REAL AF with Andy Frisella - 15. Real Talk： What Winners Do In Times Of Crisis

00:00:00.000 told my teacher don't bitch i'm gonna get millions watch this in the project living 1.00

00:00:04.680 spoke it till existence mold changed to 50 got mold cost than did it i only weigh 180 but my 0.97

00:00:11.520 watch cost 250 what's up guys andy frisella here and this is the show for the realists say goodbye 0.98

00:00:17.800 to the lies the fakeness and delusions of modern society and welcome to motherfucking reality 0.80

00:00:23.840 guys today we have one of my real talk episodes these are short episodes where i throw a little 0.90

00:00:31.160 lightning at you and hope that i shock you with some truth uh the reality is here with all this

00:00:36.460 coronavirus craziness going on and all the people panicking i feel like i want to put a defibrillator

00:00:43.220 onto people's brains you know those little bitty things that we shock people back to life with

00:00:50.040 and jolt them awake because there's too many people running around acting like life has become

00:00:58.700 a nightmare they're acting like they're being chased by freddy krueger or jason or an actual killer virus

00:01:06.480 listen there is a reason to take all of this seriously of course there is an absolute reason

00:01:14.620 for concern yes but concern does not mean chaos it doesn't mean people acting like this is the end

00:01:23.540 of the fucking planet because it isn't the fact is guys people need to wake up they need to shake it off 0.91

00:01:31.160 and start thinking a lot more clearly okay we all i think need to take a deep breath look around 0.99

00:01:39.080 get our bearings and calm the fuck down and i'm going to do this today by sharing a little story

00:01:48.500 with you it's a story that i think will really help for you guys to put things in perspective and

00:01:53.580 realize exactly how we should be thinking and what we should be doing while the rest of the world

00:02:00.180 is losing their heads okay so let me tell you a story the story is about a guy named bob bob had a

00:02:07.640 problem he had to keep his company afloat during world war ii see the business he worked for sold a

00:02:15.220 fizzy beverage that was super popular but as we know in a lot of these fizzy beverages the main

00:02:23.300 ingredient was sugar and the problem with that during world war ii was sugar was highly rationed that meant

00:02:30.360 it was super expensive and bob's company was already deep in debt so he had to find a way to make his

00:02:36.920 product for less money and distribute it to way more people and he had to do it fast luckily bob was

00:02:44.220 a smart guy and he was up for the challenge now if you knew him in college you wouldn't have known he

00:02:50.400 was such a stud by looking at his report card he flunked out of high school once he barely graduated

00:02:55.520 out of military school he flunked out of a prestigious technical school and then he dropped out of another

00:03:01.840 school just after one semester bob wasn't smart as in most people when they think of smart he wasn't

00:03:09.620 an intellectual brainiac his friends noticed that he rarely even read a book but young bob he possessed

00:03:15.160 a couple character qualities a couple key skills that would be essential later in life and one of these

00:03:22.360 skills was leadership and while he often failed as a student bob excelled at getting people to do what

00:03:29.020 needed to be done at military school he was the leader of every kind of club and organization

00:03:34.160 there was from drama to the football team now the reality is his ability to delegate work effectively

00:03:41.320 wasn't always used for what we might call noble purposes for instance he often paid other students

00:03:47.500 to do his math homework sure i get it that sounds a little shady but bob wasn't sorry about paying for

00:03:53.680 his grades if you could get someone else to do the work better bob used to say there's no reason not

00:04:00.000 to so yeah he paid other people to do his homework he skipped class but the reality is bob wasn't afraid

00:04:07.380 of hard work and after dropping out of college he worked his way up from an entry-level job working as a

00:04:13.360 laborer to become a machinist apprentice then an assistant stock clerk then a purchasing agent and then a

00:04:20.180 sales agent for some crazy new invention called an automobile this determination to put in all this

00:04:28.000 hard work along with the working on his skills as a leader allowed him to quickly climb the ladder to

00:04:33.880 become vice president and soon after bob became the ceo of a new soft drink company it was a soft drink

00:04:41.080 company that had experienced great success in the early 1900s it had become so influential they had even

00:04:47.840 reshaped america's image of santa claus himself but the rise of hitler and the japanese attack on pearl

00:04:56.200 harbor didn't just threaten freedom and democracy the economic restrictions and regulations that came with

00:05:02.860 the war threatened business for everyone you understand that the war threatened business financially the

00:05:12.080 situation felt hopeless but here's the thing bob was a resourceful guy he was innovative he was unfazed by

00:05:20.520 the surprise and challenges so when the united states enter world war ii he rose to the occasion instead of

00:05:28.260 letting the price of sugar determine whether his company succeeded or failed he took it into his own hands

00:05:34.760 to take his product worldwide first off he made a promise every single soldier on the front would be

00:05:42.460 able to buy his sweet fizzy drink for only five cents five cents no matter how much it cost his company to

00:05:50.480 make it was going to be widely available wherever they were in the world bob would make sure our american

00:05:56.240 soldiers could have as he put it a little taste of home it was a huge promise for a company that was already

00:06:03.280 deep in debt it was a commitment that could have totally ruined his company but guess what it paid off

00:06:10.200 as bob began the project of shipping huge quantities of his products overseas he got a call from a pretty

00:06:16.680 powerful fan of his soft drink general dwight david eisenhower the supreme allied commander of all allied

00:06:26.680 forces he called bob from north africa and he had a stunning request eisenhower wanted

00:06:33.180 enough equipment to build 10 bottling plants along with 3 million bottles of bob's drink it's the drink

00:06:40.840 that would someday be called the official soft drink of summer and america's real choice bob sent a

00:06:48.540 company engineer immediately to africa within six months the first plant was operational near the front

00:06:54.400 lines eventually the government yeah that's right the united states government not bob's company

00:07:00.260 eventually paid for the cost of not one not two not 12 but 64 more plants to be built along the european

00:07:10.420 and pacific fronts all to fulfill this huge order and to fulfill that huge order bob's company was given

00:07:18.800 all the sugar that it needed now listen up here close because this is what separates the people who are 0.79

00:07:26.200 panicking thinking that this coronavirus is going to be the end of the american economy from the men and

00:07:32.620 women in our country who are true americans all of this that happened would have been an enormous payoff 1.00

00:07:39.360 for bob's resourcefulness and his innovation but he didn't stop there because it was so difficult to

00:07:45.680 distribute individual bottles on the front bob pushed for more innovations in soda distribution

00:07:51.640 one of those innovations was one of the first soda fountains we might call that the greatest

00:07:57.860 generations versions of a soda machine okay it was delivered to the soldiers on the front with a very

00:08:04.380 unique paint job it was green brown and black that's right the colors of camouflage other innovations he

00:08:13.080 pushed for included a six-pack and a coin-operated vending machine when all was said and done more than

00:08:19.180 five billion bottles of bob's drink were distributed to u.s troops in world war ii and that didn't even

00:08:26.760 include servings from soda fountains or shops so does this surprise you are you surprised that bob's

00:08:34.560 company is now a worldwide household brand i'm talking about the real thing the crisp refreshing drink

00:08:42.280 that goes great with a bag of piping hot french fries you guys know what i'm talking about i'm talking

00:08:47.620 about coca-cola and here's what you need to understand and here's what i want to drive home

00:08:52.800 about this american success story coca-cola wasn't a necessary product think about that we're in a

00:08:59.640 fucking war guys and a soft drink guess what it's just not at the top of the priority list people 0.55

00:09:05.040 didn't need it in their everyday lives and it didn't fill a gap in the market but because robert 0.99

00:09:11.420 woodruff made sure every soldier had access to coke and made sure that everyone knew about his promise

00:09:18.260 he made coca-cola a wartime necessity he made it a necessity soldiers said it boosted morale many of

00:09:27.780 them wrote home amazed that they could even get a coca-cola so far from home the military was so

00:09:33.260 grateful that the top brass worked extra hard to ease travel for coca-cola's distributors the

00:09:39.160 distributors came to be known as the coca-cola kernels coca-cola also helped on the home front

00:09:45.840 too they used their old slogan the pause that refreshes to push for more breaks for factory

00:09:52.660 workers and building planes and ships and all the people who were hard at work for america's war

00:09:57.860 efforts because of robert woodruff's resourcefulness and innovation people all around the world discovered

00:10:05.240 the amazing taste of coca-cola listen guys this coronavirus is not the first thing that's ever

00:10:12.680 hit the american economy with a massive blow it's not the first time this country or for that matter

00:10:18.260 the whole world has faced a serious global life-threatening crisis you have a choice are you

00:10:25.460 going to walk around and panic are you going to assume that your business is going to fold and your

00:10:30.560 life is going to be ruined or are you going to be like robert woodruff and decide to take an

00:10:37.040 opportunity to build a brand to become iconic like coca-cola okay there's a lot of lessons to be learned

00:10:46.220 from this story and i'm going to tell you right now if you want to be like bob you need to realize

00:10:51.180 that seeing opportunity in adversity isn't a skill it's a choice you don't have to learn how to see

00:10:59.800 the good in a bad situation or find the opportunity in adversity you just have to do it it really isn't

00:11:06.880 about having some pre-existing ability it's about making a choice you have to choose to believe that

00:11:13.580 something good can and does come out of everything that happens to you and this includes the current

00:11:20.580 situation with the coronavirus that's what robert woodruff did he said something good will happen

00:11:26.820 to coca-cola as a result of america being at war and making that choice is an act of the will not of

00:11:34.820 the heart don't assume that your emotions are going to cooperate because i'm telling you right now

00:11:39.720 they're probably not in the beginning you may feel like shit over the situation you're in that's normal

00:11:46.020 you're going to be upset i totally get it i understand that a lot of businesses right now

00:11:51.740 are hurting they're in fear i understand a lot of people right now are scared i'm not making light

00:11:58.280 of that by any means but when those feelings start to creep in and try to force you to say man this

00:12:04.580 sucks your will needs to take control you need to take control the conversation in your head and say 0.68

00:12:11.860 it doesn't matter if this situation sucks what can i learn here what can i do to make this situation 1.00

00:12:19.660 actually work to my advantage and here's the great part you're just choosing to recognize something

00:12:27.060 that's already true regardless of whether you believe it or not and that's this there is always

00:12:33.080 something good that comes out of a difficult situation there is always an opportunity amidst the

00:12:40.740 adversity that's just the way it is and usually you don't have to look that hard to find the good

00:12:47.240 you don't have to make shit up nine times out of ten it's going to be obvious to you and the only 0.96

00:12:52.620 way you're going to miss this opportunity is if you self-pity anger and bitter yourself to death 0.98

00:12:59.320 listen even in the midst of absolutely horrific circumstances 99 of the things that happen in life

00:13:08.600 can have a positive result there can be some good found in them that can help you develop as a

00:13:16.780 person they can even help your company thrive in the midst of a piss poor economy it doesn't matter 0.98

00:13:23.560 if the economy is hit by a pandemic or a fucking war go ask robert woodruff what he thinks 0.98

00:13:30.560 i'm telling you guys seeing the good and the bad seeing the opportunity in the middle of adversity 0.98

00:13:38.160 isn't a skill it's not a talent it's a choice it's an act of your will the first step

00:13:46.640 defining the good is choosing to see it the first step to discovering the opportunity is choosing

00:13:52.640 to see it that was robert woodruff's mentality figure out how to thrive during a wartime economy

00:13:59.240 or die i call this mentality zero options mentality you have zero options you either choose to find the

00:14:07.840 good and the bad and you get visionary innovative and you make the situation work for you or it's over

00:14:15.680 period that was robert woodruff's attitude that's why he was successful that was america's mentality

00:14:22.740 during world war ii figure out how to beat nazi germany and imperial japan or die and that's why we 0.87

00:14:31.080 kicked our asses you get it i hope you do you have to choose to see the good and the bad you have to 0.99

00:14:37.960 choose to see the opportunity and adversity and figure out what you have to do to make those things work 0.99

00:14:43.500 for you there is no other real option the only other real option guys is packing it in and we know

00:14:49.260 you're not going to do that okay if you don't understand that and embrace that mentality during

00:14:54.140 this coronavirus chaos you do not have the mindset of a winner and i suggest that you learn to develop

00:15:00.940 that mindset right fucking now think about it guys it's real simple make the choice put your emotions 0.83

00:15:11.020 aside focus keep moving forward innovate find a solution and make this thing work for you and your 0.97

00:15:19.900 business and hang in there this is the greatest opportunity a lot of you will see in your entire

00:15:25.900 lives if you can push the emotions aside and recognize the opportunity to innovate evolve and find a

00:15:34.780 solution that helps you be valuable to the world in this time these times are scary people panic this is

00:15:42.540 what happens this is a big separator between the people who will thrive and the people who will fade

00:15:49.820 away a lot of you right now your competitors the people that you are competing against are going to pack it

00:15:57.260 in they are going to stop doing what they want to do in terms of growing their business they're going to

00:16:03.420 find excuses they're going to limit their aggressiveness this is not the time for that this is the time for

00:16:10.620 you to figure out how you can actually improve how can you use the situation to make your business and

00:16:20.700 your life more effective and better in the long run i'll tell you what guys and i know it sounds insensitive

00:16:28.620 but it's the truth this is exciting for business don't panic stay calm stay focused and things will

00:16:40.140 work out 0.99

00:16:41.100 i told my teacher dumb bitch i'm gonna get millions watch this in the project living down spoke it 1.00

00:16:46.700 till existence 1.00

REAL AF with Andy Frisella - March 19, 2020

15. Real Talk： What Winners Do In Times Of Crisis

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