REAL AF with Andy Frisella - 1054. Q&AF： Starting From Scratch, Leadership Communication & Team Building Tactics

00:00:00.000 What is up guys, it's Andy Frisella and this is the show for the realists, say goodbye

00:00:21.020 to the lies, the fakeness and delusions of modern society and welcome to another week

00:00:25.360 of progress and tomfoolery today we have q and a f that's where you submit the questions and we

00:00:33.500 give you the answers dj how can they submit their questions yeah guys you can email your questions

00:00:41.540 into ask andy at andy for seller.com you can also click the links in the description below and

00:00:46.200 submit your questions either video uh form or just another write-in or just drop them in the

00:00:51.760 comment section of the q a f videos on youtube if you're a new listener we have shows within the

00:00:56.580 show tomorrow you're gonna hear cti that stands for cruise the internet as we put topics on the

00:01:00.940 screen we talk about what's going on in the world we do a lot of speculation and tell a lot of

00:01:05.940 jokes that are very funny and you better laugh then we have what the threat i'm just saying

00:01:16.180 yeah all right tune in you might as well laugh laugh at our jokes makes us feel good um

00:01:22.460 occasionally we're gonna have real talk that's 5 20 minutes and we're giving you some real talk

00:01:27.580 and then we have what's called 75 hard verses and 75 hard verses where we bring people on the show

00:01:32.680 we talk about what's going on how they transform their life using the 75 hard program if you're

00:01:37.880 unfamiliar with 75 hard is the initial phase of the live hard program which is the world's most

00:01:42.540 famous mental transformation program in history and it is free you can get that at episode 208

00:01:49.400 on the audio feed there's also a book called the book on mental toughness it is not free

00:01:56.660 but it's a tremendous book if i don't say so myself you get that at andyfricella.com

00:02:02.080 it talks about the entire live hard program plus a whole bunch of chapters on mental toughness

00:02:07.980 how to cultivate it and use it to be the best version of yourself now we do this thing on the

00:02:12.520 show that is a little bit different okay instead of running ads we are the biggest show in the

00:02:17.820 world that doesn't run ads we just ask that you help us grow the show man um the show makes you

00:02:23.660 think it makes you laugh it gives you a new perspective something you think is worth hearing 0.99

00:02:27.220 do us a favor and share that out so only way we grow so don't be a hoe share the show all right 0.99

00:02:31.920 what's up dude what's going on brother question yeah they were making a movie of your life 0.92

00:02:38.300 what actors playing playing andy

00:02:41.320 man i don't know you tell me i don't know batista he'd probably be pretty decent come on dude what

00:02:53.600 you're gonna do me like that but what's wrong with batista he's a great actor

00:03:00.200 no no okay i'm not a fan i would say it should be you he's yo i would say yeah be me nobody

00:03:08.120 there's only one of me yeah you know he's like cgi you if like the younger days i what are you

00:03:13.620 talking about okay still young i feel like this way this one first of all this is the dot's idea

00:03:19.680 yeah and i feel like this went south real quick i'll tell you who i think would be cool

00:03:24.080 i think if i were to choose it would be tom hardy okay oh that's good or christian bale

00:03:34.000 i like those i like christian bale i like those he can definitely do it yeah he's awesome yeah

00:03:40.020 all right so that's that i like it no that's sick uh terry cruz yeah terry cruz do me right now

00:03:46.300 i'm pretty tan yeah all right i like it i like it yeah those are solid options i don't know

00:03:54.600 what about you uh samuel l jackson yeah oh yeah for sure for sure i think samuel jackson can do

00:04:00.200 me it could be one of them like netflix movies for sure that's what i'm saying yeah switch it up

00:04:04.680 yeah samuel or denzel denzel yeah i'd be fine with denzel yeah you're you're you're ice cube bro

00:04:11.800 I can see that too

00:04:13.360 that's fine

00:04:13.860 that's fine

00:04:14.720 O'Shea's a good actor though

00:04:15.900 yeah that's fine

00:04:16.820 O'Shea's good

00:04:17.320 yeah that's not a hit Joe

00:04:18.460 no

00:04:18.920 I feel like he was trying

00:04:19.520 to throw a shot

00:04:20.080 I think he's underrated

00:04:21.620 I agree

00:04:22.480 yeah

00:04:22.800 I agree

00:04:23.540 I thought he was phenomenal

00:04:24.520 in Den of Thieves

00:04:25.800 yeah

00:04:26.180 Den of Thieves 2

00:04:27.100 yeah

00:04:27.420 I mean he's a great actor

00:04:28.280 I don't know what other movies

00:04:29.380 I think that was it

00:04:30.380 not enough

00:04:31.340 but not enough

00:04:32.540 that's right

00:04:33.080 yeah

00:04:33.540 we'll flow for O'Shea

00:04:34.540 yeah man guys

00:04:35.980 it is Q&AF

00:04:37.020 which means

00:04:37.720 it's time to mix

00:04:38.840 people better

00:04:39.380 alright

00:04:39.900 Again, we got a little mix here of some write-ins and some video suggestions, some video submissions.

00:04:47.540 Let's get into it, man.

00:04:49.080 Knock out this first one.

00:04:50.480 Nice and easy. 0.98

00:04:51.900 Nice and quick.

00:04:53.080 Check this out.

00:04:55.340 Keep it quick.

00:04:56.660 If you had to build something from nothing starting today with no money, no connections, no audience, what would your first 90 days look like?

00:05:08.440 Mmm.

00:05:09.280 Mmm.

00:05:09.900 Well, clearly, you have to decide what it is that you're going to build, okay?

00:05:15.080 I don't think that putting something on a time frame like 90 days is a realistic expectation, right?

00:05:22.060 Like, very simply, you have to come up with a couple key elements, all right?

00:05:28.500 What is it that I know about?

00:05:30.780 What is it that the market demands?

00:05:32.540 and how can I create a product about that

00:05:34.920 that I can then scale to the level

00:05:38.220 of whatever that level is that you want it to scale to?

00:05:41.480 Because not every business has the market capacity

00:05:43.740 to go to 20, 30, 100 billion dollars, right?

00:05:50.560 So you have to ask yourself,

00:05:52.940 what are you interested in?

00:05:54.740 What do you know, all right?

00:05:55.920 And if you're passionate about it and you like it,

00:06:00.780 it's better because it's something that you're interested in which means you're going to have

00:06:08.080 more knowledge and it also means that during this time where you're not making any money you're still

00:06:13.440 going to enjoy doing the work yeah all right so the fumes of passion yeah pretty much dude a lot

00:06:20.680 of people say well passion doesn't matter no it doesn't matter once you get established yeah

00:06:24.680 But it does matter in the beginning phases when no money's coming in, everything seems pretty dark, it's really, really hard.

00:06:33.080 You have to still be interested in what it is that you're selling because that enthusiasm around what you're selling is what's going to get you your first few customers.

00:06:43.780 You know, obviously, coming up with the idea for a product.

00:06:47.520 nowadays we have you know a situation where we could create a landing page um with digital you

00:06:56.020 know a digital landing page run ads for very inexpensive and test if there's a market for

00:07:01.860 the product before we ever create the product so you didn't used to be able to do that what you

00:07:06.300 used to do is you have to make a product and then do the whole thing and then see if it works now we

00:07:12.000 have the ability to develop a concept create a page put the page out in public and then see

00:07:18.820 if there's a demand for it which I that's the kind of testing that I would do over that 90 days so

00:07:24.140 that first 90 days would be the concept the idea the development of you know what the business

00:07:31.740 looks like at scale not just what it looks like today a lot of people in the beginning they focus

00:07:37.640 on what they lack in income right now, like I'm trying to make an extra $2,000 a month

00:07:43.260 or $3,000 a month, and that's important, okay, but the bigger thing that you really need

00:07:50.080 to think about is where does it go in five years, where does it go in 10 years, and so

00:07:54.980 I would spend the first 90 days working whatever job that it is that I work, okay, to pay the

00:08:02.200 bills, and I would do all of those things over the 90 days.

00:08:05.180 I would create an idea, I would create a concept, I would create a brand, I would test it and then validate if there's a demand and then, you know, we would move on from that point in time.

00:08:16.540 Let me ask you this because I feel like a lot of people are, oh, you know, knowing what you know now, right?

00:08:20.560 Like, but even that aside, is it easier now in today's world to start a business and get one going?

00:08:27.700 It's never been easier.

00:08:28.540 In 99.

00:08:29.180 It's never been easier.

00:08:30.620 It's never been easier.

00:08:32.540 okay like I said a minute ago you know in 1999 for me to start a nutritional supplement vitamin

00:08:41.560 store I'm taking a big risk okay so I'm looking at other companies and saying okay well GNC does

00:08:49.280 this vitamin shop does this I could do this but I don't really know for sure how much interest

00:08:55.620 there is in that I'm counting on me being able to take market share from them which when you're

00:09:00.240 a very small startup that's unlikely because of the resource difference that you're going to have

00:09:04.840 so uh and nowadays you know you have the ability as an individual especially with ai to do work

00:09:15.740 that would take a year to get done and you could do that in a week so i mean nowadays is much much

00:09:23.520 much easier it's so much easier that like people don't even understand how good they have it yeah

00:09:29.580 right like it's it's it's a it's a an embarrassment of riches in terms of the opportunity yeah and um

00:09:37.340 but what's the catch you know i'm saying like like what what like it's easier to start one

00:09:41.820 but what's the difference what makes it harder i guess now well breaking free from that first

00:09:46.620 initial you know uh small digital company that's selling widgets or whatever it is and then scaling

00:09:52.380 that out into a real brand yeah you know we have a lot of quote unquote experts online that will

00:09:57.100 tell you how to create a you know a page with you know a headline or a hook and and how to convert

00:10:03.500 it and all these things but what they don't tell you is how to convert that into an actual company

00:10:07.680 with enterprise value back end which that's how people get wealthy dude people don't get wealthy

00:10:12.260 very few people get wealthy from cash flow most people get wealthy from creating an asset that

00:10:17.040 they can sell later on and that's why the conversation needs to move especially in the

00:10:22.640 concept phase of okay am i making an extra five thousand dollars a month or ten thousand dollars

00:10:28.200 a month and what's that look like in five years is it is it is it a real company that can be built

00:10:34.300 and possibly exited to somebody else uh can it really disrupt an industry because dude the game

00:10:41.620 of business now unfortunately and fortunately unfortunately because most of the big the biggest

00:10:49.200 companies in the world are gobbling up all the smallest companies with potential and then they

00:10:52.980 buy them and then they scale them that makes it easier for people to get wealthy on the back side

00:10:58.240 of their business but the the the flip side of that is like the same people own all the companies

00:11:03.460 right which nobody likes um so to answer your question i mean dude it's infinitely easier now

00:11:11.560 than it ever has been and you know to say what would my first 90 days look like you know what

00:11:18.300 i just described you could figure out you could literally do that in a week so um you know i would

00:11:25.060 compress down that concept that i just explained for 90 days and i think you could do that in a

00:11:30.460 week or two and then make a decision about what it is you want to do from there yeah oh yeah man

00:11:35.920 nice and easy to uh yeah nice and easy to get going let's uh let's hit our next one another

00:11:40.140 video submission check this one out hey andy i co-own a plumbing company with my husband

00:11:47.060 it's scaling fast we went from 1.6 million and 23 to 3 million and 24 to 5 million and 25 and this

00:11:56.120 year our targets are ranging between 8 and 10 million that's awesome within the last year we've

00:12:01.180 built out a leadership team my natural communication style is direct and i tend to spot issues early

00:12:07.880 but now it's more often being perceived as micromanaging and i'm ruffling feathers

00:12:13.580 How do I adapt my leadership communication so that I'm more empowering my team and allowing them to own their own roles, but at the same time without lowering my standards for excellence or letting mistakes become critical?

00:12:30.440 I tend to be blunt and direct and pair that with the issues of finding or pair that with finding issues before anyone else.

00:12:39.520 I'm frustrating my team.

00:12:41.300 um i'm really struggling to make that switch and evolve my leadership with the growth of the

00:12:46.280 company and i just really wanted to know what did you do to help with this transition and your first 0.75

00:12:51.240 company as you were growing this is a fucking great question great question um first of all

00:12:58.000 there's nothing wrong with ruffling feathers okay so we have to remove that as a concern 0.96

00:13:03.700 especially in the critical early days of a business which you are in there's going to be

00:13:09.880 times where you have to make a call because no one else is catching up to speed and you're going

00:13:14.040 to say hey we're fucking doing this okay and yeah there's going to be people who don't like that 0.98

00:13:19.420 it doesn't matter we're not here to appease everybody's information you know their fucking 0.97

00:13:24.240 feelings all right this isn't therapy so there's nothing wrong with being direct but the problem 0.85

00:13:29.960 if you're always direct is that you actually handicap your team from developing on their own

00:13:37.240 which is what you're wanting them to do, right?

00:13:39.220 You want your team to operate autonomously,

00:13:42.800 to see things before they're happening,

00:13:44.900 to address things before they become problems.

00:13:47.980 And when you're overly direct

00:13:49.800 and you answer all the problems,

00:13:51.420 you're actually stunting their ability

00:13:53.920 to learn and develop,

00:13:55.520 which creates this cycle

00:13:57.460 where a lot of entrepreneurs get in, right?

00:14:00.280 They get into this cycle where things are scaling

00:14:03.100 and then they get so much on them 0.96

00:14:05.280 that they can't fucking scale anymore, okay? 0.95

00:14:08.500 It becomes overwhelming. 0.96

00:14:10.440 And to compete at a level

00:14:12.080 where you guys are at like $10 million,

00:14:14.420 that's a significant business, all right?

00:14:18.060 You need the brainpower and the development of your team.

00:14:21.220 You need that autonomous thinking and action

00:14:24.000 to happen without you having to micromanage, so to speak.

00:14:28.680 And the reason that people don't like micromanaging

00:14:31.300 is basically one of two reasons.

00:14:33.240 Either one, they're being held accountable.

00:14:35.280 to actually do work which we're not doing it correct you don't want those people yeah okay

00:14:41.380 or two and this is most people they want to contribute but they're not allowed to contribute

00:14:47.640 more people leave a great company because they feel underutilized than because they feel

00:14:54.100 micromanaged so let's let's um let's think about micromanagement not as like what most people

00:15:02.040 think where they think like the boss is just hovering over saying do this do this do this

00:15:05.960 but let's think of it as like we're we're taking away their satisfaction that they would give for

00:15:13.240 contributing okay and that's i could tell you from experience that's the 80 right it's always 80 20

00:15:18.980 there's 20 that are lazy and don't want to do the work 20 there's 80 that want to contribute that

00:15:24.900 you're not allowing to contribute because of the way that you're leading so in the beginning that

00:15:30.360 leadership style of directness and we got to do this and we're going to do this right now because

00:15:35.360 there's urgency because the business is in a more vulnerable state okay it's easier for that business

00:15:42.500 to fail or have a couple things that could happen and really hurt them so to evolve from where you

00:15:48.640 are to where you want to go you have to shift your intent to go from okay yes my job is to make sure

00:15:59.700 that we don't wreck the company all right but also my job is to develop these people

00:16:06.340 all right and that's a that's a fine line that you have to balance because sometimes when you

00:16:12.300 start to try to develop your people you back off so much that they make big mistakes and it ends

00:16:18.320 up hurting you yeah so you've got it's kind of like you got to give them enough rope to where

00:16:22.640 they can develop but then watch them real close to make sure that they don't fuck anything up

00:16:26.660 majorly how this looks like in tactical application is more uh questions being asked

00:16:34.940 than direct orders being given okay so i have this thing that i say all the time

00:16:43.020 and it's very simple it's what do you think okay when someone comes to me off with an idea or a

00:16:51.060 concern or a problem the automatic response i have is what do you think okay and then they're

00:16:57.740 going to say well i think this and this and this and this is important because not only does it

00:17:04.000 teach them how to think but it teaches them that you value their thoughts okay and if you value

00:17:09.000 your thoughts it gives them more confidence to take action all right right now they're gun shy

00:17:13.360 they don't want to make a mistake they don't want to piss off the boss all right you have to empower

00:17:19.200 them that's your words empower them to have enough confidence to be able to act on things that they

00:17:26.300 know need to be resolved or actions that need to be taken and that really comes through the

00:17:32.200 development process so like when someone comes in and i say what do you think that you know

00:17:37.620 sometimes they'll have the right answer and i'm like that's exactly right go do it go do it okay

00:17:43.280 now they know the next time that same thing happens they already know so they don't come to

00:17:48.280 you all right now you're building an autonomous acting member of your team if they give the wrong 0.99

00:17:56.160 answer okay i don't automatically go well that's fucking stupid or that's wrong now when i was a 0.99

00:18:02.320 terrible leader fucking 15 years ago that is what i did and that made it worse because now those 0.99

00:18:09.640 people don't want to say shit because i've made them feel stupid all right so how did we come 0.99

00:18:14.180 from that correct correct so you have to understand that even when they're wrong this is a learning 0.98

00:18:20.420 opportunity it's a learning exercise it's a development exercise so they give the wrong

00:18:26.540 answer and i'll say okay well have you thought about this okay like i know the answer right

00:18:32.560 have you thought about this blah blah blah blah no i didn't think about that well have you thought

00:18:38.180 about this no i didn't think about that well what do you think knowing those things right right and

00:18:43.260 you sort of guide them into them coming up with the answer because eventually you're going to ask

00:18:49.100 them questions and they're going to say well you know probably this and probably that and whenever

00:18:55.760 they come to the answer you let them own that win okay you don't take that win from them and be like

00:19:02.760 you know oh yeah see i helped you no look dude you you knew the answer the whole time

00:19:08.880 you see what i'm saying so you build their confidence to go do that thing though that

00:19:14.440 simple switch will take your team from a team that is completely dependent on you the founder ceo the

00:19:21.480 owner to a team that operates autonomously and when when you earn the trust of your team that

00:19:28.740 you have the right intent for their development they there's like a magical thing that happens

00:19:34.560 and they start to take ownership of the company, okay?

00:19:38.720 And they start to like really care

00:19:41.000 about doing the right things

00:19:42.380 that are gonna help the company win,

00:19:43.920 which is what we want anyway, okay?

00:19:46.360 So this is a very simple perspective switch.

00:19:49.600 You're not doing anything wrong

00:19:51.240 because that part of leadership in the beginning 0.96

00:19:54.480 is definitely required to get shit moving. 0.94

00:19:56.820 But now we're moving into a different 0.98

00:19:58.700 where you're gonna go from 10 to 20 and 20 to 40, all right?

00:20:02.420 that's going to require other people being great and so you have to be willing to just take a

00:20:09.160 little bit of extra time to help build their confidence by asking questions instead of

00:20:14.560 dictating orders yeah yeah i've heard you describe this as like you know uh like how uh if you're on 0.99

00:20:20.340 the battlefield you know what i'm saying like hey you know motherfucker you gotta get over here or 0.97

00:20:23.820 whatever you know it sounds direct but like there will be times yeah there will be times no matter 0.99

00:20:29.280 if you're running a 10 20 200 500 million dollar company where you have to walk over your team and 0.99

00:20:36.200 say hey we need to fucking do this right now yeah okay and i don't want to hear any fuck we're doing 0.97

00:20:40.800 this do that there's going to be times but those things do not frustrate the team if 95 percent of 0.98

00:20:49.240 the time you're allowing them to just do their thing yeah right then they've earned the trust

00:20:53.360 they say well fuck that must be important let me do that yeah and then the important thing is to 0.88

00:20:58.620 follow that up okay look the reason i came in and i was this way is because we need to do this this 0.99

00:21:04.460 this right now that has to happen and they're gonna get it yeah you know the analogy you've

00:21:08.960 always used uh you talked about this this this uh situation is like you know you got the the

00:21:14.720 ship you're in the crow's nest watching out for the the icebergs yeah right when it comes to

00:21:21.200 allowing mistakes uh you've called them investments right is that dependent on how much

00:21:28.620 time i guess you got from hitting that that iceberg you know i'm saying like if you can

00:21:31.860 course correct it will you allow that mistake to even 90 98 of the time you you're it's not

00:21:38.560 life or death okay so it might feel like it because we're urgent and we want to win right

00:21:45.760 but it's just not and when you get so wrapped up in the urgency that you think that everything's

00:21:50.620 an emergency then you cannot develop the team to actually know what the fuck to do which creates a

00:21:57.220 situation like i said before where it becomes impossible to scale because you don't have an

00:22:03.040 actual team that contributes you just have a bunch of people to do what you tell them

00:22:06.820 and those are two different things okay and when you have a team where it's just a bunch of people

00:22:12.180 to do what you tell them you're going to have high turnover because those people have ideas

00:22:16.060 they're talented they're skilled at what they do and they want to contribute okay and if you don't

00:22:22.020 allow them to contribute they're going to get frustrated and they're going to leave so you

00:22:26.300 got to find that sweet spot of making sure that you know and by the way they're going to make

00:22:30.760 mistakes and when they make mistakes you're going to handle it the same way hey come here for a

00:22:36.220 second why'd you do this well blah blah blah knowing what you know now would you have done that

00:22:45.320 yeah well no what would you have done differently i would have done this okay well are you going to

00:22:52.140 do that next time yes and there's that's that's the that's the development simple yeah it's very

00:22:58.240 simple yeah yeah it's very simple it's it's it's shifting your it's shifting from directing

00:23:04.120 to asking questions that very simple switch helps that because dude nobody people believe

00:23:11.920 their own solutions and their own ideas more than someone who else who has the idea right

00:23:18.820 so the key is to guide them to where the answer comes from within them you see that bro that's

00:23:26.560 powerful shit right there man i love it i love it man we gotta we gotta write in dude let's uh 0.84

00:23:31.820 yeah let's get a write-in question uh andy i'm making more money than i ever thought i would 0.98

00:23:38.200 but for the first time in my life, I don't have a clear target. When I was broke, every extra

00:23:44.220 dollar mattered. Every promotion mattered. Now I can pay my bills. I can invest. I can live

00:23:49.100 comfortably. Uh, and I feel strangely aimless. How do you keep ambition alive after you've already

00:23:56.460 accomplished the goals you thought, uh, would make you happy? Well, you've got to be realistic.

00:24:02.240 okay um you haven't done shit okay you're just getting by you're comfortable you're not killing

00:24:11.200 it okay so those are two different things and the there's a saying you know the enemy of great is 0.62

00:24:18.600 good and the reason that is is because when comfort infests itself into you you can't become

00:24:26.140 great because you don't have the ambition you don't have the drive you don't have the the will

00:24:31.620 that you had before. And the key to overcoming this is to continuously set bigger goals and

00:24:36.540 bigger goals and bigger goals. Now that comes with a caveat. Okay. Most people do not ever define

00:24:44.580 what the win actually is. Like what is the win? Okay. And because they don't define what the win

00:24:53.300 is, they never feel like they've actually won. All right. And they get caught up in the game for

00:24:59.200 the sake of the game now there are people like me like i fucking love the game okay like i get this 0.53

00:25:06.960 all the time people are like well why do you work so hard after all these years because dude i'm a 0.67

00:25:11.500 different i'm different that's what i love the game i love the game i don't know like you might 0.86

00:25:16.780 like to go play golf i love the game that's right okay i'm not fucked up i don't know yeah but see 0.75

00:25:21.420 because most people don't they have a hard time understanding that right like the date like when 0.99

00:25:26.160 I go home on the weekend and everybody's out of here and we're not fucking work like dude I hate 0.83

00:25:30.280 it it's my hardest time the weekends for most people are the favorite time the weekends for 0.85

00:25:36.140 me are the least favorite time because I'm wired for the game I love the game I actually love it

00:25:41.800 and I know that's hard for people to understand there's people like that okay most people are

00:25:48.020 out like that and what happens to most people is they fail to define what the win is and then they

00:25:56.440 mindlessly go down the path and they never feel like they're getting anywhere okay so the key is

00:26:02.920 what is the win okay the win is not for you to be comfortable oh i you know i'm paying my bills 0.92

00:26:09.580 i got more money than i than anybody in my family so what you're still fucking broke right okay like 0.88

00:26:17.320 that's not the win all right and what's that what if you stay where you are right now where are you 0.89

00:26:22.760 going to be in five years where are you going to be in 10 years we're going to be in 30 years 0.99

00:26:25.640 you think that do you not understand that life is long you're going to need a lot more fucking 0.97

00:26:29.460 money than you think you need okay when you combine with the time of life being long and 0.99

00:26:35.600 then the fact that we have tyrants literally devaluing our money at light speed you you need

00:26:42.180 to understand that whatever you think your financial goal is, you should like a hundred

00:26:46.280 X that and then work towards that. Okay. But when we think about like, how do we get that

00:26:54.800 fire back or how do we get that? That's very simple. You set another goal. You set another

00:27:01.900 place, but to do that and actually believe it, you have to acknowledge that you're really not

00:27:06.960 anywhere yet. Okay. So like people like to say, well, I don't like to compare myself to anybody.

00:27:11.500 well you should you have to you fucking should yeah okay um so admit to yourself that you're not 0.95

00:27:22.540 really where you want to be you're just in a middle phase where it's not as painful as it was 0.99

00:27:28.180 and if you refuse to continue to go it's going to get painful again okay by default and then

00:27:34.760 decide where it is you really want to go and don't just settle for what you have and go after it and

00:27:41.040 that ambition and fire and drive will come back okay champion mentality people set a new goal

00:27:46.960 before the old goal is even reached that is a big difference between people who get somewhere

00:27:51.440 and then lose it and people who continuously win over the course of their life

00:27:56.120 people who get somewhere and then it fades out they do exactly what this person's doing

00:28:00.820 they get to a point they say oh i got it made when they don't got it made and then they stop

00:28:05.860 working then they get out of the habits they they get out of the lifestyle they start to get really

00:28:10.820 comfortable they get fat they get lazy and then by the time they realize they got to get going

00:28:15.560 they're so far out of the game they've lost all the momentum it's like starting over so um you

00:28:22.020 know i think it's about being honest with yourself dude like real talk i mean i've seen a lot of

00:28:26.340 people i've seen a lot of people ruin their lives because they got to a point where they were better

00:28:35.360 off than maybe like their parents or anybody they know in their family and they stop i've seen more

00:28:42.940 people ruin their lives that way than people who just don't even try because dude what's worse than

00:28:48.520 kind of staying where you are your whole life is getting better and then losing it you know what 0.98

00:28:53.540 i'm saying fucking sucks yeah i feel like the flip side because it's funny because how you 0.98

00:28:57.380 picked up on the language that he was using like you know you're not you didn't describe himself 1.00

00:29:00.620 as killing it right you're not killing it but who the fuck are you i don't know your name it's 0.99

00:29:04.660 that's right that's right what do you say i make more money than what uh that he ever had yeah you 0.99

00:29:10.020 make so what yeah cool yeah right you know what would have happened to me if i would have quit

00:29:14.340 when i started making more money i never like my first year i made real money quote unquote real 0.98

00:29:19.140 money i made 180 grand you know where i would be if i would have quit then fucking killing it yeah 0.82

00:29:24.420 that's right that's right well i mean but i think there's links to what you're what you're speaking 0.98

00:29:28.340 on the fact that like you focus on the scoreboard not the trophies not what happened in the past

00:29:32.820 goals that you listen dude you know what i'm saying that's a huge deal okay it does not matter

00:29:39.300 your past victories do not matter more people ruin their lives because they've done one or two things

00:29:47.980 and then they put their value in their identity in those one or two wins

00:29:53.320 and then time keeps going and they don't keep going and it passes them by it does not matter

00:30:01.720 what you did yesterday. It does not matter what you did last year. It does not matter that you

00:30:06.900 were the biggest deal ever five years ago or 10 years ago. What matters is, is what are you doing

00:30:13.760 today? And if we're being honest, here's the reality. The life that you are living right now,

00:30:21.400 and I'm talking to this dude, is built on the ambition and the hunger of that dude five years

00:30:27.020 ago. Right now, you are not that dude five years ago. You aren't even close. You're not even

00:30:32.480 behaving. You're not taking any of the actions. You're not going hard. You're sitting with your

00:30:37.100 feet up, disrespecting the effort of the old you. And you have to realize that if you continue where

00:30:46.840 you are right now, that that next 1000 days, you're going to fucking lose everything you got. 0.95

00:30:53.000 okay our lives that we live in today are the product of a past version of ourselves and the 0.98

00:31:01.020 actions that that person took we are living in a material reality that was created by the version

00:31:08.860 of you that was three four five years ago okay if you're fat you don't have to accept that you're 1.00

00:31:16.860 fat the reason you're fat is because that weak motherfucker that you used to be is what's created 1.00

00:31:22.860 of that outcome. And whatever you're taking actions today on is going to produce another result 1.00

00:31:29.000 two, three years from now. What's that result going to be based upon the actions that you took

00:31:35.140 today? And if we're being honest, your result is going to be fucking losing. Do you also think that 0.99

00:31:42.300 the problem lies with most people not being able to handle two sides perfectly? One of the sides

00:31:48.240 is oh look how far i've come another side is how far i have to go and most people kind of are

00:31:54.520 weighing more on one side do you think that's also the problem yeah that's an awareness problem

00:32:00.440 you know like and there's pros and cons to both like i i err on the other side of this okay and

00:32:08.480 you know this because you're one of the ones that reminds me of this and you can vouch for this

00:32:13.880 remember that meeting we had three weeks ago where i came in and i'm like bro i feel like a 0.79

00:32:17.860 fucking failure okay and you're like dude what are you talking about you did this you did that 0.97

00:32:23.060 you did this so i never remember the shit that i've done and that's not bullshit i'm saying on 0.99

00:32:28.560 the podcast is that true it's almost to a fault it is to a fault because it makes me very unhappy 0.94

00:32:33.940 okay because i never acknowledge anything that i've done i only care about what i did today

00:32:39.900 and what i'm doing moving forward and so that creates this feeling of i never accomplished 0.94

00:32:46.540 anything and people have a hard time when i say that i think i'm full of shit because they're 0.91

00:32:51.800 like holy shit dude what well yeah when i stop and i think about it yeah i've done a couple things 0.91

00:32:55.980 but i don't base my identity in that i base my identity in what i'm doing moving forward okay 0.98

00:33:02.820 so i err more towards that way most people err more towards the other way where it's like okay

00:33:11.660 i won the high school football game i was the valedictorian in my class and they think that

00:33:17.720 these i built a business that did this or i did that and they build their identity in that which

00:33:25.440 creates a scenario of stagnant stagnation where they're not improving to become the next version

00:33:32.860 of themselves and to answer your question i think you need like 80 20 okay i'm a hundred percent

00:33:39.960 forward or i really am yeah okay and i'm gonna i'm being real with you guys it's not healthy 0.93

00:33:44.600 okay i'm a hundred percent forward you're gonna have all the people see it ain't fucking healthy 0.61

00:33:49.140 yeah but but here's the thing it keeps me young yeah okay i'm the young yeah dude for real like 0.59

00:33:55.280 so there's benefits to it but but when i'm frustrated and when i'm when i'm in a bad 0.86

00:34:03.020 getting a dark spot it's always because i'm not having gratitude for where the fuck i what i've

00:34:07.220 done and where I've been and and I'm not seeing I'm not seeing it in front of my face I'm only

00:34:13.560 seeing what hasn't happened yet and so ideally and this is something I'm trying to work on is

00:34:19.340 keep it real with you guys I don't have it all figured out you know what I'm trying to work on

00:34:23.940 is to bring that hundred percent to maybe a ninety percent and give me ten percent of like

00:34:30.100 okay I can acknowledge that this and this and this is something that we did and it was good right

00:34:33.980 but i i think most people are the embers yes you know they have one or two good things you know

00:34:40.240 like they they got a they had a big win or they did a big thing and we see this a lot with pro

00:34:45.360 athletes like athletes will come out of we see two scenarios coming out of pro sports okay it's it's

00:34:53.180 all there's only two there's no middle either they create their entire identity on what they did in

00:35:00.660 the past and then they become basically a has-been and they don't really do anything and then you see

00:35:06.500 them like when they're 60 years old signing autographs at a baseball card show and nobody's

00:35:11.680 really in line right or they come out and they're like peyton manning who becomes an entrepreneur

00:35:18.340 he takes his focus and his drive and his competitive nature and he says yeah dude i did that

00:35:24.320 but now i'm doing this and he dedicates himself to that that same thing that made him great over

00:35:30.200 here he's dedicating to this and so typically out of pro sports we're seeing two scenarios they

00:35:35.160 either lose real bad or they continue to win real big and um that comes from that balance that we're

00:35:41.920 talking about if you are looking at your life and you're consistently saying this is what i did and

00:35:50.080 i did this or do you remember this or remember we did that you're out of balance okay there's a time

00:35:57.460 a place to recognize those things you might have some photographs or something you walk by in your

00:36:00.980 house you say oh yeah i remember that that's cool right but the focus has to be forward okay and so

00:36:06.640 i think most people need to shift that 80 looking backwards to 80 looking forward in my scenario i

00:36:12.520 need to do the opposite i love it man yeah i think i think that's a very important concept yeah

00:36:18.520 because you know um and this is not something i'm proud of but like there's a lot of things

00:36:28.120 that have happened in my life that were very good and very significant that i don't even remember

00:36:36.140 and like like i have no memory of them because i'm so unfocused on the past

00:36:42.640 and that's not good you know like chris and sal and like you and you guys have to remind me of 0.62

00:36:50.100 those things because like i really don't even fucking think of them you know what i mean and

00:36:54.240 um that creates a scenario which i think most super high drive you know i'm talking about like 0.87

00:37:00.000 the the the 0.1 of the 1 they get in a scenario like that where they are just so focused on

00:37:08.080 moving forward that like the past is completely fucking irrelevant um and that's not good because

00:37:15.460 you need to have memories and you need to acknowledge you know the cool people and the 0.71

00:37:19.640 cool things that happen and the events that came along the way and you know that's that's the um

00:37:24.540 that's the crux i think of of uh being that kind of individual yeah but as you said there are pros

00:37:32.120 to that for sure a lot a lot of pros for sure we as a team talk to more people than you do yeah

00:37:38.820 and especially one of the examples was summer smash when we were doing the live show yeah

00:37:42.600 every single person that talked to any one of the team members was talking about how

00:37:47.160 your content and your drive has helped them level up in life in ways that they didn't even know but

00:37:53.960 it came it came from you and your drive so yeah well i mean that's the important part of having 0.86

00:37:59.120 good people around you you know like i like everybody in this room i fucking would take a 0.93

00:38:03.800 bullet for you know and i think vice versa absolutely so um but yeah man we all got things 0.90

00:38:09.760 to work on that's what i have to work on and you guys have to work on it on a different way 0.99

00:38:13.220 this guy here ask dude you're you're living in the past bro just get get the fuck out of there 0.99

00:38:17.760 cool trophies dude yeah that'll fucking ruin you yeah you know what i mean yeah at least looking 0.99

00:38:21.820 forward won't completely ruin you that's right that's right that's right i love it man guys 0.65

00:38:26.960 remember if you want to submit these questions guys click the links in the description right now

00:38:31.020 you can submit these uh these questions to be answered let's get another one in we got an audio

00:38:35.140 submission all right let's check it out hey mr frisella my question for you is on how to properly

00:38:42.300 set up a team would you first set your mission vision any standards that you have and then see

00:38:48.140 who on your current team is the right fit or would you try to get the right people on your team and

00:38:54.620 and set the direction for where you want the team to go small back story is i'm transitioning out

00:38:59.600 of the military here in a couple months where we don't have complete control over who is on our

00:39:04.240 team we just motivate them and try to get them in the direction where we want to go so in

00:39:09.720 transitioning i'm just trying to see how to properly set up a team once i'm in the corporate

00:39:14.940 world okay well you don't want to go in the corporate world yeah hold that yeah what were

00:39:22.500 you gonna say oh it's like what came first man the chicken or the egg it's it's listen i can

00:39:26.860 understand why that would be confusing yeah but it's really not it's mission first always um

00:39:32.080 when you have a team like for example okay when i uh bought those six stores back in 2006 okay

00:39:41.820 we had two stores we bought six we closed two we had six total at the end right i inherited a bunch 0.96

00:39:47.800 of people that weren't my hires okay and i i walked in i said this is what the fuck we're 0.81

00:39:57.240 gonna do and nobody believed it in fact there was two people that believed it these guys were here 0.88

00:40:02.000 for 20 fucking years okay the the rest of the team did not buy in all right but because i had 0.86

00:40:11.260 those two that bought in when we brought new people in those two that bought in would capture 0.98

00:40:17.160 that third one okay so mission first outcome first this is what we're gonna do vision casting we're

00:40:25.180 gonna do this we're gonna do this this is how we're gonna do it you're gonna have a percentage

00:40:29.980 of people that are gonna be pumped okay and then you're gonna make those people your people okay

00:40:35.120 you're gonna pull them in real close you're gonna communicate with them more you're gonna meet with

00:40:38.660 them more and then what's gonna happen is a few of the other people will see that there's like a

00:40:44.440 little club forming and they want to be a part of the club okay so they'll kind of adapt not always

00:40:49.640 but most of the time and the rest of people will wash out and what will happen is as you start to

00:40:55.860 bring in new people you're going to intentionally put those people with the people who have bought

00:41:01.980 in and keep them away from the people who are sort of bought out that are kind of bodies at that time

00:41:07.100 and over time you're going to continue to replace people and then what's going to happen is the

00:41:11.920 vision is going to become so clear and so strong and there's so much evidence that you're moving

00:41:16.200 that direction that the team is automatically bought in okay so it's always mission first

00:41:22.980 it's always outcome first and the important thing is to tie into what they are going to gain from

00:41:31.680 that outcome being achieved and it's not just pay okay it's not just pay it's it's mission

00:41:38.760 what are we going to do we're going to do this this is and by the way the bigger the mission

00:41:43.240 the more inspiration okay nobody wants to work for a stonemason that says hey we're going to

00:41:51.460 build a three-foot wall and it's going to be a thousand miles long nobody wants to do that

00:41:55.360 but you take the same guys who have the same skills and you say we're going to build the most

00:41:59.800 beautiful cathedral that's ever existed and people are going to come from a thousand miles

00:42:04.820 they're going to come from all over the earth to visit this because it's going to be so beautiful

00:42:09.180 that's a much bigger mission that inspires their best work let's go stand for a thousand years 0.98

00:42:15.060 exactly bro so so to answer your question you know getting back away from this shit very simply 0.99

00:42:22.680 mission first how much self-reflection i guess goes into making sure you know what the fucking 0.99

00:42:28.920 mission is before it gets communicated then well you better know what the fucking you better know 0.99

00:42:34.460 where you're leading your team before you fucking go in and talk to them yeah don't even get on the 0.99

00:42:39.060 boat yet yeah like bro what what are you leading them towards yeah like are you are you just telling 0.98

00:42:45.340 them to fucking punch numbers into a screen that's that's not that's not real dude so yeah what is 0.90

00:42:51.400 the mission what are we trying to accomplish you start with the outcome we're trying to get here 0.99

00:42:56.420 then you build the map the best to your ability of how we're going to get here okay back in the

00:43:02.400 early days when we, when we were starting first form, I, I had this diagram that I drew and

00:43:08.620 funny enough, it's pretty much exactly what happened, but I would draw the diagram and I

00:43:15.040 said, okay, right now we have this, but we're going to create this and it's going to create

00:43:19.020 that. And it's going to create this. And this is where the careers are going to be. And those of

00:43:23.320 you that buy in, this is where it's going to be. And then we're going to take, we're going to go

00:43:26.400 back and we're going to take this part of the business that we're starting with. And we're

00:43:29.800 to scale that out okay so I draw this diagram so that everybody could see it and I explain it

00:43:36.000 and dude to be completely honest with you I didn't know what the fuck I was doing it was the best I

00:43:41.800 knew at the time okay but we made it happen and we made it happen because people bought in and

00:43:49.060 along the way there were little pivots that happened okay well that's not going to work

00:43:52.960 the way that we drew it up for the last three years so let's pivot to this way but we'll still

00:43:56.780 get to where we're going and having a clear understanding of the outcome and a general

00:44:02.060 understanding of how we're going to do it is extremely important before you ever even talk 0.96

00:44:07.540 to your fucking team you have to know that yeah last follow-up on this too like for example like 0.99

00:44:13.880 your fuck the security company okay like you you need before you know and i know we have a team 1.00

00:44:21.000 already yeah okay but you need to know the fucking outcome like what the fuck is this what is the 1.00

00:44:25.920 purpose of this oh yeah right and it has to be communicated all the time we're going to do this 0.99

00:44:31.060 and this is how we're going to do it and this is where the roles are going to be and those of you

00:44:35.480 that work in here you're going to be these people that's how every great organization is built 0.90

00:44:40.040 every great fucking leader that's what they do nick saban walks in the locker room when he was 0.99

00:44:44.780 coaching and says we're going to win the fucking national title and this is how we're going to do 0.99

00:44:49.340 it and he classrooms it out and everybody knows what they got to do and the players either went 0.99

00:44:55.200 in and they executed or they got fucking cut and that's no different than a professional

00:44:59.600 organization of business so it's yeah bro you have to know the vision and you have to have at least 0.97

00:45:05.900 a rough idea of how it's going to get there and you have to possess the ability to to have the

00:45:13.080 nuance along the way this is getting into another question but to have the nuance and understanding

00:45:17.900 of if something's actually going to work or it's not going to work is it is it hard

00:45:24.660 or is it impossible right like and and a lot of people think that things that are hard are

00:45:31.860 impossible and that's the problem right so things get hard and then they'll switch to pivot too fast

00:45:36.620 you're not giving it enough time to grow bro like the the analogy of the bamboo tree okay 0.73

00:45:43.100 you plant the bamboo tree in the ground and for five fucking years nothing happens that doesn't 0.86

00:45:49.960 mean that nothing is happening that means you can't see it happening okay and after five years 0.97

00:45:56.800 the thing grows 80 feet in six weeks okay same thing with farmers if farmers went out and they

00:46:03.440 planted their seeds in the field and they went out there the next day and they said nothing happened

00:46:07.780 and then they went out there the next day and they said nothing happened they went out the third day 1.00

00:46:10.420 said fuck i gotta plow the field and replant the ground's fucked up you're gonna starve right so 0.99

00:46:16.020 you have to understand and have the ability to know the difference between something that's just 1.00

00:46:22.680 difficult now or impossible and you've got to be able to pivot around those things right yeah

00:46:29.760 i was asking the question about like truly knowing the mission i guess for this question

00:46:34.040 you know you talk about the people who you know you call them like buy out from it right

00:46:38.420 how how do you not take that personal how do you not take somebody not buying into the vision

00:46:45.040 how do you not take that personally if it's clearly you know i'm saying like how does it

00:46:48.500 how do you deal with that that's your ego okay um i don't think there's anything wrong with 0.98

00:46:56.260 taking it personally i fucking took it personally every time someone fucking left our company the 0.99

00:47:01.460 first five the first 10 years yeah uh of 99 to fucking probably 2012 13 i fucking took it 0.99

00:47:09.740 personal you don't believe in me right fuck you right okay that's useful but you don't want to 0.99

00:47:18.820 live like that because you got to understand that not everybody cares about your thing the way you 0.99

00:47:24.660 care about your thing okay now now you can help the right people care a lot about your thing and

00:47:31.040 they will they they will but there's going to be certain people that have other priorities and

00:47:37.020 they want to live a different life and they don't share the same dreams that you have 0.98

00:47:40.660 and you have to understand that's okay and if you keep this mentality of fuck them what ends up 0.99

00:47:46.740 happening is all the people that used to work for you fucking hate you that's right okay which is 0.99

00:47:51.220 not good because you spent all this time around these people these are good people these are 0.98

00:47:54.920 people that you you loved when they were there and you should those are important people and you

00:48:01.580 want to keep those relationships positive and those are that's an important thing and so that

00:48:05.300 happened to me uh probably 2013 14 where my my intent went from

00:48:12.760 just growing the business to developing them to be successful regardless of if they stayed or they

00:48:23.200 went and i'm and ironically when that happened we had more great people stay and we had more

00:48:30.360 great people buy in and we had people that wanted to be here so like you know yeah dude in the

00:48:36.680 beginning you're going to take things personal because it feels very personal but um you don't

00:48:43.800 want to live your life with that kind of anger and that kind of bitterness because like dude

00:48:47.660 it'll burn you down later uh so the faster that you can like understand

00:48:54.160 that people have different priorities and they're going to live their own lives

00:49:00.220 And all you can do is lead them the best that you can lead them.

00:49:04.020 And if they make a different choice, that's okay.

00:49:06.940 The better your company is going to operate.

00:49:09.640 And by the way, the more fun and more fulfillment you're going to have with yourself and your current team and the people who come and go.

00:49:20.480 You know, 100%.

00:49:21.680 one question i had on the this question so you always talk about you have to give this big vision

00:49:27.760 to your employees and where we are headed like you do here and then they see them their role in that

00:49:35.520 whole configuration and they have to level up and then everybody levels up what happens if for

00:49:41.600 example let's say if this is a small barber shop or let's say your situation of having one store

00:49:46.960 and they do not really have a big mission they just want to operate in that location

00:49:52.560 very efficiently and they want the workers to do the best job that's okay what would you do

00:49:57.120 in that situation because they don't really have a big vision okay so i'll use the example of a

00:50:01.920 restaurant yeah okay there are going to be people inside an effective restaurant that serves a great

00:50:09.280 product that all they ever do is cook the french fries that's all they ever do and as long as they

00:50:18.560 cook amazing fries then they have a place in the company you see what i'm saying okay so so

00:50:25.780 they're valuable yeah absolutely yeah when you're vision casting them they let's say the owner

00:50:30.660 doesn't want to open a second location so how would you conduct the meetings like what's the

00:50:35.200 vision you're giving to them then then then that becomes okay if we're at a position where let's

00:50:40.580 say i don't want to uh set the world on fire and i want to have one particular restaurant 0.89

00:50:46.380 then the meetings start to change focus about how to make sure that we continue to fucking 0.52

00:50:53.200 operate at the high standard which is providing the best customer experience making sure that 0.69

00:50:57.500 we handle things this way doing things uh you know no leaks exactly no leaks in the bucket

00:51:02.280 yeah exactly okay so the point is like you there is no just chill spot you know what i'm saying

00:51:07.080 no everything has to be done everything will fall apart okay yeah everything will fall apart if you

00:51:11.860 get to a point let's just say you are a single unit restaurateur and you don't meet with your

00:51:18.620 team about the quality of the food the quality of the service the quality of the drinks the the

00:51:22.860 speed at which they get seated etc etc etc the the restaurant will fail so you have to stay

00:51:30.440 intense about the things that you do well okay ideally if you open a restaurant right like our

00:51:36.560 barbershop i mean you would want you would want that to be in high demand that's true because if

00:51:42.100 it's in high demand you could charge more money you can make more profit but if you're a barbershop

00:51:46.140 and you cut amazing hair like we had the barbershop question last time you know you you do an amazing

00:51:53.460 cut but you also do a uh you know a foam shave and a and a you offer him a drink and you do all

00:51:59.440 these things perfectly what's going to happen is the word of mouth is going to spread so much

00:52:03.320 that you end up having a line to come in the barbershop and then the way that you regulate

00:52:07.920 the line is instead of doing it for 30 bucks you do it for 60 some people won't do that but you're

00:52:13.660 you'll have enough business backlog to where they're going to continue they're going to pay

00:52:17.180 that price and you're going to make more money without being overwhelmed and that's what great

00:52:21.760 restaurants do right like the best restaurants i mean in our area they're fucking hard to get into

00:52:27.200 because everybody wants to get into them and guess what they aren't they aren't cheap okay

00:52:31.480 and they make a lot of money so you know when you're asking about that that's how you got to

00:52:38.540 look at that kind of thing okay well guys that was my we got better today yeah we got better today

00:52:46.000 man guys andy that is all i got all right guys well we will see you tomorrow for cti don't be a

00:52:51.800 Share the show.

REAL AF with Andy Frisella - August 10, 2026

1054. Q&AF： Starting From Scratch, Leadership Communication & Team Building Tactics

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