:19:50.500 time yeah nobody gave a fuck because no one saw the value in the internet too new no one understood 0.99

00:19:57.320 it yeah um so it never worked and the whole project never worked and and i got fucking taken 0.94

00:20:05.600 for nine thousand dollars on that okay at a time when nine thousand dollars might as well been nine 0.80

00:20:10.260 million dollars i didn't have it that's okay so uh so i mean i could understand people being taken

00:20:19.480 advantage of when they don't know any better but at this point in time like

00:20:25.000 i feel like with the amount of fucking information that's on the internet and the amount of

00:20:31.020 i don't know maybe it's just my perspective it's it's it should be easy to tell when people are 0.99

00:20:36.620 full of shit i don't know well i mean or you know bare minimum you're not you know you're not trying 0.98

00:20:41.980 to do that again yeah you know what i'm saying like you gotta learn from it yeah i didn't buy 0.99

00:20:45.580 another program i went out and built something oh well that coach was just wrong let me try this

00:20:49.460 yeah right yeah you got yeah it takes more man i get it dude i get it man uh guys any question too

00:20:55.460 let's get to it my question is did you ever feel guilty on moving your prices up if so how did you

00:21:02.640 go about that hello and yati andy i am from a uh from the navajo reservation i am navajo i'm a 24

00:21:11.140 year old wedding photographer, videographer. When doing my job, I charge a lot for weddings.

00:21:16.460 However, I have always had this sense of guilt for charging what I charge. Coming from the res,

00:21:22.780 I did not see a lot of wealth, so charging $1,500 or more feels wrong. My girlfriend,

00:21:28.140 family, and friends have told me to charge more for weddings, and even some of my clients say I

00:21:32.060 need to charge more, but I cannot shake this guilty feeling for charging people high prices.

00:21:37.100 even when adding more value to my wedding packages i still feel the same well you're

00:21:41.960 gonna be poor your whole life get used to it because you have a poor mindset all right your

00:21:47.960 mindset is because 1500 is a lot to me then it must be a lot to everybody else i know people 0.99

00:21:55.560 that shit 1500 out like it ain't nothing okay they only give a fuck about 1500 all right and 0.98

00:22:02.280 when you start to make objections up in your head based upon your own personal financial situation 1.00

00:22:09.160 you are guaranteed to lose in business you're guaranteed to lose and most of the time we see

00:22:14.980 this in sales people sales people have a really hard time selling things that are outside the

00:22:21.440 affordability scale of their own personal financial situation so you have to as a salesperson and as

00:22:29.920 a business owner understand that this is a math equation okay you have to charge the value of what

00:22:38.780 it is that you offer and there are going to be customers that cannot afford it and there are

00:22:44.300 going to be customers that don't think twice about it and you have to decide which ones you're going

00:22:49.820 to pander to okay and if you want to pander to a bunch of broke people your entire life you're

00:22:56.360 going to have a hard time in business it's going to be a constant fight forever my recommendation

00:23:02.480 would be to raise your prices or even double your prices from where they are and only work with the 1.00

00:23:09.320 people that can easily afford it because those people are less maintenance they don't bitch they 0.52

00:23:15.080 don't complain they don't nickel and dime they're usually much more grateful and it makes your life 0.94

00:23:20.080 way easier because now you're making money and you have less rub on the back side okay so this

00:23:25.900 is a personal insecurity of yours that is coming from your own worldview that you need to change

00:23:33.280 if you are going to be successful in business period yeah i feel like there's an important

00:23:37.920 thing here you you have to you never know what somebody can afford by the way like for all you

00:23:43.040 sales people that think like you know sales people like to do this they like to look at someone

00:23:48.000 and they like to decide what they think this person can and can't afford let me tell you

00:23:52.760 something this is a this is a a reality of people the people that you think can't afford it because 0.97

00:23:59.940 they're walking up in a pair of fucking workout shorts and a cutoff t-shirt versus the guy 0.99

00:24:04.140 that's dressed up in a nice suit or whatever are usually the people that don't give a fuck about 0.99

00:24:09.840 whatever it is it costs and the reason they're not in a nice suit is because they don't give a 0.98

00:24:14.340 fuck about wearing a nice suit because they don't have to okay so usually your judgments are

00:24:20.140 backwards anyway we used to have this guy that would come in to uh supplement super stores bro 0.99

00:24:26.220 and this it was like this older black dude and he was dressed straight up straight up like a pimp 0.92

00:24:32.920 okay he'd wear purple pants and like a fucking silk shirt lemon pepper step oh dude yes like an 0.99

00:24:40.500 old like an old pimp daddy okay and and and dude you you would look at this dude and you'd be like 1.00

00:24:46.940 this guy is a fucking clown like he's not gonna buy shit this guy would come in and buy a thousand 1.00

00:24:51.480 dollars worth of shit out of cash he'd pull a fucking bankroll right out of his fucking pocket 1.00

00:24:55.180 and and walk the fuck out he was a pimp okay yeah but the thing is is that you know if you if you 1.00

00:25:01.780 didn't take the time to help that person and educate them and show them top to bottom what 0.99

00:25:07.460 they would need you would have never got that sale or figured that out and a lot of people

00:25:11.620 will brush that off because they'll prejudge somebody based upon what their appearance or

00:25:16.080 what they're wearing or what it is bro most of the places i go into i'm wearing like exactly what 0.91

00:25:21.060 i'm wearing right now i'm wearing fucking free first form shirt shorts and a free t-shirt that 0.62

00:25:27.140 i got from i mean it's not i had to pay for it it's free all right and a first form hat you know 0.93

00:25:33.920 and and uh you know dude i could buy anything i want like without thinking about it so you know

00:25:42.340 this is a big problem with entrepreneurs um and and salespeople and then also how do you want

00:25:50.540 people to perceive your brand okay how do you want people to talk about your skill set as a

00:25:55.920 photographer do you want them to say oh steve is good you know he's cheap and he'll get it done or 0.98

00:26:02.600 do you want them to say you know what steve costs more money but fuck he's the best okay because 0.86

00:26:07.660 price value correlation is a real thing people that pay more automatically defend the product 0.98

00:26:13.340 that they buy so instead of saying oh yeah he does a pretty good job and he's affordable 0.96

00:26:18.460 they're gonna say yeah man he costs more money but look at our fucking pictures they're amazing 0.83

00:26:23.140 that's right okay as long as you can deliver on that well that was gonna be my second piece on 0.83

00:26:28.240 this because i i don't i don't i don't want this to go like oh i'm sure they understand this piece

00:26:33.280 but like you know the the whole thing about charging you know you recommend even maybe

00:26:36.440 charged double the quality of the work still has to be there the quality work has to be there no

00:26:42.160 matter what i just didn't want that to be like oh it's assumed it's understood yeah let's let's 0.96

00:26:46.480 assume that it's decent or good yeah okay i'm assuming that it's good i mean if it's shit 0.92

00:26:53.360 you're not going to be able to charge a higher amount of money for it right okay but dude the 0.95

00:26:57.780 the point i'm getting back at is that there is a there is a there is a direct correlation the

00:27:03.340 consumer's mind between price and quality. Yeah. Okay. You can't break it. People understand

00:27:10.180 inherently that when they pay more for something, they're 99% of the time getting a much better

00:27:15.260 product. Okay. And when they pay more for something and they know it's a better product,

00:27:19.200 what's built in is loyalty. And then also marketing, because when they tell their person,

00:27:26.520 you know, Hey, I worked with Steve and he charged me $5,000 for wedding pictures. And people are

00:27:31.260 what that's fucking crazy now all of a sudden that person is attacking their judgment personal 0.85

00:27:38.180 attack for paying the five thousand dollars and they automatically go into defense mode for you 0.98

00:27:44.060 so they go in and they say dude you don't understand this guy is the best there is he's 0.63

00:27:50.180 a fucking legend this is like having you know uh babe ruth photographers okay and then that 0.89

00:27:56.280 is what builds your brand equity in people's mind okay so there's all kinds of things 0.99

00:28:01.400 psychologically to think about here about how you want to you know charge but at the end of the day

00:28:08.020 bro like i i mean you do whatever you want but i'm telling you what i would do yeah i would raise

00:28:14.840 my prices not apologize and i'd do the work and i'd market to the people that can afford it and 0.88

00:28:19.140 i wouldn't fuck with the other people yeah i love that dude side note you know how i am i like to 0.79

00:28:24.020 think about why people do certain things and on the topic of like you know that judging the customer 0.81

00:28:28.820 based off of what they look like do you think that goes back to a time in society where people

00:28:33.700 did put more respect into their dress right like you know men were wearing suits on a daily where

00:28:38.580 they were going to work and so like they went into a store like okay yeah that guy's a suit guy maybe

00:28:42.980 you know i'm saying like i'm just trying to think why where that comes from though i mean maybe

00:28:46.900 maybe that's where it comes from i don't know yeah you know it's not what it is though it's

00:28:51.140 It's not now.

00:28:51.640 It doesn't matter where it came from.

00:28:53.540 What matters is what is. 1.00

00:28:54.760 And what is is the richest motherfuckers 1.00

00:28:57.540 usually don't like wearing suits, 1.00

00:28:58.760 so they don't fucking wear them. 0.99

00:29:00.200 That's real. 0.99

00:29:00.960 Okay, so the rich dudes look just like the poor dudes.

00:29:04.100 And if you prejudge them...

00:29:05.540 In fact, it's the opposite now.

00:29:07.200 It's the opposite. 0.99

00:29:08.200 Now all the fucking poor dudes 1.00

00:29:09.260 wearing the fake rich shit. 1.00

00:29:10.320 It's the middle. 1.00

00:29:11.100 It's the middle.

00:29:12.640 Okay? 1.00

00:29:15.100 Middle people in the middle of a socioeconomic class 1.00

00:29:19.440 Try as hard as they can 1.00

00:29:21.240 To look like they're at the top

00:29:22.900 Okay and the people who are at the top

00:29:25.240 Try hard to look like a regular person

00:29:27.480 And that's the that's why

00:29:29.380 Like it's I don't know it's pretty easy for me to 1.00

00:29:31.420 Spot the fake motherfuckers 0.99

00:29:33.340 On the internet yeah because nobody with any 1.00

00:29:35.220 Real money fucking acts like these dudes 0.97

00:29:37.060 What they're doing 0.99

00:29:39.360 Is they're playing a character based on the

00:29:41.160 Perception of what people who are in

00:29:43.140 Lower income see as success 0.98

00:29:45.120 Movies and shit yeah 0.99

00:29:46.240 I want to say this 0.99

00:29:49.440 don't misjudge what i just said okay driving a nice car having a nice watch putting yourself

00:29:57.480 together will open up doors for you it will open up doors for you but what i'm saying is

00:30:03.300 when people actually get to the point of having a lot of money like a lot they don't care about 0.98

00:30:08.160 that shit because they know that the fucking they can they can buy the door open if they want to 0.97

00:30:12.380 you see what i'm saying yeah so i think more importantly is like there's phases to it yeah 1.00

00:30:17.020 yeah no i took that more importantly though for the sales guys like you just shouldn't be judging 0.60

00:30:21.660 people based off of that shit right now yeah i think that yeah i got it uh yeah guys any question 0.59

00:30:27.660 number three uh hi andy i'm 23 years old and i spent the majority of my time over the last few 0.95

00:30:34.740 years trying to earn other people's respect my boss my friends the people i look up to

00:30:40.680 but the older i get the more i realize the opinion that bothers me most is my own

00:30:45.660 there are days where i know i didn't give my best and i have to live with that so how did you get to

00:30:51.520 the place where you could honestly respect the man you saw in the mirror i followed through on

00:30:56.360 the things that i told myself i was going to do at the level of standard that i expected for myself

00:31:00.800 in a non-compromising way it's very simple that's what 75 hard live hard is about

00:31:07.440 that's why that's what it teaches you okay um if you have high standards for yourself

00:31:14.340 and you think you should be doing certain things and you should be behaving a certain way

00:31:19.360 and you should be acting a certain uh putting on a certain effort etc etc and you don't it

00:31:25.200 doesn't matter what the numbers say on the scoreboard you're not going to feel good about 0.97

00:31:28.580 yourself okay you could still win on the scoreboard and feel like shit because you know you're half 0.98

00:31:33.860 assing yeah yeah yeah you understand yeah so like the winning isn't what creates the inner peace 0.98

00:31:42.540 that you're looking for. In fact, um, that's a whole nother discussion, but the point of the

00:31:48.440 matter is, is that when you live to the standard that you expect from yourself, regardless of what

00:31:56.560 the standard is around the people around you, a few things happen. One, you start to respect

00:32:00.440 yourself and you have more confidence, but two other people start to respect you and they start

00:32:06.080 to, you know, you're talking about, I want to earn the respect. Well, earn the respect by living

00:32:10.580 to your own standard that's higher than everybody else's that's the easiest way to get people to

00:32:15.020 follow you in the first place you know in the beginning they're going to be like why are you

00:32:18.140 doing things like that why are you doing this why are you doing that why are you doing this and you

00:32:21.320 can just answer and be like that's because that's the way i do things all right and when people

00:32:26.180 observe the way that you do things at a much higher standard than the people around them

00:32:29.960 they automatically fall in line there's a hierarchy of natural order that starts to

00:32:34.720 materialize without you having to say anything you don't have to say oh i'm a leader i'm doing 0.99

00:32:38.980 this to be a leader people look and they say that guy's got his shit together you know that 0.99

00:32:44.480 guy's a fucking killer okay and they start to respect that and that's that's how respect comes 0.99

00:32:49.100 around that's you know trying to manipulate your way to respect by behaving the way that other 1.00

00:32:56.720 people expect you to will leave you feeling empty and disappointed because the truth of the matter

00:33:02.140 is you're not being true to yourself and you're likely not living to the standard of your own

00:33:08.040 which is probably higher than what they have for you so you got to quit doing the dance and do your

00:33:13.120 own dance if that makes sense and to your point it's going to accomplish both of these things you

00:33:17.820 want yeah you know i'm saying yeah the the the seeking the approval i guess for validation from

00:33:22.900 others right um i feel like this is more maybe it's becoming a young generation no it's because

00:33:29.080 dude that's the way our culture set up now yeah our culture is a performative culture okay when

00:33:34.780 you look at the way that social media operates social media does not operate um in a healthy

00:33:41.700 way for people what it does is it trains people to perform in a way that gets rewarded through

00:33:50.180 meaningless metrics like likes shares and comments okay so what they're constantly doing

00:33:57.300 is doing a dance for the public approval and this is why a lot of people get caught in victim

00:34:03.860 mentality okay and this is just an example that that i want to use here but someone there's lots

00:34:11.100 of examples that i could use here but this is a one that is very damaging to people so say someone

00:34:17.440 is going through a hard time and they decide to be quote-unquote vulnerable to share that story

00:34:25.440 on the internet on instagram okay they make a post they say hey guys i just want to be transparent

00:34:31.900 with you you know i'm going through a hard time this that the other you know these are things and

00:34:38.020 it could be totally valid right it could be a totally honest post well that engagement

00:34:43.660 will typically be pretty high because it's outside the norm of what they normally post

00:34:49.780 and people are empathetic right people don't like to see other people going through hard times they

00:34:54.400 want to offer support that's how people are and you know there's a lot of people that want to

00:34:58.100 offer support hoping that you'll still fucking fail right um that's really i like this that's

00:35:04.400 a real thing dude yeah so so you'll get a lot of engagement on something like that yeah and then 0.98

00:35:10.900 what happens is those people are like holy shit look at all the engagement i got so then don't

00:35:18.960 mean it huh dopamine it yeah well they'll say well that worked quote unquote that worked well 1.00

00:35:25.300 what does working actually mean it means you're rewarded on the internet with meaningless shit 0.97

00:35:31.420 because you've told a story one time all right but here's the dangerous part because they say

00:35:41.060 oh i it worked and they're looking at it as like a game to win versus a game to authentically share

00:35:47.140 who they are or benefit people or this or that they'll tell that story again okay and then that

00:35:54.020 story will get a lot of engagement again. And, you know, there'll be two or three posts in between

00:35:58.440 and they'll tell a sad story. And then they'll start telling it more often, more often and more

00:36:03.320 often and more often and more often. And what ends up happening is they unintentionally create this

00:36:08.860 jail around their mindset that they are a victim, essentially convincing themselves

00:36:14.820 that they are a poor little me that can do nothing about what it is. And they are unwilling

00:36:20.300 to change it because that's what gets rewarded on the internet okay so now think about how that

00:36:26.280 damages someone in real life so you have someone who's who's understanding that life is just life

00:36:33.940 and we go through hard periods and we go through good periods and then they tell that first story

00:36:39.860 right and then they tell it again and then tell it again and they tell it again and pretty soon

00:36:44.540 the perception that life is made of good and a little bit of bad becomes life is made of a lot

00:36:53.060 of bad and sometimes good okay and we all know these people we watch them on the internet how 0.96

00:36:58.580 many of these people that we know on the internet constantly complain constantly cry bitch moan 0.60

00:37:06.420 talk about this thing or that thing or this thing they went through or that thing they went through 0.71

00:37:11.760 or this or that or this and they don't understand that they're actually convincing themselves that

00:37:17.900 they are a victim that cannot overcome these things and there is nothing noble about wallowing 0.99

00:37:23.460 in your fucking sad story every motherfucker out there has a sad story and a lot of them are a lot 1.00

00:37:29.620 worse than yours and the people with the saddest stories don't fucking talk about them all the time 0.99

00:37:34.640 because they're so bad they don't want to remind themselves of it all right but these people now 0.88

00:37:40.720 become victims of their own stories where they cannot break out of it and they see the world in

00:37:46.680 a different way that is psychologically damaging all right that ruins people's lives it's no

00:37:53.240 different than these therapists that legitimately are predatory in terms of convincing everybody

00:38:00.920 that they need to heal their entire life and oh by the way to heal you need to join my community

00:38:08.280 and buy my book and buy my program right what incentive does that person have to actually help

00:38:15.580 people get any better and are we supposed to spend our whole life the the first 20 years of our life 0.84

00:38:22.360 living life and then the next 80 trying to heal from it get the fuck out of here dude life is life 1.00

00:38:29.200 good shit's gonna happen bad shit's gonna happen we're gonna get our ass kicked we're also gonna 0.99

00:38:34.740 have times in the sun where the sun is shining and everything is right. That is what life 1.00

00:38:39.680 is about. And we learn the lessons from the bad. We overcome them and we inspire other

00:38:45.060 people to overcome them. That is what the fuck this is about. It's not about convincing 0.99

00:38:49.580 people that they're broken and that they need to pay you for a solution for their whole

00:38:54.240 life. That is the most predatory shit going on in the internet right now. Now I'm not 0.99

00:38:58.720 saying there aren't some really good therapists because there are, but I'm also going to say 0.95

00:39:02.600 not everybody fucking needs therapy okay not everybody needs to have you know this kumbaya 0.97

00:39:08.260 yes like bro it's it disgusts me how how some of these therapists psychologically brainwash people 0.99

00:39:16.760 into believing that they're fucking victims of something that happened when they were eight 0.98

00:39:21.180 years old okay you can't control what happens to you when you're eight years old man and the more 0.99

00:39:27.280 you relive it your entire life the worse you're gonna fucking feel at some point you're gonna 1.00

00:39:31.740 have to let the shit go and be like hey fuck that fucking it happened it is what it is this is what 1.00

00:39:37.660 i learned and you move the fuck on man yeah dude i think a general safe rule let me know if you 1.00

00:39:43.660 agree but it's like you're gonna cry over spilled milk in a video cool the next video needs to be 0.99

00:39:49.020 cleaning the shit up yeah yeah bro instead instead of yeah bro if you're gonna share 0.86

00:39:54.240 if you're gonna share your hardships make sure that you're sharing how you overcame it too that 0.94

00:39:59.660 actually serves people that's noble shit yeah okay because we all do have hard times and there's

00:40:04.440 a lot of people that are having hard times that are similar to the ones that we might be going 0.73

00:40:08.640 through but if we just get on there and cry about it all the time all we're doing is confirming to

00:40:12.720 them that they can't overcome it either don't get better than yeah like dude that's terrible

00:40:16.580 so you know but that's the nature of the internet the nature of the internet is that it rewards

00:40:22.420 performative action and because it rewards performative action a lot of people never

00:40:29.640 figure out who they actually are and what they actually want because they're doing things for 0.98

00:40:35.660 strangers on the internet just to get attention so it's it's it's kind of fucked up man you know 0.96

00:40:42.300 like dude what you do on your social is your business for sure but like be be careful you're 0.95

00:40:49.080 not falling into this trap of performative culture and you know what the irony is is the 0.99

00:40:54.700 motherfuckers that don't perform and just say what the fuck they think are the ones that are 0.99

00:40:58.140 successful at social anyway yeah yeah because everybody's trying to perform so weird isn't it 1.00

00:41:03.480 i mean you know like i was talking to my buddy who's a he he uh he runs a personal brand consulting

00:41:12.000 agency he's good at it he's built some big people this is one of the guys that's actually done this 0.96

00:41:17.020 shit and we were fucking laughing back and forth the other day and it's like bro how many of these 0.99

00:41:22.080 people want to have a quote-unquote personal brand but they've never literally done fucking 1.00

00:41:26.560 anything never done anything but you think you're going to get a microphone and say some shit that 0.99

00:41:32.280 someone else who's done shit has already said 50 fucking times and somehow you're going to become 0.99

00:41:36.980 that too what's your story what have you done what have you built you want to have a great 0.99

00:41:40.820 personal brand either tell people what the fuck you actually built or document the process of 0.98

00:41:45.300 building it and they'll follow you along the way but like dude you don't just get to fucking have 0.99

00:41:50.180 people listen to you because you go out and buy a thousand dollars worth of fucking podcast 0.99

00:41:53.480 equipment and sit in front of a fucking microphone no one gives a shit bro they care about why you're 1.00

00:41:57.960 credible so go out and build some shit and then talk about it or share the process that's 1.00

00:42:06.360 interesting i like watching people build their businesses online that's interesting shit 0.99

00:42:10.880 like the little kid we featured on cti doing the the trash can cleans yeah that's cool he's gonna 0.81

00:42:17.140 kill it okay like it's cool watching people build their business online now i will say this there's 0.99

00:42:22.800 a lot of fucking morons online even that have some decent sized businesses that get on there 1.00

00:42:29.900 and disclose every single decision that they're making not realizing that everybody else is 1.00

00:42:34.540 watching and they're like oh okay well uh you know and and stealing or fucking manipulative like 0.88

00:42:40.900 you got to be careful what you share yeah you know within reasons you have to share within reason 0.98

00:42:45.940 yeah you know this dude sharing his fucking whole game plan yeah like what are you talking about 0.99

00:42:52.540 this is a fucking war bro yeah i'm not gonna share with you where the fuck i'm going yeah 0.99

00:42:56.980 they're about to run until until i'm already there and then i can say oh this is how we got it you 0.99

00:43:01.180 know what i'm saying like right it's right hell yeah i don't know i think people dude real talk

00:43:05.800 i dude and i'm not trying to discourage anybody i shouldn't even say this but it's just the truth

00:43:12.240 it's just entrepreneurship has gotten so blown up and glorified that there's a lot of people

00:43:16.980 that think they should be entrepreneurs that just shouldn't be and there's a lot of people

00:43:20.280 out there to say that everybody can be an entrepreneur and not everybody can it takes 0.98

00:43:24.360 a certain fucking type of person to do it it takes if you want to be good at it it takes a 0.99

00:43:29.120 certain kind of person you everybody can have a side hustle everybody can just open up a fucking 0.99

00:43:34.100 drop shipping thing or to amazon or whatever right but if you're going to build a real thing dude 0.56

00:43:40.440 you have to be obsessed with it you have to be obsessed you have to be relentless you have to

00:43:48.860 like literally be 100 committed because everybody else that's that's competing with you is and if

00:43:56.500 you're not you're gonna lose and you still might lose because they might be better than you

00:43:59.680 so it's just like it's like the most competitive thing in the world that people and and and

00:44:05.680 i don't know like it's weird to me because like the the paradox of it is like it's the most

00:44:11.980 competitive thing in the world that people think is like the easiest thing in the world it's like 0.82

00:44:16.420 what the fuck dude and that comes from the internet man table tennis dog yeah it's not 0.95

00:44:22.120 casual there's nothing casual about winning bro anyway i love it man well guys andy that was three 0.99

00:44:29.000 yep all right don't be a hoe show the show 0.99

00:44:32.020 went from sleeping on the floor now my jury box froze fuck a pole fuck a stole counted millions 1.00

00:44:38.880 in the cold bad bitch booted swole got her on bankroll can't fold doesn't know headshot case 1.00

00:44:45.980 close 1.00

REAL AF with Andy Frisella - July 20, 2026

1045. Q&AF： When To Stop Planning, Psychology Behind Premium Pricing & Respecting Yourself

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