REAL AF with Andy Frisella - 118. Veteran Rules For Young Entrepreneurs

00:00:00.000 what's up guys it's andy frisella and this is the show for the realists say goodbye to the

00:00:21.900 lies of fakeness and delusions of modern society and welcome to motherfucking reality uh if you're

00:00:27.700 watching on youtube uh yeah i'm wearing my workout shit i came straight from the gym i'm gonna record

00:00:32.980 this i'm gonna go right back in the gym the reason i came in here to record this is because it's

00:00:38.080 important all right a lot of you small business owners you guys out there trying to build a brand

00:00:43.700 trying to get something rolling you need to pay very close attention to the next i don't know 20

00:00:51.460 minutes of your life okay because i'm going to save you a whole bunch of years and a whole bunch of

00:00:56.020 fucking money what i'm going to do is a little bit unusual as you know i have been recording

00:01:02.160 podcasts since 2015 and i've talked about a whole lot of shit including the points i want to make

00:01:08.800 today i've actually covered them in a previous episode and i went back and listened to the

00:01:13.000 episode i don't think i could say it any better than i did there so what i'm going to do is i'm

00:01:17.400 going to feed you that episode uh right here on the end of this intro which is about 20 minutes long

00:01:23.260 now if you are in business if you plan on being in business if you plan on making a living if you

00:01:29.820 plan on building a brand if you plan on building an income i want you to understand something right

00:01:34.660 now you cannot do it alone you are going to have to have relationships within your industry and what

00:01:43.480 i see from the young entrepreneur crowd and sometimes the not so young entrepreneur crowd

00:01:48.960 is the same fucking shit okay you get yourself a name you get yourself a little traction you might

00:01:56.920 even have yourself a building or an office of some sort and you start to talk shit you start to mention

00:02:03.140 your game plan you start to mention your competition you start to think you're really fucking cool

00:02:08.480 and then all of a sudden what happens is your sales start to dry up okay you can't figure out

00:02:14.760 what's going on you can't figure out why it's gotten so much harder for you and i want to save

00:02:21.420 you that frustration and so what i'm going to do is i'm going to have you listen to this next episode

00:02:25.740 and it's going to give you four to five clear steps that you need to understand perfectly as a young

00:02:33.940 entrepreneur working to build your craft or your business or your project or your team or your cause

00:02:40.720 because i'm going to tell you right now what's going on out there in the entrepreneur world of

00:02:45.560 you know getting a little traction flaunting around like you fucking got a 10 foot long dick

00:02:50.280 taking you're the shit that's going to get you fucking smashed okay and i'm going to explain

00:02:55.160 practically and clearly why that is right now so listen up but i do have something i want to talk

00:03:03.260 about today a lot of you guys are really focusing right now on trying to build your personal brand

00:03:07.920 because you've realized that we don't know what's going to happen with the economy we don't know if

00:03:13.440 you're going to have an actual job to go to we don't know if they're going to shut down everything

00:03:18.660 again it looks like they are just like i've told you they would the whole time but there's uncertainty

00:03:24.200 so a lot of people trying to build their own thing and i just want to revisit something

00:03:27.860 that i think is super relevant to younger entrepreneurs and when i say younger i mean people who are new to the game

00:03:37.200 and this could and when i say entrepreneur i mean if you're trying to build your personal brand too

00:03:41.760 okay this is this goes hand in hand whether you're starting a company whether you're starting a personal

00:03:45.640 brand it doesn't matter what you're starting it is important that you understand the next few points

00:03:50.640 that i'm about to talk about all right when you start out in business it is very very hard to get

00:03:59.280 anything going and it's very tempting as a young business owner or a young entrepreneur or a young

00:04:05.700 young influencer to want to see someone out there who you think is getting it done right they're where

00:04:14.220 you want to be sort of and to talk shit on them publicly and i want to talk to you guys about why

00:04:20.780 that's a terrible strategy and why it will actually keep you from getting where you want to go now remember

00:04:26.720 i've been doing this for a long time this is my 22nd year in business all right i understand how

00:04:34.680 this works very well and so when you're new and you're in the game and you might be a couple years

00:04:40.160 in you might have a million or two dollars in sales and you might think you're figuring it out

00:04:45.080 but i could tell you you'll never get to that 10 12 50 80 200 500 million dollar mark and more

00:04:54.200 without obeying what i'm about to talk about and i'm going to tell you why so it's very tempting for us

00:05:00.220 to talk shit when we don't have anything going for everybody it's very tempting for us to say well

00:05:07.080 look at that fucking guy he's not as good as me blah blah blah he may not be but apparently something

00:05:14.020 he's doing is working and he's probably been doing it longer than you and he's probably in a place for

00:05:19.000 a reason that you want to be all right so the first reason you don't want to talk shit on the person is

00:05:25.640 this it brings unnecessary attention to the competition now if you're a little brand all

00:05:32.180 right and you start procuring and developing and bringing in your own customers these customers are

00:05:39.900 your customers and the minute you open your mouth and you mention another brand or another product or

00:05:46.180 another company or another person you're going to pique their curiosity and you think that because

00:05:52.620 you're talking badly or negatively about that person that they're going to also believe you but

00:05:58.100 they're not what they're going to do is they're going to go look and they're going to say well why

00:06:02.500 does tony think this and this and this about so and so right and then they're going to go see what this

00:06:08.700 company's about or what this person's about and guess what might happen they might like that person

00:06:12.800 more than you they might like that company more than you they might like their products more than you

00:06:17.360 and then what'd you do? You just gave away one of your customers that you worked really hard to get

00:06:23.180 and this happens every day. This keeps small businesses small every day, all right? So rule

00:06:28.520 number one, never bring unnecessary attention to your competition, okay? Rule number two,

00:06:34.900 when you talk shit and you think that your customers are like, yeah, really what they're

00:06:39.640 saying behind the scenes is, fuck dude, why is this guy so worried about this other guy?

00:06:43.360 Why is this guy so obsessed with these other guys? They must have something that he doesn't and

00:06:49.620 customers are smart and they see that and so when you unnecessarily draw negative attention

00:06:57.220 to these other brands, people will go out. This is not 2012 where people just jumped on the train

00:07:04.420 and believed anything you said. This is 2020, all right? And what happens is people go out and they

00:07:10.380 do their own homework, they do their own research and usually what they find out is that you're full

00:07:15.160 of shit and that the reason you're talking bad about them is because you're jealous and they can

00:07:20.140 recognize that you're trying to emulate a bunch of things that they're doing but then also talking

00:07:25.200 shit on that person which makes no sense to the customer and they ultimately end up seeing you as

00:07:29.860 insecure, inferior version of that brand, of that person, of that influencer, okay? So that's point

00:07:36.360 number two. The customers hate it and they're smart and they figure out why you're doing it.

00:07:40.840 Point number three. Here's the thing that you really have to be careful about when talking shit

00:07:46.740 and this, I think this point keeps people or puts more people out of business than really any of the

00:07:52.520 other points that I'm going to cover here. If you get on a bigger company's radar, okay, they have more

00:07:59.820 resources than you. They have a bigger audience than you. They have more money than you. They have a

00:08:05.240 bigger reputation than you. Those things, they probably have bigger supply chains. They probably

00:08:11.480 have the ability to do things that you can't do and they probably have the ability to do them a lot

00:08:16.460 faster. So when you talk bad about another company and then you end up getting on their radar, a lot of

00:08:24.200 times those companies will just come up with ways to make shit hard for you. You know, try to do

00:08:30.480 everything they can to make your life difficult just because they can. This happens all the time

00:08:36.820 in business. Okay. So you never want to get on somebody's radar that you've, that has more power

00:08:42.900 than you. It's a, it's a smart strategic move. All right. And a lot of you guys don't think about

00:08:48.340 that. You don't realize that if a big company takes a little company and takes their idea and brings

00:08:55.800 it to market, it's not your idea anymore. It's their idea. You don't understand that. So stop

00:09:03.460 getting yourself unnecessarily on people's radar that have the power to basically take everything

00:09:09.660 from you in a business sense. It's not good business. It's terrible fucking business. All right.

00:09:15.860 And fourth, and by the way, third, that reason right there is what really, it either costs you

00:09:21.520 from moving up or it'll put you out of business and you won't be able to figure out why you'll be

00:09:28.340 able, you'll be sitting there. All these things keep happening to you and you'll be thinking,

00:09:33.080 what the fuck? Why is my ad spend going up? Why, why is this company doing this? Why are my products

00:09:39.900 not getting, because dude, the other company saw what you were doing and then took it right from you

00:09:44.420 and went and put it into play. And you can't recognize that. So guys stay off other companies radars.

00:09:50.420 And here's the fourth point. The fourth point I think is the most important point here. All right.

00:09:57.800 One day when you get big, which you will, if you keep working hard, if you keep your head down,

00:10:04.080 you keep your mouth shut and you do what you can do to be the best you can, you will garner

00:10:09.540 some piece of the pie. And if you're smart and you can learn from your mistakes and you're willing to

00:10:15.600 endure, you're going to be able to build that into a significant piece of the pie.

00:10:20.840 And when you build that into the significant piece of the pie, you're going to get on some of

00:10:24.700 these big companies radars as default. Now that's not a bad thing because at the top level of business,

00:10:32.880 most of these bigger companies, they work together. The CEOs, they're friends. The CEOs are hanging out

00:10:39.160 on the weekends talking about how they're going to do this and this and how they're going to help

00:10:43.560 each other continue to win. And a lot of you guys don't understand that. A small business level,

00:10:48.480 you know, it's a lot of shit talking. It's a lot of boo-hoo and it's a lot of, you know,

00:10:52.480 oh, you know, Tony's doing this and this and this and Nick's doing this and this and this and Andy's

00:10:57.220 doing this and this and this. And dude, and that's what small business is. And that's why it stays

00:11:01.420 small. All right. But when you get up into the big leagues where you're trying to get to,

00:11:06.400 there might come a time where you want to be friends with that guy that you hate right now

00:11:10.800 for no other reason than he's where you want to be. And you're not. So the problem with this is,

00:11:17.380 is that when you get to a point, let's say you go out and get to a point where you're respected,

00:11:21.860 you have a big piece of the pie and you're on the radar of the, of the market leader or whatever.

00:11:28.020 Right. And you say, well, fuck, I want to really go meet that guy. I don't want to talk to him.

00:11:32.000 They're going to remember those swipes you took because they see them, even though they may not

00:11:37.260 acknowledge them. And what's going to happen. They're going to say no to your meeting.

00:11:41.700 They're not going to work with you. You're not going to get in with in the quote unquote club.

00:11:45.880 And then you're going to have a problem because now you're stuck in the middle. You don't have

00:11:49.400 anybody to work with. You don't have anybody that'll do you any favors. You don't have anybody

00:11:53.760 that'll help you or consult you or teach you how to do anything more than what you know how to do.

00:11:58.820 And what are you? You're dead in the water. All right. Business comes from people. People make

00:12:06.420 the business happen. You have to remember that behind every company you talk shit on,

00:12:11.840 there's a competitive motherfucker back behind it that is paying attention to what you're saying,

00:12:17.420 no matter how big or small you think you might be. And when you talk trash on people,

00:12:23.900 they decided they don't want to work with you. And then what? What if one of those companies was

00:12:28.800 the company that was going to come in and buy you out so you could exit? What if one of those

00:12:33.400 companies owns another company that could sell your products all over the world? What if one of those

00:12:39.280 companies could manufacture something for you? You're severely limiting your options by doing these

00:12:45.840 kind of behaviors, guys? And it kills more small business than any other point. Talking shit kills

00:12:54.180 more small business and keeps more businesses small and keeps them financially struggling than any other

00:13:00.580 point. And if you do it, you're, you know, you're welcome to do it. But if you do it, I think you're

00:13:06.900 pretty stupid because there's a lot of very smart reasons as to why not to. And all it takes is you

00:13:12.860 humbling yourself and saying, yeah, you know, I am being a little bit jealous. You know, that guy's

00:13:19.520 where I want to be. I want to be like that. What can I learn from him? How can I be like him? You

00:13:25.380 don't have to hate people like that, guys. It's okay. It's okay to emulate. It's okay to learn from.

00:13:30.840 It's okay to look at and admire, even if they're in the same space. Okay. There's plenty of people I

00:13:37.340 look up to in my business that are better at what they do than I am in all my businesses. Okay. And

00:13:44.360 I respect those people. And guess what? I'm friends with those people. You know why I'm friends with

00:13:47.740 those people? Cause they're good people and they help us win. This is how business works. So you need

00:13:54.140 to work on switching your mindset from the little, you know, beginner business level and start thinking

00:14:01.320 like a big time CEO right now, because the sooner that you get this shit out of your system,

00:14:06.040 the faster everything's going to go for you. Now guys, those are, those are ironclad rules.

00:14:12.480 Okay. That I've learned over the last 20 plus years of my life. By the way, I've been the guy

00:14:18.760 that's gotten his ass beat by bigger people, but for running his mouth, I've learned this lesson

00:14:22.820 the hard way. It probably cost me five or six years of my life. And honestly, I don't want you to have

00:14:27.460 to pay the same price. I had to fucking pay for my own stupidity. All right. So go back and listen to

00:14:33.420 that again. And if any of it rings true for you, correct the situation, keep your head down,

00:14:39.620 work hard, do the right thing and shut your fucking mouth. And things are going to go a lot

00:14:44.460 smoother for you. All right. You never want to violate these rules. I talked about in this show.

00:14:49.160 You always want to keep them in mind. And remember when you see people violating them,

00:14:54.540 they're rookies. They don't know what they're doing. Okay. And it's only a matter of time before

00:14:58.620 they get smashed too. Now, if you like that, if you learn something, uh, share it. Okay. I don't

00:15:05.620 run ads on this show. I don't ask you guys to pay for the show. Uh, I don't waste your time. I look,

00:15:11.660 we grow this show. If you grow, this is valuable information. Share it. If you thought it sucked,

00:15:16.900 don't share it. Okay. I'm just letting you know. That's the deal. If we do good, tell a couple of

00:15:22.420 people. If we don't do good, I don't care. All right. Don't tell anybody or tell everybody. I don't

00:15:27.180 give a shit. The point is if you value the show, please share it. That's our fee. That's what we

00:15:32.280 ask. Uh, and go out and use the information to win. Went from sleeping on the floor. Now my jewelry

00:15:37.880 box froze. Fuck a bowl. Fuck a stove. Counted millions in the cold. Bad bitch. Booty swole. Got

00:15:44.100 her on bankroll. Can't fold. Doesn't know. Headshot. Case closed.

REAL AF with Andy Frisella - July 12, 2021

118. Veteran Rules For Young Entrepreneurs

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